Podcasts about Spry

Nathan Jones, founder and CEO of Xlear, Inc., reveals xylitol's role in supporting oral and nasal “gateway” microbiomes by selectively starving acid-producing Strep mutans rather than indiscriminately killing bacteria, and warns that harsh mouthwashes can disrupt beneficial oral bacteria linked to nitric oxide production and possibly blood pressure. Jones outlines Spry and Xlear products (gum, mints, toothpaste, mouthwash, dry-mouth “Rain,” and upcoming gummy candies, a new dental probiotic with added nutrients, and a direct-to-consumer oral bacteria test kit with pre/post tracking). He discusses diet, emphasizing sugar as a key driver of cavities and criticizing limited focus on sugar in a Surgeon General oral health report. In part two, Jones describes ongoing and planned legal actions against the FTC over shifting evidentiary standards and reputational damage, then reviews Xlear's allergy and respiratory approach via nasal hygiene, product tiers (regular, Max with quercetin, Rescue botanicals, and a decongestant), and a forthcoming ectoine-based spray to support mucus barrier integrity.

We have a great topic and guest today. We will focus on The Importance of Xylitol for Your Family's Health & Wellness this Summer.Our guest today is our good friend, Nathan Jones.  It's been 26 years now since you founded Xlear, Inc. in 2000.  Xlear is the xylitol-product based company whose revolutionary all-natural approach to upper respiratory and oral health has improved the quality of life for people around the globe.Xlear Nasal Spray with xylitol is a natural solution and alternative to the over-the-counter medicated nasal sprays that you find in stores today. It is the preferred course of action for most physicians and their patients looking to alleviate congestion from colds, flu, allergies, and sinus problems.  And your Spry line of oral care products with xylitol has thousands of clinical studies showing xylitol's effectiveness in creating an unfriendly environment for bacteria in the mouth and helping to reduce the risk of tooth decay and other oral health issues naturally.The 3-minute morning routine that stops allergies before they start.XLEAR's Retailers: Walgreens, CVS, Vitamin Shoppe, Target, Kroger, Sprouts, Natural Grocers and most natural products retailers nationwide.XLEAR's Online Retailers:  Amazon, iHerb, Lucky Vitamin, and Vitacost.comLearn more at Xlear.com

Well friends, this week's guest is the best-looking guest I've ever had…OK, now I'm done with the hosting myself jokes ;)I've been having an absolute blast producing this show and the other shows here on the network. This journey has been so much fun. I've got to meet so many amazing people, and the fact that we continue to grow around here tells me the future is still just as exciting as it's ever been. The philosophy hasn't been very complicated; we highlight good people, and we say yes to opportunity. That's kinda been the way I've moved through the world, and it shines through with CTR. Today was a great opportunity to let you know a bit more about myself, and I hope you won't mind the format. Did you know that less than 3.5% of podcasts make it to 200 episodes?! Thank you for the constant support and for making us one of those 3.5%! *source - https://podmatch.com/reportThe Last Episode: The Miller Minutes:Crossing Lines:Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Fuck Spry.

Another year of awesome Trail Running Film Festival screenings has come and gone, and did we ever have a great time! My partner in crime, Jeannine Avelino, and the Executive Producer of the festival, Mathias Eichler, join me to wrap our season. It's a blast chatting about what we got up to and how it all came together. I loved working with Jeannine and hearing about the film selection process, and learning about where the festival is at from Mathias was great as well. Enjoy! Our sponsors this year:5 Peaks - Stoked Ultra/ScrambleOdlum BrownCoast Mountain Trail RunningSinister SportsBlack Lung UltraRunderwear7 Summits SnacksGolden UltraRunGo AppSpry ActiveMorgan Exercise PhysiologyRelentless 24The Last Episode:The Miller Minutes: Crossing Lines: Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

In this episode of the Healthy Wealthy & Smart Podcast, Dr. Karen Litzy, PT, DPT, welcomes Dr. Minal Patel and Brijraj Bhuptani of Spry Therapeutics. We explore how AI is transforming clinical workflows, documentation, and patient care in physical therapy. We cut through the hype to understand what responsible AI integration really means for clinicians and practice owners.   Key topics   The origins of Spry and the real-world problems AI aims to solve in healthcare How AI-powered documentation like Spry's Scribe tool works in practice The importance of transparency, data security, and reliability in healthcare AI Balancing customization and standardization with AI tools The role of AI in addressing clinician burnout and administrative burden Future pathways: AI's potential to standardize workflows while respecting individual practice styles Practical steps for clinicians and practice owners to start exploring AI in their clinics Evolving perceptions of AI's impact on human interaction and empathy in therapy   Timestamps   00:00 - Introduction to AI in clinics and why it matters 02:16 - The story behind Spry's inception and industry pain points 04:44 - How COVID accelerated the need for smarter workflows 09:11 - Overcoming practice ownership inertia toward new technology 12:06 - The role of AI-powered documentation and clinician workflows 18:15 - How Spry's AI listens and transcribes in real-time during therapy 24:09 - Protecting note integrity and avoiding homogenized documentation 27:51 - The impact of admin overload on clinician burnout and patient trust 36:17 - Building trust in AI with transparency and data access 40:48 - The future of AI: opportunities and responsibilities for practice owners 43:20 - Responsible AI and industry responsibility for ethical tech deployment 47:40 - Clarifying probabilistic AI and ensuring reliable clinical outputs 48:43 - Lightning round: quick takes on practice management and AI mindset 55:09 - How to connect with the experts and learn more about Spry   Resources & Links Spry Brij Bhutani - LinkedIn Dr Minal Patel - LinkedIn AI-powered documentation in healthcare: a look at Spry's approach   More About Dr. Patel: Dr. Minal Patel PT, DPT, OCS is a seasoned Physical Therapist with over 17 years of clinical and non-clinical expertise. She has held pivotal roles within rehab organizations including leadership and innovation for both in-person and digital services. Dr. Patel holds a Doctor of Physical Therapy from Midwestern University, and is an Orthopedic Certified Specialist. As Director of Clinical Solutions at SPRY, Dr. Patel leads the development and implementation of innovative care strategies that bridge the gap between clinical excellence and operational efficiency. With a deep background in physical therapy and healthcare operations, Dr. Patel brings a clinician-first perspective to building solutions that streamline workflows, optimize patient outcomes, and enhance revenue cycle performance. At SPRY, Dr. Patel works closely with product, engineering, and customer success teams to ensure the platform supports the real-world needs of outpatient therapy practices. Their work focuses on translating clinical insight into scalable technology—empowering providers to deliver high-quality care while navigating complex payer and compliance environments. Prior to joining SPRY, Dr. Patel held leadership roles in multi-site rehab networks and has been instrumental in driving clinical innovation, EMR optimization, and value-based care initiatives. She is passionate about elevating the role of therapists in the broader healthcare ecosystem through data-driven, patient-centered tools. More About Brijraj: Brijraj (Vaghani) Bhuptani is co-founder and chief executive officer of SPRY Therapeutics, Inc., inventor of rehab therapy's first fully integrated, AI-powered EMR. As CEO, Brij drives company and product strategy as he leads the organization in the commercialization of rehab therapy's only AI-first software platform. Before SPRY, Brij co-founded and served as chief executive officer of Birds Eye Systems, the creator of major mass transit platform Ridlr. This enterprise was acquired by Ola, one of the world's largest ride-hailing companies, where Brij then served as chief technology officer. Prior to Birds Eye Systems, Brij applied his engineering background to solving some of the most pressing technology concerns facing large media and wireless firms, including Qualcomm and Sears India. For more information on SPRY, visit www.sprypt.com, and follow the company on LinkedIn Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

Holly Grahn is passionate about helping athletes maximize their performance. The mental side of the sport is her specialty, and after she found ways to get more out of herself, she knew she wanted to do this for others as well. Leading Edge Hypnotherapy is her business, and she loves helping athletes get the most out of themselves. It was really fun to hear why she's so passionate about it, and it was great to get some insight into how hypnotherapy works. I hope you enjoy the interview as much as I did! Check out her app.The Last Episode:Crossing Lines: The Miller Minutes: Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Most clinics aren't failing because they lack patients… They're failing because they don't understand their numbers. In this episode, Nathan Shields breaks down the real reason clinics feel stuck in the “busy but broke” cycle—and what actually needs to change to fix it. Despite full schedules and strong demand, many practice owners are seeing shrinking margins, rising costs, and increasing pressure. This conversation unpacks why that's happening—and more importantly, how to take back control. From KPIs and patient behavior to revenue leaks and operational inefficiencies, this episode gives a practical, no-BS look at what's really driving profitability in today's environment. In this episode, you'll learn: • Why being “busy” is not the same as being profitable• The key metrics every clinic owner must track (and most don't)• How low visit frequency is silently killing your revenue• The hidden cost of incomplete plans of care• Why most clinics are leaking thousands in missed collections• How front desk systems directly impact cash flow• The role of AI and virtual assistants in reducing admin burden• Why clinicians must learn to “sell” the plan of care• How to increase revenue without adding more patients• The mindset shift from clinician to CEO You'll also hear how small operational changes—like improving visit frequency or fixing front desk collections—can unlock tens of thousands in additional revenue without increasing workload. If you're tired of working more but keeping less… this episode will show you where the real problem is—and how to fix it.

Sean Carberry fell in love with trail running and wanted to get as involved as he could. Sounds familiar, doesn't it? It's amazing how common some of the threads are in our sport, but how different people's backgrounds can be. Sean was a great interview; he is passionate, knowledgeable, and fun to talk to. He shared about his role with the Perseverance Trail Run and the Cumberland Community Forest Association. Shoutout to Foveo and Derek Kaufman!The Last Episode: Crossing Lines:The Miller Minutes: Trail Running Film Festival: Crowsnest Pass Screening:Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Discover why walking, running, and light weights might not be enough to protect your bones after forty. We unpack the hidden force threshold your skeleton needs, the science of Wolff's Law, and how new loading technologies are reversing osteoporosis. For more, visit https://spry365.com/ SPRY 365 City: Dublin Address: 5995 Wilcox Pl Suite E Website: https://spry365.com Phone: +1 614 594 8510

Dan Bourget is a self-proclaimed one-trick pony. And that trick is trails. He's always on them. Whether it be running, racing, or volunteering, there is no place he would rather be. That's how he ended up with his role at Devil's Ladder, and he couldn't be happier working with the small team of passionate race crew! It was a ton of fun hearing about him and his experience volunteering (his first time was at Western States), and I hope you enjoy the chat as much as I did!Shoutout to Foveo and Derek Kaufman!The Last Episode:The Trail Running Film Festival:The Miller Minutes:Crossing Lines:Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Heather Anderson just wanted training partners and to bring runners together. She set out to create a safe space for anyone who wants to run, and now she's loving the result. Body Art Run Club is giving her motivation, and she enjoys seeing the growth already. It was fun hearing about why she wanted to start the group and her insights into her community!The Trail Running Film Festival:The Last Episode:Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Courtney McQueen loves trail running and everything around it. That's why Run Like a Girl was born and she continues to grow it today. She loves to make the sport welcoming and inclusive and is always looking to support the community. Her passion was evident and it was a lot of fun learning all about Run Like a Girl and herself!The Last Episode:Crossing Lines:The Trail Running Film Festival:Shirts for sale:I'm so excited and grateful to get Community Trail Running shirts for sale on the Spry website! Spry is located in Crowsnest Pass, Alberta. It's an awesome retail shop that caters really well to trail runners. I work in the back for the distribution company “Rock Gear Distribution”. So this is a really cool partnership, and I'm so excited for it. Grab your shirt here!Listen where you listen:Spotify: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers. Please help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be, and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

Can I let AI write my website copy? There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, but at the same time if felt very "meh". Or maybe you're AI-hesitant and worrying that everyone else is using it and you're falling behind. But yet, you're just not sure your comfortable letting AI help you with creative output—especially for something as important as your website.Either way, this episode is for you.I'll discuss why so many service provider websites are starting to sound uncannily similar, what AI actually cannot do no matter how good the prompt is, and where it can genuinely help you in the copywriting process. This isn't an anti-AI rant. It's a pro-specificity argument, and I truly believe you can decide whether to invite AI in and determine how much you'll use it._____________________________________________ YOU CAN STILL JOIN REWRITE YOUR SITE!Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!)Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/_____________________________________________ EPISODE 188.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

It's an interesting time for someone new to take on the reins of this organization, and not just because of the housing crisis. This is the 25th birthday of Habitat for Humanity in Guelph and Wellington, so it's a time of celebration, along with a time of tremendous challenge. In the overwhelming crunch of the crisis, how does the brand name in affordable housing celebrate its silver anniversary? You can't say that when Habitat for Humanity became an officially registered charity in 2001 that Guelph didn't have any housing issues but that started changing in the last 25 years, slowly at first and then super accelerated though the pandemic and the immediate aftermath of it. With not just a lack of housing, but a lack of affordable and deeply affordable housing, the community was left scrambling, and that's put a lot of pressure on established non-profits, like Habitat for Humanity. Habitat has been busy for these last few years of the housing crisis with a stacked townhome development on Guelph's eastside on Cityview Drive, a 32-unit project called Garafraxa Village in Fergus and next a new 30-home community on Speedvale Avenue East. At this pivotal moment, Habitat now has a new CEO, and as you'll hear, she brings with her the experience of a business person and someone who's been a part of the fabric of Habitat as its been navigating these difficult times. So what comes next for the new CEO?  On this episode, we're joined by that new CEO, Sarah Spry, who will discuss her background and experience, how Habitat works and how they've been impacted by the housing crisis and the growing need. She will then talk about how the challenges of building non-profit housing are not that different from the for-profit ones, why the Habitat model works, and her vision for the organization. Also, you will learn how you can get involved, and what the next 25 years of Habitat will look like.  So let's celebrate affordable housing builders on this week's Guelph Politicast!  You can learn more about Habitat for Humanity Guelph Wellington, and all the ways you can take part in their efforts at their website, and you can follow them on Facebook and Instagram. You can also visit the two ReStore locations in the region, the one in Guelph is in the north end on Dawson Road and the other is in Fergus on Tower Street South. The host for the Guelph Politicast is Podbean. Find more episodes of the Politicast here, or download them on your favourite podcast app at Apple, TuneIn and Spotify . Also, when you subscribe to the Guelph Politicast channel and you will also get an episode of Open Sources Guelph every Monday, and an episode of End Credits every Friday.

Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live.I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all). If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th._____________________________________________ EPISODE 187.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time.In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you.Listen in, and let me know what you think._____________________________________________I hope you'll join me for the customer research workshop I have planned on April 7, 2026 at 1pm EST!You'll learn the research framework I use (and teach to my students in Rewrite Your Site) that makes website copy feel less like guessing and more like a conversation you already know how to have.See all details and join us here: https://erinollila.com/customer-research-workshop/_____________________________________________ EPISODE 186.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.What step, you ask? Research. Skipping research will do that to you. In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it._____________________________________________I hope you'll join me for the customer research workshop I have planned on April 7, 2026 at 1pm EST!You'll learn the research framework I use (and teach to my students in Rewrite Your Site) that makes website copy feel less like guessing and more like a conversation you already know how to have.See all details and join us here: https://erinollila.com/customer-research-workshop/_____________________________________________ EPISODE 185.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Looking back at our involvement in the film Saving Grace and the second part of my interview with EileenJoybringer - played by Federation (1981)Graham Hawke, David Bray, Al Nance, Jon Hooper, Steve Treadwell, Sally Rowe.

The first part of my interview with Eileen, plus me attempting a lovely West Country song. Joybringer - played by Federation (1981)Graham Hawke, David Bray, Al Nance, Jon Hooper, Steve Treadwell, Sally Rowe.

You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different.Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms. We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now.______________________________________________EPISODE 184.Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/______________________________________________Get to know our guest expert, Jess FreemanJess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise. With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym.After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!)Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit my website to learn more about my business, services, and products

What if you could write a book without the crushing weight of actually having to sit down and..write the book? See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn't have to be. You can build a book by writing smaller pieces of content—like blog posts. And those blog posts can serve your business right now while you're working toward building something bigger.In this solo Talk Copy to Me episode, I'm walking you through two methods I've personally used to create books from smaller pieces of content. Both work. And better yet, both let you publish useful content that attracts your audience today while building toward a finished book tomorrow.______________________________________________EPISODE 183.Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-one-blog-post-at-a-time/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Discover how osteogenic loading and whole-body vibration are helping post-menopausal women combat bone and muscle loss with measurable, drug-free results. Hear the science, real-world success stories, and why doctors are endorsing these safe, efficient methods.Learn more at https://spry365.com/ SPRY 365 City: Dublin Address: 5995 Wilcox Pl Suite E Website: https://spry365.com

Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapters obsolete—and you'll have a choice to make.Jodi Brandon from Write Publish Market is back on the podcast today, and this time we're talking about something most authors don't plan for: revising a book after it's already published. Jodi just released the third edition of her book (also titled Write Publish Market!), and she's getting honest about what prompted each revision, how to decide between updating your existing book versus writing a new one, and why treating your book like a "working document" is actually the smartest business move you can make.______________________________________________EPISODE 182.Read the show notes and view the full transcript here: https://erinollila.com/revise-a-published-book-jodi-brandon/______________________________________________Get to know our guest expert, Jodi BrandonJodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years experience in book publishing to partner with 850+ business owners, leaders, and CEOs to write, publish, and market a book to use as a marketing asset within their business ecosystem. She is the author of Write.Publish.Market., 3rd Edition and the host of the Write Publish Market podcast.Want more of this great publishing info we've been talking about? Then buy Jodi's updated book here.To learn more about working with Jodi, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate?Well, it's time to stop wondering and start taking action if you are actually interested in writing a book for your business.I hear so often from clients and colleagues that writing a book has been on their to do list for quite some time. And with an MFA in creative writing, I'm all too aware at the effort it takes to get a book—especially how long the process can take from ideation to an actual book in your hand.Which is why I invited a former guest back on the show to tell me all about her experience of writing a book while running a business.Jessica Lackey joins me back for another Talk Copy to Me episode (after her episode 123 appearance about building thought leadership) to talk about her new book, Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works.If you've ever wanted to take a glimpse behind the scenes to see what a book-writing process was like for someone else (or get inspo to finally sit down and write your own book), you're going to want to tune in.______________________________________________EPISODE 181.Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-while-running-a-business______________________________________________Get to know Jessica Lackey, author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That WorksJessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expert-led business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.She can be reached at https://deeperfoundations.com/Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be. Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where you are.In this Talk Copy to Me episode, Google Ads coach and Inside Google Ads podcast host Jyll Saskin Gales walks through everything a small business owner needs to know about YouTube advertising. From the simple "promote" button inside YouTube Studio to full Google Ads campaigns, Jyll breaks down the different ad types, targeting options, and what actually makes a YouTube ad work—including her two-second test for diagnosing why an ad isn't converting.______________________________________________EPISODE 180.Read the show notes and view the full transcript here: https://erinollila.com/how-do-youtube-ads-work-with-jyll-saskin-gales/______________________________________________Get to know our Google and YouTube Ads expert: Jyll Saskin GalesJyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. She advises business owners, agencies, marketers and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money.______________________________________________EPISODE 179.Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads______________________________________________Get to know our Google Ads expert: Olivia LawsonOlivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves digging into the numbers, spotting what's working, and optimizing campaigns to make your ad spend work harder. Olivia helps small business owners feel confident in their Google Ads by creating clear, data-backed strategies that bring in more qualified leads and sustainable growth for their business.Check out Olivia's Google Ads ROI Calculator or visit her website to learn more about working with her.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. And I'm so tired of all the noise.That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course. We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment.This is not an episode you want to miss!______________________________________________EPISODE 178.Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Discover how women over forty in Dublin, Ohio are reversing bone loss in just twenty minutes twice a week using bioDensity and Power Plate technology—backed by clinical studies and doctor referrals. SPRY 365 City: Dublin Address: 5995 Wilcox Pl Suite E Website: https://spry365.com Phone: +1 614 594 8510

You know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm  ready to build something more strategic, sustainable, and dare I say...enjoyable. In this Season 5 kickoff of Talk Copy to Me, I'm pulling back the curtain on my 2026 plans. You'll hear about the shifts I'm making, the programs I'm working on, the stages I'm already booked to speak on, and why I built an entire personal creative project (that lasts throughout the year!) to avoid burning out with work and work only. If you're also coming out of survival mode and ready to be more strategic, this one's for you.______________________________________________ EPISODE 177.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that.In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We're breaking down why marketing to your actual audience beats talking to strangers in the void, how to stop making assumptions about who will buy from you, and why your first stop for any cash infusion should never be Instagram._____________________________________________  EPISODE 176.Read the show notes and view the full transcript here: https://erinollila.com/selling-to-the-people-who-are-already-in-your-audience-with-colie-james/______________________________________________Learn all about our guest expert, Colie JamesColie James is a Disney-loving Client Experience Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers & creative service providers automate their processes, reclaim their time and get back to living! With 13+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].The truth—automated systems can save us all from being overworked and overwhelmed.When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. When you're done listening to this episode of the podcast with Colie, click through the archives to hear an episode on customer experience and another on Airtable content hubs (or just click those links!) Oh, and she interviewed me on my podcast about my business trajectory, too!https://erinollila.com/why-is-customer-experience-important-with-colie-james/https://erinollila.com/erin-ollilas-business-trajectory/https://erinollila.com/creating-an-airtable-content-marketing-hub/And then—and only then!—I suggest you head over to HER podcast, Business-First Creatives, to hear even more awesome content from this great guest expert.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you.Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact.Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. Sound good?Sounds dreamy to me.Click here to submit your homepage for review: https://erinollila.com/rys-homepage-review _____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 175.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me.You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 174.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join.I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet supportive—you're doing the work, but you're not doing it alone. Quick reminder: Enrollment is open now with early bird bonuses through November 27th._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 173.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way.In this episode, I'm breaking down why you're a great choice of person to write your copy, what makes DIY copy work, and what you don't need to be successful. This is a short episode about my group program Rewrite Your Site, which gives you the framework, checkpoints, and expert editing you need to write your own website copy without drowning in overwhelm or uncertainty._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 172.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes.If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you.Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts. This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of.In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done.Your website has been on your to-do list long enough. Let's finally finish it together._____________________________________________  EPISODE 171.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products_____________________________________________

Nathan Jones, CEO of Xlear, Inc., details the benefits of xylitol in dental and respiratory health products such as nasal sprays and chewing gums under the Spry brand. Nathan advocates for the FDA to allow anti-cavity claims for xylitol and other compounds despite the current monopoly of fluoride in such claims. They question the efficacy and potential downsides of fluoride, and explore alternative dental health interventions. The episode also covers xylitol's role in preventing tooth decay, respiratory health benefits during the COVID-19 pandemic, and ongoing legal challenges with the FTC. Discussions highlight the potential implications of oral health on systemic diseases like cardiovascular disease and Parkinson's, and emphasize the importance of nasal hygiene alongside dental care.

Dr. Hoffman continues his conversation with Nathan Jones, CEO of Xlear, Inc.

Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy. And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them._____________________________________________  EPISODE 170.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products_____________________________________________Register for Homepage Hot SeatDate: Tuesday, November 18, 2025 Time: 1:00 PM ESTLearn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.Register here: https://erinollila.com/webinar-homepage-hot-seat/

Iceman Cometh Challenge 2025! Time to nerd out with Ben Snyder and Stephen Spry - creators of the now infamous data set of pass counts, wave finishes, and alternative podiums for the Iceman Cometh since 2019. Hear how it all started, how they crunch the numbers, and the unique story the data reveals for this iconic race!

When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now._____________________________________________  EPISODE 169. Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products_____________________________________________Register for Homepage Hot SeatDate: Tuesday, November 18, 2025 Time: 1:00 PM ESTLearn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.Register here:Want your homepage reviewed live? Submit the link right after you register!

Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on.Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest. I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level. This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out.__________________________________________EPISODE 168.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction.In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it. These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul.__________________________________________EPISODE 167.Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsShout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week

Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business. When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident.In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading. We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you.__________________________________________EPISODE 166.Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.__________________________________________EPISODE 165.Read the show notes and view the full transcript here: Coming Soon______________________________________________Get to know our guest expert, Emily GertenbachEmily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.__________________________________________EPISODE 164.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no.Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. Sound good? Then let's start talking copy.__________________________________________EPISODE 163.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools. You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.You in? Great! Let's start talking copy.__________________________________________EPISODE 162.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Jon Stewart is wrong. Again.John Oliver, host of Last Week Tonight, devoted 42 minutes to explaining that, despite all the evidence, despite what you see right in front of you, despite the fact that two men faced off against each other at the Women's UK Pool Final, there are no men in women's sports.He's wrong. Allow us to explain.Also, Mug Club Undercover sent a journalist to Meta to find out what's really going on with H-1B Visas.GUEST: Josh FirestineLink to today's sources https://www.louderwithcrowder.com/sources-april-8-2025Go to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off Xlear and Spry products & free shipping on orders of $30 or more!DOWNLOAD THE RUMBLE APP TODAY: https://rumble.com/our-appsJoin Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumGet your favorite LWC gear: https://crowdershop.com/Bite-Sized Content: https://rumble.com/c/CrowderBitsSubscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com/ Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo

Canadian Prime Minister Justin Trudeau is officially out and we've studied up on his replacement, Mark Carney, Lane the Brain was on the ground at SXSW this weekend to soak in the leftism & talk DEI with woke Arlington, Texas mayor Jim Ross, John Oliver is upset about migrants in ICE detention facilities and thinks illegally entering a country doesn't make someone a criminal, an update on the persecution of Christians in Syria, and much more!GUEST: Josh FirestineGo to https://www.xlear.com/ and use Promo Code: LWC20 for 20% off Xlear and Spry products & free shipping on orders of $30 or more!DOWNLOAD THE RUMBLE APP TODAY: https://rumble.onelink.me/u9tR/crowderBite-Sized Content: https://rumble.com/c/CrowderBitsSOURCES: https://www.louderwithcrowder.com/sources-march-10-2025Connect your Mug Club account to Rumble and enjoy Rumble Premium: https://support.locals.com/en/article/how-do-i-connect-my-locals-account-to-my-rumble-account-on-rumble-vhd2st/Join Rumble Premium to watch this show every day! http://louderwithcrowder.com/PremiumNEW MERCH! https://crowdershop.com/Subscribe to my podcast: https://rss.com/podcasts/louder-with-crowder/FOLLOW ME: Website: https://louderwithcrowder.com Twitter: https://twitter.com/scrowder Instagram: http://www.instagram.com/louderwithcrowder Facebook: https://www.facebook.com/stevencrowderofficialMusic by @Pogo