Podcasts about scoop studios

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. In this episode, we talk about: What online business has in common with cults, MLMs and self-help cultureScammy online business practices to watch out for both from a consumer standpointHow you can better market your business without hopping on these “trends”What luxury lifestyle marketing is and why it worksThe problem with super expensive coaching and mastermindsThe evolution of online business over the last decadeYou're going to love this conversation as much as I did. It's jam-packed, so let's dive in!Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/286   - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  - Check out Maggie Patterson's Website: https://bsfreebusiness.com/ - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   - Join Booked Out Designer: https://elizabethmccravy.com/bod    - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb  Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

If you're anything like me, you love it when people let you peek behind the curtains of their business so you can see what's really going on.  In today's episode, I'm taking you behind the scenes of my businesses and sharing my halfway highlights now that we're halfway through 2024.  Topics discussed in this episode include: What's been going on economically in 2024?  How my agency, Scoop Studios, has been on the slow and steady track so far this year.  Lessons we've learned this year for the agency including one that surprised me.  Why I've been focused on marketing for BS-Free Business. Highlights of what BS-Free Business has been up to so far this year, including adding a new community, growing our email list and more.  Some exciting changes are coming up for the podcast. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Service business owners always need a strategy. It's foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don't appreciate their work, they feel underappreciated, and they don't charge as much as they should for the value they provide. Today I'm joined by Maggie Patterson, who'll share her experience and expertise in business strategies.  With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She's the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. “Your strategy should be firmly set and semi-rigid.” - Maggie Patterson Maggie shares some important points about strategy: Showcasing your strategy Valuing your strategy Preparing to sell your strategy Going beyond strategy talk, Maggie pulls from her decades' worth of experience and shares how important it is to trust your gut and stick to what's important to you. You don't need to follow every hyped-up advice from a business influencer. You don't need to work with a client who doesn't value you. You don't need to sell in a way that feels uncomfortable for you. You're the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful. “The people playing the long game are the people you want to align with.” - Maggie Patterson This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game. Connect with Maggie Patterson: Website Instagram Podcast: Duped: The Dark Side of Online Business   BS-Free Service Business Learn more about your ad choices. Visit megaphone.fm/adchoices

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. ______________________________________________EPISODE 114. Read the show notes and view the full transcript here: ______________________________________________Get to know our guest expert, Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP intensives if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

So you've been running your service business for a while now, and things are going well! You've got a steady stream of clients who are loving what you do, and you're finding yourself getting busier and busier. This is usually the point when we solo business owners start to think about what comes next for the business. We see other business owners get to this point and start to focus on scaling and growing their business by hiring and training team members to help with the workload. But what if you don't want to manage a team? What if you're happy with how things are, and want to bring in great money and help your clients without having to hire and train other people to do it with you? What if you love being a sole trader and want to achieve your business goals but still have a life? What if that one size fits all business framework, actually doesn't fit with what YOU want? You can build a simple and sustainable service business that aligns with your lifestyle goals as well as your business ones, and my guest today is going to show you how! Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.  A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.  I'm excited to have Maggie on the show because the more variety you have with your business model choices, the easier it is to create a business model that's going to work for you!  See more from Maggie at her website or on Instagram Sin up for the BS-Free newsletter: https://bsfreebusiness.com/newsletter/ --- This month in The Simpler Business Mastermind we're creating your signature offer for more passive sales in your business. If you'd like to join us, head here: ⁠⁠https://www.marissaroberts.com/the-simpler-business-mastermind/⁠⁠  --- Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Enjoyed this episode? Please subscribe, rate, and review us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠ or your favourite podcast platform! --- ⁠Come chat with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Maggie Patterson is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.In this episode we are SPILLING ALL THE TEA. Maggie and I talk about: Self help, cults, and MLMSScammy online business practicesMystery offers"If I can do it you can do it"Steven Hassan's BITE model of culty practicesHow to avoid getting scammedHow to be ethical (what does it even mean)Maggie is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Maggie works with service business and agency owners to build bs-free businesses that put trust first in everything they do. To get in touch with Maggie, you can check out the following links: BS-Free BusinessBS-Free Service Business ShowDuped: the Dark Side of Online Business Podcast

In this Do Business Differently Interview, Maggie Patterson and I chat about being discerning online as an introverted entrepreneur. There's a lot of B.S out there, sleazy marketing tactics and strategies that promise the world but leave you feeling burnt out and taken advantage of. We also chat about how to navigate the online space as an entrepreneur who doesn't want to do business like that.Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Connect with Maggie: www.bsfreebusiness.com Instagram: https://instagram.com/bsfreebusiness __________  https://www.katherinemackenziesmith.com

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead.  Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down.  But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.  In this episode of the podcast, we talk about:  What brought Maggie back to Instagram Being the sassy big sister to her followers Maggie's coaching character archetypes The deinfluencer trend Trusting the data, but doing what works best for you Feed posts are not dead The commitment to accessibility  The fear of being canceled And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest: Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do.  A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business. Website: https://bsfreebusiness.com/  Instagram: https://www.instagram.com/bsfreebusiness/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

THANK YOU FOR LISTENING!https://www.the-soulful-human.com/links.htmlhttps://www.patreon.com/thesoulfulhuman"Buy The Host a Coffee" Venmo: Nicole-Oneil-5MAGGIEBS-Free Businessbsfreebusiness.comIG @bsfreebusinessBS FREE BIZ PodDUPED PodMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.NICOLE & The Soulful HumanThe Soulful Human was created by Nicole as a way to share stories on important and relevant topics to our world today, to give an opportunity for those to share their own journeys but also for those listening to connect and see they are not alone in the struggles and joys they face on their own journeys. It is a place of connection and community. More will be coming with opportunities to be in the business and organization directory, to sponsor/advertise and to share YOUR story on upcoming topic. You can support the show by subscribing and giving a review as well as visiting the etsy shop. This is to cover expenses and eventually to use a portion of the profits to donate to some great causes such as The Trevor Project, Everytown for Gun Safety, The Loveland Foundation, Girls Inc and Planned Parenthood along with more.https://www.etsy.com/shop/thesoulfulhumanFollow Nicole and The Soulful Humanhttps://www.instagram.com/thesoulfulhumanpod/TT: @thesoulfulhumanhttps://www.instagram.com/nicoleoneilphotography/

Being the most talented person in your field doesn't guarantee the best client experience. If you are difficult to work with, don't meet your deadlines, have a bad attitude, are disorganized, or don't communicate well, clients aren't going to have a good experience with your business. Your client experience matters just as much, if not more than the product you are producing.This week, I'm joined by Maggie Patterson, founder of two successful service-based businesses. She is the editorial director at Scoop Studios, a content marketing agency for tech companies. She also is the founder of Small Business Boss where she acts as a consultant for other service-based business owners.Maggie knows firsthand the impact of having a truly excellent experience around your expertise. So she'll be sharing her wisdom from being in client services from her 20-year career, with 15 years of being a successful entrepreneur. She'll also be telling us:How to balance marketing and growth with serving the clients you already have.Simple, everyday interactions that can create a wow-worthy client experience.Three ways that the client experience supports your marketing: retention, repeat customers, and referrals.How to build a “surprise and delight” margin into your pricing so that you have the bandwidth to go above and beyond.LinksFollow Maggie Patterson on Instagram.Check out Small Business Boss.BS Free Service Business PodcastFollow Katie on Instagram or visit the website to learn more about her work.

In this conversation with a veteran business owner and a dear friend of mine, Maggie Patterson. She is not only an agency owner of Scoop Studios, but she's also a mentor for service-based business owners.  Maggie and I often find ourselves ranting to each other about some of the things that we're seeing happen in the traditional online business space. Maggie and I both come from outside of that space. We have had long careers in corporate or private businesses that were decades in the making before we started running our businesses online.  We rant because we're concerned.  Maggie and I have a similar mission. We're here to wake women business owners up and show them that it doesn't have to be the way they're seeing it and trying to be one part, “Let's get educated,” and one part, “Let's guide the path out from some of what we're seeing.”  This conversation is an inside look at some of those conversations and speaks to why I'm so passionate about this and why now more than ever I'm passionate about each of us being better consumers.

As service providers, it's easy to focus more on your sales and marketing than on your actual client services because the industry as a whole is geared toward that ‘sell, sell, sell' mentality. But while sales and marketing matter, it's just as important to make sure that your clients have an outstanding experience after the sale. In this episode, Maggie Patterson from Small Business Boss and Scoop Studios joins me to talk about the changes she's made in her businesses to make sure her clients have a great experience working with her. We talk about how she's learned to better manage client communication, about how she paces projects and about the importance of understanding your true capacity. She also gives us her take on what your clients really need from you (hint: it's not a fancy welcome gift). Learn more about the Simplified Services Intensive:https://www.ashleygartland.com/simplifiedservicesintensive   Learn more about Ashley: https://www.ashleygartland.com/   Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/   Learn more about Maggie: www.smallbusinessboss.co    Follow Maggie on Instagram:  www.instagram.com/smallbusinessboss/

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth. She has also worked with clients like Microsoft and HP. Her work has been featured in Entrepreneur.com, Fast Company and Virgin.com.

Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today's episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics. TOPICS DISCUSSED IN THIS EPISODE: “Business […] The post Building Trust Online (In A Scammy World) #137 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

On this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader.Maggie and I cover these points and more:The issue with one-size-fits-all growth courses geared toward agency ownersThe myth that we have to offer a full suite of services in order to get businessThe importance of advocating for yourself and designing the business you wantBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH MAGGIE PATTERSON:FacebookInstagramScoop StudiosCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. Here's what we covered on the episode: How We Met + Maggie's Journey (1:10) How we connected through Jessica Kupferman's podcast and Facebook group  Maggie shares that she worked at an agency, became pregnant in 2003 and with everything going on in her life decided not to return after her maternity leave The business plan Maggie wrote when she first started, which said she had four months to make 4,000 CAD ($3,186.32 USD)/month, which seemed unreachable at the time — she reached it in 6 weeks  Why Maggie was able to reach her goal in 6 weeks was because she had the extra business skills needed to run a business that most people don't have  Maggie spent time freelancing, doing PR work, then got into content marketing but realized around 2013/14 she wasn't happy with the clients she was working on, which led her to the online business world where she went from freelancing, to having a team, to building an agency Through her agency journey, Maggie realized she didn't want to work for online celebrity entrepreneurs anymore so she went back to working with tech and professional services companies Maggie explains that she had a safety net when she started her business, because of her husband and living in Canada which gave them support; and says not a lot of people have that starting out  How Maggie had three clients right out of the gate, which helped her surpass her 4,000 CAD/month goal and explains that her hourly rate was 100 CAD ($79. 62 USD)/hour, which was a fraction of the cost compared to when she left the agency, where they were charging her out at 250 CAD ($199.06 USD)/hour  Maggie shares her personal benefits from the online business world, like learning a lot, approaching a different style of content marketing, and most importantly building connections and friendships  How Maggie now mentors other business owners and how she likes helping them create their own path  We describe what the online space is, where experts of all sorts take their business online and how Maggie exposes some of the marketing tactics being used in the space today — check out Maggie's Instagram for more context    Maggie explains that there are a lot of good people who may be using tactics that are problematic or questionable because that's what they've been taught and how she's not saying she's never done anything she now considers problematic, but explains she's done the work to unpack that  Approaching Referrals: How to Ask + Keeping Track of Them (17:34) How most of us approach referrals is by waiting for someone to come to us instead of thinking about what we can do on an ongoing basis to let people know we want their business; Maggie explains we need to make the switch from passive to proactive when it comes to referrals As business owners, we make a lot of relationships and connections but we don't nourish them, which causes people to forget about us down the road Maggie shares a story of how she was able to stay top of mind for a client she had way back in 2003 by putting consistent content out about the recent service they needed, so she thought of Maggie and hired her How we tend to think it's a bad thing to let people know we need clients, but Maggie explains that people aren't going to refer clients to you if you act like you're booked and everything is fine; you don't need to say you're struggling, just be clear that you have openings for clients  One way Maggie asks for referrals is by letting people she's already made relationships with know that she has a spot open and by asking them if they know anyone to fill that spot  Why it's important to create an offboarding process where you have the opportunity to ask for referrals and why Maggie would rather ask for a referral over a testimonial in the offboarding process  Maggie stresses the importance of being transparent about when your next opening will be if you're currently fully booked and shares an example of a client who started doing this and was able to book out months in advance without having to shut people down by just saying, I'm booked, sorry!  Why Maggie keeps track of referrals she gets, the referrals she gives, and tracks leads because the more information she has, the easier it is to see what's working and what's not in her business  With everything going on in the world today, it can be hard to know if it's the right time to ask for referrals — Maggie suggests engaging in a back and forth conversation that allows you to read the room instead of jumping right to it  How Maggie has her lead generation data on her dashboard so when she's looking at revenue, she can also see the lead generation trends and see what kind of action she needs to take in order to get more clients, which is usually through referrals  Shifting the Type of Clients You Work With (34:35) When creating an email list for B2E (business to entrepreneur), Maggie says to think about who your target audience is, think about if they'll be interested in getting emails, and if they're the type of people who are going to buy from emails  In Maggie's experience her B2B (business to business) clients are way less likely to download a lead magnet so she stresses knowing your market, knowing if they're going to engage in your emails and if they aren't, figuring out an effective tactic to get in front of them Maggie shares that shifting the kind of clients they were working with was a slow process but if you want to make that shift, you have to figure out where these people are hanging out in the online space, see what podcasts are they listening to and make an effort to meet them where they're already at How cold outreach can be an overlooked tactic but if you move into the B2B world it's acceptable — Maggie shares that the majority of her new client revenue in 2019 came from cold outreach  The bulk of Maggie's content marketing agency is focusing on content production for clients, and acting as an extension of the client's team to help them with strategy, write their blog posts, create their case studies, create their white pages, etc.  Maggie says one thing that holds us back is thinking we have to know everything about an industry and thinking it has to be perfect when really it's okay to experiment  If you want to transition out of the online space, Maggie's advice it to take some time to experiment working with other types of clients because it's really easy to pick a niche, but it's much harder to truly embrace it and work in it all the time  Connect with Maggie on smallbusinessboss.co, Instagram, or if you're a service provider who needs help with pricing, packaging, leads, etc. go to smallbusinessboss.co/vault for resources that can help you    Links mentioned:   Connect with Maggie on Instagram  Small Business Boss  Small Business Boss Vault    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Maggie Patterson is the founder of Scoop Studios, a boutique content marketing agency, and the creator of Small Business Boss. With a 20+ year career in client services, and 15 years of being a business owner, Maggie brings a unique perspective to service-based business owners. She serves freelancers, creatives and agency owners through her mentorship, mastermind, and podcast, The BS-Free Service Business show.  I am really really excited to welcome Maggie to the show. I've been following her for a while, and she has a refreshing take on the online business world that really resonates with me and the way I want to build my brand. Shownotes: https://petchy.no/shownotes/024/ Connect with Maggie: Podcast: BS-Free Service Business Show  Instagram: @smallbusinessboss Freebie: Trust Audit Checklist

Your proposal sucks. And by the way, your content is not nearly specific enough.   And if you're going to sell to entrepreneurs, you need to throw B2B out the window and embrace B2E.   In this episode, I interview Maggie Patterson, Owner & Editorial Director at Scoop Studios, about why she embraces specificity as a lead gen approach.   What we talked about:   - Be specific about your 3-5 core competencies (& get your clients to do the same)   - How B2E is different than B2B   - What it means to take ownership of the result   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Today we are chatting with Maggie Patterson who is the editorial director and founder of Scoop Studios, a boutique content marketing agency with a singular promise to their clients of simplifying content marketing. Maggie is also the Founder of Small Business Boss which helps people build a BS free service business and host of the BS Free Service Business Podcast. In our chat, Maggie spills the tea about how she went from working in a PR agency to branching out on her own and how she is setting Instagram on fire with her bold truthful drags of the current landscape of the online coaching industry.

This has been the longest year ever. Am I right? And it’s because my well-orchestrated plan was thrown out the window, and there’s been a lot of adjusting along the way. As part of our agency model series on the BS-Free Service Business show, I’m taking you behind-the-scenes of my agency, Scoop Studios.  I share the nitty-gritty on revenue growth, the realities of lead gen, and what I’m planning for 2021. Get the inside scoop right here: https://smallbusinessboss.co/behind-the-scenes

Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money.    Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!   In this podcast episode, we share:  Why Maggie’s personal life philosophy mirrors her approach to business  Maggie’s reason for choosing Instagram as her go-to social media platform Common practices social media has normalized even though they’re not best practices   Suggestions for having clear, transparent, and BS-free marketing  The benefits of a no-BS business approach   Maggie’s experience with Instagram Reels and content strategy for Instagram Stories      Memorable Quotes:  “I created this brand and I know there’s room for my voice in the market.”  “A count-down timer...is not necessary when you do your marketing in a way that’s ethical, and thoughtful and builds real relationships.” “Observing what’s happening in real-time for you and your audience or a trend you’re seeing, and then pulling in past content can really save you a lot of time.” “I just want people to get paid. And do it in a way that’s ethical and we can all go to bed and sleep at night and feel good about what we’re doing in the world!”         About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Connect with Maggie: Website Instagram       Links Mentioned: Freebie: Doubling Your Freelance Income Maggie’s article -The Dark Side of Online Business Rachael Kay Albers (RKA)        This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn't true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential. As you listen, consider which of these narratives are ones you're currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative? You'll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing. The post EP 287: The Things We Thought We Knew About Money appeared first on What Works.

Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, Scoop Studios. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.In this episode, Maggie shared:➤ Why she loves micro-agency model (7:33)➤ Maggie’s intuitive money management system (9:54)➤ Back up your intuition with data (14:33)➤ Managing profitability at a project level (20:28)➤ A hybrid pricing model (22:59)➤ How she figured out the sweet spot for her business (25:42)➤ Plan with the end in mind when you enter into a partnership (32:45)➤ Which financial metrics are important for her business (39:52)➤ How she manages the budget at the client’s level for an agency model (41:44)➤ Using Linkedin as lead generation (47:52)➤ How she translates the core value of accessibility into her mastermind (50:57)Connect with Maggie:➤ Small Business Boss Website➤ Scoop Studios Website➤ Facebook Group➤ Instagram➤ Pinterest

It feels like there’s so much advice in the online business and marketing universe that isn’t actually applicable to small businesses and solopreneurs. Really big businesses try to sell their strategies and templates to small businesses, when what they actually need is more individualized advice about scaling their businesses and making growth less chaotic.  Maggie is a communications strategist and the owner of Small Business Boss who’s obsessed with small business growth strategies. Maggie also owns a content marketing agency, Scoop Studios, where she and her team work with small to mid-sized companies to help them reach business goals through compelling content.  We had an awesome and wide-ranging conversation about everything from why she has two businesses, to how she manages them, to common mistakes that new and growing agency owners tend to make. Maggie also tells us about why it’s better for small business owners to learn from each other and stay plugged into the development of their industry rather than take cookie-cutter advice from big-A marketing agencies.  Maggie also talks about how she’s taken a measured approach to growth with her business and team and what she’s had to learn about leadership on the way. 

In this episode of Marketing Personalities, Brit Kolo speaks with Maggie Patterson, the Founder of Scoop Studios and Small Business Boss. Listen in to hear about Maggie’s Marketing Personality Type – INTJ – and how she’s applied it to her marketing strategy, her business strategy, and how she relates to her clients and team members. Links Mentioned: Small Business Boss WebsiteThe Small Business Boss Podcast on iTunesScoop Studios Content Marketing Agency    The INTJ Marketing Personality Type

I sit down with communications strategist, business growth consultant, founder of content marketing agency, Scoop Studios, and creator of Small Business Boss, Maggie Patterson. We discuss how she’s breakin’ all the productivity “rules” and lovin’ it because being her authentic self and leaning in to her uniqueness (despite what productivity gurus say), is helping both of her businesses flourish. What You’ll Discover In This Episode: ✔️ When Productivity Rules Are Meant To Be Broken ✔️How Maggie Splits Her Time Between Two Successful Businesses ✔️Why You Might Need To Enforce An Idea Hiatus ✔️How To Know When It’s Necessary To Put Your Goal On Ice ✔️An Epiphany I Had About My Energy Levels ✔️So Much More!   Show Notes Schedule Your Discovery Call with me to find out how we can work together to accelerate your success.

Nearly two years ago when I started doing recap episodes, I did it as a way to share what was really happening behind-the-scenes at Small Business Boss and at my content marketing agency, Scoop Studios. After all, aren’t we all a bit tired of income claims and all sorts of other BS that’s just smoke and mirrors? In the August recap, I’m sharing a peek into 2020 plans, how things are going money-wise, and how I need to get my booty in gear if I’m going to meet Q3 revenue goals. Get the scoop here https://smallbusinessboss.co/recap-august-2019/

Maggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she's worked with some of the world's biggest brands, she's always rooted for the scrappy underdog.   Maggie owns Small Business Boss and Scoop Studios, where she helps small to mid-sized companies reach business goals through compelling content. Now she's back on the Get Paid Podcast for this week's episode of Where Are They Now, to talk about how her business has evolved since we last spoke in 2015.   “I don't think there's a problem with an info product business, but I think too many service business owners don't maximize the potential of their business before they consider courses. ” — Maggie Patterson   This Week on the Get Paid Podcast Making $36k in affiliate income [3:46] Inside Maggie's content marketing agency [9:50] What makes small businesses toxic [21:35] Things to think about if you're considering a partnership [25:02] Landing corporate clients on LinkedIn [31:12] B-2-Aspirational B? [36:13] Why service owners aren't maximizing the potential of their business [46:48] Accessibility versus value [51:24] Entrepreneur + Mom =/= Mompreneur [1:15:18] Resources Mentioned:     ConvertKit (

What does it mean to rebrand? Often times people think that simply changing the visual aspect of your business is the only thing that needs to be updated, but rebranding goes deeper than that. Our guest today, Maggie Patterson from Scoop Studios and Small Business Boss, is sharing her expertise when it comes to rebranding - what it looks like, common mistakes she sees, and her own personal experience with rebranding. Understanding your brand’s messaging and how you communicate with your audience are two important concepts when it comes to rebranding and and your overall brand. If you’re looking to rebrand in the future, this episode is a great starting point to getting started! If you’ve rebranded in the past, what did that look like for you? Please join us in the HQ to continue the conversation! As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Find Maggie Patterson here: Website: https://scoopstudios.co/ https://smallbusinessboss.co/ Instagram: @smallbusinessboss Facebook: @smallbusinessbosshq

The April recap is here, and I’m dishing up a lot of things that happened in the month — most of which could be filed under “unexpected.” You can get the behind-the-scenes of Small Business Boss and Scoop Studios in the April recap episode which is now available. Get the scoop here: https://smallbusinessboss.co/april-2019-recap/

This episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is all about selling your services like hotcakes! GUEST BIO: Maggie Patterson is the creator of Small Business Boss, which teaches service business owners how to make more money without a program or a course. She is a communications strategist and the principal consultant at Scoop Studios, a content marketing agency specializing in working with small businesses. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.WHERE TO FIND GUEST: WebsiteFacebookInstagramPinterestSmall Business Boss PodcastLINKS MENTIONED:Free Pricing Guide and Calculator See acast.com/privacy for privacy and opt-out information.

There’s one shift I made about 18 months ago to fuel the growth of Scoop Studios and find more clients. What is it? I’m breaking it down and how to put it into action in the latest episode of the Small Business Boss podcast. (You’re going to love this because NO special anything is needed — it’s small but oh-so significant!) Get the inside scoop here: https://smallbusinessboss.co/finding-clients/

Maggie Patterson, Principal of Scout Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when she saw that business wasn’t growing and finding leads became increasingly harder, Maggie knew it was time for a shift. The post EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson appeared first on What Works.

Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible. Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Topics Discussed: Why it’s important for business owners to have a signature service Steps to take when you start developing a signature service When should transition into a signature service Beta testing your new process Creating content around your signature service to prove your expertise Pricing in your business How to keep your clients on track during your time together Receiving and using feedback to make adjustments to your service Action Steps: Start paying attention to what you're doing that can be repeatable or that you need to systematize Focus on positioning yourself as an expert in what you're offering before you launch Be patient, this is a long-term process Add an expiry date to your contract Connect with Maggie: Website Podcast

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Maggie Patterson, Podcast Host of the Small Business Boss podcast, Master Level Content Marketer from Copy Blogger, and Principal Consultant at Scoop Studios. Maggie helps her clients by making content easy so they can focus on their talents. She also is a mentor and runs a year long mastermind program through Small Business Boss. Learn how she is nurturing her network relationships to grow her business and empower other female business owners along the way. Links: Maggie's Website Maggie's Instagram Resources: Everybody Writes by Ann Handley Copyblogger

We’re going boldly where we’ve never gone before, and taking you behind-the-scenes into what exactly we’re doing at Scoop Studios and Small Business Boss. In this episode, we’re recapping January and sharing some of our big insights and a-has from the past month. Get the inside scoop here: https://smallbusinessboss.co/january-2018-recap/