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20 episodes with lily jade
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DJ LILY JADE CHATS WITH LAVETA PARKER ABOUT HER BOOK LALA GOES TO GERMANY --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
DJ Lily Jade catches up with Grammy nominated producer and all time great DJ Scratch. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
Taylor Swift, Beyoncé & my report card. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
YING YANG TWINS --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
DJ LILY JADE x JAIDYN TRIPLETT --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
DJ LILY JADE AND PRO FOOTBALL HOF NOMINEE JOSH CRIBBS --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelilyjadeshow/message Support this podcast: https://podcasters.spotify.com/pod/show/thelilyjadeshow/support
Endless Google searches, relentless posting in Facebook groups, asking other parents for advice…. It's no wonder most first time parents feel overwhelmed shopping for products for their little ones. But does it really have to be so confusing, exhausting, and depersonalized?! To help us sift through the vast array of baby products on the market, I invited a very special guest and THE ultimate baby product guru to talk to us about what is new and cool in 2023! Join me as I sit down with Monica Banks from Gugu Guru, the only creator community focused entirely on maternity and parenting content. Still not found the right baby monitor for you? Not sure which stroller will fit your lifestyle? If you are a new or expectant mom and want to confidently choose the right gear for your family, this episode is a must-listen! References Ask A Doula: Brandi's Top 15 Questions and Recommendations Download Brandi's Breastfeeding Checklist Download Brandi's Healthy Sleep Foundation Guide Connect with Monica: Gugu Guru Website Private Mom Creators Facebook Community Instagram X TikTok Product recommendations: Aura baby monitor, Babyation pump, Baby Bottle Brush Bib, Babymel (diaper bags), Babyzen strollers, Globowl (infant food), HAPP (diaper bags), Kibou (diaper bags), Lily Jade (diaper bags), Larktale (wagons), Mockingbird strollers, Nanobebe breastmilk bottle, TWELVElittle (diaper bags), Uppababy strollers If you have ideas about shows and content, you can follow Brandi and her work @deardouapodcast on IG, @brandi_jordan_official IG, and send questions, comments and platitudes to brandi@deardoulapodcast.com. Have a question you want Brandi to answer? Shoot her an email or a DM and she might include it on her next podcast episode! If you are looking for support with your children, you can reach out to us at The Cradle Company for more information on hiring a parenting or baby specialist. If you appreciate Dear Doula, please take a minute to subscribe, rate and review!
Today, I am bringing to you a brand new homemaker portrait of Sarah Beaugh. Married 22 years with three teen daughters she is what I would call a seasoned in -the-trenches homemaker and she has so much wisdom to share. Sarah found The Art of Home Podcast through social media but then after recognizing several names on past episodes started putting the dots together that we live in the same area and have several mutual acquaintances. I got to sit down with her in her lovely home a few weeks ago and get to know her better through this delightful homemaker portrait interview. Connect with Sarahwebsite | sarahbeaugh.comInstagram | @the.welcoming.home | @Sarah.beaugh Lily Jade, Luxury Diaper Bags @lilyjadecoHOMEMAKING RESOURCESFree Weekly Newsletter, Homemaker Happy MailNewsletter ArchiveFree Audio Version and Study Guide for JR Miller's "Homemaking"Listen to the Audio of the book in our 2022 Summer Reading SeriesGet Your Free Study GuideSUPPORT & CONNECT WITH USLeave Us A ReviewLove The Podcast (works on any device)Stay In Touch with The Art of Home Podcast Leave Us a VoicemailInstagram | Facebook |Pinterest | Website | Email Follow The Art of Home on Your Listening AppFollow The Podcast (works on any device)Support The Art of Home (detailed instructions for sharing, reviewing and tipping)Support the show
8 year old DJ Lily Jade joins the show to talk about becoming a DJ at age 6, her upcoming concert with Nickelodeon's Lay Lay and more. Later in the show the team tackles the disturbing rise of A.I., the foolish way the Tennessee House handled the Tenessee 3 and the controversial "civil rights cosplay" displayed after their reinstatement.
THE LILY JADE SHOW --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS ARTIST, HOST, ACTRESS RYLEE DAVIS. We also debut new tracks from PGC TRU! --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE LEARNS YOGA FROM SGT. MURPHY AT THE YOGA LAB --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS FILMAMAKER DAME DRUMMER --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
Lily Jade joins the Jesties to talk about her series "Project Destiny", DJing as DJ Matriarchy, and her tree-based OnlyFans account (to save the environment.)
DJ LILY JADE 8/27/22 --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
THE LILY JADE SHOW 1 YEAR ANNIVERSARY SHOW! --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
LILY SHARES HER THOUGHTS ON JUNETEENTH, DROPS A DOPE MIX AND MUCH MORE! --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS HIP HOP LEGEND KRAYZIE BONE --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS EMMY AWARD NEWS ANCHOR MARIA CRIBBS --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS NICKELODEON STAR THAT GIRL LAY LAY! --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS DJ LARICHES --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS CPA SHAPELLE PISANO --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
DJ LILY JADE INTERVIEWS HER MOM ESHA HAND-GOODWIN --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
THE LILY JADE SHOW --- Support this podcast: https://anchor.fm/thelilyjadeshow/support
In this episode, Amiyah interviews Lily, Owner of Handmade Soap Club! Listen till the end for a funny story! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/girlthepodcast/message Support this podcast: https://anchor.fm/girlthepodcast/support
On this episode, Juice 107.3 brekky hosts Chloe & Elerrina chat with singer/songwriter Lily Jade and listen to her single 'I know Goodbye's'. 23/09/2020 You can visit our website at www.juice1073.com.au Breaker: https://www.breaker.audio/good-taste-brekky-with-chloe-and-elerrina-on-juice-107-dot-3-1 Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDFjOTI2MC9wb2RjYXN0L3Jzcw== Overcast: https://overcast.fm/itunes1518864498/good-taste-brekky-with-chloe-and-elerrina-on-juice-107-3-gold-coast PocketCast:https://pca.st/omi391ca RadioPublic: https://radiopublic.com/good-taste-brekky-with-chloe-and-6BoonM Spotify: https://open.spotify.com/show/4Lv1qJEjaLhINBtILn59mw
Meggan Wood is the co-founder, designer, and branding maestro behind the leather diaper bag and handbag brand, Lily Jade. It all started when she was a new mom and diaper bag options weren’t available for the woman who valued quality AND organization. As a solution, Meggan carried her leather tote filled with a Ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year! www.lily-jade.com @lilyjadeco
Today we are interviewing Meggan Wood, the founder of Lily Jade, and we're going to chat about tips for working with brands. She has a lot of knowledge to share with you guys as she's made working with bloggers and influencers a part of their marketing strategy. If you want to work with brands and build successful brand relationships there are so many valuable tips in this episode so take notes or head to ThriveTogether.Blog for the show notes.
On today's episode of TOL we are joined by my new friend, Meggan Wood. Meggan is mom to two girls, wife to her hubby, Landon, and the co-founder/visionary behind Lily-Jade. Meggan shares her story of how she struggled, as a new mom, to find the perfect diaper bag, so she decided to do something about it! Meggan's solution was to carry her leather tote filled with a ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year! We also talk about her passion for adoption, and why it's near and dear to her heart. She talks about the importance of community and how she and the team at Lily-Jade give back (preach it, sister!). Regardless of whether you are a mom, a woman with a vision, or simply want to enjoy a chat between 2 women who love helping others, I invite you to listen to our entire conversation: If you know someone who would enjoy this episode, will you please share it with a friend?! LINKS MENTIONED IN THIS EPISODE LILY-JADE.COM| IG: LILYJADECO | FB: LILYJADECO | PINTEREST: LILYJADECO EMBRACE GRACE | #LJADOPTION Your Opinion Matters! I am so appreciative of anyone who takes a moment to help the growth of our show by SUBSCRIBING and listening each week. We would be so grateful if you would click the 5-star button & leave a short REVIEW on apple podcast (aka Itunes). Stop feeling like a Hot Mess! HOT MESS: A Practical Guide to Getting Organized is my witty little survival guide that helps you get to the root of your clutter. Learn about the 3 types of clutter, Physical, Emotional, and Calendar, along with how to avoid the 5 Clutter Pitfalls. Now is the time to reclaim time, find freedom, and feel empowered from the “stuff” that is holding you back. Available on amazon, barnes & noble or wherever books are sold. Let’s Connect! We love hearing from you! Head on over to facebook and join our group, This ORGANIZED Life where you can post topic ideas, guest suggestions, questions, comments and photos. Of course you also connect with us on the IG or follow us on PINTEREST for some added inspiration.
Meggan Wood, @lilyjadeco creator of Lily Jade, was on a mission to not only create a great diaper bag, but to be a blessing for women. Even though she had no design experience, she built her diaper bags based on the real needs of moms everywhere and gives back to them whenever she can. With the support of her husband Landon, she started the design process and together they built Lily Jade one bag at a time! Episode 23 of the Time To Be You Podcast proves you don't need to have everything figured out in order to start building something great! Meggan personifies that life truly is a marathon and not a sprint - with twists and turns you have to figure out along the way. So get your running gear ready and head off to find your next adventure...who knows, you may even become an entrepreneur! -- Questions asked on this episode: 1. Can you give us a brief background of you and how you started Lily Jade? 2. What's been on of the hardest things you have come across building a business from scratch? 3. How did you grow? Was it through Instagram or other online presence? 4. If you had one piece of advice to give another women entrepreneur out there that is just starting out in creating their own business what would it be? 5. How did you manage to start your business financially and did you decide to take on any outside investors? How were you able to grow if not? 6. Where do you see Lily Jade 5 years from now? 7. How has it been working with your husband and what is the best way to grow a team? -- Bio: Meggan Wood is the co-founder, designer, and branding maestro behind the leather diaper bag and handbag brand, Lily Jade. It all started when she was a new mom and diaper bag options weren’t available for the woman who valued quality AND organization. As a solution, Meggan carried her leather tote filled with a ziploc bag “organizational” system. Her friends thought it was hilarious but her husband, Landon, knew she was on to something. Encouraging her vision, Landon asked her to design the diaper bag of her dreams, and friends, that’s how she went from happy homeschool mom to successful business owner in one year! After launching Lily Jade from their home in San Antonio, Texas in 2013, Meggan said “As much as I love a good diaper bag, this has to be about more than just bags. I want Lily Jade to be a blessing to women.” With that aim in mind, LIly Jade values hosting giveaways, championing adoptive families, inviting women into friendship through Nourishment & Encouragement Groups and helping out mommas with unexpected pregnancies by partnering with Embrace Grace. All you really need to know about Meggan though is that she loves people, sunshine, Jesus and a great bra! -- Resources: www.Lily-Jade.com https://www.instagram.com/lilyjadeco/ https://www.instagram.com/megganewood/ -- Follow Laura on IG! https://www.instagram.com/laura_loveandfit/ Book a free Discovery call with Laura! https://itslaurab.com/1-1/
On today’s episode of the Journeywomen podcast, I’m chatting with Elyse Fitzpatrick on the topic of being a student of the Bible. We talked about everything from what Elyse would tell her 20-or-30-year-old self about Bible study to what has sustained her study of the Bible for forty plus years. You should know that Elyse is a hero of mine who I found out about from my very own mentors. So you’ll know her a little better, Elyse holds a certificate in biblical counseling from CCEF and an M.A. in Biblical Counseling from Trinity Theological Seminary. She has authored 23 books on daily living and the Christian life. Elyse loves to proclaim the good news of the gospel: That Jesus, the Second Person of the Trinity, perfectly obeyed all the Law in our place, suffered in isolation and agony as punishment for our sin, died, and then rose again, all for our justification. A frequent speaker at women’s conferences, she has been married for over 40 years and has three adult children and six really adorable grandchildren. I genuinely hope this conversation with Elyse encourages you to get into the Word in whatever way you can, no matter what season you find yourself in today. ELYSE’S RESOURCES Idols of the Heart with Elyse Fitzpatrick [Join the conference in person or purchase a streaming license for individuals, home groups, and churches. The conference can replay until December 31, 2018.] ESV Study Bible or ESV Gospel Transformation Bible Read Scripture and get together with friends to talk about it ELYSE’S SIMPLE JOYS Breakfast in bed Trader Joe’s steel cut oatmeal Water OTHER RESOURCES Front Porch with the Fitzes Podcast CONNECT WITH ELYSE Website Facebook Instagram Twitter DISCUSSION QUESTIONS How can studying God’s Word change your day to day life? How would you like to grow in this area? What challenges do you currently face to studying your Bible? What are you going to do or implement as a result of what you’ve learned this week? SPONSORSHIP DETAILS Lily Jade creates timeless, quality, highly functional diaper bag that is the bag of all moms’ dreams. Go here to enter for a chance to win a Lily Jade bag of your choice! Hello Fresh is a meal kit delivery service that shops, plans, and delivers step-by-step recipes and pre-measured ingredients so you can just cook, eat, and enjoy. For $60 off [$20 off your first 3 boxes] visit Hellofresh.com/journeywomen60 and enter JOURNEYWOMEN60. FOR MORE EPISODES OF JOURNEYWOMEN: SUBSCRIBE Subscribe on iOS, go to the iTunes page and subscribe to the Journeywomen Podcast. On Android, click this podcast RSS feed link and select your podcast app. You may need to copy the link into your favorite podcast app (like Overcast or Stitcher). WRITE A REVIEW Writing a review on iTunes will help other women on their journeys to glorify God find and utilize the podcast as a resource. FOLLOW JOURNEYWOMEN Like/follow Journeywomen on Facebook, Instagram, or Twitter for the latest updates. *Affiliate links used are used where appropriate. Thank you for supporting the products that support Journeywomen!
They say that necessity is the mother of invention. Have you ever had an idea for a better product, a better way to do something? Do you stop yourself because you know nothing about that business or industry? My guest today wanted a better diaper bag. Knowing nothing about such a business, she went for it anyways. And she has created one of the most in-demand bags on the market. Let's find out about how she did it and how she does the motherhood Favorite Quote: “Worry does not empty tomorrow of its sorrow; it empties today of its strength.” - Corrie ten Boom Links: Address: https://www.lily-jade.com/ Social: https://www.facebook.com/lilyjadeco https://www.instagram.com/lilyjadeco/ https://twitter.com/LilyJadeCo https://www.pinterest.com/lilyjadeco/ We will be giving away a $375 Lily Jade credit to one of your subscribers. Here is the giveaway link + embed code. Feel free to use whichever one works better on your site. The giveaway will run through the end of August and I'll take care of contacting the winner and sending over their prize. Let me know if you have any questions! Thanks! https://gleam.io/YIIGb/fit4mom-lily-jade-giveaway-summer-2018 Thank you for listening today, and every day that you join me. As always, if there is someone you want me to interview or a topic you want me to talk about, just send me an email to podcast@fit4mom.com. I know how busy you are, but if you could just take a moment to review the show on iTunes or Stitcher, it would mean the world to me. Think of it like leaving a little tip for your barista. If you liked this episode share it. Super easy to do! Use #EmpoweredMama so that I can thank you! https://www.lisadruxman.com/reviewit
In this episode Meggan Wood, the founder of Lily Jade, tells us about building her wildly successful bag line. Like many entrepreneurs Meggan didn't know how she'd achieve her vision of creating her leather bags, she only knew that as a mama she couldn't find a diaper bag that fit her style. Meggan's story of learning to figure out a pattern or hire a manufacturer or why she chose to build ONLY online is so inspiring to anyone who's ever tried to build a dream from the ground up. You can find out more about Lily Jade here: https://www.lily-jade.com/ You can follow Lily Jade on Instagram here: https://www.instagram.com/lilyjadeco/
My guest for The Happy Hour #142 is Cheryl Scruggs. Cheryl is a Biblical counselor with her husband, Jeff. She is the mom to adult twin daughters - Brittany Morgan and Lauren Scruggs Kennedy (who joined me for episode #132). She's also the co-author of I Do Again and Still LoLo. Cheryl and her husband live in Dallas, where they run a marriage ministry called Hope Matters Marriage Ministries. I have been so anxious to get a chance to chat with Cheryl. You may remember part of her story from Lauren's interview a few weeks ago. After her own extramarital affair, Cheryl filed for divorce from her husband. She shares about the Lord saving her in the years of their divorce, and calling her to restore her marriage. After 7 years of divorce and a beautiful story of reconciliation, Cheryl and Jeff got remarried. They are now passionate about marriage ministry and helping couples to find hope in their marriages. I absolutely loved hearing Cheryl's story. Marriage is hard, really hard. There are marriages all around me that are in hard places. Cheryl's story is evidence of how our marriages are never without hope with the gospel as a foundation. In today's show, I also had a short chat with Kristin Schell, the author of The Turquoise Table. Her book will be our first read for our Happy Hour Summer Book Club! For more information on that, please click here. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Hope for Marriages Guarding Your Heart in Marriage Series Cheryl's Podcast: Thriving Beyond Belief I Am Second: Jeff and Cheryl's Story Story Brand Podcast Fascinating Womanhood by Helen Andelin + Essentialism by Greg McKeown Happy Hour Summer Book Club Music from Jason Poe Connect with Cheryl Facebook // Twitter // Instagram Connect with Jamie Facebook // Twitter // Instagram Sponsors: Lily Jade For baby years & beyond! Full-grain leather, backpack diaper bags that are organized with the original patented Insert. Designed by a mom for mom's. Your diaper bag dollars go the distance to help moms all across the globe. Lily Jade believes in elevating the life-giving, more-challenging-than-you-ever-imaged, glory filled role of motherhood. Check out or pre-order SALE for popular styles and new colors! Sock Club Sock Club is delivering the perfect gift experience. Quality American-made socks are sent straight to your loved-one’s door, featuring different designs and a personal note every month, making it the gift that keeps giving all year long. These socks are premium quality, American-made socks, and use cotton sourced from the Southeastern United States. They’re designed in Austin, Texas and knit in North Carolina. (You can tell the difference when you put ‘em on). Go to sockclub.com and get 15% off subscriptions using discount code “HAPPY” at checkout. Zip Recruiter Are you hiring? Do you know where to post your job to find the best candidates? Finding great talent can be tough. Thankfully, with ZipRecruiter, you can post your job to 100 plus job sites with just one click. Then, their powerful technology efficiently matches the RIGHT people to your job—better than anyone else. That’s why ZipRecruiter is different. Unlike other job sites, ZipRecruiter doesn’t depend on candidates finding you; it finds them. In fact, over 80% of jobs posted on ZipRecruiter get a qualified candidate in just 24 hours! Find out today why ZipRecruiter has been used by businesses of all sizes to find the most qualified job candidates with immediate results. And right now, you can post jobs on ZipRecruiter for FREE. Just go to ZipRecruiter.com/HH.
Amber Newberry is my guest for The Happy Hour #141. Amber embraces her calling as wounded healer and seeks to show all people that they are beautiful and beloved. Through sharing her story, Amber hopes to begin to free people that have been living in the bondage of shame in their own stories. You can find Amber at beautifulandbeloved.com where she shares not only her stories, but the ways that God has given her redemption and healing through meditation, yoga, oils, and prayer. In today's show, Amber shares her story of sexual assault and rape as a teenager, leading her to an abortion at the age of 19. She talks about hearing the gospel for the first time when she was 24 - learning that the love and forgiveness of God through Jesus was available to her. And she tells about her passion now to see men and women set free from the bondage of shame and secrecy by sharing her story first. On a lighter note, our conversation closes with talk about essential oils, the perfect concoction for allergies and Holy Yoga. My heart (and Amber's heart) for today's show is that if you have experienced sexual assault or have an abortion in your history, that God would start to bring healing to your heart through our conversation. You are not alone, and you are not beyond the reach of God's grace and mercy towards you. Also, in today's show, I announced that we are started a Happy Hour Summer Book Club! For more information on that, please click here. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show The Wounded Healer by Henri J.M. Nouwen + Little Bee by Chris Cleave + The Body Keeps the Score by Bessel Van Der Kolk + Boundless by Bryan Bishop + The Road Back to You by Ian Morgan Cron + The Gift of Second by Brandy Lidbeck Save the Storks Austin LifeChange Center for Relational Care The Austin Stone Counseling Center Holy Yoga The Gift of Second What Amber is loving: Newberry Final Fridays, Lacrosse season and Enneagram Happy Hour Summer Book Club Music from Jason Poe Connect with Amber Facebook // Instagram // YouTube Connect with Jamie Facebook // Twitter // Instagram Sponsors: Lily Jade For baby years & beyond! Full-grain leather, backpack diaper bags that are organized with the original patented Insert. Designed by a mom for mom's. Your diaper bag dollars go the distance to help moms all across the globe. Lily Jade believes in elevating the life-giving, more-challenging-than-you-ever-imaged, glory filled role of motherhood. Check out or pre-order SALE for popular styles and new colors! Kopari Kopari is a line of products that moisturize skin and hair, smell great—but without any sulfates, silicones, GMOs or parabens. Instead, Kopari products are made with 100% organic coconut oil. Kopari searched around the world for an oil of the highest quality, with a great aroma and a non-gritty texture, that you can apply head to toe. Say Aloha to the best skin and hair of your life with Kopari. Go to koparibeauty.com/jamie to receive 20% off your order!
If you're a mom on Instagram, we bet you've seen a gorgeous Lily Jade bag. On today's episode of the podcast, we are pleased to welcome Meggan Wood, owner and creator of Lily Jade. We talk about her design process, working with social influencers, product manufacturing, and what it's like to be a husband-wife team. Let's get started! Listen Now On the Podcast 00:34 - The Inspiration Behind Lily Jade02:45 - Growing a Business Rapidly04:45 - Working with Social Influencers08:45 - Meeting Manufactures, Taking Feedback, & Lily Jade 2.016:02 - Working With Your Husband21:24 - Giveaways Galore26:00 - Adorable Mom Moment29:45 - Our Own Lily Jade Giveaway The Inspiration Behind Lily Jade Meggan is married to Landon and mom to two girls, Caroline, 11, and Madeline, 7. Before becoming a mom, Meggan always loved cute totes and accessories. As a new mom, she hunted for a tote that would meet her needs, but didn't scream diaper bag. She worked in outside sales before coming home to be a SAHM, and she wanted a fashionable accessory to feel less like she had spit up all over her all the time. (And we sure do understand that!) Meggan remembers going to discount retailers and finding the biggest leather tote she could that had sturdy strapping and different carrying options. She has always valued organization and created her own ZipLock bag system to organize the contents of these totes. She vividly remembers sitting in a restaurant with her mother-in-law, lugging 2 bags to the table -- one bag for 6 month old Madeline and one bag for herself. She sat down and announced, “One day I am going to create a diaper bag that doesn’t look like a diaper bag, and fits all of my stuff, and that’s what I’m going to do.” While at that moment nothing drastic changed, the dream of Lily Jade began. Lily Jade was birthed out of a real-life need. Meggan knew that other women surely could relate to her struggles -- and she was right. Growing a Business Rapidly Lily Jade has grown quickly in just over 3 years of business. We’re amazed, and so happy for them. But, what has contributed to their rapid success? First of all, Lily Jade creates a bag that their customer base is excited to talk about. It’s innovative, highly desirable, and appealing to a targeted niche customer. It’s not hard to find a raving Lily Jade fan! Lily Jade also used social influencers to spread the word about their bags. Social influencing wasn’t originally part of Lily Jade’s marketing strategy, but the company quickly became aware that social influencers could be valuable to the brand. Lily Jade bags are fabulous demo products, and showcasing the bag was easy for mommy bloggers to do. (If you visit Lily Jade on Instagram, you’ll see a gorgeous feed full of moms who love their Lily Jade bags.) Working With Social Influencers When asked if using social influencers has paid off for the Lily Jade team, Meggan gave a resounding YES. We wondered how she found them and what her budget was. Marketing the perfect designer diaper bag happened with a lot of trial and error. Meggan says when Lily Jade first launched they were able to work with a company who really modeled for them how to find and manage bloggers with social campaigns. Meggan began to pursue the marketing of her product after she had already created the bag, and was in the thick of designing and finding a factory. (If you’re unfamiliar with the concept of a business lifecycle, or business stages, click here to learn more.) As Lily Jade approached influencers, budget wasn’t necessarily the most important factor - finding the right fit was. While numbers are important, Meggan worried more about the potential influencer’s ability to engage their audience. Did they have many likes and comments on each post? Was their board aesthetically pleasing? Was their Instagram feed thought out with time and attention to detail? “Social channels are like window shopping for ecommerce customers,” Meggan says. (We LOVE that.) She wanted to make sure influencers they worked with would pay attention to details like the lighting of the photos, and knowing the product well. From there, she could narrow down her list. Since Lily Jade is a higher end product, they didn’t have to necessarily worry about paying influencers; they simply could give a product away. (And these bags are so high quality and great, we know Lily Jade has a line out the door of influencers asking for a bag!) Meggan says she has had some “full circle” moments in her business when some influencers purchased additional bags for themselves and for friends. It’s a blessing to know that someone really does love your product. And as much as their social influencers like Lily Jade products, they’re also willing to give honest feedback. Just before Christmas 2016, Lily Jade was able to launch their 2.0 line, created by making changes that had been suggested by their customers. Meggan sees the value in taking both negative and positive feedback to heart, and making her company even better, noting, “It’s awesome to take stock of our inventory and make an honest brand assessment. Where do we do well? Where do we need to do better?” We think that openness to feedback is brilliant. Meeting Manufactures, Taking Feedback, & Lily Jade 2.0 Meggan has made a trip overseas to China to visit the factory that produces Lily Jade bags in person. While she says you certainly don’t have to travel, and there are many ways to stay in touch with your suppliers and manufactures, for Lily Jade, it’s vital to see the process up close and personal. Being a Texas gal, Meggan loves the opportunity to shake hands and give hugs to the people who make her business possible. Meggan explained that “it’s an honor to meet them face-to-face and thank them for what they do.” She tells the workers that their attention to detail matters, and Lily Jade bags are showpieces, and unique treasures, because of their hard work. We wanted to ask Meggan about sourcing this fabulous product. While at Brilliant Business Moms we know a lot about manufacturing and creating prototypes of our planners, we know next to nothing about creating a bag! She says that the beginning steps were really slow. She sat on her idea of creating a designer leather diaper bag for several years. Her husband had a small business, and when he sold that business, Meggan pitched the idea to him that it might be time to pursue her diaper bag idea. Her husband did some market analysis and research and told her, “I think you’ve got something here.” Prior to Lily Jade, Meggan had zero design experience. She couldn’t even cut a straight line! She had a vision and a concept in her mind, yet didn’t even know how to get it to translate to paper or the computer. Her very first step was to contact an Etsy seller who designed and made quilted cotton handbags. She first asked this shop owner to create a bag for Meggan to see. Meggan measured and cut the first Lily Jade mockup out of cardboard! She put pockets and inserts where she wanted them, sending the measurements to her Etsy creator. Together they created the first prototype. Meggan carried the bag around herself for a while, and made some changes based on how the prototype worked for her, and how it didn’t. Then, she and her husband found a design consultant from New York through LinkedIn. The design consultant was extremely knowledgable and helpful and explained lots of industry terms to help Meggan translate her vision. (Like the side of the bag is called a gusset, in case you wondered.) From this stage, the design consultant was able to sketch out drawings and tell Meggan exactly what she needed to do get this bag to production. Lily Jade launched with two bags, the Madeline and the Caroline -- named after Meggan’s little girls -- in a variety of colors. They started with US tandem made leather, in a New York factory. After the first run, they knew if they wanted to scale they would have to go overseas. Seeking out an international manufacturer was never a negative for them; they were honored to hire the greatest craftsmen and leather workers they could. After her husband Landon went to a trade show in Hong Kong, he choose a few factory options and settled on one in China. Recently Meggan and her husband were able to visit the factory that puts together Lily Jade bags, and discuss a few changes to be made. Meggan thinks it is truly amazing to meet her manufacturers face-to-face and thank them for their work. (I can’t wait to experience this same thing, and visit my own manufacturers face-to-face!) We love Meggan’s care toward those who make her business possible! Straight Talk About Working With Your Husband Full-Time Meggan and her husband Landon launched this business as a team. Lily Jade doesn’t exist without either of them! I had to know what it’s like working with your husband full time! (My husband Chris has always been a helper and cheerleader to Brilliant Business Moms, and he is amazing, but even in those roles I can sometimes think, “Wait, I don’t need your help!”) We just had to hear from Meggan the pros and cons of working with your spouse. Meggan explained their priority to keep relationship over business: “Landon and I were husband and wife, college sweethearts, and parents ever before we had Lily Jade. Lily Jade can rise and fall, but we’re the Woods. We’re a family. We mean that, and we operate in that place. We tell our children that Lily Jade is what we do, but it’s not who we are.” The Woods have a strong sense of family. Meggan says if you lose sight of that first commitment, working together cannot be enjoyable. She also says a mutual respect and honor toward each other has to be a consistent theme. Working together exposes the weak places, and if a spouse is ready to pounce on a weaknesses it’s not helpful. But if your spouse can see a weak place exposed and say something like, “Do you need any help with that?” a culture of honor is upheld. Meggan also acknowledges the advice she frequently hears to ‘not talk business on a date.’ But the Woods family has a vision and desire for their lives, but it’s not ‘business’ to talk about Lily Jade. God has a bigger plan for the Woods family, so they very much view Lily Jade as just a 3rd party member. “They’re not our dreams, they’re God dreams,” Meggan says. (Chris and I are the same way -- because we are dreaming big all the time, it comes up naturally and we enjoy talking business because really, we’re talking our hopes and dreams.) Meggan speaks so tenderly about the quiet moments between she and her husband when they’re able to look into the windows of each other’s hearts, as it were. Landon will ask, “How’s Lily Jade going for you, honey? Where do you feel like you’re succeeding? Where can you use help?” We think that working relationship is just beautiful. Giveaways Galore If you’ve followed Lily Jade for any length of time, you’ll know that giveaways are something they do often! For example, on the 1st Monday of every month Lily Jade hosts Adoptive Mommy Monday giveaways for adoptive moms. The Giveaway Model in the broad sense has been part of their business model and marketing initiatives from the beginning. Early on Lily Jade would do ‘tag a friend and follow us’ type giveaways to build their social channels. Word spread and it wasn’t as necessary to do those big sweeping giveaways as often. At this stage, they have a certain number of bags built into their inventory for giveaways each year. Meggan says it’d be fun to go all Oprah with Lily Jade and be able to shout, “You get a bag! And you get a bag! And you get a bag!” But for now, their customers are wonderful supporters, and Megan loves seeing their pictures and reading their emails. That appreciation fuels what they do. And then people get excited and want to share a $300+ bag giveaway with their friends! Adoptive Mommy Monday was birthed out of Meggan’s desire to bring awareness about adoption and honor adoptive moms. There’s a level of bravery, and financial risk that is unique to adoptive moms, and Meggan loves to highlights those encouraging stories. Meggan deeply believes that children matter, and their lives are valuable. (And many of you know we adopted our son Holden from India, and I am due with our first biological child this April. We’d love to have kids from all over the place! This part of the episode nearly made me cry.) Without adoption, Meggan wouldn’t have her sisters! She was the big surprise baby; “I was the stomach flu that didn’t go away,” she quips. She has one sibling from the Philippines and one from Georgia, which makes adoption near and dear to her heart. It’s fabulous that Meggan has used her platform to put eyes on the often unseen world of adoption. Adorable Mom Moment Meggan’s oldest daughter, who is 11, understands a lot of what Lily Jade is and has attended meet and greets with her parents, as well as conferences. She’s a true cheerleader, who comes in at the right time and asks, “How’s work? How’s Lily Jade? Do you feel like you had success today? What do you need to work on?” These are the same questions Meggan will ask her children through the course of the day. In this intense season of putting the hand to the plow, Meggan thinks it’s sweet her children are able to come alongside their parents and desire to participate in their work and cheer on their successes. (I love this! And I can so relate. Holden totally thinks he’s part of my business. One time he asked, “How many sales did we make?” after a Facebook live event. He was so disappointed that this was a teaching even, and not a sales event!) Our Own Lily Jade Giveaway Don’t you just love Meggan? She has such a heart for serving women and making a difference with her business, and all while keeping her family at the forefront. If you’ve never seen a Lily Jade bag, you have got to check it out. Go to lily-jade.com and click “Shop Now” to browse. Meggan’s bags are gorgeous, smart, and clever, with amazing organizational systems. And you’re in luck! Right now we’re doing a podcast relaunch giveaway after our great big, long podcasting break. There are 4 fabulous prizes, and one is a Lily Jade bag! We’re giving away a Madeline in Brandy and Jade, this high quality bag costs over $300. You can click the link below for more details: bit.ly/brilliantpodcastgiveaway To enter you simply have to hit subscribe and leave a rating and review. We’ll draw 4 random names from people who left reviews between February 6th and March 6th. Then, we’ll announce the winners on the podcast and coordinate prizes through email. Good luck! Now it’s your turn to head out there and Be Brilliant! Stay In Touch with Meggan Lily-Jade.comFacebook: Lily Jade CoInstagram: @lilyjadecoInstagram: @megganewood
I am SO excited to bring you this show today! We are going to talk about the ONE strategy that has impacted my sales the most this year! I'm super passionate about this topic. Honestly, I try to talk about this strategy with business owners everywhere I go. I constantly want to convince more people to use this strategy because the difference it has made for me is seriously crazy-cakes. Do you have a guess as to what it could be? Knowing me, you might think this strategy is Facebook ads, but it's not! I love this strategy because it's approachable and affordable for business owners. Facebook ads are how I get customers in the door, but this strategy is how I build relationships and sell the things I want to sell. The strategy is hosting webinars. I know you've probably heard a lot of online business owners talk about webinars over the years, and maybe you already have decided opinions about them. If you're rolling your eyes at this point and thinking, "Webinars aren't for me. Business mom out," I need you to give me a few more minutes -- and I am pretty sure I'll change your mind. :) Listen To The Show The Numbers Speak For Themselves (3:26) If you'll give me the chance, I'm going to talk about the 6 big webinar myths I hear all the time. I'm going to debunk them, and teach you the truth about making webinars work for your business. I have crazy-cool stats to share with you that speak for themselves. This past year, Brilliant Business Moms has grown an insane amount. I'm still trying to wrap my head around it! Chris and I finally sat down and did the books, like responsible business owners, and figured out where our sales were coming from. We've had $285,000 in revenue (sales in the business). $201,000 of that was from sales of my online courses. So, the courses I sell are: Brilliant Pin Promotion FB Brilliance A brand new course coming soon! The other $84,000 revenue was planner sales, primarily. And keep in mind planner season flows into 2017. So we had an awesome season, but only part of the tally accounts for 2016. Other revenue was made through some shop sales and affiliate sales. (Hint, hint... guess how I make my affiliate sales? Webinars!) Over 2/3 of my income came from course sales. And literally the main way, about 90%, of my course sales have been through webinars. People come to a free class that I hold around a given topic, they get to know me and trust me, and they get value out of that free class, whether they purchase anything or not. And then a good portion of those attendees decide they're ready to take it to the next level. They think, "If this is her free class, I know her course will be awesome!" Webinars for Physical Products (6:23) And I have to tell you, I was very close to doing a webinar to sell my physical planners. So if you're a business that sells physical products, please don't turn this episode off! I have a lot of thoughts and ideas for you. (In fact, that'll be one of the myths we debunk!) This strategy 100% applies to you. I was really close to doing a webinar to sell my planners. But to be honest, it takes a couple weeks to create a really great webinar, and the planners were selling more quickly than I anticipated. I was nervous that by the time I got my webinar together, half of the planners would be gone. The main reason I didn't do a webinar to sell planners is because the Brilliant Life Planners sold too fast. (A good problem, but still a problem!) For our next planner season, I'll get the planners to my doorstep much sooner and will absolutely make webinars part of my selling strategy. Proving Webinars Are Powerful (8:49) I want to share a few stats to prove to you that webinars are crazy powerful. One of the ways I filled my webinars with happy students was with Facebook ads. We're talking about getting people to attend my free class; and my goal was 2,000 signups. Keep in mind I'm only running these ads to cold traffic. These are 2,000 brand new people through the door who knew nothing about me before seeing a Facebook or Instagram ad. On average, I'd spend about $4,000 on advertising on average to get the 2,000 people. And I'd make about $8,000 in sales, so the profit margin is 50%. You more experienced business owners may be looking at that 50% profit margin and thinking it's way too low. And I get it. It's not awesome per industry standards, but I was mostly excited about getting to know a new audience. I spent $4,000 to get 2,000 new email signups, and I made $4,000 profit. I felt really good about that! On average, that's 63 course sign-ups out of those 2,000 webinar sign-ups. With these numbers I'm getting about a 3% conversion rate. People who are insanely good at webinars and have it down to a science can get way higher than 3%, but I felt amazing with these numbers! Because guess what? Those sales were to people who didn't know me before that webinar! One stat you'll see floating around online marketing looks something like this: Let's say you've built an email list and worked hard to have a relationship with that list. The best practice is to nurture the list over time, and then send out a ton of messages pitching your product. Conservatively, you should estimate a 2% conversion rate from those efforts to people who already know you. But I hung out with total strangers on my webinar and got a 3% conversion rate. That blows my mind! The first time I launched my FB Brilliance course, in July, I brought in 125 course sales from about 3,000 webinar signups, and those were from my email list of about 20-25K people. It was a pretty straightforward process: I emailed my list a few times, and about 3,000 people took me up on my offer. I only pitched my course and bonuses to the people who signed up to my webinar. I probably should have pitched it to my whole list, which I should have! I didn't go through all the motions of building anticipation and hint, or make tons of calls-to-action. I just said, "Let's do this!" and got the webinar out the door. And I had a 4% conversion rate! I'd prefer to do this method than bug my list like crazy for only a 2% conversion rate! Webinar sales always blow my email sales out of the water. It's just more effective. Here's one more non-webinar example. My current list has 50,000 subscribers. Only 1,600 of them purchased a planner, and a lot of these people are brand new. Many of those 1,600 weren't already on my list, but I didn't do a webinar on time management or goal setting. That conversion rate is 3%. It's better than the standard 2% conversion rate. But it also happened over a couple of months. It happened with loads of social media posts and emailing. Lots of buildup and time and content to get that 3% conversion rate from my list. Whereas, I probably could have just created an awesome webinar around goal setting and time management and had a much higher than average conversion rate. Are you excited for the potential of webinars!? I really hope that you are. Webinars are fabulous because not only will you get to show off your personality and knowledge - and get to know your audience - but also your audience becomes your friends. It's so much fun that your attendees want to walk away from the class to take action. Alright, let's get started debunking 6 Webinar Myths, plus I'll give you the Truth About Making Them Work For Your Business Myth #1: I need to be great at public speaking. (17:33) It happens all the time. When I start talking about how great webinars are, people panic! People (usually introverts) think that in order to put on a great webinar they have to be fabulous at public speaking - not true! First of all, I am not great at public speaking. Yeah, I'm a Chatty Cathy, but I'm not great at public speaking. I'm a rambler, you guys! That's just as bad as the person who doesn't have enough to say! I have so much work to do when it comes to upping my public speaking game. In terms of my experience, how many times have I been on a stage speaking to a large group of people? Maybe twice. The only time I can think back on is when I was part of a mission program with my college. I spent a couple months volunteering at an orphanage in India with a mission project. And when I came back I had to speak at a chapel service about my experience. It was supposed to be an inspirational 20 minute talk, explaining what we did and inspirational insights from the Bible. At the time, I was at the time a molecular biology major. I had no background to be inspiring! So that's one public speaking experience. Recently I did a breakout session at the Business Boutique conference in Nashville. This was in front of maybe 35-45 people. To be honest, I find that setting WAY more intimidating than a webinar, or my chapel experience, because of the close proximity. By biggest fear is that I'm going to accidentally spit on someone in the front row! But keep in mind, this Business Boutique event didn't even happen until after I fell in love with doing webinars! I am not a public speaking expert, and I haven't taken a single class on public speaking. Think about recording a podcast, it's a totally different environment. We have editors to make us sound way better than we really do, when I was recording with my sister we had each other, and we had another person doing most of the talking! Podcast recording is not really public speaking. Here's what I would say if you think you need to be great at public speaking, or have a natural speaking talent: practice is what makes you great at webinars. That's been my experience and it's what others say, too. The cool thing about a webinar is that you're the boss! You decide what you want to talk about. You create your slides, which remind you of what you want to say. And you get to practice as many times as you want. As you practice the flow will become increasingly natural. Even though I recommend you show your face in the webinar, you aren't looking out on a crowd of faces! It takes away the intimidation factor. And if you need to, you can hide behind a slide and not show your sweaty pits or wardrobe malfunction. Webinars are actually the perfect way for an introvert or a shy person to share their skills and knowledge. I know you'll get amazing at doing webinars if you just practice crafting the right kind of presentation. Now that I've done tons of webinars, an in-person event or a mixer is way scarier than a webinar! Myth #2: I have to sell an online course to make a webinar work. (24:50) I hear this myth all the time! Of course webinars are great for selling courses. I've done it, and I know lots of online business owners who are selling courses through webinars. But here's the thing. I think you'll stand out even more and be really surprised at your results if you use webinars to sell whatever it is you already sell online. Whether you sell ebooks, physical books, homemade baby goods, whatever the case is, I think that you can make a webinar work for you and your business. I've seen webinars work well for book launches. You could teach a topic related to your book, do an author Q&A, and maybe offer a juicy incentive like a book giveaway every 15 minuets for all live attendees. Sarah and I used webinars to launch our very first planner. We talked about how to balance a business and family during the presentation, and at the end of the webinar we had a special coupon code for our brand new planner. We only had a few thousand Facebook fans, less than 5,000k, and our email list was maybe 1,200 people. We had about 100-200 people sign up for each webinar (one in the morning and one in the evening). Only 20-30 people showed up live; our live attendees had so much fun, gave thoughtful and encouraging comments, and about 10 people from each webinar purchased a planner! That's a great conversion rate, about 50%. (How would it feel if you made 20 new sales a day? It's pretty exciting!) Another benefit of the live webinar is that we could answer questions. I'm thinking of so many products that I would love to get help answering my questions about them before I purchase. For example, I would love to know how to do a baby wrap. I just bought one, and I have no idea what to do with this thing! I feel like I need to practice 100 times with a baby doll so I don't drop my real baby! What if a baby wrap business offered a free class on wearing your baby and getting life done? If I saw an ad for a class like that, I would sign up for sure. And would be a super loyal customer, because they took the time to teach me how to use their product. If you sell a physical product, think about the help and value you can add by doing a webinar. I've got a few examples to get your wheels turning :) Julie Fuller of Tokyo Blossom Boutique has a fun shop and sells awesome, adorable planner accessories. Julie is super creative and has gorgeous handwriting. She decorates her planners and totally blings it out! Her planner pages look really pretty and classy. Julie is going to create a course on planner decorating. She could do a webinar showing 5 quick ways to make your planner beautiful and functional, and it'll lead right into her course! Even if her course isn't ready right away, who am I going to buy planner accessories from? Julie, because she is going the extra mile and rocked my socks off in her webinar! (And by the way I'm totally giving my biz friends assignments right now! LOL) Melissa Kaiserman of A Time for Everything sells cash envelopes systems for people on the Dave Ramsey plan, or other cash budget systems. Now, Melissa already does awesome and her sales are fantastic. But what if she did a budgeting webinar? Or a webinar on how to set up a cash budget that will work for you and your family? I think the webinar sales would blow her away! What about you? How can you use a webinar for your product in a way that makes you insanely helpful? When your customers get to know you and form a relationship with you, it would be really tough for them to switch and go to someone else. And even if they found a product they wanted from someone else, you'd likely get their feedback to improve your product! Myth #3: You need to have expensive tools and programs to run a webinar. (34:16) (And yes we're just at Myth #3. I told you I'm not a skilled public speaker. I'm a rambler!) I'm sure you've been to webinars where hosts are using Webinar Jam or Go To Webinar. If you Googled these tools, you know they are expensive. Plus, the more people you have, the more expensive they get! News flash: you don't need those expensive tools to run a webinar. Here are the tools I use to record my webinars: A Yeti microphone, which you can get for around $100. (You can also get a Snowflake microphone for around $35.) My computer. (Obviously! Hopefully you already own one, but if not you can get a decent laptop for a couple hundred dollars these days.) You Tube Live Events, using your YouTube Business account. (Which is basically like the new Google Hangouts. It's free!) Leadpages for my webinar landing page. (This is a paid service, but you can easily make a page on your own site.) Chatango for my chat option. (Which I embed on my Leadpages webinar page, and could easily be embedded on any webinar page. Also free!) Google Slides for my presentation. (This is part of your free Google Drive tools. Can you believe it!?) ConvertKit, which is my email service provider, because you want to collect signups. (An email service provider could be your biggest expense. MailChimp is free for the first 2,000 subscribers. Sarah and I used MailChimp for our first webinars!) I did choose to invest in video lights for night webinars, but you don't have to do that. If lighting is a concern, just make sure to host your webinars during the day to use natural light. That's really all you need! If you're really on a barebones budget, just grab the basics: a microphone, Mailchimp, and your website to embed your video and a free chat box--and you're good to go! To me, I feel like there's more room for things to crash with fancy systems. I've been to a lot of webinars where things go crazy. It seems that the more tech you have, the more you can get bogged down. Google Hangouts has only failed me one time in a couple years. Bottom line: hosting your own webinar is really affordable if you need it to be! Myth #4: You have to be great at selling and marketing. (39:57) A lot of people think they need to have that obnoxious salesman personality in order to make the webinar work. Maybe you're sitting in your chair right now thinking, "The thought of selling to people live freaks me out! I can't do it!" Take a deep breath. Because I DO recommend you offer something for sale at the end of your webinar! But I DO NOT want you to be sleazy or salesy! First and foremost, whether or not people buy from you, people should walk away able to take action and have a quick win. You want to focus on fabulous content and solid teaching. And what you can do in a webinar that you can't really do without video is to show off your personality! You get to be you in all your glory. Part of the fun is people seeing your mistakes, and that you have a sense of humor and can handle the mess. If you're afraid that your personality stinks, or you have quirks, know that there are people out there who jive with it. And guess what? They think your quirks are the most amazing thing about you! Here's an example: We've established that I'm super chatty and wordy and ramble on and on. I always get people who comment in webinars, "She talks too much." But I ALSO get people who say, "I love that you want to explain things in detail, it feels real that you're real." If they don't love you, they aren't your ideal audience. How do you make friends in real life? You make friends by hanging out with people, and having a real conversation. It's hard to have a relationship just off of letters, emails, or Facebook posts. The most genuine relationships happen when a real life conversation is happening. Webinars are the next best thing to a face-to-face conversation with people from all over the world. The other thing I want to say about selling is that there are formulas, or specific steps, you can take your customers through that really feel seamless and natural and lead to a sale. You get to be you--talking in your normal, non-salesy voice--and you'll get way better at it and more comfortable the more you do it. You're approaching this sale from a place where you just taught people tons of awesome stuff, and you want to help them take their business to next level. You're excited to share your product with them, and have confidence that your product will positively change their life. Myth #5: You need to have a huge audience. (46:53) I hear this a lot from business owners, "I'm not ready for a webinar because I don't have the budget to spend on Facebook ads. My audience is just too tiny. I'm nervous if I offer a webinar, it will be me and one other person." For my first webinars with Sarah, we had a small group but we had a great time I promise even if only 5 people show up, you'll have a great time! You'll get amazing practice, plus you can take the replay and use it in other situations. You could send your replay to your list, or a as a thank you to new customers or email subscribers. It's not a waste even if no one shows up, because you can use that recording in other ways. The other thing is that webinars are a great way to build your audience. The more webinars I've done, I always get new attendees who say, "My friend told me I just had to attend your class." I get emails and Facebook posts all the time from people asking for the next class! People will tell their friends about your fabulous webinar. Promise! Another thing I share about webinars I am hosting is how fun it is to hang out with like-minded people live. I love all the chatting between business moms, and when they start to collaborate with someone they've just met. It's fun to know that in this often lonely online world you can meet up with people real time. That's the incentive for signing up to a webinar. Customers don't get to connect or communicate with you when they grab your checklist or cheatsheet. Webinars are an inincredibly powerful form of communication! Myth #6: Webinars are over done, and just a trend. (53:20) Some people think webinars are just a fad. "As soon as I jump on the webinar train, webinars will be overdone and old news." Not true! I completely acknowledge that the format webinars are given in, the structure, the tools used to put them on, may change over the next decade. Sure. Absolutely. But building relationships with your customers on video? That's not going away, you guys. You see it all over. There's Facebook Live, Instagram Stories and Instagram Live, Snapchat, and YouTube - which feels like it's been around forever - aren't going anywhere. Selling and building relationships with your customers via video isn't going away. When you dig into webinars you'll realize that you're building skills you can take with you for the long haul. I think one of the reasons I'm really comfortable to hop on Facebook Live at any given point in the day is because I do webinars all the time. It becomes second nature. While we're on the subject, you could technically do a webinar just using Facebook Live. At this point it would be tricky to have a clean, polished slide presentation. But something like a baby wearing demo, craft project, Q&A, or a product launch would be great! Just set up your phone with the right kind of mounts and do the webinar right there. You could be commenting in the chat, giving people links, and telling them where to go to find your product. A webinar is simply using video to provide awesome value and sell a product. That's not going away. There are more and more people in this online marketing space using webinars to sell. You may notice your feeds are inundated with offers for free classes and lessons. But there are so many niches out there where hardly anyone is doing webinars! (Maybe yours is one of them!) Plus, I don't care who's doing what! I'm confident my webinar is way better than anyone else's. So I'll keep putting them out there, giving a lot of great value, and people will tell their friends. People who are in other niches outside of the online marketing space have a great advantage. I don't know about you, but I have loads of friends on Facebook who are body coaches. Let's say after giving myself time after this baby comes, I want to get back in shape. Maybe I want to try a beach body program and get into one a challenge group. Well, I've got 15 friends who are all selling beach body programs. How do I decide which friend I pick? (Hint, hint: There are 1,000s of others in your niche selling something similar as you! How will you set yourself apart?) I'm going to pick the friend who seems most passionate about her product and who walks the walk. I'm going to choose the one with the most knowledge and expertise, and not just fluffy duffy tips. And honestly at the top of my list is the friend I relate to the most, and I really like the most - because that's the person I'm going to have a great working relationship with. You've got to be the person in your space with the most knowledge and the most passion, who walks the walk, and who people really like. But that's a lot to live up to, right? It's a lot to cover in word format--social media posts and blog posts. Webinars are a one-stop-shop, you can accomplish all of this in an hour, and have people who all the sudden know you and like you and think you're the real deal. 5 Days to Craft Your Brilliant Webinar (1:05:50) There it is. We just busted the 6 myths about doing webinars. How are you feeling? If you're ready for next steps...take a deep breath. Don't stress. I've got you covered! I'm actually doing 5 Days to Craft Your Brilliant Webinar next week. It's a free, live video series on Facebook Live. Monday February 13th - Friday February 17th I'll be on Facebook Live everyday at 9:30am PST / 12:30ET with tips everyday on how to craft your very own webinar. After watching this series, you'll have the framework in place to get started growing your business with webinars. To prepare for this free video series, go to: brilliantbusinessmoms.com/webinarguide to grab my free 5 Days to Craft Your Brilliant Webinar Guide that includes all you'll need to follow along with the videos, plus worksheets and cheat sheets. So grab that now, before we get started Monday the 13th, to be super prepared for our 5 day class. By February 17th, you'll feel awesome about hosting your first webinar. Don't Forget To Enter Our Giveaway! (1:04:36) Before you go, don't forget about our Podcast Relaunch Giveaway! I'm giving away access to FB Brilliance (our Facebook Ads course), Brilliant Pin Promotion (on Pinterest Marketing), a Lily Jade bag, and a Brilliant Life Planner. Just subscribe to the podcast on iTunes and leave an honest, clean review by March 6th to be eligible to win one of those amazing prizes. Now it's your turn to head out there and be brilliant!
It's not a rumor. The Brilliant Business Moms podcast is back!!! HOLY COW, you guys! It's been a long time since we talked! But I'm finally back with Episode 139. In this episode we'll give you the down low on what's been happening here at Brilliant Business Moms since the last time we talked. So the last time we chatted was March 2016. And I have to say, we planned a break - but not that extensive of a break! I'm super amped to get going again. Here's what's happened since we've been gone. Listen To The Show Goodbye, Sarah. During one of the last episodes you heard, we told you my sister Sarah was leaving Brilliant Business Moms. That remains the case. Sarah made a really tough choice, which was the right choice for her, and left the brand. You can now find Sarah at SmallBusinessSarah.com, where she's written another eBook! Search 'Sarah Korhnak' on Amazon for all of her titles, like this one. Sarah is an accountant by trade, so she approaches small business advice from a very practical place. I'm excited to see where my sister takes Small Business Sarah! I'd love it if you stopped by her site to let her know you're thinking of her and cheer her on. I have to say, I miss Sarah all the time not being part of the business, but I'm super grateful that we still get to talk and hang out since we're sisters of course! :) Hello, Team Members! Since Sarah left the business, I expanded the brand to include a team. This has been one of the best decisions I've made as a small business owner. Some of you are amazing solopreneurs, and you rock it - but that is not my strength or desire! I feel really grateful to have a team of ladies that work with me every single week. Let me introduce you to them: Ellen is our resident tech guru. She works behind the scenes, testing and implementing new technology. Ellen is constantly creating pretty graphics and landing pages, she's totally a jill-of-all-trades, and she learns incredibly fast. If you ever get to meet Ellen in person, give her a huge thank you! She is the woman who keeps the lights on! Then we have Victoria, who is our resident social butterfly and communicator extraordinaire. She runs our Facebook page and the Brilliant Life Planner Instagram account. She also runs a lot of the behind the scenes for the Brilliant Business Mom of the Week feature, as well as writes blog posts and other content. Victoria works on this podcast behind the scenes, coordinating interviews and writing show notes. Carlee is our customer service ninja! Carlee is seriously awesome! You don't want to know what my inbox would be like, or what response time you would get, without Carlee. She's the friendly face you'll encounter when you write an email. Carlee is there to help solve your problems. Because she has such a pulse on what our community wants and needs, she's constantly coming to me with ideas for improving and expanding products to serve you better. Carlee is the reason you feel heard and understood! I've just introduced our core team, who works with me every single week. But, we want to give a shoutout to our freelancers who help to make Brilliant Business Moms possible. Hadassah Stoll and Lydia Kitts are our designers. Sarah Heddins is my podcast editor. And special thanks to Chrys Jones for updating our podcast jingle. Our Brilliant New Products In addition to growing the team, we've had a few other big changes in the business. We dove into the world of online courses. I now have several courses that have really changed the business in awesome ways. They allow me to make more sales when its not planner season, and serve many more of you. I love that I can literally give you my brain and what I know in terms of marketing and growing a business. Creating courses is part of why I took a break from the podcast--I wanted to get these awesome products out the door. I did spend a bit more time creating products than I thought :) but now the podcast is back every single week! You also probably saw that the Brilliant Business Planner has transformed and improved to become the Brilliant Life Planner - a planner not just for ladies in business, but anyone who wants to live an intentional life. (Creating this product has been a huge learning experience. During upcoming episodes I'll do a podcast all about that process of designing and manufacturing a product from scratch.) The response to our planner has been so amazing and humbling. As of this recording, we are sold out of 2017 planners! But don't be too sad, we'll have a digital version of the planner available so you can still get this resource and our fabulous bonuses. Our plan is to launch the 2018 Brilliant Life Planner and an undated version of the planner in October. Our Brilliant New Podcast As far as the podcast goes, we have so many great interviews lined up with mamapreneurs to learn from. I can't wait to share these with you! We're going to be adding more solo episodes. I've started to get lots of similar questions around a few topics and I am eager to answer! Questions like: "How am I creating and selling online courses?" "How do I go from an idea in my head to an actual physical product to ship to customers?" "How did I find and hire my awesome team?" I want to really dig deep and answer these questions for you. You can expect a new podcast episode every Monday; we'll alternate between a mamapreneur interview and a solo teaching episode. We're also going to do more coffee break episodes! I plan to bring my awesome team onto these, and we will all dig deep and chat about a topic. (For example, I know you all want to hear from me about how I found the Brilliant Business Moms Team. Beyond doing a solo episode, the team and I will talk about how they find work and how to know who's a good boss.) This very first week back we have several episodes for you to binge on! (You're welcome. We know its been way too long!) To celebrate the return of the podcast, you'll hear not only hear from me, but two awesome interviewees: we've got Rachel Cruze talking about money and business, and Hannah Hageman who has great insights about running an online business and is now making a steady, fabulous income - without tons of startup costs. Next week you can anticipate my first solo episode, which will be about the one marketing strategy that has been the biggest difference-maker in my business this past year. We're Doing a GIVEAWAY We are so excited that the podcast is back, and we want to make sure all those brilliant ladies out there can find it! To celebrate, we're hosting a giveaway! NOW through March 6, 2017 All you have to do is 1) SUBSCRIBE to the Brilliant Business Moms podcast and 2) RATE & REVIEW the show and you'll be entered to win. (You do need to use either the Podcast app or an iTunes account to review the show. If you can use an Apple device, like an iPhone or iPad, it's super easy - just click on that purple Podcast app and find our show that way to leave your rating and review!) We have 4 fabulous prizes and we'll be drawing 4 winners! The first person we draw gets their pick among these prizes, and on down the line through winner #4 :) FREE access to my signature course, FB Brilliance. (FB Brilliance isn't even available to purchase right now! It costs $497 and I only open the doors once or twice a year; the doors won't even be open until September 2017.) This giveaway is the only way you can get access to FB Brilliance! Another lucky winner will win a Lily Jade bag! We are super excited to include a gorgeous Madeline in Brandy & Jade bag in this giveaway, which retails at $335. If you aren't already familiar with Lily Jade, these bags are amazing. They're diaper bags, but look nothing like diaper bags. They're totally beautiful and you'll still want to carry this bag when your kids go to college. The VIP package of Brilliant Pin Promotion, which retails for $247, will also be a prize option. Much like FB Brilliance, this course will teach you everything you need to know about advertising on Pinterest. And our last prize option will be a 2017 Brilliant Life Planner, which has been sold out for a few days now! We've held back our most popular cover, and this giveaway is the only way you can grab a 2017 Brilliant Life Planner! Good luck! I am SO pumped for Season 2 and so glad you ladies are along for the ride. Now it's your turn to head out there and Be Brilliant!
My guest for Happy Hour #119 is Ginger Gilbert Ravella. Ginger is a military wife, mother of five, stepmother of two, widow, writer and national speaker. At 36 years old, she faced the sudden tragic loss of her husband in Operation Iraqi Freedom and the horrors that followed. He left behind five beautiful children, all under the age of 9 years old. Her late husband, Major Troy Gilbert, an Air Force F-16 pilot, gave his life while saving twenty Special Operation soldiers, defining a true American war hero. Ginger now shares her heart-wrenching story of loss and hope and is the Director of the Speakers Bureau for The Folds of Honor, a non-profit charity who raises educational funds for fallen and wounded soldiers’ families. She travels internationally and speaks on behalf of the foundation. She is remarried to another widower, Colonel Jim Ravella, who lost his wife to breast cancer. Together, they share their testimonies at churches and have recently written an upcoming book, “Hope Found”, to encourage anyone who seeks peace in life’s times of suffering. Ginger and Jim currently live in San Antonio with their children. In our conversation, Ginger shares about learning the devastating news that her husband had been killed and his body taken. She tells about the days and months following his death and the depression that gripped her, but how God rescued her and taught her to not waste her story. In an unexpected twist, Ginger tells about meeting her now husband, their short dating relationship and quick marriage and how they've learned to mesh two different families with similar stories of grief and loss. Grab your tissues because this episode had me in tears. Ginger's honest testimony of wrestling with God in her despair and depression resonated with me so much. If you have faced tragedy or extreme suffering, I think you'll feel like you have a friend in Ginger, and feel encouraged by her vulnerable transparency. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Folds of Honor Jim and Ginger's Blog: Our Journey to Healing Present Over Perfect by Shauna Niequist + American Wife by Taya Kyle What Ginger is loving: This Is Us, The Mom Agenda, and Brett Young's EP Music from Austin Stone Worship Connect with Ginger Facebook // Twitter // Instagram Connect with Jamie Facebook // Twitter // Instagram Sponsors: Out of the Spin Cycle Out of the Spin Cycle: Devotions to Lighten Your Mother Load by Jen Hatmaker helps moms step out of the ‘spin cycle’ of everyday life to sit down with Jesus every day. Following Jesus shouldn’t be just one more thing on our to-do list. Jen helps us understand, through 40 devotions, that creating space and time for focusing on our relationship with God is as important as making sure our kids eat breakfast or we get them to school on time. You can find this book online at amazon.com or BarnesandNoble.com. Lily Jade Lily Jade makes incredible bags at incredible prices. Normally, full grain leather premium totes would retail for hundreds more, but thanks to their unique e-commerce model, they able to get their gorgeous pieces into even more women’s hands. Every bag comes with a removable, washable 14-pocket organizer to protect your investment, and to organize your gear. Not only that, the heart of Lily Jade is to give back, supporting all women, and especially moms. Make sure to check out Lily Jade here.
My guest for Happy Hour #118 is Emily Ley. Emily is the Founder and Creative Director of Emily Ley Paper & Gifts. She is also the creator of the bestselling Simplified Planner—a daily agenda for what matters most— and author of Grace Not Perfection. Raised in Pensacola, Florida, Emily graduated from the University of West Florida with degrees in English, creative writing, and public administration. She later became the executive director of the city ballet. From there, she worked in nonprofit management and public relations before launching her brand in 2008. Following the success found at its online home, the Emily Ley brand quickly grew to be carried in retail outlets across the United States and around the world. Emily has been recognized with numerous awards, including Best New Product at the National Stationery Show as well as being named a Top 10 Designer to Watch in 2015 by Stationery Trends Magazine. Emily lives with her husband and three children in Tampa, Florida. Emily shares about growing her business from the ground up, all while remaining a debt-free company. She talks about difficult learning curves and decisions that she has had to make to maintain the company values - including a recent decision to cut down on wholesale to be able to better connect with the customer. Because of the recent release of Emily's first book, we chatted about the book writing process, how her book was born and the painstaking decisions of a cover design. And Emily also shares some of her family's easy and totally doable holiday traditions. I loved getting the chance to get to know Emily. I know you're going to love her, and feel inspired by the way that she has grown her business, while staying true to her initial goals and values. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Emily's Book: Grace Not Perfection Ballet Pensacola University of South Florida: Women in Leadership & Philanthropy Program The Lifegiving Home by Sally & Sarah Clarkson + Present Over Perfect by Shauna Niequist+ For the Love by Jen Hatmaker + Wild and Free by Hayley Morgan and Jess Connolly Walk in Love What Emily is loving: The Profit, Scarlet and Gold and naps Music from Austin Stone Worship Connect with Emily Facebook // Twitter // Instagram Connect with Jamie Facebook // Twitter // Instagram Sponsors: Out of the Spin Cycle Out of the Spin Cycle: Devotions to Lighten Your Mother Load by Jen Hatmaker helps moms step out of the ‘spin cycle’ of everyday life to sit down with Jesus every day. Following Jesus shouldn’t be just one more thing on our to-do list. Jen helps us understand, through 40 devotions, that creating space and time for focusing on our relationship with God is as important as making sure our kids eat breakfast or we get them to school on time. You can find this book online at amazon.com or BarnesandNoble.com. Lily Jade Lily Jade makes incredible bags at incredible prices. Normally, full grain leather premium totes would retail for hundreds more, but thanks to their unique e-commerce model, they able to get their gorgeous pieces into even more women’s hands. Every bag comes with a removable, washable 14-pocket organizer to protect your investment, and to organize your gear. Not only that, the heart of Lily Jade is to give back, supporting all women, and especially moms. Make sure to check out Lily Jade here.
I'm excited to share with you my chat with Meggan of Lily Jade! Her diaper bags are AMAZING but her heart for women is what I needed to highlight today. She candidly shares what it has been like to get out of her comfort zone and trust that God has a plan to use her despite her fears and insecurities. You're going to be so encouraged. I know I was! What we chat about: growing up with adopted siblings balancing life as a working mom who travels how she helps her children avoid "crowded loneliness" Share the struggle! I want to hear YOUR thoughts on this episode! If you've been encouraged by the show, please share it with another mom. The struggle is real. We might as well do this together! Head to momstrugglingwell.com for entire show notes! Follow along: Instagram // Facebook Support us: Shop // Amazon
My guest for Happy Hour #112 is Tara-Leigh Cobble. She's an author and musician that possesses a unique trio of gifts: as a conference keynote speaker, worship leader, and singer-songwriter. She has spent the past decade touring internationally and has contributed to more than 2,000 events for singles, college students, women's groups, and youth groups. Although she has been standing on stages for more than a decade, her passion in recent years has been behind the scenes, planting and developing a network of discipleship groups. Nearly 200 men's and women's D-Groups (Discipleship Groups) meet in homes around the world to memorize scripture, study theology, and pray together. "We like to call it the CrossFit of Bible studies," she says, alluding to the intensity, accountability, community, and ultimately the joy of being in D-Group. In our conversation, Tara-Leigh shares how D-Group got started out of a deep desire to know God and His Word. It started as a small group of strangers studying the Bible together and has grown exponentially in the years since. She shares about praying for authority in her life (who prays for that!?) and how God answered by letting her live with Matt and Lauren Chandler. I was so convicted and encouraged by my conversation with Tara-Leigh. I think you'll walk away wanting to know the God of the Bible better. She does such a great job of describing the dangers of worshipping a god of our own making, and the treasure of knowing God's true character as it is revealed in His word. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Tara-Leigh's Music Tara-Leigh's Books D-Group Morning and Evening by Charles Spurgeon + The New Jim Crow by Michelle Alexander Serial Podcast Squatty Potty Unicorn Commercial What Tara-Leigh is loving: OJ Made in America, Squatty Potty and Soda Stream Music from Jason Poe Connect with Tara-Leigh Facebook // Twitter // Instagram Connect with Jamie Facebook // Twitter // Instagram Sponsors: Lily Jade Lily Jade makes incredible bags at incredible prices. Normally, full grain leather premium totes would retail for hundreds more, but thanks to their unique e-commerce model, they able to get their gorgeous pieces into even more women’s hands. Every bag comes with a removable, washable 14-pocket organizer to protect your investment, and to organize your gear. Not only that, the heart of Lily Jade is to give back, supporting all women, and especially moms. Make sure to check out Lily Jade here. Sacred Holidays Who wants a 10% OFF code? This year, Sacred Holiday's Advent study, He Is: The Attributes, will focus your heart on Christ and less on the chaos this Christmas! They have options for women, families, men, and teen girls too! Each day we study a different attribute of God. The attribute is the same across all four studies to create a common point of focus for communities, families, and churches, but content is unique for each study. Go to sacredholidays.com/shop/ to check out the shop and use code HAPPYHOUR to get 10% OFF your total order. (Discount code expires Nov 15.)
My guest for Happy Hour #111 is Jen Bricker. Born without legs and placed for adoption at birth, Jen is an aerialist, acrobat and a state champion in power tumbling. She has appeared as a headliner at the prestigious Palazzo Hotel in Las Vegas, New York’s Lincoln Center, the Shangri-La Hotel in Dubai, and the Nippon Budokan in Tokyo. In her new book, Everything is Possible, Jen writes about her faith, drive, and determination, and continues to prove to herself and others that nothing is impossible. I loved talking with Jen so much. I think this episode may have more surprises in it than any before. I won't spoil them all, but I will tell you she casually mentions being on tour with a very famous popstar and she tells the story about discovering that an iconic American Olympian is her biological sister. How's that for a teaser? I just know you're going to love this episode, love learning about Jen, and love hearing how God was so purposeful in Jen's circumstances to weave together such an amazing and powerful story. Jen has been so faithful in recognizing God's hand in her life and is using her story to make His name great. To learn more about Jen and her journey, determination and perseverance, you'll want to grab a copy of her book: Everything is Possible. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Jen's Book: Everything is Possible Home by Elyse Fitzpatrick What Jen is loving: It Cosmetics, aloe vera plant, real cocoa and loose leaf green tea Music from Jason Poe Connect with Jen Facebook // Twitter // Instagram // YouTube Connect with Jamie Facebook // Twitter // Instagram Sponsors: Lily Jade Lily Jade makes incredible bags at incredible prices. Normally, full grain leather premium totes would retail for hundreds more, but thanks to their unique e-commerce model, they able to get their gorgeous pieces into even more women’s hands. Every bag comes with a removable, washable 14-pocket organizer to protect your investment, and to organize your gear. Not only that, the heart of Lily Jade is to give back, supporting all women, and especially moms. Make sure to check out Lily Jade here. Sacred Holidays Who wants a 10% OFF code? This year, Sacred Holiday's Advent study, He Is: The Attributes, will focus your heart on Christ and less on the chaos this Christmas! They have options for women, families, men, and teen girls too! Each day we study a different attribute of God. The attribute is the same across all four studies to create a common point of focus for communities, families, and churches, but content is unique for each study. Go to sacredholidays.com/shop/ to check out the shop and use code HAPPYHOUR to get 10% OFF your total order. (Discount code expires Nov 15.)
My guest for Happy Hour #107 is Deidra Riggs, author and speaker, and the visionary behind life-changing events for writers, artists, entrepreneurs, and other fabulous people who have an amazing dream. Through her engaging and relatable talks, practical and inspiring books, and first-class events, she works to cross cultural boundaries, build bridges with those who are different, and create more peace in the world while making it all feel like a fabulous celebration of life. When she’s not inspiring women to live life to the fullest and push past invisible boundaries, you can find her frolicking in the ocean, dancing to loud disco tunes, or hosting a group of her closest friends around the dinner table. In today's conversation, Deidra shares what it's been like for her and her husband to embrace empty nesting. She shares that somewhere along the way while raising children, they decided to start building an empty nest. I love her perspective, and Aaron and I really try to make our marriage the top priority in our family, so that when our kids leave the nest, we still know each other and love each other. Deidra shares practical tips on how they've been successful and are still madly in love after 30 years. She shares about loving her children through difficult circumstances and choices, her love for disco, her cartwheel regimen and her online book club for open discussion on all things hush hush. I absolutley loved my conversation with Deidra and I really hope you will too. {You can listen to the showHERE. And of course, I would love if you would share with your friends. Just use the FB & Twitter links at the end of this post!} Links from the Show Deidra's Book: One: Unity in a Divided World (available for pre-order now) Deidra's Book Club Jesus and the Disinherited by Howard Thurman + Healing the Heart of Democracy by Parker J. Palmer + Just Mercy by Bryan Stevenson + The Yada Yada Prayer Group by Neta Jackson + Between the World and Me by Ta-Nehisi Coates + The New Jim Crow by Michelle Alexander Equal Justice Initiative The Get Down Primal Pit Paste What Deidra is loving: Olympics, The Great British Baking Show and Crystal deoderant Music from Jason Poe Connect with Deidra Facebook // Twitter // Instagram Sponsors: Lily Jade Lily Jade makes incredible bags at incredible prices. Normally, full grain leather premium totes would retail for hundreds more, but thanks to their unique e-commerce model, they able to get their gorgeous pieces into even more women’s hands. Every bag comes with a removable, washable 14-pocket organizer to protect your investment, and to organize your gear. Not only that, the heart of Lily Jade is to give back, supporting all women, and especially moms. Make sure to check out Lily Jade here. WestRock Coffee Westrock Coffee is a brand that is changing lives by providing coffee that you'll be proud to choose for your home. Their focus is to be a catalyst for real change in the lives of farmers and their families by paying a fair price for the coffee in their delicious blends and offering farmers training to enhance the quality and quantity of their crops. Most of us will enjoy a cup (or two, or three) of coffee each day, some of us without even knowing which brand we chose. Choose Westrock Coffee's delicious coffees that are truly changing lives. Find Westrock Coffee at your local Kroger or go to Westrockcoffee.com to find out where you can add Westrock to your grocery list.
New post from The eCommerceFuel Blog: It's everyone's new favorite social media platform and for some business owners, it's a gold mine. Lily Jade is a multi-million dollar diaper bag business and they've generated seven figures alone through Instagram. eCommerceFuel community members and founders of Lily Jade, Landon and Meggan Wood, along with their Instagram manager, Ashley McGleary, share the secrets behind using influencers and creating engagement to create buzz (and lots of sales) using Instagram. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and guests, Landon & Meggan Wood and Ashley McGleary of Lily Jade ) Andrew: Hey, hey, guys, it's Andrew here. And welcome to the eCommerceFuel podcast. Thanks so much for tuning in to the show today. And on the show, we're talking Instagram today, and specifically, how do you generate seven figures in sales from Instagram? And my guests have done that. Not only do that they have a multi-million dollar business, and have done well with Instagram, but they've generated seven figures in sales just from the Instagram channel itself, by their own estimates. A really impressive story. And the owners, who are eCommerceFuel community members, I had the chance to meet them at ECF Live last year in Nashville, Landon and Meggan Wood, and they've got a really incredible story. And we're...we have them on, and we're also joined by their, kind of a Instagram manager. She heads up their Instagram team at the company, Ashley McClearyan. And talk tactics. How do you make this work? We talk about the early days, how they got going, how they got their 1,000 followers. We talk how much you should expect to spend when you paying for influencers to share your things, based on how many followers and how much engagement we have. We talk about how you should put together an engagement letter when you have people that you're paying sponsored posts for, to make sure they present your brand in a way that actually gets engagement and represents you the way that you want to be seen. And we talk about that, and a lot of other things in today's interview. So, I'm going to go ahead and get the intros brief as possible, and let's go ahead and jump right in to discussion with Landon, Meggan, and Ashley from Lily Jade. In Search of a Great Diaper Bag Andrew: So, Meggan, you were mentioning that you've only been doing this for a couple years. I think like, October of 2013, you and Landon and the team there, and...which, really surprised me, given the quality of the business of your line of products, and what you've been able to accomplish since then. So, was LilyJade born out of just, your need for a good diaper bag? Meggan: Yeah, actually it was. I'm a mom of two little girls, and when I had my second daughter, I looked at my husband and said that one day I wanted to design a diaper bag line that did not look anything like a diaper bag, and that had multiple functions, just as a great coat, and that had an organizational component that would help keep moms and women and business women just organized. Help their lives run a little bit more efficiently. So, yeah. Andrew: I think this is the kind of thing where you don't really realize how valuable that is until you have kids. Because we have a couple girls now, and when we had our first, my wife got a...she got something...not a...she didn't know about Lily Jade, but she kind of got a nicer, higher end designer bag, because she uses it so much. Meggan and Landon, of course, you guys are married, for people who may not be aware of that, just listening. But, have you been working together since the beginning of the company, and what are your different, respective roles within Lily Jade? Landon: Yes, we have been working since the beginning of the company. I think that we work well together as a team.
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