Podcasts about hill holiday

We have an English football star and a and of merry misfits to talk about in this latest episode of Dear Hallmark. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dearhallmark/message Support this podcast: https://podcasters.spotify.com/pod/show/dearhallmark/support

Scott Rabschnuk, Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, has an extensive background in healthcare marketing. Scott much of his career as an Executive at Hill Holiday, where he led the healthcare practice, Scott has gained invaluable experience in the field. In this episode, he shares his wealth of knowledge and provides practical advice for marketing professionals looking to break into the healthcare industry.   Key Takeaways: [1:40] Scott shares how his BA in English has benefited his career in marketing. [4:40] Scott worked with Hill Holiday for 17 years and shares what he misses most working agency-side. [7:00] Scott reveals how he ended up in healthcare marketing. [12:10] Scott explains the challenges he experienced transitioning from the technology sector into healthcare. [14:15] Why did Scott move back to the client side? [17:35] Scott shares his experience of joining a new company after almost two decades and highlights the importance of learning the organization's rhythms, people, and culture as part of the onboarding process. [21:40] How does Scott structure and connect with his team now that everyone is working remotely? [25:00] What are some of Scott's biggest challenges as a marketing executive in the healthcare industry? [31:30] Scott discusses BCBS of Massachusetts's comprehensive approach to corporate citizenship rooted in health justice. [40:10] Why did Scott feel compelled to write an article about the Peloton, which at the time was having backlash for a poor-taste ad? [45:00] What advice does Scott have for the next generation of marketers? [48:10] Scott answers rapid-fire questions.   Mentioned in This Episode: Demandspring.com Bcbs.com Scott on LinkedIn    

Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she's now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week on the On Brand podcast. About Lesley Bielby Lesley Bielby is the Co-CEO of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, and has authored the only modern guide in account planning, Super Strategist: The Art and Science of Modern Account Planning. A 30-year veteran in the world of advertising, she was one of the British account planners to cross the pond in the turn of the century, to bring the discipline to America. In addition to DiGo, Lesley has led and been a part of a number of agencies including Hill Holiday, McKinney and Silver, Digitas, and MMB. Episode Highlights What is Positive Behavior Change marketing? You know me—I love definitions. Turns out, Positive Behavior Change marketing is exactly what it sounds like. Marketing that inspires a positive change in the life of the consumer. Lesley shared an example from her agency's work with Better Help. The role of research. First, it must be truly integrated. “It's about identifying holes at the brand level and what's needed to fill those holes.” “Creative is still king,” Lesley notes, adding that in today's shape-shifting advertising and marketing industry, it's important to ground the work in research and insights. What brand has made Lesley smile recently? I couldn't wait to hear what I was sure was a research/insight-driven smile from Lesley. And she delivered with a story about the latest campaign from UK-based Pot Noodle. To learn more, check out the DiMassimo Goldstein website as well as Lesley's book Super Strategist. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don't know them, or don't start there, you're creating a long way to the goal rather than an efficient one. But it's more than just understanding where they live, how much money they make, their gender, age and ethnicity. To be really good at persuading an audience to take action, you also have to understand their behavior, their psychology and as much as you can, get in their heads. Nancy Harhut studies human behavior. Her background is in the advertising world. She spent time at Mullen and Hill Holiday in Boston. She's been a creative director which may sound nothing like studying human behavior. But the best creatives put that topic at the front of their mind to better inform their ideas. Nancy has a new book out called Using Behavioral Science in Marketing. It's actually refreshing to see a book about understanding consumer's brains coming from someone other than a researcher or scientist, though I love me some Roger Dooley and Martin Lindstrom.   I asked Nancy to join us to talk about human behavior through the eyes of a marketing creative person, to uncover how those insights can help creators, agencies and brands in the influence space and beyond.  This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

I still can't stop laughing. Always funny and full of stories Sam Ammerman and myself talk about the fun times

In this episode, Jack Sharry talks with John Connors, the Founder and CEO of Boathouse Inc. Before building his firm in 2001, John worked for corporations such as Hill Holiday and McCann Worldgroup. John's vision of success and high performance as a marketer was greatly influenced by these industry pioneers and set him on the path to building his own firm. John talks about why maintaining clients over the long-term is essential to success. High client retention is a matter of having a connection strategy, leveraging data, and building a narrative around the business. John and Jack discuss the concept of narrative economics, the importance of storytelling, and the use of data sets to drive brand strategies. “Narrative drives economic impact. Most CEOs and CFOs know that. They have economic data (GDP, employment, housing, etc.) but never narrative data to look at causality, correlation related to the economic data.” ~ John Connors Main takeaways  Don't over-index on only one part of the marketplace. Look at the state of the whole marketplace, even of the outliers. Study what influences consumers. Institutions such as politics, media, and others are a big part of your client's lives. Combine what's important to both of you when strategizing. Use innovative tools to gauge what's flourishing in the market. The data sets are good indicators of how you can tweak your marketing strategies. Your story builds over time. Stay updated and continue to level up your knowledge about your industry. Links John Connors on LinkedIn Boathouse Hill Holliday McCann Worldgroup Tesla Irrational Exuberance by Robert J. Shiller Signal AI NetBase Quid Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

On today's podcast I speak with photographer Michael Cevoli. Michael Cevoli has worked with clients such as Filson, Hill Holiday, and Anglers Journal to name a few. In this interview I speak to Michael about his early days of photography , attending the Rhode Island School of Design to get his MFA in photography, and some of his early assignments. Michael has spent years documenting the commercial fishing industry all over New England giving in incredible climpse into the people and all the hardwork that goes into fishing. Michael is someone who's work I've admired for a long time for story telling abilities and incredible portraits so I was really pumped to get a chance to speak with him about his journey with photography so I hope you enjoy and thanks for listening! www.michaelcevoli.com @michael_cevoli

  Mary Ellen Beliveau is the founder and CEO of Knowledge to Practice (K2P), an education technology organization specializing in providing educational development to medical providers so they can combat skills gaps, provide high-quality care, and perform at “top-of-license.” Prior to founding K2P, Mary Ellen served as SVP and Chief Learning Officer at the American College of Cardiology, as well as a variety of leadership roles at Suburban Hospital in Bethesda, Maryland. Before entering the medical space, Mary Ellen was an executive at firms including Arnold Worldwide and Hill Holiday.   Today, Mary Ellen joins me to discuss her firm, Knowledge to Practice (K2P), and the personal reason she decided to engage in this type of work. She shares some of the reasons medical professionals have a difficult time recognizing and addressing their blind spots and how her firm helps physicians identify gaps and stay up-to-date on best practices. Mary Ellen also highlights the importance of continuity of care and knowledge, and the importance of gaining provider trust.       “Individuals going out and seeking out their own solutions drives discontinuity of care, which is one of the things that drives costs in healthcare.” - Mary Ellen Beliveau       Today on When She Founded: Mary Ellen’s early career and what compelled her to pivot into the healthcare education space What gets in the way of physicians’ ability to continue learning Problems Mary Ellen saw with the existing continuing medical education model Why Mary Ellen decided to start her own company Why professional development needs to be more than just a box to check off What differentiates K2P from other firms in the industry The three business models within K2P and some of the challenges faced with these models How K2P’s business strategy has evolved over time How K2P has responded to the COVID-19 pandemic and what COVID-19 has taught the world How continuous professional development relates to continuity of care     Resources Mentioned: MindShare     Connect with Mary Ellen Beliveau: Knowledge to Practice (K2P) Knowledge to Practice (K2P) on Twitter Mary Ellen Beliveau on Twitter Mary Ellen Beliveau on LinkedIn         Subscribe, Rate & Share Your Favorite Episodes!   Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.                    

David is the co-founder and editor in chief of The Bucket and has a passion for helping people see the world in a different way – a talent he honed from decades of work as an advertising creative director and copywriter. He has worked at some of the world’s leading agencies including Digitas, Hill Holiday, Arnold Worldwide and Mullen-Lowe on noteworthy brands such as Reebok, New Balance, Stanley Tools, Fidelity, Titleist, InterContinental Hotels Group (IHG) and AARP. With The Bucket, David seeks to achieve the ultimate marketing challenge – the rebranding of death – by getting people to see how embracing mortality can help them live a more fulfilling life. See acast.com/privacy for privacy and opt-out information.

This is a conversation with John McNeil, the founder and CEO of John McNeil Studio. John held creative leadership roles at Hill Holiday and Ogilvy before becoming the Executive Creative Director at McCann. John McNeil Studio has worked with brands like Nest, Uber, Cisco, Google, Microsoft, Aetna, and more. Enjoy!

O2 Play director, Igor Kupstas, spoke with Mike Proulx, head of innovation at "Hill Holiday", agency based in Boston - Massachusetts, about the paradigm changes in the way we access and watch movies, caused by the growth of streaming services.

Esse terceiro episódio focaliza o serviço de streaming por assinatura que estabeleceu uma enorme mudança de paradigma na maneira de como acessamos e assistimos filmes. Andrea Barata, sócia diretora da O2 Filmes, media a conversa com Igor Kupstas, diretor da O2 Play, Gabriel Gurman, diretora da Galeria Distribuidora e Renato Levy, professor da ECA-USP especialista em memória audiovisual e televisão. Na sequência à mesa, a tradução integral da entrevista efetuada com Mike Proulx, chefe de inovações da agência “Hill Holiday” sediado em Boston - Massachusetts Locução: Gabriel Paim / Gravação e Edição: Gabriel Paim / Arte: Caio Giacomazzi / Produção: Gabriel Paim, Gustavo de Carvalho, Heitor Calazans / Direção de Produção: Célia Regina / Direção Criativa: Heitor Calazans

Bob O'Leary is Global Head of Brand Activation at BNY Mellon. Bob has a diverse background across strategy, brand, creative, account management and production, including brand leadership roles at Pimco and Citi where he was managing director of global marketing. He’s also spent years in account management at leading agencies like Hill Holiday, Saatchi & Saatchi, and SS+K. He shares his journey to learn every angle on storytelling and the lessons learned along the way. There will be pizza. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com This episodes top picks: App: The Daily T-shirt store: Bonfire.com Book: The Water Will Come --- Send in a voice message: https://anchor.fm/risingpodcast/message

Do market researchers over-rely on sample size as proof of survey data quality? Do we under-invest in other data quality contributors, such as instrument design and scale validity? In this conversation, Kathryn and special guest Ken Faro, discuss current thinking on survey research data quality. Special guest Ken Faro, PhD. Ken is the VP of Research at Hill Holiday. Be sure to check out Ken's related (and important!) article in the October 2018 Sloan Management Review: https://sloanreview.mit.edu/article/the-big-data-problem-that-market-research-must-fix/. You can learn more about Ken here: https://kennethrfaro.com/

What does it take to develop talent to become the next generation of business leaders? Karen Kaplan, the current Chairman and CEO of Hill Holiday, is certainly in a position to provide answers. She joined the company as a receptionist, to save money for law school. Three decades later, she’s had just about every job there is to have at an agency, gaining valuable insight into how to approach each business challenge with a fresh perspective. In this episode, Karen shares stories from her career with Melissa Rancourt and explore how she built an executive team of over half women, what it's like to be one of the few female agency chairmen in the country and more.

In this episode of Cybersecurity Briefing, Alan interviews Adam Pierno, chief strategy officer at Santy, and author of “Under Think It,” a new book that operates as a marketing strategy guidebook for everyone. He set off on this journey as author out of his frustration that no book like this existed for agency strategists or planners. Adam has risen up from companies and agencies, such as Hill Holiday and JWT, to build a portfolio of experience that includes production artist, art director, and creative director. His clients have included Bona, Delta Air Lines, Domino's Pizza, Dunkin' Donuts, Harvest Snaps, Mercedes-Benz, Pocky, and Verizon.

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Mark Viden Mark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development. Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard. Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange. Episode Highlights Branding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives. “Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos. “Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.” What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.” What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset. To learn more, go to dignityhealth.org and check out their YouTube channel. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared how he makes work fun. We’ll have to get you on the On Brand podcast next! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

How are the traditional titans of print journalism adapting to the brave new world of online news? At this crucial turning point in the history of media, Mike Sheehan, the former CEO of The Boston Globe & Hill Holiday, is ready to apply the lessons of the past to the challenges of the future. Sheehan joined Boston Globe Media Partners a few months after its acquisition from the New York Times and helped the company navigate through some of the most challenging years in the history of print news. Mike's belief that world-class journalism can attract a sizable, premium audience, is validated by the Globe's digital subscription numbers -- the Globe has the most paid digital readers of any major metro daily in America, and during Mike's tenure, the Globe newsroom and editorial pages were awarded four Pulitzer Prizes. Prior to being named CEO of the Globe, Mike worked for 20 years at Hill Holiday, where he served as Executive Creative Director, President, CEO, and Chairman. In that period, he led the agency's transition from a traditional advertising agency to a digitally focused communications firm. Beyond his professional pursuits, Sheehan also took a lead role in creating One Fund Boston to support victims of the Marathon bombings. The fund has already raised over $81 million, which has directly benefited over 250 survivors. At an IVY Ideas Night in Boston, Mike shared stories and insights from his days leading one of the most prolific news outlets in the nation and predicted what lies ahead for both traditional and digital publishers, and how that might impact media producers in every industry. Please enjoy our conversation with Mike Sheehan. And remember to visit IVY.com to enjoy access to a lifetime of learning, growth, and impact through in-person collaborations with world-class leaders, thinkers, and institutions.

Kirsten Modestow (@KModestow) is the founder & creative director of Brigade, a branding and design firm in Massachusetts. Brigade focuses on consumer packaging and communications; they create brands for products, and help them stand out on shelves. In recent years, this has translated to digital promotion and social media as well. In this conversation, Kirsten discusses her origins as a young designer, learning from her elders, how she started Brigade in her house and where the company is now, and examines the curious culture of an agency that grows fast and lives in an open-plan office. GET THE EPISODE Download The Busy Creator Podcast, episode 75 (MP3, 49:55, 72.1 MB) Download The Busy Creator Podcast, episode 75 (OGG, 49:55, 23.7 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android Show Notes & Links Brigade focuses on food & beverage clients, within the packaging and communication media types, so not everything. In-store design materials include more items — shelf talkers, point of sales, mobile-friendly websites, etc. "Do you have to create a whole persona just for a box of crackers?" —Prescott Perez-Fox Tweet This Lately, consumers are more educated and more finicky — they want information Nabisco, Kraft - big companies in consumer goods  Wheat Thins on Facebook Kirsten started working out of her home after relocating to Western Mass. Land Rover Svedka vodka To accommodate the growing team, Kirsten converted her garage into a studio 5 colleges are located in the Amherst-Hadley area, but none have a graphic design course Boss is sometimes a four-letter word Kirsten started at Hill Holiday in Boston Brigade has grown from 5 employees to 20 in the past 2 years Recruiting is tough outside of a "design center" like New York, Chicago, London Brigade's first Project Management hire was a photographer freelancing as a graphic designer "No one is on top of each other; they're alongside them." —Kirsten Modestow Tweet This Brigade is [finally] at the point of getting cold calls from potential clients The Dieline Tarik El-Khateeb "Production is a huge part of design!" —Kirsten Modestow Tweet This Hatch Show Boston Dribbble "Side projects are the internal fuel for agencies and small firms." —Prescott Perez-Fox Tweet This The Cult of The Overworked Open floorplans create challenges (just ask Lucy Kellaway) "The Middle School Cafeteria", Prescott's term for single-table, open-plan offices "Good ideas come from everywhere." —Kirsten Modestow Tweet This "Open plan only works if people give a crap about each other." —Simon Sinek on office design Tweet This Five Guys Burgers  Kirsten Modestow on Twitter  Kirsten Modestow on Facebook  Brigade on Twitter  Brigade on Instagram  Brigade on Facebook  Brigade on Spotify Tools Asana Harvest Producteev Float Open floor plan (with caution) Techniques Focus on your main goal — pick a "story" and do it well. Build your "dream team" from unconventional people — even if they aren't traditionally qualified Create mentorship programs within your company/agency As a boss, give someone "the big shirt, so they can grow into it." Use daily "pow-wows", twice-weekly traffic meetings Apply 80/20 thinking when it comes to routine work vs. exciting breaks Habits Continually evaluate your work, and whether it should be submitted to contests Share work within the office; build culture of helpfulness to combat ownership/jealousy Critique as a group for larger projects Build office rituals, like picnics, lunches, bowling outings Arrive at the office early, before chaos starts Work toward 8 hours of sleep

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it's becoming abundantly clear that TV is becoming a very different medium. In their new book, Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, marketing and communications professionals Mike Proulx and Stacey Shepatin from Hill Holliday look at the fascinating new world of TV and its convergence with Social Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Running time: 36:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mike Proulx and Stacey Shepatin. Hill Holiday. Social TV. Follow Mike on Twitter. Follow Stacey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hill holiday hugh mcguire hulu in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mike proulx new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing social tv stacey shepatin strategy trust agents