Podcasts about adweek podcast network

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Best podcasts about adweek podcast network

Latest podcast episodes about adweek podcast network

BRAVE COMMERCE
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities

BRAVE COMMERCE

Play Episode Listen Later Dec 26, 2023 25:34


With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO's Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision-making moments.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding with Books with Mindy Gibbins-Klein

Let's Talk About Brand

Play Episode Listen Later Oct 16, 2023 38:56


Have you ever wanted to write a book?This week's episode has the goods on personal branding and book publishing. If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to? Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well. Tune in as we chat about:[01:42] Is publishing easier or harder these days?[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?[10:39] What are some ways that writing a book can be part of an overall personal branding strategy? [16:51] What commonalities are seen in books that are well-leveraged within personal brands?[28:18] How did writing a book impact Mindy's own career?[33:37] What are some things you should consider before starting to write your book?Contact Mindy Gibbins-KleinBook Midwife - https://bookmidwife.com/MindyGK - https://mindygk.com/Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Branding and AI with Chris Carr

Let's Talk About Brand

Play Episode Listen Later Oct 9, 2023 31:43


One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that's how good the information is!)So today's topic I have avoided as long as I could and it is now at the point where I can't ignore it anymore (especially as the social platforms are starting to incorporate it to). Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO. Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.Tune in as we talk about:[03:29] How is Artificial Intelligence (AI) defined? [05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.[11:36] How do you use the AI to know more about your audience?[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?[20:49] How is AI impacting SEO performance on content creation?[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?[27:07] What are three ways brands can get started using AI to help them with their branding efforts?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Becoming the Brand with Jack Appleby

Let's Talk About Brand

Play Episode Listen Later Oct 2, 2023 36:00


Welcome to the Season 4 premiere of Let's Talk About Brand! I've been talking to today's guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can't wait to share with you the lessons he's learned along the way.If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.I am excited to welcome Jack Appleby! Tune in as we talk about:[00:00] Introductions[01:43] Welcome Jack Appleby![04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?[34:13] What three things does Jack recommend you do to grow your LinkedIn community?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Great Fail
TGF Presents: Marketing Vanguard

The Great Fail

Play Episode Listen Later Sep 21, 2023 46:57


As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Jenny Rooney, Adweek's first chief experience officer, Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we'll dive into what's driving the decision-makers of today to move the needle of some of the world's most exciting brands in incremental or monumental ways.In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode of Marketing Vanguard to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.Listen and subscribe to Marketing Vanguard on Apple Podcasts or find it on Spotify. Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad
How the Kansas City Chiefs Are Winning On and Off The Field

Yeah, That's Probably an Ad

Play Episode Listen Later Sep 5, 2023 30:27


Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by Lara Krug, cmo and EVP of marketing at Kansas City Chiefs. The Chiefs are winners on the field and off, as seen in the fandom that has surged throughout the years, thanks to charismatic players in the spotlight and multiple Super Bowl wins. The group chats about the whirlwind of the marketing team's journey, how to balance the brand's story while still keeping the NFL's narrative present, and why the first tailgate of this season will be a big one for Kansas City. Hosted on Acast. See acast.com/privacy for more information.

Metaverse Marketing
Avery Akkineni

Metaverse Marketing

Play Episode Listen Later Aug 17, 2023 26:40


In this special bonus episode, Cathy sits down with Avery Akkineni, President of Vayner3. At Vayner3, Akkineni is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior.During the conversation, they discuss her work, what she thinks about AI, and her vision of the future.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Brand Season 3 Finale with Pat Flynn

Let's Talk About Brand

Play Episode Listen Later Jul 24, 2023 27:46


It's the season 3 finale of Let's Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community. Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.Tune in as we talk about:[00:00] Introductions[02:21] Let's clarify this, what is passive income (and what is it not)?[06:45] What was Pat Flynn's first entrepreneurial venture?[4:24] Learn more about some of Pat's income streams[10:26] How did Pat start to build his personal brand?[14:47] How did Pat move his personal brand into a company brand?[21:46] Pat tells us about the development of Deep Pocket Monster.[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Branding from Within with Kimmy Scotti

Let's Talk About Brand

Play Episode Listen Later Jul 17, 2023 31:03


Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.Today's guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.Tune in as we talk about:[00:00] Introductions[03:34] On a personal level, what are some brands that were part of Kimmy's earliest experiences with brand affinity?[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.[10:01] How did Kimmy become an investor and start 8VC?[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?[16:21] How does Kimmy advise on brands that are not in her area of expertise?[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding with Consciousness with Jonathan Trimble

Let's Talk About Brand

Play Episode Listen Later Jul 10, 2023 32:23


In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of providing opportunities for consumers to engage with brands beyond purchasing products. He also shares his hope for a future where regenerative business models dominate. The episode wraps up by talking about the challenges faced by founders in maintaining their well-being and balancing their mission with self-care and how And Rising is helping. Tune in as we talk about:[00:00] Introductions[02:49] Jonathan tells us about what And Rising is all about and what conscious branding and conscious companies mean to them.[07:09] How do brands drive consumption of their products while also framing it as something that will actually is making a perceptible difference in the world?[10:15] How does And Rising make sure that the brands they are working with aren't just talking the talk, but are actually walking the walk of consciousness as a brand?[15:08] How much of the operational details should be shared with the consumer when marketing and branding a conscious brand?[19:28] How do companies make sure they don't niche down too far into only the most hardcore consumers with their messaging?[20:36] What are some ways that brands can get consumers engaged that don't include purchasing?[25:51] How do founders of conscious brands differ from ordinary founders?[29:19] How does And Rising work with founders to make sure that they're not just making the world a better place, but that they're able to be in a good place in the world as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding with Action with Tamsen Webster

Let's Talk About Brand

Play Episode Listen Later Jul 3, 2023 37:33


It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let's face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.   Today's guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.Tune in as we talk about:[00:00] Introductions[03:12] What is a brand?[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?[34:08] In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding with Influencers with Yash Chavan

Let's Talk About Brand

Play Episode Listen Later Jun 26, 2023 32:47


Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.   Today's guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Brand Conversation with Brooke Sellas

Let's Talk About Brand

Play Episode Listen Later Jun 19, 2023 31:23


This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.  You won't want to miss this conversation about conversations.Today's guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.Tune in as we talk about:[00:00] Introductions[02:40] How did conversations become the focus?[05:47] Should the social media team be separate from the customer care team and even the sales team?[07:39] What are the different types of conversation that happen with brands on social?[11:51] Is social media a sales channel or a branding channel?[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?[18:30] What are Brooke's feelings about the use of chatbots and AI in brand conversations?[22:45] When should brands step into conversations found through social listening?[24:57] In Brooke's opinion where should conversations take place on dark social or in public?[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversationsFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding and Culture with Dr. Marcus Collins

Let's Talk About Brand

Play Episode Listen Later Jun 12, 2023 34:36


Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today's branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today's guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action. Tune in as we talk about:[00:00] Introductions[02:41] How do we define culture?[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?[21:21] What is social contagion? How can brands learn for it to leverage its influence?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Empowered Branding with Tigz Rice

Let's Talk About Brand

Play Episode Listen Later Jun 5, 2023 34:23


Is there a connection between boudoir photography and branding photography? You bet there is!They both require you to be both vulnerable and confident enough to show up in your own way!Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here's who I am, here's what I stand for and what I am all about.But how does that empowerment come across in your brand photography? Tune in to find out.Today's guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures. Tune in as we talk about:[00:00] Introductions[03:03] How did Tigz become an empowerment photographer?[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first? [08:23] What is it about capturing our image that freaks people out so much?[09:26] How a photograph express the why as a person or their business?[11:39] What is the difference between a headshot and a branding photo?[13:07] How should you prepare for a branding shoot?[15:40] What is a lifestyle shoot and why should you have one for your personal brand?[19:37] How is the act of showing up in a different way for our brand photography, empowering?[21:09] How can you use the images from a branding shoot?[23:26] What are ways that you can bring personal elements into a branding shoot that won't muddy your message?[21:09] How can you use the images from a branding shoot?[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad
The Rise of Reality Television

Yeah, That's Probably an Ad

Play Episode Listen Later Jun 5, 2023 27:35


In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk the surge (or re-surge) of reality television in today's world. Adweek Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley share more on the history of writers' strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to take the research a click deeper to truly insert themselves in the conversations amongst these niche communities of reality tv. Hosted on Acast. See acast.com/privacy for more information.

Metaverse Marketing
Gary Vaynerchuk

Metaverse Marketing

Play Episode Listen Later Jun 1, 2023 24:34


In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur & chairman of VaynerX. During the conversation, they discuss everything from Metaverse, Web3, AI, and beyond.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding and Persuasion

Let's Talk About Brand

Play Episode Listen Later May 29, 2023 29:36


Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you're not sure then you're in the right place. Today we're talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.Today's guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of MekanismTune in as we talk about:[00:00] Introductions[02:56] Jason defines for us what persuasion is. [05:21] The art of persuasion has changed over the years. What does it look like now?[06:52] People hate ads but love brands. What does that mean for you and your brand?[10:18] How is your brand's soul connected to persuasion and branding?[14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money?[18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with?[22:09] What does your brand need to be persuasive?[23:58] If your brand is failing to catch, do you know where to look?[27:08] Jason and I both define brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding Your Offer with Janine Coombes

Let's Talk About Brand

Play Episode Listen Later May 22, 2023 26:30


Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.Tune in as we talk about:[00:00] Introductions[2:23] How Janine got started with helping people define their offers.[5:48] Why is it important to niche down?[8:01] How do you find out more about your audience and what they really need?[12:25] Let's talk about pricing your offer![19:14] Once you have an offer, how do you make sure it sells?[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Building Your Brand Through Speaking with Bri Williams

Let's Talk About Brand

Play Episode Listen Later May 15, 2023 29:49


On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.[0:00] Introductions[3:40] How did speaking become Bri's business?[5:49] How do you know you are ready for a speaking career?[9:56] How do you focus your talk so you don't overwhelm your audience?[13:07] Why you should be marketing your business through speaking[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?[23:18] What assets do you need to have in place to begin speaking?[25:28] What are two things that people commonly struggle with when they start speaking?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About The Evolution of Brand Experience

Let's Talk About Brand

Play Episode Listen Later May 8, 2023 36:12


Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?[20:46] How were brands adopting the early phases of social media? [25:01] What is really exciting about Web3?[29:36] What should brands not ignore as we move into the latest phase of brand experiences?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Leveraging PR for Brands

Let's Talk About Brand

Play Episode Listen Later May 1, 2023 29:03


You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition. So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts. [0:00] Introductions[2:50] What does it mean when someone says “get your brand ‘out there'”?[4:01] What is the role of PR? And how is it different from marketing?[5:22] Who does a PR campaign focus on?[7:11] What do brands need to have in place to take full advantage of a PR campaign?[8:58] How can PR and marketing work together to promote your brand?[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?[13:25] Do influencers play into a PR campaign? [15:19] How can events be leveraged effectively to market your brand? [19:50] Should your brand consider events as part of their marketing?[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?[23:28] How does storytelling factor into a PR campaign?[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Big Branding for Small Business

Let's Talk About Brand

Play Episode Listen Later Apr 24, 2023 30:00


This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of. I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes. Listen in to learn:[2:13] What does Erik do to help companies with their marketing and branding?[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?[6:59] How can smaller brands gain trust if they don't have a large budget?[8:41] What are some ways that smaller businesses can get press opportunities?[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?[12:09] What factors make a brand fun to work with at Hawke Media?[13:47] What are some common factors that indicate that a company is primed for growth?[15:47] When is the right time for a brand to outsource their marketing to an agency?[17:16] Why is it better to hire an agency than to build an in-house marketing team?[18:58] What other opportunities do big companies have access to that smaller companies might not have?[21:58]What are some of the best ways that a brand can get ROI from social media?[23:58] What can big brands and smaller brands learn from each other?[25:41] What three things are most important when building a brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding a Micro-Niche with Melissa LuVisi

Let's Talk About Brand

Play Episode Listen Later Apr 17, 2023 31:36


This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today's guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche. Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology. Listen in to learn:[2:19] What has been Melissa's interesting career journey?[4:05] What does a strategy office do?[5:12] How did Melissa transition from larger niches into the micro-niche of dental practitioners? [7:48] How do you build a following for a micro-niche?[9:48] What has been her strategy behind the frequent rebranding?[12:27] Where did Melissa first start when she started branding a micro-niche?[17:07] What is the difference between marketing a large B2C niche and a B2B micro-niche?[19:40] What does Melissa believe is the next thing that companies should lean into to get their brand out there?[23:51] What are some things that bigger companies might learn from smaller ones and smaller companies could learn from the bigger ones about branding?[26:47] What can B2C and niche B2B learn from each other as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Lets Talk About Branding for Executives with Ashley Faus

Let's Talk About Brand

Play Episode Listen Later Apr 10, 2023 33:19


Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in to learn:[3:10] What is thought leadership?[5:42] What are the benefits to developing internal thought leadership?[7:22] What is one reason companies are hesitant to develop thought leaders?[10:03] How does Ashley's role as a product marketer make her the perfect person to develop thought leaders?[13:46] How should a company select its thought leaders?[17:01] What are the best platforms or outlets for new thought leaders?[20:34] How does Ashely help to develop thought leaders?[22:16] How does Ashley work with new thought leaders to move beyond one piece of content?[25:09] What are some of the benefits Ashley has seen from developing thought leaders?[27:43] What can a smaller company do to begin to develop thought leaders?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill

BRAVE COMMERCE

Play Episode Listen Later Apr 4, 2023 23:37


CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Brand Sustainability with Katie Klencheski

Let's Talk About Brand

Play Episode Listen Later Apr 3, 2023 31:05


"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.Listen in to learn:[2:50] How is sustainability defined?[5:21] What is cause-washing and how can companies avoid it?[7:55] What do different generations expect when it comes to sustainability?[10:14] Can small changes really have an impact?[13:03] Why is it so hard for companies to change and is it really worth the effort?[15:05] Is absolute sustainability possible? [18:43] Are consumers focused on the right things when considering sustainable brands?[22:16] What practices are emerging among companies?[25:43] How can companies stand out when sustainability is expected and not a differentiator? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Thought Leadership with Katie McKiever

Let's Talk About Brand

Play Episode Listen Later Mar 27, 2023 31:44


"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Branding and Networking with Beth Granger

Let's Talk About Brand

Play Episode Listen Later Mar 19, 2023 28:20


A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Open Gym With PepsiCo

Young Influentials

Play Episode Listen Later Mar 17, 2023 26:19


A sporting event is nothing without snacks like our favorite sodas and chips. What many don't know is the brands beyond our favorite halftime foods do so much more beyond the game, like sponsorships to elevate marginalized communities and amplify women in sports. In this episode, we hear from Erica Smith, senior manager of sports marketing at PepsiCo, as she explains how the company is supporting causes beyond the game and why she considers this to be her dream job.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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BRAVE COMMERCE
Flashback: Katie Kirkpatrick of Bacardi on the integration of marketing and sales in alcohol eCommerce

BRAVE COMMERCE

Play Episode Listen Later Mar 14, 2023 20:42


Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-store. This stresses integrating marketing and sales to win and making customer connections across all channels.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding and Surrender with Kute Blackson

Let's Talk About Brand

Play Episode Listen Later Mar 13, 2023 35:01


So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Change The Record With Kenny Vaccaro

Young Influentials

Play Episode Listen Later Mar 7, 2023 47:04


When it comes to many pro athletes, people always wonder what will be next for them after they retire. Some become sports commentators, while others choose a different path, like former NFL safety Kenny Vaccaro. Last December, Vaccaro announced his retirement from the NFL to focus on his professional esports organization, Gamers First. In this episode, Vaccaro shares his journey to NFL, how Gamers First puts mental and physical health at the forefront and advice for changing careers.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Branding Boldly with Robin Albin

Let's Talk About Brand

Play Episode Listen Later Mar 6, 2023 32:04


No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Leveling the Virtual Playground With 3Quality

Young Influentials

Play Episode Listen Later Feb 28, 2023 28:32


When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea for that demographic. However, companies and organizations are looking to diversify the space and help others gain access to it. That's exactly what Nicole Franklin is on a mission to do as the co-founder and COO of 3Quality. 3Quality believes that every human is equal, regardless of social status or background. With this philosophy, the crypto company has found various ways to give back. Through partnerships, charity platforms and more, circulating the wealth in cryptocurrency to those less fortunate is the company's primary goal.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Young Influentials
Creating Cultural Relevance With Worthi

Young Influentials

Play Episode Listen Later Feb 27, 2023 36:22


When was the last time you saw a piece of marketing and felt the brand missed the mark? That situation tends to happen when brands market to diverse audiences without truly understanding them and doing research prior. When marketing to various communities, it's important for a brand to include those audiences in the entire process and get feedback to make sure the marketing and branding resonates with the target audience. In this episode, Myles Worthington, founder of the ethnographic marketing, communications, and content company Worthi discusses how he helps brands attract and retain diverse consumers.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Let's Talk About Brand
Let's Talk About Building An Empowering Personal Brand with Allison Walsh

Let's Talk About Brand

Play Episode Listen Later Feb 27, 2023 34:44


Self-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding With Sound & Motion with David O'Hearns

Let's Talk About Brand

Play Episode Listen Later Feb 20, 2023 32:49


We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Opening the Door to The Shade Room

Young Influentials

Play Episode Listen Later Feb 17, 2023 61:45


For many, keeping up with celebrities' lives is fun and entertaining. With the rise of social media, many find out who's dating who and other news from various platforms like Instagram. In this episode, founder and CEO of The Shade Room Angie Nwandu joins to share how the concept stemmed from her wanting to share her honest opinion about celebrity news and what the future holds for the media company.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Young Influentials
Redefining "link in bio" with Linktree

Young Influentials

Play Episode Listen Later Feb 14, 2023 39:11


As social media grew, people wanted to start displaying their websites and other important links on the profile of various social platforms to turn visitors into followers. Before Linktree, you could only display one link on your page. Now, creators, influencers and businesses can create a Linktree account that serves as a source to display multiple links in one like books, podcasts, merch and so much more! CEO and founder Alex Zaccaria joins to explain how the platform came about and how its allowing users to share more about themselves in one link.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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Young Influentials
Down, Set, Hike! A Look at the NFL's Marketing

Young Influentials

Play Episode Listen Later Feb 7, 2023 28:24


We all know that football season comes once a year, but how does the NFL keep fans engaged year-round? And what goes into marketing for each Super Bowl. In this episode, Joshua Rabenovets, Vice President of Marketing Strategy, Performance, and Technology at the NFL, shares how the NFL has become more “fan-centric,” how marketing for the Super Bowl differs from others and so much more.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Let's Talk About Brand
Let's Talk About Branding Your Superpowers with Dana Bowling

Let's Talk About Brand

Play Episode Listen Later Feb 6, 2023 36:38


You don't need a fancy origin story to be "super"—you already are!Dana Bowling tells us how to figure out what makes ordinary ol' you simply MARVEL-ous by figuring out your own superpowers—then wearing them like a badge of honor (or even a cape!).Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad
Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 30, 2023 45:13


In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second chance.Later in the episode, Miller is joined by co-host and community editor Luz Corona to celebrate the 300th episode of the podcast!Follow Colin on Twitter: @colmeetsworldFollow Shannon on Twitter: @ShannonL_MillerSubscribe to Young Influentials and Off Madison on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com Hosted on Acast. See acast.com/privacy for more information.

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Yeah, That's Probably an Ad
APN Spotlight: Let's Talk About Brand

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 23, 2023 34:08


On this week's special bonus episode of Yeah, That's Probably an Ad, we are spotlighting another new series from the Adweek Podcast Network! Hosted by Christine Gritmon, Let's Talk About Brand is a weekly expert interview series featuring conversations with experts to help you level up your personal brand.During this episode, Christine sits down with Andy Crestodina who shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform! Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad
Introducing Touch of Truth with Jackie Cooper

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 10, 2023 42:45


Welcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier.In episode one, host Jackie Cooper sits down with fluid fashion designer Harris Reed, creative director for French fashion house Nina Ricci. During the episode, they discuss how Reed has trailblazed design, creativity, gender fluidity, and advocacy. They also discuss the trials and tribulations of working in the fashion industry, sustainability, and how to address Gen Z without being canceled. Subscribe to Touch of Truth on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our host on Twitter: @JackiePRCooperAnd if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Jim Mollica of Bose on storytelling, consumer insights, and content creation

BRAVE COMMERCE

Play Episode Listen Later Dec 20, 2022 22:45


On this episode of BRAVE COMMERCE, Jim Mollica, Chief Marketing Officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Jim shares his experiences of marketing a product in the entertainment, apparel, and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries. He then shares Dr. Bose's success with this strategy. Jim shares how first-party insight data helped him and his team clearly define who Bose wants to serve and ultimately the mission and vision of the company. He then says his partnership with Bose's product team helped him develop a single voice of the consumer. With the content being associated with one core voice, Jim says that he and his team are able to optimize content creation where they can learn even more insights to develop clear brand messaging. The Takeaways: Storytelling is a powerful way to drive consumer engagementData should support your brand's mission and visionContent creation and clear brand messaging take products to the next levelSubscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Jay Sethi of Diageo on authenticity, analyzing macro trends, and adapting to new cultures

BRAVE COMMERCE

Play Episode Listen Later Dec 13, 2022 28:42


During this conversation, Jay Sethi, CMO of Diageo Beer Co at Diageo paints a picture of multicultural neighborhoods sharing the foods and flavors they love thus expanding one another's tastes and perspectives. Jay backs up this idyllic vision with a unique approach to following immigration data to predict consumer trends. He speaks to serving “the total American consumer” with authenticity and empathy. Using the example of Diageo's acquisition of Lone River Ranch Water he discusses shaping the future of your category in a way that reflects culture in the best possible way. Heritage, he says, helps brands secure and sustain a place in the hearts and minds of their customers.When you take the time to expose yourself to the full spectrum of American communities - whether you are a marketer, business dev leader, agency exec, or in any other role - you develop a deeper understanding of America's amazing diversity (in the most literal sense of that word). This understanding will shape your product development, your marketing messages, and your corporate roadmap in meaningful ways that drive growth and customer loyalty.Looking to the future, he sees the emerging buying power of Gen Z as the force to follow in determining the next steps for your brand strategy.The Takeaways:Immigration data is an often overlooked predictor of consumer trendsTaking a multicultural approach to your brand strategy drives growth and retentionGen Z prizes authenticity and their buying power is only increasingSubscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities

BRAVE COMMERCE

Play Episode Listen Later Dec 6, 2022 25:34


With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO's Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision making moments.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Anton Vincent of Mars on brand experience, sustainability, and consumer relationships

BRAVE COMMERCE

Play Episode Listen Later Nov 29, 2022 23:23


On this episode of BRAVE COMMERCE, Anton Vincent, President of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Through brand experience, consumers can often develop an emotional attachment to their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. Vincent shares his views on why he believes brands must consider how they can affect people's lives. Specifically, he mentions the sustainability journey Mars is on and their progress regarding wastewater treatments and packaging. Moreover, Vincent shares examples of how he and his company go beyond product marketing by focusing on consumer relationships. He juxtaposes the “consumer relationship” with the “customer relationship,” speaking on the importance of creating an experience for the consumer. He then shares a personal experience when he truly understood the consumer and had compassion for them. Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Great Fail
Bonus Episode: Introducing Metaverse Marketing

The Great Fail

Play Episode Listen Later Nov 3, 2022 28:53


The Great Fail is taking a break this week. Instead of normal programming, The Great Fail is hosting Metaverse Marketing, another podcast series in the Adweek Podcast Network. In this Season 2 premiere, host Cathy Hackl, metaverse and web3 strategist, dives into how the metaverse is changing our world both on and offline. Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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