Podcasts about b2e

In this episode, we chat with Choni Fernández, Chief Sustainability Officer and Customer at PortAventura World, the first carbon-neutral theme park in the world, and now proudly B Corp certified.Choni isn't just ticking ESG boxes, she's leading a cultural shift in how attractions operate. From zero-emissions hotels to renewable energy and deep supply chain work, PortAventura is setting the global standard.In this episode, we dive into the real work behind the headlines. How do you build a sustainability culture that actually sticks? Can you lead without a big green team? And what does digital sustainability really mean?If you're serious about sustainability, or wondering where to start, this is the conversation you need to hear.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, with co host Andy Povey and roving reporter Claire Furnival.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  PortAventura World website: https://www.portaventuraworld.com/nosotros/trabaja-con-nosotrosChoni Fernández on LinkedIn: https://www.linkedin.com/in/choni-fern%C3%A1ndez-veciana/Choni Fernández is Customer, Sustainability and Communications Director at PortAventura World. With a background in Economics and over a decade at BASF, she joined PortAventura in 2007, where she has led Procurement, Logistics, and Sustainability. She spearheaded the company's sustainability strategy, achieving the milestone of B Corp Certification, and now leads the newly created Customer Department to drive a more customer-centric approach. Choni also serves as Catalonia Delegate at DIRSE and is Chair of the IAAPA EMEA Sustainability Committee. Plus, live from the IAAPA Expo Europe show floor, we catch up with:Jakob Wahl, President & CEO of IAAPAhttps://iaapa.org/https://www.linkedin.com/in/jakob-wahl/Elliot Hall from Expression Capital Partners LLPhttps://expressioncapitalpartners.com/https://www.linkedin.com/in/elliot-h-1b804a6a/Matt Barton, CEO / Co-Founder CurtainUp Ltd. & President of Themed Entertainment Association TEA https://www.curtainup.livehttps://www.linkedin.com/in/matt-barton-99a8039/Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association TEA https://www.teaconnect.org/https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/Kevin Murphy, Senior VP, Kraftwerk Living Technologieshttp://www.kraftwerk.athttps://www.linkedin.com/in/kevin-murphy-854439/Jacob Thompson, CX Director, Attractions.io https://attractions.iohttps://www.linkedin.com/in/jacob-thompson-icap-151271149/ Transcriptions:  Welcome, skip the queue, to Barcelona.Paul Marden: Welcome to Skip the Queue, the podcast about the world's best attractions and the amazing people that work in them. I'm your host, Paul Marden, and along with my co-host, Andy Povey, and roving reporter Claire Furnival, we're bringing you the latest news from IAAPA Expo Europe in Barcelona.Paul Marden: You join me today tired and just a little bit emotional at the airport after an amazing week at the show.Paul Marden: In this episode, we wrap up our time at IAAPA Expo Europe with a final look back at the show floor buzz. I catch up with Jakob Wahl, Chief Executive Officer of IAAPA, to get his reflections on an unforgettable week, from standout innovations to what's next for the global attractions industry. But first, Andy sits down with Choni Fernandez, Chief Sustainability Officer at PortAventura World, to explore what it really takes to become the first carbon neutral theme park on the planet and why sustainability must be at the heart of guest experience going forward.Andy Povey: So hello, everybody. I'm joined today by Choni Fernandez from PortAventura World. Choni is responsible for sustainability and guest experience and a number of other things, I believe, Choni. Hello and welcome to Skip the Queue. Hello. Choni Fernandez: Thank you very much for your invitation. Andy Povey: So, Choni, you guys at PortAventura World are really leading the industry and probably more than just our industry. In terms of sustainability, you were the first carbon neutral theme park in the world and in '24, the first theme park company to achieve a BCorp certification. Am I right?Choni Fernandez: Yes, you're right. It was, in fact, we are VCOPS since 2022. And yes, we were operational carbon neutral because we reduced our emissions during several years. And after that, we acquired some carbon credits to compensate the result of the balancing emissions. For scope one and two. Yes. So since then we are operational carbon neutral. That is not really an official name, but it's easy to explain what we are doing. Andy Povey: Okay. So what is the official name?Choni Fernandez: The official name, in fact, now that's interesting because it's a big discussion in the European community. We chat the terms we can use or not. In the new CCRG, that is going to change. Some words like green, sustainable, are probably forbidden, words that cannot be used any longer. And you need to speak properly about the impact of your activity without using these words that can lead to a type of greenwashing. And you need to be more clear about when you say, for instance, 'carbon neutral,' you need to say, 'we have reduced emissions, we compensate.' More explanation than just using one word that can be easily misunderstood.Andy Povey: Okay, yeah, yeah. That makes a lot of sense. Just buying carbon credits. You're actually doing something positive. Taking action. Like, is it Europe's largest solar farm?Choni Fernandez: It's the largest solar farm. That was one of the biggest at the source of Europe. And for sure, I guess, is still the biggest in Spain.Andy Povey: The biggest solar farm in Spain.Choni Fernandez: Sorry, in a holiday resort, yes. There are other very big solar plants that they produce energy for third parties, but they are not linked to a tourist industry.Andy Povey: No, that makes absolute sense. So you're generating your own power.Choni Fernandez: We generate 30%. The plant is not big enough and we have some restrictions of the government. So we cannot sell the surplus of energy we produce. So we could only make the plan as big as the low on consumption we have in a period of a year.Andy Povey: That makes absolute sense.Choni Fernandez: So that means that there are several months where we produce 100% energy we need. But then, obviously, in the peak of the season, we need extra energy. We buy from the net, but we always buy green energy from the net, too. Then 100% of the energy we consume is green energy, not coming from non-renewable.Andy Povey: It all becomes much more complicated as you dive into the detail, doesn't it?Choni Fernandez: Yes, yes, yes. Everything is much more complicated. And in Europe, yes, I would say even one step more complicated than the rest of the world because of all the regulations.Andy Povey: So what was it that inspired PortAventura World and how did you persuade PortAventura World to take sustainability so seriously?Choni Fernandez Okay, the history starts really with, I would say, a huge pain point, even when they were designing the park. And it was related to water. We are established in an area where we suffer from water scarcity many periods. So for those designers, they already designed the park with sustainability in mind. So they have created a complex system to recover all water rains in a big tank that is our Mediterranean lake.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: So water was a treasure since the beginning. And they have also in a private-public investment. Take all the gray waters from the park, sending it to a water treatment plant several kilometres far away from the resort, and making the pipe bring the recycled water back to the resort for gardening. So PortAventura was using recycled water since 30 years ago. And that was really the starting point of sustainability at PortAventura. So we start with all the environmental impacts that the activity was going to have. And they created the park open doors in 1995. So in 1997, just two years after that, they have created the Green Team.Choni Fernandez: It's a team from different members of different departments who takes care of the environmental impacts and how they can reduce the use of water, energy and so on. And this team is still working nowadays and takes care of more complex things, certifications, but with the same, I would say, purpose, you know, that is to reduce the environmental impact of the resort, and now we start to regenerate different areas. So it's not producing impact, it's creating positive impact through regeneration.Choni Fernandez: And that was a starting point. But I like to repeat that sustainability has not fixed rules. So that is the story of Pota Aventura, because we are what we are. We are located where we are. But for instance, in the Global Sustainability Committee of IAAPA, SCARBRED was a member of that. And SCARBRED, the sustainability, had not begun for the water scarcity. They don't have this problem.Choni Fernandez: So sustainability there was more linked to the social sustainability, how to integrate communities in the project. So it really depends, again, in that moment, the momentum, you know, that we call. Where you are, who you are, what is your future footprint of your activity in your community and in the environment.Choni Fernandez: So we start with that. And year after year, we consolidate this beginning. So any new activity of PortAventura, it doesn't matter— new hotel, new park, convention centre has always followed the same philosophy that we started in 1997.Andy Povey: Very good.Choni Fernandez: Yes, because I think that this makes the project really coherent, consistent, and resilient. So it's something that we have not done from day to night, you know. It's something that we have. It's like a dish you have cooked in a low, low temperature, you know. Andy Povey: Yeah, yeah, yeah. Slow cooker. Choni Fernandez: Slow cook. That is. Sustainable PortAventura is slow cook. But at the end, you know, the dish is very good cooked and it's good.Andy Povey: Absolutely. And then, as the person responsible for customer experience within PortAventura World, before talking to you, I wouldn't necessarily have put... sustainability and customer experience together in the same group.Choni Fernandez: You're right because, okay, that is something that has changed also through years, you know, so sustainability was linked and happened at PortAventura. It was totally linked to the environmental part. But that is only one third of what sustainability means. Sustainability is also the social impact and obviously the governance.Choni Fernandez: We call also ESG. Okay, it has some difference because it has more financial meaning. But what is clear when you talk, when we talk about sustainability, we talk about the environmental impacts and the social impacts. And the social impacts are the impacts that your activity, our activity has on people. And when we talk about people, we talk about employees, we talk about our community that's surrounding us, we talk about shareholders, we talk about suppliers, and we talk about guests or visitors. And the activity of any company should have a positive impact on these people that are affected by the activity, that they are also called stakeholders.Choni Fernandez: So, and here is the reason why we try to improve every year the guest experience in order to improve this positive impact. And at the end of the day, because we are not NGOs. We strongly believe that a positive impact on the guest experience is going to be translated in future revenues, more attendance for our parks, and makes our resort more resilient because it's more profitable in the long term.Andy Povey: So this really is a sort of a wheel or a cycle. Choni Fernandez: You are right. You are right. You are right. So we really differentiate at PortAventura. I mean, sustainability is also a new angle to see your business. There is the financial angle. And then there is the angle— how your activity affects the difference they hold up. But that is clear that both need to go together. I mean, business and sustainability. In fact... One of the reasons to become a BCorp company is to evolve our mission and vision with a purpose that integrates sustainability in the business model. So it is much easier for us to talk to employees, to talk to suppliers, to talk to guests. About what is the reason why it exists and why it's important to have sustainability included in order, again, to make our business resilient through the past of the years.Andy Povey: So we have a lot of listeners around the world. What would be your advice to someone running a venue that doesn't have the advantage of starting with sustainability right at the heart and from where they started their business? How do you make a start on this?Choni Fernandez: That is a very interesting question. And the first I think any company needs to do is really to understand the stakeholders they are affecting too. Because just with this complete transparent and dialogue with the different stakeholders, you really can understand what is the impact you are producing on them. And from this result, then you know where are your main pain points, where you need to focus first on. Obviously, there are some general rules. Your impact on the environment, as I told you before, normally a new venue has, for sure, clients, or at least customer guests, employees, probably shareholders, and then in another level, suppliers, community, etc.Choni Fernandez: So, and depends what is the situation, you need to start with that. You need to prepare a good analysis because, if not, what could happen? Imagine that you focus a lot on the environmental part and you start with that because you have seen that PortAventura has started with that.Choni Fernandez: But then that is not your problem because you are in an area where your resources are really well controlled or your resort has very good standards, very efficient, because it has done with high technology, but you have an employee problem.Choni Fernandez: You have problems perhaps to attract employees, to retain the talent, or really to make them happy working with you. Then you have to start the sustainability for not the most important topic in your company. So the most important is to understand what the stakeholders need from you and then to prepare. And it's also very interesting, I think, to start, you know, things small.Choni Fernandez: Making small projects that can be consolidated and embedded into the company. Because what is really important in a company is that each department, each area of the company, maintenance, procurement, human resources, marketing, and each of the departments really is doing the part of sustainability they need to, because it is impossible that one person on every team produces all the sustainability that the whole company needs to do.Choni Fernandez: So if sustainability is really not embedded in the activity of each Japan, it's really impossible to be a successful company in terms of sustainability. You know what I mean?Andy Povey: I know exactly what you mean. That rule is so true for so many things, isn't it? You could replace the word sustainability with guest experience or ride safety. Choni Fernandez: Yes, it's the same. Andy Povey: Any number of different things.Choni Fernandez: I always explain when people say, 'but you have done a lot, Choni.' I say, 'no, no, no, no, no.' Choni has not done a lot.Choni Fernandez: Many people are doing a lot, you know. And sustainability managers or directors normally are orchestra directors. But each one needs to play its own instrument so we have a nice music, you know. If not, it does not work at all, you know, like in orchestra. So we need the maintenance guy, really. or the energy manager to really take care of that. And human resources really to prepare inclusivity, et cetera, policies linked to employees. And marketing, doing really an ethic marketing to guests. So, and that is how everyone is really doing a part of the peak and sustainability of the company.Andy Povey: That sounds very familiar and I'm sure for our guests will ring true in many different areas. It's interesting you talk about really understanding where you are. What it is you're doing. We've done some work here in the UK on the sustainability of websites. So by not printing a park map, you obviously save resources, you save paper. But if you put that on a really inefficient webpage, then you're just consuming someone else's electricity. It doesn't make you any more sustainable.Choni Fernandez: And one thing I would like to tell you is that one of the big steps for us was when our investors make the management very clear that investors of the private funds that own PortAventura were asking for sustainable investments. So that was also a way, really, to receive more money from the investors to the owners. And that is very important because when the financial markets really recognise that sustainability is a plus for an investment, then, you know, things change. Things happen. And we had two moments in this company, in my opinion, for us, for sustainability managers, that make this big change in our mindset. Choni Fernandez: One is the world of our shareholders. And that was really a big, big step forward. Because we realised then, 'oh my God, we are sustainable. We can be sustainable. Our sustainability is a lever really to receive more funds to our business.'Choni Fernandez: And the second one was when we have two different businesses, really a B2C— final customer— and a B2E— travel agencies, companies who do their conventions in our convention, et cetera, et cetera. Once upon a time, a company came to PortAventura asking for a quotation for a big convention, European size, very big one.Choni Fernandez: And before receiving the quotation, they asked, 'Please, can you send us your sustainability report?' Because we would like to see if that's the venue where we want to go. Now, everything changed.Andy Povey: Absolutely.Choni Fernandez: Because at first time, sustainability was bringing business to the company. It was not a nice to have, something that we need to have. It was really part of the business. And that changed the history of the, I would say, the sustainability journey of this company when we have both shareholders' commitment and really request to continue on that. And on the other side, we were recognised for our sustainability activity in a business case.Andy Povey: It's very interesting when you get push or pull from both sides. Choni Fernandez: You're right. Then you realise that there is no other way to do that, you know, so you need pushing, pushing.Andy Povey: You're doing a lot of work about education, work, and working with schools, and having to engage them in your journey.Choni Fernandez: That's again the same case, you know. So in our guest segmentation, school groups are one of them. And it is a very important group for us and I guess for other operators too. As we receive many schoolers. But, you know, the teachers, not students, they thought that the trip to PortAventura was really 100% entertainment. And schools were looking for something more cultural, educational.Choni Fernandez: So then, at that moment, we prepare some workshops at the beginning of the day before the park opens. If the park opens at 10, we can deliver a sustainability workshop from 9 to 10. For instance, talking to kids about biodiversity, about waste management, how to produce green energy. So in the solar plant, we don't have only solar panels. We also have some instruments, some elements to explain children how to produce green energy with movement, with wind, with sun, with solar energy. And they can experiment with their hands. With this element, how to produce this green energy. And they understand very well because that is part of the curriculum that they have to study at school. But now they can put it in practice in a different way, in a way... that our industry delivers very well, that is entertainment, you know?Andy Povey: Yes, yeah, yeah.Choni Fernandez: And that is driving more schools to visit us. So again, there is another link with sustainability, more business, more attendance, more revenues.Andy Povey: We're back on the cycle.Choni Fernandez: Yeah, again, the cycle. We close the loop, you know.Andy Povey: Absolutely. Choni, is there something you'd like to leave as a sort of parting message or a final thought to everybody that's listening to the podcast? A single sentence about how they can emulate your success.Choni Fernandez: No, I think that, okay, sometimes in life, you know, for sustainability managers, I mean, and now in the world, perhaps you feel like Talmon, you know, coming up to the river.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: In a difficult situation, but it doesn't matter. So the evidence is so strong that, if you really can close the loop, as we have been talking, if you can really demonstrate and we can close the gap. Between the sustainability impacts and the financial impacts, then sustainability is part of your business. I think that should be the goal— to really don't have sustainability as something nice to have additional to the business. Avoid that at all.Choni Fernandez: Sustainability is part of the business and makes the business more resilient and more profitable in the long term.Andy Povey: Lovely. That's a great message to leave us with. Paul Marden: Now let's hear some of the buzz from the show floor.Claire Furnival: So day three of IAAPA and I've just bumped into Matt Barton. Matt Barton: Hello. Claire Furnival: Matt, you wear many hats.Matt Barton: My day job is I'm the founder and CEO of Curtain Up. I'm also the owner of 7th Sense, a company that makes media servers and pixel management systems. But I'm also the president of the Themed Entertainment Association, better known as the TEA.Claire Furnival: Crumbs, the busy man. I hear you had a party last night. Matt Barton: We did. Yeah, we had a very successful mixer. We have a great relationship with IAAPA and we have a mixer at all of IAAPA's events around the globe. And we bring our members together, usually on the second or third night of the event.Claire Furnival: Anything announced last night at the party?Matt Barton: Yeah, so we announced our next SAIT conference, and SAIT stands for Storytelling, Architecture, Technology equals Experience. So it's a thought leadership conference where we talk about trends in the industry, best practices to follow, that kind of thing. We've just finished our SAIT Asia event just three weeks ago now, and that was in New Zealand this year. And we just last announced that we're going to be in Dubai next year. Again, building on that great relationship we have with IAAPA, we're actually doing it almost like a pre-conference event. So it's tied in with IAAPA Middle East, which is going to be in Abu Dhabi. We're going to be the week before. So people can then come to SAIT, enjoy SAIT with us, and then go straight down to Abu Dhabi for the IAAPA conference.Claire Furnival: What activities is it that the TEA do? What do you offer your members?Matt Barton: So a whole range of things. And what I'm going to do now is introduce our CEO, Melissa. Melissa Oviedo.Claire Furnival: Great to meet you, Melissa. So what is it that TEA offers its members?Melissa  Oviedo: We are really the connection community. The connection community for the design, the makers, the builders, the creators. Everybody who delivers world-class experiences around the world, that's really who we are and what we represent. That can be from theme parks to museums to cultural to location-based entertainment. Claire Furnival: So I understand that the TEA does an annual benchmark report. Melissa  Oviedo: Yeah, we've just rebranded this. This is the TEA Theme Experience Index. This is the 19th year that we're doing this benchmark study. Yeah, it's really exciting for us. And what this is, is this is the annual attendance report that tracks attendance data from around the globe for the top theme parks, water parks, and museums globally. It really looks at trends, so we can understand where are the guests going, where are they spending their time, how are the parks, especially as they're coming new on the market, how do they influence those trends? And we're actually going to be launching this on October 22nd.Claire Furnival: So a couple of questions spring to mind on that one. So first of all, can anybody access the report?Melissa  Oviedo: Yeah, sure can. It's a completely free resource. You can go online. If you're not a member, we just ask for you to fill out a quick form so we know who's downloading the report. And you will have full access to all of the data, and we will have actual books to hand out at IAAPA in Orlando in November.Claire Furnival: The sector's very, very, very lucky to have this piece of research. So can you give us any snippets as to what we might see in the report?Melissa  Oviedo: I think you'll see that the theme parks are really consistent. The big players are still the big players with Disney and Universal really driving the... main attendance data. And then China, with Chimalong Park, really still holding rank at number one water park in the world. We're seeing the attendance coming back in a fierce way in China.Melissa  Oviedo: Outlook is positive. Overall, though, you'll be able to find in the report a lot of the trends that we're seeing. A lot of what we're not only anticipating in 2025, but in the future as well, with all of the developments that are happening. So, really exciting, this year's report. Claire Furnival: And what about 2026? What does that bring the TEA? Melissa  Oviedo: Momentum is high, right? The community continues to look at how they diversify as an organisation or as a business. Theme parks is our core, but we're so much more than just that. So I think you're going to see. More people doing really cool and immersive things in new places. I think the definition of themed entertainment gets broadened and further defined. I think that you're going to see more activity and more collaboration because collaboration is really when the magic happens. And you're going to start to see that even more robustly in 2026 and beyond. Claire Furnival: Sounds exciting. So last thought from you, Matt.Matt Barton: Yeah, I just wanted to touch on a couple of things we've got left in 2025 before we look to 2026. So I mentioned SAIT earlier. We also have our SAIT conference in North America coming up. So that's in October. at Knott's Berry Farm, and that ties in with when we're launching the Global Experience Index. And then in November, we've got our mixer, our international mixer, combined with the IAAPA conference in Orlando. And so on the Tuesday night of IAAPA, we have our international mixer at the Isle of Berk attraction at Epic Universe. We've got the whole land, we've got dinner and drinks, and it's going to be a good one, so make sure you get your tickets in.Claire Furnival: One not to miss. Well, it's fabulous to catch up with both you, Matt, and you, Melissa. So thank you very much for your time.Matt Barton: Thank you.Melissa  Oviedo:  Thank you so much, Claire.Andy Povey: So we're on day three, and I'm sitting here with Elliot Hall, who's one of the founding partners behind Expression Capital Partners. Elliot, hello. Elliot Hall: Hi, Andy. Good to see you. Andy Povey: For our listeners at home, can you just tell me what Expression Capital Partners do and treat me like an idiot because I really don't understand the world of investment banking and all that kind of stuff.Elliot Hall: Okay, so Expression Capital Partners is the advisory firm to Entertainment Investments 1LP. Which is specialising in the entertainment industry. Andy Povey: Interesting. So I understand you're doing some work with Hasbro and in particular things like Monopoly.Elliot Hall: Yes, yes, yes, absolutely. So we're looking to open monopoly-themed hotels and casinos around the world. Andy Povey: Wow. Elliot Hall: Along with many of the different types of brands, as we're rather across their 1000 plus brands. Andy Povey: I understand there's also some sporting connections. Tell us a little bit about, tell us what you can. Elliot Hall: Yeah, so what we can. We are working with some brands that have relationships and contracts for the IP for UEFA, FIFA and the FA. Yeah, so some really exciting products there and businesses. And we are in a position to be able to sign licenses and lease agreements and so on. And we're looking at bringing all of those brands together, either in the same cluster of IP attractions or within one building under one roof. Andy Povey: So, Elliot, you guys really are the people that are bringing the magic together. The IP, the operators, and then working out how someone funds it all.Elliot Hall: Yes, absolutely, yes. Andy Povey: Fantastic.Claire Furnival: So I'm here talking to Kevin Murphy from Kraftwerk Living Technologies. How are you finding the show this year and what do you see the trends for 2026 for you, Kraftwerk or also the industry?Kevin Murphy: I think in many respects, the trend at the moment is survival, which isn't being negative, but the world is a different place from how it was pre-COVID. The industry, though, is very, very alive. There's a lot happening out there. It's good to see the show for full. We actually tried to get a booth this year and couldn't. Everything had sold out. It's busy. People are wandering around with a very positive vein. But there's no doubt that there's— world tensions and there's problems with investment— and it does affect the industry and you know we're not immune from that. Kevin Murphy: But what's been good about this show is that a lot of the partners and Clients that we're working with are starting to announce their new projects. You have to bear in mind, for us, we do high technology behind the scenes in parks and museums and science centres. We can be working on them for many, many years. So we've had projects that have been brewing and they're just starting to get announced now. So what I'm seeing is, although there's concern about the industry, there is a slightly more positive vein coming through. I think the economy is improving out there, investors are starting to come out, and you can make money out of our industry.Claire Furnival: So what in particular have you got going on in 2026? Anything you can talk about and share with us?Kevin Murphy: Well, we're very, very pleased it's been announced, so I can talk about it. Plopsaland, which is a park in Belgium, are working with Mac. And I'm delighted to see that they've just announced, earlier than we expected, we're still working behind the scenes, but they've now announced their new flying theatre. Which will be ready and prepared at the end of 2026 for the 2027 opening.Claire Furnival: Congratulations, that's really, really exciting news.Kevin Murphy: Sadly, a lot of the other projects, I still can't say too, too much, because they may not have announced.Claire Furnival: Yeah, the dreaded NDAs.Claire Furnival: Just bumped into Jacob from Attractions. io. How's the show been for you?Jacob   Thompson: Great. This is my second time at IAAPA in Barcelona. It's been even better than the first time. So the weather's held out. Great conversations, great company. So overall, a success.Claire Furnival: And a little birdie has told me that you have a new feature coming out.Jacob   Thompson: That is true. So, yeah, we have launched a new product this month called GX Pulse. And the idea is it's enabling operators to make sense of all the noise of guest reviews and sentiment by breaking... reviews down from TripAdvisor, Google reviews, their own internal platforms to make sense and map that across a guest journey, specifically for attractions. So it's able to understand sentiment across things like queue management, your attractions, your food and beverage, give you scores and benchmark you against other venues. But most importantly, give you actionable insights to make improvements to the guest experience.Claire Furnival: Brilliant use of data there. Really, really, really good. So is this product now launched?Jacob  Thompson: Yes, yes it is. So we've been demoing it across some attractions at the trade show floor this week and it's had some really positive feedback. This product is completely separate from our core app platform and experience. So even if you don't have a mobile app and don't need a mobile app, this can be valuable for anybody that is looking to understand the sentiment and experience of their guests across their attractions.Claire Furnival: Fabulous. Guest will be seeing you in IAAPA Orlando.Jacob   Thompson: Yes, and I heard there's going to be a great party hosted by Skip the Queue.Claire Furnival: I'm not sure we'll be hosting a party, but we'll certainly be partying.Jacob   Thompson: Well, I'll be there to join you nonetheless.Paul Marden: So we're here for the final day of IAAPA Expo Europe. I've had a whale of a time and I'm sat here with Jakob Wahl, who amazingly, considering three days into this fantastic expo, is still looking fresh and bright. Jakob, please introduce yourself for our listeners who may not know you.Jakob  Wahl: I'm president and CEO of IAAPA, the Global Association for the Attractions Industry. I've done that now for two and a half years, but in total I've been with IAPA for, I think, nearly 15 years.Paul Marden: Wow, so man and boy almost.Jakob  Wahl: Yeah, you know, and I always say the kid in the candy store— I love doing what we do and bringing people together.Paul Marden: How could you not? So this is my first IAAPA. It has been fantastic and stood on the show floor. I think it was yesterday. I was on my own, done so many interviews. I've been bouncing around, but I just had a few minutes by myself and just stood in the middle of it all. Totally is like being a kid in a candy store, the Willy Wonka moment isn't it? Of what this place is like, because it is so fantastic.Jakob  Wahl:  It is and the most wonderful thing about it is, you know, we as an association, we create a framework, but it is actually all of you, our members, who fill it with life. Because everybody comes together. It's just a massive class reunion. People know each other. And the best thing about it is they're all willing to help and support each other. So obviously, the trade show floor is one component, but we have all those networking sessions, the education sessions, safety corners, we have places where people can exchange, depending on what they work in or where they work, and everybody comes together to share. That is so wonderful, because it's not only family-owned parks, small parks, big parks, but it's also the big private equity corporate players. They're all here to really benefit from this platform, and that fills me with pride.Paul Marden: Good. So, as the week draws to a close, what's been the real highlights for you?Jakob  Wahl: How much time do I have? First of all, the people. It's always the people. It's, you know, for me, it's my team coming together from all around the world, putting this together. And then it's... the people coming and creating those education sessions, creating those moments together, sharing their knowledge. That is just wonderful. There's not one specific moment like that, but it happens all the time. Jakob  Wahl: And then one of the highlights for me is always, always, always the opening reception. That is our Tuesday night event, which took place at Tibidabo, this classic historic amusement park on top of Barcelona. We were a little bit concerned Monday. Will it rain? Will it not rain? So we had to rent tents to make sure that everybody will stay dry. And what happens if you're intense? Obviously, it doesn't rain. Jakob  Wahl: There was an expensive insurance, but it turned out to be exactly that evening. And we have been to Barcelona three times now. We have been to the Tibidabo three times and I think I can be pretty sure that when we go back to Barcelona in three years, we will also go again to Tibidabo because, you know, it's just this evening filled with magic and good people.Paul Marden: Excellent. You've had some time wandering the show floors, I'm sure, talking to suppliers, getting a feel for what's happening in the industry. What have you heard from the show floor that you think is going to influence the sector over the year ahead?Jakob  Wahl: I would have loved to ask you that question, actually. What is your impression?Paul Marden: Oh, the blending of tech with real life I find really interesting. We all want to take our kids to attractions because we want to pull them away from their screens. But there's got to be a hook, I think. And in many cases, there are rides or there are amusements of some form that is a skillful blending of that tech with an in-life, in-real-life experience that I think is the hook to get the kids in. But then we're still wrenching them away from the screens. They're doing something for real with family.Jakob  Wahl: Yeah, I think technology enhances the experience. It doesn't replace the experience. I think that is something which is very clear on the show floor, that there are different ways of how you can combine existing attractions with new technology. And we sometimes call it fusion attractions, where you bring several elements into play with each other. And I think that is very important. What we have seen also is an increase in what I would call smart technology. How can you use technology... to improve the guest flow, to make it even smoother. We all want to have a smooth process. It should be easy on the phone. All those things, besides the classic coasters and water slides and inflatables, that is, I think, some area which has really grown on our trade show floor over the past years.Paul Marden: Yeah, absolutely. If you can smooth that process from the moment that they hit the website all the way through, getting them to the experience and then back out the other side and encouraging them to want to return again is really important, isn't it?Jakob  Wahl: And the same is for operations and maintenance, the front of house for the customer, but also the back of house. And we learned some fascinating things. We talked in our leadership breakfast with the CEO of a large park group, and he said, 'There are tools that can now predict 93% of the attendance of every day.' And that is just fascinating because that helps operational planning, that helps food and beverage planning, that helps all those aspects in running a park successfully or running an attraction successfully.Paul Marden: Absolutely. So, as we come to the end of IAAPA Expo Europe, there are many US listeners, I'm sure, also quite a few Brits as well, anticipating IAAPA Expo Orlando in November. Have you got any insider tips or things that we can look forward to in Orlando? Jakob  Wahl: I can say it will be epic. There's quite a significant theme park which opened this year, Epic Universe, which is just down the road from the convention centre.Jakob  Wahl: And we actually have not only... Mark Woodbury is speaking in our keynote in our leadership breakfast. But we also have privatised the park on Thursday evening for the IAAPA Celebrates for four hours. So it is Epic Universe, just for IAAPA members, which will be amazing. I've had the luck to visit the park several times. And I can only tell you, you know, you should be there. The evening before the show opens on Monday, IAAPA has the Legends event, the honorary evening for the Hall of Fame. And this year we're actually inducting five inductees. Among them is Dolly Parton. So if you have ever wanted to meet Dolly Parton. Paul Marden: The real Dolly Parton. Wow.Jakob  Wahl: Yeah, Dolly Parton is getting into the IAAPA Hall of Fame, besides some other really fantastic candidates or inductees. And she will be there to receive that accolade. And as you said, you have many British listeners. Next year, IAAPA Expo Europe is in London.Paul Marden: Now, I'd quite like to do an edit for my family that might be listening, because that did sound quite epic. And we need to be absolutely clear that there's lots of hard work to be done in Orlando, as well as enjoying ourselves at Epic and seeing Dolly Parton.Jakob  Wahl: Yeah, I'm pretty sure we need to Skip the Queue on site for a podcast from Orlando.Paul Marden: Oh, there we go. There we go. I think we should end it there. Jakob, it has been delightful to meet you. I've really enjoyed it. I'm so grateful for being invited to come to IAAPA this year. Bring the podcast here. I've had so much fun. I've learned so much. It's been wonderful. Thank you.Jakob  Wahl: Oh, we love what you do. Thank you, you know, for making the attractions industry present in the digital space. And we are all great listeners of your podcast. So thank you for what you do for us.Paul Marden: Wow, what a week. A massive thank you to IAAPA for hosting us in Barcelona. It was an incredible few days of connection, innovation, and inspiration. We've absolutely loved being part of it. And who knows, maybe we'll see you again sooner than you think. If you liked today's episode, please like us or leave a comment on your podcast platform. It really does help people to find us. And lastly, thank you to all of the team that made these daily episodes and today's wrap-up session. A possibility without the team it could not have been possible to have done this— thank you to Emily and Sami at Plaster, Steve at Folland Co. Wenayn, Claire, and Andy back at Skip the Queue HQ. It has been a delight to be with you and I look forward to seeing you again next week. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

Join us for a powerful conversation with Dawn Kane, CEO of Hot Dish Advertising, as she shares her 30+ year journey from the skyscrapers of Manhattan to the heart of franchise marketing. What you'll learn: What franchisors should know before choosing a vendor or agency How due diligence and culture fit make or break a marketing partnership Why “agency” isn't just a title—it's a responsibility The role of B2E marketing in employee recruitment for franchisees How mentorship and connection fuel business (and personal) growth With warmth, wit, and wisdom, Dawn reflects on the lessons she's learned—and how she's helping brands grow stronger through strategy, integrity, and relationships. #FranchiseMarketing #HotDishAdvertising #FranchiseGrowth #WomenInFranchising #AgencyLeadership #TheFranchiseWomanPodcast

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)In this episode, we'll chat...✨  The differences between B2C and B2E audiences✨ What to do when a traditional PDF lead magnet isn't right for your audience✨ Three steps to identifying the RIGHT lead magnet ✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Short little weekly update, check out B2E on Mondays and Fridays.    Love you all, go kill it!

In this episode of the No Bullshit Marketing Show, host Dave Mastovich challenges the traditional marketing models of B2B (Business to Business) and B2C (Business to Consumer). Instead, he introduces a game-changing concept: B2E—Business to Everyone.Most companies focus heavily on customers and prospects, but what about employees, referral sources, and recruitment? Dave breaks down the six essential target markets that every business must engage with intentional marketing efforts. Ignoring even one of these audiences can lead to missed revenue, talent loss, and weakened business growth. Key Takeaways:The six target markets you should be prioritizingWhy your current marketing may be neglecting employees and referral sourcesHow weak internal marketing can lead to missed revenue and talent loss Five actionable steps to implement B2E marketing in your business todayWhy intentional campaigns for employees and referral sources matter as much as sales-driven campaignsMy New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare ServicesIf you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPsPodchaser: https://bit.ly/37ojHtGSpotify: https://spoti.fi/3f4biOQTuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYcFor more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Canada's path to net zero hinges on electrification. As the world's fourth-largest producer of hydroelectricity, we're primed to take a global leadership role. With the provinces and territories at different stages of grid decarbonization, electrification doesn't have to be “all or nothing” — regions with a longer way to go can take a phased approach, incorporating supplemental energy sources. But what about chilly Canadian winters? Cold-climate heat pumps now operate efficiently at -25°C. Of course, the best time to electrify may be during the initial build. But the second best time is now. Mariko Michasiw, program manager for B2E, the Building to Electrification Coalition, explains how cold-climate heat pumps, strategic retrofits, and grid planning are key to scaling electrification.Join the Building Good community today:https://www.buildinggood.caLinkedIn

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Será que a resistência à mudança dos colaboradores é o único problema ao adotar uma nova solução interna? Neste Enzimas, Giovana Souza, Product Owner na dti digital, compartilha cinco pilares fundamentais para garantir o sucesso na implementação de soluções B2E. Ela fala da importância de alinhar as necessidades dos colaboradores aos objetivos do negócio, gerenciar estrategicamente as mudanças organizacionais com foco em ações de engajamento e muito mais. Ficou curioso? Então, dê o play! Quer conversar com Os Agilistas? É só mandar sua dúvida/sugestão na nossa página do Linkedin ou pelo e-mail osagilistas@dtidigital.com.br que nós responderemos em um de nossos conteúdos! Nos acompanhe pelas redes sociais e assine a nossa newsletter que chega todo mês com os assuntos quentes do mundo dos negócios através do site.See omnystudio.com/listener for privacy information.

When people think of the event industry, they don't necessarily think about them as designed experiences. However, industry events and trade shows provide a unique opportunity for companies to create a narrative that resonates with the audience's needs and challenges. In this episode of Matters of Experience, join Abby and Brenda as they explore the dynamic world of trade shows with seasoned industry expert Liz Nacron. Liz shares her wealth of knowledge and expertise in creating engaging B2B, B2C, and B2E events and discusses the importance of striking the right balance between technology and the human touch. If you're curious about the art of creating unforgettable trade show experiences and the role of human connection in the mix, this episode is a must-listen.

Highlights from their conversation include:Ware2Go helps small and mid-sized businesses get closer to their customers to compete in the world of e-commerce (1:15)Steve's path to Ware2Go (2:58)How Ware2Go got its initial funding (6:15)The customer-vendor fit with Ware2Go (9:21)Seller-fulfilled prime status (16:30)Plugging into the ecosystem of a merchant's choice and enabling it (19:59)Five trends in e-commerce Steve is paying attention to (23:04)B2E and having a supply chain to do business with everyone (27:39)The next innovations to hit the warehousing and fulfillment landscape (30:59)Ware2Go (A UPS Company) offers a nationwide network of certified warehouses and technology to streamline fulfillment across sales channels for a fully scalable and truly on-demand solution. Their mission is to change the traditional 3PL model to make one- to two-day delivery easy and affordable for all merchants. Find out more at https://ware2go.co/about-us/About The Future of Supply Chain:During each episode of The Future of Supply Chain, we sit down with a different entrepreneur, investor, or industry veteran to discuss their story, views on the industry, and how we can collectively build the future of supply chain together.

Jim and Jeff talk with Larry King, Vice President of Product with Strivacity, about designing proper IAM experiences when it comes to B2E, B2B, and B2C user journeys. Connect with Larry: https://www.linkedin.com/in/larryaking/. Learn more about Strivacity: https://www.strivacity.com/ Learn more about Identiverse: https://events.identiverse.com/identiverse2023/begin?code=IDV23-ICEN20 Use our discount code for 20% off your Identiverse registration: IDV23-ICEN20 Connect with us on LinkedIn: Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/ Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/ Visit the show on the web at idacpodcast.com and follow @IDACPodcast on Twitter.

Recent public discussion of FIDO and digital certificates reveal details of Microsoft's approach to consumer digital authentication. We discuss secure elements, Windows Hello, and the differences between B2C, B2B, and B2E.

In today's episode, Matt and Jeremy delve into the common issue of prospects not calling back. They discuss the number one reason why prospects don't return calls, the defense mechanism in a prospect's mind, and how to tailor your voicemail to sound less salesy.   By exploring the concept of results-based thinking, the duo explain how to get prospects to focus on the outcomes they want, even through a voicemail. They also delve into why B2B and B2E companies have a longer sales cycle, and share the power of commitment and consequence questions in closing a sale.   Join Matt and Jeremy as they unravel the mysteries behind why prospects don't call back and how to turn the tide in your favor. With their expert insights and practical advice, you'll be able to take your sales game to the next level. Don't miss out on this valuable episode!   Hit that play button now!   In this episode, we cover:   [5:09] The number one reason why prospects won't call you back  [7:30] The defense mechanism in your prospect's mind  [11:00] How to tailor your voicemail so you don't sound super salesy  [13:00] Get your prospects into results-based thinking even with a voicemail  [17:30] Why most B2B / B2E companies have a longer sales cycle  [19:00] Utilizing commitment and consequence questions   ✅ If you're wanting to sell more of your products/services, book a call with a team member to go over training options so you can make more money!

If you've been a long-time follower of B2E, you know that the image of God is frequently an important reference point for our theology. Here, we break down the question specifically: what does it mean to be made in the image of God? Join us for this deeply important pondering.

Business-to-employee (B2E) marketing has driven medical marketing success for decades – take it from Dave Mastovich, who has watched it happen. Find out how to leverage B2E marketing to further your marketing and storytelling plans by listening now.Get the full show notes and more resources at massolutions.biz/category/podcast/

Events are more than just an avenue to get your products and services out there. It is also a massive rapport-building tool when done the right way. Today's guest can attest to that. Doug C. Brown interviews Basia Piasek, the co-founder of Wolves Gate, which organizes Wolves Summit, one of the biggest tech events for startups, investors, and corporate representatives in Central-Eastern Europe. Basia talks about how she has built her business through live and virtual live events and shares how to use these events effectively—be it for B2B, B2C, or B2E. Don't miss out on this conversation and gain insights on how to take advantage of this great tool for your business!

Webscale is the Cloud Platform for Modern Commerce, offering security, scalability, performance, and automation for global brands. The Webscale SaaS platform leverages automation and DevOps protocols to simplify deploying, managing and maintaining infrastructure in multi-cloud environments, including Amazon Web Services, Google Cloud Platform, and Microsoft Azure. Webscale powers Fortune 1000 brands and thousands of other B2C, B2B, and B2E ecommerce storefronts across 12 countries and has offices in Santa Clara, CA, Boulder, CO, San Antonio, TX, Bangalore, India, and London, UK. https://www.webscale.com

Episode #6 of Kantar's Retail Sound Bites, hosted Barry Thomas, Senior Retail Thought Leader, and Rachel Dalton, Head of Retail Insights, explore discount and value retailers. In this session, Barry and Rachel cover timely news and notes in retail, including Five-Below projections, B2E, Aldi's growth, and much more. Also, guest speaker Simon Johnstone, Senior Director of Retail Insights, joins the conversation to discuss lower income shopper behavior and retailers.  Have a topic you'd like to see us cover? Share your request by emailing Switchon@kantar.com Barry's contact information:  barry.thomas@kantar.com Barry's Linkedin Rachel's contact information: rachel.dalton@kantar.com Rachel's Linkedin Simon's contact information: simon.johnstone@kantar.com Simon's LinkedIn

Podcaster and Online Guy Wes Wyatt joins this episode and talks about:  What makes a great communicator.  Shovel, Blower or Plow?  Planning for Mundane Moments.  Being Psychologically unemployable all his life.  Having a problem with not dreaming.  The Jerry Seinfeld Lesson.  Coming back from a trip with his daughter and getting fired.  Losing his Mom a few months ago and the impact it had on him.  Die empty.  The Benjamin Franklin quote that motivates him.  Staying in the same place is not the same place. Connect with Wes on Twitter and Instagram @weswyatt. Watch this episode on The Intentional Encourager Podcast YouTube Channel: https://youtu.be/dk7wv06_B2E

In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with the Softway team about practicing vulnerability and authenticity to overcome a toxic culture. See the video here: https://youtu.be/NLn3CCipd8I. Softway is a business-to-employee (B2E) solutions company that offers experiences, services, and technology products to help build resilient, inclusive, and high-performing companies. In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team—including authors Mohammad Anwar (CEO), Chris Pitre (VP), and Frank Danna and Jeff Ma (Directors)—vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people. Today, through the Seneca Leaders program and other employee-focused offerings, Softway is helping thousands of leaders spanning over forty-six countries transform their businesses by putting love to work. https://www.linkedin.com/in/manwarsoftway/ https://www.linkedin.com/in/chrispitre/ https://www.linkedin.com/in/jeffreyfma/ https://www.linkedin.com/in/frankdanna/ Please consider supporting the HCI Podcast on Patreon: https://www.patreon.com/user?u=69688020. Please leave a review wherever you listen to your podcasts! Check out the Human Capital Innovations (HCI) Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! https://hciacademy.talentlms.com/. Check out the LinkedIn Alchemizing Human Capital Newsletter: https://www.linkedin.com/newsletters/alchemizing-human-capital-6884351526333227008/. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/ Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/ Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/ Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/ Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/

Today Ian welcomes Van West who opens up with a short backstory on his current business. Van talks a bit about what he picked up during his long time as an entrepreneur and shares it with the audience. Van then specifies what they are working on now and how they are researching sound but also mentions some exciting new possibilities the market provides. Van then explains what they understand about personalizing each customer and what he imagines can be possible in the future. Van and Ian talk about the special process of sound identification which Van's company has developed. Van also talks a bit about the concept of the cloud but also mentions the limitations of it currently. In the guest outro Van invites people to check out his work and contact him if needed. Parts: Guest Intro (0:07) Key Insights (3:40) Exploring Sound (12:01) Customer Profiles (17:33) Special Process (20:34) Limitations of the Sky (26:36) Guest Outro (29:54) About Van West: Van West is an accomplished strategic business development, product, and marketing executive with 15 years' experience leading teams in startups to Fortune 500 scale. Founder, mentor, and advisor to several high technology startup businesses, Van has helped raise more than $40MM in angel, venture, and private capital throughout his career. With full profit and loss (P&L) accountability across B2C, B2B, and B2E markets, his strategic investment network has powered growth for tremendously talented teams across the globe. Currently, Van is the founder and CEO of Techstars-backed Vocalytics. Helping facility-driven enterprises & spaces, Vocalytics is an AI software that listens to ambient noise, analyzes events & trends, and sends real-time alerts to improve essential business operations, reduce cost, and drive tangible business outcomes. He's incredibly passionate in leveraging AI to augment the health, safety, security, and experience use cases. Know more about Van and Vocalytics here: https://www.linkedin.com/in/vanjwest https://vocalytics.ai/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this week's episode, I talk with Stephan Vincent.  In college, Stephan was interested in “business” but he wanted to apply psychology to the human experience and help companies build amazing cultures.  ‘But at that point that's not what HR did”.  So he went into marketing and thought about the customer experience instead.  Fast forward several years, and the business world caught up with Stephan's initial goal of employee experience but at that point, he didn't have the supposed expertise to move into HR.  So he created his own group and community to not only explore his beliefs but learn from others.  Now he works at a company focused on learning and experience and leads the People First Community!More about Stephan Vincent..."Leaders who don't care about their employees will eventually be surrounded by people who don't care about their business."Through my 20+ year experience building and leading teams, I strongly believe that in order to build a winning, inspiring and caring culture, a leader must place their collaborators at the center of their strategy.  As a thought leader/disruptor in Employee Experience (EX) and a pioneer in B2E (Business-To-Employee) Marketing, I help organizations transform their company culture by adopting a human-centric, CX and brand mindset to increase employee attraction, retention and engagement.I'm excited to be part of LifeGuides' Executive Team to help its customers shape a culture of caring and put their employees at the heart of their HR strategy.  I'm the founder and Chief Human Rebellion Officer at the People-First Community (formerly eX Podcast and eX Summit), and the author of the “B2E branding - a path to employee experience” manifesto.How to connect with Stephan...Linkedin - https://www.linkedin.com/company/peoplefirstcommunity/You Tube - https://www.youtube.com/channel/UCIGWaQ7qbvpgujO5Jyv_7zATwitter -  https://twitter.com/ppl_rebellionIn this episode you'll specifically learn...How to candidates can ask challenging questions during an interview to really learn what the culture  is like at that organizationHow as an employee, you have the power to change the culture in your organizationHow to challenge the traditional skill set expectations and demonstration how your skills fill that gapI'm Karen Weeks, the Founder & Principal Coach at KDW Coaching, the host of the Shine at Work podcast, a speaker, published author, Girls in Tech NYC board member and award winning culture leader (currently leadWelcome to the Shine at Work Podcast! On this show, your co-hosts Karen and Dan will shine a light on your job search so you can land a role that lets you flex your strengths and progress your career in an environment you actually look forward to working in each day. From creating a stand-out resume, to confidently negotiating your salary, to finding your footing as a new manager, you can expect to hear actionable advice to help you shine your brightest in your role. Karen D. Weeks is the CEO and Chief Career Coach of Shine at Work Coaching. She has over twenty years of HR experience, including as CPO at Ordergroove. Dan Carr is a Shine at Work Career Coach with over a decade of recruiting experience helping high-growth startups expand with top talent. Connect with Us! Website Instagram Karen Weeks on LinkedIn Dan Carr on LinkedIn

Welcome back to the MicroAdvice Podcast. Thanks so much for watching and please subscribe to stay informed of more CX leading practices!Today, our spotlight topic is on the critical role customer support plays in B2B, B2C and B2E (Engineering) customers, and how to build a better operation in your startup or small business. To learn more, head on over to https://tylercrown.com/To better understand this concept, we're here with Michael Frew.  Michael is the Owner/Operator of Tyler Crown, a corporation that manages, founds, and acquires cloud-based software products and services. Michael has over two decades of experience as a software developer and project manager.In this video, you will hear Michael and I discuss:1.) Leading practice in customer support functions.2.) The differences between B2C, B2B and B2E support, and when to use a certain model. 3.) Building these teams to operate effectively from the start; and turning around less than stellar support teams.4.) Skillsets pertinent to customer support functions. 5.) Tech-touch versus high-touch customer support models, and when each model works well. 6.) What stage a startup should start building a Support function.7.) How Customer Support personnel can grow their careers.If you have ideas for Podcast episodes, email info@microadvisers.com or please join me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio).Stay connected to leading #CX​ practices at https://www.microadvisers.com​Subscribe to the the MicroAdvice Podcast on Spotify at https://open.spotify.com/show/6bT3xk3dKS5uQYXeVc1i0w​​​-OR-Listen to MicroAdvice on iTunes at https://podcasts.apple.com/us/podcast/microadvice-podcast/id1536424275​YouTube Link:https://youtu.be/dMxqy9seg0Y#Customersuccess​​​​ #CX​​​​ #Customer​​​​ #Customerexperience​​​​ #customersupport​ #SaaS​​ #startup​​ #growth #revenue #PM​​ #TylerCrown #CSM #Businesseducation #Business #Education #CustomerSupport #Support #Customerservice

We're back with another fascinating discussion about UX. This time around we're talking UX Research with two senior practitioners. Our seeker is Julia Borkenhagen, Co-founder and Chief Experience Officer at Whitespace, a global design and development agency focused on creating human-centered enterprise solutions for the B2E, B2B, and B2C markets. Julia has over 20 years of experience in UX and the software industry, and she leads teams working on digital solutions for the life sciences, media, finance, luxury, government, education, non-profit, and sports sectors, among others.Our giver is Dr. Panagiotis Zaharias, Founder and Lead UX Researcher at theUXProdigy in Athens, Greece. As an adjunct faculty member at the Open University of Cyprus, Panagiotis' research interests are focused on User-Centered Design of information systems & digital products, Usability Evaluation and User Experience (UX) Research methods. In addition to his involvement with academic institutions, he has been working with many companies and startups across several industries such as Banking and Fintech, E-commerce, Travel & Tourism, and E-learning.This episode is sponsored by Adobe XD and was edited by Gwen Buord. The 24 Minutes of UX podcast series is a production of 24 Labs, a Swiss non-profit committed to building the global grassroots UX community.

Resources: ✅ Join the Sales Revolution: If you're ready to do sales differently, you're in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup   Nothing is worse than wasting precious hours talking to a person only to find out later that they aren't, in fact, responsible for the final buying decision and you have been barking up the wrong tree the whole time.   The process of B2B sales is usually complex and involves from 7 to up to 10, 11 or even 12 stakeholders. Know that these stakeholders don't share a single point of view, so it takes some time and effort before a decision is reached and the deal closed.   In this episode, Matt and I discuss the how's of getting to the right decision-makers in any company, tactical questions to use in a B2B environment, successful client stories and more!   So, if you want to identify a decision maker quickly and painlessly, take some time to tune in to this episode of Closers are Losers!   In this episode, we cover:   Introduction  [00:00] Transitioning from B2C to B2B selling [02:41] Client story: NEPQ used in a VC environment [05:33] How to navigate complex selling environments to find the decision makers [07:06] NEPQ application in a B2B setting [09:11] You don't need a lot of product knowledge to sell well [13:40] Question to ask when prospect is looking at your competitor [18:33] Closing a sales call within 25 minutes [22:46] Tactical question to ask to uncover other decision-makers [24:21] The question to ask to pool resources to solve prospects' problems [25:55] Another question to ask to see all decision-makers [28:17] NEPQ works for multiple selling environments: B2I, B2C, B2B, B2E [29:00] ✅ If you're looking to take your sales to the 7th level, book a “Clarity Call” below and let's see if you're a good fit for our sales training program!

You don't have to be an NBA athlete, actor, or rock star to get people to root or relate to you.Dave explains how to get your boss, co-workers, and customers to gravitate to you and your ideas when you leverage the power of storytelling in your career.Apple | Google | Podchaser | Spotify | TuneIn | StitcherAbout MASSolutions | Marketing Agency in Pittsburgh For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

#accenture #extendedreality #virtualreality #immersivelearning Nick Rosa is a Product strategist, experience designer, and digital transformation expert, currently part of the Accenture Digital UKI where he is the Go-To-Market Lead for XR (AR, VR, and MR). A key part of his role is to use User-Centric Design and Digital Transformation frameworks to create innovative, transformational, business-sounding solutions for his clients using immersive technologies. Nicola is also a Design Thinking practitioner and trainer, and he has been invited to speak at industry events as the VRShow, VRWorld and TechXLR8 about user experience, product strategy, and the future of immersive media. With more than 15 years of experience in the media and entertainment industry, Nicola worked for companies like Atari, Google, Spotify, Yahoo!, Virgin Radio and IBM iX designing B2E, B2B and B2C digital products and numerous App Store hits. https://www.accenture.com/us-en/services/technology/extended-reality https://uk.linkedin.com/in/nicolarosa https://twitter.com/nicolarosa https://aixr.org/insights/podcast

Dave's a big believer in the power of the words we use and the power of leaving some out when we write, speak, and tell our stories.In this podcast, he shares when he first started to realize that some words should be avoided.Subscribe to the Marketing PodcastApple | Google | Podchaser | Spotify | TuneIn | StitcherAbout MASSolutions | Marketing Agency in Pittsburgh For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

What we really do in the workplace is solve problems.Insight helps us become more adept at finding creative solutions to our target audience's problems.In this episode, Dave explains how insight is currency and how investing more time and effort into gathering it can pay off big for both you and your company.Apple | Google | Podchaser | Spotify | TuneIn | StitcherAbout MASSolutions | Marketing Agency in Pittsburgh For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

Dave's back on the road speaking where the engagement and energy has been great. But he also sees the value in continuing with virtual presentations too.This episode focuses on the need to leverage the key principles of effective communication to reach, connect and engage our audience whether in person or on screen.Apple | Google | Podchaser | Spotify | TuneIn | StitcherAbout MASSolutions | Marketing Agency in Pittsburgh For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

The first 5-10 minutes of our Zoom calls are often filled with obligatory chit chat as we wait for everyone to show up or get their audio/video just right. It's what Dave calls Tech and Talk. But what if you could turn that seemingly wasted time into a learning experience for you and your team?In this episode, Dave shows you how to make the most out of every minute by incorporating the power of storytelling into your Zoom calls.  Apple | Google | Podchaser | Spotify | TuneIn | StitcherAbout MASSolutions | Marketing Agency in Pittsburgh For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

This week on The Future of Supply Chain, Santosh chats with Steve Denton, CEO of Ware2Go, a UPS company. Together they discuss doing business with everyone, the geospatial considerations involved with that, and optimizing the supply to better reach customers.Highlights from their conversation include:Ware2Go helps small and mid-sized businesses get closer to their customers to compete in the world of e-commerce (1:15)Steve's path to Ware2Go (2:58)How Ware2Go got its initial funding (6:15)The customer-vendor fit with Ware2Go (9:21)Seller-fulfilled prime status (16:30)Plugging into the ecosystem of a merchant's choice and enabling it (19:59)Five trends in ecommerce Steve is paying attention to (23:04)B2E and having a supply chain to do business with everyone (27:39)The next innovations to hit the warehousing and fulfillment landscape (30:59)Ware2Go (A UPS Company) offers a nationwide network of certified warehouses and technology to streamline fulfillment across sales channels for a fully scalable and truly on-demand solution. Their mission is to change the traditional 3PL model to make one- to two-day delivery easy and affordable for all merchants. Find out more at https://ware2go.co/about-us/About The Future of Supply Chain:During each episode of The Future of Supply Chain, we sit down with a different entrepreneur, investor, or industry veteran to discuss their story, views on the industry, and how we can collectively build the future of supply chain together.

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. Here's what we covered on the episode: How We Met + Maggie's Journey (1:10) How we connected through Jessica Kupferman's podcast and Facebook group  Maggie shares that she worked at an agency, became pregnant in 2003 and with everything going on in her life decided not to return after her maternity leave The business plan Maggie wrote when she first started, which said she had four months to make 4,000 CAD ($3,186.32 USD)/month, which seemed unreachable at the time — she reached it in 6 weeks  Why Maggie was able to reach her goal in 6 weeks was because she had the extra business skills needed to run a business that most people don't have  Maggie spent time freelancing, doing PR work, then got into content marketing but realized around 2013/14 she wasn't happy with the clients she was working on, which led her to the online business world where she went from freelancing, to having a team, to building an agency Through her agency journey, Maggie realized she didn't want to work for online celebrity entrepreneurs anymore so she went back to working with tech and professional services companies Maggie explains that she had a safety net when she started her business, because of her husband and living in Canada which gave them support; and says not a lot of people have that starting out  How Maggie had three clients right out of the gate, which helped her surpass her 4,000 CAD/month goal and explains that her hourly rate was 100 CAD ($79. 62 USD)/hour, which was a fraction of the cost compared to when she left the agency, where they were charging her out at 250 CAD ($199.06 USD)/hour  Maggie shares her personal benefits from the online business world, like learning a lot, approaching a different style of content marketing, and most importantly building connections and friendships  How Maggie now mentors other business owners and how she likes helping them create their own path  We describe what the online space is, where experts of all sorts take their business online and how Maggie exposes some of the marketing tactics being used in the space today — check out Maggie's Instagram for more context    Maggie explains that there are a lot of good people who may be using tactics that are problematic or questionable because that's what they've been taught and how she's not saying she's never done anything she now considers problematic, but explains she's done the work to unpack that  Approaching Referrals: How to Ask + Keeping Track of Them (17:34) How most of us approach referrals is by waiting for someone to come to us instead of thinking about what we can do on an ongoing basis to let people know we want their business; Maggie explains we need to make the switch from passive to proactive when it comes to referrals As business owners, we make a lot of relationships and connections but we don't nourish them, which causes people to forget about us down the road Maggie shares a story of how she was able to stay top of mind for a client she had way back in 2003 by putting consistent content out about the recent service they needed, so she thought of Maggie and hired her How we tend to think it's a bad thing to let people know we need clients, but Maggie explains that people aren't going to refer clients to you if you act like you're booked and everything is fine; you don't need to say you're struggling, just be clear that you have openings for clients  One way Maggie asks for referrals is by letting people she's already made relationships with know that she has a spot open and by asking them if they know anyone to fill that spot  Why it's important to create an offboarding process where you have the opportunity to ask for referrals and why Maggie would rather ask for a referral over a testimonial in the offboarding process  Maggie stresses the importance of being transparent about when your next opening will be if you're currently fully booked and shares an example of a client who started doing this and was able to book out months in advance without having to shut people down by just saying, I'm booked, sorry!  Why Maggie keeps track of referrals she gets, the referrals she gives, and tracks leads because the more information she has, the easier it is to see what's working and what's not in her business  With everything going on in the world today, it can be hard to know if it's the right time to ask for referrals — Maggie suggests engaging in a back and forth conversation that allows you to read the room instead of jumping right to it  How Maggie has her lead generation data on her dashboard so when she's looking at revenue, she can also see the lead generation trends and see what kind of action she needs to take in order to get more clients, which is usually through referrals  Shifting the Type of Clients You Work With (34:35) When creating an email list for B2E (business to entrepreneur), Maggie says to think about who your target audience is, think about if they'll be interested in getting emails, and if they're the type of people who are going to buy from emails  In Maggie's experience her B2B (business to business) clients are way less likely to download a lead magnet so she stresses knowing your market, knowing if they're going to engage in your emails and if they aren't, figuring out an effective tactic to get in front of them Maggie shares that shifting the kind of clients they were working with was a slow process but if you want to make that shift, you have to figure out where these people are hanging out in the online space, see what podcasts are they listening to and make an effort to meet them where they're already at How cold outreach can be an overlooked tactic but if you move into the B2B world it's acceptable — Maggie shares that the majority of her new client revenue in 2019 came from cold outreach  The bulk of Maggie's content marketing agency is focusing on content production for clients, and acting as an extension of the client's team to help them with strategy, write their blog posts, create their case studies, create their white pages, etc.  Maggie says one thing that holds us back is thinking we have to know everything about an industry and thinking it has to be perfect when really it's okay to experiment  If you want to transition out of the online space, Maggie's advice it to take some time to experiment working with other types of clients because it's really easy to pick a niche, but it's much harder to truly embrace it and work in it all the time  Connect with Maggie on smallbusinessboss.co, Instagram, or if you're a service provider who needs help with pricing, packaging, leads, etc. go to smallbusinessboss.co/vault for resources that can help you    Links mentioned:   Connect with Maggie on Instagram  Small Business Boss  Small Business Boss Vault    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!Dave ties it back to how important B2E storytelling is to your team.He even pulls out ‘Getting' Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

You've heard of B2B and B2C, but you've probably never heard of B2E or Business to Employee. At Softway, we create solutions that are employee-first in order to build more resilient workforces and higher performing organizations. In this week's episode, we outline why a B2E solution may just be what your company needs in order to succeed. Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

Your proposal sucks. And by the way, your content is not nearly specific enough.   And if you're going to sell to entrepreneurs, you need to throw B2B out the window and embrace B2E.   In this episode, I interview Maggie Patterson, Owner & Editorial Director at Scoop Studios, about why she embraces specificity as a lead gen approach.   What we talked about:   - Be specific about your 3-5 core competencies (& get your clients to do the same)   - How B2E is different than B2B   - What it means to take ownership of the result   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling.About MASSolutions For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

prima puntata della serie dedicata a conoscere i termini del business e del marketing. In questo episodio: 1. ADVERTISEMENT, ADVERTISER e ADVERTISING2. BANNER3. CLAIM4. ASSET5. B2B, B2C, B2E, B2GSostieni il podcast: commenta o contattami su Telegram: https://t.me/diegoreginapod anche con un commento vocale.sostieni il podcast lasciando una recensione su Apple Podcast/iTunes:https://podcasts.apple.com/it/podcast/diego-regina-il-podcast/id1515028892sostieni il podcast con un piccolo contributo su: https://it.tipeee.com/diegoreginaservirà a migliorare qualità e fare nuovi contenutiSostieni il podcast condividendo con chi conosci, tramite WhatsApp, mail o come vuoi tu. Più siamo più sarà divertente.Grazie Diegohttps://www.diegoregina.comDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/diego-regina-il-podcast--4414982/support.

Daniel is the Chief of Information & Communication Technology (ICT) at UEFA, leading a team of more than 80 people and an extensive third-party network of national and international suppliers and vendors. He joined UEFA 20 years ago and has held different jobs within the areas of ICT and Digital Media. Daniel has extensive experience in the delivery of ICT solutions thus enabling the operations of major Football competitions, including the UEFA Champions League and the last five UEFA European Championships, in areas ranging from Networking, Event Management and Digital Media. During the last two European Championships, Daniel held a position in the tournament management team, playing a key part in ensuring decision making and issue solving at the highest level. In the last couple of years Daniel worked on optimising internal/external processes and significant cost efficiencies, while maintaining an above-average level of service for UEFA to its business partners and 55 member associations. The overall objective of ICT is to bring value to its stakeholders and help UEFA deliver the ultimate best service and experience during competitions. Daniel is also part of the UEFA Digital Board and UEFA’s Innovation Hub looking at enabling the Digital Transformation of the organisation on all domains from B2B, B2E and B2C, whilst also part of challenging the normal delivery of football as we know it today. Daniel holds an Engineering degree and an MBA from the London Business School. Shownotes: https://sportstechfeed.com/

Let’s face it, we’re facing a “new normal” in the post-pandemic world. This will create risks and challenges for companies that cannot adapt, but massive opportunities for those that can.  In this episode, we spoke with Graham Brown, host of the Asia Tech Podcast and Chief Storyteller of Pikkal & Co, about how successful companies will transform themselves to succeed in the “new normal” world, in particular around the way they leverage marketing and comms. They will move from a pipeline to platform model - from controlling to curating comms - and from efficiency to effective communications. It’s about turning your employees from assets into advocates.  Show Notes: 00:50 How Graham went from travelling the world and living out of suitcases to starting one of Asia’s leading podcasts 04:10 An agile mindset is what will allow people - and companies - to adapt to the current crisis and be successful in the “new normal” world. 09:10 As Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” How to survive and thrive in the current environment. 10:30 Covid-19 is driving the innovation of communication. Future comms will transform from a pipeline model to a platform model - from controlling to curating comms - from efficiency to effective communication.  15:50 Who is adapting the comms strategy well?  Zappos’ human-centric customer engagement  Xiaomi’s “unofficial” advertising strategy that leverages fans McKinsey & Company’s “Future of Asia” and “Leap” podcasts 20:05 What advice would you give to a marketing director today to prepare for the post-coronavirus “new normal”? It’s not about contacts, it’s about connections.  22:45 Is this the end for tech events? 23:45 The Future of Work - companies will shift their focus from B2C to B2E as they realise that leveraging their employees can be great brand advocates. 39:44 What are some of the interesting ways that emerging technologies will help us overcome the crisis? Topics include urban farming, how Japan has used Robots and Zoom - as well as Minecraft - to conduct graduation ceremonies.  46:20 What is the strangest coronavirus story that you have heard? Including how 5G causes Covid-19 and pro wrestling is considered an “essential service” during the lockdown in Florida? 50:00 The rise of Zoom “happy hours” and Graham’s after hours podcast, The Grind.  52:30 Graham has done over 750 podcasts - what’s the funniest thing that has happened on a podcast? Eating a fried scorpion on a live podcast is not recommended.  55:40 Leaders that communicate with honesty and transparency build a following  1:01:00 What is something you know today about podcasting that you wish you knew when you started out? 1:05:00 Tell me a positive benefit that will come about as a result of coronavirus

In this episode of the No BS Marketing Show, Dave answers questions he's received from loyal No BSers about Marketing Counsel.If you're unfamiliar, let's give you some context.When you need legal help or you have a legal issue who do you turn to?Odds are you seek legal counsel.Now, when you have a marketing issue, challenge, or opportunity who do you turn to?In those instances, you should seek Marketing Counsel which is your direct line to a marketing expert (Dave).He will answer your marketing questions, provide solutions to your marketing problems, and give feedback on your marketing ideas.It's a true partnership and can be the first step in understanding how your marketing efforts are truly impacting the top and bottom lines of your company.At its core, it's providing trusted expertise and bringing value, results, and creative marketing solutions to the table that will improve your messaging, storytelling, and ROI.No matter the title, professionals at enterprise-level and mid-size companies as well as entrepreneurs can benefit from the advice and insight that Dave provides via Marketing Counsel.Listen to this episode to learn more about how Marketing Counsel could help take you and your company to the next level.But, before you go, don't forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

We know Dave Mastovich as a master storyteller, marketer, communicator, leader, etc.His expertise and skill have been on display over the years through his blog posts and the podcast.There's no denying he knows what he's talking about.But, we wanted to take a different route with this episode.Why?Because it's the 350th episode of the No BS Marketing Show!Listen in as Maria Marchewka, our Content Specialist asks Dave some questions that are outside of the normal leadership and marketing topics and include: What did he want to be when he grew up? What were some challenges Dave experienced early in his career? How did he overcome them? What's his biggest pet peeve? What's his favorite movie and why? What qualities does he admire most in his parents? What piece of advice would he give his sons? How does he wish to be remembered?People who know Dave Mastovich know he gives Dick Vermeil a run for his money as a crier.Listen as Maria puts Dave on the spot.But, before you go, don't forget to connect with Dave Mastovich for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

On this week's episode of the No BS Marketing Show, Dave has John Lewis, a founding member of Metz Lewis Brodman Must O'Keefe LLC. on as a guest. Metz Lewis Brodman Must O'Keefe was founded in 1998 and is an award-winning Pittsburgh law firm that's comprised of experienced, solutions-driven lawyers across multiple practice areas and industries.Companies in Pennsylvania, across the country, and globally, continue to depend on them as their "go-to" law firm in their core areas of strength thanks to their proven track record as business-savvy professionals who can readily identify important issues and devise practical solutions.Listen in as John discusses… Why disagreements (when coming from a place of respect) are healthy  How he and his partners built the Metz Lewis Brodman Must O'Keefe LLC. brand Why it's important for lawyers to educate their clients and leverage empathy when practicing law & much moreConnect with John & follow Metz Lewis Brodman Must O'Keefe on LinkedIn.But, before you go, don't forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

As the number of COVID-19 cases continues to skyrocket throughout the country and the world, businesses everywhere are adapting to the "new normal."And, while there's no blueprint of how to navigate these uncharted territories, our team at MASSolutions is doing everything we can to stay connected and continue to provide our clients with the highest quality work.In this episode of the No BS Marketing Show, Dave is joined by Maria Marchewka for a quick phone interview as they discuss: Cucamonga Valley Medical Group's efforts to keep their patients and community informed with the most up-to-date information about the virus with their COVID-19 Update page. Why companies shouldn't try and address COVID-19 on their own and instead should work with skilled professionals to develop a crisis communication plan that's catered specifically to their target audience. How Dave leveraged Zoom to remotely present his Power of Storytelling Workshop to three Vistage groups this week. & much moreEnjoy this episode of the podcast and if you need help with your messaging during the COVID-19 crisis, contact us today. Now more than ever you need to communicate clearly and frequently to each of your target audiences and we can help.But, before you go, don't forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

When Chris Miladinovich, the Principal and SVP of Consulting at ProspHire, first appeared on the No BS Marketing Show, the company was a year old and had a handful of employees.Now, ProspHire has 50+ employees, clients all over the United States, and is getting ready to celebrate its fifth anniversary!In case you're unfamiliar, ProspHire is a management consulting firm that helps healthcare industry companies like insurance and healthcare providers, hospitals, pharmaceuticals, supply chain, etc. with their business challenges.During this episode, Chris talks about: The importance of culture in the workplace Using PeopleKeys to get a better, deeper understanding of his employees and how to efficiently and effectively manage his team How he utilizes B2E Marketing at ProspHire What he's learned in the first five years of business His plans for the next 5+ years at ProspHire & much moreIf you haven't already, listen to part one and part two of Chris's first interview on the No BS Marketing Show. Connect with Chris on LinkedIn & follow ProspHire on Facebook, LinkedIn, and Twitter--Don't forget to connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more on LinkedIn.But, before you go, subscribe to the podcast on iTunes.

“It's the Cadillac of (insert name or service)!”How many times have you heard or said that phrase?You probably have without even thinking about it to make a point about the top-tier quality or prestige of something. But, when you stop and think about it, is Cadillac still a good gauge of superiority?Sure, back in the glory days of the American auto industry and into the early 1990s, this cliche was true. A Cadillac was the ultimate marker of greatness, but in 2020, it's far from it.Give this episode of the No BS Marketing Show a listen to get Dave's take on why the Cadillac brand is on a downward spiral, it's perilous marketing, and why words, stories, brands, and perception all matter in the end.Enjoy!—Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

In part one of Anthony's interview on the No BS Marketing Show listeners got the inside scoop on the origin story of how Fitt came to be and the road that got him to where he is today.In this episode, Anthony talks about... Pitching Fitt to Bob Nutting, the owner of the Pittsburgh Pirates Attending Gary Vaynerchuk's 4D's consulting session The power of persistence and believing in yourself and your product/service Fitt's strategic partnership with Mindbody Pittsburgh's start-up scene & much moreIf you're looking for some motivation to put in the work and make your dreams a reality, this is the episode for you.Listen in as Anthony gives us the 4-1-1 on how he has and continues to scale Fitt into the best way for people to discover health and fitness in cities around the United States and Canada.Connect with Anthony Vennare on LinkedIn | Twitter | Instagram—Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

 Courage. Persistence. Tenacity. Vision.These are just a few of the words that come to mind when talking about Anthony Vennare, the CEO & Co-Founder of Fitt.His story is one that's filled with adversity and challenges, but through it all, he's leaned on his passion for fitness and unbelievable level of tenacity and grit to push forward.For Anthony, his entrepreneurial path wasn't a straight shot as he originally joined the Marines right out high school.Unfortunately, a family emergency pulled him back to Pittsburgh and subsequently changed the entire trajectory of his career -- for the better.In part one of Anthony's interview on the No BS Marketing Show, you'll hear the full back-story of all of the zigs and zags that led Anthony to where he is today.Listen in as Anthony talks about... How he and his brother, Joe, leveraged their strengths and went from working for others to working for themselves How he and his friends transformed a 12,000-square foot skate park into a gym The creation of Hybrid Athlete How the discovery of startups ignited his entrepreneurial fire to get Fitt to where it is today & much more!Connect with Anthony Vennare on LinkedIn | Twitter | Instagram--Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Embrace change.That seems like a foreign concept to many of us because as human beings, we have the innate tendency to resist it at first. Why?Because even though change is inevitable, it can be scary and seemingly knock us off our path.But, despite all of that, if there's anything in life that remains constant, it's change.And, the true difference-maker that determines our success is how we respond to it.In this episode of the No BS Marketing Show, Dave shares three tips to help people get comfortable with being uncomfortable.The goal is to flip the script on how you view change and become inspired by the newfound opportunities it brings, be flexible and open to new approaches, and use technology to improve efficiency. Remember, great things never came from comfort zones. --Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Dave recently read through some articles that talked about the role of the Chief Marketing Officer (CMO), the lifespan of the position, and its future.As a person who has been a Chief Marketing Officer before, Dave had a lot to say about this topic and in this episode of the No BS Marketing Show, Dave and Maria talk about one article in particular from Forbes titled, "It Is CMO Wake-Up Time."This article talked about how the splintering of marketing channels forces the Chief Marketing Officer to become a ringleader of multi-media messages and how it's marginalized marketing and the CMO position in general.Listen in as Dave... Gives his take on the current state of the Chief Marketing Officer position Provides insights on how he handled being the "middle man" as the CMO Offers a sound piece of advice that he learned from his personal experiences that a CMO can immediately implement in their current role--Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Dave gets asked a lot of questions about building a marketing budget. People want to know the particulars and the amount, and what that the marketing budget should cover.It's a big question and in this episode of the No BS Marketing Show, Dave breaks his answer down into three main areas that people should focus on when setting their marketing budgets. They are: Marketing Strategy Marketing Operations Campaigns & AdvertisingYou'll also hear Dave talk about how marketing strategy isn't exclusively an internal task, the importance of focusing on content logistics, and why marketing isn't defined solely by campaigns, advertising, and branding, among other topics.If you're serious about growth and creating a marketing budget that mirrors your goals, you'll definitely want to give this episode a listen.Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Pepsi recently unveiled its first U.S.-based tagline in 20 years, That's What I Like.  Dave always has an opinion on company taglines because, at MASSolutions, we help companies create theirs by using The Big Idea Advantage™ that's based on the information we've gleaned from The Brand Analyzer™.We take all of the data we've collected and create messaging that speaks directly to our client's target markets. We've done it for Cucamonga Valley Medical Group's Treated Like Family and Urban Pathways' Your Way Up, to name a few. So, when Dave saw that Pepsi unveiled its unapologetic tagline, That's What I Like, he started thinking about whether or not he liked it. Give this episode of the No BS Marketing Show a listen to get Dave's take on this tagline.Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Did you know that a 30-second ad for this year's Super Bowl on Fox costs $5.6 million?There's no denying that Super Bowl ads are the most talked about by fans and coveted by brands, and in this episode of the No BS Marketing Show, Maria gets Dave's take on... Super Bowl ads in general. What makes it worth a company's investment? The WeatherTech-sponsored "Lucky Dog" commercial Scott Morgan, Jeff Maggs and his their team at Brunner "breaking the internet" with this 84 Lumber ad during the 2017 Super Bowl If/how brands will honor Kobe Bryant What a MASSolutions Super Bowl ad would look likeIf you like this podcast and want more coverage on the big-game advertising so far, you'll like our latest blog post that highlights the top five Super Bowl ads we're excited about!Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

In this week's episode of the No BS Marketing Show, Dave shares four marketing trends and predictions for 2020.As marketers, we understand that change is a constant and every year offers new opportunities, social platforms, and tools that marketers need to master in order to stay relevant and in front of their target audience. And, this brand-new year and decade aren't going to be any different. But, if we were to cover all of them, this would probably turn into a 50-part series. So, as the famous quote says, “If you make everything bold. Nothing is bold.”That's why we narrowed our marketing trends and predictions list down to the four that we think marketers should keep a close eye on in 2020. They are… Video marketing - Vlogging in particular.  B2E marketing The power of branding The evolution of PRGive this episode a listen to get our take on these marketing predictions and trends!Connect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Transactional vs. TransformationalWhich do you align with most?That's the question that Dave asks and challenges his listeners to honestly answer in this episode of the No BS Marketing Show.Listen in as Dave... Explains the difference between transactional vs transformational Talks about why BS marketing is a byproduct of not being honest with yourself and what type of buyer/marketer you are Discusses why trying to be something you're not just to get business isn't sustainable long term.This episode will make you think about how you approach and/or buy marketing services and decide if you're transactional or transformational. There's no right or wrong, but you do need to be open to it, be honest about it, and live it.Connect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Q. Finding talent is one of our biggest challenges right now. You talk a lot about B2E Marketing and Communications. How does that help with finding talent?A. No matter the industry, companies are battling to recruit and retain top talent and in this Ask Dave episode of the No BS Marketing Show, you'll learn... About the importance of business-to-employee (B2E) marketing Why recruitment and retention is NOT a responsibility of human resources How to find talent and approach your hiring process with the same marketing acumen and stamina that's used to close businessConnect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

Eduardo Freire, consultor, professor e pesquisador na área de Gestão de Projetos, e Tiago Krommendijk, diretor de operações da multinacional holandesa TOPdesk, no Brasil, abordam modelos e estratégias de engajamento de funcionários e colaboradores, discutindo cases de grandes empresas a startups. 

Digital Innovation Director and Co-Founder, Neil Mortimer, joined our podcast host, James Dickson, on this week’s episode to talk about how events can increase value for organisers, clients and sponsors. Wonder is a creative events agency composed of experienced event specialists. It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Yesterday, it launched Future Live Today – a new agency to fulfil the evolving requirements to build more technology into events’ ecosystems so they increase in value. Stating that event technology and marketing technology are complex facets in the world of events, he believes that clients, event organisers and even event agencies need additional support to make efficient decisions. “Decisions that seem straight forward at the time aren’t always the best decisions financially or effectively,” he said, stating that Future Live aims to educate and inform professionals to make better decisions. “I think we’ve seen a new era of event technology companies coming through.” Neil also offered his professional opinions on the use of technology for both organisers and consumers, stating that events can be driven from both the professional and user perspective. “If you are building anything that human beings are going to be interacting with, you have to have something that augments an experience.” If you would like to feature on an episode of our weekly podcast, email molly@eventindustrynews.com.

www.servicearchitekt.com/12 - Finden Sie die richtige Zielgruppe für Ihren Service, definieren Sie Ihren Wunschkunden Die Zielgruppe zu definieren ist unheimlich wichtig! Gerade Dienstleister- und Serviceanbieter, die nicht sehr "marketingaffin" sind, tappen oft in die Falle, Ihre Services und Dienstleistungen einer zu großen Zielgruppe anzubieten. Sie können damit nicht spezifisch werden. Sie können die Menschen, die Ihre Zielgruppe ausmachen, nicht spezifisch ansprechen und damit Ihr Produkt auch nicht „auf den Punkt bringen“. Selbst dann, wenn die Services und Dienstleistungen für viele Zielgruppen relevant sein können, ist jede Zielgruppe für sich separat anzusprechen, um jeder Zielgruppe für sich auch den Eindruck zu geben, dass sie gemeint ist, dass sie wichtig ist, dass man ihre Probleme versteht und genau die richtige Lösung anbietet. Lassen Sie uns daher die Frage nach dem Wer, die bereits im 8-W-Modell aufgegriffen und beleuchtet wurde, etwas weiter detaillieren: Für eine weitere Spezifizierung der Zielgruppe, für eine weitere Spezifizierung der Frage nach dem Wer, wer soll meine Produkte erwerben, habe ich ein dreistufiges Modell erarbeitet. In der ersten Stufe geht es um die grobe Unterscheidung der Marktansprache. Hier habe ich vier übliche Begriffe differenziert: Business to Business (B2B) Business to Government (B2G) Business to Employee (B2E) und Business to Costumer (B2C) Diese erste Unterscheidung stellt einen wesentlichen Unterschied in der Kundenansprache dar. Diese erste Entscheidung sollten Sie für sich ohne Wenn und Aber spezifizieren. Es ist tatsächlich ein sehr großer Unterschied, ob Sie beispielsweise B2B- oder B2C-Angebote unterbreiten wollen. Das gesamte Setup, die Struktur, die Kundenansprache, das Marketing und auch die Abwicklung sind sehr verschieden. Ist diese Frage geklärt, geht es in der zweiten Stufe um eine weitere Differenzierung je nach Marktsegment, welches Sie ausgewählt haben. Bei B2B geht es beispielsweise um die Branche, um mögliche Abteilungen oder Struktureinheiten, denen Sie Ihre Dienstleistungen, Ihren Service, anbieten möchten. Bei B2G geht es beispielsweise um die Frage, ob Sie kommunale, das heißt regionale, staatliche oder bundesweite Institutionen mit Ihrem Service gewinnen wollen. Business to Employee, B2E, ist relativ klar, hier geht es um die Zielgruppe innerhalb des Unternehmens, die wir in diesem Beispiel nicht weiter vertiefen möchten. Bei B2C geht es um die Frage der Differenzierung der Consumer-Zielgruppe, beispielsweise in Junge oder Alte, in Familien oder Singles und Ähnliches. Sie sehen, auch die zweite Stufe bietet viele Möglichkeiten der Differenzierung und damit der Spezifizierung. Nun ist klar, welches Marktsegment Sie ansprechen wollen und welche Untermenge ausgewählt wurde. Natürlich gibt es auch die Möglichkeit, mehrere Marktsegmente und Untersegmente parallel auszuwählen. Aber Vorsicht! Verzetteln Sie sich dabei nicht. In der dritten Stufe nun geht es um das sogenannte „Buying Center“. Es geht um die Definition der Menschen, die die Kaufentscheidung für Ihr Produkt direkt oder indirekt mittragen. All die Menschen, die am Kaufprozess beteiligt sind. Und hier gibt es folgende Unterscheidung: ​ Kunde Beeinflusser Multiplikator und Nutzer Ist Ihnen schon aufgefallen, dass nur der Kunde im Buying Center auch tatsächlich der Kunde ist? Durch die Differenzierung in Kunde, Beeinflusser, Multiplikator und Nutzer wird nochmal deutlich, dass die einen oder anderen vielleicht den Verkaufsprozess beeinflussen, ihn aber nicht final entscheiden. Wenn Sie erfolgreich verkaufen möchten, ist Ihre Zielgruppe daher der eigentliche Kunde. Dieser Kunde sollte der Avatar, der Musterkunde, der Wunschkunde, der Traumkunde, Ihres Service- und Dienstleistungsangebotes werden. Ich empfehle, diesen Avatar tatsächlich zu benennen. Der Avatar kann einen Namen bekommen, der Avatar sollte männlich und weiblich sein und der Avatar kann eine Beschreibung erhalten, was ihn spezifiziert und ausmacht. Vielleicht können Sie sich sogar ein Bild Ihres Avatars auf Ihren Schreibtisch stellen, sodass Sie immer an ihn denken, wenn Sie Ihre Website formulieren, wenn Sie Ihre Flyer texten, wenn Sie eine E-Mail schreiben, wenn Sie ein Angebot erarbeiten und an Ihren Produkten tätig sind. Der Avatar ist die virtuelle Person, der Sie dann jeweils Ihr Produkt verkaufen und die genauso funktioniert, wie Ihre selektierte Zielgruppe. Mit jedem neuen Kundengespräch, mit jeder neuen Erkenntnis, die Sie einsammeln, können Sie Ihren Avatar weiter verfeinern und spezifizieren und treffen immer besser „seinen Nerv“. Viel Spaß dabei, unternehmen Sie was, Ihr Heiko Rössel.

www.servicearchitekt.com/11 - Finden Sie die richtige Zielgruppe für Ihren Service, definieren Sie Ihren Wunschkunden Die Zielgruppe zu definieren ist unheimlich wichtig! Gerade Dienstleister- und Serviceanbieter, die nicht sehr "marketingaffin" sind, tappen oft in die Falle, Ihre Services und Dienstleistungen einer zu großen Zielgruppe anzubieten. Sie können damit nicht spezifisch werden. Sie können die Menschen, die Ihre Zielgruppe ausmachen, nicht spezifisch ansprechen und damit Ihr Produkt auch nicht „auf den Punkt bringen“. Selbst dann, wenn die Services und Dienstleistungen für viele Zielgruppen relevant sein können, ist jede Zielgruppe für sich separat anzusprechen, um jeder Zielgruppe für sich auch den Eindruck zu geben, dass sie gemeint ist, dass sie wichtig ist, dass man ihre Probleme versteht und genau die richtige Lösung anbietet. Lassen Sie uns daher die Frage nach dem Wer, die bereits im 8-W-Modell aufgegriffen und beleuchtet wurde, etwas weiter detaillieren: Für eine weitere Spezifizierung der Zielgruppe, für eine weitere Spezifizierung der Frage nach dem Wer, wer soll meine Produkte erwerben, habe ich ein dreistufiges Modell erarbeitet. In der ersten Stufe geht es um die grobe Unterscheidung der Marktansprache. Hier habe ich vier übliche Begriffe differenziert: Business to Business (B2B) Business to Government (B2G) Business to Employee (B2E) und Business to Costumer (B2C) Diese erste Unterscheidung stellt einen wesentlichen Unterschied in der Kundenansprache dar. Diese erste Entscheidung sollten Sie für sich ohne Wenn und Aber spezifizieren. Es ist tatsächlich ein sehr großer Unterschied, ob Sie beispielsweise B2B- oder B2C-Angebote unterbreiten wollen. Das gesamte Setup, die Struktur, die Kundenansprache, das Marketing und auch die Abwicklung sind sehr verschieden. Ist diese Frage geklärt, geht es in der zweiten Stufe um eine weitere Differenzierung je nach Marktsegment, welches Sie ausgewählt haben. Bei B2B geht es beispielsweise um die Branche, um mögliche Abteilungen oder Struktureinheiten, denen Sie Ihre Dienstleistungen, Ihren Service, anbieten möchten. Bei B2G geht es beispielsweise um die Frage, ob Sie kommunale, das heißt regionale, staatliche oder bundesweite Institutionen mit Ihrem Service gewinnen wollen. Business to Employee, B2E, ist relativ klar, hier geht es um die Zielgruppe innerhalb des Unternehmens, die wir in diesem Beispiel nicht weiter vertiefen möchten. Bei B2C geht es um die Frage der Differenzierung der Consumer-Zielgruppe, beispielsweise in Junge oder Alte, in Familien oder Singles und Ähnliches. Sie sehen, auch die zweite Stufe bietet viele Möglichkeiten der Differenzierung und damit der Spezifizierung. Nun ist klar, welches Marktsegment Sie ansprechen wollen und welche Untermenge ausgewählt wurde. Natürlich gibt es auch die Möglichkeit, mehrere Marktsegmente und Untersegmente parallel auszuwählen. Aber Vorsicht! Verzetteln Sie sich dabei nicht. In der dritten Stufe nun geht es um das sogenannte „Buying Center“. Es geht um die Definition der Menschen, die die Kaufentscheidung für Ihr Produkt direkt oder indirekt mittragen. All die Menschen, die am Kaufprozess beteiligt sind. Und hier gibt es folgende Unterscheidung: ​ Kunde Beeinflusser Multiplikator und Nutzer Ist Ihnen schon aufgefallen, dass nur der Kunde im Buying Center auch tatsächlich der Kunde ist? Durch die Differenzierung in Kunde, Beeinflusser, Multiplikator und Nutzer wird nochmal deutlich, dass die einen oder anderen vielleicht den Verkaufsprozess beeinflussen, ihn aber nicht final entscheiden. Wenn Sie erfolgreich verkaufen möchten, ist Ihre Zielgruppe daher der eigentliche Kunde. Dieser Kunde sollte der Avatar, der Musterkunde, der Wunschkunde, der Traumkunde, Ihres Service- und Dienstleistungsangebotes werden. Ich empfehle, diesen Avatar tatsächlich zu benennen. Der Avatar kann einen Namen bekommen, der Avatar sollte männlich und weiblich sein und der Avatar kann eine Beschreibung erhalten, was ihn spezifiziert und ausmacht. Vielleicht können Sie sich sogar ein Bild Ihres Avatars auf Ihren Schreibtisch stellen, sodass Sie immer an ihn denken, wenn Sie Ihre Website formulieren, wenn Sie Ihre Flyer texten, wenn Sie eine E-Mail schreiben, wenn Sie ein Angebot erarbeiten und an Ihren Produkten tätig sind. Der Avatar ist die virtuelle Person, der Sie dann jeweils Ihr Produkt verkaufen und die genauso funktioniert, wie Ihre selektierte Zielgruppe. Mit jedem neuen Kundengespräch, mit jeder neuen Erkenntnis, die Sie einsammeln, können Sie Ihren Avatar weiter verfeinern und spezifizieren und treffen immer besser „seinen Nerv“. Viel Spaß dabei, unternehmen Sie was, Ihr Heiko Rössel.

 On August 6, 2015, the first episode of the No BS Marketing Show aired and since then, Dave has recorded over 300 additional episodes that focus on communication, leadership, marketing, and more.In this four-year anniversary episode, Dave discusses the six traits that all of his guests have in common.No BS Marketing Show guests are...1. Humble2. Maximize unplanned opportunities3. Self aware4. Understand the market5. Open to change6. CommunicatorsPlus, he shares what he's learned along the way when recording solo episodes of the show:1. The importance of storytelling2. B2E marketing3. Art & Science of MarketingHere's to four more years of the No BS Marketing Show!

In part one of our two-part B2E marketing podcast series, Dave talked about what B2E marketing isn't.As a quick refresher...B2E marketing isn't about an employee portal or an employee intranet. B2E marketing doesn't mean that you send out an employee newsletter via email. B2E marketing doesn't mean that you hang up a sign in the break room and call it a day. Rather, B2E marketing is about business-to-employee marketing. In this episode, Dave digs a little deeper and provides examples of his experiences to show how B2E marketing can benefit companies in a multitude of industries.Enjoy!

An open line of communication between you and your employees is your greatest opportunity for success and building a strong, long-lasting foundation for your business. That's why at MASSolutions, we've built a business-to-employee program, or B2E marketing for short, to help you effectively communicate with your employees. We've taken our years of experience in B2B and B2C marketing to create an approach that will improve the communication within your company. Listen to this episode of the No BS Marketing Show to get a better understanding of B2E marketing. Enjoy!

Viviana Premazzi is the Founder of Global Mindset Development - GMD Malta.. She is a specialist in education and training in diversity management, intercultural relations, B2E and B2C marketing strategy.

  More sales and homeowner experience -- two side of the same coin? Some key examples: Online booking Options presentation Financing Online estimates “Amazon” style of shopping experience What makes a real mobile app for home services that drives sales and delivers a killer homeowner experience - B2E2C. Many shops just build for the B2E piece; that is, how can I make my techs a bit more efficient in the field and streamline their operations. Well we do that, but we also think about B2E2C. That is, how can they use that mobile app -- spin around that tablet -- to present content to Customers, like options, estimates, financing, pictures/videos, content that helps the techs deliver a better experience, give complete information to the customer, so they can make the best decision for their homes and buying preferences. In other words, this helps the techs sell without having to sell; and let's be honest, not all techs are or want to be salespeople. We have built our product from the ground up to optimize every step of the homeowner lifecycle…. Marketing across the entire customer journey (it's not just about more leads!) And all this makes it easier for your techs to do their jobs … and the job they signed up for (drives tech satisfaction and retention)... and we all know how hard technician hiring is -- technician retention is just as important (it's the other side of that coin). Info Link https://www.servicetitan.com/tersh

  More sales and homeowner experience -- two side of the same coin? Some key examples: Online booking Options presentation Financing Online estimates “Amazon” style of shopping experience What makes a real mobile app for home services that drives sales and delivers a killer homeowner experience - B2E2C. Many shops just build for the B2E piece; that is, how can I make my techs a bit more efficient in the field and streamline their operations. Well we do that, but we also think about B2E2C. That is, how can they use that mobile app -- spin around that tablet -- to present content to Customers, like options, estimates, financing, pictures/videos, content that helps the techs deliver a better experience, give complete information to the customer, so they can make the best decision for their homes and buying preferences. In other words, this helps the techs sell without having to sell; and let’s be honest, not all techs are or want to be salespeople. We have built our product from the ground up to optimize every step of the homeowner lifecycle…. Marketing across the entire customer journey (it’s not just about more leads!) And all this makes it easier for your techs to do their jobs … and the job they signed up for (drives tech satisfaction and retention)... and we all know how hard technician hiring is -- technician retention is just as important (it’s the other side of that coin). Info Link https://www.servicetitan.com/tersh

Gavin Tye is the lead sales at RedEye Apps. We all know the acronyms B2B and B2C but how much do we know about B2E (business to enterprise).  We cover this plus: how to also adapt your sales approach when selling to a large a enterprise the importance of building long term sales relationships why culture is everything for the RedEye sales team how Gavin knows when he has nailed a sale; combining family life with a job that sees him often on the road to build important client relationships   As this is the last podcast for the year I just wanted to quickly thank both Gavin and all of my other guests in 2018 who have opened up and shared their life end Executive Story with us all.  Also I would like to give a little shout out to all of the listeners to all of my podcasts this year and cant wait to start all again next year.

Have you ever feared cold calling? What about door knocking? The guest on this episode Gavin Tye talks us through some of his most challenging times having to cold call and door knock for work. As an introvert we discuss how he has come to overcome his selling fears and what the early days were like when he first begun. Have you been given a promotion before you're ready? Known someone else who has? Gavin reflects on when he was given a promotion before he was ready and the pain that caused him professionally, and personally. A Fascinating story around knowing yourself and what you are ready to take on. We also talk about a different type of selling seldom discussed. Business to Enterprise Selling. You've heard of B2B? Well this is B2E. Listen in for all the ways this is different. Enjoy the episode!

In this episode, you will learn the skills that transfer from working client side to agency side and traits every PR professional should have, from Colleen Knopeck, Associate Consultant at Break The Ice Media. Colleen uses her passion for writing and storytelling as an Associate Consultant at Break The Ice Media. She brings with her demonstrated success in proactive media relations and brand marketing communications for B2B, B2C, and B2E audiences. Colleen holds a Bachelor’s Degree in Communication: Journalism/Media Studies from SUNY Geneseo and a Master’s Degree in Integrated Marketing Communications from St. Bonaventure University. Her enthusiasm, attention to detail, and commitment to exceeding expectations are reflected in her work, and in the results she drives for her clients. What you’ll learn about in this episode: What Colleen does at Break The Ice Media How Colleen uses the experience she brings from the client side What clients want from agencies Key qualities in a PR professional Passion and persuasion and why these traits are important in PR Why a love of organized chaos is beneficial in PR How Colleen ties it all together in an ongoing campaign Resources: Colleen’s blog: breaktheicemedia.com/top-6-traits-that-successful-pr-pros-need Colleen’s blog: breaktheicemedia.com/150-days-and-counting-4-things-ive-learned-by-going-client-to-agency-side

Today's buzz: Mobility. Welcome to the Mobile 2.0 world. Enterprise mobility is moving at triple-Internet speed. Adoption of BYOD and enterprise-wide B2E, B2B and C2B is disrupting traditional computing. Nearly 50% of organizations will invest in mobile apps, devices and mobile device management solutions over the next 12-18 months, but not all have a mobile strategy in place to ensure effective deployments. What will it take for companies to have a fighting chance to achieve mobile success? The experts speak. Benjamin Robbins, Palador: “Going small is not the same thing as going mobile.” Michael O'Farrel, Mobile Institute: “Wearable workforce on the horizon.” Maribel Lopez, Lopez Research: “Mobile is the foundation for contextual engagement.” Carolyn Fitton Coad, SAP: “The connected future is here and mobile is the first screen to innovation.” Join us for Enterprise Mobility for Dummies: You Can Run But You Can't Hide – Part 2.

Today's buzz: Mobility. Welcome to the Mobile 2.0 world. Enterprise mobility is moving at triple-Internet speed. Adoption of BYOD and enterprise-wide B2E, B2B and C2B is disrupting traditional computing. Nearly 50% of organizations will invest in mobile apps, devices and mobile device management solutions over the next 12-18 months, but not all have a mobile strategy in place to ensure effective deployments. What will it take for companies to have a fighting chance to achieve mobile success? The experts speak. Benjamin Robbins, Palador: “Going small is not the same thing as going mobile.” Michael O'Farrel, Mobile Institute: “Wearable workforce on the horizon.” Maribel Lopez, Lopez Research: “Mobile is the foundation for contextual engagement.” Carolyn Fitton Coad, SAP: “The connected future is here and mobile is the first screen to innovation.” Join us for Enterprise Mobility for Dummies: You Can Run But You Can't Hide – Part 2.

Today's buzz: Mobility. Welcome to the Mobile 2.0 world. Enterprise mobility is moving at triple-Internet speed. Adoption of BYOD and enterprise-wide B2E, B2B and C2B is disrupting traditional computing. Your company may soon need a BYOA (Bring Your Own App) policy. Tablets will soon outsell PCs. Arm yourself with knowledge or be left behind. The experts speak. Michael O'Farrell, Mobile Institute: “Companies that know how to harness the power of enterprise mobility will have a tremendous competitive edge in the global mobile economy.” Ben Robbins, Palador: “Mobile in the enterprise: You've got to know why, before you'll see ROI.” Carolyn Fitton Coad, SAP: ““You are not alone. We're all in this together — networked, connected, up in the cloud, flying through wi-fi and the web, carrying it all in our pockets and purses with handheld mobile phones and tablets.” (Enterprise Mobility for Dummies Book - first paragraph) Join us for Enterprise Mobility for Dummies: You can run but you can't hide.

Today's buzz: Mobility. Welcome to the Mobile 2.0 world. Enterprise mobility is moving at triple-Internet speed. Adoption of BYOD and enterprise-wide B2E, B2B and C2B is disrupting traditional computing. Your company may soon need a BYOA (Bring Your Own App) policy. Tablets will soon outsell PCs. Arm yourself with knowledge or be left behind. The experts speak. Michael O'Farrell, Mobile Institute: “Companies that know how to harness the power of enterprise mobility will have a tremendous competitive edge in the global mobile economy.” Ben Robbins, Palador: “Mobile in the enterprise: You've got to know why, before you'll see ROI.” Carolyn Fitton Coad, SAP: ““You are not alone. We're all in this together — networked, connected, up in the cloud, flying through wi-fi and the web, carrying it all in our pockets and purses with handheld mobile phones and tablets.” (Enterprise Mobility for Dummies Book - first paragraph) Join us for Enterprise Mobility for Dummies: You can run but you can't hide.