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Send us a textAbout 4.7 million homes sold in the US in 2024.Does that sound like a dead market?On the show today is James White of Total Expert which provides tools to help credit unions more efficiently close mortgages. What Total Expert offers is a powerful CRM for loan officers that automates much of the process.Also on the show is Zakary Short, vice president of mortgage production at Utah Community Credit Union, with assets over $3 billion.Short's team are satisfied users of the Total Expert tools and he tells why.The message of this episode is plain: although some institutions have walked away from the mortgage business, others - like UCCU - are prospering because they know homes are still selling and people need mortgages.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com And like this podcast on whatever service you use to stream it. That matters. Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries.Here are some topics discussed in the episode around compliant led generation:Automate marketing without losing authenticityUnderstanding and preparing for 2025 FCC compliance changesEffective customer journeys across multiple channelsStrategies for long-term customer relationship buildingThe importance of education in the customer journeyResourcesConnect with Donnie Kenneth on LinkedIn.Learn more about Total Expert.Check out the new Evocalize integration with Total Expert and rebel iQ.Other shout-outsDart Bank — Small local bank doing an amazing job generating leads.
In This Episode The Fed just cut rates. The 50-basis point cut was welcome news for many financial institutions, but the pressures the industry faces are not going away. In fact, rate cuts may mask the underlying changes going on. In our first segment, Jason Henrichs connects with Lake Michigan Credit Union's EVP, Chief Lending and Experience Officer, Eric Burgoon and James White, General Manager, Banking at Total Expert talk about the future of banking. Customers are always in search of highest yield and the best terms. It's easier than ever to move money and customers have options. Institutions need to be reliable, relatable and credible. To do that institutions need an overarching organizational strategy and data to drive personalized products. Where can you find everyone from the collective world of money? Vegas of course, October 27-30! To provide insight into Money 20/20 2024 and this year's money and fintech story, Chief Strategy Officer Scarlett Sieber and Zach Anderson Pettet, VP of Global Fintech Strategy, connect with Brett King to talk about the conference and the dynamics as they see it shaping financial services. Keynotes from industry experts and rising stars lead the agenda with sessions on open banking, AI, borderless payments, embedded finance, fraud, policy & regulation and of course, they've built in lots of fun...no spoiler alerts here! If you are headed to Vegas, join us for the Fintech Luminaires reception. You can apply for an invitation with this link: https://lu.ma/p0zcx7ki See you in Vegas!! https://youtu.be/3lIHDhzVfnU
James White, General Manager, Banking at Total Expert. Highlights include: data viewed as a liability not an asset; personalization is fundamental; crawl, walk and run; 4 key data points and high tech/high touch.
In this episode, Dan Catinella of Total Expert joins us to discuss the highlights and key takeaways from the Total Expert Accelerate 2024 conference. We delve into the evolving landscape of mortgage technology, emphasizing the shift from information to intelligence and the critical role of AI. Dan shares insights from various impactful sessions, including strategies for driving technology adoption and the importance of storytelling in branding. We also announce the exciting launch of Total Expert's new mobile app, designed to enhance on-the-go CRM capabilities for loan originators. Tune in to discover why this conference is a cornerstone for industry innovation and growth.
Today's guest is Joe Welu, founder and CEO of Total Expert. Since launching the business in 2012, Joe has led the business from startup to industry leader – trusted by more than 200 leading financial institutions. Total Expert is a five-time recipient of HousingWire's Tech100 award and Joe is a multi-year recipient of the HousingWire Vanguard Award. During today's conversation, Joe explains the early lenders and partnerships that helped shape Total Expert's platform and success, as well as his strategic approach to building and evolving the leadership team. Joe shares his insights on AI not as a trend, but as a tool used to increase productivity and better enhance customer engagement. He also discusses generational trends in homeownership and the opportunities that he sees for lenders to nurture future homeowners. Here's a glimpse of what you'll learn: Delivering the perfect customer journey is key to success in the mortgage industry Prioritizing excellence and making necessary changes to the leadership team are crucial for growth Nurturing and educating potential homebuyers can lead to long-term success for lenders AI has the potential to revolutionize the mortgage technology ecosystem, but it must be used strategically and with a focus on outcomes. Related to this episode: Connect with Joe on LinkedIn Total Expert Total Expert, Polly aim to help a lender identify customer opportunities faster The Gathering HousingWire on YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry's most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire's Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices
Adapter's Advantage: Breakthrough Moments that Lead to Success
Join host Mark Magnacca in a dynamic conversation with Alycia Anderson, the Senior Director of Sales Enablement and People Development at Total Expert, a remarkable leader with a track record of academic excellence. Alycia's impressive journey blends her expertise in people development, sales enablement, organizational development, employee engagement, and team performance, all of which reflect her deep passion for continuous learning and employee growth. With over 15 years of successful experience in delivering award-winning programs and fostering opportunities for individuals to excel in their careers, Alycia is a true advocate for creating the best possible employee experiences. In this episode, Alycia shares her transformative vision and leadership style that has reshaped the landscape of sales enablement at Total Expert. She draws on her academic background, specializing in educational psychology, to design learning experiences tailored to how adults learn best. Alycia's approach focuses on enhancing the mental, emotional, and physical experiences of learners, ensuring that information is not just absorbed but effectively applied. Discover how Alycia's visionary perspective aligns with Total Expert's goals, allowing her to develop a comprehensive enablement strategy that bridges gaps and drives the company toward its objectives. Furthermore, Alycia dives into the importance of data-driven decision-making, highlighting the exceptional insights gained from a comprehensive modern revenue enablement solution. With detailed analytics and reporting, Alycia and her team can identify what's working and what needs improvement, enabling them to continuously refine their approach and deliver impactful solutions.
There is a lot of communication during the process of approving and funding a mortgage. The member has questions and needs to stay informed.Enter Total Expert's James White who tells about the company's technology that automates a lot of the process - which of course frees up a credit union's staff to do other work.But don't just take his word. Also on the show is Shelby Parkhill. Senior mortgage loan originator at Canvas Credit Union in Denver. She tells how the Total Expert tools work in the trenches at Canvas.Along the way we also explore the shape of today's mortgage business and it's maybe not as grim as you fear. The business also is cyclical. Good times will come again and smart credit unions - Canvas is one such - are readying themselves for the next cycle.A take away: a lot that is interesting now is happening at some credit union mortgage departments.Want more of James White? Listen up to a 2022 podcast with him on supercharging member engagement. Listen upLike what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com And like this podcast on whatever service you use to stream it. That matters. Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
Today's heightened rate environment in the lending space will surely pass soon enough. But as long as it is here, you must know how to navigate through it in order to thrive and survive. Joining David Lykken to share valuable tips about this matter are Dan Catinella of Total Expert and Melissa Wright of American Pacific Mortgage. They discuss the importance of being data-driven in this particular lending climate, focusing more on customer retention and profiles. Dan and Melissa also share how they help originators engage with customers when it comes to repurchasing and refinancing, as well as the approach they take in addressing the low statistics of homeowners with mortgages.
What's in it to partner with Salesforce? That's the question we will discuss today. Joining Joe Welu in this episode is the Vice President of Partner Ecosystem at Total Expert, Patrick Hanley. Bringing with them from the Dreamforce Conference are some of their key takeaways from Salesforce's largest event. Patrick shares the trend of AI and how Salesforce continues to invest in them. Joe shares the importance of the trust layer in the data. Let's join Patrick and Joe in today's conversation to find value in partnering with Salesforce.
Today, we welcome James White, general manager of banking at Total Expert, to the Banking Transformed podcast. In today's digital world, understanding customers and delivering personalized experiences have become critical capabilities for banks to drive growth. However, many institutions still struggle to gain a complete view of each customer and orchestrate relevant engagements across channels. Our discussion with James White explores how banks and credit unions can leverage customer intelligence, personalize journeys, and leverage human + digital touchpoints to transform relationships and performance. This episode of Banking Transformed Solutions is sponsored by Total Expert Total Expert is the leading fintech software company that delivers a purpose-built customer engagement platform for modern financial institutions. Total Expert unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms. Visit totalexpert.com to learn more.
Join Total Expert Founder & CEO Joe Welu and VP Partner Ecosystems Patrick Hanley as they discuss the invaluable insights and they took away from experts across the technology and financial services industries while at #Dreamforce2023. As a proud Salesforce partner, we're excited to share our experience from another incredible event. We'll also discuss the strength of the Total Expert and Salesforce partnership and how it unlocks value and offers the best possible solution for joint customers.
Total Expert is paving the way for an integrated mortgage technology ecosystem that empowers lenders to thrive while revolutionizing how we connect, engage, and serve customers. In this episode, our special guest is Mike Russell of Total Expert, a leading provider of integrated mortgage technology solutions. Today, Mike shares how Total Expert is revolutionizing the industry by seamlessly integrating various technologies and creating a comprehensive ecosystem for mortgage lenders. Mike highlights the importance of leveraging data and customer intelligence to enhance the borrower experience, drive engagement, and ultimately reduce churn. With Total Expert's purpose-built platform, lenders can personalize their communications, automate processes, and provide a differentiated borrower experience that sets them apart. Mike also explores the five Ds—diamonds, diapers, degree, death, and divorce—and how Total Expert's expert content team has created tailored journeys for each life event, leveraging triggers to initiate personalized interactions. Join us in unraveling the potential of integrated mortgage technology ecosystems and how they are shaping the future of the industry.
To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert.Angela and Traci are two of the masterminds behind Total Expert's annual customer conference, Accelerate.As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience. I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the conference, and ways to create incredible memories for your attendees.Show Notes:2:57 - What is Accelerate all about?3:32 - Traci's advice for mapping out the attendee experience4:24 - How Total Expert creates unique networking opportunities for guests6:02 - Light-up badges that you need to use for your next event7:17 - How TE uses photo opportunities throughout the conference to keep people engaged11:19 - The theme for 2023 Accelerate and how a theme helps the event marketing team12:45 - Traci & Angela's tips for choosing a theme14:46 - Why Total Expert announces next year's location during the current Accelerate15:40 - How does Total Expert maximize the energy from the attendees to bring the company value throughout the year?16:47 - The cross-departmental communication at Total Expert that ensures every team gets the content they need at Accelerate18:26 - Angela & Traci's tips for stretching the event budget23:06 - How Accelerate gathers and implements attendee feedback24:50 - How the event team debriefs right after the conference26:00 - Spoilers of what guests can look forward to in a few weeks!Learn more about Accelerate here.
In This Episode Relationships are important, in all aspects of life. The nature of relationships is changing -- trust is a big factor in any relationship. Just like with partnerships one needs to be reliable, consistent, relatable, and credible, and there needs to be interest from all parties. In this episode, Brennan Andrews, Marketing Director, Dart Bank and James White, General Manager, Banking, Total Expert speak with Jason Henrichs about relationships in banking. They touch upon how during this downturn banks may need to rely on things like relationship lending & pricing to keep customers loyal. What is old is new again. Banks need to get back to building strong relationships with their customers, a solid relationship can be a competitive advantage and knowing your customer makes it easier to provide personalized financial wellness. It's time to be proactive and predictive, unlocking the power of data to rethink value and how best to deliver it. It's back to basics and competing on more than just rate. Personalization, if wrong can be worse than doing nothing, it all comes down to solid relationships! Then, vendors can be great partners, an opportunity for financial institutions is the optimization of these relationships. In our second half, Jason connects with Cyrene Wilke, Horicon Bank's CIO and Patricks Sells, True Digital Co-Founder on the topic of vendor selection and partnerships. You may be surprised to hear that success is not always about picking the right partner, sometimes it's as simple as progress over perfection as no one benefits from analysis paralysis. Traction is good. Risk and compliance do of course factor into vendor selection. Banks need to be innovative, but aware of the rules. You can do great things but need to do it in a safe manner. The number of vendors banks work with, transactionally and symbiotically, adds to complexity, but the network effect can be beneficial as banks aim for best in breed and look to approach things from different perspectives. Relationships are key and banks also need to collaborate and learn from each other. It's a delicate dance. https://youtu.be/opww89WAXic
Looking to maximize conversions, double retention rates, and expand your referral network?In the second episode of our Breaking the ICE video series, your host Eric Kujala, VP of Product Marketing, ICE Mortgage Technology®, and special guest Dan Catinella, Chief Lending Officer, Total Expert, share the importance of leveraging data and intelligence to grow your business and enhance your customer base just in time for homebuying season.With applications increasing and demand heating up, it's the perfect time to refresh your business tactics, so you can watch your conversion and retention rates bloom.
Joe Welu, Founder and CEO of Total Expert, discusses banks failing to engage new and existing housing customers. Entrepreneurs Cheri and Tracey Syphax discuss how people can find their "second act" and live boldly and abundantly at every age. Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.
This week on the Mortgage Innovators Podcast, Ally and Blake from ActiveComply are your dynamic hosts for an exciting episode! They are joined by Doug Wilber of DenimSocial and Dan Catinella of Total Expert to explore the significance of “social selling” and how it can help mortgage loan officers better connect with Gen Z homebuyers. Listen in for actionable tips and advice on how to effectively engage with the new generation and beyond.
Discover the fun and unique personalities of all 4 Epcot Festivals that occur throughout the year. Festival of the Arts, Flower & Garden Festival, Food & Wine Festival, and Festival of the Holidays are each explored and what you can expect to find at each one. We'll chat about kids activities, menus, and times of the year along with magical extras unique to each one. Ready to plan your own trip to Disney? CLICK HERE for your complimentary price quote. Join us on Instagram: @SarahGoesBananas & @ErikaGoesBananas Want to do Disney World like a Total Expert? START HERE
Headlines were flooded with the news of the Silicon Valley Bank (SVB) collapse, leaving consumers with questions and uncertainty. Banks and lenders, on the other hand, are trying to restore consumer confidence and make the next best move. Total Expert's James White and Dan Catinella join host Joe Welu in this episode to make sense of the news, break it down in simple terms, and outline the opportunities. James and Dan offer tactical advice for banks and lenders on how they can lead with education and advice when engaging with their customers. As the saying goes, “Never waste a crisis, but rather lean into the growth opportunity.”
The lending industry can definitely benefit from customer intelligence, which uses data science, machine learning, and artificial intelligence to gain insights about customers and how they can be served better. In today's episode, Total Expert CEO Joe Welu joins David Lykken and shares the innovative solutions of the Total Expert fintech system. Joe explains how data-driven businesses take the lead in today's lending market. Tune in to find out how to take advantage of customer intelligence, data science, and AI to drive any financial services business forward.
Consider this episode your one-stop shop for top strategies and tactical methods to help your organization drive deal flow and become a growth engine. In this special three-part feature episode, Total Expert's Chief Lending Officer Dan Catinella joins Joe Welu and discusses how to create growth opportunities. Discover how to (1) protect your pipeline and improve conversions, (2) become a customer-for-life company, and (3) elevate the quality of your communications. With the purchase market showing no signs of slowing down, implementing these best practices will enable your organization to thrive in 2023 and beyond. Don't miss this opportunity to gain valuable insights and take your business to the next level.
In This Episode Rising competition, changing customer expectations, and the fight for talent are top of mind these days. With possible regulatory changes and economic fluctuations, it's essential that banks remain focused and agile. Brett King, Jason Henrichs, James White, Banking Industry Principal, Total Expert, and Ron Shevlin, Chief Research Officer, Cornerstone Advisors and Forbes' Fintech Snark Tank author engage in a lively discussion on the value of agility in banking. Tomorrow's winners will be proactive, finding innovative ways to remain nimble, to make sure that their financial institution stays on the right track. Then meet Breaking Banks' newest sister podcast, Breaking Banks Asia Pacific and host Rachel Williamson as she looks at open banking in India. Open banking is opening the door for millions of people to take part in the formal banking sector, be it an individual opening a bank account or a small business getting a loan. Rachel and Smita Aggarwal, Global Investments Advisor, Flourish Ventures, with 30+ years experience as a banker with some of India's biggest banks, discuss how new business models are being built in a region of empowered citizens who are more data rich than economically rich. #opportunity #financialinclusion https://youtu.be/YSmJ4r_xl3g
Three years ago, Jennifer Poniatowski, VP of Mortgage Sales at Credit Union 1, and her team had no practical digital tools at their disposal. But Jennifer knew they had to be proactive in giving their clients the digital experience they deserved. By integrating forward-thinking tech into their operations, Jennifer elevated their member experience by investing in the employee experience. Through optimization, they are transforming their entire organization's growth journey one step at a time. Join us as we discuss: - A hands-on approach to investing in the employee experience (5:12) -Rolling out their partnership with Total Expert's CRM platform (12:28) - A proactive strategy of future growth through optimization (26:04) Check out these resources we mentioned during the podcast: - Jennifer Poniatowski - Credit Union 1 You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Episode 6 of the Creating Superfans podcast is a special one because I got to chat with the founder and CEO of Total Expert, Joe Welu. Joe transformed the company from a tiny startup developed in the basement of his real estate office to an organization with over 300 employees that powers customer engagement for 200 financial institutions, including 15 of the top 25 U.S. banks and lenders. Joe shares with us the importance of staying grounded in the tech industry and how you can balance software with the human touch to power meaningful interactions at scale. Show Notes3:00 - How Joe developed Total Expert from the basement of his real estate office!3:33 - How Joe expanded on his original idea of bringing lenders and real estate agents together5:34 - How Total Expert balances technology and the human touch at scale 7:54 - The #1 core value of Total Expert and how it powers the infrastructure of their platform9:00 - How Joe would respond to teams that are hesitant to implement and learn a new software 10:12 - Why it's important to start with the outcomes when making product decisions11:08 - How you stay grounded in tech without going overboard with functionality and features12:40 - For Total Expert's customers' customers - those that are buying homes or making financial decisions - what are the most important aspects in creating excellent client experiences?14:53 - The mindset shift that separates Total Expert from many other businesses16:05 - Why creating an exceptional employee experience is critical for the customer experience17:00 - What does customer success really mean? 19:40 - How the velocity of change for consumers is impacting businesses21:25 - How financial services is behind eCommerce when it comes to data-driven recommendations23:35 - Why it's imperative, especially in financial services, to use customer data in an ethical way27:57 - As a customer, what's a brand that went above and beyond and really delighted Joe?29:49 - What's one piece of advice that Joe has for anyone that's trying to improve their customer experience? Learn more about Total Expert.
In this episode, Kevin Dotzenrod, VP of Engineering at Total Expert, talks about the mental health of your team's individual contributors. Dealing with Impostor syndrome. Being as fearless as possible when you are starting off How do you manage your first-time manager Balancing of Empathy and Accountability Managing managers on their responsibilities Helping people flourish in a new environment What triggers imposter syndrome? Adjusting different learning styles How to develop a culture of meritocracy About today's guest: Kevin brings over 20 years of software development, technical architecture, and engineering expertise to Total Expert. He has led engineering and technology teams at some of the most recognized companies in finance and retail, including Target, Amazon, and Dow Jones, most recently serving as Director of Engineering at Target. There, he led a series of strategic initiatives in supply chain and store technology. In his new role as VP of Engineering, Kevin will lead the Total Expert engineering team as it scales product architecture to a high-throughput enterprise system. By focusing on process development and long-term architecture management, Kevin will support the rapid growth of the Total Expert platform and the team surrounding it. LinkedIn: https://www.linkedin.com/in/kevin-dotzenrod-7931a41/ ___ Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)
Returning from the biggest conference on digital strategies for the banking industry, James White, industry principal for banks and credit unions at Total Expert, joins Joe Welu to break down the key themes and takeaways from The Financial Brand Forum conference. Tune in as they discuss where banks and credit unions are focusing their attention heading into 2023 and how they can outpace their competitors with a memorable customer and member experience.
Returning from the biggest conference on digital strategies for the banking industry, James White, industry principal for banks and credit unions at Total Expert, joins Joe Welu to break down the key themes and takeaways from The Financial Brand Forum conference. Tune in as they discuss where banks and credit unions are focusing their attention heading into 2023 and how they can outpace their competitors with a memorable customer and member experience.
Katelyn Meyer is a mother of two boys, a woman leader in tech and the inspiration for You are techY. Katelyn recently leveled up for yet another time taking a position as a Product Operations Manager for Total Expert. Join us as Katelyn shares how she landed her new role in tech and how you can do the same in your own career.
James White believes that the answer is in the data and he insists that credit unions already have plenty of data to fuel enormous leaps in member engagement. And the company where he now works -Total Expert where he is industry principal for banks and credit unions - has plenty of tools to help a credit union get with 21st century marketing techniques.Lots of credit unions still are skittish about newstyle marketing but face reality: competitors from Bank of America to Apple to Venmo all are winning increasing shares of member business and they are doing it by unleashing contemporary marketing tools.Case in point: do you know when a member lists his/her house for sale? You should because that is a prime moment to contact that member and explore his interest in a new mortgage. Total Expert has tools that make this easy and White tells about them.Another case: what is your institution doing to prepare for an enormous transfer of wealth in the coming years as Baby Boomers die? Will those assets remain at your credit union when it becomes the property of heirs? White explores this in the podcast.In one respect this is a show about big data but White never mentions Hadoop, Spark or any of the techie tools. What he talks about instead is how credit unions can put data to practical use. You don't need a propeller cap to get what he is talking about because this is a show filled with practical observations and tips that are meant to help credit unions compete.Did we mention that some of the nation's very biggest credit unions use these Total Expert tools? But so do institutions that are much smaller.Consider this a master class in the practical applications of big data.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here.Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.comAnd like this podcast on whatever service you use to stream it. That matters.Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers and shakers in the mortgage industry. Dan Catinella, Chief Lending Officer, Total Expert joins us for our 124th episode. Topics of Discussion: 1:39 - Dan, thank you for joining us, tell us a little about your background and how you got in the industry? 6:16 - You have the unique distinction in your career of being on the technology solution side of the industry but have also been a mortgage banker. How does that give you an advantage in this market? 9:35 - 2022 has certainly been a tough year for mortgage lenders this year, what are your clients sharing with you about their top priorities for wrapping 2022 and looking forward to 2023? 14:13 - How is Total Expert setting themselves apart from competitors to help their clients navigate this market? 16:46 - You've been an innovator in the mortgage space for many years, what can the mortgage industry learn from other industries about tech adoption? 19:44 - You have been a big supporter of this association and one of the hosts of the launch of our Mortgage Innovators podcast (thank you!). What can you share with listeners about why it is important to support the California MBA? Thank you to our sponsor, Insellerate. To learn more visit insellerate.com or call 855-973-1646 To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!
In this day and age, technology is not anymore just about scaling a business. It is about the return on investment or value add it can provide. In the lending space, this means finding the technology that can make you efficient and scale through the amount of deal flow—a much-needed tool in this tight market. Dan Catinella has 20 years of experience in mortgage technology, focused on driving digital transformation through all lending channels. He joins David Lykken to share his insights on lenders leaning on technology, whether on a crutch or to be successful, given the current market conditions. As the Chief Lending Officer of Total Expert, Dan develops high-impact innovation strategies that align with the company's business goals and growth priorities. He dives deep into some of those, giving a glimpse of how they invest in customer intelligence and data mining. Plus, Dan also gives his advice to lenders on where to focus right now and how to break through the negativity with the ups and downs in the industry.
Show Notes Joe Welu Fiercely committed to building Total Expert into a world class technology company through incredible people and a relentless focus on innovation and getting better every single day. I have dedicated my life to staying ahead of trends and creating incredible value for our customers as CEO of Total Expert. Areas of Expertise: -Digital transformation in financial services -SaaS/Fintech -Sales and Marketing leadership and strategy -Customer Loyalty -Real Estate and Mortgage Lending We talk about How did you land your first major customer? Why is it important to define what is “customer success”? What questions should be asked? How many customers does one need to have to know they have found product market fit for what they are making? How long was your company around before you felt that a distinct business culture had been formed? How can a company go about utilizing their customers data? And much more Connect with Joe Welu https://www.linkedin.com/in/joe-welu-4056726/ joe@totalexpertinc.com TotalExpertInc
We have a very special guest for you today. He is an industry thought leader and tech innovator with a wealth of industry lending experience. Please help me welcome Dan Catinella, Chief Lending Officer at Total Expert.
Ladies & Gentlemen welcome to a new episode of the Fintech Hunting Podcast we have an incredible guest for you today. She is an industry thought leader, trailblazer, engagement expert, networking guru, and extremely well respected in the mortgage industry. Please help me welcome the amazing Sue Woodard Senior Advisor to Total Expert
This week we have a particularly spicy guest... Simon Taylor, writer of Fintech Brainfood, one of the best weekend reads on all things fintech, formerly head of ventures at 11FS and now Head of Strategy and Content for Sardine. Despite the time difference, Simon and Jason Henrichs dig into some real brainfood with some Hot Wings and Hot Takes on the future of fintech, why Web3 matters and why the intersection with KYC and risk management practices could completely upturn traditional finance. In the second half, Chrissy Oelke who spearheads UX at Horicon Bank and Jason talk about Horicon's journey towards personalization. The genesis of this conversation was a panel Chrissy and Jason did for Total Expert. Here Jason takes the opportunity to understand Horicon Bank's why behind the decision to embark on a user experience overhaul, the challenges they've faced and the road ahead. https://youtu.be/dw6jBkyZNpQ
We've all been there - after opening an account with a new bank or credit union, you never hear a peep from them. Why aren't financial institutions more proactive with their customer onboarding? I'm joined by J.J. Slygh, Principal Product Marketer at Total Expert, to talk about why so many FIs fail to make their new customers feel welcome. Communication is the key to deepening relationships, but a lot of financial brands can do better. Join us as we discuss: - Missed opportunities for deepening relationships with customers (6:11) - Cross-helping your customers rather than cross-selling (15:47) - Using customer data to help with proactive outreach (25:32) Check out these resources we mentioned during the podcast: - J.J. Slygh - Total Expert You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Tune in this week to hear from Beth Casey & Brian Cantrall as they uncover some of the best practices for leveraging Total Expert in your business!
Great institutions are constantly chasing the ultimate customer service experience. Once they've reached a threshold of excellence, how do they retain it? That's one of the great questions that Todd Treadway, Digital Channels Director and Senior Vice President at Provident Bank, had for me in this episode. Todd and I had a wonderful conversation when we met at the Total Expert event Accelerate in Arizona last fall. We took this opportunity to continue the dialogue and catch up on his experience with his firm's digital growth journey. Join us as we also discuss: The evolution of personalization in customer service [8:00] Defining the customer service experience [11:15] The importance of building trust in approaching referrals [19:30] Check out these resources we mentioned during the podcast: Email Todd at todd.treadway@provident.bank Todd Treadway Text questions to James Robert Lay at 415-579-3004 You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.
In our Hot Topic this week we have Josh Lehr, Senior Director, Partnerships & Industry Technology at Total Expert to discuss what challenges loan officers face right now & because loan officer recruitment is a huge focus currently what the impact of loan officer turnover is. As well as, what elements of the LO role can be automated to not only free up time but to drive more opportunities for loan officers.
In our Hot Topic this week we have Josh Lehr, Senior Director, Partnerships & Industry Technology at Total Expert to discuss what challenges loan officers face right now & because loan officer recruitment is a huge focus currently what the impact of loan officer turnover is. As well as, what elements of the LO role can be automated to not only free up time but to drive more opportunities for loan officers. To read more about this podcast click here!! In our Hot Topic this week we have Josh Lehr, Senior Director, Partnerships & Industry Technology at Total Expert to discuss what challenges loan officers face right now & because loan officer recruitment is a huge focus currently what the impact of loan officer turnover is. As well as, what elements of the LO role can be automated to not only free up time but to drive more opportunities for loan officers. To read more about this podcast click here!!
In our Hot Topic this week we have Josh Lehr, Senior Director, Partnerships & Industry Technology at Total Expert to discuss what challenges loan officers face right now & because loan officer recruitment is a huge focus currently what the impact of loan officer turnover is. As well as, what elements of the LO role can be automated to not only free up time but to drive more opportunities for loan officers. To read more about this podcast click here!!
On today's episode, Editor in Chief Sarah Wheeler talks with HW+ Managing Editor Brena Nath about the May issue of the HousingWire Magazine, which featured a cover story on the winners of HousingWire's Finance Leaders awards. The two discuss winners, spotlighting Chryssa Halley, CFO at Fannie Mae, Victoria DeLuce, EVP at Princeton Mortgage, and Joseph Peterson, CFO at Sagent. The two also discuss the articles and commentaries on appraisals in the May issue and the Kudos article on Total Expert.HW Media articles related to this episode:Introducing the 2022 Finance Leaders!What permanent desktop appraisals mean for the industry
Joe Welu is the founder and CEO of Total Expert, the fintech software leader that launched the first customer experience platform purpose-built for modern financial institutions. Since 2015, Joe has led Total Expert's vision, culture and growth to nearly 300 employees today. The company powers RM, marketing and customer engagement for more than 150 companies-from leading community banks and credit unions, to 3 of the nation's top 10 banks, and 9 of the top 15 mortgage lenders. Total Expert's growth has skyrocketed since its inception; in 2020 alone, it ranked #17 in the Inc. 5,000 Most Successful Companies in the Midwest, #3 in the Minneapolis/St. Paul Business Journal's 2020 Fast 50, and #82 in the Deloitte Tech Fast 500. Key Takeaways Is the level of service still the differentiator in financial services and banking? Why most financial service organizations and banks are still unable to bridge the gaps and capitalize on the full potential of a great customer experience How banks and financial institutions can leverage the huge amounts of data they receive into designing a customer journey mapCombining the C.X data, CRM data, and the leading data so that organizations can have a better customer lifetime value, whilst taking into account the dynamic ever-evolving nature of the customer's profileWhy companies should revisit their customer profile more often;How change has affected the customer's way of thinking, their behavior, and ultimately the way they interact with a product or a service, and that's Relationship building via quality communicationHow Joe and his team address the knowledge gaps or the process gaps present in an organization. Connect with Joe LinkedIn - https://www.linkedin.com/in/joe-welu-4056726/ Website - https://totalexpert.com/ Twitter - https://twitter.com/TotalExpertInc
More than ever, delivering banking experiences rooted in personalized engagement is an expectation from every customer. More than just a requirement for communication, financial institutions must also develop personalized, tailored products for the customer segment that they're going after. Consumers are increasingly diversifying who their financial relationships. If you don't know your customer, understand their needs and deliver value with each engagement, trust and loyalty will be damaged. I am excited to have Joe Welu, founder and CEO of Total Expert on the show today. Joe shares how banks and credit unions are differentiating their organizations by knowing what customers want before they do. This episode of Banking Transformed is sponsored by Total Expert Total Expert delivers purpose-built CRM and customer engagement for modern financial institutions. The Total Experience Platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for financial institutions. For more information visit totalexpert.com This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices
The key to deep relationships and customer success? Host JP Nicols and Joe Welu, CEO and Founder, Total Expert have an insightful conversation. CRM and the process are often misunderstood but done properly can lead to an incredible customer journey and deep relationships that help customers, while also enabling you to cross-sell the right offerings to give customers what they need — offering the right products at the right time. Cross-selling can be an ugly word, but banking and lending platforms working together to better understand the customer, and vision into the information, can deliver the perfect customer journey and a lifelong relationship enabling customers to accomplish goals, meet needs and important life milestones. Human first, not product first. Improve communication and engagement. Data to insights to action leads to outcomes. In our second segment we look at NFTs. Non-fungible tokens are presently all the rage, they were a hot topic at SXSW. Is this newest blockchain application the future of collection and distribution of digital assets or just more hype? Blockchain professor, Lamont Black, of DePaul University joins Breaking Banks' sister podcast Tech on Reg host Dara Tarkowski to discuss just that. What is an NFT? What do you actually own? How will the regulators treat this new asset? Commodity? Security? Substituted value? It depends. https://www.youtube.com/watch?v=kujIQQAQLkY
Tune in this week to hear from Total Expert power users with their top tips and tricks for 2022!
In our Hot Topic this week we have Joe Welu, founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!! In our Hot Topic this week we have Joe Welu, founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!!
In our Hot Topic this week we have Joe Welu, founder and CEO of Total Expert to discuss how we've witnessed such a significant shift in the market and why it's shifting even more quickly with rates rising and refinances decreasing, as well as what the opportunity is for lenders from Joe's vantage point. Joe has a unique vantage point of having 15 of the top 25 US banks and the lenders already as customers, and he is seeing what successful companies are already doing to leverage the data insights to impact their business. He will share with our listeners what he has observed! To read more about this episode click here!!
In this episode of Startup Hustle, Matt DeCoursey and Joe Welu, Founder and CEO of Total Expert talk about how to scale a SaaS Product Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale: https://fullscale.io/ Learn more about Total Expert: https://totalexpert.com/ See omnystudio.com/listener for privacy information.