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Hosted by emily steele
Hosted by emily steele
16 episodes with emily steele
27 episodes with emily steele
2 episodes with emily steele
2 episodes with emily steele
3 episodes with emily steele
Emily Steele, President, SavanaHeadlines in the UK and Europe still talk of bank branch closures, However, in the US there are signs of a resurgence in traditional banking, with almost 100 net new branches opening in 2023 and almost double that number in 2024. Despite the digital shift, even in Gen Z, when asked their preference, a majority would opt for personalised advice. There is an opportunity here for banks to re-imagine the in-person experience. Robin Amlôt of IBS Intelligence speaks to Emily Steele, President of banking tech provider Savana.
Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “hummingbirds” who are trusted friends and neighbors with buying power and local influence. Hummingbirds recently raised Seed funding ($10M total!). Emily has been on the show before, check out Ep. 198 Impressions vs. Engagement: Why Partnering With Smaller Creators Can Actually Be More Effective.Here's what we cover:Your recent funding round - what did it take to get there;How do you incorporate customer research at Hummingbirds and what have been the results;How do you incorporate customers in your marketing;Why is customer research importantWhat are your challenges with customer research;Emily shared that they have a podcast and what they use it for.Emily on LinkedIn: www.linkedin.com/in/emilysteele12Mari on LinkedIn: www.linkedin.com/in/maritippmannHummingbirds: www.hummingbirds.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
In this episode of Local Marketing School, Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People's recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores. Alyzeh shares such valuable insights for CPG founders about knowing their audience, being open to feedback, and the importance of iteration in product development! TUNE IN FOR TOPICS LIKE: 2:30 Journey to founding Peepal People 5:25 Creating a unique low-sodium hot sauce with South Asian influences 7:52 Proving out product market fit before going full-time with Peepal People 11:27 Strategic decisions and key milestones in the rebranding process 14:18 Leveraging design expertise to create a distinctive and memorable brand identity in a competitive CPG market 16:56 Creating an intentional brand experience by incorporating storytelling 19:14 Moving from DTC to retail 24:18 Day in the life of a hot sauce founder 25:18 Advice for emerging CPG founders 26:48 What's next for Peepal People Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Alyzeh's episode: #8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Alyzeh: LinkedIn Find Peepal People: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele chats with Laurel Rundle, founder of AHA Marketing, all about effective sampling programs for brands, big and small. Since 2011, AHA Marketing has specialized in connecting brands with consumers through trusted professional channels. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chatted about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touched on key factors to consider when building out your own sampling program. A great episode for established brands and emerging companies looking to implement effective sampling programs! TUNE IN FOR TOPICS LIKE: 2:32 The journey of building AHA Marketing from the ground up 3:57 Core functions and value proposition of product sampling 7:51 Expert recommendations for brands new to product sampling 10:08 Evolution and transformation of the sampling industry over ten years 12:25 Industry-specific strategies: Sampling across retail, healthcare, and consumer sectors 16:57 Defining success with your sampling initiatives 19:28 Strategic brand partnerships: Creating successful partner programs 21:53 Building and leveraging networks of professional and everyday influencers 23:48 Essential guide for emerging brands entering the sampling space 28:01 What's next for AHA Marketing Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Laurel's episode: #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective #28: A Retail Roadmap for Emerging CPG Brands | Caroline Grace, Product & Prosper Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Laurel: LinkedIn Find AHA Marketing: LinkedIn | Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story and foundation can lead to retail success. Caroline also discusses the necessity of maintaining both e-commerce and retail presence, treating them as connected but distinct strategies. A great listen for CPG brands looking to establish and grow their retail presence in 2025 and beyond! TUNE IN FOR TOPICS LIKE: 02:02 Caroline shares her entrepreneurial journey and founding of Product and Prosper 04:32 Common challenges preventing brands from maintaining retail shelf presence 08:46 Three common misconceptions about retail expansion debunked 13:26 Essential components for building a strong retail brand identity 16:49 Understanding the three critical phases of CPG brand data analysis 21:31 Strategies for optimizing both e-commerce and retail channels 24:00 Case study: PAKTLI's successful transition from farmers markets to retail 27:03 Partnership opportunities with Product and Prosper 29:08 Future initiatives and growth plans for Product & Prosper Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Caroline's episode: #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Caroline & Product and Prosper: LinkedIn | Website Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Candace Molatore, a creative director, photographer, model, and branding consultant from Portland, Oregon. Candace drops by to share insights into her career as a content creator and influencer, discussing the importance of building long-term relationships with brands, the value of creative freedom in partnerships, and the realities of being a content creator beyond the glamorous facade. We talk about community building and how to build connections authentically. Listen in for a valuable perspective on the influencer industry from a creator's point of view! TUNE IN FOR TOPICS LIKE: 2:13 Candace's journey into content creation and creative direction 8:49 Creating intentional spaces for healing and connection with Black Women Wellness, PDX 12:29 Overcoming doubts and building a community 16:07 Translating community success to digital spaces 17:54 Evolving event strategies for 2024 compared to a decade ago 21:33 Carving a path in the lifestyle and travel content creation space 25:12 Content creator vs. influencer: Exploring the labels 26:40 Securing and managing brand partnerships 32:09 Advice for marketers collaborating with creators and influencers 35:58 Understanding ROI in creator partnerships 38:19 Candace's advice for aspiring content creators Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Candace's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Candace: Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Morgan Lerner, Chief Creative Officer at GoNanas, the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers. We discuss key strategies for growth, staying authentic on social media and innovating continuously. Morgan also offers insight into GoNanas brand ambassador program that's grown from 25 people to over 3500 members. This is a great episode for marketers looking to grow their businesses while maintaining a strong connection with their customer base! TUNE IN FOR TOPICS LIKE: 2:28 Co-founding GoNanas and the inspiration behind the business 6:46 Key factors that turned a side-hustle into a full-time company 8:59 The most surprisingly successful flavor drop 10:17 Setting up a powerful ambassador program from scratch 14:54 Expanding into retail and lessons learned in the grocery aisle 19:53 Two things to get your brand ready for retail shelves 21:31 Strategies for growing @gonanas to 67k on Instagram 23:33 Lessons for building your ambassador community 25:52 Scaling nationally in an authentic way 27:30 What's next for GoNanas Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Morgan's episode: #20: Scaling a Gourmet Ice Cream Sandwich Brand | Erica Jacobs, Nightingale #24: From DTC to Retail Ready | Umaimah Sharwani, Paro Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Morgan: LinkedIn Find GoNanas: Website | Instagram Use LOCAL20 for a special discount at GoNanas! Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier's US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market. Listen for tips on local creator partnerships, creative collaborations, and landing earned media. TUNE IN FOR TOPICS LIKE: 4:20 Holly's career journey and landing a creative role at Papier 6:26 What the Head of Brand role at Papier looks like 8:09 Factors that played into Papier's expansion plan 10:08 Advantages to having boots on the ground for your brand 12:11 Strategies to building a omnipresent brand presence in a new city 18:28 Grassroots vs. Traditional marketing approaches 22:20 Tips to finding the right PR partner 26:10 How to build your network in a brand new city 29:59 Holly's recommendations for marketers operating on a startup budget 33:24 OK Mentor and advice for those looking to break into the creative industries 38:04 What's next for Papier Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Holly's episode: #6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Holly: LinkedIn | Instagram Find Papier: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Umaimah Sharwani, founder of Paro, a food brand specializing in South Asian flavors. Umaimah shares her journey of creating Paro out of homesickness for her mother's cooking and her experience scaling digitally native brands. We cover various aspects of building a food brand, including the importance of being retail-ready, community building through events and social media, and the challenges of entrepreneurship. We also touch on personal branding in CPG, the realities of running a startup, and the importance of having a strong support system! TUNE IN FOR TOPICS LIKE: 2:35 Umaimah's career journey and startup experience at brands like Glossier, Jet.com, Fab.com and more 7:02 Going down the path of entrepreneurship and launching a CPG food brand, Paro 10:39 Navigating DTC, e-commerce 12:43 One thing you need to know if you're launching DTC 14:16 Two things you need to do to get retail ready 16:42 How to know when you're ready to launch in stores 18:16 Creating a strong brand story and conveying that to your audience 20:57 Ways to keep people engaged with your brand beyond initial touchpoints 23:49 How to ensure your brand exists beyond you 27:22 Advice for fellow entrepreneurs getting started Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Umaimah's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #7: From Local Markets to a National Spotlight | Steven Vigilante, OLIPOP Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Umaimah: LinkedIn Find Paro: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this episode of Local Marketing School, Emily Steele interviews Leslie Bailey, co-founder and CEO of Indy Maven and Maven Space. Leslie shares her entrepreneurial journey, discussing the challenges and rewards of starting both a digital media brand and a coworking space. We dive into the importance of finding community and support outside one's immediate circle, learning from others in the industry, and being willing to make mistakes and pivot when necessary. We also touch on a few book recommendations and dabble in a little bit of the Enneagram. Tune in for valuable insights into the realities of entrepreneurship and trusting your instincts! TUNE IN FOR TOPICS LIKE: 3:01 Leslie's journey to founding Indy Maven and Maven Space 5:14 Creating a media platform for local women in Indy 9:56 Why Leslie decided to build a co-working space in Indy 14:10 Balancing creating digital content with IRL events 18:36 Receiving and responding to feedback for your business 23:08 Creating gatherings and events that have purpose 27:36 Advice for entrepreneurs looking to bring their vision to life 33:25 What's next for Indy Maven and Maven Space Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Leslie's episode: #6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie #11: Staying True to Your Brand Values & Showing Up With Intention | Amanda Dare, Woman-Owned Wallet, WOW Factor Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Leslie: Instagram | LinkedIn Find Indy Maven: Website | Instagram Find Maven Space: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this week's Local Marketing School episode, Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area's biggest festivals, Alternating Currents, and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise as well as the power of placemaking and community-driven events. We discuss measuring success beyond traditional metrics and the value of creating a sense of shared ownership in community projects. We close out with a look at some fun upcoming experiences coming to the Quad Cities region! TUNE IN FOR TOPICS LIKE: 2:43 Alisha's journey from entertainment to wineries to the Downtown Davenport Partnership 10:07 The art of placemaking 12:46 Serving as the Festival Director for Alternating Currents, a music, film, comedy and art festival in Davenport 15:25 Attracting locals and visitors alike to attend events 16:50 Festival scaling strategies 19:41 Increasing foot traffic for area small businesses during events 23:38 Measuring success of events and activations 27:26 Building a cornerstone event in your city 31:01 What's coming up next for Downtown Davenport Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Alisha's episode: #9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway #14: Attracting Locals and Visitors with Engaging DMO Strategies | Rachel Greiner, Experience Grand Rapids Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Alisha: LinkedIn Find Downtown Davenport Partnership: Website | Instagram | Facebook Find Alternating Currents: Website | Instagram | Facebook Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this week's episode, Emily Steele chats with Casey Harrison, CEO and founder of Polished Strategic Communications located in Indianapolis, Indiana. Casey shares her journey to founding her own communications agency and touches on the incredible clients she's gotten a chance to work with like Women's Equity Brunch, Central Indiana Corporate Partnership, Business Equity for Indy and Indy Crew. She shares her company's core values and how they lead the way in the work she does. We also touch on the evolving landscape of event marketing, emphasizing the shift towards experiential and value-driven events. Casey shares insights on effective local marketing strategies, stressing the importance of clearly defining value propositions and understanding target audiences. Stay tuned for a sneak peek at what's coming up for Polished! TUNE IN FOR TOPICS LIKE: 2:33 Casey's journey to founding Polished Strategic Communications 6:08 The inspiration behind Polished's core values 8:15 Types of clients working with Polished 11:13 Navigating the intersection of marketing and PR 12:18 Setting strong goals 14:06 Transforming IndyCrew's communications strategy 17:17 Becoming comfortable with networking and building relationships 21:22 The state of event marketing in 2024 28:08 Advice for business owners looking to cement their local PR and marketing strategy 29:28 What's next for Polished Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Casey's episode: #6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie #17: Leveraging Local Partnerships for Social Good | Brandon Puszkiewicz & Scott Soltys-Curry Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Polished Strategic Communications : Website | Instagram | LinkedIn | Facebook Find Casey: LinkedIn | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this week's episode, Emily Steele chats with Erica Jacobs, the marketing director at Nightingale, a thriving ice cream sandwich company based in Richmond, Virginia, with a growing national presence. Erica shares insights into her role, discussing the obstacles and successes of managing marketing for a growing brand. We delve deep into the unique aspects of marketing a frozen product with seasonal fluctuations and explore the innovative partnerships Nightingale has forged with influencers and other brands, examining their significant impact. The conversation also touches on Nightingale's impressive growth trajectory and the invaluable lessons learned while scaling a business. Stay tuned for a sneak peek into Nightingale's exciting future plans! TUNE IN FOR TOPICS LIKE: 3:22 Erica's career journey and what led her to Nightingale 7:00 Building a marketing strategy from the ground up 9:16 Choosing people over performance marketing 11:53 The accidental birth of Nightingale as a brand 14:47 Partnering with Justine Dorian (@justinesnacks) on her cookbook launch 17:07 Adjusting marketing strategies seasonally as a frozen brand 18:58 Advice for staying organized as a multi-hat marketer 21:39 Taking the lead on a rebrand for Nightingale in early 2024 23:34 What's next for Nightingale (expansion, partnerships, and more!) Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Erica's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #13: Brewing Change and Scaling Impact | Rod Johnson, BLK & Bold Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Nightingale: Website | Instagram Find Erica: LinkedIn Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
“It's marketing through people instead of at them,” says Emily Steele, CEO and Co-founder of Hummingbirds. In this episode of Innovation and the Digital Enterprise we talk with Emily about how Hummingbirds is leveraging hyperlocal content creators to drive brand awareness and sales.Emily shares her journey from running a local marketing agency to founding Hummingbirds, emphasizing the power of word-of-mouth marketing and community-driven content. She explains Hummingbirds' unique approach of fostering relationships between local businesses and hyperlocal content creators, who serve as community-scale advocates for the brand.We discuss how in our oversaturated digital marketing landscape, Hummingbirds delivers meaningful, authentic, relationship-driven results. We close our conversation chatting about Emily's future goals and plans for growth, and the challenge of scaling while maintaining that authenticity.(01:28) Emily Steele on the beginnings of Hummingbirds(02:36) The power of local influence(08:12) Scaling, Community Building and Exploring new verticals(11:51) The Hummingbirds community(16:52) Emily's journey to entrepreneurship(18:13) Building a successful brand and Achieving rapid growth(20:36) Strategies for success(24:38) Measuring impact and ROI(27:44) Exciting opportunities ahead(30:29) Fun facts about HummingbirdsEmily Steele is the CEO and Co-founder of Hummingbirds, a SaaS company helping brands connect to local customers through digital word-of-mouth marketing. Before launching Hummingbirds, Emily proved a passionate advocate for local Des Moines businesses as the owner of Love Local. She has a Bachelor's in business administration, from Drake University, and studied at Richmond, the American International University in London. When she's not championing local business, she helps organize The Water Ride, an annual bike ride that raises funds for clean water efforts in Ghana.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.
In this week's Local Marketing School episode, Emily Steele interviews Jennifer Magley, a dynamic speaker, author, and Chief Brand Officer at The Basketball League and Basketball Super League. Jennifer shares the why and how to create memorable experiences, both in personal interactions and in business settings. She shares insights from her experiences as an emcee and host, emphasizing the value of surprising and delighting audiences. We chatted about our favorite business books and also got to learn a little more about Jennifer's book, "How to Be Queen," a leadership fable exploring career growth and self-worth beyond achievements. This was such a great conversation for marketers and business professionals on creating impactful experiences and developing essential leadership skills. TUNE IN FOR TOPICS LIKE: 3:35 Jennifer's journey from professional athlete to Chief Brand Officer at The Basketball League and Basketball Super League 5:30 Creating priorities and managing your time 6:54 Jennifer's first priorities when stepping into the role at TBL and BSL 7:57 How to ask for what you want 11:26 Building a personal brand 13:23 How to increase attendance at your next event 18:33 Creating memorable experiences that your audience wants 22:26 What current networking events are getting wrong 29:09 Engaging an audience as an emcee 35:22 Authoring How to Be Queen 36:38 Jennifer's book recommendations 38:15 Where you can find Jennifer Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Jennifer's episode: #11: Staying True to Your Brand Values & Showing Up With Intention | Amanda Dare, Woman-Owned Wallet, WOW Factor Collective #16: Meaningful Scaling: Balancing Tech and Personal Touch in Marketing | Sara Croft, Five Four Partners Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Jennifer: Instagram | LinkedIn Find The Basketball League: Website Find Basketball Super League: Website Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth. We dive into the importance of local marketing and the power of meeting customers where they're at. Listen in for valuable perspectives on balancing scalable marketing tactics with personalized approaches! TUNE IN FOR TOPICS LIKE: 0:20 Journey from food blogger to marketing exec to entrepreneur 4:40 Lessons learned from marketing in a nonprofit 7:41 Parallels between the nonprofit and startup world 9:16 Origins of Five Four and building an agency 12:15 Indicators that you're ready to bring on a marketing partner 15:07 Meeting people where they are with local marketing 17:28 Setting a channel mix to balance scalable and non-scalable strategies 19:31 Attribution and conversion challenges and overcoming them 22:44 What it looks like to be a Five Four client 27:07 Building out a small team and creating a strong culture 29:16 Creating a relationship-driven network 32:20 What's next for Five Four Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Sara's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Connect with Sara: LinkedIn Find Five Four: Website | LinkedIn Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
Emily Steele, President & COO, SavanaOmnichannel banking has yet to achieve its full potential due to financial institutions' inability to effectively integrate disparate systems of record. This issue prevents customers from experiencing a seamless digital journey both online and in the bank branch. Robin Amlôt of IBS Intelligence speaks to Emily Steele, President and Chief Operating Officer of Savana, which aims to unlock next-generation, customer-centric banking operations through its digital delivery platform.
In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She joins to share her strategies for promoting the city and attracting both locals and out-of-town visitors. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments. Rachel emphasizes the importance of being a go-to resource for information about events and attractions in Grand Rapids, and she shares upcoming developments for the city. Listen in to hear more about how Experience Grand Rapids executes on a goal of fostering connections and community through digital marketing! TUNE IN FOR TOPICS LIKE: 1:09 Rachel's career history and landing at Experience Grand Rapids 3:53 Definition and explanation of DMO's 4:45 Different audience tiers and catering to each of them through marketing 7:38 Brewsader App: highlighting Grand Rapids' brewery scene 11:31 Flights of Flavor: sharing local food and drink flights 13:12 Evaluating growth and measurements of success 14:33 Strategy mix to attract visitors and locals alike 17:52 Trends in the destination marketing industry 19:38 Using a calendar of events as a marketing tool 21:59 What's next for Experience Grand Rapids Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Rachel''s episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds #9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Connect with Rachel: LinkedIn | Instagram Find Experience Grand Rapids: Website | Instagram | Facebook Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns. Plus Fareway isn't afraid to have a little fun on social media! Tune in to hear how Fareway is generating excitement for new store openings and fostering community engagement through social media. TUNE IN FOR TOPICS LIKE: 1:15 Hannah's career journey & landing the role at Fareway 2:11 A day in the life of a social media manager 3:33 Store specific marketing vs. overall brand marketing 6:23 Integrating influencers into your marketing strategy 9:09 The different types of influencers Fareway works with 12:15 Misconceptions in the influencer marketing space 15:35 Strategies for marketing store expansions 19:20 Marketing trends Hannah's excited about for 2024 21:47 What's up next for Fareway Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Hannah's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds #5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma's Treats Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Follow along with Hannah: LinkedIn | Instagram Follow Fareway: Website | Instagram | TikTok | Facebook Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales. About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In today's episode, Sari talks to Emily Steele, co-founder of The Hummingbirds, an online platform connecting businesses with community go-getters to share their experiences. Kansas City is one of the most vibrant communities within the platform with over 300 hummingbirds supporting local brands. Whether Hummingbirds sharing the latest show at the local playhouse or trying out a hot sauce from the grocery store down the street, their goal is to move the needle for a business! Follow Kansas City Hummingbirds on social media @kansascityhummingbirds and stay up to date on their latest campaign. Interested in being part of the community? Visit https://www.hummingbirds.com to learn more! Looking for more KC content? Follow Sari at @kcbysari on Instagram. SPONSOR: Tapp Into It Fitness. Vist https://www.tappintoitfitness.com/ and mention "kcbysari" and your first session with Justine is FREE.
This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. In this episode, Charise & Emily discuss the origin story of Hummingbirds and the value of leveraging everyday people as brand advocates. They also answer all your questions about the Hummingbirds platform, who it's built for and what types of brands should be tapping into people-powered marketing. Tune in for topics like: [1:10] Hummingbirds origin story [5:27] What led Charise to join Hummingbirds as a co-founder [9:27] Definition of a charm [10:16] What is a Hummingbird? [12:06] Traditional influencers vs. Hummingbirds [16:01] The cities Hummingbirds is operating in today [16:36] Olipop using Hummingbirds to tap into the Midwest [18:13] Brand categories that should be leveraging geo-specific marketing strategies [21:31] Types of companies that are a good fit for Hummingbirds [24:07] The vision for Hummingbirds in 2024 [26:17] Impact of AI on the creator space [29:44] Rapid fire question round Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Emily & Charise's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Read the full transcript from today's episode. CONNECT Follow along with Charise: LinkedIn Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
This week, Emily chats with Delaney Vetter, an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. In this episode, Delaney discusses the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging. Tune in for topics like: [1:33] Delaney's journey into CPG food & beverage PR [7:33] The two clients a PR professional is always balancing [6:48] How to approach PR when you're an emerging brand [1:52] Why you need to be on an affiliate platform [3:16] PR Strategy for local brands [17:26] Benefits of PR beyond sales [22:41] The power of founder-led marketing & PR [26:14] Current PR trends you should know about to leverage for your brand [30:35] Three things you can do today to build awareness locally for your brand Listen to this week's Local Marketing School conversation! Read the full transcript from today's episode. Other episodes you'll enjoy if you enjoyed Delaney's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds #3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! CONNECT Follow along with Delaney: Instagram | LinkedIn | TikTok Check out Delaney's website or subscribe to her Substack! Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com!
This week, Emily chats with Emily Harpel, Founder and CEO of Art of Sucre, a luxury cotton candy company. In this episode, Emily discusses building an events-based business and transitioning to ecommerce in the wake of the pandemic. She discusses her approach to social media, collaborations and the journey of a business pivot. Tune in for topics like: 00:45 What is Art of Sucre? 1:28 The idea that sparked the brand creation 3:18 Creating cotton candy from scratch 4:15 Identifying as an entrepreneur 5:30 Growing at your own pace 6:24 Art of Sucre's early years and building brand awareness 9:08 Emily's advice for a successful collaboration 10:13 Transitioning from events to e-commerce 16:27 Advice for brands wanting to switch to selling online 18:42 What's next for Art of Sucre Listen to this week's Local Marketing School conversation! Read the full transcript from today's episode. Other episodes you'll enjoy if you enjoyed Emily's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! CONNECT Follow along with Emily Harpel: Instagram | LinkedIn Find Art of Sucre: Website | Instagram | TikTok Connect with Host Emily Steele: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
I've often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Hummingbirds (Seed funded). She's actually built a business around helping brands discover and work with hyper-local content creators. Some of these brands are working with 50-100 creators at once. A lot of what we talk about is very relevant for B2B influencer partnerships. What does a good partnership look like? How do you know it's working? Do you need to partner with people that have huge followings? And what are some of the best content creators doing really well? We also cover: Hummingbirds' positioning in sales conversations (it's not what you think); The nuances of measuring the impact of influencer partnerships; What differentiates an amazing content creator from just a mediocre one; What marketing big bets are you taking in 2024 and why; AMA: Emily asks me her burning question. About Hummingbirds: Founded: 2022 Funding: Seed ($4.4M) Description: Grow your business with hyper-local content creators. You can find Emily on LinkedIn: www.linkedin.com/in/emilysteele12 Learn more about Hummingbirds: www.thehummingbirds.co For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcast.furmanovmarketing.com 3. sign up to get my monthly early stage startup marketing newsletter where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message
Emily Steele, CEO and co-founder of Hummingbirds, joins Kelsey in this episode of Business Ninjas to tell us about building a business centered on word-of-mouth, influencer, and people-powered marketing.About Hummingbirds:Founded in 2022, Hummingbirds helps place-based brands drive awareness and sales with hyper-local content creators and customers. The company has built a team of talented individuals who align with their vision of helping local communities thrive and drive the success of their customers, their hummingbirds, and their cities.Learn more: https://www.thehummingbirds.co/ -----Do you want to be interviewed for your business? Schedule time with us, and we'll create a podcast like this for your business: https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/ https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!
In E43, Localogy senior analyst Charles Laughlin talks about the unique power of local influencers with Emily Steele, the CEO & Co-founder of Hummingbirds. Hummingbirds is the antithesis of Khardashian level influencer marketing, where celebrities will millions of Instagram followers hawk luxury goods. Rather, it's about that friend in your community with perhaps hundreds of followers who convinced you to try out that new cocktail bar or yoga studio. Ultimately Hummingbirds sees itself as an innovative way for brands to break through to Millennial consumers who are “spending money on Spotify to avoid ads.” Des Moines, Iowa-based Hummingbirds began in 2019 to “help place-based brand find and work with hyper-local content creators to drive awareness and sales.” Steele says that brick and mortar retail and personal services businesses seem to resonate most with local influencer marketing. The company raised a $1 million seed round late in 2022. This Week in Local is brought to you by Localogy. To learn more, please visit Localogy.com. Would you like to recommend a guest, ask a question, or sponsor an episode? Write to us at podcast@localogy.com.
This week on the Good Growing podcast we sit down with Illinois Extension communications specialist and first-time homeowner Emily Steele and walk through some of the basic To-Dos for a new yard/first-time yard owner. We dive into various topics from what to look for at house showings in the landscape to how to avoid termites and much more! Watch us on YouTube https://youtu.be/9Q-WiIYGjeM Skip to what you want to know: 0:35 Hey Ken! Summer beards and podcast camera angles 2:48 Welcome Emily, our first-time homeowner! 5:24 Before buying a house, what are some things to look for in the landscape? 9:30 What apps or tips can you use to identify a tree? 12:05 Setting the stage – What type of yard does Emily now have? 12:51 Why should we care about landscaping? What is the value of investing in landscaping? 17:54 How long should we wait before getting plants in the ground and changing the landscaping for new homeowners? 23:24 What about planting fruit trees? Does that need to be done ASAP? 24:26 What are things we can do landscaping-wise to prevent termites? 28:35 Is it essential to call for a utility locate? What do we do with that information? 34:21 For first-time homeowners starting from scratch, what tools should they prioritize getting now? What are some “would be nice to have” tools? Check out our recent garden tools podcast https://go.illinois.edu/GardenTool 41:14 How important is it to check ordinances or HOA guidelines? 44:46 How far away should you plant landscaping from a house? 48:27 Is it good to call in an arborist to evaluate the trees? How do you find a certified arborist? https://www.treesaregood.org/ https://illinoisarborist.org/ 50:39 How do people decide what lawn care is best for them? Plus some lawn care tips! 56:57 No mow lawns – what are they? Will they work in Illinois? University of Minnesota Extension Bee lawns https://extension.umn.edu/landscape-design/planting-and-maintaining-bee-lawn More links mentioned during the show https://go.illinois.edu/GardenHose https://go.illinois.edu/ToolMaintenance https://go.illinois.edu/GardenTool Contact us! Chris Enroth: cenroth@illinois.edu Ken Johnson: kjohnso@illinois.edu Check out the Good Growing Blog: https://go.illinois.edu/goodgrowing Subscribe to the weekly Good Growing email: https://go.illinois.edu/goodgrowingsubscribe Any products or companies mentioned during the podcast are in no way a promotion or endorsement of these products or companies. -- You can find us on most podcast platforms. SoundCloud https://soundcloud.com/user-555304573 iTunes https://podcasts.apple.com/us/podcast/good-growing/id1446630377 Stitcher https://www.stitcher.com/show/good-growing Tunein https://tunein.com/podcasts/Gardening/Good-Growing-p1187964/ Spotify https://open.spotify.com/show/202u3siWExE1tTqrVgtmCR Vurbl https://vurbl.com/station/good-growing-4pljnNlUtyG/ Listen notes https://www.listennotes.com/podcasts/good-growing-chris-enroth-cHLPMWpvEOG/ Ivy https://ivy.fm/podcast/good-growing-167902 Castbox https://castbox.fm/channel/Good-Growing-id4302614?country=us Google podcasts https://bit.ly/3AiYjTD
4-24-23 AJ DailyEarly Adopters Find Unique Approaches to Alternative Cow Housing SystemsAdapted from an article by Emily Steele, University of Illinois Cattle on Feed; Weekly Summary Adapted from a report by Len Steiner, Steiner Consulting Group USDA Announces New National Institute of Food and Agriculture Director Adapted from a release by the USDA R-CALF USA Facebook Live Meeting Adapted from a release by R-CALF USA Compiled by Paige Nelson, field editor, Angus Journal. For more Angus news, visit angusjournal.net.
The Financial Experience Podcast for Banks, Credit Unions, and Fintech
Emily Steele, president and COO of Savana, joins the podcast to discuss the brokenness of the financial world and how to unify experiences for both bankers and consumers.
Today I share my conversation with Emily Steele, for her podcast, Local to Legend. We dig into how to use storytelling to create connection - personally & professionally. To listen to more of Emily's podcast, Local to Legend, check it out here: https://podcasts.apple.com/us/podcast/local-to-legend/id1539714195 --- Send in a voice message: https://anchor.fm/jessi-shuraleff/message
Hi there, listener! Today I'm so excited to welcome Emily Steele to the podcast. She does so many exciting things, but today our conversation focuses mostly on her role as the founder of tech startup The Hummingbirds. Yes, tech startup. No, she's not techy. But you'll see you don't need to be. Such inspiring words from Emily. I hope you are empowered by this conversation to dream big and make things happen! Key Takeaways Emily was born and raised in Pella, Iowa, where her understanding of entrepreneurship meant having a bakery. She studied marketing and communications in Des Moines and landed in the nonprofit world because she thought it was the way to make a difference. Through her nonprofit work Emily became interested in revitalization and the impact of small businesses and started to wonder if she could make a change that way. Emily tried a lot of things but has found great success with The Hummingbirds which connects brands to hyperlocal content creators. Emily noticed that just posting about her daily life in Des Moines was driving awareness and sales for small businesses. She created a community of people interested in peer-to-peer marketing. Her original goal was to build community and she used simple tools like Google Forms. With investor dollars she collaborated with a software developer to build software. Their new software integrates social media profiles of members and lists events and opportunities. She is continuing to raise capital to develop new software. Version 2.0 allow businesses communicate with Hummingbirds directly and remove the extra step of acting like a marketing agency. At first Emily thought the Iowa Startup Accelerator just wanted to help small businesses, but now she realizes she had a real, scaleable business model with potential for big future gains. The Hummingbirds has already expanded to Omaha and Milwaukee and will be reaching more Midwest cities in the future. Emily “does it all” by acknowledging that some things just can't be a priority. She celebrates little wins and looks for ways to delegate and simplify. Emily encourages women to seek out venture capital. Know your vision and why you are different, but it's okay to not feel completely ready! Quotes “People power brands and I think it's the future of how brands will do their marketing and really move the needle in terms of authenticity and impact.” “Let's talk about venture capital in Iowa.” “That ripple effect is so powerful… that can literally change someone's life.” “I hate to see when people's ideas just live inside them forever” Connect with Emily Emily is most active on Instagram. You can follow her at emily.steele or learn more about The Hummingbirds at hummingbirdshq. Empower Her Summit 2022 Hey friend! Empower Her Co is bringing together powerhouse female business owners in a highly sought after business and professional development experience. Join us for this one day of inspiration and community August 25 at Bella Sala in Tiffin, Iowa. Details are at EmpowerHer.co and code ehsummit2022 takes $30 off your ticket! See you there!
Charleston, South Carolina is the best city in the world and one of our country's most desirable places to live. From the history & culture, to the beaches & shopping, to the restaurants & real estate... Charleston has something for everyone! Our mission at Lively Charleston is to tell the stories of the amazing people, places, and businesses in our city. In this Lively Charleston Podcast episode we're sitting down with Dr. Maysa Hannawi. Her background in physical therapy and fitness helped launch her growing performance training business In The Box PT, where she does online programming and coach mentorship. She also recently started Girls Gone Buff with Emily Steele, a program that introduces girls to weightlifting, healthy eating, body positivity and self-confidence at a young age. Follow Maysa on Instagram @maysahannawi.dpt www.intheboxpt.com If you'd like to watch our episodes rather than listen, check out Lively Charleston on YouTube! See this episode HERE. Make sure to LIKE & SUBSCRIBE so you never miss an episode! And follow us on Instagram: @livelycharleston
On today's episode, we have Dr. Maysa Hannawi with In the Box Performance Training.Maysa does 1:1 online performance training for her clients and has also been working with Emily Steele, leading “Girls Gone Buff,” a positive body relationship program for pre teen and teen girls - educating young girls how to be strong and healthy.- Bridging the Gap- 1:1 Performance Training- Confidence and Resilience- Physical Education - Building a Base @maysahannawi.dpthttps://www.intheboxpt.com/meet-maysa
On today's episode, we have Dr. Maysa Hannawi with In the Box Performance Training.Maysa does 1:1 online performance training for her clients and has also been working with Emily Steele, leading “Girls Gone Buff,” a positive body relationship program for pre teen and teen girls - educating young girls how to be strong and healthy.- Bridging the Gap- 1:1 Performance Training- Confidence and Resilience- Physical Education - Building a Base @maysahannawi.dpthttps://www.intheboxpt.com/meet-maysa
Mark Naples is the founder of WIT Strategy and has led strategic efforts on behalf of more than 450 companies, complete company re-positioning campaigns, and dozens of corporate and product launches. He joins the show today to talk about keeping your ego checked, why “bro culture” holds back brands, the importance of setting ground rules and keeping your principles honed, and building trust and true rapport with the media. Kevin also shares the wonderful yet horrible experiences he had while running for office! Takeaways: [9:44] Mark and Kevin talk about a few intense interactions with nameless figureheads about wanting to be on the cover of a magazine, when the focus should first be adding value and establishing trust with the media. [11:41] Sir John Durham had what Mark calls an “intellectual curiosity that was insatiable, and an emotional connection and empathy that was insatiable.” [14:40] Mark discusses working independently and getting to choose who he works with, and who he chooses not to work with. [16:12] Kevin ran for office? He discusses both horrible and wonderful, and wonderfully horrible experiences. Why did Facebook shut down his account during the most crucial week? [19:41] Does Mark just walk away from the conversation where someone can't put their ego down, or does he keep a positive perspective? [21:21] What are some symptoms of “bro culture,” and how does it hold companies and brands back? [28:36] Your job is to help the reporter get smart about what it is you are offering, and help them understand it better. That is how you're going to really succeed. [35:32] How important is it when you're getting information to be able to pair that up with somebody? How much information do you share with that reporter about the type of interaction that they're likely to have? [41:37] Mark mentions two great young journalists, Michael Learmonth and Emily Steele, who are now these hyper-respected people, and which one of them he's afraid of. [48:25] What are some of the best practices in building trust with reporters? [49:01] Where is it going? Is it going to get any better? Quotes: “To be authoritative, you have to have the respect of your peers and you have to be positioned well in the media.” — Mark “I tell them that you really need to focus on the value you create, not on yourself.” — Mark “Help the reporter get smart and help them understand better what problem you're solving. That's how you're going to really succeed.” — Mark Mentioned in This Episode: Sir John Durham Tribute links to John Durham - Kevin will add Mark Naples WIT Strategy Kate Kaye Explains WTF is Going on With Google The Social Network
Introducing the Master Hour, a monthly coaching call for the Masters in Travel community and Think Tank where advisors can bring questions to a panel to discuss what's going on in their business right here and now. On this first episode of this very exciting discussion, Whitney is joined by Emily Steele of Love Local, and Korrine Johnson of Travel Biz Boss and Journeys Travel. These think tanks are a really great place to push, to challenge, and to really encourage all of us to step into our CEO role of our own businesses. Questions asked during this month's Master Hour: What is the hierarchy of organization when we're feeling overwhelmed? What should I be doing first when I'm also trying to manage a book of business that is admittedly too big? How is everyone presenting travel documents to clients? What is the number one way to move the financial needle? At the end of the year, when I look at my numbers, I realize that I didn't make the money I thought I would make. What questions do you ask someone who is interested to join the travel industry and who you're considering offering a position as an IC within your organization? How to know when to say no and when to say yes to new inquiries when the end goal is to increase my total sales numbers? 99% of my business is comprised of repeat and referral clients, most of whom all live in the same community and who know each other personally. How do I say no to specific requests that are coming in from clients I've been working with for 15-20 years in a way that doesn't turn them off for future requests? --- Send in a voice message: https://anchor.fm/mastersintravel/message
In today's episode Katie and Alexis sat down with Emily Steele from Love Local to talk about everything small business. Emily runs a group that helps local brick and mortar companies learn how to brand, market, and grow their businesses. If you are thinking about getting into the local business scene - this is the episode for you! Check Emily's Instagram Check out Love Local's Instagram Check out Love Local's Business School Check out Check Your Aesthetic on Instagram Check out Alexis on Instagram Check out Alexis on Tik Tok Check out Alexis's Etsy Check out Katie on Instagram Check out Katie on Tik Tok Check out Katie's website
Emily is the co-founder and CEO of The Hummingbirds. In 2018, she realized most of the decisions she was making in her own local community, Des Moines, Iowa were based on what her coworkers, friends, neighbors, and acquaintances were sharing on Facebook and Instagram. From new taco trucks to unique events hosted downtown, it was posts on social media from people she trusted that impacted her decisions. She brought together 20 of her closest friends and asked if they'd be willing to amplify different experiences in Des Moines on social media at the same time and from there, The Hummingbirds was born.Emily has built a community of hundreds of everyday local voices, influencers, bloggers, and content creators who try a new brand and share it on social media. After 100 partnerships, they're expanding to new cities, as they introduce a new spin on influencer marketing in local markets.Check out this episode to hear more about:How our habits are influenced by our friends on social mediaUsing word of mouth and personal relationships to build brand awareness Learning how to explain your brand to build buy-inListen to the full episode here.
Brooke chatted with Euphoria playwright Emily Steele to discuss the play and it's opening night at the Chaffey Theatre.
COUNTERPOLE SYNOPSIS: A girl's perspective on life changes drastically in 24 hours. Director: Emily Steele DP: Christian Eaves1st AC: David PiersalGrip: Thomas MarshallSound: Keith NolanMakeup: Draven MarieCAST: Cate Perschke, Brian Epperson, Tamara Scott, Ava Grace, Dave Deutschle, Katie Campassi, Andrew Cavett, Alex Powers, Tony CampbellTrailer: https://www.youtube.com/watch?feature=youtu.be&v=wZCPhcOO04wLike to have a ASC cinematographer as a mentor?Have you thought of upgrading your cinematography game? Would you like to have an ASC Cinematographer mentor you for free? Join veteran cinematographer Suki Medencevic, A.S.C. (Disney, Pixar, FX Networks, Netflix, American Horror Story). He teaches you how to create beautiful images using three lighting techniques he has mastered on film sets over his 30+ years in the film industry. Each technique uses basic, low-cost lighting equipment so that anyone can achieve beautiful visuals no matter your projects's budget.Learn film lighting from an ASC cinematographer. If you want to take your cinematography to the next level, this free training will get you there. These videos are available for a limited time, so sign up for instant access. CLICK HERE TO REGISTERhttps://www.ifhacademy.com/a/28632/aLFBXkpNIf you liked this podcast, shoot me an e-mail at filmmakingconversations@mail.comAlso, you can check out my documentary The People of Brixton, on Kwelitv here: https://www.kweli.tv/programs/the-people-of-brixtonDamien Swaby Social Media Links:Instagram https://www.instagram.com/filmmaker_damien_swaby/Twitterhttps://twitter.com/DamienSwaby?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorWebsite filmmakingconversations.comIf you enjoy listening to Filmmaking Conversations with Damien Swaby, I would love a coffee. Podcasting is thirsty work https://ko-fi.com/damienswaby
Today I'm introducing you to the Local to Legend Podcast. Local to Legend is the podcast for local business owners looking for resources and tools needed to create a scalable, profitable, simply irresistible brand.I'm your host, Emily Steele, owner of Love Local, a brand dedicated to equipping local business owners to create meaningful success. From teaching local business owners how to crush it with local collaborations to working with ambassadors ready to share your brand near + far, the way to grow a local brand is far different than small business marketing, building an e-commerce brand, or anything taught to online coaches and educators.This is what Local to Legend podcast is going to focus on. How do you become a legend where you live? How do you take your brand from local to being nationally recognized? We'll interview guests from all over the country, bring in the experts to answer specific questions you have about local business growth, and you'll hear from me on solo episodes where I'll dish the latest strategies working for our clients and course students.Consider Local to Legend the place to go to become the legend everyone knows, loves, and refers people to.RESOURCES:Visit our blog right here with guest interviews, strategies, and so many other tools to grow your local businessSign up for free 5-day mini course, Launch Your List to start, build, and grow your email list
On this episode, together with Emily Steele of Love Local, we discuss the importance of investing in your existing customer base or your existing network and how it can totally change your business. Happy, repeat clients who refer more clients to us is what every travel advisor strives for as this type of business is truly the best. Tune in to learn more about Emily's "Come Back Again Method". Find us on Instagram: @mastersintravel Resources Mentioned Learn more about the Come Back Again Method www.comebackagainmethod.com Emily's website: www.love-local.co Love Local Facebook Community: https://www.facebook.com/love.localcommunity Love Local on Instagram: @love.local
What have we been doing this year? Other than teaching through lockdown, eating too much chocolate, drinking moscato, and yapping away on this podcast... In this episode we get to catch up on the Word Docs' latest projects, which involve a theatre/film project which is not a porno (but does feature a dominatrix), music made in the Hall of Possibility, and more pseudonyms for the woman who has everything. What other writers do you know who can get kidnapped by pirates on their way to a writing gig? Like, for real. Not in their imaginations. And what other academics do you know who are willing to dish the dirt on what it's really like to be a working writer? Fine, lots of them. But how many of them also make ambient music? One. Sean. Well done, Sean. He's reason enough to listen to this podcast - especially if you're smart enough to listen all the way to the end. See omnystudio.com/listener for privacy information.
What have we been doing this year? Other than teaching through lockdown, eating too much chocolate, drinking moscato, and yapping away on this podcast... In this episode we get to catch up on the Word Docs' latest projects, which involve a theatre/film project which is not a porno (but does feature a dominatrix), music made in the Hall of Possibility, and more pseudonyms for the woman who has everything. What other writers do you know who can get kidnapped by pirates on their way to a writing gig? Like, for real. Not in their imaginations. And what other academics do you know who are willing to dish the dirt on what it's really like to be a working writer? Fine, lots of them. But how many of them also make ambient music? One. Sean. Well done, Sean. He's reason enough to listen to this podcast - especially if you're smart enough to listen all the way to the end. See omnystudio.com/listener for privacy information.
What have we been doing this year? Other than teaching through lockdown, eating too much chocolate, drinking moscato, and yapping away on this podcast... In this episode we get to catch up on the Word Docs' latest projects, which involve a theatre/film project which is not a porno (but does feature a dominatrix), music made in the Hall of Possibility, and more pseudonyms for the woman who has everything. What other writers do you know who can get kidnapped by pirates on their way to a writing gig? Like, for real. Not in their imaginations. And what other academics do you know who are willing to dish the dirt on what it's really like to be a working writer? Fine, lots of them. But how many of them also make ambient music? One. Sean. Well done, Sean. He's reason enough to listen to this podcast - especially if you're smart enough to listen all the way to the end. See omnystudio.com/listener for privacy information.
Meet Emily Steele, LCSW. Em is a therapist, dear friend and someone who struggles with Relationship OCD. Join me as she shares her story and we talk about what has helped her AND what partners can do to help their loved one with ROCD.
This week, Alexis sat down with two of Des Moines’ biggest “movers & shakers” - Emily Steele and Whitney Warne of Brand Launch. The ladies talk about launching their different businesses and how the importance of investing in their community has affected their careers. They discuss what getting into alignment means, social media branding, and obviously—the struggles they encountered during their twenties. This week’s #HighGoalsHighHeels Challenge is to try a brand new style of workout. Whether you want to try an at-home workout or a cycle class, give something new a try! Emily Steele's article about alignment: https://businessrecord.com/Content/Opinion/Opinion/Article/Guest-opinion-Quit-the-hustle-game-and-get-into-alignment/168/963/83823
Every week the show host John Siracusa talks with amazing fintech leaders and entrepreneurs, through conversation uncovers the amazing stories behind them, their creations and the most important topics in fintech. You can subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher and iHeartRadio In this episode the host John Siracusa chats with Emily Steele,President, North America at Temenos. Emily has worked at startups and joined Temenos through an acquisition. Temenos is a large global banking core which had the foresight 25 years ago to develop an open API ecosystem in a time and place where other cores didn't. Emily is a well respected leader and understands banking as it sits today and where it'll be tomorrow. Tune in and Listen. Subscribe now to hear next Tuesday's interview with Dan Vene from iCapital Network. About the host: John is the host of the 2x weekly "Bank On It” podcast recorded onsite at the Carpenter Group offices, which is a strategic branding and positioning firm in the financial services industry. He's a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem keeping current with the ever - innovating industry. Follow John on LinkedIn, Twitter or Medium
Every week the show host John Siracusa talks with amazing fintech leaders and entrepreneurs, through conversation uncovers the amazing stories behind them, their creations and the most important topics in fintech. You can Subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher and iHeartRadio In this episode the host John Siracusa chats with Bill Capuzzi from Apex Clearing. Peak6 Investments and Penson Worldwide Inc. announced the creation of Apex in June of 2012. Prior to joining Apex as CEO, Bill initially tried to acquire it. Today Apex is growing with hundreds of employees and during the interview Bill shared his view on developing the company culture. Tune in and Listen. Subscribe now to hear Thursday's interview with Emily Steele from Temenos. About the host: John is the host of the 2x weekly "Bank On It” podcast recorded onsite from the CG offices and a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem keeping current with the ever - innovating industry. Follow John on LinkedIn, Twitter or Medium
Today's fine episode is titled 12 Kind of Frustrated Men. The story of twelve men standing in a single file grocery line. In studio we have Emily Steele and Jennifer Whitus.
TJ Cates, Kane Harrison, Emily Steele, Kenny Garner, Ender Bowen, and Jonathan Everett join us in studio, all while Galen figures out how fit everyone in.
Actor Emily Steele and actor/musician Brandon Chase join us in studio, all while Galen tries to find Waldo.
Written by: Emily Steele Featuring: Alice Raver Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: CS4D Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Featuring: Olivia Ferrara, Dawn Lyn, Sam Dressler and Andrew Brown Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: CS4D Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Kenneth Garner Directed by: Kenneth Garner Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Maeby & Valentine Directed by: Kenneth Garner Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Directed by: Kenneth Garner Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Directed by: Kenneth Garner Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Derrell Vaughn Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Derrell Vaughn Directed by: Kenneth Garner Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Directed by: Richard Call Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Jake & Valentine Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Directed by: Richard Call Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Sydney England Directed by: Richard Call Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Featuring: Kenneth Garner Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Directed by: Ender Bowen Produced by: CS4D Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Featuring: Kenneth Garner Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Featuring: Sam Dressler, Erin Naifeh, Dawn Lyn, Derrell Vaughn, Kenneth Garner Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Tim Todd Featuring: Sam Dressler, Erin Naifeh, Dawn Lyn, Kenneth Garner Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Ender Bowen Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
Written by: Emily Steele Featuring: Derrell Vaughn, Sam Dressler Directed by: Richard Call Produced by: Kenneth Garner Executive Producers: Ender Bowen, Tim Todd, Emily Steele
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