Podcasts about small business boss

In this Do Business Differently Interview, Maggie Patterson and I chat about being discerning online as an introverted entrepreneur. There's a lot of B.S out there, sleazy marketing tactics and strategies that promise the world but leave you feeling burnt out and taken advantage of. We also chat about how to navigate the online space as an entrepreneur who doesn't want to do business like that.Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Connect with Maggie: www.bsfreebusiness.com Instagram: https://instagram.com/bsfreebusiness __________  https://www.katherinemackenziesmith.com

How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to.  However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head. She believes that in online business, we should be skeptical at first until we're given a good reason to trust someone, that trust should be earned and not just given. So how do you earn trust and how do you know who to trust? Maggie and I are diving into all of that today. Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services. She's worked with everyone from solopreneurs to the world's biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.   In this episode: Why Maggie says “know, like, and trust” isn't enough when it comes to building trust in your business Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks What a major recent survey can tell us about the state of trust, leadership, and values in 2022 How Maggie performs a trust audit before doing business with anyone The five aspects of creating Trust DNA in your business   Learn more about Maggie Patterson: Small Business Boss The BS‑Free Service Business Podcast Instagram: @smallbusinessboss   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Duped Podcast The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman 2022 Edelman Trust Barometer Trust Audit Checklist.pdf

If you have ever had like cold or hot sweats, trying to think about how am I going to make money off of this idea? How is this going to work? As an entrepreneur, you have to wear so many hats. Imagine you know how to manage the stress and channel it into success. Shulamit shares Six Factors of Entrepreneurial Vulnerability: What are each of these factors and how do they affect our ability to create a thriving business? Stress relief mini-series and free stress relief audio recording here: shula.consulting/newsletter Shulamit is the entrepreneur's therapist, helping entrepreneurial and self-employed women stay sane as they ride the emotional rollercoaster of running a business. Shulamit has been an entrepreneur for over 27 years, and is a licensed therapist, retired Yoga teacher and trauma survivor. She has over 20 years of professional experience supporting mental health and personal growth and has logged thousands of hours helping hundreds of women (and men) rebound from stress and trauma. An award-winning entrepreneur and experienced speaker, Shula brings a unique perspective and approach to supporting women in business, has spoken locally, nationally and internationally, and has been a guest on podcasts including What Works, Small Business Boss, Fearless, The Biz Podcast, and many others.

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on March 3, 2020.** Fact: When you make your money by serving clients, the experience you create can make or break your business. Also fact: Most service providers make this WAY too complicated and totally overthink it. In this episode of the Small Business Boss podcast, I'm giving you actionable ideas on how you can deliver a deliberately simple client experience.   Get the inside scoop right here: https://smallbusinessboss.co/simple-client-experience/

Being the most talented person in your field doesn't guarantee the best client experience. If you are difficult to work with, don't meet your deadlines, have a bad attitude, are disorganized, or don't communicate well, clients aren't going to have a good experience with your business. Your client experience matters just as much, if not more than the product you are producing.This week, I'm joined by Maggie Patterson, founder of two successful service-based businesses. She is the editorial director at Scoop Studios, a content marketing agency for tech companies. She also is the founder of Small Business Boss where she acts as a consultant for other service-based business owners.Maggie knows firsthand the impact of having a truly excellent experience around your expertise. So she'll be sharing her wisdom from being in client services from her 20-year career, with 15 years of being a successful entrepreneur. She'll also be telling us:How to balance marketing and growth with serving the clients you already have.Simple, everyday interactions that can create a wow-worthy client experience.Three ways that the client experience supports your marketing: retention, repeat customers, and referrals.How to build a “surprise and delight” margin into your pricing so that you have the bandwidth to go above and beyond.LinksFollow Maggie Patterson on Instagram.Check out Small Business Boss.BS Free Service Business PodcastFollow Katie on Instagram or visit the website to learn more about her work.

Have you ever looked at someone else's business and wondered what *really* goes on behind the scenes?The end of the year is often a time for reflection, and here at Small Business Boss we always like to take a look at what went on during the past 12 months to celebrate the wins and learn some lessons.  That's why In this episode, I sat down with Sara, our director of community and client service, to recap the year that was — the good, the bad and the ugly.  Get the inside scoop right here: smallbusinessboss.co/2021-year-in-review

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Shulamit - Shulamit is the Entrepreneur's Therapist. She helps women-identified entrepreneurs uplift their mindset and pilot their emotions so they can overcome the anxiety and isolation of running a business. Shulamit is a licensed trauma therapist, retired Yoga teacher, and trauma survivor. She has over 20 years of professional experience supporting mental health and personal growth and has logged thousands of hours helping hundreds of women (and men) rebound from stress and trauma. Shulamit has been an entrepreneur for over 27 years. Most recently, in 2017, she founded a holistic stress and trauma clinic in Kemptville. An award-winning entrepreneur and experienced speaker, Shula brings a unique perspective and approach to supporting women in business, has spoken locally, nationally and internationally, and has been a guest on podcasts including Small Business Boss, What Works, Fearless, The Biz Podcast, and many others.Connect with Shulamit:Website: https://www.theentrepreneurstherapist.caInstagram: https://www.Instagram.com/the_entrepreneurs_therapistFacebook: https://www.facebook.com/shulaconsultingLinkedIn: https://www.linkedin.com/in/shulamitberlevtovTwitter: https://twitter.com/Shulaconsulting YouTube: http://youtube.com/shulamitberlevtov~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Mentioned in this episode: FREE gift from Shulamit: Sign up for her stress relief mini-series and free stress relief audio recording here: shula.consulting/newsletter

As service providers, it's easy to focus more on your sales and marketing than on your actual client services because the industry as a whole is geared toward that ‘sell, sell, sell' mentality. But while sales and marketing matter, it's just as important to make sure that your clients have an outstanding experience after the sale. In this episode, Maggie Patterson from Small Business Boss and Scoop Studios joins me to talk about the changes she's made in her businesses to make sure her clients have a great experience working with her. We talk about how she's learned to better manage client communication, about how she paces projects and about the importance of understanding your true capacity. She also gives us her take on what your clients really need from you (hint: it's not a fancy welcome gift). Learn more about the Simplified Services Intensive:https://www.ashleygartland.com/simplifiedservicesintensive   Learn more about Ashley: https://www.ashleygartland.com/   Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/   Learn more about Maggie: www.smallbusinessboss.co    Follow Maggie on Instagram:  www.instagram.com/smallbusinessboss/

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth. She has also worked with clients like Microsoft and HP. Her work has been featured in Entrepreneur.com, Fast Company and Virgin.com.

Maggie Patterson is the face of Small Business Boss where she helps entrepreneurs cut through the BS as you build your service-based business. She teaches business owners to do things differently, put people first, and wholeheartedly own what you do. Maggie knows what it takes to build a simple and sustainable business - without the fluff.In this episode, Maggie discusses the importance of authenticity, being honest with yourself and your clients, and how to recognize fact from fiction. Find Maggie Patterson at: https://smallbusinessboss.co/Full episode details at: https://realbusiness.stephaniehayes.biz/episode-38Learn more about Stephanie at www.stephaniehayes.biz.FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.Follow me on Instagram | Facebook | LinkedIn | Twitter 

Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today's episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics. TOPICS DISCUSSED IN THIS EPISODE: “Business […] The post Building Trust Online (In A Scammy World) #137 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

Hey friends, welcome to episode number 28 of entrepreneurial Outlaws. Today, we are joined by Maggie Patterson of Small Business Boss. She is going to be sitting down with me to talk about building self-trust in business. As you'll learn, we have a lot of similar opinions and thoughts around what is going on in the online business space when it comes to narratives, when it comes to the toxic cultures that are being created, and also the problematic strategies and marketing that is being used to woo us and capture us into constantly spiraling into debts and distrust and overthinking within our businesses. Enjoy! Visit today's blog post here: https://melanieknights.com/podcast/building-self-trust-with-maggie-patterson 

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. Here's what we covered on the episode: How We Met + Maggie's Journey (1:10) How we connected through Jessica Kupferman's podcast and Facebook group  Maggie shares that she worked at an agency, became pregnant in 2003 and with everything going on in her life decided not to return after her maternity leave The business plan Maggie wrote when she first started, which said she had four months to make 4,000 CAD ($3,186.32 USD)/month, which seemed unreachable at the time — she reached it in 6 weeks  Why Maggie was able to reach her goal in 6 weeks was because she had the extra business skills needed to run a business that most people don't have  Maggie spent time freelancing, doing PR work, then got into content marketing but realized around 2013/14 she wasn't happy with the clients she was working on, which led her to the online business world where she went from freelancing, to having a team, to building an agency Through her agency journey, Maggie realized she didn't want to work for online celebrity entrepreneurs anymore so she went back to working with tech and professional services companies Maggie explains that she had a safety net when she started her business, because of her husband and living in Canada which gave them support; and says not a lot of people have that starting out  How Maggie had three clients right out of the gate, which helped her surpass her 4,000 CAD/month goal and explains that her hourly rate was 100 CAD ($79. 62 USD)/hour, which was a fraction of the cost compared to when she left the agency, where they were charging her out at 250 CAD ($199.06 USD)/hour  Maggie shares her personal benefits from the online business world, like learning a lot, approaching a different style of content marketing, and most importantly building connections and friendships  How Maggie now mentors other business owners and how she likes helping them create their own path  We describe what the online space is, where experts of all sorts take their business online and how Maggie exposes some of the marketing tactics being used in the space today — check out Maggie's Instagram for more context    Maggie explains that there are a lot of good people who may be using tactics that are problematic or questionable because that's what they've been taught and how she's not saying she's never done anything she now considers problematic, but explains she's done the work to unpack that  Approaching Referrals: How to Ask + Keeping Track of Them (17:34) How most of us approach referrals is by waiting for someone to come to us instead of thinking about what we can do on an ongoing basis to let people know we want their business; Maggie explains we need to make the switch from passive to proactive when it comes to referrals As business owners, we make a lot of relationships and connections but we don't nourish them, which causes people to forget about us down the road Maggie shares a story of how she was able to stay top of mind for a client she had way back in 2003 by putting consistent content out about the recent service they needed, so she thought of Maggie and hired her How we tend to think it's a bad thing to let people know we need clients, but Maggie explains that people aren't going to refer clients to you if you act like you're booked and everything is fine; you don't need to say you're struggling, just be clear that you have openings for clients  One way Maggie asks for referrals is by letting people she's already made relationships with know that she has a spot open and by asking them if they know anyone to fill that spot  Why it's important to create an offboarding process where you have the opportunity to ask for referrals and why Maggie would rather ask for a referral over a testimonial in the offboarding process  Maggie stresses the importance of being transparent about when your next opening will be if you're currently fully booked and shares an example of a client who started doing this and was able to book out months in advance without having to shut people down by just saying, I'm booked, sorry!  Why Maggie keeps track of referrals she gets, the referrals she gives, and tracks leads because the more information she has, the easier it is to see what's working and what's not in her business  With everything going on in the world today, it can be hard to know if it's the right time to ask for referrals — Maggie suggests engaging in a back and forth conversation that allows you to read the room instead of jumping right to it  How Maggie has her lead generation data on her dashboard so when she's looking at revenue, she can also see the lead generation trends and see what kind of action she needs to take in order to get more clients, which is usually through referrals  Shifting the Type of Clients You Work With (34:35) When creating an email list for B2E (business to entrepreneur), Maggie says to think about who your target audience is, think about if they'll be interested in getting emails, and if they're the type of people who are going to buy from emails  In Maggie's experience her B2B (business to business) clients are way less likely to download a lead magnet so she stresses knowing your market, knowing if they're going to engage in your emails and if they aren't, figuring out an effective tactic to get in front of them Maggie shares that shifting the kind of clients they were working with was a slow process but if you want to make that shift, you have to figure out where these people are hanging out in the online space, see what podcasts are they listening to and make an effort to meet them where they're already at How cold outreach can be an overlooked tactic but if you move into the B2B world it's acceptable — Maggie shares that the majority of her new client revenue in 2019 came from cold outreach  The bulk of Maggie's content marketing agency is focusing on content production for clients, and acting as an extension of the client's team to help them with strategy, write their blog posts, create their case studies, create their white pages, etc.  Maggie says one thing that holds us back is thinking we have to know everything about an industry and thinking it has to be perfect when really it's okay to experiment  If you want to transition out of the online space, Maggie's advice it to take some time to experiment working with other types of clients because it's really easy to pick a niche, but it's much harder to truly embrace it and work in it all the time  Connect with Maggie on smallbusinessboss.co, Instagram, or if you're a service provider who needs help with pricing, packaging, leads, etc. go to smallbusinessboss.co/vault for resources that can help you    Links mentioned:   Connect with Maggie on Instagram  Small Business Boss  Small Business Boss Vault    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Maggie Patterson is the founder of Scoop Studios, a boutique content marketing agency, and the creator of Small Business Boss. With a 20+ year career in client services, and 15 years of being a business owner, Maggie brings a unique perspective to service-based business owners. She serves freelancers, creatives and agency owners through her mentorship, mastermind, and podcast, The BS-Free Service Business show.  I am really really excited to welcome Maggie to the show. I've been following her for a while, and she has a refreshing take on the online business world that really resonates with me and the way I want to build my brand. Shownotes: https://petchy.no/shownotes/024/ Connect with Maggie: Podcast: BS-Free Service Business Show  Instagram: @smallbusinessboss Freebie: Trust Audit Checklist

Following on from last time, I’m continuing to explore ideas of values-based positioning, thought-leadership and showing up with intent. My guest today is Maggie Patterson, who last appeared on the podcast in November 2019 - see Episode 47: Amplify your visibility & revenue by focusing on fewer things with Small Business Boss Maggie Patterson.  Recently Maggie has been getting more vocal about the unethical business activities she has seen in the small business world, through her Small Business Boss website and The BS-Free Service Business Show podcast.  And this has been the perfect inspiration for me as I’ve been deciding where I’m drawing a line in the sand for my own business and message. I’ve been thinking deeply on ethics, service delivery commitment and transparency for my own brand. These are topics I’ve always been passionate about and intend to be more open about in my business.  In this episode, Maggie talks about her passion for consumer advocacy, how some elements of the online business status quo are broken, and why clients and customers now have more expectations about the brands they engage with. You can find complete show notes and resources for this episode at scalingdeep.com/transparency-ethics-maggie-patterson.

One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are and our own ethics and morals. With that being said, I am also very, very weary. I am weary of people talking about bro marketing tactics and saying they aren't marketing with ethics and integrity. And then you take a closer look and you see that they're still relying on fear and scarcity and manufactured authority and atypical social proof to promote their programs, their services, and their products. Being an ethical marketer is more about paying attention to what people do more than what they say. And my big concern for 2021 -- and I share this with my partner in crime over at Small Business Boss, Maggie Patterson -- is that we're going to see a lot of what is essentially “green washing” of ethical marketing. People saying that they're doing ethical marketing, but really they're still relying on the same bro marketing and manipulative tactics that they've been taught since they started their business. And it's super easy to slap this buzzword of ethical marketing on your bio or in a headline. But ethical marketing is not a strategy. It's not a tactic. It's not something that you easily implement. It's a philosophy. It is a way of thinking about your business. So that's what we're going to talk about today on the podcast -- developing your own philosophy for ethical marketing so you know how to take a stand about what is right for you and what is wrong for you based on your own morals and principles. Tune into the full episode to hear more: https://drmichellemazur.com/2020/12/the-rise-of-ethical-marketing-in-2021-and-what-it-means-for-your-business.html

Today we are chatting with Maggie Patterson who is the editorial director and founder of Scoop Studios, a boutique content marketing agency with a singular promise to their clients of simplifying content marketing. Maggie is also the Founder of Small Business Boss which helps people build a BS free service business and host of the BS Free Service Business Podcast. In our chat, Maggie spills the tea about how she went from working in a PR agency to branching out on her own and how she is setting Instagram on fire with her bold truthful drags of the current landscape of the online coaching industry.

Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money.    Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!   In this podcast episode, we share:  Why Maggie’s personal life philosophy mirrors her approach to business  Maggie’s reason for choosing Instagram as her go-to social media platform Common practices social media has normalized even though they’re not best practices   Suggestions for having clear, transparent, and BS-free marketing  The benefits of a no-BS business approach   Maggie’s experience with Instagram Reels and content strategy for Instagram Stories      Memorable Quotes:  “I created this brand and I know there’s room for my voice in the market.”  “A count-down timer...is not necessary when you do your marketing in a way that’s ethical, and thoughtful and builds real relationships.” “Observing what’s happening in real-time for you and your audience or a trend you’re seeing, and then pulling in past content can really save you a lot of time.” “I just want people to get paid. And do it in a way that’s ethical and we can all go to bed and sleep at night and feel good about what we’re doing in the world!”         About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Connect with Maggie: Website Instagram       Links Mentioned: Freebie: Doubling Your Freelance Income Maggie’s article -The Dark Side of Online Business Rachael Kay Albers (RKA)        This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You may (or may not) have noticed that starting today, the Small Business Boss podcast has a new name. We’re now the BS-Free Service Business show. If you’re wondering why, it’s because as a brand over the last three years, we’ve evolved in a big way. While Small Business Boss will continue to be the overall brand, the podcast needed to be more specific towards service business owners. And it needed to convey the true promise of the show, the brand and what I want to be known for - which is cutting through the BS. Get the inside scoop right here: https://smallbusinessboss.co/bs-free-service-business/

As a mentor, I answer a lot of the same questions from my clients and community. And spoiler alert, most of them are about money. In this episode of the Small Business Boss podcast, I’m sharing the seven most frequently asked questions I get. Get the inside scoop:  https://smallbusinessboss.co/frequently-asked-questions/

My best learning opportunities have always come from seeing how other people do things. You know, the real nitty gritty of what they’re doing, and not the shiny social media version. On this episode of the Small Business Boss podcast, I'm sharing a deep dive that examines how I really spend my time. Get the inside scoop right here: https://smallbusinessboss.co/how-i-really-spend-my-time/

It’s been a while since I’ve done a behind-the-scenes, so in this episode of the Small Business Boss podcast, we’re taking a look at the first half of 2020. The wins, the lessons and some real talk about where I’m really at in this epically strange year. Get the inside scoop right here: https://smallbusinessboss.co/behind-the-scenes/

Want to build a BS-free service business? Then you’re definitely going to want to listen to this episode! In this episode of the Small Business Boss podcast, I deconstruct some of the external BS that gets in the way. From pricing to online influencers to client relationships, we’re diving into it all.  Get the inside scoop right here: https://smallbusinessboss.co/external-bs/

Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.In today's episode, we talk about mental health, our frustration with how suddenly way too many people consider themselves to be an epidemiology expert (we're looking at you tech bros) and what running a business through previous market downturns has taught us (and why that's not always going to track into this one.)Maggie shares her wisdom about what core skills and practices we all need to be focusing on right now (hint: they may not be sexy but they're what bring in the money) and, of course, what's giving her joy. Connect with Maggie at https://smallbusinessboss.co/https://www.facebook.com/smallbusinessbosshq/https://www.instagram.com/smallbusinessboss/

The month of May is always significant in my business, and this year is no different as I celebrate a big milestone - 15 years of being my own boss.  In the last episode, I shared my first eight lessons, so if you’ve not listened to that, go back and have a listen listen. Now, we'll pick up where we left off and dive into number nine. Get the inside scoop right here: https://smallbusinessboss.co/15-insights-on-being-a-small-business-boss/

You’re helping me celebrate a milestone in my business, 15 years of being my own boss. And there’s nothing like an anniversary to make you reflect on how far you’ve come. In this episode, I’m sharing 15 insights from my 15 years of being a small business boss. This week I'm sharing the first 8 episodes, and next week I'll share 7 more. Get the inside scoop right here: https://smallbusinessboss.co/15-insights-on-b…ll-business-boss/

It’s springtime, and for many of us, that means we’d normally be busy cleaning all the things. And if you’re finding your business is a little slower than usual right now, it’s the perfect time to work ON your business. Spring cleaning your biz is like cleaning your house. It’s best to have a plan before you start pulling everything apart so you don’t end up with the job half done.So where to begin?On this episode of the Small Business Boss podcast, I’m sharing ideas on where to focus your efforts when spring cleaning your biz.  Get the inside scoop right here: https://smallbusinessboss.co/spring-clean-your-service-business/

As a boss, you’ve probably heard that you need to “invest” in your business to reach your goals. But in this current financial climate, I wanted to unpack that trope and see if it was really true. Do we really need to spend money to make money? And when we do, are we going to get what we want? In the episode of the Small Business Boss podcast, I’m taking a long, hard look at how we invest our money into our businesses, a walk through 12 investments I’ve made, how much they cost, and if they really helped me and my business at all. Get the inside scoop right here: https://smallbusinessboss.co/investing-in-my-success/

When times get tough in your business, it’s always wise to call in some support. On this episode of Profit Without Worry I sit down with Small Business Boss and Agency Business Mentor Maggie Patterson to talk about lessons she’s learned about building a thriving agency or freelance business even during turbulent business times.

When things are unusual, it’s all too easy for our decision making to falter and for our boundaries to be shaky. In this episode of the Small Business Boss podcast guest Shulamit Ber Levtov walks us through how to deal with our fear in this unique time we’re living through. Get the inside scoop right here: https://smallbusinessboss.co/decision-making-…-during-a-crisis/

It’s a new month, and let’s be real, it’s one with a lot of questions and many answers. On this episode of the Small Business Boss podcast, I'm serving up some real talk about the realities of finding and booking clients in the middle of a pandemic. Get the inside scoop right here: https://smallbusinessboss.co/how-im-handling-…keting-and-sales/

Things are pretty far from business as usual right now, so do we even bother with planning right now? The answer is yes. We definitely need to plan. In this episode of the Small Business Boss podcast, we’re going to look at how to plan differently as we head into Q2 amid a global pandemic. Get the inside scoop right here:  https://smallbusinessboss.co/business-planning/

When you’re running an agency, you want your business to stand out.  But in a world rife with competition, knowing how to differentiate is critical to your success.  In this episode of the Small Business Boss podcast, measurement and marketing agency owner Rita Barry takes us behind-the-scenes of her business, including how she ensures they stand out by delivering a white glove service, how she hired her team and much more.  Get the inside scoop right here:  https://smallbusinessboss.co/agency-owner/

A pandemic is unprecedented for all of us, so it’s natural that it’s creating stress, anxiety, and when it comes to our business, a lot of uncertainty.  So in this totally unexpected episode of the Small Business Boss podcast, I want to address what’s happening, and how we’re going to get through this. 

Hands up if your 2020 plans include making more $$$$. You may already have a plan for making it happen...but how do you know if you’re focusing on the RIGHT things? (Hint: the $5 latte is NOT the problem.) On this episode of the Small Business Boss podcast, financial strategist Nechelle Bartley is unpacking how our money mindset affects us  — good or bad — and how to focus on the practical actions that will move your business ahead.   Get the inside scoop right here: https://smallbusinessboss.co/nechelle-bartley/

Fact: When you make your money by serving clients, the experience you create can make or break your business.Also fact: Most service providers make this WAY too complicated and totally overthink it. In this episode of the Small Business Boss podcast, I’m giving you actionable ideas on how you can deliver a deliberately simple client experience.   Get the inside scoop right here:https://smallbusinessboss.co/simple-client-experience/

Many times we have ideas that can hold us back or result in bumps along the way. In this episode of the Small Business Boss podcast, guest Andréa shares insights on things she’s had to revamp along the way of building her social media agency. Get the inside scoop right here: https://smallbusinessboss.co/social-media-strategist/

This is a very special episode of the Small Business Boss podcast because it’s episode 200 of the show.  When it comes to running an online business, it’s nearly impossible to avoid the never-ending barrage of sleazy dude-bro marketers and the glossy leather pant clad coaches that are full of empty promises.  For the 200th episode of the Small Business Boss podcast, I’m doing a very special roundtable episode, taking a hard look at their claims and the way the market is shifting. There are also a few confessions along the way with my special guests. Get the inside scoop right here: https://smallbusinessboss.co/online-marketers/

November was proof that sometimes the best-laid plans go awry when life happens.  In this episode of the Small Business Boss podcast, I talk about taking a pause to prioritize my health while simultaneously dealing with some growing pains and shifts in our client load. I’m keeping it real and sharing what a month that was pretty much “survival” mode looked like. Get the scoop here: https://smallbusinessboss.co/recap-november-2019/

Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, Scoop Studios. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.In this episode, Maggie shared:➤ Why she loves micro-agency model (7:33)➤ Maggie’s intuitive money management system (9:54)➤ Back up your intuition with data (14:33)➤ Managing profitability at a project level (20:28)➤ A hybrid pricing model (22:59)➤ How she figured out the sweet spot for her business (25:42)➤ Plan with the end in mind when you enter into a partnership (32:45)➤ Which financial metrics are important for her business (39:52)➤ How she manages the budget at the client’s level for an agency model (41:44)➤ Using Linkedin as lead generation (47:52)➤ How she translates the core value of accessibility into her mastermind (50:57)Connect with Maggie:➤ Small Business Boss Website➤ Scoop Studios Website➤ Facebook Group➤ Instagram➤ Pinterest

It feels like there’s so much advice in the online business and marketing universe that isn’t actually applicable to small businesses and solopreneurs. Really big businesses try to sell their strategies and templates to small businesses, when what they actually need is more individualized advice about scaling their businesses and making growth less chaotic.  Maggie is a communications strategist and the owner of Small Business Boss who’s obsessed with small business growth strategies. Maggie also owns a content marketing agency, Scoop Studios, where she and her team work with small to mid-sized companies to help them reach business goals through compelling content.  We had an awesome and wide-ranging conversation about everything from why she has two businesses, to how she manages them, to common mistakes that new and growing agency owners tend to make. Maggie also tells us about why it’s better for small business owners to learn from each other and stay plugged into the development of their industry rather than take cookie-cutter advice from big-A marketing agencies.  Maggie also talks about how she’s taken a measured approach to growth with her business and team and what she’s had to learn about leadership on the way. 

Just because you’re an entrepreneur running a business, it doesn’t mean you relish being a leader. In this episode of the Small Business Boss podcast, I’m talking to leadership mentor Bekka Prideaux who’s helped me refine my leadership style in a way that works for me and is of service to my team. Get the scoop here: https://smallbusinessboss.co/leadership-mindset/

In this episode of Marketing Personalities, Brit Kolo speaks with Maggie Patterson, the Founder of Scoop Studios and Small Business Boss. Listen in to hear about Maggie’s Marketing Personality Type – INTJ – and how she’s applied it to her marketing strategy, her business strategy, and how she relates to her clients and team members. Links Mentioned: Small Business Boss WebsiteThe Small Business Boss Podcast on iTunesScoop Studios Content Marketing Agency    The INTJ Marketing Personality Type

I sit down with communications strategist, business growth consultant, founder of content marketing agency, Scoop Studios, and creator of Small Business Boss, Maggie Patterson. We discuss how she’s breakin’ all the productivity “rules” and lovin’ it because being her authentic self and leaning in to her uniqueness (despite what productivity gurus say), is helping both of her businesses flourish. What You’ll Discover In This Episode: ✔️ When Productivity Rules Are Meant To Be Broken ✔️How Maggie Splits Her Time Between Two Successful Businesses ✔️Why You Might Need To Enforce An Idea Hiatus ✔️How To Know When It’s Necessary To Put Your Goal On Ice ✔️An Epiphany I Had About My Energy Levels ✔️So Much More!   Show Notes Schedule Your Discovery Call with me to find out how we can work together to accelerate your success.

Have you ever thought it would be nice to have someone to be the peanut butter to your jelly as a business owner? The Rory to your Lorelai? That’s exactly what we’re talking about in this episode of the Small Business Boss podcast where my integrator, my trusty #2, Sara Freeburn, dishes up everything about her role, what it’s really like to work with me, the challenges and growing pains we’ve had, and much more.  Get the scoop here: https://smallbusinessboss.co/working-with-an-integrator/

This week, I’m bringing you another behind-the-scenes look at an agency. In this episode of the Small Business Boss podcast, we’re taking a peek into Tressa Beheim’s boutique agency, where she and her team provide a full range of services to female entrepreneurs. In this episode, Tressa shares how she’s gone from a tentative entrepreneur to the boss of a full-service boutique agency, how she built her team slowly, and how she’s constantly looking for ways to optimize. Get the scoop here: https://smallbusinessboss.co/tressa-beheim/

It’s time for another recap, and September was ALL SYSTEMS GO around here. In this episode, I talk about lead gen, landing new clients, and how all that activity didn’t necessarily result in an immediate bump in revenue, as well as a tough decision about Small Business Boss. Get the scoop here: https://smallbusinessboss.co/recap-september-2019/

Nothing, and I mean, nothing beats a real-life behind-the-scenes look at how a business is run. So in this episode of the Small Business Boss podcast, Kate Ahl from Simple Pin Media joins us to share how she’s grown her agency, her team, and her client list. In this episode, Kate drops so much knowledge that will inspire you as an agency owner, or any type of service business owner, on culture, letting your team fly, and the realities of being the boss. Get the scoop here: https://smallbusinessboss.co/kate-ahl/

New month = a new theme here on the Small Business Boss podcast, and this month we’re going deep into the agency model. We hear about agencies as THE way to scale a service business all the time, but there’s a lot more to it than hiring some people, getting some clients and being well on our way to multiple 7 figures. In this episode, I’m breaking down exactly what you need to grow an agency business based on my years of experience owning one, working in one, and partnering with many more. If you’re interested in growing an agency OR already running one, this episode is for you. Get the scoop here: https://smallbusinessboss.co/building-an-agency/

We all know the stereotype of a slimy salesperson who manipulates people into buying their product or service. And that stereotype is something many of us buy into as we sell our own services. We simply don’t want to be seen as greedy, pushy, aggressive, or manipulative. So, instead, we fear sales, or worse yet, avoid selling at all. I’m here to tell you in this week’s episode of the Small Business Boss podcast, that sales is a skill you must master, and you can do it in a way that’s helpful to your potential clients. I’m dishing up practical strategies for streamlining your sales process AND getting rid of the stress for good. Get the scoop here: https://smallbusinessboss.co/sales-as-a-freelancer/

Nearly two years ago when I started doing recap episodes, I did it as a way to share what was really happening behind-the-scenes at Small Business Boss and at my content marketing agency, Scoop Studios. After all, aren’t we all a bit tired of income claims and all sorts of other BS that’s just smoke and mirrors? In the August recap, I’m sharing a peek into 2020 plans, how things are going money-wise, and how I need to get my booty in gear if I’m going to meet Q3 revenue goals. Get the scoop here https://smallbusinessboss.co/recap-august-2019/

When it comes to pricing, there’s a million different models and strategies, and it can feel pretty freakin’ overwhelming. In this episode of the Small Business Boss podcast, guest Matt Baker from Freshbooks shares how to get started with value-based pricing, how to make sure you’re pricing so you get paid appropriately, and why pricing should be something you experiment with. You can listen to the show on the Small Business Boss website on your podcast platform of choice including Google Podcasts, Apple Podcasts, Spotify, Stitcher, OverCast and others. Get the scoop here: https://smallbusinessboss.co/value-based-pricing-for-freelancers/

Back in 2005, when I decided to quit my job and start my own business, little did I know how much owning my own business would push me as a person and teach me countless lessons. As a freelancer, a lot of those lessons were hard, uncomfortable, and at times, incredibly stressful, so in this episode of the Small Business Boss podcast, I share 10 lessons I learned the hard way. Consider this my gift to you as a boss — no matter where you are on your journey — to help save you the suffering. Get the scoop here: https://smallbusinessboss.co/lessons-for-freelancers/

Back when I started my business, we didn’t have all the fancy lingo and versions of -preneur that we use now. You either owned a business, which basically implied that you had a brick and mortar store or an office somewhere, or you were a hired gun, a solo show that did contract work as a freelancer.  Since then, the world of work has changed dramatically, and where I used to get a raised eyebrow and a look of skepticism when I shared what I did for work, now I’m met with far more respect and curiosity. The truth is, more and more people are stepping out of traditional work, and the idea of being the boss isn’t so crazy anymore. In this episode of the Small Business Boss podcast, we’re talking about the freelancer business model — especially the #1 thing you need to work on as a boss. Get the scoop here: https://smallbusinessboss.co/freelance-business-model/

A story about a time I worked for a small company wear the owner was shot by a his best friend with a hollow tip... by accident. --- Support this podcast: https://anchor.fm/GetnIt/support

It’s time for another recap. This month, I’m taking you behind-the-scenes of June 2019 and sharing all the ins and outs, ups and downs of the month that was. In this episode I share:  *Why I’m so twitchy right now about the agency and what my game plan is *The big a-ha moment I had after a client asked for help on a specific project  *The new microsite we’re spinning out of Small Business Boss  *What I’m really thinking about VIP days and where they fit in my biz Get the scoop here: https://smallbusinessboss.co/june-2019-recap/

Maggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she's worked with some of the world's biggest brands, she's always rooted for the scrappy underdog.   Maggie owns Small Business Boss and Scoop Studios, where she helps small to mid-sized companies reach business goals through compelling content. Now she's back on the Get Paid Podcast for this week's episode of Where Are They Now, to talk about how her business has evolved since we last spoke in 2015.   “I don't think there's a problem with an info product business, but I think too many service business owners don't maximize the potential of their business before they consider courses. ” — Maggie Patterson   This Week on the Get Paid Podcast Making $36k in affiliate income [3:46] Inside Maggie's content marketing agency [9:50] What makes small businesses toxic [21:35] Things to think about if you're considering a partnership [25:02] Landing corporate clients on LinkedIn [31:12] B-2-Aspirational B? [36:13] Why service owners aren't maximizing the potential of their business [46:48] Accessibility versus value [51:24] Entrepreneur + Mom =/= Mompreneur [1:15:18] Resources Mentioned:     ConvertKit (

What does it mean to rebrand? Often times people think that simply changing the visual aspect of your business is the only thing that needs to be updated, but rebranding goes deeper than that. Our guest today, Maggie Patterson from Scoop Studios and Small Business Boss, is sharing her expertise when it comes to rebranding - what it looks like, common mistakes she sees, and her own personal experience with rebranding. Understanding your brand’s messaging and how you communicate with your audience are two important concepts when it comes to rebranding and and your overall brand. If you’re looking to rebrand in the future, this episode is a great starting point to getting started! If you’ve rebranded in the past, what did that look like for you? Please join us in the HQ to continue the conversation! As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Find Maggie Patterson here: Website: https://scoopstudios.co/ https://smallbusinessboss.co/ Instagram: @smallbusinessboss Facebook: @smallbusinessbosshq

When you want to find clients, it’s easy to focus on tried and true tactics, like referrals, but what happens when those tactics run out of steam or you need to do something new? In this episode of the Small Business Boss podcast, guest Meg Casebolt is going to take us behind-the-scenes of her business and show us how she’s used collaborations to build her client roster. You can find us on Apple Podcasts, Google Podcasts, Spotify, Pandora, or Stitcher.

FACT: I take my summer very seriously. If you just read that and thought “I wish!” or “I don’t know how” — it’s not too late! In this episode of the Small Business Boss podcast, I’m sharing what you can do right now, as in today, to take control of your schedule and get the freedom you’re after this summer. Get the scoop here: https://smallbusinessboss.co/control-of-your-summer-schedule/

The April recap is here, and I’m dishing up a lot of things that happened in the month — most of which could be filed under “unexpected.” You can get the behind-the-scenes of Small Business Boss and Scoop Studios in the April recap episode which is now available. Get the scoop here: https://smallbusinessboss.co/april-2019-recap/

Over the years of running my business, I’ve been through cycles of working too many hours to count and then others where I was making great money but not working all that much. Amid the hype of working from the beach or only four hours a week, it’s easy to feel completely cynical that the freedom you started your business in search of is even possible. And while it’s all about seasons in business, I want you to know that the flexible, freedom-filled schedule you may be seeking is possible. In this new episode of the Small Business Boss podcast, guest Ashley Gartland shares a realistic map to getting to that part-time, flexible schedule you’re dreaming of. Get the scoop here: https://smallbusinessboss.co/full-time-business-on-part-time-hours

Are you always looking for ways to be more productive? To get more done? I know I sure am, but this week’s guest on the Small Business Boss podcast, Tara Newman, turns this quest for productivity on its head. Mind blown. If you’re all about accomplishments and to-do lists, you’ll want to give this a listen to hear Tara break this down and share how other people’s blueprints for success simply aren’t the answer. Get the scoop here: https://smallbusinessboss.co/being-a-high-performer/

Oh, magical Internet with all your superpowers, surely you can help me find allllll the clients without breaking a sweat. If only it was that easy! In this new episode of the Small Business Boss podcast, we’re getting real about how to find potential clients online. And this episode isn’t about funnels or email lists. Instead, we’re going to break down some of the best tactics to help you find clients online that don’t involve you creating mounds of content and killing yourself to try to become an Instagram superstar. Get the scoop here: https://smallbusinessboss.co/how-to-find-potential-clients-online

This episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is all about selling your services like hotcakes! GUEST BIO: Maggie Patterson is the creator of Small Business Boss, which teaches service business owners how to make more money without a program or a course. She is a communications strategist and the principal consultant at Scoop Studios, a content marketing agency specializing in working with small businesses. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.WHERE TO FIND GUEST: WebsiteFacebookInstagramPinterestSmall Business Boss PodcastLINKS MENTIONED:Free Pricing Guide and Calculator See acast.com/privacy for privacy and opt-out information.

You need a new client...like yesterday. So what’s a boss to do? I’ve definitely been there, and in this episode, I’m sharing the fastest ways to get clients in the door here in 2019. These are practical, proven and exactly what you need to put into action the next time you have a spot to fill on your client roster. You can listen on the Small Business Boss website here → https://smallbusinessboss.co/how-to-get-clients-fast/

March was full of ups...and quite a few downs, but in the name of keepin’ it real, I share them with you in my latest episode of the Small Business Boss podcast. You can listen now where you get your podcasts, including Apple Podcasts, Spotify, Stitcher, and Google Play.

There’s one shift I made about 18 months ago to fuel the growth of Scoop Studios and find more clients. What is it? I’m breaking it down and how to put it into action in the latest episode of the Small Business Boss podcast. (You’re going to love this because NO special anything is needed — it’s small but oh-so significant!) Get the inside scoop here: https://smallbusinessboss.co/finding-clients/

What’s your SPARKLE FACTOR? You know, the thing that makes people want to work with you? Not sure? Then you’ll definitely want to listen to this episode of the Small Business Boss podcast where guest Reina from Reina + Co shares what you need to know about your sparkle factor, finding clients and so much more. Get the scoop here: https://smallbusinessboss.co/finding-your-dream-clients/

The shortest month of the year proved to be one of the best ones we’ve ever had here at Small Business Boss. Why? Let’s jump into the February 2019 recap, and I’ll share the highs and lows that were packed into a single 28-day month.  Get the scoop right here: https://smallbusinessboss.co/february-2019-recap/

You may think that your brand’s message isn’t that important — but you’d be wrong. People want to know what makes your services business different and summing it up in a few short words that pack a punch is your first step to making an impression that stands out. On this episode of the Small Business Boss podcast, my guest Dr. Michelle Mazur is sharing her tips for how to create your Three Word Rebellion. Get the scoop here: https://smallbusinessboss.co/three-word-rebellion/

The first month of the year is behind us, and if you’re anything like me, you’re already antsy for your big plans to come to fruition. Since I chose READY as my word of the year, I’m even more excited to have January — typically not my favorite month — done and over with, On this episode of the Small Business Boss podcast, I’m sharing the first recap of 2019 along with something SUPER exciting on the horizon this spring. Get the scoop here: https://smallbusinessboss.co/january-2019-recap/

Fact: Writing proposals and doing it well matters to your business. You know, because clients = you getting a paycheck. But since they’re not usually the most exciting tasks, we often tend to procrastinate and have a hard time getting into the groove. On this episode of the Small Business Boss podcast, I’m breaking down how to create a high-performance client proposal that gets you a yes. Get the scoop here: https://smallbusinessboss.co/client-proposal/

Finding that sweet spot between doing everything yourself and automating certain processes to save time can seem really tricky when it comes to your clients. In this episode of the Small Business Boss podcast, my guest Natasha from Systems Rock is going to help us figure out how to deliver a high touch client experience. Get the scoop here: https://smallbusinessboss.co/high-touch-client-experience/

There’s nothing quite like that sinking feeling you have when you know that you need to broach a difficult conversation. If only you could just avoid the whole thing... In this episode of the Small Business Boss podcast, my guest, executive coach, leadership mentor, and difficult conversations expert Diane A. Ross is sharing tips on how to get into the right mindset to make your difficult conversations more productive and less stressful. Get the scoop here:https://smallbusinessboss.co/difficult-client-conversations/  

Hey, rebel risers, welcome to the final episode of 2018! I almost didn't record this episode. I always think, oh, why would anyone care about what's going on with me and my business? But I realized something I realized I loved hearing behind the scenes stories of businesses. I love hearing people reflect. I love how Maggie Patterson does a monthly debrief on the Small Business Boss podcast or how Tara Newman did a CEO debrief on her Bold Leadership revolution podcast. I learned so much from listening to these women reflect and it's so important for us to reflect on the year. That was before we start creating what's next. Here are three questions that I asked myself when I start thinking about the past year and what's next for Communication Rebel in 2019. The first question I asked myself is, what were my big successes? The second question, what were my big lessons and the third question, what do I want to create next year. Since I'm a big fan of the number three, the 3 Word Rebellion, of course. I'll share with you my top three answers for each of these questions and I know that there are some learnings in here for you as well.

Do you sometimes wonder how much to share? Or stop sharing when shit hits the fan in your life? My guest Maggie Patterson is pretty comfortable speaking her mind - she’s the friend who will tell you not to get those jeans. And yet, that’s not always synonymous with being able to show up real and honest with your audience. Maggie is host of Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. I had her on to explore how you can show up as your real self and show your behind the scenes even when life takes you to hospital waiting rooms instead of beachside vacations. We’re also talking about how to position your work as premium once you’ve got clear messaging in place… and we have a deep conversation around female entrepreneurs earning more. (HUGELY important topics here!) Deeper support from me: I have only 2 VIP Coaching + Messaging spots left in 2018. This is where we partner to craft clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Get Clear, Get Clients is my signature course to help you build the foundation that lets you call in clients instead of constantly chasing them. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How she shared openly with her followers on Instagram while she went through dark times during the death of her father and then her mom getting sick Understanding what motivates you so you can build your business not based on someone else’s dream --- because not everyone really wants to build a million dollar business! Where she finds the balance in being blunt but not negative -- when she’s used to telling it like it is How she’s shown up online as “Maggie” through the different evolutions of her brand - from agency model to personal brand to partnership The gap between what women business owners make and what men biz owners do -- and her mission to help close it How to create a signature service from what’s working to position your work as premium and create more ease in your business The great debate over niche -- do you really need one or has Maggie found a way around it? Links From the Episode Maggie’s free workbook to create your Signature Service Scoop Studios Website Small Business Boss Website Instagram Scoop Studios Business Facebook Page Small Business Boss Facebook Page Warmth, Adria

It’s no secret that social proof is one of the best ways to attract clients, yet for some reason, it often gets overlooked. That’s why you NEED customer testimonials to show off your expertise and create a compelling reason why you are the best person for the job. Check out the latest episode of the Small Business Boss podcast where I’m talking about all things testimonials. Get the scoop here: https://smallbusinessboss.co/support-your-marketing-and-sales-with-testimonials

It’s recap time, and we’re going to take a look at the good, the bad, and the ugly of September 2018 here at Small Business Boss. I’ve got lots to say, so let’s do this! Get the scoop right here: https://smallbusinessboss.co/episode-131/  

Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible. Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Topics Discussed: Why it’s important for business owners to have a signature service Steps to take when you start developing a signature service When should transition into a signature service Beta testing your new process Creating content around your signature service to prove your expertise Pricing in your business How to keep your clients on track during your time together Receiving and using feedback to make adjustments to your service Action Steps: Start paying attention to what you're doing that can be repeatable or that you need to systematize Focus on positioning yourself as an expert in what you're offering before you launch Be patient, this is a long-term process Add an expiry date to your contract Connect with Maggie: Website Podcast

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Maggie Patterson, Podcast Host of the Small Business Boss podcast, Master Level Content Marketer from Copy Blogger, and Principal Consultant at Scoop Studios. Maggie helps her clients by making content easy so they can focus on their talents. She also is a mentor and runs a year long mastermind program through Small Business Boss. Learn how she is nurturing her network relationships to grow her business and empower other female business owners along the way. Links: Maggie's Website Maggie's Instagram Resources: Everybody Writes by Ann Handley Copyblogger

Summer may usually be a time to slow down and enjoy some quiet time in your biz, but not here at Small Business Boss. Not only did July bring us new clients, it also forced us to look at our big picture and make some adjustments to help us in meeting our long-term goals. Get the inside scoop here: https://smallbusinessboss.co/july-2018-recap/

If you’ve been following Small Business Boss, you know that May was one hell of a tough month. So imagine my surprise when June completely surpassed my expectations!Check out the latest episode where I’m giving you the June 2018 recap and sharing some big wins. Get the inside scoop here: https://smallbusinessboss.co/june-2018-recap/

May was a crazy month here at Small Business Boss, and even though things got a little messy (temporarily), I’m still committed to being honest and sharing what’s been going down. In this episode, I’m taking you behind the scenes on how May panned out. Get the inside scoop right here: https://smallbusinessboss.co/may-2018-recap/

When your biz life unexpectedly takes a sharp left turn and you need to figure out where to go from there, it’s time to put your plan B into action. In this episode, I’m serving up some real talk about coping with big biz changes and sharing what comes next here at Small Business Boss. Get the inside scoop right here: https://smallbusinessboss.co/boss-updates/

If you’ve spent any time at all in the world of online entrepreneurs, you’ve likely seen a plethora of online courses being sold.  BUY ALL THE THINGS. It’s enough to make you think you may need a course. In this episode, Maggie's answering the question - should you create an online course?  Join other freelancers and bosses just like you over in the Small Business Boss Squad -www.smallbusinessboss.co/squad Learn more about Small Business Boss at www.smallbusinessboss.co 

We take money super seriously here at Small Business Boss because how you feel about money can have a massive impact on your success. That’s why we invited money master Jen Hemphill to talk with us about money mindset. Check out this episode where Jen uses her grounded, practical approach to answer our money story questions. Get the inside scoop right here: https://smallbusinessboss.co/money-story-with-jen-hemphill/

Episode 13: Maggie Patterson of Small Business Boss teaches us how to find more clients and has some amazing free resources to help us implement what she teaches and get better reviews from our clients.Visit JamieIrvine.ca for complete show notes of every episode and don't forget to subscribe, rate, and review the podcast. This podcast is sponsored by:Screen2Fit by Pro.file | FreeeUp | Trackstar Web Design | Process Street Disclaimer: This podcast and description contain affiliate links, which means that if you click on one of the product links, the Build a Better Business Podcast may receive a small commission.Thank you for listening and I look forward to talking with you soon.

We are CELEBRATING the 100th episode of the Rebel Speaker Podcast. Woo-hoo!! Pop the champagne. Throw the confetti. Strike up the band. We are having a party. We’ve got a very special episode of the podcast. Maggie Patterson of Small Business Boss, flips the mic on me and asks me questions. As one of my business besties, she knows where all the bodies are buried all my secrets. I rant. I rave. You get to find out which of my cats I’m most like. Seriously here is exactly what you’ll take away: What I believe is the WORST piece of public speaking advice (hint: there’s more than one answer) How the heck you can figure out your message! Why you need a message bigger than you and your business What devotion has to do with your legacy Who is a movement maker that I see on the rise (an awesome opportunity to brag about my clients and their work) How my doctorate relates 100% to the work that I do The telltale signs of when it’s time to work with me

We're in your feed today with a very special podcast episode - a sneak peek of the brand new Freelancer Foundations show. Learn more about the show, what we'll be talking about and how it's different than Small Business Boss - then be sure to subscribe to the show to never miss an episode.

We’re celebrating 100 episodes of the Small Business Boss podcast. 100 - that’s a lot of episodes, so we wanted to share lessons we’ve learned from those episodes. Get the inside scoop right here: https://smallbusinessboss.co/lessons-from-100-episodes/

We’re going boldly where we’ve never gone before, and taking you behind-the-scenes into what exactly we’re doing at Scoop Studios and Small Business Boss. In this episode, we’re recapping January and sharing some of our big insights and a-has from the past month. Get the inside scoop here: https://smallbusinessboss.co/january-2018-recap/

You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy, but not productive. You're not growing in the way that you'd like, and you don't know how to find the hours to do what you need to do for your business— not just your clients'. This is exactly where we all get derailed: this is where we confuse URGENT with IMPORTANT. -Maggie Patterson It's a self-inflicted trap that service-based business owners fall into time and again, and the way they navigate through it can make all the difference. That's why this week, we've asked Brittany Becher and Maggie Patterson to talk with us about goal setting and productivity to help entrepreneurs retain their sanity— while turning a profit. Brit and Maggie are the creators of Small Business Boss, which is designed to help service-based business owners navigate the finer points of growing a business with practicality and a profitable plan. They also run the digital marketing agency Scoop Studios, and are first and foremost service business owners: they don't just teach, they actually test and live everything they share with you. Between the two of them, they have over 25 years of experience in client services roles and are the co-hosts of the Small Business Boss Podcast. Every small business owner is going to want to tune in to this episode of the Businessese Influencer Marketing Podcast to learn about: why it is that entrepreneurs struggle with goal setting— and why they need to flip their mindset for success the Supercharged Success framework for discussing and creating goals the importance of carving time out for your goals while prioritizing client needs how to hold your boundaries and keep a handle on your schedule when outside factors try to derail them Brit and Maggie's new, super actionable workshop that helps to you manage your time and be more productive You'll also hear Brit and Maggie walk us through plotting out one of our 2018 goals, step by step (hint: our word for 2018 is OUTSOURCE). Give it a listen and get ready to make 2018 a year to remember!  What's your goal for the year to come? Let us know (and share your best goal setting and productivity tips!) in Businessese HQ, our private Facebook community. Resources: Small Business Boss Scoop Studios Brit and Maggie's course: Supercharged Success The Small Business Boss podcast

While it takes confidence to run a small business, we all still have days where we feel like an imposter. “Fake it ‘til you make it” can carry you a long way, but what if you just stop pretending and embraced the awesome of you and your biz? Check out this week’s episode for how to feel like a boss 24/7 and own your value as a small business boss.  https://scoopindustries.com/episode-75/