Podcast appearances and mentions of rachel tipograph

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Erin Price, General Manager of Consumer Products at Sargento. Erin shares how Sargento's identity as a family-owned business has shaped its category leadership, commitment to long-term value, and approach to consumer-driven innovation.Erin discusses how the company's newest brand platform, “The Sargento Family Promise,” is rooted in transparency and trust, and how deep consumer insights, rather than fleeting trends, guide the development of new products. She also offers her perspective on recruiting top CPG talent to Wisconsin, managing through change, and developing the next generation of business leaders.Key takeawaysA long-term mindset enables more meaningful innovation and stronger retailer relationshipsConsumer trust is earned through consistency, transparency, and product qualityData is only powerful when paired with focus, agility, and real-time consumer understanding Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, Chief Marketing Officer at 818 Tequila. Kathleen shares what it's like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S.She discusses the importance of honoring Jenner's creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. From NASCAR partnerships to platform-native content, Kathleen reveals how 818 is growing both brand love and business outcomes simultaneously.Key takeawaysBuilding a lifestyle brand requires close creative alignment between founder and CMOYounger consumers want versatility and intentionality in what they drink and how they shopDigitally native strategies are essential in regulated industries like alcohol, where compliance and shoppability must go hand in hand Hosted on Acast. See acast.com/privacy for more information.

DescriptionIn this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstadter speak with Colleen Orani, Vice President of Global Marketing at Energizer Holdings. Colleen shares how Energizer moved from a fragmented media structure to one unified under a single leader, combining national media, shopper marketing, and content development.She discusses the realities of leading marketing across brands with very different consumer behaviors, from impulse buys like batteries to more considered purchases like auto care. Colleen offers a transparent look into how Energizer is balancing long-term strategy with rapid fire execution, all while managing evolving retailer relationships and media investments.Key takeawaysA unified approach to national and retail media enables stronger consumer engagement across all stages of the purchase journeyCategories require tailored media strategies – impulse brands are “clicky,” while others demand deeper “scrolly” contentDriving shared accountability across marketing, sales, and content teams ensures adaptability in a volatile market Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Alison Levin, President of Advertising and Partnerships at NBCUniversal. With more than a decade of experience shaping the connected TV landscape, Alison shares how NBCUniversal is combining premium content, retail data partnerships, and shoppable formats to deliver results for today's commerce-driven marketers.Alison discusses what advertisers should expect from their CTV investments, how NBCUniversal is partnering with platforms like Instacart and Walmart Connect to prove incrementality, and why streaming environments must be evaluated beyond reach alone.Key takeaways:Not all streaming is created equal – evaluating content environments is critical for effective media planningCommerce activations tied to premium content are already driving seven-figure product salesReal-time attribution and optimization are reshaping how TV advertising is bought, measured, and scaled Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Randi Jachino, Vice President of Marketing (US & Canada) at Prestige Consumer Healthcare. With a portfolio spanning over 25 brands across categories like oral care, motion sickness, and women's health, Randi shares how she applies both analytical and creative thinking to manage diverse consumer needs and business goals.From starting her career as a CPA to leading marketing for powerhouse brands like Dramamine, DenTek, and Summer's Eve, Randi discusses how to build brand equity without losing sight of immediate performance. She unpacks how Prestige strategically prioritizes brands within the portfolio, adapts to the realities of tariffs, retail pressure, and social virality, and ensures that upper-funnel and lower-funnel tactics work hand in hand.Key takeaways:There is no one-size-fits-all marketing strategy across a portfolio – each brand requires a tailored approach based on its role, category, and consumer mindsetBrand equity and short-term sales are not mutually exclusive – strong awareness drives stronger conversionRetail search and social content must align with the shopper's intent and category behavior, from product education to conversion readiness Hosted on Acast. See acast.com/privacy for more information.

Podcast Description:In this episode of BRAVE COMMERCE, Sylvia Buxton, President and CEO of Perfetti Van Melle Americas, joins hosts Rachel Tipograph and Sarah Hofstetter to explore how impulse brands like Airheads and Mentos are thriving in a digitally transformed retail landscape.Sylvia shares how her team is reimagining impulse marketing for both eCommerce and brick-and-mortar environments, adapting traditional trade spend strategies, and maintaining brand relevance in a world of evolving consumer behaviors. With a forward-thinking approach to media diversification, retail media integration, and category innovation, Sylvia offers a masterclass in leading through change while staying true to brand fundamentals.Key Takeaways:Impulse marketing must evolve – Digital shopping behaviors demand new approaches to staying top-of-mind at the point of purchase.Retail media blurs lines between trade and marketing – Collaborative ownership and clear accountability are key to navigating investments across the funnel.Consumer shifts present new opportunities – Changing health trends and digital habits require brands to innovate both products and engagement strategies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she's evolving the role of marketing inside a legacy CPG organization.Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates national media, retail media, and shopper marketing. She talks about the benefits of housing retail media within marketing, the power of consistent measurement through in-house MMM, and the importance of building modern marketing talent with agility, curiosity, and resourcefulness.Key TakeawaysMarketing must do more than storytelling – it must deliver consistent experiences across every consumer touchpointRetail media belongs within marketing when collaboration and shared metrics guide investment decisionsMeasurement and MarTech only work when paired with strong change management and hands-on training across the organization Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences.Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling. He also shares his perspective on luxury growth, retail media in a restricted category, and how Treasury approaches influencer marketing with authenticity.For anyone in a highly regulated or tradition-rich category, this episode is a valuable look into how collaboration and experimentation can unlock growth.Key TakeawaysCollaboration fuels innovation – Treasury Wine Estates leans on cross-functional teams to meet challenges in sustainability, regulation, and digital transformationLuxury is resilient – Wine brands like DAOU are thriving by connecting premium experiences with meaningful consumer occasionsRegulation demands creativity – Influencer partnerships, social experimentation, and retailer collaboration are critical to navigating advertising constraints Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on her nonlinear career journey from agency leadership to the Ferrero boardroom.Danielle shares how Ferrero's philosophy of “change by preserving” guides their approach to digital transformation, retail media, and brand building. Drawing from her deep agency experience, she discusses how to foster collaboration across internal teams and external partners, build adaptive marketing structures, and deliver growth for legacy brands while expanding into new categories.For marketers balancing tradition with innovation, this episode is filled with insight on staying relevant while staying true to your brand.Key TakeawaysPreserve Core Values While Adapting to Change - Ferrero's “change by preserving” philosophy ensures innovation and agility without compromising its foundational identity.Retail Media Requires Cross-Functional Collaboration - As retail media spans brand, trade, eCommerce, and shopper marketing, success depends on internal alignment and clear agency partnerships.Nonlinear Career Paths Build Stronger Leaders - Danielle's diverse agency background across media, planning, and innovation allows her to connect functions and lead integrated growth strategies. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Brad Feinberg, VP of Media, Digital, and eCommerce at Molson Coors Beverage Company, joins hosts Rachel Tipograph and Sarah Hofstetter to share how he is reshaping the role of marketing within a regulated industry by bringing together brand and performance, digital and traditional, creative and commerce.Brad explains how his team applies data, agility, and a consumer-first mindset across every touchpoint, including Super Bowl campaigns and Instacart product pages. With a unified structure and a focus on cross-functional skill building, Molson Coors is turning media investments into closed-loop growth opportunities and expanding into new categories like non-alcoholic beverages.For marketers looking to modernize their organizations, this episode offers a playbook for breaking down silos and building brands that drive results.Key TakeawaysBrand and Performance Are One - Treating brand-building and performance as two sides of the same coin leads to more impactful campaignsData Unlocks Influence - Leveraging real-time data earns a strategic seat at the table across marketing, sales, and retailStructure Drives Speed - Combining media, digital, and eCommerce enables faster execution and creates more career growth opportunities Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands.Josh explains why building emotional connections is now just as important as product innovation and how MGA is adapting to cultural trends, digital engagement, and retail media shifts. With iconic brands like Bratz, Little Tikes, LOL Surprise, and Miniverse, MGA is tapping into nostalgia, social media virality, and the rise of adult collectors to expand its audience beyond kids and parents. For marketers navigating rapidly changing consumer behaviors, this episode explores how to blend entertainment, retail, and social influence to drive brand longevity and sales.Key TakeawaysBrand Building is Bigger than Products – Emotional connections drive demand and long-term success.Retail and Social Must Work Together – Cultural moments and influencer engagement fuel conversion.Consumer Behavior is Changing Fast – Nostalgia, adult collectors, and digital communities are reshaping the toy industry. Hosted on Acast. See acast.com/privacy for more information.

Podcast DescriptionIn this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja's consumer first approach fuels rapid innovation, ensuring every product meets four key criteria: speed to market, superior performance, five star quality, and strong value. He explains how the brand's relentless focus on consumer insights, viral marketing, and omnichannel execution creates category defining products, from robot vacuums to slushy machines.For brands looking to drive innovation and win in retail, this episode provides insights into leveraging consumer feedback, optimizing go to market strategies, and integrating retail media with organic demand generation.Key TakeawaysConsumer First Innovation Wins – Every SharkNinja product must be faster, better, and higher quality than competitors.Five Star Ratings Drive Demand – Product excellence fuels organic reviews, search rankings, and omnichannel success.Virality is a Growth Engine – Social media insights shape product development and amplify consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a seamless consumer experience across channels.With a background spanning legacy CPG and digitally native brands, Steve offers a unique perspective on full-funnel marketing, measurement, and retail partnerships. He explains how Curology is using retail as a brand awareness engine, connecting physical shelf presence with its DTC prescription model to maximize consumer engagement and lifetime value.For brands navigating omnichannel expansion, this conversation offers actionable insights on balancing brand and performance marketing, integrating data for smarter decision-making, and fostering cross-functional collaboration. Tune in to learn how to future-proof your brand in the evolving retail landscape.Key TakeawaysRetail as a Brand Awareness Engine – Physical retail builds credibility and visibility while introducing consumers to a brand's broader ecosystem.Full-Funnel Marketing is Critical – Success in omnichannel requires seamless integration between brand-building and performance-driven strategies.Data-Driven Decision-Making Powers Growth – Understanding how investments in DTC and retail interact is key to optimizing profitability and consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG have transformed, why search rankings now rival prime in-store placements, and how brands must adapt to shifting consumer behaviors.With a decade of experience in category leadership, Ben shares how data-driven decision-making, cross-channel coordination, and agile responsiveness are essential for modern brand success. He discusses the changing role of syndicated data providers, the growing influence of retail media, and how companies like Coca-Cola, Keurig Dr Pepper, and Monster Energy are setting the standard for omnichannel excellence.Throughout the conversation, Ben offers valuable insights on bridging internal silos, empowering sales teams to think digitally, and reshaping organizational structures to meet the demands of today's marketplace. If you're a brand leader looking to win across in-store and online, this episode is packed with strategic takeaways you won't want to miss.Key TakeawaysThe Digital Shelf is the New Battleground – Just as eye-level placement dominates in-store, top search rankings are critical for online sales success.Cross-Channel Coordination is Essential – Winning in today's market requires seamless alignment across in-store sales, digital commerce, retail media, and category management.Curiosity and Agility Drive Success – Leaders who embrace data-driven decisions, organizational collaboration, and evolving shopper behaviors will outperform competitors in an ever-changing landscape. Hosted on Acast. See acast.com/privacy for more information.

At BRAVE COMMERCE Live in 2024, leading experts in media investment, Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, engaged in a candid debate on the evolving dynamics of brand media and retail media. Moderated by BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter, this insightful discussion unpacks how brands navigate budget allocation, performance measurement, and strategic alignment in a rapidly changing retail landscape.Farrah and Josh share how their organizations structure media investments, the challenges of defining retail media within broader marketing strategies, and the increasing role of first-party data, closed-loop attribution, and creative excellence in optimizing retail media spend. They also debate whether retail media should be held to the same standards as traditional brand media and how organizations can best structure teams to ensure cohesion, measurement rigor, and budget fluidity.From the latest trends in eCommerce, omnichannel marketing, and consumer data strategies to the future of media investment, this conversation offers invaluable insights for brands looking to maximize ROI in an era where digital and retail media are increasingly intertwined.Key Takeaways:Retail Media vs. Brand Media: How brands define and allocate budgets across national, retail, and digital channels to drive performanceRethinking Measurement: Why ROAS isn't enough and how incrementality, CLV, and brand lift are shaping modern media strategiesCreative & Media Maturity: The role of video, platform differentiation, and retailer partnerships in maximizing retail media effectiveness Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE Live, held in May 2024, brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, Founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, Director, Head of Industry, Retail & eCommerce at Meta, Veeral Shah, President & Chief Customer Officer of Nestlé Health Science at Nestlé, and Sam Gagliardi, EVP - eCommerce, Global Solutions at Circana.This engaging conversation delves into how demographic shifts, such as Gen Z's fluidity and Gen Alpha's diversity, are redefining commerce. The panelists explore the role of AI in personalizing consumer experiences, optimizing creative production, and driving innovation in supply chains. From the rising importance of real-time data to evolving retail media strategies, the discussion highlights actionable ways brands can adapt to these changes while focusing on ROI and market share.Discover how leaders across the ecosystem are preparing for the next five years of commerce by integrating cutting-edge AI, breaking down silos for better collaboration, and embracing omnichannel approaches to meet consumers where they are.Key Takeaways:Generational Shifts in Consumer Behavior: Learn how changes in demographics and culture influence consumer expectations and brand loyaltyAI as a Driver of Innovation: Explore how companies like Nestlé and Meta are using generative AI for creative personalization, R&D efficiency, and media optimizationOmnichannel Collaboration: Understand the importance of integrating real-time data, retail media, and personalized strategies to create seamless consumer experiences Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health. Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits available to 35 million Americans over 65 is reshaping the commerce landscape for brands, retailers, and health plans alike.Discover how Soda Health leverages innovative fintech solutions to connect health benefits to retail and CPG opportunities, enabling seniors to make preventative purchases ranging from OTC medications to healthy food options. Julie and Jared discuss how retailers are stepping up to engage this high-value demographic, and why brands need to act now to capture their share of this burgeoning market.With real-world insights into evolving consumer health trends, actionable advice for brands, and a vision for the future of personalized health benefits, this episode is a must-listen for those ready to innovate at the intersection of health, commerce, and consumer behavior.Key Takeaways:Understand the Opportunity: Discover how $30 billion in Medicare Advantage dollars can fuel incremental sales for brands and retailersEngage the 65+ Consumer: Learn how to connect with this growing, health-focused demographic in meaningful and compliant waysActionable Steps for Brands: Gain insights on how to unlock this market with targeted outreach, data-driven campaigns, and measurable ROI Hosted on Acast. See acast.com/privacy for more information.

MikMak CEO Rachel Tipograph speaks on TikTok's potential ban and the shifting media and advertising landscape. She speaks with Bloomberg's Caroline Hyde and Michael Shepherd. See omnystudio.com/listener for privacy information.

In this episode of BRAVE COMMERCE, Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta's controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies. The duo offers unparalleled insights into the traffic decline across TikTok and Meta, the rise of Alphabet and Pinterest, and the moral dilemmas facing brand advertisers today.Rachel shares exclusive data from MikMak, revealing a 97 percent drop in TikTok traffic and highlighting how SMBs and challenger brands are adapting faster than their larger counterparts. Together, they dissect the risks and rewards of balancing short-term ROAS with long-term brand equity in an era of heightened scrutiny on platform ethics and safety.As they dive deeper, Rachel and Sarah discuss retail media's growing role as a brand-safe alternative and how advertisers can leverage diverse media investments to align with their values while driving conversions. Whether you're a CMO, brand strategist, or curious listener, this episode provides actionable takeaways for navigating today's volatile media ecosystem.Key TakeawaysTikTok and Meta's Decline: Understand the repercussions of TikTok's temporary ban and Meta's fact-checking changes on brand traffic and advertising strategies.Data-Driven Shifts: Learn why brands are pivoting ad spend toward Alphabet, Pinterest, and retail media for safer and more efficient audience engagement.Balancing Values with KPIs: Discover how brands can align media investments with ethical standards and long-term shareholder value without compromising short-term goals. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving Pet Care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media networks and eCommerce.Jean-Paul reveals Mars' research-driven approach to understanding pet parents' needs and delivering value through targeted solutions. He also highlights the company's efforts to balance affordability with premium offerings and how retail data drives personalization and growth.The conversation dives into Jean-Paul's bold career pivot to eCommerce, his leadership philosophy, and how Mars stays ahead in a competitive market by focusing on innovation, collaboration, and pet parent obsession.Key Takeaways:Innovative Strategies: How Mars uses research and insights to create pet-focused products and solutionsRetail Media ROI: Harnessing data to deliver effective, targeted campaignsLeadership Insights: JP's approach to building teams and driving change in a fast-evolving industry Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Kris Malkoski, CEO of Learning and Development at Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful brands.Kris highlights how Newell Brands is tackling industry challenges by staying consumer-focused and embracing innovation. From launching standout products like the Sharpie Creative Marker to leveraging insights to meet unmet needs, she details how her team is setting new standards for growth and differentiation.Whether you're navigating brand strategy or looking for fresh approaches to innovation, Kris's insights offer actionable inspiration for excelling in today's dynamic marketplace.Key Takeaways:Four Key Operating Principles: How knowing users, trends, and product differentiation drives growthTurning Challenges into Opportunities: How data and innovation can help navigate and capitalize on headwindsConsumer-Centric Innovation: How understanding unmet needs and leveraging consumer insights can drive breakthrough product launches Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, Chief Marketing Officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building expertise, she reveals how Ulta stays ahead in the ever-evolving beauty landscape.Michelle discusses Ulta's loyalty program, Creator Ecosystem, and the integration of social and retail media networks to empower associates and drive relevance. She also highlights the process of identifying trends and operationalizing them into impactful marketing strategies. From lessons on leadership and collaboration to balancing a global career and motherhood, Michelle offers inspiration and actionable takeaways for marketers navigating today's fast-paced world. Don't miss this engaging conversation with one of retail's most forward-thinking leaders.Key Takeaways:● Bridging Brand and Retail: How Michelle applies her unique background to transform Ulta's marketing strategies● Social at the Center: The role of real-time insights and micro-trends in shaping Ulta's customer experiences● Building Loyalty and Monetizing Media: Insights into leveraging loyalty programs and Hosted on Acast. See acast.com/privacy for more information.

In this compelling episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to meet the demands of an increasingly digital and connected world.While reflecting on the industry's transformation—from manual processes to AI-driven supply chain optimization—Greg focuses on the next big shifts shaping logistics, including automation, sustainability, and customer-centric innovations. The conversation highlights emerging trends in consumer behavior and explores what lies ahead for eCommerce in 2025.Sustainability takes center stage as Greg outlines DHL's ambitious goals for carbon neutrality, investments in sustainable aviation fuels, and innovative programs like Go Green Plus. His perspective underscores how bold, strategic decisions can drive growth and ensure resilience in a competitive landscape.Key Takeaways: The Evolution of Logistics: Explore pivotal moments over three decades, including the rise of eCommerce, automation, and AI's potential to reshape customer service and supply chain management. Sustainability in Action: Learn about DHL's $7 billion investment in sustainable aviation fuel and initiatives like Go Green Plus, enabling customers to offset carbon emissions. Leveraging Logistics for Growth: Understand how shifts in global shipping, supply chain optimization, and customer-centric delivery innovations can create opportunities in a competitive eCommerce environment. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, EVP of Brand Marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees.Victoria shares Crayola's enduring purpose rooted in fostering creativity for over 120 years and how this mission influences everything from the company's nimble operations to its strategic diversification into entertainment and location-based experiences. Learn how Crayola remains a household staple while expanding its role in children's development and education.The conversation also explores how Crayola balances its global brand presence with challenges in international markets, its decision to move away from DTC (direct-to-consumer) fulfillment, and the bold leadership moves that keep the brand thriving. Victoria reflects on the bravery of personal milestones and the ongoing journey of maintaining a brand cherished across generations.Key Takeaways:Purpose-Driven Innovation: How Crayola's mission to nurture creativity shapes its operations and business strategies.Adapting to Market Dynamics: Insights into Crayola's global brand strategies and why they pivoted away from DTC commerce.Enduring Legacy: The evolving role Crayola plays in shaping children's lives through education, entertainment, and creative tools. Hosted on Acast. See acast.com/privacy for more information.

In this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of economic unease. She provides data-backed analysis on how inflation, shifting consumer preferences, and economic headwinds are shaping the retail landscape heading into 2024 and beyond.Sucharita discusses the challenges facing major consumer product brands as private labels and niche competitors continue to disrupt the market. From grocery aisles to luxury goods, she explains how consumers are increasingly trading down to value brands or splurging on high-end offerings, leaving middle-tier players scrambling to remain relevant. Her insights offer critical strategies for brands to adapt, including leveraging innovation, rethinking pricing strategies, and embracing diverse supply chains to mitigate potential tariff impacts under the new administration.Looking ahead, Sucharita provides a cautiously optimistic outlook, highlighting opportunities for brands that prioritize agility and customer engagement. She also shares bold predictions about the future of marketing investments, the role of distribution in a digital-first world, and how brands can stay competitive in the face of evolving consumer expectations. Whether you're a brand leader, marketer, or eCommerce specialist, this episode is packed with actionable insights to help navigate the complexities of today's commerce environment.Key Takeaways:Resilient Spending Amidst Economic Uncertainty: Consumers continue to shop at high rates despite economic unease, focusing on value and premium goods while avoiding middle-tier options.Private Labels & Disruption: The rise of private labels and niche competitors poses a major threat to established brands, requiring innovative strategies to reclaim market share.Preparing for Tariffs and Future Shocks: Diversified supply chains and strategic foresight are crucial for navigating potential policy changes and maintaining brand resilience. Hosted on Acast. See acast.com/privacy for more information.

In this compelling episode of BRAVE COMMERCE, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, Chief Marketing Officer of Haleon. As a seasoned leader in consumer packaged goods (CPG), Katie shares her unique journey, navigating two major corporate spin-offs—Kraft-Mondelez and GSK-Haleon. She delves into the critical lessons learned about purpose-driven business strategies, brand identity, and leading through transformation in highly dynamic industries.Katie discusses Haleon's bold mission to redefine consumer health through trusted science and meaningful consumer connections. From developing a clear North Star to ensuring seamless brand transitions, she reveals how purpose anchors Haleon's decisions and fosters resilience amid change. Katie also highlights the growing importance of addressing consumer health holistically, blending physical and mental well-being, and adapting to the influence of digital platforms and creators in shaping health narratives.The conversation culminates with insights into Katie's leadership philosophy, emphasizing inclusivity and courage in decision-making. Whether addressing the power of brands or collaborating with retail partners on integrated media strategies, Katie's approach underscores the value of agility, authenticity, and innovation in today's fast-evolving commerce landscape.Key Takeaways:Purpose as a Compass: Establishing a clear mission helps organizations make cohesive decisions and maintain focus during transformative periods.Adapting to Evolving Consumer Needs: Integrating holistic health solutions and leveraging digital and social platforms are crucial for connecting with modern consumers.Unified Teams for Agility: Bringing together media, shopper marketing, and consumer experience teams fosters quick, aligned responses to retail and market shifts. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo. Meghan shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role at PepsiCo. She reflects on how her varied roles at Amazon, including in supply chain, product development, and private label, prepared her to lead digital transformation in the complex world of grocery, where PepsiCo's omni-channel strategy is paving new paths in the CPG space.Diving deeper, Meghan discusses the importance of nurturing curiosity and challenging the status quo, key traits that have fueled her success. She explores her approach to cultivating a team mindset at PepsiCo, where ambiguity and rapid change require a culture of continuous learning and adaptability. Meghan explains how she motivates her team to embrace these challenges, seeing obstacles as opportunities to innovate and collaboratively push forward digital transformation across PepsiCo's well-known brands.In the latter part of the episode, Meghan shares her insights into PepsiCo's commitment to talent and technology as cornerstones for its success. She highlights the importance of strong partnerships with retailers and the focus on getting the fundamentals right. Wrapping up, Meghan reflects on her bravest career move, a leap from T-Mobile to Amazon, which pushed her out of her comfort zone and laid the foundation for her growth as a resilient, forward-thinking leader.Key Takeaways:Curiosity and comfort with ambiguity are critical for thriving in the ever-evolving world of digital commerce.PepsiCo's omni-channel transformation is powered by a blend of talent, technology, and end-to-end strategic thinking.Strong partnerships and a focus on fundamentals, such as in-stock availability, drive sustained success in digital and in-store channels. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Mesh shares his fascinating journey from textiles to the world of coffee, revealing how a chance encounter with Starbucks icon Howard Schultz inspired his shift from “putting people to sleep” in the home fashions industry to “waking them up” with coffee. Through riveting stories, Mesh reflects on his time at Starbucks, where he saw firsthand the power of innovation at scale and the coffee culture that drives it.Mesh goes on to introduce Cumulus Coffee Company, his latest venture. Built on the observation that consumers increasingly crave iced coffee yet struggle to create a premium experience at home, Cumulus aims to make café-quality cold brews and nitro-infused coffee accessible on demand. He highlights the science behind cold brew's smoother taste and discusses the challenges and breakthroughs involved in making a nitrogen-infused beverage without specialized equipment.To wrap up, Mesh shares insights into his DTC and B2B growth strategies for Cumulus, highlighting opportunities in office spaces, bars, and luxury hotels where customers seek elevated coffee experiences. Reflecting on his career, Mesh reveals the brave step that changed his life: taking Howard Schultz's invitation to “stay in touch” seriously. His decision to follow up led to a career-defining relationship, reinforcing the importance of courage and follow-through in the world of commerce.Key TakeawaysSeizing Opportunities: Gelman's career pivot highlights the importance of embracing new opportunities and not shying away from bold introductions that could change one's trajectory.Cold Coffee Revolution: Cumulus Coffee aims to fill the gap in the cold coffee market, bringing café-level quality into consumers' homes through innovation.Power of Follow-Through: Mesh's decision to follow up with Howard Schultz exemplifies how brave, consistent actions can lead to profound professional and personal growth. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Linda Bethea, the Chief Marketing Officer of Danone North America. Linda shares her insights into how Danone's mission of delivering health through food to as many people as possible aligns with its business growth strategy and certified B Corp status. Drawing from her experience at PepsiCo and Danone, she discusses the importance of leadership development, culture, and her focus on blending performance with purpose.Linda also reveals how Danone stays ahead in a dynamic and competitive CPG landscape by constantly evolving its portfolio to meet consumer demands. From reducing sugar to expanding plant-based offerings, Danone remains committed to sustainability and health-conscious choices. Additionally, Linda touches on exciting brand initiatives like Oikos' partnership with HBCUs to improve student nutrition and support athletes.As a marketing leader and professor, Linda reflects on how she stays relevant in a rapidly changing industry, engaging with younger generations and embracing digital commerce. She also shares her approach to career bravery, encouraging women to be direct and ask for what they want—whether in the boardroom or beyond.Key Takeaways:Danone's commitment to balancing performance with purpose through its B Corp certification and mission-driven leadership.How Linda's leadership journey at PepsiCo shaped her holistic understanding of business, from sales to marketing and finance.The impact of Danone's innovations and partnerships, like the Oikos nutrition program, on community health and brand growth. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Michael reveals the thought process behind launching 3C Ventures, a company focused on Consulting, Convening, and Co-investing. He explains how these three pillars serve as the foundation of his business, offering insights into where he sees the industry headed and how 3C Ventures will continue to be a driving force at the intersection of marketing, media, and technology.Michael also delves into the importance of human connections and making strategic bets on people. Sharing anecdotes from his career, he emphasizes the value of trusting instinct when identifying talent and why relationships built on trust and transparency are essential for long-term success. Whether it's finding that "lightning in a jar" in potential hires or maintaining a network of trusted industry leaders, Kassan explains how people remain the core of his business philosophy.Finally, the conversation turns introspective as Michael reflects on his legacy and lessons learned from past leadership decisions. He openly discusses one of his greatest business regrets and how it has shaped his perspective moving forward. With a mix of wisdom and humility, Michael shares what he hopes the industry will say about him in the future and offers advice for the next generation of entrepreneurs navigating the ever-evolving world of commerce.Key Takeaways:The Power of the 3 C's: Michael discusses the creation of 3C Ventures, grounded in the pillars of Consulting, Convening, and Co-investing, and how these principles are shaping his new business ventures.Betting on People: Michael emphasizes the importance of spotting potential in people—what he calls "lightning in a jar"—and how trust, transparency, and talent fuel success.Legacy and Leadership: Reflecting on his career, Michael shares his thoughts on leaving a lasting impact, the lessons learned from past regrets, and how he's guiding the next generation of industry leaders. Hosted on Acast. See acast.com/privacy for more information.

On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Kerry Sullivan, CEO of Versed. Kerry shares her career journey from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming Versed, a rising skincare brand. She discusses the unique challenges and opportunities of transitioning from established corporations to a fast-moving indie brand and how her vast experience in beauty commerce gives her a competitive edge.Kerry dives into the differences between managing large, structured organizations and working alongside visionary founders like Katherine Power at Versed. She reflects on the importance of adopting a “scrappy” mindset, leveraging big brand best practices while embracing the agility required to scale emerging brands. Kerry also shares her approach to recruiting for growth-stage companies and the critical role of immersing herself in various aspects of the business, from marketing to warehouse operations.As Kerry discusses the evolving beauty landscape, she emphasizes the importance of authenticity, understanding consumer needs, and balancing new trends with proven business practices. Her insights into modern influencer marketing, the future of TikTok Shop, and global expansion make this a must-listen for anyone interested in the future of beauty brands.Key Takeaways:The power of merging big-brand expertise with indie brand agility to foster growth and innovation.Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.The importance of human touch, authenticity, and strategic risk-taking in building successful beauty brands. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, Head of Performance at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the UK market. Shane shares insights into how Diageo is leveraging technology, personalization, and retail media to remain competitive amidst inflation and the rising trend of premiumization and moderation in the spirits industry.Shane also delves into Diageo's innovative use of generative AI to drive cost efficiencies, enhance content creation, and gain critical consumer insights. He highlights the UK's forward-thinking approach to retail media and how it's influencing Diageo's omnichannel strategy. Lastly, Shane reflects on Diageo's commitment to fostering an inclusive workplace, especially in its efforts to recruit, engage, and retain Gen Z talent, ensuring the company remains vibrant and innovative.Key Takeaways:How Diageo is leveraging generative AI for cost efficiencies and personalized marketing at scale.The importance of retail media in Diageo's UK strategy and its potential to rival traditional advertising channels.Diageo's approach to creating a diverse and inclusive workforce, particularly in engaging Gen Z employees. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, Global Chief Technology and Digital Officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods (CPG) sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance on team collaboration and reverse mentoring has helped him keep his finger on the pulse of the organization.Genc delves into the complexities of marketing products with extended lifecycles, like Whirlpool's iconic KitchenAid mixers, compared to the faster-paced, repeat-purchase models of CPG. He explains how Whirlpool navigates this difference by focusing on the lifetime value of their customers through digital services, subscriptions, and connected technology. Genc also highlights the importance of IoT integration in appliances, giving Whirlpool real-time insights into product usage and consumer behavior to continually refine their product development and marketing strategies.The conversation takes a deeper dive into breaking down silos between marketing, tech, and R&D functions at Whirlpool. Genc shares his thoughts on bridging these gaps, drawing from his experiences at P&G and his philosophy of cross-functional collaboration. As the conversation concludes, Genc opens up about the bravest moment of his life—overcoming a personal health challenge and how it shaped his professional and personal outlook.Key Takeaways:Leadership evolution: From reverse mentoring to navigating a new industry.How IoT and real-time consumer insights shape product innovation at Whirlpool.The importance of breaking down silos between marketing and technology for a holistic business approach. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, Global Chief Technology and Digital Officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods (CPG) sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance on team collaboration and reverse mentoring has helped him keep his finger on the pulse of the organization.Genc delves into the complexities of marketing products with extended lifecycles, like Whirlpool's iconic KitchenAid mixers, compared to the faster-paced, repeat-purchase models of CPG. He explains how Whirlpool navigates this difference by focusing on the lifetime value of their customers through digital services, subscriptions, and connected technology. Genc also highlights the importance of IoT integration in appliances, giving Whirlpool real-time insights into product usage and consumer behavior to continually refine their product development and marketing strategies.The conversation takes a deeper dive into breaking down silos between marketing, tech, and R&D functions at Whirlpool. Genc shares his thoughts on bridging these gaps, drawing from his experiences at P&G and his philosophy of cross-functional collaboration. As the conversation concludes, Genc opens up about the bravest moment of his life—overcoming a personal health challenge and how it shaped his professional and personal outlook.Key Takeaways:Leadership evolution: From reverse mentoring to navigating a new industry.How IoT and real-time consumer insights shape product innovation at Whirlpool.The importance of breaking down silos between marketing and technology for a holistic business approach. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Oshiya Savur, Chief Brand and Marketing Officer at Maesa, joins hosts Sarah Hofstetter and Rachel Tipograph for a deep dive into the evolving beauty industry. Oshiya shares Maesa's unique approach as a beauty incubator, shedding light on how they disrupt declining categories by identifying unmet consumer needs and revitalizing them with scalable, beautifully designed brands.Oshiya explains Maesa's dual focus on brand incubation and scaling, detailing their strategy of forging exclusive retail partnerships to drive growth while maintaining brand authenticity. By balancing organic marketing efforts with influencer-led content, Maesa navigates the fine line between mass distribution and direct-to-consumer models. This dynamic approach helps them consistently deliver innovative products to market while fostering deep relationships with retailers and consumers alike.In a personal reflection, Oshiya discusses her professional journey from global corporations like Unilever to leading at Maesa. She emphasizes the importance of hands-on leadership, innovation, and embracing a nimble mindset in a fast-paced industry. Tune in to hear Oshiya's insights on building brand heat, the future of D2C, and her advice for staying brave in a rapidly changing marketplace.Key Takeaways:Disrupting Declining Categories: How Maesa targets overlooked markets to create innovative, scalable brands.Retail Partnerships & Exclusivity: The importance of strong retailer relationships in building successful beauty brands.The Role of Influencer Marketing: How Maesa leverages authentic influencer content to drive brand growth and visibility. Hosted on Acast. See acast.com/privacy for more information.

In May, BRAVE COMMERCE brought its community together for an in-person event in NYC, featuring a keynote from celebrity entrepreneur Tia Mowry—best known for her roles in Sister, Sister and The Game—and Karima McDaniel, President of 4U by Tia, a hair care line designed for textured hair.On this special episode, host Rachel Tipograph sits down with Tia and Karima to discuss the inspiration behind 4U by Tia, their strategic partnership with Walmart, and their approach to building a profitable, values-driven brand.Tia's vision for 4U by Tia stemmed from her personal frustration with the lack of accessible products for textured hair. Embracing the motto “If you don't see it, be it,” she turned her passion into action. Karima, with her extensive experience in brand marketing, plays a pivotal role in channeling Tia's passion into a thriving business.Central to their success is a strong sense of community. Tia's deep connection with her audience, built over years, has been key to their organic social growth. Whether on Instagram, TikTok, or Facebook, the 4U by Tia brand consistently shows up where their fans are.Influencers also gravitate toward the brand, bringing fresh ideas for promotion. Tia and Karima take a thoughtful approach to nurturing long-term partnerships with these influencers, ensuring the relationships go beyond one-off transactions.Listen to this episode and/or find the video of this session here. Key Takeaways:When it comes to partnerships - it's a relationship - there has to be trustAlign your community your product your messaging to achieve successThe old brand template will not meet the needs of today's consumer Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, VP and GM of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Parbinder discusses how CMX leverages CVS's extensive loyalty program to differentiate itself from other retail media networks. With 74 million active ExtraCare members and a vast network of digital and physical touchpoints, CVS is uniquely positioned to deliver personalized and seamless shopping experiences across channels.Parbinder shares insights into how CVS integrates its loyalty data with both on-site and off-site media, ensuring every interaction is measurable and attributing value back to the retailer and its partners. He also discusses the significance of CVS's omnichannel strategy, which is built to meet consumers where they are—whether online or in-store. This conversation delves into the crucial role that loyalty programs play in driving retail media success and how CVS is setting new standards for the industry.Tune in to hear about the future of retail media in a world where cookie deprecation is imminent and data-driven personalization is key. Parbinder offers a deep dive into how CVS is not only keeping up with industry trends but leading the charge in innovation and consumer connectivity.Key Takeaways:Loyalty as a Differentiator: Discover how CVS's ExtraCare program provides a foundation for personalized consumer experiences, driving both digital and physical growth.Omnichannel Engagement: Learn about CVS's approach to blending online and in-store interactions, ensuring that consumers can seamlessly transition between channels.Future of Retail Media: Understand how CVS is preparing for the cookie-less future, focusing on data-driven targeting and measurable attribution in both on-site and off-site media. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a nimble, values-driven company to one of the largest global consumer goods companies. He reveals how he balances his adventurous spirit, as evidenced by his bungee jumping experience, with the structured processes required in a massive organization like Unilever.Ken dives deep into the role of creativity and data in digital commerce, highlighting how Unilever leverages innovative content and media strategies to engage with consumers online. He discusses the critical role of category management and the analytical mindset that underpins successful eCommerce operations. Ken also explores how he keeps the human touch alive within the vast, process-driven environment of Unilever by fostering strong internal communities and ensuring the eCommerce team remains tightly connected and effective.Listeners will gain valuable insights into the intersection of creativity and data, the importance of storytelling within the organization, and how to champion the relevance of eCommerce in a company where it may only represent a small percentage of overall sales. Whether you're leading a small team or managing digital commerce for a global giant, Ken's experiences offer lessons in leadership, innovation, and the power of pushing beyond your comfort zone.Key Takeaways:The importance of blending an analytical approach with creativity in digital commerce.How to successfully navigate the cultural and operational shifts from a small company to a global corporation.The value of internal storytelling to drive eCommerce adoption within large organizations. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the BRAVE COMMERCE podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, Chief Marketing Officer of Samsung Home Entertainment. Sarah shares her journey from organizing soccer team outings as a ten-year-old to leading the marketing efforts at one of the world's most iconic tech brands. She credits her father for instilling a love of marketing, combining creativity with analytical skills to solve business challenges.Sarah dives into the unique culture at Samsung, where a "never satisfied" mentality drives continuous innovation. She explains how the company's ethos of accountability and relentless improvement resonates with her own approach to marketing leadership. This conversation offers listeners insight into how Samsung maintains its position as a leader in the consumer electronics industry by anticipating consumer needs and fostering a culture of experimentation.Finally, Sarah discusses her bold approach to influencer marketing, highlighting the importance of genuine partnerships over transactional relationships. She reveals how Samsung's focus on culturally relevant content and smart, creative storytelling has paid off in both brand health and sales.Key Takeaways:Discover how Sarah Larsen's early love for marketing shaped her approach to leadership at Samsung.Learn about Samsung's unique company culture and how it drives innovation and accountability.Understand Samsung's unconventional influencer marketing strategy and its impact on brand health and sales. Hosted on Acast. See acast.com/privacy for more information.

On this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, Chief Digital Officer at Beiersdorf, to discuss the evolving landscape of global commerce. Axel, who brings a wealth of experience from his time at L'Oréal and Sanofi, shares insights into the seismic shifts that are reshaping the beauty and health industries. From the enduring power of great brands to the explosion of digital media and the rise of data-driven marketing, Axel offers a comprehensive look at the forces driving today's consumer behaviors.Axel also dives into the unique dynamics of the Chinese market, explaining why it's a bellwether for global trends. He explores how China's digital ecosystem, particularly the dominance of platforms like WeChat and the boom in live streaming, sets the pace for innovation in commerce. The conversation touches on the challenges and opportunities of translating these trends to other regions, and the nuances that make certain strategies succeed in one market while struggling in another.Finally, the episode delves into the concept of the "desire economy," where luxury and beauty brands thrive by creating products that consumers don't just want, but deeply desire. Axel discusses how today's consumers engage in an endless loop of inspiration, exploration, and community interaction, reshaping the traditional marketing funnel. With influencers now playing a pivotal role in purchasing decisions, Axel offers a fresh perspective on how brands can navigate and leverage this new landscape to build lasting connections with their audience.Key Takeaways:Global Digital Transformation: Explore the fundamental shifts in digital media, data-driven marketing, and consumer engagement that are transforming the global commerce landscape.China's Influence: Understand the unique role of China as a trendsetter in digital commerce, and how its rapid innovation cycles provide valuable lessons for other markets.The Desire Economy: Learn how luxury and beauty brands are capitalizing on the "desire economy," where consumer motivation is driven by a deep connection to brand values and social validation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, Chief Digital Officer for Unilever's Personal Care North America division, to explore the company's dynamic shift towards digital commerce and performance-driven marketing. Ryu shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse experiences across brand management, startups, and digital strategy have equipped him to lead Unilever through a period of rapid transformation.Ryu discusses the company's strategic integration of media, digital marketing, and eCommerce, explaining how this convergence is reshaping Unilever's approach to the marketplace. He reflects on his journey from traditional brand management to running a direct-to-consumer startup, and how these experiences inform his current role. With an emphasis on data-driven decision-making and omni-channel strategies, Ryu highlights the importance of agility and adaptability in today's fast-paced digital landscape.Listeners will gain valuable insights into how Unilever is positioning itself to thrive amidst competition from both established brands and disruptive challengers. Ryu also touches on the critical role of retail media and the evolving relationship between sales and marketing in the age of digital commerce. Whether you're a CPG marketer, digital strategist, or simply interested in the future of commerce, this episode offers a fascinating look into the inner workings of one of the world's largest consumer goods companies.Key Takeaways:Media and Commerce Convergence: How Unilever is integrating media, digital marketing, and eCommerce to create a more cohesive and outcome-oriented approach.Leadership Insights: Ryu Yokoi's unique career path and how his experiences have shaped his leadership in driving digital transformation at Unilever.Competitive Edge in Digital Commerce: The strategies Unilever is employing to stay ahead of both legacy competitors and emerging challenger brands in a rapidly evolving marketplace. Hosted on Acast. See acast.com/privacy for more information.

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months. Buckle up, it's going to be an exciting ride.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands, and advertisers, emphasizing the integration of creativity, data, and AI to solve business challenges.Lehrfeld delves into Walmart Connect's journey from focusing primarily on lower-funnel sales metrics to embracing a holistic, full-funnel approach that addresses both performance and brand-building needs. He highlights the increasing collaboration between sales and marketing teams within organizations and the necessity of bridging the gap to provide comprehensive advertising solutions. Lehrfeld's extensive experience in media buying and brand metrics brings a unique perspective on the future of retail media and its growing influence.As the retail media space continues to expand, Lehrfeld discusses Walmart Connect's strategies to remain competitive against major players like Disney and Meta. He explains how better targeting, data infusion, and innovative measurement techniques are crucial in delivering value to clients and driving sales. This episode is a must-listen for anyone looking to understand the dynamic intersection of media, marketing, and retail.Key Takeaways:Integrating Creativity and Data: Lehrfeld highlights the importance of combining creativity with data and AI to enhance advertising effectiveness and solve complex business challenges.Full-Funnel Approach: Walmart Connect's evolution from a focus on lower-funnel metrics to a comprehensive full-funnel strategy, addressing both performance and brand-building objectives.Competitive Edge in Retail Media: Strategies employed by Walmart Connect to compete with major advertising players, emphasizing the role of better targeting, data integration, and innovative measurement in driving client value and sales. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and Founder of Ibotta. Bryan shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition into a public company. He delves into the original vision of creating a unified starting point for rewarded shopping for American consumers and how Ibotta has grown to include over 50 million users and distributed $2 billion in cash back rewards. Bryan also discusses the strategic pivot that took place five years into the company's journey when Ibotta dramatically expanded its scale by distributing its exclusive offers on various third-party digital properties, emphasizing the importance of innovation and scalability in sustaining growth.As the conversation progresses, Bryan outlines the evolution of Ibotta into a powerful B2B white-label software platform for retailers, significantly expanding its reach and impact. He highlights the company's four-word mission—"make every purchase rewarding"—and explains how this mission extends beyond Ibotta's direct-to-consumer app to powering loyalty programs for major retailers like Walmart, Dollar General, and Family Dollar. This shift has enabled Ibotta to reach 91% of American households and positions the company to potentially give away billions of dollars in rewards annually.The discussion also explores the intricacies of change management and the challenges of scaling a business while maintaining its core values. Bryan shares valuable insights into the strategies that have driven Ibotta's success, including the importance of performance-based marketing, agile budgeting, and leveraging data to understand consumer behavior. By emphasizing the significance of agility, transparency, and continuous innovation, Bryan provides a blueprint for other entrepreneurs and marketers looking to navigate the complexities of modern e-commerce.Key Takeaways:Innovative Scalability: Bryan Leach discusses ibotta's journey from a consumer app to a B2B platform, highlighting the importance of innovation and scalability for sustained growth.Performance-Based Marketing: Emphasis on the power of performance-based marketing and agile budgeting, with a focus on measurable outcomes and efficiency in advertising spend, plus the future of “dynamic offers” as the next big AI-driven paradigm shift.Consumer Behavior Insights: Insights into the evolving consumer behavior patterns and the strategic importance of retaining brand loyalty amidst rising private label penetration. Hosted on Acast. See acast.com/privacy for more information.

On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, Senior Vice President of Digital and E-commerce at Perrigo. Lorran discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill, and its transformative impact on women's health and accessibility. She shares insights into Perrigo's digital commerce strategies, the importance of building retailer confidence, and the unique challenges of marketing sensitive health products. Additionally, Lorran delves into how Perrigo's dual role as a manufacturer and brand builder supports both their proprietary brands and private label products for major retailers, enhancing consumer trust and loyalty.Lorran begins by introducing Perrigo and its extensive range of products that likely reside in every household. From allergy relief to infant formula, Perrigo's self-care categories are vast. Lorran highlights the company's unique position as both a manufacturer of national consumer brands and private label products for major retailers. This dual role allows Perrigo to reach a broad consumer base while building trust and loyalty through reliable and accessible products.The conversation then shifts to the launch of Opill, a game-changing over-the-counter birth control pill. Lorran explains the meticulous planning and research that went into this launch, emphasizing the significance of providing accessible contraception to women across the United States. She discusses the comprehensive marketing strategy that included building awareness, trust, and a strong online presence to support the product's success. Lorran also touches on the collaborative efforts with retailers to ensure the product's visibility and accessibility in both physical and digital stores.In the final segment, Lorran addresses the challenges of marketing products in what is considered a "blush category." She explains how Perrigo navigates sensitive health topics while building consumer trust and confidence. By leveraging data and insights from global markets and focusing on personalized consumer experiences, Perrigo effectively communicates the value and accessibility of their products. Lorran's insights into digital marketing, consumer behavior, and the strategic importance of private label products provide a comprehensive look at Perrigo's innovative approach to e-commerce and brand building.Takeaways:Game-Changing Access: Perrigo's launch of Opill, the first over-the-counter birth control pill, marks a significant advancement in women's health, providing unprecedented access to contraception and supporting the ongoing conversation around women's reproductive rights.Strategic Retail Collaboration: Lorran highlights the importance of building retailer confidence through data-driven insights, global market research, and a comprehensive marketing strategy, ensuring successful product launches and sustained consumer interest.Navigating Sensitive Categories: Perrigo's approach to marketing sensitive health products involves creating personalized consumer experiences, leveraging global insights, and effectively communicating product benefits to build trust and loyalty among consumers. Hosted on Acast. See acast.com/privacy for more information.

Join hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder and CEO of MikMak, in an insightful episode of BRAVE COMMERCE featuring Kheri Tillman, EVP and Chief Marketing Officer of BlueTriton Brands. Together they dive deep into the strategies and stories behind one of the leading names in the water industry.Kheri Tillman shares the journey of BlueTriton Brands, highlighting their impressive portfolio of regional spring waters like Poland Spring, Deer Park, and Arrowhead. She discusses the unique approach of sourcing water locally, the strategic acquisitions such as Saratoga, and the innovative launch of new products like ionized water brand, Action. Discover how BlueTriton is making waves in the market by staying true to its core values and adapting to consumer demands.In this episode, Kheri also delves into her transition from publicly traded companies to a PE-backed portfolio, the challenges and opportunities in the ever-evolving beverage industry, and the importance of maintaining a strong brand presence amidst the rise of private labels. Learn how BlueTriton continues to thrive by embracing change, fostering clear communication, and celebrating successes.Key Takeaways:Strategic Portfolio Management: Insights into BlueTriton's diverse range of water brands and the importance of local sourcing.Marketing and Innovation: How BlueTriton stays ahead with new product launches and targeted marketing strategies.Leadership in Change: Kheri Tillman's approach to navigating industry changes and driving growth through effective leadership and communication. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of PIM Brands, to explore the fascinating journey of his company. Initially founded as "Promotion in Motion" with the idea of advertising on tractor trailers, Rosenberg's company has transformed into one of North America's leading confectionery businesses. He shares the intriguing backstory of how a licensing deal with Columbia Pictures for Annie-shaped cookies marked the beginning of their success in the food and candy industry, eventually leading to their rebranding as PIM Brands. Rosenberg emphasizes the importance of adaptability and innovation, crucial elements that have driven the company's growth and evolution over the years.Rosenberg delves into the strategic pillars that have fueled PIM Brands' impressive 15% annual growth for over four decades. He outlines the company's focus on five key areas: innovation, consumption, distribution, promotion, and exportation. By maintaining a pulse on market trends, investing in technology, and expanding globally, PIM Brands has successfully navigated the ever-changing landscape of the confectionery industry. Rosenberg also highlights the significance of having a talented team and fostering a culture of continuous learning, which has been instrumental in achieving sustained growth and profitability.Additionally, the episode touches on the personal aspects of running a family business, with Rosenberg's children now joining the company and bringing fresh perspectives and leadership. He shares his passion for the business and his approach to maintaining energy and enthusiasm after decades in the industry. Rosenberg's story is not just about building a successful company but also about creating a legacy that combines innovation, family values, and a genuine love for bringing moments of joy to consumers through their products. Tune in for a compelling conversation about resilience, strategic growth, and the sweet success of PIM Brands.Takeaways:Strategic Growth Through Innovation: Learn how PIM Brands has maintained a 15% annual growth rate by focusing on five strategic pillars: innovation, consumption, distribution, promotion, and exportation.Adaptability and Market Awareness: Discover the importance of staying ahead of market trends, investing in technology, and expanding globally to navigate the ever-changing landscape of the confectionery industry.Family Business Dynamics: Gain insights into the benefits and challenges of running a family business, as well as the role of passion and enthusiasm in driving long-term success and building a lasting legacy. Hosted on Acast. See acast.com/privacy for more information.

Over the years, BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Rachel as the Founder and CEO of MikMak and Sarah as the President of Profitero. This episode, recorded on stage at the recent BRAVE COMMERCE Live event in NYC, features the professional wisdom these two industry leaders bring to their work every day. Rachel launched MikMak with the strong belief that the boom in D2C did not signal the end of retail, but instead the need for enterprise brands to connect more directly with their consumers. As many challenger brands have moved into stores, their legacy competitors feel an even greater need to show up where their customers are spending time, and convert them effectively. MikMak creates shoppable experiences that put brands in the driver's seat with consumers. In turn, MikMak provides the data needed for these brands to make smarter marketing decisions. Additionally, this data strengthens brands positioning with the 7,000+ retailers in MikMak's network. After a year that included two major acquisitions and several new partnerships, MikMak is better positioned than ever to empower the world's brands to grow commerce-first, and to succeed in the emerging era of intelligent commerce. Sarah's company, Profitero, is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably. Their integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1,200+ retailers in 70 countries. With Sarah at the helm, Profitero has been recognized as the #1 Digital Shelf Provider by DCG, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe's recognition as a commerce leader in the Forrester Wave™. After [finally] introducing their companies, Rachel and Sarah shift the discussion to the trends they are seeing in commerce and in the market including: ● The consumer is more digitally connected than ever before – 8 in 10 consumers say retail purchases are influenced by digital touchpoints (Profitero)● 66% of traffic (as measured by MikMak) comes from Social, and the majority of that is from Meta● Amazon is losing against Walmart when it comes to grocery, 50% decline in Amazon grocery traffic in the past 90 days (MikMak)● There is a clear trend of shrinking basket size (MikMak), but profitability remains a priority with brands reporting a 116% increase in a dedicated focus on pricing and promotions (Profitero) The market is different. To succeed in the era of intelligent commerce requires brands to beat the market where it is today. You've got the information and collaborative partnerships will help you understand what to do with it. Stay tuned for future episodes from BRAVE COMMERCE Live featuring the superstars of commerce. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Ben Goodwin, Co-Founder, CEO, and Formulator of OLIPOP, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers.As the conversation begins, Ben shares his early experiences consuming a standard American diet and dealing with health issues, which led him to focus on nutrition from a young age. This early interest guided him into the beverage industry, specifically focusing on functional beverages and probiotics. He shares how his work in kombucha and other fermented beverages sparked his fascination with the microbiome, the brain-gut axis, and their impact on cognitive function and emotional stability.Ben then delves into OLIPOP's origins, explaining how the product is designed to mimic traditional soda while providing health benefits through fiber, prebiotics, and nutritional diversity. OLIPOP is positioned as the first fiber, prebiotic, functional soda on the market, aiming to offer consumers the familiar soda experience while improving their health.The conversation touches on the challenges and strategies involved in creating a new market category, including the brand's focus on distribution, pricing, and accessibility. Ben explains OLIPOP's partnerships with insurance providers to make the product more accessible to those in high-need groups, as well as its participation in SNAP and its eligibility for HSA and FSA spending.Ben also discusses OLIPOP's social media presence, particularly its successful use of TikTok as a marketing platform. He shares how the brand leveraged influencers and creative content to connect with younger audiences, as well as the balance between low and high funnel marketing strategies. Ben also sheds light on his approach to brand building including a focus on longevity, reflected in investments in channels like out-of-home advertising and connected TV.Key takeaways: ● Understand and address consumer needs with empathy and without judgment● Balance affordability and accessibility in product distribution● Invest in strategies that prioritize brand longevity through genuine storytelling and brand Hosted on Acast. See acast.com/privacy for more information.