Marketing That Generates

In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing. Today’s episode is fourth and final of the series. I interview Elia Wolberger, based in New York City. Elia is a meal food prep coach and helps her clients save time, money and food through heer services. A former preschool teacher, Elia was called to feed the one she loves and decided to start her own business doing just that! In this podcast episode, Elia shares her entrepreneurial journey as well as everything she’s doing to market her business right now. You can learn so much from Elia, including how to better nourish yourself (and your family) with less waste and less money! Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/60/

In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing. Today’s episode is third of the series. I interview Heather Hartman, currently based in Colorado. Heather has an incredibly varied background – behavioral therapy, restaurants, tech…and it all led her to where she is today, an incredible personal chef and health coach. In this podcast episode, Heather shares more about her journey that led her to starting her own business, including her own health challenges. She also explains how she markets her business, including landing an incredible opportunity in a TV series! Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/59/

In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing. Today’s episode is second of the series. I interview Monica Lee, originally from Tawain, now based in San Francisco, California. Monica gives the ultimate gift to her busy clients - beautiful, delicious, seasonal local food. I mean, talk about my dream come true! In this podcast episode, she shares her journey to becoming a personal chef after starting her career as a costume designer. Monica explains how her family’s approach to food, specifically dinner, in Tawain embedded a sense of joy and love in her cooking. And, she explains her non-traditional path in the food industry to starting her own business as a personal chef. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/58/

In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing. Today’s episode is first of the series. I interview Erik Nunley, based in New Orleans, Louisiana. Erik has a beautiful motto “creating memories through food”. I know when I think about some of my fondest experiences in life, there’s almost always some element of food with family and friends.Erik’s journey to becoming a personal chef and starting his own business gave me goosebumps. It’s an incredible story and he is a savvy entrepreneur. You’ll hear his surprising source of new clients as well as many other sales and marketing tips that you can (and should!) apply to your own venture. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/57/

In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is fourth and final of the series. I interview Alonso Perez, based in Texas. Alonso is a super impressive email marketer who started his career back in high school! Talk about motivation and entrepreneurial spirit.His approach to making money through your email list is brilliant and he shares some amazing golden nuggets in this episode that you can implement immediately.Alonso helps personal brands and ecommerce businesses with their email marketing and explains more about his services and how he grew his business in the last 4 years. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/56/

In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is third of the series. I interview Jamie DuBose, based in San Diego, California. Jamie owns a digital marketing agency that specializes in helping small businesses monetize their email lists. Her proprietary Zen Marketing Method brings peace and sustainability to your email marketing, while helping you generate more revenue from this powerful channel. Jamie shares so many golden nuggets in this episode, plus includes a free resource to help you create your own email nurture sequence. You don’t want to miss it. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/55/

In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Samar Owais, an email marketing strategist and copywriter based in Pakistan. She specializes in software as a service (SaaS) and eCommerce. Samar has worked with big-name brands, including Drip, HubSpot, and Pinterest. Listeners are bound to take away at least one idea to apply to their own email marketing that increases sales and revenue. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/54/

In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Jason Resnick, Founder of NurtureKit, which is based in New York. Jason is a brilliant email marketer. His approach to email marketing is unique and designed to help other business owners generate more revenue from the channel. Jason makes a bold promise to double your revenue from email marketing in just 90 days. Now, that’s a stellar return on investment (ROI). Also, Jason shares the ins and outs of segmentation, personalization, email migrations, and much more. He even generously gifts listeners with a plug-and play salesperson campaign. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/53/

In our current podcast series, I interview the owners of 4 very different personal training businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Sam Johnston, Owner of State of Alpha, a personal training business that helps professional men master their health and fitness through coaching programs. Through his coaching programs, Sam helps clients build a bullet-proof body and mind to show up with energy and confidence. Sam’s unique and holistic approach called the Alpha Body System (ABS) creates incredible before-and-after results for his clients. Also, Sam is very growth-minded and shares insights about growing and marketing his business. For example, Sam sold $15,000 worth of coaching programs before finalizing his curriculum.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/52/

In our current podcast series, I interview the owners of 4 very different personal training businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Allie Knobbe, Owner of Garage Training and Aestousi in Denver. Three years ago, Allie took the courageous step of leaving her accounting career to start her own business in an industry that she was much more passionate about—fitness. Allie’s unique philosophy on fitness is to approach it from the sustainable long-term and focus on habit building to get one percent better every day. She shares some marketing tips and golden nuggets on how to approach your own health and wellness journey. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/51/

In our current podcast series, I interview the owners of 4 very different personal training businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Erin Osborne, owner of Muscles and Mommies based out of British Columbia, Canada. Erin is a registered personal trainer (BCRPA), pre- and post-natal fitness specialist, Bellies Inc. core confidence trainer, and a trained birth doula (DONA). Erin helps moms with pre- and post-natal fitness to show them how to be their healthiest selves so they can enjoy life to its fullest. Also, Erin’s background as a doula makes her standout in the industry. She shares her journey to creating her fitness business, being booked out, and stressing the importance of marketing. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/50/

In our current podcast series, I interview the owners of 4 very different personal training businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Daniella Maldonado, Owner of Platinum Plates Fitness and Boom Lab Fitness in Denver. Also, Daniella is a NASM certified personal trainer (CPT) and fitness nutrition specialist (FNS). Daniella describes the personal training certification process and how not all personal trainers are created equal. Also, she shares some of her hard-earned marketing lessons that you can apply to your own business. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/49/

Marketing That Generates Podcast Host Lauren Pawell of Bixa Media would like to extend a personal invitation to listeners to take this relationship into real life. Lauren talks to business owners every week and would like you to join her for free, monthly marketing chats on Zoom for free, personalized marketing advice. Bounce your ideas off of Lauren, her team, and other like-minded business owners. You can learn a lot by asking questions and/or listening to answers provided by others. If you would like to join the monthly marketing chats, please click on this link to RSVP. https://b.bixamedia.com/monthly-marketing-chatThen, you will receive a schedule and Zoom access link.

In our current podcast series, I interview the owners of 4 very different operational businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Amber Slaughter, Project Manager and Owner of The Project Architect. Amber brings more than 20 years of experience and expertise from corporate project management to creatives and agencies wanting to increase profits, streamline delivery, and improve client experience. Instead of overdelivering and being consistently underpaid, Amber helps her clients get paid for everything. She shares more about her services and explains some of the marketing lessons learned as she transitioned from being a corporate employee to business owner.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/46/

In our current podcast series, I interview the owners of 4 very different operational businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Karen Sergeant, team growth strategist and advisory COO. Karen has an incredible background leading teams through some of the highest stakes environments possible. She brings expertise to business owners and their teams to grow quickly, more sustainably, and more equitably. Also, Karen explains how she has simplified her marketing to focus on her best work for clients.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/45/

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Tiffany Bastian, Enrolled Agent (EA) and Founder of Bastian Accounting—a firm that specializes in helping photographers with their business finances. Tiffany is not your average, boring accountant. It’s counterintuitive, but she makes talking about accounting and numbers exciting and fun (and funny). Tiffany goes behind-the-scenes of her marketing system and shares what works well for her business. Also, Tiffany explains her secret sauce and unique niche that has allowed her business to grow exponentially. Currently, she is hiring her sixth team member.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/44/

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ashley Waychoff, Founder of Pretty Penny Accounting. Ashley and her team offer bookkeeping and financial advisory services to give business owners financial clarity, confidence in their numbers, and a system for organization and compliance. Also, Ashley shares the twists and turns of her journey to becoming a business owner as well as explains what works well in the marketing of her own business.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/43/

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Arnesha Bobo, Founder of CFO For Women. During her previous career in the corporate sector, Arnesha witnessed first-hand how female-owned businesses did not have access to the same financial resources as male-owned businesses. As a result, Arnesha started CFO For Women to help female-owned businesses make better financial decisions and boost their bottom line. Arnesha explains more about her services and how all her offers are ways to help different businesses no matter their current budget. Also, Arnesha shares ways that she has marketed her business that you may be able to apply to your own business.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/42/

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Barbara Schreihans, Creator of Your Tax Coach. Barbara’s business is not made up of regular tax accountants, but cool tax accountants—and she’s one of them! Barbara’s one goal is to help business owners stop giving the government all their money. In 2020, Barbara’s financial firm saved their clients more than $5 million. Also, Barbara shares more about her firm and journey to becoming an entrepreneur.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/41/

Whether it’s the end of the quarter or year, are you looking to level up your marketing results? Marketing always performs better when backed up by a solid plan. In today’s episode, Lauren Pawell teaches you how to create a strategic marketing plan to make more data-driven decisions. Rather than trying to wing it—day by day, week by week, or month by month, a marketing plan ensures that you do not burn out your team or yourself.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/40/

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ane Lowe, Creator of Lowe Luxury Travel. Ane has a rich family heritage and travels as often as possible. Ane started out as a food and travel blogger, and shares her journey to owning her own travel agency. Ane talks about her approach to designing memorable travel itineraries and what luxury travel truly means. She explains how she finds new clients for her business and offers ideas you can use for inspiration as part of your own marketing strategy.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/39/

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Jami Johnson, founder of Bella Events. Jami has a very unique niche within the travel industry. She helps coaches, entrepreneurs and creators create and plan intimate retreats - an additional revenue stream for their business. I’m not going to lie, when Jami told me “you should have marketing retreats!” - I thought: “Combine marketing with my love of travel, dream come true!” Ha. While Bixa is not quite ready to add retreats as an offer, I loved chatting with Jami and learning more about her business and how she helps others plan retreats. And, if you’re thinking this might be an offer you want to add in the future, she also shares what you need to have in place first before being successful with a retreat. Of course, Jami also shares the behind-the-scenes of her marketing system and how she gets in front of new prospects.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/38/

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Samantha Schultz, Founder of Plan Your Perfect Vacation. Samantha has traveled to more than 62 countries and six continents. She shares more about her international travel agency and the level of support that she provides to clients. Also, Samantha explains her unique marketing system and how she finds and acquires new business. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/37/

In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Campbell Will, physical therapist and founder of Breath Body Therapy. Campbell shares his very unique service - helping patients breathe optimally, so they can improve their health and well-being. This episode was especially fun for me because I’ve taken some of Campbell’s incredible breathwork classes and seen some incredible results on the backend of what I’ve learned… …so getting to pick his brain and geek out on the science AND art of respiration was a real treat. Campbell also shares more about his marketing system, how he gets in front of new clients and the impact the pandemic has had on his business. (Don’t worry, it’s not depressing but a silver-lining.) Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/36/

In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ashlee Rowland, the founder of Simplholistic nutrition and creator of the Bare Naked Hormones Course. Ashlee’s health and wellness journey has been mind-blowing. At an early age, she was diagnosed with several diseases and autoimmune challenges. Without readily available answers, Ashlee took healing into her own hands to overcome everything from infertility to polycystic ovary syndrome (PCOS). Now, Ashlee is a proud and loving mom whose mission is to help other women facing the same struggles.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/35/

In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Dr. Heather Denniston, creator of the Wellness Amplifier Performance Program. She shares some of her work and describes her bumpy marketing journey before taking a detour and landing major clients, such as Microsoft. A wellness strategist for elite teams and leaders, Heather takes a pared-back approach and offers unique solutions for burnout and stress. She provides training and initiatives for organizations across the globe to maximize performance. In light of the COVID-19 pandemic, people are starting to discover that personal well-being and professional success go hand in hand.Visit the show notes to get all the links from this episode: https://www.bixamedia.com/34/

In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Nour Zibdeh, a functional and integrative dietician. Nour helps people suffering from digestive issues to discover and address the root cause of their illness. Nour shares how her marketing has evolved and the role education plays in bringing patients to her practice. Her on-demand webinar serves as a 24-7 salesperson for the business.Make sure to visit the show notes to get all the links for this episode. https://www.bixamedia.com/33/

In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Hunter Rohwer, the COO of GoLive. GoLive helps female-led businesses launch new websites within days…not months or years. Because they place a huge emphasis on simplicity, speed is a natural byproduct of everything GoLive does. But don’t be fooled, simplicity does not mean boring! GoLive has some big-name clients, Jasmine Star, Amber Lilystrom and GirlBoss, to name a few. In this episode, Hunter talks about the GoLive’s growth journey – they’ve been around for over 10 years – and how their marketing has evolved over the past decade. Make sure to visit the show notes to get all the links for this episode. https://www.bixamedia.com/32/

In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Steph Corrigan, of Steph Corrigan Design, currently based in Monterrey, California. Steph helps small businesses create intentional and strategic branding and websites. Her work is beautiful and impacts a business’ bottom line. In this episode, Steph shares the details of her marketing system - what’s working well and what’s she learned throughout her entrepreneurial journey. Make sure to visit the show notes to get all the links for this episode. https://www.bixamedia.com/31/

In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Keshia White, based in Atlanta, Georgia. Keshia has a unique niche - helping service providers, coaches and consultants attract high-end clients through their websites. And I think the problem she solves for her client is incredible -- how to make more money through their websites and branding. In this episode, Keshia shares her journey from corporate B2B sales to starting her own design and development business. Keshia also explains what’s working in her marketing, what’s starting to become a challenge due to social media algorithms, and what she’s doubling down on. Make sure to visit the show notes to get all the links for this episode. https://www.bixamedia.com/30/

In our current podcast series, I interview the owners of 4 very different website development businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Alison Monday, of tiny blue orange, based in Michigan. Alison sits at the intersection of design and development, and in my opinion, is a unicorn web developer. I should know, because I’ve worked with many developers over the past decade AND I’ve worked with Alison on many client projects. In this episode, Alison details her Wordpress development services, what makes for a successful website project and walks you through her systematic and strategic marketing process that has fueled her business the last 10 years. Make sure to visit the show notes to get all the links for this episode. https://www.bixamedia.com/29/

In our current podcast series, I interview the owners of 4 very different fashion styling businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Devina Bhaga, of Devina Styles, based in New York City. Devina used to work in film and television, styling well-known personalities on shows like Good Morning America and The Wendy Williams Show.Now, through her business, Devina Styles, she helps online entrepreneurs embody their inner CEO through authentic personal style. What she shares about her services in this interview was fascinating, as it goes so much deeper than just shopping for clothes. I think you’re going to have some big ahas. Plus, Devina walks you through what’s working in her marketing now, what she’s planning for the future...and some mistakes she made when she was first starting out. Make sure to visit the show notes, to get all the links mentioned in this episode. https://www.bixamedia.com/28/

In our current podcast series, I interview the owners of 4 very fashion styling businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Elsa Isaac, who’s based in New York City Elsa helps female entrepreneurs and executives create a wardrobe that allows them to show up with unshakeable confidence, so they can make a big impact with their work. Elsa has worked with some pretty heavy hitters in the online marketing world - Marie Forleo, Rachel Rodgers and Tobi Fairley, to name a few. And, most importantly, Elsa’s work speaks for itself. Take a look at her website and you’ll see women from around the country showing up as their best selves and looking amazing in the process. In this episode, Elsa shares more about her business, how she’s serving more people beyond her 1:1 services, and the surprising marketing channels that are working well for her. Don’t forget to visit the show notes, to get all the links mentioned in this episode. https://www.bixamedia.com/27/