Making Money Online with Lisa Johnson

This is the final episode of Making Money Online! Instead of the usual business topics I am using this episode to give you all a preview of my new podcast which is launching very soon - At Home with the Johnsons. Today I will be talking with none other than my husband and co-host of the new podcast - Sam. We touch on a few topical issues to give you a taste of what's to come on At Home with The Johnsons. What we cover in this episode: - Why it's important to have an opinion and share it with the world through healthy debate - How cancel culture and being offended seems to affect even the most seemingly innocent discussions and prevents us from expressing opinions and having conversions and debates - The importance of going to the original source and forming your own opinion about what other people have said rather than using 2nd or 3rd hand accounts - Lisa and Sam's (slightly) differing opinions on smartphone free childhood and how they approach smartphone use within their family Resources:  - Listen to the new Podcast, At Home with The Johnsons - launching soon. There will also be a Facebook group where we will encourage discussion and healthy debate without fear of being cancelled! - Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Dan Meredith is a serial entrepreneur and author who, like me, has a lot of fun in his business! Today he joins me to share how our values impact the way we run our businesses and some of the advice he provides on how to be happier and healthier in life and business. Dan also share his experience of pushing himself outside his comfort zone, and stories of the challenges he faced which resulted in him writing his first book "How to Be F*cking Awesome". What You'll Learn In This Episode - How doing things which don't make you any money can be some of the most important in your life and business. - The importance of human connection for mental health and happiness, and some of the ways you can ensure you add this to your life. - How reducing drama and stress in your life can give you more energy to use on more important things.  - Dan's top tips for how to improve your levels of happiness. There are some there that you might not expect! Resources:  - Connect with Dan on Instagram, Facebook or email at dan@coffeewithdan.com- Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Regardless of how other people's lives look from the outside, everyone has their struggles and Niyc Pidgeon is no exception. Niyc is a Business Mentor who specialises in helping her clients overcome their challenges using positive psychology. Today Niyc and I share some of the struggles we have gone through over the years and how sharing these struggles, after they are over, and some reflection has been done, can help process what has happened, let others into our lives and help people who have faced similar challenges. What You'll Learn In This Episode - Niyc's approach to sharing her life on social media and why she shares the things that went wrong as well as those that went to plan. - How what you consume online directly impacts your well-being and some ways you can make positive changes to this. - Some actionable insights into positive psychology from Niyc and how she uses them in her own life as, well as to help her clients. - Why Niyc is passionate about suicide prevention and what she is doing to help prevent people taking their own lives. Resources:  - Find out more about Niyc on her website and pre-order her new book, One More Day here- Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Today we are talking about partnerships! Partnerships can be an amazing way to play to your strengths and have someone who fills in your weaknesses - if you choose the right partner!  Jo and Zoe from 6 Figure Bookkeeper are with me today to share their experience of partnering together. They share how they found each other and built their partnership from being practically strangers and ended up building a successful business together. What You'll Learn In This Episode - The key things to look for in a partner and how to assess if you'd be good working together. - How choosing a good partner in business could end up being the starting point for an amazing friendship as well. - The importance of effective communication in a partnership and how to make sure you both stay on the same page. Resources:  - Find out more about Jo and Zoe on their podcast The Bookkeepers Podcast and their Facebook community - The 6 Figure Bookkeepers Club- Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today's guest is the co-founder of our new business The Business Success Company which offers the first fully online business franchising model! Karen is also the Operations Director of That Strategy Co. and she joins me today to tell you about our new business and the incredible value it offers franchisees to enable them to build their businesses using the amazing products which we have created. What You'll Learn In This Episode - The types of products and services that The Business Success Company offers and who they are useful to. - How our new company will give back by raising funds for charity - Details of the equity fund which The Business Success Company will start which will help franchisees build long term wealth - The ways that our new company will train and support franchisees to enable them to maximise the success of their business Resources:  - Find out about our new business here: https://thebusinesssuccesscompany.com/become-a-franchisee - Link to the Business Success Company open day: https://go.lisajohnson.com/thebigreveal  - Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today's guest, Jenna Farmer did by accident while sharing her personal experience with Chrone's disease online.  Jenna talks about how her journey as a health influencer began, as well as how this evolved  What You'll Learn In This Episode - The key differences between an expert and a thought leader and how to differentiate yourself. - How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so. - The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.  Resources:  - Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers. Today's guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business. What You'll Learn In This Episode - How to make the most of every lead by giving the customer natural next steps towards buying from you. - Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner. - What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren't. - The top 3 reasons that WhatsApp is Chris's favorite platform to take his leads through the steps to become paying customers. Resources:  - Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris's book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about how to design your life so that you can do the things that matter most, to you! Our guest this week is Georgie Shears, who shares a deeply personal story about how she came to where she is now. Georgie is a Life Design Specialist who helps female business owners to find balance in their lives and prioritise the things that really matter to them. Her focus is on the unique individual that we all are and she tailors her work with her clients according to their needs. What You'll Learn In This Episode - Georgie's top tools for managing stress and anxiety and how to find what works for you. - How limiting beliefs might be holding you back, without you even realising it. - Why Georgie advises her clients not to follow the news. - The importance of identifying the things that we have been told are good for us, but that might not be good for YOU, as a unique individual. - The power of meditation and how to start, even if it's something you have struggled with in the past. Resources:  - Take Georgie's free quiz at lifedesignquiz.com or connect with her on Instagram @georgieshearsstrategist where you can also book a 15 minute discovery call with her. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Goal setting is an essential part of a successful business, after all if you haven't set goals for your business how are you going to know if you've been successful or not! Despite this many business owners are not setting goals effectively so today we are going to cover some of the top ways of setting goals and why this is so important. Today's guest is Laura Russ who is a goal setting expert and your right hand woman for business planning and goal setting. She shares some of her knowledge on the value of effective goal setting and some practical advice on how to do this. What You'll Learn In This Episode - The importance of goal setting in your business and being specific about the reasons for setting them, and methods you will use to reach your goals. - How goal setting and visualisation are valuable for planning not only for success but also for overcoming challenges in your business. - The psychology behind effective goal setting and how to shift your mindset for success. - Where to start with goal setting, even if you are starting from a blank canvas. Resources:  - Find out more about Luara's services on her website www.lauraruss.co.uk or connect with her on Instagram @laurarussstrategist - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about another super important part of any business and that's sales. We talk about the traditional model of the sales process and how moving away from this can benefit the customer experience and sales success! Charlie Day is back on the podcast today, she is a sales expert who's agency aims to be the most diverse sales team. Her enthusiasm for selling is clear and you are guaranteed to come away from this podcast wanting to sell, sell, sell! What You'll Learn In This Episode - What qualities make a good sales person and how Charlie Day is setting her agency apart from the rest. - How values and integrity feed into the sales process and how these can be used to tailor the sales strategy to your business's values. - The value of collecting “nos” in the sales process and how these can help you find customers that truly fit with your business. - The value of learning to sell and when it may be time to get help with your sales process. - Why you should set sales targets and be selling EVERY DAY! Resources:  - Find all of Charlie on Instagram, check out her Facebook Group and Sales Made The Agency Instagram page- Find out about Charlie and my Sales and Strategy Day on 12th June - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Franchising is a model in business that sometimes gets negative press. Today we tackle some of the misunderstandings around franchising and discuss how this fantastic business model can be used to benefit both the franchisee and the franchisor to accelerate growth and maximise the impact of your business. Today's guest is Franchise Strategist Stacey Cann, who started in corporate marketing but took her career in a different direction when she became a franchisee. This was just the start of her work in franchises and now she advises both franchisees and franchisors on how to be more profitable. What You'll Learn In This Episode - What franchising is, some of the main advantages of franchising and how it can help to unlock your confidence and potential in business. - What you can expect to pay when buying into a franchise and how long it could take to make a return on your investment - The types of businesses that are suited to franchising and how it can scale your business quickly when done the right way. - Some of the ways that franchising can evolve into something completely different to how it started out. Resources:  - Find all of Stacey's's services at: www.staceycann.com/free and on Facebook and Instagram - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Today we are talking about taking leaps both in our personal lives, and in our businesses, as well as something which is perhaps unexpected and not talked about enough, and that is female pleasure. Our guest today is someone who is no stranger to taking these big leaps. Mangala Holland built her business coaching women towards their sensual awakening and unlocking the power of the female orgasm whilst travelling the world. Today she shares her story of personal discovery and business success, including her transition from corporate to entrepreneurial life, as well as her travels across the globe. What You'll Learn In This Episode - How living for the weekend can be a symptom of low self-esteem and dissatisfaction with your current situation in life. - The ways that nervous system regulation can be foundational in your business success as well as when it comes to experiencing pleasure. - What sexual pleasure and success in the boardroom have in common, and how you can improve both by using some of the practices that Mangala teaches. Resources:  - Find all of Mangala's services at: mangalaholland.com- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

This week's podcast focuses on selling. Confidence is essential to the sales process and today we talk a lot about having the confidence to sell whilst also remaining your authentic self and setting yourself apart by using your own unique personality and being real. Today's guest is Anna Payne who shares her journey from a successful career working for an SME, into entrepreneurship, and how she remained true to herself while having the confidence to promote her business and herself as a sales expert. What You'll Learn In This Episode - The power of gaining the confidence to own your personality and stop comparing yourself to others. - What changing your mindset can do for your business and your ability to perform at your best. - How having the courage to do difficult things can fuel your confidence increase. - That Having confidence in your product or service, and knowing that you can sell in the right way for you will allow you to build better connections with your prospects and sell more effectively. Resources:    - Find all of Anna's services at: annapayne.online/everything, connect with her on Facebook, or Instagram at annapaynesales. - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my You Tube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are shedding light on a topic that some people may be scared to ask about, and that is diversity and inclusion. Asking questions and encouraging openness around disabilities is really important and is good for both people with disabilities, but also for your business. Our guest is Elaine Hughes who is a Disability and Diversity Specialist. She gives her perspective on how businesses can be more inclusive and accessible to people with disabilities and the benefits that this can bring. What You'll Learn In This Episode  - How to start the process of considering inclusivity in your business. - Some of the ways that including diversity and inclusivity can make your business more profitable and increase your audience. - Which questions to ask to broaden your network to be more inclusive and diverse. - The one most valuable thing that you can implement in your business to be more inclusive. - What a diversity and inclusivity audit is and how it could help your business. Resources:  - Find all of Elaine's services at https://www.linkedin.com/in/hugheselainem/ or elainehughes.co - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Find all of Claire's services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today's guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client's websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You'll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find all of Claire's services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

This week we are talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it's not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers. Today's guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve. What You'll Learn In This Episode - How Kerry juggles family and business life whilst still doing the other things she wants such as travelling. - How to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience. - How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes. Resources:  - Join That Strategy Club - Find out more about Kerry's Business at funnelsketchers.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business. Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation. What You'll Learn In This Episode - How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform. - How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive. - How expectations of a corporate job and “climbing the ladder” are not always what they seem. Resources:  - Join That Strategy Club - Find more about Sarah's services at: https://www.instagram.com/getfullybooked - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel   

This week we are talking about ADHD, what it is and how it impacts so many people today. It seems like ADHD is everywhere these days, but I have learned that not everyone's experience of ADHD is the same. In this episode we discuss some of the common challenges encountered, and how these can vary between individuals. Joining me is Kim Raine who is a Mind, Body and Confidence Coach, specialising in helping high performers with ADHD to turn things around so they are in control of their lives and businesses. She shares her journey, from her late diagnosis with ADHD, and stories and experiences from herself and others who live with ADHD. What You'll Learn In This Episode - How mindset is key to overcoming ADHD as an obstacle in your life and business. - What it's like to live with ADHD and how to tell if you may have it. - Some of the tools and coping mechanisms which ADHD sufferers use to function well, which some ADHD sufferers use without even realising they have the condition. - The pros and cons of medication and how it may not be the best long-term solution for ADHD sufferers. Resources:  - Join That Strategy Club - Find all of Kim's services at https://kimrainecoaching.com/ - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We're talking about one of my favourite topics today, and that is numbers! Getting into the figures and finances of your business can seem scary but it's so important to dig into the numbers and know what you're looking at.  Joining me today is Accountant and Financial Educator, Liane Ranaboldo who helps business owners get confident with their finances. Lack of clarity around finances holds a lot of great businesses back so today we discuss how to understand what your numbers are telling you so you can stop playing it small. What You'll Learn In This Episode  - How to be proactive, rather than reactive when it comes to your business finances and which numbers to start tracking regularly.  - Why some business owners don't scale above the VAT threshold and why I'm sad to see so many people doing this.  - We all want to be tax efficient but are scared of getting it wrong. Liane shares how to be less fearful of HMRC and how to choose the right accountant for you.  - Why business decisions become easier when you can clearly see your profits and losses and how financial confidence will help you in many other areas of your business as well.  Resources:  - Join That Strategy Club - Find all of Liane's services at www.tilleysaccountancy.co.uk - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

This week, we're talking about business awards. It's something I've been skeptical about in the past, but I've learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business. And Sophie Milliken, this week's guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off. As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.   What You'll Learn In This Episode:   - Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.   - What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.   - How there's more to award programmes than just winning the award or getting marketing and exposure out of the experience. Resources:  - Join That Strategy Club - Connect with Sophie on LinkedIn and Instagram - Listen to Sophie's Podcast, Beyond the Bio - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps 

Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I've wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary. We both passionately feel we're doing a disservice to our industry by not calling out bad business ethics. So, in a space where we're all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.  What You'll Learn In This Episode  - Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.  - Georgina's tips for writing authentic sales pages that convert and understanding why we're not writing for ourselves. -  How to write for different buyers and why we don't all need an elaborate backstory, people also find the everyday fascinating.  - Georgina's realisation that even as a people pleaser, you simply can't please everyone, so you may as well be yourself and speak up for what you believe in.  Resources:  - Join That Strategy Club - Find all of Georgina's services at www.fearlesswords.co.uk - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I have Yvonne Philip, the Success Stylist joining me, whose styling work goes beyond just what to wear. Yvonne's work connects style, branding and confidence, which I just love.  How you feel about yourself impacts how you show up, your brand and the message you send. We know when you feel confident you're more comfortable being visible, which will always benefit your business.  In this episode, Yvonne shares how to find your style so you can stand tall and boost your confidence. What You'll Learn In This Episode  - Yvonne's unconventional journey into styling, and how she found her purpose in supporting women to increase their visibility, confidence and business.  - How style can be used to communicate your message and why it's as important as your branding.  - Discovering your style isn't about spending a lot of money, Yvonne explains how to sustainably transition your wardrobe over time.  - How to find your style and why you'll feel more confident when you embrace yourself just the way you are.  Resources: - Join One to Many - Find all of Yvonne's services at www.yvonnephillip.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

In this solo episode, I want to talk about how you can create passive income using the knowledge you already have to create something with value and integrity.  You've probably noticed that my messaging around recurring revenue and passive income has changed in recent months. Today, I'll share with you why I decided to make these changes and why I'm still so passionate about helping others create passive income, but in an ethical way. What You'll Learn In This Episode  - How the integrity of course creation has been stretched over the last few years and how we can all work to improve this space. - I break down how pyramid schemes work, the allure of them and why many people feel embarrassed to openly admit to having been a part of one.  - The five steps to making passive income that I teach in One to Many to create value-driven programmes with integrity.  - Why creating a passive income revenue stream won't happen overnight, it will take time and a lot of effort, but once established the benefits can be huge.  Resources: - Join One to Many - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is Lesley Thomas, founder of The Money Confidence Academy. Lesley helps both adults and children improve their financial literacy. Today we're discussing how we can help children and young adults understand money and help shape their money mindset so they feel confident and empowered when it comes to finances. What You'll Learn In This Episode - Lesley shares how to foster curiosity about money in children, how to get them interested in financial matters and give them the confidence to ask questions.  - How we can become confident as adults to speak about money, mortgages, and budgeting to set an example for our children to follow.  - We talk a lot about money in our house but both my boys have very different outlooks when it comes to their future finances. Lesley gives her top tips to help guide them in the right direction.  - The practical ways to build a positive money mindset in children and the messages to reinforce to help them believe they can achieve financial security.  Resources: - Join the Race to Recurring Revenue - Find all of Lesley's services at www.themoneyconfidenceacademy.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We talk so much about launches, new clients and leads but hardly ever speak about retention, even though it's widely known that it's easier and cheaper to sell again to the clients you already have.  Retention is so important when scaling your business, so I have a marketing and retention expert with me today, Clare Tebbet. Clare helps ambitious business owners scale their businesses with data-driven strategy and much like me, she loves metrics and marketing. What You'll Learn In This Episode  - Why data is the pulse of your business and where to start if you're overwhelmed with all the numbers and stats.  - How to deliver great customer service and all the elements that contribute to a high retention rate.  - What you need to have in place if you're looking to boost your retention and why it will be easier if you're client is at the heart of all you do.   - Some of the shocking statistics that will highlight why retention is as important as the acquisition of new clients.  Resources: - Join The High Ticket Success Sprint  - Connect with Clare on Instagram @ClareTebbettOnline - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I like to talk about health and wellness on this podcast as my own health has been so up and down it's always at the forefront of what I do. I now truly understand how important health is and how much it aids your impact.  Joining me to discuss how to optimise your health for high performance is GP, Coach and Clinical Hypnotherapist, Dr Rosie Khan. Rosie specialises in helping women operate at a high level with a holistic approach to make improvements to their mental and physical health.  What You'll Learn In This Episode  - What prompted Rosie to leave her GP surgery and start working with high-performance entrepreneurs.  - Why preventative measures are always a winner when it comes to health and the areas to concentrate on to help you achieve more.  - Rosie's tips for dealing with stress, we discuss if stress can be contagious and how much sleep we really need.  - Why Rosie includes spirituality in her practice and the female system she uses with clients to help them be the best version of themselves. Resources:  - Join The High Ticket Success Sprint  - Connect with Dr Rosie on Instagram @DrRosieKhan.Wellness - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Staying motivated can be challenging when you work for yourself, but knowing your purpose and having clear goals helps keep you moving forward.  My guest today has purpose and drive by the bag full which has seen her transform her career and personal life. Joining me is Strategist and health enthusiast, Natalie Potts, to discuss how to harness the drive to succeed in business. What You'll Learn In This Episode  - The steps Natalie took to transform her life following a break-up, her goals, how she achieved them, and the challenges she faced along the way. - How to create a life and a business that plays into your natural strengths and why fear of judgement holds so many people back. - The parallels between launching a business and improving your fitness and how obsession (in the short term) can be useful to get you to where you want to be.  - If you want to get out of corporate and know in your heart you want to be a business owner Natalie shares her advice for getting started and finding your purpose.  Resources: - Join The High Ticket Success Sprint  - Connect with Natalie on Instagram @nataliepottsstrategist - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I love speaking with entrepreneurs whose businesses have evolved over many years and span multiple industries. It's a great reminder that we can all pivot, change and evolve with our business. Every move is a stepping stone, even if the path isn't always clear and my guest today is a real testament to this. Katie Godfrey helps beauty business owners scale and grow, and like me, Katie was severely bullied which resulted in her leaving school at just 13. Still in her teens, Katie launched a modelling agency and has gone on to open and scale multiple beauty salons.  What You'll Learn In This Episode  - How Katie rebuilt her confidence after leaving school, the first business she launched and how came to run multiple beauty salons, launch a product line and coach other salon owners. - The sacrifices Katie has made along the way and how she juggled being a single parent with scaling her business.   - We share our experiences of bullying and trolling and the systems Katie has put in place to manage this and not let it affect her wellbeing or business.  - Having started in business young Katie reflects on what she's learnt, her advice to others and her goals for the future. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Katie on Instagram @KG_KatieGodfrey - Download my FREE Launch Strategy Guide - Follow me on Instagram @lisajohnsonstrategist - Visit the website https://thatstrategyco.com/  - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We often focus on our income goals for the year and making money now, but we also need to think about how to build long-term wealth for the future and create generational wealth.  My guest today is Niamh Eadie who saw property development as an opportunity to create long-term wealth and has successfully invested in many property projects.  There's a lot of conflicting information online around property development, some people say you need a lot of money to get started and some people say you need no money but Niamh is someone who has been there and done it. Today she shares where to start if you want to add property development to your portfolio.  What You'll Learn In This Episode  - How Niamh helps people leave the confines of corporate life and build a career in consultancy and property development. - The importance of considering the lifestyle you want in the future, whether that's retirement or projects that you can work on as you get older that give you flexibility.  - The two schools of thought when it comes to property development and the range of opportunities out there from buy-to-let to investing in commercial properties.  - Niamh's advice for getting started in property, how to get clear on your goals and why you always need an exit plan.   Resources: - Stepping Onto Big Stages Masterclass  - Connect with Niamh on Instagram @amostunlikelybuilder - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Having a high-ticket product as part of your business is recommended but unfortunately, there are a lot of expensive services out there right now that simply don't deliver in value. This week I want to discuss how to create and deliver high-end luxury products with strategist, Deep Bajwa. Deep has many years of experience working in luxury weddings and has now brought her knowledge of the market to the online business space.  Today we share how to add a truly VIP experience to your product suite.  What You'll Learn In This Episode  - How to step up each stage of the customer journey to make a high-end offering that ensures a return on investment for your clients.  - Why off-boarding is as crucial as onboarding and why people will always remember how you made them feel above everything else. - The dangers of undercharging and how this scares away your ideal client.  - Adding a luxury VIP offering to your business is for everyone but there's much more to it than increasing the price of your standard product.  Resources: - Stepping Onto Big Stages Masterclass  - Connect with Deep on Instagram @deepbajwastrategist - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We all know how important visibility is in business, and I believe being visible can be split into two parts. The first is being vulnerable and sharing your real experiences, good or bad, and the second is showing up as yourself.  To talk about how to be authentically visible and comfortable sharing more of your personality online is photographer, Amanda Hutchinson. Amanda is more visible in her business now than ever before, today we discuss the benefits she experienced from sharing more of her true self.  What You'll Learn In This Episode: - Why visibility includes sharing images of yourself, and how Amanda has helped clients feel comfortable and confident in front of the camera. - I talk a lot about secondary messaging, today we discuss why it's so important to understand yours and how this connects you with your audience.  - What Emma learnt from sharing a very personal journey online and how she's built a business that can be flexible and work around her family.  - The confidence you will gain from showing up authentically and how this will quickly start to compound to transform your business without compromising your integrity. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Amanda on Instagram @akpbrandingstories - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Happy New Year! I'm kicking off the year with a solo episode to walk you through how to create a marketing strategy that will set you up for success in 2024.  This is what I do with all my clients in a one-to-one session and this is where you want to focus if your goal this year is to scale your business and grow your revenue. So grab your notebook and let's get started. What You'll Learn In This Episode: - How to evaluate and reflect on the previous year and why failure is the best tool in finding the way forward.   - The mindset work that is essential in helping you reach your income goals and how to set your pricing accordingly.  -  How to build a sustainable ecosystem of products that serves your ideal client and how to plot your launches for the year, including when you want to take time off. - The power of having an ambitious goal for 2024 that isn't linked to money at all so regardless of income you can finish the year feeling successful. Resources:  - New for 2024 - The GSD Sessions - Join me for a 90 -minute Workshop to create your 2024 Marketing Strategy - Join Trica's Stepping Onto Big Stages Masterclass - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Follow me on TikTok @lisajohnsonstrategist - Join the discussion at @thatstrategygroup - Subscribe to my YouTube channel 

Joining me today is Business and Mindset Transformation Coach, Emma Johnson. Emma and I share a passion for strategy so today we're discussing how you can clear up confusion in your business and simplify your success. What You'll Learn In This Episode: - Most of us would find getting married and emigrating in the same year incredibly stressful, but for Emma, it was a challenge she loved! She explains how her strategic mind helped her navigate this time.  - Emma's thoughts on using AI in business and how you can stick to all the parts of running a business that you enjoy and utilise technology for the rest.  - How Emma helps clients combine mindset and strategy to stop self-sabotaging and silence their inner critic.  - Why having values in your business is crucial and why your revenue will grow when you focus on what brings you joy.  Resources:  - Find all of Emma's services at www.emmajohnsonandco.com and get her free Automation Playbook here - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Talking about mental health is really important to me because when we drop the stigma more people get the help they need. My guest today is Hayley Wheeler, who helps children and adults improve their mental health through her unique system of understanding, processing and releasing emotions.  What You'll Learn In This Episode: - Hayley's training and lived experience in this field and how she's been able to help her children and clients process their emotions with outstanding results.  - How talking about emotions and processing them can positively impact our thoughts, our outlook and improve self-confidence.  - Mental health struggles are never about just one thing so Helen shares her holistic approach to helping her clients.  - How you can use your past to understand your present mindset, why sadness isn't socially acceptable and the danger of suppressing our emotions.   Resources:  - Find all of Hayley's Services at www.emotionminddynamic.co.uk and on Facebook - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

As business owners, we live really busy lives and I know how we can worry about the impact that has on our kids. So, I wanted to bring someone onto the podcast who can help you improve your relationship with your children or any children in your family.  Katie Pratley is an expert in helping parents have happier homes and stronger relationships with their teens and tweens.  What You'll Learn In This Episode: - Why Katie wanted to work with parents combining her skills as a teacher and a life coach and the positive impact we can have on future generations by helping them break free from perfectionism. - Katie shares how to encourage teens to feel confident in trying something new, why we need to be OK with them failing and how we can be a role model for them.  - What we can learn from our teens about following our passions and interests and how to support their dreams without projecting our own fears. - Teenagers are still such a misunderstood group, Katie gives an insight into the teen mindset and how to help them become confident, resilient young adults.  Resources: - Katie's book is available now; Dream Big. Think Limitless.: Navigating your teenage years to confidence, self-esteem and the life of your dreams - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist

Facebook ads are a hotly debated topic amongst online business owners. When should you use them? Who should use them? Are they a magic bullet for business? Or just too complicated and a bit scary? There's a lot of contradictory information out there when it comes to selling with ads so I've brought in Facebook ad strategist, Danny Young to help set the record straight. What You'll Learn In This Episode: - Danny demystifies how Facebook ads work, we discuss what's going on in the market right now and why you might have seen costs rise.  - How Facebook ads have evolved over the last few years and why we need to change the way we think about them because it's not just about reaching new audiences. - Which metrics are most useful to understand if your ad is moving you closer to your sales goals and how to use that data to keep optimising your ads. - The best time to use Facebook ads and why infrastructure is the first thing you need to think about when preparing to run ads.  Resources -  Find all of Danny's services at www.dannyyoungonline.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I use intuition in my business all the time and it's been such a powerful tool for me. Joining me to talk about how to tune into your intuition and start using it in your business is Victoria Dioh. I'm fascinated by Victoria's life and career, she always has incredible stories of things that have happened to her from following her intuition and saying yes to opportunities.  What You'll Learn In This Episode:  - Intuition might be something you've not yet explored, so today Victoria shares how you can learn to merge your intuition with your logical mind to make some magic.  - How Victoria moved away from a corporate career and became a healer after following a string of opportunities that took her around the world.  - Victoria's method to help you fall in love with your life, and why manifesting is nothing without action.  - We discuss why logic isn't always enough, but by following your inner wisdom you can reach your goals. Resources:  -  Connect with Victoria on Instagram @manifestationkitchen  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is, Molly Winters - a multi-faceted entrepreneur who has previously worked as a professional organiser and now helps other professionals build strong relationships with copywriting that connects them to their dream clients.  Today Molly shares how you can build authentic relationships online without spamming people and how a cold pitch can still be successful.  What You'll Learn In This Episode: - As an organised person myself I'm fascinated by professional organisers. In this episode, Molly gives me an insight into the world of an organiser and how her work has reduced stress and anxiety for her clients.  - Why taking the time to build a deeper connection with your audience will help you increase sales without feeling sleazy.  - The right way to approach a cold pitch, the importance of finding some common ground when reaching out and why DM-ing doesn't work.  - How to listen to the words and phrases your clients use and how this can help you create copy that resonates.  Resources:  -  Find all of Molly's services at ww.mollyzwinters.com/  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

In tough economic times having multiple revenue streams and a diverse business model really matters. Today I want to explore the opportunity to work with corporate companies, as this is often overlooked by small businesses.  Many entrepreneurs leave the corporate world because they dislike the culture and traditional structure, but working with them as a supplier is a very different relationship.  Joining me to share the many benefits of selling to corporations is Jessica Lorimer who helps small businesses create impactful relationships with large organisations.  What You'll Learn In This Episode:  - How the corporate workplace has evolved over the last few years and why as a supplier you can contribute to a positive company culture.  - Jessica's experience of pivoting from a successful business that no longer made her happy, to starting again to build this business that she's so passionate about.     - How to pitch to corporates and start building those valuable relationships.  - The many services corporates are looking for, including traditional and more contemporary subjects that your business could be perfect for.  Resources:  -  Find all of Jessica's services at https://sellingtocorporate.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We talk a lot about visibility and showing up, but today I want to discuss how you can be seen for who you truly are. Joining me is Jen Gottlieb, an International speaker, founder, Broadway actress and author.  Jen has had an amazing and varied career from working in TV to helping thousands of business owners discover their passion, gain confidence and to stand confidently in their own light.  What You'll Learn In This Episode  - Jen's path from actress to TV host, to now being a world-renowned keynote speaker and how being herself has been the key to success in each role.  - How to build the courage to see yourself for who you truly are and how transformative it will be.  - Jen's experience of selling the business she co-founded with her husband and the happiness and growth it's brought them.  - The actions you can take right now to find your voice and be seen as your true self, and how Jen's book ‘Be Seen' can provide a roadmap to the life you're craving.  Resources  -  Find all of Jen's work at www.jengottlieb.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I want to talk about patience, resilience and why success doesn't happen overnight. Building a business takes time and a whole lot of courage. Joining me to discuss how to create and cultivate courage is Psychologist, Psychotherapist and coach, Nova Cobban.  What You'll Learn In This Episode:  - Nova's entrepreneurial journey, what each venture has taught her and why the first business you start is rarely the last.  - Courage is something you create, you can't wait for it to come to you. Nova shares how to start building courage by taking small steps that soon add up and move you towards your goals. - How to start trusting yourself, listening to your intuition and learning from every no and every perceived failure. - The most common fears Nova hears working with founders and how she helps people face them by coming at them from a different angle. Resources:  - Find all of Nova's services at www.novacobban.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We all know to be successful in business you have to show up. You have to be visible, get your message out there and build connections, but that can feel scary and exposing, especially when you've grown up being told not to be a “show off” or a ‘clever clogs”.  Joining me to discuss how you can step out of hiding, stop self-sabotaging and get visible is actress and coach Florence Andrews.  What You'll Learn In This Episode:  - Florence's own experience with self-sabotage, how she has overcome the fear of putting herself out there to follow her biggest dreams which has seen her secure roles in the West End and a Hollywood film.  - Our biggest fear when it comes to visibility is not being liked, Florence explains the impact that fear has and how it stops so many people going after what they really want.  - How to start listening to your inner voice, how to really understand what it is you desire and how to recognise when you're holding yourself back.  - If you want to make an impact and an income, you'll need to step outside your comfort zone. Today we talk about how you can start getting comfortable with that feeling.  Resources:  - Find all of Florence's services at www.florenceandrewscoaching.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

You'll have seen this week, after a year in the making, I have launched my new business, That Strategy Co. Today I'll walk you through how and why we created the new company, our mission for it and the values behind That Strategy Co. What You'll Learn In This Episode:  - That Strategy Co is an amalgamation of the existing business, but we've added 3 new parts to make a one-stop shop for building a sustainable online business.   - Why I wanted to create a complete ecosystem to support online entrepreneurs with accredited learning to positively change the landscape of the online industry.  - Why I'm so passionate about raising the standard of online education and showing people there are so many different and valuable careers you can have working online.  - How our values have played a central role in creating That Strategy Co and why this business isn't a personal brand, but incorporates many talented people bringing their genius. Resources:  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I have my husband and Copywriter, Sam, joining me this week to bring you another update on some of the things that have been happening in our world recently. We're actually not going to speak about the business today, but we'll give you an update on our lives as so many of you enjoyed our last episode together.  What You'll Learn in this Episode; - We previously shared Sam's cancer diagnosis, in this episode, we reflect on the mental and physical impact of Sam's operation and how we both found the recovery process.   - The kids are at a new school after 6 months of homeschooling. Hear how we're all adjusting to the change.    - Our thoughts on social media and how we deal with negative or argumentative comments. - And why I want to put the house on the market and relocate to a warmer climate.   Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I have a brilliant topic for us to dive into today. Joined by Persuasion Strategist, Bushra Azhar, we'll be sharing how you can use AI to amplify your business and your natural brilliance.  AI is a fantastic business tool when used correctly, so once you understand its capabilities and how to get the best out of it, you'll no longer worry that it could replace you.  What You'll Learn In This Episode;  - The best way to use AI in your business and the worst ways some business owners are using it right now. AI can be a time saver, but it still needs a human touch.  - Why the introduction of AI will make more people come to your business for your uniqueness more than ever.  - Bushra's formula to know where AI can most help you, where to avoid using it and how it can take on the parts of your business you don't do well.  - AI won't replace you, but it can be a brilliant assistant when used the right way. In this episode, Bushra shares how AI can amplify your skills and talent.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Bushra's services at www.thepersuasionrevolution.com 

Today I want to talk to you about how to expand your belief system, how to expand what you imagine for yourself, your business, and your impact.   Joining me is someone who does this all the time, Nicola Rowley. Nicola's business has gone through a huge expansion in the last 12 months and the way she shows up online has also evolved. Today Nicola explains the role strategic storytelling has played in that growth.  What You'll Learn In This Episode;  - How Nicola came to understand her impact and purpose by helping others utilise storytelling in their business.  - The importance of being able to imagine more for yourself, get clear on the outcomes you want from sharing your personal experiences and how to bring others along on the journey with you.  - We become what we surround ourselves with so Nicola shares how she has found a way to fit learning and expanding her horizons into her daily routine.  - We all have stories to share that will help connect us to our audience and they don't always have to be elaborate rags-to-riches tales. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Join the Get It Started 3-day Challenge https://authors.lisajohnson.com/challenge

My guest today is Author and autistic advocate, Heidi Mavir, whose first book ‘Your Child Is Not Broken. Parent Your Neurodivergent Child Without Losing Your Marbles' became a Sunday Times Bestseller when she self-published partnering with Authours & Co.  I've spoken before about the pros and cons of working with a publisher versus self-publishing but Heidi has a unique insight of having done both as her book was later picked up by a traditional publisher. She really knows the best of both worlds!  So if you have an idea for a book but are unsure where to start you're going to love this episode as Heidi takes us through her writing journey.  What You'll Learn In This Episode;  - Why Heidi wanted to write a book for fellow parents of Neurodivergent children, the vast impact it's had on other families and how she found the writing process. - How Heidi's book became a Sunday Times Bestseller 8 weeks after its launch, why it attracted the interest of publishing houses and how Authors & Co supported her selection of a publisher.  - Some of the key differences between the two ways of publishing your work, what the profit split looks like for both routes and why you should evaluate it as a business decision.  - If you have an idea for a non-fiction book I have a 3-day challenge to get you started! Learn how to connect with your audience, find your niche and become the authority on your subject. Sign up for the Get It Started Challenge! Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find more of Heidi's work at www.heidimavir.com - Join the Get It Started Challenge https://authors.lisajohnson.com/challenge?r_done=1

I have a fascinating topic to explore with you today and that is, how does the attachment style we form in childhood go on to impact us as adults and further still, how does it affect how you run your business?  Joining me to explain more is Clinical Physiologist and relationship specialist, Dr. Clair Burley. Clair helps her clients transform their relationships with themselves and others to create lasting positive change.  So if you hold yourself back, suffer from imposter syndrome or struggle with visibility, understanding your attachment style could help you move through those feelings and boost your long-term success.  What You'll Learn In This Episode;  - The four attachment styles we unknowingly adopt as infants, how they shape our view of the world and why they are so essential to understand as adults. - Being a business owner always pushes you out of your comfort zone and brings up a lot of emotions. Today we discuss the steps you can take to self-regulate and look after your emotions.  - How understanding your attachment style from childhood can help you build a business that works for you and how it might have slowed you down in the past.  - Why being on high alert all the time will impact your health, and how you can work towards feeling calmer, rested and more present.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Dr Clair's services at www.drclair.com 

I genuinely believe you can be body confident whatever your size and shape, but I know how it can knock your confidence when you don't identify with your body as it is.  Joining me to discuss how to get more body confident, without crash diets, is transformation specialist Emma McElhinney. Emma works with perimenopausal women to combine nutrition, movement and lifestyle coaching empowering them to feel fabulous and fearless while experiencing hormonal changes.   What You'll Learn In This Episode;  - How to add more movement into your day-to-day life and what Emma wishes more people knew about nutrition and fitness.  - Food is a part of our culture and a key element to our hormone health. Emma shares how she works with clients to give them food freedom creating positive relationships rather than restricting foods.  - Why Emma niched down to work with female business owners and the passion she has to help women with a multi-targeted approach to make long-term lifestyle changes. - - Where to start if you want to improve your fitness and create positive habits from small changes that can be built up over time.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Emma's services at www.teamemw.com

My guest today is Coach and Author Seonad Cook, who specialises in practical mindset and manifestation for business owners. I'm not the biggest believer in manifesting but I do believe in visualisation and getting clear on what you want, so I was interested to have this conversation with Seonad and learn how manifesting could help entrepreneurs reach their goals. What You'll Learn In This Episode;  - Manifesting is not simply wishing and hoping, Seonad explains how to align with what you want to start attracting it to you. - Why Seonad decided against retirement in favour of launching a new business, and the passion she has for helping others overcome their limiting beliefs to reach their full potential.  - What are the different laws of attraction, how to start putting what we want out there and the role our subconscious plays in manifestation.   - How to discover patterns in what makes you happy so you can start prioritising those things and some of the positive outcomes Seonad has had from manifesting.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Seonad's services at www.followtheformula.co.uk

I know you love a good money chat on this podcast, so today I'm talking all things money with financial behavioural specialist Jessamy Walker.  I talk a lot about money mindset and understanding your relationship with money, but what is often overlooked is the impact your personality type can have on the way you manage your money.  Jessamy has witnessed this over many years as a financial advisor enabling her to identify people's main money archetypes.  What You'll Learn In This Episode;  - How your personality type will influence your relationship with money and how gaining a  better understanding of yourself will also improve your financial well-being.  - If you've not had or made a lot of money before it can be overwhelming when you get it. Jessamy shares how she has helped clients overcome the fear of losing it all and invest for the long term.  - We discuss the profit-first method and how you can start implementing this in your business to ensure you are paying yourself a proper wage.  - Where to start when it comes to investing, how to understand the risk involved and why Jessamy wants every business owner to feel financially fearless. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Jessamy's services at www.barenakedmoney.co.uk