Marketing In Times of Recovery

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLISTResources and linksAbbas MarketingUKREiiFGrowth IgnitionAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegatesTips on networking and how to build fruitful business relationshipsNew features and formats for 2025 at the show Some of the must-see sessionsDOWNLOAD MY UKREiiF PREP CHECKLISTResources and linksAbbas MarketingUKREiiFGrowth IgnitionAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.We covered a lot of ground across the two episodes including: The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketerResources and linksAbbas MarketingRising TideLoki Architecture and DevelopmentArchitects Climate Action Network (ACAN)Don't Waste Buildings NetworkGreen Finance InstituteUK Green Building Council (UKGBC)DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.Key discussion topics include:The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketerResources and linksAbbas MarketingRising TideLoki Architecture and DevelopmentArchitects Climate Action Network (ACAN)Don't Waste Buildings NetworkGreen Finance InstituteUK Green Building Council (UKGBC)DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.comIn this episodeBeing backNew format for 25What's happening nextThanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. FreebiesSocial media marketing posting checklist Practical Snacks Mini-series PlaybookResources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.Ways you can support this show

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episodeData and digits Themes and clips Predictions for 2025 What's next for the showBloopers and outakesThanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbookesources and linksAbbas MarketingHutton&AgencyAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.Ways you can support this show

Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include:Understanding the connection between storytelling and brandHow to develop your brand strategy to differentiate your practiceThe need to build strong brand foundations Whether brand or strategy are a 'dirty' wordWays to uncover client perceptions about your firmResources and linksAbbas MarketingHutton&AgencyAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICESWays you can support this show

The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked about:How to figure out your message and approach that will resonate with the government agendaWays to find opportunities to share your solutions, thoughts and opinionsWhat journalists want and are looking forThe need for speed and quick turnarounds.About the showTAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALLThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. LinksWork with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaignWays you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.Mentioned in this episode:Take The Built Environment Marketing Show surveyI'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.In this episode, we talked about:How FCB Studios reimagined their brand strategy and found a refreshed voiceWhy choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approachThe importance of storytelling and focusing on social impact and cultural value to elevate their brand storyResources and linksAbbas Marketing FCB StudiosNice and SeriousAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and LinksAbbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioningSEO basics to keep your content on topMagnus Ström: Ep 25: Finding your niche and focusAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:How to research and find relevant podcastsThe key questions to ask yourself in order to create a compelling pitchHow to prepare for a podcast interviewHow to promote a podcast appearanceDOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HEREAbout the showPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don't miss out. And do share with others who you think will find this actionable style content valuable.The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and linksAbbas Marketing Listen Notes - Good for podcast research as well as Spotify and AppleInterchange podcast - the integrated transport delivery podcast I host and produceWays you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don't miss out. And do share with others who you think will find this actionable style content valuable.Resources and linksAbbas MarketingArchitizer Future Fest - How to tell better stories to get better clients free webinarHeadline by Co-ScheduleMailerlite About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks'SEO basics to help your content rank on GoogleOptimising your website home pageIntroducing Practical SnacksWays you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don't miss out. And do share with others who you think will find this actionable style content valuable.DOWNLOAD OUR FREE SEO BASICS CHECKLISTResources and linksAbbas MarketingAHREFS SEMRushKeywords EverywhereGoogle Search ConsoleAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks'Optimising your website home pageIntroducing Practical SnacksWays you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist.Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don't miss out. And do share with others who you think will find this actionable style content valuable.Resources and linksAbbas MarketingOptimising your website home page checklistAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abbas Marketing.Make sure you follow the show wherever you listen so you don't miss out. And do share with others who you think will find this actionable style content valuable.Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Today's special episode is part I of a podcast crossover episode. So, I'm interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon's interview for part 1 he talked about:The evolution of digital marketing and how he's always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networking and community engagement and how it can benefit all aspects of your business and mindset.How he's developed websites over the yearsHow he has taken a productised approach to market his design services.Once you've finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. LinksAbbas MarketingJon ClaytonAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".And you'll hear responses across three main themes. Thanks so much to those who took part. Julia NichollsRob FiehnPascale ScheurerLynda ThompsonAmy EdwardsShirin IqbalAngela LyonsAlex McCannAshley FauguelAbout the showThe show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.Find out more about our 'Make It Happen' mastermind day here.

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.comResources and LinksUKREiiFBuild UpThe Build-Up UKREiIF breakfast event - Wednesday 22 MayAbbas MarketingOneworks

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares:- How she found her voice- The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community- Why she believes that the industry needs more diversity - Her plans for the future.Resources and linksAbbas MarketingdRMMQuality of Life FoundationMusic in Offices - City of WomenNational Infrastructure CommissionWays you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don't really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and LinksAbbas MarketingStacey MeadwellToolsStreamyardRestreamEcammWays you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.It's a case of not being fooled as AI wasn't really the new kid on the block but has been around for quite some time. And it's already in many of the day-to-day marketing tools you may already use.We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there'll be something that will apply to us all.Key takeaways:- A quick rundown on what AI is- AI tools that we've used- Practical ways you can get started using AI in your marketing workflowsThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things. Resources and LinksAbbas MarketingBloom CreativeBidwellsClick here for the full shownotes including a list of the tools mentioned in this episode.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of year episode so you'll get:My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. EpisodesEp 60: From ballerina to architecture marketing with Ellie SharpeEp 59: How to master LinkedIn as marketersEp 58: Growing and marketing your profile online with Chris SimmonsEp 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewEp 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIEp 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaEp 54: B2B Content creation: Avoiding overwhelm and getting strategicEp 53: Growing an architectural firm with Andy Matthews, Andy Matthews StudioEP 52: Boring, boring, boring: how to inject creativity into your marketingEP 51: Property, pavilions and partnerships with Andrew Foord, JLLEp 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasEp 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEp 48: The changing social media landscape with Ayo AbbasEp 47: Marketing to help make the world a better place with Tristram...

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today's episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaborationLinksAbbas MarketingPerkins&Will U+IAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksAbbas MarketingStacey MeadwellWatch previous episodes of Stacey and Ayo's B2B breakdown LivesAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksSquire and PartnersAbbas MarketingArchitects InstructionThe well-meaning ArchitectAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.I've seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.Our chat has now been turned into my latest podcast episode that is out today.It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we've identified.Resources and LinksAbbas Marketing websiteArchitecture Social WebsiteBuild-Up Networking CommunityViral post with to.scale co-lab with Architecture SocialAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity.ResourcesAbbas Marketing Hoare Lea websiteAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.I've been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.We cover:The importance of thought leadership, how to get buy-in for it and how to do it.How they take a ‘no brochure' approach and champion digital How they choose digital channelsThe importance of diversity and inclusion.ResourcesFT Longitude | The B2B Thought Leadership AgencyMr B & Friends | Brand strategy and design agency | Bristol UKHoare Lea | Engineers of human experiences.Built environment marketing consultancy | Abbas MarketingThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create?Is it OK to stick to one type of content?Which content channels should you use, and how many?This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. Resources and linksFind out about Abbas MarketingCheck out Stacey's website Bye bye for nowThis podcast is now taking a bit of a Summer break and will be back in September.More on the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. Today's episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he's looking to get in place. Resources and linksFind out about Abbas Marketing here Check out Andy MatthewsRoach Matthews BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practicesThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and linksFind out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft WimbledonThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. Resources and linksFind out about Abbas Marketing here Check out JLL's websiteFind out more on UKREiiFThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.  Resources and linksFind out about Abbas MarketingCheck out Stacey's website Find out more about Susie Lober ShieldOtterMeet EdgarThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today's episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I'm off to UKREIIF in a few weeks, I'm speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD  expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after.  Resources and linksFind out about Abbas Marketing here Check out Always Thinking's websiteFind out more on UKREIIFLink to Karen's MIPIM posts on LinkedInBlinq digital business cards The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesWant to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Today's interview is a special one.  It's with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketingwhy Arup is looking to broaden the marketing conversations they have from traditional audiencesthe impact of digital and Covid on how they go to marketwhy and how Tristram approaches LinkedIn.The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  ResourcesArup websiteAbbas Marketing website Support this show by:sharing us on socialfollowing us on Apple or Spotifyleaving a review on Apple or Spotifyor telling a friend about the show who you think will benefit.Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Today's show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you'll hear about: What personal brand is and why everyone has oneThe importance of reputation, credibility and visibilityHow personal brand brings opportunities How to get started if you're an introvertHow to support your colleagues with their personal brand  The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteBuild UpPrice and Myers Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Today's interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia's loss in the Superbowl. In this episode: How his boss reached out to him to join their firm even though they had no social media presence What makes a good video and contentAnd how employees and contractors are now approaching him to be featured on TikTokHow to measure success on TikTokThe Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteSilvi Materials  Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Welcome back to the new season of The Built Environment Marketing Show.And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective. The Built Environment Marketing Show is a podcast for architects, engineers and marketers. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteWant to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share:the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022talk about what's next for this show in 23.the funniest blooper from all the interviews this yearThe Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews. If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.comEpisodes featured in this specialEp 30: Marketing models: Groups/online programmes with Nikita Morell and Sara KolataEp 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique StaindlEp 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke NeveEp 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren LeachEp 35: Communicating Engineers, Chris Moore, Price & MyersEp 36: How to improve your website without spending a ton of money with Tom GarfieldEp 37: Putting your best business foot forward to win work – Leonie ThomasEp 38: How to get your LinkedIn activity firing on all cylinders, Stacey MeadwellEp 40: Securing PR without projects, Hannah CoxEp 41: Sustainability communications - why we all need to upskill, with Ayo AbbasEp 42: Research, Resi and Gen Z with Sarah Canning and Deenie LeeResourcesAbbas Marketing website#12DaysOfMartechLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about:Why data and research should be the foundation of your marketingWhy we all need to get better at listening to young people and acting on that informationWhy firms need a proper budget for researchThe differences between B2C and B2B marketingThe missing layer of leadership in marketing teams and what can be done to fill itThe Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteThe Property Marketing Strategists websiteThe Property Marketing Lounge podcastLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think.The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities ResourceAs mentioned in the episode I've created the following:Sustainability communications resource web page and guideBuild Up Networking Community Ways you can support this showIf you like this show don't forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviewsLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

Today's special interview is a deep dive into ‘Securing PR without projects.' My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it's still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas MarketingHannah Cox CreativeAnswer the publicLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including:What to think about when picking a topic and format for your podcastWhy starting off  as a guest is a good way to get to know the podcasting ropesHow to pitch successfully to secure podcast guest interviewsWhat to think about when choosing a podcast hostHow to register your podcast Tools to get started and to help manage your podcast ·The pitfalls of ‘free' tools and what to look out forThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it's still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas MarketingHenbe CommunicationsCommunications Strategy That WorksSpeakPipeMemo.fmPodfollowZencastrLibsynBuzzsproutGaragebandAudacityLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.We covered a lot of ground including:what to postwhat makes a good postwhat types of posts to do and how often to postwhy going viral isn't everythinghow to stop the scrollwhy you need to engage and comment not just postAnd loads, loads more. It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don't worry it's still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas MarketingStacey MeadwellJohn EspirianLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.

Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into:The difference between responding vs reacting when it comes to biddingThe importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real lifeThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don't worry it's still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing newsWays you can support this show If you like this show don't forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteBlinqLeonie Thomas

Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money'.  This episode was recorded live on LinkedIn on Monday October 03 2022. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don't worry it's still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing newsWays you can support this showIf you like this show don't forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteTom Garfield Website Microsoft ClarityGoogle AnalyticsHotjar