Podcast appearances and mentions of mark magnacca

This is episode 701. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Mark Magnacca, President and Co-Founder, Allego, Inc. and Mark Lonzo, Director of Sales Development at The Hillman Group. MARK MAGNACCA'S TIP:  "To take your sales career to the next level, pick a philosophy. In the same way that there's lots of great philosophies out there in terms of how to grow your business, how to be consultative, the key is to try to find one that you can actually follow. Trying to mix and match or mix religions, so to speak, is a lot harder than to pick one approach that you believe in and that you can hold onto and stay with over the long term." MARK LONZO'S TIP: " I have a sign in my office that says, “If we're not changing, we're dying.” Always look for ways that you're always changing and evolving as a person. Don't become stagnant in your career. Always look for ways to improve. It's a constant self-improvement process that you need to engage in."

  In this episode, Mark emphasizes that Allego is an enablement platform designed to support sellers throughout their journey, from onboarding to product launches and digital selling. He encourages listeners to explore the potential of digital salesrooms as a crucial part of their digital transformation. As organizations adapt to the evolving sales landscape, embracing tools like DSRs is essential for staying competitive and meeting modern buyers' needs.

Join host Mark Magnacca in a dynamic conversation with Alycia Anderson, the Senior Director of Sales Enablement and People Development at Total Expert, a remarkable leader with a track record of academic excellence. Alycia's impressive journey blends her expertise in people development, sales enablement, organizational development, employee engagement, and team performance, all of which reflect her deep passion for continuous learning and employee growth. With over 15 years of successful experience in delivering award-winning programs and fostering opportunities for individuals to excel in their careers, Alycia is a true advocate for creating the best possible employee experiences. In this episode, Alycia shares her transformative vision and leadership style that has reshaped the landscape of sales enablement at Total Expert. She draws on her academic background, specializing in educational psychology, to design learning experiences tailored to how adults learn best. Alycia's approach focuses on enhancing the mental, emotional, and physical experiences of learners, ensuring that information is not just absorbed but effectively applied. Discover how Alycia's visionary perspective aligns with Total Expert's goals, allowing her to develop a comprehensive enablement strategy that bridges gaps and drives the company toward its objectives. Furthermore, Alycia dives into the importance of data-driven decision-making, highlighting the exceptional insights gained from a comprehensive modern revenue enablement solution. With detailed analytics and reporting, Alycia and her team can identify what's working and what needs improvement, enabling them to continuously refine their approach and deliver impactful solutions.

"When you work as a team, you're doing the part that you are uniquely qualified to do and you're leveraging the unique talents of the team." - Mark Magnacca in today's Tip 1492 Do you work as a team? Join the conversation at DailySales.Tips/1492 and be sure to follow EnableMinutes! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

Today's guest, Mark Magnacca, has spent the last 20 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. We're covering the importance of selling through visuals, sales training and so much more.Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating sales enablement technology into their sales process. He has worked as a presentation coach with a wide range of financial service companies. Mark is the co-author of “Mastering Virtual Selling”- Orchestrating Sales Success and author of “So What? How To Communicate What Really Matters to Your Audience.” His work has been featured in numerous media outlets including CNN, Fox TV, The New York Times and USA Today.Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Mark Magnacca, Co-founder and President at Allego, a leading all in one sales enablement platform joined us in this episode to discuss more on what it takes to drive sales enablement best practices for B2B teams: Key topics covered: Allego's journey and its recent innovations Sales enablement trends in B2B Sales strategies that work better in B2B The future of salestech and B2B sales

I discovered today's guest through the high praise of a previous episode's guest, Mark Magnacca. In that episode, Mark gave examples of Catherine Tindall's exceptional relationship building skills and how his experience as a client of her CPA services has far exceeded his expectations. I knew immediately I needed her on as a guest to share how she stands out and to share her magic with the She Sells Community. Catherine is a CPA specializing in advanced tax reduction who proactively works with clients to reduce what they pay in tac while supporting their greater wealth building and life goals. She aids successful entrepreneurs and business owners through this process through tried-and-true systems and automation that have changed the way she does business and has improvedthe lives of her clients. In today's episode, Catherine shares with us how making small adjustments in your business process can allow you to make stronger connections with clients and potential clients while making things easier and smoother for you as an entrepreneur.   Show Notes: [2:36] - Catherine realized when she had her daughter that she had to treat her day to day life like a system. [4:31] - Catherine shares her background as a CPA and why she was drawn to having her own practice. [5:39] - She noticed the hiccups and client relationships in other firms not flourishing. She wanted to streamline things through systems. [7:43] - When beginning, Catherine had not ever been trained in sales. [8:47] - In her role as a CPA, trust is a crucial element for clients. [10:18] - When interacting with others, she assumes it will be a lifelong relationship. [11:44] - Catherine describes her initial system for beginning work with a new client. [13:23] - Systems should be developed to make things move smoothly and it can feel very empowering. [14:40] - Map out the details for a perfect client experience. [16:15] - One of the little things you can do is make people feel seen. [17:53] - Catherine describes some of the work she does for clients in her practice. [20:01] - The goal is to find the right professional for someone and sometimes that isn't Catherine. [22:28] - Put the very next step on the calendar, even if it seems like a simple step. [23:52] - What does onboarding look like for Catherine's firm? [25:30] - Catherine has a system set up on her calendar that automatically populates when onboarding new clients. [27:42] - Do the things you are really good at and sub out everything else.   Connect with Catherine: LinkedIn Dominion Enterprise Services   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page    

When it comes to virtual selling, we are all or all have been in a place where it is absolutely necessary. Due to the Covid-19 pandemic, virtual buying and selling has become the method of choice and with information constantly at the buyers' fingertips, the sales process is different. In this community, we want to sell from the heart with heart and it might feel impersonal in a virtual setting. But today's guest shows us that it can be even more personal than before.   Mark Magnacca is the co-founder and President of Allego, one of the world's leading sales learning and enablement platforms. We first connected through a mutual friend and client and have known each other for many years. The lessons I have learned from Mark have been powerful and the content he provides in this interview is extremely valuable no matter what industry you are in. Mark is also the co-author of several books, but today we zoom in on Mastering Virtual Selling.  Show Notes: [3:22] - Mark shares the inspiration behind his most recent book as the change in selling due to Covid-19. [4:47] - Mark had already brought remote working to the company years prior to the pandemic. [6:38] - It is about the buyer and not about what you want. [8:31] - Ask your clients, employees, or teammates their preferred mode of communication. [10:02] - Geographical location makes a difference in meetings as well. [12:06] - The more you can do to elicit the knowledge of what buyers want, the more power that you have. [13:44] - What if buyers follow a journey that is different from the way the sales funnel is organized? [15:26] - Mark demonstrates the power of information with LinkedIn. [17:06] - The salesperson is a guide and that is a mindset shift. [18:42] - Mark describes a recent buying experience that blew him away. [21:36] - The differentiation isn't the technology, it's the way you use it. [24:10] - Mark took the core message of branding to a different type of audience. [25:16] - It doesn't have to be unique. The value is in customization to your subset. [27:29] - The momentum in relationship building creates an opportune time to close a sale. Waiting too long will cause that energy to dissipate. [29:22] - Trial closing is a strategy that will help create a balanced relationship. [31:10] - Both people in a relationship must want something to make it happen. Oftentimes the balance is not 50-50. [33:25] - Go where you are wanted to avoid chasing the sale. [35:14] - Lack of self worth is one of the reasons many women avoid going into sales. Do it a different way. [38:15] - If you are a parent, don't underestimate the power you have in shaping your child's mindset. [40:42] - Mark shares some things he has learned from his own children. Connect with Mark: Mastering Virtual Selling Website Mark Magnacca on LinkedIn   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

Mark Magnacca is the President and Co-Founder, Allego, Inc. and co-author of Mastering Virtual Selling: Orchestrating Sales Success. On today's episode we start off with a great definition of virtual selling. Being a great virtual seller means understanding a prospect's mindset when you are not meeting with them in person. Which has always been the case with sales. That's where the difference is made. It's not just what you do in front of the buyer. As Mark and I dig into in our conversation, it's what you think about, plan and do when you're not in front of the buyer that makes the difference. As Mark says Virtual selling is learning to be a maestro (master) at orchestrating all the moving parts in the buying process to achieve the outcome you want. We get into all how you can become that maestro and much much more. More on Andy: Connect on LinkedIn Pre-Order Andy's new book on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Welcome to the first episode of Tenbound Research Labs hosted by Derrick Williams. A special series purely focused on researching the best technology tools out there that companies are using to drive Sales Development success.Mark Magnacca, President and Co Founder at Allego, Inc and Co Author of Mastering Virtual Selling: Orchestrating Sales Success kicks off this special series with an insightful and value packed episode.Derrick and Mark kick off the episode by diving into Mark's career path - Mark shares his experiences cold calling in a low tech environment at the start of his career and some of the massive shifts he has witnessed on his journey. Mark shares his thoughts on topics like post-pandemic selling, building virtual sales relationships and keeping front line reps engaged in today's world. Derrick and Mark detail how the Allego platform empowers teams and how they ensure the success of their clients - incredibly valuable info for anyone looking for the right technology partners to supercharge their efforts.Enjoy the inaugural episode of Tenbound Research Labs! NEW Research Report Sales Development Benchmarks 2021. Grab full report here: https://tenbound.mykajabi.com/research_report NEW BOOK: The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting

Orchestrating Sales Success with Allego Co-Founders Mark Magnacca & Yuchun Lee Welcome to Sales Tech Podcast, the show that talks about sales technology, what's working, what's not, and where the industry is going. In this episode, Thom sits down with Mark Magnacca and Yuchun Lee, co-founders of the sales enablement software platform, Allego. Allego ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world.  Today, Thom talks to Mark and Yuchun about what inspired them to launch Allego and the incredible growth they've seen this past year despite the global pandemic. Mark and Yuchun speak to the power of video and how they are getting their clients to embrace this tool as part of their tech stack. They talk about the book they recently released, Mastering Virtual Selling, and what they are seeing currently in the world of sales technology. Finally, Mark and Yuchun provide best practices for sales professionals to fully take advantage of sales technology and speculate on what the future holds for this exciting industry. What We Covered: 00:39 – Thom introduces today's guests, Mark Magnacca and Yuchun Lee, co-founders of the sales enablement software platform, Allego 01:12 – Mark and Yuchun share the origin story of Allego and speak to some of the incredible capabilities they've been able to achieve recently  04:53 – What Mark and Yuchun are doing to help get clients to embrace the power of video 06:18 – Mark and Yuchun speak to what inspired them to write a book on Virtual Selling  12:46 – What Mark and Yuchun see in the world of sales technology  16:13 – Best practices companies can utilize to get sales professionals to utilize their sales tech stack  20:12 – Mark and Yuchun speculate on the future of sales tech  24:00 – The best tip Mark and Yuchun would give to sales professionals  25:49 – Thom thanks Mark and Yuchun for joining the show and let's listeners know where to connect with them  Tweetables: “I would say that the pandemic actually has helped our business quite a bit because it has opened the eyes of folks that there's a possibility out there that you can be successful in selling and do that not in person but in addition to in-person.” (03:59) (Yuchun) “Video is a unique form factor. If you think about it, it's kinda the closest thing to the way most of our brain works, with visual imagery and sound and movement. So, why not use something that is similar to the way we learn anyway?” (07:00) (Mark) “I began to realize that there's this flow. And, when done properly, salespeople can orchestrate and use their time way better by setting the stage before you get on a live Zoom call.” (11:43) (Mark)  “In the area of sales enablement, regardless of what kind of technologies or vendors or tools you have, you really have to solve a set of problems. And they are very straightforward. You gotta help onboard effectively. You've gotta be able to launch product successfully. You've got to make sure the seller can access important content to share with their prospect. You've gotta make sure sales managers can coach sellers properly and lastly you've got to be able to engage your buyers virtually.” (13:47) (Yuchun) “Part of the entire ethos of our business is all about customer success and we're known in the market for that. ” (18:53) (Yuchun) Links Mentioned: Mark Magnacca on LinkedIn Yuchun Lee on LinkedIn Allego Mastering Virtual Selling Book Benjamin Zander's TED Video ‘The Transformative Power of Classical Music Crystal Knows

"We have been a sales-centric company from the beginning, and what we've done for benefit of our sales organizations is help them be buyer-centric." - Mark Magnacca in today's Tip 919 What's your thought about this? Join the conversation at DailySales.Tips/919 and check out the full interview with Mark and Yuchun! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

This interview with Tim Kasida Strategic Partnership Executive at Allego. Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation.  At Allego Tim runs a team focused on sales to and through Sales Training & Sales Optimization Services companies.  Tim graduated from Northeastern University, in Business with a technology/engineering focus.During this interview we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping  sales and service teams. ***   Receive Allego's E-Book: Demystifying Sales Enablement E-Book: click hereAbout Allego:The Allego Story: How Collaboration and Technology Disrupted a MarketAllego's mission is to ensure that people have the skills and knowledge they need to succeed at work.Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform training and how people learn at work. Together, they invented a new approach that uses mobile technology and interactive video to deliver learning, communication and collaboration at the moment of need. In the process, they redefined online training and disrupted an entire market.The two innovators had known each other for fifteen years when an “aha moment” at a training session led to their collaboration. Yuchun is a software executive who, prior to Allego, co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and $500 million sale to IBM.Mark is an accomplished author, speaker, trainer and former financial advisor. Before Allego, he helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc., a leading sales and presentation training firm.The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Part of the training required salespeople to practice their delivery and Mark thought there was a way to leverage this new mobile device.“We were flying everyone in for training. I thought, why don't we have everyone record their presentation on their new iPad instead, upload it and share it with their managers for certification?” recalled Mark. “I didn't know the obstacles. They had just been given a 16MB iPad and I told them to record a 30-minute presentation. I didn't know it would burn up all the space on their device and that it would be very difficult to upload and share it.”Mark envisioned an app that would solve these storage and speed constraints. He shared his idea at a brainstorming session with fellow entrepreneurs. After the session, long-time friend Yuchun approached Mark and, in his understated way, said, “I think you might be onto something. It's worth exploring.”Yuchun was intrigued by the idea of using mobile technology and video to transform sales. He thought that instead of creating an app, Mark should think about being in the software business.

You’ve heard me talk about the visual-learning powerhouse that is Allego, but today we get to hear from the man himself, Allego’s President and Cofounder, Mark Magnacca. On a mission to help sales leader’s refine their skills and achieve excellence, Mark utilizes visual aid and virtual access to engage with the world of sales. Through his public speaking and a New York Times best selling book ("So What"?) he promotes a form of coaching that values clear and concise feedback and prefers orchestration over “winging it”.  Want to know more? Find Mark Magnacca on Linkedin at https://www.linkedin.com/in/mmagnacca/ and visit Allego’s webpage at Allego.com. This episode, especially, I’d like to thank Allego for being a sponsor. Interested in organizing all your best virtual content for practice, collaboration, and feedback? Email me at webb@thejaydavidgroup.com, and I will personally introduce you to someone from Allego who will take great care of you. And, like always, Over Quota is sponsored by the j. David Group, a retained sales search firm for start-ups. If you're looking to hire a sales leader for your next stage of growth, please visit thejdavidgroup.com.

One of the byproducts of having a podcast is that people with their own podcasts invite you to appear on theirs. Mark Magnacca, Co-Founder and President of Allego, which is a virtual learning and enablement platform for distributed teams asked me to be his guest. So in this episode, recorded a month or so before this publishing date, you will hear me give my perspective as a sales recruiter and what I think some of the best attributes are in candidates.  Over Quota is also sponsored by the j. David Group, a software sales recruiting firm. If you're looking to hire a sales leader or individual contributor, click here. to schedule a call. On the other hand, if you're an overachieving sales leader or sales rep, click here to discuss potential opportunities that would be a good fit for you

This interview with Tim Kasida Strategic Partnership Executive at Allego. Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation. At Allego Tim runs a team focused on sales to and through Sales Training & Sales Optimization Services companies. Tim graduated from Northeastern University, in Business with a technology/engineering focus.During this interview we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams. --------------------------------------------------------------------------------------------------Receive Allego's E-Book: Demystifying Sales Enablement E-Book: click here---------------------------------------------------------------------------------------------------About Allego:The Allego Story: How Collaboration and Technology Disrupted a MarketAllego’s mission is to ensure that people have the skills and knowledge they need to succeed at work.Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform training and how people learn at work. Together, they invented a new approach that uses mobile technology and interactive video to deliver learning, communication and collaboration at the moment of need. In the process, they redefined online training and disrupted an entire market.The two innovators had known each other for fifteen years when an “aha moment” at a training session led to their collaboration. Yuchun is a software executive who, prior to Allego, co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and $500 million sale to IBM.Mark is an accomplished author, speaker, trainer and former financial advisor. Before Allego, he helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc., a leading sales and presentation training firm.The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Part of the training required salespeople to practice their delivery and Mark thought there was a way to leverage this new mobile device.“We were flying everyone in for training. I thought, why don’t we have everyone record their presentation on their new iPad instead, upload it and share it with their managers for certification?” recalled Mark. “I didn’t know the obstacles. They had just been given a 16MB iPad and I told them to record a 30-minute presentation. I didn’t know it would burn up all the space on their device and that it would be very difficult to upload and share it.”Mark envisioned an app that would solve these storage and speed constraints. He shared his idea at a brainstorming session with fellow entrepreneurs. After the session, long-time friend Yuchun approached Mark and, in his understated way, said, “I think you might be onto something. It’s worth exploring.”Yuchun was intrigued by the idea of using mobile technology and video to transform sales. He thought that instead of creating an app, Mark should think about being in the software business.“I told Yuchun, ‘I don’t know anything about the software business’,” recalled Mark. “Yuchun said, ‘I do.’ That was t

This interview with Tim Kasida Strategic Partnership Executive at Allego. Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation. At Allego Tim runs a team focused on sales to and through Sales Training & Sales Optimization Services companies. Tim graduated from Northeastern University, in Business with a technology/engineering focus.During this interview we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams. --------------------------------------------------------------------------------------------------Receive Allego's E-Book: Demystifying Sales Enablement E-Book: click here---------------------------------------------------------------------------------------------------About Allego:The Allego Story: How Collaboration and Technology Disrupted a MarketAllego’s mission is to ensure that people have the skills and knowledge they need to succeed at work.Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform training and how people learn at work. Together, they invented a new approach that uses mobile technology and interactive video to deliver learning, communication and collaboration at the moment of need. In the process, they redefined online training and disrupted an entire market.The two innovators had known each other for fifteen years when an “aha moment” at a training session led to their collaboration. Yuchun is a software executive who, prior to Allego, co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and $500 million sale to IBM.Mark is an accomplished author, speaker, trainer and former financial advisor. Before Allego, he helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc., a leading sales and presentation training firm.The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Part of the training required salespeople to practice their delivery and Mark thought there was a way to leverage this new mobile device.“We were flying everyone in for training. I thought, why don’t we have everyone record their presentation on their new iPad instead, upload it and share it with their managers for certification?” recalled Mark. “I didn’t know the obstacles. They had just been given a 16MB iPad and I told them to record a 30-minute presentation. I didn’t know it would burn up all the space on their device and that it would be very difficult to upload and share it.”Mark envisioned an app that would solve these storage and speed constraints. He shared his idea at a brainstorming session with fellow entrepreneurs. After the session, long-time friend Yuchun approached Mark and, in his understated way, said, “I think you might be onto something. It’s worth exploring.”Yuchun was intrigued by the idea of using mobile technology and video to transform sales. He thought that instead of creating an app, Mark should think about being in the software business.“I told Yuchun, ‘I don’t know anything about the software business’,” recalled Mark. “Yuchun said, ‘I do.’ That was t

Many businesses are still operating with a remote workforce due to COVID-19, and the sales force is no different. To learn how virtual sales training and coaching can set remote salespeople up for success, we spoke with Mark Magnacca, co-founder and president of Allego. 

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire.  For this podcast, it's one Fractional CMO (me) to another.  The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights.  It's a compelling listen. Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.   gigCMO is based in London, but the CMOs are throughout the globe.

The wait is over! Join Mike and special guest Mark Magnacca, co-founder of Allego, for our first-ever High Performing Practice podcast episode. Discover the importance of engagement and connection with clients. Get ready to transform your business.   --- Learn more about Allego here. --- Learn more about High Performing Practice here. To join the web course now, text 4DAYS to 72345 For weekly motivation, subscribe to the blog by texting PERFORMANCE, to 72345 ------ Connect with Mike on LinkedIn Follow Mike on Twitter

E0031: Inside Divorce with Mark Magnacca by Inside Divorce

Mark Magnacca discusses one thing that can dramatically increase a salesperson's success while in-front of a prospect.  This five minute learning session is from the full show which can be found here: Are you good enough? Mastering your purpose & value with Mark Magnacca Mark is the author of "So What?" and President and Founder of Allego, Inc.  Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?". “Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.” Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener. Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process. So What? How to Communicate What Really Matters to Your Audience This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple, straightforward idea that will radically change the way you communicate. Learn the skills that George Lucas, Lee Trevino and Walt Disney used to become successful. Read So What? How To Communicate What Really Matters to Your Audience.  

Mark Magnacca, president and co-founder of Allego, Inc. and longtime EO Boston member, joins Dave on today's EO 360° episode. He shares his entrepreneurial journey and how Allego, Inc., a software company focused on sales learning and coaching, started. Mark didn't know anything about creating software but in a stroke of luck, his partner did, thus the birth of Allego. He talks about how to manage working with a business partner and how to leverage that relationship to bring the best out of each other and bring immense success. Tune in now!

Mastering your purpose & value with Mark Magnacca Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio!   Mark is the author of "So What?" and President and Founder of Allego, Inc.  Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?" ----more---- “Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.” Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener. Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process. So What? How to Communicate What Really Matters to Your Audience This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple concept. More Essential Guide to Modern Sales Onboarding 4 Ways to Measure The ROI of Sales Training Technology  

Mark Magnacca, President and co-founder of Allego, has spent the last 15 years helping sales leaders shorten sales cycles and distribute their best ideas faster. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice-development and business-building strategies. Mark is the author of “So What? How To Communicate What Really Matters to Your Audience.” His work has been featured in numerous media outlets including Fox TV, The New York Times and The Boston Globe. Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading sales and presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling. Mark is a graduate of Babson College and resides in the Boston area. “my best advice to other entrepreneurs is it is really important to love what you're doing, and it doesn't mean that you are going to love every moment of it or every single day but on average in my experience it is really important to believe and to know that there is some way that you are either making the world a better place or that you are working for something bigger than just the pot of gold at the end of the rainbow so to speak. Because in the long arc of a career, particularly as an entrepreneur even doing multiple different things I believe you have got to have it be about something bigger than just the money. And so my advice would be make sure that the thing that you choose is something that you are committed to, that you would be willing to stick with it longer than what you think because chances are you have an optimistic bias, as I know I have, and things likely do take longer than you thought they would originally”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6DN

Adriana Cabre, the Vice Chancellor of Human Resources for National University Systems talks about the challenges of leadership development and what is facing HR in the coming year. Mark Magnacca, the President and Co-Founder for Allego shares how his company helps businesses improve their performance through their video knowledge platform, as well as what it takes to create a strong, cohesive management team.This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Adriana Cabre, the Vice Chancellor of Human Resources for National University Systems talks about the challenges of leadership development and what is facing HR in the coming year. Mark Magnacca, the President and Co-Founder for Allego shares how his company helps businesses improve their performance through their video knowledge platform, as well as what it takes to create a strong, cohesive management team.

  (Aragon Live Podcast) – In this episode, Mark Magnacca, President and Co-Founder of Allego, and Jim Lundy, CEO and Lead Analyst at Aragon Research, discuss two best practices sales leaders need to implement now to empower their sales teams. Two Best Practices for Sales Learning – Aragon Live            

  (Aragon Live Podcast) – In this episode, Jim Lundy, CEO and Lead Analyst at Aragon Research, and Mark Magnacca, President and Co-Founder of Allego, discuss the current state of sales learning—and why sales leaders should consider re-thinking their approach to how they train and provide feedback to their sales teams.  What Is the Current

The distribution community is no stranger to change. Yet the winds of change are blowing harder and faster than ever before. Wholesalers who resist the change will find their careers, and their livelihoods, irreversibly altered. Mark Magnacca, President and co-founder of Allego, has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Over the last five years, Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales process. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice-development and business-building strategies. Mark is the author of “So What? How To Communicate What Really Matters to Your Audience”. His work has been featured in numerous media outlets including Fox TV, The New York Times and The Boston Globe. Wholesaler Masterminds content is now available on Allego. Contact us to learn more: info@wholesalermasterminds.com  

Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio!  Mark is the author of "So What?" and President and Founder of Allego, Inc.  Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?". “Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.” Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener. Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process. So What? How to Communicate What Really Matters to Your Audience This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple, straightforward idea that will radically change the way you communicate. Learn the skills that George Lucas, Lee Trevino and Walt Disney used to become successful. Read So What? How To Communicate What Really Matters to Your Audience.  

In today’s episode, Mark Magnacca (co-founder and President of Allego) and I discuss why sales training is broken and how you can utilize video to reinforce the learning for sales reps.  

Mark Magnacca, the author of "So What? How to Communicate What Really Matters to Your Audience," has a no-nonsense, practical approach that helps people tailor their messaging to ensure people will care. It's all about relentlessly focusing on how what you do benefits whoever your audience may be.