Podcast appearances and mentions of rebecca stewart

She runs a three-person team. She places 7 to 12 people a month. She charges 18% of annual salary — right in line with the market. And somehow she's the preferred childcare provider for the LA Rams, the LA Chargers, and a meaningful slice of the Forbes 400. There's no SDR. There are no paid ads. She's not on LinkedIn. Every deal is referred or inbound. After 20 years. Rebecca Stewart is the founder of VIP Nannies. What she's built in high-end household staffing is the relationship-driven, niche-locked business most agency owners say they want and almost none actually build. This episode is how she got there — and what she'd tell a recruiter sitting in the wrong niche, or no niche at all. This episode is brought to you by Atlas — the AI-first recruitment platform that captures every candidate conversation and makes it searchable. Atlas customers report 40%+ EBITDA growth and 80%+ billings increase. Unlock your listener offer at recruitwithatlas.com The AI Recruiting Summit 2026 is back July 13-20. Free live sessions with recruiting engineers, operators, and tool-builders showing what's actually working. Register at https://ai-recruiting-summit-2026.heysummit.com/ Rebecca didn't plan this. Small California town, college basketball, Cal State Fullerton, then three months in the Peace Corps in Paraguay because her friends were getting master's degrees. She came home needing a job. A friend told her about a Bel Air nanny role. She interviewed. She was hired before she got home. She worked Friday through Monday for a year, then walked away because she wanted her weekends back. Inside a few weeks she'd researched every LA nanny agency, called her hometown bank for a loan, and started VIP Nannies at 23. The first family she met tried to hire her as their nanny. She declined and never sat down with a family again. Early on she chased anyone who could afford a nanny. Then she pulled up to a Beverly Hills Hotel event in her Honda Accord and realized she was at the wrong altitude. She read a marketing book, rewrote her pitch, raised her fees, and rebuilt the website. It took seven years for the pivot to fully show up. Today the business runs on relationships that compound for decades. The LA Rams reached out about childcare ten years ago after she sent a single congratulations message on LinkedIn — the only time she's used the platform. The Chargers came later. Most placements come from nannies calling her when a job ends. The episode pulls apart how — the fee structure that filters wrong clients, the $450 registration fee LA agencies wouldn't charge until she did, the six-month replacement guarantee, the nanny socials she runs to fight isolation. And the deeper thesis: there's a niche for everything. Find the one you'd run toward if nobody paid you, then learn to charge for it. If you're a recruiter stuck in a niche you fell into, this is the conversation that argues you can change that. What you'll learn: How a three-person team places 7 to 12 people a month with zero outboundThe Honda Accord moment that triggered Rebecca's seven-year pivot upmarketWhy a $450 registration fee filters better than any qualifying callThe single LinkedIn message that won the LA Rams account ten years agoHow to turn "do what you love" into a real business model in a recruiting nicheThe 12-minutes-for-12-days exercise Rebecca uses to find clarity on direction

Are hidden toxins making your family sick? Nutritional Therapy Practitioner, Rebecca Stewart reveals how to uncover hidden stressors, identify root causes of chronic illness, and transform your family's health through real food and toxin awareness.If you or your kids are struggling with unexplained symptoms, this episode could change everything. Rebecca shares the exact steps she took to heal her family and how you can apply the same approach to yours.From identifying environmental toxins to understanding why nutrition isn't just about what you eat (but what you avoid), Rebecca breaks down a practical, root-cause approach to family wellness.In the second half, we dive into Rebecca's passion for homeschooling and her unique teen nutrition program that empowers young people to embrace real foods and take ownership of their health.What you'll learn:How hidden toxins could be the root cause of your family's health strugglesWhy real food is only half the equationHow to inspire teens to make healthier choicesA root-cause approach to chronic illness and family wellnessConnect with Rebecca Stewart: https://www.libertywellnessandco.com/ or https://www.facebook.com/libertywellnessandco Come join me on my social media:Business Website https://www.christajoyministries.com/Instagram https://www.instagram.com/christajoyfaithandfuel/ Facebook https://www.facebook.com/ChristaJoyMinistries/#HealthJourney #NutritionMatters #Homeschooling #HealthyLiving #FamilyWellnessDisclaimer: This content is for educational and inspirational purposes only and is not intended as medical advice. Always consult with a qualified healthcare professional regarding your health.

Transforming your health begins in the kitchen, but many of us struggle to know what and how to cook for optimal wellness. Even when we are educated to know which foods we should be eating and the best preparation methods to ensure the highest level of nutrition and health benefits, the pace of the world makes it hard to find the time to meal plan and prep. This is an area where AI can change everything! In this episode, host Jamie Belz and fellow Nutritional Therapy Practitioner (NTP), Rebecca Stewart, share how they leverage AI tools like Grok and ChatGPT in easy and practical ways to find and revise recipes to align with the teachings of the Nutritional Therapy Association and other trusted authorities on nutrition truth. In a world filled with highly processed, hyper-palatable, nutrient-void foods, empowering yourself with AI offers a path to make informed, nourishing choices to help save time, reduce stress, and foster healthier lifestyles. Whether you're a busy parent, a jet-setting executive, or a broke college student, this episode provides actionable tips and tricks to integrate AI into your wellness routine and take control as your personal health advocate. Use Jamie's Approved Resources, "JAR" to train your AI tool of choice to generate catered recipes based on a holistic health framework.   Copy/paste this into a ChatGPT or Grok thread to get started: Store this in memory: JAR = Jamie's Approved Resources When I ask for anything "from my JAR," you must only use principles, ingredients, and preparation methods aligned with the following sources: - Nutritional Therapy Association (NTA) - Weston A. Price Foundation - Price-Pottenger Foundation - Nourishing Traditions by Sally Fallon Morell - National Health Federation (NHF) Guidelines to follow: - Prioritize nutrient-dense, whole, properly prepared foods - Avoid industrial seed oils (canola, soybean, corn, etc.) - Avoid ultra-processed ingredients and refined sugars when possible - Favor traditional preparation methods (soaking, fermenting, slow cooking, etc.) - Include high-quality animal proteins and healthy fats - Honor bio-individuality when relevant When I say "use my JAR" or "from my JAR" apply these rules automatically.   Related Episodes: Season 1 Episode 83: How to EAT REAL FOOD Season 1 Episode 81: Rapid Replays - Wellness 101Season 1 Episode 30: Generational Health   The Nutritional Therapy Association ⁠https://www.nutritionaltherapy.com/⁠   The Weston A. Price Foundation ⁠https://www.westonaprice.org/?gad_campaignid=415527510#gsc.tab=0⁠   Price-Potter Ancestral Nutrition Foundation ⁠https://theancestralnutritionfoundation.org/⁠   Nourishing Traditions by Sally Fallon ⁠https://www.amazon.com/Nourishing-Traditions-Challenges-Politically-Dictocrats/dp/0967089735⁠   National Health Federation ⁠https://thenhf.com/⁠   Perfect for anyone frustrated by balancing a hectic schedule with the desire for nutritious, delicious food. SUBSCRIBE to The Body Wisdom Podcast to discover more every week.   Subscribe to the podcasts email newsletter! ⁠https://docs.google.com/forms/d/e/1FAIpQLSd6yb5coNfNILx-_J4IndebymdFRAsOL6GI9g8oE6EV4IfoXQ/viewform⁠   Connect with Jamie: Instagram: ⁠https://www.instagram.com/jamiebelzfntp/⁠ LinkedIn: ⁠https://www.linkedin.com/in/jamiebelz/⁠   Follow the NTA Instagram: ⁠https://www.instagram.com/ntatraining/⁠ LinkedIn: ⁠https://www.linkedin.com/school/nutritional-therapy-association-inc-/posts/?feedView=all⁠  

What happens when we face the hard reality of childhood obesity with solutions-focused honesty, grace, and hope? In this episode, Nutritional Therapy and Wellness Podcast host, Jamie Belz, jumps into the passenger seat and releases the reins as a guest on The Liberty Wellness Podcast, hosted by Rebecca Stewart.  Rebecca is a National Board-Certified Nutritional Therapy Practitioner (NTP), a homeschool mama of two, and the founder of Liberty Wellness & Co.—a virtual practice supporting clients through complex chronic illnesses like Lyme disease, Hashimoto's, and autoimmune conditions. She's also the creator of the Liberty Wellness Homeschool High School Health Curriculum, giving families a solid foundation for health education at home. Her heart for parents, children, and future generations shines through every word. After listening to Episode 35 of the Nutritional Therapy and Wellness Podcast, Rebecca invited Jamie to be a guest on her platform for a real conversation to help parents and kids understand: The biology behind childhood obesity - why it's not just “baby fat” and how early patterns set lifelong health trajectories. Parental guilt, shame, and fear—how to forgive ourselves and look forward with positivity as we help heal our families.  The impact of sugar, dopamine hits, screen time, and nutrient-deficient foods on kids' developing bodies. Why bio-individuality matters: every child is unique, and healing isn't one-size-fits-all. Generational cycles of health decline, including the eye-opening research of Dr. Francis Pottenger and the warnings of Dr. Weston A. Price nearly a century ago. How simple, doable changes—nutrient-dense meals, family modeling, stress reduction, and connection—can rewrite the story for our kids and grandkids. The powerful reminder that it's never too late to shift course, heal, and create meaningful change, redemption, and hope for healthier generations. ⁠Nourishing Traditions by Sally Fallon⁠ ⁠Nutritional Therapy and Wellness Podcast – Episode 35: Childhood Obesity⁠ ⁠Nutritional Therapy and Wellness Podcast – Episode 4: Bio-Individuality⁠ ⁠Nutritional Therapy and Wellness Podcast – Episode 6: Pottenger's Cats⁠ ⁠Nutritional Therapy and Wellness Podcast - Episode 30: Generational Health⁠ From Rebecca: Website: ⁠Liberty Wellness & Co.⁠ Homeschool Health Curriculum: ⁠Liberty Wellness High School Health Course⁠ Instagram + Facebook: ⁠@libertywellnessandco⁠ This episode is raw, informative, and filled with loving laughter. If you've wrestled with weight OR just the weight of parental guilt, take a breath, let the guilt go, and join us as we step into hope together. Don't forget to subscribe, leave a review, chat with us on Spotify, SHARE, and help us change the world! NOTE: To date, NTA/Jamie are neither affiliated nor receiving compensation of any kind for this or any other product or service featured on The Nutritional Therapy and Wellness Podcast. We simply love connecting good people with other goodness. Resources Mentioned in this Episode:

While TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, they spotlight a must-hear episode of Adspeak by Adweek. In this episode, Ryan Joe speaks with Adweek's Rebecca Stewart and Audrey Kemp to unpack the fallout from Cannes Lions 2023, where AI-manipulated case studies led to major award revocations, most notably involving agency DM9. The trio explores how AI is reshaping creative submissions, the ethics of “scam ads,” and the introduction of new global integrity standards. For marketers, creatives, and agency leaders, this episode offers an urgent look into the future of advertising awards in an AI-driven world.Come for the tech, stay for the magic.Ryan Joe BioRyan Joe is the Editor-in-Chief of Adweek, serving as the episode's primary host. With deep industry knowledge, he guides the discussion on award integrity and evolving standards in advertising recognition, particularly in light of recent controversies involving AI and creative submissions.Ryan Joe on LinkedInRebecca Stewart BioRebecca Stewart is the Brand Editor at Adweek, bringing extensive expertise in advertising awards and industry recognition programs. Her in-depth knowledge of the Cannes Lions ecosystem and award evaluation processes provides valuable context on both historical practices and emerging challenges in creative recognition.Rebecca Stewart on LinkedInAudrey Kemp BioAudre Kemp is Adweek's Agency Reporter, specializing in investigating and reporting on industry developments. Her detailed coverage of the DM9 controversy and subsequent changes to Cannes Lions' integrity standards offers crucial insights into the evolving landscape of advertising awards and accountability.Audrey Kemp on LinkedInKey Discussion Topics:00:00 Intro: Welcome to Tech Magic's Special Episode02:51 Understanding the Cannes Lions Award Hierarchy06:17 Inside the Award Submission Process09:38 The Rise of "Cannes Bait" and Scam Ads12:48 DM9's AI Scandal: How It Unfolded18:20 New Global Integrity Standards at Cannes21:45 Balancing Creativity with Commercial Impact24:48 Final Thoughts: The Future of Industry Awards Hosted on Acast. See acast.com/privacy for more information.

Today we will be discussing the life and legacy of Arthur Blessitt. He faced many challenges during his evangelical career, but did he let it stop him? No. Tune in to learn a little about his life, how God used him to impact others, and how he led many to faith through carrying a cross around the world.  If you feel discouraged in your caregiving journey, just know you aren't alone. Let the story of Blessitt inspire you to keep going even when it feels like it's impossible. www.cheeringpastchallenges.com www.blessitt.com Arthur Blessitt bio is from Wikipedia: https://en.wikipedia.org/wiki/Arthur_Blessitt

To check out more about Wes visit www.wesleyhuff.com or check him out on YouTube. Today, we explore the vital role that faith plays in the caregiving journey. Caregiving can be both rewarding and challenging, and navigating this path often requires spiritual grounding. Join us as we discuss why faith matters, highlight the remarkable story of Wes Huff, and delve into the ways caregivers are evolving today.  We also give you some Christian resources including Joseph Prince's The Healing Power of the Holy Communion and Rebecca Stewart's Unbinding Love: a guide for the caregiver who has nothing left to give.  www.cheeringpastchallenges.com    

This episode answers the question: How can I add a workout routine to my life without feeling overwhelmed?We chatted with Rebecca Stewart, a personal trainer and mobility coach, about simple ways to integrate a workout routine into your life without feeling overwhelmed. Rebecca shared the importance of movement for both physical and mental health, emphasizing the benefits of incorporating strength training and cardiovascular exercise into your routine. She also provided valuable advice on navigating the overwhelming amount of fitness information available online, encouraging listeners to focus on reliable sources and practical, achievable steps.Rebecca's non-judgmental and shame-free approach to fitness stands out, as she believes that even small amounts of movement can create meaningful improvements in overall well-being. She shared her philosophy of meeting clients where they are, whether through in-person or virtual coaching, and highlighted the flexibility of online training options for personalized fitness support. This conversation is filled with actionable tips and empowering insights for anyone looking to create a sustainable and enjoyable exercise routine.You can learn more about Rebecca on her Fresh Starts Profile: https://www.freshstartsregistry.com/resourceguide/movementfx-llcMentioned in this episode:Become a Fresh Starts Expert!What is the Fresh Starts Expert Membership? The Fresh Starts Expert Membership is a business membership for entrepreneurs, experts, and small business owners to support them in business development, marketing efforts, public relations, networking, and community engagement. The membership includes a standalone profile on Fresh Starts Registry's website, weekly virtual coworking, open hours business coaching, and accountability groups, as well as exclusive press and media opportunities, workshops, seminars, a content and video library of resources, a podcast episode, and so much more. Membership is $55/month. Fresh Starts Registry is the first and only support registry platform for people to access the items and experts they need during life transitions. Fresh Starts has been featured in The New York Times, Time Magazine, Forbes, Wall Street Journal, Washington Post, The Today Show, and more. It was founded in 2021 by sisters Olivia Dreizen Howell and Genevieve Dreizen. Who can be an expert? An expert is simply a small business owner, freelancer, entrepreneur, solopreneur, writer, creator, podcaster - or more! See HERE for a list of potential expert types. We are open to any and all expert types. What are the benefits of joining Fresh Starts? Joining Fresh Starts as an expert offers numerous benefits for professionals passionate about guiding individuals through life transitions. For just $55 a month, you gain access to a thriving community, complete with business development support, marketing tools, coaching, and networking opportunities. Your profile will be SEO-optimized, making it easier for clients to find you. You'll also enjoy press and media exposure, weekly offers including workshops and events, and a supportive network to share insights and celebrate successes.Fresh Starts Expert MembershipJoin the Fresh Starts Collective!Whether you're an ambitious entrepreneur, a dedicated student, a heads down writer or simply striving to achieve your professional goals, the Fresh Starts Collective is here for you. We believe that surrounding yourself with a supportive community can be the key to unlocking your full potential. The Fresh Starts Collective offers daily community gathering - whether it's VirtualCo-Working and Body Doubling, Open Office Hours or Accountability...

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Carol Alves, SVP of Integrated Marketing for Her Campus Media. Hosted on Acast. See acast.com/privacy for more information.

In this episode, our guest speaker, Rebecca Stewart, Founder and CEO of VIP Nannies Inc., shares her expertise on delivering high-end hospitality in residential settings through household staffing. Rebecca enlightens us on how personalized, professional household staff can bring the luxury and exceptional service of high-end hospitality to private homes. By employing skilled and dedicated staff, homeowners can enjoy a seamless and elevated living experience, akin to staying in a five-star hotel, right in the comfort of their own residences.Follow usWebsite https://www.wtfwalkthefloors.comLinkedIn https://www.linkedin.com/company/wtf-walk-the-floorsYouTube https://www.youtube.com/channel/UCWJvSeZmvlNH8eRHJ6OyMDgConnect with the hosts on LinkedInMichèle Kline https://www.linkedin.com/in/michelekline/Stephanie Leger https://www.linkedin.com/in/sleger/Hosts Company LinksMichèle Kline https://www.klinehospitality.com/Stephanie Leger https://www.firstratehospitality.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Esperanza Teasdale, Vice President and General Manager of the Hispanic Business Unit for PepsiCo Beverages North America, and Natalie Boden, CEO and Founder at BODEN Agency. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Jason Notte, Brand Marketing Reporter for Adweek. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Lindsay St. Clair, Executive Creative Director at Bubble Skincare. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Helenor Gilmour, Director of Strategy at Beano Brain. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Trishla Ostwal, AI and tech reporter at Adweek, and Catherine Perloff, platforms reporter at Adweek. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Alastair Merry, Founder and CCO of Flower Shop, and Mary Lou Bunn, Founder and CEO of Flower Shop. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona sit down with Louise Johnson, CEO of leading sport and entertainment marketing agency Fuse. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart is joined by Jonathan Kirkland, Head of Marketing & Brand for BLK at Match, Cindy Lim, Head of Brand for Yuzu at Yuzu, and Julia Estacolchic, Senior Director of Brand Marketing and Head of Brand for Chispa at Match. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Luz Corona and Rebecca Stewart are joined by Sara Garibaldi, President at BODEN Agency, and Lee Maicon, Global Chief Strategy Officer at The Community. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Michael Clinton, CEO and Founder of ROAR Forward, and Chase Campbell, Cultural Intelligence Analyst at The Community. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek's very own Trishla Ostwal, AI and tech policy reporter, and Catherine Perloff, platforms reporter. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek's very own Ethan Alter, TVNewser Editor, and Bill Bradley, Deputy Editor of Media, TV, and Sports Marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart sits down with Niki Sahni, President and Partner at Courage, a fully-independent, owner operated creative agency founded as part of a mission to create a place where people and brands can find their own courage. Hosted on Acast. See acast.com/privacy for more information.

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.However, there's another way to create a more inclusive world and it involves the creatives.Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.Join us virtually at Social Media Week! Hosted on Acast. See acast.com/privacy for more information.

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight". Hosted on Acast. See acast.com/privacy for more information.

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.She's also brought mainstream attention to women's college basketball, a sport historically eclipsed by its men's counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte.The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA. Hosted on Acast. See acast.com/privacy for more information.

In 2021, Coca-Cola handed WPP its $4 billion ad account.At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.With the recent debut of Coca-Cola's “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it's clear OpenX understood the assignment.This week, Coke's vp of creative strategy and content, Islam ElDessouky, and Ogilvy's global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to “Foodmarks”.They also spoke about how the work speaks to Coke's wider marketing ambitions and gave an insight into how the OpenX model is performing for the brand.Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans never heard of the critically acclaimed tv show, Succession.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with iHeartMedia president and CMO Gayle Troberman to discuss more of the study's findings, how the audio market has evolved post Covid and why, despite the 31% of listening time clocked by Americans, there is only 9% of media budget allocated to audio. Hosted on Acast. See acast.com/privacy for more information.

As VMLY&R's chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.Join us at Commerceweek! Use code AWCOMMERCEWEEK20 at checkout to save 20%!Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedInFollow Walter T Geer III on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible.Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health.Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this week to talk about it is Deb Leiter, SVP of campaign development at Ad Council.She discusses what the Ad Council has uncovered about the state of the nation's mental well-being, as well as the initiatives and toolkits designed to break down barriers with communities who are less likely to seek help -- including Hispanic and Black men. Hosted on Acast. See acast.com/privacy for more information.

Today's podcast discusses: Who is Mandy Arioto? A review of her book Have More Fun How to get your mind ready for change How to incorporate more fun in your life and why Why we struggle with fun Fake fun vs healthy fun Ways Rebecca has incorporated fun in her life Check out Flylady on youtube for cleaning inspo Thanks for listening to the podcast! We'll be back next Thursday with another book review.    

Host Rebecca Stewart shares stories from her childhood: poverty, low income housing, suicide, and overcoming hard times.  She shares scriptures that provide hope to the weary from the book of Job and the gospel of Matthew. If we all helped a little bit we would greatly impact the homeless population. The data shows over 54% of our homeless population in America have some sort of mental disorder. (RAND Institute) Please join Rebecca in fighting homelessness but simply subscribing to the podcast and leaving a review! Thank you, your contribution matters! Check out www.janetshouseofhope.org    

Nerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath.Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth.To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young audiences and further its presence than with a spot in the Big Game?Rath also discussed how collaboration has been key in delivering the creative, and talked us through the brand's teaser, which features influencer Addison Rae teaching a mystery student how to dance. Hosted on Acast. See acast.com/privacy for more information.

Host Rebecca Stewart shares intimate details of taking care of her mother with Schizophrenia, the caregiver role, why it's challenging, and ultimately what to do to have hope. Something new- Rebecca shares audio of her mother Elaine to show first hand the brain disease and what it is like.   Other topics: How to be new in your caregiving How to put yourself first How to establish healthy boundaries A Guide for the Caregiver How to use scripture for your foundation  Psalm 10:14- God is the father of the fatherless  God sees our pain  How you can share your experience with others, your pain, and be a vessel for the Lord https://cheeringpastchallenges.com/ https://janetshouseofhope.org/  

Advertising's traditional agency of record (AOR) model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years.However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way.Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals how "radical empathy," breaking taboos and building trust have been key to building and maintaining the decade-long client relationship.Adweek's agency reporter and Agency Spy editor, Kyle O'Brien also joined the discussion, giving his take on what clients want from long-term partners and why the agency model of choice is ever-changing. Hosted on Acast. See acast.com/privacy for more information.

We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses.So, what exactly goes into a For Your Consideration (FYC) campaign?On the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers awards season year-round.Rosen has previously worked in editorial at Vanity Fair, TV Guide, Entertainment Weekly and HuffPost. In a fun and informative chat, Rosen shares the rules and regulations of a FYC campaign, his take on the most memorable marketing efforts (and non-marketing efforts) in years' past and why he thinks the team behind the Killers of the Flower Moon FYC Campaign is putting the right talent in the FYC spotlight (hint: it's not Leonardo Dicaprio).The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:Asia-PacificEuropeLatin AmericaMiddle East & Africa North America Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!Download the Entry pack here. Hosted on Acast. See acast.com/privacy for more information.

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality.So how does a marketing team even begin to promote such a refined work of art?On the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than promoting a major film. In an inspiring and insightful conversation, Tu shares the importance of working with filmmakers like Christopher Nolan to ensure the consumer experience is up to par with the creator's passion, where the minds and heart of movie-goers are as they are still recovering from the impact of Covid and why marketers should dig deeper into the “peculiar” data points that jump off the page.Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film locations globally, building to a wide IMAX release on January 26 (following the release of Academy Award nominations). The film will run until January 31st. Hosted on Acast. See acast.com/privacy for more information.

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months.So much so that 2023 has been christened 'The Year of the Girl.' But was it really?Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior leadership roles has also declined in 2023.So, in this week's episode, we ask how brands and media can make sure 2024 truly is the year of the girl?Joining Adweek's co-hosts Luz Corona and Rebecca Stewart, for an honest but hopeful conversation, we have Deborah Joseph, Glamour's U.K. Editor in chief and European editorial director, and Sami Lambert, Adweek's director of social media. Hosted on Acast. See acast.com/privacy for more information.

Like all good businesses, this one started in a garage.On the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart were joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective.The group chats through the early unofficial beginnings of the podcast that took place IRL and what listeners can expect when tuning into the podcast focused on the present and future state of retail media. Hosted on Acast. See acast.com/privacy for more information.

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform's annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predicts report is a blend of art and science that analyzes the billions of searches made on the platform and gives brands a head start on the hottest trends across a wide range of categories like fashion, home, travel and more. Pollack also shares the trends that were brought to life in the first-ever Pinterest Predicts Shop, an immersive pop-up shop in NYC.Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:Asia-PacificEuropeLatin AmericaMiddle East & Africa North America Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!Download the Entry pack here. Hosted on Acast. See acast.com/privacy for more information.

It's deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek's Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year's crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cultural moment for the country. The group discusses messaging trends amongst this year's ads, the favorites, and the delicate balance of driving a powerful emotional connection while still meeting business goals.Stay tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us everything marketers need to know about the upcoming awards. Hosted on Acast. See acast.com/privacy for more information.

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.”“Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers.But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range.Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows in his backyard, clever OOH and social executions and even merch in the form of "The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless") the push has caught the attention of millions of fans globally.This week, The Martin Agency's associate creative director, Allison Apperson, and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart on the podcast to talk about how the epic campaign came together and serve up all the tea from behind the scenes of the shoot. Hosted on Acast. See acast.com/privacy for more information.

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry.In this episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine Perloff join the show to share their takes on trending themes emerging from Adweek's Next Tech event.From bias in generative AI to the evolution of the Skimm's revenue model, the team discusses event highlights and conversations. The conversation is followed by the recording of Stenberg's onstage conversation with Buzzfeed publisher Jessica Probus to discuss how the publisher adapts tone of voice to match brand objectives, and the skills and training needed to build an organization that embraces AI.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America's No. 1 retailer.¹ They can help you connect with Walmart's 139 million weekly online and in-store customers² to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart's digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart's site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their closed-loop measurement uses Walmart's proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart's site and app but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources. Hosted on Acast. See acast.com/privacy for more information.

When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.However, fast forward four years later and the picture looks very different.The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio's history.On the latest episode of Yeah, That's Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.During the conversation, they discussed the Marvel marketing machine, where Marvel's brand downturn started, and how it can retain audiences who are losing interest in the IP itself.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America's number one retailer.¹ They can help you connect with Walmart's 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart's digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart's site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their Closed-loop Measurement uses Walmart's proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart's site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources. They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios' future. Hosted on Acast. See acast.com/privacy for more information.

Marketers are more aware than ever of the importance of language and the power it can wield.So why then, is the term 'influencer' increasingly viewed as a 'dirty word' among brands, and the consumers they sell to?With many advertisers now proudly enlisting 'creators' to front campaigns, Adweek reporter Emmy Lederman decided to probe this debate around verbiage.This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the podcast to discuss what she uncovered.The pair also discuss whether the rejection of the influencer culture is rooted in misogyny, as well as why some brands and online personalities are proudly reclaiming the word and all it stands for. Hosted on Acast. See acast.com/privacy for more information.

Spooky season is in full swing, and to mark the occasion cannabis dispensary Embarc has launched a new brand dubbed the Devil's Lettuce.The quirky ad campaign to promote it draws inspiration from movies of the Reefer Madness era and equates the stigma of cannabis consumption with monsters and villains from retro Hollywood horror flicks and PSAs.Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk through the in-house work, why now was the right time to launch it, and getting buy-in from the top for a comprehensive multi-platform campaign.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America's number one retailer.¹ They can help you connect with Walmart's 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart's digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart's site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their Closed-loop Measurement uses Walmart's proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart's site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources. Hosted on Acast. See acast.com/privacy for more information.

In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process.“If you're going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said.During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills from Booking.com to talk about how brands can truly show allyship and support LGBTQ+ communities through their partnerships and activations.Before playing out the conversation in full, Kiefer tells Adweek's community editor, Luz Corona, and Europe brand editor, Rebecca Stewart, why now was the right time for this discussion and why it's a must-listen for all brand marketers. Hosted on Acast. See acast.com/privacy for more information.

The Adweek Agency of the Year 2023 winners have finally been crowned.The awards program saw agency entries painstakingly chosen by Adweek's editorial team. Leading the judges was Adweek's managing editor, brands and agencies, Jameson Fleming.This week on the podcast, he joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss the selection process, as well as what makes a winning agency and the one piece of advice he'd give to any shop hoping to make the cut in 2024.He also discusses the anatomical, eye-catching cover designed by GUT Buenos Aires, which scored a double whammy this year; taking home Breakthrough Agency of the Year and International Agency of the Year.Other winners included:Global Agency of the Year: OgilvyMulticultural Agency of the Year: The CommunityU.S. Agency of the Year: MischiefU.S. Midsize Agency of the Year: Colle McVoyU.S. Small Agency of the Year: AltoAre you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America's number one retailer.¹ They can help you connect with Walmart's 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart's digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart's site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their Closed-loop Measurement uses Walmart's proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart's site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources. Hosted on Acast. See acast.com/privacy for more information.

TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement with the Alliance of Motion Picture and Television Producers.However, with TV sales hard by the action, this Hollywood story isn't quite over yet.Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering questions around measurement are just some of the challenges still facing the TV industry.On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss what's next -- and why the actors strike continues to rumble on.To close up the episode, we also have a special one-on-one chat with Fernando Machado, who caught up with Luz live during Brand Week to talk about why he made the leap from Activision Blizard to plant-based food AI firm NotCo Hosted on Acast. See acast.com/privacy for more information.

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That's Probably An Ad, there is only one Rebecca Stewart and Luz Corona.On the latest episode, the Adweek Europe brand editor and community editor are joined by Funko's VP of POP! Yourself & Retail, Dave Beré, who unveils the latest product offering for the brand of collectible figurines. POP! Yourself grants consumers the experience to create their own Pop! figures. The group discusses why Funko is in the business of pop culture vs. toys, the brand's natural evolution into the world of personalization and what's in the works for the brand's upcoming 25th anniversary. Hosted on Acast. See acast.com/privacy for more information.