Podcast appearances and mentions of ashley faus

This episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers should ditch the funnel framework and embrace playgrounds as the model for the customer journey, and shares her insights into what it means to make marketing truly human-centric. Key Takeaways:Misleading CTAs and bait-and-switch tactics erode trust. Marketers should not be trying to trick prospects into buying. It is expensive to acquire a customer that is a bad fit, and they should be prioritizing the relationship.The funnel is outdated; marketers should adopt “the playground” where they allow customers to move through a self-directed customer journey however they want to.The language that we use to talk about our audience, “is so adversarial. It's like I'm gonna hunt for a prospect and I'm gonna capture a lead, and I'm gonna lock down a deal.” Remember there is a person behind the screen.Quote: “ My job as a marketer, I always say, I never want to sell anything to anybody. My job is to match problems with solutions. And if I harass you or convince you to buy something that doesn't actually solve your problem, that's going to  be very expensive for me to fix, either from a reputation standpoint, from a support or implementation cost standpoint. Like, it's not free for me to acquire a customer that's a bad fit. It's not just not serving them. It does not serve the business either. And I think that's the other piece that like sometimes people think when I talk about this, that I'm trying to be altruistic or that like it's a nice thing to do for the audience. I mean, yes, we should be decent humans, but it's bad for business to behave this way and to do the bait and switch or to force somebody into a bad fit. It's gonna be very expensive for you to force fit that, or to try to, you know, win and re-win that customer or to serve that customer If they go nuclear and they start posting on social media, or they file a lawsuit, right? It's very expensive to get out of a bad deal or to turn a bad deal into a good deal.”Segment Timestamps:*(02:55) Human-centered marketing frameworks*(08:56) The pitfalls of bait-and-switch tactics*(27:13) The playground over the funnel*(35:33) The Playbook: Uncuttable budget itemsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Ashley on LinkedInLearn more about AtlassianHuman-Centered Marketing: How to Connect with Audiences in the Age of AILearn more about Caspian Studios

How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space. Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era. Three Key Takeaways: • Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate. • Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley's "Content Playground," which encourages organic exploration and engagement. • Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly. If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights. Give it a listen!

What's up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse experience across corporate communications and lifecycle leadership, Ashley exposes how artificial walls between marketing functions create dysfunction while offering a solution: an integrated ecosystem where audience insights, compelling content, and strategic distribution flow continuously between teams. Her approach identifies truly predictive behaviors and measures success through bold experiments rather than smaller tweaks. By respecting how people naturally learn and make decisions, Ashley's content structure creates pathways that connect conceptual, strategic, and tactical pieces, making your content genuinely valuable to visitors and dramatically more effective at converting those ready to purchase.About AshleyAshely started her career with generalist marketing roles at a bunch of different small companies before settling into a role in the commercial aviation industryShe took on a generalist Marketing role at a training firm where she got a taste of marketing operations including a Marketo integration and lots of email campaignsShe later had 2 content strategy and product marketing roles at network security companiesToday Ashley is Head of Lifecycle Marketing, Portfolio at Atlassian where she's been for over 7 yearsShe's been interviewed on more than 50 podcasts, her writing has been published on TIME, Forbes, MarketingProfs, she's a well traveled speaker and she has an upcoming book coming out in May called ‘Human-Centered Marketing: How to Connect with Audiences in the Age of AI'Why You Should Look for a New Job Every 18 MonthsAshley has spent over seven years at Atlassian, navigating through four distinct roles while the company itself transformed dramatically around her. This longevity stands out in an industry where most professionals change employers every 2-3 years. Through corporate communications, integrated media, product marketing, and now lifecycle marketing, she's crafted multiple careers without changing her email address.> "I look for a new job every 18 months, so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark.""I look for a new job every 18 months," Ashley explains, "so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark." This calculated strategy creates perpetual career momentum. You begin exploring opportunities six months before the typical stagnation point, positioning yourself to evolve professionally right when most people start feeling restless. The genius lies in the timing: plan your next move while you still love your current role, not after burnout or boredom sets in.The company Ashley joined barely resembles today's Atlassian. "We actually have grown like five or six times, both from an employee standpoint and from a revenue standpoint as well," she notes. This parallel evolution of both person and organization created a unique synergy, allowing her to ride waves of company growth while pursuing her own skill development.Her initial role came with an unexpected twist. Despite being hired for corporate communications, PR represented one of her weaker skill areas. During interviews, the hiring manager focused more on her versatility across content strategy, email marketing, and social media. Genuine curiosity opened doors that formal applications never could. "Because I was nosy and stuck my nose in other people's business," she admits candidly, "they were like, 'should you come sit with us?'" These informal interactions led to her integrated media role, which connected previously siloed functions:Press relationsOwned channels like email and socialThought leadership contentBrand marketing campaignsAshley applies this proactive mindset when managing her team. She challenges them with pointed questions about their future: "Who do you want to be when you grow up? Are you growing up in the next year? In the next five years?" This framing transforms vague aspirations into concrete timelines. "That breakdown of how to get to where you want to be in 10 years, 15 years, 20 years starts with the next 12 months or 24 months," she explains.The social media team placement at Atlassian illustrates how organizations evolve their understanding of marketing channels. "At the time, our social media person sat on the email team because the mindset was that this is a broadcast channel," Ashley recalls. Both she and her interviewer recognized the flawed logic in treating social platforms as one-way communication tools, creating immediate rapport around a shared marketing philosophy.Key takeaway: Schedule dedicated job hunting time every 18 months, even when fully satisfied with your current position. This practice maintains your market value, expands your professional network, and positions you to make strategic moves at the two-year mark when growth typically plateaus. The next perfect role might exist within your current company if you actively seek it out.The Overlap Between Lifecycle, Content and Product MarketingMarketing departments love creating artificial walls between functions. Product marketing owns messaging. Content creates assets. Lifecycle handles channels. We've all seen the org charts with their neat little boxes. Ashley brings refreshing clarity to this organizational fallacy, particularly for companies using product-led growth strategies where traditional marketing borders simply cannot hold.The organizational divide shifts dramatically depending on your go-to-market motion. "In larger companies using product-led growth versus a sales-led motion, there's a lot more blurring of the lines," Ashley explains. SEO strategy, trial signups, and in-product upgrade experiences often migrate to product marketing in PLG companies, even at enterprise scale. This reveals a fascinating truth many marketers miss: your core GTM motion fundamentally reshapes role boundaries more than company size does.> “I don't understand how you're gonna write content with no insights from the market, the competition, and the audience. I don't understand how you're gonna distribute content with no understanding of the channel mix and the quirks of the different channel."Ashley's decade of experience across multiple marketing functions gives her rare perspective on their interdependence. Ten years ago, she led marketing strategy at Duarte when marketing automation platforms were just becoming table stakes. "I actually had to do the RFP, choose between Marketo, Pardot, or Silverpop," she recalls. This hands-on experience taught her how lifecycle marketing (channels, nurture campaigns, cross-sell strategies) and content marketing (creating assets for those channels) form an inseparable partnership:Content marketing typically focuses on creating assetsLifecycle marketing typically focuses on channel strategyBoth become meaningless without the other's expertiseAt large companies like Atlassian, specialization creates absurd scenarios where a single email might involve five different people: one writing copy, another creating visuals, someone handling lead scoring, another doing audience segmentation, and finally someone building and testing the actual email. While this level of specialization brings depth, it risks bre...

In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale. Ashley walks us through Atlassian's approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a successful campaign looks like in action. In this episode, you'll learn: What lifecycle marketing is (and what it isn't) How to identify the most critical touchpoints in the customer journey The metrics that matter most The pitfalls even experienced marketers fall into Whether you're running onboarding flows, retention campaigns, or upsell motion - this episode is packed with takeaways for any marketer looking to drive sustainable growth.

In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley's role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 for an exclusive discount!************************Useful Links:Website: https://www.atlassian.com/Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

2024 has been an exciting year for The Content 10x Podcast. We've had the privilege of speaking with incredible guests who've shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!Find out:Key trends and developments that shaped B2B content marketing in 2024How AI is transforming content creation and repurposing without losing the human touchPractical advice for repurposing written content to maximize its reach and impactActionable B2B content repurposing strategies from leading industry expertsImportant links & mentions:The Changing Face of Marketing with Amanda Natividad www.content10x.com/308 Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314How to Use AI in Storytelling with Mike Allton www.content10x.com/318 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299Repurposing from Long to Short with Erica Schneider www.content10x.com/303 Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content...

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day... singer, actor, fitness fiend by night! Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. _________________

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.Find out: How Reddit is usedWhy it's useful for B2B marketersBest practices for B2B marketers on Reddit Important links & mentions:The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove.The content game is not going anywhere, but it IS changing. And to guide us through those changes, we're chatting today with B2B content expert Ashley Faus, Head of Lifecycle Marketing at Atlassian. Ashley challenges traditional content mapping to the B2B funnel and introduces the idea of a "content playground" where people engage with content in a way that suits them best in a non-linear, non-standard journey. She also delves into the different intents behind content (buy, use, help, trust), the different levels of content (conceptual, strategic, tactical), the nuances between individual and brand-led content, and the growing role of B2B creators.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Ashley Faus is a marketer, writer, speaker by day, and a singer, actor, fitness fiend by night.She's a leading content marketing expert who loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. For the past seven years, she's been the Head of Lifecycle Marketing, Portfolio, at Atlassian. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.https://www.linkedin.com/in/ashleyfaus/Key Topics[00:00] - Introduction[01:17] - A brief history of content marketing[04:41] - Over-indexing on attribution[08:55] - Different types of content intent [15:42] - Individual vs. brand-led content[19:12] - B2B creators[29:24] - The content playground [45:52] - Email as a consumption channel[49:02] - Treating people as a whole human[51:47] - Content formats[54:54] - AIResource LinksCreate a “Content Playground” that's Fun for Buyers (and Lucrative for You) Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ThoughtLeadership #B2B

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She's got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it's so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.   00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You'll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:Why long-form written content is the best type of content to repurposeThe power of generative AI to help with repurposing Why you need a repurposing process Important links & mentions:6Sense https://6sense.com/Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian?8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?32:27 How do you think PMM will change over the next 5 or 10 years? 36:10 How should AI play a role in product marketing? 39:54 How do you achieve work life balance?42:21 What do you think has been the one thing that's been most important for growing your career? 44:52 What is your favorite thing about product marketing?Want more insights from Ashley? Check out her Sharebird Profile.Looking to connect? You can find Ashley here on LinkedIn.

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she's very specific about what they repurpose and how that helps target that C-level audience they want to reach. She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It's a great conversation! Find out: The big benefits of content repurposing for a small team How to focus your team on what's important when it comes to repurposing Why you should choose one channel and dominate before expanding Important links & mentions: Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-fausOur book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley's broad expertise on the topic. She shares her ‘favorite' types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies. She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity', and why it's so important that marketing teams lean into AI. Find out: Why Ashley loves repurposing presentation slides What is content velocity How to repurpose LinkedIn comments Important links & mentions: Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Our guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing. In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.   “I actually think the funnel is a retrospective measurement tool, not a forward-looking strategy tool. Nobody wakes up in the morning and says, ‘Today I shall be in the awareness phase.' People don't behave that way. So, I like to frame up the audience journey in terms of a playground, where people can go up, down, sideways; they can chart their own journey.” – Ashley Faus   By the end of the episode, you'll learn:   The Importance of Content Intent: Understand the difference between learn intent and use intent, and how this knowledge can dramatically improve demand generation and pipeline generation. Redefining the Funnel: Learn how the traditional top-of-funnel, middle-of-funnel, and bottom-of-funnel model is evolving to accommodate content by intent, and why a mindset shift is necessary for effective marketing. AI in Content Creation: Discover the spectrum of content creation from 100% human to 100% AI, and learn how to match the intent with the appropriate approach for creating meaningful content. Audience Intent Mapping: Gain insights into mapping the customer journey to a “playground” model where consumers can chart their own path, moving beyond the linear funnel model to understand consumer behavior more accurately. Content Planning and Strategy: Find out how breaking down content into actionable steps and clear CTAs can guide users more effectively towards their goals. Effective Marketing through Understanding: Learn the importance of tailoring marketing messages to individual preferences and interests, and how understanding the job or message behind each piece of content can lead to more successful engagement. Collaboration and Strategy in Content Marketing: Discover the critical role of collaboration across teams to create consistent messaging, the importance of a multichannel approach, and how to scale content marketing strategies effectively.

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans. In this episode, you'll uncover: - The ongoing debate: In-house marketers vs. consultants – who really brings more value to events? - Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies. - Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape. - Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers. - The power of execution: Why actual results trump theoretical knowledge every time. Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.Key Discussion Points- The difference between inferred intent and explicit, stated intent (02:03)- Titling and promoting content in a way that attracts the right intent levels (03:06)- Why number-based lead targets can result in low-quality leads (05:30)- Being explicit and prominent with sales CTAs instead of hiding them (08:23)- Why "learn more" is a harmful CTA (11:04)- Tips for creating CTAs that drive the desired action (12:04)

Ever noticed how storytelling makes things click better? Dive into the 23rd Growth Podcast, where Ashley Faus brilliantly connects theater and marketing — think audience empathy, changing costumes, motivations, and more. As a seasoned writer, speaker, and Head of Lifecycle Marketing at Atlassian, Ashley unpacks invaluable insights into the realms of marketing and business, offering a unique perspective on different topics through engaging storytelling.In this podcast, you'll:

Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman).  Join Tribal Impact's Sarah Goodall who'll be talking to Ashley Faus from Atlassian about how to become a thought leader.  We'll be covering:What does it mean to be a thought leader?How to grow your network, reach a wider audience, and develop a following.Overcoming procrastination and the fear of imperfection when creating content.The habits of successful thought leaders.

How do you maintain coherent brand identity when you are a large org with multiple products, departments or regions? That's what this podcast seeks to uncover! Interviewing Ashley Faus, Director of Integrated Product Marketing at Atlassian.

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?  Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #linkedin #thoughtleadership #b2bgrowth

In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work. More About Ashley. https://www.linkedin.com/in/ashleyfaus/

Did you know that PMMs and Content Marketers across organizations miss out on one integral element in their revenue pipelines? A sit down with their sales team!Often perceived as “no strings attached,” the ideal relationship between pmm-content-sales should look like a marriage to accelerate your revenue goals.How do sales, especially those on the front lines like SDRs/ BDRs, view, and leverage product marketing & content? Can product marketing & content marketing help sales exchange our value for our customer's money efficiently?Listen to Rowan Noronha, Founder of the Product Marketing Community, and guest host Ashley Faus, Director of Integrated PMM, Atlassian, who are joined by Morgan Ingram, Founder & Chief Edutainment Officer, Ascension Media Productions, and Devin Reed, Director of Content & Thought Leadership, Clari exploring how content and community solutions and strategies emerge from a deeper understanding of sales and revenue.Listen to Ashley, Morgan, Devin and Rowan as they discuss what content marketing and sales need from product marketing in order for their companies to Exchange Value for Money… efficiently.

To use an industry buzzword, Atlassian is a ‘highly-matrixed' organization. This week's B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus. In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief! Our host Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Watch to find out: How Atlassian manages marketing across multiple products Exciting (and humorous) AI experimentation in content marketing How to avoid a content marketing faux pas Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist

Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in to learn:[3:10] What is thought leadership?[5:42] What are the benefits to developing internal thought leadership?[7:22] What is one reason companies are hesitant to develop thought leaders?[10:03] How does Ashley's role as a product marketer make her the perfect person to develop thought leaders?[13:46] How should a company select its thought leaders?[17:01] What are the best platforms or outlets for new thought leaders?[20:34] How does Ashely help to develop thought leaders?[22:16] How does Ashley work with new thought leaders to move beyond one piece of content?[25:09] What are some of the benefits Ashley has seen from developing thought leaders?[27:43] What can a smaller company do to begin to develop thought leaders?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The thought leader featured in this episode is a marketer, writer, speaker, singer, and actor. This premier product marketing expert also hosts the Rants with Ashley and Devin live stream. Ashley Faus is the Director of Integrated Product Marketing at Atlassian. Ashley smashed the use of funnels as a forward-looking strategy, why you should use the Playground Approach with your audience, and how to structure your content using Content Depths.   Busted Myths: “The funnel is dead, use a playground instead.” In reality, a funnel is a retrospective measuring tool, not a significant driver of a company's strategy. Using a “playground” allows prospects to design their own journey based on what works best for them.   Takeaways: While your funnel isn't a forward-looking tool, you can still glean many insights into your customers by examining the historical data from your funnel. This is a great source to learn about how people found your product and which channels were most effective. Think of which channels drove prospects to your company as a lagging metric and not a leading metric when reviewing funnel data. Channels move fast and so does the market, meaning channels that worked last time won't necessarily work this time. Data from your funnel can tell you what worked in the past and what didn't, but it will not tell you what changes to make, where the changes should be made, or when you should make changes in the future. The playground approach means creating an experience for your audience that allows them to design their own journey with seamless handoffs and that lets them get what they want when they want it.  For example, pricing has traditionally been seen as a bottom-of-funnel discussion to be had once a seller has convinced the buyer of the value. However, for many buyers, pricing information is vital early on so they can see if the price is within their budget. When thinking about what content to create and how to structure it, consider using the Content Depth framework. There are three tiers to Content Depth: 1. Conceptual, 2. Strategic, 3. Tactical.  Conceptual-level content explains the what and why of an idea and helps people think about the problem space.  Strategic-level content speaks to the tools, processes, and key knowledge components needed to make that idea a reality. This helps people think about the solution space and do their own research. Tactical-level content provides prescriptive best practices and step-by-step instructions which are required to execute that strategy.   Quote of the Show: “The funnel is dead, use a playground instead.” - Ashley Faus   Shout Outs: Rev.com - Audio Transcription Service   Links: LinkedIn: https://www.linkedin.com/in/ashleyfaus/  Atlassian website: https://www.atlassian.com/  Compass website: https://www.atlassian.com/software/compass  Blog: https://consciouslycorporate.com  Twitter: https://twitter.com/ashleyfaus    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/us9lyP_HHY4    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p

Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency. Given the complexity of digital marketing channels, integrated marketing usually requires focused planning and effort, and that's where an integrated marketing strategy can be of great help. In this episode of Content Logistics, our host Camille Trent welcomes Ashley Faus, the director of Integrated Product Marketing at Atlassian. Ashley gets into the structuring of a marketing team and why it's important not to separate the content and distribution parts from product marketing. Ashley and Camille discuss integrated marketing, the importance of shared goals for creating the right content strategy, and Ashley's different roles.

How can we shift from being fully funnel-based to using a silo-free content strategy?  In this week's podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian. This episode will be all about…

Ashley Faus is the director of integrated product marketing at Atlassian. And she's built a strong personal brand as a leader inside and outside her company. Her writing has been published on TIME, Forbes, MarketingProfs and she has a strong presence on LinkedIn. We talk about how she curates her public persona and has learned to speak as a leader. I'm your host, Nausheen I. Chen, a leadership communications coach from the Fortune 50 world. If you enjoyed this episode, please take 10 seconds to give us 5 stars. As a young podcast, you have no idea how MUCH of a difference your review would make in getting us discovered by others who might enjoy Speak as a Leader.

Please welcome our special guest, Ashley Faus, a product marketing executive at Atlassian (the makers of Jira and Confluence). Our fascinating conversation ranges from her own hero's journey from musical theater into the wide world of marketing, and dips our toes into podcasting, facial expressions, tone of voice, genuineness, and improv. If you're at all interested in what separates good from great marketers, you've come to the right place.

What is the social media spectrum as teams head into 2023? Is there a "perfect" mix of content between the author, algorithm, and audience focus? Ashley Faus, Director of Integrated Product Marketing, Atlassian tells all in this eye-opening episode. Buckle up, hang on, and hit PLAY.Connect with Ashley:LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://twitter.com/ashleyfausBusiness Website: https://consciouslycorporate.com/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Summary/AbstractAshley  discusses her commitment to her job and how it is tied to her ability to brand build for Atlassian. She notes that as the company has grown, they have realized the need for a more formal process for brand evangelism and that she is a part of that process.In the conversation, Ashley discusses how her hobbies and skills have helped her become a more valuable asset to her company. She talks about how her love of public speaking and acting has helped her become a face for the brand, and how her knowledge of agile topics has made her a valuable speaker on behalf of Atlassian. She also discusses how the company's value of be the change you seek has helped them build their brand in a more flexible way, allowing employees to be more involved in the company's public image.She discusses the benefits of being a values-driven company, and how this benefits both the company and the individual employees. She also discusses how being empowered to build one's personal brand helps attract new talent to the company.Ashley also makes recommendations on how to begin the process of creating a personal brand and getting started with the content creation process. This can help you to start thinking about how your work relates to your personal life and expertise.Timestamps00:02:00The Benefits of Building Your Personal Brand Within Your Company00:03:47The Benefits of Being a Values-Driven Employee00:06:00How to Build Your Personal Brand on LinkedIn00:08:47How to Get Started With Writing Professional Content00:10:56The Benefits of an Active Social Media Presence for Businesses00:12:38How to Create Content That Drives Conversations00:14:34How to Create Content that Connects with Your Audience00:16:53How to Create Consistent Social Media Content When You Feel Stuck00:18:11The Importance of a Personal Brand00:20:08The Power of Personal Branding with Ashley Faus00:21:52The Benefits of Consistent Thought Leadership00:25:28The Importance of Branding and Positioning in Your Career00:27:00The Importance of Personal Branding in Career Success00:28:45The Power of a Prepared Mindset with Ashley FausMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Summary/AbstractAshley Faus of Atlassian joins Dr. Jim to discuss a range of topics related to success, including weighted decision matrices, brand building, and credibility. Ashley shares her story of how she found success in multiple passion areas, and offers advice on how others can pursue their own goals.In this conversation, Ashley discusses her work in product marketing for Atlassian, her experience in a number of different industries, and her philosophy on work-life integration. She also talks about her hobby of baking, which she picked up during the Covid pandemic.In the beginning of the conversation, the idea of a weighted decision matrix is introduced. This matrix is a tool that can be used to help make decisions. The matrix takes into account different factors that are important to the decision maker and assigns a weight to each factor. The factors are then used to help make the final decision.Ashley  and her husband used this matrix when deciding on colleges. They considered different factors such as location, cost, and degree programs. In the end, they were able to make a decision that was best for them.Ashley  spoke about how to  make decisions by weighing different trade-offs. This theory can be used when making decisions about things like job offers, where someone might consider factors such as growth potential, compensation, work-life balance, and the tasks of the role. To use the theory, Ashley recommends picking five categories of things that matter to you, and then assigning a percentage to each category to show how important it is to you. You can then score each job offer you receive in each category, and multiply that score by the percentage to get a total satisfaction score for each job. The job offer with the highest satisfaction score is the one you should take.Timestamps00:00:00Ashley Faus: The Road to Though Leadership - PT 100:02:00Ashley Faus: Work-Life Integration and Baking00:04:42The Benefits of a Weighted Decision Matrix00:06:19The Benefits of Using a Value-Based Decision Framework00:10:23The Power of Defining Your Priorities in Career Progression00:11:53The Different Industries I've Worked In00:13:28The Reality of Marketing: It's Not Always the 'Cool' Stuff00:15:38The Importance of Choosing the Right Manager When Starting Your Career00:19:46The Importance of a Sampling Period in Your Career00:22:28The Importance of Intentionality in Career Development00:25:19The Power of a Weighted Decision Matrix: How Ashley Faus Got Her Dream Job00:27:00The Importance of Growth and Development in the Workplace00:28:41The Power of Internal Moves: A Conversation with Ashley FausMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

How to Add Live Streaming to Your Marketing Mix. Periscope came online and fundamentally changed the world of video marketing. Today, long-form and short-form capabilities have been introduced on Facebook, YouTube, LinkedIn, and Instagram, and more platforms add live or native video capabilities every quarter! How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live-streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms? See examples of live stream success from brands across several industries, and learn how to create and execute a live stream strategy.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This episode is compiled of all the stories told by guests in the first half of Season 3 of the Best Speech Podcast.Geomyra Pollard is a  life and business coach (geomyra.com). Follow her at @iamlivingwellrounded.Joshua Becker is a speaker, author and blogger at Becoming Minimalist. He is also the co-founder of The Hope Effect, which supports orphans by moving them into families. His most recent book Things that Matter: Overcoming Distraction to Pursue a More Meaningful Life just came out in April 2022.Koula Callahan can be found on Instagram at @koulacal, and her charity of choice is the Joshua Thomas Foundation, which provides prosthetic limbs to children.Jodie Cook is a writer, competitive power lifter and entrepreneur found at JodieCook.com. She's written and co-written five books, including Business Book Awards 2021 Sales & Marketing Book of the Year, Instagram Rules.Josh Shipp (@joshshipp ) is a speaker and an author. You can watch his main keynote speech and hear his very moving, personal history. You can book Josh or one his great youth speakers at TopYouthSpeakers.com where they book about 1,000 speeches a year for students and educators.Charli Marie Prangley is a YouTuber with over 200,000 subscribers, the design lead for ConvertKit, and a public speaker. You can find her great content at CharliMarie.com.Chris Norton (@chrisanorton16) is an inspirational public speaker and the founder of the Chris Norton Foundation. He co-wrote a memoir with his wife titled The Seven Longest Yards and there's a film about his life on Netflix and other major platforms called 7 Yards: The Chris Norton Story.Ashley Faus (@ashleyfaus) is a "marketer, writer and speaker by day" and a "singer, actor and fitness fiend by night."  She currently the Director Integrated Product Marketing at Atlassian. David Lemus is an independent design strategist with engineering roots working with organizations to empower teams to be customer obsessed and have a culture of iterative learning. His work can be found at LemusAnd.co.Laura Belgray  (@talkingshrimpnyc) is the super successful author and copywriter behind Talking Shrimp where she offers tons of free and paid tools for improving your writing.Steve Kamb (@stevekamb) is the founder and leader of Nerd Fitness, community and coaching for regular people to get healthy and strong. Mike Pacchione (@mpacc) coaches groups and individuals on improving their public speaking. You can hire him or join his email list to receive free public speaking tips at BestSpeech.co.

In this inaugural episode of The Notorious Thought Leader podcast, Ashley Faus, Director of Integrated Product Marketing at Atlassian, joins Erin Balsa to define thought leadership, explain the four pillars of thought leadership, and share tips for harnessing the brilliance of internal subject matter experts.

Imagine you're at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands' social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to build authentic long-term relationships with your audience. You'll learn: How to build trust and create long-term value for both you and your customersThe frameworks for building narratives that leverage real people in your feeds. About real-world B2B companies who are harnessing social media to meet and exceed their marketing goals.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Creating the right strategy is a must-have because of overwhelming generic strategies. Most content is dying without engagement. Ashley Faus replies to the following questions: How do you generate content ideas? What are the benefits of content marketing? How do you write a content marketing strategy? What is content planning in digital marketing? What are…

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader' debate, and pull out what we think are the important distinctions. Here are some of the sub-topics we riff on: Why humility is a hallmark of a genuine thought leader (and what does this look like in action)Self-awareness: what kind of impact do you want to have in the world?Why it's important to evolve as a professional (whether expert or thought leader)The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world' is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophyThe merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn' (she's an authority on becoming an 'authorpreneur' and building a sustainable enterprise around your writing)Utility content (useful, helpful, how-to) vs leadership content (more visceral and thought provoking)Just because you publish a book doesn't make you a thought leader: “there's a higher bar than that,” says BrendanDo you have aspirations to become a thought leader: Are you prepared to put in the work to make that a reality? Are you prepared to publicly challenge the status quo, which is a hallmark of a thought leader?Why thought leaders need purpose and direction, but not necessarily be locked down to a narrow niche (“give yourself permission to grow and evolve”) We also refer to Ashley's riff on why experts shouldn't attempt a TED Talk (and why thought leaders shouldn't be in customer support!) Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here. *** Reputation Revolution: Brought to you by the Credible Authority Academy ***

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the Good for Business Show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. Host Michelle J Raymond asks - · Are thought leaders born or made? · What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? · Ashely's Four Pillars of Thought Leadership · Can organisations be thought leaders? Ashley Faus is Director of Integrated Product Marketing, Atlassian. Marketer, writer, speaker by day... singer, actor, fitness fiend by night! All views are her own. // TRANSCRIPT Full transcript is available here - https://share.descript.com/view/k5V3u6fQAoa ------------------------------------------------------------------------------------------------- // GOOD TRADING CO SOCIALS Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques. She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.

We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What's the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus. This is a subject dear to Ashley's heart, and she has some strong views on it! Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here. She unpacks the framework and its four pillars: CredibilityProfileProlificDepth of Ideas Semantics, or not? While the whole ‘ expert vs thought leader' debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter. Talking points include: Old school thought leader vs the ‘new' thought leaderHow some businesses approach thought leadership (badly) - looking at you SaaS companies!Why experts shouldn't attempt a TED Talk (and why thought leaders shouldn't be in customer support!)What value do you provide to the audience? It matters! Why thought leaders and experts need to keep updating their knowledge.The concept of 'Expertville vs Visionary Town' We also have a sidebar conversation about LinkedIn, and why it's important to be intentional with the content we post on the site, plus we wade into the ‘professional content' vs 'personal content' debate! Name-checked in this episode: Joanna PennAndrew DavisMark SchaeferDavid Meerman ScottAndy Crestodina It's a fun and energetic discussion, I hope you enjoy it! CONNECT WITH ASHLEY ON LINKEDIN *** Reputation Revolution: Brought to you by the Credible Authority Academy ***

Ashley Faus talks to Mike about the different types of speaking she does: theatre, speaking from stages, and also doing work presentations. She has so many helpful tips about making work-based presentations effective and useful, and getting people's attention. She also offers great tips around getting booked as a corporate or conference speaker.Ashley Faus (@ashleyfaus) is a "marketer, writer and speaker by day" and a "singer, actor and fitness fiend by night."  She currently the Director Integrated Product Marketing at Atlassian. Mike Pacchione (@mpacc) is a public speaking coach and conference speaker. He offers individual and group coaching as well as workshops at BestSpeech.co.

These days, the term "thought leadership" is tossed around a lot. Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business? To discuss these things and to get some answers, in this episode of the Funky Marketing Show, I sat down with Ashley Faus, Content Strategy Lead at Atlassian, a multibillion-dollar software company. Ashley has a lot of experience with thought leadership and she was kind enough to share some insights on what it takes to be a thought leader, how to use thought leadership to scale your business, and how to get started if you're new to the idea. For this episode, I won't tell you to sit down and relax, instead, I want you to get a pen and paper because there are a lot of great insights and actionable tips that you'll want to take note of. Here's a quick overview of what we covered: 0:00 - Intro 1:27 - Developing the vibe of the show 3:48 - Ashley's background story 5:53 - Should developers do the writing for the developers' topics 8:48 - Using different talents to improve your work 12:02 - The importance of having feedback calls with clients 13:56 - Having a playground mindset 18:14 - Balancing customer experience 20:40 - Always think about the way people are coming to you and how they use your product 23:42 - Thought leadership is not what you think 30:29 - The majority of the people on LinkedIn are either in marketing or sales 31:58 - The point of thought leadership 36:05 - Share to the point where you share everything 36:56 - Thought leaders are pissed 37:54 - Incremental progress is the key 39:58 - Show people where they are making mistakes on their own example 41:41 - What's the value of thought leadership 44:28 - Where is LinkedIn going 50:33 - Comments from the chat 51:14 - Social platforms are evolving in their own way 53:49 - Outro Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #b2bmarketing #thoughtleadership #growth #funkymarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

On this episode of The Internship Show, we speak with Ashley Faus from Atlassian. Ashley is the Content Strategy Lead, Software Teams, and gives us a picture of what life as a non-technical individual can look like at a tech company like Atlassian.

The old framework of the buyer's journey is broken. Customers expect more access than ever to educational, engaging content at every stage of their decision-making. Ashley Faus believes it's time to reframe the buyer's journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime. As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team. She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.Show TopicsFully embody your audienceFocus on authenticityTake time to understand the problem setSeek out potential storiesUnderstand how content marketing fits into the bigger pictureView marketing as relationship-buildingReframe the old buyer's journeyBuild a content marketing playgroundReimagine the content marketing funnelCreate content for the whole playgroundShow Links Check out AtlassianFollow Ashley Faus on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Ashley Faus is a marketer, writer, speaker, singer, and actor. And she's here to teach you how to stay on the cutting edge of marketing, without spending a lot of moola. 

If there's one thing your content team wants you to know it's that they do a heck of a lot more than just writing blog posts.Content marketers are strategists to their core. They architect a playground of content for today's self-serve buying teams to navigate—carefully balancing the need to drive prospects through the funnel while creating brand content that engages and delights.In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community chatted with three content marketing leaders at the top of their game:Heike Young, Senior Director, Content Strategy at Salesforce, Ashley Faus, Content Strategy Lead at Atlassian, and Devin Reed, Head of Content Strategy at Gong.Heike, Ashley, and Devin gave us the low-down on the role of content marketing (and why it should really be called content strategy). They also shared their best practices for building an empowered content team to drive your company's strategic initiatives, with metrics you can use to measure success.

Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.

Learn Speak Teach #13 w/ Ashley Faus, The Queen Of Thought Leadership! ~ Thought leadership is the skilled process of being able to generate novel ideas and concepts that can be effectively taught to others. The value of thought leadership is that it helps business people establish themselves as experts in their field. It also helps them build their credibility within the industry by generating new ideas, concepts, and solutions. Thought leadership also helps companies build relationships with potential customers or partners. Join the conversation with Ashley Faus as she shares her marketing experience, observations, and philosophies on marketing, as well as the value of thought leadership. Ashley is a Marketer, writer, speaker, singer, actor, and fitness fiend. She has handled all aspects of marketing strategy and execution, from social media to content marketing, editorials, demand-gen, and promotional events. Ashely loves telling high-level stories that resonate with an audience and connecting the dots between many types of assets and distribution channels. Ashley's writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she has spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. ~ During this episode, you will learn about; [02:26] What's in it for you in today's episode [04:06] Meet Ashley Faus [06:53] Founding ideology behind her business; Consciously Corporate [12:06] What it means to be a “thought leader.” [16:03] Overview of Ashley's 4-pillar thought leadership framework [21:07] How do you track and know your position in thought leadership [31:19] A case study of a client Ashley worked with to build thought leadership [37:48] The best blend of thought leadership and content creation [42:40] Is thought leadership for everyone? [48:10] Rapid Fire questions [49:30] How Ashley learned about thought leadership [52:07] How you can connect with Ashley and learn more about thought leadership [52:54] Final nugget for you [53:23] Episode wrap up Notable Quotes ~ “The more you know, the more people know you.” ~ “Being good at your job does not make you a thought leader.” ~ “Marketing isn't a button. It's a recipe. Many things go in. Different amounts at different times.” ~ “Thought leadership is not just about having a good idea, it's about sharing that idea with others in a way that will be accepted.” - Watch The Full Episode Here: https://youtu.be/cLK3Hoy3JTg Keep In Touch with Ashley Faus: Website: https://consciouslycorporate.com/ Twitter: https://twitter.com/ashleyfaus LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Article on the thought leadership framework: https://www.marketingprofs.com/articles/2021/45572/so-you-want-to-be-a-thought-leader-a-framework-and-guide-for-your-thought-leadership-strategy LinkedIn posts that show the 4-pillar framework: https://www.linkedin.com/feed/update/urn:li:activity:6854848920477159425/ https://www.linkedin.com/posts/ashleyfaus_thoughtleadership-contentstrategy-activity-6795079540096950273-7NOt https://www.linkedin.com/posts/ashleyfaus_thought-leadership-framework-credibility-activity-6791416214855012352-bRrU https://www.linkedin.com/posts/ashleyfaus_thought-leadership-framework-profile-pillar-activity-6792117139760398336--riH https://www.linkedin.com/posts/ashleyfaus_thought-leadership-framework-prolific-pillar-activity-6792862842870726656--a4D https://www.linkedin.com/posts/ashleyfaus_thought-leadership-framework-depth-of-ideas-activity-6793929147841437697-0WI1 Article on the Content Playground, which includes explanation/examples of Content Depths: https://cxl.com/blog/content-playground/ https://www.linkedin.com/posts/ashleyfaus_contentstrategy-marketingstrategy-activity-6828412664558030848-_OHf — Follow me… Facebook www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/ben-albert-a74737106/ – LST is made possible by www://balbertmarketing.com/

If you are active on social media, you have inevitably come across more people talking about personal branding. This has taken off primarily on LinkedIn, but it's happening across all social platforms too. So how do you create authentic content for your personal brand building? How do you get started on a social strategy? How can organizations active employees and give employees a voice?  We talk with Ashley Faus about these things and more!

Have you ever had to onboard a new hire, or explain a complex task to a colleague not in your field? How can you get a novice up to speed without giving them a doctoral-level lecture? Today's guest is Ashley Faus, Content Strategy Lead for Software Teams at Atlassian. Atlassian is a software development company that creates tools which are used worldwide to unlock the potential of high-functioning teams in the workplace. We start our conversation by discussing frameworks for thought leadership, content, and broad ideas, and how building a content framework can make even complex ideas accessible to learners of all levels. Ashley goes on to share the four pillars of her framework: Credibility, Profile, Prolific, and Strong Depth of Ideas. She explains how frameworks can be a tool to assess areas of specific challenge or difficulty, and how to use them to create a stronger focus to improve. In addition to her four pillars,  Ashley shares how she arrived at the idea of the "Content Playground," and how she builds on her experience in content marketing to turn ideas and inspiration into learning journeys. An audience can be engaged by allowing them to choose their own path through content, discover insights that speak to their personal perspective, and grow through the novelty of play. Ashley explains that trust is an essential quality of thought leadership, and that to be a great leader, you must be open, honest, and vulnerable. Organizations, too, need to manifest those traits, remaining consistent and authentic in their actions and messaging, so that audiences understand and believe in the brand'. Three Key Takeaways:        A well-built framework can be a great way for others to more easily grasp the core of your thought leadership. Thought Leadership can be used for content marketing, but that should not be its main goal. Thought Leadership is a long-term play, unlike most marketing, and should be constructed and utilized to withstand the rigors of time. 

Speaking with both control and expressive energy can be a challenge. Gutsy Guinea Pig, Ashley Faus, demonstrates how awareness goes a long way in striking this difficult balance.

In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/

Ashley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thought leader.

People don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a content strategy. On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian - a global tech company that owns work management tools such as Trello and Jira. Ashley has plenty of experience choosing and building thought leaders within Atlassian, and shares her framework for building a profile and influence for employees. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.communitySupport the show (https://finite.community/)

My guest today is Ashley Faus, content strategy lead, software teams at Atlassian. You'll learn: Why the traditional buyer's journey funnel may not be the best way to map your content. How to focus on giving your audience more of what they want, not what you think they should want. Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run. --- Send in a voice message: https://anchor.fm/marcusschaller/message

In this episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian.

Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/

Ashley Faus wants your content to work less like a linear funnel and more like a playground. Customers should be able to experience your company's content in any order that they see fit, and use it in the ways they find most engaging. Ashley and Bryan also crack into how you can catch someones attention and engage with them, even if you don't have quite the same interests, as well as how your interests outside of work can be applied to your marketing day to day to increase your ability.