Podcasts about index exchange

  • 31PODCASTS
  • 49EPISODES
  • 35mAVG DURATION
  • ?INFREQUENT EPISODES
  • May 8, 2025LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about index exchange

Latest podcast episodes about index exchange

Tank Talks
Bootstrapping an Ad Tech Unicorn with Mayuran Yogarajah of Index Exchange

Tank Talks

Play Episode Listen Later May 8, 2025 42:33


In this episode of Tank Talks, host Matt Cohen sits down with Mayuran Yogarajah, the visionary behind Index Exchange, one of Canada's most successful ad tech companies. From the early days of Casale Media to growing Index Exchange into a global powerhouse, Mayuran shares the remarkable journey of scaling a bootstrapped business in an industry dominated by tech giants. We also dive deep into his expansion into venture capital with IX Labs and the latest innovations in ad tech.The Genesis of Index Exchange (00:02:10)* How Mayuran's journey at Index Exchange started and the pivotal moments that shaped its success.* The early days of Casale Media, their transition to Index Exchange, and the world of programmatic advertising.* Overcoming the challenge of real-time bidding and how they reshaped the ad tech industry.Building a Global Ad Tech Leader (00:10:45)* From a small team to 600 employees across 16 global offices.* The growth of Index Exchange and its mission to remain independent in a highly consolidated ad tech market.* The development of header bidding technology and how it revolutionized publisher revenue generation.The Power of Transparency & Trust (00:17:30)* Mayuran's approach to maintaining trust in a highly competitive industry and the company's commitment to transparency with their Client Audit Logs.* Why clients trust Index Exchange to keep their data safe and their processes transparent, unlike larger platforms like Google and Facebook.The Rise of AI in Ad Tech (00:22:15)* How AI is reshaping the ad tech space and what it means for the future of digital advertising.* The integration of machine learning and neural nets in improving data filtering and ad serving.* How AI tools are empowering ad tech companies to scale operations with efficiency.A Bold Move into Venture Capital with IX Labs (00:30:30)* The story behind the launch of IX Labs and how it aligns with Index Exchange's mission to diversify.* Mayuran's approach to backing early-stage companies and helping scale innovation in hardware and deep tech.* The importance of building a business with solid leadership, not just solid technology.Ad Tech and the Changing Market Landscape (00:38:00)* Why Index Exchange hasn't gone public yet and how they've managed to remain agile and successful without external investment.* The impact of changing global economics, how tariffs, recession fears, and rising interest rates influence ad tech budgets and strategies.As businesses in ad tech and beyond continue to navigate the shifting landscape, they must adapt or risk falling behind. Mayuran Yogarajah and Index Exchange are leading the charge, proving that with the right mix of innovation, transparency, and a commitment to scaling sustainably, success is within reach. Will companies in the ad tech world rise to meet the challenges of an evolving digital landscape, or will they struggle to stay ahead in an era where agility, transparency, and technology define the future of advertising?About Mayuran YogarajahMayuran Yogarajah is the co-founder and leader behind Index Exchange, one of the world's leading independent ad exchanges. With over 20 years of experience in the ad tech industry, Mayuran has been pivotal in transforming Index Exchange from its humble beginnings as Casale Media to a global leader in programmatic advertising. Under his leadership, the company has pioneered industry-shifting technologies like header bidding and continues to scale globally with offices in 16 cities worldwide. Mayuran is also the driving force behind IX Labs, where he is helping venture into the world of venture capital, supporting early-stage startups in hardware and deep tech.Connect with Mayuran Yogarajah on LinkedIn: https://www.linkedin.com/in/mayuran-yogarajah/Visit the Index Exchange website: https://www.indexexchange.com/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

The Business of Marketing
Navigating the Evolving Landscape of Retail Media Networks with Mike McNeeley

The Business of Marketing

Play Episode Listen Later Nov 21, 2024 36:02


In this episode of The Garage, hosts Dan and Evan are joined by Mike McNeeley, Senior Vice President of Product at Index Exchange. Join them as they discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Dan, Evan, and Mike emphasize the importance of flexibility and collaboration for agencies and brands, and look ahead to the future of retail media.If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.Mike McNeeley LinkedInIndex Exchange websiteEpisode Highlights:[07:14] Supply-side platforms (SSPs) provide unique advantages to retail media networks (RMNs) when it comes to programmatic advertising (the automated buying and selling of online ad space). Mike highlights how SSPs empower retailers to establish robust and interconnected digital advertising ecosystems from the access provided by a network of publishers and programmatic demand-side platforms (DSPs). This allows retailers to control where and how ads appear, set specific business rules, and maximize ad revenue. Put simply, SSPs help RMNs remain competitive and agile. [09:22] Reflecting on early partnerships, Mike recalls how Index Exchange's collaboration with Roundel (Target's in-house media company), was a retail media milestone. This partnership integrated Roundel's publisher relationships and audience data into a programmatic framework, in one of the first major efforts to harness retail media at scale. Index Exchange and Roundel's partnership set a precedent in retail media, which demonstrated how SSPs and data-driven partnerships can reshape advertising by concentrating on both consumer behavior and seamless ad delivery. [25:48] Mike believes that standardization is vital for driving industry progress, especially with regards to programmatic advertising. Standardized protocols—such as GDPR compliance frameworks or IAB's VAST (video ad serving template)—prevent redundancy and promote more seamless partnerships; this benefits the whole ad ecosystem, from publishers to agencies. Mike encourages other ad professionals to get involved with standard-setting efforts. He says that, while they might not be immediately impactful, they will eventually improve customer experiences across platforms. [33:14] As retail partners began to expand into diverse formats—such as apps, new publishers, and CTV—they realized their technology was restricting innovation. In response, Mike's team rebuilt their product to be more flexible. Although originally their product only supported web-based advertising within specific frameworks, it was eventually adapted to different formats and partners. This removed integration bottlenecks and minimized the time needed to set up new campaigns. Hosted on Acast. See acast.com/privacy for more information.

Marketecture: Get Smart. Fast.
IAB Tech Lab Summit: Cadi Jones from Index

Marketecture: Get Smart. Fast.

Play Episode Listen Later Nov 18, 2024 9:14


Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Embracing Erosion
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans

Embracing Erosion

Play Episode Listen Later Nov 4, 2024 56:14


On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

IAB UK Stay Engaged
Brand safety in 2024

IAB UK Stay Engaged

Play Episode Listen Later Sep 30, 2024 16:46


In this episode, James sits down with Laura Smith-Collins, Chief Digital and Data Officer at Hearts & Science, and Andy Heald, who manages publisher development at Index Exchange.Fresh from an IAB-hosted roundtable where we brought together players from across the industry for an open and frank discussion on brand safety, James, Laura and Andy debrief the topics discussed - everything from the need for collective responsibility to how AI learning can advance current capabilities.Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

Great Minds
EP339: Andrew Casale, Founder, President and CEO, Index Exchange

Great Minds

Play Episode Listen Later Sep 10, 2024 41:43


As president and CEO of Index Exchange, Andrew is responsible for providing strategic direction and market vision to the company and leading the brightest minds in advertising technology across North America, Europe, and APAC. With a sharp focus on delivering benefits to the world's leading media owners and buyers as they tackle the world of automation, he's built Index Exchange as one of the most efficient and transparent ad exchanges in the advertising ecosystem. A respected industry thought leader, Andrew is a sought-after source for his expertise and opinions on programmatic and the media industry at large, as well as the imperative need to transact with transparency.

Marketecture: Get Smart. Fast.
Emergency Pod: Google isn't getting rid of cookies after all?

Marketecture: Get Smart. Fast.

Play Episode Listen Later Jul 22, 2024 24:17


Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

VideoWeek
42: #42 Andrew Casale, Index Exchange

VideoWeek

Play Episode Listen Later Apr 4, 2024 71:22


This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google's Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange's rapidly growing CTV business and where he'd invest $10 million today. 

CMO Convo
Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo

CMO Convo

Play Episode Listen Later Dec 20, 2023 53:23


2023 has thrown a lot of curveballs at CMOs and marketing leaders. And 2024 is gearing up to continue that trend.With both challenges and opportunities appearing around every corner, we sat down with Lori Goode, CMO of Index Exchange, to take a look back at how CMOs have responded, and what they can do to prepare for what's coming in 2024.From AI to the economy, the political landscape, and more, we dive into it all in the big CMO Convo of the year, 2023.

AdTechGod Pod
Episode 8 of the AdTechGod Pod! With special guest Cory Greenberg

AdTechGod Pod

Play Episode Listen Later Dec 12, 2023 29:48


AdTechGod sits down with Cory Greenberg from Index Exchange. Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role that maintaining a healthy balance between personal and professional relationships has played in propelling him towards his achievements.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

Software Engineering Daily
Software Architecture with Josh Prismon

Software Engineering Daily

Play Episode Listen Later Nov 30, 2023 41:50


Josh Prismon is a veteran software architect, having worked at FICO for 17 years before shifting to Index Exchange in 2022. In this episode, Josh joins the podcast to speak with host Lee Atchison, who also has deep experience in software architecture from his time at Amazon, New Relic, and other companies.   Josh and The post Software Architecture with Josh Prismon appeared first on Software Engineering Daily.

Podcast – Software Engineering Daily
Software Architecture with Josh Prismon

Podcast – Software Engineering Daily

Play Episode Listen Later Nov 30, 2023 41:50


Josh Prismon is a veteran software architect, having worked at FICO for 17 years before shifting to Index Exchange in 2022. In this episode, Josh joins the podcast to speak with host Lee Atchison, who also has deep experience in software architecture from his time at Amazon, New Relic, and other companies. Josh and Lee The post Software Architecture with Josh Prismon appeared first on Software Engineering Daily.

AdTechGod Pod
Episode 7 of the AdTechGod Pod! With special guest Matt Barash

AdTechGod Pod

Play Episode Listen Later Nov 28, 2023 39:01


AdTechGod sits down with Matt Barash from Index Exchange. Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

adtech atg barash index exchange
Embracing Erosion
Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans

Embracing Erosion

Play Episode Listen Later Nov 20, 2023 56:14


On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Taking Inventory
31 Ray Ghanbari, the CTO of Index Exchange, talks building for massive scale and how ad tech, fintech and healthcare tech are more similar than you would think.

Taking Inventory

Play Episode Listen Later Nov 13, 2023 43:18


In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and data-driven value creation, Ray shares his insights into the changing landscape of AdTech. The discussion covers topics including the role of AI in e-commerce marketing, the importance of transparency and efficiency in the AdTech ecosystem, the challenges of managing Internet-scale transactions, combating ad fraud, and the future of the industry. Ray draws on his varied experiences with companies like Solera Holdings, FICO, Yahoo, and many more to provide a comprehensive overview of the current state and future of AdTech. ––––––––––––––––––––––– Where to find Ray Ghanbari: Linkedin : https://www.linkedin.com/in/rghanbari/ Twitter: https://twitter.com/IndexExchange/status/1488538452979240973 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Data Radicals
The Precision Prescription with Maddy Want, VP of Data, Betting & Gaming at Fanatics, Inc.

Data Radicals

Play Episode Listen Later Nov 8, 2023 48:56


Precision in technology is powerful. When it comes to services like Uber, people know the exact location of the driver and how much the trip will cost. Precision helps banks lend money to folks with bad credit, but who took the initiative of telling a bank when they would miss a payment. Precision can even help deliver urgent medical supplies via drones in countries that need it most. Precision in technology means users have total visibility on location, price, and competitors, and they're able to achieve better outcomes.Maddy Want is the VP of Data for Betting and Gaming at Fanatics. Maddy has over a decade of data product experience spanning diverse web and app services, and has served companies like Audible, upday, and Index Exchange. When Maddy joined Fanatics, she was responsible for creating the data strategy, hiring the data team, and partnering with tech. Satyen and Maddy discuss her new book, Precisely, data governance, and why precision matters.--------“We've gone to total visibility on location, total visibility on price, and ability to shop across competitors. To me, the big theme out of all of those things is it's not about the technology itself, it's not about drones, or it's not about auction mechanics like that power Uber. Those things are cool, but it's about the capability that it's given to the customers, or the patients, or whoever. The theme there is that they have more precision. They can be more precise about what kind of change they're requesting or they're affecting, and they can have an outcome that's much more tailored to them.” – Maddy Want--------Time Stamps:*(05:45): The disconnect between public policy and tech*(13:09): The focus on precision *(20:18): Writing Precisely*(29:50): Maddy's role at Fanatics*(39:27): Structuring the team *(47:19): Satyen's Takeaways--------SponsorThis podcast is presented by Alation.Learn more:* Subscribe to the newsletter: https://www.alation.com/podcast/* Alation's LinkedIn Profile: https://www.linkedin.com/company/alation/* Satyen's LinkedIn Profile: https://www.linkedin.com/in/ssangani/--------LinksRead Precisely: Working with Precision Systems in a World of DataConnect with Maddy on LinkedIn

Beeler.Cast
Beeler.Cast Episode 306 with Andrew Casale

Beeler.Cast

Play Episode Listen Later Aug 16, 2023 32:19


On this episode of Beeler.Cast, Rob talks with Andrew Casale, President & CEO at Index Exchange. They talk about MediaMath, sustainability, good stewardship for publishers, and what SSP's have to do to help their publisher partners.

IAB UK Stay Engaged
How do we build a better consumer advertising experience for CTV?

IAB UK Stay Engaged

Play Episode Listen Later Jul 17, 2023 17:22


Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery's VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future. Hosted on Acast. See acast.com/privacy for more information.

Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Will Mahon, Senior Training Manager for Index Exchange, discusses motivation as it relates to negotiation. Index Exchange https://www.indexexchange.com/ Follow Will on LinkedIn https://www.linkedin.com/in/william-mahon/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Negotiate Anything
3 Tips to Better Understand Your Counterpart with Will Mahon

Negotiate Anything

Play Episode Listen Later Jul 15, 2023 28:45


Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Will Mahon, Senior Training Manager for Index Exchange, discusses motivation as it relates to negotiation. Index Exchange https://www.indexexchange.com/ Follow Will on LinkedIn https://www.linkedin.com/in/william-mahon/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

AdTech Heroes - Interviews with Advertising Technology Executives
The State of the SSP Landscape with Alex Gardner, Index Exchange

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later Jul 12, 2023 32:30


In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex's journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs.

Programmatic Digest's podcast
130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023

Programmatic Digest's podcast

Play Episode Listen Later Jul 7, 2023 21:38


Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company. 

VideoWeek
38: #38 Cannes Special

VideoWeek

Play Episode Listen Later Jun 19, 2023 32:56


In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.  Joining Vincent Flood, Editor-in-Chief at VideoWeek are:   Nic McCarthy, Global Head of Creative Excellence at Wavemaker  Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of  Dmitrii Chebakov, CEO at Bidscube David Fisher, Industry Principal Media, Entertainment & Advertising at Snowflake Augustin Decré, Regional Managing Director, SEMEA at Index Exchange

Blood, Sweat & CPMs
Ep. 44: Jess Breslav (Index Exchange)

Blood, Sweat & CPMs

Play Episode Listen Later May 31, 2023 26:36


In this episode, our host Kurt Donnell chats with Jess Breslav, Chief Customer Officer at Index Exchange, about sustainability, the healthy push and pull of SSPs & DSPs, and prioritizing trends. Jess's LinkedIn: https://www.linkedin.com/in/jessica-breslav-9b4aa0/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

The IAB Australia Podcast
Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan

The IAB Australia Podcast

Play Episode Listen Later May 16, 2023 32:36


With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.

Bannouze : Le podcast du marketing digital !
#85 Vidéo en programmatique : comment cela fonctionne ? Les réponses sur bannouze le podcast du marketing et de la com' digital

Bannouze : Le podcast du marketing digital !

Play Episode Listen Later May 15, 2023 19:09


Dans cet épisode 85 de bannouze le podcast du marketing digital on va parler vidéo en programmatique avec notre super invité Augustin Decré Regional Managing Director, SEMEA chez Index Exchange. - État des lieux du marché de la vidéo dans le mix marketing - Comment setuper une campagne vidéo (en programmatique) - Les metrics à suivre Les sites : La page LinkedIn d'Augustin : https://fr.linkedin.com/in/augustin-decr%C3%A9-0194aa26 Le site Index exchange : https://www.indexexchange.com/ Pour approfondir ses connaissances : FAQ sur la TV segmentée : https://youtu.be/nLaDtES94aA La TV segmentée : https://youtu.be/vJmeIHxUsz0 NOS ÉPISODES NE SONT PAS SPONSORISÉS ! BANNOUZE EST UN PODCAST SINCÈRE QUI NE REPOSE QUE SUR L'INTÉRÊT QUE L'ON PORTE A NOS INVITÉS ! Pour nous soutenir il suffit de liker et de partager cet épisode, un grand merci à vous !

Marketecture: Get Smart. Fast.
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Marketecture: Get Smart. Fast.

Play Episode Listen Later Apr 28, 2023 42:49


Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.Also in this episode:Optable raises $20 million for their clean room:https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy Google earnings:https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html Index Exchange's loyalty pledge to DSPs:https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Nordic Ad Tech Review
#11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange

Nordic Ad Tech Review

Play Episode Listen Later Mar 23, 2023 18:43


[This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets.

IAB UK Stay Engaged
Highlights from CES and the year ahead in video, with Index Exchange and dentsu

IAB UK Stay Engaged

Play Episode Listen Later Feb 6, 2023 24:08


In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international's Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well as looking forward to 2023 and whether video will continue to be such a huge driver of digital ad spend. James also gets Jessica and Josje's sense of where retail media will land in the UK this year, and of course they discuss this year's topic-of-the-moment, ChatGPT. Hosted on Acast. See acast.com/privacy for more information.

New Digital Age
It's Always Media Thursday podcast with special guest Index Exchange MD Sara Vincent

New Digital Age

Play Episode Listen Later Dec 2, 2022 29:41


In the latest It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for festive take on their discussion of the ins and outs of a week in digital media and marketing, joined by special guest Ad Tech Personality of the Year, Index Exchange MD Sara Vincent.This week's conversation ranges from festive party season hitting the digital industry, the increased focus on sustainability in digital advertising, the explosion of CTV advertising, and the importance of independent publishers.And how the strength of both Mediatel and Madfest's events demonstrate huge confidence in the health of the industry. Talking of flagpole industry events, our special guest this week is winner of Exchange's The Wires awards Ad Tech Personality of the Year 2022, Index Exchange MD Sara Vincent.In an illuminating chat, Sarah discusses how 2023 will be "a year of more with less, making sure there is value across every part of the chain," her views on CTV growth, and the power of publishers.And she takes part in the now legendary IAMT spot, What's On the Desk. 

BVDW Podcast
#42 Special: Anbieterübersicht zu Advertising-Identity-Lösungen (1/3)

BVDW Podcast

Play Episode Listen Later Oct 11, 2022 50:22


In dieser Special-Folge führt das Lab Identity aus dem Ressort Data Economy seine Podcastreihe zum Thema Advertising Identity fort und stellt in den nächsten drei Folgen jeweils zwei Anbieter von Advertising-Identity-Lösungen vor. In dieser Folge unterhält sich Moderatorin Katharina Wiegand mit Kolja Brosche von LiveRamp und Jörn Strehlau von der European netID Foundation. Dabei geht es um die Probleme, vor denen die Anbieter von Identity-Lösungen stehen und wie sie diese jeweils mit ihrem Angebot lösen. **Moderation:** Katharina Wiegand (Index Exchange) **Interviewpartner:** Kolja Brosche (LiveRamp), Jörn Strehlau (European netID Foundation) **Produktion:** [EINS.STUDIO](https://www.eins.studio/) Alle Infos sowie Beteiligungsmöglichkeiten findest Du auf [www.bvdw.org](https://www.bvdw.org/)

New Digital Age
It's Always Media Thursday: Dmexo special with Index Exchange's Matt Barrash

New Digital Age

Play Episode Listen Later Sep 23, 2022 25:56


NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly shuffle through another seven days in Digital media and marketing. The discussion ranges from Mindshare's Huddle event to Andy's latest illness before we welcome this week's special guest,  Matt Barash, Senior Vice President, Americas + Global Publishing at Index Exchange live from Dmexco.Adtech veteran Matt gives us his unique view of the German trade show, one of the industry's key flagship events."We're at an inflection point as an industry and although the show this year feels a bit different, companies that matter and are relevant are all present, he says. "It's still an essential part of the annual global industry world tour. We're at a pivotal moment in this industry and Dmexco's a great place to keep trying to work out if this is an evolution or a revolution."

The Talent Development Hot Seat
Bonus Q&A with Will Mahon

The Talent Development Hot Seat

Play Episode Listen Later Jun 9, 2022 16:40


In this episode of The Talent Development Hot Seat, Andy welcomes Will Mahon to the show. He is a self-described training nerd, people developer, and a happy human. Will Mahon's passion is in helping people unlock their personal and professional potential. He's worked in L&D for more than 15 years and has a background in the retail and technology industries., working with companies like Clarks Footwear and Draft Kings. Will Mahon is currently the senior training manager at Index Exchange, an ad tech company that works with publishers and media companies to monetize the internet. In this bonus episode, you'll hear: 7. Will Mahon's proudest career accomplishment and why it stands out to him. 8. His biggest career mistake and what he learned from that experience. 9. What he views as the biggest challenge in talent development today. 10. The biggest trend Will Mahon is following and why gamification could change learning and development. 11. Why he recommends reading The Top Five Regrets of the Dying and his takeaways from this book. 12. The resources he uses for his job and highly recommends. 13. Will Mahon's advice for accelerating your own career. Connect with Andy Storch here: https://andystorch.com/ (Website) https://www.linkedin.com/in/andystorch/ (LinkedIn) https://tdtt.us/ (Join us in the Talent Development Think Tank Community)! Connect with Will Mahon: https://www.linkedin.com/in/william-mahon/ (LinkedIn)

The Talent Development Hot Seat
Understanding What Motivates People with Will Mahon

The Talent Development Hot Seat

Play Episode Listen Later Jun 7, 2022 37:06


In this episode of The Talent Development Hot Seat, Andy welcomes Will Mahon to the show. He is a self-described training nerd, people developer, and a happy human. Will Mahon's passion is in helping people unlock their personal and professional potential. He's worked in L&D for more than 15 years and has a background in the retail and technology industries., working with companies like Clarks Footwear and Draft Kings. Will Mahon is currently the senior training manager at Index Exchange, an ad tech company that works with publishers and media companies to monetize the internet. In this episode, you'll hear: How Will Mahon landed a career in learning and development and why this particular path was a great fit for him. His philosophy surrounding motivation and why it's different than employee engagement. How to discover what motivates people in your organization and why employee engagement is so low. What leadership can do to discover what motivates their employees and the 7 types of motivation based on the framework developed by German philosopher Eduard Spranger. Will Mahon's recommendations for discovering what motivates your employees and the systems you can put into place to make this process easier. The ROI your organization can get from having truly motivated employees. Connect with Andy Storch here: https://andystorch.com/ (Website) https://www.linkedin.com/in/andystorch/ (LinkedIn) https://tdtt.us/ (Join us in the Talent Development Think Tank Community)! Connect with Will Mahon: https://www.linkedin.com/in/william-mahon/ (LinkedIn)

IAB UK Stay Engaged
Policy Special: Understanding the ASA's digital advertising pilot

IAB UK Stay Engaged

Play Episode Listen Later Mar 28, 2022 12:10


The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week's podcast, James is joined by the IAB's resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant. Find out more about the pilot here. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The Tamil Creator
EP #56: Mayuran Yogarajah - Head of IX Labs & Distinguished Engineer At Index Exchange

The Tamil Creator

Play Episode Listen Later Mar 27, 2022 59:26


Mayuran Yogarajah (@myren.y) is the Head of IX Labs and Distinguished Engineer at Index Exchange (@indexexchange), where he joined almost 20 years ago as Employee #2 (he was 1 hour late to the interview), seeing it grow massively in that time frame.He joins Ara on this week's episode of #TheTamilCreator to discuss being 1 hour late for his interview (when Google Maps was not around), transitioning from SVP Engineering to spearheading investments as Head of IX Labs, not finishing his degree at the University of Toronto, working in the same company now for nearly two decades, learning to slow down and be present, trying to be charitable in his day-to-day life, growing up as a fan of Mike Tyson's boxing career and now his personal life, having bouts of impostor syndrome, and so much more.Follow Mayuran:- LinkedIn (https://www.linkedin.com/in/mayuran-yogarajah/) Timestamps00:19 - Ara introduces this week's guest, Mayuran Yogarajah01:07 - Mayuran's upbringing in Mississauga, learning English, his first job, and more07:10 - What is a distinguished engineer? How Mayuran received that title08:00 - What his experience was like seeing Index Exchange grow before his eyes10:36 - Staying in the same company for 18 years; his belief in the company and leadership13:35 - Index Exchange; the stock exchange for ads16:17 - Why they decided to build everything in-house and locally host versus being cloud-based17:21 - Challenges he's seen in his role, and strategic plays he has in mind while moving forward20:49 - Where he wants to see Index Labs in 3-5 years; focusing on depth versus breadth23:21 - Sacrificing his personal life for professional success24:48 - Mayuran's biggest learning lessons; things he would change26:27 - The impact of his friends and family on his journey29:53 - Family dynamics with his siblings and parents32:13 - The personal legacy Mayuran wants to be remembered for by his friends and family33:42 - Mayuran's favourite books, podcasts, and other methods of learning34:36 - His appreciation for ‘Hotboxing with Mike Tyson' and Mike Tyson himself37:15 - How not looking at the phone in the morning and before sleeping has improved his life39:02 - Mayuran's relationship with money; how he views it, spends it, and invests (real estate)41:03 - What prompts Mayuran to save money; minimizing regret42:46 - Advice he would give his 16-year-old self44:44 - Creator Confessions58:31 - The Wrap UpIntro MusicProduced And Mixed By:- The Tamil Creator- YanchanWritten By:- Aravinthan Ehamparam- Yanchan Rajmohan     

Paleo Ad Tech
34. Andrew Casale – from Casale Media to Index Exchange

Paleo Ad Tech

Play Episode Listen Later Mar 8, 2022 32:07


Andrew founded the Casale Media ad network in Toronto as a teenager and transformed it into an SSP and exchange for publishers in the programmatic era, championing transparency and header biddingMore

Paleo Ad Tech
34. Andrew Casale – from Casale Media to Index Exchange

Paleo Ad Tech

Play Episode Listen Later Mar 8, 2022 32:07


Andrew founded the Casale Media ad network in Toronto as a teenager and transformed it into an SSP and exchange for publishers in the programmatic era, championing transparency and header biddingMore

Mediarama
#60 - Margarita Zlatkova - Weborama : IA Contextuelle, algorithmes et éducation des utilisateurs, quel avenir pour la publicité ciblée ?

Mediarama

Play Episode Listen Later Feb 24, 2022 77:35


Head of Programmatic Advertising chez Weborama et membre d'IAB France, Margarita Zlatkova est une spécialiste du marché de la publicité et de la Ad-tech. Weborama est un spécialiste de l'intelligence artificielle sémantique et permet d'effectuer un ciblage publicitaire brand safe ET qui respecte la vie privée des internautes. L'avantage de leur IA contextuelle, Natural Langage Technology ? Elle permet de comprendre le sens global du texte et donc de mieux cibler les préférences des internautes. La fin du cookie tiers était en réalité prévue depuis longtemps. Weborama avait donc déjà mis au point une technologie pour recueillir des données utilisateurs sans identification de celui-ci sur un site. L'évolution de la programmatique et le fonctionnement des SSP (Sell Side Platforms) et des DSP (Demand Side Platforms). Mais aussi ce qu'est IAB et le réseau international de cette association structurante du marché de la publicité. Comment éduquer les utilisateurs pour qu'ils acceptent aujourd'hui les cookies sur les sites internet et comprennent leur utilité ? Pour aller plus loin : Les différentes SSP comme : Xandr, Magnite, Smart, PubMatic et Index Exchange. Le projet opensource Open RTB. Weborama a également racheté, en février 2022, Adways qui leur offre de nouveaux outils de communication pour parfaire leur IA Contextuelle. Le lancement de l'API Topics par Google. L'épisode de Mediarama en compagnie de Margarita Zlatkova sur la fin des cookies tiers : #Hors-Série - La Presse au Futur : Comment se préparer à la fin des cookies tiers ? Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcast, par là si vous préférez Deezer, ici si vous préférez Google Podcast, ou encore là si vous préférez Spotify. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcast si l'épisode vous a plu. Mediarama est un podcast du label Orso Media.

Negotiate Anything
What Motivates You? 3 Tips to Better Understand Your Counterpart with Will Mahon

Negotiate Anything

Play Episode Listen Later Jan 10, 2022 29:43


In this episode, Will Mahon, Senior Training Manager for Index Exchange, discusses motivation as it relates to negotiation. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Index Exchange Follow Will on LinkedIn Follow Kwame on LinkedIn Kwame Christian with Will Mahon

Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
What Motivates You? 3 Tips to Better Understand Your Counterpart with Will Mahon

Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management

Play Episode Listen Later Jan 10, 2022 26:13


In this episode, Will Mahon, Senior Training Manager for Index Exchange, discusses motivation as it relates to negotiation.Request a Custom Workshop For Your CompanyGet Free Access to Over 15 Negotiation GuidesIndex ExchangeFollow Will on LinkedInFollow Kwame on LinkedInIf you've been a listener of the show and you've gotten a lot out of our programming, you can click here to Support Negotiate Anything.Kwame Christian with Will Mahon Support this show http://supporter.acast.com/negotiate-anything. See acast.com/privacy for privacy and opt-out information.

The IAB Australia Podcast
Future of Identity with Suzie Cardwell and Adele Wieser

The IAB Australia Podcast

Play Episode Listen Later Oct 19, 2021 32:01


Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity. See omnystudio.com/listener for privacy information.

IAB Europe : Digital Dawn podcast
The Future of Video Advertising

IAB Europe : Digital Dawn podcast

Play Episode Listen Later Jul 22, 2021 40:31


In our final episode of season one, IAB Europe's Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.

Blood, Sweat & CPMs
Ep. 23: Will Doherty (Index Exchange)

Blood, Sweat & CPMs

Play Episode Listen Later Jul 20, 2021 43:05


In this episode, our new host Kurt Donnell speaks with Chief of Marketplace Development at Index Exchange, Will Doherty about all things CTV, the impending cookie changes, and the bright future for the in-App space. Will's LinkedIn: https://www.linkedin.com/in/will-doherty-b034a18/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

IAB UK Stay Engaged
Steering Group Specials: Display and Data

IAB UK Stay Engaged

Play Episode Listen Later Oct 28, 2020 30:53


Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt Bennathan from Oracle, Sara Vincent from Index Exchange and Michael Simpkins at Xandr on what they've learned from working in display and what emerging formats - such as audio and DOOH - can take from display.For more information on the IAB Display and Data Steering Group, please visit our site: https://www.iabuk.com/steering-group/display-and-data Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The MadTech Podcast
64: James Prudhomme, Index Exchange

The MadTech Podcast

Play Episode Listen Later Jan 24, 2020 63:26


On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: Google consulting W3C, the ICO, and the New York Times.

The IAB Australia Podcast
Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

The IAB Australia Podcast

Play Episode Listen Later Oct 21, 2019 25:34


Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB CEO Gai Le Roy talks to Adele Wieser, Regional Managing Director, APAC and Alex Gardner, Chief Revenue Officer at Index Exchange about the difference in international markets and the advantages and disadvantages of growing up outside Silicon Valley. We dig deep into trust, specifically what the future of digital advertising might hold when it comes to consent, data and a world sans third-party cookies.See omnystudio.com/listener for privacy information.

The MadTech Podcast
14: Adele Wieser, Index Exchange

The MadTech Podcast

Play Episode Listen Later Jan 18, 2019 42:55


This week's The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in ad tech and martech across the APAC region. On this week's episode:– Advertisers claim they will pull money from Facebook; are we at the tipping point?– Continued growth of Amazon Prime in India and Amazon's APAC expansion plans– APAC's competitive OTT market– Data privacy and regulation globally and how that is impacting APAC

The Ad Ops Podcast
Managing Header Bidding Latency for Publishers - Talk with Gabriel DeWitt

The Ad Ops Podcast

Play Episode Listen Later May 25, 2016 28:24


This week on the podcast we talked publisher side latency and header bidding with Gabriel DeWitt, who is the VP of Technical Operations at Index Exchange. Gabe was highly recommended to us as the person to break down the complexities of latency and what most publishers can do to speed their site up. The most frequently talked about concept within latency is the affect that header bidding is having on publisher site. Gabe has an interesting perspective on this and doesn't think that header bidding has to slow a site down. In many instances it can actually make ads load faster.