Podcast appearances and mentions of Arnold Worldwide

PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women's Day and Women's History Month. Garbach shares insights on the success of the bank's Brilliantly Boring campaign and reflects on her journey in marketing, tackling imposter syndrome, and balancing career growth with family life. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Kat Vesce (00:00):I'm Kat Vesce.Ilyse Liffreing (00:02):And I'm Ilyse Liffreing. And welcome to this edition of The Current Podcast. In honor of International Women's Day and Women's Month, we're highlighting powerhouse women in marketing who are making an impact in theirKat Vesce (00:17):Industries. For this episode, we're thrilled to be joined by Jenn Garbach, chief marketing officer at PNC Bank, where she's redefining how 160 year old financial institution connects with modern consumers.Ilyse Liffreing (00:28):Jenn and her team launched brilliantly Boring, a campaign that leans into humor, trust, and authenticity.Kat Vesce (00:34):We'll dive into the strategy behind the campaign, the results that made it a game changer, and how PNC is balancing modernization with legacy in an industry built on tradition.Ilyse Liffreing (00:44):Plus, we'll discuss Jenn's insights on leadership and empowering women in the industry. Let's get started. So Jenn, it's wonderful for you to join us today at our studio at the Female Quotient Lounge during South by Southwest.Jenn Garbach (01:00):Thank you so much for having me. Yay.Ilyse Liffreing (01:02):So last July, PNC Bank came up with the campaign brilliantly boring. It's the first work with your new agency of record, Arnold Worldwide. Why is this campaign a game changer for the 160 year old brand?Jenn Garbach (01:15):Well, nothing infuses life and vigor into a brand like putting the word boring into it, but this has been a really fun opportunity for us to help match the growth trajectory of the business by rethinking the way we're telling the story about PNC in the marketplace. And so brilliantly boring has really been about taking that step forward, defining our brand in a way that brings distinction resonance in a very, very crowded and commoditized financial services market and is really authentic to who we are as an organization at PNC. Amazing.Ilyse Liffreing (01:48):And why lean into the word boring by any chance? The term is not, I guess, usually one you would associate with a creative campaign.Jenn Garbach (01:55):It isn't, but it works so well for us. And I think the single biggest thing is boring is very authentic to who PNC is. And give me a moment. Because what we're really proud of is redefining what boring means. Boring doesn't mean old stuck in our ways. What we're redefining boring as is steady, reliable, and trustworthy. And why that's really important to us is that we know financial services has seen as an industry has seen its ups and downs, not just recently, but frankly over time. And so the ability to signal to our customers that we are a bank that is 160 years old and that we have been steady and reliable along the way is really important. And how are you guys telling a story across Lakewood channels? We're across all mass channels right now, so you'll see us on tv, online, video, social media, and then pulling increasingly through our lower funnel and direct marketing. So that's been another fun part of bringing brilliantly boring to life in all aspects of PNCs marketing.Kat Vesce (02:53):I love that reframe too. And reclaiming the word boring to make it something more meaningful and more related to steadiness ofJenn Garbach (03:00):I think that's right. And what we hear in the marketplace too is while there's a lot of pressure to keep up in the marketplace, and we are certainly innovating and bringing new products, new technology to market, when you do the consumer research, you do not hear people saying, you know what I want from my bank? A really flashy forward bank that is doing all of these technological things. People want their money to be there when they need it. They're looking for a steady, reliable partner. And frankly, they're not thinking about financial services all the time, but when they need their money, they want to know it's there and they have access to it. And that's at the nexus of redefining brilliantly boring is we'll do all the boring stuff behind the scenes so that you can live the brilliant life that you want. You can be the brilliant business owner and run your business the way that you want.Kat Vesce (03:46):I love that. Less risks, less flash, more reliability.Jenn Garbach (03:49):That's right.Kat Vesce (03:50):So it seems like PNC Bank has not only undertaken a rehaul in terms of messaging, but a technical one as well. How has your previous experience as the head of global marketing, planning, operations and transformation at PayPal helped steer your strategy in reaching today's consumers for PNC Bank?Jenn Garbach (04:06):I'm going to lean into the campaign for a second and bear with me on this one. Part of the content extension of Brilliantly Boring is our boring before brilliance content series. And so we work with sports athletes like Scott Dixon, who's an indie car racer, or Steve Stricker who's a PGA golfer, and tell the story about all the boring, repetitive, seemingly mundane aspects of their training routines that show up in these moments of brilliance, whether it's on the racetrack, on the course. And that really sits behind when I think about not only my experience, but what we are doing at PNC, which is operational excellence is the foundation of what leads to brilliance of how we go to market and how we're able to connect and resonate with customers. So I think a bunch of that experience before leading through many different forms of transformation is making sure that we don't ignore the boring basics, those steady, reliable aspects of making sure we have process technology capabilities that we're training the team and helping set them up to take advantage of all of those new capabilities. And then how that shows up is us really resonating in a different way through campaigns like brilliantly boring, but also in our one-to-one marketing, our personalization efforts and really bringing value and resonance to the customers that we're working with.Kat Vesce (05:26):And let's shift into the results of this campaign. How is brilliantly boring performing? Is it reaching the right audience? Are you hitting everything that you set out to do with it? Any surprising results?Jenn Garbach (05:37):Yeah, we are really, really excited. So, so far we are firing in all dimensions right now by the numbers. Our return on ad spend is up 12% compared to prior campaigns. Our brand lift is up with statistically significant increase, which as we are on a growth trajectory as bank, moving from this super regional tier and competing increasingly with the big national banks signaling that we are a big national bank, someone that consumers can trust, seeing lift in all of those metrics is really important and something that we were looking for. And I think the one that's really fun and gives us some real time feedback is we have the highest positive social sentiment that we have ever had in our history of recording that. And that's really showing the engagement and the fun and the humor shining through with this campaign and how, I mean, you guys know, social is a channel that is very easy for folks to come in with negative thoughts or complaints. And so the idea that we're able to create really positive engagement is a nice feedback loop and response for us right now.Ilyse Liffreing (06:42):And now I understand that the campaign not only moved the needle in terms of reaching customers, but also internally kind of working as a way to center your corporate PNC around guideposts. Can you explain why?Jenn Garbach (06:58):I think having a campaign like this has done a bunch of really great things for us. It's been a culture carrier and in some ways defining our brand in this way is giving folks a way to see themselves and the work that they do. You don't have to be in marketing to be a part of brilliantly boring. You can be a credit underwriter, you can be in operations, you can be in the frontline working in the care center in a branch and really live and embody that spirit of brilliantly boring. It's also just help us give a story internally. So there's this mirror image of what we're trying to do with new breakthrough storytelling externally, but that same thing applies internally. One of the things I love most is hearing folks play back, Hey, for the first time I'm watching our new TV ads and it feels like we're putting PNC on stage with those other big banks that I'm used to seeing other banks, other companies show up like this. And it's a source of pride for folks to be able to see themselves. So really, really pleased that it is carrying that torch for us internally. And then it helps us connect further with the brand is not just the campaign. The brand is the culmination of all of our product services and experiences. And so having folks feel that connected is really impactful.Ilyse Liffreing (08:11):Now I want to take a moment and kind of see the big picture here because you mentioned before that we're living in a time of high distrust of banks. Now how does this campaign and then perhaps any future ones you're working on, what does it do to calm those consumers fears in this area? Where is this fear coming from originally? I guess really? Where does the responsibility of the marketer come in here?Jenn Garbach (08:40):I think it's being honest and really assessing the marketplace landscape that we're operating in today. Right. And while I may not be proud of it, it's fairly evident to be able to say that financial services has not exactly been a beloved industry to folks over the past 20 years. And again, you can look at bank failures at the beginning of last year, you can look back to 2008, there's this repeated history. But if you go back even further, kind of citing that 160 year history, there was a time when banking was a mainstay of the community, right? Truly like a pillar on every main street in the community as that steady, reliable place. And so this is both coming from consumer feedback saying we are looking for that steady, reliable partner, and also we're looking for an empathetic partner. And that is a place that in our history at PNC, we have always shined through as a partner that builds relationships with our customers and with our clients. And so I think brilliantly boring is a way for us to really help acknowledge some of that mistrust in the industry and signal that we have been steady and reliable this whole time. And that's in fact a differentiator in a time where things can be very flashy fast, it's a lot changing in the financial environment overall, and it's actually a differentiator for usKat Vesce (10:04):Creating that bit of fomo too. I bet. For people who may be left and want to come back.Jenn Garbach (10:08):That's right.Kat Vesce (10:10):With such a legacy brand like PNC Bank, how do you balance what to carry into the future and what to refresh?Jenn Garbach (10:16):It's a great question. I think about in any time of transition, and I'll define us in transition as just in growth mode, really being thoughtful about what you keep and what you leave behind. And I mentioned earlier that notion of we have always been a relationship based organization that is something that is so near and dear to our hearts culturally and is a huge part of our success recipe. So we are going to keep and hold that precious and showcase that frankly as part of the brand, what we're going to leave behind and be willing to move on from is growing from a bank that used to be a regional based in Pittsburgh and now operating at national scale. We've got to be ready to leave behind some of the processes, some of the things that we operated that way because it served us back in the day and now we need to try new things. That includes being open to a bold new brand platform, like brilliantly boring. So I think it's a nice signal of the willingness to embrace some new things that we never would've seen on our horizon in the past, but also keep true to the foundational parts of our culture, the ways of working that are really core to our success.Kat Vesce (11:22):We're going to pivot into some rapid fire q and a and celebration of International Women's Day and Women's Month. So focusing on you as a female marketing leader, what has been your biggest challenge?Jenn Garbach (11:37):I was thinking about this question and I think one, as a marketing leader, I think my biggest challenge has been being able to balance the art and science of marketing. And as a woman leader, it's been the ability to constantly my personal and my professional expectations. And those end up bleeding together in these different intersections. And sometimes it ends up in the form of being one of few women at the table. But I do feel very lucky that I have worked for organizations that have really strong advocacy and where I do have other women at the table. But I would say balancing that element of the function that it can sometimes be written off as just creative and there's lots of science and data behind how we go to market. And then also the tension of I'm a mom, I'm a wife, I'm a friend, I have all these other dimensions and constantly recalibrating those expectations and how those play in with my aspirations and my leadership growth journey.Kat Vesce (12:37):Have you cracked the code because as also a mom and a marketer and trying to balance career growth and that trajectory as well as wanting to be there for your kids and wanting to be a good spouse and wanting to be a great friend? I feel the same things you're talking about. Wondering if you have any adviceJenn Garbach (12:58):On that. I don't know that I can claim to have cracked the code, but the thing that has helped me is probably twofold. It's one thinking about you have these different pillars of my life and I named some of them. It's my family, it's my career, it's my friends, it's my health. And it is seldom that all of those pillars are perfectly in place at any given time. And the second part is realizing that it is, I use that phrase recalibration intentionally. It's I need to recalibrate my own expectations of I can't give a hundred percent energy to all of those aspects at all times. And so being really honest with myself of I'm in a surge mode career, which might mean I'm pulling back on family and sometimes that's hard to acknowledge, but having that conversation with my family and rebalancing is really important. So that I think it's keeping at forefront and realizing it's not actually a point of arrival. It's a constant process.Ilyse Liffreing (13:56):Now, a common qualm of women I guess is that they experience imposter syndrome being in any, this is across multiple industries, of course, but in marketing, I feel like it's true. Have you experienced imposter syndrome in your career? And if so, I guess how did you push past it?Jenn Garbach (14:15):Absolutely. That feeling of being called into the principal's office when you get an email or a phone call from a senior leader or that feeling of, oh my gosh, this is the time they're going to figure out, I have no idea what I'm doing. I do think I have made significant growth personally in helping to manage that. And one of the things that's been really helpful is I've worked with a number of different coaches and this idea of what is the talk track that's in my head versus what is the reality of the feedback signals around me? And I actually had a leader that I worked with previously who played this back really directly to me when I was sharing very openly about some of that challenge of feeling like I was underperforming. And he looked at me and said, Jenn, is that story in your head? What feedback are you actually getting? Who has told you that besides yourself? And so that's something, again, try to keep in the forefront of my mind of is that a narrative I'm building for myself and does that match the feedback that I'm getting around me? And if it's disconnected, that might be a signal of it's just up in my head when all the other kind of signals are coming back being like, no,(15:26):You're right in there. Keep Going.Ilyse Liffreing (15:28):And do you think women in marketing face different expectations or leadership challenges than their male counterparts? Kind of a tricky one. How do you navigate those?Jenn Garbach (15:38):Yeah. One of the dynamics that I'm always cognizant of is probably more related to, again, marketing as a function. And I think because marketing is not always well understood broadly at an organization and can get reduced to the idea of it's producing creative, it can play into stereotypes about women and women workers. And so I think it's about, for me at least, it's been about building my leadership brand as a transformational leader and then grounding that in a broad general management skillset and really taking a data-driven approach to marketing to help combat that. There are lots of fun, creative parts of my job, but there's also a science and a math behind it and creating that accountability for myself and how I interact with my business partners to show outcomes. So that is something that I definitely think exists broadly. And I have tried to just balance for myself by thinking about what is that leadership brand for myself and what is my leadership philosophy in terms of leading a marketing organizationKat Vesce (16:39):As more women take on executive roles, what shifts do you hope to see in the way marketing organizations are structured and led?Jenn Garbach (16:47):I don't know if I have a great answer to how I want to see them structured and led. I think I just want to see more women in the leadership roles in the seats. I think I don't want to be reductive to how women lead. I think it's just the idea of the more different brains we have at the table, the broader our thinking, the better our collaboration. And so I think it's about getting more folks into the seats and finding out what that actually looks like.Kat Vesce (17:16):And not even gender. No, but not even gender specific. That could mean anyone. I think just diversity of thought is so important. Exactly. Yes. Yeah, exactly. Amazing. Well, Jenn, thank you so much for the time. Thank you so much. We really enjoyed this.Jenn Garbach (17:26):Thank you for having me. This has been fun.Kat Vesce (17:27):Second, great. Wow. Another stellar conversation today. I'm just walking away so inspired. I really loved how PNC Bank and Jenn Garba have reclaimed the word boring, obviously. It's a main point of, it's so fun. It's so fun and a great way to reframe it into meaning something that is steady, something that is reliable. Taking that tradition of what PNC bank stands for and meeting the needs of what their customers told them they're looking for in a modern bank is just so cool. And really what a way to transition the brand.Ilyse Liffreing (18:11):And for 160 year old legacy brand, that's hard to do. It's really balancing what they want to carry into the future and what they want to refresh. And I feel like Jenn was really good at describing exactly thatKat Vesce (18:26):And giving their internal employees like a battle cry or something to you really rally behind, which is so important. Especially as she mentioned, their services are going to, on the national scale, it feels like a campaign that can really service anyone in the country at any age who really, you don't want the flash and pizazz.(18:47):You want to be able to live that way maybe with your finances being in order, but you kind of need the steadiness of that.Ilyse Liffreing (18:54):It should be boring. It really should be boring, be easy and boring. I also liked how she dug into imposter syndrome because I feel like that's very prevalent as women in marketing. And it was very fascinating how she had a boss who was like, I think that's just a story playing out in your head. Nobody's telling you this. It'sKat Vesce (19:14):A good reminder to make sure that you're leveraging true feedback that's coming in and not creating your own story or perception. I think as women, we, and in general, marketers really strive to elevate the bar in everything they do, and I think it's important for everyone to remindIlyse Liffreing (19:38):Themselves, especially when you're battlingKat Vesce (19:41):Perception versus realityIlyse Liffreing (19:43):Handling everything like motherhood on top of,Kat Vesce (19:45):Oh, that was another favorite moment for me, I think. I was like, give me all the tips. Have you cracked the code? Does anyone crack the code?(19:56):Because I mean, whether you're, Nope, truth is nope. But I loved how she said you can't be a hundred percent in any one pillar. And beyond just being a mom, she talked about health, being a good friend, surging in your career, and managing when and how those surges come to fair.(20:13):Just really gave me a lot to think about. I need to do some adjustments in my own life to make sure I'm not trying to do adjustments.Ilyse Liffreing (20:21):Yeah, that's what biggest takeaway. We all need to do adjustments.Kat Vesce (20:25):Yeah. Yep. And that's it for this edition of The Current Podcast. Be sure to tune in this whole month as we release all the recordings from South by Southwest. See you next time.

Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He's got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean McBride is the Chief Creative Officer of Arnold Worldwide, a globally recognized creative agency. He is the creative guru behind our favorite progressive commercials starring Flo and Dr. Rick. Sean's work has been repeatedly recognized by every major advertising award show there is, including Cannes, D&AD, One Show, Communication Arts, Clio, New York Festivals, London International, and many others. In this interview, we talk about the transition to advertising as a natural fit for his writing skills, his journey to working at Arnold, the evolution of his writing style, from more serious copy to comedic work, the process of determining what is funny, including personal judgment and audience feedback, the ongoing evolution of the advertising industry and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

Most parents encounter resistance from their children. Perhaps when the kids are young and turning their noses up at vegetables, or when they're teenagers and balking at curfews or dress codes.So what's the best way to encourage good choices in the face of a rebellious kid? Or a rebellious adult, for that matter?In this episode of Choiceology with Katy Milkman, we look at the surprising ways that resistance to authority can be leveraged for positive change. During the mid 1990s, the "Truth" anti-youth smoking campaign was everywhere. Many TV ads cleverly harnessed the teenage penchant for rebellion, using guerilla filming techniques and revealing hidden truths about smoking known to the tobacco industry for years. The campaign drastically lowered youth smoking rates and remains one of the most effective campaigns in history. Fran Kelly was on the frontlines, leading the advertising campaign at Arnold Worldwide. Francis "Fran" Kelly is the president and CEO of branding consulting firm CEOVIEW Branding. He was previously the president and CEO of global advertising agency Arnold Worldwide.Next, Katy speaks with Christopher Bryan about his research on leveraging rebellion as a way to encourage healthy eating among adolescents. You can learn more in his paper titled "Harnessing Adolescent Values to Motivate Healthier Eating." Christopher Bryan is an associate professor of business, government, and society at the University of Texas at Austin's McCombs School of Business. He is also co-founder and co-director of the Texas Behavioral Science and Policy Institute.Important DisclosuresThe comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication. All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request. Investing involves risk including loss of principal.The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.[0824-H4BA]

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers. Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.In This Conversation We Discuss:[00:44] Intro[01:29] Navigating the world of consumer packaged goods[02:45] The multi-faceted role of a CMO[03:39] Maximizing impact through integrated planning[04:26] Setting long-term goals in marketing[05:58] Adapting to business structures for team-building[06:47] Driving shared incentives in affiliate marketing[08:31] Nurturing genuine influencer relationships[10:13] Tailoring affiliate offers based on their audiences[11:08] Episode sponsors[15:21] Adding value & embracing growth in every role[16:46] Leveraging ecosystem support for growth[18:46] Building a culture of continuous improvement[20:00] Thriving in a Test and Learn environment[21:26] Quality meat subscriptions from ButcherBox[21:49] Kiran Smith's message to aspiring entrepreneursResources:Subscribe to Honest Ecommerce on YoutubeYour meat and seafood solution every day of the week https://www.butcherbox.com/Follow Kiran Smith https://www.linkedin.com/in/kiransmith/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

2020 – a pivotal year marked by George Floyd's tragic murder and the global pandemic's disproportionate impact on distressed communities. As the world grappled with these challenges, the demand for social justice reverberated across various sectors, prompting organizations to reassess their approach to social impact. In this insightful episode of "I HAVE SOMETHING TO SAY," hosts Samí Haiman-Marrero and Chris Majocha have an inspiring conversation is Michael Houston, the CEO and founder of Mythix Sound Design and Director of Social Impact at Arnold Worldwide. Michael shares his remarkable journey from music production to advocating for social change within the corporate realm. Despite facing challenges as a marginalized individual at the beginning of his career, Michael found solace and encouragement at Arnold, where he's empowered to utilize his advocacy skills with gusto. However, getting to where he is now required the courage to quit a prior job that delivered more harm than growth. And it also required an attitude of being open to exploring opportunities that presented themselves, including entrepreneurship, with a collaborative spirit. Michael emphasizes the importance of authenticity and vulnerability in fostering spaces for social impact. He highlights the transformative (not performative) initiatives he's created and led with his team and the significance of grace and empathy while at work, particularly during tumultuous times like the pandemic. As he shares his lived experiences as a person of color who is part of the LGBTQ+ community he stresses the necessity of finding supportive communities, embracing intersectionality, and committing to personal growth through ongoing conversations about diversity and inclusion. It becomes evident as Michael's story unfolds, that leading with genuineness not only opens doors but also fosters meaningful connections that drive positive change. He delivers a powerful message: in a world yearning for social impact, authenticity is the catalyst for creating lasting and meaningful transformation. #Urbander #UdoU #IHAVESOMETHINGTOSAY #podcast

The brilliant, charming and very funny Sean McBride, Chief Creative Officer of Arnold Worldwide, is here to talk about the resurgence of comedy in advertising, which I'm sure we all witnessed during this year's Super Bowl. Sean is an expert in this area, overseeing creative for two of the longest running and funniest campaigns in advertising history. I'm talking about his work on Progressive's iconic Flo and Dr. Rick campaigns, some of my all-time favorite ads! Sean and his team are doubling down on the laughs and have developed innovative ways to find and nurture the next generation of comedic ad writers and talent. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names, including Apple, Target, AT&T, and Google. Eitan created the viral video “I'm That Jew,” which was viewed over 10 million times, and delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs' Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat's approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what's behind Eitan's decision to keep his agency, Natie, small, sharing the benefits of this approach, including his ability to be a hands-on, approachable, and present leader. Glean insights into the world of global branding in this episode of the Rising Entrepreneurs Podcast with Dr. Jeremy Weisz, featuring Eitan Chitayat, the Founder of Natie. Eitan shares stories from his journey, including launching Gmail in Africa, rebranding The Jewish Agency for Israel, and the branding of Sweet Victory. Listen as Eitan dismantles common misconceptions about Israel, taking down erroneous claims of genocide and apartheid while shedding light on the country's multicultural reality.

Most people say the subscription box era is over. Then there's ButcherBox. The Boston-based meat subscription company has been bootstrapped since it launched in 2015. The company is profitable. And it continues to grow -- it brought in more than $600 million of revenue in 2022. What made ButcherBox work for the first eight years was its scrappy mentality -- one that focused on profitable growth. Now, the company is reaching its adolescence and brought in a veteran marketer to lead the charge. Kiran Smith was named CMO last year, coming from companies like iRobot, Arnold Worldwide and Brookstone. Her mandate was to systematize the entire marketing schema for the company. "What I found when I arrived about a year ago is that marketing was spread across six different teams, across multiple people within the business," Smith said on the Modern Retail Podcast. This wasn't a bad thing, but for a scaling company, it meant that some workflows had to change. "That's why I was hired," Smith said, "to help build us for that next stage of growth." Part of the focus was on figuring out the latent potential. "There's so much ahead of us, in terms of capabilities that we can build out as marketers," Smith said. But the biggest focus this year was on recreating the marketing organization. "I would say it took up most of the first year," she said. It involved figuring out how to make six different teams work under one leader, as well as creating a cohesive roadmap that fits the overall goals of the company. But even with this daunting task, Smith said that much of ButcherBox's marketing is already in place thanks to its rabid fan base. "That helps a lot — that we have our members' belief in us and in our products," she said. With that, Smith said this was the type of job she's always wanted -- a company that's growing but isn't hampered by the patterns and bureaucracies most billion-dollar companies face. "I didn't find it daunting," she said. "I found it exciting."

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I'm that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs' Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat's approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what's behind Eitan's decision to keep his agency Natie small, sharing the benefits of this approach, including his ability to be a hands-on, approachable, and present leader. Glean insights into the world of global branding in this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Eitan Chitayat, the Founder of Natie. Eitan shares stories from his journey including launching Gmail in Africa, rebranding The Jewish Agency for Israel, and the branding of Sweet Victory. Listen as Eitan dismantles common misconceptions about Israel, taking down erroneous claims of genocide and apartheid while shedding light on the country's multicultural reality.

He creates iconic advertising characters.  Like Flo and Dr. Rick from Progressive.  Sean McBride is someone the Breaking and Entering team has admired from afar for the entirety of our academic and professional careers.  As the Chief Creative Officer of Arnold Worldwide, he gives advice on our show on how to break into advertising.  He mentions straightforward advice for Copywriter portfolios. Talks about how advertising should interact with culture. And even shares something we are now calling the "18-month Starter Blueprint" for entry-level advertisers starting off in an agency.  Links: Connect with Sean: https://www.linkedin.com/in/sean-mcbride-a99656/ Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

This week, we're joined by President & CMO at Cactus, Jeff Graham. With extensive agency experience, Jeff brings an incredible perspective of the true role of the account service department and how their work can drastically improve the creative quality and output of any agency. Jeff shares stories from his previous life at Crispin Porter + Bogusky, as well as insights into the incredibly meaningful work he's leading at denver-based Cactus. We dive into how mission driven marketing comes to life in the agency world, fabulous advice that Jeff has for others in the industry and so much more! Key Takeaways:Did you know that men are 4x more likely than women to die by suicide? Jeff shares the work him and his team are doing to help solve this difficult problem. Jeff shares how deep his passion is for one of the agencies he previously worked for – which may or may not have resulted in a tattoo!We discuss how account reps can best support their creative counterparts in the agency world.Jeff speaks to the importance of work that focuses on behavior change. Guest Bio:Jeff Graham is President & CMO of Cactus, a strategically-led creative agency specializing in consumer behavior change. Prior to Cactus, Jeff was SVP, Managing Director at Barkley, and co-founder, Managing Director of Boulder creative boutique Grenadier. Jeff brings 30 years of agency experience leading account teams in some of the country's most creatively-driven agencies including Crispin Porter Bogusky, Arnold Worldwide, TBWAChiatDay, and CORE. Jeff's account experience spans some of the world's most iconic brands—Microsoft, Volkswagen, Jack Daniel's Tennessee Whiskey, Best Buy, NFL, Gibson Guitar, Virgin Mobile, Bass Pro Shops, Indian Motorcycle, Under Armour, and Old Navy (as interim CMO). For decades, Jeff has taught university students and mentored young account services professionals on the art of 'Creative Account Leadership'. By creating the conditions on every project and every account where bold, culture-changing creative ideas can thrive, the account function can play a crucial role in improving creative output and driving brand growth. He's been an adjunct professor at both the University of Colorado-Boulder and the University of Missouri-Columbia; and he's a frequent guest speaker for ad clubs nationwide. A native of St. Louis, Jeff is a graduate of the Missouri School of Journalism (BJ) and St. Louis University's Chaifetz School of Business (MBA). He's a classic car enthusiast, cancer survivor, lucky husband who outkicked his coverage, proud dad to 4 amazing girls, volunteer/board member for several non-profit and charitable organizations, a board member for the One Club-Denver, and past president of AdClub Colorado (AAF).

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook's Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.

We're back with another installment of Standing Out in a Saturated Market 2022.   On this episode, Workbook's Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.

Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?  In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide).  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.   About the Moderator: Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people. About APA NYC: APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business.

Graceann Bennett's career has placed her at the forefront of brand building, product development, and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth. She has headed up strategy for four major global advertising agencies (Ogilvy, Leo Burnett, Arnold Worldwide, M&C Saatchi) and has worked on famous brand campaigns from Pepsi Cola to The Mormon Church. She is a Master Brand Strategist and storyteller and believes the stories we buy into and tell ourselves hold the key to our freedom, power, and happiness. http://www.graceannbennett.com/ --- Support this podcast: https://anchor.fm/shutupandgrind/support

Tracy Brady is the Vice President, Head of Global Communications Curaleaf, one of the largest MSO's in the United States. Prior to Curaleaf, Tracy was the SVP of Communications and Corporate Marketing at Hill Holliday. Tracy led a variety of communications, publicity and branding functions at Arnold WorldWide, Sony Pictures and Turner Broadcasting.

Bozoma Saint John is the Global Chief Marketing Officer at Netflix, the world's leading streaming entertainment service with 200 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Over the course of her career, Bozoma has earned a formidable reputation as a trailblazing marketing and advertising executive. She has also held executive positions at Uber, Apple Music and iTunes, Pepsi-Cola North America, Ashley Stewart, Arnold Worldwide and Spike Lee's SpikeDDB.Bozoma has been recognized for her breakthrough work by both the industry and her peers. She has been inducted into Billboard's Women in Music 2018 Hall of Fame and in 2014, she was inducted into the American Advertising Federation Hall of Achievement, where she currently sits on their Executive Committee. She was named to The Hollywood Reporter's 2018 Women in Entertainment Power 100 list and 2016's Executive of the Year by Billboard Magazine; she has been featured in Fortune Magazine's Disruptors, Innovators & Stars 40 Under 40 feature, Billboard's Top Executives 40 Under 40 and Power 100 lists, Fast Company's 100 Most Creative People, Ad Age's 50 Most Creative People, Ebony Magazine's 100 Powerful Executives, Black Enterprise's Most Powerful Women in Business, Fortune Magazine's 2018 list of Most Influential CMOs, and made the cover of Adweek as one of the most exciting personalities in Advertising. In 2021, Bozoma was named #1 on Forbes' World's Most Influential CMOs list and the Harvard Business School published a case study about her career and leadership,“Bozoma Saint John: Leading with Authenticity and Urgency”. In spite of all of her professional success, Bozoma considers her greatest accomplishment to be mothering her 12 year old daughter, Lael. After the death of her husband, Peter, to cancer in 2013, Bozoma also took on the efforts of raising funding for cancer research and has been recognized by the TJ Martell Foundation for her devotion to the cause. Bozoma's other philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices.Bozoma was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs, CO when she was 12 years old. She received her Bachelor's degree in English and African American Studies from Wesleyan University (at which she currently sits on the President's Advisory Council). After many years in New York, she currently resides in Los Angeles, CA. Hosted on Acast. See acast.com/privacy for more information.

We spoke to Darla Price before being named President of DDB New York in May 2021 and while she was Acting President at 215 McCann. DARLA PRICE PRESIDENT, DDB NY Darla is President of DDB New York and brings rich global experience that delivers business and culture-driving ideas for clients. Before her time with DDB, Darla was President and Executive Leader at McCann and 215 McCann, leading iconic brands through global brand campaign launches, recruitment efforts, retail marketing, experiential & digital advertising programs, and talent and innovation for brands like Microsoft, Olay, HomeGoods, General Mills, TherapeuticsMD and Lockheed Martin, with some even garnering Clio and Cannes award-winning work. Darla also spent time at Saatchi&Saatchi, Arnold Worldwide and BrownPartners Multicultural Marketing, and lived in Southeast Asia for several years where she helped reinvigorate P&G global brands Olay and head&shoulders as the first African American to work in the Saatchi&Saatchi Singapore office. In addition to her role as President of DDB NY, Darla is an Executive Coach and believes in maintaining empathy in business to build the future of leadership. She was also an Adcolor Change Agent nominee in 2020, and is on a mission to change the face of the advertising industry to reflect the awesomely diverse world that we live in. Darla brings this expertise to her everyday endeavors, both with clients and agency talent. IG: @coach4change2021 Host: Jamie Neale @jamienealejn Discussing rituals and habitual patterns in personal and work life. We ask questions about how to become more aware of one self and the world around us, how do we become 360 with ourselves? Host Instagram: @jamienealejn Podcast Instagram: @360_yourself Music from Electric Fruit Produced by Tom Dalby Composed by Toby Wright

Ryall is an Entrepreneur, Professional Health Coach, IFBB Professional Fitness Athlete, 8 X Fitness Champion, Certified Sports Nutritionist and Personal Trainer, Influencer, Published Author and Fitness Model.Her business, RyFit International, and home base are both in sunny Cancun, Mexico. Ryall held the 2019 Ms. Fitness International Title (link to her winning performance- https://www.youtube.com/watch?v=ZbfY4xgtjEA) and is an ambassador for Arnold WorldWide; she has traveled the world competing at Arnold Schwarzenegger's Fitness Competitions. She is the creator of RyALLFITNESS Getaway; an exclusive destination fitness retreat that offers an experience to redefine your boundaries, unlock your potential and activate your best life. https://youtu.be/QoXYTc2IDJU https://ryallgraber.com/ #ryallgraber #TransformationCoach #WhoKnewInTheMoment?

Carl Loeb and I go way back. Now at Salesforce, we met on the Volkswagen account at Arnold Worldwide many years ago. He's been creating brand communications for over 30 years, and he's one of the most talented people I know in the business. At Salesforce, he leads the Brand Creative Center of Excellence and oversees global brand awareness campaigns and the development of global guidelines and standards.Before landing there he created ad campaigns, yes, for Volkswagen. But also for Microsoft, Converse, Mens Journal, Cantor Fitzgerald, and more. His work has won multiple awards, in multiple years, for multiple clients. Citations include the Cannes Lions, One Show, Communication Arts, Art Director's Club, Effie, MPA Kelly Awards, Archive and Radio Mercury Awards. 

For our inaugural episode, we speak with Will Burns, of Ideasicle X, a software-as-a-service company focused on broadening the reach of idea generation and refinement.Will is an advertising veteran who saw the need for a broader platform to enhance the idea creation process. Prior to founding Ideasicle, he worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide. It was at these agencies that drove his passion for ideas (having them and witnessing their birth from others).In this episode, our conversation will focus on the creative process and the advancement that Ideasicle is driving.

Arnold Worldwide is the ad agency behind the hilarious and relatable Progressive Insurance ads that show seminars on how not to become your parents. Sean McBride, the Chief Creative Office at Arnold Worldwide, joins John Williams to discuss the ads.

Arnold Worldwide is the ad agency behind the hilarious and relatable Progressive Insurance ads that show seminars on how not to become your parents. Sean McBride, the Chief Creative Office at Arnold Worldwide, joins John Williams to discuss the ads.

Suzanne McKenzie  Website: https://www.ablemadeshop.com/  Instagram: https://www.instagram.com/ablemade/   Facebook: https://www.facebook.com/ablemade   YouTube: https://www.youtube.com/channel/UCqPzVAd87OnXt4_5z56p10A  Suzanne McKenzie is an award-winning entrepreneur, Chief Creative Officer and designer, passionate about using design and collaboration to make the world a better place. She is Founder and CCO of Able Made, an active lifestyle brand that inspires healthy living and combines bold design with responsible manufacturing and giving back. While leading Able Made, Suzanne has designed eco-friendly and domestically-produced products and secured designer collaborations that have helped raise awareness, loyalty and funds for Pencils of Promise, VH1 Save the Music Foundation, CFDA Fashion Targets Breast Cancer, Guggenheim Museum, The Met, High Line and her 11-year-old non profit, Ucal McKenzie Breakaway Foundation.Suzanne's 21 years of leadership experience includes work in the advertising and design consultancy worlds for numerous national and global brands at Arnold Worldwide and Continuum. As VP Creative Director, Design and Strategy Consultant, she has worked for Museum of Modern Art (MoMA), Tom Ford, IDEO, 1 hotel, FEED Projects, Supergoop with Maria Sharapova, the Olympic Games, AIGA, ESPN, and Institute of Contemporary Art. As Co-Founder of Farm to Home/VP Creative of ECOfashion Corp, Suzanne oversaw the launch, branding and product development of its affordable organic home and lifestyle GOTS-certified product offering, produced responsibly in India. Its Farm to Home collection launched in 2019 and sold out on QVC.Suzanne has been on the jury for numerous international design award shows, including the One Show and the Ad Club. She was selected and recognized at the White House by President Obama as a Global Emerging Entrepreneur, and also is a Sappi Ideas that Matter North America Grant recipient. Suzanne has taught Design and Social Entrepreneurship at the School of Visual Arts in New York City, and leads the Ucal McKenzie Breakaway Foundation, a non profit that gives city youth access top soccer, health and art education in collaboration with Puma, Jaden Smith's JUST Water, Whole Foods, MLS, Children's Hospital, and more.Suzanne’s Purposely Podcast on iheartradio features conversations with her creative collaborators on how they help build stronger communities. Her work has been featured in Business Week, Vanity Fair, Graphic Design USA, Vogue, and WWD. Her work has been recognized by the Art Directors Club, the Hatch Show, the One Show, WebAwards, and Mobius Awards. In this episode, we discuss: How to partner and collaborate to fund your business How to work the strategy of your relationships Retail development in 2020 Staying local to grow business Pivoting to online by leveraging technology and creative experiences How passion gives the strength to get through the hard days

    Billie Rosoff is 96 years old and was born just after the 1918 outbreak of the Spanish Flu. She grew up hearing stories about the devastation caused by the pandemic. She studied at Union College in New York and was married for 65 years to Arnold Rosoff, a Major in the U.S. Army Air Corps during WWII. Billie worked at Arnold Worldwide, an advertising agency founded by her husband. She has three daughters and lives in Dedham, Massachusetts.   Billie joins me today to share the wisdom and insights she has realized over the past 96 years. She reveals how she is coping with being locked down during the COVID-19 pandemic and the ways she is enriching her life. She shares her passion for reading and her journey of personal development. Billie highlights the lessons she learned from her husband, including considering everything from the other side. She shares how the current crisis puts unbearable strains on mothers and parents and highlights how she copes with fear and finds courage. We also discuss how people live in extremes and need to meet in the middle, respect everyone, and recognize that we all have the same fears and wishes. Billie also shares her wishes for society and hopes that we will again learn the importance of reading, writing, talking, and listening.       “When you slow down, you notice small things. When you make your life small - it’s manageable.” - Billie Rosoff       This week on Insert:Human   How Billie is staying active, spending time reflecting, and living a rich life during the lockdown Billie’s love for reading and how it spurred a passion for personal development What it was like to grow up with an abusive alcoholic father Why it is important to surround yourself with the right people and the right experiences Coping strategies for fearful moments in your life Billie's parenthood experiences and the responsibilities that fall on mothers Why it is vital to consider the other side of every situation The desperation people are feeling and the determination some people have to elevate their thinking What is missing in the world including kindness, thoughtfulness, caring, a sense of engagement, and a recognition that we are all one family     Resources Mentioned:   A Short History of Nearly Everything by Bill Bryson     Connect with Billie Rosoff:   Billie Rosoff on Facebook         Insert:Human - For a Better Life & Better World   Thanks for tuning into this week’s episode of Insert:Human. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify   Be sure to share your favorite episodes on social media to help me reach more seekers and problem-solvers, like you.   Join me on Twitter, Instagram, and Linkedin. For more exclusive content and to claim your free copy of the first chapter of my upcoming book, Technology is Dead, visit my website.    

  Mary Ellen Beliveau is the founder and CEO of Knowledge to Practice (K2P), an education technology organization specializing in providing educational development to medical providers so they can combat skills gaps, provide high-quality care, and perform at “top-of-license.” Prior to founding K2P, Mary Ellen served as SVP and Chief Learning Officer at the American College of Cardiology, as well as a variety of leadership roles at Suburban Hospital in Bethesda, Maryland. Before entering the medical space, Mary Ellen was an executive at firms including Arnold Worldwide and Hill Holiday.   Today, Mary Ellen joins me to discuss her firm, Knowledge to Practice (K2P), and the personal reason she decided to engage in this type of work. She shares some of the reasons medical professionals have a difficult time recognizing and addressing their blind spots and how her firm helps physicians identify gaps and stay up-to-date on best practices. Mary Ellen also highlights the importance of continuity of care and knowledge, and the importance of gaining provider trust.       “Individuals going out and seeking out their own solutions drives discontinuity of care, which is one of the things that drives costs in healthcare.” - Mary Ellen Beliveau       Today on When She Founded: Mary Ellen’s early career and what compelled her to pivot into the healthcare education space What gets in the way of physicians’ ability to continue learning Problems Mary Ellen saw with the existing continuing medical education model Why Mary Ellen decided to start her own company Why professional development needs to be more than just a box to check off What differentiates K2P from other firms in the industry The three business models within K2P and some of the challenges faced with these models How K2P’s business strategy has evolved over time How K2P has responded to the COVID-19 pandemic and what COVID-19 has taught the world How continuous professional development relates to continuity of care     Resources Mentioned: MindShare     Connect with Mary Ellen Beliveau: Knowledge to Practice (K2P) Knowledge to Practice (K2P) on Twitter Mary Ellen Beliveau on Twitter Mary Ellen Beliveau on LinkedIn         Subscribe, Rate & Share Your Favorite Episodes!   Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.                    

David is the co-founder and editor in chief of The Bucket and has a passion for helping people see the world in a different way – a talent he honed from decades of work as an advertising creative director and copywriter. He has worked at some of the world’s leading agencies including Digitas, Hill Holiday, Arnold Worldwide and Mullen-Lowe on noteworthy brands such as Reebok, New Balance, Stanley Tools, Fidelity, Titleist, InterContinental Hotels Group (IHG) and AARP. With The Bucket, David seeks to achieve the ultimate marketing challenge – the rebranding of death – by getting people to see how embracing mortality can help them live a more fulfilling life. See acast.com/privacy for privacy and opt-out information.

Minority Cannabis Business Association with Tiffany Bowden. Entrepreneur, Business Consultant, and Corporate Diversity Expert, Tiffany Bowden is the founding President and Co-Founder of the Minority Cannabis Business Association (MCBA) and Co-Owner of Comfy Tree Enterprises. The MCBA is the first non-profit dedicated to the needs of minorities in the cannabis industry. Comfy Tree Enterprises provides business consultation to cannabis enthusiasts, start-up's and established companies. Honing her entrepreneurial savvy in the corporate arena, Ms. Bowden built a solid reputation as a go-to expert in investor building, grant writing, and contract to bid. During her corporate tenure, Ms. Bowden brought in profits of over 500 Million dollars. She has led business development projects in top companies such as Procter & Gamble, Groupon, Barefoot Proximity, and Arnold Worldwide. An advocate for medical cannabis, Ms. Bowden gained the first-hand experience during a spinal injury of its importance. Using personal experiences as a platform for advocacy, she fights to ensure access to improved quality of life via medical cannabis. Having built a network of over 50,000 cannabis entrepreneurs, many who are women, and minority, Ms. Bowden provides management consulting to entrepreneurs applying for, starting, and managing cannabis businesses. Currently a Ph.D. candidate in Communications and Diversity and Inclusion, Ms. Bowden has a master's specialization in Human Resources, Sales, Training, and instruction. She is a highly sought speaker on issues of cannabis growing, cultivation, and marketing and branding.

In this segment, Hillary Williams shares insights about her career in advertising, having worked at Hill Holliday, Arnold Worldwide and currently as the Group Brand Director at Connelly Partners. Hillary talks to us today about what it has been like to work at a variety of different firms while growing her experience and expertise. She is candid, honest and gives great advice for anyone interested in being a better manager or team player. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/hadley-powell5/support

Learn from SVP of Human Resources, Julianna Akuamoah, about how to hire and support great diverse talent. Julianna Akuamoah is the SVP of Human Resources at Arnold Worldwide where she develops strategy related to recruitment, talent management, retention, workplace culture, and more. With over 10 years of human resource experience within the marketing and advertising fields, she provides industry-specific thought leadership on Diversity & Inclusion. Her work has been covered by Adweek, Campaign, and The Ad Club. Julianna holds a degree in Neuroscience with a focus in Psychobiology from Wellesley College. Arnold Worldwide: https://www.instagram.com/arnold_worldwide/ AIGA Boston: boston.aiga.org Become a Member: aiga.org/join

Apologies for the delay folks but we are back with an awesome episode! On this episode of Up in Your Business we had the chance to talk with Joe St. Pierre, a Boston food and lifestyle photographer. Joe did not go the traditional route of going to college, getting a photography degree, and then working for a photography studio; but he did bust his ass and it has paid off. After assisting many professional photographers for a few years just to get experience and build his portfolio, he now shoots on his own for clients such as B. Good, Tribe Hummus, Arnold Worldwide, Hyatt Regency, and more. Living in the same town he grew up in, Joe is having a very successful career in photography working mainly in Boston and he's enjoying it too! Follow Joe on Instagram @joestpierre and check out his website http://joestpierrephoto.com to see some of his work. Follow us on instagram @upinyourbizpod, send any questions to our DMs there, pass on this episode to a friend and hope you enjoy this episode!

MediaVillage’s E.B. Moss, head of content strategy, and Ginger Conlon, editor-in-chief, talk with Tiffany R. Warren, founder and president, AdColor, and SVP/chief diversity officer, Omnicom Media Group. Warren, who previously led the multicultural and diversity programs at the 4As and Arnold Worldwide, has earned many honors -- from the AAAF Pioneer in Diversity Award, MAIP/Digitas Multicultural Scholarship Award, to the Gladys Prior Awards for Career Teaching Excellence. She discusses the origins and future of AdColor, how its mission and her work at Omnicom dovetail, and the milestones both have achieved in advancing diversity. And those are just some of the reasons Warren is being inducted into the Advancing Diversity Hall of Honors at CES on January 8th.  Listen now, and learn why this gregarious leader keeps her awards “in the basement” and how she works to raise up new AdColor participants; how she promotes data around diversity to inspire creatives but believes "KPIs" should stand for “Keep People Interested." Warren even describes how she lost her “imposter complex” and found a new family.  

Christina Geist is a brand strategist, entrepreneur and children’s book author who lives in New York City with her husband, NBC and MSNBC host Willie Geist, and her two children. Christina is the first to raise her hand in any brainstorm. Her career spans news producing, public relations, marketing, branding, and design strategy positions at large agencies like Arnold Worldwide and Interbrand, in house at Johnson & Johnson and inside growing start-ups. After taking four years off to raise her kids, she started two companies and sold a children's book to Random House right around her 40th birthday. Boombox: An online boutique for bespoke, premium, personalized memory boxes, filled with custom-printed photos and written messages from friends and family (an idea born from the boxes Christina’s college friends made for each other as they each turned 40, and for her Dad when he turned 70). A Boombox is more than a gift: It's a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand. www.boomboxgifts.com True Geist: A boutique brand strategy and design firm, founded in partnership with Christina’s former creative director at Johnson & Johnson and Interbrand, Todd True. Todd thinks in pictures; Christina thinks in words. Together, they do global work for some of your favorite household brands, and start ups too. Services range from naming companies and products, to logo and brand identity design and large-scale global packaging redesigns. www.truegeist.com Christina’s first children’s book, Buddy’s Bedtime Battery, was released by Random House Kids in September 2016 and - for a beautiful moment - eclipsed Harry Potter as the #1 children’s book on Amazon. Her second release - Sorry Grown-Ups, You Can't Go To School! - is releasing July 16, 2019. Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She comes from a loud, loving family and makes a mean chicken parm. Business URL: www.boomboxgifts.com - Boombox memory boxes www.truegeist.com - True Geist branding & design firm www.christinageist.com - children's books

Entrepreneur & Author Christina Geist on Women Entrepreneurs Radio Christina Geist is a brand strategist, entrepreneur and children's book author who lives in New York City with her husband, NBC and MSNBC host Willie Geist, and her two children. Christina is the first to raise her hand in any brainstorm. Her career spans news producing, public relations, marketing, branding, and design strategy positions at large agencies like Arnold Worldwide and Interbrand, in house at Johnson & Johnson and inside growing start-ups. After taking four years off to raise her kids, she started two companies and sold a children's book to Random House right around her 40th birthday. Boombox: An online boutique for bespoke, premium, personalized memory boxes, filled with custom-printed photos and written messages from friends and family (an idea born from the boxes Christina's college friends made for each other as they each turned 40, and for her Dad when he turned 70). A Boombox is more than a gift: It's a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand. www.boomboxgifts.com True Geist: A boutique brand strategy and design firm, founded in partnership with Christina's former creative director at Johnson & Johnson and Interbrand, Todd True. Todd thinks in pictures; Christina thinks in words. Together, they do global work for some of your favorite household brands, and start ups too. Services range from naming companies and products, to logo and brand identity design and large-scale global packaging redesigns. www.truegeist.com Christina's first children's book, Buddy's Bedtime Battery, was released by Random House Kids in September 2016 and - for a beautiful moment - eclipsed Harry Potter as the #1 children's book on Amazon. Her second release - Sorry Grown-Ups, You Can't Go To School! - was released on July 16, 2019. Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She comes from a loud, loving family and makes a mean chicken parm. Picture credit: Emily Neville Fisher Photography   Business URL: www.boomboxgifts.com - Boombox memory boxes www.truegeist.com - True Geist branding & design firm www.christinageist.com - children's books

Did you know that child athletes face an insane amount of pressure from those in their community? Today's episode starts as Trent, Cole, and Zack dissect a thoughtful piece from ESPN and Arnold Worldwide that tries to educate those about the issue and provide resources to help those closest to it. The boys then discuss Tubi's hilarious outdoor spots that encourage you to cheat on Netflix and wrap up with a Rebel Wilson podcast for Match.com that made the Salad squad really want to get her on the pod. Rebel... come on Salad! Like what you hear? Make sure to follow our show on your favorite streaming platform and follow along on Instagram and Twitter @salad_podcast! And as always, our opinions don't necessarily reflect those of our wonderful employers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

Part 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years.   Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on “Heathers.” [1:15] What is the process, on Heather C.’s side, once the bids have been received? [2:57] Heather E. asks Heather C. to talk a bit about what makes a good treatment. [7:26] Does Heather C. share who is bidding on a particular project? And what about budgets? [10:32] When dealing with three different bids, how does Heather C. Make sure she is comparing “apples to apples.” [11:35] Is there a point in the bid process when Heather C. will narrow in on a candidate or does every photographer get the same information/emails/updates until the very end of the process? [13:03] Heather E. asks Heather C. to talk a bit about having to give photographers bad news. [15:22] Heather E. thanks Heather C. for taking the time to call the candidates that did not get the job to discuss the reasons why and explains why that call or email is so important. [19:11] Does Heather C. work with photographers who also do motion direction? [21:42] How should a photographer showcase his or her motion experience to best show their skill? [22:56] Does motion change the bidding process? [23:33] Are agencies still learning about how to best use a photographer with motion experience and how to integrate motion into their deliverables? [24:50] Does Heather C. have favorites [print or video] and does she get to see the projects she has helped create, out in the world? [26:08] Heather E. thanks Heather C. for coming on the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com, visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode Arnold Worldwide   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about our guest Heather Church’s Bio Heather Church’s website Heather Church on LinkedIn Heather Church’s Beauty Smarts program on Instagram Heather Church’s Beauty Smarts program on Twitter Heather Church’s Beauty Smarts program on Facebook Heather Church’s Beauty Smarts program on Pinterest

Part 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.   Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention. [1:15] What was the path that took Heather C. into advertising and ultimately art production? [3:40] Heather C. talks about her previous jobs, but more specifically the skills those experiences imparted that she uses as an art producer. [4:24] Heather E. asks if there were any influences that were instrumental in shaping Heather C.’s path and interest in photography. [7:23] How do photographers get Heather C.’s attention? [8:14] If Heather C. Likes someone’s work, will she visit their website or social media accounts? [9:08] Heather E. touches on the importance of photographers building their own relationships with art producers and the reasons she encourages it. [11:23] On website design, scrolling, thumbnails, organization, etc. [14:38] How does Heather C. introduce an artist’s information to her team when she’s found an interesting candidate? [15:54] “Somebody has worked really hard on this project, this is their baby.” Heather E. highlights the reasons why it’s important for photographers to show appreciation for the work that was put in. [17:11] Heather C. shares an anecdote on the importance of creative call chemistry. [18:25] Does Heather C. encourage specific conversations or ask specific “chemistry gauging” questions on creative calls? [20:48] The tables are turned: the art producer asks the rep a question! [21:16] Heather E. invites listeners to tune in for Part 2 of this episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.   Mentioned in this episode Arnold Worldwide   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about our guest Heather Church’s Bio Heather Church’s website Heather Church on LinkedIn Heather Church’s Beauty Smarts program on Instagram Heather Church’s Beauty Smarts program on Twitter Heather Church’s Beauty Smarts program on Facebook Heather Church’s Beauty Smarts program on Pinterest

From changing careers to changing diapers: The mother of reinvention, Kiran Smith Continuing our focus on female leadership, we sit with Kiran Smith, CEO of Arnold Worldwide. Shifting from a computer science degree to an MBA, marketing in a multitude of industries, and pivoting from brand to agency—all with three young daughters at home—Kiran is no stranger to “seismic shifts”. 

Get insights on the media, marketing and advertising industry via Insider InSites podcasts: in depth audio interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Host E.B. Moss, Head of Content for MediaVillage - the industry's leading thought leadership and brand building publication - has been speaking with everyone from the CMOs of Visible, Clorox and Xandr, to CEOs of Arnold Worldwide, Zenith, and Sustainable Brands...from celebrity comments on the "Upfront" red carpets - like Tiffany Haddish and Daniel Radcliffe -- to heads of sales for Turner, Discovery and journalists like Stuart Elliott and Phil McKenzie, and of course our own Jack Myers.  Don’t miss any upcoming releases wherever you listen to podcasts so please subscribe (and review on Apple!)

Kiran Smith is four months in to her new role of Chief Executive Officer of Arnold Worldwide, and what intrigued me immediately was not only hearing a fresh perspective, but from someone who had never worked on the agency side before... Here's the topline. Listen to Episiode 23 of MediaVillage.com's Insider InSites for the full story!  E.B. Moss:  Kiran Smith, you were most recently Chief Marketing Officer at Brookstone, and before that you headed marketing at Stride Rite, and Shaw's Supermarkets. So you came up through the marketing ranks to be CEO of Arnold Worldwide. Tell us more. Kiran Smith: ...As I said to the recruiter, "You know I don't have a day of agency experience, right?" He said, "That's exactly why we want to talk to you." So, I just expressed my opinions on what I thought about agencies and the opportunity for CMOs. ...CMOs are under more pressure than ever. Their budgets are getting tighter, their teams are getting leaner, and they're looking for partners to help them address the business needs, give them an independent perspective on what's going on in theirs and other industries. ..I'm not a creative person. I'm a business person and despite the fact that I'm a marketer, I am a computer science major, so it's a very atypical type of trajectory.... Arnold is a creative powerhouse; what I didn't appreciate was the amount of capabilities we have from a business insights, strategies and analytics standpoint, and that allows us to be able to better serve our clients. So, it's not about the creative alone, it really is about everything we surround the creative with. Moss: What are you recommending as new channels of application to your clients? Smith: Our job is to stay ahead of trends so that we can better advise our clients. What's going on with AR, with Voice, with AI? They need us to be their partner in looking forward so that we can tell them how we can apply it to their businesses. [But] the first thing we say is, "Just because everyone's doing it doesn't mean that you have to, too." .... Moss: In terms of how you prioritize your approach for clients, is it a split in terms of performance versus content? Smith: Content has to perform... it can't be creative for creative’s sake. What behavior are we looking to get from someone interacting with that content? All of that has to live in the analytics portion of it, because if we just do it because it looks good, sounds good, then we're not doing our jobs well.   Moss: What are some of your favorite examples of that amazing creative from Arnold? Smith: Progressive [and] the success of the Flo campaign...but also going into new parts. ...We just did an activation with Santander around homelessness in Boston which was unbelievable from an engagement, cause marketing, and use of AR technology standpoint. Moss: How do you approach storytelling at the agency? Smith: I give our creatives credit for working so well with our insights and strategy team to say, "Okay, tell me about the consumer. Tell me about the opportunity. ..." They take all of that into account and then they write the story. That, for me, is so much more impactful because it's creative with a purpose. Moss: Where do you pull your data from primarily? Smith: We obviously have syndicated data. We also do a fair amount of our own qualitative or quantitative research for every single client, both current and prospective ... With every pitch that we do I want to teach the client something they didn't know about themselves. When I was on a CMO side those are the agencies that I remembered. Moss: What do you think is new and next ...what about audio, AI, OTT? Smith: Specifically, I would say #AR is super important. #Voice, 100%. I think the smarter people who understand how to leverage and use them to their advantage and not get overwhelmed [by them], or so lost in it that they lose perspective in terms of what they're trying to do...are the ones that are going to win. Moss: The ANA just published their diversity report on the industry. Tell me about your experience creating a corporate culture and your plan for that? Smith: Diversity and inclusion has always been important to Arnold in terms of top priorities, so I am inheriting an organization that has all the ingredients there. Everybody's job is about D&I, and it's not just about gender or race, [it’s including the need] to take into account how you think. ...Listen to Insider InSites to hear all Smith's thoughts on what's trending, if in-house agencies are a good idea, and creating a work/life balance. 

Jonathan Sackett is the President & CCO of Allscope media and communications.  He attended the University of Minnesota where he majored in Marketing and Public Relations and minored in Psychology-- and was one of those lucky people who knew from the start that breaking into advertising was his professional dream. He took a brief detour when he went to law school for a year, but  --at the end of the day-- advertising was his calling and that’s what he has continued to pursue. He’s been an executive at some of the top Ad and Marketing agencies in the world including: Ogilvy, DDB and Arnold Worldwide. And he’s worked on advertising campaigns for marquee products and companies: Skittles, GEICO, and Mars Wrigley. Needless to say, Jonathan loved and thrived in his career from the very beginning. But that’s not to say his stellar career didn’t hit a bump or two along the way.  Want to know the ins and outs of the advertising and marketing world and why Jonathan loves it so much? Press Play! The post 45: Geico’s Cavemen & Skittles w/ Advertising & Marketing Executive Jonathan Sackett, Allscope appeared first on Time4Coffee.

On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she’s had to wear these past five weeks have endeared her to new staffers and broken the ice with clients. She could use all the help she can get: In its second quarter earnings release last month, parent company Vivendi blamed weak organic results of its agency network Havas on “the impact of Arnold’s underperformance.” A veteran marketer — her most recent gig was as CMO at Brookstone — with no agency experience, Smith says she brings with her a fresh perspective to a gig that is sorely in need of one. She joins the podcast today to discuss the challenges she faces in her new job, what she brings to the table as a former marketer and what she’s learning from clients like Progressive and Jack Daniels.

Today I’m talking to the incredible Bozoma Saint John, who broke out on the scene in 2016 at Apple’s Worldwide Developers Conference where she introduced the redesigned Apple Music and brought the house down. Before that she made waves as a marketing executive at companies like Arnold Worldwide, Spike DBB, Ashley Stewart, Pepsi, and Beats.  Today, she’s Uber’s Chief Brand Officer and her work has been celebrated by AdWeek, Billboard Magazine, and Fast Company, which named her one of the 100 most creative people in the world. If you enjoyed listening to this interview, there is a whole more where that came from. I break things down even further in my new book and audiobook, Rise and Grind. Check out Rise and Grind wherever books and audiobooks are sold. 

Ingrid Adamow - On today's podcast I speak with Ingrid Adamow. Ingrid has worked in the advertising business as an art producer at Arnold Worldwide in Boston,MA and currently works as a creative project manager at tech company LogMein. In this interview I speak to Ingrid about her experience producing ad campaign photo shoots for brands such as Jack Daniels, Century Link, and Santander Bank. Ingrid also speaks t o me about what she looks for when hiring a photographer and also I speak to her about her involovment with the Adhesive & CO networking group. I think photographers will enjoy this interview as it gives you a perspective of an art producer who hires photographers. https://www.ingridadamow.me

At the peak of a stellar career, Jim demonstrates the traits of kindness and generosity that define many great creative leaders.

Listen while you browse on feisworld.com: http://wp.me/p5fQiP-C4 Nat Novak is a studio manager, a maker of all things at Brand Content, an agency based in Boston. He and I met at Arnold Worldwide in 2013.  In the years I have known Nat and while we worked at Arnold, we were both running around the office just like everyone else. From time to time, we would slow down our footsteps to have meaningful and philosophical conversation. I always wanted to capture those moments and glad we finally did.  Nat is not only interesting to talk to, but also a bit superhuman in my mind. He can make anything, from any material, with his bare hands. To learn more about Nat, please visit his website at: http://nat4369.wix.com/4369 --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Welcome to The BrandLab's "Three Fearless Questions" created and produced by students of The BrandLab. Olivia House from The BrandLab talks with Christopher Campos. He is a leader and expert in cross-cultural marketing and the co-founder of hive ideation. He is currently the Managing Director of Growth Strategies and Development at Arnold Worldwide, where he leads a team tackling new initiatives to help clients reach a multi-cultural and total market audience. Continue the conversation online with the hashtag #3FQ or go to www.thebrandlab.org/fearless to learn more. Have an idea for a 3FQ podcast guest? Email The BrandLab's Development Director, Brian Gioielli at bgioielli@thebrandlab.org.

Before leaving the advertising agency environment, Nadine Prada worked in the roles of both art and creative director at some of the most recognizable agencies in the world including Ogilvy & Mather, Arnold Worldwide, Saatchi & Saatchi, and Young & Rubicam. During that time she racked up numerous awards for ad campaigns created for clients including Dove, American Express, Volkswagen, Toyota, and Tylenol.But six years ago she left that world to become a freelance art director so that she could devote more attention to her own vision as a painter. Nadine is also passionate about encouraging other artists to create and make a living from their work and to educate the public about how to demystify and enjoy art. We met as presenters at Essential Edge, a conference for artists in Raleigh this past year and I was intrigued with both her work and thought processes. I immediately asked Nadine to carve out a time that we could chat some more.

Chris is the author of the book called Balls: It takes some to get some, because "Changing your gender from female to male takes balls. And if you’re gonna do it in front of 500 coworkers at the largest ad agency in Boston, you better have a pretty big set!" Prior to focusing on Balls as a freelance writer, Chris was the EVP Group Creative Director at Arnold Worldwide - this is the company I've been working for for the past 2 years.  Chris' transition from female to male took years and it was a part of his memory that is very painful to look back on. Chris made a decision to step out of his comfort zone and tell his story, a success story that other transgender people, their parents, families, friends, and everyone else can relate to, and to understand what it means to us, what it means to be human. We cover a lot in this episode including:  It's been 20 years, why coming out now?  FAQ - what's OK or ask, and what's not to a transgender person Family dynamics and how Chris revealed his story to his nieces  Chris' take on Ben Carson's "Bathroom Bill for Transgender People" "I'm a storyteller, not an activist." The impact Chris had on others through writing and speaking  What transgender people can do to help others   --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Joining me on the Feisworld Podcast today is Jordan Clayton, an SVP of UX (User Experience) at Arnold Worldwide. UX has become increasingly popular over the years across all the industries (technology, marketing, medicine and beyond), but most schools still haven’t figured out a systematic and effective way to help students learn more and be properly trained on UX. As a result, many young, ambitious, creative souls find it challenging to find a UX position they qualify for. This podcast isn’t a your crash course to UX, but a lesson with deep insights to how a UX designer thinks, what he looks for in hiring, what prototyping is. Jordan offers his point of view, lessons learned and interplays through his unique career path. Jordan also argues that UX isn't just about making things useful and usable, but more fun, compelling, inspiring and more emotionally engaging as well. Beyond UX, Jordan is known as a well-dressed charismatic leader in the office. How does he achieve this kind of credibility? The answers live in his cross-disciplinary vision to design, fashion and music. And Jordan appreciates small things life, every day. I hope you enjoy this conversation and thank you so much for choosing to spend your time with us. I feel very privileged to be able to do this. To learn more about Jordan, connect with him on LinkedIn. He admits that he's most actively on Twitter (@jordan001). Show Notes (Time is Approximate): How long have you been here [at Arnold] and what exactly is it that you do here? [5:00] What are some of the things you were doing early on in your career that everybody else around you wasn’t? (counterintuitive learnings) [10:00] Most people struggle with presentation skills. How do you prepare yourself for a client presentation? How did you learn in school and on the job? [12:30] What do you look for in a new hire? [17:30] What are some of the things that you want people to know about you at Arnold, but they don’t yet? [20:00] What are some of the off-brand, off-work styles that you like? [23:30] What do you think is the latest thing that you’ve learned? [26:00] What do you do in the first half an hour or sixty minutes of your day? [28:00] Close the day with good feelings, thoughts, and set the tone for the next day. [30:30] How do you go about meditation, what's your approach? [32:30] One of the struggles I have is healthy eating, and I’m looking for tips from people who seem like they live healthy lifestyles [35:00] Where did you go for your last vacation - private island?! Once in a lifetime experience [37:30] Family influence - photography, music, entrepreneurship [40:30] What does living and fulfilling life mean to you? [45:30] What is it that you love? What sparkles joy into you? [49:00] --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

I had the pleasure of interviewing a colleague, Renee Herendeen from Arnold Worldwide, on the feisworld podcast. Renee and I work on several of projects together.  We share similar beliefs when it comes to life at work and outside of work. One morning, Renee said to Carrie (my coworker) and me: "You two should come to my Zumba class on Tuesdays." "Did you say Z.U.M.B.A?" Though I teach Taekwondo (a form of Korean martial arts) to adults and children at my dojang once in a while, instructing a crowd of people you've never met to learn how to dance seemed out of my reach. For those of you who aren't familiar with Zumba, it is an aerobic program inspired by a variety of Latin dance movements performed to upbeat, sassy music. It is a fun, relaxing and sweat-dripping workout that engraves a permanent smile on my face. Some of the dots began to connect for me.  For months I had known Renee, I often wondered why she handles stressful situations with  ease, why she doesn't loses her temper, why she listens (while many other don't). etc. etc. More importantly, the way she carries herself isn't just surface-level, but something much more profound. I couldn't wait to ask Renee about her "secret origin" stories. What made her into who she is today? What was it like to pursue a life in dancing while her peers followed a traditional path?  What's the difference between a Day in the Life of a Dancer vs. Marketing Director?  This 40-min podcast is to answer these questions and much more. Such as Renee's experience in taking a Stress Management Course at Mass General Hospital, and her decision in teaching Zumba to women in homeless shelters. If you are (or if you know someone who is)  fresh out of school, in career transition, I hope you find this episode resonating and insightful. Please share your comments and I look forward to hearing from you. To learn more about Renee and her Zumba classes, please follow her on Facebook. You can also sign up for her Zumba lessons taught at O'Malley Tae Kwon Do Center this summer (starting Sunday, 6/28) Show Notes:  When did you get started with dancing? [1:45]  What are some of the most memorable experiences you’ve had? [3:45]  What was a day in the life of a dancer in NYC? [5:45] So, In addition to Zumba, what do you do to keep your creative engine working? [10:00] What is something that you don’t carry on the surface of yourself? [13:00 ]  What are some of the counterintuitive things they’ve taught you at MGH? [15:15]  I want to hear about your meditation routine (can include link to youtube in comments) [21:15] What is a day in the life of a marketing director at Arnold [23:00] What was it like teaching Zumba to homeless people? [32:30] --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Ira Cummings is my guest on the feisworld podcast. He is a Sr. Designer at Arnold Worldwide, with a background and training in illustration. I called him out as the first introvert ever invited to the podcast (perhaps, others may just be better at hiding it). But let’s face it, #IntrovertsRule. They are focused, thoughtful, and often bring the most surprising ideas and solutions to the table. Ira is one of them, whom I had the pleasure to work with in the past year on a variety of projects.    Ira has a Open Studio coming up Friday April 10th - 12th 2015. If you happen to listen to this podcast before the show, look up Miller Street Open Studio in Somerville and that’s where you will meet Ira and his artworks.    In this one hour conversation with Ira, we talked about design, branding, experiencing the brand as a customer and vice versa - engaging with customers as a brand.    Ira and I area also in the process of rebranding the feisworld podcast. He says:”When my friends embark on something that's so close to their hearts, I like to help them out!” Ira has been a huge supporter from the very beginning of my podcast. Feisworld isn’t the only one, Ira has helped out on AIGA, Jason Stevens’ Annual Design Conference, Design Exchange Boston (DXB), Design Museum Boston.    "My interest and love for both fuel the pursuit whether it's for work, myself, all of none of the above."   --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Today we have an amazing guest. Her name is Fei Wu from feisworld podcast, and she’s a Senior Digital Producer at Arnold Worldwide. She’s had the pleasure of working with a variety of clients including: SAP, Wellington Management Corporation, Fidelity, Reebok, IBM, Harvard Pilgrim Health Care, Timberland, SDL, American Eagle Outfitters, the University of Phoenix… the list […] The post Don’t Fear to Fail: Fei Wu appeared first on the Music Radio Creative.

I met Bob Goodman at Arnold Worldwide, where he served as the SVP, Director User Experience. I had the pleasure to work with Bob on a few projects when I witnessed his stellar facilitation skills and User Experience (UX) approach to various business challenges. Inviting Bob to my show was triggered by a constant thought in my mind when working with Bob: I always wished to carry a recorder so I could capture his speech and thinking process for tackling difficult situations completely at ease. I also admire his leadership and management philosophy. Bob always had others' best interest in mind without insisting on his own ideas and methodologies. and he is never too quick to jump to conclusion. In this 40-mins interview, you will find out about: What is UX (User Experience)? What has contributed to the rapid growth of UX and why UX has been recognized as a critical discipline across multiple industries (advertising, software, etc.)? How can one fresh out of school start or consider UX as a career path? What are the common challenges associated with UX and how Bob advises you to tackle them strategically and emotionally? How has UX been integrated in advertising agencies and the types of activities, opportunity associated with the domain? In October 2014, Bob became an Experience Design / Creative Director at Mullen after practicing being UX practitioner for over 15 years. Bob enjoys thinking about users, consumers and how they might come about a service or a platform. UX focuses on the idea of a brand narrative and how it interacts with users with the intent of being useful and helpful. What exactly is UX? There are many definitions you can find on the internet. Bob defines UX as "an approach to design, technology and people that tries to make things useful, usable and engaging". UX is a practice that goes back to late 60s, 70s known as part of "human computer interaction (HCI)" before becoming a more mainstream profession widely known as UX today. UX can be a confusing term - it's not graphic design, or computer programming. By definition and design, UX is a hybrid discipline that contributed to the challenge of its practice. As agencies expand their missions, UX goes beyond traditional storytelling, or television campaigns. UX is about letting users contribute in a -way conversation. --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Chris is a full time, full stack developer at Arnold Worldwide. I had the pleasure to work with Chris on a number of projects. I invited Chris to speak to my audience about his journey of becoming a developer after a few career switches, to staying relevant in this ever-changing technological environment we all live in. Chris gave much credit to his mentors who set up his success as a developer.  If you don't have mentors in your immediately network, make sure that you take advantage of meet up groups. Chris also speaks to the possiblity for people who are interested in technology and development to be self-taught. "You need the personality to learn, create, and constantly seek out new information. Technology is always changing." "Get out of your comfort zone!" is such an important element to success. Chris emphasizes one of his key takeaways while he was still in school:"When you are in college, you tend to have friends who have similar experience, anxieties because you all have the (more or less) the same staring line." Instead, Chris left his campus and started skydiving, where he met an awesome group of very diverse people who were well along in their careers, including senior developers who quickly became his mentors. I call this technique "proximity-based learning from extraordinaries" that enabled Chris to learn at a speed that doubled if not tripled the speed of his peers. --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

Matt Lindley is the Director of Innovation for SapientNitro. We became friends instantly when he first started working there in 2009. Matt had such an impact on my life. If you ask me to list 3 people who have helped shape me into who I am today, Matt would be one of them.    Matt's list of accomplishments in the advertising and marketing world goes way way back. He's been a storyteller for over 25 years. He sold OneZero Media, where he created and produced CBS’s first broadcast TV show about the internet, and he personally hosted it for three seasons. He was an ECD/EVP at Arnold Worldwide leading Progressive. More recently, he co-created a business visioning tool called ThirtySix at SapientNitro.    He's a board member for Friends of the Boston's Homeless, a non-profit organization that helps over 400 homeless individuals move beyond shelter to lead independent lives in our community. He is also a board member for Stop Handgun Violence. Those of you who have driven by Mass Turnpike around 2008-09, you probably have noticed the 250-foot billboard that says "We Sell Guns! No ID Required. No Background Checks."    In this 2-part episode, I recorded with Matt Lindley at his home office. You will hear about Matt's path from growing up on a farm in Pennsylvania to his appointment as a senior advertising executive. Matt shares his strategy for making sure your creative input is valuable. We also touch on parenthood and what it means to do the best you can as a father and colleague.  --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support