Podcasts about good loop

An initiative which helps innovative Artificial Intelligence (AI)-focused scaleup companies to maximise their full commercial potential is now open for 2025 applications. The 6-month programme, delivered by the University of Edinburgh, will widen its selection process this year, to encourage a broader range of scaleups from tech-focused companies to benefit from a package of support aimed at helping transform their businesses into world-leading companies. The AI Accelerator has a strong track record of supporting innovative businesses and, this year, will be joined by Daniel Winterstein as Technical Entrepreneur in Residence. A PhD graduate at the University of Edinburgh and co-founder of ethical ad-tech company Good-Loop, Daniel will offer technical guidance and mentorship as part of the Accelerator's wider support network. Daniel Winterstein comments, "As the only UK city to be named an AI leader, it's fair to say that we have a real opportunity here and I am so excited to meet the cohort. Access to capital and talent are their biggest barriers to growth in the UK and we want to support them to overcome these challenges with our programme so that as a city and a university we can continue to lead the way with AI." The programme, delivered by the University of Edinburgh's world-leading Innovation Hub for Data Science and Artificial Intelligence, the Bayes Centre in collaboration with Edinburgh Innovations, will feature monthly in-person workshops complemented by additional activities delivered online and two trips to London. The AI Accelerator gives companies a platform to shape their investment strategies and connect with potential investors. Participants also take part in expert-led workshops covering pricing, leadership, and scaling - all designed to drive commercial growth. The University of Edinburgh is home to the largest centres for computing science and informatics in Europe. Through access to its academic expertise and links into the Data- Driven Innovation hubs, AI Accelerator participants will also benefit from collaboration and business exposure opportunities. Among last year's participants were Chirrup, a business that helps landholders to thrive with biodiversity, by providing sensors and reporting tools that show the level of natural capital they already have. Gaining clarity on their "bullseye target" at the AI accelerator enabled Chirrup to concentrate their efforts on food processor intermediaries. This focused approach facilitated the development of marketing and sales tools specifically crafted to address these clients' unique challenges and maximise value. Dr. Murray Collins, CEO, Space Intelligence who participated in the 2021 cohort commented, "The programme introduced us to the different skills needed to grow a business over and above our academic and technical ability. As a result, we have grown significantly, including raising investment at seed and Series A stages from with investment from global name entities like Equinor and Intercontinental Exchange (NYSE: ICE), owners of the New York Stock Exchange. "Since the Accelerator, we've publicly worked with major clients, such as Shell and Apple, and won several funding competitions that have helped to solidify our position as a leading player in this space." Katy Guthrie, Programme Manager of the AI Accelerator, said: "AI is having a profoundly positive impact on companies and their growth across the globe and through our programme we are helping transform innovative start-ups into world-leading companies and supporting wider economic growth. Space Intelligence is just one example of the success that can be achieved, and we are inviting startups and scaleups from tech-businesses across the globe to join us. "We've also decided to open our selection process to encourage a broader range of businesses to benefit, and we'll be refocusing on scaleups with products that are ready to make an impact." Pre-qualifications close at 12 noon on Wed 14th May, and...

Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry. Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.

Amy Williams is the founder and CEO of Good-Loop, the purpose-led advertising platform that makes it easy and profitable for big brands to do good, at scale.Working with the world's biggest advertisers, including Nike, Unilever, Coca-Cola, PepsiCo and L'Oreal, Good-Loop's ad formats drive engagement and build brand love while donating millions to charities around the globe. Good-Loop's carbon-neutral advertising has raised over $10m for charities around the world and planted over a million trees – all whilst supporting high-quality journalism and diverse publications.Amy founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.Amy was listed as one of Forbes' 30 under 30, is among Ad Age's Women to Watch Europe an EY Entrepreneur of the Year and a face of the United Nations #SheInnovates global campaign. She's also an Adweek contributor, a Cannes SDG Lions judge and a passionate Bloom mentor.

Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice to new perspectives and the value of diversity of thought. The idea of rebalancing back-slapping with a focus on improvement is discussed, along with the suggestion of creating a new awards format to encourage reflection and learning from mistakes.Chapters00:00 Introduction and Overview01:13 Marissa's Background and Good Loop05:41 What Marissa Loves About the Industry08:27 The Power and Reach of Advertising10:27 Realizing the Influence of Marketing12:29 Challenges and Misgivings in Marketing15:21 Practicing What You Preach21:40 The Industry's Focus on Itself27:33 Bottom-up change and fresh ideas29:19 Giving voice to new perspectives31:47 Rebalancing back-slapping and improvement34:13 Creating the 'Who's Done Badly' award36:05 Book recommendation: Brain Surfing37:14 Book recommendation: Mocky Cherry New York Notes40:47 Listening to local radio ads42:18 Favorite campaign: iPod 'A Thousand Songs in Your Pocket'42:51 Advice to 21-year-old self: No one's going to thank you for working at 1AM Hosted on Acast. See acast.com/privacy for more information.

Every year, The Spectator travels the country in search of the best and boldest new companies that are disrupting their respective industries. In a series of five podcasts, we will tell you about the finalists for 2023's Innovator of the Year Awards, sponsored by Investec. The awards winners will be announced in a prize ceremony in November. Listeners will have heard businesses in all sorts of fields – from consumer goods to health technology, from sustainability to the cutting edge of British engineering. But what about the companies that make these businesses work? The behind-the-scenes, boiler room people who offer services to businesses themselves. These days, with advancement in artificial intelligence, their work has been made more effective than ever before. Britain, after all, brought us Alan Turing and Tim Berners-Lee. Martin Vander Weyer, The Spectator's business editor, judges the awards and hosts this podcast along with three other judges: Melissa Readman, partner and investor director at ESM Investments, a fund which invests in early stage companies; Caroline Theobald CBE, an entrepreneur and co-owner of FIRST, which provides enterprise training to young people and business leaders; and Michelle White, co-head of Investec's private office. The finalists in this category are: Igloo Vision, which creates immersive spaces using virtual reality for companies and organisations. Synthesia, an AI video creation platform that produces videos quickly and cheaply. ComplyAdvantage, which uses AI and machine learning to carry out financial due diligence for corporate clients. SoPost, which uses a digital platform to help streamline supply chains for retailers. Good-Loop, which converts clicks on online ads into revenue for partnership charities. Yoti, which provides digital IDs for identity verification. Exclaimer, which provides email signature solutions for the marketing and other needs of businesses. LegalVision, which provides legal advice on an affordable, subscription basis. Finboot, which uses blockchain to help businesses track the environmental impact of their supply chains. Huboo Technologies Ltd, which takes care of the storage and shipping needs of e-commerce businesses that don't have their own warehouses.

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen! If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech.Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and more.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

NDA Editor Justin Pearse and Publisher Andy Oakes return with another disorganised ramble through a week in the digital media and marketing industry.We discuss retail media, tacos, NDA and Newsworks' comedy quiz show in Manchester, time travel, and the success of the inaugural Possible industry event in Miami, where the likes of Elon Musk, Uber Advertising and Jon Bon Jovi wowed the crowds.And we're joined by special guest Amy Williams, Founder and CEO, Good-Loop, from New York to recap on Possible, discuss the differences between the New York and London media scene and find out impressed she is with the industry's moves towards sustainability. 

Have you ever thought about moving across the pond? Two media industry Brits that have recently made the jump over into the massive, frenetic media environment in America—more specifically, the Big Apple. They're eager to share what they feel is different about the media industry Stateside as compared to the UK.Wayne Blodwell is the founder and CEO of digital advertising consultancy TPA Digital, formerly known as The Programmatic Advisory, as well as a podcast host in his own right for The AdPod. His new monthly column for The Media Leader, ‘An Englishman in New York', debuted in February. In it, Blodwell discusses the challenges and opportunities that the American media market offers.Making her second appearance on the podcast, Amy Williams is the founder and CEO of purpose-powered ad platform Good-Loop, which she began in 2016 to help brands do charitable work at scale. Williams moved to the States earlier this year, where she hopes to grow Good-Loop.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals: Key topics covered: Growth strategies that enable ROI for B2B advertisers and marketers How B2B commercial officers can use tech and new processes to push boundaries The future of B2B sales

The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.Bupa's chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa's “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting. Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.This podcast references the following work:Online safety: Is threatening prison the best way to get tech companies to protect children?Sustainable ads: Bupa's 'Healthy People, Healthy Planet' campaignJingles in advertising: Get the nation singing (jingles), again Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of LabTalks: The Non-Fungible Podcast!Head of Alkimi Marketing Milly caught up with Emily Roberts, Senior Associate at PwC & Co-Founder of The Women in Programmatic Network, and Claire Gleeson-Landry, Head of Investment & Sustainable Media at Good-Loop.They discuss trust & transparency in the AdTech space and what needs to change to move to a better future for the industry. A great conversation with two absolute powerhouses in the industry.

Amy Williams, founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of 'fast fashion' and how the industry needs to change to make advertising and media production carbon neutral.We go into more depth about how to confront the climate emergency in advertising and media in our webinar with The Guardian, featuring the newsbrand's environment editor Fiona Harvey, the Conscious Advertising Network, Purpose Disruptors, Heineken, Deliveroo and Essence, discussing practical steps to get carbon neutral and how to avoid messaging pitfalls.If you missed FVTA Global this week, where were you? Check out our reports on the key sessions with the global advertising bosses at Netflix and Disney+, each of which are now offering cheaper, ad-funded tiers on their streaming services.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Inspired by her experiences at marketing and public relations giant, Ogilvy, Amy Williams then went it alone and founded Good-Loop; an agency that didn't just have doing the right thing as it's additional value, but as it's purpose.Recorded in 2019 See acast.com/privacy for privacy and opt-out information.

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are aware of that and open to a conversion is changing at a phenomenally fast rate,” says Amy Williams, CEO and founder of sustainable advertising startup Good-Loop.

Amy Williams is on a mission to convert people's attention into funds for good causes. She co-founded Good-Loop in 2016 after stints at advertising giant Ogilvy London, and a soup-kitchen in Argentina, to make ethical behaviour easier for consumers and more profitable for companies.Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy's ‘ethical ad platform' rewards consumers who choose to watch an ad by donating to their chosen charity, whilst delivering better ROI for advertisers. It's Yin Yang, win-win. Amy is one of Forbes Europe's 30 under 30, eConsultancy's Rising Star of 2019 and a face of the United Nations #SheInnovates global campaign.Connect with Amy on LinkedIn.

Amy Williams is on a mission to convert people's attention into funds for good causes. She co-founded Good-Loop in 2016 after stints at advertising giant Ogilvy London, and a soup-kitchen in Argentina, to make ethical behaviour easier for consumers and more profitable for companies. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola […] The post Amy Williams With Good-Loop appeared first on Business RadioX ®.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Good-Loop platform with cofounder and CEO Amy Williams, and gets her thoughts on the disconnect between how brands talk about purpose and the messaging they convey to consumers.

A 30 minute podcast that invites you to get up and away from your desk and explore your urban environment. Step away from your screen as we give you a new perspective. Download the GoJauntly app, find a local walk, and pop your headphones in to listen to Good Loop's CEO, Amy Williams, as she discusses the benefits of small acts making big changes in the community, environment, and in media. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The tenth episode of The Alan Turing podcast features Amy Williams, CEO & Founder of Good-Loop, the advertising platform with a difference.

For the latest in our NDA Meets podcast series, we sit down with Amy Williams, Founder and CEO of Good-Loop, and founding member of The Conscious Advertising Network."There's been a huge rise in purposeful marketing and brands' desire to do good and adtech kind of missed the memo on that," she says.She discusses what the digital ad industry needs to do to address the potential harm it can wreak on the planet, especially with programmatic advertising especially culpable for its share of the 2% of the internet's total carbon footprint, itself larger than that oif the airline industry.

Wayne is joined by Amy Williams, Founder & CEO at Good-Loop. In this episode of The AdPod, Wayne and Amy discuss how companies balance profit and purpose. Particularly interesting in relation to online advertising and how companies convey their purpose through advertising.You can read more about Good-Loop at https://www.good-loop.com. See acast.com/privacy for privacy and opt-out information.

In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform which asks users to watch ads in full in exchange for making a free donation to a good cause. Amy shares her views on digital advertising, how she developed her idea and got the company off the ground, and why she went all the way to Chile to help make it happen. Check Good-Loop out at good-loop.com and catch her own podcast by searching for 'The Good, The Bad & The Advertising'. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see in your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we're oblivious to how much sway they have and the data they use to make these decisions. Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander. Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/lounylander/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.

The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US. So with the spread of misinformation online putting people's lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/timothyarmoo/https://www.linkedin.com/in/dinosaw/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

This week’s episode is the first of a new series on the VideoWeek podcast called "Founders", which will speak feature people from a variety of backgrounds who have started companies in video and TV advertising. Our first guest is Amy Williams, Founder and CEO of Good-Loop, an ad technology company that generates charity donations for worthy causes in exchange for user engagement with advertising. Amy founded Good-Loop in 2016 and joins Vincent Flood, Editor-in-Chief of VideoWeek to talk about how she came to start her business, her most difficult decisions, and the challenges associated with being a commercially successful but socially-minded business. 

Amy Williams is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

Check out our Webinar on How brands can raise awareness around their commitment to sustainability or corporate responsibility. Featuring Filip Lundberg, Head of Sustainability at Djurgårdens IF (Swedish Football and Ice Hockey Team), Maria Garcia-Moreno, Senior consultant - ESG, Sustainability and Climate Change at PwC, Amy Williams, Founder & CEO at Good Loop, Jamie Gray, Sales & Operations Director at Buddy Burst. Jenny Stanley, Founder and MD at Appetite Creative is the host of another episode of the Talking Giraffe Webinar Series. Enjoy it!

Today’s guest on the “Phil with Forbes 30” podcast is Amy Williams – Founder of Good-Loop Forbes List: Europe Year: 2018 Category: Media & Marketing  How does one go from being a volunteer at an Argentinian soup kitchen to being on the Forbes 30 under 30 list in media and marketing? Amy Williams, the founder of Good-Loop made a transformational life and career pivot when she realized that although she had great appreciation for being in the advertising industry and how it creates and shapes culture, she didn’t care for the negativity in that space. She wanted to leave the world better than she found it.   Today she converts a consumer’s attention and data into funding for good causes around the world. She works with companies such as Nestlé, Unilever, the Co-Op, Coca-Cola and H&M using her “ethical ad platform.” That platform rewards consumers who choose to engage with advertising by donating to their chosen charity, while simultaneously delivering better ROI for advertisers.   Her ethical ad campaigns support front line COVID-19 health care workers, Feeding America and the World Health Organization. And Amy is the face of the United Nations #SheInnovates global campaign.   Amy shares her lessons from her journey including: The importance of personal values in work Putting a timeline to goals Working with the Co-Founders Lab The use of storytelling in business The importance of momentum A leader’s need to create a democratic workplace culture   Amy is candid and vulnerable. I hope you get a kick out of how I went into the role of “coach” during our conversation. There are life lessons in there for all of us to benefit.   Feel free to contact Amy as she wants to connect with more global brands, so they too can create a positive social change and relationship with their consumers.   Also mentioned: Co-founders lab - a great resource if you're looking for a business partner. AngelList - a group of people that enjoy supporting startups in the entrepreneurial world. “Under 30 Seconds Round” 1. What is the book you’ve gifted more often than any other book, and why? Factfulness, Hans Marling. The book helped me navigate how we can improve the world because it feels so overwhelming as a concept. 2. What’s one of the best investments and one of the worst investments you’ve ever made and why? Best - The entrepreneur course I did in Chile. It grounded me and gave me the confidence to start my business. Worst - I keep booking classes of some stupid fitness regime. Then I don’t go. It’s a waste of money. 3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine? AM - I don’t have a mindful morning. PM - I do emails until midnight and watch Netflix shows, way too late. 4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business? I would get a Starbucks card. Then I’d offer people I want to connect with a coffee in exchange for 20-minutes of their time to bounce an idea off them. At the end of every meeting I’d ask for a referral to grow my network. 5. What’s something you never knew you needed? An app called City Mapper In the REVIEW SECTION, please let me know… The city / country you’re tuning in from! How Amy Williams’s story has inspired you! And, your favorite part of this episode! Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!   GUEST INFO: Amy Williams –Founder of Good-Loop CONTACT: On Instagram @goodloophq and on Twitter @ala_swimmily WEBSITE: http://www.good-loop.com/ HOST INFO: Phil Michaels SOCIAL: @iamphilmichaels YOUTUBE: www.youtube.com/philmichaels PODCAST WEBSITE: www.philwithforbes30.com PHIL’s WEBSITE: www.iamphilmichaels.com

Daniel Winterstein is the Founder and CTO of Good-Loop a tech for good organisation based in Edinburgh and London. They serve adverts for brands whilst raising money for charity, working with some of the most recognisable companies in the world. Daniel and his co-founder Amy (CEO) have one of my favourite ever stories when it comes to starting a business and have managed to build something pretty special. I hope you enjoy! As always, we're brought to you by the wonderful people at Cathcart Associates. Music by Fugue (https://icons8.com/music)

The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future.In each episode we will undertake a very informal interview with either a startup or a senior corporate stakeholder, covering their unique experiences of working in partnerships, (this will include key benefits, key lessons, insights etc)Host: Ken Valledy (Partner/Co-founder at Progressive) https://www.thisisprogressive.comProgressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.The Catalysts Facebook Group https://www.facebook.com/groups/171131600791759This episode's guest: Amy Williams, Founder (Good-Loop).  Good-Loop exists to make the connection between brands and people more meaningful. They convert advertising money into charitable donations in a way that makes online advertising more effective, more rewarding and more ethical.Amy's contact details:LinkedIn page:https://www.linkedin.com/in/amy-williams-/Email: amy@good-loop.comGood-Loop Website: https://good-loop.com/Short Introduction Video:https://www.youtube.com/watch?v=pWMoV4D7iWUIf you would like to submit a question for a future guest, please email ken@thisisprogressive.comTo find out more about Progressive, please contact us on:Email: Ken@thisisprogressive.comLinkedIn: https://www.linkedin.com/company/18066213/admin/Twitter: https://twitter.com/Progressive_HQ

In trying times, ‘good business' matters more than ever and actions speak far louder than words. In this session, Good-Loop's Founder and CEO, Amy Williams, shares how they are helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

My guest today is Amy Williams, the founder and CEO of Good Loop, a start-up which enables advertising for good. This year alone Amy has been awarded a place on Forbes 30 under 30, the WACL Future Leader Award, and been named one of the UN Women’s 100 Leading Global Female Innovators. In this episode recorded earlier this summer we discuss Amy's journey to founding a start-up grounded in social good and her experiences of the (mainly) ups and (some) downs of start-up founder life. Amy gives some fantastic advice about advisors, managing your inner critic, making introductions and creating team cultures. Amy believes that 'anyone in any job can find ways to make social impact meaningful to them and to their company'. I hope you enjoy hearing about Amy's mission to make the internet a more positive place for everyone! Some books/links referenced: The Tipping Point by Malcolm Gladwell Stepping Up by Niamh O'Keeffe and Sarah Wood Screw Business as Usual by Richard Branson Links: https://www.sheinnovatesstories.com Follow Amy on Twitter: https://twitter.com/ala_swimmily Follow Who's Next on Twitter: https://twitter.com/whosnextpoduk

Amy Williams, now founder & CEO of Good-Loop, is changing and shaping the landscape of global brand advertising by empower consumers to give chartiable donation using advertisers' money. It's truly a win-win-win situation for all parties. As an online advertising platform, Good-Loop helps use the advertising money to solve the world's problems. Amy's startup journey proves that building a startup worth growing is also good for business. Her innovative idea and ingenious execution has led her to secure a tech co-founder, recieve support from an accelerator, grow her global brand customer base and now be poised for scale with a seed round venture funding. On this episode, you'll hear how impactful innovation can be simple and yet powerful. From Amy's story, being an employee could be the best time to start connecting the dots to solve the world's problem. Amy also shares her initiatives and all the critical moves she used to turn her idea into a meaningful reality. You can find Amy Williams at: Website: https://www.good-loop.com/ Instagram: https://www.instagram.com/goodloophq/ Twitter: https://twitter.com/goodloophq Twitter (Amy's personal account): https://twitter.com/ala_swimmily About 10X Vision: Host: Mina Fung of Pull Impact.com Music credit: Adventures by A Himitsu For a monthly summary of tips and lessons learned throughout the podcast, head over to https://www.pullimpact.com/podcast and subscribe to my monthly summary list exclusively delivered to your email box once a month.

This podcast interview focuses on product innovation that boosts the return on investment of our advertising by turning every ad into an ethical one, and my guest is Amy Williams, Co-Founder and CEO of Good Loop.Amy is an active member of the Women in Tech and Tech For Good communities. She was recently named by Forbes as one of the 30 Under 30 most influential people in media & marketing and has recently been listed in The Drum Digerati as one of the 100 outstanding individuals excelling in the UK digital industry.Amy has worked in the advertising sector all her career. At the age of 15 she first stepped into an advertising agency. She cut her teeth at one of the world's largest advertising agencies where she worked on everything from global TV ads to scrappy social campaigns. During this time she realised that it’s really difficult for brands to get their message in front of their audience in a cost-effective and positive way. The more she learned about the industry the more she started to see a disconnect between brands and the people they were trying to talk to. Too often the transaction between advertiser and viewer is at best impersonal and at worst unpleasant. As ad blocker downloads continue to rise and quality journalism continues to suffer the consequences, she sensed that it was time for a more positive solution. That's why she founded the ethical video advertising platform, Good-Loop.This inspired me, hence I invited Amy to my podcast. We explore what’s broken in the advertising industry and why current approaches to get the maximum number of eyeballs for the minimum possible cost will only make things worse, not better. We dive into the concept behind Good-Loop, and how it’s found an ingenious way to connect people, brands and publishers in more meaningful, and consequently more effective way that’s creating a winning case for everyone involved. Here are some of his quotes:The big idea behind my business is that your time, your attention and your data, all of these things online, they are valuable to someone. They're valuable to advertisers.And so, we want to basically harness that value and use it to make the world a better place.The reason I called it Good Loop actually was, I was thinking about this idea of creating a virtuous cycle: Advertising is such a big business and it funds the free internet.But it's something that people inherently resent. There's a huge erosion of public trust around advertising online.It’s illustrated by how many people use ad-blockers. Hundreds of millions use ad blockers, and then it kind of leaves you the question: ‘How are we going to keep the internet free if we can't find a way for advertising to be perceived more positively?’So, we're on a mission to make ethical advertising the new normal. And that means that whenever you see an ad online, it shouldn't be something you block, it should be something that you're pleased to see because it means that the world is being made a better place.During this interview, you will learn three things:Why, in order to create breakthrough innovation, it’s key to frame the problem in the correct way i.e. name the true villain in your storyHow, by making your solution outcome oriented, or in other words only make customers pay for success, you can create an offer that’s a no-brainer for every stakeholder to get involved inWhy, by simply starting, you will be 10 times further ahead than most people who just talk about an idea, but hope for all stars to align. See acast.com/privacy for privacy and opt-out information.

Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical.  Highlights of the episode: * How Amy met her cofounder * What is the biggest challenge for the ad industry * How to find your first big customer and scale * The importance of getting the right first customer * What's the catch? * The KitKat case study Time Stamp: [1:14] Ads as a positive value exchange [4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone [7:30] Starting Good Loop without a tech backgound [12:00] Making impact and doing good [14:00] Biggest challenge of the ad industry [15:00] What is the big hairy audacious goal? [18:00] What is the catch? Useful links: Good Loop - [https://www.good-loop.com/](https://www.good-loop.com/) Amy Williams Linkedin -[https://www.linkedin.com/in/amy-williams-/](https://www.linkedin.com/in/amy-williams-/)

$500 billion was spent on digital advertising in 2018 alone. Now imagine if that money could be funnelled into life-changing causes. That’s the vision of our guest for episode 026 of Social Minds, Amy Williams—founder of ad tech platform, Good-Loop, which aims to make digital advertising ethical again by donating half of its revenue to charity. In this, we speak to her about the future of cause marketing, the epidemic of young ad-blockers and social media’s crucial role in fixing both.