MODERN ONTRAPRENEUR

Sterling McKinley is a speaker, trainer, and online marketing consultant with over 15 years of experience. He believes that companies stand out from their competitors when they put their focus on the customer and are consistent with their brand. Tune into this episode of Modern Ontrapreneur to learn why a consistent, customer-centric brand will help generate leads and drive your business’s online visibility.

Rebekah Radice, the CMO at PostPlanner, trains growth-focused leaders on building a purpose-driven marketing system. This system helps merge sales and marketing teams which elevates business performance. In this episode of the Modern Ontrapreneur, Rebekah will explain her unique system and demonstrate how it can help funnel qualified leads to the sales team.

In October 2018, we had the privilege of interviewing the late Sean Stephenson for our Modern Ontrapreneur podcast. Sean was a self help author and motivational speaker who empowered and inspired millions to share their message with the world. Check out this episode to hear his advice on producing consistent and timeless content.

Ever heard of Bonjora? In a little over one year, this tech company’s unique approach to customer service has taken the CRM world by storm. CEO Matt Barnett found that personalized video messages to customers at key points in their customer journey tripled response rates and communication between businesses and their clients. An industrial designer turned entrepreneur, Matt Barnett demonstrates that success is found through mindset rather than background experience. Tune in to this episode to hear how Matt is running a successful business and how you can too.

Dr. Gladys Ato is a leadership mentor who guides the next generation of thought leaders and mentors expert coaches and service providers to become industry leaders. She also teaches executives to thrive through organizational change using her latest book The Good Goodbye. Through self-awareness, emotional intelligence, and personal development, Gladys shares her story as an entrepreneur and discusses how she shapes the entrepreneurial space online.

Marjory Wildcraft has one objective: stop the destruction of the earth. With the goal of having home grown food on everyone’s table, she has created a premiere community where people make their own medicine, grow their own food, and live an extraordinarily healthy lifestyle. Familiar with the hardships every entrepreneur faces, Marjory offers her advice to “growing” a successful business.

Rick Martinez helps entrepreneurs succeed in the cannabis industry as well as stay out of trouble when navigating the unique challenges specific to the industry. His advice? Establish core values, have a vision and purpose, find a mentor and, most importantly, be confident.

When Derek White wasn’t seeing the results his sales consultants promised, he learned the job himself. Three years later, he’s growing other businesses through Digital Revenue Media, his boutique marketing agency and Facebook partner. In this episode, Derek discusses how to maximize Facebook — including advice on retargeting strategies, reaching cold audiences, and budgeting for ads.

For over 30 years, William Honaker has been helping entrepreneurs with intellectual property and legal matters. In this episode, he explains the three steps of managing intellectual property for small business owners: recognizing its importance, collecting it, and protecting it regularly. He also touches on international legal strategies, the benefits of public speaking, and the rapid nature of business in a tech-driven era.

Greg Kraios says the key to success is to care — about your customers, your product, and everything you do. In this episode, Greg shares how he built a following for his email deliverability and analytics company 250ok, his advice on escaping the spam folder, and his plans to revolutionize email for consumers in the future.

Steven Dixon wants to make things happen. Throughout his business career, he’s maintained the mindset, “If you’re going to think, think big.” He thought so big, he sold the business he started from scratch, founded an online consulting and education community, and plans to bring business technology to a new level in Australia. In this episode, Steven talks with Ontraport CEO Landon Ray about how to do it all and take care of yourself along the way.

Ryan Foland met his business partner at a dinner party. That evening they discovered they each had what the other person needed. They joined forces to bring their expertise to the market and launched Influence Tree. In this episode, Ryan shares the importance of building your personal brand, why influencers are being more vulnerable on social media, and how to create more engagement with your customers.

John Randak has been the lead marketing strategist on many high profile marketing launches and has, consequently, learned many lessons. In this episode, John sits down with Ontraport CEO Landon Ray to discuss his insights into failure, managing client expectations, and why he is learning everything there is to know about YouTube.

Mindie Kniss was living out of her office while trying to start her business. Realizing she couldn’t do it alone, she started asking for help and began learning about marketing and sales. Today Mindie and her husband, Sean Stephenson, have a thriving business. They share the stage around the world to work with speakers and coaches and help them move past their blocks to grow their business. In this episode, Kniss shares how she teaches business with a heartfelt approach and why their company motto is “Do more good.”

Jamie Caliri is a director whose recent animated films have garnered an Emmy and three Annie awards, among others. In the late 90’s he jumped from animation to live action and took on music videos including Marcy Playground's “Sex and Candy” and Morphine's “Early To Bed,” which earned him a Grammy nomination for best music video. He and his brother Dyami produce Dragonframe animation software, which was used to shoot such films as Wes Anderson's Isle of Dogs. His most recent film project was directing the stop-motion sequences in The Little Prince.

Rachel Miller started creating content for kids, but it quickly morphed into something bigger. She discovered her knack for building audiences and connecting to large groups of people. Knowing her friends could benefit from these skills, she invited them to learn how she did it — 47 of them said yes. This was the start of her second business which has helped her friends and clients reach millions of people. In this episode, Rachel shares her strategic approach to building audiences and how you can craft your own viral content.

Marcela DeVivo has been in the marketing industry since before the age of Google and has seen many trends come and go. She developed a unique perspective on the future of marketing by keeping a close watch on disruptive technologies. In this episode, Marcela shares her advice on SEO, Facebook ads versus Google ads, and the importance of having a personal brand.

Before starting his full service marketing agency, Matt Coffy began as a consultant. Today, his company has reached seven figures working with clients on executing their marketing strategies. Now looking forward, Matt’s goal is to combine his two passions of music and entrepreneurship. In this episode, he shares why taking chances pays off, how delegation leads to growth, and how great work and reviews will lead to more customers.

“Influence marketing found me," says Shane Barker. He met Zoe, who had a large social following on Instagram, when she approached him to help her become an influencer, and together they built her brand that now generates a million dollars a year. Shane has built a team of 31, who have mastered the process of content creation and processes. In this episode, Shane, an expert in SEO and digital marketing, shares about the importance of mentorship and networking along with the challenges of starting a business in the competitive world of digital marketing.

Sue Izzo met Franziska Iseli and Christo Hall, founders of marketing education program Basic Bananas, on a random “Eat, Pray, Love” trip to Bali, where the travelers-turned-friends decided to embark on a project — a USA branch with Sue as the lead. In this episode, Sue, a self-taught sports agent, marketer and “rebel entrepreneur,” shares the importance of mentors and how to get them, what drives her business, and what the Basic Bananas USA team is using to attract and convert more customers.

Robert Knop’s quick start into entrepreneurship was not without his fair share of failure. After realizing the sales cycle is a long process and that leads wouldn’t just rain from the sky, Knop created a process to build relationships and scale businesses that has helped companies of all sizes use social media to build their brand. In this episode, Knop explores the best way to get started in your business and how to avoid common mistakes such as jumping in too fast or creating a desperate, salesman persona.

Stanford and Yale graduate and author of Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead, named a Best Book of the Year by Apple’s iBooks, Tara Mohr is an expert on women's leadership and well being, helping women play bigger by sharing their voices and bringing forward their ideas in work and life. She's also the creator of the Playing Big Leadership Program for women, which now has more than 1,500 graduates around the world. In this episode, she discusses universal fear and self-doubt and how she’s created a business that works to defy both.

Before starting his own consulting firm in Silicon Valley, Joseph Hollak spent nine years as a financial consultant on Wall Street. Now, he’s broken out of the traditional corporate America career path to pursue his passion of helping small business owners systemize their business operations. In this episode, Joseph shares the common issues he sees among small businesses, the importance of delegating, and tips for where to start.

Destinee Berman has been called the secret visionary behind today’s most widely recognized online schools in the intuitive arts and spiritual healing spaces. After leaving her successful career in Silicon Valley, she found her passion in normalizing the conversation around astrology, mediumship, and psychic ability. In this episode, she shares how she teaches modern marketing to her clients, helping them run successful six- and seven-figure launch campaigns.

Dina Lynch-Eisenberg has a patchwork quilt of careers that have contributed to her impeccable problem-solving skills, so when she saw a need for lawyers to design practices that better suit their lives, she was quick to find the solution. Now, as an outsourcing strategist and creator of Dina’s Rolodex, she is developing her business technique using market research, message matching and human connection, while urging her clients to do the same.

Steve Hartert has been in the internet marketing space since 1995 and has over 30 years of experience in marketing management. He is now the CMO at JotForm, an online forms platform. In this episode, Steve talks about the importance of balancing finance, marketing and production in your business and how big data and AI will fit into this puzzle in the future.

A coach for life coaches, Christie Mims shares her advice on failing fast, the importance of being brutally honest, using humor to relate to an audience, and the right way to scale a business.

As CEO of an ecommerce company, Anita Brearton saw how difficult it was for her digital marketing team to find the technology they needed to improve customer acquisition and retention. Now she leads a marketing technology management platform to solve that exact problem for startups. In this episode, she shares insight into how marketing teams today can manage the evolving landscape.

Kyle Elliot left a full-time job to pursue a side hustle that kept eating more and more of his time. He created a business as a career coach helping people find jobs they love, teaching them to stand out by being authentic.

Carla Johnson was an architect for the first 10 years of her career. She uses her experience as well as her educational background in engineering and history to help Fortune 500 companies discover their origin story and design the path to reach the next level of success.

It's time to take a stand and know where you're going. Shayla Mihaly ran her own wellness center for 20 years and now coaches other female healers to succeed in business. She advocates for women to charge what they’re worth, take on leadership roles, and heal their unconscious minds in order to bring out their true potential.

Heart has to be there; it's an ingredient you can't fake. Nick Westergaard has been helping businesses grow for the last 18 years. He talks about how to use directional funnels that steer leads to the right actions, the value of using content to share your expertise, and the importance of staying curious and open to change in the business world.

Diversity and inclusion in the workplace is a hot topic in today's social networks, and Michelle Kim of Awaken aims to educate businesses on how to practice it with ease and grace. She talks about actions a CEO can take to reduce unconscious biases or microaggressions, how to deal with uncomfortable conversations, and the social impacts that a business can face today based on their behaviors handling certain situations.

If you want success, go get it. Amy Applebaum has motivated thousands of business owners to achieve success with her six-step program. She talks about creating a board of mentors so you can strive to be a better you, getting attention in a crowded market via testimonials and on-point branding, and how she turns her impatience into a driving force to be reckoned with.

Video game entrepreneur, professor, writer and designer Anwar Bey-Taylor discusses what led him to getting off the couch to pursue his passion, how people struggle with the Wonderful Imagination vs. the Savage Hater in their minds, and how he plans to use networking opportunities to grow his business.

Nathan Jin transformed his early love of baking into a chemical engineering major at UC Berkeley and the creation of blockchain technology in the agriculture industry. In addition to sharing how he spotted the need for blockchain in the food industry, Nathan explains why he believes learning to code will improve his business and how he comes to terms with the uncertainty of entrepreneurship.

Rachel Schnorr, vice president of a Fortune 500 search engine marketing firm, delves into the psyche of turning into a leader of a team and reflects on how her company keeps the entrepreneurial spirit alive even with 5,000 employees.

Timing is everything when it comes to Facebook ads — take it from the business acceleration expert who has spent more than $10 million on them in the past six years. In this episode, Justin Lofton also shares how he syncs up his Facebook ads with his email campaigns and gives insight into something unique he wants to bring back to the business world.

Minette Riordan is the owner of a successful coaching business, an award-winning entrepreneur, and a best selling author. For over 10 years she ran a multi-media publishing company, growing a small quarterly publication to a monthly magazine with a circulation of 50,000. She made the leap from print to digital in 2009. After successfully selling advertising face-to-face for a decade, learning to sell online was a challenge – one that she's been continually studying and practicing ever since.

Erin Chase is the founder of 5dollardinners.com, 5dollarmealplan.com, grocerybudgetmakeover.com, myfreezeasy.com, and the author of The $5 Dinner Mom Cookbook series. She's on a mission to help busy, overwhelmed home chefs learn to spend less money on groceries and get organized in the kitchen. Her courses and membership programs have helped tens of thousands of shoppers save hundreds of thousands of dollars. Beyond the money savings, though, she's helped many people come to enjoy cooking again and helped them stop feeling stressed feeding their families every night.

Jon Schumacher got some sage advice from his dad: “Never lie.” Since then, he’s made it a staple of his business as a webinar specialist. In this week's episode of MODERN ONTRAPRENEUR, Jon shares some of his go-to webinar strategies, including how to get people from your ad straight to your webinar opt-in page and the fundamentals behind driving webinar traffic.

In this episode of MODERN ONTRAPRENEUR, Alaia Williams sits down with Landon Ray to discuss how she adjusted her pricing model to succeed at freelancing, why planning carefully for your entrepreneurial journey early on is important, and how email marketing should be the bare minimum system in any business.

Starting his website seven months before Google existed, Noah St. John has been the definition of patience, determination and perseverance. In this episode of MODERN ONTRAPRENEUR, Landon sits down with Noah to discuss what kept him going through years of relative failure, giving your leads something they want vs. something they need, and how you have to provide real value more than ever now that the internet levels the playing field.

In this episode of MODERN ONTRAPRENEUR, Landon Ray chats with personal branding strategist Maya Elious about how to view content as a way to converse with your audience, why you should use “the beer test” when choosing clients, and why it’s crucial to care wholeheartedly about your leads.

All businesses will have their ups and downs. In this episode of MODERN ONTRAPRENEUR, Landon Ray sits down with Andrew Warner to discuss what it’s like to experience the lowest lows and how to persevere, how chatbots are the future of marketing, the longevity of podcasting, and how growing up in New York shaped Andrew into who he is today.

Relationships that are stricly on the keyboard aren't the same as those that start in person. Chris Winfield knows that and has built an entire empire based on those types of human connections. In this episode of MODERN ONTRAPRENEUR, Landon Ray sits down with Chris to talk about the invisible ROI of in-person meetings, how he connects people to the media, and how helping just one person can cause a positive ripple effect.

30 Years of Helping Women Thrive in Business - Marsha Bailey by Landon Ray

Jenn Scalia knows people don't respond well when they feel they're being sold to. That's why she created the "experience marketing" technique. In this episode of MODERN ONTRAPRENEUR, she shares this method for bringing customers on a journey, how she learned to shine on stage despite being an introvert, and why breaking down complexities is her go-to approach.

As business and technology evolves, it’s more imperative than ever to look back at the basics to establish deep connections and happy relationships with real people. John Jantsch of Duct Tape Marketing sits down with MODERN ONTRAPRENEUR to talk about how adding value to your customers’ lives is more important than the tools you use to run your business, how quality content dictates success, his pro bono work with small businesses, and more.

Relationships are delicate. Not just romantic relationships but relationships between customers and businesses. Luisa Zhou emphasizes the importance of maintaining these close relationships, creating new connections, the unlimited opportunity provided to modern entrepreneurs, and much more in this week's episode of MODERN ONTRAPRENEUR.

Whatever life has pushed at him, Eric Collins has persevered and come out stronger on the other side. MODERN ONTRAPRENEUR sat down with Eric to talk about some of these hardships, what naming his son meant to him, his Spiderman approach, and what it means to him to be an entrepreneur today.