Podcasts about corporate blogging

Die hinter uns liegende Corona-Pandemie hatte einen Nebeneffekt: Das Thema Hygiene boomt. Manchmal kommt es einem vor, als wäre es erst gestern gewesen, dass wir alle beim Einkaufen auf die Jagd nach Toilettenpapier gingen und Social Media überschwemmt wurden von den Bildern leerer Regale. Doch wie sieht es im B2B Bereich aus? Ismael da Silva Lado von WEPA Professional liefert Antworten. Heute geht es um das Thema Nachhaltigkeit im Content Marketing. Das Team von BlackSatino, einer Marke der WEPA Professional, hat eine wichtige Frage gelöst: „Wie können wir das Interesse potenzieller Kunden wecken, ohne den üblichen Werbewegen zu folgen?“ Die Antwort: mit authentischem Content und einem starken Fokus auf Nachhaltigkeit. Das erwartet Sie in der Folge: Ab Minute 1:30: B2B Marketing und Hygieneprodukte – wie geht das zusammen? Ab Minute 5:00: Nachhaltiges Concept Selling als Erfolgsrezept Ab Minute 8:30: Einen Maßnahmenkatalog erarbeiten Ab Minute 10:30: Nachhaltigen Content generieren – eine Challenge über Abteilungsgrenzen hinweg Ab Minute 13:00: Gated Content und CTAs zur Leadgenerierung nutzen Ab Minute 14:15: Kunden wollen Praxis: Cases als Werkzeug Ab Minute 16:00: Stadtverwaltung meets B2B? Ab Minute 19:00: Bringen die Kampagnen Impact und Leads? Welche Pains musstet ihr umgehen? Ab Minute 24:00: Corporate Blogging – wie fange ich an?

Debbie brings her friend Karen Wickre back on the show to talk about "aging in place" and other things.They met over 20 years ago when Debbie interviewed Karen, who was editor of Google's blog, for Debbie's book, The Corporate Blogging Book. Not surprisingly, Google was an early adopter of this new form of communication.  They've stayed in touch ever since.Karen had a stellar career in tech, working at Google and then at Twitter. She retired when she was 65 and is now an editorial consultant. She lives in San Francisco where she's owned her apartment for over 20 years. After a strategically-planned renovation, she plans to stay there to "age in place." She is the author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections.They talk about the power of networking, the importance of connections later in life, planning ahead if you want to age in place, and what the definition of home is - beyond location - and how that might change as you grow older.Debbie shares her thoughts about what and where home is - as she looks ahead. Mentioned in this episode or useful:KarenWickre.comKaren's TwitterKaren's InstagramTaking the Work Out of Networking: Your Guide to Making and Keeping Great Connections by Karen Wickre (Gallery Books, 2019)S1-EP4: Karen Wickre on  What You Need to Know About Networking to Reinvent Your Life (March 22, 2019)Definition of "aging in place"Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life by Ryan Frederick (Johns Hopkins University Press; 2021)How to use design thinking to create a happier life for yourselfLook Out For Your Future Self (Ryan Frederick's blog, June 22, 2023)  Get the inside skinny on every episode of [B]OLDER:Subscribe to Debbie's newsletter for the inside story about every episode. You will also get her 34-page writing guide: https://bitly.com/debbie-free-guide.  Connect with Debbie:debbieweil.com[B]OLDER podcastEmail: thebolderpodcast@gmail.comBlog: Gap Year After SixtyFacebook: @debbieweilInstagram: @debbieweilLinkedIn: linkedin.com/in/debbieweilTwitter: @debbieweil Our Media Partners:CoGenerate (formerly Encore.org)MEA and with thanks to Chip ConleyNext For Me (former media partner and in memory of Jeff Tidwell) How to Support this podcast:Leave a review on Apple PodcastsSubscribe via Apple Podcasts, Google Podcasts, Stitcher or Spotify Credits:Host: Debbie WeilProducer: Far Out MediaMusic: Lakeside Path by Duck Lake

Die guten alten Social Media gibt es nicht mehr. Lohnt es sich für Unternehmen überhaupt noch, Communities aufzubauen und mit welchen Formaten erreichen sie die Instagram-, Snapchat- und TikTok-Generation? Wir haben darüber mit Meike Leonhard gesprochen, die gerade mit der zweiten Auflage ihres Buchs über Corporate Blogging fertig geworden ist.

Immer mehr Unternehmen erstellen Content ohne Ende. Zum Beispiel in Form eines Blogs. Aber stehen Aufwand und Ertrag im richtigen Verhältnis? Wir blicken kritisch aufs Corporate Blogging - aus drei Perspektiven. Die Podcast-Episode ist für Unternehmen, die derzeit ein Blog als Marketing-Instrument nutzen und diskutieren, ob Aufwand und Ertrag in einem richtigen Verhältnis stehen und was die Alternativen sind. Hier findest du noch mehr Infos zur Folge: https://www.jaeckert-odaniel.com/bloggen-was-bringt-das/ Außerdem hast du dort die Möglichkeit, dich in unseren E-Mail-Verteiler einzutragen. Darüber bekommst du exklusive Infos zu unseren kostenlosen Webinaren.

Douglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery. Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/.   You'll Learn: How Douglas' career in the Navy helped prepare him for digital marketing. Why you should avoid clients that have an adversarial outlook towards vendors. How Douglas would have been more successful if he turned down money. Why you should choose mentors that will figure out what makes you tick and push you in that direction. Why marketers should be translucent instead of transparent. The price Douglas has paid for his transparency.   3 Key Points: The best customers are focused on value. Choose mentors that will take the time to learn you instead of preaching from on high. Don't be transparent; be translucent!   Resources Mention: https://marketingtechblog.com/ Buy Douglas' book: Corporate Blogging for Dummies   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content have messages that end up on deaf ears. Douglas shares with us how to make an impact in the blogging space and why relating to your audiences matters so much more than traditional push marketing.In this podcast you will learn:- How a simple shift in perspective will help you develop better content- The THREE critical things that your blogs must do for you which includes building your authority, developing trust, and nurturing personal engagement- Why blogs must showcase your personality- Why your sales people make better marketers- How marketing has evolved through the years since the all too familiar press release- The disadvantages of clickbaiting- The value of listening and how this impacts your contentLearn how corporate blogs can help you supercharge your marketing and the steps you have to take to make sure your content relates to your audiences by tuning in to this podcast today!

Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content have messages that end up on deaf ears. Douglas shares with us how to make an impact in the blogging space and why relating to your audiences matters so much more than traditional push marketing.In this podcast you will learn:- How a simple shift in perspective will help you develop better content- The THREE critical things that your blogs must do for you which includes building your authority, developing trust, and nurturing personal engagement- Why blogs must showcase your personality- Why your sales people make better marketers- How marketing has evolved through the years since the all too familiar press release- The disadvantages of clickbaiting- The value of listening and how this impacts your contentLearn how corporate blogs can help you supercharge your marketing and the steps you have to take to make sure your content relates to your audiences by tuning in to this podcast today!

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.  Show notes: https://www.socialmediaexaminer.com/139  

In dieser Episode spreche ich mit Dr. Karsten Ehms von Siemens (Corporate Technology) über die Geschichte des Wissensmanagements bei Siemens und die Lehren, die man daraus ziehen kann. Heinrich Pierer Zitat: Wenn Siemens wüsste, was Siemens weiss, dann wären unsere Zahlen noch besser (1995) / Hintergrund Karsten Ehms / Elektrotechnik, Psychologie, Usability / Douglas Rushkoff: Program or be programmed / Siemens Abteilung Wissensmanagement und Business Transformation / Die Siemens Wissensmanagement-Geschichte ab 1995 / Zentrale WM-Stelle “Corporate Knowledge Management” (2000-2004) / Communities of Practice / Wissensstrategie / Siemens “CoP Knowledge Management” als Multiplikatoren-Netzwerk / Wissensmanagement-Assessment (KMMM) mit acht Gestaltungsfelder und 60 Teilthemen / Siemens Wissensstrategieprozess (s.a. Measuring Knowledge and KM in an Organization) / Community Management und Support Modell / Dissertation Persönliche Weblogs in Organisationen: Spielzeug oder Werkzeug für ein zeitgemäßes Wissensmanagement? / Vernetzungspotential von Weblogs / Siemens Blogosphere (seit 2006) / Blog von Vorstand Klaus Kleinfeld und Siemens Blog 100 Initiative (s.a. Interview zu Corporate Blogging und Siemens Blog 100) / Siemens Wikisphere (seit 2008) / Wiki-Anwendungsfälle / Siemens TechnoWeb (s.a. Fallstudie Wissensvernetzung mit TechnoWeb 2.0 (seit 2010) / Highlight Urgent Request Prozess / Siemens Social Network (seit 2012) / Informations- und Medienkompetenz für die Auswahl von Werkzeugen / Trend Multimedia im Wissenstransfer / Enterprise 2.0 Wissensmanagement als Thema ab? / Mythen im Wissensmanagement / Management = Dinge systematisch tun / Herausforderung bei der Ausbildung von “Knowledge Professionals”

In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketing executives and their teams tell their most important company, customer and product stories. This show is a jargon-monoxide poisoning free zone.  Our show is created for marketing execs and their teams. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday, Jan 16th, for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cassis the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.      

Flash Panel at pepsico booth with @chrisbrogan and corporate bloggers from bestbuy, pepsico, @jetblue, crocs, GM, AMD. Please Visit: Pledge To End Hunger !!

Flash Panel at pepsico booth with @chrisbrogan and corporate bloggers from bestbuy, pepsico, @jetblue, crocs, GM, AMD. Please Visit: Pledge To End Hunger !!

Debbie Weil, author of The Corporate Blogging Book, talked with us about why businesses are blogging and who's doing it well, as well as offering some advice to businesses just getting started with blogs. Download the podcast