Podcasts about rippln

Enjoy part two of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope yesterday you enjoyed part one of the Clickfunnels start up story interview at the Dry Bar Comedy Club with Andrew. I love the way he interviews. I hope you're enjoying it as well. So we are going to dive right into part 2 of 4 from this interview. And again, if you're liking these interviews please, please, please take a snapshot on your phone, post it on Facebook, Instagram or wherever you do your posting and tag me in it and use hashtag marketing secrets so I can see that you're talking about it. I'd appreciate it. With that said, we're going to queue up the theme song, when we come back we'll start in on part 2 of the interview of the Clickfunnels start up story. Andrew: You know what, I've talked to a few of your people because they're so good, that Dave could really be a leader on his own, start his own company, he's got his own online reputation, the whole thing. I keep asking him, “Why do you work for Russell? What is it that lets you be second to Russell who's getting all the attention?” And I've got some answers and would you mind coming up here and in a second I'm going to ask you. No, come back here and I'll just bring you up in a second. Actually, you know what, it looks like you can come pretty fast. I thought that it would be a little bit more, I thought it would be more of a thing to get mics on people. And I realized if Collette can do it…. Okay honestly, dig down deep. Why did you want to stick with him? Brent: Through all that stuff? Andrew: Yeah. Brent: I don't know. My heart was just racing. As he started telling that story, it just makes me sick to my stomach. As you scroll down and look at all those businesses of, for years, every 30 days it was a new business launch, it was crazy. Always why I stuck with him is, you know, Collette mentioned that spirit. He's absolutely different than anybody else I've ever met in my entire life, a friend…. Andrew: Of what? Give me an example. Let's be more specific. Back then, not today, he's got this track record, adoring fans, I asked him to do an interview, everyone wants him on his podcast. Back then when it wasn't going so well. Give me an example that let you know this is a guy who's going to figure it out eventually, and I could possibly go down, watch him go to jail, but I believe that it's going to go up. Brent: Well, at the time when things are crashing, I saw him as the income stopped. And he had started a program that he loves, obviously wrestling, and he brought an Olympic wrestling coach to Boise and he brought all these amazing wrestlers to Boise and he wanted them to be able to train and get to the Olympics, he wanted to help them get there and live their dream. And you know, he was supplementing, at the time the business was paying for these guys to do a little bit of work for us, they weren't doing very much for us. But I saw him out of his own pocket, be paying for these guys. And I knew how hard he wanted to support them. And there was a day when my wife and I, we were struggling because I just, I was concerned about him financially because he was supplementing and trying to keep this business afloat, and we talked about things and I came into the office one day and I asked if I could talk to him and sat down, and kind of spoke in language that I normally don't speak in, I might have dropped a bomb or two. It was, I was so concerned I pretty much told him, I can't keep doing this, I can't keep watching you every month pulling the money that you saved for your family to try keep jobs for other people. I said, I'll leave if that helps you. And the fact that he stuck with people, that was the true character of who he is. Andrew: He kept paying your salary, kept sticking with you, and also constantly launching things. Brent: Absolutely. Andrew: That you've never seen anyone implement like him. Brent: You know some people call it faith or belief. He has this inherit belief that he can truly change people's lives. Andrew: That's it, even when he wasn't fully in control of his own. Alright thanks. Thanks for, give him a big round of applause, thanks for being up here. I feel like this is the thing that helped get you out of trouble and potentially, and getting out of potential jail. What is this business that you created? Russell: So we, during the time of that and this there was time, probably a year and a half-two years that we were trying all sorts of stuff. And again, marginal success on a lot of them, nothing like….and this was the one, we actually, this is before….I've done a lot of webinars and speaking from seminars and stuff like that, but this is right when auto webinars were coming out and Mike Filsaime had just done an auto webinar and a couple of people, and I felt like that was going to be the future thing. So we're like, what do we do the webinar on? We didn't know. And we flew out to Ryan Deiss and Perry Belcher's office for two days and picked their brains, went to Rich Schefren's office for a day. And then on the flight home, I'm just like sick to my stomach. I couldn't figure out what's the thing that we could serve people the most right now. And on the flight home I was like, all the internet marketing stuff we do works for internet marketers, but we're way better at like local business. Like if a chiropractor implements like two things it works. Or if a dentist does it. But I was like, I don't want to be the guy going to dentists, but we could be the backbone for that. What if we created an opportunity where people could come in, we train them, and we connect them with the right tools and resources, and then they could go and sell to chiropractors and dentists. And that's what the idea was. We turned it into an offer called Dotcom Secrets Local, it was a thousand dollar offer at the time. Did the auto webinar for it, and it launched and within 90 days it had done over a million dollars, which covered payroll taxes and then got us out of debt to the point now we could stop and dream again, and believe again and try to figure out what we really wanted to do. Andrew: Dotcom Secrets Local to a million dollars within 90 days. And how did you find the people who were going to sign up for this. A lot of us will have landing pages like this, we'll have these funnels. How did you get people in this funnel? Russell: And this was pre-Facebook too, so it wasn't just like go turn Facebook ads on. But you know, one thing that happened over all the years prior to this, I'd met a lot of people and go to a lot of events and get to know everybody. And everyone I met, you know, you meet a lot of people who have lists, they have followings, they have different things like that. I just got to know them really, really well. And in the past I'd promote a lot of their products, they'd promote my products. So we had this one and we did it first to my list, and it did really well. So I then I then called them and I'm like, “Okay, I did this webinar to my list, these are the numbers, it did awesome. Do you want to do it to your list as well?” and they're like, “Oh sure. Sounds like a great offer.” We did that list and it did good for them too. And we told the next person and then, if you have a webinar, it's kind of like the speaking circuit, if you're good at speaking then people will put you all over the place. Same thing, if you have a webinar that converts, then it's easy to get a lot of people to do it. So as soon as that one worked and it converted well, then people lined up and we kept doing it, doing it, and doing it, and it was really quick to get to that spot pretty quick. Andrew: I went on Facebook recently and I saw webinar slides from Russell Brunson, I went to the landing page, Clickfunnels page and I signed up and I'll talk about it maybe later, but I bought it and I know other people did. And I've seen other people say, “Russell's webinar technique is the thing that just works.” I'm wondering how did you figure it out? How did you come across this and how did you build it and make it work? Russell: Yeah, so rewind back probably ten years prior to this, when I was first learning this whole business. I went to my very first internet marketing seminar ever, it was Armand Morin's Big Seminar. Did you ever go to Big Seminar? Anyway, I went to it and I had no idea what to expect. I thought it was going to be like, I showed up with my laptop and I was going to like, I thought we were a bunch of geeks going to do computer stuff. And the first person got onstage and started speaking and at the end of it he sold like a two thousand dollar thing. And I'd never seen this before. I saw people jumping up and running to the back of the room to buy it. And I'm like this little 23 year old kid and I was counting the people in the back of the room, doing the math, you know doing the math and I'm like, that guy made 60 thousand dollars in an hour. And the next guy gets up and does his presentation and I watch this for three days and I was like, I'm super shy and introverted, but that skill is worth learning. If someone can walk on a stage and make 100,000 dollars in an hour, I need to learn how to do that. So I started that. And it was really bad for the first probably 8 or 9 months. I tried to do it. I'd go to places and I just, I couldn't figure it out. And then I started asking the people who were good because you go there and all the speakers kind of talk and hang out, and I'd watch the ones that always had the people in the back of the room. And I'd ask them questions, I'm like, ‘What did I do wrong? I feel like I'm teaching the best stuff possible.' And they're like, ‘That's the problem, it's not about teaching, it's about stories, telling stories and breaking beliefs.” So for about the next two years I was about once a month flying somewhere to speak, and then when I would go I would meet all the speakers and find out what they were doing and I'd watch them and I'd take notes on the different things they were saying and how they were saying it. And then I kept taking my presentation and tweaking it, and tweaking it, and tweaking it. And you know, now 12 years later, I've done so many webinars, it kind of worked. The process works now. Andrew: You are a really good story teller and I've seen you do that. I've seen you do it, and I know you're going to do it even more. What I'm curious about is the belief system that you were saying, breaking people's…what was it that you said? Russell: False beliefs. Andrew: Breaking people's false beliefs. How do you understand what, like as you look at this audience, do you understand what some of our false beliefs are? Russell: If I knew what I was selling I could figure out for sure. Andrew: If you knew what you were selling. Alright we're selling this belief that entrepreneurship does work. And I know we're all going to go through a period like some of the ones that you had where things just aren't' working, other people aren't believing in us, almost failure, what is at that point, the belief system that we have to work on? What do you recognize in people here? Russell: So usually there's three core beliefs that people have. The first is about the opportunity itself right. So like with entrepreneurship, the first belief that people have is could I actually be an entrepreneur? And some people who actually believe that, they're like, I'm in. And that's an easy one. But for those who don't there's a reason and usually it's like, they saw a parent that tried to do it. And the parent tried to be an entrepreneur and wasn't able to and they saw that failure. Or they'd tried it in the past and they failed or whatever it is. So it's showing them that even if you tried in the past and showed different ways, let me tell you a story. And for me, I could show 800 different failures. But eventually you get better and you get better until eventually you have the thing that actually works. So I tell a story to kind of show that, to make them believe that, oh my gosh maybe I just need to try a couple more times. And then the second level of beliefs is like beliefs about themselves like, I'm sure it works for you, Russell or Andrew but not for me because I'm different. It's helping them figure out their false beliefs, and if you can break that, then the third one is like, then they always want to blame somebody else. “I could lose lots of weight but my wife buys lots of cupcakes and candy. So I could do it, but because of that I can't.” So then it's like figuring out how you break the beliefs of the external people that are going to keep them. Andrew: And how would you know what that is? How would you know who the external influencers are, that your potential customers are worried about? Russell: I think for most of us it's because the thing that we're selling is something that, one of our, Nick Barely said “Our mess becomes our message.” For most of us, what we're selling is the thing we struggled with before. So I think back about me as 12 year old Russell, watching Don Lepre, like what would have kept me back? And I would have been like, I can't afford classified ads. Like if you showed me how I can, if you could tell me a story of, oh my gosh I could afford classified ads. Now that belief's gone and now I'm going to go give you money. It's just kind of remembering back to the state that you were in when you were trying to figure this stuff out as well. Andrew: Who was who I met when we were coming in here that said that they were part of Russell's mastermind and I asked how much did you pay and he said, “I'm not telling you.” I can't see who that person was. But I know you got a mastermind, people coming in. I'm wondering how much of it comes from that? working with people directly, seeing them in the group share openly, and then saying, ah, this is what my potential customers are feeling? Russell: 100% At this point especially. People always ask me, “Where do you go, Russell, to learn stuff?” and it's my mastermind, because I bring, all the people come in and they're all in different industries and you see that. You see the road blocks that hold people back, but then they also share the stuff that they're doing and it's like, that's 100% now where I get most of my intell. Because people ask me, “Why, you're a software company, why in the world do you have a mastermind group?” And it's because the reason why our software is good is because we have the mastermind group, where they're all crowd sourcing, they're doing all this stuff and bringing back to us, and then we're able to make shifts and pivots based on that. Andrew: Somehow we just lost Apple, but that's okay. It's back, good. There we go. This is the next thing, Rippln. Russell: I forgot I put that one in there. Andrew: I went back and I watched the YouTube video explaining it. It's a cartoon. I thought it was a professional voice over artist, no it's you. You're really comfortable getting on stage and talking. But basically in that video that you guys can see in the top left of your screen, it's Russell, through this voice over and cartoon explaining, “Look, you guys were around in the early days of Facebook, you told your friends, here's how many friends you would have had, for the sake of numbers, let's say you told 7 people and let's say they told 7 people, and that's how things spread. And the same thing happened with Pinterest and all these other sites. Don't you ever wish that instead of making them rich by telling stuff, you made yourself rich? Well here's how Rippln comes in.” and then you created it. And Rippln was what? Russell: So Rippln was actually one of my friend's ideas, and he is a network marketing guy so he's like, “We're building a network marketing program.” And I'd like dabbled in network marketing, never been involved with it. And he came and was like, “Hey, be part of this.” And I was like, “No.” and then he sold us on the whole pitch of the idea, network marketers are really good at selling you on vision, and I was like, “Okay, that sounds awesome.” And then my role was to write the pitch. So I wrote the pitch, did the voice over, did the video, and then we launched it and we had in six weeks, it was like 1.5 million people signed up for Rippln, and I thought it was like, “This is the thing, I'm done.” My down line was like half of the company. And I was like, when this thing goes live, it's going to be amazing. And then the tech side of it, what we're promising people in this video that the main developer ended up dying and he had all the code. So they had to restart building it in the middle of this thing. And it was like thing after thing and by the time it finally got done, everyone had lost interest. It was like 8 months later, and I think the biggest check I got was like $47 for the whole thing. And I was just like, I spent like 6 months of my life. It was like a penny a day. It was horrible. Andrew: I'm just wondering whether I should ask this or not. Russell: Go for it. Andrew: So I stopped asking about religion, but I get the sense that you believe that there's a spiritual element here that keeps you from seeing, my down line is growing, the whole thing is working. Is any of this, does it feel divinely inspired to you? Be honest. Russell: Business or…? Andrew: Business, life, success, things working out, so much so that when you're at your lowest, you feel like there's some divine guidance, some divine hand that says, “Russell, it's going to work out. Russell, I don't know if I got you, but I know you got this. Go do it.” I feel that from you and I… Russell: I 100% believe that. Andrew: You do? Russell: Every bit of it. I believe that God gives us talents and gifts and abilities and then watches what we do with it. And if we do good then he increases our capacity to do more. And if we do good with it, increases our capacity… Andrew: if you earn it? If you do good, if you use what God gives you, then you get more. So you think that that is your duty to do that and if you don't do more, if you don't pick yourself up after Rippln, you've let down God. Do you believe that? Is that it? Or that you haven't lived up to… Russell: Yeah, I don't think I feel that I've let down God, but I definitely feel like I haven't lived up to my potential, you know. But also I feel like a lot of stuff, as I was putting together that document, all the pages, it's interesting because each one of them, looking in hindsight, each built upon the next thing and the next thing. And there's twice we tried to build Clickfunnels and each one was like the next level, and each one was a stepping stone. Like Rippln, if I wouldn't have done Rippln, that was my very first viral video we ever created. I learned how to pitch things and when we did the Clickfunnels initial sales video, because I had done this one, I knew how to do this one. So for me, it's less of like I let down God, as much as like, it's just like the piece, what are you going to do with this? Are you going to do something with it? It doesn't mean it's going to be successful, but it means, if you do well with this, then we're going to increase your capacity for the next step, and the next thing. But we definitely, especially in times at the office, we talk about this a lot. We definitely feel that what we do is a spiritual mission. Andrew: You do? Russell: 100% yeah. I don't think that it's just like, we're lucky. I think the way that the people have come, the partnerships, how it was created is super inspired. Andrew: You know what, a lot of us are selling things that are software, PDF guide, this, that, it's really hard to find the bigger mission in it. You're finding the bigger mission in Funnels. What is that bigger mission? Really, how do you connect with it? Because you're right, if you can find that bigger meaning then the work becomes more meaningful and you're working with become, it's more exciting to work with them, more meaningful to do it. How did you find it in funnels? What is the meaning? Russell: So for us, and I'm thinking about members in my inner circle, so right now as of today I think we had 68,000 members in Clickfunnels, which is the big number we all brag about. But for me, that's 68,000 entrepreneurs, each one has a gift. So I think about, one member I'll mention his name's Chris Wark, he runs chrisbeatcancer.com and Chris was someone who came down with cancer and was given a death sentence, and instead of going through chemo therapy he decided, ‘I'm going to see if I can heal myself.” And he did. Cleared himself of cancer. And then instead of just being like, ‘cool, I'm going to go back into work.' He was like, ‘Man I need to help other people.' So he started a blog and started doing some things, and now he's got this thing where he's helped thousands and thousands of people to naturally cure themselves of cancer. And that's one of our 68,000 people. Andrew: See, you're focusing on him where I think a lot of us would focus on, here's one person who's just a smarmy marketer, and here's who's creating….but you don't. That's not who you are. Look, I see it in your eyes and you're shaking your head. That's not it at all, it's not even a put on. Russell: It's funny because for me it's like, I understand because I get it all the time from people all the time, “Oh he's this slimy marketer.” The first time people meet me, all the time, the first time their introduced, that's a lot of times the first impression. And they get closer and they feel the heart and it's just like, “oh my gosh, I had you wrong.” I get that all the time from people. Andrew: Brian, sorry Ryan and Brad, are either of them here? Would one of you come up here? Yeah, come on up. Because they felt that way, right? Russell: I don't know about them. I know who you're thinking about. Audience member: I think it's Theron. {Crosstalk} Andrew: No, no stay up here, as long as you're here. Theron come on up. Audience member: If it wasn't me, then I'm going to sit back in the seats. Andrew: Are you nervous? Audience member: A little bit. Is there another Ryan and Brad? Russell: Different story, another story. Do you want to come up? Theron had no idea we were bringing him onstage. Andrew: Come on over here. Let's stand in the center so we can get you on camera. Does this help? Russell: Do you want me to introduce Theron real quick? Andrew: Yeah, please. Russell: So Theron is one of the Harmon Brothers, they're the ones who did the viral video for us. Andrew: I heard that you felt that he was a scam. What was the situation and how did you honestly feel? Theron: I don't know that it…well… Russell: Be honest. Theron: I know, I don't think that I felt that Clickfunnels itself was a scam, Russell: Just Russell. Theron: But that it just felt like so many of the ways that the funnels were built and the types of language they were using, it felt like it was that side of the internet. So I became very, well basically we were kind of in a desperate situation, where we had a video that had not performed and not worked out the way we wanted it to work out. Andrew: The video that you created for Russell? Theron: No, another client. Andrew: Another client, okay. Theron: And so our CEO had used Clickfunnels product to help drive, I think it was attendance to a big video event. And so he had some familiarity with the product, so he goes to Russell and at the same time Russell's like, “I'm a big fan of you guys.” So he's coming to us and these things are happening. Yeah, it was almost the same day. So we're thinking like this and we're like, “Well, they seem to really know how to drive traffic, to really know how to drive conversion. And we feellike we know how to drive conversion as well, but for some reason we missed it on this one.” So we're like, “Well, let's do a deal.” Andrew: What do you mean missed it? Okay, go ahead, go through to the end. Theron: We were failing our client. We were failing on our client. We weren't giving them and ROI. So we said, let's do a deal with Russell and we'll have our internal team compete with his team, and we're humble enough to say we're failing our client. We want our client to succeed, let's bring in their team and see if they can make a funnel that can bring down the cost for acquisition, bring up the return on investment for our client, and they were able to do it.  And then we said, what we'll do is we'll write a script, we'll take you through our script writing process, but we don't want to do the video because we don't want to be affiliated with you. Russell: The contract said, “You can't tell anyone ever that the Harmon Brothers wrote the script for you.” Andrew: Wow, because you didn't want to be associated with something that you thought was a little too scammy for… Theron: Yeah, we just didn't want our brand kind of brought down to their brand, which is super arrogant and really wrong headed. And in any case, so we go into this script writing training, and I wasn't following his podcast, I wasn't listening to enough. I mean, read Dotcom Secrets, those kinds of things are like, well, there's some really valuable stuff there, this is really interesting. A nd then as we got to know each other and really start to connect, like you said, heart to heart. And to feel what he's really about, and the types of team, the people that he surrounds himself with, I was like, wow, these are really, really good people. And they have a mission here that they feel, just like we feel that about our own group. And in any case, by the end of that 2 day retreat we're like, all off in private saying, “First of all we like what we've written and second of all, we'd really like to work with these guys and I think we're plenty happy being connected to them and associated with them.” So it's been a ride and a blessing ever since. Russell: We're about to start video number two with them. Andrew: You what? Russell: We're about to start video number two with them right now. Theron: Anyway, we love them. Andrew: Alright, give him a big round, yeah. Thanks. This was pivotal for you guys. Lead Pages, there's an article about how Lead Pages raised $5 million, and you saw that and you thought… Russell: Well, what happened was Todd, so Todd's the cofounder of Clickfunnels, and he was working with us at the time and he would fly to Boise about once a quarter and we'd work on the next project, the new idea. And that morning he woke up and he saw that, and then he forwarded me the article. And he's Atlanta, so it's east coast, so I'm still in bed. And he's got a 4 hour flight to Boise and he's just getting angry, because Todd is, Todd's like a genius. He literally, when he landed in Boise and he saw me and he's like, “We can build Lead Pages tonight. I will clone, I will beat it. We're going to launch this, this week while we're here.” He's that good of a developer. He, I've never seen someone code as fast and as good as him. He's amazing. So he comes in, he's mad because he's like, “This is the stupidest site in the world. We could literally clone this. Let's just do it.” And I'm like, “Yes, let's clone it.” And we're all excited and then he's like, “Do you want me to add any other features while I'm doing it.” And I'm like, ‘Oh, yes. We should do this, and we should do this.” And then the scope creep from the marketer comes, and we ended up spending an entire week in front of a whiteboard mapping out all my dreams, “If we could do this and this and what kind of shopping cart, and we could do upsells, and what if we could actually move things on the page instead of just having it sit there. And what if…” and Todd's just taking notes and everything. And then he's like, “Okay, I think I could do this.” And he told me though, “If I do this, I don't want to do this as an employee. I want to do this as a partner.” And at first I was like, ugh, because I didn't want to do the partnership thing. And then the best decision I've ever made in my life, outside of marrying my wife was saying yes to Todd. Said, “Let's do it.” And then he flew home and built Clickfunnels. Andrew: Wow. And this is after trying software so much. I have screenshots of all the different, it's not even worth going into it, of all the different products you created, there was one about, it was digital repo, right? Russell: That was a good idea. Andrew: Digital Repo, man. What was…. Russell: So I used to sell ebooks and stuff, and people would steal it and email it to their friends and I'd get angry. Andrew: Can I read this? How to protect every type of lowlife and other form of human scum from cheating you from the profits you should be making by hijacking, stealing, and illegally prostituting….your online digital products. Russell: Theron, why did you think we were…..Just kidding. So no, it was this really cool product where you take an ebook and it would protect it, and if somebody gave it to their friend, you could push a button and it would take back access. It was like the coolest thing in the world, we thought. Andrew: And there was software that was going to attach your ad to any other software that was out there. There was software that was going to, what are some of the other ones? It's going to hit me later on. But we're talking about a dozen different pieces of software, a dozen different attempts at software. What's one? I thought somebody remembered one of them. They're just the kind of stuff you'd never think of. There was one that was kind of like Clickfunnels, an early version of Clickfunnels for landing pages. Why did you want to get into software when you were teaching, creating membership sites? What was software, what was drawing you to it? Russell: I think honestly, when I first learned this internet marketing game, the first mentor I had, the first person I saw was a guy name Armand Morin and Armand had all these little software products. Ecover generator, sales letter generator, everything generator, so that's what I kept seeing. I was like, I need to create software because he made software. In fact, I even shifted my major from, I can't remember what it was before, to computer information systems, because I was like, I'm going to learn how to code, because I couldn't afford programmers. And then that's just kind of what I'd seen. And then I was trying to think of ideas for software. And every time I would get stuck, instead of trying to find something to do, I'd be like let me just, let me just hire a guy to go build that, and then I can sell it somebody else as well. So that's kind of how it started. Andrew: And it was a lot of different tools, a lot of different attempts, and then this one was the one that you went with. I think this is an early version of the home page, basically saying, “Coming soon, sign up.” The first one didn't work out. And then you saw someone else on a forum who had a version that was better. What was his name? This is I think Dylan Jones. Russell: Oh you're talking about the editor, yes. Okay, so the story was, Todd built the first version of Clickfunnels and Dylan who became one of our cofounders, I'd been working with Dylan as a designer for about 6 years prior. And he his hands, and we talked about this earlier, he is the best designer I've ever seen in my life, he is amazing. He would, but he's also, this is the pros and cons of Dylan. He, I've talked about this onstage at Funnel Hacking Live, so I have no problem saying this. He would agree. But I would give him a project, and I couldn't hear, he wouldn't respond back to me, and I wouldn't hear from him for 2 or 3 months, and then one day in the middle of the night he messaged me, “Hey, rent's due tomorrow. Do you have any projects for me?” and I'd be so mad at him, and I look back at every project we'd done in the last 3 or 4 months that other designers had done, and I'd just resend him all the lists, just boom, give him 12 sites and I'd go to bed. I'd wake up 5 or 6 hours later and all of them were done, perfectly, amazing, some of the best designs ever, and then he'd send me a bill for whatever, and then I'd send him money and he'd disappear again for like 5 months. And I could never get a hold of him. I'd be like, “I need you to tweak something.” And he was just gone. And that was my pattern for 6 years with him. And then fast forward to when Todd and I were building Clickfunnels, we were at Traffic Conversion and we were up in the hotel room at like 3 in the morning trying to, we were on dribble.com trying to find a UI designer to help us, and we couldn't get a hold of all these people, and all the sudden on Skype Dylan popped in, I saw his thing pop up. I was like, “Todd, Dylan just showed up.” And he's like, “Do you think he needs some money?” I'm like, “I guarantee he needs money.” So I'm like, “Hey man!” And Dylan messaged back. He's like, “Hey.” I'm like, “Do you need some money?” and he's like, “Yeah, you got any projects?” I'm like, “Yes, I do.” I'm like, “We built this cool thing, it's called Clickfunnels, but the UI is horrible and the editor is horrible and there's any way we could hire you for a week to fly to Boise and just do all the UI for every single page of the app?” and he kind of said no at first because, “I'm developing my own website builder. I might have spent 6 years on it, so I can't do it.” Andrew: It was this, he had something that was essentially Clickfunnels, right? Russell: No, no. It was just pages though, so it'd just do pages, there was no funnels. Andrew: Right, closer to Lead Pages. Russell: Lead Pages, but amazing. You could move things around. But he did tell me that, “I'm working on something.” So eventually we got him to come, flew to Boise, spent a week, did all of our UI, and then we went and launched our beta to my list. So we launched the beta, got some signups, and then a week before the launch, launch was supposed to happen, all the affiliates were lined up, everything was supposed to happen. He sends me, I don't know if he sent you the video, but he sends me this little video that's like a 30 second video of him demoing the editor he'd built. And I probably watched that video, I don't know, at least a hundred times. And I was just sick to my stomach because I was like, “I hate Clickfunnels right now. I can't move things on my pages, I can't do anything.” I was just, and I sent it to Todd and then I didn't hear from him for like an hour, and he messaged me back and he's like, “I'm pissed.” I'm like, “Me too.” And I'm like, “What do we do?” and I was like, “We have to have his editor or I don't even want to sell this thing.” And I called Dylan and I'm like, “Would you be willing to sell?” and he's like, “No, I'm selling it and we're going to sell it for $100.” It was like $100 this one time for this editor that designed all the websites. I was like, “Dude, it is worth so much more than that. Please?” and we spent all night going back and forth negotiating. And finally, we came to like, “I will give you this editor if I can be a cofounder and be a partner.” And Todd and I sat there, brainstorming and figured out if we could do it and finally said yes. And then him and Dylan and Todd flew back to Boise and for the next week just sat in a room with a whole bunch of caffeine and figured out how to smush Dylan's editor into Clickfunnels to get the editor to be the editor that you guys know today.

On today’s episode you will hear part 2 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Find out from an employee of Russell’s, Brent, why he stuck with the company through potential bankruptcy and jail time for Russell. Find out who thought Clickfunnels seemed like a scammy company and therefore didn’t want others to know they’d worked with them. And hear how Clickfunnels actually finally came to fruition after many other failed software company attempts. So listen here to hear how Todd and Dylan became cofounders of Clickfunnels and together got the project off the ground. ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope yesterday you enjoyed part one of the Clickfunnels start up story interview at the Dry Bar Comedy Club with Andrew. I love the way he interviews. I hope you’re enjoying it as well. So we are going to dive right into part 2 of 4 from this interview. And again, if you’re liking these interviews please, please, please take a snapshot on your phone, post it on Facebook, Instagram or wherever you do your posting and tag me in it and use hashtag marketing secrets so I can see that you’re talking about it. I’d appreciate it. With that said, we’re going to queue up the theme song, when we come back we’ll start in on part 2 of the interview of the Clickfunnels start up story. Andrew: You know what, I’ve talked to a few of your people because they’re so good, that Dave could really be a leader on his own, start his own company, he’s got his own online reputation, the whole thing. I keep asking him, “Why do you work for Russell? What is it that lets you be second to Russell who’s getting all the attention?” And I’ve got some answers and would you mind coming up here and in a second I’m going to ask you. No, come back here and I’ll just bring you up in a second. Actually, you know what, it looks like you can come pretty fast. I thought that it would be a little bit more, I thought it would be more of a thing to get mics on people. And I realized if Collette can do it…. Okay honestly, dig down deep. Why did you want to stick with him? Brent: Through all that stuff? Andrew: Yeah. Brent: I don’t know. My heart was just racing. As he started telling that story, it just makes me sick to my stomach. As you scroll down and look at all those businesses of, for years, every 30 days it was a new business launch, it was crazy. Always why I stuck with him is, you know, Collette mentioned that spirit. He’s absolutely different than anybody else I’ve ever met in my entire life, a friend…. Andrew: Of what? Give me an example. Let’s be more specific. Back then, not today, he’s got this track record, adoring fans, I asked him to do an interview, everyone wants him on his podcast. Back then when it wasn’t going so well. Give me an example that let you know this is a guy who’s going to figure it out eventually, and I could possibly go down, watch him go to jail, but I believe that it’s going to go up. Brent: Well, at the time when things are crashing, I saw him as the income stopped. And he had started a program that he loves, obviously wrestling, and he brought an Olympic wrestling coach to Boise and he brought all these amazing wrestlers to Boise and he wanted them to be able to train and get to the Olympics, he wanted to help them get there and live their dream. And you know, he was supplementing, at the time the business was paying for these guys to do a little bit of work for us, they weren’t doing very much for us. But I saw him out of his own pocket, be paying for these guys. And I knew how hard he wanted to support them. And there was a day when my wife and I, we were struggling because I just, I was concerned about him financially because he was supplementing and trying to keep this business afloat, and we talked about things and I came into the office one day and I asked if I could talk to him and sat down, and kind of spoke in language that I normally don’t speak in, I might have dropped a bomb or two. It was, I was so concerned I pretty much told him, I can’t keep doing this, I can’t keep watching you every month pulling the money that you saved for your family to try keep jobs for other people. I said, I’ll leave if that helps you. And the fact that he stuck with people, that was the true character of who he is. Andrew: He kept paying your salary, kept sticking with you, and also constantly launching things. Brent: Absolutely. Andrew: That you’ve never seen anyone implement like him. Brent: You know some people call it faith or belief. He has this inherit belief that he can truly change people’s lives. Andrew: That’s it, even when he wasn’t fully in control of his own. Alright thanks. Thanks for, give him a big round of applause, thanks for being up here. I feel like this is the thing that helped get you out of trouble and potentially, and getting out of potential jail. What is this business that you created? Russell: So we, during the time of that and this there was time, probably a year and a half-two years that we were trying all sorts of stuff. And again, marginal success on a lot of them, nothing like….and this was the one, we actually, this is before….I’ve done a lot of webinars and speaking from seminars and stuff like that, but this is right when auto webinars were coming out and Mike Filsaime had just done an auto webinar and a couple of people, and I felt like that was going to be the future thing. So we’re like, what do we do the webinar on? We didn’t know. And we flew out to Ryan Deiss and Perry Belcher’s office for two days and picked their brains, went to Rich Schefren’s office for a day. And then on the flight home, I’m just like sick to my stomach. I couldn’t figure out what’s the thing that we could serve people the most right now. And on the flight home I was like, all the internet marketing stuff we do works for internet marketers, but we’re way better at like local business. Like if a chiropractor implements like two things it works. Or if a dentist does it. But I was like, I don’t want to be the guy going to dentists, but we could be the backbone for that. What if we created an opportunity where people could come in, we train them, and we connect them with the right tools and resources, and then they could go and sell to chiropractors and dentists. And that’s what the idea was. We turned it into an offer called Dotcom Secrets Local, it was a thousand dollar offer at the time. Did the auto webinar for it, and it launched and within 90 days it had done over a million dollars, which covered payroll taxes and then got us out of debt to the point now we could stop and dream again, and believe again and try to figure out what we really wanted to do. Andrew: Dotcom Secrets Local to a million dollars within 90 days. And how did you find the people who were going to sign up for this. A lot of us will have landing pages like this, we’ll have these funnels. How did you get people in this funnel? Russell: And this was pre-Facebook too, so it wasn’t just like go turn Facebook ads on. But you know, one thing that happened over all the years prior to this, I’d met a lot of people and go to a lot of events and get to know everybody. And everyone I met, you know, you meet a lot of people who have lists, they have followings, they have different things like that. I just got to know them really, really well. And in the past I’d promote a lot of their products, they’d promote my products. So we had this one and we did it first to my list, and it did really well. So I then I then called them and I’m like, “Okay, I did this webinar to my list, these are the numbers, it did awesome. Do you want to do it to your list as well?” and they’re like, “Oh sure. Sounds like a great offer.” We did that list and it did good for them too. And we told the next person and then, if you have a webinar, it’s kind of like the speaking circuit, if you’re good at speaking then people will put you all over the place. Same thing, if you have a webinar that converts, then it’s easy to get a lot of people to do it. So as soon as that one worked and it converted well, then people lined up and we kept doing it, doing it, and doing it, and it was really quick to get to that spot pretty quick. Andrew: I went on Facebook recently and I saw webinar slides from Russell Brunson, I went to the landing page, Clickfunnels page and I signed up and I’ll talk about it maybe later, but I bought it and I know other people did. And I’ve seen other people say, “Russell’s webinar technique is the thing that just works.” I’m wondering how did you figure it out? How did you come across this and how did you build it and make it work? Russell: Yeah, so rewind back probably ten years prior to this, when I was first learning this whole business. I went to my very first internet marketing seminar ever, it was Armand Morin’s Big Seminar. Did you ever go to Big Seminar? Anyway, I went to it and I had no idea what to expect. I thought it was going to be like, I showed up with my laptop and I was going to like, I thought we were a bunch of geeks going to do computer stuff. And the first person got onstage and started speaking and at the end of it he sold like a two thousand dollar thing. And I’d never seen this before. I saw people jumping up and running to the back of the room to buy it. And I’m like this little 23 year old kid and I was counting the people in the back of the room, doing the math, you know doing the math and I’m like, that guy made 60 thousand dollars in an hour. And the next guy gets up and does his presentation and I watch this for three days and I was like, I’m super shy and introverted, but that skill is worth learning. If someone can walk on a stage and make 100,000 dollars in an hour, I need to learn how to do that. So I started that. And it was really bad for the first probably 8 or 9 months. I tried to do it. I’d go to places and I just, I couldn’t figure it out. And then I started asking the people who were good because you go there and all the speakers kind of talk and hang out, and I’d watch the ones that always had the people in the back of the room. And I’d ask them questions, I’m like, ‘What did I do wrong? I feel like I’m teaching the best stuff possible.’ And they’re like, ‘That’s the problem, it’s not about teaching, it’s about stories, telling stories and breaking beliefs.” So for about the next two years I was about once a month flying somewhere to speak, and then when I would go I would meet all the speakers and find out what they were doing and I’d watch them and I’d take notes on the different things they were saying and how they were saying it. And then I kept taking my presentation and tweaking it, and tweaking it, and tweaking it. And you know, now 12 years later, I’ve done so many webinars, it kind of worked. The process works now. Andrew: You are a really good story teller and I’ve seen you do that. I’ve seen you do it, and I know you’re going to do it even more. What I’m curious about is the belief system that you were saying, breaking people’s…what was it that you said? Russell: False beliefs. Andrew: Breaking people’s false beliefs. How do you understand what, like as you look at this audience, do you understand what some of our false beliefs are? Russell: If I knew what I was selling I could figure out for sure. Andrew: If you knew what you were selling. Alright we’re selling this belief that entrepreneurship does work. And I know we’re all going to go through a period like some of the ones that you had where things just aren’t’ working, other people aren’t believing in us, almost failure, what is at that point, the belief system that we have to work on? What do you recognize in people here? Russell: So usually there’s three core beliefs that people have. The first is about the opportunity itself right. So like with entrepreneurship, the first belief that people have is could I actually be an entrepreneur? And some people who actually believe that, they’re like, I’m in. And that’s an easy one. But for those who don’t there’s a reason and usually it’s like, they saw a parent that tried to do it. And the parent tried to be an entrepreneur and wasn’t able to and they saw that failure. Or they’d tried it in the past and they failed or whatever it is. So it’s showing them that even if you tried in the past and showed different ways, let me tell you a story. And for me, I could show 800 different failures. But eventually you get better and you get better until eventually you have the thing that actually works. So I tell a story to kind of show that, to make them believe that, oh my gosh maybe I just need to try a couple more times. And then the second level of beliefs is like beliefs about themselves like, I’m sure it works for you, Russell or Andrew but not for me because I’m different. It’s helping them figure out their false beliefs, and if you can break that, then the third one is like, then they always want to blame somebody else. “I could lose lots of weight but my wife buys lots of cupcakes and candy. So I could do it, but because of that I can’t.” So then it’s like figuring out how you break the beliefs of the external people that are going to keep them. Andrew: And how would you know what that is? How would you know who the external influencers are, that your potential customers are worried about? Russell: I think for most of us it’s because the thing that we’re selling is something that, one of our, Nick Barely said “Our mess becomes our message.” For most of us, what we’re selling is the thing we struggled with before. So I think back about me as 12 year old Russell, watching Don Lepre, like what would have kept me back? And I would have been like, I can’t afford classified ads. Like if you showed me how I can, if you could tell me a story of, oh my gosh I could afford classified ads. Now that belief’s gone and now I’m going to go give you money. It’s just kind of remembering back to the state that you were in when you were trying to figure this stuff out as well. Andrew: Who was who I met when we were coming in here that said that they were part of Russell’s mastermind and I asked how much did you pay and he said, “I’m not telling you.” I can’t see who that person was. But I know you got a mastermind, people coming in. I’m wondering how much of it comes from that? working with people directly, seeing them in the group share openly, and then saying, ah, this is what my potential customers are feeling? Russell: 100% At this point especially. People always ask me, “Where do you go, Russell, to learn stuff?” and it’s my mastermind, because I bring, all the people come in and they’re all in different industries and you see that. You see the road blocks that hold people back, but then they also share the stuff that they’re doing and it’s like, that’s 100% now where I get most of my intell. Because people ask me, “Why, you’re a software company, why in the world do you have a mastermind group?” And it’s because the reason why our software is good is because we have the mastermind group, where they’re all crowd sourcing, they’re doing all this stuff and bringing back to us, and then we’re able to make shifts and pivots based on that. Andrew: Somehow we just lost Apple, but that’s okay. It’s back, good. There we go. This is the next thing, Rippln. Russell: I forgot I put that one in there. Andrew: I went back and I watched the YouTube video explaining it. It’s a cartoon. I thought it was a professional voice over artist, no it’s you. You’re really comfortable getting on stage and talking. But basically in that video that you guys can see in the top left of your screen, it’s Russell, through this voice over and cartoon explaining, “Look, you guys were around in the early days of Facebook, you told your friends, here’s how many friends you would have had, for the sake of numbers, let’s say you told 7 people and let’s say they told 7 people, and that’s how things spread. And the same thing happened with Pinterest and all these other sites. Don’t you ever wish that instead of making them rich by telling stuff, you made yourself rich? Well here’s how Rippln comes in.” and then you created it. And Rippln was what? Russell: So Rippln was actually one of my friend’s ideas, and he is a network marketing guy so he’s like, “We’re building a network marketing program.” And I’d like dabbled in network marketing, never been involved with it. And he came and was like, “Hey, be part of this.” And I was like, “No.” and then he sold us on the whole pitch of the idea, network marketers are really good at selling you on vision, and I was like, “Okay, that sounds awesome.” And then my role was to write the pitch. So I wrote the pitch, did the voice over, did the video, and then we launched it and we had in six weeks, it was like 1.5 million people signed up for Rippln, and I thought it was like, “This is the thing, I’m done.” My down line was like half of the company. And I was like, when this thing goes live, it’s going to be amazing. And then the tech side of it, what we’re promising people in this video that the main developer ended up dying and he had all the code. So they had to restart building it in the middle of this thing. And it was like thing after thing and by the time it finally got done, everyone had lost interest. It was like 8 months later, and I think the biggest check I got was like $47 for the whole thing. And I was just like, I spent like 6 months of my life. It was like a penny a day. It was horrible. Andrew: I’m just wondering whether I should ask this or not. Russell: Go for it. Andrew: So I stopped asking about religion, but I get the sense that you believe that there’s a spiritual element here that keeps you from seeing, my down line is growing, the whole thing is working. Is any of this, does it feel divinely inspired to you? Be honest. Russell: Business or…? Andrew: Business, life, success, things working out, so much so that when you’re at your lowest, you feel like there’s some divine guidance, some divine hand that says, “Russell, it’s going to work out. Russell, I don’t know if I got you, but I know you got this. Go do it.” I feel that from you and I… Russell: I 100% believe that. Andrew: You do? Russell: Every bit of it. I believe that God gives us talents and gifts and abilities and then watches what we do with it. And if we do good then he increases our capacity to do more. And if we do good with it, increases our capacity… Andrew: if you earn it? If you do good, if you use what God gives you, then you get more. So you think that that is your duty to do that and if you don’t do more, if you don’t pick yourself up after Rippln, you’ve let down God. Do you believe that? Is that it? Or that you haven’t lived up to… Russell: Yeah, I don’t think I feel that I’ve let down God, but I definitely feel like I haven’t lived up to my potential, you know. But also I feel like a lot of stuff, as I was putting together that document, all the pages, it’s interesting because each one of them, looking in hindsight, each built upon the next thing and the next thing. And there’s twice we tried to build Clickfunnels and each one was like the next level, and each one was a stepping stone. Like Rippln, if I wouldn’t have done Rippln, that was my very first viral video we ever created. I learned how to pitch things and when we did the Clickfunnels initial sales video, because I had done this one, I knew how to do this one. So for me, it’s less of like I let down God, as much as like, it’s just like the piece, what are you going to do with this? Are you going to do something with it? It doesn’t mean it’s going to be successful, but it means, if you do well with this, then we’re going to increase your capacity for the next step, and the next thing. But we definitely, especially in times at the office, we talk about this a lot. We definitely feel that what we do is a spiritual mission. Andrew: You do? Russell: 100% yeah. I don’t think that it’s just like, we’re lucky. I think the way that the people have come, the partnerships, how it was created is super inspired. Andrew: You know what, a lot of us are selling things that are software, PDF guide, this, that, it’s really hard to find the bigger mission in it. You’re finding the bigger mission in Funnels. What is that bigger mission? Really, how do you connect with it? Because you’re right, if you can find that bigger meaning then the work becomes more meaningful and you’re working with become, it’s more exciting to work with them, more meaningful to do it. How did you find it in funnels? What is the meaning? Russell: So for us, and I’m thinking about members in my inner circle, so right now as of today I think we had 68,000 members in Clickfunnels, which is the big number we all brag about. But for me, that’s 68,000 entrepreneurs, each one has a gift. So I think about, one member I’ll mention his name’s Chris Wark, he runs chrisbeatcancer.com and Chris was someone who came down with cancer and was given a death sentence, and instead of going through chemo therapy he decided, ‘I’m going to see if I can heal myself.” And he did. Cleared himself of cancer. And then instead of just being like, ‘cool, I’m going to go back into work.’ He was like, ‘Man I need to help other people.’ So he started a blog and started doing some things, and now he’s got this thing where he’s helped thousands and thousands of people to naturally cure themselves of cancer. And that’s one of our 68,000 people. Andrew: See, you’re focusing on him where I think a lot of us would focus on, here’s one person who’s just a smarmy marketer, and here’s who’s creating….but you don’t. That’s not who you are. Look, I see it in your eyes and you’re shaking your head. That’s not it at all, it’s not even a put on. Russell: It’s funny because for me it’s like, I understand because I get it all the time from people all the time, “Oh he’s this slimy marketer.” The first time people meet me, all the time, the first time their introduced, that’s a lot of times the first impression. And they get closer and they feel the heart and it’s just like, “oh my gosh, I had you wrong.” I get that all the time from people. Andrew: Brian, sorry Ryan and Brad, are either of them here? Would one of you come up here? Yeah, come on up. Because they felt that way, right? Russell: I don’t know about them. I know who you’re thinking about. Audience member: I think it’s Theron. {Crosstalk} Andrew: No, no stay up here, as long as you’re here. Theron come on up. Audience member: If it wasn’t me, then I’m going to sit back in the seats. Andrew: Are you nervous? Audience member: A little bit. Is there another Ryan and Brad? Russell: Different story, another story. Do you want to come up? Theron had no idea we were bringing him onstage. Andrew: Come on over here. Let’s stand in the center so we can get you on camera. Does this help? Russell: Do you want me to introduce Theron real quick? Andrew: Yeah, please. Russell: So Theron is one of the Harmon Brothers, they’re the ones who did the viral video for us. Andrew: I heard that you felt that he was a scam. What was the situation and how did you honestly feel? Theron: I don’t know that it…well… Russell: Be honest. Theron: I know, I don’t think that I felt that Clickfunnels itself was a scam, Russell: Just Russell. Theron: But that it just felt like so many of the ways that the funnels were built and the types of language they were using, it felt like it was that side of the internet. So I became very, well basically we were kind of in a desperate situation, where we had a video that had not performed and not worked out the way we wanted it to work out. Andrew: The video that you created for Russell? Theron: No, another client. Andrew: Another client, okay. Theron: And so our CEO had used Clickfunnels product to help drive, I think it was attendance to a big video event. And so he had some familiarity with the product, so he goes to Russell and at the same time Russell’s like, “I’m a big fan of you guys.” So he’s coming to us and these things are happening. Yeah, it was almost the same day. So we’re thinking like this and we’re like, “Well, they seem to really know how to drive traffic, to really know how to drive conversion. And we feellike we know how to drive conversion as well, but for some reason we missed it on this one.” So we’re like, “Well, let’s do a deal.” Andrew: What do you mean missed it? Okay, go ahead, go through to the end. Theron: We were failing our client. We were failing on our client. We weren’t giving them and ROI. So we said, let’s do a deal with Russell and we’ll have our internal team compete with his team, and we’re humble enough to say we’re failing our client. We want our client to succeed, let’s bring in their team and see if they can make a funnel that can bring down the cost for acquisition, bring up the return on investment for our client, and they were able to do it.  And then we said, what we’ll do is we’ll write a script, we’ll take you through our script writing process, but we don’t want to do the video because we don’t want to be affiliated with you. Russell: The contract said, “You can’t tell anyone ever that the Harmon Brothers wrote the script for you.” Andrew: Wow, because you didn’t want to be associated with something that you thought was a little too scammy for… Theron: Yeah, we just didn’t want our brand kind of brought down to their brand, which is super arrogant and really wrong headed. And in any case, so we go into this script writing training, and I wasn’t following his podcast, I wasn’t listening to enough. I mean, read Dotcom Secrets, those kinds of things are like, well, there’s some really valuable stuff there, this is really interesting. A nd then as we got to know each other and really start to connect, like you said, heart to heart. And to feel what he’s really about, and the types of team, the people that he surrounds himself with, I was like, wow, these are really, really good people. And they have a mission here that they feel, just like we feel that about our own group. And in any case, by the end of that 2 day retreat we’re like, all off in private saying, “First of all we like what we’ve written and second of all, we’d really like to work with these guys and I think we’re plenty happy being connected to them and associated with them.” So it’s been a ride and a blessing ever since. Russell: We’re about to start video number two with them. Andrew: You what? Russell: We’re about to start video number two with them right now. Theron: Anyway, we love them. Andrew: Alright, give him a big round, yeah. Thanks. This was pivotal for you guys. Lead Pages, there’s an article about how Lead Pages raised $5 million, and you saw that and you thought… Russell: Well, what happened was Todd, so Todd’s the cofounder of Clickfunnels, and he was working with us at the time and he would fly to Boise about once a quarter and we’d work on the next project, the new idea. And that morning he woke up and he saw that, and then he forwarded me the article. And he’s Atlanta, so it’s east coast, so I’m still in bed. And he’s got a 4 hour flight to Boise and he’s just getting angry, because Todd is, Todd’s like a genius. He literally, when he landed in Boise and he saw me and he’s like, “We can build Lead Pages tonight. I will clone, I will beat it. We’re going to launch this, this week while we’re here.” He’s that good of a developer. He, I’ve never seen someone code as fast and as good as him. He’s amazing. So he comes in, he’s mad because he’s like, “This is the stupidest site in the world. We could literally clone this. Let’s just do it.” And I’m like, “Yes, let’s clone it.” And we’re all excited and then he’s like, “Do you want me to add any other features while I’m doing it.” And I’m like, ‘Oh, yes. We should do this, and we should do this.” And then the scope creep from the marketer comes, and we ended up spending an entire week in front of a whiteboard mapping out all my dreams, “If we could do this and this and what kind of shopping cart, and we could do upsells, and what if we could actually move things on the page instead of just having it sit there. And what if…” and Todd’s just taking notes and everything. And then he’s like, “Okay, I think I could do this.” And he told me though, “If I do this, I don’t want to do this as an employee. I want to do this as a partner.” And at first I was like, ugh, because I didn’t want to do the partnership thing. And then the best decision I’ve ever made in my life, outside of marrying my wife was saying yes to Todd. Said, “Let’s do it.” And then he flew home and built Clickfunnels. Andrew: Wow. And this is after trying software so much. I have screenshots of all the different, it’s not even worth going into it, of all the different products you created, there was one about, it was digital repo, right? Russell: That was a good idea. Andrew: Digital Repo, man. What was…. Russell: So I used to sell ebooks and stuff, and people would steal it and email it to their friends and I’d get angry. Andrew: Can I read this? How to protect every type of lowlife and other form of human scum from cheating you from the profits you should be making by hijacking, stealing, and illegally prostituting….your online digital products. Russell: Theron, why did you think we were…..Just kidding. So no, it was this really cool product where you take an ebook and it would protect it, and if somebody gave it to their friend, you could push a button and it would take back access. It was like the coolest thing in the world, we thought. Andrew: And there was software that was going to attach your ad to any other software that was out there. There was software that was going to, what are some of the other ones? It’s going to hit me later on. But we’re talking about a dozen different pieces of software, a dozen different attempts at software. What’s one? I thought somebody remembered one of them. They’re just the kind of stuff you’d never think of. There was one that was kind of like Clickfunnels, an early version of Clickfunnels for landing pages. Why did you want to get into software when you were teaching, creating membership sites? What was software, what was drawing you to it? Russell: I think honestly, when I first learned this internet marketing game, the first mentor I had, the first person I saw was a guy name Armand Morin and Armand had all these little software products. Ecover generator, sales letter generator, everything generator, so that’s what I kept seeing. I was like, I need to create software because he made software. In fact, I even shifted my major from, I can’t remember what it was before, to computer information systems, because I was like, I’m going to learn how to code, because I couldn’t afford programmers. And then that’s just kind of what I’d seen. And then I was trying to think of ideas for software. And every time I would get stuck, instead of trying to find something to do, I’d be like let me just, let me just hire a guy to go build that, and then I can sell it somebody else as well. So that’s kind of how it started. Andrew: And it was a lot of different tools, a lot of different attempts, and then this one was the one that you went with. I think this is an early version of the home page, basically saying, “Coming soon, sign up.” The first one didn’t work out. And then you saw someone else on a forum who had a version that was better. What was his name? This is I think Dylan Jones. Russell: Oh you’re talking about the editor, yes. Okay, so the story was, Todd built the first version of Clickfunnels and Dylan who became one of our cofounders, I’d been working with Dylan as a designer for about 6 years prior. And he his hands, and we talked about this earlier, he is the best designer I’ve ever seen in my life, he is amazing. He would, but he’s also, this is the pros and cons of Dylan. He, I’ve talked about this onstage at Funnel Hacking Live, so I have no problem saying this. He would agree. But I would give him a project, and I couldn’t hear, he wouldn’t respond back to me, and I wouldn’t hear from him for 2 or 3 months, and then one day in the middle of the night he messaged me, “Hey, rent’s due tomorrow. Do you have any projects for me?” and I’d be so mad at him, and I look back at every project we’d done in the last 3 or 4 months that other designers had done, and I’d just resend him all the lists, just boom, give him 12 sites and I’d go to bed. I’d wake up 5 or 6 hours later and all of them were done, perfectly, amazing, some of the best designs ever, and then he’d send me a bill for whatever, and then I’d send him money and he’d disappear again for like 5 months. And I could never get a hold of him. I’d be like, “I need you to tweak something.” And he was just gone. And that was my pattern for 6 years with him. And then fast forward to when Todd and I were building Clickfunnels, we were at Traffic Conversion and we were up in the hotel room at like 3 in the morning trying to, we were on dribble.com trying to find a UI designer to help us, and we couldn’t get a hold of all these people, and all the sudden on Skype Dylan popped in, I saw his thing pop up. I was like, “Todd, Dylan just showed up.” And he’s like, “Do you think he needs some money?” I’m like, “I guarantee he needs money.” So I’m like, “Hey man!” And Dylan messaged back. He’s like, “Hey.” I’m like, “Do you need some money?” and he’s like, “Yeah, you got any projects?” I’m like, “Yes, I do.” I’m like, “We built this cool thing, it’s called Clickfunnels, but the UI is horrible and the editor is horrible and there’s any way we could hire you for a week to fly to Boise and just do all the UI for every single page of the app?” and he kind of said no at first because, “I’m developing my own website builder. I might have spent 6 years on it, so I can’t do it.” Andrew: It was this, he had something that was essentially Clickfunnels, right? Russell: No, no. It was just pages though, so it’d just do pages, there was no funnels. Andrew: Right, closer to Lead Pages. Russell: Lead Pages, but amazing. You could move things around. But he did tell me that, “I’m working on something.” So eventually we got him to come, flew to Boise, spent a week, did all of our UI, and then we went and launched our beta to my list. So we launched the beta, got some signups, and then a week before the launch, launch was supposed to happen, all the affiliates were lined up, everything was supposed to happen. He sends me, I don’t know if he sent you the video, but he sends me this little video that’s like a 30 second video of him demoing the editor he’d built. And I probably watched that video, I don’t know, at least a hundred times. And I was just sick to my stomach because I was like, “I hate Clickfunnels right now. I can’t move things on my pages, I can’t do anything.” I was just, and I sent it to Todd and then I didn’t hear from him for like an hour, and he messaged me back and he’s like, “I’m pissed.” I’m like, “Me too.” And I’m like, “What do we do?” and I was like, “We have to have his editor or I don’t even want to sell this thing.” And I called Dylan and I’m like, “Would you be willing to sell?” and he’s like, “No, I’m selling it and we’re going to sell it for $100.” It was like $100 this one time for this editor that designed all the websites. I was like, “Dude, it is worth so much more than that. Please?” and we spent all night going back and forth negotiating. And finally, we came to like, “I will give you this editor if I can be a cofounder and be a partner.” And Todd and I sat there, brainstorming and figured out if we could do it and finally said yes. And then him and Dylan and Todd flew back to Boise and for the next week just sat in a room with a whole bunch of caffeine and figured out how to smush Dylan’s editor into Clickfunnels to get the editor to be the editor that you guys know today.

The #1 thing that keeps entrepreneurs back from success, that you won’t read about in any business or marketing book. On this episode Russell talks about the power of forgiveness and shares a small portion of a presentation by Chris Wark that encourages you to forgive everyone who has done you wrong. Here are some of the cool things you will hear in this episode: Find out why someone on the initial Rippln startup team has struggled to progress because he needed to forgive. Hear why Chris Wark thinks forgiveness is the key to healing your heart and in turn healing your health. And find out how to get a hold of Chris’ book, so you too can forgive and heal your heart. So listen here to find out why forgiveness of your enemies is so important. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. It’s late night and I’m walking something out to the garbage, it’s raining a little bit out here. And I just want to share something with you guys that probably doesn’t seem like it has a lot to do with marketing, but it has everything to do with you being successful with your marketing and your business. So with that said, let’s queue up the theme song, and we’ll come back and have some fun. Alright everybody, it’s a beautiful night right now, I’m out walking. I had a great day with the kids today, church was amazing, just so many good things. About to get back to the next phase of world domination, we’re like a week and a half away from the 10x event, where my goal is to sell 10 million dollars in a weekend. That just sounds goofy saying that. And then a month later we’ve got Funnel Hacking Live. So a lot of work to do, but I’m super grateful for the opportunities and all the fun stuff that’s happening. It’s interesting, what I wanted to talk to you guys about is a concept, and again you’re not going to think it’s marketing or business related, but I’m going to show you about how vital it is to your success. And that is the concept of forgiveness. And it’s interesting, probably six or seven years ago now, I was involved in a startup that we were trying to launch, and we all had big dreams and aspirations for this thing, some of you probably remember it, it was called Rippln. In fact, if you go back to the beginning of this podcast, there was a time when I was talking about Rippln all the time because it was one of the things. And I thought it was going to be huge, I thought it was going to be our big payday, like all the things I’d been doing for a decade prior had led to that moment. And we built a dream team, and we thought it was going to be the thing, we launched it. And I felt I executed on my parts really well, we ended up getting 1.5-1.6 million people to sign up during the pre-launch, before it went live and then you know, there was supposed to be the big roll out, and money would start flowing. And the roll out, it missed its launch date, and it missed another date, and missed five or six dates, and by the time it did launch, 8 or 9 months later we lost all the energy and momentum and it fizzled away. And I think my check was like $30-40 when all was said and done. It was like six months of my life that I spent on it for like $30. In the process I had used all my favors up, you know, getting people to promote things, and just all sorts of stuff. So when it’s done it’s like kicked in the, what’s the g-rated, kicked in the gut. I don’t, how do we survive from this? And one of the partners in it, the guy who kind of started it was a guy named Brian Underwood, and after that Brian kind of went his way, I went my way and there were other people involved as well. I think there was a core manag…not core management team, but a core marketing team of dudes who got together to launch this thing together. So after that kind of crush, everyone went their own ways and we just kind of went on our own things. And then fast forward now, what is it, 5 maybe 6 years later, and if any of you guys have watched Funnel Hacker TV you probably saw the episode with me and Brian Underwood on his private plane, him and his new company owned four. They launched a company called Prove It, which became the category king of ketones. You know, last year they did, I don’t know the exact numbers but it was close to half a billion dollars in sales. It might have been a little over that. And this is four years into the company. Clickfunnels, last year we passed a hundred million dollars in sales, so I always feel like I did really good until I talk to Brian. I’m like, “Oh, we did one fifth of yours. But my profit margins are higher.” Anyway, that’s always the battle. You know both of us are doing well and successful, and just kind of it is what it is. And I didn’t think too much about it, you know, I never…It was obviously frustrating with the situation, but I didn’t blame him or anybody, it was just kind of like, whatever, and went on and built Clickfunnels, luckily. The next thing happened. And I watched as some of these other people who were involved in that project, went out and started doing different things with different varying levels of success. And what’s interesting is, I can’t tell the details right now, we’re in talks of an acquisition of a really big company, I’m really excited about. And Brian may potentially be part of that. And I wasn’t there for this conversation, but Dave Woodward from our team, he was talking to Brian and all sorts of stuff, and we’re trying to bring Brian in on the deal. And Brian told Dave, “One of the coolest things about Russell, when the whole Rippln thing went under, he never blamed me, he was never angry.” And he’s like, “By the way, I got a phone call from one of the guys the other day.” And I won’t mention his name, but one of the people, one of the main guys that were part of the whole launch with us. He said that guy texted him like, “I need to talk to you.” And he’s like, “I’m about to jump on a plane.” He’s like, “I gotta talk right now. We have to talk.” And this is like 5 years, 6 years later after Rippln went down. So Brian jumps on the phone really quick and the guy starts talking. He says, “Hey, I just need to forgive you.” He’s like, “What?” He’s like, “I have to forgive you. I’ve been angry at you for the last 5 or 6 years, and the more success you have the more angry I get and I’m just frustrated and angry and upset and I have to forgive you because I can’t move on in my life. I’ve been trying and I can’t. All the business ventures I do, I can’t get past it because I have so much, I’m so angry at you and I need to forgive you. I just need to forgive. So I’m sorry.” Or whatever and kind of forgave. I wasn’t there, so I don’t know the exact conversation, but that was kind of the gist of it. So Brian told Dave like, “Man I’m so, Russell didn’t hold a grudge, moved on and built this huge thing called Clickfunnels.” And you know, he was grateful I had never kind of blamed him or held that against him. And this other person who had, had been literally held back and stuck for the last 5 or 6 years of their career. And now he’s finally asking for forgiveness and hoping that by doing that would give him the ability to continue to start moving forward again. It’s crazy how forgiveness, when you forgive somebody it puts you back into momentum, gets you moving forward, and when you don’t it gets you moving back. Anyway, there’s one amazing thing I want to share. So after I started thinking about this tonight, before I started recording this podcast, I remembered at my last set of inner circle meetings, one of the people that was there, one of the most fascinating people I’ve met, bar none, on this earth, someone I’m just so impressed with, so grateful to have a chance to get to know him and to meet him. His name is Chris Wark, some of you guys know Chris. He runs a blog called ChrisBeatCancer.com, he has a new book that came out recently that everyone should read called Chris Beat Cancer. Go to Amazon and you’ll get it. And even if you don’t have cancer…If you don’t have cancer now, either someone you love or yourself someday is going to have it, probably. I went through his entire course and book just to understand when I meet, when I have people around me with cancer, what do I do? If my kids ever get, my wife gets it, my parents get it, if I get it. A lot of times we worry about cancer when it’s too late, or too far down the road. I was like, I would rather understand it now and figure it out how to prevent things as opposed to trying to figure out the cure after. Anyway, if you read his book, he’s amazing. Go and give him money because it will be so good for you for now, and for the future. Anyway, I digress, so Chris is a 15 year cancer survivor and in his journey of sharing what he’s learned, he’s helped save thousands of other people. Anyway, he was at our meeting and the very first thing he talked about, “you guys want to know how to not get cancer?” And we’re like, “Of course, please tell us what you’ve learned the last 15 years.” And I’m not going to go deep into it, but he talked about how to change your diet, how to exercise and things like that, that are really, really powerful. Things you will read about in the book. The one thing he talked about that was kind of towards the end, he just threw it in, and it was amazing what an emotional impact it had on me, on the people in the room. In fact, at the end of the mastermind, which is a marketing meeting, how do you grow your company, how you impact more people, we always do this thing at the end where everyone gives their biggest takeaway. And like half the room the biggest takeaway was this piece from Chris about forgiveness. And it was so powerful and so amazing. So I wanted to share it with you guys, because I think that it could be potentially what’s holding some of you back. And I think that, while it doesn’t seem like a marketing thing, it is probably one of the most important things. I look at my friend now whose spent 5 ½ - 6 years holding a grudge and it kept him from moving forward and impacting the people that he’s been called to serve because of that. And it hurts me to know that man, there’s people that you could be touching and changing and effecting, but you might not be, because of this. So I’m hoping this podcast will get you in the right state. And I hope that Chris’ message here will have a huge impact on you. So with that said, I’m just going to cut to that clip from the meeting, where Chris is talking about forgiveness. “The big, big thing you can do, one of the best gifts you can give yourself in terms of stress reduction… When I turn this way I get really loud. …is forgiveness. Okay, forgiveness. Forgiveness will heal your heart, your emotions, it will reduce your stress and there’s two things that you need to understand about forgiveness. One is it’s not a feeling. It’s not a feeling, it’s a choice. People will lie to you, they’ll cheat you, they’ll take your passport and credit card information and run off into Asia to never be found again. “People will hurt your feelings, they will lie to you, they will abuse you. It’s going to happen and it has happened to many people in this room. And if you don’t forgive them, you’re basically carrying that poison around. And it’s slowly poisoning you and it will produce a sick body. A sick heart will produce a sick body. And the only way to heal your heart is forgiveness. “And a lot of us are self medicating because we’re carrying pain and we haven’t forgiven someone who’s hurt us in life. So when I say stress leads to most disease it’s because that bitterness, that resentment, that unforgiveness makes us unhappy. What do we do to compensate for that? We drink, we do drugs, we become workaholics, we become sex addicts, we become either pharmaceutical or illegal drug addicts. All of those habits destroy your health. “So I just want to encourage everyone here today, some of you are probably thinking about somebody in your life right now that you’re still kind of pissed at, right? That’s hurt you? So I just want to kind of encourage you to give them to God. Just be like, “you know what, I’m choosing to forgive them. I don’t feel like it, I’m still mad but I’m making this decision. They’re all yours.” Right, “I’m letting it go. They’re all yours. You can deal with them. I’m not going to hold it against them anymore.” That’s what forgiveness is, it’s a choice. It’s not a feeling. But what happens when you make a choice, your feelings change. That’s when God heals your heart. “So forgiveness is so huge. It’s so huge. It won’t make you any money, but it will heal your heart and help you stay in a state of wellness, which is super important. So just whoever it is, so what I did in the cancer process is full circle. As I was learning this and I realized, whoa, stress and bitterness and unforgiveness is a root cause of cancer, I was like, “I gotta forgive everybody who’s ever hurt me.” So I just made a decision to just go through my life and think through my life and every time I would get in a quiet place, or in prayer or meditation, I would just dig up all the people in my life who had hurt me, and just one by one, I just forgive them by name and give them to God. And just pray the way I just said, “They’re all yours. I’m not going to hold it against them anymore. I’m making this decision for life. I forgive them.” “And then I would say, “I ask you to bless them too.” When you ask God to bless people who have hurt you, something really happens in your heart and that changes everything. And he knows you don’t want him to, right. He knows you want like the lightning bolt. He knows it, but he’ll honor the request. When you’re like, “God, I don’t want them to be blessed, but I’m asking you to bless them anyway.” That’s a very powerful thing you can do. So forgive and pray for your enemies, that’s what Jesus said, so you know, I think he had some pretty good life advice. “So this stuff works, I promise you it’s so powerful. I mean it changed my life. I see it changing people’s lives left and right. It’s like the weight’s lifted off of you when you forgive people. And be quick to forgive. That’s the other one, because we’re all going to get screwed over in the future. People are going to let us down, insult us, embarrass us, whatever. Just be quick to forgive, just be like, “I’m letting it go. I’m not going to hold onto it. God bless them. Moving on.” Be quick to forgive.” Okay, I don’t know about you, but isn’t that amazing? I just, once again, Chris is one of the most amazing people and I highly recommend all you guys go buy the book and just read it for yourself, read it for a loved one, read it because it’s worth it, it’s worth understanding. Anyway, with that said, I just wanted to come out tonight and record that before I went to bed. Hopefully it will help some of you guys in your journey. It re-reminded me, I’m going to do what Chris said, I’m going to get a list of people, I’m going to start trying to consciously do this more in my own life because I’m sure there’s things that are holding me back as well. With that said, you guys, appreciate you all. Have an amazing night. If you got any value from this episode, do a couple of things. Number one, go buy Chris’ book, buy one for yourself, buy one for someone you love, buy it for your family, your parents, your kids, go do that. I don’t get anything for it, but it’s worth it. And then number two, if you do like this as well, screen shot the podcast app you’re using right now and go and post it on Facebook or Instagram, tag me, and then do hash tag Marketing Secrets, I’d love to see it. With that said, I will talk to you guys soon. Bye everybody.

If you master this, your army will be amazing. On today’s episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it’s important to lift others up and create an army of heroes. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast, I’ve got a really special episode for you guys today. Alright everybody, I’m heading to the office a little later today, and it’s funny as I’m leaving the office, there’s this guy that works on our yard all the time, his name is Eric and he is awesome. And it’s so funny because every time I see him I’m like, “How you doing?” and he’s like, “I’m working. What are you doing?” He always teases me because he’s out there sweating like crazy and I’m like, “I gotta go to work so I can pay for you dude, you are expensive.” Him and his whole crew. So it’s kind of funny. So today I saw him a second ago and he’s like, “Where are you going?” and I’m like, “I gotta go pay for you guys. I gotta make some money.” So it’s always funny how the more money you’re able to make, the more jobs you create. We got a whole team of people at our house right now doing stuff, working on stuff. So don’t forget that. The more you do, the more jobs you’re able to create. Alright, onto the lesson for today. I have a friend, and it’s not someone I knew really well. Back in the day, in fact, back at the beginning of this podcast you may remember I talked about a company we were building called Rippln that we were able to get 1.5-1.6 million followers in six weeks, and the whole thing collapsed because….well, I won’t go into that, but it’s all gone, disappeared and that was really sad. But one of the guys I met when I was there during the process, his name was Mark Hoverson and Mark was a really, really good dude. I really enjoyed him, I liked him. I had a couple of intimate moments with him where I had a chance to see him working with younger people who were coming up new in the industry and just saw how he treated them and helped them and supported them. I just always had a lot of respect for the guy. I found out about a year ago, I didn’t know this at the time, but he had come down with a type of pancreatic cancer, the same type of cancer that Steve Jobs passed away from. I guess it’s super rare and people don’t live through it. And I think he was supposed to, I don’t remember the whole story, but he was supposed to be given four or five months to live and he ended up living for almost five years afterwards. And part of it was he thought, he said, “I’m not going to tell people I have cancer, I’m just going to live my life and live it to the fullest. Then I’m just going to go all out just like that.” And he did and lived an amazing four or five years longer. And this weekend he actually just passed away. You know he’s a guy, if you go back and search his name, you can find cool stuff that he published, videos and he left behind a beautiful wife and amazing kids and it’s just a really sad thing. But what’s been fun is this weekend people have all been posting tributes to him and his life and his legacy and things that he did. One of my friends actually posted an entire video from a presentation he did at his event, so I was watching this morning, and it was just fun to see him in action back in his heyday and see him on stage. A couple of things went through my head, one was how grateful I am that I have a chance to write books and to do videos and things like that, that will extend beyond my death. When I pass away people will still be able to see me on YouTube and through books and I think that’s a big part of it. For all you guys that want to figure out how to live forever, a big part of it is by publishing things that will live beyond you. So that’s kind of one thought, but the second one is even cooler. He said a quote in his speech that was really cool. He said, “If you become a hero maker, your army will be amazing.” He said, “If you become a hero maker, your army will become amazing.” And when he said that I was thinking about it and I was thinking about business and how a lot of times we try to position ourselves as the hero, but the real magic comes when you become a hero maker and you make heroes out of the people that you’re serving, out of your customers and your clients and things like that. And if you do that you’ll have an army of people who love you and support you because you’ve made them heroes. At the speech he was giving, I think JLD John Lee Dumas, Entrepreneur on Fire was the next speaker up and he’s talking about John and he said, “You know this guy is interviewing a new person every single day and he’s putting them on his platform and making them a hero to other people. When you die someday, if you’ve been making other people heroes imagine how people will love you and come back to you and connect with you.” And I thought that was super cool, especially in the context of this weekend. And the other cool thing that Mark then went on to say in his presentation, he said, “What I found, the best way to make money is, I’ve always got my eyes open looking for the stories of people who are using my product or service, or are doing that. I try to take those people and make them the hero. That’s the big secret, that’s the big thing we all have to understand. It’s not you talking about how great you are, or you bragging about how much money you made, or how much weight you lost, those things. It’s becoming a hero maker. Your job as the expert as the person who’s helping and serving, is not to increase your status and your stature, it’s to help other people, and then as you do, to turn those people into heroes.” And when you do that, that’s how your company will grow, how your business will grow. Those are the best hooks, and the angles, and the offers, and the things that will come because you’re doing that. If you look at what we’ve done inside of Clickfunnels, I’ve tried to do that. And this was kind of a wake-up call for me to do it even better. As I try to look at our customers and our success stories and make them the heroes. How many videos have we published telling the stories of our Two Comma Club winners, and my Inner Circle members, all these people that are having success, I make them the hero. And when you think about that, like he said in the quote there, you become the hero maker, your army will become amazing. I look now at what we’ve built with Clickfunnels, it’s been interesting to see that. This army of people who use us, who support us, I think a big part of it is because we made people heroes, we made our customers heroes. And we’ll continue to do that. So for you, I just wanted to kind of bring that to you today. I thought it was a really profound thing that I heard this morning as I was getting ready. I just think it’s cool, become a hero maker. What a cool tagline, what a cool mission. “What do you do?” “I’m a hero maker. I help people with the things I’m good at and then when they have success I make them the hero. I bring them up and tell their story, I bring them on podcasts and on videos and sales letters and all those things. I tell their story. I make them heroes.” And when you do that, you’re following, your army of people will be amazing, they’ll be grateful, they’ll be loyal because you made them heroes. So hopefully there’s some value in that for you guys today. I know for me it really hit home and just looking back on Mark Hoverson’s life and reflecting on the few times I had a chance to interact with him, and now looking at this outpouring of love as he passed on, and just looking at him, he’s someone who did that. He was a hero maker, he brought people up. It wasn’t just about him. When I saw him those times, those intimate moments kind of behind the scenes, I was watching him taking these young kids who were 20 something years old. And I think he was 39 years old when he passed away, so at the time he was probably 34-35 and he was taking these kids that are 10-15 years younger than him and taking them under his wing and helping them and nurturing them and trying to give them success so he can turn them into heroes. And I just think that’s something that’s really profound and it’s something that I hope that when I pass away someday that’s the legacy that I leave behind. So yeah, I thought I’d share that with you guys. I hope that helps you all today in your journey. I appreciate you all, thanks for listening and we’ll talk to you all again soon. Bye everybody.

How each funnel you create can leave a legacy that will live beyond yourself… On this episode Russell does a Facebook live where he talks about the recent launch of the OUR funnel. He gives an update on how it’s doing so far and then talks about the seasons of success, and what you might experience. here are some of the awesome things you will hear in this episode: Why after you make money and have an impact, leaving a legacy should be your next goal. How having a legacy can help with depression. And find out how the ripple effect can mean that you helped save more children’s lives by sharing OUR’s message. So listen here to find out how you can help save children’s lives, and how you too can leave a legacy that will live beyond you. ---Transcript--- Hey, hey everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Tonight I have a really special episode I want to share with you guys. I actually was just in my backyard about to turn off the lights and I decided to do a Facebook Live and it turned out really cool and I wanted to share it with you guys. In the Facebook Live we talked about a bunch of really cool things. We talked about the transition from trying to make money to having an impact and changing people’s lives, over to actually building a legacy and how you can literally build a legacy to live beyond you, beyond your life here on this earth even, through funnels. And I kind of showed an example of the OUR funnel and the goal and mission behind that. I shared a bunch of other really cool things that I think you’ll like as well. So without any further ado, we’re going to queue up the intro music, when we come back, we’re going to be in my backyard and we’re going to hang out during a Facebook Live, talk to you guys here in a second. Hey, hey, what’s up everybody? It’s late night I’m going to wait a few minutes to get some people to jump on here and hang out with me. I am excited, it’s a beautiful night. I’m kind of getting eaten by mosquitoes, not going to lie, hopefully I survive it. I had a really cool week this week. A lot of you guys saw parts of the coolness, and I want to share probably my biggest lesson I think is applicable to all you guys out there. And I want to share it as a friend or a brother or someone who is similar to you. How do I say this correctly? Not someone who’s further down the path, maybe in some things, but not everything. I know that I struggle and there’s a lot things that people are way ahead of me, but I feel like in this whole business and selling thing, I’m a ways down the road from some people. So I’m looking back and there’s something cool I want to share with you guys. Are you guys cool with that? First off, I want to make sure you can all hear me, I’m talking through my headphones which sometimes work, sometimes don’t. If you guys can hear me give me some hearts or some taps or say hi or something like that. Looks like you guys can hear me, sweet. Okay, I’m going to share a message with you guys, it’s interesting. I’ve been doing this entrepreneur game now for like 15+ years, and it’s interesting, all of you guys are at different phases. I remember the different phases. I remember my motivation and things like that, and I remember when I first, my initial motivation was, “I gotta make money. I’m in so much trouble, I need to make money.” How many of you guys has that been your motivation? If it is give me some hearts and some taps and some smiley faces. So that was my first motivation, so I started learning the stuff and started to become obsessed and started learning the game and how you create offers and how you sell stuff and how you create things to sell and all these fun things. So that was kind of the first thing and then eventually I started working and I started, I shifted from that to, “Okay, I’m selling stuff, now I want significance.” I think that happens to a lot of people. We want significance, “See how great I am.” So I became Russell who wanted to be onstage, which that Russell was really annoying. Some of you guys may remember him, I don’t like him very much. But that was my driving force, I want to be onstage and have people see who I was and hear, that was a season of my life, and I eventually realized that that’s kind of dumb and lame and you kind of get over that really quick. And then it was a point where I was like, I wanna, I got lonely, to be honest. I was like, “I want to create jobs and be around people and have this connection with a whole bunch of people.” So that was the next phase, so it’s hiring people and building a team and building a connection and all the sudden all these people around me cared about the thing that I cared about and it was really, really fun there. And that, those who have built a team, there’s ups and downs. I went from 100 employees down to 10 employees, and anyway, that’s a story for another night. Not tonight. But that was the thing for a while, and then later it was like, it really started shifting for me to the art of this whole game right. I spent probably 5 or 6 years where I was obsessed with the art. So those who remember me during that point, we were creating funnels, we were creating Neuracel, our neuropathy supplement, we were creating businesses in fitness and weight loss and couponing, and cold sores, and pornography addiction, just a whole bunch of different businesses. And it was the creative part, that was what drove me, it was the creation of it, which still drives me today. I still love that part. I’m getting eaten by mosquitoes, someone’s noticing that. So that was the next phase for me that I was kind of going through. And then after that, about that time we developed Clickfunnels and we launched that, and at first it was like, I want to make money, and that was this thing. And I kind of went back through all these different phases again, money and then prestige and it’s funny. And then Clickfunnels grew and it grew bigger, and it grew and it just it’s grown to a point that’s beyond what I would have ever dreamt it would be. And it’s so crazy, I still feel like we’re just getting started, which is exciting. But what’s interesting about a little over a year ago I had this realization, this is what I want to share with you guys today because is really the key. So I had this realization that, because we’d launched a product or something and Clickfunnels at that point, back then it was making, I don’t know, $100-150 thousand dollars a day, it was kind of a consistent thing. So every morning I get a message from stripe where it’s like, “Bling, bling.” How much money you make. So over the years, as that number gets bigger and bigger, it’s so exciting. I think it was the point where we made, I think it was like $150 thousand dollars a day, it was probably like a year, year and a half ago. And we created this huge campaign and created this product and all these things and we launched it and it was like, the next day there was a big ping and then it went back to like, “Ping, ping.” The same thing. I was like, “Dang, we did all that work.” And it was like bloop, a little blip in the income thing. So what’s interesting, at least for me, as my income grew to the point where it’s just, the revenues were so high inside Clickfunnels, it’s like I would create these things and put them out there and the income impact was so small that it didn’t even matter. It’s like, we do a big launch and it spikes it for one day and it’s back down to normal. And all the sudden I lost the joy of that. I was just like, “Dang, it’s not even fun to create and sell something, because the reward is not that exciting.” I was like, “What is it?” and about that time, this is funny, is when the Expert Secret book launched, which is a little over a year ago now, I can’t believe it was a year ago. And what’s interesting is when that book launched, and I remember because the Dotcom Secrets book launched two years prior to that. But when the book launched again the little sales thing was like, “Ding.” A little ding of sales, but what was interesting, that was different from the book, there was this impact that lasts. The Dotcom Secrets book, still to this day, we sell tons every single day. There’s this impact, I don’t know, with the creation of a book from me, I’m not selling you guys on books, that’s not my purpose of this message. Well, maybe it is. I think everybody should be writing a book. I think you become more interesting as a human being if you’re like, “I’m writing a book about blah.” Even if it’s going to take you thirty years to write, I don’t care.  But just knowing you’re moving towards something and as you’re learning stuff, you’re creating something you can give to somebody after you pass on, that’s a really powerful legacy building thing. So I love books, but again, that’s a story for another day. But what I realized, the book, selling the book, it had a little ding in sales, but its like the money part didn’t matter, but then the legacy of it was huge. So many people read the Dotcom Secrets book and had this thing, the impact was amazing. Then the Expert Secrets book comes and the impact from that lasted so much longer. And that was the next phase. And I am actually starting book number three next Thursday. But anyway, that’s not what I’m talking about either, but I’m so excited. So book number three, if you guys are excited about book number three give me some hearts and let me know. Okay, but this is what I want to talk about. So a lot of you guys watched over the last week what we launched. We launched Operation Underground Railroad, Operation Toussaint, the online DVD. Some of you guys know the back story, we showed it at Funnel Hacking Live and did over a million dollars in sales, not sales but donations. We raised a million dollars for Operation Underground Railroad, which is enough to save 400 children from sex slavery, which is an amazing thing. Some of you guys saw the videos, I was bawling my eyes out, which was awesome. So that went out there and then it was off, it had a little spike and we changed the world and then it kind of stopped right afterwards, and I had this pull of “You need to get it out there, you need to get it out there.” but I’m like, “I don’t know how to get it out there.” So I’m praying and trying to figure it out, how do you get it out there? How do you make this thing….We spent the time, the energy, all the money on this thing that raised a million dollars and saved 400 kids, but how do we create something that’s going to last beyond me, beyond the event? A million dollars is awesome but that money goes away and then it’s like, what? So this week we spent a ton of time and created this funnel. And the funnel, hopefully you guys have gone through, if not go to ourfilm.org. We’re still testing a bunch of stuff on it, but it’s really cool. So you go there and there’s a 48 hour ticket for you to watch the Operation Toussaint DVD. So you go in there and you got 48 hours to watch it, and then when that expires, there’s 5 other DVD’s in the series, which I hope you guys watch those. Some of those are better than even the original one. Anyway, they’re amazing. You’ll cry, you’ll see Tim Ballard and his wife actually fly to Haiti and pick up their children, which is cool because she’d never actually been to Haiti, or actually physically touch them, and you see them get picked up, you see them at the airport coming home, you see them be introduced to the kids, you will bawl your eyes out. It’s worth watching. But we did that, and if you look at it, and I don’t have the stats off the top of my head, but in the last, I think it’s been 2 ½ …I think we’re on day 3, 2 ½ - 3 days since that went live, and if you look at that a couple of cool things. So what happened is, we built this funnel and there’s traffic going into it, but it’s also like a viral loop, so people are sharing it. So it keeps growing, keeps growing. I’m saying right now, I’m putting $10,000  a month into ads, just to drive into the funnel, I’ve got a bunch of other people that are co-opting with me. So if you want to be a part of that, we’re all just putting in x amount of dollars a month into an advertising fund and we’re just putting money out there to drive traffic into the funnel because it’s going to keep the message out there. My goal is to shine these kind of lights. When these lights are off, the cock roaches can run around. But we shine a light like this on them, they gotta hide. And that’s what I’m doing. We’re making as much noise as humanly possible to try to fix this problem the best we can. So what’s cool about it, we’re 3 days in and I think so far, I don’t have the exact stats, but over 60 thousand dollars have been raised, cash in hand, but I think 350 ish or around there, people have signed up for monthly recurring donations to OUR. What’s crazy is 40% of all of their emissions right now are funded by people who are paying 10, 20, 30 dollars a month. So 300 people, it’s like the equivalent of the recurring donation people staying for a year, it’s like half a million dollars in cash. And we’re 3 days in. Most people only see maybe one or two of the documentaries, they haven’t seen there are 5 and there’s a whole campaign behind it. My goal from now to the next 12 months from the documentary launching is to raise 10 million dollars for OUR, which would save 4000 children from sex slavery, which is exciting. But the best thing is this funnel is done, it’s live, I don’t have to do anything else except tell people about it and share it, and inspire people. I’m going to drive traffic, I’m going to spend my money, I’m going to put it in the back of all my funnels, I’m going to hopefully get all of you guys to commit to putting it in the back of all your funnels. I want all of you guys to make this a part of your mission, all we do is we just share it. There’s nothing complicated or tricky, we just share it and we share it. And what’s amazing is in a year from now hopefully we have 10 million dollars. You know 5 years from now 20, 30, 40 million. 10 years from now, 30 years from now, when I’m dead this funnel will continue to produce money to save children from this horrible thing. When I die it’s going to keep running. And then when my kids die it will keep running. This asset, this tool, this thing we created will live on forever, beyond me, beyond my time here on this planet. That’s what’s amazing, that’s the legacy that you guys are able to create with funnels. I know that everyone’s in a different spot. Some of you guys are at a spot where I was at in the beginning where you’re like, “I just gotta make money, Russell. Someday I’m in on the legacy thing, right now I just gotta make some money.” I totally get it. Don’t stress out. You gotta get yourself out of financial stress before you’re able to go and help other people, I totally understand that. In fact, I believe one of my biggest missions on this earth is to help entrepreneurs take that pressure and that stress off of their backs, because when an entrepreneur has the pressure and stress taken off their back they can actually go out there and create and give and serve, they do, which is why you guys are such amazing human beings. So my goal is to take that pressure off and give you the tools and training, the systems, the motivation, the inspiration, whatever I gotta give you to take pressure off of your back so that you can go out there and you can actually serve the way you do, you will. And that’s what’s amazing. So if you’re in that spot where you’re like, “I gotta get the pressure off.” That’s cool, do that first. I understand, nothing wrong with that. But know that your goal isn’t just to make money. You’ll find out so quickly that money does not bring happiness.  It’s cool, you can buy cool stuff, but it’s hollow if that makes sense. And when you get to that space that’s hollow, a lot of people go into depression, I have friends who are suicidal, there’s a lot of things that happen there. And when it’s like, when you get the money and find out that doesn’t bring happiness, it’s like what’s the next step? The next step is you gotta shift the focus to external, like how do we serve other people? And that’s what’s going to light you guys up, I promise. You’ll see it, you’ll feel it, you’ll experience it and you’ll be like, “Man, this is so much better than…” raising $60,000 in the last 2 days for OUR, raising a million dollars at the event, some of you guys heard the stories. A month before the event we did 3 million dollars at Grant Cardone’s event, at our event we did $12 million in sales for our coaching program. We’re like, “Yeah, that’s awesome.” And we celebrated, then we get to work to serve these audiences, right. But the million dollars to OUR, way more meaningful, way more fulfilling, way more exciting. So this funnel we’ve created now is a legacy thing. I want you guys thinking about that. What’s the legacy that you can create? You’re not just creating funnels to make money, that’s the first step, but then longer term it’s like, how you get the impact. That’s when you start creating stuff that will actually serve people and change their lives. So you go from money, to impact, to legacy. And legacy, that’s the last step in this thing. I can’t wait for you guys to see the Funnel Hacking Live sales video when it comes out. I got the first draft and it’s insane, but what’s cool is at the very end of the sales video, Dan Usher, who is one of our video guys, he was behind the scenes when I was talking to Tony Robbins and he captured this moment, it’s like I don’t know, 5 or 10 seconds long where Tony Robbins said, and I’ll say it wrong, you guys will see it when you see the video. But he basically said, “It’s really cool Russell, what you’re doing.” And Tony’s a big, I think he’s the biggest donor of OUR, but he said, “What you’re doing now is so powerful because you’re giving, which is teaching your entire audience to give.” And he’s like, “That’s why this is so exciting.” And it’s cool. So for you guys, that’s my motivation, that’s exciting. We’re going to create this funnel and we’re going to change a lot of children’s lives, and I’m hoping you guys see that and either push people to our funnel, or do your own funnel, but just know these skills you’re creating, at first it’ll make you money, then it’s going to help you make an impact, then the longest term is a legacy. So think about that, how do I create a funnel that when I’m dead will continue to change this world. That’s amazing, an amazing thought to think through. So for me the OUR one is the first one, and there will be more, I’m trying to pick the battles, the things that I want to have a huge disruptive impact on. It’s funny, there’s, for the Mormon’s who are out there, there’s a quote by Joseph Smith. Joseph Smith was our first prophet, and he said this one time, “Satan considered him a disturber and an annoyer.” And it’s kind of fun, I look at myself, like the OUR thing, I’m trying to become a disturber and an annoyer of evil things on this planet. So OUR is the first thing where it’s like, how do we shine a light on this and become a disturber and an annoyer of the adversary of these evil people that are trying to do this to children? And that’s my thing, I want to be a disturber and an annoyer of bad things, so we can save these amazing people. So that for me, that phrase becoming a disturber and an annoyer is, it gets me pumped up. I hope you guys think about that as well, how can you become a disturber and an annoyer? Pick the charities, pick the things, pick whatever you want to have an impact. If it’s OUR, awesome. If it’s something else, that’s awesome. Pick something though, where you can do so much good and you can become a disturber and an annoyer of the evil things, the bad things. It gets me excited. Anyway, I just wanted to share that because I’m walking out here, I’m turning the lights off, about to go to bed and just reflecting as I’m walking out here on the week and the OUR film and this thing is just going to continue to generate money. I messaged Tim Ballard tonight and I said, I kind of told him basic stats, “$60,000, we got 350 people that are on recurring right now, my goal is to keep putting fuel into this thing and it’s going to continue to fund your missions for the rest of your life and beyond, and it can do that.” And that’s what’s so exciting. So there you go you guys, there’s the legacy for myself. For you guys, I want you to think about that for yourself. Again, first it’s like getting yourself to a spot where you can serve, then it’s figuring out how you can have the biggest impact, and then it’s like, how do you create your legacy. That’s where I’m focusing right now and it’s so much fun. And I want to pull you all up there, I want to get you to that point. Just know that that’s the seasons, that’s what you’re going to be going through in this thing. And the faster you can get to that, the better. Anyway, I appreciate you all. Thanks for listening, crazy we got a hundred people out here, this time of night jumping on to listen to me talk, it still blows my mind that this technology and these kind of things exist. It’s amazing. So I appreciate all of you guys. If you haven’t watched the documentary, go to ourfilm.org. If you have any social media presence, which I know you do because you’re sitting on here right now on Facebook, just go to ourfilm.org, grab that link and go post it on your facebook profile, social media, or instagram. Just share it. It doesn’t take anything, it doesn’t cost anything, but you can have an impact. It’s funny, this is a side story that’s going to have a really cool point though. There was a company I was part of a few years back, some of you guys may remember, it’s called Rippln, and it was this network marketing thing we were trying to build. We launched this thing and it’s crazy, it got 1.5 million people to sign up in 6 weeks.  We did the marketing side right, the problem is the product never came about and we wasted 6 months of my life and made zero, not zero, I made negative lots of dollars. But I learned something cool. So the whole concept of Rippln was what’s your ripple effect look like? You drop a stone in a pond and there’s this ripple effect. What does our ripple effect look like? So we wanted to be able to track that. So that’s what Rippln was, you signed up and then you shared it and you were able to see it. I shared it with ten people and they shared it with ten and they shared it with ten. And you saw this ripple effect. And what was fascinating is that some of the people that had the biggest ripple effect, they did not have a big social media profile or presence or anything, but they shared it with four or five people, and then one of their four or five people shared it with somebody who was an influencer, and that person got 300,000 people to join that person’s ripple. And it always blew my mind, the people who had the biggest ripples were never the people that had the biggest audience, it was always these people who just shared it with five or six people, they were consistently sharing it, and when they did that, there was somebody that they got to that was two or three ripples deep that hit and it blew up. So for some of you guys who are like, “Russell, I don’t have a following. I can’t share this, I don’t know anybody.” You don’t understand, in your ripple effect, the people you are able to touch, it is not far. If you share it with 5 people or 10 people or 20 people and you get them to watch the documentary, I promise those people will have an impact and they’re going to go and they’re going to share it and show to 5, 10, 15, 20 people and it will go like that and there’s going to be someone you hit inside of your network, someone you don’t even know, you don’t even know they exist, but it’s your brother’s cousin that’s going to come watch it and all the sudden, boom, it’s going to explode. And when you look back at that trail, and obviously we’re not going to be able to see that, we’re not tracking that kind of ripple effect, but God will know and you’ll know that man, because you shared it with 10 people, or 20 people, or 30 people there were 20, 30, 50, 100 kids saved. I don’t know about you, but I believe in a heaven and I believe someday I’m going to be with my Heavenly Father, and I believe that there’s going to be, we’re going to be there together and I believe that there’s going to be kids up there that said, “Hey, you don’t know the impact you had on my life. Because of this thing that you did, I was able to be rescued, to be saved, to actually live a great life while I was there on earth.” I don’t care what your beliefs are, but that’s mine. And I know that I want to be up there in heaven with those little kids celebrating and I want, I’m going to be so grateful and so thankful for them, and I’m sure they’ll be thankful for me as well. And the same thing for you. So just realize that, that’s the impact, that’s the kind of thing, that’s the legacy that’s possible because of what we’re doing here you guys. And funnels, you can create a funnel and put it out there, and if you execute correctly it can fuel something forever. And it’s exciting. Anyway, I hope that helps. I hope it gets you guys excited and gives you kind of a path to look forward to. But just know that you guys can do this now, that you can share, that you can start jumping on some of this legacy stuff today and it’ll be cool. I’m getting literally eaten alive. I think I probably got 40 mosquito bites, but that was a sacrifice I made for you guys because I love you and because you’re hanging out with me at this time of night. Anyway, that’s it you guys. I appreciate you all. Again, ourfilm.org, go watch it, share it, have a party at your house. Invite people over and be like, “Okay guys, you gotta watch this video” and bring them over to your house. The biggest thing is bring them to your house and make them go opt-in to the funnel, that way they’ll get all the emails and sequences will help them spread it as well.  But just get them in there, it’ll be awesome. Alright guys, appreciate you all. If you jumped on and missed the beginning, there is some context, sometimes you go on Facebook Lives and you catch the last 2 minutes, you’re like “What in the world are they talking about?” So I’m going to end, feel free to go back to my page and start at the very beginning, watch it, there was a point and I think it was awesome. Alright, appreciate you all, thanks so much for hanging out tonight. Have a great job and great time and we’ll see you guys soon. Bye everybody.

Anne Frank house… Operation Underground Railroad… and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today’s episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode: What Russell’s real motivation was when he said he would speak at Tony Robbins Business Mastery event. Why visiting the Anne Frank house had such an emotional impact on Russell. And how you can save someone in similar circumstances to Anne Frank in the present day. So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I just got back from speaking at a Tony Robbins event and got back from the Anne Frank house in Amsterdam, and I got some really cool stuff to share with you guys. Hey real quick, before I start this episode I just wanted to let you know that for some reason the recording went kind of strange on it, but I thought the content was really good and impactful and important. So instead of just deleting it and not posting it, I thought I would share it with you anyway. For some reason it happened on this episode as well as the next episode. Just letting you know that. I apologize for the bad audio, but I promise you it’s worth it if you listen and get through some of the little audio issues. Thanks so much, I hope you enjoy this episode. Alright, so the last 20-25 however many hours, I have been flying home from an amazing trip, and I was planning on doing a whole bunch of podcasts on the trip but between jet lag and speaking and slides and then traveling and then more jet lag, and then more exciting things, I just never had a chance to sit there on my phone and check in with you guys and share some cool stuff. So I’m home now, I just got back and I’ve been out working out and it’s a beautiful day and I wanted to walk around my track for a little bit and thought, you know what, what better time than now to kind of jump on and kind of share some of my cool thoughts from this trip. So first off, the trip started with me speaking at Tony Robbins’ business mastery event, which is pretty cool. It’s actually, everyone there kept saying, “Is this the first time you’ve spoken at Tony’s event?” And actually no, it’s the second time. The first time I spoke was actually Business Mastery in Fiji probably 7, 8, almost 9 years ago now, dang. I can’t believe it was 9 years ago. It was before Aiden was born, and he’s turning 8 in a couple of weeks. So anyway, we’re out there and spoke at that event and then since then, Tony and I have done some things kind of on and off, but never really connected, he never had me speak at one of his events again. And then the last two Funnel Hacking Live’s Tony spoke at, and actually after the last one he messaged me and asked if I wanted to come and speak at Business Mastery, but the dates didn’t work out, so I had to say no last year. But luckily they offered it to me again this year. And I thought it would be kind of fun to come out there and see these people. And to be completely honest, my real motivation is I just wanted to show off to Tony Robbins. They asked me what I charge to come in and speak, and I think they were shocked to know that my fees were about the same as Tony’s fees, which makes me feel good. I told them basically for me it was $250 grand a day. So we got two days of travel in between so about $750 or so. But I was like, “Or, instead of paying me, I would come and let me sell and I would do it for free. You just gotta cover my flights out there.” and luckily they took door number two, because that’s all I really wanted to do anyway. So I went out there and had a chance to speak and offer Clickfunnels to his audience. He wanted me to speak more on digital marketing, so I had to kind of change the presentation up a little bit, but for the most part, it was similar because it’s the same message people need to know to understand our world, funnel building, funnel hacking, driving traffic, all that kind of stuff. So I customized it for them, but at the end made a very similar offer to what most of you guys have got and invested in the past. Hopefully it’s not too windy out here, I’m going to step out so it doesn’t effect this podcast. Anyway, that was kind of what we did, which was awesome. And sales went great. I think we closed 23% of the room, which typically speaking, in European markets, it’s way harder just because of the culture. People aren’t used to jumping up and running to the back. But I was proud to say that I did get a table rush, which is the first time I’ve ever gotten a table rush in Europe, which was really cool. And I sold 23% of the room. When all was said and done it was somewhere between 750-800 thousand dollars in sales, which was awesome. So that was a good, and again my whole goal was to show off to Tony so that he’ll be like, “Man, you should speak at all our events.” In fact my goal, I’m going to set this out there into the world, my goal is to actually do Funnel Hacks presentation at UPW with 10,000 people in the room because I think that’d be way cooler. But I needed to start here. So that’s kind of what happened and it was fun. I got to see Tony speak, got to see him sell his stuff, and then my thing. And then after that we’re like, let’s go see the Netherlands, see what’s here. So the next morning we went down to Amsterdam, the event was in Rotterdam, that’s where we spoke at, then we went to Amsterdam because we wanted to see that. It’s funny because most people go to Amsterdam for totally different reasons than we do. In fact, I had Julie Stoian and a couple of other people who were just like, “You know, everyone else goes to Amsterdam for the red light district and to get the legal stuff. And you guys go and didn’t do any of that stuff. You guys are such nerds.” I’m like, “I know, it’s the coolest.” So a bunch of Mormon guys down there in Amsterdam trying to experience the city as well as we could. We had a great time, we rented bikes, if you’ve ever been there, it’s insane. A million bikes going crazy, it was nuts. We had such a good time. Anyway, I digress. The coolest part, and this is what I wanted to share with you, we wanted to go to Anne Frank house. Last time I was in Amsterdam I didn’t even, so dumb, I didn’t even realize it was there. And we went on a boat tour, my wife and I and we saw it and we tried to get in and it was sold out. And so this trip, same thing, a month ago we tried to book tickets and apparently we were too late. So they sell out like a month in advance. So we thought maybe we’ll go down there and just bribe someone to let us come in. So we went down there the first day and like, “Hey, we will give you any amount of money to let us come in.” and they’re like, “No.” We’re like, “Come on, there’s got to be some entrepreneur here who wants my money, let me in.” and they’re like, “No, but tonight at 7-9 if there are any open tickets they go online. So go there and you might be able to get some.” So I had Melanie, my assistant here in Boise, we messaged her so she went on. She’s refreshing every 5 seconds trying to get the tickets, and luckily for us she got four tickets. So the next morning we woke up and went to the Anne Frank memorial. And man, there’s just something about places like that. I know the first thing for me, that blew my mind, how it wasn’t that long ago. It was like 70, 80 years ago, something like that this whole experience happened. It was not that long ago. And that was just the first thing. And then as you go into the home and you go into the place where they had the bookshelf you pulled out and it’s a stairway up into the attack and you see this place that she’s imprisoned for two years. And they made it almost to the end, I think like 3 or 4 months before the war ended they got caught and she ended up dying, I believe of Typhoid fever, in one of the concentration camps. But for two years the Lord preserved her in this spot. And during that time inspired her to write her thoughts down. So she’s keeping this journal and writing these things. And as I’m going through this I’m like, “Why…” because I don’ tknow about you, but I don’t believe that God just does random things and it’s like, oh that was weird. I think things are planned and calculated and figured out and I think that he protected her so she could leave this message in this journal, and even protected the journal, the diary in a way that when her father came back later was able to still find it and publish it. You look at just her little story and her little piece. She was 15 years old when she passed away, she wasn’t even, she was 15 or less and this diary has become such a powerful thing for so many people. I looked at a month before we couldn’t even get in because so many want to come and just experience in just a little way what she went through. And what’s crazy, I hadn’t even connected these two things together until I was in the room. The night before we had just launched our new, the new prelaunch for Operation Underground Railroad documentary that we showed at Funnel Hacking Live, so we do this big launch, getting everybody to come register and just share the message, which is just kind of a cool special thing anyway. So we’re doing that the night before, and the next day we’re in the Anne Frank home, and I’m sitting there, and I had this impression while I’m sitting there. I’m like, Anne Frank lived through this slavery. It wasn’t the same type of slavery that these kids are going through, right. It wasn’t sex slavery and it wasn’t some of these other horrible things that are happening to these other kids, but she was in slavery. And God preserved her and preserved this record that she created so that we could read it and understand what it feels like to be in the depths of hell like she was, in hopes that we will feel that and understand it and be humans, be compassionate. And as I’m sitting there, I was like, she was a prisoner, she was in slavery. And as I’m sitting in this room experiencing it and feeling her spirit. I don’t know about you, but I could feel her spirit in this room and you’re just like, realizing that there’s nothing we could do for Anne Frank, but because she went through this thing, because we’re able to feel her spirit, because we’re able to feel what she felt in just a little piece because of her and her diary and these things. It should give us motivation, how do we first off, make sure this doesn’t happen. And second off, how do we relieve other people of this pain? There are other people going through this slavery. And all the sudden it hit me like a ton of bricks and I don’t know why it hadn’t, the two things hadn’t crossed my mind before but it was like, oh my gosh. That’s what’s happening at Operation Underground Railroad. There are these kids in slavery and I think, especially here in America, I think most of us think that slavery ended when Lincoln was president and it was over. But the reality is it didn’t, it hasn’t ended. Tim Ballard and his organization, Operation Underground Railroad they believe there’s 2-3 million children in some type of slavery right now. Either sex slavery, working slaveries for their organs, it’s crazy. Anne Frank was one person. Imagine what you would have done if you could have went and saved Anne Frank. Imagine that feeling, just for a second. You save Anne Frank, what happens to her and her life and her soul? Can you imagine what that would have felt like? What’s crazy now with Operation Underground Railroad, I’m looking, it’s the same thing. We are literally saving these children. We’re saving someone like Anne Frank who doesn’t have a voice, who doesn’t have the ability to fight and do anything. We have this ability where we can with hardly any money at all, liberate these amazing children. And man, just got super emotional for me when I was there. So afterwards we went outside and did a Facebook live. I jumped on and said, “I want everyone to understand this connection between Anne Frank and the slavery she was in, and Operation Underground Railroad and the slavery that millions of children are in and realizing that you have a voice, you have the ability to share this message. Share with other people. Talk about it, share the documentary. Donate money if you’re able to. If not, share this message because you have the ability to save someone, to save a human beings life. Just like an Anne Frank. “If that doesn’t touch you, just go and read her diary. Read it, read her words, read what a little 14, 15 year person who’s experiencing this, what she felt and what she had a chance to go through and realize that you can liberate a captive person just like that.” So that was my big takeaway, the whole weekend was amazing. But I really think that God wanted me there in Amsterdam to feel that, and to experience that because it makes what we’re doing so much more real. So for all of you guys who are listening who haven’t yet, go to ourfilm.org, go and watch the trailer or the documentary so you can understand a little bit about what’s happening. Get on the prelaunch list and then share this message with as many people as you can. If you have a podcast, podcast about it. If you are big on twitter, tweet it. If you’re on Facebook, Instagram, if you have an email. Any means you have to get this message out there, share it. If you knew there was a little girl in Amsterdam hiding in a closet, and you were to share the message you could save her, would you do it? That’s literally what this is. About $2500 saves a child from slavery. So if you’re able to donate $2500 do it. If not share this. Man, you share it with 10, 20 ,30, 50 and each of those people share $10 or $20, that’s enough money to liberate someone who’s in captivity. Your voice does matter. We’re in a day and an age where we have the ability to get messages out, and people, we always think if I lived then, I would have done this and this, and I would have helped them and done all these things. The reality is you are living in that time and you can do something. So the question now is, are you going to? So for all you guys, and I’ve gotten so many messages from so many of you ever since Funnel Hacking Live, “What can I do to help? What can I do to help?”  This is what you can do to help. You share the trailer. Not just with social media, yes do it on social media, but contact your friends and family members, tell them to go watch this thing. Text everyone in your cell phone, say go register for this, watch this. Them watching it. One person watching it could donate a thousand, ten thousand, a hundred thousand dollars. We had, and I’m not allowed to disclose names, we had one person at Funnel Hacking Live who watched the documentary and donated a hundred thousand dollars. Who knew that person would have done that? Who knows what person you share it with might donate $2500, or $5000 or $10 or $20 and save one, two, five, ten, fifty children, and your connection was what made that possible. I just hope this becomes a thing that all you guys see and feel and can be part of. I would put it on the thank you pages of all your funnels. I would put it in your email sequences. Plug it in everywhere because one person seeing this documentary can and will save children’s lives. And if you’re the one that connected them, imagine someday when we’re all dead and this whole story of this earth life wraps up to an end and we’re up in heaven or wherever we’re at, and you’re able to see that child and they’re able to come to you and say, “Man, because you shared this message, my life was better.” That’s what I want you guys to feel. That’s what’s possible. You could have been the one to save Anne Frank. You’re the one who could be saving the next person, but only if you share it. So just because you don’t have money don’t be like, “I can’t help.” No, you can help. You connecting and you sharing and being willing to get this out there, and one person hears the message, who knows how far that could go. And that one person, it’s funny, back in the day if you remember the Rippln project, if you listen to the podcast episode one, you’ll hear me talk about this Rippln thing. But we had Rippln and we launched it and I remember we got 1.5 million people to join this movement in a six week period of time. And what’s crazy, I remember looking at the big trees and the down lines and the ripples and how it all worked, and it was crazy because the people who had the biggest ripples didn’t necessarily recruit the most people, but they recruited the right people into the program. Some people that had these huge followings of 200 thousand people, they only invited ten people, but one of the people they invited, invited somebody else and that person invited 30 thousand people. So you don’t know within your layers of separation, when it’s going to hit the right person who then takes that message and boom, blows it up. So share it with 5, 10, 20 people you know and invite them to share, and invite them to share it and who knows where in this little ripple that you create, who’s going to be the one that hits it and it somehow goes to out to 20 thousand, 30 thousand, 100 thousand people. From your efforts, a hundred thousand dollars is raised, from a hundred thousand dollars being raised, you save 40 children’s lives. That’s the stuff I’m talking about right now. This is something that we can all be part of and we can literally change the course of history. We can change the world for these children. Funnel Hacking Live alone raised a million dollars, that’s 400+ children we were able to save from the captivities of these evil, evil people. So I just wanted to encourage you guys to do that. So if you haven’t yet, go to ourfilm.org, go watch it. If you want to help us promote it, go to ourfilm.org/partners, we also have a page there that has more information how you can share this message. We’ve got banner ads you can use, a whole bunch of other stuff, sample blog posts, sample emails to send out, a bunch of things you can use to help get this message out as well. So this is something worth doing, it doesn’t cost you anything, just a few minutes of your time to share this message, and hopefully you’ll feel the same feelings that I felt when I was in the Anne Frank home, and hopefully you’ll get the spirit of this and be willing to share it with those around you. With that said, thank you guys so much for everything. I appreciate you all, have an amazing day and I’ll talk to you soon.

Day 2 at Funnel Hacking Live focused on how you’re just one funnel away… On today’s episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like: Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc. Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people’s presentations. And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels. So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering day number two of the Funnel Hacking Live event. Hey everyone, so first off, I totally failed you all. I was planning on recording all these while I was at Disney with my kids and my family while it was still top of mind. The problem was that Disney with my kids and my family was insane. We did Disney, day one we went to Magic Kingdom and then day two we did Animal Kingdom, which were both awesome. We also paid for one of those guides that lets you in the front of every line, which was really, really nice. Not going to lie. Then we took a day off, but that day was super, even more hard. We had sick kids, and sun and fever and I got sunburned, it was awesome. Then the next two days we went to the Harry Potter land, did that and it was amazing. Then the next day we flew out and now we’re here. So I’m a little behind but I still want to go through the last three days of Funnel Hacking Live because it was such an amazing experience. So the last episode I talked about day number one, which was we kicked off Funnel Hacking Live and talked about going from 0 to a million, a million to ten and ten to 100. Kaelin talked about building her culture, Natalie talked about vulnerability. Then I did my Conversation Domination presentation, which was showing you how to get your dream clients addictively binge watching you on every platform that you live on. Warning this aggressive approach is only for people who truly believe in their message. That was a kind of fun one. Then we did the Operation Underground Railroad where we raised over a million dollars, I think I told you guys that last episode. If not, spoiler alert, we raised over a million dollars for Operation Underground Railroad, we showed the documentary and it was amazing. So that was day number one. I remember going to bed that night at about midnight. I had been crying all night and it was so emotional and intense and amazing and I was like, how are we supposed to go on for day number two? But the show must go on. So day number two started. Devon did what he always does and brings energy into the room, which was awesome. Then we started with actually, World Teacher Aide, and usually World Teacher Aide we do a big fundraiser for them, but unfortunately we weren’t able to this year because we were doing the project with Operation Underground Railroad, but inside Clickfunnels, a lot of people know this, every time you have a funnel that goes live, which means it gets at least 100 visitors, we donate a dollar towards World Teacher Aide. And we save that up for the entire year and we don’t tell Stu and Amy, we keep it top secret and then at Funnel Hacking Live we give them a big check for that. So this year’s check was $133,000, is that the right number? Over $133,000, so they came on stage, talked about World Teacher Aide. They showed a really cool video about it and we gave them this huge check, which was really cool. And what’s fun is that Stu then took the check, he had to fly home that night, through the airport, through baggage claim, and videoed him taking the check home, which was really, really funny. It was a big ol’ huge check. So that was amazing. After that I did a presentation called Funnel Audibles. I think of all my presentations at this event, that was the one with people I think resonated the most. I was really proud of it. It took us, about six of us 3 ½ - 4 days to gather all the data to be able to show that and create a presentation and everything. I think it gave people hope. Oh my gosh, this is not that hard. I could actually do this. I’m sure someday we’ll make a front end product or a video or a book, I don’t know, something because I think it was that powerful and important. But it was really cool. I saw people taking notes like crazy, taking pictures of everything, gasping. It was really cool. I was proud of it. So the title was, “Funnel Audibles: how to nail it so you can scale it.” I basically talked about how most of my funnels when we first launch them don’t have success. They kind of flopped. I showed a bunch of them like, this is the numbers. And most people, they create the first funnel and then they launch it and it doesn’t make money and they’re like, “Oh, this funnel thing is a scam. Russell is a scam.” And the reality is, no. It’s all legit. You just have to understand it. You have to make audibles. What was cool, my dad was actually in the room, the first Funnel Hacking Live he came to. So I actually had him come up on stage and I shared a story about when I started wrestling my junior year my plan was to win the state championship. My very first match I wrestled this kid named Nick Fresquez, and he had taken 2nd place the year before and he beat me pretty good. I remember I was devastated. I wanted to pout and tell people that wrestling was a scam and the whole thing was…you know what I mean? But my dad filmed the match and my dad was smart enough that that night he’d watch the match over and over and over again and the next morning I woke up and he’s like, “Okay, here’s what we gotta do.” I’m like, “No dad. I’m sad, I’m depressed, I don’t want to.” And he’s like, “No, we have to learn how to beat him.” So we started practicing the moves and how to counter the moves he did against me and all sorts of stuff. And we did that every single day for four months until the state tournament. At the state tournament I actually ended up wrestling Nick Fresquez in the finals. And what’s crazy is I actually ended up beating him with the same move he beat me with. And it was kind of crazy, cool. So I told that story with my dad, which was really cool and then he sat back down. Then I talked about funnels the same way. Most of our funnels don’t work amazing the very first time out the gate. You put them out the gate and then it’s like, you drive traffic to it, you see where all the numbers lie and then you make the audibles, the tweaks, the changes. We walk through what we did and why we did, and the psychology of what we’re looking for in each page. It was really cool. I showed the difference between trip wire funnels versus webinar funnels versus high ticket funnels, the tweaks and the changes that we have based on those, which was really cool. Then I actually had James P. Friel come on stage and he was talking about, he had a funnel called Rose Club for Men that he launched and it completely bombed, it was like negative in the hole. And then he messaged me and I told him to make a couple of tweaks, he made the tweaks and then it blew up and he showed the stats and numbers. It was really, really cool to see. It was these little, tiny tweaks and changes. So that was one of my favorite presentations. I really enjoyed that one, it was awesome. Then after that I had the time to take a break which is nice. I sat in the back green room and I had a chance to watch a whole bunch of our inner circle members share their types of funnels. The first is Dean Holland, he talked about the Ultimate Funnel, which are his free plus shipping funnels. Dean and I have had a fun thing, he’s been in my inner circle now for a couple of years and it’s funny because I’ll do something and he’ll be like, he’ll vox me and be like, “Russell, wait, I just saw that thing you did.” I’m like, “Yeah.” “Whoa, that’s awesome.” And then he’ll do it and try to one up me and be like, “Well, I’m going to try this.” And he does something else and I’ll see it and be like, “Dude, Dean you did that.” And he’s like, “I know.” We go back and forth to keep one upping each other. So his business, his model is pretty simple. He’s got free plus shipping, upsells, and then a thank you page webinar. And that’s kind of similar to what we’re doing nowadays and it’s really cool going back and forth. It’s so simple, so easy. So he showed his ultimate funnel and it was awesome. The way he does his free plus shipping funnels are amazing. Next was Nick Daughterty, I always say his name wrong. Nick Daughterty, did I say that right? Daughterty, boom I got it. Anyway, maybe not. Sorry Nick, I apologize. The gh is silent, anyway, it’s confusing. Anyway, he used to work for a company called The Truth About Cancer and they’ve done a whole bunch of huge documentary funnels. They did a 20 million dollar one on Truth About Cancer, they did The Truth About Vaccines, they did The Truth About Pet Vaccines and a bunch of other ones. So he came and talked about documentary funnels, which was really, really cool, especially since I’m building a documentary funnel right now for Operation Underground Railroad. So it was cool to see that. In fact, if you guys are Funnel University members, I recently funnel hacked the Truth About Cancer funnel, it’s one of the newsletters there. So you can go and see behind the scenes. But he talked about the strategy and how they did it and the psychology and how it worked and why it worked and it was really cool to see the behind the scenes of that. Nick did an amazing job there. After that Jason Fladlien got up and talked about three different webinar funnels that he uses. Evergreen one, NDA ones, Live ones, it was really cool to kind of hear different ways to do webinars that he’s done, which brought to my attention,  he talked about he does an NDA webinar where you have to sign an NDA then you can get on the webinar. It’s a big deal and it causes this intrigue. It reminded me, back in the day with Rippln we did this really cool thing where, it was really cool. To join Rippln you had to sign an NDA to be able to get in and it was a big NDA thing, which was really, really cool. So we got half a million members to join Rippln through this NDA process and it kind of re-sparked my mind about that and got me excited. In fact, you may be seeing a secret NDA thing coming out in the near future, maybe. So that’s exciting. Then we had lunch, after lunch Rachel Peterson came on stage, Rachel’s amazing, she’s like 9 months pregnant. It’s funny, I asked her to speak and at the next inner circle meeting I saw her and she was pregnant, and I was like, oh that’s exciting. Then I was like, “Wait a minute, when’s your due date?” and she’s like, “I’m speaking on your stage, I’m not going to tell you my due date.” So I didn’t know when it was, obviously it was close. But she was up there on stage and she killed it. I think she brought doctors in the audience, just in case she had a baby while she was onstage. Right before I met her, the very first time she went on stage, I gave her a hug and she’s like, “I hope my water breaks on stage.” I was like, “That is the coolest thing ever.” So Rachel got on stage and she talked about the hidden funnel, the relationship funnel, how you build these relationships with your audience. Her story is amazing. Two or three years ago she wrote a blog post about her tiny wedding ring. It was about how she was making money now and a bunch of people asked her when she was going to upgrade her ring and she’s like, “I’m not. This symbolizes my love and my husband and my family.” And it went crazy viral and had like 70 million reads before she got picked up by the Today Show and all these other things. It was just crazy. And then her whole thing, she had this huge flood of insane traffic and it’s like what do you do with all this? And it’s this huge transition to a relationship funnel, bringing them into this relationship with you. That’s the magic and the power and her presentation was awesome. After that, my man who was the most nervous about speaking at Funnel Hacking Live was Dave Lindenbaum. Dave’s amazing, he had this intro-rap that he spent two or three months writing that intro’d him getting on stage. He came out and his energy is so high and he did an amazing job talking about redemption funnels. So what’s a redemption funnel, I don’t want to spoil the surprise, the concept behind it is brilliant. The first time I heard him talk about this I was like, “Dude, your brain thinks in a way that’s different from anyone else I’ve ever met.” So redemption funnel is basically using sites like Groupon and there’s a lot of other ones, but Groupon is a good example. You sell something on Groupon or find other people who are selling things on Groupon and then you give them your product as a bonus. So he sells Kombucha kits, I never say it right. So he’ll go and either sell Kombucha kits through Groupon, or he’ll find other people selling similar things and he’ll give them on their thank you page after the buy a Groupon offer, “hey get a free Kombucha kit.” Which was basically a free plus shipping offer. So people who already bought something on Groupon then come to redeem their free offer, which is a free plus shipping funnel and it brings people into the funnel. And it’s insane because basically you’re getting the top buyers to come and redeem your free plus shipping. But they come because that’s what they bought. The free plus shipping is how they’re redeeming it. Anyway, it was brilliant and insanely good. Dave is a genius. He makes me nervous, with a microphone in his hand. Did he stick to his time? He was a little over, but he did good. We were very nervous about him sticking to his time, but he did awesome. After that Alison Prince got on the stage. Alison didn’t know what Clickfunnels or Funnel Hacking was a year ago. She came all in and she made the Two Comma Club before we got there, and she did it by building an amazing case study first and she did an amazing job telling her story. She is insanely cool. She is in the process now of selling off all her ecommerce businesses because she’s having so much fun teaching people how to do ecommerce stuff. She’s got three or four multimillion dollar ecommerce businesses, but she’s enjoying this part of the process even more. I tell people all the time, ecommerce is awesome, but the info side is so much more rewarding, I think. So she’s doing a lot more coaching now, which is cool. She’s killing it. She had a goal to hit Two Comma Club, before she got on stage, and somehow magically she did it, she crushed it. So Alison was amazing. After that Myron Golden got on stage, and if you haven’t heard Myron speak you should just go and search him on YouTube and listen to his Facebook. I could listen to Myron speak for days and never get tired of him, he’s amazing. So he got up and talked about four levels of value, which were so cool. I’m so grateful he shared that. Then after Myron got off stage, then James Barber, who is the Phantom of the Opera on Broadway, came and sang, which was cool. Not only did he sing, which was amazing, during his singing we had a couple who actually came up on stage, James actually brought the girl up, sat her on the stage and sang to her. Soon to be fiancé, she came on stage and he had her close her eyes, “I’m going to sing to you and I want you to imagine this whole thing.” So she had her eyes closed and while we were doing that, her boyfriend came up on stage, stood behind him, and then when he got done, he turned her around and her boyfriend was there and dropped to a knee and proposed, which was so cool. She said yes luckily for all of us, we were nervous. But she said yes which was cool. That was awesome. Then after that Todd, Ryan and I got on stage and did our Multi-Dimensional Marketing presentation, which was all the new Actionetics MD, which stands for Actionetics Multi-Dimensional, the new features in Actionetics. We showed it all and people went crazy and it was really, really cool. So we showed that off. You guys will hear more about that soon. I’m not going to go deep into that, because I don’t want to ruin the surprise for those who will find out about it here in the future, but for everyone at the event, they got to unlock a whole bunch of cool features and things that they’re all playing with right now. After that, we had Roundtable. So we had, how many Roundtable’s did we have? 48 Two Comma Club members sitting at a table, each at their own table and you could come ask them any questions you want. I had people tell me they would have paid $10,000 alone just for the Roundtable session. Because they’re like, I can talk to this guy and this guy. And it was cool because the coaches who were doing it were like, “I’m really good at this, but if you need traffic you should talk to this guy.” And they’d run to that Roundtable. “Hey that was good, but you should talk to this guy for this part.” And they were running around and everyone got a ton of value. So that was awesome. And that was day number two. Isn’t that crazy? We’re two days in and it’s like we’ve done more in two days than most events do in the entire event. It was amazing. So that’s kind of what day number two was. So day number one the theme was Impact and Income. Day number two the theme was One Funnel Away. So I talked about the Funnel Audibles, we  had people share a whole bunch of different types of funnels from free plus shipping funnels, documentary funnels, webinar funnels, relationship funnels, redemption funnels, what to do before the funnel begins, the four levels of value, then the multi-dimensional follow up funnels. So it was all about funnel strategy, it was all day number two and it was amazing. So the next podcast I will talk about day number three, which was called the Two Comma Club, how to get into the Two Comma Club, how to go from 0 to a million dollars before this time next year. So I’ll talk about that during tomorrow’s podcast. Thanks you guys for listening. Appreciate you all, and we’ll talk to you guys soon. Bye.

Some thoughts I had after staring at a blinking cursor for three hours. On today’s episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode: Why it’s hard for Russell to teach how to find the big idea. Why you need to find the opposite of a pattern in order to find your big hook. And why you should buy your Funnel Hacking Live tickets now if you haven’t already. So listen here to find out how you can figure out your next big idea. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everyone, it’s late at night. I was supposed to go to bed like two hours ago because I have to get up early. But no, my kids decided that even though it was Martin Luther King day and they had no school all day, they didn’t do homework until right now. So I’m up getting them to finish their homework. So anyway, I thought I’d take a quick break while they’re doing their stuff to come talk to you guys because it’s been a little bit and I’ve got something really fun to share with you today. So today I had a chance to go to the office, which is really fun because we just got this flow and this rhythm happening now with the systems and the agency and all this stuff. And it’s just exciting and a lot of fun, so I was really excited to go in there today. And then I have a bunch of tasks I need to do and one of them I’m already working on. The sales, like an explainer video. So explainer videos are like those little cartoon videos that kind of explain what you do in a short period of time. I don’t want to brag, but I’d say I’m probably the best explainer video script writer on planet earth. If not, I’m going to take that credit for myself. Because I wrote Rippln ones that did 1.5 million members in 6 weeks even though the company never went anywhere. I did the Prove It ones that built a half a million dollar company this year alone, in the last three years, off of one video. Obviously there’s a lot of other stuff happening, it’s an amazing team. I’m not taking all the credit, but the explainer video was mine. So proud of that. The Clickfunnels ones have done super good. So I’ve probably done, I don’t know, two dozen explainer videos and I’m just really proud of them and I think they all have turned out good and done amazing things. When you write for them, it’s different. Because you have to write in a way that would be fun to be animated, be interesting, be engaging, all those kind of things. But what’s interesting, I was writing this one, we have a new part of Clickfunnels coming out called Actionetics MD, that’s all I’m going to tell you guys right now. And today I needed to get the video script done so the explainer video guys could start animating and sketching and getting it all done in time for the Funnel Hacking Live Event. Because I’m going to be showing the video there when we release all our new awesomeness that I can’t tell you about right now. But it’s going to be so amazing. My goal is to get all of you guys to start using Actionetics 100% and I think we have, last time I checked 10-12 thousand people who are on the full Etison suite who are getting, who have Actionetics, but there’s still the 40 whatever thousand customers that aren’t using it yet. So it’s like, how do I get everybody to use it because it’s awesome? So the biggest thing was just make it simple, better, easier, more awesome, so that’s what we’re doing a big sprint right now from the dev side, to get it all done and live by Funnel Hacking Live. So those who are at Funnel Hacking Live will get first access to this amazing-ness and everything. So make sure you’re at Funnel Hacking Live, if you’re not you’re missing out because it could be six months or so before we release it to everybody else. So if you want to get the features early, go to funnelhackinglive.com get your tickets before they are all sold out. They should be sold out this month, in fact, we’re doing a big push starting tomorrow. Anyway, I digress, I’m sharing this because I’ve had a lot of people, in fact, I’ve had a lot of companies since then come to me like, “Hey Russell, write me an explainer video, we’ll give you equity, we’ll give you percentages.” Blah, blah, blah. Because that’s kind of what Prove It had done and obviously it worked well for them and for us and for everyone. But I’ve just told people no because I just obviously have a lot happening in my life right now and I don’t have time to really write explainer video scripts for people. But for my own stuff obviously it’s still important. I was like, how do I write this thing? It’s funny because the thought that came through my head before I started writing this was, what is the hook, what is the big idea? Those who were at Funnel Hacking Live last time heard Todd Brown, came and spoke on that. The big idea, the big hook. And as I was sitting there with my blank sheet of paper, the little cursor blinking as I’m trying to figure this out. “What’s the hook? What’s the hook?” I know what the product is, I know the differentiation points, I know it’s exciting, but what’s the hook? You have to have the right hook. And I think, I’m going to talk about Todd Brown for a while because I love Todd. I respect him and I think he’s amazing. I think that what I’ve gotten, I think I’ve done a good job getting our funnel community and our marketing community understanding funnels and things like that. And I think we’ve gotten better at understanding structure of funnels and how and where and front end funnels versus back end funnels, how to do the perfect webinar and all these cool things. But I look at Todd and what he studies and geeks out on, and he hangs out with all the Agora guys and they’re always talking about the big hook and the big idea. What’s that thing that drives the rest of it? And I don’t talk about that a lot publically, probably because it’s not something I can…it’s hard to reverse engineer. It’s like, okay here’s the pattern, here’s how it works. The pattern of the hook is like the opposite of a pattern. Most stuff I teach it’s like, here’s the pattern, where’s the hook? Is like the least pattern-y thing ever. It’s the opposite of the pattern. It’s the pattern interrupt that becomes the hook. So I never talk a lot about it, but when I’m doing my own stuff, I do it. If you watch my webinars, all the stuff that I do, I’m doing it all the time. And I sat there today for probably 2 ½ - 3 hours with a blank sheet of paper with that little blinking cursor, that you just want to, you wish you could delete it but everything’s deleted, that’s all that’s left, that little blinking cursor mocking you the whole time. And my whole thought was, “What’s the big idea? What’s the big idea?” and I was asking in my company, “Okay, we know what Actionetics MD is, what’s the big idea, what’s the big hook? Why should people care?” and it took a while, like I said, 2 ½ - 3 hours before I was like, I got it. And as soon as I got it, in my head the story just flows, because I’m visualizing taking people on a journey and the process and story and how it fits together and how we illustrate this, and those things come fast. But man, that hook is the hardest thing. I’ve had webinars where I’ve spent two days in front of a white board trying to figure out a headline, the hook. What’s the thing that gets somebody into a webinar? And I think that I’ve probably done a disservice inside of the funnel hacker community where I don’t talk enough about that because again, I don’t know how to reverse engineer and teach it. But it is the key. I’m so grateful for Todd Brown talking about that so much. Because he’s the one that talks about it the most. I wish that we talked about it more in the community. Maybe this podcast is kind of the first time of me kind of bringing it out. But I just thinking about that, what’s the big hook? Why should someone care about the thing you’re selling? What is that, what’s the big reason? What’s the big idea that you have? So look at the big campaigns that you’ve seen around you. Every market there’s big things happening. I look at when we launched Clickfunnels, I tried a bunch of different messaging and funnels, but the funnel that worked was a webinar funnel, the process was, I’ve talked about this before, having a webinar and then on the thank you page having a trial. That was the process work, but the hook was this concept of funnel hacking. That was the big idea that got people to be like, “Oh my gosh, I understand it.” That was the big idea that drove Clickfunnels. The thing about that, the markets you’re in, if you guys are in financial markets, look at Agora, what they’ve done. Some of the biggest campaigns are, when Obama ran for a second term, it was called the end of America that was the big idea that drove this huge thing. If you look at recently, there’s probably been 8 thousand crypto offers that have come out, but Agora’s the one that did, I think they did 30 million dollars in their webinar in like a 2 week period of time. But what was the big idea? What was the big hook that they had? They was something there, I studied it. I don’t know if you did, but you should have. If not, it means you’re not listening to funnel hacking. Look at these people who are making insane amounts of money and reverse engineer the campaigns from everything. A lot of people think funnel hacking is just like, “Oh, well they have a landing page and an upsell page, down sell page, and this price point.” That’s the beginning of funnel hacking, but it goes deeper. I don’t know about you but I get every webinar, every video sales letter, everything that I look at I get transcribed so I can read it. What was the hook, why did this work? What was the big idea that they were doing that made this separate? Because man, if there’s 800 crypto webinars, why did one do 30 million and all the rest did, even the big ones did a million. There’s something different here, what’s the big idea that they led with? Look at the weight loss industry, look at Prove It. Why did Prove It blow up? It hit keto at a time that was right. Dave Asprey blow up, because took this, the Atkins diet, it’s not the same, but he took the Atkins diet, and his big idea was this thing of butter in your coffee. Boom, that big idea of putting butter in your coffee. It was just a ketogenic diet, it wasn’t this new thing, but he was like, “Butter in your coffee” Boom, Bulletproof was born. What’s the big idea for your business? I can’t tell you that, I can’t reverse, I can’t doodle something that shows you, here’s how to find your big idea. Maybe I can, I just don’t know how to do it right now. Again, because it’s not a pattern, it ‘s the opposite of a pattern. So look at the pattern, what’s everyone doing in your marketing to explain or to sell your thing? And what’s the opposite of that, how do you break the pattern? Have your big idea so that when someone hears it, it smacks them upside the head and they’re like, “Oh my gosh, that’s brilliant, that’s the thing.” I think my point of this podcast is just to get you guys thinking about that, because that’s what I did today. I sat in front of a blinking cursor for three hours thinking, what could it be? What could it be? You know I looked at all of my competitors, I’m looking at, I’m not going to spoil what Actionetics MD is, but I’m looking at auto-responders and other things like that, and how do they pitch it? Because how everyone else is pitching it is the pattern. Now what’s the opposite of that? How do I make it the opposite, so that it becomes this interesting idea? So I hope that helps. If nothing else, it gets you to sit there in front of a blinking cursor like I had to do today, and just think. What’s my hook? What’s my big idea? Why should people care? Why am I going to invest the time and energy it takes to make this video or this webinar, or this whatever? And why is someone going to take the time and energy to watch it? And why are they going to get excited to run and find their wallet and pull their money out and give it to me? There’s a big idea behind it that drives it and I don’t think most of us are spending enough time doing it, figuring that out. When you get it right, you see you. Gary Halbert said, “One idea properly exploited is worth more than 100 lifetimes of hard work.” And I believe that. I’ve seen that in my own life. I’ve seen it with tons of our member’s lives. One idea, when you exploit it properly is worth 100 lifetimes of hard work.  So what is that idea? That’s what this is, the big idea, the big hook. What is that thing for you? If you listen to Todd Brown, listen to his stuff on the big idea, I think it’s fantastic. He did a whole presentation at last year’s Funnel Hacking Live about it. But just get that in your head spinning. When you’re looking at good advertising and you’re funnel hacking people, what’s their big idea? What’s the big hook? What’s the thing that drives this campaign? Because if you find it and identify it, it will help you figure out your own as well. I hope that helps, I hope that gives you some good ideas and gives you something to think on. That’s all I got. I gotta get these kids’ homework finished so I can go to bed. I gotta be up lifting weights soon. I’m trying to get rid of this double chin before Funnel Hacking Live, which is a pain. I wish you could just sleep it off, that’d be way better. Anyway, I appreciate you guys, have an amazing day and we’ll talk to you soon. Bye.

Your real mission is to gather people and serve them at your highest level. On today's episode Russell talks about having a gathering and how you build one. He shares the kinds of gatherings he already has, and how gathering gatherers can help build your business. Here are some of the cool things in today's episode: The different examples of gatherings you and your people can be a part of. And how what you are doing has an impact on someone else's life, which in turn has an impact on someone else's live and you have the ability to impact many more lives than you originally could. So listen below to find out how to gather and impact more people than you ever thought possible. ---Transcript--- Hey everyone, good morning. This is Russell and I am heading to, not the worst place I can go in the morning. The worst place would be probably the accountants, they're definitely the worst. Number two used to be lawyers, but my lawyer now is super awesome, so that's cool. Number three is the dentist, so I'm heading to the dentist right now, which is not my favorite thing, but it's that time. I got some weird thing on the left side of my mouth when I bite down. It really hurts, so hopefully they can fix that and I hope I don't have any cavities, but I'll let you guys know. But this morning, I woke up and had a coaching session with one of my coaches, Tara Williams, which was really, really cool. She said something that I thought was cool and it got my mind thinking and then more and more cool stuff started happening. But we're talking about the new book, and if I'm being completely honest there's a lot of stress and pressure on me right now. Even though the book's finally done, there's…of course I can't just sell a book you guys. I got all excited and had this idea for this Funnel Hacker Blackbox, which then meant I had a whole bunch of other stuff. And then there's a bunch of….anyway, a lot of stuff going together to make this, I want to make this buying experience when you guys buy the book, the most fun thing ever. I want you to be like, “that was so fun we should buy it again.” That's the goal. So with that we're just making a really cool funnel that would be really cool for you guys to funnel hack and then watch and learn and really hopefully model and use in your world. But we're talking, oh I almost turned left and I'm glad I didn't because there is insane traffic, and I'm already late for the dentist, so that was close. But what we were talking about is gathering. What we do is we're gathering people. So I think about each of your businesses, we talked about this from a list building standpoint, or from getting customers or things like that. Or I'd be putting products and services out there in the world. And you're doing that to gather certain types of people to you. That's the whole point of what we're all doing. We create some amazing things that cause value in the world and in people's lives. They get those things and then they gather to you. Ten year ago those gatherings were like, “Okay, well people are on my email list.” But there was no physical gathering. Then we started doing events and there was kind of a physical gathering of people. Now, I look at facebook groups and it's become kind of like the gathering spot. Most programs have a facebook group. We have that, we have our Funnel Hacker Group, which is all of you all. If you're not in that by the way, you should come. We've got 50,000 people in that now. 50,000, if you go to projectclickfunnels.com it redirects you to our facebook group. Because I couldn't remember how to get people there, so I bought projectclickfunnels.com. But there's 50,000 people gathered there together talking about what we're all talking about. And then there's, for different products we sell, like Inner Circle's got a different group. People are gathered together. We communicate and hang out in this group. So we're gathering. So for each of you guys, that's kind of big piece of this pie. How are you gathering people together so that then when they're together and they're congregated together, you can serve them in the highest way that you are able to. Those are your products and services and training and podcasts, and coaching and blah. Supplements, whatever it is you're selling, that's really the goal. Businesses become less transactional and is now more gathering people and figuring out how to serve them. That mindset shift is pretty big. There's these gatherings and what was kind of cool. We were talking about, with the Expert Secrets book we're gathering. That's, I didn't know this was my goal, but what's interesting, and even with the Funnel Hackers and Clickfunnels and stuff, I am gathering gatherers, which is super cool when you think about it. My goal is to gather all these people together and get them to start mass movements. That's the whole point of the new book. How to build your own movement of people you can change and inspire and help and serve.  So that's my goal, is to gather all the gatherers, which is insanely cool and a huge honor. As I'm just thinking about that as a calling or a mission or whatever you want to call it. It's a pretty cool thing. My job is to serve you guys so that you can gather more people and serve them. And hopefully during this whole process we have a little bit of impact on the world and we change people's lives and we make things better and give people hope and faith in the future and what's possible and make everyone's journey's here on the world a little bit better. It was interesting, I heard someone talk about this before. Tony Robbins at our event was talking about why we all do what we do. He said, “When it all comes down to it. We're doing it for feeling.” I was like, huh. How weird is that? We read books because the feeling, we watch a movie because of the feeling, we hang out with people because of the feeling we get. Feelings is what drives everything. It's the feeling that we're seeking, that we're trying to get. A certain feeling we liked in the past, or that we didn't like, we're trying to stay away from that feeling. And I'm not sure how this whole thing ties together, but when all is said and done, our goal is to gather people together so we can help them to feel good. I know that's simplifying, way over simplifying the whole thing. Or is it? That's kind of the thing. Why do I gather all of you guys together? I'll say guys and gals. Why do I gather you guys together? Obviously there's something I'm excited about and I'm sharing it. And it's a tool and a theology and thought process that helps you be able to share your messages. By me sharing it, I feel better. I feel happy. It makes me, it gets me excited, being able to share these things and seeing the light bulb go off in your heads. But then you gather people and you're not necessarily teaching what I'm teaching. But you're teaching your own thing. Maybe it's weight loss or fitness, I guess weight loss and fitness are similar. But whatever it is that you do, you're gathering people together and selling them products and services that make them feel good.  And that's kind of it. If you really boil it down. Anyway, I thought that was interesting. I just started thinking about that. How do we give people those good feelings? How do we make support better so that people have good feelings when they deal with it? How do make the product better so they have better feelings? It's all about feelings, that's what we're all looking for. That's why people fall in love, that's why they do drugs, on the positive and negative side, they're all looking to get a special feeling or to stay away from a feeling they don't like. Anyway, I thought that was interesting. I don't really know the point of my ramblings today other than I thought it was really cool to kind of look at this as each of us are gatherers. You're gathering people. You're gathering your tribe. You're gathering your people that resonate with you and your message and who you are. And then after you've gathered them, you can serve them, help them and you can try to effect their lives by making them have better feelings. Feeling better about themselves and things around them, about the future and all those things. What's interesting is that when people are happy they treat other people better, it's this huge compounding thing. It's like a ripple, I hate using that because if you guys listened to the podcast back from day one, back when we were working on the project Rippln, but it never went. That was the whole concept. Throw a rock into the middle of a pond, what happens? There's a ripple and it keeps going all the way out to the edge of the pond. And that's kind of what we're doing. We're gathering people together, give them this ripple in their lives and it goes out. It's kind of corny when you say, “We're going to change the world.” But we kind of are. Isn't that cool when you think about it that way? The thing you're doing has an impact and it changes somebody else's life and it changes somebody else's and it kind of ripples out. So anyway, with that said, I just wanted to state that everyone keep on doing what you're doing despite some of the pressure and stress and things that go into it. The ups and downs and failures and successes. All of those things are all wrapped into it. When all is said and done, what's the real purpose? We're gathering our people. Gather your people, they will come to you, the right people. And not everyone's going to come to you or me or anyone, there's people who can't stand me. Especially after some of my fun jokes and stuff recently. There's a lot of people who don't like me. That's cool. I don't mind. It used to bug me, but it's okay now. Because what is important, is my people, the people I am congregating will hear my voice, come to me and listen and I'll be able to have impact and hopefully cause a change and make their lives better. Like I said, my goal is to gather gatherers, and I think what fires me up more than anything is knowing that if I can affect you and help you gather more people, or serve more people at a higher level, if I can affect you and again, I'm not talking to everyone listening to this podcast, I'm talking to you. Yes, you the one listening right now. If I can affect you, to help people and to cause that gathering amongst your people, how cool is that? There's thousands or millions of people that you can affect, that I never could. Because my gifts aren't what yours are. But your gifts are special. And I don't want to, I think I might have bragged them yesterday because I'm so excited about it. But Brandon and Kaelin from Inner Circle, their numbers are insane right now. They're getting 500 people a day joining their program. 500 women a day are coming and they're helping these women look at themselves differently and lose weight and feel better. And usually what happens, I don't know about you, but when I get on a weight loss kick, what do I do? I tell my friends and family and spouse and kids and we all, it's a ripple effect that goes out there. And I can't do what Kaelin does. I can't do what Tara does. I can't do what….I'm trying to think of everyone in my inner circle. All the people we effect in the work, I can't do what you do. But if I can help you gather more people and serve them at a higher level, that's the key. That's my mission. Anyway, I thought that was kind of cool. I hope it helps you think about what you do a little bit.  And understand that that's the goal, gather your people and that could be through building a list, podcasts, groups, whatever it is, you're gathering people together and you're trying to serve them at the highest level possible. That's it, that's the game. When you do that, they're going to feel good. And when they feel good, people around them will feel good and it'll trickle down. Kind of cool. Anyway, I'm getting close to the dentist, but I'm still stuck in a lot of traffic, but I'm going to bounce, cause I am behind on my Voxers and my inner circle members need some responses, dang it. So I'm going to go catch up with them. Appreciate you all and we will talk soon.

Your real mission is to gather people and serve them at your highest level. On today’s episode Russell talks about having a gathering and how you build one. He shares the kinds of gatherings he already has, and how gathering gatherers can help build your business. Here are some of the cool things in today’s episode: The different examples of gatherings you and your people can be a part of. And how what you are doing has an impact on someone else’s life, which in turn has an impact on someone else’s live and you have the ability to impact many more lives than you originally could. So listen below to find out how to gather and impact more people than you ever thought possible. ---Transcript--- Hey everyone, good morning. This is Russell and I am heading to, not the worst place I can go in the morning. The worst place would be probably the accountants, they’re definitely the worst. Number two used to be lawyers, but my lawyer now is super awesome, so that’s cool. Number three is the dentist, so I’m heading to the dentist right now, which is not my favorite thing, but it’s that time. I got some weird thing on the left side of my mouth when I bite down. It really hurts, so hopefully they can fix that and I hope I don’t have any cavities, but I’ll let you guys know. But this morning, I woke up and had a coaching session with one of my coaches, Tara Williams, which was really, really cool. She said something that I thought was cool and it got my mind thinking and then more and more cool stuff started happening. But we’re talking about the new book, and if I’m being completely honest there’s a lot of stress and pressure on me right now. Even though the book’s finally done, there’s…of course I can’t just sell a book you guys. I got all excited and had this idea for this Funnel Hacker Blackbox, which then meant I had a whole bunch of other stuff. And then there’s a bunch of….anyway, a lot of stuff going together to make this, I want to make this buying experience when you guys buy the book, the most fun thing ever. I want you to be like, “that was so fun we should buy it again.” That’s the goal. So with that we’re just making a really cool funnel that would be really cool for you guys to funnel hack and then watch and learn and really hopefully model and use in your world. But we’re talking, oh I almost turned left and I’m glad I didn’t because there is insane traffic, and I’m already late for the dentist, so that was close. But what we were talking about is gathering. What we do is we’re gathering people. So I think about each of your businesses, we talked about this from a list building standpoint, or from getting customers or things like that. Or I’d be putting products and services out there in the world. And you’re doing that to gather certain types of people to you. That’s the whole point of what we’re all doing. We create some amazing things that cause value in the world and in people’s lives. They get those things and then they gather to you. Ten year ago those gatherings were like, “Okay, well people are on my email list.” But there was no physical gathering. Then we started doing events and there was kind of a physical gathering of people. Now, I look at facebook groups and it’s become kind of like the gathering spot. Most programs have a facebook group. We have that, we have our Funnel Hacker Group, which is all of you all. If you’re not in that by the way, you should come. We’ve got 50,000 people in that now. 50,000, if you go to projectclickfunnels.com it redirects you to our facebook group. Because I couldn’t remember how to get people there, so I bought projectclickfunnels.com. But there’s 50,000 people gathered there together talking about what we’re all talking about. And then there’s, for different products we sell, like Inner Circle’s got a different group. People are gathered together. We communicate and hang out in this group. So we’re gathering. So for each of you guys, that’s kind of big piece of this pie. How are you gathering people together so that then when they’re together and they’re congregated together, you can serve them in the highest way that you are able to. Those are your products and services and training and podcasts, and coaching and blah. Supplements, whatever it is you’re selling, that’s really the goal. Businesses become less transactional and is now more gathering people and figuring out how to serve them. That mindset shift is pretty big. There’s these gatherings and what was kind of cool. We were talking about, with the Expert Secrets book we’re gathering. That’s, I didn’t know this was my goal, but what’s interesting, and even with the Funnel Hackers and Clickfunnels and stuff, I am gathering gatherers, which is super cool when you think about it. My goal is to gather all these people together and get them to start mass movements. That’s the whole point of the new book. How to build your own movement of people you can change and inspire and help and serve.  So that’s my goal, is to gather all the gatherers, which is insanely cool and a huge honor. As I’m just thinking about that as a calling or a mission or whatever you want to call it. It’s a pretty cool thing. My job is to serve you guys so that you can gather more people and serve them. And hopefully during this whole process we have a little bit of impact on the world and we change people’s lives and we make things better and give people hope and faith in the future and what’s possible and make everyone’s journey’s here on the world a little bit better. It was interesting, I heard someone talk about this before. Tony Robbins at our event was talking about why we all do what we do. He said, “When it all comes down to it. We’re doing it for feeling.” I was like, huh. How weird is that? We read books because the feeling, we watch a movie because of the feeling, we hang out with people because of the feeling we get. Feelings is what drives everything. It’s the feeling that we’re seeking, that we’re trying to get. A certain feeling we liked in the past, or that we didn’t like, we’re trying to stay away from that feeling. And I’m not sure how this whole thing ties together, but when all is said and done, our goal is to gather people together so we can help them to feel good. I know that’s simplifying, way over simplifying the whole thing. Or is it? That’s kind of the thing. Why do I gather all of you guys together? I’ll say guys and gals. Why do I gather you guys together? Obviously there’s something I’m excited about and I’m sharing it. And it’s a tool and a theology and thought process that helps you be able to share your messages. By me sharing it, I feel better. I feel happy. It makes me, it gets me excited, being able to share these things and seeing the light bulb go off in your heads. But then you gather people and you’re not necessarily teaching what I’m teaching. But you’re teaching your own thing. Maybe it’s weight loss or fitness, I guess weight loss and fitness are similar. But whatever it is that you do, you’re gathering people together and selling them products and services that make them feel good.  And that’s kind of it. If you really boil it down. Anyway, I thought that was interesting. I just started thinking about that. How do we give people those good feelings? How do we make support better so that people have good feelings when they deal with it? How do make the product better so they have better feelings? It’s all about feelings, that’s what we’re all looking for. That’s why people fall in love, that’s why they do drugs, on the positive and negative side, they’re all looking to get a special feeling or to stay away from a feeling they don’t like. Anyway, I thought that was interesting. I don’t really know the point of my ramblings today other than I thought it was really cool to kind of look at this as each of us are gatherers. You’re gathering people. You’re gathering your tribe. You’re gathering your people that resonate with you and your message and who you are. And then after you’ve gathered them, you can serve them, help them and you can try to effect their lives by making them have better feelings. Feeling better about themselves and things around them, about the future and all those things. What’s interesting is that when people are happy they treat other people better, it’s this huge compounding thing. It’s like a ripple, I hate using that because if you guys listened to the podcast back from day one, back when we were working on the project Rippln, but it never went. That was the whole concept. Throw a rock into the middle of a pond, what happens? There’s a ripple and it keeps going all the way out to the edge of the pond. And that’s kind of what we’re doing. We’re gathering people together, give them this ripple in their lives and it goes out. It’s kind of corny when you say, “We’re going to change the world.” But we kind of are. Isn’t that cool when you think about it that way? The thing you’re doing has an impact and it changes somebody else’s life and it changes somebody else’s and it kind of ripples out. So anyway, with that said, I just wanted to state that everyone keep on doing what you’re doing despite some of the pressure and stress and things that go into it. The ups and downs and failures and successes. All of those things are all wrapped into it. When all is said and done, what’s the real purpose? We’re gathering our people. Gather your people, they will come to you, the right people. And not everyone’s going to come to you or me or anyone, there’s people who can’t stand me. Especially after some of my fun jokes and stuff recently. There’s a lot of people who don’t like me. That’s cool. I don’t mind. It used to bug me, but it’s okay now. Because what is important, is my people, the people I am congregating will hear my voice, come to me and listen and I’ll be able to have impact and hopefully cause a change and make their lives better. Like I said, my goal is to gather gatherers, and I think what fires me up more than anything is knowing that if I can affect you and help you gather more people, or serve more people at a higher level, if I can affect you and again, I’m not talking to everyone listening to this podcast, I’m talking to you. Yes, you the one listening right now. If I can affect you, to help people and to cause that gathering amongst your people, how cool is that? There’s thousands or millions of people that you can affect, that I never could. Because my gifts aren’t what yours are. But your gifts are special. And I don’t want to, I think I might have bragged them yesterday because I’m so excited about it. But Brandon and Kaelin from Inner Circle, their numbers are insane right now. They’re getting 500 people a day joining their program. 500 women a day are coming and they’re helping these women look at themselves differently and lose weight and feel better. And usually what happens, I don’t know about you, but when I get on a weight loss kick, what do I do? I tell my friends and family and spouse and kids and we all, it’s a ripple effect that goes out there. And I can’t do what Kaelin does. I can’t do what Tara does. I can’t do what….I’m trying to think of everyone in my inner circle. All the people we effect in the work, I can’t do what you do. But if I can help you gather more people and serve them at a higher level, that’s the key. That’s my mission. Anyway, I thought that was kind of cool. I hope it helps you think about what you do a little bit.  And understand that that’s the goal, gather your people and that could be through building a list, podcasts, groups, whatever it is, you’re gathering people together and you’re trying to serve them at the highest level possible. That’s it, that’s the game. When you do that, they’re going to feel good. And when they feel good, people around them will feel good and it’ll trickle down. Kind of cool. Anyway, I’m getting close to the dentist, but I’m still stuck in a lot of traffic, but I’m going to bounce, cause I am behind on my Voxers and my inner circle members need some responses, dang it. So I’m going to go catch up with them. Appreciate you all and we will talk soon.

What happened at this year's event. On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife).  And what Russell plans on doing differently at next year's Funnel Hacking Live. So listen below for the first half of Russell's thoughts and feelings about Funnel Hacking Live 2017, and don't forget to tune in tomorrow for the conclusion. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to Marketing In Your Car. But today's actually a special episode because first off, I'm not in my car, I'm in the conference room and second off, I got this brand new little microphone that plugs into the bottom of my phone. People have been asking me ever since I started this podcast, “What microphone do you use on your phone?” I always just tell them that Iuse the microphone on my phone, which is true until today. There's this really cool thing, I don't know what brand or style, I have no idea but I'm testing it out. So if it seems to be good, I'll let you guys know. It's so cool, it plugs into the bottom of your iPhone and it's got this big huge thing on it. I'm excited, I'm trying it out. Hopefully this episode goes well enough and I'll let you guys know more about this thing, because it's pretty awesome. So what I wanted to do, I wanted to give a recap of Funnel Hacking Live. I know 1500 of you guys were already there and experienced it and went crazy with us, and for everyone else who wasn't, I wanted to catch you up on what's happening and why it was amazing and why you should be at next year's event. If you missed this one for some insane reason, because there's no logical reason to have missed it, only insane ones. So if you had an insane reason, I want to give you guys some cool behind the scenes of what was happening. So this year's event, this is the third year we've done it. The first year was in Vegas, we had about 600 people come. The second year, last year was in San Diego and we had 1300 people come and it's funny because you have to sign a contract for next year's event before the event, because you have to, because if you're going to sell tickets for the event you have to know,  here's the venue and dates, blah, blah, blah. So last year we're like, let's make it a little bit bigger, let's do 1500 people. And then we ended up selling out three months early. We probably should have done bigger. So next year's event we've got a little bit bigger place. Hoping that we're able to fill it. Just so you guys are fully aware, nothing on Earth stresses me out more than events. Filling events is the hardest sell. You're not just selling, “Hey, you should come to an event.” Because that's an easy sell. The hard sells are all the other sells someone has to make in their mind. “I gotta ask for work off, I gotta talk to my spouse, I gotta fly, pay for flights, pay for hotels.” All these other things, so it's not just a simple sell, I want to….usually when you sell something you create desire and people want it and you sell it. This is harder, even if I create desire for it, you still have to go and close yourself on all the other logistics that are a pain. Event's are scary. In fact, the last time I did an event before Funnel Hacking Live, which I swore I would never do another event after. I think we sold 3 or 400 tickets, and when we got there only…and it was $100 tickets, so I assumed that $100 commitment was enough to get people to show up. I was wrong. We ended up only having 100 that showed up. It was so embarrassing for me. I remember having all these empty seats. I was like, “I will never do another event again.” Then fast forward a couple of years, about the time this podcast was starting, I probably talked about it. There was this new company we were working on called Rippln, and they did their initial kickoff and there was 1200 people, and we ended up getting 1.5 million people to sign up over the 60 days or so. And then there was an event on the backside of it. So I thought there was going to be 30,000 people at this event, I was all excited for it. But at the time, the company hadn't launched the actual thing that we'd built the hype for. There was a huge loss of momentum, at the event we had 1000 tickets sold. I showed up and we were getting ready to open the doors and went in the hallway and there was only about 200 people out there. We were like, “oh crap.” The guy, Brian, who ran the company was like, “Oh crap. Let's pull chairs out.” So we sat there, right before the event and pulled 800 chairs out of the room and then we had this huge empty room and then 200 seats in the front and brought people in and did this event over three days. And it was, for me, I was emotionally scarred. I was like, “I don't know what's happening, but this is not a good sign.” And sure enough the company crashed afterwards. A lot of wasted energy, time and money on my side that never materialized, but learned a lot of good lessons. That's the point, right? So because of those experiences, I had this fear of events. I never wanted to do one. So when the first Funnel Hacking Live, after we launched Clickfunnels, people were saying, people started doing meet ups. I was like, “We should facilitate this.” So we decided to do the first one. We were going to sell 600 seats, and I was so scared, panicking about what if we only sell 100 and we have this room for 600? S o finally we did it. We launched it, and we sold out, I think we sold out 2 weeks early, so it wasn't huge, but we did. We did the event and I remember even the day of the show I had so much fear and anxiety. What if people don't show up? And I remember even before the event started hiding in the back and peaking through and I was like, “Oh good, the seats are full. Thank heavens.” And then I was able to, we did the event and it turned out amazing. And then last year, same thing. We had 1300 seats sold and I remember the night before we have pre-registration, we only had 200 people pre-register.  I was like, “Oh my gosh, nobody's coming. This is it. This is my greatest fear recognized once again.” And I'm freaking out and went out there and the next morning tons of people registered and we ended up having the entire thing filled, all 1300 seats and then we did the event, it was awesome. So this time, I had the same thing. I wasn't quite as, I had two successful events now, I wasn't quite as scared, but I still get nervous. So the event happened and this time we, usually the event's on a weekend, but to get the hotel space we had to do it on a Tuesday, Wednesday and Thursday, so we all flew in Sunday night, which was nice. We all flew in there and had time to just relax. Then Monday, my wife and I got up and went shopping to go buy clothes, and my team was doing everything, my team is amazing. They're stuffing binders and getting things ready and all that kind of stuff. So it was kind of nice, they were taking care of that. I was able to go and spend time with Collette, and just get ready for the event and shop. Just kind of mentally get prepared for this thing. And then that night, we had a big VIP dinner for our Inner Circle Members, as well as our certified partners who have actually finished certification. We had a big dinner with them and it was really, really cool. Now a couple things, this will be one of my themes of this podcast. It's interesting, and I'm going to be vulnerable and let you guys know all my fears and my things in hopes, not that you judge me, “Man, Russell's a wuss.” I want you to be like, “Wow, if Russell can do it, I can do it.” That's more of the goal with this. I love being on stage. I feel comfortable in front of 1500 people talking, and I feel really good there. I get really, really scared one on one or even in groups. So even at our Inner Circle dinner, there's 150 or so people, maybe 200 people, I can't remember, it was kind of a smaller thing, but tons of anxiety being in that room talking to people. Throughout the event people come talk to you one on one, I really struggle. I feel bad. I had my coaching call with Tara Williams this morning and we were kind of talking about this. I was just like, “Man, it's funny how comfortable I feel up in front of the stage and how scared and nervous and awkward I feel one on one.” And I feel bad about it. I think a lot of times, for anyone who did have one on one interactions with me. I apologize if I'm super awkward. I don't know why, I feel nervous. I get really nervous there and I struggle. Which is why I try to hide as much as I can. I try to be out there to take pictures with everyone as well, but it's really, I struggle with that part of it. Anyway, we did the dinner that night, it was really fun. Bart Miller, who is one of our Inner Circle members who's transitioning into becoming a fashion coordinator, he designed all my clothes for the week. And he did the same for Alex Harmosian and a bunch of the Inner Circle members.  So he was there and had me dressing up all nice. So I was nervous because I wasn't comfortable in my clothes, completely. And then in this room with these people that I admire. I wanted to make sure they had such a good experience, it gets you nervous. At least for me. But what's cool, at the end I had a chance to give a quick speech, it was amazing looking out at that room. And I knew most of the people in that room. All the Inner Circle members I know really intimately. I know their businesses, and often times I know their fears, hopes, desires, dreams, passion, all those things. I'm aware of those things, so it's kind of cool to look out there and realize and look at those guys like, “Man, the ripple effect” That's funny, because of Rippln, that was our pitch there, but the ripple effect of these people is amazing. And I kind of talked about that like, how cool it is for me and for us as a company that we get to be a little piece in that journey. For me, it's such an honor. I get a lot of credit for those things and it's like, no it's not me, it's you guys. We provided a tool, some training, but it's you guys taking that leap of faith to go and do it. Because the tools and training is out there for everybody, but most people don't do it, and the reason why is there's so much fear and anxiety and things that happen. Just seeing this room of people who are taking those leaps, it was awesome. That was the first night. We went to bed that night and I could not sleep. I really needed to because I hadn't slept much earlier, and I ended up being up until 2 or 2:30 before I passed out. The next day started and it was insane. We got there and people were packed. Devon Brown, who is the best MC on earth was MC-ing it, getting people's energy, he had everyone dancing and it was so exciting. And then we brought the certified partners on stage so everyone could see, “Here are the people who are certified. Here are the people you could hire if you need help with funnels. And if you want to become certified, you want this to be your career, go ask someone from our team because you could be certified. This could be your new career, just like these guys.” We had most of our Clickfunnels team come on stage, so people could see who was actually behind the event. Then after that, I had a chance to get up and it was cool because these events are always fun for because I get to share what I'm thinking about, I'm geeking out about at the time. And it's usually stuff I've shared in the Inner Circle, I've shared some of on the podcast, but it's never been formally presented. So this is the first time I had a chance to formally present the first section of the new Expert Secrets book, which is creating a mass movement. And it was so much fun to share that and walk through the models and show people that. And I think a lot of, I don't know, I felt like it was for a lot of people, just such a new, exciting thing to see and realize that we're not just selling things. You are creating a movement. What's interesting, one thing that kind of made me sad about the event, I know it frustrated some people, in the initial sales letter we had a little section saying I was going to talk about supplement funnels, and I didn't because of just how things shift as you start growing the event and speakers and some things have to get cut and some things don't. And that was one that got cut. Someone came up to me afterwards and was like, “I came all the way from Australia because I wanted to learn about supplement funnels.” I was like, “Well I'm not specifically talking about supplement funnels, but this stuff is the same. It doesn't matter. We are building the supplement line right now and the difference between the first supplement funnel was all a media based thing where we had a really good funnel and drove traffic. But we didn't build a culture, we didn't build a following and that's why it grew and then it went away. It was kind of over. I was like, “With the new supplement stuff we're doing, this building a mass movement, is the same. All these principals we're talking about are the same. It doesn't matter if you're selling supplements.” I was trying to explain to her and I don't think she believed me and she was frustrated and walked away. This is the key to all business. This is the key to everything you're doing. It doesn't matter what you're selling, this is still the foundation of how you position an offer and how you treat your customers and how you get them to buy over and over and over again. So I was excited to finally share that and it was just so cool. Then we had a break and after that Todd Brown came up. And Todd is, I always say if you look who are the two guys out there in the market teaching funnels the most it's me and Todd. Todd's a lot smarter than me. A lot more analytical I think at stuff and he has a chance to hang out with some amazing marketers. So I love his perspective, he came in and we were talking about the big idea. How do you create the idea behind the marketing campaign's to get people to buy your thing? And it was fun just to see how he breaks things down and how he looks at things. He's definitely different than how I look at things, but I appreciate it so much. The way that he views things, I respect him a lot. And it was awesome having him up there sharing his perspective on that. Because I think a lot of people are getting good at building funnels, but they're missing my first presentation which is creating a mass movement, and the positioning of things, and that kind of stuff. And then Todd is figuring out the big idea. So that was the next cool thing and people loved that. From there we broke to lunch, which I feel like eating is such a waste at these event. We've got two hours we gotta block out for lunch so people can go and eat. But nobody needs that. We need to be sitting in a room talking. We let people eat, because I think people need that. Humans have to eat every once in a while. But yeah, we went to lunch. For most of these meals, we bought lunches and dinners and stuff like that for most of the stuff. Because I didn't want people to have to leave, it's just kind of a nice touch I think, to help provide those for people. So we fed a lot of people. I can't remember if we fed people that lunch or not, but whatever. But then after I came back, this is where I had a chance to go into story, which is the next thing. The epiphany bridge, I shared a lot of pieces of that with you. But another cool thing for me, Daegan Smith, who is one of my favorite people in the world, one of my mentors, peers, friends, whatever you want to say. I actually had him come to the event because I wanted him to see a lot of this stuff that I was talking about, a lot of stuff I initially learned from him and then stuff that we talked about what inspired ideas that made me test things and try things. So I had him there, and it was cool because I had to give this cool presentation on story and I got to give him credit for being there. In fact, the Expert Secrets book, most of it is dedicated to him, because it was the foundation for so much of this cool thing that became. It was fun having him in the room to hear that. I was a little nervous, honestly, I was like, “Daegan, I learned tons of this stuff from you and this is where I've kind of taken it.” And it was fun to share that. So I shared the story and epiphany bridges and how all those things work together. We talked about the hero's two journeys, all the stuff that's from the Expert Secrets book, which you guys are going to love. Then I got done and I was able to bring up Brandon and Kaylin Polland, who last year, they were at last year's Funnel Hacking event and I met them in person there. Then they joined the Inner Circle and I've had a chance to be around them and experience them and their business over the last year. And I wanted them to be at the event, so they spoke. They talked about social webinars and telling their story, which is super cool. Their whole thing is #dowhateverrussellsays, and I think their end thing was give Russell all your money and he'll turn it into more money, or something, which I appreciate. But it was cool to hear their whole story. What I think what Brandon and Kaylin, outside of they're crazy talented as a whole anyway, but showing when they got in a year ago or two years ago when they first got started, they didn't have a ton of money, and they invested in the Funnel Hacks course, a thousand dollar course a lot of you guys already have. They said, “We went through and pushed play and watched thirty seconds and we paused it and implemented that. And pushed play again….and for three weeks we went through the entire course in thirty second chunks.” They heard it, stopped an implemented it. And what's funny is he told me afterwards, that a bunch of people came up and were like, “What was the course you went through with Russell. I want to go through the same thing the same way.” And he told them and they were like, “Oh. I've owned that for a year and a half.” And he's like, “Yeah.” The difference is that they implemented. That's the key, they're the most amazing implementers in the world. They're presentation was amazing. Then we had a break and after that, Jim Edwards came up, my co-host with Funnelfridays.com. And he gave a presentation on Copy Blocks, which was amazing. I think that hopefully for most people it was liberating. Showing wow, this is, I don't have to be a creative writer. I just have to understand how blocks work and copy and how Funnel Scripts works and all that kind of stuff. And Jim made it really fun. He did a great job. He made the whole session really fun and exciting and people loved it. Then when Jim got done, then Stu McLarin came up. Stu is one of the greatest human beings, literally, to be birthed on this earth. I don't know if I can say it strongly enough. Just an amazing human being. He came and talked about membership funnels, which was awesome. And showing the pre-launch process and how he launched his programs, and it was cool seeing his pre-launch stuff. How he launches, 90% is pre-launch stuff that most people, like me, don't even think about. It was like, “Here's a video we launched ahead of time on Facebook and Youtube that got viewed. From here we moved to here…” it showed the whole process which was cool. And From here we launched this funnel and it made 3.3 million dollars and it was cool to show that. Then afterwards I had a chance to come up with Todd and Dylan and we did a special presentation about World Teacher Aide and we talked about coming to Kenya and we showed a video of me in Kenya from last year. And then this time we said, “Look, if you guys want, we're going, if you guys will pay for a classroom you can actually come to Kenya with us and do a special Mastermind.” We had 11 spots that were open and that night we sold all 11 of those spots and I think we had 7 or 8 people on the waiting list, which is crazy. When all is said and done, by the last day we had raised between the money, it was almost, just shy of a quarter of a million dollars, that we had raised for World Teacher Aide from the event, which was insane. What a quarter of a million dollars will do in Kenya, is the equivalent of tens of millions of dollars here in America. There's so many people and kids and communities, lives will be effected because of that. I just, everyone was gracious and giving, which is awesome. After that, we ran down and did our round tables. Which had a bunch of people at round tables and anyone could come and ask questions and it went really, really well. We had a big buffet down there and everyone was eating and partying, asking questions. It was good. I think next year we're going to tweak that a little though. There were pros and cons. The pros were everyone who got at a round table it was really, really powerful. Those who didn't though, they were kind of like, it was hard. And I don't know if we need to get microphones or something. Have people rotate from table to table. Some people purchase a table and sit there for the entire two or three hours and other people can get it. We're going to figure out how to make the round tables a little better. But it was really cool for everyone come out and have a chance to talk directly to the speakers and the Inner Circle members and things like that. It was awesome. That was day number one. I slept really good that night, which was awesome.

What happened at this year’s event. On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife).  And what Russell plans on doing differently at next year’s Funnel Hacking Live. So listen below for the first half of Russell’s thoughts and feelings about Funnel Hacking Live 2017, and don’t forget to tune in tomorrow for the conclusion. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to Marketing In Your Car. But today’s actually a special episode because first off, I’m not in my car, I’m in the conference room and second off, I got this brand new little microphone that plugs into the bottom of my phone. People have been asking me ever since I started this podcast, “What microphone do you use on your phone?” I always just tell them that Iuse the microphone on my phone, which is true until today. There’s this really cool thing, I don’t know what brand or style, I have no idea but I’m testing it out. So if it seems to be good, I’ll let you guys know. It’s so cool, it plugs into the bottom of your iPhone and it’s got this big huge thing on it. I’m excited, I’m trying it out. Hopefully this episode goes well enough and I’ll let you guys know more about this thing, because it’s pretty awesome. So what I wanted to do, I wanted to give a recap of Funnel Hacking Live. I know 1500 of you guys were already there and experienced it and went crazy with us, and for everyone else who wasn’t, I wanted to catch you up on what’s happening and why it was amazing and why you should be at next year’s event. If you missed this one for some insane reason, because there’s no logical reason to have missed it, only insane ones. So if you had an insane reason, I want to give you guys some cool behind the scenes of what was happening. So this year’s event, this is the third year we’ve done it. The first year was in Vegas, we had about 600 people come. The second year, last year was in San Diego and we had 1300 people come and it’s funny because you have to sign a contract for next year’s event before the event, because you have to, because if you’re going to sell tickets for the event you have to know,  here’s the venue and dates, blah, blah, blah. So last year we’re like, let’s make it a little bit bigger, let’s do 1500 people. And then we ended up selling out three months early. We probably should have done bigger. So next year’s event we’ve got a little bit bigger place. Hoping that we’re able to fill it. Just so you guys are fully aware, nothing on Earth stresses me out more than events. Filling events is the hardest sell. You’re not just selling, “Hey, you should come to an event.” Because that’s an easy sell. The hard sells are all the other sells someone has to make in their mind. “I gotta ask for work off, I gotta talk to my spouse, I gotta fly, pay for flights, pay for hotels.” All these other things, so it’s not just a simple sell, I want to….usually when you sell something you create desire and people want it and you sell it. This is harder, even if I create desire for it, you still have to go and close yourself on all the other logistics that are a pain. Event’s are scary. In fact, the last time I did an event before Funnel Hacking Live, which I swore I would never do another event after. I think we sold 3 or 400 tickets, and when we got there only…and it was $100 tickets, so I assumed that $100 commitment was enough to get people to show up. I was wrong. We ended up only having 100 that showed up. It was so embarrassing for me. I remember having all these empty seats. I was like, “I will never do another event again.” Then fast forward a couple of years, about the time this podcast was starting, I probably talked about it. There was this new company we were working on called Rippln, and they did their initial kickoff and there was 1200 people, and we ended up getting 1.5 million people to sign up over the 60 days or so. And then there was an event on the backside of it. So I thought there was going to be 30,000 people at this event, I was all excited for it. But at the time, the company hadn’t launched the actual thing that we’d built the hype for. There was a huge loss of momentum, at the event we had 1000 tickets sold. I showed up and we were getting ready to open the doors and went in the hallway and there was only about 200 people out there. We were like, “oh crap.” The guy, Brian, who ran the company was like, “Oh crap. Let’s pull chairs out.” So we sat there, right before the event and pulled 800 chairs out of the room and then we had this huge empty room and then 200 seats in the front and brought people in and did this event over three days. And it was, for me, I was emotionally scarred. I was like, “I don’t know what’s happening, but this is not a good sign.” And sure enough the company crashed afterwards. A lot of wasted energy, time and money on my side that never materialized, but learned a lot of good lessons. That’s the point, right? So because of those experiences, I had this fear of events. I never wanted to do one. So when the first Funnel Hacking Live, after we launched Clickfunnels, people were saying, people started doing meet ups. I was like, “We should facilitate this.” So we decided to do the first one. We were going to sell 600 seats, and I was so scared, panicking about what if we only sell 100 and we have this room for 600? S o finally we did it. We launched it, and we sold out, I think we sold out 2 weeks early, so it wasn’t huge, but we did. We did the event and I remember even the day of the show I had so much fear and anxiety. What if people don’t show up? And I remember even before the event started hiding in the back and peaking through and I was like, “Oh good, the seats are full. Thank heavens.” And then I was able to, we did the event and it turned out amazing. And then last year, same thing. We had 1300 seats sold and I remember the night before we have pre-registration, we only had 200 people pre-register.  I was like, “Oh my gosh, nobody’s coming. This is it. This is my greatest fear recognized once again.” And I’m freaking out and went out there and the next morning tons of people registered and we ended up having the entire thing filled, all 1300 seats and then we did the event, it was awesome. So this time, I had the same thing. I wasn’t quite as, I had two successful events now, I wasn’t quite as scared, but I still get nervous. So the event happened and this time we, usually the event’s on a weekend, but to get the hotel space we had to do it on a Tuesday, Wednesday and Thursday, so we all flew in Sunday night, which was nice. We all flew in there and had time to just relax. Then Monday, my wife and I got up and went shopping to go buy clothes, and my team was doing everything, my team is amazing. They’re stuffing binders and getting things ready and all that kind of stuff. So it was kind of nice, they were taking care of that. I was able to go and spend time with Collette, and just get ready for the event and shop. Just kind of mentally get prepared for this thing. And then that night, we had a big VIP dinner for our Inner Circle Members, as well as our certified partners who have actually finished certification. We had a big dinner with them and it was really, really cool. Now a couple things, this will be one of my themes of this podcast. It’s interesting, and I’m going to be vulnerable and let you guys know all my fears and my things in hopes, not that you judge me, “Man, Russell’s a wuss.” I want you to be like, “Wow, if Russell can do it, I can do it.” That’s more of the goal with this. I love being on stage. I feel comfortable in front of 1500 people talking, and I feel really good there. I get really, really scared one on one or even in groups. So even at our Inner Circle dinner, there’s 150 or so people, maybe 200 people, I can’t remember, it was kind of a smaller thing, but tons of anxiety being in that room talking to people. Throughout the event people come talk to you one on one, I really struggle. I feel bad. I had my coaching call with Tara Williams this morning and we were kind of talking about this. I was just like, “Man, it’s funny how comfortable I feel up in front of the stage and how scared and nervous and awkward I feel one on one.” And I feel bad about it. I think a lot of times, for anyone who did have one on one interactions with me. I apologize if I’m super awkward. I don’t know why, I feel nervous. I get really nervous there and I struggle. Which is why I try to hide as much as I can. I try to be out there to take pictures with everyone as well, but it’s really, I struggle with that part of it. Anyway, we did the dinner that night, it was really fun. Bart Miller, who is one of our Inner Circle members who’s transitioning into becoming a fashion coordinator, he designed all my clothes for the week. And he did the same for Alex Harmosian and a bunch of the Inner Circle members.  So he was there and had me dressing up all nice. So I was nervous because I wasn’t comfortable in my clothes, completely. And then in this room with these people that I admire. I wanted to make sure they had such a good experience, it gets you nervous. At least for me. But what’s cool, at the end I had a chance to give a quick speech, it was amazing looking out at that room. And I knew most of the people in that room. All the Inner Circle members I know really intimately. I know their businesses, and often times I know their fears, hopes, desires, dreams, passion, all those things. I’m aware of those things, so it’s kind of cool to look out there and realize and look at those guys like, “Man, the ripple effect” That’s funny, because of Rippln, that was our pitch there, but the ripple effect of these people is amazing. And I kind of talked about that like, how cool it is for me and for us as a company that we get to be a little piece in that journey. For me, it’s such an honor. I get a lot of credit for those things and it’s like, no it’s not me, it’s you guys. We provided a tool, some training, but it’s you guys taking that leap of faith to go and do it. Because the tools and training is out there for everybody, but most people don’t do it, and the reason why is there’s so much fear and anxiety and things that happen. Just seeing this room of people who are taking those leaps, it was awesome. That was the first night. We went to bed that night and I could not sleep. I really needed to because I hadn’t slept much earlier, and I ended up being up until 2 or 2:30 before I passed out. The next day started and it was insane. We got there and people were packed. Devon Brown, who is the best MC on earth was MC-ing it, getting people’s energy, he had everyone dancing and it was so exciting. And then we brought the certified partners on stage so everyone could see, “Here are the people who are certified. Here are the people you could hire if you need help with funnels. And if you want to become certified, you want this to be your career, go ask someone from our team because you could be certified. This could be your new career, just like these guys.” We had most of our Clickfunnels team come on stage, so people could see who was actually behind the event. Then after that, I had a chance to get up and it was cool because these events are always fun for because I get to share what I’m thinking about, I’m geeking out about at the time. And it’s usually stuff I’ve shared in the Inner Circle, I’ve shared some of on the podcast, but it’s never been formally presented. So this is the first time I had a chance to formally present the first section of the new Expert Secrets book, which is creating a mass movement. And it was so much fun to share that and walk through the models and show people that. And I think a lot of, I don’t know, I felt like it was for a lot of people, just such a new, exciting thing to see and realize that we’re not just selling things. You are creating a movement. What’s interesting, one thing that kind of made me sad about the event, I know it frustrated some people, in the initial sales letter we had a little section saying I was going to talk about supplement funnels, and I didn’t because of just how things shift as you start growing the event and speakers and some things have to get cut and some things don’t. And that was one that got cut. Someone came up to me afterwards and was like, “I came all the way from Australia because I wanted to learn about supplement funnels.” I was like, “Well I’m not specifically talking about supplement funnels, but this stuff is the same. It doesn’t matter. We are building the supplement line right now and the difference between the first supplement funnel was all a media based thing where we had a really good funnel and drove traffic. But we didn’t build a culture, we didn’t build a following and that’s why it grew and then it went away. It was kind of over. I was like, “With the new supplement stuff we’re doing, this building a mass movement, is the same. All these principals we’re talking about are the same. It doesn’t matter if you’re selling supplements.” I was trying to explain to her and I don’t think she believed me and she was frustrated and walked away. This is the key to all business. This is the key to everything you’re doing. It doesn’t matter what you’re selling, this is still the foundation of how you position an offer and how you treat your customers and how you get them to buy over and over and over again. So I was excited to finally share that and it was just so cool. Then we had a break and after that Todd Brown came up. And Todd is, I always say if you look who are the two guys out there in the market teaching funnels the most it’s me and Todd. Todd’s a lot smarter than me. A lot more analytical I think at stuff and he has a chance to hang out with some amazing marketers. So I love his perspective, he came in and we were talking about the big idea. How do you create the idea behind the marketing campaign’s to get people to buy your thing? And it was fun just to see how he breaks things down and how he looks at things. He’s definitely different than how I look at things, but I appreciate it so much. The way that he views things, I respect him a lot. And it was awesome having him up there sharing his perspective on that. Because I think a lot of people are getting good at building funnels, but they’re missing my first presentation which is creating a mass movement, and the positioning of things, and that kind of stuff. And then Todd is figuring out the big idea. So that was the next cool thing and people loved that. From there we broke to lunch, which I feel like eating is such a waste at these event. We’ve got two hours we gotta block out for lunch so people can go and eat. But nobody needs that. We need to be sitting in a room talking. We let people eat, because I think people need that. Humans have to eat every once in a while. But yeah, we went to lunch. For most of these meals, we bought lunches and dinners and stuff like that for most of the stuff. Because I didn’t want people to have to leave, it’s just kind of a nice touch I think, to help provide those for people. So we fed a lot of people. I can’t remember if we fed people that lunch or not, but whatever. But then after I came back, this is where I had a chance to go into story, which is the next thing. The epiphany bridge, I shared a lot of pieces of that with you. But another cool thing for me, Daegan Smith, who is one of my favorite people in the world, one of my mentors, peers, friends, whatever you want to say. I actually had him come to the event because I wanted him to see a lot of this stuff that I was talking about, a lot of stuff I initially learned from him and then stuff that we talked about what inspired ideas that made me test things and try things. So I had him there, and it was cool because I had to give this cool presentation on story and I got to give him credit for being there. In fact, the Expert Secrets book, most of it is dedicated to him, because it was the foundation for so much of this cool thing that became. It was fun having him in the room to hear that. I was a little nervous, honestly, I was like, “Daegan, I learned tons of this stuff from you and this is where I’ve kind of taken it.” And it was fun to share that. So I shared the story and epiphany bridges and how all those things work together. We talked about the hero’s two journeys, all the stuff that’s from the Expert Secrets book, which you guys are going to love. Then I got done and I was able to bring up Brandon and Kaylin Polland, who last year, they were at last year’s Funnel Hacking event and I met them in person there. Then they joined the Inner Circle and I’ve had a chance to be around them and experience them and their business over the last year. And I wanted them to be at the event, so they spoke. They talked about social webinars and telling their story, which is super cool. Their whole thing is #dowhateverrussellsays, and I think their end thing was give Russell all your money and he’ll turn it into more money, or something, which I appreciate. But it was cool to hear their whole story. What I think what Brandon and Kaylin, outside of they’re crazy talented as a whole anyway, but showing when they got in a year ago or two years ago when they first got started, they didn’t have a ton of money, and they invested in the Funnel Hacks course, a thousand dollar course a lot of you guys already have. They said, “We went through and pushed play and watched thirty seconds and we paused it and implemented that. And pushed play again….and for three weeks we went through the entire course in thirty second chunks.” They heard it, stopped an implemented it. And what’s funny is he told me afterwards, that a bunch of people came up and were like, “What was the course you went through with Russell. I want to go through the same thing the same way.” And he told them and they were like, “Oh. I’ve owned that for a year and a half.” And he’s like, “Yeah.” The difference is that they implemented. That’s the key, they’re the most amazing implementers in the world. They’re presentation was amazing. Then we had a break and after that, Jim Edwards came up, my co-host with Funnelfridays.com. And he gave a presentation on Copy Blocks, which was amazing. I think that hopefully for most people it was liberating. Showing wow, this is, I don’t have to be a creative writer. I just have to understand how blocks work and copy and how Funnel Scripts works and all that kind of stuff. And Jim made it really fun. He did a great job. He made the whole session really fun and exciting and people loved it. Then when Jim got done, then Stu McLarin came up. Stu is one of the greatest human beings, literally, to be birthed on this earth. I don’t know if I can say it strongly enough. Just an amazing human being. He came and talked about membership funnels, which was awesome. And showing the pre-launch process and how he launched his programs, and it was cool seeing his pre-launch stuff. How he launches, 90% is pre-launch stuff that most people, like me, don’t even think about. It was like, “Here’s a video we launched ahead of time on Facebook and Youtube that got viewed. From here we moved to here…” it showed the whole process which was cool. And From here we launched this funnel and it made 3.3 million dollars and it was cool to show that. Then afterwards I had a chance to come up with Todd and Dylan and we did a special presentation about World Teacher Aide and we talked about coming to Kenya and we showed a video of me in Kenya from last year. And then this time we said, “Look, if you guys want, we’re going, if you guys will pay for a classroom you can actually come to Kenya with us and do a special Mastermind.” We had 11 spots that were open and that night we sold all 11 of those spots and I think we had 7 or 8 people on the waiting list, which is crazy. When all is said and done, by the last day we had raised between the money, it was almost, just shy of a quarter of a million dollars, that we had raised for World Teacher Aide from the event, which was insane. What a quarter of a million dollars will do in Kenya, is the equivalent of tens of millions of dollars here in America. There’s so many people and kids and communities, lives will be effected because of that. I just, everyone was gracious and giving, which is awesome. After that, we ran down and did our round tables. Which had a bunch of people at round tables and anyone could come and ask questions and it went really, really well. We had a big buffet down there and everyone was eating and partying, asking questions. It was good. I think next year we’re going to tweak that a little though. There were pros and cons. The pros were everyone who got at a round table it was really, really powerful. Those who didn’t though, they were kind of like, it was hard. And I don’t know if we need to get microphones or something. Have people rotate from table to table. Some people purchase a table and sit there for the entire two or three hours and other people can get it. We’re going to figure out how to make the round tables a little better. But it was really cool for everyone come out and have a chance to talk directly to the speakers and the Inner Circle members and things like that. It was awesome. That was day number one. I slept really good that night, which was awesome.

If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it's a very special day for a lot of reasons. One, it's Friday, number two is it's the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can't remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no Funnel Friday. Oh crap. Anyway, I'll learn it more as we keep doing it. But I think I've figured out a cool new way to sell stuff that's going to be really, really, really, really cool. I hope all you guys knock me off because I'm pretty sure it's the coolest thing ever. If you look at our typical sales process, we're driving ads, we're doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don't. And then there's upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they're people, they get your emails and their doing stuff, but they're not actively engaged into any kind of sequence. So I'm like, how do you….what do we do for all those people? Because I'm sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it's all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it's the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn't at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it's funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we'd do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don't whatever. So we have these limited beliefs. So there's one thing and the second thing, maybe that's the third thing now, I can't remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here's me using Clickfunnels.” And they're like, “I wish I had Clickfunnels.” And then I'm like, “Here's me using Funnel Scripts.” And they're like, “Funnel Scripts is awesome.” “Oh here's me using Funnel University.” And they're like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell's not only”….what do they say on hair club for men? “Not only the president, but I'm also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that's the thought. Today's day one. And it's either Funnelfridays.com, or fridayfunnels.com, I can't remember, but I'll learn that better and get back to you on it. But basically what I'm doing is there's a page and at the top of the page is a Google Hangout, I'm doing the Google Hangout live and what we're going to do, I'm going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I'm hoping there's going to be a bunch of different boxes in the office when I show up so that I can pick one. So we're going to pick one and then we're going to live build out a funnel. I'm going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I've got to get the funnel done before the clock hits 0. It's going to be and Jim Edwards is coming on because he's going to write the scripts in Funnel Scripts. I'm going to be busting out the funnel inside of Clickfunnels. We're uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it'll be cool. And then down below it'll be like, “Hey get your funnel stuff. Number one, here's Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it's pushing them to all of our core offers. It's kind of funny, back, this is rewind time, it's pre-podcast, maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we'd tell everybody, “Hey, we're coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it's kind of the same thing, we're going to do this Funnel Fridays each Friday and then we'll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it's not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it'll show the most recent episode and then when the new one comes, it just floats out for the new one, so it's a really cool process. So that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we're going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people more excited because we'll get Facebook Crew all coming over as well. That's kind of the game plan. So it's going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I'm late. I was supposed to get to the office an hour and a half ago, I slept in. Now I've got 45 minutes to promote it, set it up, figure out what funnel I'm going to build, blah blah blah, and all that other fun stuff. So that's what's kind of happening now. I'm really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here.  That's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that'll be a big difference for us. So that's what I got you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model, I'll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it's going to work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

If this works, this might be my new favorite way to sell. On today’s episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he’ll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it’s a very special day for a lot of reasons. One, it’s Friday, number two is it’s the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can’t remember what we called it. It’s either Funnel Fridays or Friday Funnels. I think it’s Friday Funnels, no Funnel Friday. Oh crap. Anyway, I’ll learn it more as we keep doing it. But I think I’ve figured out a cool new way to sell stuff that’s going to be really, really, really, really cool. I hope all you guys knock me off because I’m pretty sure it’s the coolest thing ever. If you look at our typical sales process, we’re driving ads, we’re doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don’t. And then there’s upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they’re people, they get your emails and their doing stuff, but they’re not actively engaged into any kind of sequence. So I’m like, how do you….what do we do for all those people? Because I’m sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it’s all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it’s the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn’t at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it’s funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we’d do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it’s like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don’t whatever. So we have these limited beliefs. So there’s one thing and the second thing, maybe that’s the third thing now, I can’t remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here’s me using Clickfunnels.” And they’re like, “I wish I had Clickfunnels.” And then I’m like, “Here’s me using Funnel Scripts.” And they’re like, “Funnel Scripts is awesome.” “Oh here’s me using Funnel University.” And they’re like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell’s not only”….what do they say on hair club for men? “Not only the president, but I’m also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that’s the thought. Today’s day one. And it’s either Funnelfridays.com, or fridayfunnels.com, I can’t remember, but I’ll learn that better and get back to you on it. But basically what I’m doing is there’s a page and at the top of the page is a Google Hangout, I’m doing the Google Hangout live and what we’re going to do, I’m going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I’m hoping there’s going to be a bunch of different boxes in the office when I show up so that I can pick one. So we’re going to pick one and then we’re going to live build out a funnel. I’m going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I’ve got to get the funnel done before the clock hits 0. It’s going to be and Jim Edwards is coming on because he’s going to write the scripts in Funnel Scripts. I’m going to be busting out the funnel inside of Clickfunnels. We’re uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it’ll be cool. And then down below it’ll be like, “Hey get your funnel stuff. Number one, here’s Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it’s pushing them to all of our core offers. It’s kind of funny, back, this is rewind time, it’s pre-podcast, maybe it’s right when the podcast started, I don’t remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we’d tell everybody, “Hey, we’re coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it’s kind of the same thing, we’re going to do this Funnel Fridays each Friday and then we’ll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it’s not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it’ll show the most recent episode and then when the new one comes, it just floats out for the new one, so it’s a really cool process. So that’s what we’re doing. And then the other thing we’re doing, we’re having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we’re going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I’m doing it, which will hopefully get people more excited because we’ll get Facebook Crew all coming over as well. That’s kind of the game plan. So it’s going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I’m late. I was supposed to get to the office an hour and a half ago, I slept in. Now I’ve got 45 minutes to promote it, set it up, figure out what funnel I’m going to build, blah blah blah, and all that other fun stuff. So that’s what’s kind of happening now. I’m really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It’s all about operation consumption over here.  That’s my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that’ll be a big difference for us. So that’s what I got you guys. I hope that gives you some ideas for your business, for your products. I think it’s something that any of us and all of us should be doing. But I will set the model, I’ll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it’s going to work. Alright, that’s what I got for today. Thanks everybody, I’ll talk to you guys soon. Bye.

The post Episode #227 – Your Opinion Does NOT Matter… appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... You have to get your customers to vote with their credit card. On this episode Russell talks about why your opinion doesn't matter when it comes to marketing. He recalls an article written about Rippln that didn't go well, and why the authors opinion wasn't important. Here are some interesting things to listen for in today's episode: Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn't matter. He explains why the only opinion that matters is the customers who vote with their credit card. And he also go over why he wont' give his opinion to his Inner Circle members, when it comes to their businesses. So listen below to hear why your opinion does NOT matter. --------------------------------------------------------------------------------- Thank you for reading Episode #227 – Your Opinion Does NOT Matter…, originally published at DotComSecrets.com Blog.

You have to get your customers to vote with their credit card. On this episode Russell talks about why your opinion doesn't matter when it comes to marketing. He recalls an article written about Rippln that didn't go well, and why the authors opinion wasn't important. Here are some interesting things to listen for in today's episode: Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn't matter. He explains why the only opinion that matters is the customers who vote with their credit card. And he also go over why he wont' give his opinion to his Inner Circle members, when it comes to their businesses. So listen below to hear why your opinion does NOT matter. ---Transcript--- Hey everyone, this is Russell Brunson, and this is Marketing in Your Car. Alright everybody, I hope you are all doing amazing. I had two days in a row of 5am wake ups. So this is good, I'm getting into the cycle, into the late night, or early night going to bed, late night, or early morning…..yeah early to bed, early to rise, makes a man healthy wealthy and wise. Is that true? Well, I hope so. I'm testing it out right now. It's been going good so far. This morning I was working on the Funnel University stick sequence and one of the emails talks about this article I wrote one time called Your Opinion Doesn't Matter, or it might have been Guess What? Your Opinion Doesn't Matter. I think I said it more like that. Anyway, I pulled up the article and I reread it and it made me laugh and smile and I wanted to share it with you guys because it's important. And the fact is your opinion really does not matter when it comes to marketing. In that article I talked about how one morning, this is back when we were in the middle of the Rippln Launch and I had done this video and one of my buddies texted me at 5 in the morning, he was like, “Hey man, you're on Tech Crunch.” I was like, “What? I'm on Tech Crunch? This is awesome.” And then his next text was, “It's not good.” I was like, “Oh crap.” So I went to Tech Crunch and there was an article. And the title of the article was titled: What Not To Do In Your Startup Launch Video or something like that. And I start reading this thing and he goes line by line through the copy for the sales video I created, and he just ripped it apart. He hated it, venomously. Is that the right word? He was so mean about every single thing and just ripped it line after line. And at first I was like, my heart sunk, I was sick to my stomach. And then I stopped for a minute and started thinking, well all these things were his opinions about why he hated this video and why it was not a good video for a tech startup and all these things, but then I started looking at the numbers and what we had achieved with that little cheesy video that he hated so much. And I can't remember, at the time I think it generated 300 or 400 thousand opt-in members. And we were average 30 thousand opt-ins a day from this one video. And I was like, it may be that he didn't like it, but it didn't mean it didn't work. It was working perfectly. And I started thinking back, about all the split testing stuff that we used to do. The way Todd and I used to do our split testing, I would go and create the best version I possibly could and he would make up these tests, and half the tests I was so embarrassed by. I was like, “Don't do that, it looks bad.” Things I didn't like. And I was like, “No there's no way that's going to beat my control. The thing I created is perfect. This is my opinion.” And 9 times out of 10 Todd would beat my control. Almost every time. I realized really quickly, my opinion doesn't matter. I have my opinion but it doesn't matter. What matters Is how people vote. And it's funny because a lot of times we think, I've seen….drives me crazy, businesses that run survey groups, have people fill out surveys, all these kinds of things to try to get feedback on their product. What they're going to buy or not buy and all these things. And there's a time and a place for those things. But the reality is that none of that matters either. The only thing that actually matters is will customers vote with their credit card. That's it. If they will not pull their credit card out of their wallet and vote with their credit card it doesn't matter. They can say, “Oh yeah, I would definitely buy that product.” Or “I'm definitely more like this.” Or whatever. They'll tell you whatever. Whatever it is you're looking at, but the only thing that matters is not your opinion, it's not even your customer's opinion. The only thing that actually matters is them voting with their credit card. That's how they vote. They can't vote by saying, “Yes I would do that. Oh yeah, I'd buy that.” Only way that they can vote is by actually pulling their credit card out, that's the only vote that matters, that is if you look at….that's how it should be with the presidency. You should vote, but you should vote with your credit card. And the more money you're willing to spend voting on a candidate, the more votes you get. Because then it actually matters. The only thing that actually matters is how they vote with their credit card. That's the only truth, everything else is opinion and opinions don't matter. It's funny, as a marketing educator, it drives me crazy watching other marketing educators, and a lot of them say blanket statements that they feel are true, that I know aren't true. And I'm not going to tell all the specifics, because the person's really cool. But I'm in a Mastermind Group, and they wanted me to give a talk, a short talk. So I was giving this short talk, ahead of time they had this public speaking coach, who wanted to get on the phone with me and walk through my talk with me. So I got on and was kind of interested in what he had to say, and what was interesting was that he kept sharing all these opinions about the stuff I was doing wrong and how I should have done it instead and all these things. And while I have a lot of respect for the guy and his opinions, I know that his opinions were wrong. Not because I'm arrogant or I'm boastful or anything like that, I might be but that's not the reason I knew they were wrong. I knew they were wrong because I had split tested these messages. I had split tested the verbiage and how I used it. I knew which one out converted. He used to tell me, “No you have to go this way.” And I was like ugh. I was respectful and I was like, okay. And I did it that way for him and for the group, but I knew it was wrong. I know beyond a shadow of a doubt, that his opinion was wrong because we had split tested. And I wanted to step back and be like, “But you know, I have run hundreds of thousands, if not millions of visitors through a path, that uses the message, you're trying to get me to use, vs the one I'm using here and I know that this one wins. Every single time. I don't even have to guess any more. It's not worth testing anymore because I know based on millions of people voting or not voting with their credit card, that I'm right. And it's just killing me because……but I respected him and the situation so I followed that even though I knew it was wrong. And I just want all you guys to understand, our opinions really don't matter. I get people in the Inner Circle all the time, “Russell, can you look at this page and give me your opinion?” I'm like, “No, I don't want to give you my opinion. My opinion could dramatically screw things up. As we're building I will give you my opinion because this is the direction I would go, based on everything I know, this is the best chance of success, so create that first and then I'm not going to give you a review because my opinion doesn't matter. The only opinion that matters, is the opinion of the buyers in your specific market. So create it the best you can, and then you go and you buy ads, and you get people to come, and then they vote with their credit card, and that's how we know if we got a winner. If people vote with their credit card. If they don't, I don't care how pretty it is, how many awards it wins, or how nice it sounds. The only thing that matters, when all is said and done, is will people vote with their credit card. And that's the key.” So the sooner you are okay humbling yourselves, I'm the same way, I have to continue to humble myself and I do every time Todd destroys me in a split test, every time something I create doesn't work, or every time we test things and we figure out things that do work, I get humbled every single time. I realize that man, I'm not as great as I think I am. My opinion does not matter. The only opinion that matters is that of my customers who are pulling their credit cards out and voting. So watch that closely. Watch what is causing them to vote with their credit card and watch what's not. And that's how you're going to learn and that's what you should base your judgment and opinions on. Not on what you like or don't like, because what you like doesn't matter. The guy at Tech Crunch did not like my copy, yet it was probably the highest converting message I had ever written. And because he thought it was wrong, does not make it wrong. People were voting, and that's the only thing that really matters. So there's your marketing lesson for today. I'm at the office. I'm going to go get some work done and try to get some customers to vote with their credit cards. So that's the plan. Anyway, I appreciate you all. Have a great day and we'll talk to you guys all again soon. Bye.

You have to get your customers to vote with their credit card. On this episode Russell talks about why your opinion doesn’t matter when it comes to marketing. He recalls an article written about Rippln that didn’t go well, and why the authors opinion wasn’t important. Here are some interesting things to listen for in today’s episode: Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn’t matter. He explains why the only opinion that matters is the customers who vote with their credit card. And he also go over why he wont’ give his opinion to his Inner Circle members, when it comes to their businesses. So listen below to hear why your opinion does NOT matter. ---Transcript--- Hey everyone, this is Russell Brunson, and this is Marketing in Your Car. Alright everybody, I hope you are all doing amazing. I had two days in a row of 5am wake ups. So this is good, I’m getting into the cycle, into the late night, or early night going to bed, late night, or early morning…..yeah early to bed, early to rise, makes a man healthy wealthy and wise. Is that true? Well, I hope so. I’m testing it out right now. It’s been going good so far. This morning I was working on the Funnel University stick sequence and one of the emails talks about this article I wrote one time called Your Opinion Doesn’t Matter, or it might have been Guess What? Your Opinion Doesn’t Matter. I think I said it more like that. Anyway, I pulled up the article and I reread it and it made me laugh and smile and I wanted to share it with you guys because it’s important. And the fact is your opinion really does not matter when it comes to marketing. In that article I talked about how one morning, this is back when we were in the middle of the Rippln Launch and I had done this video and one of my buddies texted me at 5 in the morning, he was like, “Hey man, you’re on Tech Crunch.” I was like, “What? I’m on Tech Crunch? This is awesome.” And then his next text was, “It’s not good.” I was like, “Oh crap.” So I went to Tech Crunch and there was an article. And the title of the article was titled: What Not To Do In Your Startup Launch Video or something like that. And I start reading this thing and he goes line by line through the copy for the sales video I created, and he just ripped it apart. He hated it, venomously. Is that the right word? He was so mean about every single thing and just ripped it line after line. And at first I was like, my heart sunk, I was sick to my stomach. And then I stopped for a minute and started thinking, well all these things were his opinions about why he hated this video and why it was not a good video for a tech startup and all these things, but then I started looking at the numbers and what we had achieved with that little cheesy video that he hated so much. And I can’t remember, at the time I think it generated 300 or 400 thousand opt-in members. And we were average 30 thousand opt-ins a day from this one video. And I was like, it may be that he didn’t like it, but it didn’t mean it didn’t work. It was working perfectly. And I started thinking back, about all the split testing stuff that we used to do. The way Todd and I used to do our split testing, I would go and create the best version I possibly could and he would make up these tests, and half the tests I was so embarrassed by. I was like, “Don’t do that, it looks bad.” Things I didn’t like. And I was like, “No there’s no way that’s going to beat my control. The thing I created is perfect. This is my opinion.” And 9 times out of 10 Todd would beat my control. Almost every time. I realized really quickly, my opinion doesn’t matter. I have my opinion but it doesn’t matter. What matters Is how people vote. And it’s funny because a lot of times we think, I’ve seen….drives me crazy, businesses that run survey groups, have people fill out surveys, all these kinds of things to try to get feedback on their product. What they’re going to buy or not buy and all these things. And there’s a time and a place for those things. But the reality is that none of that matters either. The only thing that actually matters is will customers vote with their credit card. That’s it. If they will not pull their credit card out of their wallet and vote with their credit card it doesn’t matter. They can say, “Oh yeah, I would definitely buy that product.” Or “I’m definitely more like this.” Or whatever. They’ll tell you whatever. Whatever it is you’re looking at, but the only thing that matters is not your opinion, it’s not even your customer’s opinion. The only thing that actually matters is them voting with their credit card. That’s how they vote. They can’t vote by saying, “Yes I would do that. Oh yeah, I’d buy that.” Only way that they can vote is by actually pulling their credit card out, that’s the only vote that matters, that is if you look at….that’s how it should be with the presidency. You should vote, but you should vote with your credit card. And the more money you’re willing to spend voting on a candidate, the more votes you get. Because then it actually matters. The only thing that actually matters is how they vote with their credit card. That’s the only truth, everything else is opinion and opinions don’t matter. It’s funny, as a marketing educator, it drives me crazy watching other marketing educators, and a lot of them say blanket statements that they feel are true, that I know aren’t true. And I’m not going to tell all the specifics, because the person’s really cool. But I’m in a Mastermind Group, and they wanted me to give a talk, a short talk. So I was giving this short talk, ahead of time they had this public speaking coach, who wanted to get on the phone with me and walk through my talk with me. So I got on and was kind of interested in what he had to say, and what was interesting was that he kept sharing all these opinions about the stuff I was doing wrong and how I should have done it instead and all these things. And while I have a lot of respect for the guy and his opinions, I know that his opinions were wrong. Not because I’m arrogant or I’m boastful or anything like that, I might be but that’s not the reason I knew they were wrong. I knew they were wrong because I had split tested these messages. I had split tested the verbiage and how I used it. I knew which one out converted. He used to tell me, “No you have to go this way.” And I was like ugh. I was respectful and I was like, okay. And I did it that way for him and for the group, but I knew it was wrong. I know beyond a shadow of a doubt, that his opinion was wrong because we had split tested. And I wanted to step back and be like, “But you know, I have run hundreds of thousands, if not millions of visitors through a path, that uses the message, you’re trying to get me to use, vs the one I’m using here and I know that this one wins. Every single time. I don’t even have to guess any more. It’s not worth testing anymore because I know based on millions of people voting or not voting with their credit card, that I’m right. And it’s just killing me because……but I respected him and the situation so I followed that even though I knew it was wrong. And I just want all you guys to understand, our opinions really don’t matter. I get people in the Inner Circle all the time, “Russell, can you look at this page and give me your opinion?” I’m like, “No, I don’t want to give you my opinion. My opinion could dramatically screw things up. As we’re building I will give you my opinion because this is the direction I would go, based on everything I know, this is the best chance of success, so create that first and then I’m not going to give you a review because my opinion doesn’t matter. The only opinion that matters, is the opinion of the buyers in your specific market. So create it the best you can, and then you go and you buy ads, and you get people to come, and then they vote with their credit card, and that’s how we know if we got a winner. If people vote with their credit card. If they don’t, I don’t care how pretty it is, how many awards it wins, or how nice it sounds. The only thing that matters, when all is said and done, is will people vote with their credit card. And that’s the key.” So the sooner you are okay humbling yourselves, I’m the same way, I have to continue to humble myself and I do every time Todd destroys me in a split test, every time something I create doesn’t work, or every time we test things and we figure out things that do work, I get humbled every single time. I realize that man, I’m not as great as I think I am. My opinion does not matter. The only opinion that matters is that of my customers who are pulling their credit cards out and voting. So watch that closely. Watch what is causing them to vote with their credit card and watch what’s not. And that’s how you’re going to learn and that’s what you should base your judgment and opinions on. Not on what you like or don’t like, because what you like doesn’t matter. The guy at Tech Crunch did not like my copy, yet it was probably the highest converting message I had ever written. And because he thought it was wrong, does not make it wrong. People were voting, and that’s the only thing that really matters. So there’s your marketing lesson for today. I’m at the office. I’m going to go get some work done and try to get some customers to vote with their credit cards. So that’s the plan. Anyway, I appreciate you all. Have a great day and we’ll talk to you guys all again soon. Bye.

Here's a quick recap of what happened during this year's Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today's episode. Why if you didn't enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn't attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I'm here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I've got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we're expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I've ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I've got all these deep seeded fears that nobody's going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don't know that's just me thinking that people are not like me. Because I probably wouldn't have pre-registered either, not going to lie.  But I just assumed, so the night before I'm going to bed and they're like, “So far, only 300 people pre-registered.” I'm like are you kidding me? Either nobody showed up or they're all planning to pre-register in the hour we have before the event. So I'm totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It's interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You're trying to make money or whatever, and obviously that's part of the plan, but that's never the number one goal. The number one goal is to put on a show that'll be not just something that's going to transform your business, but hopefully change your life. When I look at it, we'll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I'd been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I'm looking at it all and there's all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we're glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you're sitting there. It was amazing, it adds a whole other level of dimension to the experience. I'm watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it's not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn't get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there's been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don't have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don't have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I'm trying to get it, but I apologize Alex, if you're listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don't feel alone, I don't feel like I'm a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don't think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It's a good question talking about us with our business. There's all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They're helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you're focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who's a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that's happening. We kind of bragged about our tech team for the first time ever. A lot of people don't know, the tech team who's building Clickfunnels right now, they're a bunch of what Ryan, our CTO said, he said that they're like the Russell Brunson's of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he's one of the dude's who's doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it's like a who's who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don't really care about the customers, they're loving working for a company where they get to see a difference, and when they make something it changes people's lives and it's pretty awesome. So that was really cool. Who else, I know I'm missing some other stuff that happened. Let's see, the first day, man there's so many cool things, I don't want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let's see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we've got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they're blowing up gyms. They'll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they'll completely film an entire gym before it's launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can't even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he's like, “Is there any business that Clickfunnels won't work for?” and we're like, “Not really. It's pretty amazing.” So he's like, “We need to get you guys on the show. You guys need to be on the Profit. I've got a whole bunch of people with shows coming up. I'm going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He's awesome. So then we're like, “we're going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He's like, “Nah, it's Saturday, we're just hanging out. I'll just come in and  hang out and take pictures with everyone if that's cool.” I'm like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I'll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We're excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it's going to be the last week of February in Dallas. My goal, and this isn't happening yet, my goal, I'm putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can't make it better than this years, this years was pretty dang cool. If we wanted to step it up, that's the only thing we got to do it with. So that's my goal and game plan, but no promises yet, but that's kind of what we're shooting for. We will see. Anyway, with that said, I'm at the office. I took yesterday off to just lay out, hang out. Today I'm going to be using as a planning day, I've got a lot of stuff and projects and cool things happening, so I'm going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He's like, “It'd be pretty boring, most the time I'm just sitting there thinking, and reading and meditating. It doesn't look like I'm doing much because for me, it's all about…I don't want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what's the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That's what I do.” So today is going to be like my big domino day. I'm going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that's my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven't watched Batman VS Superman yet, go and watch it and don't complain. These guys spent hundreds of millions of dollars and it's going to cost you $10. With that said, I'll talk to you all again soon. Thanks everybody.

Here’s a quick recap of what happened during this year’s Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today’s episode. Why if you didn’t enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie.  But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life. When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool. Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and  hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We’re excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it’s going to be the last week of February in Dallas. My goal, and this isn’t happening yet, my goal, I’m putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can’t make it better than this years, this years was pretty dang cool. If we wanted to step it up, that’s the only thing we got to do it with. So that’s my goal and game plan, but no promises yet, but that’s kind of what we’re shooting for. We will see. Anyway, with that said, I’m at the office. I took yesterday off to just lay out, hang out. Today I’m going to be using as a planning day, I’ve got a lot of stuff and projects and cool things happening, so I’m going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He’s like, “It’d be pretty boring, most the time I’m just sitting there thinking, and reading and meditating. It doesn’t look like I’m doing much because for me, it’s all about…I don’t want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what’s the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That’s what I do.” So today is going to be like my big domino day. I’m going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that’s my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven’t watched Batman VS Superman yet, go and watch it and don’t complain. These guys spent hundreds of millions of dollars and it’s going to cost you $10. With that said, I’ll talk to you all again soon. Thanks everybody.

The post Episode #48 – The Power Of Saying ‘No' To An Opportunity appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Last night, Russell cut the deals on a 3-5 million dollar a year opportunity, and woke up this morning feeling awesome. Find out why on today's podcast. --------------------------------------------------------------------------------- Good morning, everyone. This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys and gals, so we're not far from Christmas. I hope you guys are excited. I'm recording this on a Friday, and Christmas is next Wednesday. And just, I'm so excited, like, here I am, trying to get all the stuff done because January I'm excited to hit the road running with kind of a whole new business model and new plans and new focuses. And some of the stuff I've been talking about over in the last few weeks. And I'm just fired up. And what I want to talk about today, though, was a little bit different, because, you know, marketers and entrepreneurs are always looking at, like, opportunities, right? And there's so many opportunities in this world. It always makes me laugh. I have some friends that are broke, and broke people always complain because there's no opportunities. There's not many opportunities, I don't have a job, I don't have blah, blah, blah, blah, blah, right? And I'm in the opposite side, where there's so many opportunities I can't even sleep at night thinking about them. And one of my big a-ha's that I learned this year, I guess I kind of re-learned it this year, was learning how to say No to opportunities. And I think one of the best ways you can make money in this world is learning how to say no to a really, really good opportunity. And it's hard. You know, obviously there's going to be opportunities that — sorry, I'm driving and the lady is crazy across the street. Anyway, there's going to be opportunities that are so good that are harder to pass up. For example, this year one of the big opportunities that came across my plate was Rippln. And it was something that I thought was going to be huge. In fact, it was huge, as you know. We got 1.5 million members, but after we did our heavy lifting on the front end, the back end didn't really kind of fulfil on the promises. And it just kind of went away. But I look at — I spent probably two to three months of last year focusing on that, spending off time and energy and effort. And when all was said and done, the amount of money they made was close to nothing. But you've seen like Napoleon Dynamite, when he's out there, when Napoleon's out there and he's doing all the work with the chickens. And then he gets paid in like, change, and he adds it all up, and he's like, “Man, I made like a dollar an hour.” That's kind of how I felt afterwards. For the effort I put in, man, it was just tough. It took three months of the year. A third, or I guess that's a fourth of the year. But again it was, it could have been, and it should have been a huge opportunity. And so you never know which ones you are going to hit and miss, and that's why it's tough sometimes to realize, you know, what do I try, what do I not try. And I had a guy the other day promote with me, like, “Russell, you need to be a part of this, this is the biggest new business opportunity in the word.” And then trying to sell me on it, and how much money people were making and on and on and on. I remember I messaged him back, and I said, “You know what? I would love to, but the answer is no.” I said, you know, “I've learned over the last year that I make more money by turning away opportunities than I do by chasing opportunities. Because I've got enough.

Last night, Russell cut the deals on a 3-5 million dollar a year opportunity, and woke up this morning feeling awesome. Find out why on today's podcast. ---Transcript--- Good morning, everyone. This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys and gals, so we're not far from Christmas. I hope you guys are excited. I'm recording this on a Friday, and Christmas is next Wednesday. And just, I'm so excited, like, here I am, trying to get all the stuff done because January I'm excited to hit the road running with kind of a whole new business model and new plans and new focuses. And some of the stuff I've been talking about over in the last few weeks. And I'm just fired up. And what I want to talk about today, though, was a little bit different, because, you know, marketers and entrepreneurs are always looking at, like, opportunities, right? And there's so many opportunities in this world. It always makes me laugh. I have some friends that are broke, and broke people always complain because there's no opportunities. There's not many opportunities, I don't have a job, I don't have blah, blah, blah, blah, blah, right? And I'm in the opposite side, where there's so many opportunities I can't even sleep at night thinking about them. And one of my big a-ha's that I learned this year, I guess I kind of re-learned it this year, was learning how to say No to opportunities. And I think one of the best ways you can make money in this world is learning how to say no to a really, really good opportunity. And it's hard. You know, obviously there's going to be opportunities that — sorry, I'm driving and the lady is crazy across the street. Anyway, there's going to be opportunities that are so good that are harder to pass up. For example, this year one of the big opportunities that came across my plate was Rippln. And it was something that I thought was going to be huge. In fact, it was huge, as you know. We got 1.5 million members, but after we did our heavy lifting on the front end, the back end didn't really kind of fulfil on the promises. And it just kind of went away. But I look at — I spent probably two to three months of last year focusing on that, spending off time and energy and effort. And when all was said and done, the amount of money they made was close to nothing. But you've seen like Napoleon Dynamite, when he's out there, when Napoleon's out there and he's doing all the work with the chickens. And then he gets paid in like, change, and he adds it all up, and he's like, “Man, I made like a dollar an hour.” That's kind of how I felt afterwards. For the effort I put in, man, it was just tough. It took three months of the year. A third, or I guess that's a fourth of the year. But again it was, it could have been, and it should have been a huge opportunity. And so you never know which ones you are going to hit and miss, and that's why it's tough sometimes to realize, you know, what do I try, what do I not try. And I had a guy the other day promote with me, like, “Russell, you need to be a part of this, this is the biggest new business opportunity in the word.” And then trying to sell me on it, and how much money people were making and on and on and on. I remember I messaged him back, and I said, “You know what? I would love to, but the answer is no.” I said, you know, “I've learned over the last year that I make more money by turning away opportunities than I do by chasing opportunities. Because I've got enough. I've got something I'm focusing on that new opportunities don't always mean more money.” And I look back over this last year, you know, two years ago I was back in the shiny object syndrome. We had set up I think 11 or 12 different new companies. Last December, a year ago right now, we had a big publishing meeting, we had all the people who were publishing came in. And we were so excited about the next year what are we going to do, how are we going to roll all these different offers, and all these new things. And this year, because we had so many different offers it was hard to focus. And so, slowly throughout this year I've basically gone back to my partners. And although we had invested $20 or $30 or $40,000 for each of these offers, in some cases, I just gave them back to the partners who walked away and just said, “Hey, Marry Christmas, here's a gift. I'm just going to give it back to you and let you run with it. Because I've got to focus on the stuff that's making me money.” And it was hard. Every time I made a call to those partners, and just said, “Hey, sorry, I have to step away from this, but here's all the assets you made, you can just have them, it's a gift to you.” Every time, like, I was sick to my stomach to do it, because I knew how much money I was losing and missing out on. And how much money I had already invested that I was not ever going to recoup. Every time I gave one back and I stepped away, the next morning I woke up and it was kind of like, if you have ever broken up with a girlfriend or fired an employee, you wake up the next morning and you know it was the right decision and you feel just awesome. And so I basically, over the last year, have cut some huge opportunities that I focused on. That I had spent hundreds of thousands of dollars on and never became fruitful. We just cut them. And I looked and there's probably three or four real good opportunities that we have that we're focusing on, and that's it. And so, that's kind of what we're doing. In fact, this kind of came to a head, which is why I'm doing this podcast about these topics, because yesterday I cut a project that I think could have made $2 or $3 million next year. And I cut it, and I walked away from it, and I was scared and I was nervous and I was frustrated. And today I woke up with a huge smile on my face, just knowing that because I said no to that opportunity, I didn't lose $2 or $3 million. I think that I will be able to make $5 or $6 or $7 million more in my core companies because I lost that distraction, that thing. And it was a big deal, something that I had been working on for two or three months, and run a bunch of friends and partners into it. It was a deal with one of the guys from Shark Tank. And so, it could have, should have been big, and it just kept, every time I get back into it, it just kept changing and morphing and not being quite what I had initially agreed to. And finally, yesterday, I just kind of said, you know, I just can't do this anymore, and I told him, I told the other partners, I told everyone. And like I said, I was nervous, I was scared. But man, today I feel great. I'm going in today and it's one less huge project off my plate. I can focus again on the things that I know are going to make me money. Things that I'm doing every single day. And so, I guess my bit of wisdom I want to drop on you guys today, and before the new year starts, is really look at the opportunities you have in front of you. I'm guessing you're probably chasing two or three or four or five different shiny objects, if you're at all like most entrepreneurs. And the best advice I can give you is cut all except for the one that you think is the best potential of being your big home run. And just focus 100% of your efforts and energies, and focus on that one thing. And if you do that, you say no to opportunities, and you just focus on the one that you're already committed to. That's where you're going to see the success you want this year. That's how you'll go from, you know, floundering or doing well but not doing what you want to do, to being hyper-successful, is when all your focus is on that one thing. And this going back to keep, every few years I have to re-remind myself of this, because I get caught up in just like all the rest of us. Tony Robbins says, over and over and over again, where focus goes, energy flows, and it's true. So, pick your one opportunity, pick the one that's going to be your winner, focus on that, and cut out all the rest. And I promise you guys, you'll wake up tomorrow feeling so much better. So that's it. I'm at the office today. I'm about to go chase after my primary opportunity. I'm excited. I hope you guys are excited as well. It's going to be a great year coming up. If you enjoy this podcast, please share on Facebook, Twitter, wherever you've got avenues. So share it with other entrepreneurs because I enjoy doing it. I think it can help all you guys all a lot as well. Thanks again, and I will talk to you guys soon.

Last night, Russell cut the deals on a 3-5 million dollar a year opportunity, and woke up this morning feeling awesome. Find out why on today’s podcast. ---Transcript--- Good morning, everyone. This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys and gals, so we’re not far from Christmas. I hope you guys are excited. I’m recording this on a Friday, and Christmas is next Wednesday. And just, I’m so excited, like, here I am, trying to get all the stuff done because January I’m excited to hit the road running with kind of a whole new business model and new plans and new focuses. And some of the stuff I’ve been talking about over in the last few weeks. And I’m just fired up. And what I want to talk about today, though, was a little bit different, because, you know, marketers and entrepreneurs are always looking at, like, opportunities, right? And there’s so many opportunities in this world. It always makes me laugh. I have some friends that are broke, and broke people always complain because there’s no opportunities. There’s not many opportunities, I don’t have a job, I don’t have blah, blah, blah, blah, blah, right? And I’m in the opposite side, where there’s so many opportunities I can’t even sleep at night thinking about them. And one of my big a-ha’s that I learned this year, I guess I kind of re-learned it this year, was learning how to say No to opportunities. And I think one of the best ways you can make money in this world is learning how to say no to a really, really good opportunity. And it’s hard. You know, obviously there’s going to be opportunities that — sorry, I’m driving and the lady is crazy across the street. Anyway, there’s going to be opportunities that are so good that are harder to pass up. For example, this year one of the big opportunities that came across my plate was Rippln. And it was something that I thought was going to be huge. In fact, it was huge, as you know. We got 1.5 million members, but after we did our heavy lifting on the front end, the back end didn’t really kind of fulfil on the promises. And it just kind of went away. But I look at — I spent probably two to three months of last year focusing on that, spending off time and energy and effort. And when all was said and done, the amount of money they made was close to nothing. But you’ve seen like Napoleon Dynamite, when he’s out there, when Napoleon’s out there and he’s doing all the work with the chickens. And then he gets paid in like, change, and he adds it all up, and he’s like, “Man, I made like a dollar an hour.” That’s kind of how I felt afterwards. For the effort I put in, man, it was just tough. It took three months of the year. A third, or I guess that’s a fourth of the year. But again it was, it could have been, and it should have been a huge opportunity. And so you never know which ones you are going to hit and miss, and that’s why it’s tough sometimes to realize, you know, what do I try, what do I not try. And I had a guy the other day promote with me, like, “Russell, you need to be a part of this, this is the biggest new business opportunity in the word.” And then trying to sell me on it, and how much money people were making and on and on and on. I remember I messaged him back, and I said, “You know what? I would love to, but the answer is no.” I said, you know, “I’ve learned over the last year that I make more money by turning away opportunities than I do by chasing opportunities. Because I’ve got enough. I’ve got something I’m focusing on that new opportunities don’t always mean more money.” And I look back over this last year, you know, two years ago I was back in the shiny object syndrome. We had set up I think 11 or 12 different new companies. Last December, a year ago right now, we had a big publishing meeting, we had all the people who were publishing came in. And we were so excited about the next year what are we going to do, how are we going to roll all these different offers, and all these new things. And this year, because we had so many different offers it was hard to focus. And so, slowly throughout this year I’ve basically gone back to my partners. And although we had invested $20 or $30 or $40,000 for each of these offers, in some cases, I just gave them back to the partners who walked away and just said, “Hey, Marry Christmas, here’s a gift. I’m just going to give it back to you and let you run with it. Because I’ve got to focus on the stuff that’s making me money.” And it was hard. Every time I made a call to those partners, and just said, “Hey, sorry, I have to step away from this, but here’s all the assets you made, you can just have them, it’s a gift to you.” Every time, like, I was sick to my stomach to do it, because I knew how much money I was losing and missing out on. And how much money I had already invested that I was not ever going to recoup. Every time I gave one back and I stepped away, the next morning I woke up and it was kind of like, if you have ever broken up with a girlfriend or fired an employee, you wake up the next morning and you know it was the right decision and you feel just awesome. And so I basically, over the last year, have cut some huge opportunities that I focused on. That I had spent hundreds of thousands of dollars on and never became fruitful. We just cut them. And I looked and there’s probably three or four real good opportunities that we have that we’re focusing on, and that’s it. And so, that’s kind of what we’re doing. In fact, this kind of came to a head, which is why I’m doing this podcast about these topics, because yesterday I cut a project that I think could have made $2 or $3 million next year. And I cut it, and I walked away from it, and I was scared and I was nervous and I was frustrated. And today I woke up with a huge smile on my face, just knowing that because I said no to that opportunity, I didn’t lose $2 or $3 million. I think that I will be able to make $5 or $6 or $7 million more in my core companies because I lost that distraction, that thing. And it was a big deal, something that I had been working on for two or three months, and run a bunch of friends and partners into it. It was a deal with one of the guys from Shark Tank. And so, it could have, should have been big, and it just kept, every time I get back into it, it just kept changing and morphing and not being quite what I had initially agreed to. And finally, yesterday, I just kind of said, you know, I just can’t do this anymore, and I told him, I told the other partners, I told everyone. And like I said, I was nervous, I was scared. But man, today I feel great. I’m going in today and it’s one less huge project off my plate. I can focus again on the things that I know are going to make me money. Things that I’m doing every single day. And so, I guess my bit of wisdom I want to drop on you guys today, and before the new year starts, is really look at the opportunities you have in front of you. I’m guessing you’re probably chasing two or three or four or five different shiny objects, if you’re at all like most entrepreneurs. And the best advice I can give you is cut all except for the one that you think is the best potential of being your big home run. And just focus 100% of your efforts and energies, and focus on that one thing. And if you do that, you say no to opportunities, and you just focus on the one that you’re already committed to. That’s where you’re going to see the success you want this year. That’s how you’ll go from, you know, floundering or doing well but not doing what you want to do, to being hyper-successful, is when all your focus is on that one thing. And this going back to keep, every few years I have to re-remind myself of this, because I get caught up in just like all the rest of us. Tony Robbins says, over and over and over again, where focus goes, energy flows, and it’s true. So, pick your one opportunity, pick the one that’s going to be your winner, focus on that, and cut out all the rest. And I promise you guys, you’ll wake up tomorrow feeling so much better. So that’s it. I’m at the office today. I’m about to go chase after my primary opportunity. I’m excited. I hope you guys are excited as well. It’s going to be a great year coming up. If you enjoy this podcast, please share on Facebook, Twitter, wherever you’ve got avenues. So share it with other entrepreneurs because I enjoy doing it. I think it can help all you guys all a lot as well. Thanks again, and I will talk to you guys soon.

EZ TALK is hosted by Hollywood It Guy Eric 'EZ' Zuley talking to influential guests that can help motivate the listener by hearing stories of there struggles & success stories. EZ Features independent music from unsigned artists also Patricia Shipp Lead reporter National Enquirer gives you that Hollywood Gossip "The EZ Way"SOS = Secrets of social media advice (NEW SEGMENT) by Mike Precise Guest: Jonathan Budd founder Rippln is the hot new social platform that pays YOU for your influence.  Launched just 10 weeks ago, already 924,000 people around the world have signed up, & are eagerly anticipating the release of the rippln app.  Rippln's first ever platform tracks how your social influence spreads around the world... 

    Whichever way we choose to view the circumstances of our current world there is no denying that there is a degree of change taking place. We have come into a vantage point of observing our life so that we may broaden our horizon into that what we choose to be. We look ahead in anticipation into a world that has shifted seemingly overnight. These timelines are here to offer the way of the warrior. The choice to dare to surpass the tremulous road into one of light and wide open vistas.  Join us for a show that assists us all in seeing a movement  that has begun to shift our world as we know it. Being prepared to surpass and work towards our goal is of the essence. The Ripple affect is continuous ever evolving and has now expanded into what is known as rippln. The lessons and experience of this movement have just stretched further. With each movement forward we expand into endless possibilities and probabilities.

    Whichever way we choose to view the circumstances of our current world there is no denying that there is a degree of change taking place. We have come into a vantage point of observing our life so that we may broaden our horizon into that what we choose to be. We look ahead in anticipation into a world that has shifted seemingly overnight. These timelines are here to offer the way of the warrior. The choice to dare to surpass the tremulous road into one of light and wide open vistas.  Join us for a show that assists us all in seeing a movement  that has begun to shift our world as we know it. Being prepared to surpass and work towards our goal is of the essence. The Ripple affect is continuous ever evolving and has now expanded into what is known as rippln. The lessons and experience of this movement have just stretched further. With each movement forward we expand into endless possibilities and probabilities.

This movement has gone viral in just a few days! We are now over 670,000 strong marching to hit a million by June 15th 2013! There exist ripples throughout the world. This idea is now ready to gift fruition into a momentum beyond exuberance! now with the Rippln movement creates your ripple. The upcoming videos bring us more clarity and knowing. Remember beloved we are in the remembrance and knowing timeline. This not just a mobile app it’s beyond anything we have experienced thus far!    Bellow are two videos that will give you an idea where we are. Watch the new Rippln Wealth Revolution. The first video is from rippln and the second one is outstanding beyond words expressed by Pachamama. “ It has begun: Humanity's Immune Response”     One Love One Heart Eternal   Mara  http://rippln.com/blog/the-rippln-wealth-revolution-new-video-posted/  https://www.youtube.com/watch?feature=player_embedded&v=z3toFGowwZw

This movement has gone viral in just a few days! We are now over 670,000 strong marching to hit a million by June 15th 2013! There exist ripples throughout the world. This idea is now ready to gift fruition into a momentum beyond exuberance! now with the Rippln movement creates your ripple. The upcoming videos bring us more clarity and knowing. Remember beloved we are in the remembrance and knowing timeline. This not just a mobile app it’s beyond anything we have experienced thus far!    Bellow are two videos that will give you an idea where we are. Watch the new Rippln Wealth Revolution. The first video is from rippln and the second one is outstanding beyond words expressed by Pachamama. “ It has begun: Humanity's Immune Response”     One Love One Heart Eternal   Mara  http://rippln.com/blog/the-rippln-wealth-revolution-new-video-posted/  https://www.youtube.com/watch?feature=player_embedded&v=z3toFGowwZw

The post Episode #20 – A Student Of Marketing appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... What is the secret message I'm trying to get to you?... --------------------------------------------------------------------------------- Hey, this is Russell Brunson and I want to welcome you to the Marketing in Your Car podcast today. It is a beautiful day. Hey everyone, this is Russell again. It's Friday today and I'm excited because we're heading out of town for Memorial Day weekend. We're going to have some fun out at the lake with my family, so I'm excited for that today but on my drive in to get some stuff done this morning before we head out of town, I want to give you guys a quick message. This message has to do with becoming a student of marketing. There's this guy I got some text messages from yesterday. He's someone who I met in the last six months or so and someone who I think is a really cool guy, who wants to be an entrepreneur. He's trying to learn this stuff. He's got his first app he's been creating, and I've been helping him, steering him the right way. When Rippln came out, which obviously a lot of you guys probably know what Rippln is. It's a new viral app that we're helping launch and stuff like that. I showed him that. He got excited and signed up, and started talking about it to some people, and started doing some stuff. Then last night, he texted me and said, “Hey, can you take me and my wife off of Rippln?” I said, “What are you talking about?” He said, “I'm tired of getting all the text messages and emails, and it's not for me,” all this stuff, “please cancel it.” So I wrote him back and said, “Yeah, just go contact support@rippln.com. They can take care of it.” I sat there. It really bugged me. I wanted to write him back but I didn't because I knew if I did, it would be kind of out of me being upset a little bit. It just makes me sad because I know someone like him, he's trying to learn this internet marketing thing and trying to learn apps, trying to learn how to launch his own app. I gave him behind the scenes access to the fastest growing social network app launch in the history of the world. He got behind the scenes access to watch it going live. He's getting all the marketing material texted and emailed to him every single day, and instead of looking at that and saying, “Wow, this is a really good case study about how to launch an app,” he got annoyed with it and asked to leave and to cancel it. It just blows my mind how many times people who are trying to learn marketing get upset at marketing. It drives me crazy. I can't tell you how many emails we send out doing cool marketing, showing cool marketing, and actually marketing to people, and instead of people looking at that and saying, “Wow, that's a good idea. I'm going to go and implement that in my business,” people come back a lot of the times and just get upset and say, “Oh, I can't believe you keep emailing me. I can't believe this.” They're upset about whatever it might be, and it just makes me laugh because the reason why they joined my list, the reason why they listen to this podcast, the reason why you come to my teleseminars is to learn how to make money. Sure, I'm going to be selling you stuff along the way but watching the process is worth as much if not more money than the actual thing we're selling every single time. For example, yesterday, we did a webinar that in the first 90 minutes or whatever, in the 90 minute webinar, we did $80,000 in sales. Now, a lot of people were on that webinar and they got excited by the product and they bought it, but if you were just to have watched the process about how we got people on the call,

What is the secret message I'm trying to get to you?… ---Transcript--- Hey, this is Russell Brunson and I want to welcome you to the Marketing in Your Car podcast today. It is a beautiful day. Hey everyone, this is Russell again. It's Friday today and I'm excited because we're heading out of town for Memorial Day weekend. We're going to have some fun out at the lake with my family, so I'm excited for that today but on my drive in to get some stuff done this morning before we head out of town, I want to give you guys a quick message. This message has to do with becoming a student of marketing. There's this guy I got some text messages from yesterday. He's someone who I met in the last six months or so and someone who I think is a really cool guy, who wants to be an entrepreneur. He's trying to learn this stuff. He's got his first app he's been creating, and I've been helping him, steering him the right way. When Rippln came out, which obviously a lot of you guys probably know what Rippln is. It's a new viral app that we're helping launch and stuff like that. I showed him that. He got excited and signed up, and started talking about it to some people, and started doing some stuff. Then last night, he texted me and said, “Hey, can you take me and my wife off of Rippln?” I said, “What are you talking about?” He said, “I'm tired of getting all the text messages and emails, and it's not for me,” all this stuff, “please cancel it.” So I wrote him back and said, “Yeah, just go contact support@rippln.com. They can take care of it.” I sat there. It really bugged me. I wanted to write him back but I didn't because I knew if I did, it would be kind of out of me being upset a little bit. It just makes me sad because I know someone like him, he's trying to learn this internet marketing thing and trying to learn apps, trying to learn how to launch his own app. I gave him behind the scenes access to the fastest growing social network app launch in the history of the world. He got behind the scenes access to watch it going live. He's getting all the marketing material texted and emailed to him every single day, and instead of looking at that and saying, “Wow, this is a really good case study about how to launch an app,” he got annoyed with it and asked to leave and to cancel it. It just blows my mind how many times people who are trying to learn marketing get upset at marketing. It drives me crazy. I can't tell you how many emails we send out doing cool marketing, showing cool marketing, and actually marketing to people, and instead of people looking at that and saying, “Wow, that's a good idea. I'm going to go and implement that in my business,” people come back a lot of the times and just get upset and say, “Oh, I can't believe you keep emailing me. I can't believe this.” They're upset about whatever it might be, and it just makes me laugh because the reason why they joined my list, the reason why they listen to this podcast, the reason why you come to my teleseminars is to learn how to make money. Sure, I'm going to be selling you stuff along the way but watching the process is worth as much if not more money than the actual thing we're selling every single time. For example, yesterday, we did a webinar that in the first 90 minutes or whatever, in the 90 minute webinar, we did $80,000 in sales. Now, a lot of people were on that webinar and they got excited by the product and they bought it, but if you were just to have watched the process about how we got people on the call, what happened on the webinar, the words we said, the slides we used, the process, the close, the takeaway, the offer, I would have paid $1000 just to have seen behind the scenes of that webinar, what I did. Everybody had a front stage pass. Everyone is on my email list. They all got the emails. They all sat there on the webinar. They're watching the replay cycle right now. From this webinar, we'll probably make a quarter million dollars and there will be people unsubscribing from my list because they're annoying I'm marketing to them. Why did you get on my list in the first place? You're trying to learn marketing from me. Watch what I'm doing. Anyway, I just wanted to stress that because so many times, I think that we're looking for something and we're missing what's right in front of our eyes. If you want to learn marketing, you cannot be annoyed by people marketing to you. You need to watch that and study it. With my friend, I started texting this back but then I deleted it but I wanted to tell him, “Look, if you want to be passionate about this career, you should be throw away all your marketing books, quit going to college, whatever it is but every one of those emails that Rippln is sending out or that I'm sending out, you should print those out, put them in a binder, and study them every single day because that will make you more money than anything you'll ever learn in college.” I feel bad because he missed the mark. He's so focused on trying to launch his app that he missed the marketing lesson I was trying to give him about how to launch his app. It's a shame and a tragedy but that's what happens with so many people. Please you guys, be students of this game, the marketing game. If you do, you will succeed. You've got to become passionate about it. Daegan Smith and I talk about this a lot. Until you become obsessed about marketing, and obsessed with how we drive traffic and how we do conversions, and cool sales processes, and that kind of stuff, until you become obsessed with that part of it, you're not going to become successful online, at least not to the level you want to be. Everything else is just going to be a chore. It's going to be a headache. It's going to be whatever it's going to be but if you really focus on that part and make it a passion and a love, then you can be successful. On a Hangout I did the other day, I was on a Hangout with Anthony Morrison who had one of the best running infomercials for four or five years straight. I told everybody, “Look, Anthony's infomercials are awesome, so awesome that I recorded them, I had them transcribed, and I've read the script over and over again to learn what he said and why he said it.” There's so much value for me in watching the infomercial. You can ask my wife. It drives my wife insane but when we're watching TV, guess what? My favorite part is the commercials. She always wants to fast forward. I'm like, “No, this is why we're watching the show, so I can watch the commercials.” When we listen to the radio and the commercial comes on, she wants to change it. I'm like, “No, you know this is the part of the show I'm here for, to listen to the commercials.” That's where I learn, that's where I grow. It's because I've become a student of this marketing game, and you need to become a student too. Quit getting annoyed when people market to you and look at it as saying, “Wow, that's a cool idea. That's a cool way I can implement something in my business.” When you start doing that and your perspective changes to that, you guys can become even more successful, but it really takes that leap from I'm trying to figure out how to make money to I'm becoming a student of marketing. When you do that, like I said, everything else will change. For all you guys who are out there, for every email list you're on, don't get annoyed anymore. Please start printing out the emails, putting them in a binder, studying them. That is your homework. If you do that, I promise you guys you'll be more successful. That's it for today. I hope you guys all have an awesome Memorial Day weekend. Maybe, if my wife and kids pass out in the car, I'll give you guys a four hour long podcast while I'm in the car driving. If not, I'll talk to you guys when we all get back. If you're enjoying the show at all, please go to ITunes.com and leave your comments, leave your feedback. I love seeing it. It's probably the most exciting thing of the day for me right now so go back and look at the comments. If you're having a good time with this, please leave feedback and let everybody else you know know about the Marketing in Your Car podcast. Thanks you guys, and we'll talk to you soon.

What is the secret message I’m trying to get to you?… ---Transcript--- Hey, this is Russell Brunson and I want to welcome you to the Marketing in Your Car podcast today. It is a beautiful day. Hey everyone, this is Russell again. It’s Friday today and I’m excited because we’re heading out of town for Memorial Day weekend. We’re going to have some fun out at the lake with my family, so I’m excited for that today but on my drive in to get some stuff done this morning before we head out of town, I want to give you guys a quick message. This message has to do with becoming a student of marketing. There’s this guy I got some text messages from yesterday. He’s someone who I met in the last six months or so and someone who I think is a really cool guy, who wants to be an entrepreneur. He’s trying to learn this stuff. He’s got his first app he’s been creating, and I’ve been helping him, steering him the right way. When Rippln came out, which obviously a lot of you guys probably know what Rippln is. It’s a new viral app that we’re helping launch and stuff like that. I showed him that. He got excited and signed up, and started talking about it to some people, and started doing some stuff. Then last night, he texted me and said, “Hey, can you take me and my wife off of Rippln?” I said, “What are you talking about?” He said, “I’m tired of getting all the text messages and emails, and it’s not for me,” all this stuff, “please cancel it.” So I wrote him back and said, “Yeah, just go contact support@rippln.com. They can take care of it.” I sat there. It really bugged me. I wanted to write him back but I didn’t because I knew if I did, it would be kind of out of me being upset a little bit. It just makes me sad because I know someone like him, he’s trying to learn this internet marketing thing and trying to learn apps, trying to learn how to launch his own app. I gave him behind the scenes access to the fastest growing social network app launch in the history of the world. He got behind the scenes access to watch it going live. He’s getting all the marketing material texted and emailed to him every single day, and instead of looking at that and saying, “Wow, this is a really good case study about how to launch an app,” he got annoyed with it and asked to leave and to cancel it. It just blows my mind how many times people who are trying to learn marketing get upset at marketing. It drives me crazy. I can’t tell you how many emails we send out doing cool marketing, showing cool marketing, and actually marketing to people, and instead of people looking at that and saying, “Wow, that’s a good idea. I’m going to go and implement that in my business,” people come back a lot of the times and just get upset and say, “Oh, I can’t believe you keep emailing me. I can’t believe this.” They’re upset about whatever it might be, and it just makes me laugh because the reason why they joined my list, the reason why they listen to this podcast, the reason why you come to my teleseminars is to learn how to make money. Sure, I’m going to be selling you stuff along the way but watching the process is worth as much if not more money than the actual thing we’re selling every single time. For example, yesterday, we did a webinar that in the first 90 minutes or whatever, in the 90 minute webinar, we did $80,000 in sales. Now, a lot of people were on that webinar and they got excited by the product and they bought it, but if you were just to have watched the process about how we got people on the call, what happened on the webinar, the words we said, the slides we used, the process, the close, the takeaway, the offer, I would have paid $1000 just to have seen behind the scenes of that webinar, what I did. Everybody had a front stage pass. Everyone is on my email list. They all got the emails. They all sat there on the webinar. They’re watching the replay cycle right now. From this webinar, we’ll probably make a quarter million dollars and there will be people unsubscribing from my list because they’re annoying I’m marketing to them. Why did you get on my list in the first place? You’re trying to learn marketing from me. Watch what I’m doing. Anyway, I just wanted to stress that because so many times, I think that we’re looking for something and we’re missing what’s right in front of our eyes. If you want to learn marketing, you cannot be annoyed by people marketing to you. You need to watch that and study it. With my friend, I started texting this back but then I deleted it but I wanted to tell him, “Look, if you want to be passionate about this career, you should be throw away all your marketing books, quit going to college, whatever it is but every one of those emails that Rippln is sending out or that I’m sending out, you should print those out, put them in a binder, and study them every single day because that will make you more money than anything you’ll ever learn in college.” I feel bad because he missed the mark. He’s so focused on trying to launch his app that he missed the marketing lesson I was trying to give him about how to launch his app. It’s a shame and a tragedy but that’s what happens with so many people. Please you guys, be students of this game, the marketing game. If you do, you will succeed. You’ve got to become passionate about it. Daegan Smith and I talk about this a lot. Until you become obsessed about marketing, and obsessed with how we drive traffic and how we do conversions, and cool sales processes, and that kind of stuff, until you become obsessed with that part of it, you’re not going to become successful online, at least not to the level you want to be. Everything else is just going to be a chore. It’s going to be a headache. It’s going to be whatever it’s going to be but if you really focus on that part and make it a passion and a love, then you can be successful. On a Hangout I did the other day, I was on a Hangout with Anthony Morrison who had one of the best running infomercials for four or five years straight. I told everybody, “Look, Anthony’s infomercials are awesome, so awesome that I recorded them, I had them transcribed, and I’ve read the script over and over again to learn what he said and why he said it.” There’s so much value for me in watching the infomercial. You can ask my wife. It drives my wife insane but when we’re watching TV, guess what? My favorite part is the commercials. She always wants to fast forward. I’m like, “No, this is why we’re watching the show, so I can watch the commercials.” When we listen to the radio and the commercial comes on, she wants to change it. I’m like, “No, you know this is the part of the show I’m here for, to listen to the commercials.” That’s where I learn, that’s where I grow. It’s because I’ve become a student of this marketing game, and you need to become a student too. Quit getting annoyed when people market to you and look at it as saying, “Wow, that’s a cool idea. That’s a cool way I can implement something in my business.” When you start doing that and your perspective changes to that, you guys can become even more successful, but it really takes that leap from I’m trying to figure out how to make money to I’m becoming a student of marketing. When you do that, like I said, everything else will change. For all you guys who are out there, for every email list you’re on, don’t get annoyed anymore. Please start printing out the emails, putting them in a binder, studying them. That is your homework. If you do that, I promise you guys you’ll be more successful. That’s it for today. I hope you guys all have an awesome Memorial Day weekend. Maybe, if my wife and kids pass out in the car, I’ll give you guys a four hour long podcast while I’m in the car driving. If not, I’ll talk to you guys when we all get back. If you’re enjoying the show at all, please go to ITunes.com and leave your comments, leave your feedback. I love seeing it. It’s probably the most exciting thing of the day for me right now so go back and look at the comments. If you’re having a good time with this, please leave feedback and let everybody else you know know about the Marketing in Your Car podcast. Thanks you guys, and we’ll talk to you soon.

The post Episode #18 – Polarity appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How to use controversy to create a fan-base and to sell more of your stuff. --------------------------------------------------------------------------------- Hey everybody, welcome to the Marketing in Your Car podcast. This is Russell Brunson and I'm excited for today's podcast. I hope you all had an awesome weekend. I had a chance to go on a family trip down to a wedding, which was always fun. While I was driving, my thoughts were upon marketing. I wanted to give you guys an eight hour podcast. That's how long I was in the car but I was dealing with a bunch of crazy kids and a beautiful wife, so was not able to do one but I was thinking a lot about it. I got some good topics for this week coming up. I want to go through a bunch of them. Right now is the one that I was most excited about, and it's the topic of polarity. This is one of the keys in your marketing. If you learn how to master this, it will mean more traffic, more sales, and a lot more repeat sales and raving fans. The back story behind where this concept came from today, I got a Skype from one of my close marketing buddies who makes a lot of money but is very conservative, very neutral type personality. He Skyped me and said, “Man, I can't believe how much drama you've been involved with in the last month.” At first, I was trying to remember, “What drama was he talking about?” Then I remembered all the drama we've been involved with in the last month. It's been really interesting. One thing in the drama, some of you guys remember I was competing for a Ferrari which I won. I thrashed the guy who took number two, and the number two guy did not take that very happily. The last four days of the contest, he went out there and started this whole hate smear campaign against me which was kind of funny. It was like a two year old girl crying after getting beat up by a bigger kid. That's kind of what it reminded me of. He was doing all this stuff, and there was all this controversy was caused, and there were people that were really upset at him, and people upset at me but what was interesting is the last day of the contest, I didn't really say much. He was the one out there ranting and raving, and posting stuff all over Facebook and trying to trash me, and tell everyone he was a better person than me. We had three times the sales the last day than we had the entire prior last week combined, so it worked in our favor tremendously. In fact, I had a bunch of JV partners who were so annoyed at what he was doing, they actually went out there and were promoting, without me even asking, were promoting my bonus package just so that he wouldn't win which was kind of funny. It all kind of comes around. Then we were in the middle of this launch of Rippln which I'm sure some of you guys have had a chance to see that. I was brought under to write the whole sales and marketing part of the company launch, help orchestrate all that stuff. It's been going amazing. We've gotten over half a million people to sign up in the first 30 days. It's been fun, but with that, there's been a lot of controversy written about it. We had Tech Crunch, this big huge tech blog, go and write. They don't really write anti articles but they wrote a huge anti article about my video, the pre-launch video which made me proud. Then we got Salty Droid did a write-up on it, and some other guys who think they're cool wrote big write-ups about how we're scam artists, and all this stuff. It kind of made me smile because all this fuel has just been great for our business, for our brand, for everything that we're doing.

How to use controversy to create a fan-base and to sell more of your stuff. ---Transcript--- Hey everybody, welcome to the Marketing in Your Car podcast. This is Russell Brunson and I'm excited for today's podcast. I hope you all had an awesome weekend. I had a chance to go on a family trip down to a wedding, which was always fun. While I was driving, my thoughts were upon marketing. I wanted to give you guys an eight hour podcast. That's how long I was in the car but I was dealing with a bunch of crazy kids and a beautiful wife, so was not able to do one but I was thinking a lot about it. I got some good topics for this week coming up. I want to go through a bunch of them. Right now is the one that I was most excited about, and it's the topic of polarity. This is one of the keys in your marketing. If you learn how to master this, it will mean more traffic, more sales, and a lot more repeat sales and raving fans. The back story behind where this concept came from today, I got a Skype from one of my close marketing buddies who makes a lot of money but is very conservative, very neutral type personality. He Skyped me and said, “Man, I can't believe how much drama you've been involved with in the last month.” At first, I was trying to remember, “What drama was he talking about?” Then I remembered all the drama we've been involved with in the last month. It's been really interesting. One thing in the drama, some of you guys remember I was competing for a Ferrari which I won. I thrashed the guy who took number two, and the number two guy did not take that very happily. The last four days of the contest, he went out there and started this whole hate smear campaign against me which was kind of funny. It was like a two year old girl crying after getting beat up by a bigger kid. That's kind of what it reminded me of. He was doing all this stuff, and there was all this controversy was caused, and there were people that were really upset at him, and people upset at me but what was interesting is the last day of the contest, I didn't really say much. He was the one out there ranting and raving, and posting stuff all over Facebook and trying to trash me, and tell everyone he was a better person than me. We had three times the sales the last day than we had the entire prior last week combined, so it worked in our favor tremendously. In fact, I had a bunch of JV partners who were so annoyed at what he was doing, they actually went out there and were promoting, without me even asking, were promoting my bonus package just so that he wouldn't win which was kind of funny. It all kind of comes around. Then we were in the middle of this launch of Rippln which I'm sure some of you guys have had a chance to see that. I was brought under to write the whole sales and marketing part of the company launch, help orchestrate all that stuff. It's been going amazing. We've gotten over half a million people to sign up in the first 30 days. It's been fun, but with that, there's been a lot of controversy written about it. We had Tech Crunch, this big huge tech blog, go and write. They don't really write anti articles but they wrote a huge anti article about my video, the pre-launch video which made me proud. Then we got Salty Droid did a write-up on it, and some other guys who think they're cool wrote big write-ups about how we're scam artists, and all this stuff. It kind of made me smile because all this fuel has just been great for our business, for our brand, for everything that we're doing. The controversy behind things has been awesome. Now, what I want to talk about today is the concept of polarity. Polarity is the opposite of neutrality. A lot of people in their marketing want to be very neutral. They don't want to offend anybody. They are very careful not to step on anybody's toes but the problem with being neutral is when you're neutral, you're boring. Nobody listens to you. Nobody pays attention. As much fun as it is to make everybody happy, that's not the way to make money. I don't know about you guys, but I'm not in this business to make everybody happy. I'm in this business to make money. The neutrality behind most people's marketing is what keeps them from really succeeding. It makes them irrelevant. It makes them so that people don't really talk about you. You may have some people that are interested but nobody talks about you. That's what causes your business and your brand to grow. It was interesting, I was talking to Mike Filson about this awhile ago, and Mike said one of his biggest things he's always trying to do is figure out how can I stay relevant. He said, “You know, guys like me and him have been in this market for 10 years and so, and you look at how many people and personalities have come and gone in that time,” and he said, “most of them just aren't relevant anymore. What are we doing to stay relevant, to stay top of mind, to stay on people's radar?” Because literally, in the internet world, if you're quiet for a week, you're pretty much gone. You've disappeared off the radar, which is a whole other story in of itself, why it's important to contact your audience more often, email at least daily. Daegan, one of my close buddies, he preaches emailing twice a day. Staying relevant is a big thing. Back to the neutrality part of it, I was reading this thing awhile ago. This is a couple of years ago so I'm sure I don't know the stats but the concept, I remember. It was talking about Howard Stern and about people that watch his show. They did surveys. They found the average person who liked his show listened for 35 or 40 minutes at a time, and the average person who hated his show listened for over an hour at a time. When they surveyed both audiences to find out why they listened, the reason was the same in both cases. It was, “We wanted to hear what he was going to say next.” That's really a key here. You look at the great figureheads, you look at the people that have the big brands, just in the celebrity world. We just watched the finale of Celebrity Apprentice last night. Look at Donald Trump. When he was doing this whole campaign against Obama when he was going to run for president, this whole thing about Obama, trying to bring out his birth certificate, that for me, I don't care which side you're on or anything like that, but it was interesting. It got people talking and noise, and all this stuff. People hated Donald Trump for it, people loved him because of it but he caused polarity. What happens when you cause polarity is there will be a group of people who despise you and who hate you. Most people don't do that in their marketing because they're scared of that. They don't want that. That was always really, really tough for me. It was really tough for me to see people talk bad about me. In fact, it's still hard for my employees when they see stuff like that. For me, it doesn't bother me anymore. It's been happening long enough, I get it. There are going to be people that don't like me. I'm okay with that. The other interesting fact about polarity is when you create a group of people and make them dislike you, it also takes another group of people and makes them love you 10 times more. That's the power of polarity. When you switch from being in a neutral state where you're trying to please everybody to a polar state where you pick the things you want to do and not want to do, stuff like that, again, you get people who despise you and you'll get people who love you. Those people who love you will spend so much more money with you because of that. They're attracted to that polarity. I look at all the people that I spend money with. I buy things in a lot of different niches. The people I buy from are always the kind of crazy people a little bit. I always joke the crazy people have the best ideas. I always like to subscribe to what they're doing and they're talking about. That's what I spend my money on because me and everybody, even if they won't admit it, you like the people on the fringes. You like the heretics. You like the people that are kind of pushing the envelope because it's more interesting. It's a more interesting conversation to talk about, to think about, to participate in, and people are attracted to that. At the same time, like I said, there are going to be people who are not attracted to that but if that's happening, that's a good thing. Dan Kennedy, one of my mentors, he said, “If you haven't offended somebody by noon each day, then you're not marketing hard enough.” I know that's going to be hard for a lot of you guys but it's the key. One thing I want to mention about polarity is there's a right and a wrong way to do this. The right way, at least the way that I subscribe to is I don't go out there trying to pick fights. I just do what I'm going to do, and then I stand behind it. For example, the whole Rippln thing, we did it and I stood behind it. The launch for Pure Leverage that we won, we did our thing, I stood behind it but I wasn't going out there picking fights. I look at the guy who we thrashed in the contest, and I look at the way that he was trying to create polarity. I think it backfired on him. He went out there and started a hate smear campaign against me and made videos, and posted on Facebook every 30 seconds for two days about how much he hated me, and how he was going to steal my Ferrari, and all this stuff. It was really distasteful, and maybe he got some audience from that. He probably did but all I know is that he was polar so far to the other opposite, to the other extreme, that the people in our market, our peers were so turned off by what he was doing that they started promoting my stuff without me even ever asking. I think there's a level where you can go way too far and you outcast so many people that they don't want to become part of what you're doing. There's kind of a fine line there. With the two campaigns this month that caused all of our controversy, I wasn't doing anything really. I was just doing my thing. Because we were doing it and we were doing it aggressively and we were doing it well, it caused people to become upset and it caused people to become huge fans. That's what I want to say about polarity. Don't go out there. You're not trying to be a thug. You're not trying to go cause fights and that kind of thing. People can see through that. It's not the right way to do it. It's just coming out there and being yourself, not being nervous about who you are, and just doing it. It was interesting, two days ago, I was in our garage. I rented a power washer and power washed our whole driveway. It was super fun. If anyone hasn't done that, it's a fun project. I power washed the whole driveway. Then I found these boxes that got wet. In some of the boxes, there was this tube. I pulled the tube out. I remember seeing when I was a kid. I pulled it out and there was a picture of my ninth grade graduating class inside of it. I opened it up and saw all of my friends, all these people that meant so much to me. I looked at it, and there wasn't a single person in that picture that I've kept in contact with over the last, I guess ninth grade was probably 13 or 14 years ago now. There wasn't a single person that I kept in contact with. I remember sitting there looking. I remember being the shy, awkward ninth grader who was so concerned about what everybody else in that picture thought. It's all I could think about, “What if they don't like me? What if they make fun of me? What if whatever?” Because of that, I didn't thrive in that environment. I was an awkward, shy teenager. For me, I didn't start thriving until I started wrestling in high school. That's when I found my thing. I just stopped caring about everybody else and focused on that thing. I think that so many of us in our business, we're like that shy, awkward ninth grader in the picture who wants everybody to like them and because of that, they stop bringing their own personality into the game. They're so concerned about nobody making fun of them that they're just neutral and just sitting there. Because of that, nobody knows who they are. I was so neutral and I was so boring in ninth grade, that I guarantee you if I showed that picture to everyone in that graduating class, most of them would have no idea who I was because I was that shy, awkward, neutral person who didn't want to offend or talk about anybody. You look at the high school graduation, it was different because I had picked my thing. Wrestling was my thing. I focused on that, and people knew who I was because of that. It's the same way in your business, you guys. Quit worrying about what the haters, what the people who don't like you are thinking. Quit worrying about everything else. Just be yourself. Who are you at your core? Just go out there and do that. Whatever it is that gets you excited in the morning, go and do that kind of stuff. The way you talk to your audience, listen, this podcast was me talking in my car. It makes me laugh because I did a news segment the other day on Huffington Post. It was really cool. Our PR person afterwards messaged me and said, “Russell, you really need to learn how to clean up your ums and your ahs.” I thought, “You know what? Yeah, I could do that but then I'd be losing who I am.” I want to connect with you guys at a personal level because that's where you're coming to me. You're coming to me with personal issues. You want your business to grow. I could give you the textbook answer or I could give you what actually works. That's my goal is to be real with you guys. I want you guys to do the same thing, to be real with yourself and not be scared of polarity. It is a good thing that's going to help you win this game. Step off your neutral line. Quit trying to please everybody, and just be yourself. If you do that, like I said, you'll find a group of people that don't like you and they're going to be mean to you, and there are going to be hate blogs about you. Who knows how extreme it will get. The more aggressive you get, the more exciting you are, the more people will come out of the wood works to write hate blogs about you. It makes me laugh nowadays when I see the ones that people write about me but at the same time, because of that polarity, just by the nature of how polar opposites work, while one group will move away from you, another bigger, larger group that's more passionate and more willing to spend money will move towards you. That is the key, you guys. That is the key to this whole attraction marketing game. That's what I had for you guys today. I hope you enjoyed it. I'm at the office now. I have a fun day. I'm going to try to ruffle some feathers, do some fun marketing, and hopefully it makes people angry and in the interim, makes some people really, really happy. If I can do that, I've succeeded. If you can do that, you've succeeded as well. Thanks you guys. Again, if you had any good experiences with this podcast so far, please go to ITunes.com, go to the comment section, leave your comments, leave your feedback. I love it. Right now, it's my most exciting thing everyday to go look at the comments. Please leave comments, love to hear from you guys, and we'll talk to you all soon.

How to use controversy to create a fan-base and to sell more of your stuff. ---Transcript--- Hey everybody, welcome to the Marketing in Your Car podcast. This is Russell Brunson and I’m excited for today’s podcast. I hope you all had an awesome weekend. I had a chance to go on a family trip down to a wedding, which was always fun. While I was driving, my thoughts were upon marketing. I wanted to give you guys an eight hour podcast. That’s how long I was in the car but I was dealing with a bunch of crazy kids and a beautiful wife, so was not able to do one but I was thinking a lot about it. I got some good topics for this week coming up. I want to go through a bunch of them. Right now is the one that I was most excited about, and it’s the topic of polarity. This is one of the keys in your marketing. If you learn how to master this, it will mean more traffic, more sales, and a lot more repeat sales and raving fans. The back story behind where this concept came from today, I got a Skype from one of my close marketing buddies who makes a lot of money but is very conservative, very neutral type personality. He Skyped me and said, “Man, I can’t believe how much drama you’ve been involved with in the last month.” At first, I was trying to remember, “What drama was he talking about?” Then I remembered all the drama we’ve been involved with in the last month. It’s been really interesting. One thing in the drama, some of you guys remember I was competing for a Ferrari which I won. I thrashed the guy who took number two, and the number two guy did not take that very happily. The last four days of the contest, he went out there and started this whole hate smear campaign against me which was kind of funny. It was like a two year old girl crying after getting beat up by a bigger kid. That’s kind of what it reminded me of. He was doing all this stuff, and there was all this controversy was caused, and there were people that were really upset at him, and people upset at me but what was interesting is the last day of the contest, I didn’t really say much. He was the one out there ranting and raving, and posting stuff all over Facebook and trying to trash me, and tell everyone he was a better person than me. We had three times the sales the last day than we had the entire prior last week combined, so it worked in our favor tremendously. In fact, I had a bunch of JV partners who were so annoyed at what he was doing, they actually went out there and were promoting, without me even asking, were promoting my bonus package just so that he wouldn’t win which was kind of funny. It all kind of comes around. Then we were in the middle of this launch of Rippln which I’m sure some of you guys have had a chance to see that. I was brought under to write the whole sales and marketing part of the company launch, help orchestrate all that stuff. It’s been going amazing. We’ve gotten over half a million people to sign up in the first 30 days. It’s been fun, but with that, there’s been a lot of controversy written about it. We had Tech Crunch, this big huge tech blog, go and write. They don’t really write anti articles but they wrote a huge anti article about my video, the pre-launch video which made me proud. Then we got Salty Droid did a write-up on it, and some other guys who think they’re cool wrote big write-ups about how we’re scam artists, and all this stuff. It kind of made me smile because all this fuel has just been great for our business, for our brand, for everything that we’re doing. The controversy behind things has been awesome. Now, what I want to talk about today is the concept of polarity. Polarity is the opposite of neutrality. A lot of people in their marketing want to be very neutral. They don’t want to offend anybody. They are very careful not to step on anybody’s toes but the problem with being neutral is when you’re neutral, you’re boring. Nobody listens to you. Nobody pays attention. As much fun as it is to make everybody happy, that’s not the way to make money. I don’t know about you guys, but I’m not in this business to make everybody happy. I’m in this business to make money. The neutrality behind most people’s marketing is what keeps them from really succeeding. It makes them irrelevant. It makes them so that people don’t really talk about you. You may have some people that are interested but nobody talks about you. That’s what causes your business and your brand to grow. It was interesting, I was talking to Mike Filson about this awhile ago, and Mike said one of his biggest things he’s always trying to do is figure out how can I stay relevant. He said, “You know, guys like me and him have been in this market for 10 years and so, and you look at how many people and personalities have come and gone in that time,” and he said, “most of them just aren’t relevant anymore. What are we doing to stay relevant, to stay top of mind, to stay on people’s radar?” Because literally, in the internet world, if you’re quiet for a week, you’re pretty much gone. You’ve disappeared off the radar, which is a whole other story in of itself, why it’s important to contact your audience more often, email at least daily. Daegan, one of my close buddies, he preaches emailing twice a day. Staying relevant is a big thing. Back to the neutrality part of it, I was reading this thing awhile ago. This is a couple of years ago so I’m sure I don’t know the stats but the concept, I remember. It was talking about Howard Stern and about people that watch his show. They did surveys. They found the average person who liked his show listened for 35 or 40 minutes at a time, and the average person who hated his show listened for over an hour at a time. When they surveyed both audiences to find out why they listened, the reason was the same in both cases. It was, “We wanted to hear what he was going to say next.” That’s really a key here. You look at the great figureheads, you look at the people that have the big brands, just in the celebrity world. We just watched the finale of Celebrity Apprentice last night. Look at Donald Trump. When he was doing this whole campaign against Obama when he was going to run for president, this whole thing about Obama, trying to bring out his birth certificate, that for me, I don’t care which side you’re on or anything like that, but it was interesting. It got people talking and noise, and all this stuff. People hated Donald Trump for it, people loved him because of it but he caused polarity. What happens when you cause polarity is there will be a group of people who despise you and who hate you. Most people don’t do that in their marketing because they’re scared of that. They don’t want that. That was always really, really tough for me. It was really tough for me to see people talk bad about me. In fact, it’s still hard for my employees when they see stuff like that. For me, it doesn’t bother me anymore. It’s been happening long enough, I get it. There are going to be people that don’t like me. I’m okay with that. The other interesting fact about polarity is when you create a group of people and make them dislike you, it also takes another group of people and makes them love you 10 times more. That’s the power of polarity. When you switch from being in a neutral state where you’re trying to please everybody to a polar state where you pick the things you want to do and not want to do, stuff like that, again, you get people who despise you and you’ll get people who love you. Those people who love you will spend so much more money with you because of that. They’re attracted to that polarity. I look at all the people that I spend money with. I buy things in a lot of different niches. The people I buy from are always the kind of crazy people a little bit. I always joke the crazy people have the best ideas. I always like to subscribe to what they’re doing and they’re talking about. That’s what I spend my money on because me and everybody, even if they won’t admit it, you like the people on the fringes. You like the heretics. You like the people that are kind of pushing the envelope because it’s more interesting. It’s a more interesting conversation to talk about, to think about, to participate in, and people are attracted to that. At the same time, like I said, there are going to be people who are not attracted to that but if that’s happening, that’s a good thing. Dan Kennedy, one of my mentors, he said, “If you haven’t offended somebody by noon each day, then you’re not marketing hard enough.” I know that’s going to be hard for a lot of you guys but it’s the key. One thing I want to mention about polarity is there’s a right and a wrong way to do this. The right way, at least the way that I subscribe to is I don’t go out there trying to pick fights. I just do what I’m going to do, and then I stand behind it. For example, the whole Rippln thing, we did it and I stood behind it. The launch for Pure Leverage that we won, we did our thing, I stood behind it but I wasn’t going out there picking fights. I look at the guy who we thrashed in the contest, and I look at the way that he was trying to create polarity. I think it backfired on him. He went out there and started a hate smear campaign against me and made videos, and posted on Facebook every 30 seconds for two days about how much he hated me, and how he was going to steal my Ferrari, and all this stuff. It was really distasteful, and maybe he got some audience from that. He probably did but all I know is that he was polar so far to the other opposite, to the other extreme, that the people in our market, our peers were so turned off by what he was doing that they started promoting my stuff without me even ever asking. I think there’s a level where you can go way too far and you outcast so many people that they don’t want to become part of what you’re doing. There’s kind of a fine line there. With the two campaigns this month that caused all of our controversy, I wasn’t doing anything really. I was just doing my thing. Because we were doing it and we were doing it aggressively and we were doing it well, it caused people to become upset and it caused people to become huge fans. That’s what I want to say about polarity. Don’t go out there. You’re not trying to be a thug. You’re not trying to go cause fights and that kind of thing. People can see through that. It’s not the right way to do it. It’s just coming out there and being yourself, not being nervous about who you are, and just doing it. It was interesting, two days ago, I was in our garage. I rented a power washer and power washed our whole driveway. It was super fun. If anyone hasn’t done that, it’s a fun project. I power washed the whole driveway. Then I found these boxes that got wet. In some of the boxes, there was this tube. I pulled the tube out. I remember seeing when I was a kid. I pulled it out and there was a picture of my ninth grade graduating class inside of it. I opened it up and saw all of my friends, all these people that meant so much to me. I looked at it, and there wasn’t a single person in that picture that I’ve kept in contact with over the last, I guess ninth grade was probably 13 or 14 years ago now. There wasn’t a single person that I kept in contact with. I remember sitting there looking. I remember being the shy, awkward ninth grader who was so concerned about what everybody else in that picture thought. It’s all I could think about, “What if they don’t like me? What if they make fun of me? What if whatever?” Because of that, I didn’t thrive in that environment. I was an awkward, shy teenager. For me, I didn’t start thriving until I started wrestling in high school. That’s when I found my thing. I just stopped caring about everybody else and focused on that thing. I think that so many of us in our business, we’re like that shy, awkward ninth grader in the picture who wants everybody to like them and because of that, they stop bringing their own personality into the game. They’re so concerned about nobody making fun of them that they’re just neutral and just sitting there. Because of that, nobody knows who they are. I was so neutral and I was so boring in ninth grade, that I guarantee you if I showed that picture to everyone in that graduating class, most of them would have no idea who I was because I was that shy, awkward, neutral person who didn’t want to offend or talk about anybody. You look at the high school graduation, it was different because I had picked my thing. Wrestling was my thing. I focused on that, and people knew who I was because of that. It’s the same way in your business, you guys. Quit worrying about what the haters, what the people who don’t like you are thinking. Quit worrying about everything else. Just be yourself. Who are you at your core? Just go out there and do that. Whatever it is that gets you excited in the morning, go and do that kind of stuff. The way you talk to your audience, listen, this podcast was me talking in my car. It makes me laugh because I did a news segment the other day on Huffington Post. It was really cool. Our PR person afterwards messaged me and said, “Russell, you really need to learn how to clean up your ums and your ahs.” I thought, “You know what? Yeah, I could do that but then I’d be losing who I am.” I want to connect with you guys at a personal level because that’s where you’re coming to me. You’re coming to me with personal issues. You want your business to grow. I could give you the textbook answer or I could give you what actually works. That’s my goal is to be real with you guys. I want you guys to do the same thing, to be real with yourself and not be scared of polarity. It is a good thing that’s going to help you win this game. Step off your neutral line. Quit trying to please everybody, and just be yourself. If you do that, like I said, you’ll find a group of people that don’t like you and they’re going to be mean to you, and there are going to be hate blogs about you. Who knows how extreme it will get. The more aggressive you get, the more exciting you are, the more people will come out of the wood works to write hate blogs about you. It makes me laugh nowadays when I see the ones that people write about me but at the same time, because of that polarity, just by the nature of how polar opposites work, while one group will move away from you, another bigger, larger group that’s more passionate and more willing to spend money will move towards you. That is the key, you guys. That is the key to this whole attraction marketing game. That’s what I had for you guys today. I hope you enjoyed it. I’m at the office now. I have a fun day. I’m going to try to ruffle some feathers, do some fun marketing, and hopefully it makes people angry and in the interim, makes some people really, really happy. If I can do that, I’ve succeeded. If you can do that, you’ve succeeded as well. Thanks you guys. Again, if you had any good experiences with this podcast so far, please go to ITunes.com, go to the comment section, leave your comments, leave your feedback. I love it. Right now, it’s my most exciting thing everyday to go look at the comments. Please leave comments, love to hear from you guys, and we’ll talk to you all soon.

The post Episode #13 – Fear Of Loss appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... The forgotten power of adding Scarcity to your offers and Segmenting your lists. --------------------------------------------------------------------------------- Hey everybody, this is Russell Brunson with DotComSecrets.com and the Marketing in Your Car podcast. I want to welcome you guys to today. It's a beautiful day here in Boise, Idaho. I'm excited to drive to the office but I want to share with you guys something that happened yesterday. I've been involved, the last 30 days have been kind of crazy in my businesses. On top of everything else, we were in a contest for this one network marketing company that we're involved with for a Ferrari, and it's been crazy trying to win that. Then we also launched a network marketing company called Rippln which has been going crazy, which has right now growing faster than Facebook did. It's been a crazy 30 days, and the month just ended for us so I'm excited to get back and start focusing on some other projects as well. Today, we're focusing on our supplement which will be fun, but I wanted to share with you one interesting thing that I remembered last night. Back in the day, we used to do a lot of product launches. We haven't done a product launch in a couple of years because of the stress behind them and all the stuff that goes with a product launch, so we just kind of haven't done them recently but I forgot that when we used to do product launches, we do the big launch. Usually they would be a seven day launch. What was interesting is we would normally sell as much product on the last day of the launch as we would on the first day. If you looked at the graph, it's almost like a big smiley face, tons of sales, and then it slowly dropped down in the middle of the week, and then the last day would spike back up. For the Ferrari contest, I was beating the other guys pretty well until yesterday. I think we had sold 750 copies of the product, which is pretty dang good. That's a lot of sales for a 30 day period of time, especially thinking in the middle of it, we spent two and a half weeks launching a network marketing company so I only had basically two weeks to even compete at the contest. Basically, we had sold a lot. I was proud. We were doing really good. Then yesterday, the contest was ending at midnight Eastern time so the owner of the affiliate program that we're promoting, he basically told me, “Russell, if you can get 40 more sales today, you got a pretty good shot of just winning it pretty easily.” I'm like, “Alright, we'll try to do 40 more sales.” We started promoting the last day. We had some scarcity obviously because the bonuses we were offering and stuff were going to disappear at midnight. We did a couple of things that were strategic that I think worked out really well for us, but when all was said and done, we sold 188 copies yesterday, yesterday alone, which still blows my mind that we sold that many. We sold more on that by far than we did on the first day, almost first week. Scarcity played such a huge role in it, 188 copies, just blows my mind. The way we did it is basically a couple of things. I had done webinars leading up to the launch and stuff like that. I've been replaying those webinars. Yesterday morning, we send an email to the entire list basically saying, “There's 12 hours left. You got to hurry,” then we went through and started making segments of our list. We looked at the webinar. We had about 4300 people that registered for the webinar. We took that list and scrubbed out everybody who had already purchased. That dropped it down to 3500 people, whatever it was.

The forgotten power of adding Scarcity to your offers and Segmenting your lists. ---Transcript--- Hey everybody, this is Russell Brunson with DotComSecrets.com and the Marketing in Your Car podcast. I want to welcome you guys to today. It's a beautiful day here in Boise, Idaho. I'm excited to drive to the office but I want to share with you guys something that happened yesterday. I've been involved, the last 30 days have been kind of crazy in my businesses. On top of everything else, we were in a contest for this one network marketing company that we're involved with for a Ferrari, and it's been crazy trying to win that. Then we also launched a network marketing company called Rippln which has been going crazy, which has right now growing faster than Facebook did. It's been a crazy 30 days, and the month just ended for us so I'm excited to get back and start focusing on some other projects as well. Today, we're focusing on our supplement which will be fun, but I wanted to share with you one interesting thing that I remembered last night. Back in the day, we used to do a lot of product launches. We haven't done a product launch in a couple of years because of the stress behind them and all the stuff that goes with a product launch, so we just kind of haven't done them recently but I forgot that when we used to do product launches, we do the big launch. Usually they would be a seven day launch. What was interesting is we would normally sell as much product on the last day of the launch as we would on the first day. If you looked at the graph, it's almost like a big smiley face, tons of sales, and then it slowly dropped down in the middle of the week, and then the last day would spike back up. For the Ferrari contest, I was beating the other guys pretty well until yesterday. I think we had sold 750 copies of the product, which is pretty dang good. That's a lot of sales for a 30 day period of time, especially thinking in the middle of it, we spent two and a half weeks launching a network marketing company so I only had basically two weeks to even compete at the contest. Basically, we had sold a lot. I was proud. We were doing really good. Then yesterday, the contest was ending at midnight Eastern time so the owner of the affiliate program that we're promoting, he basically told me, “Russell, if you can get 40 more sales today, you got a pretty good shot of just winning it pretty easily.” I'm like, “Alright, we'll try to do 40 more sales.” We started promoting the last day. We had some scarcity obviously because the bonuses we were offering and stuff were going to disappear at midnight. We did a couple of things that were strategic that I think worked out really well for us, but when all was said and done, we sold 188 copies yesterday, yesterday alone, which still blows my mind that we sold that many. We sold more on that by far than we did on the first day, almost first week. Scarcity played such a huge role in it, 188 copies, just blows my mind. The way we did it is basically a couple of things. I had done webinars leading up to the launch and stuff like that. I've been replaying those webinars. Yesterday morning, we send an email to the entire list basically saying, “There's 12 hours left. You got to hurry,” then we went through and started making segments of our list. We looked at the webinar. We had about 4300 people that registered for the webinar. We took that list and scrubbed out everybody who had already purchased. That dropped it down to 3500 people, whatever it was. Then we looked at those who had attended the webinar but didn't buy it, and those who had not attended and didn't buy. I went through and actually made a personal video for each of those segments saying, “Hey, this is Russell and I noticed you registered for the webinar but for some reason, you didn't show up,” and then made one that said, “I saw you registered for the webinar, you were even on it, but for some reason, you didn't buy.” I made these personal videos. Then I sent it to each of those segments with about six hours left, saying, “There's six hours left. I made a personal video that's important for you to go watch, so go watch it.” Boom, that video went through again that aspect of it to help close people. We used that. Then I did a two-hour warning just to everybody who had registered for the webinar. I knew that I didn't want to email my whole list again but those 4200 people were the people that were the most interested out of everybody. We sent our two-hour warning right before, and said, “Two hours left, you got to hurry.” That last two hours, we sold 80 just in the last two hours alone. Then it closed down. It was just a shock to me how, we always talk about having scarcity in your offers but having scarcity when you orchestrate it correctly and you do it right can sell so much product so quickly, that fear of loss people have is such a big thing. Fear of loss, I talked about this before, not on a podcast but a seminar, talking about my kids, how when I try to get my kids to come to dinner. I'm like, “Come to dinner,” and they just lay there, and nothing you can do to get them off the floor, get them from whatever activity they're doing to come and eat dinner except for one thing. If I come back and I tell my kids like Bowen, “Bowen, Ellie is eating your dinner,” boom, he jumps up and sprints and runs in because that fear of loss is the biggest driving force for little kids. It is for us too. My message for today is just to think about that. Think about fear of loss and scarcity, and how you could add that to your business. I almost think it's intelligent to pull your products off the market once a month just so you could have a fear of loss. With the Rippln launch, I talked to Brian the owner about this. I said, right now, they're in this NDA phase. It's all this prelaunch stuff but I was like, “If we, a week before launch, if we shut it down and just said nobody gets any NDAs for seven days, and let them know that a week in advance or two days in advance, ‘Hey, we're going to shut this down and you're not going to get any NDAs until actual launch day,' that two day prior, I guarantee will be 50% of the growth of the entire company because of that fear of loss, again, I need to get this now, because in two days from now, I won't be able to lock anybody in.” It's just interesting. Think about different ways you can use that, whether it be sales, whether it be bonuses or value adds, or upsells, or whatever it is. If you can think about different ways to increase that fear of loss in what you're doing, it will do big things for you. That is my message for today. I'm at the office now. I hope you guys have an awesome day today. Have fun working on your businesses. If you are enjoying these podcasts at all, please go to the iTunes store. If you just go to MarketingInYourCar.com, it will redirect you to the iTunes place. Please leave us some feedback. We'd love to get some more ratings and reviews in there. It would be fun. I appreciate you guys, and we'll talk to you all tomorrow.

The forgotten power of adding Scarcity to your offers and Segmenting your lists. ---Transcript--- Hey everybody, this is Russell Brunson with DotComSecrets.com and the Marketing in Your Car podcast. I want to welcome you guys to today. It’s a beautiful day here in Boise, Idaho. I’m excited to drive to the office but I want to share with you guys something that happened yesterday. I’ve been involved, the last 30 days have been kind of crazy in my businesses. On top of everything else, we were in a contest for this one network marketing company that we’re involved with for a Ferrari, and it’s been crazy trying to win that. Then we also launched a network marketing company called Rippln which has been going crazy, which has right now growing faster than Facebook did. It’s been a crazy 30 days, and the month just ended for us so I’m excited to get back and start focusing on some other projects as well. Today, we’re focusing on our supplement which will be fun, but I wanted to share with you one interesting thing that I remembered last night. Back in the day, we used to do a lot of product launches. We haven’t done a product launch in a couple of years because of the stress behind them and all the stuff that goes with a product launch, so we just kind of haven’t done them recently but I forgot that when we used to do product launches, we do the big launch. Usually they would be a seven day launch. What was interesting is we would normally sell as much product on the last day of the launch as we would on the first day. If you looked at the graph, it’s almost like a big smiley face, tons of sales, and then it slowly dropped down in the middle of the week, and then the last day would spike back up. For the Ferrari contest, I was beating the other guys pretty well until yesterday. I think we had sold 750 copies of the product, which is pretty dang good. That’s a lot of sales for a 30 day period of time, especially thinking in the middle of it, we spent two and a half weeks launching a network marketing company so I only had basically two weeks to even compete at the contest. Basically, we had sold a lot. I was proud. We were doing really good. Then yesterday, the contest was ending at midnight Eastern time so the owner of the affiliate program that we’re promoting, he basically told me, “Russell, if you can get 40 more sales today, you got a pretty good shot of just winning it pretty easily.” I’m like, “Alright, we’ll try to do 40 more sales.” We started promoting the last day. We had some scarcity obviously because the bonuses we were offering and stuff were going to disappear at midnight. We did a couple of things that were strategic that I think worked out really well for us, but when all was said and done, we sold 188 copies yesterday, yesterday alone, which still blows my mind that we sold that many. We sold more on that by far than we did on the first day, almost first week. Scarcity played such a huge role in it, 188 copies, just blows my mind. The way we did it is basically a couple of things. I had done webinars leading up to the launch and stuff like that. I’ve been replaying those webinars. Yesterday morning, we send an email to the entire list basically saying, “There’s 12 hours left. You got to hurry,” then we went through and started making segments of our list. We looked at the webinar. We had about 4300 people that registered for the webinar. We took that list and scrubbed out everybody who had already purchased. That dropped it down to 3500 people, whatever it was. Then we looked at those who had attended the webinar but didn’t buy it, and those who had not attended and didn’t buy. I went through and actually made a personal video for each of those segments saying, “Hey, this is Russell and I noticed you registered for the webinar but for some reason, you didn’t show up,” and then made one that said, “I saw you registered for the webinar, you were even on it, but for some reason, you didn’t buy.” I made these personal videos. Then I sent it to each of those segments with about six hours left, saying, “There’s six hours left. I made a personal video that’s important for you to go watch, so go watch it.” Boom, that video went through again that aspect of it to help close people. We used that. Then I did a two-hour warning just to everybody who had registered for the webinar. I knew that I didn’t want to email my whole list again but those 4200 people were the people that were the most interested out of everybody. We sent our two-hour warning right before, and said, “Two hours left, you got to hurry.” That last two hours, we sold 80 just in the last two hours alone. Then it closed down. It was just a shock to me how, we always talk about having scarcity in your offers but having scarcity when you orchestrate it correctly and you do it right can sell so much product so quickly, that fear of loss people have is such a big thing. Fear of loss, I talked about this before, not on a podcast but a seminar, talking about my kids, how when I try to get my kids to come to dinner. I’m like, “Come to dinner,” and they just lay there, and nothing you can do to get them off the floor, get them from whatever activity they’re doing to come and eat dinner except for one thing. If I come back and I tell my kids like Bowen, “Bowen, Ellie is eating your dinner,” boom, he jumps up and sprints and runs in because that fear of loss is the biggest driving force for little kids. It is for us too. My message for today is just to think about that. Think about fear of loss and scarcity, and how you could add that to your business. I almost think it’s intelligent to pull your products off the market once a month just so you could have a fear of loss. With the Rippln launch, I talked to Brian the owner about this. I said, right now, they’re in this NDA phase. It’s all this prelaunch stuff but I was like, “If we, a week before launch, if we shut it down and just said nobody gets any NDAs for seven days, and let them know that a week in advance or two days in advance, ‘Hey, we’re going to shut this down and you’re not going to get any NDAs until actual launch day,’ that two day prior, I guarantee will be 50% of the growth of the entire company because of that fear of loss, again, I need to get this now, because in two days from now, I won’t be able to lock anybody in.” It’s just interesting. Think about different ways you can use that, whether it be sales, whether it be bonuses or value adds, or upsells, or whatever it is. If you can think about different ways to increase that fear of loss in what you’re doing, it will do big things for you. That is my message for today. I’m at the office now. I hope you guys have an awesome day today. Have fun working on your businesses. If you are enjoying these podcasts at all, please go to the iTunes store. If you just go to MarketingInYourCar.com, it will redirect you to the iTunes place. Please leave us some feedback. We’d love to get some more ratings and reviews in there. It would be fun. I appreciate you guys, and we’ll talk to you all tomorrow.

The post Episode #11 – Hangout To Close Sales appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Learn a few strategies for making a ton of $$$ by using Google hangouts. This will work for any business to double your sales immediately and increase long term sales. --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson again from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, I'm going to talk about a tool that we've been using like crazy. I would say this year, I bet you this tool makes me more money than anything else that we've had. That tool is called Google Hangouts. Google Hangouts are like this cool new thing. They're awesome for a lot of reasons. If you haven't been on one yet, Google Hangout is basically, you jump on your webcam and you can have four or five, I think you can have up to ten other people jump on as well. You see all their little webcams. Whoever talks, it shows their video up top and little head shots of the people down below. Then when they talk, it jumps them up. It's pretty cool. Last night, I was actually interviewed by the Huffington Post through a live Google Hangout. It was me and three other experts who are on there, along with a host. It was a really fun experience because it was just like I was in the studio getting interviewed for the news, except for I was sitting in my bedroom with my laptop, and it was really cool. I saw how they were using it. They're using it on a big scale. They're actually publishing a live 24 hour a day news show using Google Hangouts. They had a producer and people. It was really exciting, really cool actually. First of all, I want to say anyone who wants to start your own news channel, you can do it with Google Hangouts. These guys, obviously Huffington Post is a huge company but they were able to do it. They have the same technology we all have. Google Hangouts is completely free so it was pretty cool, but then we're using it in our business in a lot of other ways. Right now, some of you guys know with Rippln we're going to be rolling out, we've been doing tons of Google Hangouts. Everyday, I do a Google Hangout and have everyone on our team bring their teams to the Google Hangout, kind of like back in the day with network marketing companies, they were grown through hotel meetings. This is kind of like a hotel meeting that we do every single day at noon for 30 minutes. We get people on, get excited, we sign them up, and then the next day, they bring back their friends. We just keep doing this process over and over again. Our team is growing. We're at 26,000 plus this morning and growing like wildfire. It's pretty exciting. Now, some of the other interesting things, we've been using Google Hangouts also to sell product, a lot of product. In fact, we had this friend and they did a webinar. They put it on for a week ahead of time. They did the webinar, and then on the webinar, they sold $70,000 worth of product. They did pretty well. Then the next day, they did a Google Hangout. The Hangout was basically just with everybody who had been on the webinar, and it was to answer questions. They sat on there for three or four hours just answering questions, talking to people about it, getting them excited, and ended up almost doubling the sales during the Google Hangout which is pretty amazing. Then the other exciting thing is Google Hangouts are run like they stream live on YouTube so as soon as the Hangout was over, it was kind of cool because people during the Hangout can ask questions and all that kind of stuff. People were asking questions and they were responding. As soon as they're done,

Learn a few strategies for making a ton of $$$ by using Google hangouts. This will work for any business to double your sales immediately and increase long term sales. ---Transcript--- Hey everyone, this is Russell Brunson again from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, I'm going to talk about a tool that we've been using like crazy. I would say this year, I bet you this tool makes me more money than anything else that we've had. That tool is called Google Hangouts. Google Hangouts are like this cool new thing. They're awesome for a lot of reasons. If you haven't been on one yet, Google Hangout is basically, you jump on your webcam and you can have four or five, I think you can have up to ten other people jump on as well. You see all their little webcams. Whoever talks, it shows their video up top and little head shots of the people down below. Then when they talk, it jumps them up. It's pretty cool. Last night, I was actually interviewed by the Huffington Post through a live Google Hangout. It was me and three other experts who are on there, along with a host. It was a really fun experience because it was just like I was in the studio getting interviewed for the news, except for I was sitting in my bedroom with my laptop, and it was really cool. I saw how they were using it. They're using it on a big scale. They're actually publishing a live 24 hour a day news show using Google Hangouts. They had a producer and people. It was really exciting, really cool actually. First of all, I want to say anyone who wants to start your own news channel, you can do it with Google Hangouts. These guys, obviously Huffington Post is a huge company but they were able to do it. They have the same technology we all have. Google Hangouts is completely free so it was pretty cool, but then we're using it in our business in a lot of other ways. Right now, some of you guys know with Rippln we're going to be rolling out, we've been doing tons of Google Hangouts. Everyday, I do a Google Hangout and have everyone on our team bring their teams to the Google Hangout, kind of like back in the day with network marketing companies, they were grown through hotel meetings. This is kind of like a hotel meeting that we do every single day at noon for 30 minutes. We get people on, get excited, we sign them up, and then the next day, they bring back their friends. We just keep doing this process over and over again. Our team is growing. We're at 26,000 plus this morning and growing like wildfire. It's pretty exciting. Now, some of the other interesting things, we've been using Google Hangouts also to sell product, a lot of product. In fact, we had this friend and they did a webinar. They put it on for a week ahead of time. They did the webinar, and then on the webinar, they sold $70,000 worth of product. They did pretty well. Then the next day, they did a Google Hangout. The Hangout was basically just with everybody who had been on the webinar, and it was to answer questions. They sat on there for three or four hours just answering questions, talking to people about it, getting them excited, and ended up almost doubling the sales during the Google Hangout which is pretty amazing. Then the other exciting thing is Google Hangouts are run like they stream live on YouTube so as soon as the Hangout was over, it was kind of cool because people during the Hangout can ask questions and all that kind of stuff. People were asking questions and they were responding. As soon as they're done, all those questions, all those comments instantly turn into YouTube comments. The second the video was live, there's 1000 comments that pop in there. It's just amazing that because of the comments, because it's YouTube and because Google wants to award people for doing Google Hangouts right now, they're ranking those videos very, very high. This guy, he had done $70,000 on the live webinar. I think he did a $60,000 on the Google Hangout but that Google Hangout was archived on Google and he was ranked number one for the product name, for what he was selling. For the next three or four months, people kept searching for that product name and he told me he sold over $50,000 more in stuff from people who would just stumble upon his Google Hangout that is now there and archived for the rest of time and all eternity. It's kind of interesting because he did that work once, and that sales presentation he made will continue to sell for him forever. Really, that's one of the magical, powerful things about Google Hangouts. After you're done, those things are archived forever and they'll keep closing sales for you 24 hours a day, seven days a week for forever. When you're dead and when your kids are dead, and your grandkids are dead, those things will still be closing sales for you. It's exciting. For those who have not tried Google Hangouts yet, they're completely free. Just go into your Google Plus account. On the right-hand side, there's a big button that says Hangout. You click on it, boom, you invite some friends to it, you name it, you stream it live, and you can do it. I just recommend jumping in and doing one. Just do one for fun. I'm going to do one today with just myself on it just to create the video that I can then use in a promotional video. That's the other thing is you make quick promotional videos by making Hangouts. There are a lot of really cool ways to use it but it's by far one of the most powerful tools we've ever used for converting customers, for driving traffic, for sustaining your sales message, and it's a super powerful tool. If you haven't done a Google Hangout yet, go and do it. I'm at the office right now. I'm going to be doing three or four Hangouts on queue for myself to do today so I'm going to go jump on one right now, and make some money. You guys should be doing it as well. Thanks everybody.

Learn a few strategies for making a ton of $$$ by using Google hangouts. This will work for any business to double your sales immediately and increase long term sales. ---Transcript--- Hey everyone, this is Russell Brunson again from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, I’m going to talk about a tool that we’ve been using like crazy. I would say this year, I bet you this tool makes me more money than anything else that we’ve had. That tool is called Google Hangouts. Google Hangouts are like this cool new thing. They’re awesome for a lot of reasons. If you haven’t been on one yet, Google Hangout is basically, you jump on your webcam and you can have four or five, I think you can have up to ten other people jump on as well. You see all their little webcams. Whoever talks, it shows their video up top and little head shots of the people down below. Then when they talk, it jumps them up. It’s pretty cool. Last night, I was actually interviewed by the Huffington Post through a live Google Hangout. It was me and three other experts who are on there, along with a host. It was a really fun experience because it was just like I was in the studio getting interviewed for the news, except for I was sitting in my bedroom with my laptop, and it was really cool. I saw how they were using it. They’re using it on a big scale. They’re actually publishing a live 24 hour a day news show using Google Hangouts. They had a producer and people. It was really exciting, really cool actually. First of all, I want to say anyone who wants to start your own news channel, you can do it with Google Hangouts. These guys, obviously Huffington Post is a huge company but they were able to do it. They have the same technology we all have. Google Hangouts is completely free so it was pretty cool, but then we’re using it in our business in a lot of other ways. Right now, some of you guys know with Rippln we’re going to be rolling out, we’ve been doing tons of Google Hangouts. Everyday, I do a Google Hangout and have everyone on our team bring their teams to the Google Hangout, kind of like back in the day with network marketing companies, they were grown through hotel meetings. This is kind of like a hotel meeting that we do every single day at noon for 30 minutes. We get people on, get excited, we sign them up, and then the next day, they bring back their friends. We just keep doing this process over and over again. Our team is growing. We’re at 26,000 plus this morning and growing like wildfire. It’s pretty exciting. Now, some of the other interesting things, we’ve been using Google Hangouts also to sell product, a lot of product. In fact, we had this friend and they did a webinar. They put it on for a week ahead of time. They did the webinar, and then on the webinar, they sold $70,000 worth of product. They did pretty well. Then the next day, they did a Google Hangout. The Hangout was basically just with everybody who had been on the webinar, and it was to answer questions. They sat on there for three or four hours just answering questions, talking to people about it, getting them excited, and ended up almost doubling the sales during the Google Hangout which is pretty amazing. Then the other exciting thing is Google Hangouts are run like they stream live on YouTube so as soon as the Hangout was over, it was kind of cool because people during the Hangout can ask questions and all that kind of stuff. People were asking questions and they were responding. As soon as they’re done, all those questions, all those comments instantly turn into YouTube comments. The second the video was live, there’s 1000 comments that pop in there. It’s just amazing that because of the comments, because it’s YouTube and because Google wants to award people for doing Google Hangouts right now, they’re ranking those videos very, very high. This guy, he had done $70,000 on the live webinar. I think he did a $60,000 on the Google Hangout but that Google Hangout was archived on Google and he was ranked number one for the product name, for what he was selling. For the next three or four months, people kept searching for that product name and he told me he sold over $50,000 more in stuff from people who would just stumble upon his Google Hangout that is now there and archived for the rest of time and all eternity. It’s kind of interesting because he did that work once, and that sales presentation he made will continue to sell for him forever. Really, that’s one of the magical, powerful things about Google Hangouts. After you’re done, those things are archived forever and they’ll keep closing sales for you 24 hours a day, seven days a week for forever. When you’re dead and when your kids are dead, and your grandkids are dead, those things will still be closing sales for you. It’s exciting. For those who have not tried Google Hangouts yet, they’re completely free. Just go into your Google Plus account. On the right-hand side, there’s a big button that says Hangout. You click on it, boom, you invite some friends to it, you name it, you stream it live, and you can do it. I just recommend jumping in and doing one. Just do one for fun. I’m going to do one today with just myself on it just to create the video that I can then use in a promotional video. That’s the other thing is you make quick promotional videos by making Hangouts. There are a lot of really cool ways to use it but it’s by far one of the most powerful tools we’ve ever used for converting customers, for driving traffic, for sustaining your sales message, and it’s a super powerful tool. If you haven’t done a Google Hangout yet, go and do it. I’m at the office right now. I’m going to be doing three or four Hangouts on queue for myself to do today so I’m going to go jump on one right now, and make some money. You guys should be doing it as well. Thanks everybody.

The post Episode #10 – Your Opinion Doesn't Matter appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... I hate when people give their opinion on what is good and bad.  The only thing that matters is what works in an actual test.  The writers at TechCrunch need to understand that the only thing that matters in a new company is results... Not what they think is cool. --------------------------------------------------------------------------------- Hey, everyone. This is Russell Brunson with DotComSecrets.com, and this is the “Marketing in Your Car” podcast. This is the first podcast where I haven't actually been in my car. I'm actually at my office right now, because today I'm going to go on a little bit of a rant. The title of this rant is “Your Opinion is Irrelevant” [laughs]. The reason why I'm doing this, and you may think I'm upset, but I'm actually really, really excited. Rippln got written up in “TechCrunch”. TechCrunch is a huge tech blog, and most people dream about having their company, their startup, talked about in TechCrunch. So that was an exciting thing, except for the fact that the TechCrunch articles says, “What Not to Do in Your Startup Promo Video”. Now this made me smile, because I was the one who created the startup promo video. I wrote the copy for it. We got it animated, and we've used it to roll out. Now I'm going to read you this article first. I'm going to bleep out the curse words, because he uses a lot of them, but this is what it says. It says, “Thanks to my job, I get to see a lot of stupid B.S., most gets filtered out, but every now and then, something just rises up that's so ridiculously stupid, it's just begging to be called out. That's the case with this promotional video from the kind folks at Rippln , which is more or less a two-minute case study for how not to pitch your soon to be ultra-viral app to the general public, or to the press, or to potential employees, or investors. So, here's the step-by-step of what not to do in your video. First, don't tell us your app is going to be viral before it's even friggin' released. Second, don't expect the press to cover your stupid app before it's been released, except for maybe in posts parodying it. Number three, don't assume your friends or family members will be talking about it. Likewise, don't assume strangers will be coming up to you on the friggin' streets to talk about it. Number four, don't say your stupid app is going to change the way we communicate, or call it “the biggest breakthrough since e-mail”. Next, don't promise that your app will change how commerce, either online or off line, is happening – definitely not both. Don't promise again that your stupid app is going to go viral. Don't compare its growth to Facebook or Twitter. Don't pretend to know how people were talking to Mark Zuckerberg in the cafeteria at Harvard or how he would respond. Please don't bring Adam D'Angelo into this. Also, if you must, don't say he looks like a thirteen-year old. Don't try to impress me with Adam D'Angelo's net worth. Wait, why are we talking about Adam D'Angelo again? Don't make your stupid app sound like some sort of exclusive club with an inner circle, and talk about how lucky we are to be able to be invited in and “curse word”. VELVET ROPE? INNER CIRCLE? F*, NO. INVITE FIVE LEADERS? WTF IS WRONG WITH YOU? Don't say there's a brief window for me to join, but please, if there is, let's hope this abominable window closes soon, because this startup sucks. Don't pretend to have trade secrets. Trade secrets? Don't refer to an NDA when you really mean personal information collecting form to use in our B.S. marketing. Also, who signs an NDA on YouTube? And don't participate in the general douchebaggery whi...

I hate when people give their opinion on what is good and bad.  The only thing that matters is what works in an actual test.  The writers at TechCrunch need to understand that the only thing that matters in a new company is results… Not what they think is cool. ---Transcript--- Hey, everyone. This is Russell Brunson with DotComSecrets.com, and this is the “Marketing in Your Car” podcast. This is the first podcast where I haven't actually been in my car. I'm actually at my office right now, because today I'm going to go on a little bit of a rant. The title of this rant is “Your Opinion is Irrelevant” [laughs]. The reason why I'm doing this, and you may think I'm upset, but I'm actually really, really excited. Rippln got written up in “TechCrunch”. TechCrunch is a huge tech blog, and most people dream about having their company, their startup, talked about in TechCrunch. So that was an exciting thing, except for the fact that the TechCrunch articles says, “What Not to Do in Your Startup Promo Video”. Now this made me smile, because I was the one who created the startup promo video. I wrote the copy for it. We got it animated, and we've used it to roll out. Now I'm going to read you this article first. I'm going to bleep out the curse words, because he uses a lot of them, but this is what it says. It says, “Thanks to my job, I get to see a lot of stupid B.S., most gets filtered out, but every now and then, something just rises up that's so ridiculously stupid, it's just begging to be called out. That's the case with this promotional video from the kind folks at Rippln , which is more or less a two-minute case study for how not to pitch your soon to be ultra-viral app to the general public, or to the press, or to potential employees, or investors. So, here's the step-by-step of what not to do in your video. First, don't tell us your app is going to be viral before it's even friggin' released. Second, don't expect the press to cover your stupid app before it's been released, except for maybe in posts parodying it. Number three, don't assume your friends or family members will be talking about it. Likewise, don't assume strangers will be coming up to you on the friggin' streets to talk about it. Number four, don't say your stupid app is going to change the way we communicate, or call it “the biggest breakthrough since e-mail”. Next, don't promise that your app will change how commerce, either online or off line, is happening – definitely not both. Don't promise again that your stupid app is going to go viral. Don't compare its growth to Facebook or Twitter. Don't pretend to know how people were talking to Mark Zuckerberg in the cafeteria at Harvard or how he would respond. Please don't bring Adam D'Angelo into this. Also, if you must, don't say he looks like a thirteen-year old. Don't try to impress me with Adam D'Angelo's net worth. Wait, why are we talking about Adam D'Angelo again? Don't make your stupid app sound like some sort of exclusive club with an inner circle, and talk about how lucky we are to be able to be invited in and “curse word”. VELVET ROPE? INNER CIRCLE? F*, NO. INVITE FIVE LEADERS? WTF IS WRONG WITH YOU? Don't say there's a brief window for me to join, but please, if there is, let's hope this abominable window closes soon, because this startup sucks. Don't pretend to have trade secrets. Trade secrets? Don't refer to an NDA when you really mean personal information collecting form to use in our B.S. marketing. Also, who signs an NDA on YouTube? And don't participate in the general douchebaggery which pretty much describes this entire video.” When I read that, at first I was kind of upset about it. Then I started thinking about it. I want to show you guys some of the stats, because if you haven't seen what's been happening behind the scenes in Rippln, it's going crazy. In the first seven days, we had over 150,000 people register for this site by filling out an NDA. Now this is through a manual process. No one has been able to mass-promote it, so it's kind of cumbersome to even have happen, yet, holy cow, it's working. Right now, it is growing faster than Facebook or Twitter. Right now, it is going viral. The press is covering it, including TechCrunch [laughs], whether they like it or not. Most people's friends or family members have talked to them about it, and total strangers have been contacting us about it, as well. Right now, the app is changing how we communicate, so it's kind of funny that all of these things that he's angry about have all been prophetic. Every one of these things is happening and has happened. The fact that there's this huge divide means that the copy on the video worked perfectly. The goal with copy and with a video is never to unite everyone into your cause. It's to split people in half. When you split people in half, there is polarity, and polarity is a good thing. It creates an “us versus them” situation, and it's good, so when all is said and done, he's giving his opinions about why he does not like the video, yet the video is working. It's working like crazy. It's helping this grow out faster than any other tech company, any other startup that I've ever seen. Based on our current numbers, projections for month number one, when Rippln goes live, are $100,000,000 in month number one, which is interesting, considering most startups that are featured on TechCrunch don't make any money. In fact, there's one guy's comment down here that I really appreciated, and so I'm going to read them to you guys, too. He says, “One of the biggest problems you have in the tech scene is lack of marketing ability. You have people who have amazing products, apps, software, et cetera, but nobody ever hears about them. One of the big reasons behind it is the aversion that people in the Valley seem to have to effective direct marketing. People see that firms like Google and Apple hate direct marketing, so they figure they should, too. Well, Google and Apple both have billions of dollars at hand. They can afford to hate the most cost-effective form of advertising in the world. People are afraid to sell, because they don't want to look like jerks or douchebags. Well, personally, I feel like more of a douchebag if I couldn't make the mortgage than I would by aggressively selling to people. Amazing products go undiscovered and companies go broke in the Valley every single year because people are afraid to push the envelope a little bit with marketing. There are billions-of-dollars companies in the Valley that could have an amazing impact on people's lives, but they will never get the chance, because people in the Valley are afraid to sell. Anyway, back to my starting point here. In my original post, I acted like a jerk towards the author, and I apologize for that.” And he goes on about how he's not a part of Rippln, and blah, blah, blah. Again, I want to come back to how someone can write an article about why something doesn't work, which this guy's trying to do, but it's working. He says, “What Not to Do in Your Startup Promo Video”, and this happens to be the most successful startup promo video in the history of the Internet, and he's telling us that it's a bad case study. Yet it's working perfectly, so I think it's ironic, and it makes me smile and makes me laugh. I just want everyone to understand that your opinion does not matter. Right now we're finishing up our first issue of the new “Dot Com Secrets” lab's newsletter, which has been all about the split test we ran. In ninety percent of the split tests we ran, I assumed that the other version would win, and I was wrong. Our opinions do not matter. The only thing that matters in the marketing world is what works, and this obviously is working. Today we should pass 200,000 people in Rippln, and again, we are eight days into this thing, so I'd like to see TechCrunch or any of the other companies featured in TechCrunch do something that's even close to that with their startup videos. Yeah, it's not going to happen. So if you want an example of good copy and what's working, and you don't care about your opinion, you just care about what actually works in this world, check out the Rippln NDA video, or just go to TechCrunch and read their article, and tell them your opinion about the fact that, “Your opinion doesn't matter. The only thing that matters is results, and, holy crap, this is getting results.” So there's my rant, you guys. Don't be shy about your marketing. You're right. They're wrong. Do whatever works. That's how you're going to change the world. You don't change the world by being scared of selling and by hiding behind fancy company names and a bunch of other crap like that. There's my opinion. I hope you agree with it. If not, I don't really care, because, again, your opinion doesn't matter in this situation. The only thing that matters is what works, and this is working like crazy. I appreciate you guys. If you liked this podcast, please tell your friends about it, and also, I'd love if you would leave any feedback on our channel. We're trying to get some more feedback, because we're a brand-new podcast, but we're having fun so far, and we'll talk soon. Thanks, everybody.

I hate when people give their opinion on what is good and bad.  The only thing that matters is what works in an actual test.  The writers at TechCrunch need to understand that the only thing that matters in a new company is results… Not what they think is cool. ---Transcript--- Hey, everyone. This is Russell Brunson with DotComSecrets.com, and this is the “Marketing in Your Car” podcast. This is the first podcast where I haven’t actually been in my car. I’m actually at my office right now, because today I’m going to go on a little bit of a rant. The title of this rant is “Your Opinion is Irrelevant” [laughs]. The reason why I’m doing this, and you may think I’m upset, but I’m actually really, really excited. Rippln got written up in “TechCrunch”. TechCrunch is a huge tech blog, and most people dream about having their company, their startup, talked about in TechCrunch. So that was an exciting thing, except for the fact that the TechCrunch articles says, “What Not to Do in Your Startup Promo Video”. Now this made me smile, because I was the one who created the startup promo video. I wrote the copy for it. We got it animated, and we’ve used it to roll out. Now I’m going to read you this article first. I’m going to bleep out the curse words, because he uses a lot of them, but this is what it says. It says, “Thanks to my job, I get to see a lot of stupid B.S., most gets filtered out, but every now and then, something just rises up that’s so ridiculously stupid, it’s just begging to be called out. That’s the case with this promotional video from the kind folks at Rippln , which is more or less a two-minute case study for how not to pitch your soon to be ultra-viral app to the general public, or to the press, or to potential employees, or investors. So, here’s the step-by-step of what not to do in your video. First, don’t tell us your app is going to be viral before it’s even friggin’ released. Second, don’t expect the press to cover your stupid app before it’s been released, except for maybe in posts parodying it. Number three, don’t assume your friends or family members will be talking about it. Likewise, don’t assume strangers will be coming up to you on the friggin’ streets to talk about it. Number four, don’t say your stupid app is going to change the way we communicate, or call it “the biggest breakthrough since e-mail”. Next, don’t promise that your app will change how commerce, either online or off line, is happening – definitely not both. Don’t promise again that your stupid app is going to go viral. Don’t compare its growth to Facebook or Twitter. Don’t pretend to know how people were talking to Mark Zuckerberg in the cafeteria at Harvard or how he would respond. Please don’t bring Adam D’Angelo into this. Also, if you must, don’t say he looks like a thirteen-year old. Don’t try to impress me with Adam D’Angelo’s net worth. Wait, why are we talking about Adam D’Angelo again? Don’t make your stupid app sound like some sort of exclusive club with an inner circle, and talk about how lucky we are to be able to be invited in and “curse word”. VELVET ROPE? INNER CIRCLE? F*, NO. INVITE FIVE LEADERS? WTF IS WRONG WITH YOU? Don’t say there’s a brief window for me to join, but please, if there is, let’s hope this abominable window closes soon, because this startup sucks. Don’t pretend to have trade secrets. Trade secrets? Don’t refer to an NDA when you really mean personal information collecting form to use in our B.S. marketing. Also, who signs an NDA on YouTube? And don’t participate in the general douchebaggery which pretty much describes this entire video.” When I read that, at first I was kind of upset about it. Then I started thinking about it. I want to show you guys some of the stats, because if you haven’t seen what’s been happening behind the scenes in Rippln, it’s going crazy. In the first seven days, we had over 150,000 people register for this site by filling out an NDA. Now this is through a manual process. No one has been able to mass-promote it, so it’s kind of cumbersome to even have happen, yet, holy cow, it’s working. Right now, it is growing faster than Facebook or Twitter. Right now, it is going viral. The press is covering it, including TechCrunch [laughs], whether they like it or not. Most people’s friends or family members have talked to them about it, and total strangers have been contacting us about it, as well. Right now, the app is changing how we communicate, so it’s kind of funny that all of these things that he’s angry about have all been prophetic. Every one of these things is happening and has happened. The fact that there’s this huge divide means that the copy on the video worked perfectly. The goal with copy and with a video is never to unite everyone into your cause. It’s to split people in half. When you split people in half, there is polarity, and polarity is a good thing. It creates an “us versus them” situation, and it’s good, so when all is said and done, he’s giving his opinions about why he does not like the video, yet the video is working. It’s working like crazy. It’s helping this grow out faster than any other tech company, any other startup that I’ve ever seen. Based on our current numbers, projections for month number one, when Rippln goes live, are $100,000,000 in month number one, which is interesting, considering most startups that are featured on TechCrunch don’t make any money. In fact, there’s one guy’s comment down here that I really appreciated, and so I’m going to read them to you guys, too. He says, “One of the biggest problems you have in the tech scene is lack of marketing ability. You have people who have amazing products, apps, software, et cetera, but nobody ever hears about them. One of the big reasons behind it is the aversion that people in the Valley seem to have to effective direct marketing. People see that firms like Google and Apple hate direct marketing, so they figure they should, too. Well, Google and Apple both have billions of dollars at hand. They can afford to hate the most cost-effective form of advertising in the world. People are afraid to sell, because they don’t want to look like jerks or douchebags. Well, personally, I feel like more of a douchebag if I couldn’t make the mortgage than I would by aggressively selling to people. Amazing products go undiscovered and companies go broke in the Valley every single year because people are afraid to push the envelope a little bit with marketing. There are billions-of-dollars companies in the Valley that could have an amazing impact on people’s lives, but they will never get the chance, because people in the Valley are afraid to sell. Anyway, back to my starting point here. In my original post, I acted like a jerk towards the author, and I apologize for that.” And he goes on about how he’s not a part of Rippln, and blah, blah, blah. Again, I want to come back to how someone can write an article about why something doesn’t work, which this guy’s trying to do, but it’s working. He says, “What Not to Do in Your Startup Promo Video”, and this happens to be the most successful startup promo video in the history of the Internet, and he’s telling us that it’s a bad case study. Yet it’s working perfectly, so I think it’s ironic, and it makes me smile and makes me laugh. I just want everyone to understand that your opinion does not matter. Right now we’re finishing up our first issue of the new “Dot Com Secrets” lab’s newsletter, which has been all about the split test we ran. In ninety percent of the split tests we ran, I assumed that the other version would win, and I was wrong. Our opinions do not matter. The only thing that matters in the marketing world is what works, and this obviously is working. Today we should pass 200,000 people in Rippln, and again, we are eight days into this thing, so I’d like to see TechCrunch or any of the other companies featured in TechCrunch do something that’s even close to that with their startup videos. Yeah, it’s not going to happen. So if you want an example of good copy and what’s working, and you don’t care about your opinion, you just care about what actually works in this world, check out the Rippln NDA video, or just go to TechCrunch and read their article, and tell them your opinion about the fact that, “Your opinion doesn’t matter. The only thing that matters is results, and, holy crap, this is getting results.” So there’s my rant, you guys. Don’t be shy about your marketing. You’re right. They’re wrong. Do whatever works. That’s how you’re going to change the world. You don’t change the world by being scared of selling and by hiding behind fancy company names and a bunch of other crap like that. There’s my opinion. I hope you agree with it. If not, I don’t really care, because, again, your opinion doesn’t matter in this situation. The only thing that matters is what works, and this is working like crazy. I appreciate you guys. If you liked this podcast, please tell your friends about it, and also, I’d love if you would leave any feedback on our channel. We’re trying to get some more feedback, because we’re a brand-new podcast, but we’re having fun so far, and we’ll talk soon. Thanks, everybody.