Podcasts about Spry

I need the new American pope to install a McDonald's at the Vatican and lift the curse put on me by a 93 year old man!! If you didn't see your mom for Mother's Day -- you're probably out of the will. And, you shouldn't blame a kid for wanting to work for the king of chicken. Enjoy.New episodes are released every Tuesday. If you want to interact with the show, we have a voice mailbox. Call 818-336-1146 and leave feedback, or just complain, and maybe I'll use it in a future broadcast.https://www.icancomplain.comTEXT THE RAINWATER HOTLINE

Tariffs, fear, and stockpiling—oh my! Don and Tom break down how consumer sentiment, not just consumer spending, is shifting dramatically under the weight of tariff uncertainty. They connect behavioral shifts—like Googling “recession” and panic-buying tires—to bigger economic signals and what it all means for investors. From the role of emergency savings to the misleading pitch of indexed annuities, they dismantle hype and stress the importance of sticking to a real plan. They also field smart questions on Roth conversions, muni bonds, and whether now is the time to invest that idle cash. Oh, and don't worry: most of our toilet paper is made right here in the good ol' USA! 0:11 Consumers drive the economy—and investment returns0:47 Sentiment is slipping fast, and it could trigger a slowdown2:05 “Recession” and “depression” searches spike amid uncertainty3:11 Tariffs shift what we buy: food in, luxury out4:24 What investors should do now: boost emergency savings7:22 Auto stockpiling and tariff-fueled panic buying8:50 Prices rising, brand loyalty falling, and psychology shifting10:27 Volatility confuses perception—despite flat portfolio returns12:16 Emergency funds are real insurance without the gimmicks14:14 Spry 102-year-olds and the power of Bulgarian yogurt17:47 Best muni bond fund choice for high tax brackets: VTEB20:31 Can't milk a Buckeye, but they might ward off arthritis22:52 Roth conversions: should you pay the tax now or wait?28:57 Indexed annuities: steak dinners, sales tricks, and the ugly truth34:16 Why the commissions are so high—and the returns so low37:55 Got cash on the sidelines? Here's what to do before investing39:27 Final advice: plan first, invest later, ignore the noise Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Stewart is wrong. Again.John Oliver, host of Last Week Tonight, devoted 42 minutes to explaining that, despite all the evidence, despite what you see right in front of you, despite the fact that two men faced off against each other at the Women's UK Pool Final, there are no men in women's sports.He's wrong. Allow us to explain.Also, Mug Club Undercover sent a journalist to Meta to find out what's really going on with H-1B Visas.GUEST: Josh FirestineLink to today's sources https://www.louderwithcrowder.com/sources-april-8-2025Go to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off Xlear and Spry products & free shipping on orders of $30 or more!DOWNLOAD THE RUMBLE APP TODAY: https://rumble.com/our-appsJoin Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumGet your favorite LWC gear: https://crowdershop.com/Bite-Sized Content: https://rumble.com/c/CrowderBitsSubscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com/ Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

In this enlightening episode, Tee welcomes Dr. Lynn Anderson to dive deep into the connections between food, health, and overall well-being. Dr. Lynn is a naturopath, yoga therapist, and internationally recognized health and wellness expert. She has been featured in major publications such as Reader's Digest, Shape, Self, Spry, The Chicago Times, Huffington Post, Thrive Global, and Red Book.  Dr. Lynn shares her incredible journey from growing up on an island in Maine to becoming a leading expert in holistic health, fitness, and yoga therapy. In addition, Tee and Dr. Lynn discuss the "Yoga of Eating," the three pillars of health, and how the modern food industry impacts our wellness. Plus, she shares tips on how to make lasting lifestyle changes that promote longevity and vitality. Connect With Dr. Lynn: Website LinkedIn  Instagram  Follow Therese "Tee" Forton-Barnes and The Green Living Gurus: Austin Air Purifiers: For podcast listeners, take 15% off any Austin Air product; please email Tee@thegreenlivinggurus.com and mention that you want to buy a product and would like the discount. See all products here: Austin Air The Green Living Gurus Website  Instagram YouTube Facebook Healthy Living Group on Facebook Tip the podcaster! Support Tee and the endless information that she provides: Patreon Venmo: @Therese-Forton-Barnes last four digits of her cell are 8868 For further info contact Tee: Email: Tee@thegreenlivinggurus.com Cell: 716-868-8868 DISCLAIMER: ALL INFORMATION PROVIDED HERE IS GENERAL GUIDANCE AND NOT MEANT TO BE USED FOR INDIVIDUAL TREATMENT. PLEASE CONTACT YOUR PROVIDER OR DOCTOR FOR MEDICAL ADVICE. Produced By: Social Chameleon

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Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs.In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.Ready to future proof your site? Then let's start talking copy.__________________________________________EPISODE 155.Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Book a Done-For-You Website Audit: https://erinollila.com/website-audit/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Canadian Prime Minister Justin Trudeau is officially out and we've studied up on his replacement, Mark Carney, Lane the Brain was on the ground at SXSW this weekend to soak in the leftism & talk DEI with woke Arlington, Texas mayor Jim Ross, John Oliver is upset about migrants in ICE detention facilities and thinks illegally entering a country doesn't make someone a criminal, an update on the persecution of Christians in Syria, and much more!GUEST: Josh FirestineGo to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off Xlear and Spry products & free shipping on orders of $30 or more!DOWNLOAD THE RUMBLE APP TODAY: https://rumble.onelink.me/u9tR/crowderBite-Sized Content: https://rumble.com/c/CrowderBitsSOURCES: https://www.louderwithcrowder.com/sources-march-10-2025Connect your Mug Club account to Rumble and enjoy Rumble Premium: https://support.locals.com/en/article/how-do-i-connect-my-locals-account-to-my-rumble-account-on-rumble-vhd2st/Join Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

My Friend Irma. February 02, 1948. CBS net. Sponsored by: Swan, Spry. Jane quits her job and breaks off her romance with Richard when Richard hires a beautiful new secretary. Jane writes a scathing letter and asks Irma to mail it to Richard; a bad mistake. The script was subsequently used on the program on February 17, 1952 (see cat. #106081). Marie Wilson, Cathy Lewis, Cy Howard (creator, writer, producer, direrctor), Parke Levy (writer), Leif Erickson, Hans Conried, John Brown, Frank Bingman (announcer). Stars Over Hollywood. December 30, 1950. CBS net. "Continental Cowboy". Sponsored by: Armor Meat, Dial soap. Sagebrush Sam, a Hollywood cowboy, tries to escape his hordes of fans in Paris. David Chandler (writer), Diane Abbott, Donald Morrison, Frank Goss (announcer), Hans Conried, Lillian Buyeff, Ramsay Hill, Rex Koury (composer, performer), Rolfe Sedan, Vincent Price.  Spotlight Revue. December 10, 1948. CBS net. Sponsored by: Coca-Cola. 10:30 P.M. T Doodles Weaver, Freddie Morgan, George Rock, Spike Jones and His City Slickers, Dorothy Shay, Dick Morgan, Johnny Roventini, Peter Lorre, Dick Joy (announcer) Stand By For Crime. 1953. Cheshire and Associates syndication. Sponsored by: Commercials added locally. The son of one of Chuck's friends has been kidnapped. Chuck is tapped to make the payoff. But this kidnapping is no kidnapping!. Glenn Langan ; Adele Jurgens; Bob Reichenbach (producer)SUSPICION - "An Actress Meets Death" on this episode of SUSPICION From 1935Suspicion_1935_ 12:21 Mathew Slade, Private Investigator. September 27, 1964. KPFK, Los Angeles origination, AFRTS rebroadcast. "A Sweet Scent Of Mystery". A woman's perfume and the smell of murder. The program is also known as: "The Starlight Mystery Theatre.". William Wintersole, Brian Adams (writer, director), Robert Frederick (writer).The Mysterious Traveler. April 09, 1944. Mutual net. "Beware Of Tomorrow". Sustaining. An interesting story of robotics. A super-strong robot and a super-intelligent robot run amok with an expected-but-nonetheless satisfying conclusion. The script was also used on "The Sealed Book" on July 29, 1945 (see cat. #397). Will Hare, Don Randolph, Phillip Clarke, Maurice Tarplin (as "The Traveler"), Robert A. Arthur (writer), David Kogan (writer), Doc Whipple (organist), Jock MacGregor (director).TOTAL TIME: 2:57:14.762SOURCES: Wikipedia and The RadioGoldindex.com

Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________EPISODE 154.Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Fan Mail: Got a challenge digitizing your intake? Share it with us, and we'll unpack solutions from our experience at Cytora.In this episode of Making Risk Flow, host Juan de Castro welcomes Jonathan Spry, CEO and co-founder of Envelop Risk, for an insightful discussion on how AI and advanced analytics are transforming cyber insurance. They explore Envelop Risk's “data flywheel” strategy, emphasising the power of data-driven decision-making in risk assessment. Jonathan shares how AI-driven underwriting has evolved over the past eight years, shifting from industry scepticism to widespread adoption. They also discuss "augmented underwriting," where AI enhances—rather than replaces—human expertise, especially in speciality insurance. The conversation extends to emerging risks, such as quantum computing's impact on cybersecurity and how AI reshapes risk management across industries. To receive a custom demo from Cytora, click here and use the code 'Making Risk Flow'.Our previous guests include: Bronek Masojada of PPL, Craig Knightly of Inigo, Andrew Horton of QBE Insurance, Simon McGinn of Allianz, Stephane Flaquet of Hiscox, Matthew Grant of InsTech, Paul Brand of Convex, Paolo Cuomo of Gallagher Re, and Thierry Daucourt of AXA.Check out the three most downloaded episodes: The Five Pillars of Data Analytics Strategy in Insurance | Craig Knightly, Inigo 20 Years as CEO of Hiscox: Personal Reflections and the Evolution of PPL | Bronek Masojada Implementing ESG in the Insurance and Underwriting Space | Simon Tighe, Chaucer, and Paul McCarney, Moody's

Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.__________________________________________EPISODE 153.Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Kirk and Josh discuss a solid win from the Mavericks after they hold off the New Orleans Pelicans. Much to like in this one. After the break, we talk about the seemingly never-ending Luka-adjacent news cycle. Please support our show by visiting https://bodyspec.sjv.io/xL9GRx and using the code PODMAVS45 to get $15 off your next scan! We record all of our shows LIVE on YouTube, subscribe and join us after every game! Interested in advertising on this podcast? Email sales@bluewirepods.com #BlueWireVideo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kirk and Josh discuss a solid win from the Mavericks after they hold off the New Orleans Pelicans. Much to like in this one. After the break, we talk about the seemingly never-ending Luka-adjacent news cycle. Please support our show by visiting https://bodyspec.sjv.io/xL9GRx and using the code PODMAVS45 to get $15 off your next scan! We record all of our shows LIVE on YouTube, subscribe and join us after every game! Interested in advertising on this podcast? Email sales@bluewirepods.com #BlueWireVideo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.__________________________________________EPISODE 152.Read the show notes and view the full transcript here:______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.__________________________________________EPISODE 151.Read the show notes and view the full transcript here:https://erinollila.com/marketing-audits-website-audits-before-strategy/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.__________________________________________EPISODE 150.Read the show notes and view the full transcript here:______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.__________________________________________EPISODE 149.Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/______________________________________________

Xylitol Nasal Spray Boosts Health, Performance, and Sleep Click On My Website Below To Schedule A Free 15 Min Zoom Call: www.Over40FitnessHacks.com Over 40 Fitness Hacks SKOOL Group! Get Your Whoop4.0 Here! Nathan Jones - Xlear www.Xlear.com In this episode of Over 40 Fitness Hacks, host Brad Williams interviews Nathan Jones, founder of Xlear (pronounced "Clear"), to discuss the health benefits of xylitol and its applications in nasal irrigation, oral hygiene, and overall wellness. Nathan shares how he founded Xlear after his father, a physician, discovered xylitol's benefits in preventing ear infections in babies. Originally known for its dental benefits—reducing cavity-causing bacteria and improving oral microbiome—xylitol was later found to also help clear nasal passages and prevent respiratory infections. This discovery led to the development of Xlear's xylitol-based nasal spray, which has been shown to improve airway volume by 20–36% within minutes, making it beneficial for athletes, people with sinus issues, and those seeking better sleep quality. Nathan explains how xylitol acts as a natural cleansing agent, enhancing the body's ability to clear bacteria, viruses, and allergens from the nasal passages. He also highlights its role in oral health, particularly for athletes who often suffer from dry mouth and increased acidity due to heavy breathing and carbohydrate consumption during workouts. Addressing safety concerns, Nathan reassures listeners that xylitol is a naturally occurring sugar alcohol found in plants and even produced by the human body. He contrasts its health benefits with the harmful effects of traditional sugars and artificial sweeteners like aspartame and high-fructose corn syrup. Beyond nasal sprays, Xlear offers a full line of oral care products under its Spry brand, including toothpaste, mouthwash, gum, and mints—all designed to support dental and respiratory health. Nathan encourages athletes and health-conscious individuals to incorporate xylitol-based products into their daily routine for improved airway function, enhanced oral hygiene, and overall wellness. The conversation concludes with a discussion on xylitol's potential benefits for weight management and metabolism, reinforcing its role as a smart sugar alternative for those over 40 looking to maintain a healthy lifestyle. If you're interested in online personal training or being a guest on my podcast, "Over 40 Fitness Hacks," you can reach me at brad@over40fitnesshacks.com or visit my website at: www.Over40FitnessHacks.com Additionally, check out my Yelp reviews for my local business, Evolve Gym in Huntington Beach, at https://bit.ly/3GCKRzV

Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.__________________________________________EPISODE 148.Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/______________________________________________

Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.__________________________________________EPISODE 147.Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/______________________________________________

Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.__________________________________________EPISODE 146.Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/______________________________________________

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.__________________________________________EPISODE 145.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Your Money, Your Choice with Bill Tyson. Episode Six: SPRY Finance by Senior Times

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.__________________________________________EPISODE 144.Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

United Healthcare CEO Brian Thompson's suspected assassin, Luigi Mangione, has reportedly been caught, we're contrasting media response to Daniel Penny in his recent acquittal and the CEO shooter, Pope Benedict I dedicated a nativity scene in the Vatican featuring the infant Jesus resting on a Palestinian Keffiyeh, NYC Councilwoman Vickie Paladino joins the show today, and much more!GUEST: Vickie Paladino | Josh FirestineGo to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off first time purchase of Xlear and Spry products. Plus free shipping on orders of $30 or moreConnect your Mug Club account to Rumble and enjoy Rumble Premium: https://support.locals.com/en/article/how-do-i-connect-my-locals-account-to-my-rumble-account-on-rumble-vhd2st/SOURCES: https://www.louderwithcrowder.com/sources-december-10-2024Join Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).___________________________________________EPISODE 143.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.___________________________________________EPISODE 142.Read the show notes and view the full transcript here: https://erinollila.com/what-is-an-editorial-style-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

___________________________________________EPISODE 141.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

After a decisive victory Saturday night at Madison Square Garden, UFC heavyweight champ Jon Jones praised Jesus Christ, did the Trump dance, and gifted the belt to President Donald Trump himself & the left is furious, John Oliver said there is no evidence transgender students pose a threat to fairness in sports & we will prove him wrong, pollster Ann Seltzer, who famously predicted Kamala +3 in Iowa, announced her departure from polling, a trial is underway for Daniel Penny, the Marine veteran who put Jordan Neely in a chokehold in a New York City subway, and more!Go to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off first time purchase of Xlear and Spry products. Plus free shipping on orders of $30 or more.GUEST: Josh FirestineConnect your Mug Club account to Rumble and enjoy Rumble Premium: https://support.locals.com/en/article/how-do-i-connect-my-locals-account-to-my-rumble-account-on-rumble-vhd2st/SOURCES: https://www.louderwithcrowder.com/sources-november-18-2024Connect your Mug Club account to Rumble and enjoy Rumble Premium: https://support.locals.com/en/article/how-do-i-connect-my-locals-account-to-my-rumble-account-on-rumble-vhd2st/Join Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.___________________________________________EPISODE 140.Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.___________________________________________EPISODE 139.Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/______________________________________________Learn more about our guest expert, Ashlee SangAshlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to know the difference between a corporate-level brand messaging kit and what works for small businesses? In this episode, I break down the six essential sections of a professional brand messaging guide, showing you how each piece builds on the next to create a rock-solid foundation for your brand's communication strategy. Plus, I'll share real examples of how different businesses put these guides to work.___________________________________________EPISODE 138.Read the show notes and view the full transcript here: https://erinollila.com/a-sneak-peek-into-the-brand-messaging-kit-i-create-for-my-clients/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to create your own brand messaging guide• Reach out her on Instagram, Threads, and YouTubeWant to keep talking copy? Send me a text message!

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo or captaining a growing team, this episode is full of nuggets to improve your brand communication and make you stand out in a way that feels authentic and is easy to replicate over time. No jargon, no fluff – just actionable advice to make your brand shine.___________________________________________EPISODE 137.Read the show notes and view the full transcript here:https://erinollila.com/zoie-callihan-on-brand-messaging-pillars/______________________________________________Learn more about our guest expert, Zoie Callihan of Lexicon Copy Co.Zoie Callihan is the messaging strategist and copywriter behind Lexicon Copy Co., an owner-operated full-service copywriting studio. She designs distinctive voices and writes clever, personality-rich copy for brands who step outside of the genre of their industry. Instead of focusing on a single platform (like a website), her studio crafts copy that appears throughout a brand's entire customer journey — from the converting copy on a sales page, to the nurturing copy of a packaging insert, all the way down to the microcopy of their user experience.When you're done listening to this episode, check out her website, and then find her on Instagram, TikTok, and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

Bill Tyson Your Money Your Choice series is Sponsored by SPRY finance.

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this  episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you. By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.___________________________________________EPISODE 136.Read the show notes and view the full transcript here:https://erinollila.com/what-is-brand-messaging-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

In what President Donald Trump called “one of the greatest examples of DOJ weaponization,” the Biden-Harris Department of Justice is suing Virginia over Glenn Youngkin's executive order aimed at removing non-citizens from voter rolls, more Americans are identifying as Republican while polls continue to get worse for Democrats, Trump is performing better with young black male voters than any Republican in recent history as the Harris campaign have resorted to begging and pandering for votes, Anne Hathaway endorses Vice President Kamala Harris with a song, and much more!GUEST: Gay William | Josh FirestineGo to Xlear.com and use Promo Code: LWC20 for 20% off first time purchase of Xlear and Spry products. Plus free shipping on orders of $30 or more.SOURCES: https://www.louderwithcrowder.com/sources-october-15-2024QOTD: In which state will we see the most Election 2024 tomfoolery?Join MugClub to watch this show every day! http://louderwithcrowder.com/mugclubNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

In this episode, I sit down with Lacey J. Faught, founder of Spry and author of Down the Rabbit Hole, to dive into the wild world of social media and the misinformation we all encounter. We talk about how social media has evolved, why digital literacy is critical, and the dangers of echo chambers and bots spreading false information. Lacey shares powerful insights on how we can push back against propaganda, find balance in our digital lives, and be more conscious consumers of content. We also get personal as Lacey opens up about her journey building a successful social media agency, the challenges of balancing business and family, and the lessons she's learned along the way. This episode is packed with insights for anyone who's trying to navigate today's media landscape while staying grounded in reality. Drink Dev's Coffee ► ⁠https://orderdevs.com⁠ Drink Backwoods Beer ► ⁠https://www.backwoodsbrewingcompany.com/⁠ Book Backwoods Cabins ► ⁠https://www.backwoodsbrewingcompany.com/backwoods-cabins⁠ SUBSCRIBE TO THE PODCAST ► https://youtube.com/@Thefailurepodcast LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast/the-failure-podcast/id1690380228 Watch Previous: Seth Gehle #60 | Leaving an abusive home, to a child PREDATOR "I looked up to him", Austin opens up https://youtu.be/_MRdOjyCVyM ADD US ON: INSTAGRAM: https://www.instagram.com/the_failure_podcast INSTAGRAM: https://www.instagram.com/devscoffeebar INSTAGRAM: https://www.instagram.com/laceyjfaught --- Support this podcast: https://podcasters.spotify.com/pod/show/failurepodcast/support

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.Key topics include:The concept of "choosability" and its importance in marketingPractical ways to showcase passion, process, and personality in your businessHow to create connection points with potential clientsStrategies for quiet personalities to shine in their marketingBalancing professionalism with authentic personality___________________________________________EPISODE 135.Read the show notes and view the full transcript here:https://erinollila.com/being-choosable-unique-selling-proposition-usp/______________________________________________Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left.With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization. Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals. ___________________________________________EPISODE 133.Read the show notes and view the full transcript here:  https://erinollila.com/creating-an-airtable-content-marketing-hub/ ______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.___________________________________________EPISODE 132.Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.___________________________________________EPISODE 131.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.___________________________________________EPISODE 130.Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Over the weekend, Judge Juan Merchan sent a concerning letter to legal teams involved in the Trump “hush money” trial regarding a Facebook post from an alleged cousin of a juror, we're talking with Breanna Morello who confirmed the authenticity of the letter with Trump attorney Alina Habba, pro-Hamas protesters surrounded the White House this weekend to harass everyone, assault a park ranger, and call for the genocide of Jews, seemingly in response to Israel's rescue of four hostages, it turns out fake news is an international phenomenon as “far right” candidates are dominating European Union elections and the media can't take it, and so much more!GUESTS: Breanna Morello | Josh FirestineGo to Xlear.com and use Promo Code: LWC20 for 20% off your first time purchase of Xlear and Spry products. Plus free shipping on orders of $30 or more.SOURCES: https://www.louderwithcrowder.com/sources-june-10-2024Join MugClub to watch this show every day! http://louderwithcrowder.com/mugclub NEW MERCH! https://crowdershop.com/ Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/ FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

The White House had to issue 9 corrections to former Vice President Joe Biden's NAACP speech, comedian Chris Distefano went on the Joe Rogan Experience to discuss historical accounts of Jesus, we will show you that the International Criminal Court is nothing more than a mechanism to siphon power from sovereign states to feed the liberal internationalist machine, OpenAI's Sam Altman in hot water after ChatGPT4.0 sounds a little too similar to Scarlett Johansson's voice without her consent, and more!GUEST: Josh FirestineGo to Xlear.com and use Promo Code: LWC20 for 20% off your first time purchase of Xlear and Spry products. Plus free shipping on orders of $30 or more.For all of May, get $10 off when you sign up for Mug Club and we'll donate 10% of ALL revenues to Military Charities! https://mugclub.rumble.com/support/promo/MILITARYSOURCES: https://www.louderwithcrowder.com/sources-may-21-2024Join MugClub to watch this show every day! http://louderwithcrowder.com/mugclubNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

We're joined live by Malcore Founder David Robinson to break down his 2024 report indicating TikTok is by far the least secure app on the market after the Senate passed a massive foreign aid package which includes TikTok divestment last night, day two of the Trump trial boiled down to whether or not Trump violated a gag order, followed immediately by some fiery Truth Social posts, how India's Prime Minister Modi has infuriated Muslims in a demonstration of why multiculturalism doesn't work, Jewish leftists are appropriating passover, and more!GUESTS: David Robinson | Josh FirestineWASH YOUR NOSE: Go to Xlear.com and use Promo Code: LWC20 for 20% off Xlear and Spry products. Plus free shipping on orders of $30 or more.SOURCES: https://www.louderwithcrowder.com/sources-april-24-2024NEW MERCH! https://officialcrowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo