Podcasts about creative excellence

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC's Cathy Taylor.

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, host Matthew Byrne interviews Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. With experience spanning from the Netherlands to Shanghai and now Hollywood, Fransiska shares insights on creative event production, client relationships, and maintaining artistic vision while meeting business objectives.

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury's Secret Santa campaign. Cadbury's innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.The Best Christmas Ads 2024: Unwrapping campaign effectivenessMore than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​Kantar Marketplace: insights at the speed of business for year-round success.Sign up here to get this year's results first

In this dynamic episode, Monica Marquez sits down with Aldo Quevedo, the Latino creative visionary shaking up the advertising industry. As the CEO and Creative Chairman of BeautifulBeast, Aldo has built an agency dedicated to speaking to Hispanic and multicultural audiences in a way that's bold, authentic, and culturally vibrant. From his roots in Mexico to becoming a leading figure in U.S. advertising, Aldo opens up about how he's turned his heritage into a superpower—using it to break stereotypes, build bridges, and tell powerful stories that resonate with audiences across the board. From overcoming imposter syndrome to becoming the first Mexican inducted into the American Advertising Federation's Hall of Achievement®, Aldo's story is one of grit, resilience, and cultural pride. He's not just a creative force—he's a trailblazer for Latino representation in the advertising industry, paving the way for a new generation of diverse voices to shine. Aldo's journey is one of defying odds, overcoming self-doubt, and proudly waving the flag for Latino creatives everywhere. Whether you're an aspiring entrepreneur, a creative professional, or someone looking to embrace their culture in a new way, Aldo's wisdom and energy will leave you inspired and ready to harness your own cultural background for success. Don't miss this episode filled with insights on the future of multicultural marketing and the power of embracing your Latino identity in everything you do! Visit our website where you will find show notes and links to all the resources in this episode, including the best way to get in touch with our special guest. The key moments in this episode are: [00:00] Introduction to Beyond Barriers [00:30] Embracing Cultural Identity [01:18] Aldo Quevedo's Journey [02:22] Navigating Career Challenges [07:20] Discovering a Passion for Marketing [10:12] Overcoming Setbacks and Building Resilience [14:37] Building a Personal Brand [18:02] Becoming a CEO and Entrepreneur [24:18] Entrepreneurial Insights [32:15] Lightning Round and Legacy

In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall, Head of Brand for HSBC UK. Together, they explore the intricate journey of crafting multi-award-winning marketing campaigns—including a recent bronze IPA Award—that not only achieve commercial success but also have a positive impact on society and staff.Learn how authenticity, creativity, boldness, and strategic partnerships fuel memorable, brand-centric connections that make your brand meaningfully different from others. The most valuable inspiration for developing effective marketing campaigns is often found in particularly challenging spaces, and financial services advertising is one of the toughest. Hosted on Acast. See acast.com/privacy for more information.

In Walt Disney: Lessons in Creative Excellence, the Moonshots Podcast dives into Walt Disney's extraordinary life and creative legacy. Hosts Mike and Mark explore how Disney's relentless pursuit of innovation and unique approach to creativity shaped an empire that continues to inspire the world.Resources:Episode 176: Walt Disney - The Disney StrategyWatch on YouTubeSuggested Reading: Walt Disney: The Triumph of the American Imagination✨ Become a Member: Unlock exclusive content and become a member at patreon.com/Moonshots.The episode begins with Walt Disney discussing the behind-the-scenes process of creating an Academy Award-winning film, emphasizing the importance of prototyping, experimentation, and scaling ideas to achieve success. This exploration offers valuable lessons for anyone striving to bring their creative visions to life.Next, listeners will hear from Disney veteran Tom Craven, who spent 41 years with the company. Craven shares insights on how inspiration, creativity, and a little faith were vital ingredients in making Disney magic, illustrated by the story of the iconic Water Pageant.The journey continues with Andy from IGD Learning, who breaks down Walt Disney's "three characters" of creativity: the Dreamer, the Realist, and the Critic. Understanding these roles helps unlock the balance necessary to nurture creativity from ideation to execution. Charles Duhigg further elaborates on innovation techniques, using Disney's rewriting of Frozen as a prime example of how breaking clichés can lead to groundbreaking success.The episode concludes with a series of inspirational quotes from Walt Disney, offering timeless wisdom for anyone looking to live a more creative and innovative life. From dreaming significant to persevering through challenges, Disney's words motivate generations of creators.Join Mike and Mark as they uncover the strategies and mindset that made Walt Disney an icon of creativity and a beacon of innovation.Episode Highlights:Prototyping and Experimentation: Learn how Walt Disney utilized prototyping and scaling to achieve success in filmmaking and beyond.Creativity at Disney: Gain insights from Tom Craven on the role of creativity and inspiration in Disney's iconic projects.The Three Characters of Creativity: Explore Walt Disney's method of balancing the Dreamer, the Realist, and the Critic to foster creativity.Innovation in Frozen: Discover how Disney's creative team rewrote Frozen by challenging clichés and using innovative techniques.Walt Disney's Inspirational Quotes: Reflect on Walt Disney's timeless wisdom, which inspires creativity and innovation.Resources:Episode 176: Walt Disney - The Disney StrategyWatch on YouTubeSuggested Reading: Walt Disney: The Triumph of the American Imagination✨ Become a Member: Unlock exclusive content and become a member at patreon.com/Moonshots. Thanks to our monthly supporters 孤鸿 月影 Fabian Jasper Verkaart Margy Diana Bastianelli Andy Pilara ola Fred Fox Austin Hammatt Zachary Phillips Antonio Candia Mike Leigh Cooper Daniela Wedemeier Corey LaMonica Smitty Laura KE Denise findlay Krzysztof Diana Bastianelli Roar Nikolay Ytre-Eide Stef Roger von Holdt Jette Haswell Marco Silva venkata reddy Dirk Breitsameter Ingram Casey Nicoara Talpes rahul grover Evert van de Plassche Ravi Govender Craig Lindsay Steve Woollard Lasse Brurok Deborah Spahr Barbara Samoela Christian Jo Hatchard Kalman Cseh Berg De Bleecker Paul Acquaah MrBonjour Sid Liza Goetz Konnor Ah kuoi Marjan Modara Dietmar Baur I Tripped Nils Weigelt Bob Nolley ★ Support this podcast on Patreon ★

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that naturally promotes desired creative outcomes and shares practical strategies that can be implemented in healthcare marketing. Our conversation emphasizes the need for creating an atmosphere of psychological safety, ownership, support, and strategic curiosity. Matt outlines practical approaches that teams can adopt to remain creative, such as reserving dedicated time for creativity, nurturing playfulness, and being intentional with strategic thinking. The discussion also highlights how impactful creativity in health marketing transcends grandeur and focuses on creating value and addressing real-world barriers. One particularly powerful example Matt shares is a campaign by Siemens Healthineers, which transformed intimidating MRI experiences into magical storytelling moments for children—a testament to how meaningful creativity can significantly improve patient experiences. Sara Payne and Matt agree on the importance of authenticity, education, and thought leadership over mere product promotion in healthcare marketing. Authenticity and a drive to make positive changes in the industry are recurring themes in this insightful conversation. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Engineering an Innovative Environment: Matt Sauter explains the importance of developing an environment that fosters creativity and innovation. This includes psychological safety, providing ownership and support, clear objectives, nurturing curiosity and playfulness, and training team members to see opportunities differently. 2. Meaningful Creativity over Grandeur: Matt stresses that impactful creativity doesn't always mean grand ideas but rather creating solutions that remove barriers, make individuals feel seen, and genuinely make a difference. His example of transforming MRI experiences for children illustrates how small, thoughtful actions can have profound impacts. 3. Practical Creativity Strategies: Both Sara and Matt dive into practical strategies for promoting creativity in the workplace. They suggest setting aside specific times for creativity, creating designated venues for creative sessions, and encouraging habits that enhance creative thinking. These strategies ensure that creativity becomes an integral part of the work culture. 4. Authenticity and Impact in Health Marketing: The conversation highlights the growing expectation for brands to show authenticity and contribute to meaningful change. Rather than focusing solely on product promotion, the emphasis is on education, thought leadership, and genuinely understanding and addressing audience needs. This alignment helps to build trust and foster stronger connections with the audience. 5. Adapting to Audience Needs: Sara and Matt discuss the challenges of budget constraints in audience research and suggest scrappy, innovative approaches to understanding audience needs. They emphasize the importance of social listening, research, and direct engagement to stay relevant and adapt marketing strategies. This ensures that health marketing efforts are meaningful and resonate with the target audience. [embed]https://www.youtube.com/watch?v=jXgVXFeuToE[/embed] About Matt Sauter Group Creative Director, Avalere Health Matt is a Group Creative Director running agency teams in the healthcare and pharmaceutical industries, with substantial product launch experience across categories. He's passionate about drawing out the best in people and teams, and helping them develop...

In this episode, we're talking to Dung Nguyen, the Head of Creative Kids EMEA & Benelux Local Productions at Warner Bros Discovery, as well as our Head of Social here at Giraffe, DaniWe cover topics such as unlocking the secrets of creative excellence within the industry, and understanding the difference between marketing to Gen Z and the other available demographics.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Today's episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world's leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organisations who is passionate about brands, brand communications and brand experience. A recognised high achiever with proven impact to clients as individuals, their brands and their organisations overall, Lynn provides a very informed perspective as a result of wide experience internationally and across sectors.Lynn talked about the secrets behind creating impactful and memorable ad campaigns. We also explored the creative strategies behind brand McDonald's and Cadbury campaigns, the role of Emotion AI technology in advertising, and the future trends shaping the industry. Listen to learn more. Links of interest: [Watch] Attention Beyond Views for Creative Effectiveness: https://go.affectiva.com/attention-beyond-views-for-creative-effectiveness-webinar[Listen] Secrets of Ad Creative Effectiveness: Insights from Kantar's 2024 Awards: https://www.smarteye.se/podcasts/secrets-of-ad-creative-effectiveness-insights-from-kantars-2024-awards/[Learn] Emotion AI for ad testing: https://www.affectiva.com/product/ad-testing/[Watch] Ad: Cadbury Secret Santa Postal Service

In the June edition of MetCast, we continue to champion Creative Excellence and explore how Manchester Metropolitan innovates and shapes the film, media, fashion, literature, art and design industries. First up, we explore how we are making our mark at the box office. We meet creative writing lecturer, Andrew Hurley, and senior filmmaking lecturer, Loran Dunn. They share more about their involvement in writing and producing for film and discuss how it feels to see your work come to life on the big screen.  Then, we meet Manchester Metropolitan alumnus and Creative Director of Max Mara, Ian Griffiths. Ian talks about his life as a student in 1980s Manchester and how studying a creative subject at University helped shape his career.  And finally, we hear more about Passiontide, the new novel from Monique Roffey. Monique  won the Costa Book of the Year award for her last novel, The Mermaid of Black Conch.  She is also Professor of Contemporary Fiction at Manchester Met's Manchester Writing School. We learn more about her inspiration behind the novel's key themes of feminism, protest and politics. 

Unlock the secrets of achieving excellence in business with Edwin Garro, president of PXS Group in Costa Rica. Edwin takes us on a journey through the Japanese principles of Kodawari and Kaizen—striving for perfection and continuous improvement. Discover how these timeless concepts, central to the Shingo Model's "Seek Perfection," can elevate your business, and why maintaining a mindset of being number two—just like Avis rental car—can push you to better results. Edwin shares personal anecdotes that highlight the importance of having a clear purpose to define what excellence means, setting a high bar for success while continuously aiming to improve.In the latter half, we shift from traditional problem-solving methods like root cause analysis and Six Sigma to more innovative, creativity-driven approaches. Learn about Edwin's transformation into a creative thinker through methodologies such as lateral thinking and design thinking. Hear how the disconnect between structured tools and organic creativity inspired him and his co-authors to create "Your Creativity Sprint." Blending continuous improvement with creativity and continuously seeking perfection can drive exceptional results in any field.

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

This episode is brought to you by Restoration Group Coaching. Are you a leader of an Oklahoma City business and a Christian, and yet there isn't a lot of connection between those two things? Did you just feel a little uncomfortable that I said that and yet want to know more? If so, we'd love to talk. We have nearly a decade experience leading an OKC based integrated business and now we want to share our hard earned lessons with you. Click the link below to connect with us and find out more. ____________________________________________ Matt is a purpose-led leader committed to creative excellence. He is passionate about building community, social good, and utilizing his gifts and resources in branding, creative marketing, music and entertainment to support people making a difference. When Matt isn't creating he's spending time with his wife, Mandy, and their three daughters in Edmond, Oklahoma. Welcome Matt! ____________________________________________ Take the My Business Report for FREE today! Download the free Integrated Business guide at www.restorationgroup.co/guide Sign up for our weekly newsletter to get valuable insights about how to lead an integrated business.  Connect with Clay on LinkedIn  Follow Restoration Group on Instagram 

Immerse yourself in the world of AI excellence as GPT-4 achieves creative greatness, scoring in the top 1% for original thinking. Explore the potential impact on reshaping the capabilities of AI and unlocking new possibilities for creative expression. Get on the AI Box Waitlist: https://AIBox.ai/Join our ChatGPT Community: https://www.facebook.com/groups/739308654562189/Follow me on Twitter: https://twitter.com/jaeden_ai

Born and raised in New York City, Dan Coplan is an award-winning film professional. His latest picture - 8 Winds - starring Robert Davi - is available on several streaming services. He is also a distant relative of Samuel Clemns, otherwise known as Mark Twain. Spies, Lies, and Private Eyes is copyrighted by Authors on the Air Global Radio Network #podcast #author #interview #authors#SpiesLiesandPrivateEyesPodcast #authorsontheair#podcast #podcaster #authors #authorsofig#authorsofinstagram #authorinterview#writingcommunity#authorsontheair #suspensebooks#authorssupportingauthors #thrillerbooks #suspense #wip#writers#writersinspiration #books #bookrecommendations#bookaddict #bookaddicted #bookaddiction#bibliophile #read #amreading #lovetoread #terrencemccauley#terrencemccauleybooks #bookouture#thrillers #theuniversityseries #DanCoplan #8Winds

Born and raised in New York City, Dan Coplan is an award-winning film professional. His latest picture - 8 Winds - starring Robert Davi - is available on several streaming services. He is also a distant relative of Samuel Clemns, otherwise known as Mark Twain. Spies, Lies, and Private Eyes is copyrighted by Authors on the Air Global Radio Network #podcast #author #interview #authors#SpiesLiesandPrivateEyesPodcast #authorsontheair#podcast #podcaster #authors #authorsofig#authorsofinstagram #authorinterview#writingcommunity#authorsontheair #suspensebooks#authorssupportingauthors #thrillerbooks #suspense #wip#writers#writersinspiration #books #bookrecommendations#bookaddict #bookaddicted #bookaddiction#bibliophile #read #amreading #lovetoread #terrencemccauley#terrencemccauleybooks #bookouture#thrillers #theuniversityseries #DanCoplan #8Winds

The Burn and Rave boys discuss old-age ailments and the dark, anti-Christian symbolism that recur in iconic songs. (Spoiler Alert: Melissa Etheridge and Led Zeppelin are cancelled.)Sam also shares cannibal haiku and they discuss their *award-winning human recycling initiative. Tune in, vibe out, share, and enjoy this episode responsibly.Remember:"Do not go gentle into that good night,Old age should burn and rave at close of day;Rage, rage against the dying of the light."Send your thank you letters, fan mail, media awards, or sick burns to burnandravepodcast@gmail.comFollow us here: IG @burnandravepodcastHosts: Ryan Rosenow & Sam Pierstorff (@njapoet)Sound Engineer: Joe Zimmerer(*The 2023 Burn and Rave Media Award for Innovation and Creative Excellence in Broadcasting)Support the show

Izehi Anuge is an exceptional values educator and transformative leader dedicated to instilling and reintegrating values into young minds and society as a whole. Her decade-long journey has been focused on developing values-based resources and frameworks that empower current and future leaders and learners to align their character development goals with global participation, 21st Century Skills, and SDG Goals.As the visionary founder and managing director of Shape A Child, Izehi plays an integral role in ensuring revolutionized character and behavioral transformation in children from early years to young adulthood. Through Shape A Child, individuals, parents, and educational institutions achieve exceptional results by integrating values and 21st-century skills into their daily lives.Izehi has authored the captivating children's book series "Captain Excellence," a catalyst for cultivating a Values-Based consciousness in young readers. She has also developed innovative resources, including the first values-based children's jigsaw puzzle and discussion cards, accompanied by an engaging animated series. For teenagers, she has crafted the Gen Z Personal & Creative Excellence workbook. Izehi has also donated her books to over 13,000 underprivileged children and conducted community-based sensitization programs for leaders.Izehi has earned numerous accolades and recognition from local and global entities. She has been honored with a Recognition Award from Lagos State, an Outstanding Philanthropic Award from SHE Global 2022, and inclusion in the prestigious list of the 100 Most Impactful African Changemakers by the 2022 Humanitarian Awards Global. She proudly serves as a school ambassador for World Values Day and represents education delegates as part of the Values 20 Group at the G20 leaders' summit. Through her ambassadorship, Izehi is actively raising awareness for an education system that transcends traditional academic subjects, placing emphasis on values, equity, community culture, holistic well-being, and the development of 21st-century skills.Izehi Anuge stands at the forefront of a transformative movement, leveraging values-based education to empower minds, transform communities, and shape the future. 

Delve into the insightful discussion on my latest podcast episode featuring the renowned building and interior design duo from McRae & Lynch. Join me as they unfold their inspiring journey, from their chance encounter on their inaugural day at university to the establishment of their thriving business, which has now spanned over three decades. Distinguished by their unwavering commitment to excellence, accountability, and sustainable design practices, they share their passion for crafting tailored and distinctive interiors for a diverse clientele. From residential homes to expansive cruise liners and bustling commercial enterprises, they highlight their ongoing project, the highly anticipated refurbishment at Bondi RSL, showcasing their dedication to transforming spaces with a harmonious blend of creativity and practicality. Beyond conventional design processes, they reveal their unique strategy of curating immersive experiences through carefully selected elements, reflecting the distinctive essence of each individual or organisation. Join us as we uncover the remarkable synergy of innovation, functionality, and personalised craftsmanship that defines the legacy of McRae & Lynch. Grab your Fee Style Foundations Guide – Elevating Your Design Project https://www.mcraeandlynch.com.au/style-foundations-guide-optin  

The first of three daily episodes of the WARC Podcast from EffWorks 2023. Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to introduce the day alongside three effectiveness experts. Dr Grace Kite from Magic Numbers shares what brands need to know managing price rises and planning for inflationary times, and Tom Roach, VP Brand Strategy at Jellyfish, shares insights from his masterclass on excellence in digital creative. The final guest, Orlando Wood, Chief Innovation Officer at System 1, looks back to enduring creative principles and discusses what they mean for attention and digital channels today. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Ajay Naqvi and I date back to our days at graduation. Though we were in different courses and separate academic years, we connected well and kept in touch through the years. Ajay is an Advertising Chief turned organic Blueberry farmer and is now based in Romania for the last few years. Having run a unique Pre-order, Direct-to-Home, Fresh organic blueberry business, his brand – the Blue Renaissance is now evolving into a house of brands. Having launched 100% blueberry juice that's ready to drink, nothing added, not even water, and organic certified we are metamorph-ing into a Beverage company. Prior to being a blueberry farmer and a business entrepreneur, Ajay led Creative Excellence for Coca-Cola India and South Asia and Marketing for Airbnb India in the recent past. Ajay calls himself “a creative revolutionist” and has been more than 15 years of being in the journey, having worked across the most admired advertising agencies and iconic brands alike. You can also refer to Ajay as the “Keep it Simple” expert. Through this Podcast, we cover different facets of Ajay – what drives him to chase his passion, what is Ajay's definition of Fitness and what fitness really means to him; how he derives fitness at work (on the field) and what is fitness of the mind…..as you dive in, it's an intriguing conversation. Here's a gentleman, who looks fitter and younger than his age, has done a complete DNA analysis to take care of his body from a fitness, diet, and grooming standpoint, and wants to continue enjoying life and live till the age of 100! Let's dive in and learn more….Tune into the 11th episode …..

Am povestit cu Cătălin Dobre – CEE Creative Director și Chief Creative Officer la McCann – despre cum creativitatea nu mai este un moft în industria de marketing și advertising, ci un factor diferențiator esențial, mai ales în contextul unei piețe foarte competitive. Cătălin pare că reușește foarte ușor să găsească o perspectivă pozitivă chiar... The post 181: Cum să te diferențiezi în publicitate prin creative excellence? cu Cătălin Dobre appeared first on Katai.

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.  Joining Vincent Flood, Editor-in-Chief at VideoWeek are:   Nic McCarthy, Global Head of Creative Excellence at Wavemaker  Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of  Dmitrii Chebakov, CEO at Bidscube David Fisher, Industry Principal Media, Entertainment & Advertising at Snowflake Augustin Decré, Regional Managing Director, SEMEA at Index Exchange

Award-winning global creative executive Jean Batthany sits down with Roy to dig into the nuances of creative leadership, when organizations should hire a creative leader, and how to assess the skills and competencies that make them successful.Jean brings a wealth of experience and insight to the podcast; she has spent over thirty years leading brand-side and agency creative teams. Jean began her career at top advertising agencies like BBDO, M&C Saatchi, Merkley+Partners, and Saatchi & Saatchi before transitioning to leading in-house creative strategy for Disney Parks and Resorts, where she served as VP, Global Creative. Most recently, she led a team of over 300 creatives at Walmart as Chief Creative Officer.Highlights from our conversation include:The key elements of a successful brand strategy (4:44)Balancing creativity and leadership skills in teams (5:33)When and why brands should hire a Chief Creative Officer (7:14)How to measure the success of a brand creative leader (7:50)The role CCOs play in driving great creative (9:59)The best advice Jean received as a young creative (12:28)What she looks for in creative leaders (13:40)The difference between a brand creative leader and a CMO -- and how they work together (14:29)Jean's advice to early-career creatives (15:51)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazonGoogle

In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp (Editorial Director for Creative Brief) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertising more inclusive and more compelling as cultural and social attitudes change.

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For Video Edition, Please Click and Subscribe Here: https://www.youtube.com/watch?v=eE5Et5C1nOQ&t=13s “Just Because Your Light Flickers Does Not Mean It's About To Go Out.” – Yohancé Salimu Laurie Hope Beechman was an actress and singer, known for her work in Broadway musicals. She also had a career as a cabaret performer and recording artist. After her passing, the West Bank Cafe Downstairs Theater Bar in New York was renamed the Laurie Beechman Theatre. She passed on 24 years ago today. Today, we will celebrate LISTEN TO HER HEART: The Life and Music Of Laurie Beechman. Director: Gaylen Ross; Executive Producer: Neil Mazzella; Narrator: Rosie O'Donnell; Writer: Jesse Green; A Tony and Drama Desk nominee, Laurie was the incomparable performer with a once in a lifetime voice that hit the rafters in such celebrated musicals as Annie, Joseph and the Amazing Color Dreamcoat, Cats, and Les Miserables. Andrew Lloyd Webber praised her “not just for her extraordinary voice, but also her remarkable contribution to musical theatre” and the New York Times hailed her as “the best young emotive belter in the dramatic tradition of Judy Garland and Barbara Streisand.” At the height of her career Laurie was diagnosed with ovarian cancer in 1989, the year that comedian Gilda Radner died of the same disease. Laurie faced not only a life-threatening illness, but also the prospect of never working again on the stage. Instead Laurie lived and performed with cancer for nine years. “My middle name is Hope,” Laurie said. “My mother named me well.” Winner, Creative Excellence, U.S. International Film and Video Festival Cine Gold Eagle  

The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part of their business. Although Volvo want to be a fully electric car company by 2030, that's just one part of the story...

Simon Cook is the CEO of Cannes Lions. Since joining Cannes Lions a decade and a half ago, Simon has served in almost every role within the organization, including Director of Awards, VP Creative Excellence and Managing Director. He is a powerful advocate for the marketing industry, and the gatekeeper of its most coveted award.  

What you'll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it's a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation tools to make marketing easier About Evon Rosen Evon is a strategic and creative marketing professional specializing in financial and legal services, healthcare, and real estate. Her highly-creative and fresh ideas help develop brands, increase market share, facilitate client retention, and improve processes. Evon has held executive marketing positions at both public and privately held companies that include City National Bank, First Federal Bank of California, Celtic Capital Corporation and the Peak Corporate Network. Evon is the first two-time recipient of the Commercial Finance Association's Essay Award and has had numerous articles and white papers published. She was a featured speaker at L.A. Direct Marketing Day, and received the U.S. Festival Association Award for Creative Excellence. She received both her undergraduate degree and California Teaching Credential from the University of California, Los Angeles (UCLA). About Lori Berson For over 20 years Lori has developed break-through strategies effectively integrating marketing automation, demand generation, sales enablement, branding, interactive media, advertising, email, social media, print, outdoor, video, events, and promotions, for many of the country's leading marketers, including Anthem, Charles Schwab, Disney, Dole, Lexus, Seinfeld, and Coldwell Banker. Her remarkable business acumen, creative talents, and knowledge of emerging technologies have contributed to the success of these organizations and more. Lori began her career at a variety of advertising agencies, including Diener, Hauser, Bates, Needham, Harper and Steers, and Asher/Gould. She established the in-house creative department (servicing the automotive industry) at the Los Angeles Herald Examiner. Lori then went on to create advertising for the major studios (Paramount, Disney, Fox, and Warner Brothers), entertainment public relations firms, and celebrity management companies, at The Hollywood Reporter, and designed for Seinfeld, Lilo and Stitch, Oprah, The Wheel of Fortune, Entertainment Tonight, The Disney Channel, Cheers, Family Ties, Fantasy Island, Beethoven, Charlton Heston, Shirley Jones, and Martin Sheen. As a member of the faculty at the University of California, Los Angeles (UCLA) and Art Center College of Design (her alma maters), Lori teaches Advertising Concepts, Design, Email Marketing, Social Media Marketing, Video Marketing, Landing Page Design, and How to Manage a Photo Shoot. Photos: Additional Resources: Lori Berson LinkedIn: Lori Berson BersonDeanStevens LinkedIn: BersonDeanStevens Evon Rosen LinkedIn: Evon Rosen Ready-Made Marketing Transcript: The pandemic may have left many small businesses with limited marketing support and budgets, but that doesn't mean marketing is out of reach. That's what marketing experts Evon Rosen and Lori Berson wanted to prove with their new book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” The book features hundreds of templates and technology recommendations that professionals with little time and budget can easily leverage for immediate results. Evon and Lori joined the Law Firm Marketing Catalyst Podcast to talk about their motivations to write “Ready-Made Marketing”; how to use the book effectively; and why even professionals with no marketing experience should learn how to market their businesses. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, we're talking with Evon Rosen and Lori Berson, coauthors of the recent book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” They are marketing experts and have worked with businesses in a range of industries, including law, and have helped their clients grow their brands, increase market share, facilitate client retention and, most importantly, increase profits. Today, we're going to hear more about their book and how it can help all of us be better marketers. Evon and Lori, welcome to the program. Evon:     Thank you, Sharon. It's so nice to be here. Sharon: So glad to have both of you. First of all, I want to know how you ended up where you are. Evon, why don't you go first? What was your career path? How did you end up working in marketing for a variety of different industries and professions? Evon:     My career in marketing has been focused on business development. I've been helping companies and business professionals in financial and legal services, as you said, as well as healthcare and real estate to develop and enhance their brands, grow market share and increase profits. I started in marketing research, and I moved into product management along the way. Then for 20 years, I helped senior and executive-level positions in both public and private firms. One of my longest stints was with City National Bank, where I created the brand positioning “The Way Up.” The bank is still using that today, I'm happy to say. Sharon: Did you develop that? Evon:     Yes. Sharon: Oh, wow! Evon:     It started off with a blue ladder. It's now a white ladder, but it's “The Way Up” campaign they've been using for many, many years. Sharon: Yes, for a long time. I forgot that's where we first met. I totally forgot about that. Evon:     Yeah, that is where we first met. I think you introduced me to Lori at that time. That's how Lori and I met. Sharon: I first want to ask you, Evon, what did you study? What would you recommend that people study? Lori, the same question when we get to your background. What would you recommend people study for marketing? Evon:     It's interesting; I studied sociology and I got a teaching credential, both from UCLA. I think what was so great about both of those areas in terms of marketing is that sociology is all about people and all about behavior, and that's basically what marketing is about too. Teaching helped me focus on being up in front of a group, being able to write business plans and marketing plans and things like that. It all works to help in marketing. Sharon: Lori, what was your path? Lori:       I actually started my marketing career over 23 years ago. I've been creating revenue-generating strategies in branding, demand generation, advertising, interactive media, email, social media, print, outdoor—a myriad of things, including sales and marketing automation, for many of the country's industry leaders in consumer package goods, financial and professional services. Some of those companies include Anthem, Charles Schwab, Dole Food Company, Fisher Investments. That was in addition to working for entertainment clients like Seinfeld. I did it for many, many years. Actually, I started in entertainment. I've also had the pleasure of teaching advertising and marketing at UCLA, and email marketing and video marketing at Art Center College of Design, which are my two alma maters. To answer your question about what I studied, I started studying in the design area, graphic design. From there, it morphed into more of the marketing side. A lot of it comes from not only from the college education, but from when I was very young and did internships, and from taking online courses throughout the years and then teaching. Like Evon said, that teaches you a lot as well. I'd also say what's really important these days is to continue learning and to stay up to date, especially with the rapid change of what's going on with new technologies. Now it's NFTs and crypto and Web 3. There are so many exciting things happening that it's important to stay up to date continually and to keep learning. Sharon: I didn't know there was a Web 3. Lori:       We're in Web 2 now, but Web 3 is the metaverse. Sharon: Oh, O.K. Lori, you have your own company; it's Berson Dean Stevens, correct? Lori:       Correct. Sharon: Evon, you're independent, and you also work with Lori a lot. You both started in traditional marketing. How did you segue into marketing automation and video? How does one do that? Lori:       That is a great question, Sharon. I remember about seven or eight years ago—I always like to keep up with technology. That's part of what we offer in the book, a lot of technology resources, which we'll get into. But as I was looking at things, I thought, “O.K., what seems to be the trend? What is important to learn going forward?” So, I dove in around 2013, 2014 and started learning. I got together with one of the first animation software companies and learned as I did it and got clients involved. It was all very new, and we all jumped in and learned as we did it. Sharon: There's so much to learn. Evon, you were going to add? Evon:     It's kind of the same for me. When I was with many companies in a senior position, I had a staff. I had a lot of people working for me that had a lot of the tools and knowledge that I didn't, so we would all jump in and do things together. As Lori said, marketing evolved, and we had to evolve with it. Sharon: There's so much to learn when you say to keep up with what's going on. Lori:       It's overwhelming. Sharon: Yeah, it is overwhelming. That's a word for it. Evon, you and Lori wrote the book. What was your impetus? To me, there are a million and one books on marketing and how to market, and there are a million and one podcasts. What was your impetus for writing the book? Evon:     The original idea came out of Covid, because during the worst of the pandemic, as you know, firms were forced into doing new ways of business. Everybody started working remotely. In-person meetings were no longer an option. It was unfamiliar territory for everyone, and a primary concern for both firms and their clients was financial. Cost-cutting led to layoffs and people quitting, which left many professional firms and professionals with no internal marketing support and no budget to hire external expertise. Lori and I had seen so many people struggling with how to reenergize their businesses and jumpstart sales, so we wanted to make marketing accessible and help people bounce back from Covid setbacks. You're right, Sharon, there are a million and one marketing books out there. Most of them deal with developing business or marketing plans, or they're specific to using social media as a marketing tool, or they speak to building brands. They're planning oriented. We wanted to write something that was action oriented, which is exactly what “Ready-Made Marketing” is. It provides the words and the tools to enable business professionals to start marketing themselves immediately. It addresses an unmet need that the business community has, and I'm happy to say it's resonating. Sharon: It's quite a successful book, and it's a very hands-on book. Evon:     Mm-hm. Sharon: Lori, tell us how the book was constructed. How did you write this book? What was in mind when you wrote it? Lori:       “Ready-Made Marketing” was constructed in two sections. The first part includes over 70 customizable email and video templates and scripts that can be used in a variety of business situations. It also includes step-by-step instructions and screenshots for using proven and effective marketing tactics like LinkedIn, podcasts, webinars, video and text messaging, just to name a few. The second section of the book is where we've included over 400 technology resources that are free or affordably priced. This was key because we wanted it to be not only simple, but cost-effective for people to be able to use. All of the technology resources have been vetted, and we have the top two in each category, which are our recommended options. The bottom line is that we wrote the book to be handy and easy to use, with everything laid out so you could quickly get to what you need, when you need it. It starts with a chart that is entitled “How to Use this Book.” If you want to write a sales email, you go to the customizable templates. If you want to host a webinar, there are ideas to develop content and step-by-step instructions for production. Basically, the book takes the guesswork out of marketing. Sharon: It's a very up-to-date book. Lori:       Yes. Sharon: It sounds very different from so many marketing books with everything you're talking about, the video and podcasting and all of that. You don't find that in many traditional marketing books. When you say you've vetted the resources, how did you vet them? Evon:     I've researched and used all of the resources with clients. Both Evon and I have used all of the resources, whether it's both of us or one of us separately, with clients. Sharon: So, they're tried and true. Evon:     Exactly. Sharon: That's great. Evon, it seems that the teacher always learns something from the student. Tell me what you learned from writing this book about marketing, things you didn't think of before. Evon:     It's interesting because I was thinking about that, and I think the difference is no other books are like “Ready-Made Marketing.” You can hit the ground running with this book, and that was our goal: to use marketing to help people generate sales as fast as possible. That can be done. Marketing doesn't have to be expensive. It doesn't have to be a time suck. It can be done relatively easily. Not everything, but there are things you can do to jumpstart your business, and that was great for people to see. What I learned is not so much about the book or marketing itself, but the impact the book has had. When I hear from business professionals and read the amazing reviews on Amazon, it's heartwarming to see how appreciative people are. They have something that's really made a difference in bouncing back from the pandemic and beyond. Even if a business didn't take a big hit, they love the fact that they can do so much marketing themselves without spending a lot of money. In fact, the book has a testimonial from an attorney who says it's a game changer. That's amazing to hear. Sharon: It sounds very gratifying. Do you think the book would have had the same impact if we weren't coming out of the pandemic? Evon:     I'm not sure the book would have been written had there not been a pandemic. Sharon: O.K., that's a good point. Evon:     We're hired for our marketing expertise. Marketing is a lot more than what's in the book, but the book is a wonderful place for people who need to do some marketing who don't have a budget, who don't have a lot of time, but still need to get sales and have their brands out there. That's what this book does. We were happy to make it something that people can use themselves. Sharon: Lori, what do you think you learned from writing the book? Lori:       I learned that I didn't realize the need out there. From talking to other business owners and even from some of the testimonials and reviews that Evon mentioned, a lot of people don't know where to go to find information on how to market themselves. They don't have the time. It feels very onerous to a lot of businesspeople and professionals. They're focusing on their business, so they don't have time to get into the growth of it as much as they should. They're going along with a certain amount of clientele, but we all need to grow business to stay alive. I was quite amazed at the response to the book and to the tools that we presented, how people have said it's made their lives so much easier. We knew there was need, but we never realized how much of a need and how broad-based it is. Sharon: It seems there'd be such a demand for something like this. This is for both Evon and Lori. Do you think people were skeptical when you said this book is going to be a hands-on, how-to book? Do you think people said, “Yeah, tell me about it”? Lori:       I'll take that to start. I think people were confused a little bit, because typically what they see is the strategy and planning, which doesn't get to what they need as quickly as possible. Granted, strategy and planning are important. But I think it's so new and so different from what they've seen from other books that it was a little bit confusing. Then, once they got into it, they thought, “My god, this is so easy. It's super simple.” Evon:     I didn't think that people were particularly skeptical. I think what's interesting is that many people don't really understand what marketing is or what they can do themselves. I think when they started looking at the book and saw what was in there, it was more of a revelation, like, “Oh, my gosh, I can do this, and it's right there. This is what marketing is. That's great.” Sharon: Looking through reviews on Amazon—it is on Amazon, and the reviews are glowing. Something interesting to me is that it's on Kindle also. There's a Kindle version, which I was surprised to see. Is that something you thought about or planned for when you were writing this? Evon:     We did. We wanted to do the different versions, the Kindle version, the hardcover, the paperback. We wanted to make it accessible to anybody's needs. However they access it, we want them to have it. Sharon: It's widely available, it seems. Lori, who was your target market for the book as you were writing it? Lori:       The target market is business professionals and their firms, other small businesses, independent contractors, people with limited or no marketing expertise and those with no marketing staff or, as Evon mentioned earlier, those with limited or no marketing budget, which we find is a majority of the small businesses out there. Also, we found out that people who have some marketing experience are especially appreciative because of the distillation of those 400 technology resources in the book. Working with other marketing professionals, I found that they may know a couple of the really well-known technology resources, but many times those can be super expensive. One of our primary focuses was to get stuff as much for free as possible in addition to really inexpensive technology resources, something like $5 a month and at most $15 a month, to give them some of those automation capabilities to help them save time and focus more on their business. Basically, “Ready-Made Marketing” is perfect for anyone looking to start or enhance their marketing, whether they have no experience or they do have some but need extra resources. Sharon: I was thinking about the fact that in marketing today, even more than 20 years ago, you have to be an expert in a certain area. What you wrote is more broad-based as opposed to, “I'm a web developer” or “I'm an SEO expert” or “I do videos.” Do you think people embrace that, or did they say, “I got to find somebody else,” meaning, “I've got to find an SEO person for my SEO”? Lori:       I think it's a little bit of both. In this particular case, because we're focusing on people that don't have expertise, we wanted to give them tools to be able to do some of the basic stuff themselves. There's always going to be a need to hire because you're right; everything is very specialized. There are agencies that just work on each of those sections. They're going to want to eventually hire those people once they get the budget and once they get to that level. But as a starting point, this gives them some basic things and demystifies a lot of it so they can decide, based on what we give them, “O.K., I want to focus on SEO. Maybe I'll go hire an SEO agency,” or “Webinars are going to generate a lot of leads. I've got the tools to be able to do that on my own for very low cost. Once I get to a certain level, then I can bring in some of the specialists with more expertise.” Sharon: It sounds like a great resource. Evon, if I'm an independent lawyer alone in my office and I don't have a marketing staff or a marketing professional to advise me, how should I use this book? I envision tearing it apart and copying the templates. How would you say we should use it? Evon:     The book is truly a desktop resource. We have it organized by marketing tactic. There's a section on email communications, on using video, on podcasts and panels, on webinars. Within the email section, for example, there are templates for emails in a variety of situations. We have cold communications, which you would send to someone you don't know, a prospect. There are follow-up emails to send after a meeting or sales call, emails to reengage with people you haven't heard from recently. When situations arise, you just refer to the book and use whatever you need. The technology is there to help bring some of those tactics to life. As Lori said, the book takes the guesswork out of marketing. To go back for a minute on what you were asking about the research of it all, we wanted this book to be something of a starting point for people who don't know much about marketing or don't have a budget for marketing. Marketing is about getting the right message to the right people, and there are a number of ways to do that. This book deals with the basics. If you start with the basics, you can build from there. Sharon: Was the catalyst for the book that you were both talking with clients, and you just looked at each other and said, “These people don't have a clue”? Not to knock anybody, but if you spent your career studying finance or healthcare or law, then you didn't study marketing. Was that the impetus? Was it like, “We've got to show people how to do this. You can do it if you apply yourself”? Evon:     I think for me, I felt so badly that people were coming back into a world of business and they really didn't know how to start with marketing. They didn't have an internal staff anymore; they didn't have money to ask anybody. They were floundering. We found that out within our client base and outside. For me, it was the pandemic that got it going. It's not that they didn't know what to do generally; it's just that they didn't know what to do in this new world. Lori:       To add to that, Sharon, Evon and I also had interactions with clients who hired us to revitalize their website and their branding and everything else. They really wanted to get into automation and help their sales team, but they were restricted by budget. I encountered several clients like that. That was another reason for the book, too: to help people who didn't have the time to even bring on staff or to hire an agency. They knew they needed it; they just didn't have the tools. We thought, “O.K., between Covid and these other people who weren't hurt by Covid but do need these extra services, how can we help?” Sharon: Did you think about putting in a section about marketing via Zoom? Let's say we backtrack or there's another outbreak of a different kind of strain. Is there something about marketing via Zoom in there? Lori:       Absolutely. We have a section called “Video Messaging” that talks about sales calls. I'll let Evon talk about some of the scripts with that, but it not only covers how to connect with people via Zoom or Webex or whatever else, but also how to connect via LinkedIn and audio and video message via those channels. Evon:     And we have screenshots for the how-tos. We show them how to do it. We write the scripts for them, and we show them step by step how they incorporate the technology to do these things. The book is really do-it-yourself. It literally provides thousands of dollars of marketing expertise for less than the cost of a week at Starbucks or, more relatable, it's less than half a tank of gas. Lori:       Or a quarter-tank nowadays. Evon:     It's all there. Sharon: Are the templates fill in the blank? Evon:     Yes, they're based around various scenarios. They all have a subject line to deal with the issues they're trying to address. Then it gives you the template itself and what you should say with blanks to fill in certain things about you or the situation. It's very easy. Sharon: It sounds like a great resource, whether you're a marketer within a marketing department or on your own. Evon:     A lot of people look at a page and don't know where to start. They want to write something, and they can't do it; they don't do it; they don't know how to do it. With the book, the words are right there. Sharon: That's a good point, when you're looking at a blank computer screen and you don't know what to do. Evon:     Right, right. Sharon: I want to mention again that the book is “Ready-Made Marketing.” It's for business owners and independent professionals of any stripe. Tell me if I'm leaving something out. It's a do-it-yourself book. It's on Amazon in a variety of formats. It's gotten fabulous reviews, so please take a look at it. Evon and Lori, thank you so much for being here today and telling us about this book. Lori:       Sharon, thank you. Evon:     It's been our pleasure, Sharon. Thank you so much for having us. Lori:       Yes, thank you, Sharon. It's been great. We appreciate it.

In this episode of the podcast, I interview my friend and production LD, Daniel Reid! We discuss the use of lighting in the content of worship services; and we talk about the need to understand the "why" behind the choices we make in our lighting design. We hope this discussion sparks motivation into your path as you grow in your skills as a worship or production volunteer/staff member. Follow me: https://linktr.ee/drew_hester

On this episode of Hashmap on Tap, Anastasia Leng joins host Kelly Kohlleffel to talk about some fascinating marketing perspectives. Anastasia is Founder & CEO at CreativeX, which uses data and AI to help customers like Unilever, Heineken, ING, Facebook, and Pepsi achieve creative excellence at scale. Prior to CreativeX, she founded Hatch.io and spent time at Google and Interbrand doing both Product Marketing and Brand Strategy. Show Notes: Learn more about CreativeX: https://www.creativex.com/ Read CreativeX's report on creative quality: https://www.creativex.com/reports/creative-quality-score Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/aleng/ On tap for today's episode: Casablance Tea & Apple Pie Chai Contact Us: https://www.hashmapinc.com/reach-out

For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication. They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways. Useful links https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Kantar) https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Talks – Igniting a Creative Renaissance) (register free to watch the session) https://www.kantar.com/campaigns/creative-effective (Creative & Effectiveness Awards 2020) https://www.kantar.com/uki/inspiration/advertising-media/the-power-of-inclusion-and-diversity-in-advertising (Get inclusion and diversity right) https://urldefense.com/v3/__https:/www.marketingsociety.com/think-piece/communicate-creatively-and-effectively__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUH7RGHDBg$ (Marketing society write up) https://www.kantar.com/uki/campaigns/media-reactions (Media Reactions) https://www.kantar.com/uki/inspiration/fmcg/2021-wp-competing-effectively-in-a-hfss-regulated-world (HFSS)

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals). Topics we discuss: 4 Steps to get to Creative Excellence for your creative content Examples of creative content that works Tips on how to create the best creative content on different platforms LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/  Website CreativeX: https://www.creativex.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

“I was never like all these acting kids, who take everything so seriously, if I came out the audition room I just stopped focussing on the audition, I was just on to the next fun thing of the day.” — https://twitter.com/MilesBrown (@MilesBrown) [0:41:45]We have a pair of extra special guests on today's show! First off, founding member of cult-favorite hip hop group Lootpack, rapper and father, Jack "Wildchild" Brown, who is joins us alongside his son, actor, dancer, rapper, and star of the hit TV show Black-ish, Miles Brown! We get to have a fascinating chat with these two amazing creators and performers, about their roots in Oxnard, growing up with music and art, and the winding journey of life. Miles and Jack take us through the exciting trajectory that Miles has been on, appearing on Ellen and landing a role on Black-ish in 2014, the amazing run the show has been up until this point with its eighth and final season, the music both of our guests have been recently working on, and so much more. With such warm, open personalities and so much talent and hard work, there is little wonder why the family has experienced this kind of progress and success.   This conversation stands as a testament to ideas of creative excellence and the power of family, with the connections between Jack's work and the energy and enthusiasm that Miles now embodies being so apparent. Miles tells us all about what he is currently inspired by, some of the best moments of his young career, and why he continues to broaden his range of skills and interests. We also have a very important conversation about the greatest rappers of all time, towards the end of the episode, so make sure to stay tuned for that! Key Points From This Jack and Miles Brown Episode:•  The earliest influences and inspirations that Jack remembers in his home growing up. •  Miles' memories of music in his childhood and what sparked his interest at a young age. •  The immediate connection that Miles felt to funk, through dance. •  Comparing life in LA to home in Oxnard, and the familiarity that grew through Miles' acting work. •  The decision to homeschool and the communal benefits that the family experienced. •  Thoughts and concerns that Jack had with Miles going down the path of a life in entertainment. •  Visiting Venice Beach after watching Breakin', meeting Mr. Animation, and taking part in his performance!  •  How Miles got booked to appear on The Ellen DeGeneres show while filming on the street. •  Miles' experience and memories of performing on Ellen at such a young age.  •  How the dancing work that Miles was doing transitioned into more acting roles. •  The amazing time that Miles has had working on Black-ish over eight seasons! •  Getting recognized, building a creative reputation that people respect, while ignoring celebrity status. •  The feedback that Miles and Jack have received about Black-ish and how its audience connects with it. •  The technical side of life in show business; legal considerations, management, and more. •  Preparation and practice that Miles has put in to up his dancing game. •  Delving into Miles' character on Black-ish and the family connection to the name 'Jack Johnson'. •  Miles' reflections on working on the film Boy Genius and how movie work compares to other projects. •  The recent forays Miles has made into music and the inspiration behind recording his own album. •  Things on the horizon that have Miles excited right now; the final season of Black-ish, music, and film production! •  Jack's album that is coming out in November 2021, and the events that led up to creating it.  •  The highly disputed discussion over the top 5 MCs between Miles and Jack!...

“I was never like all these acting kids, who take everything so seriously, if I came out the audition room I just stopped focussing on the audition, I was just on to the next fun thing of the day.” — https://twitter.com/MilesBrown (@MilesBrown) [0:41:45]We have a pair of extra special guests on today's show! First off, founding member of cult-favorite hip hop group Lootpack, rapper and father, Jack "Wildchild" Brown, who is joins us alongside his son, actor, dancer, rapper, and star of the hit TV show Black-ish, Miles Brown! We get to have a fascinating chat with these two amazing creators and performers, about their roots in Oxnard, growing up with music and art, and the winding journey of life. Miles and Jack take us through the exciting trajectory that Miles has been on, appearing on Ellen and landing a role on Black-ish in 2014, the amazing run the show has been up until this point with its eighth and final season, the music both of our guests have been recently working on, and so much more. With such warm, open personalities and so much talent and hard work, there is little wonder why the family has experienced this kind of progress and success.   This conversation stands as a testament to ideas of creative excellence and the power of family, with the connections between Jack's work and the energy and enthusiasm that Miles now embodies being so apparent. Miles tells us all about what he is currently inspired by, some of the best moments of his young career, and why he continues to broaden his range of skills and interests. We also have a very important conversation about the greatest rappers of all time, towards the end of the episode, so make sure to stay tuned for that! Key Points From This Jack and Miles Brown Episode:•  The earliest influences and inspirations that Jack remembers in his home growing up. •  Miles' memories of music in his childhood and what sparked his interest at a young age. •  The immediate connection that Miles felt to funk, through dance. •  Comparing life in LA to home in Oxnard, and the familiarity that grew through Miles' acting work. •  The decision to homeschool and the communal benefits that the family experienced. •  Thoughts and concerns that Jack had with Miles going down the path of a life in entertainment. •  Visiting Venice Beach after watching Breakin', meeting Mr. Animation, and taking part in his performance!  •  How Miles got booked to appear on The Ellen DeGeneres show while filming on the street. •  Miles' experience and memories of performing on Ellen at such a young age.  •  How the dancing work that Miles was doing transitioned into more acting roles. •  The amazing time that Miles has had working on Black-ish over eight seasons! •  Getting recognized, building a creative reputation that people respect, while ignoring celebrity status. •  The feedback that Miles and Jack have received about Black-ish and how its audience connects with it. •  The technical side of life in show business; legal considerations, management, and more. •  Preparation and practice that Miles has put in to up his dancing game. •  Delving into Miles' character on Black-ish and the family connection to the name 'Jack Johnson'. •  Miles' reflections on working on the film Boy Genius and how movie work compares to other projects. •  The recent forays Miles has made into music and the inspiration behind recording his own album. •  Things on the horizon that have Miles excited right now; the final season of Black-ish, music, and film production! •  Jack's album that is coming out in November 2021, and the events that led up to creating it.  •  The highly disputed discussion over the top 5 MCs between Miles and Jack!...

"Everything is figuraoutable" as Marie Forleo says. Being resourceful, creative, and resilient are some of the skills that every entrepreneur needs.  In this episode, I share with you a 5-step framework on how to help yourself figure out any challenge in your business. And I have some funny childhood stories that go along with it as well :). 

Norwood Viviano: Understanding Our Place in Time Using tools of mapping and materials of industry Norwood Viviano makes installations and sculptures that consider various social and environmental factors leading to population changes in American cities. His most recent series, Re-Cast Cities, continues his exploration of the cross-sections of geography, cartography and history, merging urban landscapes with the symbols of industry that have fueled their booms, busts and builds.  Heller Gallery's March 2021 Re-Cast Cities exhibition documented the first eight pieces made in this series focusing on Detroit, Houston, New York, Philadelphia, Pittsburgh, Portland, (OR), Toledo and White Mills, (PA). Curator and writer Sarah Darro called the project “a radical reconsideration of cartography that inflects Viviano's ongoing analysis of the rise and fall of American manufacturing with an experimental energy geared towards the future.”   Viviano received a BFA from Alfred University and an MFA in Sculpture from the Cranbrook Academy of Art. His work is represented in the collections of major museums in the US, Europe and Asia. His work has been shown at the Venice Architectural Biennale (2014), Houston Center for Contemporary Craft, Houston, TX (2013); Museum of Fine Arts, Boston (2015), Frederik Meijer Gardens and Sculpture Park (2016), Bellevue Art Museum (2016), Renwick Gallery of the Smithsonian American Art Museum (2016), MOCA Jacksonville (2017), Boise Art Museum (2018) as well as at Stanze de Vetro in Venice, Italy (2020). Recent solo exhibitions include Grand Rapids Art Museum in Grand Rapids, MI (2015); Heller Gallery, New York, NY (2011, 2014, 2018 and 2021); Chrysler Museum of Art, Norfolk VA (2016) and Corning Museum of Glass (CMOG), Corning, NY (2017-18). Viviano is an associate professor and sculpture program coordinator at Grand Valley State University in Michigan. Awards and residencies include the 2019 Corning Museum of Glass, David Whitehouse Research Residency for Artists; visiting artist residencies in 2017 and 2010 at Museum of Glass, Tacoma, WA; inclusion in CMOG's New Glass Review #16, #22, #33, #36, and #38; a 2016 fellowship at Wheaton Arts and Cultural Center – Creative Glass Center of America, Millville, NJ; the 2014 Pilchuck Glass School John H. Hauberg Fellowship; the Venice Biennale, Best Exhibition Award, from Global Art Affairs Foundation; and the Center for Scholarly and Creative Excellence, GVSU, Catalyst Grant for Research and Creativity. The result of Viviano's 2017 Visiting Artist Residency at the Museum of Glass, Cities Underwater focused attention from population and cartographic shifts of the past to the future. The artist conceived the project to visualize the dramatic loss of land predicted to occur in the next 500 years in areas that some 127 million Americans call home. The adaptation needed to mitigate the impending changes that will affect our lives, history and culture is massive. The Cities Underwater work is aimed at keeping this conversation alive and not forgoing it for short-term convenience or gain. The installation was comprised of 16 sets of nesting glass cylinders, which represent 16 coastal cities in the United States. Using existing LiDAR data and scientific projections, Viviano showed the projected loss of land mass due to sea level rise in Boston, Galveston, Miami Beach, Miami, Mobile, New Orleans, Newark, New York, Norfolk, Philadelphia, Sacramento, San Francisco, Savannah, Seattle, St. Petersburg and Tacoma. Each set was accompanied by vinyl cut drawings and animation, which provided additional data. For Mining Industries, Viviano utilized digital 3D computer modeling and printing technology in tandem with glass blowing and casting processes to create work depicting population shifts tied to the dynamic between industry and community. By showing how landscapes and populations move and are modified as a result of industry, his work creates a 3D lens to view that which is invisible or forgotten. His use of blown glass forms and vinyl cut drawings are micro-models of macro changes at the regional, national, and international level.  Viviano says: “I find myself looking at the world as a surveyor – telling stories through objects. Stepping back and researching how pieces fit together gives me the opportunity to consider the impact of the component parts. Conversations with specialists in a range of disciplines — historians, urban planners, demographers, climate scientists and statisticians — deepen my engagement with the subject matter and the complexity of my work. My artistic intention is to better understand our place in time by focusing on land use through pictorial imagery and on industrial growth and decline through population studies that also ask questions about the present and future of communities. My installations and objects encourage individuals to make connections and ask questions about the interconnectivity between their and other communities.  He continues: “My material choice of glass is meant to demonstrate the fragility of populations. I hope my work asks people to examine their own histories of migration, from personal and communal standpoints, just as it continues to help me navigate and explore my own.”   Viviano will teach a one-week 3D printing and mold making workshop at Anderson Ranch Arts Center, Snowmass, CO, July 19-23, 2021. For more information andersonranch.org  

Episode 3: Distinctive Brand Assets – Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam's paper on the topic.

Lawerence the Barber aka Katechize joins the table and discusses: Parenthood; instilling values in youth; learning from others mistakes; becoming a barber; executing a hustle; surviving during the pandemic; Religion; making music and much more. Search Katechize on YouTube: Music provided and approved by: Katechize HustleSticks: Contact and Request from your local Marijuana Disepnsary  

Fiorenza Plinio is the Head of Creative Excellence at the Cannes Lions International Festival of Creativity, where she nurtures creativity across all the company's products and services as well as creating continuous innovation and engagement with the global creative community and organizations to build programs that bring to life the highest levels of creativity at the largest gathering of the advertising and creative communications industry and beyond.She provides perspective on creative excellence and her approach to nurturing creative talent and community engagement. Fiorenza was a journalist at the news agency ANSA in Paris and wrote for several international publications. She holds a Masters's degree in Media and Journalism from the LUMSA University in Rome and the Sorbonne in Paris. Web: www.unknownorigins.comTwitter: UnknownOrigins9Instagram: unknownoriginsuo77

After decades as a top commissioner of scripted content at Canadian broadcasters, Tara Ellis has set up her own production company shingle. Her first production, Hey Lady! – a short-form digital series directed by Adriana Maggs and Sarah Polley – premiered at the 2020 Sundance Festival, and is streaming exclusively on CBC Gem. Select shows she backed as a programmer and commissioner of content include the series Slings & Arrows (for Showcase) New Yorker TV critic Emily Nussbaum’s “favorite show of all time”, History Channel’s top rated series The Kennedys (for which Tara received an Emmy nomination) and Vikings. At CBC, Tara oversaw all scripted content including comedy, drama, kids and digital series.The Toronto Globe & Mail named Tara as one of the 40 Most Influential People in Canadian television for her efforts in bringing new talent to Canadian airwaves. Tara has been honoured with the Women In Film & Television Crystal Award for Creative Excellence. Raised in Stratford, Ontario, and currently living in Toronto, Tara’s first “real” job was as a reporter/photographer in Espanola, Ontario’s mid-north.In this episode of the Reboot Forward Podcast Tara Ellis discusses the impact of COVID-19 on the television production industry. What it means for consumers of content on network television and streaming services such as Netflix, Hulu and Amazon Prime. And the ongoing changes in the television and movie industry that have been underway over the past five years.LinkedIn: Tara Ellis https://www.linkedin.com/in/tara-ellis-4556b48/Tara Ellis Production Credits: https://www.imdb.com/name/nm1226583/Hey Lady Series Instagram: https://instagram.com/heyladyseriesHey Lady Digital Series Episodes on CBC GEM https://gem.cbc.ca/season/hey-lady/season-1/08ba875d-0981-496f-b7a2-0639a3b20d6dHey Lady Production Credits: https://www.imdb.com/title/tt10771654/episodesHey Lady Writer (Morris Panych): https://www.imdb.com/name/nm0659926/ Hey Lady Facebook: https://www.facebook.com/HeyLadySeries/Hey Lady Twitter: https://twitter.com/SeriesHeyTara Ellis Production Company: http://www.tjcontent.caEmail: tara@tjcontent.ca

Making a Scene Presents an interview with Grant Peeples A self-described “tree-hugger that watches NASCAR, and Buddhist with a gun below the seat,” Grant Peeples is known for his axe-sharp socio-political tunes, raucous humor and heart-gigging ballads.He is the recipient of the Focus Foundation Award for Creative Excellence, which cited the “humor, compassion and wisdom of his songs,” and their "unflinching social insight and cultural acuity.” Grant tours coast to coast, and is a regular performer at The Woody Guthrie Folk Festival, the 30A Songwriters Festival, and The Florida, Folk Festival. January 2019 marked a second tour in The Netherlands, where FolkForum.nl described him “…a pure storyteller, in the best American folk tradition…” and his show “…one of those gems that you will remember for a long time…”

As Senior Vice President, Chief Diversity Officer for Omnicom Group, Tiffany leads the strategy that enhances the Omnicom vision to be a world class, benchmark company for sustainable diversity and inclusion and aligning this critical practice with the company’s business objectives and clients’ results. Tiffany is a talent strategist with 19+ years of championing diverse professionals in the advertising industry. She is a heart director, a passionate hope dealer, and a dream defender. During this episode, Tiffany will share how she shifted into a fearless mindset and connected to her passion. You’ll learn how to live in your most authentic self despite those around you with opposing opinions. Realize your creative excellence and take a chance towards your dreams. Be who you were born to be, unapologetically!   Links: LinkedIn AlongsideMy9to5.com   Time Stamps: 01:18 - “Be the voice for the voiceless” - @DiverStar 03:43 - Starting to connect to your passion 07:19 - What makes Tiffany so fearless 13:50 - “I’ve always been rewarded for my authenticity” - @DiverStar 19:49 - Realizing your creative excellence 26:45 - How to be who you were born to be, unapologetically 31:04 - “Recognize when a gift is being given to you and take it” - @DiverStar   Are You Ready To Go After Your MORE? TheFierceFiles.com

Check out Jon's latest album here Jon McLaughlin is an Oscar Nominated pianist and your new favorite musician. He recently released his seventh studio album called Angst and Grace is ramping up for his "Me and My Piano" Tour beginning this summer. Jon experienced a hiccup in his career though, when he experienced an injury that prevent him from playing the piano. Ultimately, this helped spark his passion, and once he was once again able to play he was more excited than ever. He has worked hard to develop and stretch his talents and creativity, and I think you will enjoy him playing some tunes throughout our interview! I am also excited to announce my partnership with Himalaya- the best podcasting app around. Download their app and give me a follow! Follow me on Himalaya!!! Connect with Jon: Instagram @jonmclaughlin Twitter @jonmclaughlin Connect with Andrew: Instagram @andrewdeast Twitter @andrewdeast Youtube @AndrewEast Facebook @AndrewDEast

"I think the human factor in journalism is getting stronger." In our final dispatch from this year's SxSW festival, we spoke with Head of Digital Programming at Deutsche Welle At this year's festival, Ellen caught up with Managing Director of XQ Digital and Berlin School alumnus, Leonard Sommer, and discussed the most interesting trends shaping the world of technology and striving for ethical journalism in a world of complexity and adversity.

Was hat Alexa im Schlafzimmer zu suchen? Was bieten Google Home und Starbucks den U-Bahn Kunden in Canada? Brauchen wir ein neues Marketing in Zeiten von Digital Audio? Ricardo Manuel dos Santos Miquelino kennt sich mit den Ansprüchen internationaler Brands aus. Als Europa Verantwortlicher für Creative Excellence bei Coke ging er neue Wege in der Nutzeransprache. Mit seiner eigenen Innovationsagentur setzt er heute zukunftsweisende Marketing-Projekte für Kunden wie Deutsche Bank, Carlsberg und Accenture um. Ricardo Manuel dos Santos Miquelino entführt uns mit spannenden Insights zur Audionutzung der Generation Z in die Herausforderungen der „Seamless-Brand Experience“ der Zukunft. Thomas Kabke-Sommer, Geschäftsführer der Crossplan Deutschland führte das Gespräch mit Ricardo Manuel dos Santos Miquelino.

The relationship with awards in the creative industry is something of a Jekyll and Hyde one. The buzz of a win and the hurt of missing out. But creative excellence must be rewarded, right? I'm joined by Bruce Duckworth, co-founder of brand identity design firm Turner Duckworth and 2016/17 D&AD president, to discuss his own background, inspirations and why it's crucial to stand back and allow people to be brilliant in order for them to flourish. We discuss his time as D&AD president, how he feels about the new generation of creative talent and the challenges that await them in industry. I also chat to several graduates showing their work at the New Blood awards including 'Ones To Watch' winners and their plans heading out into the creative industry. It's a fascinating look at experience extremes, Bruce with 32 years and industry wide respect and the new generation of talent with the world and all its possibilities ahead of them. Get your thoughts on awards over at http://twitter.com/arrestallmimics http://www.turnerduckworth.com/ http://dandad.org https://www.behance.net/gianinnapawlyn https://www.liambelldesign.com/ https://www.emilycharlottecroft.com/

Brian grew up eating Korean food for every meal, but became engrossed in the Food Channel in the 5th grade. His grandmother allowed him to bake and enjoyed making pancakes from scratch, American food that the family loved.   After several years of training and practice, Brian and his wife, Kerry decided to break out on there own and opened Spring Restaurant on the Marietta Square.    It’s obvious how much care, creativity and excellence Brian and Kerry put into the menu and the experience at Spring.    Check it out…   http://www.springmarietta.com

Chuck Bankoff is Founder and Director of Web Services for Kreative Webworks, a full service digital marketing agency since 1999. Chuck is a speaker and author and has trained other marketing consultants in the UK, Australia, South Africa, Spain, Amsterdam, South America, Canada, and the US in a vast array of Digital Marketing concepts and techniques. He’s spoken at numerous digital marketing conferences across the world, written papers and books on topics such as Landing Page Design, Reputation Management, and Managing the Creative Process. His team has won a variety of awards including “Creative Excellence for Website Design”, and most recently the “People’s Choice” award for best website. Chuck directs a team of creative and technical professionals to develop business ready web solutions for their clients, essentially becoming their digital marketing department, taking care of their website, search engine marketing, social media management and reputation management.

To imagine the integrated scholarly work of Susan Fortney, you have to consider her elected membership (1999) in the TTU Teaching Academy (recognizing many of the university’s best teachers), appointment as a Paul Whitfield Horn Professor in 2008 (the most distinguished recognition the university offers for its faculty), TTU School of Law Distinguished Researcher Awards (2007 and 2006), Chancellor’s Council Distinguished Teaching Award (2006), Presidential Academic Achievement Award (for teaching, research, and service in 2005), Spencer Wells Award for Creative Excellence in Teaching (2001-02), and President’s Excellence in Teaching Award (2000). And, that is just within the university. Consider further her being designated by the Texas Bar Foundation as the Lola Wright Foundation Award for outstanding public service (2010), being named one of the 30 Extraordinary Women of Texas Law by Texas Lawyer, and being inducted as an inaugural member of the National Institute on Teaching Legal Ethics and Professionalism (2005), and you see how strong her case is for the integrated scholarship moniker. Formal recognition aside, Professor Fortney is also known among the Texas Tech law students as an outstanding teacher in a variety of areas from bioethics to legal ethics and malpractice to immigration to torts, among others. Her expertise in ethics and malpractice arises in part out of her seminal texts (e.g., Legal Malpractice Law: Problems and Prevention, 2008) and myriad articles and presentations at venues spanning at least three continents. Now with her recent service to the university and TTU’s School of Law as associate dean and currently interim dean, the claim as integrated scholar becomes even more tangible.