Podcast appearances and mentions of toby salgado

Jon Dwoskin and Scott Fishman talk with Doren Aldana on the Local Domination Podcast. A lot of people in sales are struggling to close the gap between where they are and where they want to be. What are some of the biggest myths and misconceptions getting in their way?  How do you learn to ask the right questions and transition without awkwardness? Why is a growth mindset so important in this business? On this episode, sales veterans and podcast co- hosts, Jon Dwoskin and Scott Fishman provide insights into winning in sales. Listen now! The more specific and measurable you can be in your plan and how you attack your business, the more you accelerate your growth. – Jon Dwoskin Takeaways: A key to sales and retention is under-promising and over-delivering. Telling is not necessarily selling. The best questions come from what was just said and layering one thought on top of the other, keeping it fluid. If you don't have a growth mindset, you're going to hit the ceiling very quickly.   Local Domination Podcast The Ultimate Guide to Attract Local Clients Fast. Doren Aldana – Local Marketing Expert & Founder of Testimonial EngineFeaturing interviews with local marketing and lead generation experts who will show you exactly how to attract your ideal local client so you can dominate your market. Past guests include Toby Salgado, Bernice Ross, Pat Hiban, Michael Hellickson, Roger Beaudoin, Bruce Irving and many more! Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Shaahin and Toby talk about why Network and Distribution trump other elements in business. Shaahin explains that the more you build up your network, the better off you'll be when it comes to distributing goods or services through those connections later on down the road. ___________________________________________________ Toby Salgado's Links: https://superagentslive.com https://www.facebook.com/superagentslive/ ___________________________________________________ Social Media Links https://www.shaahincheyenne.com/ https://www.facebook.com/S.Cheyene https://twitter.com/shaahincheyene https://www.instagram.com/shaahincheyene Audio Podcast, and More... https://www.shaahincheyenne.com/hack-and-grow-rich-podcast ___________________________________________________ About - Shaahin Cheyene - Hi, my name is Shaahin Cheyene and I help individuals and owners transform average sales into extraordinary income using my predictable sales system that never fails. Whether you have zero online sales, want to start on Amazon, or have products that just need a push, I can show you how to do it. If you're interested in getting more sales with predictability, watch my FREE CASE STUDY Now!  https://freecasestudy.fbasellercourse.com/home-amazon-mastery ___________________________________________________ If you enjoyed what you saw, leave me a comment. If you found the video valuable, give it a like.  If you want to see more - subscribe to the channel!  ___________________________________________________ #amazonexpert  #amazonfba #OnlineBusinessSuccessStory #hackandgrowrich

Shaahin and Toby talk about why Network and Distribution trump other elements in business. Shaahin explains that the more you build up your network, the better off you'll be when it comes to distributing goods or services through those connections later on down the road. ___________________________________________________ Toby Salgado's Links: https://superagentslive.com https://www.facebook.com/superagentslive/ ___________________________________________________ Social Media Links https://www.shaahincheyenne.com/ https://www.facebook.com/S.Cheyene https://twitter.com/shaahincheyene https://www.instagram.com/shaahincheyene Audio Podcast, and More... https://www.shaahincheyenne.com/hack-and-grow-rich-podcast ___________________________________________________ About - Shaahin Cheyene - Hi, my name is Shaahin Cheyene and I help individuals and owners transform average sales into extraordinary income using my predictable sales system that never fails. Whether you have zero online sales, want to start on Amazon, or have products that just need a push, I can show you how to do it. If you're interested in getting more sales with predictability, watch my FREE CASE STUDY Now!  https://freecasestudy.fbasellercourse.com/home-amazon-mastery ___________________________________________________ If you enjoyed what you saw, leave me a comment. If you found the video valuable, give it a like.  If you want to see more - subscribe to the channel!  ___________________________________________________ #amazonexpert  #amazonfba #OnlineBusinessSuccessStory #hackandgrowrich

People get into real estate because they're attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom.    What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?   In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations.  Three Things You'll Learn in This Episode    How to get clear on our ‘why' We may have an idea of what we want to achieve, but are we committed to the reason behind that desire?    How to identify what we're willing to sacrifice in the name of success Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we're prepared to give up?    The importance of investing in ourselves We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don't?   Guest Bio Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process.  To find out more, go to: https://tobysalgado.com/

Get ready to be F.I.R.E.D U.P! Today, we have Toby Salgado, a serial entrepreneur. Podcast host and founder of my radio expert a marketing firm focusing on helping realtors grow their business with radio & television, and all things digital. He started 6 companies in 4 different industries all producing at least 5M in top-line revenue and one doing 80M in top-line revenue. Today he is going to share how podcasting helped him grow his business. So sit back, relax, and enjoy the show! And remember listening and learning are amazing, but if you're not implementing, nothing happens. Do you have a question that you would like me to answer? Just fill out this form: https://docs.google.com/forms/d/e/1FAIpQLSeIi0Skg5OfhHAp-7NPdgkdAhb9ahJyAdicRZ7XL62EPLh8QA/viewform JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>> https://www.kristamashore.com/2dayslive?sl=podcast  

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

You’ve probably heard that “it takes money to make money.” That’s definitely true, but for your business to grow you need to invest that money and leverage results from it in the form of real estate leads – and in today’s interview, we’re going to discuss how to how to effectively invest your money in essential real estate lead generation channels. Your time and effort is a huge part of that investment as well. In the video below, Toby Salgado of Super Agents Live, talks to Daniel Ramsey co-founder and owner of MyOutDesk about cost and quality when it comes to your Real Estate leads. Schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business. https://bit.ly/2QBHxyd Here are some links to important info about MOD

Before we get to the episode I want to share with you some of the thoughts Ive had on this market.  We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.   Last year was impossible to ever get any sort of handle on the market longer than maybe a 3 month view and thats why the people that ran their business---- just kept on chugging along did really well in their and those that tried to time the market lost a bunch of time and money.  Ill give you an example--there are people changed their business model mid year because they thought or were told to begin prepping for short sales and foreclosures but, in reality we saw just the opposite.  We saw a steady and sharp increase of home equity.     I dont want to get lost on historical analysis but, I do want to briefly share my thoughts on the rest of this year.  In terms of real estate I think 2021 is going to be  somewhat of a mirror image.  The fed has indicated that rates will continue to stay super low.  Theres some concern about inflation and that may effect the 10 year treasuries which mortgage rates are actually based. And by May the Biden administration says there will be enough vaccines for everyone in america. So-- People will be back to work and if the eviction and foreclosure moratoriums work everything is back to normal except that homeowners got a giant boost in wealth from their equity.     If this is the path we still find ourselves in a very constricted market with limited supply of available homes.  So if this is the environment we find ourselves in and we believe this environment will be stable through 2021 what should we do?  How do we begin to shape our marketing?  Our messaging?  As we progress and this environment evolves I will continue to not only give you my thoughts but, you will see how my thinking shapes the conversations I have with my guests.   I will share this one tidbit---this last year has caused a fracturing. Large groups are fractioning into smaller and smaller subsets.  We see that in the LGBTQ arena with an ever expanding list of distinctions.  We see a fracturing in a political sense whereby the far right Qanon types are very far from the moderate republican and the AOC far left doesnt really resemble anything like a moderate democrat like an Obama or clinton.   We also see a fracturing in what is a business and who is an entrepreneur.  Is the lyft or uber driver any less of a entrepreneur than a broker owner?  The answer is no and some of the legislation forcing companies like Uber to offer health and dental insurance and 401k’s further blurs what constitutes an entrepreneur. I think we will see far more people entering the workforce as entrepreneurs.  A lot of people will create micro or side hustles and we will finally see an emergence of the “brand of you”.  Of course this will not happen overnight but, we are on a faster track than ever before.   If you follow my logic and can envision the path which I outlined you will see a need to begin cultivating the long tail of branding--your individual brand.   I can stop right here because the sad fact is once I said branding Ive lost half of you.  Branding is one of those terms often means different things to different people.  I am going to shortcut the term and instead say “expertise” for ths particular conversation.   Each one of us has a unique expertise and its your specific expertise that will make a massive difference in an environment like the one we find ourselves.  As we experience of fracturing of identity, of politics and even economics people will naturally begin to look for businesses that cater to their specific brand of thought.  Once you start to look for this level of distinction you will start to see it everywhere.  I could very easily merge this into a different discussion but, for now I am going to stay focused on business and how you can use these trends to your advantage or at the very least you can know these trends so you dont get eaten alive.   Have you identified your unique expertise?  How are you reaching your people?  What platforms will you use?  What messaging will clearly define you and your approach?   I think over the next few weeks and months we will be exploring  this idea a bit further.     I can tell you that my personal brand has benefited tremendously from this podcast.  I have spun off a few businesses the biggest being our radio and television arm.  This podcast has opened up tons of new relationships and business opportunities that I would never have access without it.  I think every single one of you should start your own podcast.  Its cheap and massively effective.  I would be remiss not to tell you that for years we have had an offering just like this----I just never mention it.  If your interested you can go take a look at viralkast.com viralkast with a K.     In the next year there is certainly going to be a continued arms war with the top teams in the country spending more and more money on things like radio and digital specifically facebook.  It is this distinction that things can get a little blurry.   Without getting too deep into this topic let me briefly point out that advertising on something like the radio falls into the category of direct response advertising.  A 60 second radio spot is a lot like an elevator pitch.  I get to tell you who I am.  What I do and why you should care. Direct response ads are designed to attract sellers.    A facebook post or a sponsored post is more akin to a banner ad.  Largely speaking this falls into the branding category.  This is not to say that you can't blend the two if you're good at video but, I’m speaking in generalities.  In general direct response will target sellers and brand or impression marketing will target buyers. The problem with companies that are buying zillow leads or any kind of buyer lead at all is the fact that buyers are everywhere and having 500 buyers working with you doesn't mean anything if you cant find a house to sell them.     In this kind of environment it becomes increasingly critical to begin investing in the brand of you.  Its common knowledge in virtually every market in the nation that if you list your house for sale it will sell.  In some markets you might get 30 offers in one day in others it might take a week or two but, a decent house wont last long.     Now more than ever we need to be crafting our unique value proposition.  We need to find new and creative ways to get our messaging into the hands of an audience that will resonate.  Will you continue to play follow the leader and copy the people that are selling 100 or 200 houses or will you go out and forge a path that is uniquely your own?     More importantly I want to stress the importance of building out a business plan that is sustainable.  This is most easily done by trying to establish some parity between the amount of listing you have and the amount of buyers you have.  Whenever one side gets too heavy you need to rebalance.  If you have a portfolio of stocks and you built it out with 50% of the companies you own being in technology and the other half in retail.  If at the end of the year you see the technology side inflate to 80% of your portfolio value you need to rebalance.  There are some people that will take a look at last years stocks and say “Im killing it in technology and put all their money into this one sector.  Thats great until its not and often one realizes their error too late.  This is very similar to the team that spends all their money on Zillow leads and now find themselves with a bunch of buyers but, exactly zero houses to sell.  That person would have been much better off if they would have attempted to maintain a 50/50 or a 60/40 listing side business.   Everything in life and business is about proper planning.  All too often I see businesses get themselves into trouble and not realize it until its too late and by the time they realize they need to try a different approach are often too deep and cannot see the forest for the trees.   Ok---I meant this to be a simple intro into an interview podcast but, got carried away a little bit.  As this market changes I want to continue to evolve and adapt and im very much considering doing this podcast a little different than in the past.  Im not sure if I can carve out enough time but, I think I would like to put out a daily podcast.  Some of it will be whats on my mind and some of it might be commentary from sources like inman     Just like in the game of life-----you need to try new things and approach it from new angles if you want new,  different and hopefully better results.  If im willing to try --I hope that you will join me in reinventing the way you approach this new and wonderful world that is finally opening up. Talk with you next week.

Before we get to the episode I want to share with you some of the thoughts Ive had on this market.  We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.   Last year was impossible to ever get any sort of handle on the market longer than maybe a 3 month view and thats why the people that ran their business---- just kept on chugging along did really well in their and those that tried to time the market lost a bunch of time and money.  Ill give you an example--there are people changed their business model mid year because they thought or were told to begin prepping for short sales and foreclosures but, in reality we saw just the opposite.  We saw a steady and sharp increase of home equity.     I dont want to get lost on historical analysis but, I do want to briefly share my thoughts on the rest of this year.  In terms of real estate I think 2021 is going to be  somewhat of a mirror image.  The fed has indicated that rates will continue to stay super low.  Theres some concern about inflation and that may effect the 10 year treasuries which mortgage rates are actually based. And by May the Biden administration says there will be enough vaccines for everyone in america. So-- People will be back to work and if the eviction and foreclosure moratoriums work everything is back to normal except that homeowners got a giant boost in wealth from their equity.     If this is the path we still find ourselves in a very constricted market with limited supply of available homes.  So if this is the environment we find ourselves in and we believe this environment will be stable through 2021 what should we do?  How do we begin to shape our marketing?  Our messaging?  As we progress and this environment evolves I will continue to not only give you my thoughts but, you will see how my thinking shapes the conversations I have with my guests.   I will share this one tidbit---this last year has caused a fracturing. Large groups are fractioning into smaller and smaller subsets.  We see that in the LGBTQ arena with an ever expanding list of distinctions.  We see a fracturing in a political sense whereby the far right Qanon types are very far from the moderate republican and the AOC far left doesnt really resemble anything like a moderate democrat like an Obama or clinton.   We also see a fracturing in what is a business and who is an entrepreneur.  Is the lyft or uber driver any less of a entrepreneur than a broker owner?  The answer is no and some of the legislation forcing companies like Uber to offer health and dental insurance and 401k’s further blurs what constitutes an entrepreneur. I think we will see far more people entering the workforce as entrepreneurs.  A lot of people will create micro or side hustles and we will finally see an emergence of the “brand of you”.  Of course this will not happen overnight but, we are on a faster track than ever before.   If you follow my logic and can envision the path which I outlined you will see a need to begin cultivating the long tail of branding--your individual brand.   I can stop right here because the sad fact is once I said branding Ive lost half of you.  Branding is one of those terms often means different things to different people.  I am going to shortcut the term and instead say “expertise” for ths particular conversation.   Each one of us has a unique expertise and its your specific expertise that will make a massive difference in an environment like the one we find ourselves.  As we experience of fracturing of identity, of politics and even economics people will naturally begin to look for businesses that cater to their specific brand of thought.  Once you start to look for this level of distinction you will start to see it everywhere.  I could very easily merge this into a different discussion but, for now I am going to stay focused on business and how you can use these trends to your advantage or at the very least you can know these trends so you dont get eaten alive.   Have you identified your unique expertise?  How are you reaching your people?  What platforms will you use?  What messaging will clearly define you and your approach?   I think over the next few weeks and months we will be exploring  this idea a bit further.     I can tell you that my personal brand has benefited tremendously from this podcast.  I have spun off a few businesses the biggest being our radio and television arm.  This podcast has opened up tons of new relationships and business opportunities that I would never have access without it.  I think every single one of you should start your own podcast.  Its cheap and massively effective.  I would be remiss not to tell you that for years we have had an offering just like this----I just never mention it.  If your interested you can go take a look at viralkast.com viralkast with a K.     In the next year there is certainly going to be a continued arms war with the top teams in the country spending more and more money on things like radio and digital specifically facebook.  It is this distinction that things can get a little blurry.   Without getting too deep into this topic let me briefly point out that advertising on something like the radio falls into the category of direct response advertising.  A 60 second radio spot is a lot like an elevator pitch.  I get to tell you who I am.  What I do and why you should care. Direct response ads are designed to attract sellers.    A facebook post or a sponsored post is more akin to a banner ad.  Largely speaking this falls into the branding category.  This is not to say that you can't blend the two if you're good at video but, I’m speaking in generalities.  In general direct response will target sellers and brand or impression marketing will target buyers. The problem with companies that are buying zillow leads or any kind of buyer lead at all is the fact that buyers are everywhere and having 500 buyers working with you doesn't mean anything if you cant find a house to sell them.     In this kind of environment it becomes increasingly critical to begin investing in the brand of you.  Its common knowledge in virtually every market in the nation that if you list your house for sale it will sell.  In some markets you might get 30 offers in one day in others it might take a week or two but, a decent house wont last long.     Now more than ever we need to be crafting our unique value proposition.  We need to find new and creative ways to get our messaging into the hands of an audience that will resonate.  Will you continue to play follow the leader and copy the people that are selling 100 or 200 houses or will you go out and forge a path that is uniquely your own?     More importantly I want to stress the importance of building out a business plan that is sustainable.  This is most easily done by trying to establish some parity between the amount of listing you have and the amount of buyers you have.  Whenever one side gets too heavy you need to rebalance.  If you have a portfolio of stocks and you built it out with 50% of the companies you own being in technology and the other half in retail.  If at the end of the year you see the technology side inflate to 80% of your portfolio value you need to rebalance.  There are some people that will take a look at last years stocks and say “Im killing it in technology and put all their money into this one sector.  Thats great until its not and often one realizes their error too late.  This is very similar to the team that spends all their money on Zillow leads and now find themselves with a bunch of buyers but, exactly zero houses to sell.  That person would have been much better off if they would have attempted to maintain a 50/50 or a 60/40 listing side business.   Everything in life and business is about proper planning.  All too often I see businesses get themselves into trouble and not realize it until its too late and by the time they realize they need to try a different approach are often too deep and cannot see the forest for the trees.   Ok---I meant this to be a simple intro into an interview podcast but, got carried away a little bit.  As this market changes I want to continue to evolve and adapt and im very much considering doing this podcast a little different than in the past.  Im not sure if I can carve out enough time but, I think I would like to put out a daily podcast.  Some of it will be whats on my mind and some of it might be commentary from sources like inman     Just like in the game of life-----you need to try new things and approach it from new angles if you want new,  different and hopefully better results.  If im willing to try --I hope that you will join me in reinventing the way you approach this new and wonderful world that is finally opening up. Talk with you next week.

Hey everybody--I hope you are doing well wherever you ---- last week I shared a little of what my end of year planning outline looks like.  If you havent heard that episode----that is something that you might want to consider.  Today---I was thinking of covering some of the areas that you should consider adding to your plan right now.  One thing I wanted to cover is something I am watching closely is the eviction moratoriums---right now the eviction moratorium is scheduled to sunset on december 31, 2020 according to the wall street journal in January there are between 2.4 and 5 million households at risk and more in the following months.  While this is a very sad and I wish that no one ever has to be forcefully removed from their home----the fact is there are going to be a lot of rentals hit the market I think this poses an extraordinary opportunity for a lot of people.   In my preparation for how to best position oneself to capture this opportunity I thought it would be most helpful to the audience to talk with you about cutting costs as we move into an uncertain economy and how to best place yourself to capitalize on opportunity as they appear.     When looking at your business planning for the year you really should start off with reviewing your brokerage.  If you are thinking about making a change or just entering the industry.  I want to share with you some things you may want to keep in mind.   First--let me say that if you are considering making a change---right now is the time to do it.  Heres why:     1) You probably have less of a pending transaction "pipeline".   Most buyers and sellers wait until after the holidays. If you make a change, there's less chance any unethical corporate document skimmer will try to screw you out of commissions.   But, hey your broker is most certainly ethical, that's why you chose them to begin with right?  Yeah--most brokers are very ethical but, there are plenty of corporate clowns that will hold money back in the hope that you wont pursue them in small claims court   Too often sales people that are headed out the door are nickeled and dimed others lose client relationships and that adds up to tens of thousands of dollars over and agents career.   If you do have clients under contract---many of those expire during the holidays and if your client happens to cancel while  your in the middle of a broker change well uh--everybody wins --I think.  It will at least make your job change easier.   Choosing a broker is much more than just looking at the office or the splits.  You really should be asking yourself what broker is going to spend the most effort in helping you grow your business.  The fact is most brokers are just big recruiters they are not incented to help you grow. Most brokers will hire  you sight unseen even though, they will tell you that they only accept 1 out of 10 agents.  They hire almost anybody because they are not going to give you anything otherwise known as leads.    I want to credit inman writer missy yost that came up with some of the questions and content I am going to share.   When looking at brokerage you need to decide whether to join a team or build your business on your own.  There are many pros and cons of joining a team and in my mind a lot of people join teams mainly because they are either nervous about their ability to generate leads and they are nervous about setting out on a desolate landscape on their own.  In short--they are nervous about becoming an entrepreneur.   Before you jump ship on your current broker or blindly join a team here are some questions you should consider.       Does your brokerage offer agent support, and if so, to what extent?     The amount of support an agent receives will be one of the most significant differences in brokerages and brands.   Some are geared more toward the self-sufficient agent, while others will do everything for you.     If you want an admin person to enter listings into the MLS, prepare e-blasts, postcards, and other marketing materials, choose a brokerage that provides that type of support. However, you should know that very very few brokers are any good at marketing so if a broker tells you they will send out email blasts, postcards or anything else for you ---ask them to see the last thing they sent out and then ask them to see the response rates.  That will give you some kind of idea of what they are really doing.   If you are like me and are OK doing this yourself, this type of support will not matter.   In general, the more support a brokerage offers, the higher the fees might be for you.   The second question to ask is:   What do you do to retain your agents?   When a brokerage focuses more on recruiting than retention, it's a red flag.   Good brokerages will spend as much time on the retention of good agents as they do on recruiting. The broker should have a clear answer regarding incentive programs geared toward agent retention.   Do you encourage your agents to come into the office to work?   Working from home or at the office is vital to many agents.   If you work better around others than you do in a home office alone, then desk space and a busy office are essential for your success.   Some offices are quiet, while others are full of energy. Pay attention to the vibe, and choose a brokerage that fits your work style best.   Question # 4. What are you doing to incorporate new technology into your real estate brokerage?   Old school brokerages that rely mostly on old school methods such as door-knocking and calling FSBOs and expired listings are fading, while brokerages that encourage video, social media and iBuying tools are becoming more relevant.    Make sure the brokerage you choose embraces new technology.  In this environment its critical that your broker has all the tools for you to run your book of business virtually, that they understand social media and how to use things like facebook ads or google PPC.   It’s OK if it teaches a mix of old- and new-school methods to agents. It’s not OK if it’s ignoring new methods of prospecting.   Does your brokerage encourage teams?   The trend in real estate has been moving more toward teams and less toward the individual agent.   However, brokerages embrace teams differently. Some look at them as a group of agents that share commission and responsibilities based on their separate agreements with the brokerage.      Others allow the team leader to set commission and all other requirements for their team members. In this case, the brokerage pays the team (usually a business entity), and the team pays the team members.   As a new agent, being part of a team gives a sense of belonging, and though commission might be less, you make up for it in volume.    If you are thinking about being part of a team, interview multiple teams before deciding which one to join.   What fees do you charge your agents, and which ones are optional?   Some brokerages have high monthly fees, and others have no fees at all.   Ask about mandatory fees, what they cover, and what fees and offerings are optional.   If you don’t need a desk, you don’t want to pay for one. You’ll want a brokerage that, at minimum, offers a website, lead capture, and customer relationship management (CRM).   What are your commission tiers, and do you have a cap?   Too many agents get wrapped up in their commission split. If you’re not selling, your split doesn’t matter, so choose a brokerage that fits your needs first, and then consider commissions.    Companies that have a cap will give you a 100% commission once you meet your annual cap. Other companies will increase the commission as you meet specific sales levels.   Your commission will not reset at these companies every year, but it might decrease if your annual volume falls below your previous year’s volume.   Do you have franchise fees?   If you choose a brokerage with franchise fees, you will always give a portion of your gross commission toward these fees. The more you make, the more you’ll give.    Franchise fees are usually up to 8% of your gross commission. and that can add up over time.   One thing is very clear pandemic or no the business of selling real estate is changing and they are a lot of very deep pocketed companies that want to disintermediate the agent---there is simply too much money. Tom Ferry once told me that real estate and all its accompanying parts accounts for 20% of the nations GDP.  The takeaway from this is that we must stay ahead of tech focused companies that want to automate most of the home selling and buying process.   You can look at some of the moves zillow has recently made.  You can look at the rise of ibuyers and the tremendous amount of money that has been raised.  You can look at new companies like OJO that just closed a 134Million dollar D round---these guys are buying up small portals like digs and movoto and are rapidly developing AI to ask, answer and deliver an end to end solution through technology.   If you want to thrive in this environment you must develop a fully defensible unique value proposition or you will be soon obsolete.   Right now more than ever we need to make sure that your broker is not doing the same things in the same ways as every other brokerage---it is truly innovate or die on the vine.  I dont know about you but, I dont want to look like that old travel agent that still sits at his desk with picture of hawaii up on the wall hoping that someone will walk in and ask how much a plane ticket is.   I want to be ahead of the game and I hope that you do as well.  I will leave you with this--if you have questions about what broker is best suited to you or you want some help in crafting next years strategy I am here to help. Send me a text--my direct line is 6193010823 or you can send an email to superagentslive@gmail.com  Until then---I hope you are safe and I hope you can still dream big dreams.  I cant wait to hear what you want to achieve.   See you

Hey everybody--I hope you are doing well wherever you ---- last week I shared a little of what my end of year planning outline looks like.  If you havent heard that episode----that is something that you might want to consider.  Today---I was thinking of covering some of the areas that you should consider adding to your plan right now.  One thing I wanted to cover is something I am watching closely is the eviction moratoriums---right now the eviction moratorium is scheduled to sunset on december 31, 2020 according to the wall street journal in January there are between 2.4 and 5 million households at risk and more in the following months.  While this is a very sad and I wish that no one ever has to be forcefully removed from their home----the fact is there are going to be a lot of rentals hit the market I think this poses an extraordinary opportunity for a lot of people.   In my preparation for how to best position oneself to capture this opportunity I thought it would be most helpful to the audience to talk with you about cutting costs as we move into an uncertain economy and how to best place yourself to capitalize on opportunity as they appear.     When looking at your business planning for the year you really should start off with reviewing your brokerage.  If you are thinking about making a change or just entering the industry.  I want to share with you some things you may want to keep in mind.   First--let me say that if you are considering making a change---right now is the time to do it.  Heres why:     1) You probably have less of a pending transaction "pipeline".   Most buyers and sellers wait until after the holidays. If you make a change, there's less chance any unethical corporate document skimmer will try to screw you out of commissions.   But, hey your broker is most certainly ethical, that's why you chose them to begin with right?  Yeah--most brokers are very ethical but, there are plenty of corporate clowns that will hold money back in the hope that you wont pursue them in small claims court   Too often sales people that are headed out the door are nickeled and dimed others lose client relationships and that adds up to tens of thousands of dollars over and agents career.   If you do have clients under contract---many of those expire during the holidays and if your client happens to cancel while  your in the middle of a broker change well uh--everybody wins --I think.  It will at least make your job change easier.   Choosing a broker is much more than just looking at the office or the splits.  You really should be asking yourself what broker is going to spend the most effort in helping you grow your business.  The fact is most brokers are just big recruiters they are not incented to help you grow. Most brokers will hire  you sight unseen even though, they will tell you that they only accept 1 out of 10 agents.  They hire almost anybody because they are not going to give you anything otherwise known as leads.    I want to credit inman writer missy yost that came up with some of the questions and content I am going to share.   When looking at brokerage you need to decide whether to join a team or build your business on your own.  There are many pros and cons of joining a team and in my mind a lot of people join teams mainly because they are either nervous about their ability to generate leads and they are nervous about setting out on a desolate landscape on their own.  In short--they are nervous about becoming an entrepreneur.   Before you jump ship on your current broker or blindly join a team here are some questions you should consider.       Does your brokerage offer agent support, and if so, to what extent?     The amount of support an agent receives will be one of the most significant differences in brokerages and brands.   Some are geared more toward the self-sufficient agent, while others will do everything for you.     If you want an admin person to enter listings into the MLS, prepare e-blasts, postcards, and other marketing materials, choose a brokerage that provides that type of support. However, you should know that very very few brokers are any good at marketing so if a broker tells you they will send out email blasts, postcards or anything else for you ---ask them to see the last thing they sent out and then ask them to see the response rates.  That will give you some kind of idea of what they are really doing.   If you are like me and are OK doing this yourself, this type of support will not matter.   In general, the more support a brokerage offers, the higher the fees might be for you.   The second question to ask is:   What do you do to retain your agents?   When a brokerage focuses more on recruiting than retention, it's a red flag.   Good brokerages will spend as much time on the retention of good agents as they do on recruiting. The broker should have a clear answer regarding incentive programs geared toward agent retention.   Do you encourage your agents to come into the office to work?   Working from home or at the office is vital to many agents.   If you work better around others than you do in a home office alone, then desk space and a busy office are essential for your success.   Some offices are quiet, while others are full of energy. Pay attention to the vibe, and choose a brokerage that fits your work style best.   Question # 4. What are you doing to incorporate new technology into your real estate brokerage?   Old school brokerages that rely mostly on old school methods such as door-knocking and calling FSBOs and expired listings are fading, while brokerages that encourage video, social media and iBuying tools are becoming more relevant.    Make sure the brokerage you choose embraces new technology.  In this environment its critical that your broker has all the tools for you to run your book of business virtually, that they understand social media and how to use things like facebook ads or google PPC.   It’s OK if it teaches a mix of old- and new-school methods to agents. It’s not OK if it’s ignoring new methods of prospecting.   Does your brokerage encourage teams?   The trend in real estate has been moving more toward teams and less toward the individual agent.   However, brokerages embrace teams differently. Some look at them as a group of agents that share commission and responsibilities based on their separate agreements with the brokerage.      Others allow the team leader to set commission and all other requirements for their team members. In this case, the brokerage pays the team (usually a business entity), and the team pays the team members.   As a new agent, being part of a team gives a sense of belonging, and though commission might be less, you make up for it in volume.    If you are thinking about being part of a team, interview multiple teams before deciding which one to join.   What fees do you charge your agents, and which ones are optional?   Some brokerages have high monthly fees, and others have no fees at all.   Ask about mandatory fees, what they cover, and what fees and offerings are optional.   If you don’t need a desk, you don’t want to pay for one. You’ll want a brokerage that, at minimum, offers a website, lead capture, and customer relationship management (CRM).   What are your commission tiers, and do you have a cap?   Too many agents get wrapped up in their commission split. If you’re not selling, your split doesn’t matter, so choose a brokerage that fits your needs first, and then consider commissions.    Companies that have a cap will give you a 100% commission once you meet your annual cap. Other companies will increase the commission as you meet specific sales levels.   Your commission will not reset at these companies every year, but it might decrease if your annual volume falls below your previous year’s volume.   Do you have franchise fees?   If you choose a brokerage with franchise fees, you will always give a portion of your gross commission toward these fees. The more you make, the more you’ll give.    Franchise fees are usually up to 8% of your gross commission. and that can add up over time.   One thing is very clear pandemic or no the business of selling real estate is changing and they are a lot of very deep pocketed companies that want to disintermediate the agent---there is simply too much money. Tom Ferry once told me that real estate and all its accompanying parts accounts for 20% of the nations GDP.  The takeaway from this is that we must stay ahead of tech focused companies that want to automate most of the home selling and buying process.   You can look at some of the moves zillow has recently made.  You can look at the rise of ibuyers and the tremendous amount of money that has been raised.  You can look at new companies like OJO that just closed a 134Million dollar D round---these guys are buying up small portals like digs and movoto and are rapidly developing AI to ask, answer and deliver an end to end solution through technology.   If you want to thrive in this environment you must develop a fully defensible unique value proposition or you will be soon obsolete.   Right now more than ever we need to make sure that your broker is not doing the same things in the same ways as every other brokerage---it is truly innovate or die on the vine.  I dont know about you but, I dont want to look like that old travel agent that still sits at his desk with picture of hawaii up on the wall hoping that someone will walk in and ask how much a plane ticket is.   I want to be ahead of the game and I hope that you do as well.  I will leave you with this--if you have questions about what broker is best suited to you or you want some help in crafting next years strategy I am here to help. Send me a text--my direct line is 6193010823 or you can send an email to superagentslive@gmail.com  Until then---I hope you are safe and I hope you can still dream big dreams.  I cant wait to hear what you want to achieve.   See you

Today we brought our old buddy back, Toby Salgado, host of the super agents live podcast. We were sort of all over the map in the show, but a common theme was just keeping your head in the game and remember that you ultimately have control of your life right now, even though at times […]

After getting a sociology degree, he moves into finance. He then works on a few start-ups and has success. After this he forms his first big company and achieves a multi-million dollar net worth in his 30's. In every opportunity he got involved with, he had very little paralysis by analysis. To learn more about Toby and his journey, visit https://wealthjunkies.com/wj24

Some people Make good decisions quickly; while others have a knack for making great decisions but do it very slowly.     when I am making  a decision about I think through scenario after scenario. Inside my head is a big game of ping pong as  I play out one scenario after another trying to figure out the optimal move. I carefully consider all the pros and cons so I dont make a disastrous and stupid decision.     Careful consideration is easy--------I can buy more time by simply thinking to myself “I need more information”.   Making decisions fast is hard and once you pull the trigger consequences are coming--maybe good--maybe bad---there’s no way to rewind the clock.   Today’s episode is how successful people create goals and action plans with less than complete information.  Listen here superagentslive.com Want to go big next year?  It might be time to consider radio.   Regards-

Some people Make good decisions quickly; while others have a knack for making great decisions but do it very slowly.     when I am making  a decision about I think through scenario after scenario. Inside my head is a big game of ping pong as  I play out one scenario after another trying to figure out the optimal move. I carefully consider all the pros and cons so I dont make a disastrous and stupid decision.     Careful consideration is easy--------I can buy more time by simply thinking to myself “I need more information”.   Making decisions fast is hard and once you pull the trigger consequences are coming--maybe good--maybe bad---there’s no way to rewind the clock.   Today’s episode is how successful people create goals and action plans with less than complete information.  Listen here superagentslive.com Want to go big next year?  It might be time to consider radio.   Regards-

The average lifespan of an agent is about 18 months.  The average agent will sell less than 10 homes next year.  The average agent will constantly be cycling between overload and uncertainty.  I don't want to be average.   I think its safe to say that we all realize the power of taking action in today’s busy, loud world.   A lot of entrepreneurs fail because they took the wrong action. Bruce Lee said [paraphrase] “Im not afraid of the man who practiced 10,000 kicks, I’m afraid of the man that has practiced one kick 10,000 times”.   Most people begin and end their careers trying to do a little bit of everything and never really master that single devastating kick.      In todays episode we talk about the journey to finding the perfect kick    Listen here:

The average lifespan of an agent is about 18 months.  The average agent will sell less than 10 homes next year.  The average agent will constantly be cycling between overload and uncertainty.  I don't want to be average.   I think its safe to say that we all realize the power of taking action in today’s busy, loud world.   A lot of entrepreneurs fail because they took the wrong action. Bruce Lee said [paraphrase] “Im not afraid of the man who practiced 10,000 kicks, I’m afraid of the man that has practiced one kick 10,000 times”.   Most people begin and end their careers trying to do a little bit of everything and never really master that single devastating kick.      In todays episode we talk about the journey to finding the perfect kick    Listen here:

Back when I was kicking off this podcast, I’d been listening to Super Agents Live which is the number 1 rated podcast for agents hosted by Toby Salgado. Then I had a thought… What if I connected with Toby and we interviewed each other for our shows? It would be a win-win and we could share each episode with our respective audiences and help spread the word. I emailed Toby and he said “I’m In” That was back in January of 2016. It was my 33rd episode. Super Agents Live is closing in on 300 episodes and Toby works hard to deliver excellent content each week. Can I suggest you subscribe to his show on iTunes or Sticher or wherever you download your podcasts by searching Super Agents Live or go to SuperAgentsLive.com Toby is also a huge fan of radio adverting and works with hundreds of agents helping them win more listings and make more sales in their local area. It doesn’t matter where you are, Toby knows the game and can probably get you very sweet deal on airtime. He also knows what type of stations work for real estate marketing and what don’t. He’s happy to chat and give you more info, so if you’ve ever wanted to break into radio advertising and stand out from the crowd, this is an excellent opportunity from a proven global authority. Check out MyRadioExpert.com for more info. This episode is pretty much me and Toby talking real estate marketing and what’s working right now. He shares some valuable insights.

Toby Salgado interviews top producing real estate agents and they discuss sales, marketing, lead generation, coaching and their tips and tricks on how to build a bigger business and make more money.

Toby Salgado interviews top producing real estate agents and they discuss sales, marketing, lead generation, coaching and their tips and tricks on how to build a bigger business and make more money.

I get sick of hearing the same thing all the time. Find your value proposition, be different, add value and take more action. That very same person will also tell you to be a master closer, lead generator, social media expert and have 45 hours in each day. Life is not like that—-to succeed in business you need to wear a lot of hats but, you dont need to be the end all be all in every field. At the end of the day all you need to succeed at a high level is one measure of competency and a truckload of grit. Todays guest show us how he has built a team of 40 agents and 3 companies doing 112 transactions at the very young age of 26. Joseph C. McCabe RE/MAX Experts | OWNER 4320 Main Street Philadelphia, PA 19127 Office (267)-520-3711 FAX (267)-520-3727 HOME | FRONT Mortgage CEO 4320 Main Street Philadelphia, PA 19127 NMLS #1611328 Office: (800)-707-8845 Fax:(888)707-2582

Toby Salgado interviews top producing real estate agents and they discuss sales, marketing, lead generation, coaching and their tips and tricks on how to become a super agent.

Toby Salgado interviews top producing real estate agents and they discuss sales, marketing, lead generation, coaching and their tips and tricks on how to become a super agent.

Here is My Follow Up to all the calls and emails I received. If you're building a real estate portfolio, a real estate agent, a loan officer or a business owner this is the key. Stop failing and take more action massive levels of action, have systems in place to work 24 hours a day. There is no Secret Sauce Guys. Its not complicated I promise you the only wrong action is INACTION The Only difference between the people who win and lose is that one person took more steps to arrive at the goal than the other did. Listen to the super agents Live show here. https://player.fm/series/super-agents-live-real-estate-coaching/ep-330-zero-to-112-units-the-first-year-joe-mccabe Episode 330 https://itunes.apple.com/us/podcast/selling-1-real-estate-agent-marketing-leads-coaching/id787334331?mt=2

Todays episode we talk about lead generation in both the online world and offline.  Which is best?  Where can you get the most leads? Where can you find the highest quality and most importantly --how much does it cost? We cover everything from online marketing to email marketing to radio and television ads. www.superagentslive.com www.myradioexpert.com Twitter @superagentslive

Todays episode we talk about lead generation in both the online world and offline.  Which is best?  Where can you get the most leads? Where can you find the highest quality and most importantly --how much does it cost? We cover everything from online marketing to email marketing to radio and television ads. www.superagentslive.com www.myradioexpert.com Twitter @superagentslive

Todays episode I talk about a few things near and dear to my heart.  The first being how to find high quality leads in an over- competitive market and how having a clear brand identity will help you close more deals and create a life that is in alignment with your core beliefs. Hit me on twitter @superagentslive Subscribe to the show here www.superagentslive.com

Todays episode I talk about a few things near and dear to my heart.  The first being how to find high quality leads in an over- competitive market and how having a clear brand identity will help you close more deals and create a life that is in alignment with your core beliefs. Hit me on twitter @superagentslive Subscribe to the show here www.superagentslive.com

Today I am going to share a story about marketing and how I lost $450,000 dollars by not knowing the right questions and how many of us "dont know what we dont know" Go to www.superagentslive.com and subscribe to the show

Today I am going to share a story about marketing and how I lost $450,000 dollars by not knowing the right questions and how many of us "dont know what we dont know" Go to www.superagentslive.com and subscribe to the show

2019 is going to be an incredible year to make lots of money.    Let’s first go back to 2018 and let me ask some questions.  Did you accomplish your goals for the year?  Is your business growing as fast as you wanted?  Are you hitting your milestones or are you spinning your wheels?   2019 is going to be very different than what we saw in 2018.  As we wrap up the year we are already seeing market conditions changing.  In most areas of the country we are seeing slower home appreciation.  We are also seeing increased days on market for listings as sellers slowly adjust to the new “normal”.    We are at a 50 year low with unemployment rates.  The stock market is higher than it’s ever been although; the last 3 trading sessions have been horrendous from both a point drop and volatility levels and the federal reserve has been concerned about inflation and has reacted with 3 rate hikes this year and will most likely raise rates again in their next meeting December 18.   I am definitely NOT predicting the future but, this feels an awful lot like 2007.  Whenever I go into the grocery store and hear the kid bagging my groceries tell me he’s quitting next week to become a realtor----I get a little concerned.    Where is the opportunity in 2019?  I think that people should start looking at expired’s a little bit more in those markets where there are typically no expired listings.  I think that mass media like radio and television will be more powerful as sellers realize the market is changing.  I also think it will be particularly helpful to create an annual marketing plan for this year.  Uncertainty in the markets will create opportunities for those people with long term vision and planning.    P.S.  These are just some thoughts for the day-----I’m thinking that I will do this everyday for the rest of the year.  If you have any questions or comments---send them to me-----I might address them in an upcoming post.  Also—for anyone interested in joining my national team with EXP—send me an email to expcurious@gmail.com   Toby   Subscribe to the podcast    https://itunes.apple.com/us/podcast/super-agents-live-podcast/id787334331   Want to maintain momentum and growth this year?  Here’s how we can help https://www.superagentslive.com/Grow-Your-Business/

2019 is going to be an incredible year to make lots of money.    Let’s first go back to 2018 and let me ask some questions.  Did you accomplish your goals for the year?  Is your business growing as fast as you wanted?  Are you hitting your milestones or are you spinning your wheels?   2019 is going to be very different than what we saw in 2018.  As we wrap up the year we are already seeing market conditions changing.  In most areas of the country we are seeing slower home appreciation.  We are also seeing increased days on market for listings as sellers slowly adjust to the new “normal”.    We are at a 50 year low with unemployment rates.  The stock market is higher than it’s ever been although; the last 3 trading sessions have been horrendous from both a point drop and volatility levels and the federal reserve has been concerned about inflation and has reacted with 3 rate hikes this year and will most likely raise rates again in their next meeting December 18.   I am definitely NOT predicting the future but, this feels an awful lot like 2007.  Whenever I go into the grocery store and hear the kid bagging my groceries tell me he’s quitting next week to become a realtor----I get a little concerned.    Where is the opportunity in 2019?  I think that people should start looking at expired’s a little bit more in those markets where there are typically no expired listings.  I think that mass media like radio and television will be more powerful as sellers realize the market is changing.  I also think it will be particularly helpful to create an annual marketing plan for this year.  Uncertainty in the markets will create opportunities for those people with long term vision and planning.    P.S.  These are just some thoughts for the day-----I’m thinking that I will do this everyday for the rest of the year.  If you have any questions or comments---send them to me-----I might address them in an upcoming post.  Also—for anyone interested in joining my national team with EXP—send me an email to expcurious@gmail.com   Toby   Subscribe to the podcast    https://itunes.apple.com/us/podcast/super-agents-live-podcast/id787334331   Want to maintain momentum and growth this year?  Here’s how we can help https://www.superagentslive.com/Grow-Your-Business/

Before we get to the show-----there are a few things that have been on my mind. Why do some people get rich in real estate and why others just have a job----maybe they are thriving --maybe they are just surviving. There are two things when it comes to real estate that matters and sadly--these two things many times get forgotten or just never spoken about.  The first is this-----business is a game of margins---not about production. Too many times in this industry-----people strive to sell 100 units or to make 1 Million in GCI and at many brokers (Im not going to name names) it is those people that get into the exclusive masterminds--those are the people that get on stage to tell others how they did it.  They wont tell you that they spent 800,000 dollars to make that 1 Million GCI. They will stand on stage and accept the award. Aftwer the ceremony---people will buy them drinks and ask how they did it. I don’t care what your Gross income is---I want to know what your net income is---how much did you put in the bank? Business is a game of margins--not about production.   I see a lot of entrepreneurs get into business and they are working it----- but, after some time---2, 3 or 4 years those entrepreneurs forgot why they are in business in the first place.  When I ask people “why are you an entrepreneur?” Most of the time I hear things like--I want more happiness. I want more security. I want more free time. However, when I look at what they have built or how they have built it---------I rarely see the design in place for happiness, security or more free time. I know a lot of entrepreneurs that are successful on the outside but, miserable on the inside.  They might be “successful” but, they dont own their own time. They are ignoring the “passive income” pillar.  True wealth is owning your time and getting to do what you want to do. I am very soon going to release what I plan on doing for 2019 and it involves building a passive income pipeline and helping others build their own passive income pipeline while they build their regular real estate business.  I am putting together a short list of people that want to be a part of my national team. I am looking for motivated people that want to change the way real estate is done. I have some pretty big ideas around mentorship, training and lead generation.  Send me an email if you would like to be considered. OK---lets get to the show----oh by  the way---I think I might do an expanded email on the income types and how to get leverage so stay on the lookout.  

Before we get to the show-----there are a few things that have been on my mind. Why do some people get rich in real estate and why others just have a job----maybe they are thriving --maybe they are just surviving. There are two things when it comes to real estate that matters and sadly--these two things many times get forgotten or just never spoken about.  The first is this-----business is a game of margins---not about production. Too many times in this industry-----people strive to sell 100 units or to make 1 Million in GCI and at many brokers (Im not going to name names) it is those people that get into the exclusive masterminds--those are the people that get on stage to tell others how they did it.  They wont tell you that they spent 800,000 dollars to make that 1 Million GCI. They will stand on stage and accept the award. Aftwer the ceremony---people will buy them drinks and ask how they did it. I don’t care what your Gross income is---I want to know what your net income is---how much did you put in the bank? Business is a game of margins--not about production.   I see a lot of entrepreneurs get into business and they are working it----- but, after some time---2, 3 or 4 years those entrepreneurs forgot why they are in business in the first place.  When I ask people “why are you an entrepreneur?” Most of the time I hear things like--I want more happiness. I want more security. I want more free time. However, when I look at what they have built or how they have built it---------I rarely see the design in place for happiness, security or more free time. I know a lot of entrepreneurs that are successful on the outside but, miserable on the inside.  They might be “successful” but, they dont own their own time. They are ignoring the “passive income” pillar.  True wealth is owning your time and getting to do what you want to do. I am very soon going to release what I plan on doing for 2019 and it involves building a passive income pipeline and helping others build their own passive income pipeline while they build their regular real estate business.  I am putting together a short list of people that want to be a part of my national team. I am looking for motivated people that want to change the way real estate is done. I have some pretty big ideas around mentorship, training and lead generation.  Send me an email if you would like to be considered. OK---lets get to the show----oh by  the way---I think I might do an expanded email on the income types and how to get leverage so stay on the lookout.  

  One thing we all struggle with is how do we get the most out of our day—in business and in life we are constantly seeking the low hanging fruit.  What is the thing that will give us the most bang for our buck?  How can I best use our time---a quote that I often requote is this----money is a renewable resource---time is not.  That quote can have massive impact not only on our businesses but, our personal life.  We work hard so that our family—our significant others and kids can have a better life but, often we work---make money and often prioritize family below our business successes.  Its sad but, true and I am guilty of this same thing. This summer I took some time off from the world----I didn’t check my email---I didn’t take many calls----I checked out---I did yoga and meditated.  I lost some clients---my wife got mad at me but, I think I earned a new perspective on living and operating my business.  Below are some of the ideas. First------Man lives by time. Inventing the future has been his favorite game of escape. We think that changes in ourselves can come about in time, that order in ourselves can be built up little by little, added to day by day. But time doesn’t bring order or peace, so we must stop thinking in terms of gradualness. This means that there is no tomorrow for us to be peaceful in. We have to be orderly on the instant. We have to be present---in the moment; not looking forward to what we want or looking backward and either reveling in our successes or beating ourselves up about what we did wrong.  A friend of mine once told me that to be present with a friend is a gift------a present and a gift are the same thing---that stuck with me. It is only when we are present that the mind is free because it is no longer desiring anything; it is no longer seeking; it is no longer pursuing a goal, an ideal—which are all the projections of a conditioned mind. And if you ever come to that understanding, in which there can be no self-deception, then you will find that there is a possibility of the coming into being of that extraordinary thing called creativity. II. Inventing the future is another way of saying “setting goals.” Success, especially in the West, then it becomes about achieving those goals. We accumulate accomplishments and call it success. Success means something very different to me, and I think being a great father will be about effectively communicating this different definition of success to my kids. Success is about building a set of daily practices, it is about growth without goals.  Continuous, habitual practice(s) trumps achievement-based success.  This is why I often say that the guy or girl that has hustle will always do better than the person with talent.  I think “accomplishments” are traps. Accomplishments, by their very definition, exist only in the past or future—which are not even real things. Pride is the worst of the seven sins and it is closely related to past and future accomplishments.  I personally, am full of pride –I am full of ego and I am working hard on getting rid of some of those traits that have served me so well in the past but, may not serve me well in the future. III. Most of the things we do and believe result from stories that we tell ourselves. The modern secular world looks down on religious traditions for their faith in unempirical stories, but we tell ourselves stories in the same way. “Most millionaires sincerely believe in the existence of money and limited liability companies.” To be fair, many of these stories have indeed led to human security and luxury—a better world. Some stories, though, are silly and destructive. The story that we are told in America is that achievement—money, power, awards—equals success. I had this idea deeply imbued at a young age. We are desire-fulfilling machines: the mind literally IS desire. My desires–and therefore my actions–were shaped by these stories, like the story of achievement. Now I try to ask, what stories are we telling ourselves that are bullshit? I wanted to write a book. Rather, I wanted to have written a book because I could carve a notch on my achievement belt.. How ridiculous! It felt good—not great—for a day. Now I just want to explore. That may mean blog posts, research papers, new investing strategies, letters, podcasts, long periods of nothing, or maybe climbing Eiger---that’s for sure on my list. But,--who knows? Exploration is continuous, there is no end    point. Focusing on exploration is very rewarding all the time. It may produce things that look like end points, like achievements, but those things are just byproducts. The same idea applies to investing. The continuous goal, in my case, is a portfolio that has distinct advantages versus the market along dimensions like value, momentum, capital allocation, etc. There are no price targets, no return targets, no staking my results on a given outcome for a given company.  A goalless process like this is incredibly hard to maintain in an industry which has convinced itself (I despise this particular “story” we’ve told ourselves) that the passage of three months requires that we get together and retrofit a narrative to explain what was likely pure noise. But hard as it is to maintain, I believe that a continuous process, informed by deep research, is the only way to beat Vanguard. IV. Jeff Bezos is an incredible figure. He is known for his focus on the long term. He has even funded a clock in West Texas which ticks once per year and is built to last 10,000 years—an ode to thinking long-term. But I now realize that the key isn’t thinking long-term, which implies long-term goals. Long-term thinking is really just goalless thinking. Long term “success” probably just comes from an emphasis on process and mindset in the present. Long term thinking is also made possible by denying its opposite: short-term thinking. Responding to a question about the “failure” of the Amazon smartphone, Bezos said “if you think that’s a failure, we’re working on much bigger failures right now.” A myopic leader wouldn’t say that. My guess is that Amazon’s success is a byproduct, a side-effect of a process driven, flexible, in-the-moment way of being. In the famous 1997 letter to shareholders, which lays out Amazon’s philosophy, Bezos says that their process is simple: a “relentless focus on customers.” This is not a goal to be strived for, worked towards, achieved, and then passed. This is a way of operating, constantly—every day, with every decision. V. There is an app called “Way of Life” which helps put this idea of “continuous goals” into practice. It’s just a daily checklist of things you want to do. As you check things off day after day, you create a long chain of green that you won’t want to break. It’s very effective. Here are the key ones on my list. No complaining 100 push ups Run No sugar Write 500 words Read Don’t eat until noon (intermittent fasting) Floss Spend time in the woods (running or hiking) Family Time Level Up The last one—level up—is my favorite. To be able to put a check mark next to “level up,” I have to do something that day which is new or better than what I have done before. I recorded an interview with a really interesting author and investor the other day.  Level up. I sent my wife flowers and a note. Level up. This simple reminder has proved invaluable. These things are their own reward. I did not back into these things from some other goal. They are continuous goals themselves. They make daily life wonderful, and I bet they will continue to lead to things that look like achievements from the outside. Maybe Scott Adams said it best: To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. That feeling wears on you. In time, it becomes heavy and uncomfortable. It might even drive you out of the game… If you achieve your goal, you celebrate and feel terrific, but only until you realize you just lost the thing that gave you purpose and direction. Your options are to feel empty and useless, perhaps enjoying the spoils of your success until they bore you, or set new goals and reenter the cycle of permanent presuccess failure.   Goals sneak their way into my brain. I try, but sometimes fail, to snuff them out. I am working on it. There is always that stupid interview question: where do you see yourself in five years. Instead, we should ask, what things do you think are important to do every day? What is your morning routine?  That’s something I am going to start including in every interview. VI. I am incredibly happy in the woods. I love trees that grow sideways out of rocks and hills. They start small and survive because of some available sunshine. They grow whatever direction they must to reach more light. Their slow growth allows them to ultimately reach a form that looks tenuous or even impossible, but they are firmly rooted. I like to imagine the early days, the tree’s roots tinkering in the soil, quickly abandoning failed paths, building deep systems along better paths. These bizarre and beautiful trees end up this way because of a simple process. They operate according to a continuous goal, from the bottom up. It is in these woods that I’ve begun to teach my son and daughter this lesson: explore for the sake of exploration, without expectation. Discover essence in your surroundings and in yourself, free from external conditioning (stories) and expectations. Build from the inside out and bottom up. Great habits and practices make a great and successful life. Cultivate those and the rest will take care of itself.

  One thing we all struggle with is how do we get the most out of our day—in business and in life we are constantly seeking the low hanging fruit.  What is the thing that will give us the most bang for our buck?  How can I best use our time---a quote that I often requote is this----money is a renewable resource---time is not.  That quote can have massive impact not only on our businesses but, our personal life.  We work hard so that our family—our significant others and kids can have a better life but, often we work---make money and often prioritize family below our business successes.  Its sad but, true and I am guilty of this same thing. This summer I took some time off from the world----I didn’t check my email---I didn’t take many calls----I checked out---I did yoga and meditated.  I lost some clients---my wife got mad at me but, I think I earned a new perspective on living and operating my business.  Below are some of the ideas. First------Man lives by time. Inventing the future has been his favorite game of escape. We think that changes in ourselves can come about in time, that order in ourselves can be built up little by little, added to day by day. But time doesn’t bring order or peace, so we must stop thinking in terms of gradualness. This means that there is no tomorrow for us to be peaceful in. We have to be orderly on the instant. We have to be present---in the moment; not looking forward to what we want or looking backward and either reveling in our successes or beating ourselves up about what we did wrong.  A friend of mine once told me that to be present with a friend is a gift------a present and a gift are the same thing---that stuck with me. It is only when we are present that the mind is free because it is no longer desiring anything; it is no longer seeking; it is no longer pursuing a goal, an ideal—which are all the projections of a conditioned mind. And if you ever come to that understanding, in which there can be no self-deception, then you will find that there is a possibility of the coming into being of that extraordinary thing called creativity. II. Inventing the future is another way of saying “setting goals.” Success, especially in the West, then it becomes about achieving those goals. We accumulate accomplishments and call it success. Success means something very different to me, and I think being a great father will be about effectively communicating this different definition of success to my kids. Success is about building a set of daily practices, it is about growth without goals.  Continuous, habitual practice(s) trumps achievement-based success.  This is why I often say that the guy or girl that has hustle will always do better than the person with talent.  I think “accomplishments” are traps. Accomplishments, by their very definition, exist only in the past or future—which are not even real things. Pride is the worst of the seven sins and it is closely related to past and future accomplishments.  I personally, am full of pride –I am full of ego and I am working hard on getting rid of some of those traits that have served me so well in the past but, may not serve me well in the future. III. Most of the things we do and believe result from stories that we tell ourselves. The modern secular world looks down on religious traditions for their faith in unempirical stories, but we tell ourselves stories in the same way. “Most millionaires sincerely believe in the existence of money and limited liability companies.” To be fair, many of these stories have indeed led to human security and luxury—a better world. Some stories, though, are silly and destructive. The story that we are told in America is that achievement—money, power, awards—equals success. I had this idea deeply imbued at a young age. We are desire-fulfilling machines: the mind literally IS desire. My desires–and therefore my actions–were shaped by these stories, like the story of achievement. Now I try to ask, what stories are we telling ourselves that are bullshit? I wanted to write a book. Rather, I wanted to have written a book because I could carve a notch on my achievement belt.. How ridiculous! It felt good—not great—for a day. Now I just want to explore. That may mean blog posts, research papers, new investing strategies, letters, podcasts, long periods of nothing, or maybe climbing Eiger---that’s for sure on my list. But,--who knows? Exploration is continuous, there is no end    point. Focusing on exploration is very rewarding all the time. It may produce things that look like end points, like achievements, but those things are just byproducts. The same idea applies to investing. The continuous goal, in my case, is a portfolio that has distinct advantages versus the market along dimensions like value, momentum, capital allocation, etc. There are no price targets, no return targets, no staking my results on a given outcome for a given company.  A goalless process like this is incredibly hard to maintain in an industry which has convinced itself (I despise this particular “story” we’ve told ourselves) that the passage of three months requires that we get together and retrofit a narrative to explain what was likely pure noise. But hard as it is to maintain, I believe that a continuous process, informed by deep research, is the only way to beat Vanguard. IV. Jeff Bezos is an incredible figure. He is known for his focus on the long term. He has even funded a clock in West Texas which ticks once per year and is built to last 10,000 years—an ode to thinking long-term. But I now realize that the key isn’t thinking long-term, which implies long-term goals. Long-term thinking is really just goalless thinking. Long term “success” probably just comes from an emphasis on process and mindset in the present. Long term thinking is also made possible by denying its opposite: short-term thinking. Responding to a question about the “failure” of the Amazon smartphone, Bezos said “if you think that’s a failure, we’re working on much bigger failures right now.” A myopic leader wouldn’t say that. My guess is that Amazon’s success is a byproduct, a side-effect of a process driven, flexible, in-the-moment way of being. In the famous 1997 letter to shareholders, which lays out Amazon’s philosophy, Bezos says that their process is simple: a “relentless focus on customers.” This is not a goal to be strived for, worked towards, achieved, and then passed. This is a way of operating, constantly—every day, with every decision. V. There is an app called “Way of Life” which helps put this idea of “continuous goals” into practice. It’s just a daily checklist of things you want to do. As you check things off day after day, you create a long chain of green that you won’t want to break. It’s very effective. Here are the key ones on my list. No complaining 100 push ups Run No sugar Write 500 words Read Don’t eat until noon (intermittent fasting) Floss Spend time in the woods (running or hiking) Family Time Level Up The last one—level up—is my favorite. To be able to put a check mark next to “level up,” I have to do something that day which is new or better than what I have done before. I recorded an interview with a really interesting author and investor the other day.  Level up. I sent my wife flowers and a note. Level up. This simple reminder has proved invaluable. These things are their own reward. I did not back into these things from some other goal. They are continuous goals themselves. They make daily life wonderful, and I bet they will continue to lead to things that look like achievements from the outside. Maybe Scott Adams said it best: To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. That feeling wears on you. In time, it becomes heavy and uncomfortable. It might even drive you out of the game… If you achieve your goal, you celebrate and feel terrific, but only until you realize you just lost the thing that gave you purpose and direction. Your options are to feel empty and useless, perhaps enjoying the spoils of your success until they bore you, or set new goals and reenter the cycle of permanent presuccess failure.   Goals sneak their way into my brain. I try, but sometimes fail, to snuff them out. I am working on it. There is always that stupid interview question: where do you see yourself in five years. Instead, we should ask, what things do you think are important to do every day? What is your morning routine?  That’s something I am going to start including in every interview. VI. I am incredibly happy in the woods. I love trees that grow sideways out of rocks and hills. They start small and survive because of some available sunshine. They grow whatever direction they must to reach more light. Their slow growth allows them to ultimately reach a form that looks tenuous or even impossible, but they are firmly rooted. I like to imagine the early days, the tree’s roots tinkering in the soil, quickly abandoning failed paths, building deep systems along better paths. These bizarre and beautiful trees end up this way because of a simple process. They operate according to a continuous goal, from the bottom up. It is in these woods that I’ve begun to teach my son and daughter this lesson: explore for the sake of exploration, without expectation. Discover essence in your surroundings and in yourself, free from external conditioning (stories) and expectations. Build from the inside out and bottom up. Great habits and practices make a great and successful life. Cultivate those and the rest will take care of itself.

Todays episode I go over some of the things I feel you should be implementing for 2018.  What worked in a buyers market in 2016 does not work in a sellers market as we move into 2018.  Most people haven't yet figured out how to navigate these quickly changing waters------I did a quick brain dump on what I am thinking these days.   Join the conversation @superagentslive   Get more listings with radio www.myradioexpert.com Get some personlized help www.schoolofprofit.com Mine your database www.copyandsend.com

Todays episode I go over some of the things I feel you should be implementing for 2018.  What worked in a buyers market in 2016 does not work in a sellers market as we move into 2018.  Most people haven't yet figured out how to navigate these quickly changing waters------I did a quick brain dump on what I am thinking these days.   Join the conversation @superagentslive   Get more listings with radio www.myradioexpert.com Get some personlized help www.schoolofprofit.com Mine your database www.copyandsend.com

Looking for unique, innovative tactics to attract local clients and grow your business? In this special episode, we’ve collected the key highlights from previous episodes. Featuring local marketing experts, coaches, trainers and fellow business owners just like you, you’ll come away with actionable ideas you can put into your business NOW! Winners take imperfect action, while losers are still polishing their perfect plans. -Doren Aldana Takeaways Discover the local marketing mistake you’re making How to turn videos into local leads SEO and local media platforms for your business This special highlight episodes features the best segments from leading coaches and trainers like Toby Salgado, Patrick Lilly, Bruce Irving and Kathleen Black, as well as local marketing experts Gene Volpe, Jean Hanson and Brett Farr. Grab a notepad and pen, each segment is full of strategies and tactics you can start using to get local clients fast!

THE MAIN DIFFERENCE BETWEEN THE MOST SUCCESSFUL PEOPLE ON THE PLANET AND THE OTHERS IS MINDSET "Your net worth is determined by your network." Toby Salgado The theme that you will see with the most successful agents is that they start out from the beginning with a mindset to build a business. We must invest everything in ourselves and our business. STEPS TO BEING SUCCESSFUL • FIND A MENTOR   • SURROUND YOURSELF WITH SUCCESSFUL PEOPLE • BUILD A FUNNEL   • OWN YOUR OWN PLATFORM • YOU MUST BELIEVE IN YOURSELF • INVEST IN YOUR BUSINESS About Toby Salgado: I got an early start. My first "business" was at age 9. I saw an magazine advertisement selling toilet bowl cleaners wholesale. The ad said that the cleaners had a "double your money back guarantee". At first I thought of buying them and returning them for double my money but, after learning from my parents I couldn't do that I still wanted to see if I could make any money from this "opportunity". I had about $300 dollars and I borrowed another $500 from my parents.
I invested all of my lawn mowing money and my $500 dollar loan into toilet bowl cleaners. I went door to door and sold them all in a few months. For more information about our guests or our services, visit http://davidihill.com  

We have with our special guest Toby Salgado who is the host of the very popular in the industry of the SuperAgentLive Podcast. We going to be talking all things real estate with our guest so it should be a great show!

What are top real estate agents doing to dominate their local area with radio advertising? How do you create and deploy content to reach your target audience? ? On this episode, serial entrepreneur and radio advertising expert Toby Salgado talks about building an attraction business and leveraging content through radio advertising or podcasting. Before anyone transacts or buys - the process of getting them there is indoctrination, engagement, ascension and segmentation. - Toby Salgado Takeaways Track everything. If you don’t measure it, you won’t be able to manage it. Facebook advertising and radio advertising are favorites because they allow you to target a demographic, in a way direct mail can’t. Don’t mix funnels in radio advertising. If your radio ad is for an offline piece, don’t make your call-to-action an online one. On this episode we discussed: What top agents are doing to dominate their local areas in relation to radio Identifying your ideal client through demographics and psychographics How to deploy capital for your marketing Demographic targeting with Facebook ads and radio ads Building an attraction business vs. a chase business Indoctrination, engagement, ascension and segmentation How to be determine your radio ad placement The first step to local market domination is “start with who.” Who is your ideal client, what are their interests, where do they congregate and what keeps them up at night? Empowered with this information, you can tailor a specific message and channel it to the right place. If you get that market, message and medium match right, you’re on your way to succeeding with the indoctrination, engagement, ascension and segmentation. Guest Bio Toby Salgado is a serial entrepreneur, author and mentor. He mentored hundreds of high-performance entrepreneurs and over achievers through private programs or one-on-one mentoring and helps business owners optimize their results. He is also the founder and host of a podcast called Super Agents Live. Go to superagentslive.com for more information.

Toby is a serial entrepreneur that has founded 6 different companies in 4 different industries. 2 of those companies kicked off high 7 figure revenue, 2 failed and 1 kicked off high 8 figures in volume. He is the host of the podcast Super Agents Live where he interviews top producing real estate agents and is using that platform to build a radio advertising agency. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Toby is a serial entrepreneur that has founded 6 different companies in 4 different industries. 2 of those companies kicked off high 7 figure revenue, 2 failed and 1 kicked off high 8 figures in volume. He is the host of the podcast Super Agents Live where he interviews top producing real estate agents and is using that platform to build a radio advertising agency. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

We talk to Toby Salgado, the founder and host of Super Agents Live, about why podcasting is a a smart marketing tactic for real estate agents. It's all about relationship building with the right people and providing engaging content. You'll learn: 1) Why you need to own your own platform, including a podcast.  2) That your email list is your business. 3) Why podcasts are great content to send to your email list. 4) What to talk about on your podcast, and with whom. 5) How to pick your ideal audience and deliver content for them. 6) How to get started. 7) How to develop a content calendar.   Links mentioned: Viralkast Swipes Headspace

Today's episode of the AIPIS Show features Toby Salgado of Super Agents Live as the guest. With a wealth of knowledge thanks to countless interviews with industry experts in the real estate marketing fields, he's more than equipped to  talk to Jason Hartman about getting the right team size for your budget, how to make the most of leads and why knowing yourself is the first and most important step to success.   Key Takeaways 02.14 – Our perception of a ‘team' is changing. Now it's more like a whole staff! 03.30 – Has the real estate business really matured that much? What's your stance? 05.54 – Know the different types of leads and know what works for your company. 10.28 – Your entire marketing strategy is about getting the message across different audiences.  13.24 – Keeping an updated database is crucial to ensuring interested parties are well-informed. 15.47 – Have you noticed a gender gap in the real estate marketing business? 18.10 – You can't go into this blindly. Know what your strengths are and work out what's best for you. 20.33 – Check out Toby Salgado's show on iTunes or Stitcher Radio, or head to the website: www.SuperAgentsLive.com. Twitter: @SuperAgentsLive 21.35 – Everything nowadays is a contact sport. Go out, make contacts, and send them your content.