Expand The Business with Casey Eberhart

In today's episode, I break down the 3 buckets of customers and where entrepreneurs should focus their time to get results. Listen in and be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Super excited and honored to be recording this edition of my Expand The Business podcast with Richelle Tamu Shaw author of "Million Dollar Equation" and world renowned speaker, trainer, mother AND business owner! Here we go! Follow Richelle Tamu Shaw and Learn More: Website: http://richelleshaw.com/ LinkedIn: https://www.linkedin.com/in/richelleshaw/ Facebook: https://www.facebook.com/richelle.shaw Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Anyone who has sleeping issues will agree with me that we would sell our own mothers to get a full night's sleep! If you've been battling insomnia, sleep problems, or restlessness each night, you don't have to anymore. There's a better way, it's an all-natural solution, and I will reveal it in this podcast episode. Listen to hear this sleep solution that has FINALLY let me sleep through the night after year's of failing to do so. To explore the sleep solution I describe, visit the website: http://ShareThePlan.com Send me a private message on Facebook as well to let me know that you heard the episode and want to give this sleep solution a try for yourself. Facebook: https://www.facebook.com/caseyeberhart Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Ep #9 - In today's episode, I'm going to teach you how you can get almost any tool on the internet for FREE. Whether it's your vitamins, your marketing, or even your house, let me reveal the path to FREE! Today is all about "HACKING"... Listen in and let me explain! This episode mentions several tools which I will provide links for below. Listen in for the description of each tool in the episode. http://livestotube.com https://SecretPassiveCash.com http://ShareThePlan.com https://BannerSeason.com/TRYTHIS http://ScheduleLives.com Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

In this episode, I am sharing a live recording from my networking group in southern California where I shared how to grow referrals for your business and how to set yourself up as an authority in your field that people need to know. If your business is built on referrals and you don't have a system for creating them, this discussion is for you. Listen in and please make sure to rate and review the podcast. Also, check out the website www.ExpandtheBusiness.com and register to receive bonus material and free gifts. You can also connect with me on Facebook at: https://www.facebook.com/caseyeberhart

This week on the Expand the Business Podcast with Casey Eberhart, I sit down with Vanessa Hunter, the founder and CEO of The Brand Muse. Vanessa's company is a marketing consulting agency out of Carlsbad California! Vanessa Hunter is a dynamic sales, marketing, and operations professional, with over 25 years of experience in network marketing, including consumer product development, sales, marketing, field leadership, and public relations. Learn More About Vanessa Hunter Visit Vanessa Hunter's Agency Website for The Brand Muse at: https://www.thebrandmuse.com/ Connect with Vanessa on Facebook at: https://www.facebook.com/VanessaCHunter  

Welcome to another edition of the Expand the Business Podcast. I am your host Casey Eberhart and, in this episode, we will examine a free tool that will allow you to legally and ethically follow anything on the internet you like.  This tool is called Google Alerts and when used properly it can keep you up to date on important concepts, topics, and mentions for your brand and business.  Listen to the full episode to learn all the applications of Google Alerts for your business. Be sure to visit http://expandthebusiness.com/ to learn more and when you enter your contact details, we will send you out several goodies as a welcome bonus. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening. Episode Transcript Below: Casey Eberhart: Well, good morning, evening, afternoon, wherever you are in the world. I want to welcome you to a short form version of expandthebusiness.com. So if you are into podcasting and listening to podcasts, please check out Expand the Business wherever you download your podcasting. And if you want some free goodies, head over to expandthebusiness.com. We've got some great freebies over there, some great goodies for you over there. And again that is at expandthebusiness.com. Casey Eberhart: Hello everybody, my name is Casey Eberhart, hailing from Los Angeles, California. And it is my pleasure and honor to hang out with you a little bit today and just talk about one of the tools that you can use in your arsenal of tools to grow and expand your business. Casey Eberhart: So today I want to talk to you about a simple, easy tool that is free, favorite four-letter word that will allow you to essentially spy on legally and ethically anything going on all over the Internet in real time. Well, almost real time. Maybe about a 12-hour lag. So here is the tool. Casey Eberhart: The tool and the resource are Google Alerts. So Google Alerts are simply a tool that allows you to put in key words, competitors' names, things like that. And it will send you an email every single day or weekly, combined with everything that came out on the Internet the previous day. Casey Eberhart: So we actually made a list of things that we use Google Alerts for across our portfolio of businesses. And so let's just go through the things that you can use Google Alerts for to spy on your competition, to spy on your own business. I hate the word spy, but it allows you to take a peak in what's being put on the Internet about whatever topic you want. Casey Eberhart: So for example, if you are going to write a blog post or you want to see when your blog post shows up on Google or shows up on the Internet, you might put the keywords for your article. I one time did a blog post on creating a thank you note after a job interview. So what I did was I set up a Google Alert to go in and say, "Thank you card after interview," and I was able to see when that article actually hit Google two or three days later simply because I had already set up a Google Alert for that. Casey Eberhart: You could put in your hobbies in Google Alerts. So if your hobby is beekeeping, you could put in beekeeping and every day Google will send you an email that says, "Hey, here are all the new things that happened on the Internet today about beekeeping," and you could do that for any hobby. Paddleboarding, beekeeping, Harley Davidson's, whatever your hobby is, you could put that in a Google Alert. Casey Eberhart: Then next up, if you are a speaker, trainer, or coach, you could use Google Alerts to generate leads for your business. Let me give you an example. As a speaker, one of the Google Alerts I have set up for myself is 'Call for Speakers'. Okay? Because in the association world, a lot of times when people are looking for speakers, they'll do a post and they'll say, "Hey, we're doing a generic call for this type of speaker in this type of profession," and I'll get those alerts in real time. So by the time somebody else spends a month or two searching Google for all of those, we get those in real time. It saves you massive amounts of time. Casey Eberhart: You can set up Google Alerts for specific companies. So we do this if we are looking at making an investment in a company, we'll set up a Google Alert ahead of time so we see what's being posted about that company in real time over the course of the due diligence period for that. Casey Eberhart: If you're in a network marketing organization, you could actually put your own company or the company that you represent in Google Alerts as well and you'll be able to see what is being written about that company or videos that are being created. Anything that's coming into Google in real time, simply a day behind. Casey Eberhart: If you are an investor and you are investing in a particular type of investment, it might be good for you to use Google Alerts to save you time here as well. For example, let's say you wanted to start investing in Bitcoin. You didn't understand Bitcoin, you didn't understand how it's utilized, how the investment outside of it works. You could go simply create a Google Alerts on Bitcoin and every article and video that's created that day would be emailed to you the following day. So any type of investment idea. Casey Eberhart: Two last ideas on how to use Google Alerts are number one, your competition. You can simply go into Google Alerts, type in your competitors' names, and anything that's presented on the Internet the day before would again get emailed you the next day. So if you are a local plumber for example, and your competitor is just down the street and you want to see what Yelp reviews are written, what other type of reviews are written, those types of things, you would simply created a Google Alert for your competitor and you could do that for all types of competitors or things or people that you wanted to sort of see what's being written about. Casey Eberhart: And finally, this is key and critical and so super important. You want to create a Google Alert for yourself, for your own name. And the reason you want to be able to do that is because it catches anything both good or maybe not so good in literally almost real time. So many times people have no idea what's actually being written about them on the Internet. That a simple Google Alert would allow you to not have to go back to Google and search your name or search different things. It simply allows you to tell Google what you'd like to be notified when new things occur and it will simply send you that email once a day or once a week. It can do it in real time. It's very, very flexible. Casey Eberhart: So in order to do that, you just go to Google and type in Google Alerts. There's a bazillion things. It's absolutely simple and easy to set up and it will save you massive amounts of time. If you are a business owner looking to save time and/or make more money in your business, I highly recommend that you head over to expandthebusiness.com, grab your name and email or put your name and email inside that little box there. We'll send you out some goodies. We've got some special surprises that we work with over there. So again, if you want to save time and make more money in your business, head over to expandthebusiness.com and we'll get you all set up. Casey Eberhart: So with that, I hope you've enjoyed this episode of Expand the Business where we help entrepreneurs do the two things that almost all entrepreneurs are always looking to do, which is save time and/or make more money. So with that, I hope you have an absolutely amazing day. Now, let's go out and give somebody else an absolutely awesome day.

Welcome to another episode of the Expand the Business Podcast with Casey Eberhart. Today's episode is a short form piece of content where I will be revealing "How a Sharpie can save you hours and make you millions" Intrigued? Tune in to the episode for the full explanation and details.  Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.   Episode transcript below:   Casey Eberhart (Speaker and Host): Hey, hey, hey everybody. Welcome to today's episode of the Expand the Business podcast. My name... My name? My name is is Casey Eberhart, I am calling in from Los Angeles, California today, with a short-form episode, just a little quick tip, a little thing to help you save time and make more money when you are out networking. And we're going to talk about the 99 cent tool that you probably have in your purse or your junk drawer, that'll help you do the two things that we aim to teach and train on the Expand the Business show, which is save time and/or make more money. So if you are in a position where you need and/or your businesses is being built on referrals, then head on over to ExpandTheBusiness.com, we've got a free download for you over there on getting more referrals. We've got some goodies for you over there, but just happy to have you jump on the show today. And again, you can head over to ExpandTheBusiness.com for your free goodies. So look, let me set the scene for you for just a moment. You get in your car, you put your makeup on, you drive to a networking event, and those networking events are either super early in the morning, maybe you're going to them at lunch, maybe you're going to them in the evening, and it's a Chamber of Commerce event or BNI, LeTip team, Referral Network, eWomen network. Maybe it's even Kiwanis or Lions Club, maybe it's your local chamber. Maybe it's just a networking group where you get together with a group of people and have referral exchanges. Maybe you're headed to a mastermind event. All of these networking events are designed to help connect you with potential referral partners, referral... Of course the phone rings right inside there, right? But it allows you to connect with other people that can produce business and/or referrals and/or relationships for you. But here's what happens most of the time. Most of the time people go there and they are exchanging business cards. And does business really get done that way anymore? No, let's be real. How many times have you got some business cards and you bring them home from that event, and then they go in the trashcan or they sit on your desk for five or six months and then they go on the trashcan. Well, here's the thing, at Expand the Business, we really try to give you the tools and techniques that allow you to cement relationships and move forward with those people that you feel are going to be the best in your connection and best in your network. So here is the 99 cent tool that you should carry with you every single time you go to a networking event. It is a Sharpie. Now, there is a very specific reason why I am suggesting a Sharpie and not just a regular ballpoint or a pencil. Here's the deal, so many people now are carrying glossy business cards to a networking event. And what happens is if you write on a business card with a pencil or a ballpoint pen, very few of those glossy cards are gonna allow you to actually make an imprint on the business card itself. So all you gotta do is go to your local store, your purse, your junk drawer, maybe it's in the seat cushions of your couch, maybe it is in the seat cushions of your car, grab a Sharpie and take it with you to the networking event. Now since you've probably already gone to ExpandTheBusiness.com and got yourself a copy of Get More Referrals, you'll notice that I talk about this exact technique inside that audio, which obviously you're more than welcome to go grab a download of, again, at ExpandTheBusiness.com. But here's what you can do with this Sharpie, when you go to a networking event, you want to be able to decide as you're meeting and connecting with different people, who it's actually worth connecting with and moving forward in a relationship with right there at the event. Okay? And so what you're going to be able to do now is when somebody gives you a business card, which by the way, one of the easy ways to get out of a conversation with somebody is to simply get their business card and say that you will follow up with them later or that you're connecting with folks or whatever your line is that allows you to connect with folks. But you want to take your Sharpie out, and as they hand you your business card, I'm going to suggest two different things that you do with that. Number one is that you code your business card. Now, I have a code that I use for myself and it's really a call or no call symbol. So for me, I used to write that I didn't want to respond to somebody on their business card. And I'm not going to tell you what I used to write, but if you've heard me speak live, you know exactly what that is. And if it's something that I want to follow up with or someone that I feel is a good connection for me, I'm going to put a star right there on the business card with my sharpie pen. Now, if you want to do C no-C, for call and no call, if you want to do FU, for follow up or NFU for not follow up, whatever you want to do, my suggestion is that you use a code so that in the event the other person actually sees what you wrote on their card, they're not going to actually know what it means. Now, for me, what I do is I'll take that business card and while I'm talking to the person in real time, in real conversation, what I'm going to do is I'm going to make some notes on the back of their business card, even if I'm writing over the top of their information, usually on the back that's less vital than what they have on the front. And I might write some things like, "This is going to be a good connection from a referral partner. This might be a prospect, this might be somebody that I just feel is influential and I want to stay in touch with." If they give me some tidbit that's going to help me later on connect with them on a deeper more meaningful relationship, then I'm going to mark that on the business card itself as well. Now, the reason that we use a Sharpie versus a pencil or a ballpoint pen is quite frankly because if you use a ballpoint pen or a pencil, you're going to be like carving into that business card like you are a cave person scraping into a rock. It just doesn't work, there's newer better ways. Now this doesn't mean that you can't do your other things in kind of the relationship building process, like maybe take a picture of the two of you and text it to the person. Maybe you want to connect with them on social media. But remember that followup and the relationship building networking, the onus is on us. So what you're gonna do is you're gonna do two things for this technique to work: Number one, you're going to head over to ExpandTheBusiness.com, grab yourself Get More Referrals, so you can listen to that on your way to a networking event. That's going to give you some great tips, strategies, and things you can say to help you generate more referrals. And number two, you're going to dig around in your purse, you're going to dig around in your junk drawer, and you're going to simply throw a Sharpie either in your car or in your pocket, in your purse, wherever. And the next networking event you head out to, you simply take that in there, and that becomes your tool of choice right there in the conversation. You can write notes on there. Make sure that you understand going in, by the way, that not every person at that event is going to be worthy. And I don't mean that as a person, but from a business perspective, of following up with, staying in touch with them, putting in place your process to help drive and deepen those relationships. So we all have those things where we talk to somebody and they just aren't going to be a good fit. We don't want to be rude, so we just simply mark that as non follow up with whatever code we use with our Sharpie, give them the respect and the time to finish out the conversation and simply move on. Now when you get home, the great thing is the people that you aren't going to follow up with, simply just go to the trashcan, which they would anyways. And number two, the people that you are gonna follow up with, you are going to connect with, now you have a sift and sort mechanism. So you guys, this is Casey Eberhart with another episode of Expand the Business, and again, final offer if you want to head over and generate more referrals, head over to ExpandTheBusiness.com, and there we've got some free goodies for you, we're happy to have you join in the fun. So with that, give somebody else an awesome day. Follow up with a Sharpie as your tool at your next networking event. Until next time, guys, have an amazing day! Ciao, ciao!

Robert Orfino, real estate investor and expert, joins Casey Eberhart on the "Expand the Business" podcast for an incredible interview about the present state of real estate, real estate investing, and even house flipping. Robert is a master at leveraging traditional media and social media to expand his brand and marketing message online. Born and raised in New Jersey, Robert spent countless summers on the Jersey Shore.  When not vacationing, Robert worked with his father doing construction. Robert later attended Kean and Rutgers University, and set out to find a “good job.” Aside from his knack for creating things, he has a life-long relationship with education and is constantly seeking self-improvement.  He also readily admits he is a die-hard NY Giants fan and a long-suffering Mets fan.  At the age of 42, Robert had been working for someone else’s fortune for 20 years and began to understand the importance of wealth and how to create it. In 2007, Robert caught the entrepreneurial bug and left his job to start his own green consulting firm. Within the first year of business, the firm was directly impacted by the financial crisis in 2008. However, Robert persevered through the major financial setbacks that followed and began working as a So-Cal contractor rehabbing Freddie and Fannie Homes.   In 2012, Robert took an opportunity to work on flipping homes for private investors. During this time, he flipped almost 200 different homes. Robert continued to work in the So-Cal Real Estate Market until 2014 when it made a major comeback and deals became scarce.  By 2015, Robert sought out a market gap for flipping houses in New Jersey, the number one foreclosure state in the country at the time, and proactively assembled a team to build business back up again. Although the market had been tumultuous for quite some time, Robert saw an opportunity to raise capital for the New Jersey and New York Real Estate Markets and founded a Distressed Real Estate Investor Fund.   Here is the transcript of the podcast interview between Casey Eberhart and Robert Orfino: Casey Eberhart: (00:01) And welcome everybody to today's episode of expand the business. My name is Casey Eberhart. I am your show host for this hour of amazing insight in helping you, the business owner expand the business. So we are super excited to bring to you guys, everything that we can come up with to help you expand your business. Whatever business you're in, whether you're in traditional business, brick and mortar, business, network marketing, investing, whatever businesses you this show is designed for you. So as an upfront, if you want to download a quick audio, on getting more referrals, just head over to www.ExpandTheBusiness.com. Oh, we've got some goodies over there, some surprises for you over there. And I'm super happy to have you do that again, go over to expand the business.com so super excited today because we have an amazing interview with one of my favorite people on the planet. Casey Eberhart: (01:00) Robert Orofino is one of these guys that you just can't help but to learn stuff from because number one, he's super open and willing to share his ups, his downs, his wins, his breakdowns. In order to help you and I expand our business and really kind of create the life that we all dream of. He is a real estate investor. I've happened to be friends with and have known Robert for several years. I know that Adam, and ask him to go a little bit in depth in this, but you know, one of the things that he and his partners have been able to do in the real estate game as they've made, as far as I know, at least three moves. They've moved from New Jersey to Los Angeles, Los Angeles to Houston. And then from Houston they've really expanded out. They have a radio show that's on drive time in Houston, Texas. Casey Eberhart: (01:47) Every single day they've got podcasts, they have webinars, they have meetup groups, they hold live events, they hold live meetings. They've created a real estate investing fund for investors. Maybe you have a little extra money that you're scared of a scaredy cat. I've been in the real estate market. You don't want to, you don't want to get too much exposure. You can talk to Robert and they've created a fun. So people that are scared still have an opportunity. They have their fingers in every piece of the pie in the real estate market that you've probably or possibly could come up with. And if they don't, they're going to go out and really create the network and the relationships to be able to bring that into the fold. So I thought, well we would do today is really have kind of a deep dive in sort of the structure, the blueprint, the layout, the architecture of what Robert has been able to do in the real estate game, especially in the market he happens to live in at the moment. And I say at the moment, which is Houston, Texas. So He's a partner in Mr Texas real estate, which we'll talk about. He and his partner in a minute. And he also runs and owns Dana point marketing. So with that being said, Mr Orofino, welcome to the show was a Robert Orfino: (03:00) pretty amazing introduction. I'd like to meet that guy. Right? So that was, thank you very much for all those kind words. And it is certainly, um, I always point out that Steve jobs speech we talks about, you really can't connect the dots looking forward, turn around and look back. You can see them. Well, you're one of the dots. Casey Eberhart: (03:21) Well I appreciate that. I appreciate that. But those dots are created by all of us being just connecting, right? So thank you for saying that. You're also one of the dots all and my network, but also many, many others. So Robert, take me back, uh, in the wayback machine to when you were in New Jersey and when I first met you, you were a contract investor slash flipper in, uh, and for those of you that don't know the term flipper, it's somebody that buys a piece of real estate, put some equity into it in terms of capital as well as um, um, not only capital but sweat equity contract or build it out, make it pretty, and then turn it back on the market and sell it off from there. Kind of walk me through how you got started as an entrepreneur back in the flipping days. Robert Orfino: (04:10) Sure. So back in New Jersey, I was a, I was a consultant. I was a green consultant, energy efficiency, that type of renewable energy. Um, you know, I was uh, back in for anyone understands it, uh, the uh, green building. But that was, that was I did right. So the US GBC am original member of that. Um, and I did a lot of consulting out there and I said, okay, I want to become an entrepreneur and the green industry's taking off in southern California, so I need to get the southern California. So I left my job there and I started my own consulting business and within the first six months I booked over $300,000 worth of consulting. It was great. And then September, 2008 hit and the whole world got turned upside down financial world. And I was out there alone with not a lot of, of safety net underneath me, just a couple of retirement accounts. Robert Orfino: (05:10) And I, uh, I found myself in a very large hole very, very quickly. By 2009, we had some bad deals and we had some bad partners and um, we had a lot of the projects just stopped. There was a bond on those projects, which means you're going to eventually get paid, but the eventually it could be 2012, 13, 14. Right? So here I am, entrepreneur trying to figure this stuff out, working both coasts and it, it wasn't working and we're going down a slope in a whole very, very fast. I remember 2009, everyone's still sort of in denial, right? And in 2010, now, everyone's like freaking out. In 2011 was the bottom of the market. So in 2011, I had no more consulting gig. So maybe one or two right here. But I had a buddy who was doing construction for Fannie Mae at the time. Robert Orfino: (06:06) There was tons of foreclosures. They're fixing them up. He says, I have too much work. Can you help me run it? So I came out to California full time, took over the San Fernando Valley, and I started with doing deals, doing rehabs for Fannie Mae, Freddie Mac, um, all those FHA stuff. Um, but by that time I was already 450, $2,000 in personal debt in the, I owed for $52,000. And next to every single one of those, those dollars was my signature. So you can imagine how panicked we were and how crazy everything was. And we got into real estate and started climbing out of the hole. So 2011 wasn't a bad year for us. But then 2012, Fannie Mae says, we're not rehabbing homes anymore. Now back out of business. But I have a construction business. I've gotten loans on that business. I've got employees. And um, I'll just tell you the, the low point for us is we're, I was down to $6,000 in my bank account and I have a $12,000 monthly nut, right? Robert Orfino: (07:10) And I don't have any jobs on the horizon. And I think to myself, I'm not the smartest guy. And from this moment on, I'm just going to do what smart people do. So I did a little mantra about wealth and all that stuff coming to me and I won't bore you with that. Um, but right after I did the mantra and I was driving down the four oh five, you know what I'm talking about, I got to go to, I got to get to Ventura Boulevard. That's where my po boxes, I go to the Po box now 10 minutes after the mantra about all good things of being positive and wealth coming to me. I opened up the Po box and there's a check for $6,000 exactly what I needed to get through the month of February. And from that point on, I do not want to figure it out or double think it or overthink it. Robert Orfino: (07:59) I just do the mantra. Right? And that turned me on and I got through the month of February, I got a kitchen job, I got a bathroom job. And then later on that year I got picked to work for the best way to call as the clearing house where the hedge funds and for those who don't know the hedge funds, Blackstone is a big one, call me homes. There was another one who worked for, they put billions of dollars of capital on the street buy houses and so we literally could have as much construction work as we can possibly handle. We are doing now 11 jobs, nine 11 jobs a month and we're running through that in 2012 was great. Um, 2013 slowed down, but we had made a name for ourselves. So we are the top two contractors in that clearing house and we kept working all the way through 2013, 2014 I started doing some more green work, slowly climbed out of that hole, but I had always now around real estate business, I'm trying to network with these folks and try to figure out how to get more work. Robert Orfino: (09:01) And I started reversing engineering how this whole business works. And in 2015 I said, hey, I'm going to go do this myself, except I go back to New Jersey to do it. And I go and do it in New Jersey for two years. We did fairly well. We flipped a bunch of houses out there. Um, I was all about just creating cash to pay back my debt. They create a little nest egg so that we felt secure. Right? So just like everyone else in 2013, 2014, 2015, everyone's thinking security, right? They want to have security. We're no different. Um, then I started networking and meeting a lot of people we carry on. And then in 2017 I met some friends from Houston. They introduced me to the marketplace. Um, we had a hurricane that came and I was working the opposite and the, all of the leftover deals in New Jersey from superstorm sandy. Robert Orfino: (09:58) So I understood how flooded houses and when a wind damage houses work. Uh, when the hurricane came here, I already had a base here I'd already done and started doing some education stuff. So we decided we were going to move to Houston and I moved there about 14 months ago. I've, I've been here in Houston for 14 months. Since then, we're able to acquire about $3 million worth of properties. I've doubled my net worth. I'm using all the things that I learned from quite frankly, failure on my, on my last 10 years of being an entrepreneur. And so we, we definitely believe there's no such thing as failure. It's only learning. Sometimes the lessons are very expensive. Sometimes you can shrug them off, right? But there's only learning in coming out of failure. And, uh, with that mindset, I was able to partner up with Jason Bible out here. Robert Orfino: (10:53) He had been very successful. Now we started this new venture and like you said, we have a fund. We have our, our own rehab crews. We have a real estate office, a team that we bought. We work with Keller Williams platinum. So we're able to work on all that stuff, uh, in this marketplace based on all the things I learned. And when I say learn, I'm mostly saying I failed in the past. And I can remember sitting in the lobby in, uh, Gora hills. There's a company out there that nobody knows about. They don't have a website, they don't advertise, but they do $1 billion in real estate transactions every year. They touch every single piece of it. And I sat there and I said, if I ever have the opportunity, meaning of the market opportunity, this is what I'll build. And now I'm here in Houston with the opportunity and we're building a very massive real estate machine. Yeah, it is unbelievable to watch. So I have several that I kind Casey Eberhart: (11:54) of want to push in and, and drill a little bit in on. So when you first moved from New Jersey out to Los Angeles, you said that in your first six months or first nine months, I think that you had $300,000 worth of consulting gigs on the books. How, how did that come about? How did, how did moving from New Jersey to Los Angeles, just because we, you know, I live in Los Angeles, we be, we are, uh, we are very, and I'm doing air quotes. For those of you that are listening green out here in California, what, what allowed you to get in the door? What allowed you to book that kind of book of business? Because I think a lot of people are, you know, get so stuck on, oh it, I'm afraid, I'm scared. I don't know where to go. I don't know what to do. I'm terrified of failing. So on and so forth. What allowed you to like break into that $300,000 market? Robert Orfino: (12:48) I want to say within the first 90 days of me having my own business, I picked up two mentors, both sales and marketing and Robert Orfino: (12:58) they said, Hey, forget this, forget this 30 page proposal and all that. There's all the, all there, all the folks that are collecting those proposals are making do is free work. Yeah. And they said, we've got to figure out a way to get to the decision maker. Once you get to the decision maker, have an honest conversation and they'll say yes or no. And that's, that's where I learned from, from two folks. And so we were able to get to some very big decision makers in the automotive world. Dealerships were one of our bigger clients. We are able to meet with again, really, really big companies like sonic automotive, Penske automotive, auto nation. We want to treacly the manufacturers like Mercedes Benz. Um Oh we worked directly for a Volvo and a lot of those, a lot of the green companies that wanted that for that we were able to go right to the manufacturer and talk to them Hyundai and get real honest conversations. What do you, and then ask them, what are you looking for? How can I help? So going out as an entrepreneur, I learned within the first 90 days to forget what I, what I want and ask how I can help and just give me that. Just how can I help? What are you looking for? Do you want a green, a bigger green footprint rate, I can help you with that. And that's how we land that we forgot the forget the whole sales process, finding the decision maker and help them. Casey Eberhart: (14:25) So it was really about building, I mean essentially, you know, uh, I think a lot of people, um, skip the part of building relationships and building out a network of people that you yeah. You know, sir, um, service that network for lack of a, for lack of a better word. You also said something that I think is really interesting and I think a lot of people kind of Miss Nuance, um, because they are being trained and taught by people that went about it the hard way. So you could write a bunch of proposals and you know, you are absolutely right. The people that are receiving those proposals. If you don't know a lot of proposal type, um, work that's given out, the reason those companies send out requests for proposals or RFPs is so that they can get a bunch of ideas from a bunch of different consultants all for free. Yeah. They may ultimately hire one or they may not hire them, but at the end of the day, they've essentially allowed the bigger game players too, give them free advice and may not ever even call them. And what I loved was that you bypassed all of that and really went in and tried to have conversations with people that were meaningful and figure out how to help them when I'm assuming not every single person you are able to help win. But in that event you then went off and figured out how to help them when once they were done. Speaker 3: (15:51) Yeah, no, we got, we got, um, a very, um, polite thank you's, but not very many followup calls. Yeah. Casey Eberhart: (15:59) Yeah. And so, so Robert, as you were, as you were kind of building out that network with the automotive dealers and, and putting those folks, how important in your success today, if we go all the way back in the wayback machine, how important was it or is it, do you think for entrepreneurs, even if they're just a marketing, not just say, but a marketing firm or a sales firm, or they've got a specific product or maybe somebody just a network marketer or whatever, how valuable is the skillset of building an actual network of people? Speaker 3: (16:37) It, it's everything. Well, you know, we all, we hear all the cliches about the network, right? There's a ton of business cliches and we love to post it on Instagram and Facebook, but you have to actually do it right? And you know, your network is your net worth. That is absolutely true. Um, and we just kept building out and out and out. We, we, we would, we would take meetings from seven o'clock in the morning to 11 o'clock at night and we'd be in crazy places. I'd be at five star hotels smoking a cigar on the beach front deck at 10 o'clock at night, and the next morning I'm at someone's, uh, auto body shop, right? And, but it's just constantly taking these meetings and networking and what can I do? Right? Um, what can I bring? How can I bring value to the folks in my network? Speaker 3: (17:29) How do I connect people in my network? Right? How do I make them, I mean, I've gotten, I've sat down in front of the general manager who complains that he doesn't have a good sales manager. I go to the, three days later, I'm sitting in front of a sales managers saying, I gotta get out of this, this place. I'm like, Hey, do you know this new tire? And over here, why don't you give them a call? Low and behold, I got a a sales guy, right? Well, let me just connect. And so when you start playing that person, that connector in the middle, it becomes extremely valuable. But here's the key, Casey and we, we just went over to this with our real estate team this week. We said, someone will come up to you and say, uh, Hey, do you have an inspector? Speaker 3: (18:11) And what a lot of these big real estate firms do like Keller-Williams and remax on, they say, here's the sheet, here's all our our vendors and just go ahead and call them. And I'm like, that is such a great way, because it took someone time to put all that together to build that relationship with those vendors. And you're just about to just share it and throw it out there. Like it's meaningless, like it's worth nothing. And so, you know, I have a personal rule and I've extended that now to the real estate teams really simply. I just had a guy sitting right here in my office before we got on here worth several million dollars. He's an investor of mine. He's given us money, he works with us, he wants to work with us more. Just told me he's going to invest in my next project. And he said, hey, I need a property manager over here. Can you just text me a number? I said, no, email me. And then I'll do the warm introduction Casey Eberhart: (19:07) because here's the way, hang on a second. That's gold. Go go by. W if you, if you are listening to this, I want you to listen to what Robert just said with a, a very cleaned out here because this is probably the best or biggest lesson we're going to have on this. Go back and let's say it again. So you've got a guy that's, these were sort of several million bucks. He's going to invest in your fund, he's going to do some projects with you. He needs a property manager. And instead of just giving him the sheet of, of, of people saying, hey, Robert Orfino: (19:37) or texting it to them, I said, no, email me and I'll do the warm introduction. And what, what, what does that means is I'm in, it's like I'm collecting interest on the currency. He wants an introduction to a property manager for his third ward and, and, and cashmere gardens. I mean he, nothing too. You are, you know, it's a section of town that's a little rough and he wants to find the right guy. And I said, I have the right guys. He's a good guy. And so I'll just give me his number as I know you mean the email and then I'll do the introduction. So I'll introduce both of them so they both understand the value that I'm doing, bringing them together. Here's the most important thing. If I just gave him the number, he may say, Hey, I got the number from Robert Orofino. Right. But that will be soon forgotten. Casey Eberhart: (20:29) Yup. Robert Orfino: (20:29) That email and that warm introduction, we'll sit there and when the property managers got to go back and find John's email address, he's going to look for my email. I don't remember that I handed that over. Now I'm happy to exchange the currency of my network, but I want to get a little interest Casey Eberhart: (20:48) when I do that transaction. They'll both remember me for it, hopefully. Absolutely. And so it's so funny. Um, obviously you and I work together. Um, and I know this, I know this, I'll call it a strategy, although I don't really even think as a strategy. I think it's just at this point for both of us, just kind of a way of being, but you know, here's the thing I used to, I used to, when I would get on stage and present my first slide on every slide deck was a slide that says, if you learn nothing else, it's this connectivity is today's new currency. For sure enough people who will argue as Bitcoin, some people argue that it's real estate. Some people are gold bullions and people will argue that's oil or dollars or whatever connectivity. Your network is. Today's new currency. And so let me take what Robert said and kind of expand it one more layer deep so that like a social bank account. Casey Eberhart: (21:38) When you meet somebody, you have some in your network, you have a social bank account. It's, it's like you've opened a joint checking account with someone. Every time you deposit something into that account, it gives you the ability to withdrawal later down the road. If you try to withdraw out of a checking account that there is no money in or there's nothing in, you're in the deficit, you're in the hole before you ever start. So let's go back to Robert's example of the property manager. Where I would, where I would do it is I would leverage it out even further. So, so I've got a guy in front of me, he says, I want a property manager in the lower ward. Is that what you called it? Lower Ward. So what I would do is I would say, okay, listen, Bob, or Sally sue or whatever the investor's name is, I'm going to make a few introductions of the top three property managers that I would recommend. Casey Eberhart: (22:29) So what I would do is I would call all three of them ahead of time and tell them, hey, you're going to get a call from Sally sue or Bobby investor. I'm going to send an email, but I want to make sure that you know that I vouch for them. They're great guys. I know a little bit about them. So when you call you when they call, you have a little bit of backstory. Then I would do a warm introduction just like Robert said to all three property manager firms knowing full well that the investor is going to pick one, but what the other two are going to get out of it is they know now that Robert's working on their behalf. Number one, it gives him more bank account, more bank account juice in that social bank account. The other thing does is it also psychologically limits the liability that Robert has if something goes wrong with the investor and the one person he introduced him to, so let's say Robert Introduces Bob the investor to a property manager a and something goes to hire a Toro horribly wrong. They get in a lawsuit they hate each other for what Robert is looking for is that extra interest that could also come back to bite him if something goes gets crazy or unravels or they're not great personalities or whatever. If Robert only gives him one investor or one property manager. Then Speaker 3: (23:46) the other thing that that does is if that property manager is not a good fit, then we leave the investor high and dry. He's going to go find somebody else to give him another referral for another property manager. So I always like to give two or three referrals on the same thing so that way all three people know I'm out working on their behalf. But also it gives them the ability to pick the one that works best for what they're looking for. And it's psychologically go, I can go back to the investor or Robert can go back to the investor and say, Hey, I know the property manager Adan work, but you've got B and c here. Or if something goes haywire, you go, hey boss, that's why I gave you three. Let's go back to the other two and see if those, one of them is the better fit, don't to work. But the leverage is massive. Speaker 3: (24:36) So Robert, I know that you used, um, I know that here in Los Angeles you really built out meetup as a platform and started to build your network using meetup. I talk a lot about meetup, I work very in depth with meetup groups and people that organize meetups. Talk to me a little bit about kind of how that worked for your business and how that helped you grow the network here in Los Angeles. So you know, probably listening understands what meetup is and if not, it's, it's a, it's a platform that allows you to organize an event and use that platform to broadcast out. It is a little labor intensive. Um, they don't have a really good email CRM set up internally for you to use. That's probably by design. Um, however, here's the trick. Like I've done it. I, we have many, many meetups across the country. Speaker 3: (25:33) We, a lot of them are webinar based, some are acts or are, are in-person based. And I've, I've seen a lot of the folks in my industry say, well, I'll just do what Robert's doing right? And then three months down there meet up is gone. Right? I pick a lot of those meetups up Soto. I absolutely. So do I. We, we, we pick up these old, these you said meet up all the time, revive them and put them into a webinar based meetup. So you really, really, really have to have thought on content, right? Like you can, you can get your friends to come out to the first one and the ones, your friends who didn't make the first one will probably come out to the second one. The third meetup is really are you getting any traction? Right? And the third meet up might be as small as three or four people, but don't freak out, right? Speaker 3: (26:26) Is the ones that get traction are the ones that stay. People will go to meet up and look at all the past meetings to say, oh look, there was that. This guy knows what he's doing. This guy has traction. You've got to build out the traction. You've got to stay with it for six months. Once you do that and you'll have three, four, 500 contacts, maybe a thousand after six months, um, that you can tap into, that you can work, that you can make introductions to, that you can rely on. And um, you know, in that world, you're gonna find some, as you call them, raving fans and your raving fans will support you in no matter what you do. And so that's a really, really good way to do it. Again, it becomes a little labor intensive. So we've hired someone just to sort of Julian house stuff for our meetups, but it is a very good platform that caused, I don't know, a couple hundred bucks a year. Speaker 3: (27:19) It's nothing much that allows you to start positioning yourself as an influencer or an expert. Right. And at this point, you know, the joke is that me and my partner, it's like we're not going to any room that we're not on stage for now that might sound egotistical and all that other stuff, but we understand at this point in 10 years of doing this that it is much better to the beyond stage than it is to be in the seat. Right? And so meetup allows you to position yourself to share your expertise to the marketplace. Um, and it's a, it's a very, without paying a lot of money to the coaches and all this other stuff, you can positioning yourself as an expert, share your expertise, share with say what you need to say, share too, because people want to know the things that, you know, I don't care if you're a florist or a real estate investor, people want to know. Speaker 3: (28:14) And so you can position yourself as an expert in the delivery, your expertise to that room versus trying to figure out how to get on everyone else's stage. And then when you figured out that a lot of these stages are revenue driven, you're never going to get on that stage. So if you could just deliver your expertise to the marketplace or meetup, we find it to be, and the very, very exciting platform for us to use. Yeah. So let's, let's unpack that a time a tiny bit. So if you're not aware of how meetup works, you guys as an organizer of a meetup, they will basically play matchmaker. So you have a whole bunch of people that are out in the, in your local community that are looking to be around likeminded individuals. And so they go to meetup and they search on criteria, real estate or network marketing or you know, I want to go hikers, florist, whatever. Speaker 3: (29:03) Yeah. I want to go hiking or wedding professionals or photographers or you know, motorcycle riders, soccer players. It's, it's basically a place for people to go find people of likeminded. Well, as an organizer of meetup, it allows you to say, Hey, my meetup is based on these 15 search terms or these 15 categories or criteria. So when you start a meetup, meetup is gonna send out an email to the millions and millions of people that have said, hey, notify me when a meetup starts with this particular topic. You know, I, I'm, I'm a, I'm somebody that wants to knit and quilt and I'm a beekeeper and love hiking, right? Casey Eberhart: (29:42) So it'll, it'll start to match make and it is essentially a free or almost free lead generation machine. Yeah. So what Robert is talking about is he can start a meetup group on real estate investing in San Fernando Valley. Meet up is going to put a bunch of people in there. Now he could email all those people individually. You could email them all as a group. He could set up a Webinar to let them all come to a webinar. He could, um, create an environment for him to bring in other speakers, other folks as well. So if I take this step, take a half step further. If you are afraid of public speaking and you don't want to be on stage, use it to leverage and bring in other folks that might have more knowledge in the particular area that you have. You could say to Robert, hey, um, come on in, come on in. Casey Eberhart: (30:31) Uh, I want to have you do a half hour to my real estate group and he will because he wants to be onstage right now. The reason you want us to be on stage is because there is a phrase in the world of business, um, that not a lot of people use anymore. It used to be used quite frequently back in probably the seventies and eighties, but it goes like this. He or she who has the marker, makes the money. And essentially what that means is most of the time, all things being held constant, the person doing the presentation almost always as the expert and that expert is going to be positioned and seen as the guru, if you will, more than somebody that's just sitting in a chair. Right? So if Robert is doing a presentation in front of 40 people or 30 people or 20 people or 400 people, he is at that point perceived as somebody who has the marker, who's making the money, the, the, the cache and the influence goes to him. Casey Eberhart: (31:28) Now, one other, one other thing that is, uh, a great meetup strategy is Robert said they don't go to events if they don't, um, if they're not in the front of the room, well, here's the thing. A lot of events, they're either going to have to pay to sponsor to beyond or they have to do a big revenue split, so on and so forth in order to get on those stages. Well, what if somebody, like you has a meetup group and you've got 50 people that are all about real estate and you're kind of the guy or the Gal in your local market, and then you look at Robert and you're like, Robert, wow, he'd be amazing to come have speed. Well, here's the thing. He also has rooms where there are people. And so you could do what's called in the business a stage swat. You know, Hey Robert, you come speak on my stage, I'll come speak on your stage. And then, um, it's a great way to leverage of those folks and give the content or give the audience the best possible experience. Yup. That's how it works. Well, you got to put your time in. It is a little labor intensive when you, you've really got to deliver expertise to the marketplace or people won't come. Casey Eberhart: (32:39) Absolutely. And here's the thing, the number of people that aren't consistent, aren't willing to put the work in are super lazy. Those people won't survive, but their meetup groups will survive. So those lazy folks that come in and start it and they do one and two people show up and they're like, ah, this is stupid. I'd rather just go sit in an audience somewhere and listen, um, and network better. Well, here's what happens, guys, like Robert and I, as soon as that organizer gets so lazy that they don't pay their bill or they stepped down as an organizer, meetups are going to actually send an email. I'll say, hey everybody, that's a part of this group. We're desperate to have somebody step up and step in as a leader. Robin, we'll own that group before the end of the day. He's just, if there's 200 people in that group, he's just generated 200 leads in his ideal absolute market with, with, with not being lazy with one click of a button. Speaker 3: (33:33) Yeah. And we think them all the time. We pick them up from, uh, it's, you'd be surprised how many, how Vegan influencers that people are. They let these things drop and you know, guys doing million dollar slips up and down the, the, uh, Pacific coast, that's one drop. I pick it up. I started doing my webinars six months later. He remembers he had a meetup emails me and says, Hey, what happened? I want to, I want to do some more. And it's like, hey man, you let this thing go now, normally if it's in the first 30 days case, I just give it back. Yep. Yeah. Here you go, man. That, that's fine. Sorry. Hey, how's it going to keep it going? This what I do. But if you want to do it, if it's just a real oversight, but I'm met people come back to me a year and a half late. Speaker 3: (34:19) I used to own this meetup. Where were you when you have an obligation? Well if people are, are, are taking the time they're picking you, they're subscribing or allowing you to enter an email box, which is a pain in the ass for everyone. You have an obligation to deliver. And if you're not delivering then you know, meetup season in my way. Yup. See who say, hey you, you didn't respond. This is too bad. But again, it usually in 30 days, okay, you can have it not a problem if it's six months or a year. People coming back to me cause they see the, I've grown the group from 265 to 1500 people. No, he can have that back then. I'm looking, I'm working at now. These people are getting value and expertise for me so we don't, uh, we don't hesitate to jump on some of these meetups when they become available. Casey Eberhart: (35:10) Well, you brought up a really valid point is that number one, um, the labor is really you guys, the Labor that Robert's talking about is, is not as heavy duty burden as most of you are spending on your business anyways. It's about finding a, a banquet room at a local restaurant or a small hotel meeting room or go talk to your Keller Williams franchise and see if you can use their conference room or you know, your insurance agency that has a training room. Heck, we have here in the valley, in the Fernando Valley in Los Angeles. We have a Ford dealership that has an amazing training room where they train all the reps that you can, that you can rent. And then being able to provide as much value as possible. And if you become the person that provides value to the network, the reality is then your influence in that network is going to be huge. Casey Eberhart: (35:59) Right. You know, and it can be a super old school. Like I was just showing my little nephew, I have a 17 year old nephew who, uh, just graduated from film school camp and direct and he wants to be a director and I showed him my own, my old networking book. I used to back in, in the wayback machine. I used to have my network in a three inch binder and that binder had sheets in front of it that had names and phone numbers on it. Then there was business card sheets where I'd put business cards and I'd write notes on the business cards. Then there were sheets that were profiles of people so that if I knew Robert's wife's name was Katherine and he was in my network, I'd write Catherine, what is she interested in? She has an amazing life insurance business where she can help you create a bank for yourself, um, as an investor using the, using the tool of life insurance. Casey Eberhart: (36:48) So I'd write Katherine Orofino Life Insurance, I'd get her phone number, and then I would literally my daily activity that would be to work that notebook. How can I connect people? How can I make connections? How can I introduce Catherine to somebody else's if it's somebody else's network. Right. Because the better off you get at staying in touch with your folks. Staying connected. Now I have been to use a greeting card and gifting platform to be able to do some of that in conjunction with a CRM system in conjunction with kind of old school. Um, your network is so unbelievably valuable in terms of expanding the business. Robert, what tools do you guys use down in Houston? Oh wait, before you answer that, let's, so let's move to Houston. So you basically said, hey, I've got an opportunity in Houston, I'm going to pack up the fam, we're going to move down to Houston and we're going to kind of make our mark in Houston. What percentage of the architecture of your marketing plan in Your Business Plan did you take from Los Angeles and basically start to recreate down in Houston? Robert Orfino: (37:58) Oh, Robert Orfino: (38:00) everything at work. So we immediately started doing meetups for sure. Um, and, and what I was, what I was able to become in, in La, the little niche that I built, cause I was the guy who told you all the dirt, right? All the inside baseball stuff. There's no secrets with me. I, I'll sit up there and tell you, hey, I'm going to sell you a product products, not 1000 bucks. I'm going to make $400 for everyone I sell and it should work for you. And if it work, call me up and I'll give you your money back. Right. I was able to sit, just go, just completely honest with everything we did open books, right? And that was a lot easier, uh, to, to deliver to a marketplace like, like Houston, I was, everyone else is doing the whole, you know, you can become a millionaire and lot, you'll be, have this great lifestyle and all that stuff. Robert Orfino: (38:59) I'd stand up there and say, that's nonsense. That's nonsense. That's nonsense. This is what works. But oh by the way, you've got to put in 35 hours a week. So if you don't have 35 hours a week, it's going to be very difficult for you to do this. And we started breaking things down. This is the real amount of time. This is the real cost, right? And you know, my joke is if, if you can really do real estate for no money down and bad credit, why does the guru won $1,000 on your credit card, right? Because they're making money off of that. Then it's, you're in real estate. Guess what? You need money, right? So you may have a dream of doing this for no money, but I'm, I'm the dream crusher when it comes to it. And then I can really explain why this can work this certain way, what you really need and how your resources need to come together. Robert Orfino: (39:56) And we, we've had people come to our rooms and say, I don't want to do this. I want to do. And I'll say, great, what's your, what's your phyto? How much money did you make a year? How much money you have saved? And they're all bad answers, right? And I turned to him, I'll say, Casey, I'm going to give you the best advice you're ever going to get, that you're probably not going to take. You need to get in your car and drive Uber for the next year and save every dime that you made from Uber so that you can then have a deposit to go buy a house, or you have enough money to start a marketing program. Or You have the money so that you can do a flip. But you're gonna have to put the time in. Most people, you know, come to us and in our world I'll say, hey, what are, how are your sales and marketing skills, right? Robert Orfino: (40:44) These are like the real conversations we have. I'm not very good at, I'm a bit of an introvert. Okay, well you're not going to do well. You've got to break down that wall. And I would highly suggest you just go spend $500 with a, was an organized multilevel marketing business direct sales program where they've got tons of marketing and sales coaching already up on the website, make a small little investment. And I don't care what it is, candles, pills, lotions, oils. I don't care what it is, bottle that program. Because when you follow that program that someone's put a lot of time and effort in, just follow that program so you can get better at marketing one yourself and your expertise and products and too you become a better person on the clothes. And so you can break out of that for $500 versus going down in real estate, man, I feel a charging 25 $50,000 for coaching program. Robert Orfino: (41:42) Stay out of that rabbit hole and for $500 just work on your skills. Know that I'm going to go sell post it notes for the next six months so that I can hone my skills and move into this other space. So we, we give the hard truth and some people respect it. Some people don't. We don't have big rooms of a thousand people like some of these other events because we tell people once they come in the door, hey save here Saturday, there's, there's no magic here. There's no pixie dust. This is all work and resources. And if that's not what you're looking for, I tell him straight up, Casey, you should probably leave right now. Go to the park. It's a beautiful Saturday. Enjoy the day. Casey Eberhart: (42:31) Yeah, you know, you, you brought something really, really valuable and it's obviously near and dear to my heart as well in that, you know, somebody that goes, if somebody comes to me and I'm in the same situation, I have a lot of people come to me and say, Hey, I want to.dot, dot. Finish the sentence. Right? And what it really comes down to is they want to have what somebody else has, but they don't want to do what that person did to get there. They want to leapfrog it or, or, or take the, shortcut it with somebody that understands the power of investing. And I always go back to rich Dad, poor dad, Rich Dad, poor dad, the cashflow quadrant. You know, you want to own businesses, you want to invest in businesses. You know, something like a network marketing business is one of the best investments in terms of return on capital that you could ever get. Casey Eberhart: (43:28) Not only the entry point is not millions or hundreds of thousands, it's usually a few hundred bucks. It's going to teach you skills like marketing, Internet, social media, shaking hands, getting nos, building up your thick skin and the money that you make can be astronomical and it can also be zero. But if you go into it looking at what is the skill I'm going to get out of this experience and not focused on the money piece, it's huge. You know, like I've, one of my best friends, uh, this was when I very, very first started my coaching career. He was one of my very first clients and he said, I, um, I want to start a consulting firm. And so we have this conversation. And He, I said, well, what skill do you think you need as a consulting firm? And he understood the market that he was consulting in, but he had zero skills in sales, right? Casey Eberhart: (44:23) So we didn't really know how to talk to people. He was a super nerd computer. He can write code, he can be total nerd, um, nerd and geek, but he can know interpersonal skills. He had no um, no experience and so I was like, look, let's go find out. This was in Seattle who is rated the best sales training program in the country and let's go to work for them. And it just so happened to be xerox as though he went to work for Xerox for a year and he basically cold called high rise building offices trying to sell them copy machines. The skillset that he generated out of that was massive. Yeah, right. Same with people that, that that you know will say, oh, I'm broke. I'm working in a whole foods for 13 bucks an hour. I have no money. I'm super in debt. Casey Eberhart: (45:16) What do I do case? What do I do? I'll say, go join a network marketing company that the products or services or something that you can kind of get behind and understand that you are there to learn the skillset of building a network, interpersonal communications, how to maybe play a little bit on social media and focus on the return on that dollar for dollar investment and Start Your Business Mind in how do I look at a balance sheet? How do I look at a profit and loss statement? How much money do I put in every month? How much money do I get out every month? The the network marketing space is a mimic of real life business. Robert, you and I have both owned brick and mortar businesses. You know, I've, I've owned a bunch of businesses. You first off, you don't go buy a business for under 500 bucks. Casey Eberhart: (46:05) Number one with employees that have already taken into account websites and insurance and customer service and shipping product development, you're going to do that all on your own. You're into millions of dollars or you can go tap into a company or in a firm that's done all of that. And your job is simply to bring customers and other distributors to the table and then run it like a business. So you've got your goals, you've got at the end of the month, you look and you go, okay, well this month I spent $400 on vitamins, but I was able to move $300 worth of vitamins. So I'm now in the whole 100 bucks. And then I got paid $400, I'm net 300 up and run it and get into the habit of running that business like a business. And so often I think most people will start a business and then they run it like a hobby and then they get irritated and agitated that it, it throws off hobby money and then all entrepreneurial is bad or network marketing is bad or real estate investing is bad. You know, Robert Orfino: (47:04) it happens all the time. And that is one of the key things is to run like a business. Um, you know, we, I'm a big believer, there's a book out there by a Michael Kollwitz a the pumpkin plan. It's a really good sort of, hey this is how I'm going to start and make sure I'm putting the things away. Make sure I understand what a balance sheet is. Difference between a balance sheet and a p and l, right. Cause there is a difference. Um, make sure you understand those things and run it like business for sure. Um, it's almost like you're playing in my head. I, I have a webinar coming up this Saturday called run it like a business because too many people get into the real estate game and don't understand, um, Robert Orfino: (47:43) all the benefits you can get from running like a business. I always say, hey, there's five ways to make money in real estate. It can be a wholesaler between, you can pedal paper contracts around and wholesale a contract, one person to another. You can flip a house. That's HDTV. Look at all the, how beautiful my kitchen is and I'll make some money there. It could be a landlord. Everyone knows where the landlord is. Um, you could be just an investor, a person who just what's funny out and owns the notes or a mortgage, right? Private mortgages, there's a fifth way. If you get to the fifth way, you're doing really well. That's called depreciation. And a lot of people will buy large apartment buildings or are expensive properties just for the depreciation. But we understand that there's a massive tax benefit for real estate and you have not prepared yourself to take advantage of that tax benefit. And you're right, it's a hobby. It's just a hobby. And so when you start running it like a business man, there are two types of tax codes in this country, one for individuals and one for businesses. I'll let you decide which one you think is better. Casey Eberhart: (48:55) Yeah, yeah, Robert Orfino: (48:56) and if you've read that it's the business passcode is better than why don't you own a business? Why aren't you running your hobby like a business? Casey Eberhart: (49:05) We've kind of touched on real estate and network marketing is kind of cool that way. You know, I always crack up. It's like if you're going to buy products or using network marketing company, you guys understand that that's a business you have. You get open up to just a little taste of what Robert's talking about in terms of tax deductability things like your haircut, your, your clothing, your office. Did you use your Internet, your cable TV, your magazine subscription has all become tax deductible for 50 bucks or whatever your distribution distribution thing is. You have been fantastic at attracting and doing deals with partners and I know that a lot of times people get scared from partners. They had a bad partner or their mom's brother's girlfriend's dog catcher was a bad partner. How, how do you help? Not a, do you, I'm assuming that you like doing deals with partners. What makes a good partner? How do you, what, what are some pitfalls? What are, what do you look out for when you, when you are looking to partner with someone? Robert Orfino: (50:04) Yeah, so this is that learning process, right? It was $125,000 lesson. Um, I had a bad partner and I use a lot of my own capital to push a deal forward. Only at the end of the realize that, um, what was being told to me wasn't reality. And so I had spent over $125,000 for some green energy projects and I lost as at all. And then we're going to do that again, obviously. Right? And so I much prefer a joint venture and illimited joint venture, meaning there is a clock ticking. So the most I'll stay married to any one partner at this point is about five years. Right. Even even my, my partner would've been everything. Everything we're doing. Jason is a partner or mine. I've already told him, Hey, I'm done. Like I got a five to seven year horizon. I'm done. You're 10 years younger than me. Robert Orfino: (51:04) You want to keep going. God bless you. Keep me on as a, as a consultant and I'll let me own a little bit and I'll sell my share to someone else. And you feel that you want to bring in, we can get, you can walk away clean on this stuff, but I'm done. I have a number in my head, I'm very close to that number and I'm done. Right. I'll go start a little cafe will be my next business. I like making breakfast. Um, so I, I would tell people that you are going to do jvs joint ventures, you're going to have a really defined the roles in which people are supposed to do. Um, and then have a time limit for the partnership. That's really important. And the big thing is what happens when it hits the fan. Yup. And the way we do a lot of it is we have an attorney journey that we both respect and we say he doesn't like you, the one who was anymore. Robert Orfino: (51:59) So let him in him, let him do the, uh, the wisdom of Solomon move. And I don't have to pay for arbitration mediation or lawsuits. Right. And if he, if he says, Robert, you're wrong. And Jason is right, I can accept it. Right. And so we have the worst case scenario decided upon while we're still friends. Yep. And that's, that's the thing with partnerships and, and you know, be careful, I'll just tell you, in a real estate world, a lot of people will call it a joint venture, but it's really not. It's a, it's another form of passive investing, which is kind of illegal. You got to make sure you're, you're really have a role responsibilities for folks and what they're going to do. And we have, um, you know, and making sure your partners are taken care of is really, really important. I'm making sure that all the goals are laid out moving forward. Robert Orfino: (52:53) It's very hard for partners really to move forward at the same pace you all to beginning and then something happens and this happens. So you've really got to define the roles and what the expectations are. I would be spending probably, I mean, I would literally probably go to a hotel or something and just shut my cell phone off and sit down with my potential partner and stay there for three days and work out every detail. Who's gonna, who's this role? What's this role? Who gets hired first? Who gets hired last? Who through all of it. Really, really planned that business. It's still, when there is a problem with an event, Evan, there always will be. Yeah. Well what does our agreements say? Oh Lo Casey, you're supposed to be doing this. Are we changing the agreement now? Dude, I'll, I can take that onto, I get a little bit more of the, of the ownership. I get a little bit more of the cash. How are we feeling about that? Uh, so having very good partnership agreement. I like to do a joint venture limited five years sort of maximum. Um, then that's the best way to do it. Casey Eberhart: (54:05) Yeah. I was actually listening to, I've become recently, I've become obsessed with a real estate podcast other than do a ever, ever, I try to listen to an episode or so every day, especially as we grow the, expand the business podcast here, and the guy that was being interviewed today was talking about joint ventures and partnerships and that there's essentially a real estate delta, which is three prongs to a triangle. And it is, somebody needs to come and show up with the hustle. Someone needs to come and show up with the knowledge and someone needs to come and show up with the money. And good partnership is when you can come with at least two of those three, those, those three things. But the key is that you don't want to find a partner that has the same two of three or the same one of three of those Delta points that you do Robert Orfino: (54:57) for sure. And most importantly, when we're starting out, be aware of the person who has none of the three be the partner, right. That's, that's a, that's a red flag right there. Casey Eberhart: (55:08) Awesome. So Robert, I want to touch on one last area before, before we let you run. Um, and that is the idea of the importance and maybe you don't think it's important, but maybe you do a of how important is it for you since you guys, since you and Jason are kind of the pinnacle influencers in your ecosystem in Houston. I know you have a, a radio show you do every day, you guys are doing tons of Facebook stuff, tons of Facebook lives. You kind of become the B guys that have been able to cherry pick some of the deals that come through just by your influence. I know that in a lot of situations you're the smartest guys in the room. So I want to flip this and ask how important is it to you to have coaches or advisors or mastermind people where you have somebody that's pushing you guys that's making you stretch, that's making you think rather than, you know, I'll say it differently rather than you always being the smartest one in the room. You're involved in scenarios and situations where you're not necessarily the smartest one in the room, Robert Orfino: (56:14) right? So I will tell you that I wake up every single day and one of my quick little mantras is, is you know nothing Speaker 3: (56:25) and we're going to learn something today. So I take life in general as I'm the dumbest guy in the room and everyone here can teach me something. And it's because when I get caught up with being the smartest guy, I have failed. I have absolutely failed. Now My, my partner, Jason is very smart. He is clearly, Eh, it's clearly 10 IQ points or more higher than me. I could see it in the conversation. I become a very good reader of prison. I can see it in the conversation. I have to ask questions about the formulas in the words. I'm like, Hey, can you go over that? And a little bit different way. And he has the patience to work with me on that. Um, he, he's a genius when it comes to this stuff, right? Um, no I don't. He can't do what I do on a lot of places and we wouldn't be successful if we tried to do this alone. Speaker 3: (57:24) Um, but for sure he's a genius when it comes to business and real estate. It looks at things much, much differently. Comes up with a lot of great ideas. Just being around him is very humbling. Uh, but it's also a very exciting, every day when his outside the box thinking hits my, I've been punched in the face many, many times. Practical thinking we can come up with something that no one else is doing. And so I get coached every day by my partner. We pay for coaching. Um, we are in, we've, we, and I'll tell you, um, I've been asked to coach a lot. Uh, I don't have a for you. Say yes, let's have a chat. Yeah, let's, let me put it this way. I don't cook, but I don't say no. Someone who says, Hey, I could really use a couple hours of your time and I'll say, great, I'm at $7,000 an hour. Speaker 3: (58:23) And they're like, whoa. I'm like, yeah, okay. So you can just join my membership where I kind of give all this stuff away anyway. Or you can join my mastermind, which is where I really like to work. What I have found over this last 10 12 years does that that mastermind format is where I excel because I can walk into a room again with that mindset. I'm a dummy and I'm going to soak up so much knowledge today. Right now I enjoy the one on one hour with my coaches. It's absolutely critical. I need it, but for me, I would rather present a mastermind to the public for real estate and to do coaching because here's the reality of Real Estate Coaching Siren. Good job. I'll get back to, but on the reality of, I know I'm all over it, and the reality of Real Estate Coaching is 90% of everything you need to be a landlord, a house flipper, wholesaler [inaudible] is on the Internet the last 10% really the loading order, how you do things and when, which order is what you will pay people to learn. Speaker 3: (59:33) And in that case it could be a coach, but I would much prefer a mastermind, um, masterminds and maybe have lots of Q and a so you can get your questions answered, throw it up on a Facebook page, like your groups have a question to ask them for the group. And a lot of people give you that wisdom of the group. It's really important for me. Um, I will, I will take on a coach when I have a very specific problem, right? How do I get more contact through Facebook platform, through Instagram, through youtube. And I'll sit down with you every month and an hour and we'll go over it. Are you doing this? Are you doing that? Hey, I just heard someone do a speech on this. You guys go look it up and see if that applies to you. So we'll, we, we like that coaching but in a mastermind event and I know you also run a mastermind, um, those are phenomenal and those masterminds you want to walk into and absolutely take on the understanding that I am the dumbest guy in the world. Speaker 3: (01:00:36) Casey, you mentioned a name to me, Roland. Yep. And I was like, boy, that name sounds familiar. And I went back and I was like sure enough, I'm in his, I was in his mastermind, I paid him, he and Ken Colder did a mastermind together in that room. I was in that room with him when he had just bought the survival opening survival life.com and he was giving my all these knowledge bombs and I was like, for sure I'm a dummy in that room. Well man was I getting my money's worth right now? And being in that room with that mastermind, having access to those people, being able to call an email and text them is critical. I don't think you can do it on your own. I think it's, I think one, it's just foolish. It's, it's, it's, it's foolish to think you're going to reinvent the wheel. Casey Eberhart: (01:01:30) I think there's a lot of people that have the personality type. Well if I'm going to do it, I've got to do it myself. Cause it's the only way it's going to get get really done. And in these mastermind groups, what really occurs is that you're paying or you're investing in access of the people, not only in the group, but access to the person who are running it in terms of who their network is. I mean, you know, Roland now, um, is one of the owners of a mastermind room called the war room. That is phenomenal. I mean, Roland, Roland Frasier is, is one of the most astute business people on the planet. And uh, uh, I can't wait for him to know that this has come up. He'll get it, he'll get it to kick it off and just let me get his podcast a huge shout out. It's called the business lunch. You, you, if you're not subscribed to it, go subscribe to Roland Fraser's business lunch. It is phenomenally Leery, sits down with guys that most people would never have access to and just kind of has a conversation over lunch. It's fantastic. So, um, Robert, before we wrap this up, Robert Orfino: (01:02:34) okay, Casey Eberhart: (01:02:34) last kind of words. I want to give you kind of the floor for a minute or so and just kind of give some advice to the listeners on the show and kind of how they can help expand the business. Robert Orfino: (01:02:45) Uh, I will tell you that obviously we talk a lot about networking and that's a really big thing for us here. Um, by becoming, dropping ourselves into a lot of existing networks and saying, hey, we're here. We're going to tell the truth. We're going to give you sometimes the ugly truth, sometimes good truth, um, just okay. You know, the Internet, the Internet and Facebook and that whole world, that whole social media world is, you know, they're filled with people that look like they're leaving a good life and looks like their business is killing it. But I always say, Hey man, give me 20 minutes with any real estate investor and I'll figure it out. You know, how close they are to jumping off a cliff, right? Because there's a reality there. Um, and I think what happens is people look at this and say, Oh my God, am I, why am I failing? Robert Orfino: (01:03:38) Right? And it's, here's, here's the reality of it. They've all failed. Some of them just fell a lot faster than you. And so they race ahead of you. Um, we think that being in this business is a fantastic way to create wealth. And if you're not in this business for ego boost, you don't need to post. You're, you're betting in Vegas full of cash or pose in front of a lambo or a private jet and you can just go about your business and doing it. So in the Internet world, right, there are people that are creating wealth and growing their business and there are people that are positioning themselves in the marketing world. You don't need to do both. Casey Eberhart: (01:04:24) Yup. Robert Orfino: (01:04:25) You can just put your head down and say, I'm gonna retire in five years. And those are the folks we love to have around us. Um, I'll also say that a big thing for us was, uh, multiple streams of income. I know you hear it all the time, Casey, if you could just focus on one thing, you'd be a billionaire, right? Yeah. I to thy own self be true, understand your limitations. And what motivates you to get out of bed every day and follow through on that. And I know that I cannot focus on one thing at a time. Casey Eberhart: (01:05:03) Me Either. Robert Orfino: (01:05:04) I can focus on being a really good manager

Today’s podcast show will be a short-form episode and it will focus on highlighting a rocking resource that I absolutely love. Each week going forward, you can expect a mix of long form interviews and short form content centered around my favorite tools to save you time and make you more money. We are focusing this episode around the powerful book “Dotcom Secrets” by Russell Brunson, the founder of Clickfunnels. This resource provides an underground playbook to get your business online and to achieve online profitability. If you don’t yet have a copy of “Dotcom Secrets,” I highly recommend that you pause the recording and take advantage of a very special offer that Russell Brunson is providing. Right now, you can get a copy of the “Dotcom Secrets” book for FREE when you just cover shipping expenses. To take advantage of this awesome offer, go to the website FreeCoolBook.com and order your copy now. Again, simply visit FreeCoolBook.com, order your FREE copy of the book, and submit a small payment to cover basic shipping. A special offer to add-on the audio book will also be presented with a deep discount. If you're like me, you may find it much more convenient and manageable to consume this book via audio while on the go. We all have different learning styles and I suggest playing to your strengths. Here are the main reasons I chose to highlight “Dotcom Secrets” as this episode’s featured business resource: #1 – When you read the book or listen to the audio book, you will be developing a high-level understanding of how successful businesses operate to consistently generate revenue online. #2 – I recommend using this book as a reference point for your social media accounts. If you are someone that teaches and trains your audience, you can use this book to generate valuable content for your social media profile. #3 – The book is a playbook for building your audience and tribe. The practical techniques and suggestions provided in the book dive into the down and dirty for how to quickly build a large and engaged tribe. Notes: My two favorite business books of all time are Robert Kiyosaki’s “Rich Dad, Poor Dad” and Russell Brunson’s “Dotcom Secrets.” While “Rich Dad, Poor Dad” is a more commonly known book, it is my opinion that these two books are essentially a tie in terms of the value that they provide and the lifelong lessons that they teach. When reading through “Dotcom Secrets,” make sure to visit page 20 because this literally is the beginning of an entire chapter focused on a critical concept called the “value ladder.” This flow chart essentially shows how you can bring a customer in at a lower price point and then move them up the ladder in adding value to their purchasing. This secret alone will more than cover the value of the shipping costs of the book. Further in the book, around page 38, Russell Brunson literally describes the process of leveraging the internet to locate and find your dream customers. Towards the end of the playbook, starting on page 78, Russell then pulls back the curtain to reveal how he used a specific type of online funnel with this book and how the funnel can ultimately be profitable in spite of the fact that he just gave away a free book. Remember, I consider “Dotcom Secrets” to be one of the most valuable business books I have ever read, period! Go to FreeCoolBook.com, order your FREE copy of the book after covering shipping, and start diving into the fascinating world of online business development and marketing. This book will change your life if you let it.

Justin Womack, the owner of JMack Media LLC, a digital marketer, copywriter, podcast manager, and Fiverr Pro joins Casey Eberhart for an interview on Casey's "Expand the Business" Podcast. In this interview, Justin discusses how earning the Fiverr Pro designation has impacted his business as well as how becoming a podcast host of two shows has moved the needle. Justin Womack is the co-host of the Marketing Geeks Podcast along with Andros Sturgeon. Marketing Geeks is a top 100 Business - Management & Marketing Podcast on Apple Podcasts and has hit as high as #1 in the category of management & marketing. Justin is also the host of a podcast that he runs for the company BannerSeason where he interviews top promoters within the company about how they leverage the company's technology to grow their businesses. If you'd like to connect with Justin Womack and take him up on a few of his offers if they are still available, check out the links below: Visit Justin Womack's website for JMack Media LLC: https://jmackmedia.com View Justin Womack's Fiverr Pro Gigs at: https://www.fiverr.com/justinwomack1 Listen to the Marketing Geeks Podcast by searching "Marketing Geeks" on your favorite podcast platform or by visiting the website: https://marketinggeekspodcast.com Register for the Marketing Geeks Podcast Launchpad Webinar on July 31st, 2019 by going to: http://podcastmasterycourse.com If you have missed the webinar, the recording will be made available to all people that donate $5 or more to the Marketing Geeks Podcast. If you'd like to make a donation to receive access to this webinar replay, please visit: https://anchor.fm/marketing-geeks/support After making a $5+ donation, please send an email to info@marketinggeekspodcast.com so that we receive your email address and can delivered your webinar replay files. Justin Womack is also a promoter of BannerSeason, a marketing company that aids to improve customer relationships, incentivize referrals, and improve customer retention. With BannerSeason, users can mail automated direct mail campaigns that include personalized cards, gifts, and swag items that are triggered through CRM actions or mobile triggers. Check Out BannerSeason and Start an Account by Visiting the Website and Using Invitation Code "START" Go to https://bannerseason.com and enter the invitation code "START" in order to create your free account. Note: Using the BannerSeason service will require depositing and spending money, but you can create a basic account free of charge by going to the site and using invite code "START." This way you can explore the platform a bit before using. Want to listen to Justin Womack's BannerSeason Podcast? Find it on Apple Podcasts at: https://podcasts.apple.com/us/podcast/bannerseason-podcast-create-raving-fans-build-lifetime/id1446755681 Podcast Interview Transcript: Speaker 1: (00:03) Hey everybody. Welcome. Welcome. Welcome to today's show of expand the business. I am your host Casey Everhart and I am so excited and thrilled about today's show. You guys, we are in for a huge, huge, unbelievable treat today. Um, you know, here at expand the business, what we really try to do is bring together experts, thought leaders, people that are out in the marketplace influencing and on the verge of well on the bleeding edge of not only technology but what's working now to help people really expand their business. So we're all about marketing and we're all about like kind of on the ground knuckles in really working on what's working now to help you expand the business. And today is awesome. I have been looking forward to this episode for many, many weeks. I'm actually really surprised I was able to squeeze our guest in for the time to record this just simply because his own agency is rocking and rolling. Speaker 1: (00:58) There's so much stuff going on. So let me tell you a little bit about Justin Womack, who is our very, very special guest today. So Justin is not only is he one of the kind of guys on the bleeding edge of diff technology and the bleeding edge of digital agencies and what's working now, he works with businesses and companies all over the world, really helping them focus on generating leads, ultimately making more money for those businesses. So he has a digital agency named, uh, you know, j Mack media. You can find that@jmacmediadotcomandisjmackmedia.com. He is a cohost of a podcast called the marketing gigs, which we'll talk about, uh, throughout this. If you're not, um, if you're not subscribed to the marketing Geeks podcast, I highly recommend it. We were joking today that, uh, you know, he goes with me every morning on a, on a walk. I literally am in obsessed with their podcasts and I'm listening to an episode every day, um, over at, uh, the marketing gigs. Speaker 1: (01:57) He also has another podcast that he is a host of for a company called banner season. We'll tell, we'll get a little bit inside of that. But this dude is all over the place. He's got, um, a lot of his business comes from fiber. He's actually a fiber pro, which simply means that he's vetted by them. Uh, really they got under the hood of the business and making sure that [inaudible] delivers and drives massive value to his clients. Otherwise he would never get that designation, which gives him some unique things to market his business and market his agency on five or so. We May, we may touch on that. Um, and uh, he's got a really cool podcast course coming up that you can find out more about out podcast mastery course.com. And of course I'll put the show notes, we'll put all these links and stuff inside the show notes. Speaker 1: (02:40) So without further ado, I don't have some fancy a clapping and, and sound effect here. So let me just welcome you to do the show. So Justin, welcome buddy. Thank you Casey. I love the introduction and thank you for having me and yeah, well we are, we are thrilled to have you here. And Justin of the things that, um, I always love talking to people about is kind of a multipronged approach to marketing and generating leads for your business. And I know that, you know, you do email creation and email automation, you know, you do copywriting, you've got podcast consulting and mass, Ya know, and, and management. Uh, in fact, uh, you know, if you're listening this, this is really kind of cool because Justin actually manages our podcasts here and is really putting this show on the map. So if you're listening to this on iTunes, Spotify, stitcher, or whatever it is completely in fact, um, basically all due to Justin and his team and his organizations kind of managing and producing the whole thing. Um, not only that, he is a, an infusionsoft partner as well as a banner season automation specialist. And we'll talk a little bit about that. So Justin, let's just, uh, let's just dive right into it. I would love to know your kind of, your core philosophy when it comes to marketing and how that relates to your client's businesses. Speaker 2: (04:02) I think it starts with visibility and, um, I think if I want to give it like a few resources that I kind of base my philosophies on a great, great book influence by Robert Cialdini. Um, one of my favorite books out there that's going to hit you with all the principles of how to influence people. And I, I'm all my marketing's really based on those principles. I mean things like scarcity, social proof, um, things, just ways of, of validating your expertise. One of the things that I like to tell people is, um, Fiverr's an interesting medium because a lot of people will get on Fiverr and you might have several gigs on there, but you'll never make a sale. And when I got, when I got recruited, I was one of the first five or pros recruited on the platform. Uh, they found me because I was a partner with infusion soft. Speaker 2: (04:51) So they brought me on. Um, I did, I went through an interview process. I had to take a few, uh, like exams kind of things to just validate my skills. But once they approved me, it was interesting because all of a sudden I was getting so much traffic and so much, um, so much attention only because they had gone ahead and validated me and they were a well known resource. So this, uh, this ability to leverage social proof from high end sources like a fiber like, um, like a Casey Eberhart or like, like people, you know, like influencers out there, it's powerful, powerful stuff. So if you're able to leverage other people's, um, other people that have more influence than you do and borrow some of their credibility, that's one of the biggest ways for people to get started, especially in the beginning. Speaker 1: (05:36) Yeah. So let's, let's spend a few minutes on that. So let's take a step back. Um, just for those folks that don't know about Fiverr and what it is and kind of the platform. Okay. Talk to me a little bit about what fiber is and what the platform is and what kind of things people can find all over fiber. Speaker 2: (05:54) So fiber was started as, it's a freelancing website, number one. And it was, it was created as a way for entrepreneurs and business owners to find cheap freelance, um, services that started at $5 from the platform, watched pretty much every gig was $5 and they slowly kind of evolved. Now we're able to add upsells to their $5 gigs and then eventually now with Fiverr pro, um, the minimum I'm allowed to charge is $100 for a Gig. And I think, I believe I'm up, I'm allowed to charge up to, I believe it's five or $10,000. I haven't attempted to do that. Um, but we're, we're able to charge big bucks for five or pro gigs because they validated our skills and they understand the value of not only finding somebody that can get the job done, but somebody that actually is validated, that has good reviews because there's a lot of, um, charlatans in the internet marketing space up there, especially I'll use the word charlatans. So having somebody validate you and being able to look at reviews and things like that adds a ton of credence to, um, to getting the job done. Speaker 1: (06:57) Yeah. Yeah. And for those of you that have never been on fiber, it is a like grab a glass of wine or a beer or a cigar or whatever your vices and just sit down and go check out fibers. F I v E R r.com. I joke that and I talk about this in presentations all the time, that I once paid a guy $5 in London to wear a hot dog suit, put my website on a piece of cardboard, go stand out in the middle of an intersection and spin around screaming my website for five bucks. And I only did that. I never used it as a marketing piece or anything. I just thought if some guy's going to do that for five bucks like I'm in, right? Yeah. I have used fiber for many things. I, you know, for $5 you can go on there and get 50 business quotes with your website printed on them. Speaker 1: (07:46) You can have. Um, you can, there are, when I was in the wayback machine and I was just trying to get my name and some practice being a podcast interviewee, I went on and paid several podcasts, five bucks to be a guest on their podcast. I mean there are so many different things that you can leverage. Five or four. So Justin, let's talk about fiber pro and then I want to come back to this influence and leverage thing. What types of things, and it's all based on a review system. So when you do a Gig, you get reviewed by your [inaudible] customers, correct? Correct, yes. And so what types of things does your agency promote on Fiverr pro? Where are you finding that or what are you finding that people are coming to you, that audience of Fiverr pro? What are they looking for and what are you able to bring to the table? Speaker 2: (08:35) Well, I can tell you that the best selling gigs that I have out there are four copywriting. So people that want a both, they're like a welcome sequence written for them. Or they want a sales sequence written because they have a, they have a product that they're introducing and they have a way for people to opt in on their website, but they don't have the creativity or they don't want to spend the time to actually write the copy and set up the automation. So my team will actually go in there, set up the automation, going to a site like MailChimp or active campaign, convert kit, infusion soft, whatever, whatever they're using, we can set that automation up for them and we actually write the emails so we have a complete package to get all that done. Um, beyond that, the other Gig that's the most popular would be a podcast consulting. Speaker 2: (09:19) A lot of people are starting podcasts. They, that medium is exploding, especially in 2019 it's been, it's been growing massively for the last about five years. Podcasting has been around for probably 15 plus years, but only in the last, I'd say three to five years have they really nailed down the advertising abilities on podcasts. And because of that, uh, that's why I see this as this massive, massive growth. And plus people are just understand now how important it is to have a platform where you can be visible and get your message out directly to people. Um, there's a ton of value in that and you're building a brand reputation about yourself. So it's a way of uh, creating credibility and just getting, getting your message out there. Just having a podcast is, um, people will look at you in a different light just because you have a show. It doesn't matter how good it is or what, I mean, a lot of people won't even listen to it. They'll just see that you have a show and we'll just think higher of you because you do that Speaker 1: (10:12) well. So let's, let's push in a little bit on this, this idea of leveraging influence and we'll kind of couch out around podcasting. I'll come back to copywriting a little bit later. So with marketing gigs podcast and the other podcasts that you do, how do you use that to leverage other people's influence? Like, like let's start, let's start back in the way beginning. Why would somebody who doesn't necessarily have the credibility to consider themselves? And a quote unquote expert, why would they consider using a podcast as a way to, or what are the benefits of starting a podcast? Maybe we'll start there. Speaker 2: (10:51) Yeah. So first and foremost, there's the perceived benefit that I just kind of mentioned earlier. The PR, the perception is that anyone that has a podcast is a greater authority than somebody that does not have one. Or if you have a book, you're perceived as a greater authority, things like that. So in a lot of ways, I compare podcasting to kind of like writing an ebook was five years ago where everybody had an ebook and that added credibility. Now podcasting is the new ebook, in my opinion. It's like you have to have a podcast to have that credibility. Now, plus if you want to build relationships with high powered people in the industry, having a podcast is one of the best ways to cold outreach to big names in your industry and get them to actually to want to be on your show. So, uh, is this coming Friday we're releasing an episode of Marketing Geeks where we interviewed Ryan Laveck and he's a, he's a pretty big name. I mean he spoken on stages like traffic and conversion is huge. Yeah, he's a big name this he's written, he's the creator of the ask method. He wrote the books, ask and choose. And so we actually have him on the show. We've had Pat Flynn on the show and Lewis, Speaker 1: (11:53) one of my, Speaker 2: (11:54) one of my favorite episodes. If you guys know pat, then you have to go listen to the marketing geeks episode where he's, where he's on there. If you don't know who pat is, you have to go listen to this episode because he is a fantastic affiliate and internet marketer. He's a love's back to the future. He's a super fun guy and uh, he really just kind of keeps it real and keeps it down and dirty in terms of really talking about concepts that people don't understand. You guys did a fantastic job of having pat on the show. What was really cool is I'm, I met pat in person at social media marketing world and one of the reasons that I even got like introduced and brought up to him was because we had one of the social media marketing world reps on our show first. Speaker 2: (12:38) Uh, she happened to be from my exact hometown that I'm from, which was like a cool, uh, icebreaker. And so I found out we actually went to the same high school, different years, but which the same high school. And then when I went to social media marketing world, she came and met me and then she walked me up to Pat Flynn, introduced me, told them about my show a he, he kind of recognized my cover art. You didn't, he had never listened to the show up. But because of that introduction I was able to get him to agree to be on, to be on my podcast. So because of the podcast, that led to an introduction that got me access to Pat Flynn. And then by having him on the show, it's now opened the doors to tons of other guests that want to be on. Because, uh, I have had pamphlet on the show now, and that's probably one of the reasons Ryan Laveck came on the show because he saw that I've had guests like John lead do, most of them had flame. Speaker 2: (13:20) So, um, as you build in, as you attract some of these higher names, uh, you're, you're gonna get tons of people wanting to be on your show. Um, and, and that provides opportunities to either monetize because these are people that might want to buy programs directly from you. The guests themselves might, or their audience might want to do something with it. So if you're, if you're doing this correctly, every time you have a guest on, you shouldn't have a system set up so that they are agreeing to promote your episode and that each and every time somebody comes on, you're borrowing a portion of their audience. And if the show is good enough, some of that a portion is going to stick and they're going to become a fan of your show in a, in a subscriber. And we'll listen. Speaker 1: (13:59) Yeah. You know, it's kind of funny because when I'm out speaking in and on stages, I kind of train on this idea of why is Oprah the most powerful woman in the world? Right? And I ask audiences, Justin, you've been in the audience gives zillion times when I've asked this question, who's the most powerful woman in the world? And Oprah is always in the one or two spot, like hundred percent of the time. And really if you look at her philosophy or her formula, it's exactly what Justin is talking about. It's essentially other people's content, which is your guests plus their reach, which is their audience equals more listeners or more people in your sort of space. So you know, when Justin Interviews Pat Flynn, he's using Pat's content, Pat's reach to bring more listeners to his show, to Justin show, and pat at the same time is doing the same thing. Speaker 1: (14:51) He gets to be leveraging the marketing geeks audience, the marketing geeks content, their reach to bring people over to him. So the listeners that listen to Justin show may not have known who Patflynn was, but once they listened to that episode, they're like, oh my gosh, that dude is just awesome. I'm going to go sign up for his podcast, which is smart passive income. He is over@smartpassiveincome.com. Uh, pat. Awesome. So you really do get to sort of leverage that audience. So Justin, I can, I can hear, um, I can already hear people kind of emailing in and talking about, well, you know, I'm a network marketer or I own a roofing business, our own and massage, uh, you know, a day spa or I own a small landscaping business. Why would little oh me want to have a podcast? Why would a little owe me a need to do things like social proof and have, um, emails written? Like, why would, why would you know Bob from Bob's roofing company consider using a podcast? Speaker 2: (15:54) Excuse me. Um, I think that the main reason is that it doesn't matter how small your niches, what matters is that you're perceived as the expert in the industry. And if, if someone's going to hire a roofer and their review in between the various options of roofers that are out there, the fact that you have a podcast and you are teaching the concept of roofing or you're interviewing some of the top roofers in the industry or your bringing on people that have hired roofers and asking like, what do you look for in a roof? Or things like that. There's so much content that you can both learn about your industry and two people are going to perceive you again in a higher light and they're going to be more likely to hire the guy that runs the show on roofing. Or are they are the, the guy that, um, that teaches the concepts of roofing. Because if you're, if you're a teacher, people assume that means that you are, um, also the best implementer of doing the work. And so again, perception is reality. So as long as people perceive you to be the best, they're going to go after the best or the majority of people will. Speaker 1: (16:52) Yes. That's what I would look at. Yeah. It's kind of funny. There's a phrase that we kind of use in the speaker world and the presenter trainer world kind of behind the scenes and it is very, so it's totally cliche but absolutely accurate and it's can apply to the roofing business even and it's he or she who has the marker, makes the money and essentially it's he or she who's up doing the presentation and writing out and training is going to be the one that makes money because perception is reality. Therefore that person is perceived primarily as the expert. You know why you were explaining the roofing business or why that person would do a podcast? I just thought of of if I were a roofer and I wanted to do a podcast, I would probably interview lots of people in the real estate space because I would interview the investors, the bankers, the uh, the hard money people, the folks that are wholesaling deals out there, the real estate agents that if I'm a local, maybe it's just in my local space, but it me in with those guys and Gals to get my name out there. Speaker 1: (17:53) But the other thing that it does, you know, and just thinking about this, kind of broadening it, if I was a roofer in, you know, Pew Olic Washington, which is my hometown, I was teeny, teeny tiny little thing. Although I live in Los Angeles now, so don't, don't hold it against me, but, um, you know, you could then, if you were Bob in Bob's roofing company, you have a podcast and you wanted to interview a real estate investor in Chicago, well maybe you have a referral agreement with a roofing company in Chicago, so that if any leads come to you from that point of view, you simply pass them off to the people in Chicago and take a cut. That's just like huge leverage. Speaker 2: (18:30) Yeah. What do you give two examples here? Um, one example is Matt broadening. He's a, he's a client of mine. Um, our agency services a lot of his infusionsoft and podcasts needs, and he runs two shows now. So the first show that we developed was called the driven entrepreneur, and it was about, uh, interviewing high achieving entrepreneurs and kind of getting their origin stories in a sense. Uh, but what he realized was that he wanted to get more speaking gigs and he's kind of, uh, exploring, getting back into like corporate speaking and things like that. So He created a second show called speaking of getting booked. And this show is where he's interviewing the bookers. So he's using this as an excuse to get in with the people that are booking speakers and he's interviewing them and asking things like, what are the criteria that you're looking for? How does somebody go about contacting you directly? What would be interesting from a cold email standpoint? Like what would get your attention? Those kinds of questions. And he's building relationships with the bookers through the show because he knows that he wants to speak more and he's going to leverage those relationships for himself while he's also adding value to a ton of other speakers that want to learn the exact same thing. Speaker 1: (19:29) Plus he's playing to the bookers. Egos, right? I mean, on some level, let's just face it, you know, as a speaker, I, I know the audience by which he's trying to talk to, right? And a lot of bookers, um, are ego ego-driven, right? Our job as speakers is to get up there and do our song and dance and make them look like rock stars to their organizations. Right. So the other thing is I, what I really like about that is it would also give the audience a, a, the audience are primarily speakers and other bookers. And so if you are a speaker and you're just getting started and you haven't quite figured out how to get inside of the heads and the minds of those booking agents, then that show would play right into that. And he's kind of going behind the scenes and given everybody inside glimpses of how to help a particular group of business owners in this case, speakers save time and make more money in their business. Yeah. Speaker 2: (20:25) Yeah. And in that same regard, he also runs a speaker training program. So, Speaker 1: (20:29) oh, I'm shocked. Speaker 2: (20:30) The, the listeners of the show are likely to be speakers or want to be speakers, you know, there are aspiring, um, and so they fit right into his customer Avatar. So those, that's one of the groups that he likes to teach because he uses, he teaches NLP, but he teaches how to use NLP from the stage to be a better speaker. So He's leveraging that. Now one other example I wanted to bring is going back to Pat Flynn. Cause we talked about kind of the roofing idea of starting a podcast like that will pat started a podcast and one of the smallest niches you can imagine, he started a podcast on food truck companies. Yup. Um, and, and although he admits that it's got a smaller audience than any of his other shows, it's been one of the more profitable shows for him because he's got a very narrow niche. But these are highly qualified listeners that, um, that he's positioned himself to be an expert in food truck businesses and how to market them. And he's gotten clients off of it, even though it's a small niche audience. So doesn't matter how small it is, there's going to be, I mean, everything has an audience. You just have to be able to know how to communicate and find that audience, um, to, but it can, it can be a big thing. Speaker 1: (21:32) Well, it's kind of funny just going back to, um, Pat's food truck deal, if I remember the story correctly because I've heard him tell this story before, is I believe that it actually started with him writing an Ebook, ironically on how to help market your food truck business. And he was selling lots of those and then he started interviewing food truck owners, um, and businesses that have food trucks come out to their, um, to their location. And that's how he's built this like little cottage industry. I mean, ironically, I, uh, own part of a, a craft beer bar, a beer house up in Seattle, and we have food trucks come as opposed to us having a kitchen. Right? And so I have told several of the food truck guys that we have there about Pat's podcasts on food trucks. So it's a, for something as small and as niche and as narrow as that. Speaker 1: (22:23) Again, if, if you have an audience or you have a set of customers, it's also a way to leverage your customers. So, so Justin, just sticking on that podcasting for a second, it would also seem to me that um, whatever business people are in, whether again, you know, using either network marketing or construction or you know, airbnb properties, you could do a podcast where you're literally just talking to your customers. Yes. Why, you know, what were you looking for? What did you find was the best of the best experience? You know, what was, how can our industry or our profession better serve you as the customer? Right? Speaker 2: (23:03) Yeah, and I, I tend to teach a number of different ways of monetizing podcasts. One of them is the target market client as your guest on the show. So one of them is, is using your target market client or your customer Avatar as the person that your show is going to be interviewing. So you're attracting that person, you're interviewing them while they're on the show. They're likely to learn what it is that you do or you're going to have that a pre interview with them and you can tell them a little bit about what you do. And because again, you've leveraged yourself as the host of this show, the expert in the industry, if there's a need for it or when there's a need for it later on, they're likely to come back to you to hire you because again, you are the perceived expert and likely the real expert. Speaker 1: (23:43) Yeah. So let's have a let's about that for, let's talk about that, that strategy for a second. Um, I have been on podcasts where I walked into being a guest on somebody's show where they were absolutely targeting me as their ideal client, but they were using their podcasts to leverage me as a guest on the show. And it has to be done with the, the art of conversation because it can be very douchebaggery if you will. Um, when it comes off as you're just like, Hey, I just want you on my show. So off the air, I can tell you about how amazing I am and you can hire our stuff, right? You have to be a little bit, Speaker 2: (24:24) I don't know. Yeah, I agree. But having the podcast is a great way to open those conversations though because absolutely if you're going to, if you're going to do like the spammy type of messages on like Linkedin or Facebook where you're messaging like a thousand people at a time and you're going to your, and I'm talking about cold, where you don't know the person, you're just cold messaging looking for sales. Well, leveraging, introducing yourself and saying you have a podcast and you're looking for guests is a lot softer of an intro and more enticing than just saying you want to get somebody on the phone call because you are going to offer a free strategy session where you're gonna offer something like that because people know that being on a podcast has value to them and it's kind of an exchange of value. So, um, so yes it can, it needs to be done with a certain amount of tact. I would agree with that. But it also can be very effective because it's a great way of opening those conversations. If you're great at sales, it's a good strategy. Speaker 1: (25:14) Yeah, and I, and I think, I know you and I talked a little bit about this, a little bit about this off the air before we came on board or came on the air. But um, I think when you do that, the reality is that as a podcast store, right, the guy or Gal doing the interview, it's our job to make our guests look so much like a rockstar that that guests will actually go out and share that episode with their network because they want to make, they want to feel proud of like, oh my gosh, I was just interviewed on expand the business. Like this is awesome. If I got on here and, and Justin and I just kept trying to sell myself and you know, I kind of, you know, I, I wasn't giving you time to talk and I was kind of, you know, being confrontational and kind of just a d bag. Then the reality is you wouldn't share this with your, with your audience anyways. And the only real play I would have is the optimization of your name in the show notes or blog posts or whatever. Speaker 2: (26:13) Which, which I think is why if you're going to take this model on, you're not, you're not pitching them on the show, you're pitching them before or after the show. It's not a, I mean, the show needs to be about adding value. For the most part, it should be free value. Andy. I mean, the show is not a webinar. You're not, you're not taking the model on where every episode you're gonna have the a $1,000 paid off or at the end of every episode because that's a, it's not going to build an audience. It might get a few sales down the line. It may or may not, but it's not going to build an audience because don't want to be sold all the time. They want it. They want value. They want free value. A lot of our listeners, um, you know, they, they tell us that they're, they're looking, I mean, they basically use us as like an education resource. They're listening to marketing Geeks to learn marketing. Um, they're not, you know, they're not looking necessarily to even hire us. They want, they want to learn marketing and we're bringing on high end guests. We're discussing high end concepts and they listen to us because of that. So, um, Speaker 1: (27:09) yeah. And, and I also think what you guys do a great job of, and I think as a podcast or, or somebody that's doing this, um, as a medium to get word out or get message out, you know, content is king. Content is coaching, content is queen. Content is kind of the basis that levels the playing field between all of the entrepreneurs. But so few people will position themselves as an expert or position themselves as somebody that has the ability to interview somebody and make them look like a rock star. Then I think it helps be, it just stops people in their tracks. And so one of the things that I think a podcast can do is create that know, like, and trust factor. You know, I would make an assumption that the more episodes you guys do of marketing Geeks, the more customers and clients you're going to have for um, Jay Mac because you will have taken the time to get rid of the scary right. You've made marketing a little bit more well known. You've talked about some acronyms, you've talked about some concepts so that when somebody is ready to hire a marketing agency or bring on a copywriter or bring on somebody knowing that they need automation, your podcast really allows you to have somebody get to know you, like you, trust you and know your sensibility, know your jokes. Um, you know how your personality is, uh, right from the podcast. Speaker 2: (28:34) It's true. I got an email actually today from somebody who listened to the show. It says like, I feel like I know you. And it's just kind of funny because if somebody I've never met, I don't even know who they are other than their name in the email, but it's just a, it's true because people listen in all kinds of ways. Like I've had people tell me, they listen well, they go jogging or they go walking like you just said too. Or they, um, you know, they're, they're, they're listening in their cars on the way to work, like things like that. So it's funny how people, it builds like this, a relationship where they feel like they know you personally. And like you said, no. Like, and trust is huge, uh, influential factor in who you're going to hire for business. So a, when I can create that up, well, I mean, and it's, it's real. So I mean, they're getting to know the personality behind the name. Uh, but when I can, when I could create that, it, it, um, it definitely opens up the, the, the bigger likelihood that they're gonna want to work with somebody that they, again, they know, like, and trust. Speaker 1: (29:22) Yeah. And the other thing that it does, and, and talk to me a little bit about this, and maybe I call it something differently than what you would call it, but you know, one of the things when I was was putting the show together, I knew that we were going to be doing lots of stage swabs or a cast swaps where I do a guest spot on your show. You come to a guest spot on my show. Both people win because we're taking different, uh, taking different roles inside the episode. You know, I have a friend, Rochelle Shaw, who's going to be an upcoming guest and you know, honestly I love her shell. I've known her for a years and years and years, but she was kind of out of sight, out of mind, not from it for any other reason that we've just been really busy. And she asked me to be on her digital summit. And in that conversation I, that's when I said, oh my gosh, you have to be a guest on, on our show as well. So talk to me a little bit about the ability to leverage the platform in a stage swap scenario. Speaker 2: (30:21) Yeah, so I think it starts, I mean, so when we launched our show, I'm going to just give a little bit of background here. We actually didn't even bring a guest on for almost 10 months. Our first, uh, our first like 10 months of episodes where maybe there was like one or two exceptions to this. They were me and Andrea is my cohost giving teaching concepts. We just covered concepts. And then as we moved into year two, we started getting a ton of people reaching out to the show, inquiring about being a guest. And, um, and they were just, I mean, cause we were in the show notes of every episode or on the show, we would mention our email address on where to, where to request to either be a guest or suggested guests on the show. And over time, that's grown now to the point where we're getting like 10 to 20 emails a week of people that want to be on the show. Speaker 2: (31:04) We're turning people down now because we have to, uh, we're booked out through October right now with guests. Uh, but one of the things that I've learned over time and working with, cause I, I manage a map. Ronnie's Podcast, I'm not managing your podcasts. One of the things I've learned is the way that you, you book these people really, really matters. So we've created a form and we're using a software called JotForm, which is a, a, they have a free version and a paid version. I highly suggest checking it out, John. That's J. O. T. J. O. T. F. O. R. M. It's a very great software for creating a, an interactive form. It can integrate with like infusion soft or different email marketing platforms. Um, but what we do is we started asking questions like, would you a, do you have a podcast? Would you be willing to do a stage like a, a podcast swap? Speaker 2: (31:49) If we have you on our show, would you be open to having us on your show? Those kinds of questions. Uh, how big your social media following, are you willing to promote the show? So we're actually, we're, we're preframing the episode so that they understand that, yeah, there is an exchange here. Um, and I mean depending on, we might go a little softer on some of the bigger names like we might, you know, but if it's people that were kind of learning about, because they reached out to us and, and they don't necessarily have like a gigantic following, then we want to, we want to make it so that there is a bit of an exchange of values that we can appear on their show, they can appear on our show or they could do some sort of alternative promotion. We're, we're, we're both getting value from each other and I think that comes with preframing the relationship and having a good, um, a good forum for people with questions to fill out and information like that really, really helps the process. Speaker 1: (32:36) Yeah. So you, you brought us something in that and you just whizzed past it. So I want to like [inaudible] and that was my, my fake, um, chief for sound effects, former to VCR. Um, you want to know how big their social media following is. Yeah. So let's talk, let's talk about that from a kind of a build the tribe sort of perspective. You know, anybody that's been around this show certainly hear it expand the business or I've seen me speak or talk, you know, I'm all about building your tribe, not social media following. I mean at this point are you guys gonna really consider having a guest on the show that has like 124 Facebook followers. They hate Instagram, they got nine, they have nine Pinterest followers and they don't have a youtube channel and they've got 12 connections on linkedin. Speaker 2: (33:27) Not unless there's some kind of a celebrity that I've heard of through television or some legacy media and they just haven't adopted social media. So it's very unlikely. Speaker 1: (33:35) Yeah. And that's because as, um, you're trying to grow, you want to be able to leverage, one of the reasons why you would do a podcast, it seems to me, is to leverage into your guests network. So I just think it's really important that all business owners build that social media following or build that meetup following or build that linkedin or whatever, wherever your customers are following. Yeah. Speaker 2: (34:00) Yes. And ideally we also want to try to vet them a little bit. If we, if, if we could find the time, I mean sometimes we get so many requests that we don't have a ton of time to vet everybody, but we want to also make sure that they're getting a good engagement on their social media because it's easy to get 5,000 friends on Facebook. We're a ton of linkedin followers. It doesn't necessarily mean that you're getting a ton of engagement on the platforms. So we also want to look at like, okay, what's their, how are they perceived in the marketplace? How are, what kind of engagement did they get on social media? Those kind of metrics are also important to look at because again, it's a you, I mean, people buy fake followers still. It's still a thing you can, it used to be on fiber. You could go buy fake followers. I think they finally, um, enforced against, Speaker 1: (34:38) well yeah, well not only that fiber and forced that, but like I used to, I have a Amazon business and you used to be able to go buy reviews and by stuff like that and Facebook, I know Facebook did it. I know Twitter did it. I know Amazon did it where they started putting up fake listings, seeing who was going to buy them and then they would basically go close those accounts down. So just kind of, again, that's not really the way I would do. I W I would expand, uh, expand the business. But um, Speaker 1: (35:09) so let's, let's stay on social media. Let's stay on social media for just a minute. If somebody doesn't have a podcast, right, they, but they know they want and, or need more exposure to potential customers, potential distributors, potential vendors, whatever they want to get in front of what, what, give me a couple of things that they could do right now if they were trying to get on your show. The Marketing Geeks, like, I'll give you an example. One of the things that when I've, when I have identified a podcast that I want to be on, um, I am very strategic in that, uh, about a month before I asked to be on the show or go fill out the form that you have, I'm going to promote that podcast on my Facebook page. I'm going to tag the host in there. I'm going to go talk about how awesome their episodes are. I'm going to go actually listen to several of the episodes. So I know how the banter is that those guys or gals have on their show. So when I come to the table and fill out that form, I kind of am right there on par. I already know what you're really looking for. What kinds of things can people do? Speaker 2: (36:19) Well, I, I, it's funny that um, we had a guest on that was a special, um, he's, his specialty was called email marketing and, and he, uh, he used a strategy on us to get our show, but he talked about it too. How when you reach out to a show you want to be on, you should always at least reference a past episode. Um, make points that you actually listened to the show. Uh, give some feedback about, you know, things like that. And if you, if you could do that, even if the rest of the message is like a template, like a cut and paste template and at least personalizes it to the point that it's like, this isn't just another like fully cut and paste template that we get all the time. This is somebody who actually took the time to recognize an episode that they appreciated. Speaker 2: (36:57) They took the time to do this and, and it does stand out more. I can tell you that, um, if the first line of the email is like, or the same thing goes on like Linkedin, if I get a private message, if the first line of that private message is, feels generic to me, I'll just, I won't even read the rest. I'll just ignore it. It just goes straight into the spam box. So, um, so by recognizing that, that's a big thing. I know think that people can do, and this is a, there's a huge industry growing of these podcasts, um, what's called like a guest promoters. So they, they're like PR companies basically that are the, you, you hire them and then they have built out relationships with a ton of different podcasts and they'll get you on a ton of different shows. So that's, that's a big industry. That's like all of a sudden developing. Um, I see ads on Facebook a lot. Speaker 1: (37:41) I'm, I'm, I'm, I'm part of that, I'm on both sides of the equation. So I have a listing, there's a, I wish I knew it off the top of my head, but it's, uh, it's an email that goes out that essentially is set to, they play matchmaker essentially. Yeah. If they've got a list of podcasters and a list of guests and they send the guest to the podcasters and the podcast or to the guests and sit somewhere right down in the center. And what's great about that is it gives you exposure to people and interesting people that might be good customers or might be good guests. You wouldn't, you or I may not have access to or not even know exist. Speaker 2: (38:15) Yeah. And that, could you give an example? We had a, we had one of those companies contact us with a list of about 10 potential guests. And what really stood out stood out about that email is like, two of them were like super well or pretty well known names and big names and the rest of them I'd never heard of. So they, but they, they understand that you have to at least they have to at least provide a few of those big names to kind of get my attention. And then it's more likely I'm going to take on these other people that are probably just paid clients that are a, you know, you know, they probably don't have huge followings. Um, but it's, that's a way that they're, I think they're leveraging that, that system. Like, for example, uh, they, one of the guesses is Dan Locke, who I actually wasn't that familiar with him, but I, and I've gone on to find out that he has millions of followers and things like that and he's going to be on our show later this month. And, um, and it, he was introduced to us by one of those companies along with another list of about eight other names. And many of those other names I hadn't heard of, but that, you know, after reading the descriptions, a lot of them were, um, intriguing enough and we're bringing on several of them on the show. Speaker 1: (39:11) Well, because, because that company is leveraging the credibility of Dan's name and, and some of the other bigger names to have their lesser known names put in front of you. Right. And if you're just starting not a podcast, if you're just starting out a podcast, maybe the bigger names are going to scare you and freak you out. So you want to do some of the lesser known names to get your chops and get your practice in, um, on really kind of how, how on how all that works. Um, I know you're doing a Webinar on podcasting. Talk to me a little bit about why w on the podcast thing. You know, I know that it is podcast mastery course.com and it's, it's really to help people kind of get started down this podcast thing. I can tell you just from a guy who has done this for years, that what stops people is they're like, oh my gosh, I'm so freaked out. I got to get a studio system and I got to get microphones and I don't know how to edit it and I don't know how to come up with the music and I don't know where to post it. All that jazz. Is that kind of what this course is going to encompass? Speaker 2: (40:15) Yes, it will in a lot of respects. Um, I wanted to go to course that's, it's simple. So it's like how you can create a podcast even if you don't know a ton about technology. Um, so even if you're, yeah, even if you're not a Wiz at tech, but you want to create a show I and, and you don't even, um, and I'm going to give you a couple of different examples of how you could do it with a limited budget to get started in the beginning. And you can, you know, upgrade as your show improves. That's when you kind of make the upgrades. So like for example, like which hosting platform are you gonna use? There's free hosting platforms out there that a lot of people don't know about. One of them is anchor.fm, um, which actually got purchased by Spotify recently and is a, it's actually a very good hosting platform now. Speaker 2: (40:56) They're, one of the fears that a lot of people have with anything that's free is that you don't necessarily have as much control over your own show as if you're paying somebody else to, to host a show. So that's a fear that some people have. So some people don't want to take that risk. And so there's options like pod bean or there's options like Lipson or this options like a blueberry or what is it called? Blue, I think it's blueberry. Uh, VLU, B, r, r. Y. And uh, so there's all these different hosting platforms out there and depending on what your needs are, depending on, you know, where you, where you're at, you're gonna find you're gonna, you're gonna find that your needs very, or their needs differ. Plus, I'm, some of the podcast platforms are better at hooking you up with advertisers. So if your model that you want to pursue is monetization through advertising, actually anchored on FM is one of the best platforms that I've found that actually hooks you up with advertisers, um, pretty quickly and pretty easily. Speaker 2: (41:49) So if you could, if you're able to build a, an audience with a lot of listeners, that's a good platform to connect with advertisers. Um, a platform like pod Lipson, you have to reach a certain threshold before they'll even consider you to be added to their advertising platform. You have to have a, I've been, I think it's like 100,000 downloads before they even look at you. So it really depends on where you're at. And we kind of go, we're going to go over all the different things like your hosting. Um, you know, what's a microphone that you can get away with on a budget versus what's a microphone if you want to, if you want to have like the highest of end show, what's the best microphone to get? What um, how do I get my cover art created? How do I create the introductory theme, music, things like that. Speaker 2: (42:29) And like where do I find good royalty free music? So a lot of that stuff we're going to cover and give you the foundations. Um, and then beyond that we're going to talk about the strategies. So if you already have a podcast, it's going to be value as well because we're going to, we're going to share like things like how do you attract the best guests? If, if I want to, um, do the advertising method, how do I find advertisers, even if I'm on Lipson, I don't have that many downloads cause there are alternative advertiser platforms that we could, we'll talk a little bit about and how you can get your podcast signed up for them and then they can connect you with a potential advertisers. So our show has been monetized via anchor and it's been monetized via a platform like advertise cast. So we've had, we've had advertisers come from multiple different sources. Speaker 1: (43:12) Awesome. And you know, we, uh, here at expand the business, we are, we've chosen strategically not to necessarily do outside sponsors and advertisers. Quite frankly, you guys, it's only because I'm a control freak. I want to control the message that the audience is actually hearing. So for me, I'm just super strict in what I would ever promote and the guests I would ever promote. So the way that we will probably do it is we will eventually get to a point where to be a guest on the show is gonna mean that you quote sponsor an episode, right? So let's just throw out a number of thousand dollars to sponsor an episode, but that will give you your episode, but then you will be talked about on three or four or five episodes outside. So it's really kind of leveraging an entire entire communities. Speaker 2: (44:00) And that's a different model of advertising too, is that you control the contract. So you either, you either hire a company like that's gonna that's gonna pay you on what's called a CPM basis, which is cost per 1000 impressions or listens to your show or you control the contract and you, you sell a, a preset deal where you're going to provide so many episodes. Um, I know of a company that made a big contract with a major bank and they, uh, they're getting, I think it's like $10,000 a month, but they also agree to have one of their high end bank representatives as a guest on the show every month if they choose to use it. Um, and they are the sole sponsor of the podcast for the period of time, as long as that contract last. And, uh, but they, they privately negotiated that deal completely without using any of the advertising platforms that are out there. So that's another way of monetizing and it's actually probably more profitable that way until you start reaching those, you know, 10,000, 100,000 listeners per episode, then the standard advertising would, Speaker 1: (44:58) yeah. And, and I want to move off podcasting, but I was just thinking one more way that you could, um, use your podcast if you're just getting started is to, um, seal the deal if you will. And let me give you an example. You know, uh, Justin's show marketing geeks is all about, um, you know, marketing and what's working now and they really kind of geek out a little bit on technical stuff and all that kind of jazz. Well, let's say that there was a potential customer that was looking at hiring j Mac media and Bob's consulting firm and all things being held constant. Justin walks in and says, well, you know, we actually have the marketing used podcast. Once we, once we start working, I'd love to build a case study out of what we're doing for your organization and have you a guest on our show, it'll definitely get you some exposure into your marketplace. Yeah, he's just leveraged and sealed the deal. I'm over Bob's consulting hut that doesn't, uh, that doesn't have that, that reach to that audience. Speaker 2: (45:56) Right? It's a big value add. So even if you're selling like a mastermind program or something like that, it's a, it's a big value add that, you know, if you become a part of my high end mastermind program, you're going to get a guaranteed guest spot on my show. Something like that. And you know, our show is, we, our average is 2000 listeners in the first 30 days of a release. So that's a pretty decent audience. And so there you're going to get a pretty good exposure by appearing on our show, uh, within this first 30 days and it'll continue to grow over time. Um, but our average within the first 30 days is 2000 listeners. So it's a, it's a very, it's a very good value add. You're getting a very big stage. You'd spend thousands of dollars to get on a seminar stage, um, with a, a fraction of that audience. Um, you know, for her. Speaker 1: (46:38) Yeah. Oh, trust me, I, I know, I, I totally get it. So Justin, I know, uh, that I introduced you into an organization called banner season and banner season. For those of you who don't know, banner season is the premiere, um, site where you can customize and personalize literally one off promotional products and have them send to your customers or clients or friends and family if you want. So you can do things like customize one water bottle or one coffee mug or one box of brownies, right? And Justin, I know that the two things that I know you've brought into banner season is number one, you've done a podcast for banner season. Um, and too, they have engaged you in writing some of their emails, their communications with their new customers, they're independent referral partners. Um, so on and so forth. Talk to me a little bit about why that was an interesting project that you would take on. I mean, I know that at this point you get to sort of cherry pick the projects you work on. Why would, why was banner season something that you would kind of go all in on in terms of, um, creating an entire podcast for them as well as doing all their email sequencing and automations? Speaker 2: (47:58) Well, I mean it starts with a concept in marketing called lifetime customer value that I'm a big believer in. And what that really means is that there's certain ways that you can make money in your business. You can either sell new products, you could sell a, you could sell to cold traffic, meaning these are people that you've never heard of. You can sell to your past customers, which are people that bought from you, but they haven't bought from you in awhile. Or You could sell your current customers and one of the easiest audiences to sell to you is your current customers, but only if you've been developing a relationship with them and adding value throughout. So what banners season does, which I love, is that they, they, their business, which is not necessarily unique in that there's other companies that offer similar items, but what they do is they tailor to business. Speaker 2: (48:41) So they're, they're built for businesses that want to run their campaigns automated through like CRMs, like infusion soft or um, or ontraport or you know, big CRMs like salesforce, even, um, where you can actually, you treat like direct mail, like it's an email marketing automation campaign. So we're, we're setting up like cards that go out or gifts that go out, like they're fully automated systems because we know that adding value to our clients is going to add to our bottom line over time. Um, whether, you know, maybe not for everybody, but the clients that do buy are going to pay for the campaigns that I put out there because we're developing, you know, not only are we developing, um, stronger relationships that we're developing raving fans and what our raving fans more likely to do, but they're more likely to send you referrals because if they love you, they're going to tell their friends about you. Speaker 2: (49:27) And if they don't, they're not going to do that. So, you know, this is an awesome tool for creating, creating like raving fans that want to promote you. And so that's, I mean, I think that's what attracted me to banner season the most and now it's, you know, it's a tool that I can apply to my podcast. So we have a guest on my questionnaire now asked for the guest's mailing address in advance. That's something we added. Um, the jot form integrates with infusion soft. So I have that automatically going into my platform. Um, and I, it can trigger a, all I have to do is apply a tag and I can trigger a guest campaign. So that card in a mug goes out to the guest automatically to, to add value to them. Because I know that by doing that, they're going to be more likely to promote the show. Speaker 2: (50:09) They're gonna feel better about their appearance. I mean, it's, it's gonna, it's gonna help build my reputation in the industry. It's only, it's only doing good things. Uh, same thing goes for fiber. If I, if I have a client on fiber, uh, and I want, I mean, a lot of, there's a lot of money and engaging your old clients on a freelancing platform and you don't, if you're not reaching out to them or you're not capturing a contact information, then they're probably gonna forget about you over time unless you do some kind of like a incredible, incredible job. But even if you do that, they might forget about you because you didn't take the time to really build the relationship with them and do that. So this is like an automation tool for creating relationships. And I, that's what attracted me to it. So I, I think intuitively I knew like how to kind of write sales copy for it. And um, and so I wanted, I wanted it to be a part of this because I really believe in the, in the platform of the product. Speaker 1: (50:57) Well, what's really cool and what you really bring to the table and you know, um, as a, as a guy kind of really in the thick of it with, with banner season, one of the reasons why, you know, I made such a pitch to bring you kind of in into the fold, was that as marketers, our job really is to communicate with our potential customers and our customers and influencers in a multitude of ways where they may hear the message. So, you know, there's text marketing, there's search engine marketing, there's social media marketing, there's email marketing, there's podcasting as a way of marketing. And being able to send out a customized personalized gift, uh, to somebody is another way to reach out and touch them. So it's, it kind of just helped broad, uh, uh, fill out a broad spectrum of being able to communicate with potential customers. Speaker 1: (51:53) And even though, you know, someone like my mom can use banner season to send out, uh, a water ball here or there were Christmas cards, Christmas cards, right? Or holiday cards, you know, you've hit the button one time and send it out to everybody and it's completely personalized and customized, customizable. Um, it's such a, it's such a great tool, like you said, an in, in thank you gifts, you know, we work with a lot of, I work a lot with people in the real estate profession and one of the things that they will all tell you is like, oh my gosh, the referrals, our bread and butter of our business. And if we lose the referrals, um, we're kind of screwed. Yeah. Right. So something like this gives us one more prong to touch those, to touch those potential customers. Speaker 2: (52:35) And I think of like, I'm Ryan dice, a digital marketer has that famous quote that he or she, who's willing to spend the most to acquire a customer will always win in terms of advertising. Well, I would say the same thing applies to he or she who is spending, willing to spend the most to keep a client is always going to win as well. Yeah, you're, you're actually, you're, you're, you're making them feel special because not many people are going to go out there and spend $10 on their clients and give them a gift even though it's not a, it's not a big deal, but they're not going to do it because they just want to put that money in their pocket and they're not thinking that they're not seeing a longterm view. They're looking at short term profits, not a long term play. Speaker 1: (53:12) Yeah. I mean take banner season again, just for an example, if you guys go to expand the business.com, um, I'm going to entice you to give me her email address, right? And I'm going to do something for you that I think is, is sufficiently valuable for you to give me your exchange of your, uh, of your email. Right? So at this point, I've got a 30 minute download on how to generate more referrals now. Right? Well, if you go to expand the business.com, put your email address in there. You get get more referrals now as a, as a gift. I say on there, Hey, give me your address. I want to actually send you a surprise in the mail you do that, it triggers, it triggers about a $10 product coming out of banners season. You're going to get a thank you card and a, a treat. Speaker 1: (53:56) I'll leave it at that. Um, if you want to check that out, you can go to expand the business.com and see for yourself. Um, and you know that investment is 10 bucks. About 80% of people that opt in to expand the business.com leave me their address. So about 80% of those people, I'm already investing 10 bucks in without them ever being a customer. Number one, about 50% of those people will take that gift and that card and repost it on social media going, oh my gosh, I got that today. Which gives me another, another place to, to, to be in front of that potential customer. But it also sets up so much goodwill that when I send a second email that says, hey, go check out this particular affiliate product, or go check out this Facebook group, there's a higher likelihood that that's going to be sticky because I took the first step investing in those customers, right? Yeah, Speaker 2: (54:49) absolutely. Yeah. You've built, you've built a relationships with rapport or you, you know, you've invested in rapport with the, with a, with a prospect. So yes, there's, I mean there's a big difference between, I'm somebody that that already provided a $10 gift in advance and there's a, one of the principals in the book influence that I mentioned the beginning of the show is the, is the principle of reciprocity. And so if you give somebody a gift like in this, this is the concept that is behind every online funnel where you have this exchange of value. You're getting an Ebook, you're getting a pdf, you're getting a free recording, something like that in exchange for an email address. The reason that's more successful is because of this law of reciprocity that people feel indebted if you give them something and they're, they're more likely to want to do something in return. So you're leveraging one of the principles of influence there. Speaker 1: (55:39) Absolutely. And influence and leveraging of influence is so massive. Um, Justin, I know we've got just a few minutes left. I wanted to touch on another topic. Um, you know, I know, um, with, with Matt, you, you are part of his mastermind and you kind of helped manage and run of that. You, you are now helping us with our mastermind, a pro

My guest today is Caren Glasser, host of "The Super Boomer Lifestyle" show and founder of TheSuperBoomerLifestyle.com. Caren is also the author of 4 hit books, founder of the Spark It Network, and creator of the global movement called "The Little White Lie." Caren has invested the past 40+ years being of service to the community by sharing her gift of song and media.  Learn more about Caren Glasser: Visit her website: https://thesuperboomerlifestyle.com/ Follow Caren Glasser on Social Media: Facebook: https://www.facebook.com/caren.glasser Twitter: https://twitter.com/carenglasser Instagram: https://www.instagram.com/carenglasser/ Remember to subscribe, rate, and review the "Expand the Business" podcast. The show is available on all major podcast platforms! Follow Casey Eberhart on Social Media: Facebook: https://www.facebook.com/CaseyFan/ LinkedIn: https://www.linkedin.com/in/casey-eberhart-6642ba19/ Join the Resource Club Facebook Group: https://www.facebook.com/groups/TheResourceClub/ Learn More and Get Your Free Referral Generating Gift at: http://expandthebusiness.com/   Episode Transcription: Casey: (00:05) Yeah. Well good afternoon. Good morning, good evening, good day everybody. I want to welcome you to this episode of expand the business where we help entrepreneurs take a deeper dive into all things in expanding the business. So today I am so beyond thrilled and excited for today's episode and I think you're going to get to see why I'm so excited as throughout the entire episode on this show, we really aim to bring to you guys valuable tips, techniques, tools, and a deeper dive into marketing processes, products, people, all things that are really going to help you expand whatever business you're in, whether you're in a traditional brick and mortar business and network marketing business or a digital business. And so I am so thrilled and excited for today. I can hardly stand it. So let's jump right into it. Today. I am so beyond, I'm honored to have Caren Glasser as our guests. Casey: (01:08) Now Karen is and you're going to see what's going to be funny about this is so often Karen and I talk a lot and we'll probably actually forget that this is a podcast that as we take a deeper dive, so I will try to keep us, I'll try to keep this on track and in a in scope. So Caren Glasser is one of my very best friends slash confidence slash therapist slash mentors slash people that I look up to learn from, collaborate with, partner with fight with, scream at, get screamed at by a, she's very much a sort of like my sister and your mother. I was very clear, very clear. If you guys, Karen has an amazing background and I can't wait to kind of share her with you, um, in how her mind works. So Karen was a child singing sensation. She traveled around the world singing when she was a kid with some very famous musicians all around the world and became a performer. Casey: (02:09) She's a cantor at a synagogue was, I should say. She is no longer there, but she still sings and has a career. And I know that's one of the things she loves to do. And here we are today and she is literally known around the planet as the digital diva. And so I can't wait to get in and really kind of dive in and really ask her and uh, dig deeper and why we even have the digital diva brand name. Um, but, uh, I feel very fortunate in that I get to nickname her or I had the pleasure of kind of coining her mama minutia, which we kind of known, uh, no as m squared. And so we'll, we'll kind of touch on that. So Karen, welcome to the show. Well, after an intro like that, I think we're all done. I don't know. Casey: (02:57) Well, awesome. So Karen, you and I have obviously been friends for many, many years. We've been through some ups and downs together. We've worked together on projects, we, we've helped each other out. We've kind of consulted on each other's projects. And so I, I kind of want to just go to the wayback machine and really kind of just talked to you about where you got your start. Because I think as entrepreneurs we all have a journey. We all have a story that we start on. What kind of brought you into the entrepreneurial experience in the very beginning? Caren Glasser: (03:29) Well, I like to say that I was an accidental entrepreneur in the very beginning because when I left my position as the candor of a synagogue in Los Angeles and moved up north, I found myself without a job, without knowing anybody and really struggled as to how I was going to get to know people. And so I did what any normal person would do not. I started going to networking events actually with no business. I had no business at that point. I just went to networking events so that I can meet people and from that point on, and I would introduce myself as I'm an accidental entrepreneur because I don't have a job right now and that's how I would introduce myself. And I think that because I was so vulnerable that way by actually saying I don't have a job, a lot of people are embarrassed to say that. And I just said I don't have a job and I'm looking for my next, next. And I got involved with digital technology and I like to say the rest is kind of a history because from that point on I was able to use this technology for everything that I do moving forward, which is why I got my name digital diva. Casey: (04:32) Well, so let's talk about that. So if we go back in the, in the way back machine, when you were going to those networking events, um, well I have two, two distinct pals. I want to go down with this. So I think a lot of people would, like you said, be a little bit scared to just roll into a networking event and go, I got nothing. I'm just going to here like looking for my next path or looking for my next opportunity. Would you say that back then you were going, I'm looking to help build out a network maybe that didn't exist at the time? Caren Glasser: (05:06) Yeah, I think that because I didn't have something going on, I actually was in a good place because I could listen. And I know that's what you teach is that we should go to a networking event more as the, um, the buyer, not the seller. And so when I went to these events, I literally was looking to enhance and enlarge my network, which there was nobody there at that point. I had people in friends down in Los Angeles, but certainly nobody up there. So I went to these events with the intention to expand my network and therefore maybe hear what was going on out there, see what the needs were, what were the problems. So when I came back to the table, however, months later I could have some solutions. And by that time I had a relationship with these people. And we know relationships are what so Casey: (05:52) absolutely. I mean relationships and, and the network and the influence that we build, obviously usually important. So back in that at that time, um, I know that you had a huge success in a network marketing opportunity that no longer no longer is there. Yeah. Was that what you kind of found when you went on that quest or it had that already wrapped up by the time you were looking for something? Caren Glasser: (06:18) I actually had just started. I, so I, I kinda told a fair, I said I didn't have anything going on. I had this, I had just jumped into a company at that point. It was called comment by, and it was a digital technology company, which of course that was my thing. I loved it. And I was an, as I moved into that, I saw that I was able to help people because of that. So I did have a little something, but I wasn't even sure that, that my, that little something was going to actually solve a problem because if you're not going to solve a problem, why are you even doing right? Casey: (06:50) Yeah. So one of the big takeaways from Karen already is, um, understanding the problem that you solve. If, if what you are doing and bringing to the marketplace doesn't solve a problem, it becomes much more difficult. Caren Glasser: (07:06) Yes, yes, exactly. Exactly. And because I was dealing in technology at that point, um, I actually was an, it's not smart to be the smartest person in the room, but I was actually the smartest person in the room because it was so new too to all of us out there. Although in the early nineties, Casey, I was live streaming my temple services to the shut-ins. So I, I had already dipped my toe into the whole technology thing. So I was, but I was in a great position because I could, uh, introduce people to something they had never heard about before. Casey: (07:39) Okay. So let's, let me take a deeper dive. Let me take a deeper dive in that. So when you were a cantor and you were at the synagogue, you said that you were live streaming way back. Yes. So, so obviously that was really when kind of live streaming and being able to broadcast over the Internet was literally, I mean, I remember back in those days, it was, it was, it was, it was amniotic fluid. It wasn't even an embryo yet. Exactly. Um, how, how did that and that experience and that, um, rush up and handholding with technology help you kind of make that transition into the next, into the next stage of technology? Caren Glasser: (08:24) Well, back in the 90s, it wasn't like right now, right now, you can literally pick up your, your Facebook, right and you can on your phone, put click a button and you're live, or you can go to youtube and you can go to periscope. There's so many different platforms. Back in those days, none of that existed. So I wish I had taken some pictures. We literally had these humongous, uh, hard drive computers. We had, um, wiring that went all around the sanctuary so that it would hook up into the cameras and then it would bounce off somebody else's computer and somebody else's place. All of this just so that we could reach, um, uh, an audience that couldn't get to the temple when I move forward and actually moved up north. And then I got into comment five, I realized, oh my gosh, if we had only had this technology, um, almost 20 years prior, it would have been a whole lot easier. And so for me it literally was the entry for me. So when I saw how easy it was now that was easier. What we do now is like a breath of fresh air. Literally we push a button and we go live. So I have seen, and we all have seen those of us in the, in the technology where we have seen the growth. It has been and it's growing faster and faster now. So you don't have to wait as long for the next thing to come. Casey: (09:40) Well, so let, let me still stick in the synagogue a for just a minute. When you were livestreaming and you were figuring that out, it sounds like it was kind of a, a patchwork of solutions. Like it feels like it was very much staple of chaps and glue stick and Caren Glasser: (09:57) yes, it very much was and it was actually really funny because even there was actually a time that they live stream. I was sick, didn't go to services that night, so they were live streaming and I got on my computer and watch the services and you could text and comment just like we can do on Facebook now, but it was a little, obviously a whole lot more clunkier and I could talk to the person that was sitting there in the booth live streaming and it was, it was pretty cool to be able to see the other end of it, but certainly it was clunky. It was, it was, you're right. Bandaids, we band aided it together Casey: (10:29) and so I know that you were a cantor in that role, but I know that there was an entrepreneurial spirit already burning inside. You say that that technology and your fighting through the problems and fighting through the headaches and fighting through all of that was more accident or on purpose? Caren Glasser: (10:51) I think it's actually on purpose. I think that I was very focused on and I've always been very focused on learning as much as I can about the technology and where we are in that moment. I pride myself on always being at least 10 steps ahead of where everything else is. And as I get older, I'm not ashamed to say it is harder to stay 10 steps ascent 10 steps ahead. But I think it was really very much on purpose that I, that I did this. Um, Casey: (11:18) well let me ask a, let me, let me go down and kind of maybe just a different question. Okay. It would seem to me that folks in that space that may even have been entrepreneurial may not have embraced technology in a way that you guys did. I mean, it seems like it's, you know, it seems like some people either are scared of technology that makes a little nervous. They don't really know, you know, can you teach a dog old dog new tricks type thing? What was it inside you that was like, look, we're a, we're trying to Caren Glasser: (11:54) get the message out. We're trying to, we're, we're getting, we're going to fight through this and we're going to play in the digital space rather than fold back to, you know what, we're just going to fold paper envelopes and we're just going to kind of go the traditional route that I think a lot of businesses kind of get stuck in. I think we, I think a lot of people get scared. They get scared and they're afraid to take the risk and I like to say, and I do everything this way. I asked myself the question before I take that risk and I step into something new. I say, what's the worst thing that can happen? Let's just get down to brass tacks. What is the worst thing could happen if I do this? If I take that next step, if I jump into the technology, if I do whatever it is, and then the next question I ask is, can I live with it? Casey: (12:35) Can you live with, can you live with the worst case scenario? Caren Glasser: (12:38) Exactly. And if I can, I'm full board ahead. I will just jump in with both feet and I will do whatever it takes with knowing that if it doesn't work, I'm okay because I've already decided I can live with it. If though, on the other hand I say, this is just too uncomfortable, I don't think that this makes sense, I will walk away and never take another step forward in that direction. It doesn't happen very often because I tended to say yes and then figure it out later. I know you do the same thing, but I found this, I found first of all, exciting to be first to the party, exciting that we were going to be able to provide something to people that really, really needed something like this. They couldn't get out of their hospital rooms, they weren't assisted living. So for me, I really felt from a clergy position, I was providing something that nobody else could. Now, if you go out now and look at all the synagogues out there, every single one of them to a person is live streaming their services. So I feel like I was kind of like ahead of the curve. We kind of started it and now people stepped in and did it. Casey: (13:42) And so the first time that you kind of use scotch tape and duct tape and glue sticks and kind of got the thing by, I'm assuming that, well, I was going to go the opposite. I was gonna say, I assumed that it was perfectly lit. Everybody sounded looked amazing. The camera took 30 pounds off and everything just worked absolutely smoothly. And you guys were dynamic and amazing and there were no flaws or mess up. Caren Glasser: (14:08) No. Yeah, right. Not so much. We, we, we fumbled the constantly. We fumbled constantly, but it didn't matter because the people on the other end, the, the end user was so appreciative that we were even attempting to reach out to them. So it was a win win any way you did it. And as we move forward, we tightened it up and I wish I was, sometimes I wish I was back there because it would be so easy right now just to say, okay guys, let's go live right now. Yeah. Casey: (14:38) Yeah. I mean it really being able to broadcast one's message over the Internet in any way, whether it was through social media or just on a platform that's really sort of leveled the playing field and make everybody have the same opportunity internally, publishing content and finding a tribe and engaging the tribe, marketing to the tribe. So, so we left, we left the synagogue, we kind of just brought it out on our own. We, you had built a network marketing team and an organization and lots of customers and lots of folks. How important was that in the journey moving forward for you looking back? Caren Glasser: (15:17) So important because in doing that, I also wanted to find a, a unique way to educate and to ultimately sell. When that happened, this technology and the only way that I felt that we could do that was to show people the value. And so I did a couple of things. I volunteered to go to other people's events and I would live stream for them. I would take the technology, I'd sit in the back of the room, I would live stream. We actually would sell packages online for the people. So just to show people what could happen. But then as you know, my next step was, okay, how do I use this technology to build the business and also give more people visibility and promote. Your passion was born from that. Casey: (16:05) Absolutely. And I want to move to promote your passion and Biz bantering in a second. One of the things that was a light bulb for me in knowing you was when our good friend and colleague Bruce Waterman, uh, used the technology of live streaming to live stream of all things a pampered chef party. And I remember this clear as it was like I, even though it was more than a decade ago, uh, I, I remember watching the live stream and watching the little number of how many people were watching it live versus how many people were in the room. And if you don't know what pampered chef is, it is a direct sales party plan organization where they sell amazing kitchen, your texts. I'm a huge fan of pamper chef kitchen. I feel like it's a pampered chef kitchen owned by Warren buffet of all things. So, um, I just remember thinking, oh my gosh, here was a way for a party that had the hostess, um, the presenter and there were probably five to 10 people in the room as I remember. Right. And over time, the last time I had asked Bruce, and this was probably, you know, a decade ago, there had been over 400 views of that same, of that same party. And that's when I think for me, kind of hitching my, my wagon to you and just saying, okay, here is a, here's a really smart entrepreneur that understands how to break that message into a larger audience. Casey: (17:38) This is where we're going. Caren Glasser: (17:39) Well absolutely. And I remember back in the day you would say, I'm low tech. Big Check, right? That was your thing. And I, I remember we would have, not arguments but serious discussions about, yeah, that's all good. However you can reach more people and you can do more good and you can create more relationships when you are reaching more people at the same time. And that was the live stream. And I know you don't say that anymore. You actually say high-tech, even bigger checks. Right. I think that's what you say now. And it's, but it's true. It is true because you are reaching the masses. And I know you and I went and did a Tupperware party, didn't we? I think we streamed a Tupperware event. You were the, I think you were the speaker. You did the event and I ly stigma for a bunch of Tupperware ladies and men. I think it wasn't just ladies what an experience that was, but it goes to the point. That's the whole thing with pampered chef and Tupperware. And I did, I mean this is what we did. Bruce did it a lot. We did it for the promote your passion events. That became the mainstay of what we did. People could buy tickets and I know you do this now. People could buy tickets and attend in person or they could watch it live. How amazing is that? Casey: (18:53) I mean, everything that we do now, um, is live streams. So our groups, we sell tickets, so people, we can have people kind of watch over our shoulder as we do a live meetup group and we usually charge 10 bucks or whatever. But that essentially allows us to broaden the audience and at the same time get the message to people that don't have access to it, number one. And number two frankly, it also helps, um, cover a cost and cover cover some of the stuff we do. So before we talk about before, well let's talk about promote your passion. So promote your passion was um, a multipronged approach. I think you took to kind of your next evolution. I know we had, you had a book called conversations with experts that that was, um, inside the promote your passion brand. We, you did live events or I should say we all have you explain why in a second. I know you did a cruise with that. Talk to me a little bit about, um, the evolution as an entreprenuer kind of always being two or three steps ahead almost ahead of your time. Really. Caren Glasser: (20:03) Yeah. And I don't think I knew that back then. I just thought that I was struggling along with everybody else. Right. And I, and, and I do think I was ahead of my time and I actually think I still am ahead of my time at this point. I don't really know what's coming next. I'm not a mind reader, but I can see some stuff that's happening there. So I'm already kind of trying to jump on that. So, you know, I like to repurpose everything and I think that as I was doing this, I didn't want to work harder. I wanted to work smarter even though we all worked very, very hard to do this. And so as I looked at this, I looked at the events, how could I repurpose the events? Um, how Casey: (20:39) before before that, I'm sorry to interrupt, go back and tell us the premise of what promote your passion was, what did included so that we have some context in terms of what we're actually repurposing. Caren Glasser: (20:49) Absolutely. You know, one of the things that I am not, is shy. I'm not shy and I'm fearless. And so I was introduced to a company, an organization called Club Corp. And Club Corp is a business institution. They're amazing. It's for a very high, uh, financial demographic. All these very, you know, high level, um, business owners, entrepreneurs, and they have these places all across the country. Uh, either high rises or resorts. And I connected with them and I just asked, I, you know, I, my feeling is if you don't ask, you don't know. So I said to them, and I didn't have this at the time, but I kind of made it up. I said, I had this great group of people, they're business leaders, they're entrepreneurs. They talk on different subjects, marketing, sales and mean we networking. We have to the whole thing. How would you feel if I brought this program that didn't exist yet, by the way, to your, your, um, facility. Caren Glasser: (21:43) You can invite your people that are already members. So it's a win win for them. They're now providing something for the members and we're going to sell tickets and can we do this? And they jumped on it because, because I, I think they saw some benefit for their members and I was first in the party. Nobody had ever done that. And so we did these events all across the country back and forth. We Ping pongs how many events we did, and I will talk about that, but we did these events and we had anywhere between 40 to 50 people that showed up at each one of these events, which at that time people were always saying, how do I get butts in the seat? We dialed it in, we nailed it. We knew what we were supposed to do. And part of it was the live stream. Caren Glasser: (22:24) Part of it was the ability to fill those seats by getting amazing speakers who again were looking for exposure and we were able to give that exposure to them. Uh, David Asarnow is one of those people and we'll talk about that. And we would bring these people in. I also, how's the panel? I would go into the community and say, which one are, you guys know some people that might want to come see you in an event. We'll put you on a panel and now we got the entire city engaged. It was a, it was a really, really exciting time and exhausting all at the same time. And I like to say that I'll never do that again. Casey: (22:59) So let's, let's, let's, let's unpack that a bit because we, there was a lot in that that I was really, really fortunate and honored to have been a part of that 20 cities, uh, in what felt like 22 weeks. I mean we really did go out on the road. Yeah. And for those of you that are, are looking to do events and looking to kind of do some of this, you know, a couple of the issues that most producers or promoters run into the number one, how do we get people in the room? Number two, where do we do these events and your relationship with Club Corp at the time, I mean I remember they were thirsty to have content provided to their members. It was a value add for them. And because it was live stream and promoted club court inside a pinch bed, it also allowed them to get extra exposure for potential new members. Casey: (23:52) So take away partner with your venues and don't just be a tenant when that, when that occurs. Number two, I loved what we did with the panels where you went into a local marketplace, found influencers in that marketplace. Said, hey, come on down and sit on a panel, but I need you to bring five friends. And it really allowed us to get access or gain access to the local influencer market that was right inside of that community. And we live stream to end, you know, just a huge shout out. You know, I'm just thinking back to the event we did in Boston, of all things, Caren Glasser: (24:33) that was wild. Oh my gosh. I, that was one of my favorite ones actually. Casey: (24:37) That was one of my, well it was clearly one of my favorite ones because that particular event was one where we had an influencer in the room. I done the research and well, I in my, by me saying I did the research, you told me what I needed to know. We had a high influencer or a high influence network, a high influence marketer essentially in the room. Her name was Sheila. We did the event. I sat next to her because I basically begged Karen, just sit me next to Sheila. I pretended I was basically auditioning for Sheila the whole time. Ended up going on. Sheila ended up bringing me into an organization to both speak at MC. And from there it really opened up a lot of doors in terms of my own career in terms of meeting all of the gang at digital marketer like Roland Frasier and Perry Belcher and Ryan Deiss and having the opportunity to work with them over the several years. Caren Glasser: (25:31) And that's because you said yes and that's because you said yes. You didn't think, oh, she's not going to pay me. How am I going to do this? I don't know what I'm doing that this doesn't, you said yes. And I think that is a huge point that our listeners need to understand. Sometimes you just need to say yes and figure it out. Casey: (25:50) Yeah, it was, I mean it was, look, it felt very awkward and Gawky and we didn't really know what we were doing and you know, I, we could re, I mean it was, it was as close to being on a rock and roll tour as, as anything and it was so much fun and it was an incredible amount of work. Um, both for the partners you had on the ground in the market place that the market that we were in, but also on your end, what would you say is your biggest lesson or a couple of lesson takeaways that you could take away from that whole experience? Caren Glasser: (26:27) Well, there's so many. Um, probably the first most important lesson that I took away, and we talked about it afterwards, but we were already down the road, was not to have another event already scheduled in that city that you could with those people that were sitting in the room, you're never going to have a better chance when they're already hyped up, already excited, already have known how much they've learned. Nobody has sold to them. That's another thing. We never did a hard sell. In fact, it was basically a no sell a, we just wanted to help people. And so I think the first, you know, lesson on that was um, I totally lost my train of thought. Casey: (27:08) Um, you were, you were talking about not having another event set up and I think we did 20 different cities and we've maybe done you may, Caren Glasser: (27:18) was it? Yeah. And it was more to the point we were bouncing across the country. We would do an event in Boston and whoever thought this was this great idea, me apparently we would then go back to California and then we would go to Texas and then we would go to Atlanta and that, so a couple of lessons always have another event plan so you can sell into it and maybe make your itinerary a little closer to each other. There's, you know, you can still accomplish the same thing. You don't have to bounce back and forth. We all burned out. I think by the end of the year we were like, oh my gosh, if we have to do another one of these, just shoot me now. Casey: (27:52) Yup. And as I, as I remember that there were you, it was sort of like you had almost, you had a template set up for each city and the template, as I remember it was you had a couple of speakers that you brought with you sort of all the time. Then you plugged in different speakers depending on either what the marketplace wanted or as I would say now looking back, it was leveraged to see who you could bring into influential network of folks that you could leverage later when you're writing. Caren Glasser: (28:27) No question about that. No question about that. In fact, I think that's how we ended up all meeting David Asarnow, um, because we knew were his background was form and where he came from. And when he joined us at that Boston event, which by the way, you know, we also met Susan Roman at that event. She's one of the Instagram queen. Oh my gosh. So that was an amazing event. Casey: (28:49) Yeah, I remember Sue's Zimmerman. She and I are having an intern. It's funny, she and I have since talked about this. We, I, she spoke at traffic and conversion a couple of times and I remember very clearly at that Boston event going at the time she had a little beach shop. She wasn't selling out of the beach shop. He had just started using Instagram. And so she and I had an entire conversation about how she should take Instagram and leverage that to sell her stuff in an in an off season tourist market. And she will, she has much nicer things about me then that I'm going to give myself credit for. But um, that Boston event was a special event. There were lots of, lots of people that I look back going, oh my gosh, if that were today, we're all grown up fairly. Lots of people at that event were, were huge, including David Asarnow, who is a double double comma click funnels funnel. Massive builder, right. I mean, he's one of the most astute, amazing marketers kind of our, at our time. And that was he and i's first meeting was at that, was it in Boston or Atlanta? Caren Glasser: (29:58) I think it was Atlanta because that's another event that ended up being so unbelievably good and that was just an accident. I actually had no idea who I had put on a panel. People were recommending them and I was like, okay, great. And we put them on and I remember you walking your and saying, do you have any idea who those people are that are sitting on this panel? And I was like, no, I had no idea. They were all the movers and shakers and I felt proud about that at that moment because I realized the fact that they wanted to be at this event gave us some validity that we just couldn't do ourselves. You Know Mohammad Siddique and we had breads felon on that thing on the panel. It was crazy leak off. I mean we had these people that were like, you know, they were just at our level. I like to say that we were there too. And that's the other thing we talk about all the time. We don't realize back then how much we really knew and what we really were doing back then. And it was a game changer I think for them, for us back then. Casey: (30:59) Well, so let's, so let's kind of, so, so we did those events. Um, you came out with a book that you utilize folks that were at the event, if I wrote to do, to kind of put together a compilation book again before it became all the rage, talk about that project. Caren Glasser: (31:15) So in that particular case, and that was an Atlanta event, that was actually the second Atlanta event that we did at the carb. Um, at the cub. What is it called? The, uh, no, it's down to oh, with each, every cob to get Cobb gallery up. So that's what we did. The event and what we did, we added an extra thing to it cause I had been introduced to the world of, of publishing. And so I went to all of my speakers and the panel members and I said, I would like to gift you this, would you please? Would you be willing to write a para, a chapter for this compilation book? And we will then hand them out as a gift to all of the people that are at the next event. Everyone said yes, of course, because it, it wasn't, you know, it was easy to do and that was my foray into the publishing world and that began a whole whole nother avenue. Casey: (32:10) And that book is available today still on Amazon, I believe. Conversations with experts. Correct. I'll drop, I'll drop a link in the show notes. You guys. Um, it was, uh, it, it was, what's really funny about that book cause I just cracked it open, uh, literally a couple of weeks ago and I was flipping through and I was looking at all of the people that contributed to that book and I was like, oh my gosh. It was like, it was like we were all childs actors. Stars. Exactly. Now we're all like grown up and there are some amazing people at, if you're listening to the show, you would know if you're in the marketing space at all, these names will all ring a bell. It's actually kind of so and so we, you even decided to do a cruise. What was the, what was the, the launching point for the cruise? What were your thoughts behind the cruise? Caren Glasser: (33:00) Well, about a halfway through the year, um, I've done several crews before, before I had done promote your passion, um, I had done several cruises and I love to cruise. So let's start it at with, I'd love to go on a cruise. Wouldn't it be fun to do a promote your passion event on a cruise? We connected with Helen Brahms who is like an amazing, uh, cruise coordinator. She, she's the one who coordinated this for us. We had over 50, 55 people were on this cruise. We had some of the same speakers that had gone with us. That was kind of thing. We invited those people to come on as a special thank you for actually participating and being involved in the ground and the ground swell. And we brought these people on. We did a lecture and one of the use of the word lecture, but we did the discussions and the teaching on the c days. And it was so amazing. I have such fond memories about that. We have pictures of us all wearing tee shirts that said, uh, I am passionate. I remember that the way the, the, the logo or the, and the insignia was on the shirt. It just looked like we were all asses. Caren Glasser: (34:08) We were ashing it. So it was kind of, it looks kind of funny but wonderful memories, Wonderful Memories. And I think everyone went away from that. Again, we were kind of at the head of the curve there. There were a couple of cruises out there, the marketers cruise, and there were some other things that were out there. But as far as an entrepreneurial crews of people that were business owners, it was pretty much the first of its kind. And again, I didn't know what I was doing other than I was really good at putting on events. So I figured, well it was good there. I'll figure it out here on the cruise. And it was phenomenal. Casey: (34:40) And, and so moving forward, you know, those, it always seems like you're a half step ahead, you know, and always try new things. And, and ready to ready to risk it all. One of the, one of my more proud endeavors as an entrepreneur was saying yes to business banter. Yeah, that was fun. And you know, that came out of promote your passion and it was essentially, as I remember it, a podcast that you had produced and you were kind of the, the Mama Hen of the, of the show and you were the of the show and you actually asked, um, David Asarnow and I to kind of Co host a show that had sort of the three of us bantering and once in awhile or maybe half the time we would bring in other guests and you would produce all that. What was, what was the thought behind that and why? Why would you know? I'd never even asked you this as my friend or whatever. Why, why me? Why David? Why the format? What was the purpose? Caren Glasser: (35:43) Well, first of all, we use youtube live. So I always believe that if you're going to do anything digital it, if it, if possible, do it video first. You could always strip the audio and create something else. So this was actually right. Casey: (35:56) Well, it's like we're doing this podcast, this podcast is being done on zoom and it will end up being, the video version will be on youtube, but audio is just going to be pulled out of this. And that's what we'll go up on. iTunes, Spotify and all those. Caren Glasser: (36:08) Exactly. And back when we were doing this is back 2012 I think 2008 this is where we're going back a time youtube live was, was the thing they had just launched. And so we started doing this on youtube live and it was, it was fun. The reason why I, well first of all, you had been all over the country with me. Okay. And I could think of no, close your ears. Cause I'm now going to tell you how wonderful you are, but truly I could think of no better host than you because when you show up, first of all, you're very, very engaging. You're very, very funny. Um, and you have the ability, I know, I know. Um, just, you know, it's just loading up the head. You have the ability to talk to people in a way that they don't go running away scared because you're not using big words. Caren Glasser: (36:55) Right. And I don't mean that you don't know the big words, but you know how to get down and talk to people where they are, meet them where they are. David Asarnow had worked with Tony Robbins and and was was actually one of his coaches. So he came from the more what we would say at least I would say more that traditional coaching, what we all thought of as coaching. So I felt there was a good game to Yang, um, that he was going to bring to the table. He also was very involved in sales and, and the whole idea of how to do sales. You were very much involved at that time and still are in the networking aspect. So it was a really, really good mix and I'm really proud of it because from that show we had an amazing guest and I know that from that show I launched into another show. You ended up using live streaming and all of your stuff moving forward from that because I think that at that point we all saw the value. Casey: (37:47) Yeah, it was, it was, it was a, it was a really fun time. And you know, it's interesting because I know you've done several podcasts since then. You know, I went on to do a solo podcast called the double your check club that we ran for literally seven years, right? Every single weekend. Here we are. It's kind of funny that we both are now running, running new podcasts. Yours is that you, you know, I want to talk about yours, um, here in a second, but we're kind of coming into our own again about podcasting because it really allows you to help an audience find their voice, help an audience move the needle forward. In this case, you know, we're, we're showing or hoping that we can help business owners move the needle forward on expanding business, whatever business that is. Yeah. So your, your, your kind of Solo podcast or the show that you kind of started, I know that you had started a, a digital network, almost like a digital TV show conglomerate, if you will, a digital network called spark it network. And in that also launched the little white lie. Caren Glasser: (38:54) Well actually actually before that at launched the passion point and that was, that was the precursor and actually from those shows, I don't, I think, you know, cause I think you're a chapter we, I actually created two books based upon the passion point. It was the passion point, you know, volume one, the passion point volume two. And so again, repurposed in materials. So that was at an interview show where I interviewed what I called Passion East as small around the world who were following their passion, making a living, doing what they love. Those shows ended up on the spark network. Now the spark network was sort of, I used to call it the, um, think of Huffington Post, a collaborative blogging site. But for all of us regular people that would never get asked to post in Huffington Post. And the reason why that's so valuable as a collaborative blog as you know, you can leverage everybody else. Caren Glasser: (39:45) And so my shows were there. I, we, I literally, uh, people, um, hired me or, or paid me to get on the network. And to this day, even though we're not actually doing live shows on that network anymore, we, I'm very, we have a less than 4% bounce rate on that site because it's a collaborative blog and people go down the rabbit hole, they go in because of one article and they end up going all over the place and we still get thousands and thousands of views a week. So that was kind of a cool thing that we did on the site. Casey: (40:19) I remember, I remember the passion point now, so little white lie. Let's, let's, let's, let's, let's talk about what, uh, what little white lie was and how it became kind of the story launch point. Yeah. What I would say sort of where you are now with over lifestyle. Can you take me back to when I went white, my little white lie where it came from and kind of walk me through the evolution and as entrepreneurs, you guys, what I hope you're taking away from this conversation is that entrepreneurs manage the relationship between risk and reward. And if you're stilled, if Karen was still a cantor at that synagogue just doing live stream, she wouldn't have the global footprint that she has today. So really look about this call, this, this, this show is really about expanding the base, expanding the database, expanding the influence, expanding the network, expanding the reach, your technology and expanding the business. So you've got little white lie. Caren Glasser: (41:27) So, um, when I turned 60 Aye, how a come to Jesus moment with myself, I realized that I had been sitting on a live stream for weeks and weeks and years at a time talking about and with authenticity and showing up as your real self. And yet here I was at that point with my dark black hair that I had been coloring since I was 30. So fast forward 30 years. Um, I realized that I had to change and so I said, I'm going to let my hair grow out, and it became a little white lie. It's that the lies we tell ourselves, but then I realized, oh my gosh, I'm like camera now. Every week, what am I going to do? My hair is going to grow out on camera. I think I'll wear a hat. I did that once and I realized how ridiculous is this? Caren Glasser: (42:11) I'm inside my office and I'm wearing a hat to cover my little white lie. From that point on, week after week, I started doing the show. I interviewed, it was still an interview show, but I brought on people in the I'm pro aging world, I'll say for lack of a better word, that we're my guests and every week I would do my reveal. I put my head down like this and I'd say, here it is, and literally I have a video now of my hair growing out and that became the little white lie and a new website was created. It's the site where all the lives live. I believe in re-purposing, I take the shows off of Facebook and I then put them over on my website. I create blog posts out of them. You, you're in my funnel, you know what I do with all of this and it has been pretty amazing. But that morphed as well. Casey: (42:58) Yeah. And that side is the little white lie.com. Correct? Correct. Correct. And um, if you're listening to the show, you really want to check out the little white light.com because the evolution of Karen's career and the influencers that she has surrounded herself with and who have surrounded her in their network, uh, all kind of live inside the little white lie.com and it's a, it's a fantastic sort of resource of pages and shows and different things. So you did that as a podcast, as a show and that sort of evolved a little bit, um, and got maybe a little bit more sophisticated as you found an audience and you found kind of that tribe. Caren Glasser: (43:42) Absolutely. And also realize that if I'm going to put the time and energy into doing this, I had to figure out how to monetize it, right. Because other than that, it's just a passion project and it took way too many hours to be a passion project without anything coming back. And I don't mean monetization necessarily in dollars and cents. I mean monetization and growing my list. I mean, you know, creating the relationships. So for me that was a huge, huge thing for me. And when that show morphed into the super boomer lifestyle show, um, it, I now have viewers around the world. I mean we get anywhere between 10 to 15,000 views in the first week. I have a huge following in Italy. I don't know why, but I do, I'm considering, I think we move as all to Italy. Casey: (44:30) Maybe that's because you were a below deck Mediterranean addition. For those of you that don't, ah, below deck. Karen was on Mediterranean, uh, below the deck, the Mediterranean edition. Um, and I, if you want to go back and watch it, I believe if I'm not mistaken, it was season two, episode two, season one, season one, episode two, Caren Glasser: (44:53) episode six and seven. We were actually on two different episodes. We were known as [inaudible] Casey: (44:57) most. And by the way, as a show host, you just make it up and they'll correct you. So Caren Glasser: (45:01) correct. Yeah. But we, they call this the golden girls because we were the oldest charter that went on. We were a bunch of old ladies, so it was kind of fun. Casey: (45:09) So, so all of that, I know that one of the women that were was on the show with you, it was a group of digital entrepreneurs, um, all women. It was a fantastic group of people. I'm very fortunate that I know several of you as friends and I was like, oh my gosh, to be a fly on the wall of that yacht going around the Mediterranean. I'm one of those people ended up becoming one of your partners in the super boomer lifestyle. So talk to me a little bit about kind of how that show started, the partnerships that you have and then I wanna I wanna kind of wrap up and kind of the process that you go through and getting that show up in live and running, running what you do. Caren Glasser: (45:47) Absolutely. So the super bloomer lifestyle was born and, and season one started last October. We're now in season four. I do about eight shows a season. And then I, and then I continue on, um, Kathy Stober who you're talking about, she is one of our partners, um, who, she's a an amazing, we'll first of all talk about digital divas. This woman just puts us all to shame. She is an internet marketer from the word go. She's an affiliate marketer. And so she came on to create the store that we now have called the super boomer lifestyle.com. And between her and my, my partner partner, which is Joey Garrity, she's a marketing genius. She comes from Hollywood. So we put her resources, her brilliance together with my, uh, I'm known, I'm the talent. That's what they got. You're the talent. Just go do your show. Joey markets it, and then Cathy makes sure that um, our marketing or advertising is happening. She makes sure that the store is loaded up with some great stuff. And we are three. What I like to say, how we're full super boomers. We are, we're in it to win it. Casey: (46:53) And what is, what is a super boomer? Caren Glasser: (46:56) So my death, Mike. Yeah, that audience. Well, we've all heard of the boomer generation, right? And I think it's 1943 to, I don't know, 19 something. We're, I'm a boomer. You're a boomer. We're a boomers. But there's something about being a super boomer, meaning that you just go be a above and beyond. You are not, you don't just rest on while I'm a boomer, because I was born during this period of time. I'm a super boomer because I'm fearless. I don't talk about when I'm going to retire because I'm just going to sit around and eat bon bons all. If that's what you want to do, that's fine, that's great. But I talk about my next, next super boomers talk about what they're going to do next in their next time they move out to something new. They're fearless. They show up as they who they are. Caren Glasser: (47:42) They're not going to be told what to wear, how to wear it, what color hair they're supposed to have. You're too old to do technology. You can tell I'm passionate about this because I, I my, I say, just watch me. You tell me. Not that I can't do this now, just watch me. So the whole premise is, is that those of us who are ignoring the whole age thing, it's not about the age. I don't believe that the 50 is the new 30 that that doesn't even mean what is 30 what does that mean exactly? We are pro age. We are celebrating our age. We are celebrating who we are. Casey: (48:16) And so the super boomer lifestyle show and store sits inside of the little white lie.com correct. Caren Glasser: (48:23) Well, if there is a link to it, it's actually a separate site. You can go straight there to the super boomer lifestyle.com. You can actually go straight there. But it is, it is, it is integrated into it. Meaning if you're a super boomer, you like the shows and you want to be a super boomer and see what that really means, you can go check out the store. Casey: (48:42) Awesome. So this brings up a question that I think a lot of solo maneuvers and micropreneurs and even entrepreneurs have. And that is, you know, I'm fortunate enough to know the three of you, uh, that, that are kind of makeup that show core. And I know you have other people at this point as a shows you've had to add on some marketing people and kind of outsource some of the tasks that it takes to bring a show like that to bear. You're obviously not scared of partnerships and collaboration. No. Um, talk to me about that because I think a lot of entrepreneurs are really afraid of scared. They may be been burned in the past. How important are partnerships and collaborators for you as you grow and expand the brand, the show? So on and so forth. And ultimately the store, Caren Glasser: (49:33) well, first off, let me, let's just be real. I've been burned. You've been burned. So the fact that you might get burned is not unusual because it does happen. And that's because when you do show up in service and all you wanna do is just support somebody, there are people out there that will take advantage of it. And that's, so, let's just put that aside, but you know, I, I just think that, okay, collaboration is, you say king, I say Queen Collaboration is queen. I would much rather be working with somebody rather than sitting at my desk all by myself looking at a screen all day long. I live in the blue ocean of abundancy, not the Red Sea of scarcity. I get excited when somebody says, Ooh, I like what you're doing. And I see what they're doing and go, you know what? We compliment each other. You bring your skill set in. I, yeah, make sure you have things in writing guys. When you do things like this, make sure that you have put your intentions in writing, that everybody understands what you all agree to. But from that point on go forward. I just think collaborations are the only way to do business boring. Would it be to sit here and just, you know, look at ourselves. Casey: (50:50) Yeah. And of course, you know right towards the end of the show you have to have technology in the hall of fame and it wouldn't, it wouldn't, it wouldn't be technology without some, um, extra extra layers. And it's actually hilarious because I think I'm the last person in the world that has a landline in my office and you can't make it stop. Well not only should I not make it stop, it's connected to my fax machine. Oh, it's actually ringing. So it's is you want to go, why on earth would you have a fax machine? Well, you know, because I live in the relative age. So Karen, as that show, I want to sort of wrap up over the next couple of minutes just talking about some of the tools that you use to bring a show like super boomer lifestyle to bear. I know that you have a project management software that you liked, like give me some, give me a couple of tools that you use to repurpose and that, you know, you would highly recommend for people that want to do a podcast or a show or at least expand their reach. Caren Glasser: (51:45) So I use Trello, um, for this particular show. I use other project management software for other things, but Trello works really well for me because I'm able to move the show from when I first booked somebody across the way until the show actually airs and then what we do afterwards. So Trello is awesome. It's free. Um, so it's a great platform and you don't lose anything because it's free. It's just a great platform. So that's the first thing. The second thing is I happened to use a platform called [inaudible] live, which is my streaming platform. Um, it allows me to have, um, a scrolling, you know, lower third. I can put comments up from the people that are watching. It's very engaging. So that's a great tool. By the way, guys, if you're interested in getting, um, some, a free trial of it, let me know. We can get you hooked up. Casey: (52:38) And then that's B as in B, e l I v E. Dot. T v B live.tv and understand when Karen is talking about a streaming, that show starts off as a video production and then take the audio and Caren Glasser: (52:54) exactly. So everything I do is video first. There's no reason not to do it that way. Um, you know, look, and for those of you are saying, I look terrible on camera and snap out of that, you look exactly how you look. Everyone sees you as Zackly how you just get used to it. So we do that. Um, so it's Trello and then we do B life. From that point on, I use another resource called repurpose dot. Io. I know that you rep that. So you might want to put up, Casey: (53:18) I will tell you that it is, it is one of the coolest things. Um, here's my affiliate link to it. It's lives to tube.com l, I v, e s t o, t, u B e.com. And what it really does is it allows you to take a Facebook live and put it directly up on Youtube. You can take the podcast and strip the audio out and the audio can go right on wordpress. It can be, it's an a mic go. Caren Glasser: (53:42) It's so cool. It is, and it's on it's autopilot. So some of the things that I have going had been set up. It takes some time. You set them up and then your hands off, your hands off. So I use that. There's a couple other things that I do after the show. I transcribe the show and because you can do lots of things with the transcription, um, I send it to a rev.com. They have a, a a 10 cents a minute. So you know, if you're shows 30 minutes, you're paying three bucks to get the transcription. It's dirt cheap and then you take that, I create a blog post out of it. I take all the links that I had used in the show, I put them into the blog post. But more importantly, I take the live show and embedded into the blog posts. Why is that important? Caren Glasser: (54:27) Every time somebody opens that blog and starts to watch that show, the count goes up on Facebook. The other platform, the other software that I use is called simple social, I believe. And that takes my show and sends the entire show over to wordpress with the comments. How cool was that? Now you don't, you can have a blog that goes live and there's always, there's already conversation going. I could go on forever. You can stop me. We can give in the pub, some other stuff later on. But you know, I use, I use a program from Instagram. I use a great program from my, from my Twitter posting. Um, and then I do a lot of stuff that's manual. Casey: (55:04) Yeah. And so gang, look, here's, here's the deal. As you're listening to this, you have, you've been listening for a, for a quite a quite a while. And the two things that I can kind of take away from this chat, Karen, is number one, there were always moving. And as an entrepreneur you're always kind of swimming through the waters and looking for opportunities to make your job and your life easier, expanding your reach, what can you do to really collaborate and move and spread out that sort of digital diva footprint, right? I'll kind of finish the con kind of finish with this. I know where you are today. Where do you see yourself next? What's the next, what's on the forefront of where you go, where you amazing women are taking super boomer lifestyle? What's, what's that? Caren Glasser: (55:56) Well, first of all, we are going to do a Superbowl, my lifestyle cruise next year. That's first. Um, secondly, uh, my intention is to take this show because uh, and take it to a different kind of media, uh, like a, like, um, a Hulu or a, uh, Netflix because traditional media as we know right now is going away. How many of us go and watch, um, CBS all day long. We don't, we, we have our Netflix and we have our, our Amazon prime are watching outside of what would be considered traditional media. And so my intention is to get enough visibility in enough eyeballs on what we're doing that we can take the show and become one of those lie, I call them real reality because we're not just a reality show. It's not scripted. Whatever comes out of our mouth is what comes out of our mouth. And to put it on a Netflix or, or a, um, uh, a Hulu or something of that nature. So that's my next, next, that's where I hope to take this and I don't just hope to, I fully intend that will be on one of those platforms in the near future. Casey: (56:57) Absolutely. And so Karen, I just want to wrap up and say, you know, it has been an absolute blast having this conversation and I know that you are in involved in, you know, working on, on some unique and some cool things bringing to the marketplace both on the corporate side as an a consultant side as obviously as talented your show. And for those of you that are listening, don't, um, don't wait another minute. You have to get connected to Karen and watch what she's doing. She is one of the world's best at expanding her reach, expanding the, the base that she has. You can check her out@thelittlewhitelie.com. You can go to super boomer lifestyle.com as well and you can kind of see what she's up to. She's all over every social media platform. Caren Glasser, Karen with a c and um, Karen, I just really appreciate and am grateful to have the time sharing with you and I look forward to the next 20, 30, 40 years, uh, collaborating, partnering, um, having a therapist, having, I knock me upside the head. It's, it's really been awesome. Caren Glasser: (58:10) Well, thank you and I want to congratulate you on, on this new show that you're launching. I think that it's going to, it already has a lot of value just because you're in it, and I'm not saying that again to explode your head, but it's true. Anyone that knows you knows that when you come to the table, you come to the table with this much to the point that it's almost being firehose, right? And so I know that this is going to be very, very successful. Some regulations on this. Casey: (58:33) Awesome. Thank you Karen. So you guys, if you want to check us out, we're all over iTunes, Spotify, wherever you get your podcast. This show is, I'm in need of your reviews where one of the very first episodes of this show, each and every week, we're going to bring things to help you expand the business. If your business needs referrals or you're looking to expand the business, you want to get updates on the show. What we're doing, who we're having as guests, head over to expand the business.com drop your name and email address in there. We've got some goodies for you over there if you want. But we're really excited about the launch of this new show, and I just could not think of anybody better than a first first guest up, uh, Caren Glasser. So if you're listening, I want to thank you very much for being on the show, listening, participating. Hopefully your hand hurts from writing notes, or if you're on a treadmill, we're almost done to start your warm down. If you're in your car, you know, pull over, take some notes, we'll get ya. We'll get you the links in the show notes here. So with that, you guys have an amazing day. Now go give somebody else an absolutely awesome day. Chomp telling that sign.

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Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. There are some serious rules and fundamentals that almost all SUPER CONNECTORS use and follow. This call is all about them. 10 Simple things to follow as you are out networking that will generate a MASSIVE number of referrals and ultimately more profit is what we will be talking about tonight! Let me give you just one of the ten as a THANK YOU for giving this a read. ;) ALWAYS walk into an event KNOWING that you will be giving at least 1 referral to someone at the event. This can be a lead or a true referral that YOU make happen. We will discuss more on the "why" on the podcast! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Casey P.S. If I could show you a way to make money with your smart phone by sharing an APP that everyone LOVES to use, would you want to see it? If YES, replay back here and I will show you in 15 minutes. ;)

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. We will be doing this podcast live and would love to have your energy with us!! We are excited to be back after taking a few weeks off. This podcast is designed to help you MAKE MORE MONEY by getting some more customers for your business! The title of this show is "4 Ways to GET more CUSTOMERS" and that is exactly what we are going to deliver! Take 30 minutes and let's add some more $$ to your bottom line. ;) Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up.   Casey P.S. I am all about learning as much as possible and I found a book that talks about the secrets of how the big kids play using the web. Russel will ship the book to you for FREE, you just invest a couple of bucks for shipping! Take 1 minute and go see if this book is something that would help you make more money! http://www.FreeCoolBook.com

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. Tonight is all about small investments in your business with almost UNLIMITED returns! I am going to spend 30 minutes going through as many resources and tools I know have HUGE impact on my business and I want to share them with you. Some are FREE and some are very low investment (under 50 bucks) but they are ALL will help you Save Time and Make More Money in your business! Grab a pen and jump on this call! Your BANK account will send you a thank you card! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Give someone an AWESOME day! Casey P.S. I will talk about this book tonight, it is one of the BEST books I have ever read on business and it is FREE if you invest 7 bucks for shipping! (I bought the audio as well because I am in my car all the time) Grab this before he takes this down! http://www.FreeCoolBook.com (Dot Com Secrets is a playbook for how to make more money on the web! http://www.FreeCoolBook.com

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. Tonight I am going to talk about how to get into MASSIVE action in building YOUR business. We might talk a little tools, calendars, action plans, working in groups..... etc. This is a MONEY MAKING CALL! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. tteleseminar.com/?eventid=92356896 Give someone an AWESOME day! Casey P.S. I an reading the coolest book on creating sales funnels and online businesses and I can't put it down! One of the BEST books I have read in years!! Well, I got it for FREE and all I had to do was pay a couple of bucks for shipping! Grab your copy of "Dot Com Secrets!" at http://www.FreeCoolBook.com (I actually got the book and the audio. ;)

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. There are 3 groups of people in any business. 1. Current Customers 2. Past Customers and 3. New people.   Most businesses I work with are trying to sell to the hardest group of the three!  STOP!   Join me tonight as I explain the three groups and who you should be selling to and in what order and a perfect example on how Starbucks has this processes DOWN! I do not usually talk about this kind of strategy on this podcast but I think it is very relevant today and so I am going to go deep on this one!   Starbucks started a campaign today and I am going to break down EXACTLY why, who and how they will make literally MILLIONS and save a ton of waste in their business! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up. Casey P.S. I have only a fee LIVE tickets left for my Networking Riches event this weekend but you can also join us via the web OR know that ALL tickets get a copt of the event and all worksheets!  So, if you can't be there grab a ticket! It will be the best 47 bucks you invest in your business...... You DO want to make more MONEY, don't you??  http://www.NetworkingRiches.com

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. Tonight we are going to be talking about networking!  I will be going over 3 things you can do to make more money while networking!   I believe very strongly that "Connectivity is Today's New Currency" and whoever has the deepest network will almost always win. Jump on the call and say hi! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up. Casey P.S. Join me at my LIVE event "Networking Riches" October 22nd!  No worries if you can't be here, you can live stream and EVERY ticket gets the full recordings and worksheets! You DO want to make more connections, don't you? http://www.NetworkingRiches.com

Howdy~~   I am really excited to have you join me tonight on The Expand The Business Podcast!   Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money.   Tonight I will be going over 4 daily habits that if you implement, your business can't help but GROW!  You Do want your business to GROW, don't you?    Get your staff, team and friends on tonight's call, their bank accounts will thank you!   Just a little taste, 1 habit you should be getting into is setting 1 appointment EVERY day! I will give you some ways on the call!   We will be doing this podcast live and would love to have your energy with us!!   Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up.   Give someone an AWESOME day!   Casey P.S. Oct 22/23rd Join me LIVE or via the web for Networking Riches! If you can't make it no worries as we send you ALL the videos and worksheets!  We only have a few tickets left!!  http://www.NetworkingRiches.com P.S. WE ARE NOW ON ITUNES!  PLEASE SUBSCRIBE HERE! https://itunes.apple.com/us/podcast/expand-business-casey-eberhart/id1148219439?mt=2

Howdy~~   I am really excited to have you join me tonight on The Expand The Business Podcast!   I had a very interesting weekend.  I spoke to four of my friends whom I consider to be very smart business people.  They all called me looking for an opinion or advice on changing direction in their life.    All of them basically said the same thing.  I need to start something new. I made the same exact case for all four on building something solid that works and uses their skill set.   Well, tonight you my friends get to hear me make the same case to YOU!   I am going to lay out my same argument in building a side cashflow business that ticks all of the boxes of things we Entrepreneurs and new (Forced) Entrepreneurs  look for.    I hope you will join me, this will be a different kind of call.   Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money.   We will be doing this podcast live and would love to have your energy with us!!   Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up.   Give someone an AWESOME day!   Casey

Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Sales.  It is the activity that creates money in the bank.  Nothing happens until a sale is made.   Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money.   Tonight's podcast is no different.  We will be going over at least 17 different ways to Increase Your Sales!  I believe if we improve by just a little bit then the overall result will be HUGE! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up. Get a notepad and get ready, no one teaches this stuff! Hey, also just want you to know how much I appreciate you and what you do! My network is my most valuable asset and I thank you for being a part of it! Give someone an AWESOME day! Casey P.S. I might go a few minutes over our 30 minute call but I assume you will be fine with that as long as we are talking about how to increase your bank account!

Howdy~~ I am really excited to have you join me tonight on the Expand The Business Podcast! Join me tonight as I talk about one of my favorite topics... Generating Referrals! I will giving you at least 3 solid ways to increase the number of referrals you receive! When I go out on the road and ask people what percentage of their business is it almost always is at least 50% referrals.   Let's increase the number you receive, shall we?     Get a notepad and get ready, no one teaches this stuff! Hey, also just want you to know how much I appreciate you and what you do! My network is my most valuable asset and I thank you for being a part of it!   Casey P.S. I might go a few minutes over our 30 minute call but I assume you will be fine with that as long as we are talking about how to increase your bank account!

I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. We all know by now that MOBILE is the wave of now!  I can almost bet you anything that your phone is within 3 feet of you RIGHT NOW! Well, tonight I am going to walk you through 7 mobile phone apps that I use every single day to run my business.  Most of these tools are free or next to free and I am going to explain each on AND how I use it.   Grab a pen and get ready to have some amazing tools explained and how I use them. We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up. Casey P.S. I am doing my Networking Riches event LIVE October 22nd!  If you can't come live, join join us via live stream!  We will sell out, grab your ticket now! http://www.NetworkingRiches.com

I am really excited to have you join me on Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time 2. Making people/businesses more money. I am super excited about this podcast!  Every once in a while the stars align and I am able to get some really awesome guests!  Well it is happening now! I will be having Debe Bloom and Edie Iles on and get ready for some fun!  These two women are really creating some big results in their businesses.   I will be talking with them about success, creating a workable business, and how they are changing the world!   Also, you might know this already but I run a private mastermind/training/coaching/accountability group.  If you are committed to producing EXTRAORDINARY results, it might be a good fit.  Happy to chat with you about it, just respond here and hit me up.