Podcast appearances and mentions of erin ollila

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Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs.In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.Ready to future proof your site? Then let's start talking copy.__________________________________________EPISODE 155.Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Book a Done-For-You Website Audit: https://erinollila.com/website-audit/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________EPISODE 154.Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.__________________________________________EPISODE 153.Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.__________________________________________EPISODE 152.Read the show notes and view the full transcript here:______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.__________________________________________EPISODE 151.Read the show notes and view the full transcript here:https://erinollila.com/marketing-audits-website-audits-before-strategy/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.__________________________________________EPISODE 150.Read the show notes and view the full transcript here:______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.__________________________________________EPISODE 149.Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/______________________________________________

Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.__________________________________________EPISODE 148.Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/______________________________________________

Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.__________________________________________EPISODE 147.Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/______________________________________________

Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.__________________________________________EPISODE 146.Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/______________________________________________

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.__________________________________________EPISODE 145.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.__________________________________________EPISODE 144.Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).___________________________________________EPISODE 143.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.___________________________________________EPISODE 142.Read the show notes and view the full transcript here: https://erinollila.com/what-is-an-editorial-style-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Most entrepreneurs know about the power of Search Engine Optimization (SEO) and Social Media Optimization (SMO), but are you considering the role that Social Search Optimization (SSO) plays in your overall visibility online? In today's episode, Erin Ollila joins us to explore the benefits of optimizing for search across all platforms, along with the critical role social media plays in search queries. Listen in as she provides practical insights into optimizing social media profiles for enhanced visibility and a competitive edge. Today's episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it. That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!BUY NOW >>Mentioned in this Episode:Andrea Jones of Mindful Marketing Podcast Episode 161: Maximize Your Business with AI: Top Tools & Tips with Dawn RichardsonMetricoolSEO Case Study Copywriting & Tracking Metrics w/Erin Ollila (The Basic B Podcast)Listen to Erin in these Episodes:Episode 74: That Time Erin Ollila Interviewed Me on My Own PodcastEpisode 79: Getting Started with SEO | Simple SEO Series with Erin Ollila (Part 1)Connect with ErinWebsite: erinollila.comPodcast: erinollila.com/podcastInstagram: instagram.com/erinollilaLinkedIn: linkedin.com/in/erinollilaFacebook: facebook.com/erinollilacreativeTikTok: tiktok.com/@erinollila_

___________________________________________EPISODE 141.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.___________________________________________EPISODE 140.Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.___________________________________________EPISODE 139.Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/______________________________________________Learn more about our guest expert, Ashlee SangAshlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to know the difference between a corporate-level brand messaging kit and what works for small businesses? In this episode, I break down the six essential sections of a professional brand messaging guide, showing you how each piece builds on the next to create a rock-solid foundation for your brand's communication strategy. Plus, I'll share real examples of how different businesses put these guides to work.___________________________________________EPISODE 138.Read the show notes and view the full transcript here: https://erinollila.com/a-sneak-peek-into-the-brand-messaging-kit-i-create-for-my-clients/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to create your own brand messaging guide• Reach out her on Instagram, Threads, and YouTubeWant to keep talking copy? Send me a text message!

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo or captaining a growing team, this episode is full of nuggets to improve your brand communication and make you stand out in a way that feels authentic and is easy to replicate over time. No jargon, no fluff – just actionable advice to make your brand shine.___________________________________________EPISODE 137.Read the show notes and view the full transcript here:https://erinollila.com/zoie-callihan-on-brand-messaging-pillars/______________________________________________Learn more about our guest expert, Zoie Callihan of Lexicon Copy Co.Zoie Callihan is the messaging strategist and copywriter behind Lexicon Copy Co., an owner-operated full-service copywriting studio. She designs distinctive voices and writes clever, personality-rich copy for brands who step outside of the genre of their industry. Instead of focusing on a single platform (like a website), her studio crafts copy that appears throughout a brand's entire customer journey — from the converting copy on a sales page, to the nurturing copy of a packaging insert, all the way down to the microcopy of their user experience.When you're done listening to this episode, check out her website, and then find her on Instagram, TikTok, and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this  episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you. By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.___________________________________________EPISODE 136.Read the show notes and view the full transcript here:https://erinollila.com/what-is-brand-messaging-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram,Want to keep talking copy? Send me a text message!

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.Key topics include:The concept of "choosability" and its importance in marketingPractical ways to showcase passion, process, and personality in your businessHow to create connection points with potential clientsStrategies for quiet personalities to shine in their marketingBalancing professionalism with authentic personality___________________________________________EPISODE 135.Read the show notes and view the full transcript here:https://erinollila.com/being-choosable-unique-selling-proposition-usp/______________________________________________Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left.With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization. Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals. ___________________________________________EPISODE 133.Read the show notes and view the full transcript here:  https://erinollila.com/creating-an-airtable-content-marketing-hub/ ______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.___________________________________________EPISODE 132.Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.___________________________________________EPISODE 131.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.___________________________________________EPISODE 130.Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type. It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social proof game. ___________________________________________EPISODE 129.Read the show notes and view the full transcript here: https://erinollila.com/testimonial-types-and-why-you-need-them-all______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up: https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in now to gain powerful insights and elevate your sales game!___________________________________________EPISODE 128.Read the show notes and view the full transcript here: https://erinollila.com/discovery-call-questions-and-processes-for-smooth-conversions/ ______________________________________________Want more conversions from your website?For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.​I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!Book your Conversion Clarity Checkup now!______________________________________________Learn more about our guest expert, Nikki RauschCEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram.Enjoyed today's conversation? You can get Nikki's ebook Closing the Sale just for tuning in today. Simply go to https://yoursalesmaven.com/talkcopy and you can grab it at no cost!Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Have you ever visited a website in search of  information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations. So, let's talk UX!___________________________________________EPISODE 126.Read the show notes and view the full transcript here: ______________________________________________Learn more about our guest expert, Annie MaguireAnnie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.___________________________________________EPISODE 125.Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/ ______________________________________________Learn more about our guest expert, Regina AnaejionuRegina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life's work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries. Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book. Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.Buckle up, this is a great episode, friends.___________________________________________EPISODE 124.Read the show notes and view the full transcript here:https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/______________________________________________Learn more about our guest expert, Jodi BrandonJodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.There's a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you're considering writing a book of your own!Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you can't do with other mediums.Today, I'm joined by Jessica Lackey, and we're going to talk all about using roundtables and workshops as a way to benefit your audience and also to create, adjust, and build upon your thought leadership. This is a must listen episode of Talk Copy to Me, and I hope you'll listen in.___________________________________________EPISODE 123.Read the show notes and view the full transcript here:https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/______________________________________________Learn more about our guest expert, Jessica LackeyJessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Have you ever thought about having a course for your business? Or,  maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.___________________________________________EPISODE 121.Read the show notes and view the full transcript here: https://erinollila.com/course-creation-as-a-form-of-thought-leadership/ ______________________________________________Learn more about our guest expert, Christina RavaChristina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible.  Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead. Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you.___________________________________________EPISODE 120.Read the show notes and view the full transcript here: https://erinollila.com/what-does-thought-leadership-mean/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.And my friends, someone just did this to me. My website copy, podcast content, and likely even my course content was stolen by another online business owner for use on two (TWO!) of their business websites and their new podcast.In this episode, I'll share real-world instances of plagiarism that online businesses' face and the consequences of plagiarism in general, but especially in marketing. I'll unpack the legal and ethical implications of plagiarism, share real-world examples of intellectual property theft, and explore strategies for ways you can protect your intellectual property and make sure that you don't accidentally use someone else's IP in your own work.And yes, if you stay for the end you'll get ALLLL the deets about how another creator — an artist, if you can believe it — stole my work and what I had to do to reclaim my copy, content, and concepts.It's been a doozy of the past couple of weeks, friends. A doozy!___________________________________________EPISODE 119.Read the show notes and view the full transcript here: https://erinollila.com/plagiarism-in-the-digital-age-practical-advice-and-a-personal-story/ ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media.  My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.  This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities.  Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:  How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin's Thesis on social media's influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin's tough decision to leave X, formerly known as Twitter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience.  When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila   LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.___________________________________________EPISODE 118.Read the show notes and view the full transcript here: COMING SOON ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.  If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today. Today, you'll hear part two. Tony and I talk about Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his businessHow Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-relatedHow Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and designWhat website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as wellAnd I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 117.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)Why now was the right time for Tony to hire a website copywriterWays you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you projectWhat influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting neededTony's reaction to getting the first complete draftWhat Tony learned about copywriting and SEO from working with Erinand more!And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 116.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating. Grab a pen and take some notes,  because these are tasks that you definitely want to complete!______________________________________________EPISODE 115.Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/ ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. ______________________________________________EPISODE 114. Read the show notes and view the full transcript here: ______________________________________________Get to know our guest expert, Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP intensives if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

I've heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.But does anyone actually know how to go about and do it?I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.______________________________________________EPISODE 113.Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/______________________________________________Get to know our guest expert, Tara NewmanTara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.She's the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know.______________________________________________EPISODE 112.Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/______________________________________________Get to know our guest expert, Cheryl RerickCheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.As the creator of the Automate and Chill™ method, Cheryl's long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show.The pressure, y'all!After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.______________________________________________EPISODE 111.Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!______________________________________________EPISODE 110.Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox______________________________________________Get to know your guest expert, Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.She's best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true.______________________________________________EPISODE 109.Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/______________________________________________Learn more about our guest, Lindsay PadillaDr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more