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Max Pennington is the Co-Founder & CEO of CLEANR, an innovative company that uses filters to prevent microplastics from entering water streams. Max graduated Summa Cum Laude with a degree in Chemical Engineering from Case Western Reserve University, where he co-developed CLEANR's innovative VORTX filtration technologyb. Inspired by nature, VORTX biomimcry is capable of removing over 90% of microplastics from washing machine wastewater. Microplastics pollution is a severe and growing environmental crisis, with trillions of tiny plastic particles contaminating ecosystems worldwide, affecting marine life, human health, and the overall environmental balance. Under Max's leadership, CLEANR has garnered significant recognition, including the American Filtration and Separation Society's New Product of the Year Award for 2024, and has raised approximately $7 million in funding, positioning it at the forefront of the fight against microplastics pollutionWith washing machines identified as the #1 source of microplastic pollution, CLEANR's biomimicry filtration solutions are not only essential but increasingly requisite. The company is actively partnering with major universities and sustainability organizations, implementing their retrofit filters at campuses nationwide and is collaborating closely with leading global washing machine manufacturers to integrate VORTX directly into new appliances, aiming to make sustainability an effortless choice for consumers.I came away from this conversation inspired as Max exudes passion for solving this problem and has been incredibly impressive organize to that end. Please enjoy this awesome conversation with Max Pennington00:00:00 - The Invisible Crisis of Microplastics 00:08:51 - The ThinkBox: A Hub for Innovation 00:15:14 - Engineering Solutions: The Vortex Filter 00:22:52 - Cleaner: A Filtration Technology Company 00:29:43 - Navigating Market Strategies and Regulations 00:36:16 - Understanding the Challenge of Selling Solutions 00:38:55 - Fundraising and Vision for Cleaner 00:42:17 - Iterative Design and Prototyping Process 00:45:55 - Differentiation and Competitive Strategy 00:48:20 - Excitement for Market Launch and Consumer Impact 00:51:28 - Leadership Lessons from the Entrepreneurial Journey 00:54:45 - Overcoming Challenges in Product Development 00:58:03 - Radical Ideas for Addressing Microplastic Pollution 01:02:25 - Cleveland's Role in the Fight Against Microplastics 01:03:55 - Hidden Gem-----LINKS:https://www.cleanr.life/https://www.linkedin.com/in/max-t-pennington/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/
At a Thinkbox event in September, ITV, Sky and Channel 4 announced Lantern, a new measurement panel aimed at tracking the short-term impact of TV advertising on sales.The goal for the initiative, which is aiming to fully launch in 2026 following a period of testing and requests for proposals, is to help provide TV with “the measurement it deserves” in an era when brands have increasingly demanded more outcomes-based measurement solutions, rather than simply measuring audiences.Sameer Modha is measurement innovation lead for commercial at ITV and sits on the commercial board of UKOM. Matt Hill is director of insight and measurement at Sky Media and formerly director of research and planning at TV marketing trade body Thinkbox.Both have had a strong hand in the early development of Lantern. They joined The Media Leader Podcast to discuss the project – its purpose, goals and timeline – as well as how TV measurement efforts need to adapt more broadly to address the needs of advertisers.Modha and Hill also spoke about how Lantern will help attract new-to-TV advertisers, how the project is "fundamentally different" from Isba's cross-media measurement initiative Origin and why the majority of media buying is now spent on outcomes, not eyeballs."In the end, buying outcomes rather than buying eyeballs has won in the market," said Modha. "We can either sit on our hands and just ignore that or say no, no – actually, we've got a fantastic ad product and it is great at doing those things, but we haven't surfaced that in a way that can play a part in those finance conversations."Highlights:4:44: The when, how and why of Lantern13:10: Targeting new-to-TV brands and the problem with attribution19:54: The challenge of cross-industry collaboration24:37: Lantern's launch timeline39:16: Has brand advertising become passé in an era of outcomes-based measurement?50:21: What the future of TV measurement looks likeRelated articles:ITV, Sky, C4 reveal Lantern audience measurement launchLantern joint measurement panel could be live ‘by 2026'Thinkbox research lead Matt Hill to join Sky Media---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.Highlights:1:04: Guardian Media Group shares earnings and considers sale of The Observer to Tortoise12:35: Takeaways from Radiocentre's Tuning In conference15:53: Broadcasters express concerns over Isba's use of Barb data in Origin19:18: Who cares about Who Cares?22:32: Instagram's changes for teens and the age-verification problem26:54: Snap's new Spectacles and the appeal of smart glasses31:29: Programmatic DOOH market growthRelated links:Guardian ad revenue plunges as it plans Observer saleCommercial radio revenue grows 5% in H1Who cares about advertising? Those who are willing to say ‘no'ITV warns advertisers over Isba plan to launch Origin without BarbProgrammatic DOOH grows as advertisers move budget from other channels---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
Removing TV from a marketing campaign can reduce its impact by 39%. That's a massive drop—and evidence of the impact including TV in your marketing mix has.This week, Elena, Angela, and Rob discuss the most effective marketing channel combinations. They explore how TV boosts other channels' performance, the creative challenges inherent to multi-channel campaigns, and the complexities of buying and measuring across channels. Plus, hear their takes on which two channels they'd choose for a D2C brand campaign (if TV wasn't an option).Topics covered: [01:00] Kantar study on TV's impact on campaigns[03:30] ThinkBox research on channel combinations[07:00] Creative challenges of multi-channel campaigns[11:00] Media buying across channels[13:00] Measuring multi-channel marketing strategies[20:00] AI's role in cross-channel marketing[24:00] Top channels for D2C brands To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2023 Kantar Report: https://www.bandt.com.au/kantar-study-finds-removing-tv-could-reduce-a-campaigns-impact-by-39/2022 Thinkbox TV Article: https://www.thinkbox.tv/research/thinkbox-research/demand-generation#key-findings Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
WARC's Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC. What do we mean by media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Here Comes Pod has attempted to provide answers to some of the important questions in the media business, and this week's query is: who advertises TV to the advertisers? In the UK the answer is Thinkbox, and CEO Lindsey Clay joined me to explain how the the company, established by the UK's commercial broadcasters and recently joined by the streamers, advocates for TV as a key marketing communication channel for brands big and small. We covered a lot of ground, from Slough to Hong Kong, account management to the media department, and the big screen in the corner to the small ones in all our pockets. Enjoy! Here Comes Pod's media partner is C21, the go-to outlet for news an insights into the international TV industry. You can find them at c21media.netYou can find Here Comes Pod on Apple Podcasts, Spotify, Amazon or most other podcast outlets. If you enjoyed this episode of Here Comes Pod please do leave a review on Apple Podcasts, Spotify or wherever you listen to your podcasts
Tess Alps, currently serving as a Non-Executive Director of Channel 4, boasts over 40 years of profound experience in the dynamic realm of advertising. Notably, she held the positions of Founding CEO and Chair at Thinkbox, the influential marketing body for commercial TV in the UK, representing a staggering 99% of TV advertising revenue. Establishing this company in 2006, Tess embarked on a mission to underscore TV's enduring effectiveness, articulate its dynamic future across all technologies, and fervently advocate for creativity. Before her pivotal role at Thinkbox, Tess Alps served as the Chairman of the PHD Group in the UK. During her impressive 13-year tenure with PHD, she assumed various roles, including a notable six-year stint leading Drum, the content division of the group, where she pioneered the revolutionary concept of brand content. In Episode 45, Tess shares invaluable insights, addressing challenges faced by women in the workplace, navigating the emotional terrain of miscarriages and grief, and emphasising the empowering mantra, "It's Never Too Late." We Discuss: - Embracing a distinctive upbringing that shaped your perspective - Nurturing aspirations of becoming an actress - Initiating your professional journey in the dynamic fields of advertising and sales - Navigating the challenges of being a woman in a predominantly male-dominated career - Coping with the profound loss of your mother - Confronting the emotional hurdles of dealing with miscarriages - Unveiling the pathway to becoming a chairperson in your career journey - Emphasising the significance of perpetual learning in personal and professional growth - Pioneering the establishment of Thinkbox - Discovering the empowering truth that it's never too late to pursue your dreams Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox's new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.The group also discusses why every media channel should have a Clearcast, BuzzFeed exploring a licensing deal with The Independent and Apple's potential fine from the European Commission. Highlights:3.47: BuzzFeed's licensing deal with The Independent8.05: Thinkbox's new members – Amazon, Disney, Netflix, Vevo and Warner Bros Discovery17:41: What is happening in magazine publishing? Headlines from PAMCo and consumer ABCs26:13: Quick hits: Apple's potential fine from European Commission, RedBird IMI acquires All3Media, Ofcom opens new investigation into GB News and Global's Capital Breakfast gets a new presenter.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader
With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team at Camelot, to discuss their Christmas campaign which won the award for Best Brand Communication. In this discussion, Anna McInally (Head of Marketing Communications) and Rachel Moss (Head of Marketing Strategy & Media) talk us through the challenges The National Lottery were facing at the time, the innovative and creative strategy behind the campaign, and ultimately the results which led to its national success.Find out more about The Marketing Society Awards here https://awards.marketingsociety.com/
"You shouldn't be a marketer". Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains wether its worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox.Visha reveals how you can fail in fast-paced firms and more importantly, what you can learn from it. She divulges her best advice from Tess Alps, the real impact of layoffs across the industry and the not so secret hierarchy between brand and performance teams. We talk about how marketing has become lazy and long form content requires a mindset shift.Plus, we get into why Steven Bartlett's pod gets overrated due to clickbait and Visha attempts the PMW Resell Me a Pen challenge with the telegram!If you liked this episode, don't forget to like, follow the podcast, leave a review and subscribe at performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.
In the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.---TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/ ---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum
In 2022, Waitrose won the award for Brand Communication at The Marketing Society's 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is joined by Lindsay Clay, CEO of Thinkbox, the marketing body for commercial TV in the UK, and Joanne Massey, Advertising and Paid Media Lead at Waitrose to discuss Waitrose's winning case study.Covering some of the market challenges the retailer was facing at the time of its winning campaign, as well as the expert media strategy and quality creative approach behind it.
Why are media and creative so siloed?That was the question implicitly posed by our editor Omar Oakes in his latest column. Referencing industry veteran Laurence's Green's speech at a recent Thinkbox conference, Oakes questioned Cannes' reason for appearing separately as both a celebration of creativity and as a tech and media industry conference.Oakes and Green both joined Jack Benjamin on The Media Leader Podcast to unpack the argument. In a wide-ranging conversation, the trio also spoke about the importance of creative in driving effectiveness, the industry's struggles to promote sustainability and pessimistic trends in digital news consumption unveiled by this week's release of the Reuters Institute Digital News Report."The mood music in the industry is firstly, can we just have that richer mix of work," said Green. "Yes, reward the purpose stuff, but find a way to the great stuff that pays the mortgage. But also, can we just make sure that we're not using our creative skills to greenwash rather than using our creative skills to more profoundly change business. Those are the things that are in the ether around Cannes this year."The episode kicks off a new panel format for the podcast, which includes a 'quick hits' section covering recent stories from the around the industry.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader
In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Catalyst magazine. Tune in to learn the risks and rewards of cause marketing, and examine techniques for boosting mental health and wellbeing. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
In this episode, our guest if from the Sears Think[Box] at Case Western University, the largest open-access innovation center and makerspace in the United States. With design and ideation resources, prototyping and fabrication equipment, business and legal expertise and more, Sears think[box] is the ideal place to pursue your passions or even launch a startup. Learn more about Think[Box] here. Guest: Raymond "Ray" Krajci is the Operations Engineer for Sears think[box] at Case Western Reserve University. He worked at think[box] as a student, but he loved his job so much he's still there nearly ten years later. Ray treasures his experiences collaborating on electronic fashion, cardboard furniture, magnetic levitator tracks, tabletop games, Makerspace Podcast, human-centered design workshops, and other projects. Host: Daniel Da Costa, Spark Maker 2020- 2021 and John Paul Abah, Spark Maker 2018-2021 Sound Producer: Steven Sparkman, Spark Maker 2020- Producer- Judy Hunter, Spark Director
In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing with 3 older brothers has shaped her to be such a powerful and confident person that is willing to speak out about what she believes is right. Sponsored by School of Marketing, a digital and data-led marketing apprenticeships and training provider.
In this episode of Great Minds we speak with Lindsey Clay. Now in her 14th year at Thinkbox, and 8th year as CEO, Lindsey reflects on her career.
LONDON SCREENINGS: Lindsey Clay, CEO of UK commercial TV marketing body Thinkbox, on how local lockdowns have impacted broadcasting and why linear channels will endure; and Banijay Rights CEO Cathy Payne reveals how the pandemic has impacted the company and TV distribution in general.
Tess Alps has been one of the UK industry's most interesting and vibrant characters over the course of her career. As she is about to step down from her role as Chair of Thinkbox to focus more on her writing and her role at the Advertising Standards Authority, at New Video Frontiers we did an exit interview with Tess. In this episode, Tess joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss her past career, the TV industry's relationship with GAFA and her advice to women in the industry.
What We've Learnt: Learning from great minds in the world of business & marketing and beyond
We caught up with the brilliant Julia Porter this week. She shares thoughts on how her roles within advertising, publishing, broadcast and media has helped her gather skills for later stages of this impressive career. Alongside hearing what it is like to launch a start-up during lockdown, we talk to Julia about her other passions – Women in Business, diversity and equality, plus pet dogs! Julia shares tips on networking (especially for those don't naturally like to network) and other tales from her times at the likes of ITV, the Guardian, Getty, Thinkbox and latterly the Data Protection Network (DPN) Inspiring stuff.
R. Denise Everson is a partner at Cure Architects and leads community engagement efforts with ThinkBox. She works with under-resourced communities to encourage entrepreneurship, further education, create jobs, and promote wellness. Denise is a staunch advocate for community service and social activism targeted at protecting affordable housing.Denise, Alyia and Katie discuss the digital divide and equitable community engagement during and beyond COVID-19.For more Checkbox Outreach, follow us on Twitter @disruptoutreach and subscribe to our newsletter on our website, www.checkboxoutreach.com.Guest: R. Denise EversonHosted By: Alyia Gaskins and Katie Leonard
0.00 - 2.18: An introduction into the podcast, us and our credentials - what have we done and why are we qualified to have opinions.2.19 - 4.05: A discussion on who this podcast is aimed at.4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.18.59 - 21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.External links referenced:Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.'Be less Zombie' by Elvin Turner. CLICK HERE.Our website at everybodyhatesyourbrand.com. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.
Lindsey Clay is CEO of Thinkbox, a marketing body that represents the UK TV industry. In this episode Lindsey joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the challenges and opportunities facing the TV industry, Thinbox's relationship with the tech world, and her work with WACL, a club for senior women in communications and advertising.
How a global pandemic is changing the advertising industry. Amol Rajan is joined by Johnny Hornby, The&Partnership, Christopher Kenna, Brand Advance, Dino Myers-Lamptey, The Barber Shop and Lindsey Clay, Thinkbox. Sound engineer: Giles Aspen Producer: Richard Hooper
Mike Williams is a startup founder running Studiotime, then also Thinkbox since both of which are low & no code focused. Mike's core focus is to help founders build and create marketpalaces without needing to write code. Ben & Mike chat about running no code businesses, with a specific focus on marketplaces.
Sit back and relax while listening to the sounds of Christopher Bissonette, who is a Canadian electronic musician and multimedia artist from Windsor, Ontario. Bissonnette studied at the University of Windsor and founded the art collective Thinkbox in 1997. The collective, composed of six members, released a compilation entitled Settings; other members include Mark Laliberte and Chris McNamara. Bisonnette released his first album of audio material, Periphery, in 2005 on Kranky Records. Several further albums followed on Kranky. ___ Check The Applegate Experience™ Podcast on Anchor: https://anchor.fm/stevenapplegate I invite you to reinvent yourself at https://CherryLane.Associates Subscribe to #TheApplegateExperience Podcast https://anchor.fm/stevenapplegate YouTube Channels: https://www.youtube.com/user/coyotebullet2002 https://www.youtube.com/channel/UCCW_Xw7WgBQ0vvYFIEt8xdA Like on Facebook: https://www.facebook.com/TheApplegateExperience Follow on Snapchat: https://www.snapchat.com/add/StevenApplegate Twitter: https://twitter.com/StevenApplegateMD Instagram: https://www.instagram.com/theapplegateexperience/ https://www.instagram.com/stevenapplegatemd/ https://www.linkedin.com/in/steveneapplegate https://medium.com/@steveneapplegate ___ Department.Media Production Visit: http://www.BlockchainTrade.Market Join our Discord: https://discord.gg/sxNmwhs Follow on Telegram @BlockchainTrade.Market t.me/BlockchainTradeMarket Follow on Instagram: https://www.instagram.com/blockchaintrade.market/ Follow on Twitter: BlockchainTrade™ (@Blockchain_BTM): https://twitter.com/Blockchain_BTM?s=09 Like us on Facebook at https://www.facebook.com/BlockchainTrade.Market/ Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCpEmDm0CJhORFAg8QxSdP4g Get started with Coinbase: https://www.coinbase.com/join/599a0a2633253e019cf5df59 Help grow the digital currency community and earn free bitcoin! Using digital currency is more fun with friends. Once your friend buys or sells $100 of digital currency or more, you will both get $10 of free bitcoin. Trade Hundreds of Cryptocurrencies with Binance Referral Code: 13060913 http://www.binance.com/?ref=13060913 Ethereum Accepted Here: 0x073e9a81d85ffce5ff57d675caf123f610562051 Bitcoin Accepted Here: 15nDzVyLx2FbGWq2C4HwciktaEf1b9HhDY ___ The Future is NOW! https://AiTech.Zone https://VReyes.Vision https://FoodChain.FUND https://BlockchainTrade.Market https://CherryLane.Associates https://UAV.Report https://ARSign.Systems https://BlueMountain.Market https://Department.Media https://NeoRack.Systems https://Bucha.Cafe https://Applegate.Management ___ --- Support this podcast: https://anchor.fm/stevenapplegate/support
Douglas McArthur OBE began his radio career at Radio Clyde before becoming the founding CEO of the Radio Advertising Bureau (RAB). Across 14 years under his leadership, the RAB team led a highly-regarded marketing campaign for commercial radio that saw revenue rise from 2% of total advertising revenues to a peak of 7%. It is difficult to exaggerate the contribution Douglas made to commercial radio's fortunes - and he explained his approach in this 2013 Radiocentre interview to Trevor Dann as the industry marked its 40th anniversary and he was recognised by inclusion in its roll of honour. In his 35 years in the ad business, Douglas created the model to inspire trade and marketing bodies for other media, including Thinkbox, Newsworks and Magnetic. Douglas died in July 2019
ASD and Sue speak to Tess Alps, Chair of Thinkbox, Council member of the ASA and member of BAFTA and WACL. She also received the Mackintosh medal this year, the highest honour the marketing communications industry can bestow on one of its own for "public and personal service to advertising". Listen to her talk about her early days in educational theatre, how women can help men and what shift needs to happen in the digital world.
Learn how media and entertainment companies use Amazon EC2 for Windows Server for fast rendering on film and television projects. In this session, we discuss how to architect a Windows solution using Deadline to allow the freedom to easily access any combination of on-premises or cloud-based compute resources. Also, learn how to set up a hybrid Windows file system and storage for best performance and cost efficiency. With flexible third-party licensing options, customers using AWS resources can purchase software licenses from the Thinkbox marketplace, deploy existing licenses, or leverage a combination of the two.
Mike Williams is the founder of Thinkbox, a startup studio in Santa Monica, California, and the company that’s behind several successful startups including StudioTime and Yoroomie - an app which was built in less than 30 days and sold in less than 6 months, after getting a ton of press for being listed on eBay. While in high school, Mike was a pretty good wrestler. But he knew his sport had limits. So he decided to pursue his passion for flying instead. While in college, he was exposed to the world of cycling and that led him to becoming both a semi-pro in the sport, and an e-commerce entrepreneur, selling high quality bike parts to other cyclists in the early days of the web. Mike joins us to share his story, how he built and sold his first company Codeity, how he approaches building MVPs, what it was like launching Yoroomie and having it acquired in less than 6 months, how he built a chatbot in a weekend, the biggest mistakes most entrepreneurs make when building an MVP, and much more.
Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks...because she does too.
Steve Hewlett talks to Mark Thompson, President and CEO of the New York Times and former Director General of the BBC, about his new book 'Enough Said'. Mark Thompson argues that something has gone wrong with political language and it's making it harder to have serious public debates about important issues. As the man who has run three major media organisations what does he think needs to change? Autumn is nearly upon us and as the seasons change, so do TV programmes we'll be watching. From the X Factor to Strictly and Poldark to Victoria, we look at what the schedules might tell us with Vanessa Thorpe, arts and media correspondent at the Observer. And Shane Smith, Chief Executive and Co-Founder of online news producer VICE told the Edinburgh International Television Festival in this year's McTaggart Lecture that mainstream media was failing younger audiences. So is TV failing Generation Y? We look at numbers with Tess Alps Chair of Thinkbox. 'Enough Said: What's Gone Wrong with the Language of Politics' by Mark Thompson is published on 1st September 2016 Producer: Ruth Watts.
Six billion hours: Time the UK devotes to watching television in an average month. Exactly why television occupies so much of our collective time – about a quarter of our waking hours – has been the subject of much debate for decades. The arrival of new, more efficient ways of watching television, and perceived falling standards of programming, are among the factors expected to precipitate a fall in TV viewing. Pundits can be fallible: TV viewing volumes have remained stable. What people want from television is as varied as our population. Why do people watch television? Why do we always come back for more? Is there something for everyone? Lindsey Clay, Thinkbox and Paul Lee, Deloitte discuss. Moderated by John Plunkett, Guardian
Steve Hewlett presents a topical programme about the fast-changing media world including, today, Netflix and the future of TV. Netflix, the video streaming service which enables customers to watch films and selected TV programmes over the internet, launched in the UK on Monday. Reed Hastings, the company's founder, claims that 'on demand' services like Netflix represent the future of TV. For the past 70 years or so, TV viewing habits have been dominated by schedules set by TV networks. With the rise of catchup and on demand services like the BBC iPlayer, ITV Player and Channel 4's 4OD, viewers have been able to take more control over what they watch and when they watch it. So is Netflix really the beginning of the end for traditional TV? Or will it struggle to make an impact in the UK market, where several catchup and on demand services are already well established? Reed Hastings makes his case to Steve, who discusses the issues with Tess Alps from the TV marketing organisation Thinkbox and Geoff Slaughter from comparison website SimplifyDigital. Steve is also joined by broadcast consultant Stephen Price for an overview of the last year's viewing figures. Who's going up, who's going down and what does that tell us about longer term viewing trends? The Leveson Inquiry into the culture, ethics and practices of the press has resumed after the Christmas break. This week it's been the turn of the newspaper editors to have their say, from Dominic Mohan of The Sun to Lionel Barber of the Financial Times.The Financial Times' chief media correspondent Ben Fenton has been following developments. The producer is Simon Tillotson.
This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.
This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.
Interview with Tessa Alps, CEO Thinkbox - blogging the Showcomotion Children's Media Conference. Agree, disagree, like, don't like...? Feel free to leave a comment at http://mediasnackers.com/2006/07/showcomotion-conferencepart8/
Rob Theakston and I met many, many years ago in Detroit, though I honestly don't recall the when or how. But I'll bet almost anything that HE does, and it probably involved an extended conversation about music of a widely varied nature, fine whiskey, and The West Wing. He has always been a full-throated supporter of his friends, whether it's of their art, or them as individuals (he has definitely been a life coach for me on *many* occasions). Not to mention, he's a fine artist in his own right. Check out the Thinkbox collective to find out more. Some years ago, he moved to Lexington, KY where he's working for the University down there (he just ended his Sunday night radio show on WRFL), married his lovely wife Stephanie and, is in the process of fulfilling his destiny to be deemed Worlds Greatest Dad by his now 1 year old son, Rhodes. So, settle in for a nice treat courtesy of one of the best guys I've had the pleasure to call my friend. Thank you, Rob for the wonderful selections, and for everything you have done for me over the years. Rob also wanted to send out special thanks to TBT and the WC Calcutt Foundation. And I, as always, thank you for listening.