Podcasts about kopari

Use our code for 10% off your next SeatGeek order*: https://seatgeek.onelink.me/RrnK/WHATMYSISSAID2025 Sponsored by SeatGeek. *Restrictions apply. Max $20 discount What's up Kavari Krew!! Welcome to What My Sis Said Podcast hosted by sister's Nazanin and Yasmin Kavari ♡Meet Gabriella Athena Halikas aka the CEO of Confidence

In this episode of Heal Thyself, I dive deep into the hidden dangers of deodorants—specifically the presence of PFAS, also known as “forever chemicals.” A recent study by Mamavation (March 2025) revealed that 40% of tested deodorants contained PFAS, with some brands showing shockingly high levels—Little Seed Farm came in at 103 ppm. I break down which brands passed and failed PFAS testing and explain why this matters—PFAS can be absorbed through the thin skin of the underarm, leading to serious health issues like cancer, infertility, and thyroid dysfunction. I also share actionable detox strategies you can use right now, including sweating regularly, taking binders, staying hydrated, and supporting your liver. I strongly recommend avoiding the following brands due to PFAS concerns: Little Seed Farm, doTERRA, Dr Teal's, Lume, Hello, Kopari, and Secret. Instead, here are some safer deodorant alternatives I trust: Bello Tallow, Primally Pure, Pretty Frank, and Truvani. Don't forget to check your product labels for synthetic fragrances, aluminum salts, and other toxic ingredients. #deodorant #toxic #productreview ==== Thank You To Our Sponsors! BiOptimizers Go to https://bioptimizers.com/drg and use promo code DRG10 to get 10% any order. LMNT Visit DrinkLMNT.com/DRG to claim your free sample pack for Heal Thy Self listeners only. ===== 00:00:00 - Deodorant's PFAS Dangers 03:18 - PFAS Detox & Health Risks 06:29 - Deodorant Dangers: PFAS Concerns 09:42 - Contaminated Deodorants & PFAS 13:01 - Detox Strategies for PFAS 16:12 - Safe Deodorant Buying Guide 19:51 - Safe Ingredients & Detox Be sure to like and subscribe to #HealThySelf Hosted by Doctor Christian Gonzalez N.D. Follow Doctor G on Instagram @doctor.gonzalez https://www.instagram.com/doctor.gonzalez/ Sign up for our newsletter! https://drchristiangonzalez.com/newsletter/

In this episode of Transform, the Samis are spilling all the tea about Sami B's joint bachelor/bachelorette weekend! From why they chose a joint celebration to why Austin was the perfect destination, they're diving into all the behind-the-scenes details.Tune in as they chat about everything from the pre-trip prep to the wild itinerary (and yes, the moment Sami Clarke's phone took a dive into Lake Austin). This episode is packed with giggles, stories, and all the bach weekend tea!Transform Instagram - click here!Sami Spalter Instagram - click here!Sami Clarke Instagram - click here!FORM Shop - click here!FORM Website - click here!The house that we rented in Austin on the lake for sami's bach - click here!Frankies bikinis- click here!Kopari gold sunscreen- click here!Lands end big tote bags- click here!Kat the label lingerie- click here!Form lounge sets- click here!Form espresso sets- click here!Form thunderstorm set- click here!APL slides- click here!Funboy lake float- click here!Code TRANSFORM for 20% off an annual membership.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Go to Hungryroot.com/TRANSFORM to get 40% off your first delivery and get your free veggies.Seed.com/transform and use code 25TRANSFORM to get 25% off your first month.Get 25% off your first month at ritual.com/TRANSFORM.Taylor Farms Chopped Salad Kits are available at all major grocery stores.Visit weliveconscious.com and use code TRANSFORM at checkout for 15% off your first purchase.Make switching seasons a breeze with Quince's high-quality closet essentials. Go to Quince.com/transform for free shipping on your order and 365-day returns.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every beauty startup these days describes itself as a clean beauty brand, but skin-care brand Kopari was ahead of the curve. "It's definitely table stakes now," said CEO Susan Kim. But, it wasn't always that way. "The way I think about clean is that back in 2015, it was a differentiator," Kim said. And that's what helped Kopari -- which makes products including cleansers, moisturizers, sunscreen and deodorant -- grow into the profitable brand it is today, with revenue growing 45% in 2023. Kim joined this week's Modern Retail Podcast and spoke about the company's rise, as well as how the company has evolved since she took on the role of CEO in 2020. Before she joined the brand, she said, "I remember thinking: I have to keep tabs on this brand." Cut to today and Kopari has launched into new areas like sunscreen, and has diversified its marketing to keep customer acquisition costs low. The company invests in performance media, earned media as well as other higher-funnel brand campaigns. "It's the harmony of all of those elements [coming] together that makes for a very efficient CAC," she said. Another important differentiator for Kopari has been speaking directly to its customers. The company has a Slack channel, for example, where it frequently talks with its people who use the products every day. "That's instantaneous feedback that's consumer-centric," she said. But beyond the feedback, Kim said these types of initiatives help the brand seem more human. "It allows us to have a community," she said. "That's really what it's about."

This week we talk to Roman Molino Dunn, a film composer and Billboard-charting music producer, also known as Electroptoint. His film and TV composing work includes Huracán (HBO), Snakehead (Samuel Goldwyn Films, Roadside Attractions), a #1 Netflix film Ai Love You (Netflix), Animals of America's National Parks (Disney+/NatGeo), Wild Babies of America's National Parks (Disney+/NatGeo) Ru Paul's Drag Race All Stars (Paramount+), Red Rocket (A24), Kid Correspondent (Participant, Youtube Originals), and The Card Counter (Schrader / Scorsese / Focus Features). TV networks that have used his work include HBO, E!TV, A&E, MTV, Oxygen, BET, Bravo, Netflix, Paramount+, VH1, Discovery, TLC, NBC, OutTV, and NASCAR. Major brands who have commissioned (not just synced) his music include Burger King, PayPal, Marriott, Michael Kors, NBC, The Ad Council, Clinique, Snapple, Globe and Mail, Honeywell, Maserati, Tom Ford, Kopari, and many more. As a music producer, Electropoint, he has worked with major and indie labels and Grammy-winning artists, including GLAAD- nominated albums, particularly with reality TV stars (Love & Hip Hop, Dr. Miami, Ru Paul's Drag Race, Real Housewives of New Jersey, Howard Stern, Bad Girls Club). His productions and soundtracks have climbed both the Billboard and iTunes top 20 charts. He is the co-owner of Mirrortone Studios in NYC, co-owner of Antares (makers of Auto- Tune), and as a music technologist, his composing software has been acquired by Avid for Pro Tools and Sibelius. www.romanmolinodunn.com @electropointmusic

This week Jen and Victoria contour to share what recent samples they've gotten that are hits and which ones a big misses. Jen shares her existential crisis regarding the price of a new product she loves and then gives us her unique take on the Barbie movie! Check out our NEW YouTube Channel for more Beauty Pop content: https://www.youtube.com/@beautypoppodcast E-mail the podcast:  BeautyPopPod@gmail.com Follow us on Instagram: @beautypopod Follow Victoria on Instagram: @OnAirVictoria Follow Jennifer on Instagram: @jenniferhornradio Theme Music by Laddie KeelanSee omnystudio.com/listener for privacy information.

Join Beautytap Editorial Director Elycia Rubin as she discusses dry winter skin cures along with her esteemed panel of leading beauty industry luminaries: dermatologist Dr. Tess Mauricio, Kat Burki, Founder of Kat Burki skincare and Kiana Cabell, Co-Founder of Kopari. Learn expert- recommended, proven tips and remedies for soothing skin and increasing hydration. More on today's guests: @drtessmauricio/www.mbeautyclinic.com @katburkiskincare/www.katburki.com @kianacabell/www.koparibeauty.com

Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo's venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce. Sponsored by:

Krupa Koestline is a Clean Cosmetic Chemist, Ayurvedic Practitioner, and Founder of KKT Consultants. She helps companies create their products, design product strategies, formulate product formulations, and work with copyright holders and regulatory agencies.If you love beauty, seeking out new brands, and talking business, you'll be very pleased with this episode.On this episode, we'll talk about:KKT ConsultantsHow did she go from working at a great number of reputable companies and then decide to start her own company?Did the epidemic make her thoughts change in any way? Was it good for business or bad for business? As for her, what impact did it have?How did she become acquainted with Credo? Was it through one of the brands she works with? Was it her reputation in the industry for focusing on clean, all-natural materials, or something else?Krupa's step-by-step guide to creating your own personal care product line.Why does the person who is launching a brand right now need to have a very clear why and it has to be special, and what does she consider to be a really bad reason to start a brand right now?When an existing brand that wants to maybe think about adding on additional product lines.How Ayurveda quickly entered the beauty spaceDoes she see that changing in the near future, where there will be regulation, a system similar to the FDA for food and beverage and any injectables, but as that applies to the beauty industry?What is her perspective on all of the celebrity brands that have entered the market in recent years?Clean Cosmetic Chemist Krupa Koestline is a thought leader, trend forecaster, and industry pioneer in Clean Beauty. Merging her background in biology, biochemistry, and biotechnology with her lifelong practice of Ayurveda, Krupa has created award-winning formulations with breakthrough technology for brands like Kopari, May Lindstrom Skin, and Tower 28. Krupa also consults for brands and retailers on improving their Clean Beauty guidelines based on the latest research in ingredient safety, environmental impact, and sustainability impact.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Krupa on her Instagram, and connect with her on LinkedIn.Linkedin: linkedin.com/in/krupa-koestlineInstagram: https://www.instagram.com/kktconsultants/The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo's venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce.

The first SMS message was sent in 1992, but it's taken a while for messaging to become a standard communication and marketing channel for ecommerce brands.  Mobile commerce only really took off in the past decade as smartphones and ecommerce were widely adopted by consumers. According to Insider Intelligence, US mobile commerce will nearly double its share of total retail sales between 2020 and 2025. Postscript is a poster child of the mobile commerce trend. Founded in 2018, Postscript powers SMS for thousands of Shopify stores including brands like Native, Brooklinen, and Olipop. They use Postscript for everything from abandoned carts, to product drops, to 2-way customer support communication.In this conversation, Chris and Postscript President Alex Beller discuss Postscript's early days in startup accelerator Y Combinator (YC), where they were in the same cohort as Convictional. Alex shares why SMS has the potential to be a higher revenue-generating channel than email, how brands can leverage it more effectively, and best practices for the upcoming Black Friday Cyber Monday (BFCM) holiday season. Finally, Alex and Chris reflect on the challenges of scaling companies in a remote environment and how they each have grown as young leaders since their time at YC.  Looking for some more resources to level up your SMS game during BFCM? Check out Postscript's BFCM Planner here. Connect with Alex on Twitter and LinkedinConnect with Chris on Twitter and LinkedinCheck out PostscriptAbout Alex:Alex Beller is the co-founder and President of Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Olipop rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo's venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce and received his Bachelor of Arts in both Philosophy and Music from the University of Southern California.About Convictional: Convictional helps retailers add new brands and categories to their assortments, without any inventory risk. Learn more at convictional.com.

When we think about retention we rarely associate it with conversion rate optimization (CRO). As retention becomes a bigger piece of CPG, growth though your retention efforts becomes important to track. Amber Reyes from Kopari is joining today to teach us about their post-purchase flows and how they evaluate the effectiveness of replenishment flows.https://koparibeauty.com/How Kopari's email flows generate 2x revenue per session Amber explains why her role contains both acquisition and retention efforts We talk about what the goal of retention really needs to be and that it needs to be a revenue driver Amber explains the different types of emails that exist in their post-purchase flows  We go deeper on the emails that ask for a purchase and how Kopari sets those up Before using Repeat we were guessing on the right number of days to wait before sending but now we know  The dangers of over-segmenting email flows  The number one metric for post-purchase flows is total revenue but also breaking that into conversion and AOV Amber shares a few A/B tests and what they have learned The power of social proof emails to build credibility between purchases Why you need to be aware of cross platform touch points especially in post-purchase flows SMS drives more revenue on an individual send but email as a broader strategy is generating more revenue

“When I was younger I tended to think that I was an artist, and now I tend to think I'm more of an artistic collaborator… at least in my job. I'm certainly and artist at heart but when it's for work, it's not about me.” Calling all artists who are collaborators! Roman Molino Dunn is one of the leading music producers and film scorers in our industry. Not only is a multi-hyphenate himself, he works with multi-hyphenates in our industry. His approach is different from many who collaborate – and gives himself over completely to the artist who is hiring him. In this episode, you can listen to how a collaboration with a leading music producer would go. Roman also has some great stories about working with some of our favorite RuPaul's Drag Race queens like Peppermint and Pandora Boxx.  This podcast episode is all about expectations in collaboration and keeping our Ego in check – and Dunn certainly has that down to a science.  “It's not yours,” says Dunn. “And you should be okay to essentially scrap something and not being offended. What I mean is, you need to write music that you love so much that you're willing to submit it but not love it so much that you're not willing to change it.”  Roman Molino Dunn is an award-winning composer, Billboard-charting music producer (a.k.a Electro- point), and co-owner of Mirrortone Studios. His film and TV composing work includes Huracán on HBO Max, Snakehead (Samuel Goldwyn Films), Laser Candy (Netflix), Ru Paul's Drag Race All Stars (Para- mount+), Red Rocket (A24), Kid Correspondent (Participant) a Youtube Original, and the cult classic LGBTQIA feature film Bear City 3. Known for producing and mixing his own scores, in addition to a com- poser, as a film music producer and recording engineer he has most recently worked on The Card Counter (Schrader / Scorsese) and Ma Rainey's Black Bottom (Netflix). In 2021 he has worked on films that screened at three of the “Big Five” festivals: Cannes, Venice, and Toronto. TV networks that have used his work include HBO, E!TV, A&E, MTV, Oxygen, BET, Bravo, Netflix, Paramount+, VH1, Discovery, TLC, NBC, and NASCAR. Brands who have used his music include Burger King, PayPal, Marriott, Michael Kors, NBC, The Ad Council, Clinique, Snapple, Globe and Mail, Honeywell, Maserati, Tom Ford, Kopari, and many more. In addition to corporate and film music composition, as a music producer, he has worked with major and indie labels and Grammy-winning artists, including GLAAD-nominated al- bums, particularly with reality TV stars (Love & Hip Hop, Dr. Miami, Ru Paul's Drag Race, Real House- wives of New Jersey, Howard Stern, Bad Girls Club), and his productions and soundtracks have climbed both the Billboard and iTunes top 20 charts.  “Anytime I'm working on music, I should treat it as such… as art.” Learn more about your ad choices. Visit megaphone.fm/adchoices

With more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that's far more engaging than email.In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPostscript focuses exclusively on SMS and the Shopify ecosystem.Subscriber LTV and two-way engagement generate the most revenue.SMS is instantaneous and consumers are used to interacting with SMS as a two-way channel.Another major category for Postscript is support.To get started on SMS, start with acquisition.Get phone numbers collected compliantly from your site pop-ups.Include keywords call-to-actions and scannable QR codes in the packaging you send. Have a well-optimized welcome flow.Have a regular campaign cadence.Treat SMS like a VIP channel.The value of someone's SMS program is their subscriber LTV multiplied by the number of subscribers you have.Set benchmarks for acquisition rate, revenue per message, messages per subscriber, and unsubscribe rate.Subscribers should receive at least 5 messages per month.Acknowledge and embrace all the different company stages you are in.Featured Link:https://help.postscript.io/hc/en-us/articles/1260804681349-Create-Your-Postscript-Desktop-PopupRecommended Tools/App: Loomhttps://www.loom.comRecommended Podcast: The Trojan Horse Affairhttps://podcasts.apple.com/gb/podcast/introducing-the-trojan-horse-affair/id1200361736?i=1000550872351Today's Guest:Alex Beller is the co-founder and president of Postscript.Postscript is the most used SMS platform for Shopify merchants.Connect and learn more about Alex and Postscript here:Website: https://www.postscript.ioTwitter: https://www.twitter.com/ringmybeller Email Address: alex@postscript.ioThis episode's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company's brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that have kept up with the ways our lives have changed.Dig into who will be excited to buy your products before launching and focus on going after those customers.Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources.You have to believe in yourself and be relentless in everything you do for your business.Recommended App: Noislihttps://www.noisli.comRecommended Book: State of Terror by Louise Penny & Hillary Clintonhttps://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678Today's Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.Connect and learn more about Kate Swanson and Ensembl here:E-mail: Kate@getensembl.comWebsite: https://www.getensembl.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

If you don't have a community, you don't have a brand.In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBe in a group of people that are doing what you're doing at the level you are doing it.Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.The concept of a challenge is to take customers from point A to point B.When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community.Take the time to know your customers.Customers who had a great experience with your products and services do the selling for you in the community.Every product or service helps solve a certain problem.Marketing gets easier when you build a community.Recommended App: Lifetimelyhttps://www.lifetimely.ioRecommended Book: The Four Agreements by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreementsToday's Guest:Alicia Reynoso is an entrepreneur who founded the Challenge Makers.Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.Connect and learn more about Alicia and Challenge Makers here:Website: https://www.challengemakers.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODESend a minimum of 2 and a maximum of 5 email campaigns a week.When people don't get used to seeing you in their inbox, they are going to forget who you are.Make sure that your e-mail lists are segmented out properly.Diversify your campaign content.Send e-mails based on holidays whatever holiday is today- there's always something.Engage people and try to get them back to your brand using your subject lines.The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.Feature specific items from collection launches and do follow-ups.Offer a little discount on new products.Do not click-bait people. Build a brand while building trust.Create flash sales for your audience.Promote giveaways in e-mail formats."Refer-a-friend" is a great campaign idea.Move old products by using them as free products per purchase.Show off your best-sellers and their reviews in campaigns.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Building networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business.In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPartnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products.The most beautiful thing about partnerships is that there's an immediate direct return.You are planting invisible seeds while guesting on a podcast.Win-wins have infinite possibilities.Your network is your net worth.Recommended App: Looxhttps://www.loox.appRecommended Podcast: The Way I Heard It Podcasthttps://www.mikerowe.comToday's Guest:Dustin Riechmann is a marketing partner at FireCreek Snacks.FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.Connect and learn more about Dustin and FireCreek Snacks here:Website: https://www.firecreeksnacks.comProgram: https://www.simplesuccesscoaching.com/partnerThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

The cost of ad expenses is constantly going up, so there's never been a more important time to be creative and constantly testing where to get the best bang for your buck.In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECosts go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.Creative longer copy ads get people more engaged at lower costs.Tiktok is the fastest growing platform in the world that is still developing rapidly. Triller, a competitor of Tiktok, is also an opportunity for content creators.You can repurpose your contents from Tiktok to other platforms.Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.Google search brings great traffic.Find good people and give them the infrastructure they need to be successful.Every time you double, the way you operate has to change or you won't be able to scale to the next level.Everyone can figure out how to get working ads going, but the confidence to spend is very important.Recommended Apps: LanderLabhttps://www.landerlab.ioEight Sleephttps://www.eightsleep.comRecommended Audiobooks:Gym Launch Secrets by Alex Hormozihttps://www.gymlaunchsecrets.comCan't Hurt Me by David Gogginshttps://www.davidgoggins.comAtomic Habits by James Clearhttps://www.jamesclear.com/atomic-habitsToday's Guest:Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:Website: https://www.7figureentp.comYouTube: https://www.youtube.com/7FigureEntrepreneurPodcastInstagram: https://www.instagram.com/7figureentpThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Communities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need a story that will serve as proof.When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience.Community, word-of-mouth, and user-generated social proof are all tough to fake.Understand who your customers are and what their motivations are.This year video has become the default communication medium on the internet.You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try.Authenticity is a requirement for a community to work.Having a name for a community or the community members is a strong indication that you are doing it right.Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts.Push yourself out of your comfort zone a little. Be 1% better every day.Recommended tool/app: TextExpanderhttps://www.textexpander.comRecommended Audiobook:Locke & Key by Joe Hillhttps://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2Unf*ck Yourself: Get Out of Your Head and Into Your Lifehttps://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832Today's Guest:Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites.The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How's an entrepreneur like me supposed to grow my Shopify store?”.Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here:Website: https://www.kurtelster.comTwitter: https://www.twitter.com/kurtincPodcast: https://www.unofficialshopifypodcast.com This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Scaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results. In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results.Listen up and get ready to learn!KEY TAKEAWAYS FROM THIS EPISODEMake sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role.Making 3-year, 12-quarter plans is better than annual planning.CEOs should track sales, expenses, and budget variances regularly.Bring lessons, not baggage, from the past. Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap.Rocks are inputs, not outputs.If you keep doing what you've always been doing, you're going to get the same results, maybe even worse. Key initiatives are the new things you need to do over and above what you are already doing.When your business grows bigger, you need to upgrade to a new operating system.An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs.Growth is about hiring for your weaknesses. Scale is hiring for your strengths.No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on.Recommended Tool: Analog Day PlannerRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday's Guest:Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company.The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond. Connect and learn more about Ryan Deiss and The Scalable Company here:Website: https://www.scalable.coTwitter: https://www.twitter.com/ryandeissYouTube: https://www.youtube.com/thescalablecompanyThis month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEPartner up with marketers to offer manufacturing and fulfillment services.Explore Tiktok ads for direct sales.Give Amazon a shot.Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.You have to constantly make new creative or content on Tiktok.Good people are the core of everything.Recommended tool/app: Helium 10https://www.helium10.comRecommended podcast: Land of the Giants Podcasthttps://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420Today's Guest:Tance Hughes is the CEO of Southern Designs.Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.Connect and learn more about Tance and Southern Designs here:Website: https://www.southerndesigns.netLinkedIn: https://www.linkedin.com/in/tancehughesThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.In this episode, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESome of the most successful companies in the e-commerce space are marketing-driven companies.Paid media is a great way to start getting more eyes on your site.You can't take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.When making ads on Tiktok, use their tags, sounds, and filters.The most important thing in making Tiktok content is to make the first two seconds a huge attention grabber.Younger generations have already adopted Tiktok and now older generations are starting to adopt Tiktok.Tiktok content, being short and sweet, suits people's short attention span.Use Triple Pixel to track attribution since Tiktok's attribution is lacking. The more numbers that you can track, the more that you can plan for your future.Build a community and listen to your customers.Today's Guest:Chad Ross is the Founder and CEO of Dorsal BraceletsDorsal Bracelets is a lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.comTwitter: https://www.twitter.com/chadross_This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Today's second At the Table is all about Entrepreneur's Embodying Abundance with two of the more powerful entrepreneurs I know, Scout Sobel and Whitney Eckis. Scout Sobel is the CEO of Scout's Agency, the founder of The Emotional Entrepreneur, which is a podcast and bestselling book, and the co-host of the popular Okay Sis Podcast. The Emotional Entrepreneur hit #11 on Amazon for Women in Business and the Top 100 Charts for Entrepreneurship. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing, a creative communications agency based out of San Diego, CA. Eckis Marketing under Whitney's leadership has elevated brands such as Marriott, Hilton, Red Bull North America, Soul Cycle, SUJA, Kopari, RX Bar, Kendra Scott, and many others and continues to help brands elevate their business in the digital space. Her work has been featured in Entrepreneur, ESPN Radio, Forbes, and Modern Luxury. As a serial entrepreneur, Whitney has her hands in five businesses today but the one that is currently shining the brightest? Get Supr, an instant coffee brand fused with hemp so good you won't believe it's instant - for those seeking energy sans the jitters. Her sharp eye for the digital landscape combined with her entrepreneurial spirit makes her the go-to girl you call up when you are ready to dream big. Whether it is digital marketing, a product-based venture, or learning how to juggle multiple businesses, Whitney has the serial influence to get it done. Get Supr has been named the top start-up to watch in 2021 by Yahoo Finance!Scout's Links: Buy Scout's Book: The Emotional EntrepreneurScoutsAgency.comAgency InstagramScout's IGSubscribe to Scout's PodcastEmotional Entrepreneur IGScoutSobel.comCheck out Scout's Course on TeachableSubscribe to Okay Sis PodcastWhitney's Links:Whitney's Main WebsiteEckis Marketing - Whitney's Creative Communications AgencyFollow Whitney on IGFollow Eckis Marketing on IGGet Supr - WebsiteFollow Get Supr on IGSubscribe to Whitney's Podcast: Under the Influence

Today on The Brett Allan Show we have the wonderful film composer and musician Roman Molino Dunn. We dig into all the things that make the content we watch and enjoy, and how they make us feel. Music drives the world, bottom line and we chat about all that and more. How he completes a project, his intro into the business, best advice and more. Enjoy. ROMAN MOLINO DUNN IS AN AWARD-WINNING FILM COMPOSER, BILLBOARD-CHARTING MUSIC PRODUCER (A.K.A ELECTROPOINT), AND CO-OWNER OF MIRRORTONE STUDIOS IN NEW YORK CITY. HIS FILM AND TV WORK INCLUDES HURACÁN ON HBO MAX, RU PAUL'S DRAG RACE ON PARAMOUNT+, SNAKEHEAD (SAMUEL GOLDWYN FILMS), SEAN BAKER'S RED ROCKET (A24), KID CORRESPONDENT ON YOUTUBE ORIGINALS, ALL HAIL BETH ON BRIC TV, AND THE CULT CLASSIC LGBTQIA FEATURE FILM BEAR CITY 3. AS A FILM MUSIC PRODUCER AND RECORDING ENGINEER HE HAS MOST RECENTLY WORKED ON THE CARD COUNTER (SCHRADER / SCORSESE) AND MA RAINEY'S BLACK BOTTOM (NETFLIX). IN 2021 HE HAS WORKED ON FILMS THAT SCREENED AT THREE OF THE “BIG FIVE” FESTIVALS: CANNES, VENICE, AND TORONTO.BRANDS THAT HAVE USED HIS MUSIC INCLUDE BURGER KING, PAYPAL, MARRIOTT, MICHAEL KORS, NBC, THE AD COUNCIL, CLINIQUE, SNAPPLE, GLOBE AND MAIL, HONEYWELL, MASERATI, TOM FORD, KOPARI, AND MANY MORE. TV NETWORKS THAT HAVE USED HIS WORK INCLUDE HBO, E!TV, A&E, MTV, OXYGEN, BET, BRAVO, NETFLIX, DISCOVERY, TLC, NBC, AND NASCAR.AS A MUSIC PRODUCER, ELECTROPOINT, HE HAS WORKED WITH MAJOR LABELS AND GRAMMY-WINNING ARTISTS, PARTICULARLY WITH REALITY TV STARS (LOVE & HIP HOP, DR. MIAMI, RU PAUL'S DRAG RACE, REAL HOUSEWIVES OF NEW JERSEY, HOWARD STERN, BAD GIRLS CLUB), AND HIS PRODUCTIONS AND SOUNDTRACKS HAVE CLIMBED BOTH THE BILLBOARD AND ITUNES TOP 20 CHARTS. ROMAN IS ALSO THE FOUNDER OF THE MUSIC SOFTWARE COMPANY THE MUSIC TRANSCRIBER AND ALSO A CO-OWNER OF ANTARES, MAKERS OF AUTO-TUNE.Follow Us On Social Media!Twittertwitter.com/@brettallanshowIGhttps://www.instagram.com/brettallanshow/FacebookFacebook.com/brettallanshowNOW ON YOUTUBE!https://www.youtube.com/channel/UChHLbnRKmqYmZ4Xl24v3d7ALeave Us a Review!https://podcasts.apple.com/us/podcast/id1486122533?

In Ep. 39 of Earned, Conor sits down with a true industry titan: Susan Kim. Now the CEO of fast-growing, coconut-powered skincare brand Kopari Beauty, Susan previously led the marketing divisions of influencer-favorite brands Huda Beauty and Benefit Cosmetics. We start by learning about Kopari's focus for 2022, and Susan shares why she's prioritizing top-of-funnel brand awareness and articulating the brand's DNA. We then dive into Susan's global marketing experience at Benefit, hearing how it helped shape her approach to the diverse U.S. market. Next, we discuss Susan's time at Huda Beauty, and she emphasizes the importance of understanding your community. Circling back to Kopari, Susan reveals the key opportunities that have contributed to the brand's impressive growth. We explore Kopari's strategies for driving organic awareness, and Susan explains why brands must build a strong foundation prior to testing out different tactics, before sharing her thoughts on traditional advertising. Finally, we hear about Susan's authentic leadership style, and close the show by unpacking Kopari's sustainability-focused rebrand.

See what your new favorite podcast is all about with this taste of Lick the Spoon. __________ Links to stuff we talked about: Beth's favorite pillowcase | Ettitude - https://www.ettitude.com/products/bamboo-lyocell-pillowcase-set?variant=39704717230128 (https://www.ettitude.com/products/bamboo-lyocell-pillowcase-set?variant=39704717230128) Jayme's (current) favorite natural deodorant | Kopari - https://koparibeauty.com/products/coconut-deo (https://koparibeauty.com/products/coconut-deo) No poo hair care method | https://therighthairstyles.com/no-poo-method/ (https://therighthairstyles.com/no-poo-method/) __________ __________ Join the Geriatric Millennials Community! Instagram: https://www.instagram.com/thegeriatricmillennials/ (@thegeriatricmillennials) Facebook: https://www.facebook.com/TheGeriatricMillennials (facebook.com/TheGeriatricMillennials) Theme music by https://open.spotify.com/artist/2FDDxS1r0AdQzitRtjqdsb?si=CequncluSXuIuia7gu1UWg (The Finley Ghost) __________ Connect with Beth: Instagram: https://www.instagram.com/eransofar/ (@eransofar) Instagram: https://www.instagram.com/paperwhale_/ (@paperwhale_) paper whale: https://www.paperwhale.com (www.paperwhale.com) Connect with Jayme: Instagram: https://www.instagram.com/justenjoyjayme/ (@justenjoyjayme) Facebook: https://www.facebook.com/jayme.jones.75 (facebook.com/jayme.jones.75) __________ Beth and Jayme are long time friends and geriatric millennials. Relish in their unique perspectives as you workout, commute, fold laundry, or just need a break from the reality of this timeline! Listen in as they tell stories, discuss every topic under the sun, and just enjoy being in conversation with a friend. Designed to be the soundtrack for the mundane.

“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD“The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPODWe Speak About:[00:30] Casper's cross-selling email strategy [02:48] Kopari's SMS outlineGrab this email from Casper and this SMS outline strategy from KopariIn today's episode of fantastic emails and texts, we're looking at content from Casper and and KopariCasper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare productsCasper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from KopariIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Casper email example: https://twitter.com/KAEBEEBUI/status/1438852815363923971Where to find Kopari's SMS with UGC: https://fantastictexts.com/beauty/

**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**   “Shoes the way they always should have been” is the idea behind Kizik. In part 1 of this feature, we have Monte Deere, CEO of Kizik, a brand that provides hands-free shoes. Kizik also has a parent company called HandsFree Labs. At HandsFree Labs, they create technologies that allow a person to step into shoes without using their hands or tying their shoelaces. Montee had worked in the legal services industry before he got into the business. However, he was fascinated by his friend Mike's shoe technology and its potential in the multi-billion dollar shoe industry. In the first half, we discussed the following: * His gratefulness for Alex, who is the Chief Marketing Officer of the company * Overview of the parent company HandsFree Labs and Kizik * What was his motivation for the brand * His background in the law and service industry * His wife's reaction Join Ramon Vela and Monte Deere as they break down the inside story on The Story of a Brand. For more on Kizik, visit: https://kizik.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy's, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**   If you can find the mission in what you're doing, it makes all the difference, says Monte Deere, the CEO of Kizik. In the second part of this feature, he shares his experiences at a legal education seminar that eventually inspired him and how the possibility of helping others with this universal hands-free technology led him to this journey. He says that in business, there are ups and downs. For example, their brand had a difficult time last spring during the pandemic, but Nike's partnership was a success. He wants his shoes to be accessible to as many people as possible. An outward focus and the ability to reach out and touch a lot of people have been exhilarating. We talked about: * What led him to his entrepreneurial journey * Successful partnership with Nike * Hands-Free Lab and technology * Why they wanted their own brand, Kizik * His advice for someone moving to business * Their hero products and new ones Join Ramon Vela and Monte Deere as they break down the inside story on The Story of a Brand. For more on Kizik, visit: https://kizik.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy's, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**   “People are looking for transparency these days,” as said by Doug Lynch, Co-Founder of Zenkai Sports. In the second half of this feature, Doug mentions the unique qualities of their products. He highlights that they want to make athletes cooler, and that's why their products repel water. Their brand looks at the performance side as well as sustainability. He lists out their apparel for both men and women. He then talks about compostable, biodegradable packages that they use. Finally, he speaks of his belief in Kaizen, which is a Japanese philosophy for continuous improvement. He shares his new plans to form a partnership with Cycling Canada, sending apparel for Tokyo Olympics, NHL officials, and other organizations. We discuss Unique things about their products; Feedback from customers; Who is their audience; Cotton over synthetic for avoiding skin allergies; Best selling products at Zenkai Sports; What technology they use; Mentions Kaizen philosophy; What are their plans for the future; Need for transparency in present times; Where to find Zenkai Sports; and so much more. Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand. For more on Zenkai Sports, visit: https://zenkaisports.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy's, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Daasity, and Honeycomb**   A new age eco-friendly performance brand - this is Zenkai Sports. In the first part of this feature, we have Doug Lynch, Co-Founder of Zenkai Sports, a twenty-first-century sustainable apparel brand. Doug completed his high school education and made a career in ice hockey. However, it was after retirement that he had to enter the workforce. During his athlete days, he learned soft skills like teamwork, time management, competitiveness, and so on, which helps him in business today. But instead of working for others, he wanted to own his destiny, so he was motivated to start Zenkai Sports. In part 1, we talk about: The support he got from his father; What is Zenkai Sports; His background from the sports side; What brought him to entrepreneurship; How soft skills help in business; Having sheer determination when facing adversity; Why the apparel industry; What his Dad taught him; How they evolved this brand; and so much more. Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand. For more on Zenkai Sports, visit: https://zenkaisports.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy's, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Daasity, and Rockerbox**   In the first half of this Feature, we have Courtney Klein and Grace Kapin, the co-founders of Storq, a brand that offers maternity essentials in easy-to-shop bundles that keep expecting mamas looking and feeling like themselves. Maternity can be an extraordinary time in a woman’s life. It is also one of the most challenging and complicated times of their lives, both mentally and physically. Clothing is one aspect of the maternity journey that can also affect a mother’s self-esteem and emotional well-being. How you look determines how you feel, which Storq aims to improve with their maternity clothing. In part 1, we discuss: What Storq is about; How they were inspired to create Storq; Why maternity clothes are important; How Storq comes with a huge responsibility; The evolution of Storq into postpartum; Why they chose to use real pregnant women as models; How they are more than an apparel company; and so much more. Join Ramon Vela, Courtney Klein, and Grace Kapin as they break down the inside story on The Story of a Brand. For more on Storq, visit: https://storq.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix, Daasity, and Rockerbox**   In the second half of this Feature, we sit back down with Courtney Klein and Grace Kapin discussing how Storq functions on a deeper level. Maternity and postpartum are difficult to go through, so customers shape Storq into what it is. From selecting fabrics to the choice of models, everything is catered to create an appealing atmosphere for pregnant women, making them comfortable and at home. In part 2 we discuss: Why they spend time perfecting their clothing; How maternity is not a seasonal experience; How their products try to become a permanent solution to problems; How they broke away from traditionally done apparel; How customer feedback helped them shape their brand; How clothes influence people’s feelings; and so much more. Join Ramon Vela, Courtney Klein, and Grace Kapin as they break down the inside story on The Story of a Brand. For more on Storq, visit: https://storq.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*   In the first part of this Feature, we sit down with George Cook, CEO and Co-founder of Honeycomb Credit, a debt crowd-funding website where independent business owners can raise capital from their customer base, other business enthusiasts or fans. “Bringing the community banking model back in a more tech-enabled and scalable way.” This concept paved the way for George and his partner Ken Martin, Co-founder, to establish Honeycomb Credit. This is their story. In part 1, we discuss: What made George jump-start Honeycomb; A broad overview of the company; Honeycomb Credit’s pandemic story; Why companies are pulling back from traditional online lenders and banks; What attracted George to the community model of banking; How customers are your best investors; The advantage of crowd-funding versus giving up equity; Why companies see an increase in revenue using this model; Who Honeycomb Credit is for; and much more. Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand. For more on Honeycomb Credit, visit: https://www.honeycombcredit.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*   In the second half of this Feature, we once again sit down with George Cook, CEO, and Co-founder of Honeycomb Credit, to explore more ideas around small business funding. “We set out to democratize fundraising,” – says George. This message resonates with many people and helps make Honeycomb a largely successful crowd-funding platform. In part 2, we discuss: How Honeycomb guides you in funding your business; What the best practices for promoting a business are; How points of alignment help in appealing to customers; What companies should do to prepare for a campaign; Women-owned and minority-owned businesses; Some myths about crowd-funding; and much more. Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand. For more on Honeycomb Credit, visit: https://www.honeycombcredit.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

Friends! Since we recently relaunched the podcast with a brand new cohost (Kennesha!) and a brand new producer (Brenna!), we wanted to host an Ask Us Anything episode so that you could get to know our team a bit more. You - our listeners - submitted questions, and we loved getting to answer them! In this episode, we’re talking about mission in the “ordinary” days. We’re talking boundaries with technology. We’re jumping into how to wait + rest well. We’re touching on Sabbath, motherhood (be sure to listen to the GATG podcast episode with Cheryl Luke for more), and fighting discouragement. Plus, we’re each sharing some things we’re currently loving, linked below. Listen in. We pray this conversation leaves you equipped to keep running, right where you’re at. God is mighty in you, gal. Let’s go! Kennesha is loving: Malt Oak Milk Eminence facial oil Jess is loving: Kopari natural deodorant Brenna is loving: Sinful Colors Endless Blue nail polish The Bible Recap by Tara-Leigh Cobble Dermalogica Precleanse oil

**This episode is brought to you by MuteSix and Daasity**   In the second part of this Feature, David Fudge, Co-Founder of Aplós, talks about its advantages and its approaches to get into the industry. Operation and supply were a problem for them during the COVID situation. He mentions that they regularly faced ups and downs. He likes brands with a strong point of view. The reason being, a brand that is a bit polarizing can build a strong connection with the target audience. He advises brands to have a personal connection. David believes that if a brand wants to make an impact, then it must think beyond selling. We discussed: How does it feel like to have a team open to this new perspective; Challenges faced by their disruptive brand; His previous experience and learnings; His advice for new entrepreneurs; Where to find products; How customers get motivated; and so much more. Join Ramon Vela and David Fudge as they break down the inside story on The Story of a Brand. For more on Aplós, visit: https://aplos.world/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by MuteSix and Daasity**   For the next generation of wellness-minded consumers - Aplós brings plant-based adult beverages to its consumers. In the first part of this Feature, we have David Fudge, Co-Founder of Aplós, a company that provides hemp-infused, non-alcoholic spirits that uplift you without the adverse effects of alcohol. David's first full-time job was at MTV. He is very grateful to them for the experience he gained. For the last 15 years, he’s worked with consumer brands. He launched Aplós in December 2020. He developed a simple yet better alcohol alternative. His team thinks like a consumer and creates things he would want to see in the market. In part 1, we discuss: The support he received from others; What he did before Aplós; Outline of the company; His opinion on alcohol and socializing; Why Millennials are the optimization generation; The ingredients and what’s the meaning of Aplós; Their vision of functional plant-based alcohol alternatives; and so much more. Join Ramon Vela and David Fudge as they break down the inside story on The Story of a Brand. For more on Aplós, visit: https://aplos.world/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by MuteSix and Daasity.**   In the second half of this Feature, Claudia Harvey, founder of Dig It, explains how to use experiences for the next opportunity. She talks about her fearlessness as well as her nervousness. When she was young, her goal was to make money. So, she keenly observed people who were making money. She got into sales, where her mentors guided her. This and more were a blueprint that helped her realize her ability to influence people and gain valuable experience. She talks about the need to find something special. Then shares her idea on reconnecting during the pandemic. We discussed: Unique experiences; Her thoughts on the past; What she learned from her mentors Jack and Ellen; Her blueprint for success; Why niche is important for a company; Her reflections on life in the pandemic; What products they have; Other businesses she is working on; and so much more. Join Ramon Vela and Claudia as they break down the inside story on The Story of a Brand. For more on Dig It, visit: https://digitapparel.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by MuteSix and Daasity.**   Stylish yet very functional and practical - that's what Dig It products are. In the first part of this Feature, we have Claudia Harvey - Founder of Dig It, a brand that provides protective outdoor wear and protective products for women and families. Claudia had a demanding corporate job. She was a wife and a mother of 3 children, but she wanted more. She decided to move to entrepreneurship after realizing that she would not find what she truly wanted through her corporate life: Strength, Balance, and Harmony. It took her nearly 10 years to make the transition. She shares how she did it and why it was worth it. In part 1, we talk about: People who supported her; Overview of the brand; Why she started this business; The need for strength, balance, and harmony in life; Partnership with Dragon's Den; Her suggestion to avoid negativity; What is her advice to people like her who are looking for balance; Took 10 years to change; and so much more. Join Ramon Vela and Claudia as they break down the inside story on The Story of a Brand. For more on Dig It, visit: https://digitapparel.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency, Omnisend, and Daasity.**   In the second half of this Feature, we have John Sherwin, Co-Founder of Hydrant, sharing how Finding the right people - is important for success. He talks about his job and how he moved to New York for the company, and how he came across Hydrant's other co-founder. They took longer than expected, and on top of that, the pandemic has impacted in some way or the other. He also discusses packaging. Hydrant's products have single-use plastic, which is good for the environment. In part 2, we ruminate on: How switching to sustainable things can help the environment; What job he did and why he left Silicon Valley; How he meets Jai in the journey; How pandemic affected the business; Places where Hydrant is available; What are the ingredients; How they make their products; What flavors and options consumers get; His advice for the audience; and so much more. Join Ramon Vela and John as they break down the inside story on The Story of a Brand. For more on Hydrant visit: https://www.drinkhydrant.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend and Daasity.**   Make that change - that's what Hydrant works towards. In the first part of this feature, we have John Sherwin, the Co-founder of Hydrant. Hydrant a health and wellness brand located in New York. John graduated from the University of Oxford. As a college student, he experienced the effects of dehydration. He became fascinated by the science of hydration, how it worked, and why it was beneficial to the human body and performance. In this episode, he shares the inspiration for starting Hydrant and how Hydrant's products are made, keeping both hydration and immunity in mind. In part 1, we discuss: When people supported and believed him; A brief overview of the brand; What kind of feedback they receive in pandemic time; What was the concept behind the company; How were his dehydration experience; His idea and personal experience; What sorts of ingredients the product contains; How one can learn about over-hydration and dehydration; How they maintain sustainability; and so much more. Join Ramon Vela and John as they break down the inside story on The Story of a Brand. For more on Hydrant visit: https://www.drinkhydrant.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Daasity**   In the second part of this Feature, we check back in with the brand, Flow Alkaline Spring Water, and how they’ve been killing it. Founder and Executive Nicholas Reichenbach shares the new flavors, packaging innovations, and going public with us. As Flow expands the number of flavors, we could expect new delicious flavors coming soon, such as Meyer Lemon, Blood Orange, and Pomegranate. Just like all Flow drinks, the new flavors are made with all-natural ingredients and no industrial processing on the water. Join Ramon Vela and Nicholas and listen to how Flow is changing the water game. In part 2, we discuss: Becoming more aware of our health and environment; Making the world more sustainable; Why go public; The growth of Flow; Talking about Flow ambassadors; and much more. For more on Flow Alkaline Spring Water, visit: https://flowhydration.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Daasity**   For today’s Feature on The Story of a Brand, we’re bringing you a special update from the brand Flow Alkaline Spring Water. Founder and Executive Chairman, Nicholas Reichenbach, comes on the show today to tell us about Flow's future, its flavors, and their going public transaction. One of their most important news consists of their strides in recyclable packaging. As Nicholas mentions in the episode, “We put it into a Tetra Pak, which is primarily made from plant-based material…our package is actually made from trees and paperboard. We also use plant-based sugarcane to replace plastic for our lid and some of our inner liner. Now we're trying to push the envelope in product innovation to make this at 70 percent compostable today, but one hundred percent recyclable.” Not only is Flow Alkaline Spring Water good for you, but it’s also good-for-you packaging for the planet. In part 1, we discuss Nicholas’s mentor experience; How Nicholas found his new CEO; New innovations in recycled packaging; Delving into the flavors of Flow, COVID Impacts, and much more. Join Ramon Vela and Nicholas as they break down the inside story on The Story of a Brand. For more on Flow Alkaline Spring Water, visit: https://flowhydration.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

Naturals brand Kopari Beauty—best known for its use of coconut as a hero ingredient—is tapping the wealth of benefits that CBD promises in both wellness and personal care. Jeremy Lowenstein discusses his company's use of a unique cold pressed CBD powder and how CBD and coconut make a perfect pair.

If you really want to do something, don't let what you don't know hold you back—you'll learn along the way.  It's about hustle, and going after what you want. And if anyone knows this, it's Gigi Goldman & Kiana Cabell, co-founders...

Welcome back to the Here for Her podcast and this week is the first of our interview series and boy did we pick a good one! We sit down with the Kopari Beauty co-founders Kiana Cabell & Gigi Goldman to hear all about their vision of starting a successful coconut beauty brand, even when people doubted the idea. We dive into their productivity tips, morning and evening routines, the development of revolutionary beauty care, how to balance business with motherhood, and SO much more! KOPARI GIVEAWAY DETAILS:Win yourself a Kopari Beauty care package including 8 of our favourite products by...1. Following @KopariBeauty & @hereforherpodcast on instagram2. Rate, review and subscribe to the Here for Her podcast3. Tag some friends and comment your favourite part of this episode on our recent instagram post! Contest closes Sunday June 9. WILs:Alex -Smash & Tess Romper Alex's La Vie en Rose bathing suitNatalie -Natalie's La Vie en Rose bathing suitbasd body care coffee scrubFollow us on Instagram! @hereforherpodcast@natalie_adele@honestly_alexandraInterested in speaking? Email us at hereforherpodcast@gmail.com!

Just a few years ago, Gigi Goldman was a stay-at-home mom and like so many busy moms, Gigi rarely had time to devote to any kind of beauty routine so she kept it simple and natural. The coconut oil that she used in the kitchen was her secret go-to multi-tasker. The more she used coconut oil, the more she realized that its beauty benefits were simply too good to ignore.  Gigi brought the idea of developing coconut oil specifically for beauty use to her husband who worked in the beauty business and they got to work sourcing and developing the purest coconut oil on the planet. They connected with their partners James Brennan and Kiana Cabell, fellow beauty and wellness enthusiasts, and (ta-da!) Kopari was born! In this episode we talk about Kopari's new launches such as their sunscreen and deodorant as well as their projects, one of which includes giving back to the people of the Philippines where they source their coconuts. Follow Gigi at @gigi.goldman and Kopari @koparibeauty.  Stay up-to-date with us at @lovebeautywellnessfestival and be sure to follow The Golden Elixir at @shopthegoldenelixir.