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The CPG Guys
Shoptalk 2025 Recap With The CPGGUYS

The CPG Guys

Play Episode Listen Later Apr 1, 2025 54:37


The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211Find CPGGUYS online at : https://www.cpgguys.com/Here's what we discussed : 1. Different tracks for learning2. Key mainstage presentations3. Detailed analysis of the omnichannel track and breakouts4. Networking opportunitiesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Dental A Team w/ Kiera Dent and Dr. Mark Costes
Episode 959: Build a Practice That Can Run Without You

Dental A Team w/ Kiera Dent and Dr. Mark Costes

Play Episode Listen Later Feb 25, 2025 28:55


Tiff and Kristy talk about how doctors can get to that point where their practice can function with and without them, including taking a good and hard look at your numbers, dialing in your BAM, encouraging delegation and accountability, and more. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01.676) Hello, Dental A Team listeners. my gosh, I'm so excited for today. I know you guys diligently listen constantly that you're here, that you're here for us, and we just love you and we value you and we appreciate you. We recently had some virtual events and it's just been really cool to see the masses show up in such incredible support for who we are, what we do for this community, and just all of the outpour of love. So we want to say thank you guys for   being listeners for always showing up for us. We hope we do the same for you, that we always show up for you. And I'm just so excited for today. I have with me today the one and only Miss Kristy. She is a consultant here on our team. If you have not gotten to meet her yet, you are doing yourself a disservice. I'm excited for you to hear from her today. We've got a really great conversation we're about to have. And honestly, guys, Kristy is just this incredible wealth of knowledge. She has been such an asset to our team.   such an asset to the consultant team alone and her clients that she works one-on-one with are just already raving about her. So we are so excited. Kristy, welcome to the platform. I know this is our first podcast and you came in, you know, late to the podcasting game, I'm going to call it, where it's video too. So it's like not to be, you know, overwhelming or put you on a pedestal or anything here, right? But I'm just super excited to have you here. And I know that the   Doctors who are listening today are just going to get so much valuable information. So, Kristy, thank you for being here today. Thank you for carving out the time in your schedule for this. And gosh, how are you? You're in Idaho right now, but soon, guys, she will be with me in Arizona, don't you fret. It is down the pipeline for her, but you're in Idaho right now, so what's the weather like? You know, it's drastically different from here. What's the weather like? How are you, Kristy? How are you on this fine recording Friday morning?   Kristy (01:38.274) Yeah.   Kristy (01:52.95) Love it. I'm happy to be here with you. Nervous for the first podcast, but we're going to do it because it's all about serving the doctors. actually, I'm excited to get to Arizona. It's snowing this morning. So yeah, I'm ready. I'm ready for some warm weather.   The Dental A Team (02:11.754) Good. I'm excited for you to be here too. Phoenix has no snow. I don't know that Flagstaff even has real snow right now. I have no idea. But Phoenix has no snow and it's a brisk, like, I don't know, probably 60 degrees. It was 38 this morning though. Anyways, I'm excited you're here, Kristy. Thank you. And doctors, team members who are listening, leaders, office managers, today is going to be super fun. I've probed some tips and probed Kristy's brain today.   on a subject matter that I think she's actually really smart on. I think we all work really hard with our doctors to help you guys work yourselves out of the business. Like that's the ultimate goal. Whether you work out of the business or not, whether you're like, gosh, no, I actually really love this stuff, Tiff. I want to do the admin stuff. I don't care. But I want you to have that opportunity to be able to say yes or no, I want to do those things. So building and creating a business that can work without you is our ultimate goal. Like a profitable...   survivable business that works for you, that you can take a step back and say, gosh, you know what? I want to go to Aruba for a month and I think my team's going to be fine and my business can survive. I want you to be able to make those decisions. So today, that's what we're going to be talking about you guys. How do we create a sustainable business that can survive with and without you? Not or with and without you so that you get to make that decision. And Kristy, I know we   have a ton of clients that we work with this every single day. And I think both of us, both you and I kind of have that mindset of like, cool, these are the places that we're going, but forever more, like I want you to always be thinking.   Forevermore, I want you to always be thinking, how do I work myself out of the business? Like, how do I make sure that I'm ready to go and I can take that vacation or whatever? So I know, Kristy, that's something that we work on a lot. And I have some ideas, and I know you do too, and I want to pick your brain some today. So first and foremost, I think one of the spaces I want to start with is really the overhead and the profitability. That's a huge focus of DEML-A team for   The Dental A Team (04:15.605) all of the consulting that we do. I know we do a ton of team training and I know that's what a lot of people come to us for is for that team training for the systems. But you guys, the reality is if we're not focusing on your overhead, your profitability and the metrics of your business, there's no telling if that training is even beneficial for you guys. I could train somebody to do something, but is it actually making a result in your practice? And are you able to pull that back into that profitability space? So as your...   Working yourself out of the business, air quotes were there for those of you who are listening, not watching. As you're working yourself out of the business here, I want you to really sincerely be focused on the numbers and the metrics of your practice. What is your overhead out? Where is your true profitability? And Kristy, I think we can both agree, true profitability is like such a vague statement in dentistry because...   Everybody says your overhead should be like 50%, right? 50 % or less, and your profitability should be at least 20%. Well, guess what, guys? Nobody talks about the loans, paying yourself, the taxes. Like, all of those extra pieces aren't always talked about. So, Kristy, know this is something, forecasting is something that you're really fantastic at and you work really hard with your clients at.   Within that world of trying to make sure that we're prepped to exit the practice at some point, how do you implement with your teams and your practices that overhead profitability piece so that your doctors know what to look for so they can say, hey, I think I'm ready for that step?   Kristy (05:45.718) Yeah, absolutely. Honestly, I think it's obviously projecting out, looking at what is it gonna take? What do I need to make this happen? And then reverse engineering it from there. Really dialing in to what will it take every single month for me to be away from the practice? What is that number that I need? And then working it backward to find that goal.   The Dental A Team (06:07.103) Thank   The Dental A Team (06:15.978) Yeah, I actually love that you said that. That's a beautiful, beautiful way to look at it because you guys, if you know what your BAM is, right, your bare ace minimum is how we say that at the Dental A Team, your bare ace minimum, how do we get to what that overhead needs to be? So if you know at X amount of dollars, your overhead, your true overhead, so that true overhead, right, is anything above the line. So anything that if someone were to purchase your practice today, they'd take those over. That does not include your owner pay.   Okay, your loans and your taxes, those are after bottom line, right? So your bottom line, if you say, okay, if I make Epsilon dollars, that's gonna get me to 50 % overhead, how much of that production or collections, right? Production turns into collections. How much of that money is coming from the treatment that I'm providing for my practice right now? So if you're the owner slash doctor and you're still clinical chair side, you need to take a look.   then at how much of that overhead piece is within your control as a provider. Because if you're looking to work yourself out of the business, you want to just be the overseer, you want to go on vacation for a month, you have to replace that production slash collections somehow. So then if you know what that bare ace minimum is to get to that profitability that you want and keep your business thriving, now you can look at what Chrissy is saying, like projecting and looking at every single month.   How do we replace that income? How do we replace that production and collections to ensure that the business is still moving forward? Now, in order to get that number, which is step one, I believe, in working yourself out of the business is knowing your freaking numbers, is really to look at where are you now? What's your overhead now? What is it after you pay yourself, et cetera? What's your true profitability? And where do you actually want it to be? So if you have an overhead of, I don't know, 60%.   Right? It's not horrible. Honestly, 55 to 65 % for people who aren't always like looking at it, don't know their numbers is pretty common. 55 to 65%. So maybe you're at 60%. Maybe you're at 80%. Okay, great. Well, I got to 80 % by collecting X amount of dollars. So if I want to lower that percentage, right, there's things to play with, right? Within your metrics, there are things to play with. Maybe you've got areas that we can slim down. But also if I were to increase my collections,   The Dental A Team (08:38.078) with that decrease my overhead. So that's what Kristy's saying there, like really looking at what is our various minimum and then how do you now create that into someone else's schedule so that you're not the main provider. I love that Kristy. I think within that same conversation is really bringing in the leadership aspects of the practice and so you know your numbers, you're learning your business, you're you pedal to the metal, you're freaking figuring it out and who's supporting you.   Do you have an office manager who's trained to support you in those pieces? Are you still doing all of the admin work that an office manager truly could do? And do you have a leadership team set up within your practice who can create those spaces for you? And Kristy, you work a lot on leadership development, just like as a person for yourself and then as a person for your doctors. And then within that office manager and leadership positions too, how do you see an office's   You know, square one, no leadership, just a doctor thinks they might have somebody for an office manager compared to, I don't know, six months a year down the road, that doctor made the decision. They've got the rockin' office manager and they're making the leadership team. How do you feel that helps in the doctor's personal life? Like, how does that relieve stress for the doctor? You know, how does that relieve pressure from the doctor? What does that lifestyle change like once they implement and truly just go for it on a leadership standpoint?   Kristy (10:04.48) Absolutely, truly it's that trust, right? It's a transfer of trust and having a peace of mind that the people that are in the leadership are living up to the same vision and mission of the practice and...   really developing the team below them and elevating them to a level, if you will, to help them grow and sustain that mission for the doctor. But really, when you delegate that and you see them rising to that occasion, it gives you that personal satisfaction too, if you will.   The Dental A Team (10:47.076) Yeah, yeah, totally. I agree. And that trust aspect that you're talking about, think it's just like trusting anyone in your life to do anything. you when you're a parent and you trust a friend or a family member to pick your kids up from school, like, how much stress does that relief from you not having to be the one that does it or you got a carpool situation like   Any of those spaces are going to correlate back to it. And I totally agree with that because I think when you can dig in, you can get that office manager fully trained. can get a leadership team that's rising up to the occasion and able to take some of that load off of your plate. You now have space and energy to do other things. And in my opinion, when you're a practice owner, your job is to create something really, really freaking cool.   You're creating a space that people can come and love to work. So you're creating an avenue and a lifestyle for people. I don't know if you realize that. Your team, your employees, you're creating a life for them by creating an incredible life for yourself. So when you open up those spaces and you delegate those things off and you trust your team to take them on with accountability, there's always accountability coming back. That's how trust is earned and how trust is maintained.   When you delegate those things off and that accountability is there, the pieces are there and you trust them to do it, it opens up the space to have time to ensure that what you're creating still lines up with your vision. It still lines up with what your mission is as a dental practitioner and having a dental practice within your community. So then having a leadership team and within that same vein, like having core values, mission, vision, those are clear for you. They're clear for your team.   especially your leadership team, those pieces give us a heading of where we need to go. And those pieces now for your leadership team are developing autonomy within the leadership team, autonomy within decisions. I want you guys to think about, want you to take like 30 seconds, doctors, and I want you to just think of all of the ridiculous questions that you have been asked in the last three business days within your office, that you're just like,   The Dental A Team (13:02.245) Why is this coming to me? I had a doctor out in California that I worked with for a little while and he is so amazing and he is just like this knowledge factory. Like he just soaks it all up and he's constantly learning and learning and learning. And so he's got, you know, that's own aspect of stress of his own that he's consuming constantly and creating constantly. And then we'd get on a call and he's like, my gosh, they asked me, why isn't Dentrix pulling up? He's like, I   I'm doing a root canal. I know. hey, what are we getting for lunch for the meeting today? He's like, I don't know. I'm doing an exam. Like, the amount of questions that come to you guys when you're chair side or when you're doing the thing that only you can do, remember, only you can fill this tooth. Only you can do this root canal. When those questions come to you, your brain has to stop what it's doing.   restart on whatever the question was, catch up, maybe even answer it, or at least get frustrated, stop, restart, come back again. And not only does it take more time, but you lose that value of who you are, how you're showing up for the patient and for your team in those moments. So those are the spaces I want you guys to think about. What are the things that are coming to you that's like, why am I doing this? Or I don't want to answer this question, or I'm in the middle of something.   Is that something that if trained correctly and given the right boundaries for autonomy, someone else could do for you? Because I think that's likely something that Kristy's talking about here, that you delegate off and you build that trust with that other person, with that accountability coming back. And Kristy, know you actually, you've got a ton of amazing doctors under your belt actually.   I have to brag on Dental A Team. I don't know what we do. I don't know what we do, right? But we attract the most incredible people into our company to work for us and with us, and into our client base to work with us. So we really, really have some incredible people. And you guys listening, I think we attracted you as well, and that means you're freaking incredible too. So kudos to all of you guys. I don't know what we do right, but we are so happy with the people we get to work with. And Kristy, you've got a handful of   The Dental A Team (15:25.628) two handfuls more maybe, of incredible doctors that you're working with and leaders. And what are some ways that you've helped them? Because you do have some doctors who are really kind of fresh into this idea of delegating things off and building a lifestyle within their business where they could say, I want to take vacation. How do you help them to really figure those things out that they can delegate off and then to trust the process and stick with it?   Kristy (15:52.066) Yeah, well first and foremost, I always like them to create a list. Like sit down and really think about all of those things you're doing and divide them out. Like is it something you enjoy doing? Is it something only you can do? Is it something that maybe you don't like to do? You know what I mean? And really create those lists and start.   The Dental A Team (16:15.227) Yeah.   Kristy (16:19.338) organizing them in that way so that you can start getting clear on the things that you want to delegate out. But then the other flip side of that TIF I would say is getting them to see that they're actually stifling the growth of the team and leadership beneath them.   when they are holding it so close to the vest. And, you know, when, maybe you can remember the saying, but we only rise as high as, do you remember the saying?   The Dental A Team (16:49.232) Yeah, yeah, yeah, as we're allowed to, as we're given the space for. Yeah.   Kristy (16:52.834) Yeah, yeah. you know, flipping it that way and getting them to see that, you know, by you hanging on to this so tightly, you're not allowing your team to grow and develop and support you in the way that they truly want to.   The Dental A Team (17:07.036) Yeah.   Yeah, I think that one hits home for a lot of people. That was a really great way to take that because I know, especially the doctors we work with, they are in the business of growing themselves and growing the people around them. I just had a conversation this morning with a doctor and his office manager wife who were like, gosh, dang it, how do I get them to want to learn more? And I'm like, well, they have to want it first, but then you have to allow the space. I think that's like nail on the head because   you're not allowing that space, you're not giving the opportunity, they're only going to arise to the limits that you set for them, that you allow for them. That's the boundary, right? Like that's the standard. You've set the standard to here and until you move that bar, giving them more opportunity, they're going to keep hitting that standard. And I actually, it's come up a lot this week because I had a conversation yesterday with the regional manager that was like,   How do I get this? How do I do this? And I'm like, gosh dang it. You have to pave the path, right? And it's hard. can be a lot of work and it takes a lot of consistency and it takes a lot of desire on your part to truly want the results. So what is the results you're looking for? Do you want autonomous leaders? Do you want this stuff off of your plate? Do you want a business that works for you that you can say, I'm gonna take a vacation? Because if you do,   You're going to pave that path and you're going to do the hard work now to reap the rewards and the benefits later. Because if you do that hard work now and you say, I'm going to raise the standards, I'm going to delegate things off, I'm going to give them the opportunity for growth, I'm going watch them blossom and I'm going to hold the accountability line so that I can continue to trust that it's being done. It takes consistency. My practice I spoke to this morning, I was like, don't give up.   The Dental A Team (18:58.643) Just because you said this is what you want doesn't mean they're going to turn around and do it. It's just, it's likely not going to happen that way because human nature just doesn't work that way. I wish it did. I truly wish it did, but it doesn't. I forget things, right? Kira will ask me to do something. And if Kira doesn't stay on top of me or we don't create like a system of accountability to report back that it's been done or to report back weekly on certain stats, it doesn't get done because I'll forget. I will get inundated with so many other things.   and will forget. And she loves me. She thinks I'm an incredible leader, but it frustrates the heck out of her. So we've figured out how to make sure that those report back systems are there. So I love that because that growth space is huge for both of you guys. And like I said, the doctors that we attract, I know this is what you want for them. Even if you're like, I don't care, Kristy, don't care, Tiff, I don't need to work myself out of the business I just started. Cool.   Guess what? You're still going to work yourself out of the business, but you actually love growing other people. I know that that's a space in you. I know it's spark that lights up in you because I know that's the type of humans that we attract in the Dental A Team. So if that's true and if that's what you want, help grow those people. And that will progress this so much faster than you could ever imagine. And I think all of those pieces, right, put together overhead and profitability first.   Teach your office manager how to shoot for overhead profitability and the numbers that you need. Figure out what that looks like to work yourself out of the business. Build an autonomous as you can leadership team. Continue working with them and you guys make sure that there are plenty of meetings for accountability set up. Accountability and forward progress. Constantly looking at the pieces we should have done. So accountability and looking at what's to come. The forward progress. And you guys make sure everyone knows.   Core values, vision, mission. You have to know them. You have to be solid on them. Your leadership team has to be solid on them. They have to live and breathe them and the rest of the team will follow. That's why they're the leadership team. The rest of the team will follow them. I think this is huge and I'm so excited. Kristy, out of all of those pieces, overhead, office manager and leadership team, the meetings, core value, vision, mission, out of all of those pieces, I'm just like,   The Dental A Team (21:25.043) wondering what is your favorite space to work with doctors on?   Kristy (21:29.883) really... Ooh! Favorite space.   Honestly, think, well, there's two, getting them to dial into what they really want. You know, what is that number metric? Because so many people get afraid of the metric, you know, and the metrics only a North Star was here say North Star to guide us. so being very clear on that, but then also really develop developing their leadership, you know, especially when doctors are open to it, you know, most   The Dental A Team (21:48.576) Mm-hmm.   The Dental A Team (21:52.989) Yeah, yeah.   Kristy (22:05.134) of them are thriving in wanting or desire, I guess it would be a better word, desire to grow their people. And you you even mentioned something earlier, even if they're not looking to get out of the practice right now, starting this early and developing the team early, my gosh, that just creates more success within that timeline, you know, so.   The Dental A Team (22:05.62) Mm-hmm.   Kristy (22:30.498) The leadership part is really fun to watch unfold, you know?   The Dental A Team (22:34.696) Yeah, I agree. I agree. And I think I wanted to ask because I thought I knew I was like, I think I know. But I also feel like within that space, because I you and I are both similar in that we love growing people. We love growing the leadership we love when not we love nothing more than when we can help something on the business side that they're like, Whoa, actually, you just blew my mind. And that's my whole life. And we're like, yes, yes, your your whole life. So I know we're both   Kristy (22:58.507) Thank   The Dental A Team (23:02.534) like running down that road. But what I've noticed, and I think you probably have too, and the coaching that you've done for so many years as well, is like, that's a space that all of these other pieces fall into. Because you can't grow just that, in my opinion, without growing the other pieces. And you can't grow, you can grow, you can grow numbers, overhead profitability, and not grow leadership, but you're stuck. You're like, you're stuck in this space. You can't grow out of that stuck.   without that leadership development within yourself and within your team. So I think that's why we love it so much because it creates so much opportunity for everything else to fall into place when we can dive in and figure out our why, what are we even here for and how we're going to get there. So thank you for letting me pick your brain on that, Kristy. I loved it. Gosh, this was a really fun conversation, you guys. I, Kristy, thank you so much for riffing with me, letting me.   Pull out the big questions and just for being here with me. I truly appreciate and value your time so much. And you guys listening, gosh dang it, action items, here they come. I need you to evaluate where you're at. Like, what are your numbers? What's your BAM? What's your bare-ace minimum? Where do you want to go in comparison and create that roadmap? And if you guys need help with that, you know to reach out. Hello@TheDentalATeam.com I don't know how many times I have to say it, we're here for you. So.   Create that number. What is that number? What does it look like? What does it need to look like? And when are you working yourself out of the business? Create that whole roadmap, you guys. Leadership. Develop yourself. You cannot develop leaders if you are not developing yourself. You can do them simultaneously, but you can't make other people become something you're not willing to become. So develop your leadership skills, develop your leadership team, create autonomy within that. Lots of meetings for accountability.   Mission, vision, core values, you guys, those are huge in my books. That's your heading and probably goes right back to that step one action item that I just gave you. So go to the things you guys, it might feel cumbersome right now. It might feel like, dang it, Kristy, you're giving me a whole lot of things to do this weekend. But guess what? You're going to do this now and it's going to take this X amount of time, maybe three hours, and it's going to save you time in the long run, because if you wait,   The Dental A Team (25:28.684) you're gonna get to the end and you're gonna be like, I need out of this and you're not ready. But if you do it now, you can get to the end and be ready. It's gonna be so much more work if you're to a point where you need out and you're not ready than doing the hard work now and being ready when you get there. Kristy, thank you for your time. Thank you for traveling down this fun podcasting world with me. I truly appreciate you and I value your input. So thank you for being here.   Kristy (25:56.504) Thank you for having me. And I would also say, Tiff, we're gonna come to that point, right? We're gonna travel down the line that you talked about, and we can either do it by default or we can do it with intention. So hopefully, it'll take your advice and we'll be intentional about it. So, fun   The Dental A Team (25:58.876) Of course.   The Dental A Team (26:10.739) The Dental A Team (26:15.871) I love it. Thank you. You guys, I hope you picked up on the fact that Kristy has some freaking nuggets that she drops, and I am so excited for you guys to partake in these nuggets. Kristy, I will surely have you back on for so many more podcasts, and the world needs to hear them. I get them constantly, and I'm just like, dang, that was good. And so I'm excited for everybody else to hear them. Thank you for that. It was truly invaluable. You guys, go do the hard things. And while you're at it...   Leave us a five star review because we love to hear from you here on this podcast and also on Google. We need them everywhere. We love them. We want to know that we're doing right by you. So tell us that you enjoyed it. Tell us if there's something different that you'd like to hear. You know we want all the feedback. So leave us a five star review. You guys, if you haven't done it yet, you can sign up for a strategy call with our team. Current clients, you get those all the time. If you need a strategy call, tell your consultant, non-current clients, if you want a free call.   to just dive in and figure out where you are and where you need to start. Sign up for a strategy call. They're free, they're fun, and it really gives you a great direction, whether you're going to become a client with us or not, get that strategy call in there. Have so much fun. Thank you for joining. Thank you for being a podcast listener, and we will catch you guys next time.

The Marketing Society podcast
In My Humble Opinion...Retail is changing, powered by data and tuned by media

The Marketing Society podcast

Play Episode Listen Later Feb 19, 2025 23:31


Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 3 - In My Humble Opinion...Retail is changing, powered by data and tuned by media' - where we dive deep into how retail media is transforming the relationship between retailers and brands. Featuring Susie Moan, Chief Data Officer at Currys, and Andy Barratt, Head of Retail Media at Currys, in conversation with Ben Foulkes, Commercial Director at Epsilon. They discuss how retail media is transforming the relationship between retailers and brands, exploring Currys Connected Media's journey and the exciting opportunities ahead. From leveraging customer data to creating meaningful brand partnerships, they discuss how retail media networks are reshaping the future of retail marketing and customer engagement. Follow Susie Moan on LinkedIn hereFollow Andy Barratt on LinkedIn hereFollow Ben Foulkes on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can't wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.

英语每日一听 | 每天少于5分钟
Japan Launches New Satellite to Improve Navigation System

英语每日一听 | 每天少于5分钟

Play Episode Listen Later Feb 12, 2025 3:11


Japan's space agency says it successfully launched a navigation satellite on its new H3 rocket. The latest launch on February 2 took place as the country aims to develop a more precise positioning system. 日本航天局表示,它成功地在其新的H3火箭上推出了导航卫星。2月2日的最新发布会是该国旨在开发更精确的定位系统的。 The H3 rocket carrying the Michibiki 6 satellite lifted off from the Tanegashima Space Center on a southwestern Japanese island. 载有Michibiki 6卫星的H3火箭从日本西南部的Tanegashima太空中心抬起。 Makoto Arita oversees the H3 project for the Japan Aerospace Exploration Agency known as JAXA. Arita said everything went smoothly and the satellite successfully separated from the rocket as planned about 29 minutes after liftoff.Makoto Arita监督日本航空航天勘探局的H3项目,称为Jaxa。阿里塔(Arita)说,一切都顺利进行,卫星在升空后约29分钟后成功地与火箭分离。 Officials said it should reach its target orbit around Earth in the middle of February. 官员说,它应该在2月中旬到达地球周围的目标轨道。 Japan's current system is called the quasi-zenith satellite system, or QZSS. It started operating in 2018 and has four satellites that serve a regional navigation system. The Michibiki 6 will be the fifth satellite in the network. 日本当前的系统称为准Zenith卫星系统或QZSS。它从2018年开始运行,并拥有四个为区域导航系统服务的卫星。Michibiki 6将是网络中的第五颗卫星。 Michibiki's signals are used to supplement the American satellite system called the Global Positioning System (GPS). It will also improve positioning data for smartphones, car navigation, navigation at sea and drones. Michibiki的信号用于补充称为全球定位系统(GPS)的美国卫星系统。它还将改善智能手机,汽车导航,海上航行和无人机的定位数据。 Japan plans to launch two more navigation satellites to have a seven-satellite system by March 2026. The Japan Science and Technology Agency hopes that will create a more precise global positioning ability without depending on foreign services, including GPS. By the late 2030s, Japan plans to have an 11-satellite network. 日本计划在2026年3月之前发射另外两条导航卫星,以建立七个卫星系统。日本科学技术局希望,它将创造更精确的全球定位能力,而不会依赖包括外国服务(包括GPS)。到2030年代后期,日本计划拥有一个11卫星网络。Sunday's launch was the fourth successful flight in a row for the H3 system. The first attempt to launch last year failed and the rocket had to be destroyed with its payload. 周日的发布是H3系统连续第四次成功的航班。去年发射的首次尝试失败了,火箭必须用有效载荷摧毁。 Japan considers the ability to regularly put satellites into orbit as important to its space program and national security. It has been developing two new leading rockets. One is the large H3 from Mitsubishi Heavy Industries. The other is a much smaller Epsilon system with the aerospace unit of IHI corporation. Japan hopes to meet the needs of companies for space launch services and improve its position in the growing satellite launch market. 日本认为能够定期将卫星放入轨道上对其太空计划和国家安全至关重要。它一直在开发两个新的领先火箭。一个是来自三菱重工业的大型H3。另一个是IHI Corporation的航空航天单元的一个小得多的Epsilon系统。日本希望满足公司对太空发射服务的需求,并提高其在不断增长的卫星发射市场中的地位。

Mundofonías
Mundofonías 2025 #7: Experimentos y fundamentos / Experimental and fundamental

Mundofonías

Play Episode Listen Later Jan 26, 2025 60:01


Experimentos y fundamentos Experimental and fundamental Repasamos nuevos y próximos discos que nos traen diversos e intrigantes experimentos sonoros llegados desde Gran Bretaña, Francia y Bélgica, para continuar con raíces sonoras de la India, del Mediterráneo y los Balcanes. We review new and upcoming albums that bring us diverse and intriguing sonic experiments from Great Britain, France and Belgium, followed by rooted sounds from India, the Mediterranean, and the Balkans. - Ben Nicholls - Rolling hornpipe [+ Chris Vatalaro] - Duets - Tako Toki - Hirsute farfelu - Hirsutes farfelus - Black Flower - Kinetic - Kinetic - Trance Plantations - Neuron firework - Behind your face - L. Shankar - Around the corner, pt. I - Full moon - Bickram Ghosh - A new India - Glorious India - Elsa Mouratidou Sextet - Oso baroun ta sidera - Epsilon & theta - ShunTA! - Mugur mugurel - At the Kafana - (ShunTA! - Kibori - At the Kafana) 📸 Tako Toki

Better Every Day Podcast
Leading High Performing Teams Effectively with Laura Crabtree

Better Every Day Podcast

Play Episode Listen Later Jan 21, 2025 36:16


In this episode of Leadership Launchpad, our guest is Laura Crabtree, co-founder and CEO of Epsilon 3. Laura shares her journey from being a critical member of SpaceX's Dragon program to starting her own company. She discusses the transition from individual contributor to people manager, emphasizing the importance of communication, setting boundaries, and maintaining productivity. Laura also highlights the value of training and preparation, drawing from her experiences in high-pressure environments like SpaceX. The conversation delves into leadership styles, balancing managerial duties with individual contributions, and fostering growth within teams. This episode provides practical insights for engineers and aspiring managers looking to develop their leadership skills.

Bill Storm
Episode 283: You Don't Need to Be Loud to Lead: Lessons in Leadership with Diana Stepner

Bill Storm

Play Episode Listen Later Dec 31, 2024 22:49


As the host of the Lessons in Leadership podcast, I have the privilege of sitting down with incredible individuals who redefine what it means to lead. In a recent episode, I had a compelling conversation with Diana Stepner about a topic that challenges conventional wisdom: "You Don't Need to Be Loud to Lead." Diana's thoughtful approach to leadership and her deep expertise in product management revealed key insights for anyone looking to lead with intention and authenticity. If you like today's message, here are four ways I can help you grow faster… 1. Speak at your next event. 2. Conduct a full or half-day leadership training workshop. 3. VIP Client: Personal and professional 1:1 coaching. 4. Unlock the proven system I use to elevate my brand and business on LinkedIn, inspired by my work with Tony Robbins. I specialize in mentoring speakers, coaches, and consultants frustrated that their businesses aren't growing fast enough. https://www.billstorm.com/ About Diana Stepner Diana is a Silicon Valley native who believes in the power of putting people first. For over 20 years, Diana built and led global product teams - discovering launching people is even more rewarding than launching products. This awareness led her to focus on coaching, combining extensive product leadership experience with a human-centered approach to help ambitious product leaders unlock their full potential. By partnering with Diana, you develop a deeper self-awareness, aligning your actions with your vision, and embracing your authentic leadership style. Diana believes every person holds untapped potential, and she's here to help you discover yours. Diana's background includes leading teams in startups (E.piphany, Cheapflights - bought by Kayak, and SimplePractice), enterprise organizations (Salesforce, Monster, Pearson), digital agencies (Razorfish, part of Publicis) and software consulting (Epsilon, E.piphany). She also has a MIMS from UC Berkeley and an MBA from Boston University. If you're a product leader looking to level up or someone navigating the complexities of team leadership, Diana's coaching and writing are invaluable resources. You can connect with her on LinkedIn here: https://www.linkedin.com/in/dianas/ or explore her work at dianastepner.substack.com and https://www.dianastepner.com/. Bill Storm is a seasoned advisor and consultant renowned for his expertise in driving peak performance and fostering effective leadership within Fortune 500 companies. With a multifaceted skill set spanning organizational systems, the psychology of achievement, team building, and sales, Bill is a trusted resource for executives, managers, and team leaders seeking to maximize their potential. Drawing from his extensive experience as a Peak Performance Strategist with the Tony Robbins organization and Team-Building Specialist with the John Maxwell Leadership Team, Bill has developed a unique set of frameworks tailored to the needs of industry leaders. These frameworks provide a foundation for building winning teams and achieving sustainable success in today's competitive landscape. Driven by a passion for continuous improvement and a deep understanding of human behavior, Bill Storm empowers organizations to reach new heights of performance and effectiveness. His strategic guidance and hands-on approach have earned him a reputation as a go-to advisor for companies seeking transformative solutions. With Bill's guidance, businesses can unlock their full potential and achieve lasting success in the ever-evolving marketplace. In his personal life, Bill has been married for 29 years to the love of his life, has two adult children, and recently welcomed his first grandchild into the world! Bill spends much of his time with his Golden Retriever, Charlie. The two are attached at the hip! https://www.billstorm.com/

Next in Marketing
How Brands Can Fight Back Against Walled Garden Dominance

Next in Marketing

Play Episode Listen Later Dec 30, 2024 19:46


Next in Media spoke with Michael Pollack Managing Director, Digital Media Solutions at Epsilon, about why marketers don't like spending all their dollars with a few digital giants, and how relying on a single cookie replacement won't cut it in a signal loss world.Takeaways:• Challenges of Walled Gardens:A logged-in world dominated by walled gardens (like Google and Facebook) limits marketers' ability to understand and engage customers fully. • Unified View of Customers: Epsilon's "One View, Vision, and Voice" strategy emphasizes creating a comprehensive customer understanding by resolving disparate identifiers into a single identity for more effective engagement.• Identity Resolution: Relying solely on email or singular identifiers is insufficient. A robust identity solution, like Epsilon's with nine forms of identification, ensures accuracy and adaptability despite industry changes.• AI Integration: AI, when combined with strong data foundations, enables personalized, predictive marketing across open web channels, addressing gaps left by static methods like retargeting with outdated ads.• Importance of Incremental Reach: Brands grow by reaching new audiences rather than over-targeting existing ones. • Balancing Privacy and Personalization: While privacy is critical, personalization strengthens customer relationships. • Adaptability to Signal Loss: Solutions must address the decline of third-party cookies, unreliable IP/device IDs, and other signal losses. Guest: Michael PollackHost: Mike ShieldsProducer: FEL Creative

New Books Network
All of a Paper is Research, but All of the Research is not the Paper

New Books Network

Play Episode Listen Later Dec 25, 2024 46:11


Listen to this interview of Alfonso de la Vega, Assistant Professor, Software Engineering and Real-Time Group, University of Cantabria, Spain. We talk about his coauthored paper FLEXMI: a generic and modular textual syntax for domain-specific modelling (SOSYM 2023). Alfonso de la Vega : "Yeah, we never really get the whole story in just the paper that presents the tool. There is so much work behind that — getting software that's good enough and also valid, so that it supports a research article, and then from there, to get to the point where the software is used in industry (as Epsilon is used) — that takes a lot of added work, a lot of cross-institute collaboration, a lot of dedication." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Scholarly Communication
All of a Paper is Research, but All of the Research is not the Paper

Scholarly Communication

Play Episode Listen Later Dec 25, 2024 46:11


Listen to this interview of Alfonso de la Vega, Assistant Professor, Software Engineering and Real-Time Group, University of Cantabria, Spain. We talk about his coauthored paper FLEXMI: a generic and modular textual syntax for domain-specific modelling (SOSYM 2023). Alfonso de la Vega : "Yeah, we never really get the whole story in just the paper that presents the tool. There is so much work behind that — getting software that's good enough and also valid, so that it supports a research article, and then from there, to get to the point where the software is used in industry (as Epsilon is used) — that takes a lot of added work, a lot of cross-institute collaboration, a lot of dedication." Learn more about your ad choices. Visit megaphone.fm/adchoices

The Digiday Podcast
2024 in review: From AI boom to election frenzy, Digiday editors look back

The Digiday Podcast

Play Episode Listen Later Dec 24, 2024 22:05


Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers' wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google's long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. To help the industry make sense of this past year, this episode of the Digiday Podcast is a vignette-style look back at 2024. Hosts Tim Peterson, executive editor of video and audio at Digiday, and Kimeko McCoy, senior marketing reporter, revisit the biggest moments (and podcast episodes) of 2024. Here are the full episode interviews that they mention in the podcast: Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data  Inside Dow Jones's AI governance strategy, with Ingrid Verschuren  Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes  From scratch to slam dunk: New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game  A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy Greenberger  How the Martin family went from part-time vloggers to a family of social media mavens  Digiday editors on Trump administration picks and the impact on the ad industry

Next in Marketing
Why Marketers Are Still 'hedging their bets' on a Google Breakup, and the End of Cookies

Next in Marketing

Play Episode Listen Later Dec 22, 2024 21:00


Next in Media spoke with Joe Doran Chief Product Officer at Epsilon, about whether we're likely to see a slew of walled garden anti-trust battles, why brands need to prepare for a world with less data regardless of what happens with cookies, and whether AI is taking over media buying.Takeaways:Consumer Choice and PrivacyThe industry's focus is shifting toward respecting consumer choice and privacy, driven by regulatory scrutiny and evolving technology.Marketers must adapt strategies to align with a more privacy-conscious ecosystem.Post-Cookie StrategiesThe decline of third-party cookies necessitates investing in first-party data management.Marketers should leverage identity-based systems, data collaboration, and advanced technologies like AI to overcome tracking challenges.Adapting to Regulatory ChangesRegardless of political or regulatory changes, marketers must prepare for a consumer-centric privacy landscape.Businesses that hesitate to adapt risk falling behind in a rapidly evolving digital ecosystem.Retail Media GrowthRetail media networks are expanding rapidly, with major players like Amazon and Walmart leading the charge.Smaller retailers face challenges in aggregating and optimizing their media offerings, presenting opportunities for consolidation and innovation.AI in Media Planning and ExecutionAI is transforming media planning and buying by automating repetitive tasks and optimizing outcomes.Strategic decisions still rely on human input, but AI supports scalability and efficiency.Guest: Joe DoranHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

Saturday Night Gaming's Podcast
Quad City # 50 | Project Epsilon | Terra Prime

Saturday Night Gaming's Podcast

Play Episode Listen Later Dec 8, 2024 52:16


The N-forcers face a dual challenge as Knight Owl and O.W.L.I.E are trapped in Otherrealm. Before they can mount a rescue mission, they must first confront the newly awakened Project Epsilon. Tune in to see how our heroes navigate this perilous situation and strategize to save their teammates.   Hydro played by Dan Stephens Damon played by Chuck Knight Force played by Kaysie Shenks NuTon played by Ronnie Shenks O.W.L.I.E played by John Mclay Knight Owl played by Tony Stephens Requiem played by Jessica Stephens Luna played by Chrissy Frietas ShadowStrike played by Matt Bennington Scott Hibbard as MC Sizzle   https://linktr.ee/sngllc   Credit: Quad City Logo by Laura Hibbard Music: A Worlds Worth of Work by Roxana Rose https://open.spotify.com/artist/73lOdk3vr2tEOznvuy6ag9?si=ddJ6PLuyQZ2BIpsbOPccog

The CPG Guys
Building Brand Connections to Consumers With Kimberly-Clark's Stacie Medley and Epsilon's Meggie Giancola

The CPG Guys

Play Episode Listen Later Nov 23, 2024 68:52


The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/Follow Epsilon on LinkedIn here: https://www.linkedin.com/company/epsilon/Follow Epsilon online here: https://www.epsilon.com/usKimberly & Meggie answer these questions:Take us through your own careers and how you got to the respective roles you are at today?Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?Drumroll for our favorite topic itself - retail media. What's new, what's changed and what's evolving in your partnership that delivers for the consumer and for the retailer?The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?Meggie - you use the sentence ‘were all humans first' - what does this mean in business everyday? Stacie - do you have your own version of this?Finally, let's ask you both to look future forward. What trends are you both following and coaching others to follow? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Win Win Podcast
Episode 98: Fostering Collaboration to Enhance Buyer Engagement

Win Win Podcast

Play Episode Listen Later Nov 21, 2024


According to Epsilon research, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. So how can you effectively engage buyers to guide them through the journey in an effective manner? Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jason Larioni, the business development manager at Pie Insurance. Thank you for joining us, Jason. I’d love for you to tell us about yourself, your background, and your role. Jason Larioni: My name is Jason Larioni. I am based in Scranton, Pennsylvania. I have been with Pie Insurance. For close to two years now started in the sales enablement role, got to build the vertical at Pie. It was really fun getting to dive in and really create what sales enablement was going to look like at Pie in the business development group. So part of that journey was leveraging Highspot and getting that up off the ground. That was really exciting and a really intense time building what all of that would look like. And then also being responsible for an entire new system and all of that change management. And just over the last few months, I’ve transitioned into a manager role, managing a team of digital account specialists here. And at Pie, I have an extensive background in training and enabling. I actually started my career as a high school English teacher. So that, you know, that drive to help people and educate and teach people and really kind of dive into what motivates people to learn and be better versions of themselves. I’ve always really loved tapping into that. I’ve taken a lot of that experience that I’ve had throughout my early career. I’ve taken that and implemented it into the role that I’m in now.  SS: Tell me more about that, Jason. As you mentioned, you’ve held a lot of different roles across the go-to-market organization. How does this experience, everything from client success to enablement to training, influence your current role as a development manager? JL: Yeah, it’s interesting you bring that up, because I actually just talked to my direct manager about this yesterday. I really feel that, even though I may have said otherwise, I really feel like I was not ready for this manager or leadership role until now. And I do attribute that to a lot of things. All of the experience that I’ve had throughout my career being in the different verticals, like you said, managing accounts as a client relationship manager, moving into the sales enablement role and wearing that hat, and I was doing sales enablement before it was even a thing or before that was a thing that people called it. So to move into that and then really. Understand what helps reps be successful and and what helps them with their go-to-market strategy and influence that. I’ve really taken that into this role and I try to come at them with that lens as I’m managing and coaching and effectively helping them understand KPIs and all of that. Where their struggles are. So it’s just, again, I’ve never really felt ready until I was able to bring all of those pieces together and have the experience that I’ve had. I’ve used that to influence the way I interact with my reps and move them forward. SS: Amazing. Now. I’d love to get your perspective now as a sales leader. What would you say is the strategic value of enablement for sales teams?  JL: The list is endless, really. It’s so critical to have resources and a path to success for your reps. When I was a client relationship manager. We didn’t have it. There was nothing. We didn’t have a content management system. We didn’t have a learning platform. We were a scrappy startup and it was all knowledge-based for the people that were there. It was all lived inside people’s brains. And when someone left, that walked out the door with them you could be losing years of experience or entire processes that no one else knew how to do. So, you know, when I got to come into Pie and help create that sales enablement strategy and what that would look like, I always kept that in the back of my mind of what I needed when I was in this role and it just, it gives the reps the ability to focus on what’s important and that is building relationships with their clients. They know then that they have the tools in their toolboxes. They don’t have to think about those things. They don’t have to. Worry about, Oh, is this piece of content that I am going to be sending out accurate or up to date, or am I saying the right thing? With the content governance and all of the pieces of the puzzle that Highspot has brought in for us specifically, it allows the reps to just focus on selling while giving them tools to help sell better and build relationships better. SS: I love that. Now, prior to Highspot, your team did leverage, I believe, another platform to try to equip your sales teams. What were some of the challenges your team faced at that time and what motivated you to change your tech stack? JL: Yeah, so Highspot is something I’ve been interested in for years. At my prior employer, I fell in love immediately the first time I was pitched on it. It’s just such a robust CMS and LMS involved or coupled with that. The driving factor was we were using Confluence, which I think a lot of organizations are using to help with their content management and it works really well for a product org, but there’s really no way to have content governance in there and I really was fitting a square peg into a round hole. For what I wanted it to do and how I wanted to segment different aspects of business development. We have different teams on here. Some information was relevant to some teams, some information was not relevant to other teams, and it didn’t allow me to get into the weeds the way that I needed to. I made it work for the beginning of the sales enablement journey, but I knew as we were scaling as an organization and as a business development group that we needed to have something more robust. We needed to have something that was going to help us with our content governance and was going to help us go to market in a different way in ways that we hadn’t before. And the biggest selling point for me was those digital sales rooms because we do have a lot of really high-priority relationships. We want that level of self-service. That we weren’t able to provide our agents before. And now with that Digital Salesroom, we can create that bespoke experience for our really great partners, our high-priority partners, the ones whose relationships are invaluable to us and we can help them be more successful with Pie. We can help build that relationship more. They know to go there to look for new things. And that was a really big selling point. And one of the things that really got us excited about bringing Highspot on board. SS: I love that. I want to dig actually into both of those points. On the governance side, your team has seen some drastic improvement. I think you guys have had a 35 percent boost in the last few months on the governance side. Can you tell us about some of the impact that an effective governance strategy has on your sales teams?  JL: Yeah, it’s been almost immediate we’ve seen the effects of it. I think with any organization that’s using Slack, there’s good and bad to using Slack and we’ve all seen it. When I first started, there were a lot of processes and documents that lived in Slack, you know, whether it was pinned to a channel. Or, you know, you’d have to go into a group channel and say, Hey, I need this done. You can never quite know if what you were doing was the right way to do it, or if that document that was pinned was the most recent document. You might have one downloaded on your desktop, or that one was pinned and you’re not sure which was the right one. And almost immediately, we saw that stop. Like, we unpinned everything from our channels, and we said, Hey, stop sending PDFs out to your partners that you’re working with. We’re going to leverage Highspot because you know that the link you’re sending is the most up-to-date version of that document. That version history was a huge piece of it too, where you could just go in and update a version of the same document and then that link doesn’t change. To answer your question more specifically, we saw Slack usage decline significantly because the reps knew and continued to know that. The documents and the information and the processes and the SOPs that they’re looking at are correct and accurate because of the governance that we’ve instilled and been able to really drive home with Highspot. SS: Amazing. And the other capability that you talked about that you felt was delivering value is Digital Rooms. I’d love to understand, how are you helping your teams better use the right content when they find it to engage clients through things like the Digital Room capabilities in Highspot?  JL: Yeah, so we started really simple. I created a template at first for them to use just a really high level. Hey, you can book a meeting here with me. Here are some successes that we’ve seen in your state. So that can help inform your decisions on what business you’re going to bring to us so that you are not wasting your time. Our general processes and procedures and how to interact with us. And from there, it became a collaborative discussion of it. Let’s try things. I would meet with one rep and they’d say, Hey, I want to download this Salesforce report and have it automatically import into an Excel sheet that’s external facing. So my agent can view it and understand, okay, you know, I submitted this business. Where’s it at in the funnel? I want to see how it spits out on the other side. And it’s giving them that real-time. And then we would come together as a group and all of those individual conversations that I had with different reps. And They would talk about this worked, this didn’t work. I want to try that. And we would then piecemeal it together and it grew into something much bigger and more robust. And it became this collaborative discussion of what was working, and what wasn’t working. And now they’ve gotten better at it than I was even able to in the beginning. And they’re doing things with their digital sales rooms that I didn’t even dream possible. So they were immediately excited about it. And I think that that was the big. The hurdle that I was worried about getting over was we had to have immediate buy-in. So that’s why I really wanted to start small with the digital rooms, and let them see the value. And then once we started sharing them with our partners, our partners started giving us feedback of, wow, this is incredible. You guys were easy to use before, but this made it even easier to use now. We just got so much positive feedback. And once they saw that and we started sharing it, it was just game on. And everybody was like, wow. I want to do this. My team then started using it in a different way for new partner onboarding and everybody just got really creative and really excited about it. And it was just, it exceeded my expectations of how we would adopt this product and it’s really exciting to see. SS: I love that. And in addition to engaging new clients with digital rooms, I think you guys are also working on expanding relationships with existing partners and agencies as you’ve touched on a few times during this conversation. What are some of the key ways you’re supporting this initiative? JL: Yeah, so that entire story I just told right there about the different ways, hey, I’m trying this, that was all current agencies. We weren’t even Using it for new agencies until a few weeks ago that came out of how we were using it with our current agency base so that was really again where I saw that gap of we’re not meeting the client’s needs the way we can be and I think I kind of shifted the direction of the The main purpose of a Digital Sales Room as like a new acquisition piece. But I saw that ability for us to use it the way that we needed to. And that’s how we started with the current agency base. But we are continuously looking at those engagement factors and seeing what’s being looked at, how often it’s being looked at, who’s using it the most and maybe why they’re using it the most. And we’re always sharing different reps of, Hey, this worked for me. This didn’t work for me. This is really what’s getting them engaged. So we’re making sure that, you know, we’re covering our bases there. SS: Love that. Now, as a sales leader, what are some of your best practices to provide coaching to your teams in order to improve performance against a lot of those key initiatives that you’re focused on driving for the business? JL: Yeah, one of the most important things for me is I really just want to foster a culture of feedback and learning. I want my reps to be able to come to me with ideas. We’re a tech-driven company, you know, we’ve got Highspot, we’re leveraging other platforms that help us automate a lot of our tasks that come out of Salesforce. And a lot of what we do using Highspot, or using Groove, or using other technology platforms, a lot of that comes from ideas from my team. So yeah. They may come to me and say, Hey, I want to engage this group of people. And we’re, we’re trying to engage at scale. And we’re trying to talk to a lot of people at once. And without that, that culture of feedback and learning and testing things out, what we’re doing wouldn’t work. And because of that, we’ve been able to be successful. We have failed. We’ve tried things that didn’t work. I’ve said, Hey guys, that didn’t work. What did we learn from that? And we’ve learned from our mistakes. And when we do something similar. We try to do it better than before and hopefully get success out of it then. But specifically my team, we’re not afraid to fail. We’re not afraid to try new things. And we’re not afraid to, a lot of my reps say, Hey, I want to try this. Can you help me? And it’s been really rewarding coming into this role and having a group that is willing to try and is okay if they fail, but is also excited to learn from those failures. SS: I love that. I think that’s a great culture to cultivate within your organization. How, Jason, do you think about leveraging data, though, to help optimize the performance of your teams? And do you have any wins you can share? JL: Yeah, data is how we make most of our decisions. Honestly, we’re very state-specific with the type of business that we do. So, trends in a state is very critical to how we go to market. So, for example, if we start to see a decline in submissions from our agency base, we’re gonna look at, okay, was it in a specific state? Was it in a specific class code? If it is in a specific state, What is happening? Where are our competitors at? Did our competitors drop prices? Did we come in high? And we try to identify trends there. And that really informed a lot of, I just previously mentioned some of the things that we want to try and identify a group of agents, right? So we may say, Hey, things have been slipping in X state a little bit. Let’s engage the agency base there and understand what’s going on. And maybe it’s just a lack of engagement. We just fell off on our engagement a little bit, but maybe there’s more to it. So. When we are doing a quote follow-up and we’re looking to understand, are you going to place this business with us or are you not, we can then get feedback on maybe it is pricing, maybe it’s something else. So that data is really critical. And we’re constantly looking at trends in states, trends in class codes to help us inform how we want to go to market and engage at scale. SS: I love that. That’s amazing. All right. Last question, Jason, as you plan for the future, how do you plan to continue to strengthen buyer engagement and drive revenue growth for your team? JL: We just want to continue to leverage these incredible platforms like Highspot. And I think we’re only scratching the surface. We’ve backfilled my old position. We’re with someone fantastic. We have an incredible sales manager and the BD side of the house now. And she is just as excited, if not more excited about Highspot than I am. So we really want to lean into what is working and how can we just continue to build on that. And like I said, we’re only scratching the surface with Highspot. We really want to continue to leverage our digital sales rooms, and leverage those sales plays. Make sure that we are building our content library. We want to continue to grow that library and really have every single SOP and process and anything that the reps could need to be successful. We want to make sure that we are giving that to them when they need it and it’s easy to find. So really just leaning into the things we’re already doing well and just doing more of it. SS: Amazing, amazing job, Jason. Well, thank you so much for joining us today. I really appreciate the time, Jason. JL: Yeah, thank you so much for having me. It’s been great. SS: To our audience, thank you for listening to this episode of the Win Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Leaders in Customer Loyalty, Powered by Loyalty360
#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Nov 19, 2024 17:52 Transcription Available


Send us a textIn our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for its innovative approach to loyalty solutions and data-driven customer engagement, Epsilon leverages its extensive data repository and robust data practices to help brands forge meaningful and personalized connections with their customers.Listen to learn more about how Epsilon enables brands to harness data to drive loyalty, from enhancing customer profiles to implementing customized loyalty strategies that resonate with today's consumers.

The CPG View
Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

The CPG View

Play Episode Listen Later Nov 7, 2024 22:58


Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?   As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients?   Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers?   How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers?   What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?

Recharge by Battery Materials Review
RECHARGE Industry (1): Epsilon Advanced Materials

Recharge by Battery Materials Review

Play Episode Listen Later Oct 15, 2024 39:11


In this inaugural edition of RECHARGE: The Industry we talk with Vikram Handa, Managing Director of Epsilon Advanced Materials, about his company's development plans in anode materials on three continents, how its process differs from others, the emergence of battery demand in India and how EAM's products stack up against Chinese AAM.

The Binaural Beat Podcast
.04 hz - Epsilon Binaural Beats for Inspiration

The Binaural Beat Podcast

Play Episode Listen Later Oct 14, 2024 61:19


Binaural beats to slow down. Epsilon is the slowest known brainwave frequency. Epsilon is a state where the brain resets.Rewire your brain for more joy, focus, and peace with The Binaural Beat Podcast.High-frequency soundscapes for ADHD, creativity, meditation, and soothing deep REM sleep to increase dreams. Binaural beats include delta, alpha, gamma, beta, and theta waves.Binaural beats are an auditory illusion caused by listening to two tones of slightly different frequencies, one in each ear.Headphone recommendations:https://amzn.to/49v2iOPWellness recommendations:https://tinyurl.com/4mr8xenyOur book of the week recommendation, Outlive: The Science and Art of Longevityhttps://shorturl.at/lQ3alBring mindfulness and ikigai into your life with our flow state guide:https://shorturl.at/BDI46Follow us on Instagram:https://www.instagram.com/the_binauralbeatpodcast/

The Binaural Beat Podcast
.02 hz - Epsilon Binaural Beats to Reset your Brain

The Binaural Beat Podcast

Play Episode Listen Later Oct 7, 2024 60:00


Binaural beats to slow down. Epsilon is the slowest known brainwave frequency. Epsilon is a state where the brain resets.‘Rewire' your brain for more joy, focus, and peace with The Binaural Beat Podcast.High-frequency soundscapes for ADHD, creativity, meditation, and soothing deep REM sleep to increase dreams. Binaural beats include delta, alpha, gamma, beta, and theta waves.Binaural beats are an auditory illusion caused by listening to two tones of slightly different frequencies, one in each ear.Headphone recommendations: https://amzn.to/49v2iOPWellness recommendations: https://tinyurl.com/4mr8xenyBring mindfulness and ikigai into your life with our flow state guide:https://shorturl.at/BDI46Discounts and promos -Save on gas and get cash back:https://upside.app.link/SYA8465Skillshare -Get a 1-month free trial:https://share.skillshare.com/syawarfield!Flodesk -Receive one month free and 50% off one year of Flodesk using the link below:https://flodesk.com/c/4SB33EFollow us on Instagram:https://www.instagram.com/the_binauralbeatpodcast/

The CPG Guys
Consumer Loyalty, Data & Partnerships with Dave Peterson - GM, head of Retail Media at Epsilon.

The CPG Guys

Play Episode Listen Later Sep 28, 2024 60:01


The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon's global retail media assets and teams to accelerate retailer and brand adoption of the company's unified retail media platform around the world.This episode is sponsored by Epsilon.Find Dave on Linkedin at : https://www.linkedin.com/in/david-peterson-56b0511/Find Epsilon on Linkedin at : https://www.linkedin.com/company/epsilon/Find Epsilon online at : https://www.epsilon.com/usFor The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereHere's what we asked him : 1. So, its been a long wait since we've had Epsilon on the CPGGUYS. What's new, what's up, what's changed, how has Epsilon retail media evolved for today's omnichannel shopper?2. In today's volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue?3. I would apply the same principle to new to brand consumers - how can Epsilon use retail media and subsequent data to bring new to brand consumers?4. Drumroll for our favorite topic itself - retail media. What's new, what's changed and what are new partnerships you have that cpg brands can leverage in your offerings?5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can a consistent view of consumers be built showing her connections cross channel?6. Data paralysis is real - brands have more data than they need, yet we hear of 1st party data acquisition - would love your view on data, and how Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect?8. Finally, let's ask you to look future forward. What's in store for Epsilon in this retail media space? What's next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Exoplanet Radio
Epsilon Indi Ab: A Twin of Jupiter

Exoplanet Radio

Play Episode Listen Later Sep 17, 2024 5:05


An international team of astronomers has directly imaged this exoplanet, one of the coldest ever seen. The team observed Epsilon Indi Ab using the coronagraph on Webb's Mid-Infrared Instrument. Only a few tens of exoplanets have ever been directly imaged by space- and ground-based observatories. These observations are ushering in a completely new era in exoplanet research. Show Notes Available at https://exoplanetradio.com/exoplanets/epsilon-indi-Ab/.

Masters of Privacy
Daniel Jaye: non-deprecated cookies (II), hyper-federated data, p3p and publishers

Masters of Privacy

Play Episode Listen Later Sep 16, 2024 23:14


This is our second interview analyzing the impact of Google's decision not to deprecate third-party cookies on its Chrome browser. Daniel Jaye is a seasoned technology industry executive and currently is CEO and founder of Aqfer, a Marketing Data Platform on top of which businesses can build their own MarTech and AdTech solutions.  Daniel has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Brave Browser, Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. He was the founder and CEO of Korrelate, a leading automotive marketing attribution company -purchased by J.D. Power in 2014- as well as the former president of TACODA -bought by AOL in 2007. Daniel was also the founder and CTO of Permissus, an enterprise privacy compliance technology provider.  All of the above were preceded by his role as founder and CTO of Engage, acting CTO of CMGI and director of High Performance Computing at Fidelity Investments. He also worked at Epsilon and Accenture (formerly Andersen Consulting).  Daniel Jaye graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University.   References: Daniel Jaye on LinkedIn Aqfer P3P: Platform for Privacy Preferences (W3C) Luke Mulks (Brave Browser) on Masters of Privacy Adnostic: Privacy Preserving Targeted Advertising (paper by Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas)

Innovation Ambassadors
Episode 50: AWS Innovation with Epsilon Digital Marketing

Innovation Ambassadors

Play Episode Listen Later Sep 13, 2024 29:52


Discover how Epsilon is harnessing the power of generative AI, secure serverless architectures, and AWS services to modernize their taxonomy solutions and digital marketing platform.

En Perspectiva
La Mesa de los Miércoles - Parte 1 11.09.2024

En Perspectiva

Play Episode Listen Later Sep 11, 2024 33:13


Antes de fin de año llegará a las farmacias de Uruguay una nueva variedad de marihuana legal, llamada "Epsilon". Esta variedad tendrá un nivel de THC cercano al 15%, superior a las versiones anteriores, según informó el Instituto de Regulación y Control del Cannabis (IRCCA). Desde diciembre de 2022, el IRCCA viene aumentado la concentración de THC en las variedades disponibles. La primera con nivel más alto de THC fue "Gamma" con una concentración de 12%. Antes de ella se vendían solo las variedades "Alfa" y "Beta" que tenían un nivel THC de 4%, lo que provocó que muchos consumidores recurrieran al mercado ilegal y clubes cannábicos para adquirir productos con mayor THC. En 2022 las ventas en farmacias habían caido drásticamente, con menos de 7.500 usuarios activos, debido a la baja concentración de THC. Sin embargo, luego del lanzamiento de la variedad "Gamma", en el año 2023 las ventas rebotaron y fueron el doble que en 2022: 3.258 kilos frente a 1.774 kilos del año previo. Ayer, hablando aquí, En Perspectiva, el secretario general de la Junta Nacional de Drogas, Daniel Radío, explicó qué es lo que se busca cuando se sigue sumando variedades con más THC. “Lo que nos pasaba con el cannabis era que uno plantaba en el fondo de la casa o iba a comprar, y cuando iba a comprar se paraba frente a la góndola y no tenía nada para elegir. ‘Es esto, que no me gusta, o concurro al narco'. Entonces, ahí nos parecía que eso no era una regulación que apuntara a cambiar el eje, que es lograr que las personas efectivamente puedan comprar si querían comprar”, agregó. La noticia generó críticas, por ejemplo en Cabildo Abierto. La candidata a vicepresidenta de las República, Lorena Quintana escribió ayer en sus redes sociales: “aún no sabemos el daño que hace el cannabis, pero lo vendemos en farmacias como algo positivo”. “Los estudios son con dosis bajas del principio activo y ya se evidencia el daño”, escribió. “Sólo en el reino del revés se festeja que se venderá con dosis más alta en diciembre y ‘pegará más'”, finalizó. La Tertulia de los Miércoles con Martin Moraes, Gloria Robaina, Julieta Sierra y Daoiz Uriarte.

ESO Network – The ESO Network
The Epsilon Three Episode 139 – Final Review – Lies, Damn Lies & Statistics

ESO Network – The ESO Network

Play Episode Listen Later Sep 8, 2024 70:53


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Final Review – Lies, Damn Lies and Statistics The boys have one last look back at their three year journey through JMS’ mind and reflect on their best and worst episodes, their favourite main characters, and favourite supporting characters. Then, the Epsilon […] The post The Epsilon Three Episode 139 – Final Review – Lies, Damn Lies & Statistics appeared first on The ESO Network.

The Epsilon Three
The Epsilon Three Episode 139 - Final Review - Lies, Damn Lies & Statistics

The Epsilon Three

Play Episode Listen Later Sep 8, 2024 70:53


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Final Review - Lies, Damn Lies and Statistics   The boys have one last look back at their three year journey through JMS' mind and reflect on their best and worst episodes, their favourite main characters, and favourite supporting characters. Then, the Epsilon Three remove all their belongings, turn off the lights and throw the switch that blows up the Podcast. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or find us on The Epsilon Three Facebook Page. Thank you for downloading and listening. We hope you enjoy the show.

ESO Network – The ESO Network
The Epsilon Three Episode 138 – The Deconstruction of Falling Stars

ESO Network – The ESO Network

Play Episode Listen Later Sep 1, 2024 50:05


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Se4 Ep22 The Deconstruction of Falling Stars (SE4 Ep22). Reveals the effect that Babylon 5 will have on the universe for up to a million years into the future. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com […] The post The Epsilon Three Episode 138 – The Deconstruction of Falling Stars appeared first on The ESO Network.

The Epsilon Three
The Epsilon Three Episode 138 - The Deconstruction of Falling Stars

The Epsilon Three

Play Episode Listen Later Sep 1, 2024 50:04


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Se4 Ep22 The Deconstruction of Falling Stars (SE4 Ep22).   Reveals the effect that Babylon 5 will have on the universe for up to a million years into the future. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or find us on The Epsilon Three Facebook Page. Thank you for downloading and listening. We hope you enjoy the show. If you do, then tell others.

ESO Network – The ESO Network
The Epsilon Three Episode 137 – Sleeping in Light

ESO Network – The ESO Network

Play Episode Listen Later Aug 25, 2024 39:30


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Se5 Ep22 Sleeping in Light Twenty years after the end of the Shadow War, Sheridan is approaching the end of his life and decides to gather together all his old friends one last time. What are your thoughts on this episode? Let […] The post The Epsilon Three Episode 137 – Sleeping in Light appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 136 – In The Beginning

ESO Network – The ESO Network

Play Episode Listen Later Aug 18, 2024 61:57


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: In the Beginning (TNT TV Movie). The main plot is set ten years before the events of the series. In the Beginning depicts the events of the Earth/Minbari War from its genesis to its conclusion, as this story is being told by […] The post The Epsilon Three Episode 136 – In The Beginning appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 135 – Babylon 5 – Crusade Series Review

ESO Network – The ESO Network

Play Episode Listen Later Aug 12, 2024 28:38


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Crusade Review. Today the Epsilon Three give you their thoughts on the Babylon 5 spin-off series, Crusade. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or find us on The Epsilon Three Facebook Page. Thank you […] The post The Epsilon Three Episode 135 – Babylon 5 – Crusade Series Review appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 134 – Appearances and Other Deceits

ESO Network – The ESO Network

Play Episode Listen Later Aug 4, 2024 38:51


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Appearances and Other Deceits. Two EarthGov representatives arrive to improve the ship’s image when an alien being, that spreads through people by touch, arrives on the ship. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or […] The post The Epsilon Three Episode 134 – Appearances and Other Deceits appeared first on The ESO Network.

The Digiday Podcast
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

The Digiday Podcast

Play Episode Listen Later Jul 30, 2024 46:36


Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn't mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions. At least that's what Rachel Cascisa, vp of platform adoption at Publicis' marketing tech company, Epsilon, believes. As it is, recent studies from Adobe and Epsilon have found that marketers are “considerably less ready” for third-party cookies to disappear from the advertising ecosystem in 2024 than they were in 2022. And while Chrome may not experience total deprecation after all, by and large industry executives are estimating a steep drop off, upwards of 70% to 80%. “I think that you can liken it to procrastinating to study for an exam,” said Cascisa. But instead of waiting to study, she said Google's announcement “gives opportunities for [marketers] to focus on things that are third-party cookie deprecation adjacent. Things like first-party data strategy. That is just a good strategy for marketing, regardless of whether cookies will be deprecated or not.” On the latest episode of the Digiday Podcast, Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging. She also discusses why or why not these solutions are working for marketers right now, and where cookie-less targeting is still lacking.

ESO Network – The ESO Network
The Epsilon Three Episode 133 – War Zone

ESO Network – The ESO Network

Play Episode Listen Later Jul 28, 2024 32:42


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: War Zone . After the Drakh infect Earth with a plague, Captain Gideon is called to Earth and given a new assignment. Using the brand-new Interstellar Alliance deep range vessel Excalibur, he and his crew must search for any clues to a cure […] The post The Epsilon Three Episode 133 – War Zone appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 132 – The Rules of the Game

ESO Network – The ESO Network

Play Episode Listen Later Jul 21, 2024 38:50


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: The Rules of the Game Gideon comes to Babylon 5 to try to negotiate a deal with the residents of Lorka 7, a world that may hold medical secrets useful in trying to cure the Drakh plague. What are your thoughts on […] The post The Epsilon Three Episode 132 – The Rules of the Game appeared first on The ESO Network.

Tabletop Journeys
Star Trek Preservations

Tabletop Journeys

Play Episode Listen Later Jul 16, 2024 45:57


The crew face a difficult connundrum when they detect an Epsilon incursion, while also monitoring a fugitive. Looking for ways to support the show? Check out our Linktree for Social...

ESO Network – The ESO Network
The Epsilon Three Episode 131 – Ruling From the Tomb

ESO Network – The ESO Network

Play Episode Listen Later Jul 14, 2024 38:24


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Ruling From the Tomb . On a visit to Mars, the crew encounter the “Sacred Omega” doomsday cult. The cult plants a bomb at an anti-plague action conference in the belief that judgement day is soon. What are your thoughts on this […] The post The Epsilon Three Episode 131 – Ruling From the Tomb appeared first on The ESO Network.

Earth Station Who – The ESO Network
Doctor Who Series 14 (or Series 1, Whatever) Review

Earth Station Who – The ESO Network

Play Episode Listen Later Jul 13, 2024 81:10


Join the Earth Station Who Podcast for a special live episode where we dive into the thrilling full season of Doctor Who featuring Ncuti Gatwa as the Doctor. Recorded in front of an enthusiastic audience, our hosts break down every exciting moment, character development, and key theme from this groundbreaking season. From Gatwa's captivating portrayal of the Doctor in episodes like "The Legend of Ruby Sunday," "The Devil's Chord," “Rogue,” and "73 Yards," we cover all the season's most unforgettable moments. Whether you're a longtime Whovian or new to the series, this lively and insightful discussion offers something for everyone. Don't miss out on the adventure—tune in now to the Earth Station Who Podcast! We want to hear from you! Please write to us at feedback@earthstationwho.com. Also, please subscribe and rate the show on iTunes, Amazon, YouTube, or wherever fine podcasts are found. Feedback is always welcome and much appreciated. Links Listen to older episodes of the Earth Station Who Podcast ESW on iTunes Earth Station Who on Spotify Earth Station Who on Instagram Earth Station Who on Facebook Earth Station Who on YouTube Make-A-Wish Foundation The ESO Network TeePublic Store The ESO Network Patreon Bat Chums Modern Musicology Rat Hole Piences of Melee PromotionEpsilon 3 Podcast If you would like to leave feedback or comment feel free to email us at feedback@earthstationwho.com Special Guests: Dave Chapman, Melanie Dean, and Rob Levy.

ESO Network – The ESO Network
The Epsilon Three Episode 130 – The Path of Sorrows

ESO Network – The ESO Network

Play Episode Listen Later Jul 7, 2024 31:37


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: The Path of Sorrows . On a world rumored to be a place of healing, the crew of Excalibur find an alien that acts as a confessor for passing travelers. What are your thoughts on this episode? Let us know via email […] The post The Epsilon Three Episode 130 – The Path of Sorrows appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 129 – Patterns of the Soul

ESO Network – The ESO Network

Play Episode Listen Later Jun 30, 2024 37:45


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Patterns of the Soul . The crew travel to a world named Theta 49 to investigate the possibility that the Drakh plague may have spread beyond Earth. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or find […] The post The Epsilon Three Episode 129 – Patterns of the Soul appeared first on The ESO Network.

Next in Marketing
The View on Retail Media - and the State of Targeting - from Europe

Next in Marketing

Play Episode Listen Later Jun 25, 2024 22:14


Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media. Takeaways• Retail media is at the crossroads of multiple digital dimensions and has seen a significant acceleration in recent years.• There is confusion around the potential applications of retail media outside of retail and whether companies should in-house the work or work with third parties.• Privacy regulations, such as GDPR, play a crucial role in the European market, and Epsilon focuses on creating campaigns for individuals while ensuring GDPR compliance.• Measurement in retail media is a key point of discussion, and identity resolution is essential for accurate tracking and attribution.• Staying above the noise in the industry requires delivering honest and humble messages and explaining the value and impact of the work being done. Guest: Alban VillaniHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

ESO Network – The ESO Network
The Epsilon Three Episode 128 – Each Night I Dream of Home

ESO Network – The ESO Network

Play Episode Listen Later Jun 23, 2024 33:25


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Each Night I Dream of Home. A Warlock-class destroyer drops off two passengers onto Excalibur with instructions to take them to Earth. On the way, the crew take a risk by stopping to rescue a Starfury and Elizabeth Lochley. On arrival at […] The post The Epsilon Three Episode 128 – Each Night I Dream of Home appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 127 – The Well of Forever

ESO Network – The ESO Network

Play Episode Listen Later Jun 16, 2024 27:18


The Epsilon Three bring you their review of the Babylon 5 Episode: The Well of Forever . Galen takes control of Excalibur and goes in search of a mysterious place in hyperspace known as the “Well of Forever”, where he claims “powerful energies intersect”. However, it is revealed that Galen has more personal reason to […] The post The Epsilon Three Episode 127 – The Well of Forever appeared first on The ESO Network.

ESO Network – The ESO Network
The Epsilon Three Episode 126 – Visitors From Down the Street

ESO Network – The ESO Network

Play Episode Listen Later Jun 9, 2024


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: Visitors From Down the Street . Excalibur detects a distress call and picks up a saucer-shaped life pod. Although never having seen the race before, the two individuals inside claim humans have corrupted their government and ruined lives on their homeworld. What are […] The post The Epsilon Three Episode 126 – Visitors From Down the Street appeared first on The ESO Network.

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The Epsilon Three Episode 125 – The Long Road

ESO Network – The ESO Network

Play Episode Listen Later Jun 2, 2024


The Epsilon Three bring you their review of the Babylon 5 Episode: Ep4 The Long Road . Earth’s strip mining of a peaceful planet causes an environmental hazard to the population, who have rejected technology in favor of a more traditional lifestyle. However matters are complicated when the local population begin taking hostages from the […] The post The Epsilon Three Episode 125 – The Long Road appeared first on The ESO Network.

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The Epsilon Three Episode 124 – The Memory of War

ESO Network – The ESO Network

Play Episode Listen Later May 26, 2024


The Epsilon Three bring you their review of the Babylon 5: Crusade Episode: The Memory of War . The crew visits a planet where the inhabitants were wiped out in a war 100 years ago. What are your thoughts on this episode? Let us know via email at theeepsilonthree@gmail.com or find us on The Epsilon […] The post The Epsilon Three Episode 124 – The Memory of War appeared first on The ESO Network.

how did i get here?
Episode 1376: Open2.o

how did i get here?

Play Episode Listen Later Apr 12, 2024 92:58


Hello friends! Matt Muehling, Christina Steele and Michael Davila from Austin cinematic, prog-rock band Open2.o are my guests for episode 1376! Their latest single, "Epsilon", which you'll hear on the show, is available wherever you stream or download your music. Go to o2oband.com  for music, videos, show dates and more. We have a great conversation about getting a music education, the story behind the name, finding their sound, how they compose music, being a progressive band in the Austin scene, playing in cover bands vs. original bands, and much more. I had a great time getting to know these talented folks. I'm sure you will too. Let's get down!   Check out Todd V. Wolfson for all of your photography needs HERE! If you feel so inclined. Venmo: www.venmo.com/John-Goudie-1  Paypal: paypal.me/johnnygoudie

StarDate Podcast
The Crow

StarDate Podcast

Play Episode Listen Later Mar 30, 2024 2:14


The stories behind the constellations don't always match the pictures we see in the sky. Consider Corvus, which rises in the southeast in mid-evening. In Greek mythology, it represented a naughty crow. The god Apollo sent the crow to fetch a cup of water. Instead, Corvus spent days gorging on fresh figs. He then grabbed a water snake and told Apollo that it had kept him from completing his task. Apollo knew the crow was lying, so he flung Corvus, the cup, and the snake into the sky. To modern eyes, though, the crow's brightest stars form the outline of a sail. Going clockwise from the sail's highest point as it rises, the stars are Delta, Gamma, Epsilon, and Beta Corvi. A couple of the stars are binaries, with two stars bound together by gravity. But the main stars in those systems, and the single stars in the other two, have a lot in common. They're all bigger, heavier, and brighter than the Sun. And at least three of them are late in life. They've used up all or most of the original hydrogen fuel in their cores. That's made the stars puff up, which has made them shine much brighter. Astronomers aren't sure about the fourth star. It might be in the same phase of life as the others. On the other hand, it might be quite young — just settling into life as a mature star. Look for the sail — or the crow — in the southeast after about 9:30 or 10. It's due south after midnight. We'll talk about the crow's water cup tomorrow. Script by Damond Benningfield

Rebel FM
The Rebel FM 2023 Game Music Spectacular

Rebel FM

Play Episode Listen Later Jan 1, 2024 319:05


It's that time again (actually a little past, but hush): we're here to chat about our favorite video game music of 2023, so grab a decent pair of headphones and get comfy as we dive into over five hours and almost 90 tracks featuring some of the best scores and soundtracks from a banner year for video games. If you feel so inclined, you can tip for the episode at ko-fi.com/aegies.  Happy new year!  Pizza Tower (Ronan "Mr. Sauceman" de Castel, pseudonymous ClascyJitto)   It's Pizza Time! Oregano UFO Calzonification  Dead Space (Jason Graves with additional contributions from Trevor Gureckis) - Zero Gravity  Tram Station Wild Hearts ( Junya Ishiguro, Masashi Hamauzu, Daisuke Shinoda. Ippo Igarashi, Modanqing Zhu) Entering Minato  Kingtusk/Icetusk  Wo Long: Fallen Dynasty (Kenichiro Suehiro) Wo Long  Unreal  Might and Valor  Bayonetta Origins: Cereza and the Lost Demon (Aoba Nakanishi, Hitomi Kurokawa,  Masahiro Miyauchi, Rina Yugi) Title  Friend   Together in the Moonlit Forest  Have a Nice Death (Caisheng Bo, Yann Cleophas, and Alexis Laugier)  Main Menu  Addictions Department  Arena (Addictions Department)  Resident Evil 4 (Kota Suzuki)  Baile de la Muerte  Shooting Range  Save Theme  Dredge (David Mason) Main Theme  The Twinned Town  The Collapsed Town  Dead Island 2 (Ryan Leo Williams) Looks Like You're the Star of the Show Now  The Bachelorette Party from Hell  Star Wars Jedi: Survivor (Stephen Barton, Gordy Haab) The Forest Secret  Beneath the Cantina  The Campfire   System Shock (Jonathan Peros) Containment Failure Warning  X22 Interlocks Engaged  Demodulation  Diablo IV (Ted Reedy, Leo Kaliski) Main Menu  Nevesk  Jirandai  Aliens: Dark Descent (Doyle Donehoo) Desperate Escape  Mars First Logistics (Dan Golding) On the Job  Anti Gravity Device  Dense Matter  Final Fantasy XVI (principally composed by Masayoshi Soken, with additional tracks by Takafumi Imamura, Daiki Ishikawa, Saya Yasaki, and Justin Frieden) Land of Eikons  No Risk, No Reward  Winter's Bound - Shiva Theme  Dave the Diver (D'Anthoni Wooten, Jukio Kallio) The Blue Hole   Darker Trenches  Timeworn Tunnel  Oxenfree II: Lost Signals (Andrew Rohrmann/scntfc) Epsilon  To the Island  Lift  Pikmin 4 (Kenta Nagata, Asuka Hayazaki, Soshi Abe) Title Theme   Giant's Hearth  Remnant 2 (Rob Westwood) - On Our Way to Ward 13 Eastport - Conversation  You've Been a Good Friend Disney Illusion Island (David Housden) -  Illusion Island Mazzy's Theme  Downtown Gizmopolis  Venba (Alpha Something) -  Nee Dhaane  Baldur's Gate 3 (Borislav Slavov) -  Main Theme Part 1  Mind Flayer Theme  Nightsong Armored Core VI: Fires of Rubicon (Kota Hoshino, Shoi Miyazawa) - Giant Killing  Destroy the Ice Worm  Starfield (Inon Zur) -  Into the Starfield  First Flight  Death and Crimson  Lies of P (Yeakun Yoo)  Main Menu  Feel  Hotel Krat  Mortal Kombat 1 (Wilbert Roget, II)  A New Era  Wu Shu Academy  The Flesh Pits  Assassin's Creed Mirage (Brendan Angelides) -  Ezio's Family - Mirage Version  A New World Awaits  Body and Soul  Marvel's Spider-Man 2 (John Paesano)   Greater Together  A Second Chance Trouble at Home  Super Mario Bros. Wonder (Koji Kondo, Shiho Fujii, Sayako Doi, Chisaki Shimazu) -  Welcome to the Flower Kingdom  Overworld (Elephant Mix)  Piranha Plants on Parade  Alan Wake II (Teemu Javanainen, Jussi Tiainen, Sindri Már Sigfússon, Sam Lake) -  Follow You into the Dark featuring RAKEL  Wide Awake featuring Jaimes   Jusant (Guillaume Ferran)  Jusant  Finisterre  9C+  Thirsty Suitors (Marksye) -  What's Your Thirstsona  Nylon Empire   No Goodbye  Avatar: Frontiers of Pandora (Pinar Toprak) -  The Wildwoods  To Be Chosen