Business Jesus and Sweet Tea: Heather Heuman chats w/ Michael Stelzner, Nicole Walters & more on Social Media Marketing

In today's episode I'm sharing with you the top tools and resources I have used during the last 6 years where I have made 6-figures as a business owner.  You can find the links to all of these resources in the shownotes on the website : www.sweetteasocialmarketing.com/episode344/

Social Media Marketing World is an incredibly unique experience.  When creating an event, it's important to make it memorable for the attendees. In today's episode, I'm joined by Phil Mershon, Director of Experience for Social Media and Social Media Marketing World as he shares some top things to make an event an unforgettable experience.

Life is full of opportunities for us to become hurt and offended.  And sometimes those hurts and offenses stay with us and begin to change how we see life and make decisions.  In today's episode, I'm joined by Athena Dean Holtz as she shares her story of how hurt and offense became a driver in her business decision making.  If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.  

In today's podcast episode, I'm sharing with you 6 things to consider and think about if you are shifting your business offerings.  With the amount of content and information that is daily consumed on social media, it is not safe to assume that all of your followers will simply know what's going on with your business after 1 post.  So let's chat about 6 ways you can use social media to get traction with the right leads for your new business offerings in today's episode.

60 books. Can you imagine writing 60 books? Today's podcast guest as done just that! I am excited for all the authors tuning in today (whether you're an aspiring author or this is your 2nd, 10th or beyond book) to hear the wisdom from Pam as she shares some of her best tips and lessons she's learned over the course of 30 years of authoring books. Pam Farrel is an international speaker, author or co-author of 60 books including bestselling Men Are Like Waffles, Women Are Like Spaghetti. The Farrel Co-Direct Love-Wise ministry. They are the parents of 3 grown sons, and enjoy time with them and their 3 daughters in laws, and 7 grandkids. The Farrels make their home on a live-aboard boat docked in Southern California www.Love-Wise.com If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.

Have you wondered what the Social Media Marketing World experience is like? Tune in to today's episode where I share takeaways from 8 people I met at SMMW this year, including Phil Mershon SMMW's Director of Experience. AND tune in to hear how you can attend next year's conference for FREE!

Hiring someone new to join your team can be exciting and also intimidating.  What if the person ends up not being a good fit?  In today's episode, I'm joined by Teri Clanton, an Online Business Manager and Director Operations, as she shares 5 pitfalls a business owner can avoid when hiring someone for their team. 

In today's episode, I'm sharing 6 strategies (+ 1 bonus tip) for how you can supercharge your social media marketing efforts to have a stellar 2024. We'll chat things like branding photos, engaging in trending conversations and website links.

In today's episode I'm joined by Angela Nash who is well versed and has seen great success in using social media across different markets. From a branding house, real estate to running for school board, Angela has learned to leverage the power of social media. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode. Meet Angela  Angela Nash is a dynamic force in Columbia, South Carolina, embodying the roles of Realtor, podcaster, creative strategist, speaker, and elected member of the Richland Two School Board. With a mantra of dreaming big and defying the impossible, Angela has continually proven that boundaries are meant to be crossed and expectations exceeded. From shaking up Columbia's fashion scene as a teenager to captivating audiences with lead performances at the Koger Center, her journey is one of relentless creativity and ambition. Leading her own creative agency, Angela has transformed numerous businesses and non-profits. Her spirited approach has also propelled her to build an award-winning real estate business and secure a cherished role as an elected official, tirelessly serving the community that fuels her passion. Through each endeavor, Angela's zest for life and commitment to making a significant impact shine brilliantly.   Need help with social media strategy and management? Reach out to our team!

Recently I was at a conference and met several people that were pleasantly surprised to find that I am the exact same person offline as I am online. I believe this is in part due to my transparency and openness around my faith and beliefs. In today's episode I want to talk about how you, as a business owner, can intentionally incoprorate your faith as a narrative woven into your social media marketing. 

Do you know the difference between profit and revenue? Oftentimes we hear about revenue, but profit is just as important! In today's episode I'm joined by Robert & Kaylee Fukui as they share about profit in business, asking the question 'how hard do you want to work' and 3 common mistakes entrepreneurs make when it comes to pricing. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.

If you're a non-profit wondering how you can have success using social media marketing, this episode is for you. Let's chat about 6 ways you can use social media to share your values, inform and increase loyalty with current stakeholders and supporters and also seek out followers. 

Today's episode is all about teams and how you can take your business and team to the next level. I'm joined by Toi Sweeney as she shares :  The biggest mistake business owners make when it comes to their team Strategies you can apply to ensure your team is operating at it's best How to get team members to take greater responsibility over what they do How to 'reward' employees for going above and beyond in their work

I have great expectation that the Lord is going to move this year. In my life and in my business. And - I believe He will do the same in yours.  So where are you putting your focus so that you can partner with what He desires to do? Looking for community with fellow Christian entrepreneurs and business owners? Head on over and join my free Facebook group : www.sweetteasocialmarketing.com/freegroup/

Every Tuesday for the last 6 years we have shown up with a new podcast episode for you. I love hosting and creating new episodes, however, I felt that it was time to take a step back and take a break over the holidays.  Tune in to this week's podcast episode - and the final one for 2023 for a quick update from me!

One thing I love about God is that He can and will use anyone.  All you have to be is willing.  And that's the story of Misty Phillip who joins me on today's podcast episode as she shares her story of how God took her from being a stay-at-home mom to founder of Spark Media, who's mission is to equip Christian podcasters to launch, grow and monetize while sharing the Gospel and messages of hope.

In today's podcast episode I want to share with you some encouragement.  It can be easy to get discouraged as we find ourselves in the thick of trying to grow our business, maybe having to do things we're not the best at until we can hire someone, etc.  And sometimes, we can start to feel that no one actually takes our business and what we do seriously.  In today's episode I want to ask you two questions :  How long have you felt that way? Do YOU take your small business seriously?

In today's podcast episode, I'm joined by Heidi Gollub as she shares with us how to use LinkedIn the right way.  She shares with us 2 success stories, good strategies for using LinkedIn the right way and also somethings not to do. Meet Heidi :  Heidi Gollub is a big believer in opening all the doors and saying yes to new adventures. In the past decade, she's been a stay-at-home mom, business owner, travel writer, social media director, chief marketing officer, MBA student, and editor at U.S. News, Forbes Advisor, and USA TODAY Blueprint.  

We're all familiar with the social media algorithms. What we engage with we get more of - and that includes the posts where we give angry face reaction or make disapproving comments on.  When we comment and engage in that way, we will also get more of that type of content in our feed. And honestly, is that the kind of content we want to be seeing and filling our minds and hearts with? I'm not at all suggesting that everything we fill our feeds with needs to be rainbows and sunshine, however, it's important to be discerning of what we allow into our lives through social media.  Let's chat more in today's episode. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode. We would love for you to leave a 5-star review for our podcast on whatever app you listen on! Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!

If you're not familiar with Andy Stanley, he is the pastor of North Point Community Church just outside of Atlanta, GA. He is well known for his books and messages on leadership and influence. If you want to learn more about him, you can do so on his website. At the end of September, him and his church hosted a conference for the parents of LGBTQIA+ teens and their ministry leaders. Here's an excerpt from the webpage :  "YOU'RE INVITED to the Unconditional Conference. This two-day premier event is for parents of LGBTQ+ children and for ministry leaders looking to discover ways to support parents and LGBTQ+ children in their churches. You will be equipped, refreshed, and inspired as you hear from leading communicators on topics that speak to your heart, soul, and mind. We deeply desire this time will bring about healing and restoration. No matter what theological stance you hold, we invite you to listen, reflect, and learn as we approach this topic from the quieter middle space." I think as Christian leaders and those of us who are leading with a Christian worldview, this is something we need to be talking about. Tune in to today's episode to hear my take on the matter.

I'm quite certain at this point that fyou've heard the words AI or ChatGPT. AI seems to be what everyone is talking about. Have you had a chance to use it yet? In today's episode I'm joined by Dustin Stout, creator of Magai, a different AI interface that is powerful, intuitive and robust.  Dustin shares with us some of the unique features of Magai and how as business owners and creatives, we can be using the power of AI to build up and compliment what we're already doing and give us the ability to avoid burnout.   

In today's episode I'm joined by Sophia Todd, the 2023 Miss Kentucky's Teen America. Sophia shares with us how she uses social media to share her journey as Miss Kentucky Teen and to advocate for the organization ArtSpoken. Tune in to today's episode to hear from a unique perspective on how you can leverage social media to share your message and have impact. Get your copy of my book, 'The Golden Rules of Social Media Marketing' here : https://www.sweetteasocialmarketing.com/thegoldenrules

With the rise of social media, creating an online Christian community is now more accessible than ever before. In this episode, I discuss strategies, tips, and best practices for using social media to connect with like-minded individuals, cultivate meaningful relationships, and support one another in faith. Invite Heather to be a speaker at your next event : www.sweetteasocialmarketing.com/contact/

In today's episode I'm joined by Jessica Dante, owner of Love and London, a very local brand with a global audience as they reach those looking to travel to London. Jessica shares with us how she uses YouTube to grow her audience and get them on her email list. Join us on today's episode as we discuss why Youtube and how you can optimize your description, title and thumbnail for your videos. 

In today's episode I'm joined with Katie Hornor as she shares with us about the Flamingo Advantage.  What is the flamingo advantage you might ask? God spoke to Katie about being true to who He uniquely made her to be and using it to her advantage to be bold and confident in what He has called her to. Tune in to today's episode to hear more about how you can leverage the power of the flamingo advantage in your own business.

Is your business actually profitable? These questions came about in the midst of coaching and new client calls. Let's chat about these six questions you can ask yourself in today's episode.

As Christians who are also business owners, we can choose one of two directions :  a Christian business owners a business owner who is also a Christian What's the difference? One you're super loud with your faith in your business and the other is when you're more quiet about your faith but let your actions and the way you conduct business speak for you.  Regardless of which one you find yourself as, it is possible to apply Biblical principles within your business. In today's episode with B. Michelle, she shares with us two biblical principles that can transform your business. How to act and think like farmers How to deal with rejection  

Right now I'm in the season of life of goodbyes and new beginnings. This past weekend (at the time of this recording) my family dropped our eldest daughter off for her freshman year of college.  It may seem like this has very little to do with social media and business, I want to encourage you to embrace every moment. Life can feel that it passes us by as we're busy doing all the things. But I want to remind you, and everyone else, that even as business owners and leaders we're still doing every day life and experiencing big moments with and in our families.  And it's worth taking the time to stop and really experience them. Get your copy of my book, 'The Golden Rules of Social Media Marketing' : https://www.sweetteasocialmarketing.com/thegoldenrules

As you may, or may not know, Elon Musk has taken over at Twitter and renamed it 'X'.  Say what you will about Elon Musk and whether or not you agree with what he says or does. This episode isn't about that.  Instead, let's chat about 8 very simple ways Elon Musk leverages X well. Get your free 31-day content calendar here : https://www.sweetteasocialmarketing.com/contentcalendar

This podcast episode is a bit different than the content I usually put out there.  Yet, it's still true to who I am and the values I uphold in my own life and business.  Here's the hard true : we've been sold a bag of false goods.  Everywhere you look you see the message of: • 'do what feels good to you.' • 'you do you.' • 'follow your own heart.' • 'follow your own truth.' If you pay attention long enough you realize it's everywhere. However, as Christians, we're called to something different.  Let's talk about in this episode.

Do you use Instagram for your business? In today's episode, I'm sharing with you 5 areas you can optimize to get the most out of Instagram.

Christians, in general, tend to be prone to poor boundaries.  Particularly those in business, ministry or leadership roles.  We're passionate about the work that we do, many times consider it a calling, and therefore, we struggle to walk away from it.  This can have serious implications for our relationships, particularly our marriages (for those of us who are in that type of relationship). In today's episode I'm joined by Mary Whitman Ortiz as she shares two pieces of advice and the #1 problem she sees with married, christian business owners and their spouses. Work with the Sweet Tea Social Marketing team to take your online marketing efforts to the next level : www.sweetteasocialmarketing.com/contact/

In today's episode I'm challenging you to the 10 VIDEO CHALLENGE ON YOUR SMARTPHONE! At this point it's not a matter of if video is important or a good idea to do or not. The reality is is that video is important, it's valuable and it converts. But that doesn't mean that it's easy to execute on for everyone.  So today I'm opening up the 10 Video Challenge to help you get some reps under your belt and to show you that you really can do video.  Find out in today's episode the topics for the 10 videos and how to get started.

Is customer service hurting or helping your business? In today's episode, I'm sharing with you a personal story of something that happened to me just the other day in what I'm dubbing, 'The Japanese Steakhouse Fail'.  Tune in to this episode to hear the story but ultimately what I want you to be asking yourself is, 'What am I doing as a company to ensure customers are having a positive experience?

The Bible tells us to daily put on the armor of God.  Let's chat about how we can apply that inside our business as well.  Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules

There has been quite a lot of buzz in the online world around AI recently. Some people are excited about its prospects, while others are apprehensive of where it will take technology.  Regardless of where you land, I believe this episode will provide you with new information to help you determine where you stand. In today's episode, I'm joined by Julia McCoy as she shares her journey of getting involved with AI, how we can use the tools to create better content for our clients and how as Christian business owners, we can use the tools as well.

As business owners, we all know one of our top goals is to have customers. And not only customers but repeat customers.  We also know that word of mouth and reviews are the top ways we get customers. Let's face it, websites like Yelp have really made it easy to know what businesses are like before we even get there.  In today's episode, I'm joined by Greg Atkinson, Customer Service Extraordinaire, as he shares why kindness is one of the top ways we get repeat customers and the reviews we all want. Get my free 31-day content calendar : https://www.sweetteasocialmarketing.com/contentcalendar

In today's episode, I'm joined by Brooke Sellas, owner of B Squared Media as we talk on the importance of social media conversations and why you need to begin with conversations before you ever try to sell to someone.  Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/

It wouldn't take long to look around and know that our country is polarized on many different issues. As business owners, it can be challenging to know when to speak out and when to not. Fear can be loud in our faces during these times when we want to stand up for what we believe is right. How can we be successful in our business if we do speak out and then people don't want to follow? In today's episode, I'm encouraging you, as a 21st century business owner living in the year 2023 (or whichever year you're reading this), to earnestly seek the Lord for when to speak, what to speak, and to speak it with His grace.  

One amazing thing about social media is that is truly can work for anyone.  Even an insurance company. Enter Jeremy Powers, owner of Powers Insurance Experts who is leveraging the power of social media, education, kindness and his own personality to really make waves on social media with insurance. The average insurance agency closes $20,000 per month in sales while Jeremy just closed $140,000 in one month. Wow, that's amazing.  Whether you're an insurance agent or not, I believe this episode will be beneficial and encouraging to you on how powerful social media can be. Work with the Sweet Tea Social Marketing team : www.sweetteasocialmarketing.com/contact/

Social media is ever changing and it does require us to consistently show up and be present. I'll be honest and say that that can be challenging when you're a solo business owner and trying to wear many hats throughout the day.  I like to see social media has something I can integrate into my every day and have it be fun vs. just something I have to do.  In today's episode, I want to talk about 4 things you can begin doing right now to stand out on social media.  These four things include :  1. Create 1 pillar piece of content per week that makes your audience smarter 2. Optimize your social platform by being consistent, responsive and engaging 3. Tag someone else of influence, or in recognition, when you're being social 4. Have a clear call to action on how people can do business with you Let's chat in today's episode! Invite Heather to speak at your next conference or event : sweetteasocialmarketing.com/international-keynote-speaker-digital-marketing-social-media

Work doesn't have to just be a place where people go because they have tasks they do and want to get paid. It is possible for work to be a place where people feel valued and want to contribute to the larger vision of the company.   When this shift is made, people feel cared for, trust and transparency are high and productivity changes.   Maybe culture doesn't feel like the highest priority on your list at the moment.   But I want to encourage you to listen to this podcast episode where I'm joined by Ron Harvey as he shares the fundamentals of a winning culture. Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/

Are you tired of staying small in your business? Then it's time to stop playing small and step into the big plans God has for you and your business. You don't have to wear all the hats, particularly if there are keys places of your business that get left in the dust. I invite you to ask God to highlight places of your business that could use help. Maybe that means hiring someone to take over certain things. Or maybe there are areas that could use an extra dose of excellence as you walk in the marketplace.  Let's talk about it. Invite Heather to speak at your upcoming event! www.sweetteasocialmarketing.com/international-keynote-speaker-digital-marketing-social-media

You don't have to look very far on the internet to hear about hustling, grinding, forgoing sleep in the name of business growth, etc.  I don't know about you but I'm thankful to be a part of a Kingdom that offers a different solution.  In today's episode, I'm joined by Shae Bynes, author of Grace Over Grind, as she shares how as business owners we can learn to hear God's voice and be willing to trust and step in obedience and faith to what He's said. Join my free Facebook Group for Christian business owners and entrepreneurs : https://www.sweetteasocialmarketing.com/freegroup Work with Sweet Tea Social Marketing for your business social media needs : www.sweetteasocialmarketing.com/contact/

I'm so grateful that we find ourselves here, our 300th episode.  In this episode I wanted to feature some amazing women who have been impacted by the podcast and Sweet Tea Social Marketing and give them a chance to tell their story.  Thanks for tuning in, whether it's been one episode, 100 or you've been here since day 1. Each and every download and stream means the world to me. If you would like to join the ranks of some of these amazing women and work with Sweet Tea Social Marketing this year, please reach out : www.sweetteasocialmarketing.com/contact/

On today's show, I'm joined by livestream expert, Ross Brand, as he shares with us why podcasters should consider adding video alongside the audio of their podcast. And no, it doesn't have to be any more complicated, doesn't add a lot of more time or needed equipment to make the video happen and the benefits are infinite. Every platform is making video more of a priority than ever before - TikTok, Instagram, YouTube - let's chat about what you can do and where the opportunity lies.     

Are you feeling disconnected between where you and the abundant life you know is possible in Christ? In this episode we're talking with Matt Tommey about his latest book, God's Plan for Living, asmhe breaks down his idea of I.D.E.A.L. I - Identity D - Design E - Expansion A - Alignment L - Love When you have these 5 things come together in your life, you're set up to walk in fullness.

Writing a book can be challenging and daunting by itself. When you add in the marketing and everything to do once it's published, many can decide it's simply too much.  I'm so glad to be joined by 8 time author, Brenda Haire, as she shares with us three strategies she has used for her books and how she navigated being called a 'nobody' at the beginning of her author journey.

As algorithms and platforms change, we can begin to question whether or not a platform is for us. Whether it's decreased engagement or lack of understanding regarding new changes, in today's episode I'm talking specifically about Facebook and 7 questions to ask yourself if you should continue using the platform for your business.  Work with the Sweet Tea Social Marketing Team in 2023 : www.sweetteasocialmarketing.com/contact Get your copy of my book, The Golden Rules of Social Media Marketing : www.sweetteasocialmarketing.com/thegoldenrules  

Movement begets more movement. Once you begin to take action and start to see results, it compels you forward to continue seeing more results.  In today's episode, I want to chat with you about 3 actions you can begin taking today, and every day moving forward, to begin to see the results that you want to see in your business.  Get your copy of my book, The Golden Rules of Social Media Marketing here : www.sweetteasocialmarketing.com/goldenrules/

Perfectionism is no one's friend. It likes to disguise itself as excellence (they're not the same thing). If you find yourself getting stuck in your own head, with a myriad of videos on your phone that no one has ever seen because you're worried about certain things not being perfect, this episode is for you.  So how do you overcome perfectionism? Let's chat about it in today's episode.