Podcasts about past customers

In this episode of Stronger Sales Teams, host Ben Wright outlines his top 15 lead generation strategies that have consistently proven effective. He underscores the significance of thorough preparation and persistence while moving away from traditional approaches such as cold calling and social media outreach, encouraging sales professionals to adopt innovative methods. Key Takeaways: Effective lead generation requires grit, determination, and consistent effort, often needing multiple attempts before success. Past customers and their networks can be invaluable for generating return business and referrals. Utilise personal networks, leadership teams, and community groups to enhance reach and prospecting potential. Move beyond traditional methods by considering sponsorships, aged opportunities, and trade show networking. Explore training Time Stamps: 0:00 Intro0:29 Top 15 Lead Generation Activities3:35 Going Back to the Well- Past Customers (1)4:34 Referrals from Past Customers (2)5:51 Referral Partners (3)6:22 Networking - Events & Groups (4)7:00 Networking - Leveraging Your Personal Network (5)8:24 Networking - Leveraging the Networks of Your Senior Leadership Teams (6)9:02 Community, Sports & School Groups (7)10:00 Sponsorships (8)12:10 Aged Prospects (9)13:09 Aged Opportunities - Lost Deals (10)14:40 Trade Shows (11) 15:25 Interdepartmental Cross Selling (12)16:02 Training Events and Programs (13)16:55 Social Media - Strategic Outreach (14)17:41 Tender Relationships (15)18:20 Recap20:25 Health and Fitness Tip22:14 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode!I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

In this episode of Scrappy EBM, host Mason Cosby interviews Trinity Nguyen, VP of Marketing at UserGems, about how to implement champion tracking to generate predictable pipeline from existing customers and prospects. Listeners will learn best practices for setting up champion tracking, including who to track, what sequences to use, how to distribute content, and key results from UserGems' program.Key discussion points:- What is champion tracking?- Track customers, users, champions as they move through careers- Re-engage when they join target/ICP accounts- Who UserGems tracks- Closed-won opportunity contacts- Admins and power users- Sequences used- 6 sequences segmented by past customer vs. prospect and role level- Key pipeline and revenue results- 16% of sales accepted pipeline- 23% of total closed-won revenue

In this episode Matt and Dr. Ben discuss the best way to approach your agents about recruiting their past customers.Whenever you are ready here are a number of ways we can help :)Schedule 10 Minute Strategy Session with Matthttps://calendly.com/mattvigh/10-minute-sneak-peekJoin us Every Friday for our Free Brokerpreneur Not So Secret Society Mastermind!https://www.brokerpreneurs.com/bnsss-registrationKnow Your Personality When It Comes To Recruiting!https://my.bankcode.com/brokerpreneurpodcastDownload Our Free Recruiting Bundlehttps://www.brokerpreneurs.com/brokerpreneur-free-recruiting-bundleBrokerpreneur is dedicated to helping real estate brokers grow their brokerage through three fundamental areas of profitability: recruiting more and better agents, increasing retention, and growing per person productivity (PPP). We truly understand the challenges that all brokers face in a highly competitive industry. That's why we provide resources on our website, we host the top-rated real estate brokerage growth podcast, and present exclusive online events to support brokers on their journey to success. Best of all, these resources are available to brokers completely free of charge! You just have to take action!

In this episode, we discuss how having and maintaining a good relationship with your past customers can be beneficial when starting your new business

In this limited series from UserGems, Krysten Conner sits down with revenue practitioners to unearth new data about the value of past customers to future revenue. Christian Kletzl, CEO & co-Founder of UserGems, joins this episode to dig into the question: "How much are previously champions actually worth to your growth?" They cover: how previous champions impact win rate  how much your deal size can increase with Gems on an opp how past customers can shorten your sales cycle  Follow along wherever you listen to podcasts! For the video version of this podcast, watch on Youtube: https://youtu.be/ijabU6QgRg8 For the written version, visit: https://bit.ly/42gIjAc 

Rich talks about what he calls “hopper systems.” That's a systematic way to reach out to your customer base and ask for more business.

Everyone loves something new and shiny!  Many of our small business clients refer to those bright shiny new objects as squirrels.  But while we're all chasing these new shiny objects, we might just be missing something that's right under our noses that can help grow our businesses.  Past customers.

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: instagram.com/itsmichelecaruana/ Michele's Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: instagram.com/itsmichelecaruana/ Michele's Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI

In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand. I'll be covering: Why it's important to engage past customers for the holidays 5 tips for engaging past customers, even as we enter November Why to continue this focus in 2023 and beyond Sparkle Award: Cast's First Store Wants to Shake Up Fine Jewelry Retailhttps://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/ News Articles: It's not too late to test a live-shopping strategy for the holidayshttps://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays The RealReal Predicts This Year's Gift Giving Will Focus On “Elevated Classics”https://www.jckonline.com/editorial-article/the-real-real-gift-giving/ Consumers to shop more in stores this holiday: surveyhttps://www.retaildive.com/news/consumers-shop-more-in-store-holiday-season-survey/634674/ Other links from this episode: Episode #205 - Top 5 Jewelry Marketing Trends for Holiday 2022 - https://joyjoya.com/jewelry-marketing-trends-holiday Episode #131 - How to Involve Customers in Jewelry Marketing -  https://joyjoya.com/involve-customers-jewelry-marketing/ Transcript: https://joyjoya.com/retain-jewelry-customers-holiday-sales

Too many agents close on the house, send a closing gift (sometimes), and then disappear from their clients' lives. The easiest way to turn your clients into future business is to stay in their lives. Today Colleen and Alicia discuss tactics to stay connected with your previous clients and what kind of impact those tactics can have on your business. --- Send in a voice message: https://anchor.fm/leadingladiesofmtre/message

How to use referrals to increase your business. Ever wonder how to increase your market share without going broke in the process. In episode I give you an example of how to do just that.

So- thanks to a helpful member in the community, I now know that you can upload past customers to your email list! Here is an article to follow to help you do just that!  https://www.growmyetsyshop.com/post/email-past-etsy-customers-to-join-your-email-list-without-violating-etsy-rules Make sure to edit your confirmation email to help provide a reason to join your list! You also need a aweber account: Get it here: https://www.aweber.com/easy-email.htm?id=535891 I also talk about the difference between digtial, POD, and orginal art and the focus when taking on those ideas!    Join the group here! - https://www.facebook.com/groups/723917178191483   Also - take 20% off Salesamurai by using this link - https://salesamurai.io/378.html and using the coupon code: Growmyetsyshop  

Is this simply misleading or is it illegal? http://www.lehtoslaw.com

Your Past Customers & Leads Are Gold. This is the biggest missed opportunity I always find in a company. They're always running to the easy deal and not valuing the opportunities to really grow by capitalizing on this missed opportunity. It's an "Always" Fact. 

Back on episode 68 I gave you the keys to write a winning reactivation campaign.I experimented with this back in June 2020 and generated an easy $500 from a simple one-page letter.Last week I went to LinkedIn and made a post about it...and one guy used the info to generate 12 bookings with past customers.Just by leveraging the principles, you'll hear into today's episode.Here's what you'll discover today.**The 5 elements of an irresistible reactivation letter. Learn how to take cold past customers into red-hot new buyers.**How to create legit urgency without sounding like a used-car salesman. Discover how to earn the respect of your readers and eliminate the ‘yeah sure feeling’ most marketers make with their urgency.**Why a reactivation letter is one of best ways to generate repeat business. I’ll show you a dead simple formula for getting response from proven direct mail campaigns. ------------------------------------------------------And if you want me to take the stress of writing and planning this letter for your business...Email me at support@julesdan.comWe'll organize a 15 min chat and work out a plan to move forward with this exciting campaign.

Out of the vast companies we have worked with over 20 years, I would estimate that only about 10% or less of them were adequately marketing to and creating more referrals and sales from their existing customer list.The easiest sales (and referrals) you will ever get are from the people that already trust and love you. People get fixated on only creating new customers. Yes, you need to have a pipeline full of new prospects, but we have helped many people multiply their sales with strategies to pull more sales and referrals out of their current lists.Tapping into the goldmine that is the people that already know and trust you can create HUGE revenue spikes without a mountain of expense, resources, or time

Rich talks about what he calls “hopper systems.” That's a systematic way to reach out to your customer base and ask for more business.

Dan Pfister is the WinBack Guru. Leveraging a history of studying and implementing WinBack campaigns he has a wealth of knowledge to share on this vital but overlooked sales and marketing strategy. Dan has been a marketer for over 20 years and has spent thousands of hours testing and implementing a very wide variety of sales growth strategies. In total they've generated over 50,000 customers and have allowed him to work with brands like Fidelity Investments .Though many strategies have generated outstanding results for Dan, nothing in his experience has generated revenue faster or more predictably than WinBack.It was the strength and reliability of WinBack that motivated Dan to found Strategic WinBack and become an evangelist for this under-valued and under-appreciated sales strategy.Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover the FIVE types of win back strategies and how to convince your vendor partners to share with you their old customer lists. Win Back strategies provide a warm lead list to work from that make it easier to acquire new customers and lower your customer acquisition costs. Warm Win Back Lists are ten times more effective than cold calling lists because you are able to leverage warm data lists. Everyone in business has a relationship with another vendor or supplier. These types of lists become account based marketing opportunities that enable to focus on specific types of companies who for whatever reason decided to take their business elsewhere. Bringing these companies back to life will prove an excellent source of new revenue and a painless sales process for your sales team.

With this audio course you will learn how to get cheap and targeted traffic. Facebook advertising provides a whole new solutions that produce great results for every type of product or service, even for affiliate marketer. It's affordable, effective and produces the traffic what every business need to succeed. . . . . You will learn Facebook strategies and tips how to create Facebook ads and get a lot of conversion. . . . . Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

With this audio course you will learn advantages and disadvantages of purchasing web business for profit. You will learn what elements are crucial for successful e-commerce business. . . . . Also it will teach you how to transfer business from original owner. You will learn business basics and how to set up a successful business and make money. . . . . Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

If you have online business you have to accept credit cards payment. >> >> >> >> With this audio course you will learn more about this process. Also you will learn what services to use and how to do it to suit your needs and budget. >> >> >> >> Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

With this audio course you will learn advantages and disadvantages of purchasing web business for profit. You will learn what elements are crucial for successful e-commerce business. > > > > Also it will teach you how to transfer business from original owner. You will learn business basics and how to set up a successful business and make money. > > > > Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

With this audio course you will learn advantages and disadvantages of purchasing web business for profit. You will learn what elements are crucial for successful e-commerce business. . . . . Also it will teach you how to transfer business from original owner. You will learn business basics and how to set up a successful business and make money. . . . . Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

I will be doing a series of episodes, centered around “keeping your clients and customers close”! Yes, the shutdowns are real, you can still use creative methods to stay engaged with your clients and customers. You don’t have to lose them because of the shutdowns! Grab a pen and take some notes! . . . Want to Learn About Keeping Your Customers During This Coronavirus Pandemic Time? Checkout These Quick Tip Ideas: . . . . Use Live Chat to Stay Connected with Your Customers & Clients . . . . Find Out What Matters to Your Clients & Customers . . . . "Go Live" Nurture Your Clients & Customers Through Live Videos . . . . Use Your POS System to Connect with Past Customers . . . . Create an App to Communicate with Your Customers . . . . Maximize Personalization to Show Your Customers You Care . . . . Host A Vision Board Party . . . . Host A Weekly Themed FB Live Show . . . . Intro A Free Trial to Your client & Customers --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

During this pandemic, we need to find ways to stay engaged with our clients and customers. This current series is focused on “keeping your clients and customers close”! We don’t have to lose them, because of the shutdown. In today’s episode, I will be talking about using your POS system to connect with previous customers! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessstandout/support

Create Instant Sales |  Contact Your Past Customers / Clients Why Are You Not Grabbing This Low Hanging Fruit of Sales?  Today we will discuss why you must reach out to your past customers / clients.  These folks already love you and your business.  Half the time they have been meaning to use you but haven’t had time to call. You might be surprised at how many jobs you can add weekly by doing this one activity.        ~~~~   The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.     HELPFUL LINKS   The Know Your Business Numbers Course Youtube Channel – Training for Local Small Business Owners Join the Badass Local Small Business Owners Facebook Group! Email me at tammy@localsmallbusinesscoach.com Visit the Local Small Business Coach website Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business   WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

“I see the new building, and the delivery trucks and all of the promotions she is running around town, she must be killing it with her business!” You and I have both said it at some point.   We declare, “they are making money hand over fist!” when we see that promotion or branding somewhere in town. It all looks so easy...just show up, money rolls in, people love working there and all is perfect. That is rarely true.   Chaos is more consistently the norm for most business owners who are swimming in decisions, directions, confusion, and success swings just trying to hold it together while keeping a pristine, branded exterior. Certainly there is a lot to continually think through day to day so here are three things that are important to monitor on a regular basis in your business, in fact we monitor them weekly in our business. We call them the ABC's and they make up the “Level Two Dashboard”.  You may ask, “what is the Level One Dashboard?” It is actually just the “A” of the ABC's I am about to share. Here are the ABC's of what you can be monitoring weekly or every-other-weekly in your business.   Accounts Darryl Lyons (author of Small Business Big Pressure) and I were having a conversation about financial elements in every business that must be tracked regularly and he surprised me with the simplicity of one of his points-- watch your cash accounts. Darryl mentioned that he reviews his cash accounts once per week.   Eyeballs on your cash weekly will allow you to watch it barometrically, checking for any major spikes or dips.  It's not a line by line drill down on isolated spending on things like $4.22 smoothie purchases, but instead a high level look to see the overall flow of your cash. You need to see how the cash actually flows.  Minor shifts are expected, but when the numbers climb or fall at a serious grade, that is when you know it is time to dig.  Was there a big bill due?  Did a massive check come in?  Is money leaking?   One business owner we met with years ago was completely (and I mean completely) in the dark as to the amount of cash in his business accounts.  His rationale, “they will tell me when it gets to low.” Not a good strategy. Once per week or every other week, take a look at your cash accounts (yep, plural, “accounts”...go read Mike Michalowicz' Profit First and IMPLEMENT).   Bookkeeping Most businesses have some form of payables (what you owe) and receivables (what you are owed).   Once per week or every other week it is good to know what these are.  For some of you it is easy to pinpoint how much you owe through a statement or a spreadsheet, for others it is more difficult.  Either way, you have no excuse to not know payables like monthly subscriptions, vendor and subcontractor payments, facilities payments, payroll, and others. Knowing this general payout will allow you to know what will be coming out of those accounts that you have already taken a look at over the coming weeks.   So instead of your account having $10,458...it actually has that PLUS whatever will be coming in over the coming weeks MINUS what will be going out over the coming weeks. A simple “Aging” or “Receivables” report within your bookkeeping software will allow you to see what should be coming in by way of payments to the business.   On a basic spreadsheet you can a section showing all of your account balances, and then a section showing what you owe and what receivables you have outstanding. We actually run this calculation every week:   Total Cash in our Accounts +Receivables -Payables -Tax Account = What the real time cash position IF we collected ALL receivables and PAID all payables It's just a number that is nice to know.   Customers Finally, it is crucial to monitor your customer engagement with  Existing Customers Non-Yet Customers Past Customers This is where you track important metrics around marketing, engagement, and communication. An Attorney may monitor:  Existing Customers: number of cases won, gifts sent  Non-Yet Customers: number of phone calls received to appointments set Past Customers: number of follow up calls placed A Contractor may monitor:  Existing Customers: weekly updates sent, special events delivered Non-Yet Customers: number of website leads, number of follow up appointments Past Customers: past customer “Happy Hour” participants Whatever metrics are important for your particular business is what you will track.  For Business On Purpose we track things like Podcast Downloads, Book Sales, 1-on-1 phone calls, and Coaching Hours among other items.     Is it possible to know every nook and cranny of your business?  It is a challenge because business is dynamic, constantly changing and flowing.  Monitor the ABC's of your business-- Accounts, Bookkeeping, and Customers and review them weekly and you will begin to punch chaos in the mouth.   THAT is when you know you are “killing it”.   Scott Beebe is the founder of Business On Purpose and the host of The Business On Purpose Podcast.  He can be found at mybusinessonpurpose.com.

“I see the new building, and the delivery trucks and all of the promotions she is running around town, she must be killing it with her business!” You and I have both said it at some point.   We declare, “they are making money hand over fist!” when we see that promotion or branding somewhere in town. It all looks so easy...just show up, money rolls in, people love working there and all is perfect. That is rarely true.   Chaos is more consistently the norm for most business owners who are swimming in decisions, directions, confusion, and success swings just trying to hold it together while keeping a pristine, branded exterior. Certainly there is a lot to continually think through day to day so here are three things that are important to monitor on a regular basis in your business, in fact we monitor them weekly in our business. We call them the ABC’s and they make up the “Level Two Dashboard”.  You may ask, “what is the Level One Dashboard?” It is actually just the “A” of the ABC’s I am about to share. Here are the ABC’s of what you can be monitoring weekly or every-other-weekly in your business.   Accounts Darryl Lyons (author of Small Business Big Pressure) and I were having a conversation about financial elements in every business that must be tracked regularly and he surprised me with the simplicity of one of his points-- watch your cash accounts. Darryl mentioned that he reviews his cash accounts once per week.   Eyeballs on your cash weekly will allow you to watch it barometrically, checking for any major spikes or dips.  It’s not a line by line drill down on isolated spending on things like $4.22 smoothie purchases, but instead a high level look to see the overall flow of your cash. You need to see how the cash actually flows.  Minor shifts are expected, but when the numbers climb or fall at a serious grade, that is when you know it is time to dig.  Was there a big bill due?  Did a massive check come in?  Is money leaking?   One business owner we met with years ago was completely (and I mean completely) in the dark as to the amount of cash in his business accounts.  His rationale, “they will tell me when it gets to low.” Not a good strategy. Once per week or every other week, take a look at your cash accounts (yep, plural, “accounts”...go read Mike Michalowicz’ Profit First and IMPLEMENT).   Bookkeeping Most businesses have some form of payables (what you owe) and receivables (what you are owed).   Once per week or every other week it is good to know what these are.  For some of you it is easy to pinpoint how much you owe through a statement or a spreadsheet, for others it is more difficult.  Either way, you have no excuse to not know payables like monthly subscriptions, vendor and subcontractor payments, facilities payments, payroll, and others. Knowing this general payout will allow you to know what will be coming out of those accounts that you have already taken a look at over the coming weeks.   So instead of your account having $10,458...it actually has that PLUS whatever will be coming in over the coming weeks MINUS what will be going out over the coming weeks. A simple “Aging” or “Receivables” report within your bookkeeping software will allow you to see what should be coming in by way of payments to the business.   On a basic spreadsheet you can a section showing all of your account balances, and then a section showing what you owe and what receivables you have outstanding. We actually run this calculation every week:   Total Cash in our Accounts +Receivables -Payables -Tax Account = What the real time cash position IF we collected ALL receivables and PAID all payables It’s just a number that is nice to know.   Customers Finally, it is crucial to monitor your customer engagement with  Existing Customers Non-Yet Customers Past Customers This is where you track important metrics around marketing, engagement, and communication. An Attorney may monitor:  Existing Customers: number of cases won, gifts sent  Non-Yet Customers: number of phone calls received to appointments set Past Customers: number of follow up calls placed A Contractor may monitor:  Existing Customers: weekly updates sent, special events delivered Non-Yet Customers: number of website leads, number of follow up appointments Past Customers: past customer “Happy Hour” participants Whatever metrics are important for your particular business is what you will track.  For Business On Purpose we track things like Podcast Downloads, Book Sales, 1-on-1 phone calls, and Coaching Hours among other items.     Is it possible to know every nook and cranny of your business?  It is a challenge because business is dynamic, constantly changing and flowing.  Monitor the ABC’s of your business-- Accounts, Bookkeeping, and Customers and review them weekly and you will begin to punch chaos in the mouth.   THAT is when you know you are “killing it”.   Scott Beebe is the founder of Business On Purpose and the host of The Business On Purpose Podcast.  He can be found at mybusinessonpurpose.com.

ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you. This video teaches you how to run a Facebook Ad to the most likely people to buy from you - those who have already bought from you in the past. Here's how to follow along if you'd rather read instructions: Step 1: Log into business.facebook.com Step 2: Select your Ad Account Step 3: Click the green button with the plus mark that says "CREATE." Step 4: Select "Conversions" from the ad objective column. Step 5: Select "Purchase" from the Objective at the top of the ad. This will run your Facebook Ad to people that have already purchased items from you. Keep in mind you can also customize your Facebook Tracking Pixel to run ads to people who have purchased a specific product. Like socks that go with shoes, or jeans that go with a t-shirt, or a skin care product that goes with a supplement. Or, a refill of a supplement that you know they'll need more of after a certain time period. :) --- Support this podcast: https://anchor.fm/paulhickey/support

For more FREE Wealthy Contractor resources go to: www.TheWealthyContractor.com In this episode Brian will show you EXACTLY what you need to do to get more sales and money from your list of past customers.

  EPISODE 207 of The Local Small Business Coach Podcast   Why You Need to Stay in Touch with Your Past Customers   In today’s episode:   It is Easier (and Cheaper) to Keep a Customer Than to Find New Ones. Too often, we spend our time and energy trying to track down new customers or clients. The reality is we need to do a much better job at keeping and retaining the ones we already have. Not only is it easier, it is much cheaper! We will go over why this is important but also discuss how you can go about this and what you should be checking in with them with. I think you have a great opportunity if you grasp this one best practice.   ~~~~ The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.     HELPFUL LINKS   Thinking of Getting a Coach? Check out my work with me page Join the Badass Local Small Business Owners Facebook Group! Leave a Question for the Show: Ask a Question Website/Training Materials  Become a Founding Member of Our Upcoming Membership Site – Click for More Info Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business Get your free Business Health Check PDF     Follow me on Twitter @tadams4u   AFFILIATE LINKS Don't Forget to Check Out The PROFIT FIRST BOOK! ·         My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link Build a Website with BlueHost Get a FREE Audiobook! Take your Business Books on the Road with You!   CLICK to GET YOUR FREE AUDIOBOOK     WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

  EPISODE 106 of The Local Small Business Coach Podcast Today’s Tip of the Week: Staying Engaged with Your Past Customers / Clients In Today's Episode We Cover 4 Topics: Seasonal Business, Purchasing Equipment on a Loan, Employee Presentation & Staying Engaged with Past Customers   In today’s episode, we discuss… You want to create a business that can survive all 12 months and not just 9 months of the year. While we have discussed seasonal businesses more back in episode 40, the important thing to remember is, find ways to fill the down months to help ease the massive drops in business that you are prone to.   We discussed a question on should you take on debt to purchase equipment or tools to grow your business? As I mentioned, that depends if you have business backed up, ready to go. Then it might be worth it. But if you will grow slowly with the purchase, you are better off saving up the money and then making the purchase. This will take away the pressure of needing to create business immediately to at least break even with the loan payment.   In my weekly rant, we discussed why It is very important that you realize that anyone you hire, whether on your payroll or in a temporary basis, is a representation of you and your values. You must set those expectations and they must know that you are going to follow up on them. Especially if they are out of your eyesight and in front of your potential customers and clients.   Finally, we wrapped up with our tip of the week where we discussed the importance of staying in touch with your past customers and clients and how it is much easier to keep an existing raving fan vs trying to find and convert a new one. We went over a few ways that you can work this into your weekly routine. This is an area that we all, including myself, need to commit to going forward.   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at Tammy@LocalSmallBusinessCoach.com Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com Get a FREE Audiobook! Take your Business Books on the Road with You!   CLICK to GET YOUR FREE AUDIOBOOK My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link Get Your FREE eBook - 8 Steps to Increasing Your Profits in Your Local Small Business   WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen,  medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams ~~~  

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping […] The post MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST] appeared first on The $100 MBA.

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping […] The post MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST] appeared first on The $100 MBA.

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. There are 3 groups of people in any business. 1. Current Customers 2. Past Customers and 3. New people.   Most businesses I work with are trying to sell to the hardest group of the three!  STOP!   Join me tonight as I explain the three groups and who you should be selling to and in what order and a perfect example on how Starbucks has this processes DOWN! I do not usually talk about this kind of strategy on this podcast but I think it is very relevant today and so I am going to go deep on this one!   Starbucks started a campaign today and I am going to break down EXACTLY why, who and how they will make literally MILLIONS and save a ton of waste in their business! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up. Casey P.S. I have only a fee LIVE tickets left for my Networking Riches event this weekend but you can also join us via the web OR know that ALL tickets get a copt of the event and all worksheets!  So, if you can't be there grab a ticket! It will be the best 47 bucks you invest in your business...... You DO want to make more MONEY, don't you??  http://www.NetworkingRiches.com

What is the biggest reason that painting businesses get "stuck?" Why do some painting contractors hit a point where they're no longer seeing growth despite an evergrowing marketing and advertising budget? Brandon explains all that and more in this episode of Painters Acadmey!Learn more at https://www.paintersacademy.com/

If you're a tradie and you're in business you've no doubt spent countless hours and dollars chasing more clients, more revenue and more profit. You've probably also heard the sayings about 'the diamonds in your own backyard'? Well, there's an often overlooked strategy to grow your revenue that is exactly that. Rebooting past clients. If you've been in business for more than a few months you'll have clients who used you once, then you never heard from them again and... let's be honest, you never bothered to talk to them again either. Shame on you! Seriously, you took their money, possibly said thank you and then ignored them? Sounds a bit like a one night stand (of sorts...apart from the money changing hands!) Anyway, what if you went back to all your past clients and asked them if they'd like to come back and use you again? What if some of those people said 'yes'? They already know you, are familiar with your great service and quality, so 'selling' to them is heaps easier than to a new customer who's never dealt with you before. Cheaper too! In this episode, we give you some simple strategies for reactivating your past clients, saving yourself a bucket of cash on marketing strategies and giving your top (and bottom) lines a quick boost. The post TBS122 How to reboot past customers and get them coming back appeared first on Tradies Business Show.

If you have some sort of sale in your business, will that upset your past customers? Will you alienate them in any way? If that's the case, how do you offer sales or discounts for your products or services? Let us answer your questions in today's episode. Don't delay, just hit play! SUBSCRIBE ON APPLE […] The post MBA420 Q&A Weekends: Do discounts or offers alienate past customers? appeared first on The $100 MBA.

If you have some sort of sale in your business, will that upset your past customers? Will you alienate them in any way? If that’s the case, how do you offer sales or discounts for your products or services? Let us answer your questions in today’s episode. Don’t delay, just hit play! Stitcher | SoundCloud | Podcast Feed | How To […] The post MBA420 Q&A Weekends: Do discounts or offers alienate past customers? appeared first on The $100 MBA.

Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.