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ISPN Dubai 2023 David Rosenblum, MD interviews Reda Tolba, MD on the PainExam Podcast In this episode, we delve into the realm of Pain Management in the US and the Middle East. Our international pain experts discuss the upcoming ISPN (International Society for Pain and Neuroscience) meeting in Dubai this december. Subscribe to the PainExam Newsletter to Receive Free Content, Discounts and Course Updates! Email Address * Dr. Reda Tolba, MD, chairs the Pain Management Department at Cleveland Clinic Abu Dhabi. He's internationally recognized for his contributions to Pain Medicine, boasting a wealth of experience from institutions like Wake Forest University Medical Center and Ochsner Health System. Dr. David Rosenblum, MD, is the Director of Pain Management at Maimonides Medical Center and a driving force behind pain education platforms like PainExam.com and NRAP Academy. He's a pioneer in ultrasound-guided pain procedures, having trained thousands of physicians online and in person. Tune in to hear Dr. Tolba's journey to being named Chair of Pain at Cleveland Clinic, Abu Dhabi, and his impressive academic and clinical achievements.Dr. Rosenblum, on the other hand, is known through his contributions to safe pain management protocols, and his mission to spread knowledge through podcasts and educational events. Patients, interested he's scheduling an appointment with Dr. Rosenblum at his Long Island or Brooklyn Locations can go to AABPpain.com or call 718 436 7246 or 516 482 7246 To learn more about their work and educational initiatives, explore NRAPpain.org and PainExam.com/events. Join us in this episode to uncover insights from these leading figures in Pain Management. Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
ISPN Dubai 2023 David Rosenblum, MD interviews Reda Tolba, MD on the PainExam Podcast In this episode, we delve into the realm of Pain Management in the US and the Middle East. Our international pain experts discuss the upcoming ISPN (International Society for Pain and Neuroscience) meeting in Dubai this december. Subscribe to the PainExam Newsletter to Receive Free Content, Discounts and Course Updates! Email Address * Dr. Reda Tolba, MD, chairs the Pain Management Department at Cleveland Clinic Abu Dhabi. He's internationally recognized for his contributions to Pain Medicine, boasting a wealth of experience from institutions like Wake Forest University Medical Center and Ochsner Health System. Dr. David Rosenblum, MD, is the Director of Pain Management at Maimonides Medical Center and a driving force behind pain education platforms like PainExam.com and NRAP Academy. He's a pioneer in ultrasound-guided pain procedures, having trained thousands of physicians online and in person. Tune in to hear Dr. Tolba's journey to being named Chair of Pain at Cleveland Clinic, Abu Dhabi, and his impressive academic and clinical achievements.Dr. Rosenblum, on the other hand, is known through his contributions to safe pain management protocols, and his mission to spread knowledge through podcasts and educational events. Patients, interested he's scheduling an appointment with Dr. Rosenblum at his Long Island or Brooklyn Locations can go to AABPpain.com or call 718 436 7246 or 516 482 7246 To learn more about their work and educational initiatives, explore NRAPpain.org and PainExam.com/events. Join us in this episode to uncover insights from these leading figures in Pain Management. Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
ISPN Dubai 2023 David Rosenblum, MD interviews Reda Tolba, MD on the PainExam Podcast In this episode, we delve into the realm of Pain Management in the US and the Middle East. Our international pain experts discuss the upcoming ISPN (International Society for Pain and Neuroscience) meeting in Dubai this december. Subscribe to the PainExam Newsletter to Receive Free Content, Discounts and Course Updates! Email Address * Dr. Reda Tolba, MD, chairs the Pain Management Department at Cleveland Clinic Abu Dhabi. He's internationally recognized for his contributions to Pain Medicine, boasting a wealth of experience from institutions like Wake Forest University Medical Center and Ochsner Health System. Dr. David Rosenblum, MD, is the Director of Pain Management at Maimonides Medical Center and a driving force behind pain education platforms like PainExam.com and NRAP Academy. He's a pioneer in ultrasound-guided pain procedures, having trained thousands of physicians online and in person. Tune in to hear Dr. Tolba's journey to being named Chair of Pain at Cleveland Clinic, Abu Dhabi, and his impressive academic and clinical achievements.Dr. Rosenblum, on the other hand, is known through his contributions to safe pain management protocols, and his mission to spread knowledge through podcasts and educational events. Patients, interested he's scheduling an appointment with Dr. Rosenblum at his Long Island or Brooklyn Locations can go to AABPpain.com or call 718 436 7246 or 516 482 7246 To learn more about their work and educational initiatives, explore NRAPpain.org and PainExam.com/events. Join us in this episode to uncover insights from these leading figures in Pain Management. Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
On this episode, Dr. Rosenblum has a chat with Premier Heritage's Greg Alerte. Greg has over 15 years of experience helping families and small business to achieve their financial goals. As co-owner and Certified Financial Planner at Premier Heritage, he focuses on helping people to preserve and grow their wealth, and to leave a legacy for future generations to build on. Greg's research and professional opinions, have been quoted in several financial publications, including Wall Street Journal, NerdWallet, Financial Planning magazine, and the Huffington Post. Greg's favorite quote is by the late Mia Angelou “when you learn teach, when you get give” For more information, Email: galerte@premier-heritage.com David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Attend and NRAP Course! Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
On this episode, Dr. Rosenblum has a chat with Premier Heritage's Greg Alerte. Greg has over 15 years of experience helping families and small business to achieve their financial goals. As co-owner and Certified Financial Planner at Premier Heritage, he focuses on helping people to preserve and grow their wealth, and to leave a legacy for future generations to build on. Greg's research and professional opinions, have been quoted in several financial publications, including Wall Street Journal, NerdWallet, Financial Planning magazine, and the Huffington Post. Greg's favorite quote is by the late Mia Angelou “when you learn teach, when you get give” For more information, Email: galerte@premier-heritage.com David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Attend and NRAP Course! Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
On this episode, Dr. Rosenblum has a chat with Premier Heritage's Greg Alerte. Greg has over 15 years of experience helping families and small business to achieve their financial goals. As co-owner and Certified Financial Planner at Premier Heritage, he focuses on helping people to preserve and grow their wealth, and to leave a legacy for future generations to build on. Greg's research and professional opinions, have been quoted in several financial publications, including Wall Street Journal, NerdWallet, Financial Planning magazine, and the Huffington Post. Greg's favorite quote is by the late Mia Angelou “when you learn teach, when you get give” For more information, Email: galerte@premier-heritage.com David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Attend and NRAP Course! Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here!
David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs discusses Central post-stroke pain (CPSP). Central Post Stroke Pain is a debilitating condition that affects a significant number of stroke survivors. It is characterized by persistent neuropathic pain, often described as burning, shooting, or electric shock-like sensations, in the areas of the body affected by the stroke. CPSP can significantly impact a patient's quality of life and functional recovery, making it crucial for physicians to have a comprehensive understanding of its pathophysiology. Earn CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/HQ69sg Ultrasound Workshops and Courses Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! Neuropathic Pain and Central Sensitization:CPSP is classified as a neuropathic pain syndrome, which means it arises from a dysfunction or damage to the nervous system. The exact pathophysiology of CPSP is complex and multifactorial, but it often involves the phenomenon of central sensitization. Central sensitization refers to the increased excitability and responsiveness of neurons within the central nervous system (CNS) in response to peripheral input. Cortical Reorganization and Plasticity: One key aspect of CPSP pathophysiology is cortical reorganization and plasticity. Following a stroke, the brain undergoes structural and functional changes as a result of the injury. This neuroplasticity, particularly in the somatosensory cortex, can contribute to the development of CPSP. Maladaptive plasticity may occur, leading to abnormal sensory processing and the generation of pain signals in response to non-painful stimuli. Disrupted Pain Modulation Pathways:The pain perception and modulation pathways in the CNS play a crucial role in regulating pain signals. In CPSP, these pathways can be disrupted, leading to abnormal pain processing. Alterations in the descending inhibitory pathways, such as reduced inhibitory neurotransmitter release or impaired endogenous opioid system function, can result in increased pain sensitivity and the persistence of pain signals even after the resolution of the initial injury. Inflammatory Processes and Neurotransmitter Imbalances:Inflammation within the CNS and imbalances in neurotransmitter systems also contribute to CPSP. Following a stroke, there is an inflammatory response that involves the release of pro-inflammatory cytokines and activation of immune cells. This inflammation can lead to sensitization of nociceptive neurons and exacerbate pain signaling. Additionally, imbalances in neurotransmitters, such as glutamate, serotonin, and norepinephrine, may disrupt the normal pain processing pathways, further amplifying pain perception. Peripheral and Central Lesions:CPSP can arise from both peripheral and central lesions. Peripheral lesions, such as damage to the spinothalamic tract or thalamus, can directly affect the transmission of pain signals. Central lesions, on the other hand, involve damage to the somatosensory cortex, thalamus, or other brain regions involved in pain processing. Both types of lesions can contribute to the development of CPSP through various mechanisms, including altered neuronal activity, disrupted connectivity, and aberrant sensory processing. The complex interplay of cortical reorganization, disrupted pain modulation pathways, inflammatory processes, and peripheral and central lesions contribute to the development and persistence of CPSP. Further research is needed to unravel the intricacies of CPSP's pathophysiology, leading to the development of targeted therapies to alleviate the burden of this debilitating condition. References Liampas, A., Velidakis, N., Georgiou, T. et al. Prevalence and Management Challenges in Central Post-Stroke Neuropathic Pain: A Systematic Review and Meta-analysis. Adv Ther 37, 3278–3291 (2020). https://doi.org/10.1007/s12325-020-01388-w SYSTEMATIC REVIEW article Front. Neurol., 18 August 2021Sec. Stroke Volume 12 - 2021 | https://doi.org/10.3389/fneur.2021.678198
David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs discusses Central post-stroke pain (CPSP). Central Post Stroke Pain is a debilitating condition that affects a significant number of stroke survivors. It is characterized by persistent neuropathic pain, often described as burning, shooting, or electric shock-like sensations, in the areas of the body affected by the stroke. CPSP can significantly impact a patient's quality of life and functional recovery, making it crucial for physicians to have a comprehensive understanding of its pathophysiology. Earn CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/HQ69sg Ultrasound Workshops and Courses Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! Neuropathic Pain and Central Sensitization:CPSP is classified as a neuropathic pain syndrome, which means it arises from a dysfunction or damage to the nervous system. The exact pathophysiology of CPSP is complex and multifactorial, but it often involves the phenomenon of central sensitization. Central sensitization refers to the increased excitability and responsiveness of neurons within the central nervous system (CNS) in response to peripheral input. Cortical Reorganization and Plasticity: One key aspect of CPSP pathophysiology is cortical reorganization and plasticity. Following a stroke, the brain undergoes structural and functional changes as a result of the injury. This neuroplasticity, particularly in the somatosensory cortex, can contribute to the development of CPSP. Maladaptive plasticity may occur, leading to abnormal sensory processing and the generation of pain signals in response to non-painful stimuli. Disrupted Pain Modulation Pathways:The pain perception and modulation pathways in the CNS play a crucial role in regulating pain signals. In CPSP, these pathways can be disrupted, leading to abnormal pain processing. Alterations in the descending inhibitory pathways, such as reduced inhibitory neurotransmitter release or impaired endogenous opioid system function, can result in increased pain sensitivity and the persistence of pain signals even after the resolution of the initial injury. Inflammatory Processes and Neurotransmitter Imbalances:Inflammation within the CNS and imbalances in neurotransmitter systems also contribute to CPSP. Following a stroke, there is an inflammatory response that involves the release of pro-inflammatory cytokines and activation of immune cells. This inflammation can lead to sensitization of nociceptive neurons and exacerbate pain signaling. Additionally, imbalances in neurotransmitters, such as glutamate, serotonin, and norepinephrine, may disrupt the normal pain processing pathways, further amplifying pain perception. Peripheral and Central Lesions:CPSP can arise from both peripheral and central lesions. Peripheral lesions, such as damage to the spinothalamic tract or thalamus, can directly affect the transmission of pain signals. Central lesions, on the other hand, involve damage to the somatosensory cortex, thalamus, or other brain regions involved in pain processing. Both types of lesions can contribute to the development of CPSP through various mechanisms, including altered neuronal activity, disrupted connectivity, and aberrant sensory processing. The complex interplay of cortical reorganization, disrupted pain modulation pathways, inflammatory processes, and peripheral and central lesions contribute to the development and persistence of CPSP. Further research is needed to unravel the intricacies of CPSP's pathophysiology, leading to the development of targeted therapies to alleviate the burden of this debilitating condition. References Liampas, A., Velidakis, N., Georgiou, T. et al. Prevalence and Management Challenges in Central Post-Stroke Neuropathic Pain: A Systematic Review and Meta-analysis. Adv Ther 37, 3278–3291 (2020). https://doi.org/10.1007/s12325-020-01388-w SYSTEMATIC REVIEW article Front. Neurol., 18 August 2021Sec. Stroke Volume 12 - 2021 | https://doi.org/10.3389/fneur.2021.678198
David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Genicular Nerve Ablation with Phenol The history of phenol The mechanism of action Indications Complications Clinical concerns when considering neurolysis with phenol Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/9GkVWu Ultrasound Workshops and Courss Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References D'Souza RS, Warner NS. Phenol Nerve Block. [Updated 2023 Jan 8]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Risso CR e tal.Chemical Ablation of Genicular Nerve with Phenol for Pain Relief in Patients with Knee Osteoarthritis: A Prospective StudyVolume21, Issue4. April 2021Pages 438-444
David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Genicular Nerve Ablation with Phenol The history of phenol The mechanism of action Indications Complications Clinical concerns when considering neurolysis with phenol Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/9GkVWu Ultrasound Workshops and Courss Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References D'Souza RS, Warner NS. Phenol Nerve Block. [Updated 2023 Jan 8]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Risso CR e tal.Chemical Ablation of Genicular Nerve with Phenol for Pain Relief in Patients with Knee Osteoarthritis: A Prospective StudyVolume21, Issue4. April 2021Pages 438-444
David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, PainExam Pain Management Board Review and NRAP Academy's Continuing Medical Education Programs, discusses: Genicular Nerve Ablation with Phenol The history of phenol The mechanism of action Indications Complications Clinical concerns when considering neurolysis with phenol Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/9GkVWu Ultrasound Workshops and Courss Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References D'Souza RS, Warner NS. Phenol Nerve Block. [Updated 2023 Jan 8]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Risso CR e tal.Chemical Ablation of Genicular Nerve with Phenol for Pain Relief in Patients with Knee Osteoarthritis: A Prospective StudyVolume21, Issue4. April 2021Pages 438-444
Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/ATmqM6 David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, Board Review and NRAP Academy's Continuing Medical Education Programs, discusses Ketamine infusions, optimal infusion protocols and the evidence or lack of to support them. Ketamine infusions have been used for chronic neuropathic pain, CRPS and depression. Dr. Rosenblum is accepting new patients and consultations could be scheduled by visiting www.AABPPain.com or calling 718 436 7246 or 516 482 7246. Pain Management Board Prep Physiatry Board Prep Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Maher, Dermot P MD, MS; Chen, Lucy MD; Mao, Jianren MD, PhD. Intravenous Ketamine Infusions for Neuropathic Pain Management: A Promising Therapy in Need of Optimization. Anesthesia & Analgesia 124(2):p 661-674, February 2017. | DOI: 10.1213/ANE.0000000000001787
Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/ATmqM6 David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, Board Review and NRAP Academy's Continuing Medical Education Programs, discusses Ketamine infusions, optimal infusion protocols and the evidence or lack of to support them. Ketamine infusions have been used for chronic neuropathic pain, CRPS and depression. Dr. Rosenblum is accepting new patients and consultations could be scheduled by visiting www.AABPPain.com or calling 718 436 7246 or 516 482 7246. Pain Management Board Prep Anesthesiology Board Prep Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Maher, Dermot P MD, MS; Chen, Lucy MD; Mao, Jianren MD, PhD. Intravenous Ketamine Infusions for Neuropathic Pain Management: A Promising Therapy in Need of Optimization. Anesthesia & Analgesia 124(2):p 661-674, February 2017. | DOI: 10.1213/ANE.0000000000001787
Claim CME Credit The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/ATmqM6 David Rosenblum, MD Garden City and Brooklyn Pain Physician, world renown for his work on the PainExam Podcast, Board Review and NRAP Academy's Continuing Medical Education Programs, discusses Ketamine infusions, optimal infusion protocols and the evidence or lack of to support them. Ketamine infusions have been used for chronic neuropathic pain, CRPS and depression. Dr. Rosenblum is accepting new patients and consultations could be scheduled by visiting www.AABPPain.com or calling 718 436 7246 or 516 482 7246. Pain Management Board Prep Anesthesiology Board Prep Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Maher, Dermot P MD, MS; Chen, Lucy MD; Mao, Jianren MD, PhD. Intravenous Ketamine Infusions for Neuropathic Pain Management: A Promising Therapy in Need of Optimization. Anesthesia & Analgesia 124(2):p 661-674, February 2017. | DOI: 10.1213/ANE.0000000000001787
Blocks for Head, Neck, and Spinal Surgeries Claim CME Credit: The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/t3z3kR In this episode, we will explore the various regional anesthesia techniques used in neurosurgery, specifically focusing on blocks for head, neck, and spinal surgeries. Segment 1: Blocks used in Head and Neck Surgeries Scalp Block: The scalp block involves blocking six nerves that provide sensory innervation to the scalp. It is performed by subcutaneous infiltration of local anesthetics (such as bupivacaine, ropivacaine, or levobupivacaine) for each nerve. Ultrasound guidance has improved the precision of block administration. The main indication for a scalp block is awake craniotomy, but it is also used in other procedures like deep brain stimulation and cranioplasty surgery. Scalp block offers advantages such as accurate neurological evaluation, pre-emptive analgesia, and hemodynamic stability during surgery. It also reduces postoperative pain, the need for rescue analgesics, and pain scores in the early postoperative period. Infraorbital Block (IOB): The infraorbital nerve block targets the infraorbital nerve, which supplies the skin and mucous membrane of the upper lip, lower eyelid, and cheek. The IOB can be performed using the classical landmark technique or ultrasound guidance. Ultrasound guidance provides real-time visualization and accurate needle placement. IOB combined with general anesthesia is beneficial for postoperative pain relief in procedures like endoscopic trans-nasal trans-sphenoidal (TNTS) approach for pituitary tumor excision. Other regional techniques like sphenopalatine ganglion block and maxillary nerve blocks have also been attempted for transsphenoidal surgeries. Trigeminal Nerve Block: Trigeminal nerve block is used for patients unresponsive to medical management of trigeminal neuralgia. Traditionally performed using the paresthesia technique, ultrasound guidance allows real-time visualization and confirmation of local anesthetic spread. Ultrasound guidance helps locate the Gasserian ganglion and visualize the trigeminal ganglion, providing a safe and radiation-free procedure for pain relief. Segment 2: Blocks used for Spinal Surgeries Cervical Plexus Block (CPB): CPB is commonly used in carotid endarterectomy (CEA) and cervical spine surgery. Different levels of CPB can be performed depending on the depth of injection. Superficial CPB involves injecting local anesthetic superficially into the deep cervical fascia. Deep CPB requires depositing local anesthetic deep to the prevertebral fascia. CPB helps in monitoring cerebral blood flow during CEA and provides postoperative pain relief. Ultrasound guidance can be used for superficial CPB, ensuring accurate needle placement and local anesthetic spread. Erector Spinae Block (ESB): ESB is used for pain control in spinal surgeries. It involves depositing local anesthetic in the plane between the erector spinae muscle and the transverse process. ESB provides effective postoperative analgesia and reduces opioid consumption. Regional anesthesia techniques play a crucial role in neurosurgery, providing effective pain relief and improving patient outcomes. Blocks like scalp block, infraorbital block, trigeminal nerve block, cervical plexus block, and erector spinae block offer numerous advantages in specific procedures. Ultrasound guidance has enhanced the precision and safety of block administration. These techniques contribute to improved surgical outcomes and patient satisfaction in neurosurgical procedures. Upcoming Courses and Workshops! Course Calendar Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Kaushal A, Haldar R. Regional Anesthesia in Neuroanesthesia Practice. Discoveries (Craiova). 2020 Jun 29;8(2):e111. doi: 10.15190/d.2020.8. PMID: 32637571; PMCID: PMC7332314.
Neurosurgery and Regional Anesthesia Claim CME Credit: The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/t3z3kR In this episode, we will explore the various regional anesthesia techniques used in neurosurgery, specifically focusing on blocks for head, neck, and spinal surgeries. Segment 1: Blocks used in Head and Neck Surgeries Scalp Block: The scalp block involves blocking six nerves that provide sensory innervation to the scalp. It is performed by subcutaneous infiltration of local anesthetics (such as bupivacaine, ropivacaine, or levobupivacaine) for each nerve. Ultrasound guidance has improved the precision of block administration. The main indication for a scalp block is awake craniotomy, but it is also used in other procedures like deep brain stimulation and cranioplasty surgery. Scalp block offers advantages such as accurate neurological evaluation, pre-emptive analgesia, and hemodynamic stability during surgery. It also reduces postoperative pain, the need for rescue analgesics, and pain scores in the early postoperative period. Infraorbital Block (IOB): The infraorbital nerve block targets the infraorbital nerve, which supplies the skin and mucous membrane of the upper lip, lower eyelid, and cheek. The IOB can be performed using the classical landmark technique or ultrasound guidance. Ultrasound guidance provides real-time visualization and accurate needle placement. IOB combined with general anesthesia is beneficial for postoperative pain relief in procedures like endoscopic trans-nasal trans-sphenoidal (TNTS) approach for pituitary tumor excision. Other regional techniques like sphenopalatine ganglion block and maxillary nerve blocks have also been attempted for transsphenoidal surgeries. Trigeminal Nerve Block: Trigeminal nerve block is used for patients unresponsive to medical management of trigeminal neuralgia. Traditionally performed using the paresthesia technique, ultrasound guidance allows real-time visualization and confirmation of local anesthetic spread. Ultrasound guidance helps locate the Gasserian ganglion and visualize the trigeminal ganglion, providing a safe and radiation-free procedure for pain relief. Segment 2: Blocks used for Spinal Surgeries Cervical Plexus Block (CPB): CPB is commonly used in carotid endarterectomy (CEA) and cervical spine surgery. Different levels of CPB can be performed depending on the depth of injection. Superficial CPB involves injecting local anesthetic superficially into the deep cervical fascia. Deep CPB requires depositing local anesthetic deep to the prevertebral fascia. CPB helps in monitoring cerebral blood flow during CEA and provides postoperative pain relief. Ultrasound guidance can be used for superficial CPB, ensuring accurate needle placement and local anesthetic spread. Erector Spinae Block (ESB): ESB is used for pain control in spinal surgeries. It involves depositing local anesthetic in the plane between the erector spinae muscle and the transverse process. ESB provides effective postoperative analgesia and reduces opioid consumption. Regional anesthesia techniques play a crucial role in neurosurgery, providing effective pain relief and improving patient outcomes. Blocks like scalp block, infraorbital block, trigeminal nerve block, cervical plexus block, and erector spinae block offer numerous advantages in specific procedures. Ultrasound guidance has enhanced the precision and safety of block administration. These techniques contribute to improved surgical outcomes and patient satisfaction in neurosurgical procedures. Upcoming Courses and Workshops! Course Calendar Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Kaushal A, Haldar R. Regional Anesthesia in Neuroanesthesia Practice. Discoveries (Craiova). 2020 Jun 29;8(2):e111. doi: 10.15190/d.2020.8. PMID: 32637571; PMCID: PMC7332314.
Morton's Neuroma Diagnosis Treatment and Regenerative Medicine Options Claim CME for listening The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/7Oo1wq Dr Rosenblum discusses Morton's Neuroma and describes typical presentation, diagnosis, treatments such as corticosteroid injection, nerve ablation, regenerative medicine and more! Morton's neuroma is a painful condition that affects the foot, specifically the ball of the foot. It occurs when the tissue surrounding the nerves leading to the toes thickens, causing intense pain, numbness, or a burning sensation. Course Calendar Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Platelet-rich-plasma Injection Therapy For Morton's Neuroma - Page #4. https://www.amssm.org/plateletrichplasma_injecti-csa-268.html?StartPos=130&Part=4a Bhatia M, Thomson L. Morton's neuroma - Current concepts review. J Clin Orthop Trauma. 2020 May-Jun;11(3):406-409. doi: 10.1016/j.jcot.2020.03.024. Epub 2020 Apr 10. PMID: 32405199; PMCID: PMC7211826. Barbara De Angelis, Lucilla Lucarini, Fabrizio Orlandi, Annarita Agovino, Alessia Migner, Valerio Cervelli, Valentina Izzo, Cristiano Curcio. Regenerative surgery of the complications with Morton's neuroma surgery: use of platelet rich plasma and hyaluronic acidVolume10, Issue4 August 2013 Pages 372-376
Morton's Neuroma Diagnosis Treatment and Regenerative Medicine Options Claim CME for listening The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/7Oo1wq Dr Rosenblum discusses Morton's Neuroma and describes typical presentation, diagnosis, treatments such as corticosteroid injection, nerve ablation, regenerative medicine and more! Morton's neuroma is a painful condition that affects the foot, specifically the ball of the foot. It occurs when the tissue surrounding the nerves leading to the toes thickens, causing intense pain, numbness, or a burning sensation. Course Calendar Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References Platelet-rich-plasma Injection Therapy For Morton's Neuroma - Page #4. https://www.amssm.org/plateletrichplasma_injecti-csa-268.html?StartPos=130&Part=4a Bhatia M, Thomson L. Morton's neuroma - Current concepts review. J Clin Orthop Trauma. 2020 May-Jun;11(3):406-409. doi: 10.1016/j.jcot.2020.03.024. Epub 2020 Apr 10. PMID: 32405199; PMCID: PMC7211826. Barbara De Angelis, Lucilla Lucarini, Fabrizio Orlandi, Annarita Agovino, Alessia Migner, Valerio Cervelli, Valentina Izzo, Cristiano Curcio. Regenerative surgery of the complications with Morton's neuroma surgery: use of platelet rich plasma and hyaluronic acidVolume10, Issue4 August 2013 Pages 372-376
2023 Update to the Sacroiliac Joint CMS Covered Indications for SI Joint Injection Long Island Based Interventional Pain Physician, David Rosenblum, MD discusses Sacroiliac Joint Dysfunction, and CMS's Covered Indications for Sacroiliac Joint Injection and Diagnostic Nerve Block The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/ryGmAg For Board Review, Click Here! Sacroiliac Joint Injections are considered necessary and reasonable when all of the following criteria are met: Moderate to severe low back pain primarily experienced over the anatomical location of the SI joints between the upper level of the iliac crests and the gluteal fold, AND Low back pain duration of at least three (3) months, AND Low back pain below L5 without radiculopathy, AND Clinical findings and/or imaging studies do not suggest any other diagnosed or obvious cause of the lumbosacral pain (such as central spinal stenosis with neurogenic claudication/myelopathy, foraminal stenosis or disc herniation with concordant radicular pain/radiculopathy, infection, tumor, fracture, pseudoarthrosis, or pain related to spinal instrumentation), AND At least three positive findings with provocative maneuvers: FABER, Gaenslen, Thigh Thrust or Posterior Shear, SI Compression, SI Distraction and Yeoman Tests,3,4 AND Low back pain persists despite a minimum of four weeks of conservative therapies.5 Workshop and Calendar Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References https://www.cms.gov/medicare-coverage-database/view/lcd.aspx?lcdId=39383&ver=9
2023 Update to the Sacroiliac Joint CMS Covered Indications for SI Joint Injection Long Island Based Interventional Pain Physician, David Rosenblum, MD discusses Sacroiliac Joint Dysfunction, and CMS's Covered Indications for Sacroiliac Joint Injection and Diagnostic Nerve Block The CE experience for this Podcast is powered by CMEfy - click here to reflect and earn credits: https://earnc.me/ryGmAg For PM&R Board Review, Click Here! Sacroiliac Joint Injections are considered necessary and reasonable when all of the following criteria are met: Moderate to severe low back pain primarily experienced over the anatomical location of the SI joints between the upper level of the iliac crests and the gluteal fold, AND Low back pain duration of at least three (3) months, AND Low back pain below L5 without radiculopathy, AND Clinical findings and/or imaging studies do not suggest any other diagnosed or obvious cause of the lumbosacral pain (such as central spinal stenosis with neurogenic claudication/myelopathy, foraminal stenosis or disc herniation with concordant radicular pain/radiculopathy, infection, tumor, fracture, pseudoarthrosis, or pain related to spinal instrumentation), AND At least three positive findings with provocative maneuvers: FABER, Gaenslen, Thigh Thrust or Posterior Shear, SI Compression, SI Distraction and Yeoman Tests,3,4 AND Low back pain persists despite a minimum of four weeks of conservative therapies.5 Workshop and Calendar Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! References https://www.cms.gov/medicare-coverage-database/view/lcd.aspx?lcdId=39383&ver=9
Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Join digital health leader and Upside Health CEO Rachel Trobman and PainExam.com founder Dr. David Rosenblum in a conversation about the impact of the end of the public health emergency in May could have on your pain management practice. We'll specifically discuss the changes to telehealth and remote patient monitoring. The webinar will close with one of Upside Health's clients outlining the launch and successes of RTM in their practice and be available for Q&A. Course Calendar Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! For Board Prep go to www.AnesthesiaExam.com For more questions Email Rachel Trobman at Rachel@upside.health
Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Join digital health leader and Upside Health CEO Rachel Trobman and PainExam.com founder Dr. David Rosenblum in a conversation about the impact of the end of the public health emergency in May could have on your pain management practice. We'll specifically discuss the changes to telehealth and remote patient monitoring. The webinar will close with one of Upside Health's clients outlining the launch and successes of RTM in their practice and be available for Q&A. Course Calendar Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! For more questions Email Rachel Trobman at Rachel@upside.health
Join digital health leader and Upside Health CEO Rachel Trobman and PainExam.com founder Dr. David Rosenblum in a conversation about the impact of the end of the public health emergency in May could have on your pain management practice. We'll specifically discuss the changes to telehealth and remote patient monitoring. The webinar will close with one of Upside Health's clients outlining the launch and successes of RTM in their practice and be available for Q&A. Course Calendar Practice Management Webinar: The End of the Public Health Emergency. What's Changed and what Opportunities Remain! Regenerative Pain Medicine Course NYC- May 13 Pain Management Board Review/Refresher Course/ Ultrasound Training NYC- June 9-11, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- July 19, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine NYC- August 19th, 2023 Ultrasound Guided Regional Anesthesia and Pain Medicine- Sept 15, 2023, San Juan, PR For up to date Calendar, Click Here! For more questions Email Rachel Trobman at Rachel@upside.health
With a drop in personal injury claims, should consumers see a reduction in their premium rates? Pat discussed this with Glen Tector Owner of The Sonix Entertainment and PR For the Irish Inflatable Hirers Federation and also Peter Boland Director of the Alliance for Insurance Reform.
Today we're chatting all things public relations with my special guest, something I think a lot of female entrepreneurs avoid in the early days of their business! Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland. Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&G and Aviva Athletics. Her years spent as a journalist in Ireland, Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line. We discussed the benefits of developing a PR strategy to boost your business awareness, including: - What PR really is and what exactly it can do for your business - What Gillian thinks is the key to a great PR campaign - The most important thing for business owners to know before starting a PR campaign - Gillian's tips for business women who'd like to get their business out there more but don't know where to start - Gillian's tips for those shy or introverted people around promoting their business to the public - Who Gillian's ideal client is and who she loves working with - The myths Gillian wants to dispel about PR For more information on Gillian's PR work and how you can promote your business better, go to www.gilliandaly.com and find her on Instagram @gillian_daly_comms Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review to help other business women find the podcast!) and follow on Spotify at https://spoti.fi/3lnibgH
Would you willingly break a bone if you knew that it was going to catapult you to success?What's In Store For YouShe's a serial entrepreneur and an award-winning inventor. She had careers in event planning, land development feasibility - she's also owned a retail store and is now the designer and manufacturer of MediFashions which are award-wining accessories to make medical devices fashionable. She's been featured in 50 media outlets in less than a year. And over her entire career, more than a thousand.How did Christina Daves turn an accident into a goldmine of success?[04:15] What made Christina stumble on MediFashions?[05:30] What is it that allowed Christina to turn a broken bone into a business opportunity?[07:29] What turned the opportunity into an invention?[09:30] How did the "Steve Harvey" moment come about into Christina's sphere?[11:15] How can Help A Reporter Out (HARO) help with media exposure?[14:16] How can I make a news outlet be interested with me?[16:44] What is it that somebody needs to do to turn their story into something newsworthy?[18:38] How do I find the media outlets to pitch to?[20:50] How much time should I be dedicating to pitch and get 50 appearances?[22:05] Are there other media outlets that I should consider aside from the big news outlets?[23:03] How can "PR For anyone" help people be newsworthy?[24:00] What fears prevent people from pitching?[25:14] What are some areas to be wary of as I increase my pitches and subscriptions?RESOURCESRescue Event Planning - If you have an event and you don't want to worry about a thing, let Melissa Jakes and her team handle everything!Text 410-936-4049 and be a part of Robert's community.Support the show, buy Robert a coffee!Storytellers Growth Lab - get guidance about how you can CONFIDENTLY CONNECT, PRESENT POWERFULLY & ENGAGE EFFECTIVELY!Christina Daves' website Hosted on Acast. See acast.com/privacy for more information.
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Paul-Olivier join us. Paul-Olivier, I’d love for you to introduce yourself, your role, and your organization to our audience. Paul-Olivier Raynaud-Lacroze: Thanks, Shawnna. I’m Paul-Olivier. I’m French, like the accent probably betrays, and I am working for a Swiss company, dormakaba. We are specializing in secure access to buildings and all the hardware and software which closes or opens doors. I am the senior vice president for human resources and sales enablement for the Europe, Middle East, and Africa region. SS: Well, I’m extremely excited that you’re here to talk to us today. As you mentioned in your introduction, you have a unique position as you oversee both human resources and sales enablement for your organization. I’d love to understand from your perspective, what does the intersection between HR and enablement look like and how do they complement each other? PR: For me, sales enablement at it’s heart is around cultural change, changing the mindset of our sales organization. We make everything, culturally and also from the process point of view, perfect for the sales organization to be efficient, to be able to sell better, to sell more products to our customers. In the end, we revolve around the people, having the right people with the right competencies in place, having the right organizational structure. Onboarding is important and training on soft skills and the product. A lot is actually stuff that I do for other parts of the organization. But I was put in charge the sales enablement function also a year ago, because in a sense, for some strange reason, it was one part of the organization which was forgotten. I’m part of the executive team of EMEA, and I could see that as a good nugget we had to tackle. In a sense, I was pushing for a while to have this function more prominent, or at least say it is a function, but more prominently presented in the executive team. We don’t have any chief sales officer or something like that. Because I’ve pushed too hard probably, it was created and then it was given to me. So, there are a lot of similarities between what I did before in HR, but there are a lot of specificities. I had the luck that very early on, I could hire internally one of our most senior sales directors who can complement myself very well because he’s been doing the sales role for many years. I think we complement each other extremely well. He brings the credibility, the huge knowledge he has, and hopefully I can bring some of my change management and training abilities and experience. SS: Absolutely. Now, how does it sales enablement help you to achieve some of your goals on the human resources side? PR: For me, honestly, it’s not so much of a HR leader. I see more that sales enablement helps me to achieve my goals as one of the members of the executive team of the EMEA region. I think that we didn’t equip our salespeople with the right tools, the right training, the right processes. In a sense, we were not able sometimes to achieve some of our strategic objectives and, of course, related to the customer, sales revenue, etc. I see myself much more as a business leader who has by chance an HR hat, and I just complemented that with another hat now, which is the sales enablement hat. In the end, everything we do in the area of sales enablement is for me to help our EMEA teams and executive team to achieve our common goals. That’s more how I see it. From an HR point of view, the sales teams or salespeople are very important, like any other team, but I think I put myself more as an executive leader, more than as a pure HR leader when I started to push a lot for sales enablement to have a place at the table. SS: I love that, I think you’re absolutely right. I think sales enablement is strategically positioned to help the entire business, especially the executive team. Now, you also have experienced, as you mentioned, leading sales transformation initiatives such as helping your organization navigate a merger. From your perspective, what are some key things to consider as you build a strategy for a transformation initiative to ensure that it’s successful? PR: First of all, you need a vision for where you want to go. We started early on in our sales enablement journey and in collaboration with a business, with alignment with my peers, my colleagues in the management team, a lot of discussion and interviews. We created what we call the sales enablement manifesto. It was just two PowerPoint pages where we established, what was our vision and where we are going to work and where we are not going to work. We started by doing the vision and then of course, starting to communicate a lot, you can never communicate enough. We are in a process where we are constantly aligning where we are with the executive team, but also the country managers, some of the big sales directors, just to make sure that they know where we are going. Of course, we are taking that feedback into account as long as we are making progress in the journey. For instance, we have completely revamped the way we have described our sales operating model, the way we have our sales channels. We have redefined a lot of things, which were probably in some heads and parts in some different PowerPoint presentations, but there were always some differences. It’s really to work together with the business to make that coherent and then with a lot of communication and making sure that it is truly understood by the people, it’s bought in. It’s only when you have achieved that level that you can start going a bit further down the journey. In my company, we are quite decentralized. If you don’t have these constant alignment and discussion it won’t work if you just come from the top-down. If I use my senior VP title, it can work, but it won’t be super long lasting or it won’t be super motivating. We’ll do it in a much more collaborative way. SS: On the topic of alignment, aligning with stakeholders on goals is critical for transformation initiatives, as you mentioned. What are some best practices for securing stakeholder buy-in for your initiatives? PR: It’s really understanding what the priorities of the important stakeholders are and when you understand them, it’s to see how when we are doing the sales enablement initiative or any other initiative, how we can help the key stakeholders achieve their own priorities. For most of my colleagues, they have a strong sales priority in their target. It’s clearly seen then how we can help them achieve their own priorities and overcome their own challenges. It’s a lot of discussion, understanding, using empathy, having a lot of business acumen, because we’re talking about customers, we’re talking about sales, so we need to understand sales. You need to understand PLL and revenue and all of that. It’s really bridging the gap between what we want to do, what the users for it are, and making sure that they are aligned. Basically, it’s making sure that my colleagues understand that if we work together, they have a bigger chance to succeed, and we do as well. So, it’s really a collaborative effort. It takes a lot of communication, a lot of discussion, empathy, business acumen, and making sure that it all comes into one place at the end. SS: Absolutely. You mentioned, as well, this notion of change management. For transformation to happen people need to be motivated to change. What are some of your best practices for, for persuading and motivating people to adopt new approaches? PR: If I focus on what we’re doing at the moment in sales enablement, I think the main behavior that we have chosen is role modeling. For instance, we have established quite early on in our back in October last year, so still quite recent, a weekly call between my boss, the president of EMEA, and the five regional VPs. We have cut our EMEA zone into five regions, and every week we have a call with the president, myself and my deputy in sales enablement, and the five heads of the regions on key metrics. We are looking at pipeline, forecast for the week, forecast for the month, etc. We have started this cadence because we said to start changing the mindset to make sales enablement really part of the business, we needed to instill this sense of rhythm and rigor. We have a weekly rhythm where it starts at the top, and now is being cascaded from the regional heads to the country heads from the country heads to their sales directors, sales managers, and salespeople. People don’t believe that we will sustain because we’re all busy, we have big calendars. But still every week now for the last five or six months, we have these regular calls. I must say that everyone is enjoying them. It’s not like punishment, it’s not asking why you lost this contract or this opportunity. It’s really just to have a lot of discussion about customers, about opportunities, what we can do to win these opportunities. It is creating a lot of talks about sales matters, which I think a lot of my colleagues are super happy with because they are salespeople at heart. At the same time, it’s bringing this rhythm and rigor, which is a phrase we love to use, because people see that it’s not going away, it’s really being cascaded now. In a sense that is a push way, we have really started from the top and role modeling what we expect each level of the organization to do around sales matters or sales topics. At the same time, we also have a more pulling effect where we are understanding, talking with a business about what they need, where they would like us to create or what best practices they would like us to establish. It’s constantly pulling different levers and having a pushing and a pulling effect together. By doing this, we think that we can change little by little behavior because it’s coherent from the top to the lowest levels of the hierarchy. Because we’re working on topics which are important for the business, when a change needs to happen, people just are ready in their mind to change because they see that it is something they wanted also. SS: I love that, rhythm and rigor. I think that’s fantastic. How would you go about measuring the business impact of your sales enablement efforts? PR: We are still early in our journey. We started probably a year ago and of course at the beginning it was more establishing what was our vision and what we were supposed to do. We are still early in the journey. Now, we have the typical metrics such as sales revenue, revenue by product line, revenue by sales channel, so we hope to see an increase over the years. Now, it’s not only through sales enablement that that things may improve. We would like also to measure things which are a bit more specific. At the moment, one key metric we have in mind is simple one, we just want to measure year-over-year, from 2020 and measuring then 2021, 2022, etc., the proportion of salespeople who will have achieved one hundred percent or more of their targets. We assume that the targets have been fairly distributed and fairly established, and just how many people have indeed met or achieved those targets in 2020. So, we look at 2019 before we started anything, 2020 when we are getting on our feet, and 2021 and so forth where we probably will get more and more mature. That’s one specific metric that we never measured before, at least on the EMEA level that we are going to put in place. The second one specific to our sales enablement initiative is just looking at what we call the conversion rate. We know from the number of opportunities which come our way, how many can we convert into others? Again, it’s a relatively simple measure which is not always tracked or perhaps tracked in a slightly different manner. We are going to clarify how it should be measured so that it can be comparable year over year, country to country. These two metrics, how many salespeople can achieve 1% or more of their targets and what is our conversion rate, will be the two main metrics we are going to follow for the moment. Perhaps in the few years we could be more sophisticated, but we are still early. We are going to focus on these two first. SS: That’s fantastic. Thank you so much for joining us today. I really did enjoy learning from you. To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.
The buzz: “Web marketing is about delivering useful content at just the right moment that a buyer needs it.” (David Meerman Scott, The New Rules of Marketing and PR) For companies trying to sell you something right now, while you're listening to us and in the midst of a pandemic, is this the right moment? How do you want them to find you, pitch you, engage you, earn your trust and get you to buy their products or services? Are you annoyed by their intrusion or do you welcome it? Today's dynamic business and social landscapes are forcing sellers and marketers to creatively find you wherever you are – on social platforms, websites, email, perhaps still in the physical commerce world. As the world and society evolve, so does business. We'll ask Lorraine Maurice at SAP, GL Hendricks at Chirp PR, and Brian Moran at Brian Moran & Associates to predict the post-pandemic 'next normal' for modern marketers with something to sell to consumers, including you, me and even each other.
The buzz: “Web marketing is about delivering useful content at just the right moment that a buyer needs it.” (David Meerman Scott, The New Rules of Marketing and PR) For companies trying to sell you something right now, while you're listening to us and in the midst of a pandemic, is this the right moment? How do you want them to find you, pitch you, engage you, earn your trust and get you to buy their products or services? Are you annoyed by their intrusion or do you welcome it? Today's dynamic business and social landscapes are forcing sellers and marketers to creatively find you wherever you are – on social platforms, websites, email, perhaps still in the physical commerce world. As the world and society evolve, so does business. We'll ask Lorraine Maurice at SAP, GL Hendricks at Chirp PR, and Brian Moran at Brian Moran & Associates to predict the post-pandemic 'next normal' for modern marketers with something to sell to consumers, including you, me and even each other.
Getting your business noticed is a constant challenge. Where do you advertise? What's the best way to connect with potential customers, and how do you maximize your limited advertising dollars to help grow your Small Business? I have asked myself these questions over and over with each Small Business that I have owned. Joining us today to help us answer those questions is Taylor Jacobson, a marketing expert that specializes in helping Small Businesses get noticed using various techniques that he is going to share with us today. 00:00:00 Small Business Show #285 for Friday, July 17, 2020 00:02:16 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $20 credit. 00:03:39 Taylor Jacobson — Small Business Marketing and Bait by Jake Random Read: The New Rules of Marketing and PR For everyone who needs marketing advice: What are your goals? Is it sales? Or is it branding? Either way we need a plan For sales: Then you need funnels. Where is your audience? Find your audience, and then start! Iterate later. Telling Your Business's Story Your goal is trust Using video to promote your small business. Mistake: not asking for help. Take action: Get your phone, set it up to record video, and talk to the camera for 3-5 minutes about your company. What do you do? How are you better than your competitors? What do you do best? Stop. Watch it back. SBS 285 Outtro Find Taylor on LinkedIn Buy our Book! There's a 99-cent deal!
Guinean-born, NYC-raised strategist, obsessed with all things branding and public relations, Fatou is best known for helping fellow millennials gain clarity around the “who, what, why” of their visual brands. Barry encourages the building of authentic and strategic brands while positioning clients for success in their respective markets. Fatou's client list includes high-profile influencers, creatives and small businesses. Fatou got her start as a social coordinator for Marc Ecko Cut and Sew managing all of the brand's digital assets and campaigns. This lead to a career in the world of digital marketing and interactive media at Iconix Brand Group, working with brands such as Starter, Umbro, Rocnation and Modern Amusement. Fatou's work is driven by her desire to encourage young female professionals to navigate the spheres of PR and brand development. She has created several digital/online spaces to grow and connect this community and share knowledge and experience to generate opportunity. Fatou believes in the power of collaborative mentorship and sharing crucial information important to a young professional's development, which is what motivates and rewards her as it drives her work and personal growth. DURING THIS EPISODE WE DISCUSSED: How to be BYOP: Be Your Own Publicist Finding your UVP: Unique Value Proposition How to tell “your story” to get press What steps to take to hire someone to handle your PR For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/podcast RESOURCES MENTIONED Pitch Rate HARO Cision Grammarly
Are you looking for a simple way to learn about how to get started with your PR? Look no further as Christina Daves, an expert when it comes to public relations who have been featured in over 250 media outlets, is here to share important tips and tricks to getting started with PR right now. Christina reveals key management rules in PR as well as the roadmap that will help any business owner land an interview with local and national media outlets. Key Questions Asked: What are the rules of engagement for any business owner who is looking to start up with PR? For people who have that relationship, where should they go? Knowing what she knows now about running a business, what would Christina do differently if she were to start all over again? What does her day look like and what does she prioritize? Where do business owners make a lot of mistakes in when it comes to PR? Highlights of Lessons Learned: Public and Media Christina’s success stems from building relationships and says that the important thing is to find people in the industry that cover your topic and build a relationship with them. If you don’t know where to find these people, Google your subject matter and see who’s talking about your industry. The easiest way to start building that relationship is social media. Create a story that’s entertaining to their audience, do a short and sweet pitch. To get on the major televisions, you have to have a local experience. In terms of pitching, it really comes down to old-fashioned hard work, put your systems in place, doesn’t reinvent the wheel. Installing a tennis windscreen depends upon the way that it is installed. It is contained in the Olympics and all important multi-sporting events around the planet. The Australian is regarded as the toughest courses on the Australian Open roster and will offer a true test for those competitors. Click when Australian open start to discover more information in relation to this. It is well known for its rich sports culture. Cricket Australia is accountable for the scheduling of matches and the maturation of cricket in the nation and in the Pacific region. A good deal of folks considers sales as this dog-eat-dog world. You may see the players overthinking. Superior players will often use a combination of distinct types of serve. The game seems to have grown in some nations, particularly Australia and Europe. Premier League betting is much more fun when you can put your bets while watching the game. Australian Rules football is easily the most popular sport in Australia and is the nation’s national sport. Football is a favorite in all the UK, Europe, Asia in addition to South America. Basketball is among those few sports that both women and men started playing around the identical time. Tips and Tricks In order to save you the time and effort, Christina believes that you need to invest in your business with somebody who’s done the things you wanted to do and made all the mistakes you’re likely to make. When it comes to being efficient, the most important thing is to know when you’re most effective at your work and plan your day around that. Christina warns business owners of the common mistakes in the PR, such as pitching the wrong person, pitching about themselves versus making it something that’s beneficial to the audience. The most important thing is to make your story something that can benefit the journalist’s audience.
Everything You Need to Know Before Getting Started With PR Want to know how to get started with PR from an expert? In this episode of Enlightened Entrepreneur Podcast, former journalist turned PR expert reveals the basic do’s and don’ts of Public Relations. Alison considers herself as an excellent storyteller who specializes in media training and crisis communication. KEY QUESTIONS ASKED: Who is Alison? What criteria does she use to identify the people to work with? How does Alison market her business in such a noisy environment? What are the misconceptions around PR? What issues with crisis plan do business owners need to know about? What are some of the biggest mistakes Alison sees when it comes to PR? If somebody is looking to get started with PR, what necessary skills or the very first thing they need to do? Why is it so important to get started small? What is the perfect mindset a business owner should have about PR? For business owners who are looking to employ the service of a PR agency, what criteria should they use in identifying who to go with? What are Alison’s thoughts about giving to the community? HIGHLIGHTS OF LESSONS LEARNED: Criteria for People to Work With Find somebody that you can relate to that you admire If you can help somebody avoid doing the mistakes you’ve committed and give them some guidance, it will make you feel good knowing you’re helping someone. Marketing Business in Today’s World Alison never advertise and rarely go to networking events. What she does is she writes a lot of content, video blogs and speak in a lot of conferences. Alison provides as much value and information to people looking for help in PR by putting articles out, doing video blogs and putting it out on Linkedin and other social media such as Facebook. By putting information out, people see her as an expert. Providing value is an effective way to get business. PR Misconceptions A lot of times people say any press is good press. Yes you want press, but you never want negative press. It’s really hard to control the message the media will send out. Another misconception is that people think that a public relations expert can control what the media says. When PR experts work with reporters, they can’t give them questions, they can’t tell them how to write the story. What they could do is guide the reporters in the way they want the story to come out. Crisis Plan Everybody should have a crisis plan, especially now with social media, if you have a negative review, you need to know how to respond to it: what to do and what not to do. If you have a crisis plan in the beginning of your business, you won’t be reacting but you are in control of the whole thing and your team will know exactly what needs to happen Biggest PR Mistakes One of the things is that a lot of business owners don’t understand is the timeliness of the media. A lot of times, it’s not all about them it’s not all about the company they’re just going to be a part of a story and so while the media may be here for 20 minutes they may only use 10 seconds of your interview, and that’s okay whats more important isthat you are a part of the story. When you establish yourself as an expert the media will call you time and time again about the industry. The media really wants to tel a story they don’t want to advertise you and talk all about you. Starting Out With PR Start small and start establishing relationships with local journalists. Follow them on social media, start sharing their stories and content and email them. Start forming relationships with the local press and follow news trends in your industry. Start small, start paying attention to things that are going on in your industry, establish relationship with the local media and do some research about how to pitch yourself to the media. Getting Started Small
Mariam Diarra Reveals 3 Easy Steps To Getting Started With Public and Media Relations Today In this episode of Enlightened Entrepreneur Podcast, public relations expert, Mariam Diarra talks about the beginner’s guide to getting started with public and media relations. Since moving to the US, Mariam has started working in the PR industry and has managed to put her clients on the top US media outlets such as Forbes, Huffington Post, US Today, and many other media outlets. Key Questions Asked: What is the first step that business owners need to take if they want to succeed with their PR? For those who don’t know their audience, what sort of advice does Mariam usually give them so that they can do this first step right? What is the next step that they need to take in order for them to get to where they want to be? How does Mariam go about coming up with this strategy? If individuals get stuck on this stage, how does Mariam help them get unstuck? Assuming that business owners know the audience and they have a clear strategy in place, what is the third step that they will need to take in order for them to get to their goal? How does Mariam differentiate which outlet to use for the story or for the business? What particular tools for public and media relations do business owners need to know about? What is the best mindset for a beginner business owner that would guarantee success when it comes to public and media relations? If she were to do it all over again, what would Mariam do differently? Highlights of Lessons Learned: Steps The first step is to know your audience and the message you want to share with them. You will know this by knowing your product. If you know your product, you know the type of audience you want to reach. The second step is to prepare a strategy for it so you need to know what kind of objective to set. When stuck, Mariam usually them do a reporting to see how they did their first campaign, how many people they reach and why it didn’t work. From there, Mariam helps them readjust their strategy. The third step is just to go for it and do a proper campaign. Aside from that, you need to create an experience that make people feel special and love your product. Expert’s Advice Outstanding services and adding value is the way forward for business owners. You need to love your business, and believe in it. The more you’re confident, the more people will love you. Most business owners don’t know how to communicate and they need to be very careful of their ways of communication whether internal or external because miscommunication can be damaging to your business.
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