Podcast appearances and mentions of franziska iseli

Franziska is an entrepreneur, marketing and brand strategist, adventurer, author, and co-founder of Basic Bananas, Ocean Lovers, Movements of Humanity, and The Business Hood. She is the winner of the Young Entrepreneur of the Year Award in 2013 for her innovation, philanthropy, and creativity. Franziska prides herself in her rebellious and adventurous nature, having traveled the world on her motorcycle and experiencing all it has to offer. She has been featured in various media outlets including Inc, Forbes, Business Insider, and Cosmopolitan. Listen in as she shares her incredible journey!   Timestamps: 03:34 - How Franziska came to be 08:39 - Adventures shaped her journey 17:46 - Different paths 19:03 - A universe that has your back 27:34 - Generous soul 29:25 - Encouraging women entrepreneurs 34:25 - Showing up 39:34 - Evoking awareness 43:45 - Looking to the future 50:32 - Intuition 53:02 - Parting advice   Links: Franziska's Website: https://franziskaiseli.com/ Franziska's Books: https://franziskaiseli.com/books/  

Incentive-based marketing can be a game-changer for many businesses. This strategy isn't just a sales booster; it's a relationship builder. Imagine customers buzzing about your brand and coming back for more, all thanks to those sweet incentives. It's marketing magic in today's competitive world.  Tune in as Franziska Iseli and John Dwyer discuss this strategy. […] The post S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we […] The post S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we Read more The post S13 EPISODE 12: [Case Study] The Marketing Eco-System™ to Map Out Your Marketing Activities first appeared on Basic Bananas.

Are you familiar with the phrase "one bad apple spoils the whole barrel"? Join us in today's episode as we explore the common workplace nightmare of hiring the wrong person. Our guest, Franziska Iseli, a Marketing & Brand Strategist and Founder of Basic Bananas & Oceanlovers, shares her experiences and insights on improving the hiring and firing processes. Discover the reasons behind keeping the wrong person employed, identify warning signs, foster open communication, and make tough decisions for a positive work environment.ABOUT FRANZISKAFranziska Iseli is a renowned entrepreneur and the Founder of Basic Bananas and Oceanlovers. Based in Sydney, her Marketing Mentoring company serves entrepreneurs globally, providing valuable guidance and expertise. Recognized for her innovation, creativity, and philanthropic involvement, Franziska was honored with the Young Entrepreneur of the Year award in 2013. Additionally, she is a prolific author, with three bestselling books to her name: "Bananas About Marketing," "Perception," and "The Courage Map," featuring a foreword by none other than Sir Richard Branson.Connect with FranziskaWebsite: http://basicbananas.comLinkedIn : https://www.linkedin.com/in/franziskaiseli/Instagram: https://www.instagram.com/franziskaiseli/ABOUT THE HOSTLinh Podetti is the CEO and Founder of Outsourcing Angel, a Sydney-based company that helps to create jobs for people in the Philippines while creating freedom for business owners around the world. Linh has been an active member of EO Sydney since June 2022, and she actively seeks out opportunities to promote and uplift fellow entrepreneurs.--------------------ABOUT EO Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.For further information, please contact:Podcast Host Linh Podetti: linh@outsourcingangel.com.au General Inquiries: support@eonetwork.org.au EO Sydney: www.eosydney.com.au EO Global: https://hub.eonetwork.org/

Franziska Iseli is the founder of OceanLovers, a beachwear company whose mission is to protect the world's oceans through sustainable practices and philanthropy. She's also an author, brand, and marketing strategist, and adventurer. In 2013, she won the Young Entrepreneur of the Year Award for her philanthropic efforts and innovation. Her books, The Courage Map, Perception, and Bananas About Marketing, are all bestsellers. Franziska has been featured in Inc, Forbes, Business Insider, and other media outlets. She has journeyed to many places on her motorbike, visiting over one hundred countries to date.  Links Franziska Iseli: https://franziskaiseli.com/ Ocean Lovers: https://oceanlovers.com/

In this week's episode of Menopause Conversations I am chatting with a dear friend Franziska Iseli about her new book The Courage Map. Franziska is an adventurer who wants to make a positive impact on the world. Franziska is always looking for great moments of humanity and she found many when she decided to take a motorbike ride across one of the most difficult and notorious highways in the world – the Silk Road. Whilst she was on her journey Franziska had many different adventurers and met so many people who showed her those moments of humanity that she was looking for. This is a fun conversation with Franziska as she shares stories from her journey and what she learnt about courage from the back of her motorbike. You can learn more about Franziska and get a copy of her book The Courage Map on her website. You can also get a free copy of the Courage Map Journal from her website as well, so that you can start your journey of courage. If you would like to see some of the videos that Franziska created of her journey check out her youtube channel.

How can a business become the most desirable brand in its space? And how can it sustain its popularity? In today's world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships, and engaging communication. Building a strong brand is not just ‘nice to have', it's necessary in order to thrive. Marketing is attracting prospects, branding is the reason they'll choose to buy from you instead of someone else. In this presentation, you'll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.  Key Takeaways: - The eight elements of building a #1 brand in your industry. - How to use your brand strategy internally to create a team culture people want to be a part of. - The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this episode, I interview Franziska Iseli C0-Founder of Basic Bananas based in Sydney, Australia. Franziska has set up her business to help entrepreneurs enhance their marketing knowledge and strategy from different parts of the world through online platforms. From managing a surfing business, Franziska has decided to explore and pursue new opportunities by creating a marketing mentoring organization. Basic Bananas was established in 2009 and has been running for over 13 years. Became the world's largest marketing mentoring organization with over 18 FTEs. Franziska has said that growing a business requires consistency. So she says, “If you're consistent with how you lead, the team will feel safe and the growth of your business will be smooth.” This Cast Covers: Offering a flagship program focusing on the entirety of marketing for both online and offline Helping entrepreneurs to upgrade their marketing knowledge and strategy. Learning how to market your business. Provides a marketing education program. Providing the best marketing mentoring to help business owners succeed. Teaching how to use a Customer Relationship Management system (CRM). Learn how to do cohesive marketing. Teaching how to cope with adjustments and changes in the situation of the company. Learning how to be consistent with your work to avoid complications. Helping how to make your business become a good impact in the community. Additional Resources: The Basic Bananas BasicBananasTV The Culture Matrix Losing My Virginity by Richard Branson ________________________ Quotes: “When you say no to something, something better comes along, you make room for the good stuff to come in.” —Franziska Iseli “As long as you can help business owners succeed, you are successful yourself.” —Franziska Iseli “Letting go is the hardest and most rewarding thing you could ever do.” —Franziska Iseli “Make sure that you live the life you enjoy.” —Franziska Iseli “Take the advice that people give generously with a grain of salt.” —Franziska Iseli ________________________   Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by https://incompetech.com. 

What's one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you'll discover… The importance of raising your own standard. What to Read more The post S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2 first appeared on Basic Bananas.

What's one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you'll discover… ‘Who the f*** is Bronco?' The mindset principle most Read more The post S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1 first appeared on Basic Bananas.

Are you excited for this year?  In this episode, our co-founder Franziska Iseli takes you through the five phases to kick off the year in style and get yourself motivated and excited. You'll discover… The five phases every business owner should go through to have an epic year ahead How to stay motivated even when Read more The post S12 EPISODE 1: Bring on 2022 – How to make this year an amazing one, with a clever plan and a bucket load of motivation first appeared on Basic Bananas.

In this episode Franziska Iseli shares her 4-part planning framework to get the most out of 2022. 1. REVIEW – Review last year Review journal, goals, notes etc. What did you learn? Write down your biggest revelations and lessons. 2. VISIONING– Creating a vivid vision Create a vivid vision in the 7 most important categories. Read more The post S11 EPISODE 29: The 4-part epic planning framework to have the best year ahead first appeared on Basic Bananas.

Hi guys! I've been thinking about the end of the year, and how 2021 has just flown by.A lot of businesses have been impacted by the pandemic, and I'm sure we're all eager to farewell 2021! I'm sure a lot of businesses are keen to put it behind us - as a mentor of mine once said, Just thank the past and move on.That is why I'm excited to talk to you about Marketing and Branding. I think it's the perfect time to think about this for your business and the two guests I have for you today have spent over 30 years in marketing and advertising - so I'm sure we'll be learning quite a lot.Today I've got Julia Brun who is the Managing Director at The Business Hood - a global strategic brand consultancy and design agency. And Franziska Iseli who is the CoFounder at Basic Bananas and The Business Hood.They are both Swassie's - Swiss AussiesThey are both incredible human beings and they don't hold back in sharing their experience with us.In today's show we discuss:What you can do to be better in marketing your businessWhat's the first thing you need to do in growing your business - is it paid ads? PR? New Website?And why some businesses can grow exponentially and some just remain stagnantLet's tune in!===================================To keep in touch with us, you can follow us on***INSTAGRAM, follow us on @bumperleads***FACEBOOK Page called Bumper Leads*** Follow me on Twitter@JovanaTheGreat***Follow us on LinkedIn***You can also checkout this episode on YouTube here***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here*** You can find all episodes here: https://www.bumperleads.com/podcast***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows(I do a happy dance around the house every time I see a 5-star review

What's sustainability? And how can we be more sustainable as business owners and leaders? In this episode, our co-founder Franziska Iseli shares her thoughts on sustainability including some of her very own sustainable practices. In this episode, you'll discover… How to take advantage of the 80/20 rule when it comes to sustainability. Ten easy things Read more The post S11 EPISODE 27: How to be more sustainable in your business and personal life first appeared on Basic Bananas.

We have a very special guest with us today… and if you watch close on youtube you may also see a cameo appearance of a little one!  Franziska Iseli's personal mission is to make a positive impact through entrepreneurship. She's also the co-founder of BasicBananas.com, Oceanlovers.com, TheDataPeople.com.au and TheBusinessHood.com.   Basic Bananas is known for their […]

Closing the Divide While the conversation around diversity in the workplace has never been louder, the voices of female entrepreneurs in the male-dominated tech fields are still demanding attention. In this week's episode Christina Gerakiteys speaks with Terese Alarcos who has interviewed and documented conversations with female entrepreneurs in tech from around the globe in her recently released book Female Entrepreneurs; Strengths, Journeys and Outcomes. Franziska Iseli joins the conversation, featured in the book and a serial entrepreneur, Franziska is a Marketing & Brand Strategist and Co-founder of Basic Bananas, The Business Hood and Oceanlovers. Adding her wisdom and experience is Rebecca Grainger, founder at triiyo, an organisation connecting businesses with their people during workplace transitions using innovative technology and HR automation. The conversation is lively, a deep-dive into what it is to experience being female in the tech world, and how we can all join together to ensure purpose and impact are the guiding principles rather than gender.

Franziska Iseli: Visionary, Eternal Optimist, Best Selling Author, Entrepreneur, Brand Strategist and Co-Founder of Basic Bananas: a Unique Marketing Education Platform My guest for today is Franziska Iseli. Franziska is a best-selling author, and co-founder of the marketing education platform, Basic Bananas, based in Sydney, Australia. Basic Bananas is a unique marketing training organization that doesn't play by the rules of convention. Through their marketing programs, they have supported thousands of businesses by using smart, innovative and effective marketing strategies. Episode Highlights: Why she started Basic Bananas and how it has developed into a branding agency, helping businesses by providing proven solutions How her flagship program “The Clever Bunch” a step-by-step mentoring program for business owners, assists them by teaching how to implement marketing strategies and accelerate their growth She shares the 4 most important steps for online course creators to take to grow their business Listen in to hear how they changed their business model from live sessions to completely virtual over the past year, pivoting their business processes to better serve their audience. Want to know Franziska's 4 tips that every online course creator should know? Tune in to hear. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Where you can find Franziska: https://franziskaiseli.com and https://basicbananas.com ➡️Episode show notes: https://destinicopp.com/podcast/75 --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support

Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers, and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-media-small-business-franziska-iseli

In this episode I talk to my all time biggest girl crush and inspiration the inspiring Franziska Iseli. A Pure Generator 5/1 with the Cross of Spirit, she's here to inspire creativity in others and has done that in abindance as a Mavrick Entrepreneur and mad adventurer.In this chat we cover fear and how anyone can move through it and build the corage to live the potential and adventurous life.Big Love, MxxFraniziska's Details - https://www.franziskaiseli.com/Franiziska's Instagram - @franziskaiseliThe NEXT Mastermind - join the waitlist here for updates - https://www.emmadunwoody.com/waitlist-mastermind-release-datesMy Incredible HD Guides - https://www.emmadunwoody.com/human-design-guidesMembership Details Here!! - https://emma-dunwoody-training.mykajabi.com/Membership-Sign-UpBook a Human Design Unpack with ME, which is a chart reading but even better https://emma-dunwoody-training.mykajabi.com/HD-UnpackInstagram @the_human_design_coachHuman Design FB Group https://www.facebook.com/groups/285696835929546/Facebook https://www.facebook.com/groups/1386906244772463/Music: Spark Of Inspiration by Shane Ivers - https://www.silvermansound.com

On this episode of Hitechies Podcast, we have Franziska Iseli. She is a bestselling author and co-founder of the marketing education platform Basic Bananas based in Sydney, Australia. She recently came out with her new book "Social Media for Small Businesses" on April 1, with the hopes of teaching business owners valuable marketing skills to get them through the pandemic. She's been running Basic Bananas for over 11 years and has a wealth of knowledge when it comes to social media marketing.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=BDL59C3CUWGXS&source=url)

Without a doubt, the past year has been a very trying time for many of us. A time of uncertainties, stress, unpredictability… it was also a time that reminded us of the importance of working on our ‘mental fitness’.  In this episode our co-founder Franziska Iseli and Jason Partington, the founder of Meditation for Men Read more The post S11 EPISODE 12: How to Walk the Talk as a Leader and Encourage Mental Fitness in Your Business with Franziska Iseli & Jason Partington first appeared on Basic Bananas.

Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply having awareness of them. In this episode our co-founder Franziska Iseli shares… The eight most common mistakes business owners make. The eight principles you must have in Read more The post S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes first appeared on Basic Bananas.

This week, The New P&L - Principles & Leadership in Business podcast series speaks to Franziska Iseli, serial entrepreneur and co-founder of Basic Bananas – the world's largest marketing mentoring and education organisation specifically dedicated to supporting SME business owners right across the globe. We discuss with Franziska: - how business owners can embrace the current chaos and find the motivation to transform their business; - finding effectiveness in simplicity when it comes to marketing; - processes that can be put into place to tap into the ideas, experiences and creativity of all employees; - principles that can be put in place to stop repeating marketing mistakes; -aligning your marketing to where you customers are; - the need to rethink why your customers really come to you; - the importance of focusing on building a purposeful brand; - why storytelling matters so much in business If you would like to learn more about Basic Bananas, please go www.basicbananas.com Instagram @basicbananas To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership --- Send in a voice message: https://anchor.fm/principlesandleadership/message

I spend time with Katharine Wooller Managing Director of Dacxi and explore how cryptocurrency is changing the world. This week's show also includes a Book of The Week recommendation from Luat Duong, Search Engine Optimization Lead at Scandinavian Biolabs. Luat recommends The 48 Laws of Power by Robert Greene. We also have an elevator pitch from Druhin Bala, Co-Founder at Getchefnow and music from Franziska Iseli & Christo Hall – Founders of Basic Bananas and Anikiko, the creator of True Voice Global.

Did you know that Instagram is one of the biggest traffic sources for eCommerce businesses? Many shoppers now use Instagram for shopping inspiration. But how can you get people to find your business?  In this episode, our co-founder Franziska Iseli shows you how. You’ll discover… Eight clever ways to grow your Instagram following. The importance Read more The post S11 EPISODE 8: Eight brilliant strategies to grow your Instagram first appeared on Basic Bananas.

Hi Friends! I was introduced to today’s guest, Franziska Iseli, after reading her book, The Courage Map. The book chronicles her personal journal of traveling from Switzerland to Kazakhstan on a motorbike with nothing but a backpack and a notebook. Franziska is one of the most interesting guests I have had on the show. She is an adventure-seeking Swiss-Aussie who has authored 3 Best Selling books, in addition to being a social entrepreneur who is passionate  about ocean conservation. She has been featured across major media platforms including  INC, Forbes, Business Insider, Marie-Claire, and Cosmopolitan, but  I invited her to join me on TOL to talk about the experiences  and lessons learned from writing The Courage Map. During our conversation we talked about What prompted her to set off on a multi-country bike adventure Lessons that she learned on her trip including: truth, intentions, trust, and love Why it’s easy for her to let go of material things (you have to listen to her story about giving her jacket to a complete stranger!) Courage is a big word that conjures up lots of images.  At one point or another, we all seek to find courage, whether in our personal or professional lives. This episode challenged me to think differently about coming out of my comfort zone, and reinforced my belief that living simply and working smart can open your world up to the most incredible possibilities. Make sure to check out the links below to reference all things we talked about during our conversation. XOXO- Laurie Connect with Franziska FACEBOOK | INSTAGRAM | LINKEDIN | YOUTUBE FranziskaIseli.com | BasicBananas.com | Oceanlovers.com | TheBusinessHood.com Links Mentioned in this Episode The Courage Map | The Alchemist |  The Little Prince | Losing my Virginity Please support us! SUBSCRIBE to TOL to have new episodes downloaded each week! REVIEW. Social influence is the most impactful way to help others find our show! Struggling with Clutter? Click HERE to take our FREE clutter quiz! Stop feeling like a Hot Mess! Now is the time to reclaim time, find freedom, and feel empowered from the “stuff” that is holding you back. Available on amazon, barnes & noble or wherever books are sold. Connect with Me WEBSITE | FB | IG | PINTEREST

We are so dang excited for 2021 and to have you on the journey with us! We are committed to supporting you as much as we possibly can. This is the first episode of season 11 with Franziska Iseli & Christo Hall, the co-founders of Basic Bananas welcoming you into the new year. In this Read more The post S11 EPISODE 1: WELCOME TO 2021 first appeared on Basic Bananas.

For episode homepage, resources, free download and links, visit: https://kristenmanieri.com/episode104/  Description Courage isn’t something only a special few are gifted with; it’s a skill we can deliberately develop. In her book, The Courage Map – 13 Principles for Living Boldly, author and maverick entrepreneur Franziska Iseli explores how we each can chart a better, bolder future by learning to not only face fear, but also to discover the personal truths and gifts that allow us to live life to the fullest.    Guest Bio Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement. Franziska is a board member at the global Entrepreneurs Organization EO where she is advising on communications, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. Franziska sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship. Franziska is the author of three bestselling books – Bananas About Marketing, Perception and The Courage Map (foreword by Sir Richard Branson). She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, Channel 9. A Swiss born Australian (or Swaussie) with a sharp-witted humour and the ability to speak five languages, she is known to make up words, which keeps everyone amused.   Host Bio Kristen Manieri is a Certified Mindfulness and Resilience Teacher specializing in: stress reduction, energy management, mindset, resilience, meditation, habit formation, rest rituals, and self-care. As the host of the weekly 60 Mindful Minutes podcast, an Apple top 100 social science podcast, Kristen has interviewed over 100 authors and thought leaders about what it means to live a more conscious, connected, intentional and joyful life. Learn more at https://kristenmanieri.com/work-with-me/.   Mentioned in this Episode Guest’s website: https://www.franziskaiseli.com/   The Courage Map: https://www.franziskaiseli.com/books/   Connect with the 60 Mindful Minutes podcast   Web: https://kristenmanieri.com Email: Kristen@kristenmanieri.com   Facebook: https://www.facebook.com/60MindfulMinutes Instagram: https://www.instagram.com/kristenmanieri_/

In this episode of Courage in a Crisis, my special guest is Franziska Iseli. Franziska is a marketing expert and co-founder of Basic Bananas, founder of  Business Hood, Ocean Lovers and Moments of Humanity. 2013 winner of Young Entrepreneur Year Award, a board member at the Entrepreneurs Organization and on the judging panel for Singularity University Australia. Franziska shares her insights and expertise on how to build a brand in a way that is graceful, kind and generous. How to have clarity on what you stand for, what you believe in and standing by that no matter what.  Take the time to listen to Franziska today. You can find Franziska on LinkedIn or at https://www.franziskaiseli.com See omnystudio.com/listener for privacy information.

Our guest this week is someone who has shown how leading through crisis can be difficult, but when you are leading through crisis with courage and creativity, it is a world of difference. Franziska Iseli, Founder of Basic Bananas, The Business Hood and Oceanlovers, is such a courageous leader. In this episode of The Kind Boss, Franziska speaks to founder of Outsourcing Angel, Linh Podetti about how to be courageous in the face of life's challenges. A highly experienced marketing mentor and a creative strategist, Franziska shares how you and your business can weather any storm with the right attitude, perseverance, flexibility and adaptability, In this episode, you will learn how: · Leading in difficult times requires strength and courage · Managing through crisis requires flexibility and adaptability · Courageous leadership in times of crisis can help small businesses survive Franziska's success as a small business mentor is reflected in the success of her clients. Her business coaching programs have helped numerous small businesses find that creative edge. She is also the author of three bestselling books – Bananas About Marketing, Perception and The Courage Map. Each book is packed with marketing mentoring gems and is a must-read for small business owners! Sign up for Basic Bananas' Marketing Blast Off Workshop and discover innovative ways to revolutionise your marketing: https://www.basicbananas.com/virtualsummit?orid=162170&opid=20

In this week's episode of wise Women Conversations I am chatting with a dear friend Franziska Iseli about her new book The Courage Map. Franziska is an adventurer who wants to make a positive impact on the world. Franziska is always looking for great moments of humanity and she found many when she decided to take a motorbike ride across one of the most difficult and notorious highways in the world - the Silk Road.Whilst she was on her journey Franziska had many different adventurers and met so many people who showed her those moments of humanity that she was looking for. This is a fun conversation with Franziska as she shares stories from her journey and what she learnt about courage from the back of her motorbike.You can learn more about Franziska and get a copy of her book The Courage Map on her website - www.franziskaiseli.com. You can also get a free copy of the Courage Map Journal from her website as well, so that you can start your journey of courage.If you would like to see some of the videos that Franziska created of her journey check out her you tube channel - https://www.youtube.com/c/FranziskaIseli/videos

Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author (Including “The Courage Map” with foreword by Sir Richard Branson) and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity. In this episode we talk in detail about some of Franziska's most meaningful principles such as flow, non attachment and intuition; principles that can help you make choices to find your flow and live your life to the fullest! We also talk all about marketing and the best ways to uplevel your business with proven tips and tools from a successful marketer! In 2013, Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement. She is a board member at the global Entrepreneurs Organization, sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. Franziska is a Swiss born Australian (or Swaussie) with a sharp-witted humour and the ability to speak five languages. Her down-to-earth attitude, infectious energy, integrity and courage to take the lead are the key to her success.In her spare time, she loves going on adventures, spending time in the ocean, playing music with her band Salty Lips, learning new things and spending time with family and friends. On one of her recent adventures she rode her motorbike from Switzerland to Kazakhstan along the Silk Road (12'000km) which made for interesting tales. Franziska is a true visionary and eternal optimist, no challenge seems to be too big for her. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world. She is a big believer in social business and is heavily involved in various ocean conservation and sustainability projects. Key Points00:04:44 - Surfing, business and why Simon Anderson is Franziska's favourite shaper @simonanderson_surfboards00:12:10 - About Franziska's book “The Courage Map”00:15:03 - Thirteen principles of “The Courage Map”00:16:17 - Non attachment00:20:44 - Insight on Flow00:42:34 - How Franziska got her book forward by Sir Richard Branson00:51:45 - Breaking into intuition and cultivating it in business01:03:54 - Basic Bananas and key marketing tips and tools for business01:16:42 - Framework as to where spend time & money in marketingKey Takeaways & QuotesChoose a career path according to your strengths. “ My business past gave me access to fundings to be able to have adventure and change a little bit the world” Detach from what is preventing you to have the courage to take action. Leave fear behind.“There are things you can´t control, but you can control yourself, how you behave and how you respond” Get into flow by creating a space where you enjoy and are fully and energetically immersed in what you are doing. “There are many ways to reach your destination, you may as well enjoy the journey”Put your actions into place and step forward. “Set your intention, believe in yourself and then go after it”Trust your intuition and make decisions based on it. “My craziest and boldest decisions have been irrational but have turned out to be the best” Spend time and money on marketing but reduce your costs everywhere else. Connect with Me and the Barrels and Business Community:Facebook: https://www.facebook.com/barrelsandbusiness/Instagram: https://www.instagram.com/barrelsandbusiness/Linkedin: https://www.linkedin.com/in/jadegreenau/YouTube: https://bit.ly/jadegreenytWebsite: https://www.barrelsandbusiness.com/ Connect with Franziska:Website: https://www.basicbananas.com/pj/Facebook Company: https://www.facebook.com/BasicBananasFacebook Guest: https://www.facebook.com/iamfranziskaiseliYoutube: https://www.youtube.com/user/BasicBananasDotComLinkedIn: https://www.linkedin.com/in/franziskaiseli/Franziska's Company: https://www.instagram.com/basicbananas/Franziska's Instagram: https://www.instagram.com/franziskaiseli/Mentioned resources:Blast Off Marketing Workshop: https://www.basicbananas.com/virtualsummitThe Code of the Extraordinary Mind: https://amzn.to/2PJCdF1Pj Party: https://www.basicbananas.com/pj/Tool for video captions - REV: https://www.rev.com/“The Courage Map: 13 Principles for Living Boldly” by Franziska Iseli: https://amzn.to/3fQeU6I“Bananas About Marketing: How to Attract a Whole Bunch of Happy Clients” by Franziska Iseli & Christo Hall: https://amz.run/3Z4C“Perception” by Franziska Iseli & Christo Hall: https://amz.run/3Z4E“The Untethered Soul: The journey beyond yourself” by Michael A. Singer: https://amzn.to/30PALXQ“The Surrender Experiment: My Journey into Life's Perfection” by Michael A. Singer: https://amzn.to/3kDU0eMInsight on Flow: http://www.jadegreen.com.au/idealFlow Research: https://www.linkedin.com/in/steven-kotler-4305b110/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

About Franziska Iseli: I'm Swiss born and that's why I have an accent and you know, my friends always love making fun of my sometimes sentence structures when I don't get it completely right. I live in Sydney right now. I've been in Australia for 14 to 15 years. I'm really focused on working in and on our businesses, mainly Basic Bananas and Ocean Lovers and our brand consultancy. And what makes me and how I got here. I believe what are some of the traits that I find have brought me here and make me invincible is optimism. I'm super duper optimistic. I always see the glass half full and that's definitely helped a lot in the business journey, or even on the adventures, you know, like riding along the Silk Road. And the second one is intuition. And this is something I learned along the journey. I didn't know too much about intuition growing up until later into my 20s, and then suddenly became really intrigued about this whole thing. I started to really research it almost, you know, almost researching intuition from a logical standpoint, but intuition is not that logical. So I started to really embrace it. The third one is courage. I feel like courage has definitely helped me too. To get to where we are and run basic mountains especially in a way that is unique to us and, and standing by our values and our principles, which we'll talk a little bit more about later when, you know, we share a few more lessons on that. So having the courage to do business our way that's definitely also helped to be invincible. And the last one, I would say is just always leading with value. So always asking myself, is this adding value? You know, am I doing this to add value or am I just doing it if I'm just doing it and it doesn't add value, then I don't want to do it. So it's just adding value to making an impact. And I believe those are probably the key things that have really helped to bring me to the place where I am now. ~You can find Franziska Iseli…Websites: https://www.franziskaiseli.com/     www.basicbananas.com     Basicbananas.com/virtualsummit     Basicbananas.com/pjTwitter and Instagram: @franziskaiseli   @basicbananas   @oceanlovers_united ---Connect with Kamie Lehmann!Website: https://www.kamielehmann.com/Facebook: https://www.facebook.com/kamie.lehmann.1LinkedIn: https://www.linkedin.com/in/kamie-lehmann-04683473

https://www.alainguillot.com/franziska-iseli/ Franziska is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author, and the co-founder of Basic Bananas, OceanLovers, Moments of Humanity, and The Business Hood. Thanks to our sponsor Bluehost

Intuition, intention, and taking chances are at the heart of living a full and purpose-filled life without regrets.  Franziska Iseli shares a few of her adventures, including her move to Australia from Switzerland and motorbiking across 14 countries to Kazakhstan.  She also shares principles from her latest book, The Courage Map, to help you live your best life.  

In this episode, Franziska shares some wonderful ideas and tips on courageous leadership, concepts of imperfection and how it is helpful for leaders and teams, personal branding, and more. Franziska is an internationally renowned speaker, entrepreneur, adventurer. She's known for her thought leadership and for pushing boundaries. Franziska is a maverick entrepreneur, leading marketing strategist, mad adventurer, author and the co-founder BasicBananas.com, Oceanlovers.com, MomentsofHumanity.com, TheBusinessHood.com and SaltyLipsBand.com.  This episode is one knowledge-packed and fun episode to listen to.  On winning a number one female speaker award - "I am often the only female speaker so it's a little bit easier to win that award." Franziska shares her take on courageous leadership. "There's a huge difference between courageous leadership where you lead with a vision and then there's the managers where it's more about the KPIs and the goals, and you need both.“ “The only thing that is certain right now is uncertainty. So having leaders that are leading with courage is so important.” The three components a courageous leader must have - vision, principle, intuition “Logic is not going to get us anywhere right now because none of this stuff is logical. It's, it's quite nonsensical, a lot of it.” The courage effect "Courage is contagious. And leading with these principles is contagious. Naturally as a leader, and if you have team members, they look up to you, whether you know it or not or whether you think they do or not, they do, and they will copy you." "The courage effect is about leading by example, not pointing the finger or forcing something onto people. And then naturally some people will fall away from your teams. Naturally some people will deselect themselves and that's good." Franziska shares some ideas and her thoughts on how to keep teams engaged. The concept of imperfection (relating to teams) and the comparison trap "Give people ownership and expect people to own their results. And you can do this by encouraging people to fail, to make mistakes, not getting upset about failures, but actually rewarding almost failures." “What often happens is that we as humans, as a society, are so obsessed with perfection. And it comes often from comparing ourselves and looking at what other people are doing.” Bottom-up leadership "(As a leader) You want to get your team to engage in your vision and principles and drive the culture." Franziska's tips for leaders who want to enhance their personal brand within an organisation "Personal branding needs to come from you. It needs to be authentic." The brand alchemy method "The more that the person can get clarity on what they're good at, the more they can bring that into the business." What Franziska is working on at the moment that is exciting her Useful Links:  Franziska Iseli on LinkedIn - https://www.linkedin.com/in/franziskaiseli/  Franziska Iseli Website - https://www.franziskaiseli.com/  People Leaders Quick Links: People Leaders Website - https://peopleleaders.com.au/ People Leaders on LinkedIn - https://www.linkedin.com/company/people-leaders-pty-ltd/?trk=cws-cpw-coname-0-0 Jan Terkelsen on LinkedIn - https://www.linkedin.com/in/janterkelsen/ Michelle Terkelsen on LinkedIn - https://www.linkedin.com/in/michelle-terkelsen-creating-high-performing-teams-a992744/ People Leaders Facebook- https://www.facebook.com/PeopleLeaders/ People Leaders Twitter - https://twitter.com/PeopleLeaders People Leaders Instagram- https://www.instagram.com/people.leaders See omnystudio.com/listener for privacy information.

Franziska Iseli, a maverick entrepreneur and leading brand strategist, has a rebellious reputation for always wanting to do things differently. An eternal optimist, no challenge seems too big for Franziska. In 2013, she was named Young Entrepreneur of the Year for her innovation, creativity, and philanthropic work with Singularity U and the United Nations. We discuss her book "The Courage Map: 13 Principles for Living Boldly." When people ask Franziska what she does, how does she like to reply? The book starts with a letter addressed to courage. What is Franziska's thinking? If courage wrote back to Franziska, what would that letter say? Courage is a skill to be learnt. Why does Franziska believe it can be learnt? Do many of us misunderstand courage in it's most simplistic form? Is there a trigger Franziska calls upon when she knows she is going to need courage? Courage helps people stay true to themselves. When was Franziska not true to herself? Do you own your truth? How do you know if you own your truth? How has courage allowed Franziska to stay true to herself? Why do we not ask, "do you have a reason?" The phone call that changed the way Franziska looked at life forever What does Franziska wish she had the courage to say to her father? One strategy Franziska discovered that stops fear from pulling her into an emotional prison -- journaling. What ideologies about courage have Franziska changed in recent times? How Franziska sees fear as aliens Some stories can quash our courage and lead us to live in fear - did that happen to Franziska? What if there is only perfectly imperfect? Which of the 13 principles for living boldly is the most misunderstood? The next chapter, what would be the 14th principle? Freedom and creating a lifestyle around your work   LINKS   Franziska Iseli https://www.franziskaiseli.com   The Courage Map book https://www.franziskaiseli.com/thecouragemap/   The Mojo Radio Show Patreon page https://www.patreon.com/themojoradioshowpodcast   Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/   The Mojo Radio Show website themojoradioshow.com   The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/   The Mojo Radio Show on Twitter https://twitter.com/tmrspod   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It's just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”. Hunter S Thompson.  See acast.com/privacy for privacy and opt-out information.

Donna Peters interviews serial entrepreneur and adventurer, Franziska Iseli, on her latest book, The Courage Map: 13 Principles to Living Boldly. Sir Richard Branson wrote the foreward and echoes the criticality of being courageous in all we do.   Some highlights include:Courage is a skill that can be learned.  Butterflies in the stomach means you're growing.Courage is feeling fear about something and doing it anyway by taking calculated risks.We need courage now more than ever to face the conversations we need to be having in our global community.We all need to take more chances.  Take more shots.  Franziska recognizes that everyone has different "courage boundaries."  For some, the monumental fear may be speaking to a stranger.  For others, the fear may be learning to swim.  In this episode, Franziska talks about one of the courage principles, Kindness.  Donna highlights her favorites of the 13 principles: Stories, Intention and Non-attachment.Franziska is co-founder of multiple businesses in the marketing and brand strategy space.  She is on the Board of the Entrepreneur Organization (EO) and support her passion for sustainability by serving on panels at the university level and with the United Nations.  Born in Switzerland, she has traveled to over 100 countries and now resides in Australia.Franziska's core values are: love unconditionally, trust, freedom, courage, evolution and impact.Thank you for joining us in The Me-Suite: a source of power for the life-minded.  Subscribe to the podcast.  Visit our blog and career coaching services.  Everyone needs a coach, especially at times like these.www.the-me-suite.comFB: @mesuiteLinkedIn: The Me-SuiteCheck out other episodes such as:What True Leaders DoPerseverance: Embracing the Cards You're DealtDon't Mistake Kindness for WeaknessManaging Your Personal FearEmbrace the Hard ThingsServant LeadershipThe Innovation Ninja Shares His PowersStorytelling with a C-Suite Leader

Wow! Time flies when you're having fun....or trapped in quarantine for months on end. This is our final candid chat episode of the season - can you believe it? We have one more guest to introduce you to this season, and then we will be back again in the Fall with more fun stuff and exciting offerings so stay tuned! Show notes: We talk about Hannah's failed attempt at making Sourdough. Madeline graciously made an easy to follow guide that can be found in our Instagram stories in case you want to try it out for yourself.  We also talk about what is new on the Platform: Review of The Musician's Essential Exercises by Angela McCuiston Review of Franziska Iseli's new book, "The Courage Map" We would love to know what you think of this one as it didn't resonate well with co-founder Hannah Dr. Brianne Borden's article "An Introduction to Yoga as a Tool for Successful Musicianship" will rock your world no matter how much you know about yoga. Mythbusters: Breathing Edition by Christine Clancy is an eye opening look at what is actually happening when you breathe...and how that applies to making music. Fascinating stuff! 

If you are an entrepreneur, you know that there is a lot of fear that crops up when you put yourself out there and build a business from scratch. This goes for other areas of life, too - we have to tap into our bravery when we make decisions that affect our families and might take us out of our comfort zone. We could all use a little extra courage, right? This week’s episode of the podcast is just the ticket. I sat down on with the incredible Franziska Iseli to talk about courage and some of the amazing things she learned while writing her book The Courage Map: 13 Principles to Living Boldly. She is an amazing person and entrepreneur, and we had a great discussion about skillbuilding your courage. We talked about whether some people are naturally inclined to be courageous, how to tell what your courage boundaries are, and how they can change over time.  Join us in the Women in the Business Arena Group on Facebook - we would love to have you! For show notes & more information, check out sonyastattmann.com/listen.

Franziska Iseli is a Swiss born Australian (or a Swaussie as she likes to say) with a sharp-witted sense of humour and the ability to speak five languages. Like any good creative Franziska is known to make up words. It fits her rep as a maverick entrepreneur. Franziska is a leading marketing and brand strategist, mad adventurer, author and the co-founder of Basic Bananas, OceanLovers, Moments of Humanity and The Business Hood. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement.  Franziska is also the author of three bestselling books including her new release, The Courage Map – 13 principles to living boldly, Perception.  Franziska is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, and more. She can be reached at: https://www.franziskaiseli.com/

Franziska Iseli is a Maverick Entrepreneur who is someone who I wanted to interview even before I ever though about starting a Podcast! Her Lifestyle and Courage for living life to the fullest and pure Boldness in Business are attributes that we all can learn from her! This Episode packs a Punch as we dive deeper in to her latest journeys through Asia along the Silk Road with her Motorbike. She is about to release, May 14 to precise her latest book, "The Courage Map" 13 Principles living Boldly which a must read for anyone who needs a little or a big kick in the butt to start taking bigger actions and living life to its fullest expression. To learn more about her work, latest projects, travels and get her New Book HERE: https://www.franziskaiseli.com/thecouragemap/ Learn more about Franziska on her website: https://www.franziskaiseli.com/ And on her Social Media sites Instagram and Facebook Page. I truly hope you enjoy Episode!

Franziska is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author, and the co-founder of Basic Bananas, OceanLovers, Moments of Humanity and The Business Hood. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity, and philanthropic involvement. Franziska is the author of the bestselling book: The Courage Map – 13 principles to living boldly.   In this episode: How Franziska used courage to motorcycle around the world and to get Sir Richard Branson to write a forward for her book ‘The Courage Mapʼ How Courage is not the absence of fear, courage is instead, taking action to inspire fear. The principles to build the skill of course and achieve more in your life. How to use the principles of TRUST and INTUITION to manage through challenging times, like the Corona Virus Crisis. How to tap into your intuition more, so you can make better decisions in your life. How to minimize FEAR using the practice of being present. The power of ‘non-attachmentʼ as you pursue your goals. “Itʼs not that you canʼt own anything, its that anything canʼt own you” How to be in FLOW, and be more adaptable in changing times. What it is to be playful, and how to bring more playfulness into the lives of those around you. How to build the SKILL of Courage Access a FREE JOURNAL, courtesy of Franziska: TheCourageMap.com www.FranziskaIseli.com   Access Franziskaʼs new book here: https://www.amazon.com/Courage-Map-Principles-Living-Boldly-ebook/dp/ B085CNCWVK

Courage is a skill! Get a sneak peek of Franziska Iseli’s newest book The Courage Map! In this episode, you will discover… The three levels of trust to support you in taking bold action. How to stay calm amongst the chaos. The fastest and most reliable way to make the right decisions. To get your Read more

Today, we continue the conversation with someone shifting the landscape of what it is to be a woman in business. We loved her on the show last year and now she is back! Transcending her “Marketing Mentoring” Agency Basic Bananas, based out of Sydney, Australia, Franziska Iseli is creating movements like “Moments of Humanity” and writing books like “The Courage Map” exalted by the world’s most well-known adventurer Sir Richard Branson! In a sneak peak into this guide to Courage, she writes “Courage is your best ally in helping you live your life fully. Courage supports you as you face meaningful challenges in life, make better decisions, and stay true to yourself when you’re tempted to give in.” She goes on to specify: “Everyone has plenty of ideas and dreams to live an exceptional life. What some of us lack is the courage to turn those ideas into reality and pursue our dreams with gusto.” This is why her book details how to EXPAND YOUR COURAGE BOUNDARIES!You can see why we brought her back to the show – she clearly has a story to share and lessons to bestow on us all.Franziska…as promised, here we are on Take 2 of having you light us up on the show…The Goods on Franziska:Franziska is a maverick entrepreneur, leading marketing strategist, mad adventurer, author and the co-founder BasicBananas.com, Oceanlovers.com, MomentsofHumanity.com, TheBusinessHood.com and SaltyLipsBand.comIn 2013 Franziska was awarded the NSW Young Entrepreneur of the Year Award recognising her innovation, creativity and philanthropic involvement.A Swiss born Australian (or Swaussie) and a true visionary, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things a bit differently. She has this rare combination of being both extremely strategic and creative, which makes her a powerful thought leader in the business world.Franziska is the author of the bestselling book Perception and Bananas About Marketing and is regularly featured across the media including Forbes, Inc., Cosmopolitan, The Age, SmartCompany, Marie-Claire, BRW, 2UE, Channel 9.The key to Franziska’s success is her down-to-earth attitude, her integrity and fearlessness to take the lead. A sharp-witted humour that can bring anyone to tears (of laughter), the ability to speak five languages and a desire to have everything done yesterday ensures her businesses stay innovative. Franziska is a big believer in social business and is always on the look out for social projects. Basic Bananas was the first business in Australia to be granted the right to adopt a whale. On one of her recent trips, Franziska also adopted a Mongolian horse and is also sponsoring a school for underprivileged children in South Africa.One of her big passions lies in ocean conservation and through her business OceanLovers.com, she has built a global community of Oceanlovers organising beach clean-ups and running ocean awareness programs for children around the world.In her spare time she loves surfing, riding her motorbike around the world, reading, writing and playing music, thinking, learning new things and spending time with loved ones.Contact Franziska: Website: www.franziskaiseli.com Instagram: @franziskaiseli Book & Journal: www.franziskaiseli.com/thecouragemapGo to http://www.bit.ly/thenatandsarahshow to become part of this growing community of DREAMERS!

In today's episode we discuss 5 Questions to Ponder with Franziska Iseli.The 5 questions relate to: Impact, Principles, Sparkles, Promises and CollaborationBook mentioned: Never Eat Alone by Keith Ferrazzi and Tahl RazFranziska is a maverick entrepreneur, leading marketing and brand strategist, adventurer, author and the co-founder of BasicBananas.com, OceanLovers.com, MomentsofHumanity.com and TheBusinessHood.comYou can learn more about Franziska at www.franziskaiseli.comYou can learn more about what we're bringing to Australia at www.singularityuaustralia.com

Franziska Iseli is the co-founder of Basic Bananas, a marketing agency that helps small businesses around the globe to attract customers and grow through marketing education and mentoring. Their philosophy is that the more you upgrade your marketing knowledge and strategy, the more your business will flourish.In this episode Franziska walks us through how to create a simple and powerful 1-page Marketing Plan that will immediately focus and strengthen your marketing efforts. If you’re cynical, fearful or over-thinking your marketing campaigns, this is the podcast that will get you out of that rut and spur you into action.And in the Aftertaste section, I remind you of the key lessons we learnt, when deciding why you’re in business, what you offer, who your consumer is and what makes you unique and valuable in satisfying their needs.For a FREE download of the Basic Bananas 1-page Marketing Plan template – click here.Or click on the Basic Bananas website link below and mention the Eat.Drink.Innovate Podcast to attend a half-day ‘Blast-Off’ Marketing Workshop for FREE.You can connect with Franziska at Basic Bananas via:https://www.basicbananas.comhttps://www.facebook.com/BasicBananas/https://www.linkedin.com/company/basicbananas/https://www.instagram.com/basicbananas/Many thanks to this episode’s sponsor, the Food Innovation Centre at Monash.Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.auDo you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie’s Amazon best-selling book,“Innovation Feast; Create new product ideas to feed your hungry business”.It’s available to purchase online at Amazon, Book Depository, Booktopia and via the website link below:https://eatdrinkinnovate.com.au/innovation-feast/Join me next time to eat, drink and innovate.

Wouldn't it be great to be the leader of the pack, to have those that surround you perceive you as the best at what you do? There is a lot of power in customer perception, so how do we utilize that to achieve podcasting success? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Franziska Iseli.  Franziska is not only an intriguing amalgamation of Swiss-born Aussie but she's also an internationally renowned speaker, entrepreneur, adventurer and ocean advocate.  She is known for pushing boundaries, her thought leadership and breaking away from the usual entrepreneurial mould. She is the founder of Basic Bananas, Australia's largest provider of marketing education, as well as host of the hugely successful podcast of the same name. In 2013, she was awarded the Young Entrepreneur of the Year award that recognised her work and philanthropic involvement. Franziska is also a regular feature in multiple publications including The Huffington Post, The Sydney Morning Herald, The Age, Channel 9, BRW, 2UE and The Daily Telegraph. When she's not being a total boss at Marketing, you can find her fulfilling her passions either surfing the waves or playing in her band, Salty Lips.  In this episode, Franziska hones in on brand perception and takes us through some tangible steps to get us all there. Also in this episode: How a Dolly Parton look-alike contest proves perception is key Why podcasts need consistency Why going with your gut can build the perfect brand image Don't try too hard, take something and make it your own How to build trust using a simple image guide Why you need to value your core values How to reflect your brand when communicating with your audience Links: Franziska Iseli: Website Franziska Iseli: LinkedIn Franziska Iseli: Twitter  Basic Bananas: Website Franziska Iseli: Instagram  Basic Bananas: Instagram  SaltyLipsBand: Website Book: https://www.basicbananas.com/perception/

Wouldn’t it be great to be the leader of the pack, to have those that surround you perceive you as the best at what you do? There is a lot of power in customer perception, so how do we utilize that to achieve podcasting success? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help ... Read More The post 183. How do You Want Your Podcast to be Perceived with Franziska Iseli appeared first on Amplify Agency.

Wouldn’t it be great to be the leader of the pack, to have those that surround you perceive you as the best at what you do? There is a lot of power in customer perception, so how do we utilize that to achieve podcasting success? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help ... The post 183. How do You Want Your Podcast to be Perceived with Franziska Iseli appeared first on We Are Podcast.

Today, we continue the conversation with a social entrepreneur – one who likes to push the boundaries, test the validity of the rules and be a non-conformist – and she’s from Switzerland! This woman eats “contrasts” for breakfast!! One minute, she’s dressed up for a speaking engagement in Sydney CBD, and the next, she’s riding her motorbike through on a dirt track in Turkey! Franziska Iseli’s jump into entrepreneurship began in 2008 with a phone call from her brother Reto in Switzerland where he had to break the terrible news that their 58yr old father had suddenly passed away from a heart attack. She broke down… As she began walking the cliffs of the Northern Beaches, the question that kept visiting her was: ‘If I was to die right now, would I be happy with my life?’ She had to confess that ‘No! I can do better than this, I can make a bigger impact.’ So she quit her career in advertising and started her current company Basic Bananas which is “small business marketing made simple”.Her main purpose in life is to have an impact, add value and make people smile. Whether its her “Ripple Effectors” brand or her new inspiration “Moments of Humanity” or her upcoming book launching early next year on Courage, this girl continues to challenge the status quo and somehow manages to be a non-conformist who FITS IN!Thanks Franziska for taking some time out of your day to share the adventures that make up your life so far…Meet Franziska:Franziska Iseli sat crossed legged on her living room floor eating breakfast after an early morning surf at Narrabeen on Sunday 17 February 2008 when her phone rang. It was her brother Reto calling from Switzerland. He told her their father had suddenly passed away from a heart attack—he was 58. ‘I have no idea how my brother made that call to me,’ Franziska says. ‘It must have been so hard to share such incomprehensible news with his little sister across the other side of the world.’Franziska’s world broke down for her. She spent a lot of time in the following months walking along a cliff top on the Northern Beaches. She was soul searching, questioning the way she lived her life. ‘If I was to die right now would I be happy with my life?’ was a question that kept coming up. ‘No! I can do better than this, I can make a bigger impact.’ So she quit her career in advertising and started Basic Bananas.Identifying a gap in the marketFranziska’s first step in setting up Basic Bananas was to identify a market need. She knew from working in advertising agencies there was a gap in the market for small to medium sized businesses to access marketing and advertising services on a smaller budget. Small businesses are the engine room of our economy and 44 per cent of Australians work in them. But most run on a shoestring and they can’t afford to pay advertising agencies for the marketing advice they need to grow and prosper. Franziska decided to take her knowledge from the corporate sector and a master’s degree in marketing to the small business world by providing entrepreneurs with marketing training and advice.Building a maverick brandAfter identifying a market need and an audience, Franziska set about building the Basic Bananas brand. ‘I wanted a quirky brand that stands out from the crowd,’ she says. ‘Back then I had a really smart business woman as a mentor. When I told her I’d decided on Basic Bananas as the name of my business she grimaced.’‘No! You’ve got to change it,’ her mentor insisted. She wanted Franziska to choose something more normal, less out there.‘No way!’ Franziska replied emphatically. ‘I can’t do that. I may not know how to run a business just yet but the one thing I do know is branding and I know Basic Bananas is the right name. It will take a little longer to take off, but it will go really far and create a loyal following. I am going to build a tattoo-wort

Ready to stand out from your competition? Meet Franziska Iseli.

Franziska is a maverick entrepreneur, leading marketing and brand strategist, adventurer, author and the co-founder of Basic Bananas, The Business Hood, Ocean Lovers and Moments of Humanity. You can find out more about Franziska and get in touch with her via www.franziskaiseli.com

A special edition of Kizzi's Friday Game Changers. In each Boss Star show we’ll be playing songs performed by game changing entrepreneurs from all over the world with incredible musical ability. This week's Boss Star is starring:Anikiko, the creator of True Voice Global, Noel Dennis, a professional jazz musician and MBA course leader at Teesside University, Carl Brown, Marketing Manager at Sitback Solutions, Franziska Iseli & Christo Hall – Founders of Basic Bananas, Rodger Roeser the owner and CEO of Cleveland-based marketing and public relations firm The Eisen Agency and Dan Blackwell, a filmmaker and travelling musician . Dan is also the driving force behind 4bar Collective.

If I were to die right now, would I be happy with my life? In this original interview, maverick entrepreneur, leading marketing strategist and crazy adventurer Franziska Iseli, shares the unique 4 step formula from her new book, Courage, for boosting courage in our everyday life. These key principles have allowed her to reverse engineer the societal programming placed upon her and truly live a lifestyle of pure happiness while serving others. Tune into Franziska's courageous interview today. Experience rapid transformational therapy to awaken your most confident self in this FREE Mindvalley Masterclass: https://go.mindvalley.com/podcast_ul

We are super excited to launch into season 9 of this show! Join maverick entrepreneurs, mad adventurers and leading marketing strategists Franziska Iseli & Christo Hall for the latest and greatest business gold nuggets! In this episode, you’ll learn… How to put the f-word back into business How to find the best talent for your Read more

Well this was fun! 2018/19 Sydney EO Learning Chair Franziska talks about her marketing business Basic Bananas and her travels around the world.

Sue Izzo met Franziska Iseli and Christo Hall, founders of marketing education program Basic Bananas, on a random “Eat, Pray, Love” trip to Bali, where the travelers-turned-friends decided to embark on a project — a USA branch with Sue as the lead. In this episode, Sue, a self-taught sports agent, marketer and “rebel entrepreneur,” shares the importance of mentors and how to get them, what drives her business, and what the Basic Bananas USA team is using to attract and convert more customers.

Do you struggle to put yourself and your business out there when it comes to marketing? Do you focus the majority of your business efforts on making money rather than how you can be connecting with your audience and making an impact? This week I'm joined by Basic Bananas Co-Founder, Franziska Iseli, and we're talking all about the importance of mindset when it comes to marketing and branding your business effectively. Many people can just straight to marketing and social media efforts without giving consideration to getting their mind in the right place and consistently working on their own personal & professional development. We cover Franziska's marketing tips and suggestions moving into 2019, her top mindset strategies for business success, her advice for people who don't prioritise mindset and what you need for a tribe of loyal fans. Show Notes: https://www.wellbeingweekly.com.au/podcast73 Connect with Franziska Iseli https://www.basicbananas.com Podcast: Pick of the Bunch Instagram: @franziskaiseli  / @basicbananas   Wellbeing Weekly Web: https://www.wellbeingweekly.com.au Instagram: @wellbeingweekly

Franziska Iseli is an entrepreneur, brand strategist and marketing visionary on a mission to innovate for social good. She shares her inspiring journey, irrepressible spirit, and how she embraces the magic of “woo” to build and scale four businesses. CEO of Basic Bananas, Franziska is also trailblazing in the “evolved enterprise” social good movement with OceanLovers.com. We talk adventure, flow consciousness and how women can step into their authentic feminine power.

Entrepreneur, brand strategist and marketing visionary Franziska Iseli shares her inspiring journey, irrepressible spirit, and how she embraces the magic of “woo” to build and scale four businesses. CEO of Basic Bananas, Franziska is also trailblazing in the “evolved enterprise” social good movement with OceanLovers.com. We talk adventure, flow consciousness and more.

We are so excited to be back with a ton of amazing content for this season! Join our co-founders Franziska Iseli & Christo Hall for some behind-the-scenes insights. In this episode you’ll learn… How to pick a theme for the year to stay hyper focused The behind-the-scenes of how we set goals across different companies Read more

On today's show, Cyriel Kortleven shares how to use creativity and innovation to improve your results in life and business. Cyriel also covers When you are creative, you always have more possibilities in your life than you think. His name translates to ‘Cyriel Short Life’, and that inspired him to write a create book on the perception of time. How to use improvisation to stimulate creativity and improved results in business. How to stay flexible and create an agile mindset using the ‘Yes And’ mindset. The 3 minute exercise you can use to go from ‘Yes But’ to ‘Yes And’ to improve business results and personal relationships. What are ‘idea killers’ and how to avoid this silent destroyer of creativity and innovation. The right way to do brainstorming in business and life Steve Jobs Quote: ‘People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are.’. So ask yourself ‘what do you need to say ‘NO’ to?’ Life Changing Question: ‘What do you want to become as a human being?’ A question that helped him get clear on what he wanted to BE in life so that he could know what to say YES to and what to say NO to. Mark Manson from ‘The subtle Art Of Not Giving A Fuck” – don’t ask ‘What is your dream?’, ask ‘What are you willing to struggle for?’. Sometimes we need to make sacrifice to get our outcome. What is a ‘Nearling’ and why the world will positively impact your life? What are Giga Dreams and Nano Actions? Cyriel Kortleven, wants to make a movie like Monty Python. Can you help make a funny, crazy movie with him? How to create a powerful message: SUCCESS: Simple, Unexpected, Concrete, Credible, Emotional connection, Story   Resources Mentioned in this show: Link to 3 min tip: http://www.cyrielkortleven.com/the-3-minute-rule-yes-and/ www.CyrielKortleven.com www.CyrilShortlife.com http://www.professionalspeakers.org.au/ Episode 32 – Franziska Iseli kevinbees.com/episode-32-franziska-iseli/ Travis Bell, http://www.thebucketlistguy.com/ Recommended Reading: All books by Cyriel Kortleven Mark Manson – ‘The Subtle Art Of Not Giving A Fuck’ Steve Jobs by Walter Isaacson  Made to stick by Chip Heath and Dan Heath

we cover 3 Step Brand-Building Process bio: http://www.franziskaiseli.com/about/ www.franziskaiseli.com www.basicbananas.com info@basicbananas.com - enter SKY HIGH as the subject to claim your free ticket to a Blast Off Workshop

Franziska is a maverick entrepreneur, leading marketing and brand strategist, speaker, author and the co-founder of BasicBananas.com, OceanLovers.com, YoursSocially.com and TheBusinessHood.com. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognising her innovation, creativity and philanthropic involvement. A true visionary, no challenge seems to be too big for Franziska. She is known for her rebellious nature and challenging the norm. She has this rare combination of being both creative and strategic, which makes her a powerful thought leader in the business world. If you are someone who despises the wasting of potential, you will love this episode. I titled this quite literally, because 'Ziska' (her nickname to me, because she hates Fran, so we went with Ziska), is the epitome of potential extrapolation from a human being. She is the author of bestselling book PERCEPTION - Take charge of how others view your brand, become irresistible and make a bigger impact and Bananas About Marketing – How to Attract a Whole Bunch of Clients.  She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, The Sydney Morning Herald, The Age, SmartCompany, Dynamic Business Magazine, BRW, 2UE, Channel 9. As a Swiss born Aussie and with an ability to speak five languages, she has been known to make up a few words, which keeps everyone amused and engaged. She has an amazing ability to forecast and execute strategies with precision results like a Swiss clock.   She is funny as hell and not afraid to get incredibly open in this episode. My fav takeaways:  The only two things we ever need to be happy in life That you are not your culture/family/country/religion/gender Limit? What is a limit? (How to be limitless in real life, not just on an IG quote) Perspective - how it can change your life in an instant What really matters in our lives, and how to take action even when you are terrified or have no idea Why looking after our planet is something we all need to think about right now A billion other personal and hilarious stories about giving, virginity and tattoos.  Thank you Franziska! She has been generous enough to gift us a Free mini course for busy business owners!  You can find more out about this inspiring Maverick here: franziskaiseli.com basicbananas.com, thebusinesshood.com, oceanlovers.com  

Franziska Iseli is a maverick entrepreneur, leading marketing strategist, speaker, author and the co-founder of BasicBananas.com, Oceanlovers.global, YoursSocially.com, TheBusinessHood.com and Impacteurs.com. In 2013, she was awarded the NSW Young Entrepreneur of the Year Award recognizing her innovation, creativity and philanthropic involvement. Franziska is the author of the bestselling book, PERCEPTION and Bananas About Marketing – How to Attract a Whole Bunch of Clients and contributes to various publications, including The Huffington Post. She is regularly featured across the media including Forbes, Business Insider, The Sydney Morning Herald, and Dynamic Business Magazine, to name a few. Franziska is a big believer in social business and is always on the lookout for social projects, the latest ones include the adoption of a Mongolian wild horse and a whale. Visit www.basicbananas.com Get the Off the Grid Into the Heart CD by Sister Jenna.  Like America Meditating on FB & follow us on Twitter.  Visit our website at www.americameditating.org.  Download our free Pause for Peace App for Apple or Android 

On Today's show Franziska Iseli shares her ‘Life Changing Question’.  A question  that saw her quit her work, and start multiple entrepreneurial enterprises, including becoming ‘Entrepreneur of the year’. Franziska also covers   How to run the NYC marathon with no training, no running shoes and no race registration. The mindset tips to overcome gruelling challenges like the marathon and tough business conditions. Why being 100% committed is key, and how to manage your internal self talk to create the results you want in life and business The brands that have been created because of asking her ‘Life Changing Question’ How OceanLovers.com is clearing up beaches globally, and creating sustainable products The habits and rituals of simplifying, focusing and above all else, raising your standards.   Resources mentioned in the show BasicBananas.com/blastoff (Use code ‘Bees’ for 50% discount)) Oceanlovers.com  salty@oceanlovers.com Books Bananas about Marketing – Franziska Iseli & Christo Hall Perception - Franziska Iseli & Christo Hall The Little Prince - Antoine de Saint-Exupery Alchemist – Paulo Cohelo ‘So Good They Can’t Ignore You.’  I think it’s by Cal Newport, if  

Co-founder of Australia’s leading marketing education organization, Basic Bananas, Franziska dropped some wisdom on brand, team building, and never compromising the fun stuff.

In this episode I talk to Franziska Iseli on how she uses surfing in her life to "Be Awesome." I love the saying "Be Awesome" so much I may even use as SurfPeople's mantra. Franziska is a woman of many talents and loves building new business and helping others to grown their own. She is married to Christo Hall who was in episode number 3, so there is no doubt that surfing and the ocean is at the core of everything they do. I really love her attitude towards life and thinks that passion is good, but it can be dangerous to try to eek out a living from your passion. So she recommends that always follow your passion but if you are in a job that sucks try to apply passion to certain aspects of the job. If, after that you're are still not happy maybe then you should look at some alternatives. She operates and creates content for her Ocean Lovers website which started as a social experiment and she talks about to spend $5 a day to build the "Ocean Lovers" community. Franziska loves the Maldives (so do I) because living on boat where all your food and travel is sorted your left with the task of just surfing and relaxing. I believe(d) that there are 3 key elements to living a full and successful life: Live with passion, try hard to overcome your fears, and take massive action. Franziska suggested another element that I have no hesitation adding to my list. The forth one is Trust (In yourself & others) This is a great episode and I hope you enjoy it. Where can you find Franziska? Franziskaiseli.com Basic Bananas www.impacteurs.com www.yourssocially.com Spanishhomestudy.com thebusinesshood.com I would to hear your thoughts, use the contact page or send me an email to podcast@surfpeople.com.au

Adam and Franziska talks about Position and Perception and how it helps in your business.

Welcome to Golden Nugget Friday Episode 64! This week we sit down with branding experts Andrea Culligan and Franziska Iseli and discuss how businesses can boost their branding and image, all over a glass of our favourite bubbles. We have 2 great offers for the inspiring greatness community – the code for these offers is MAXHERO Offer 1 - Sign up with one of Employment Hero’s preferred super funds and you’ll receive the entire employment hero platform for free. Offer 2 – Do you have more than 30 employees? Use the code MAXHERO to receive premium subscription at standard pricing. The premium subscription is usually $8 per employee, per month and you’ll receive this for only $5 per employee per month. GIVE US A RATING & REVIEW    SUBSCRIBE   To learn more about these deals simply follow the links in the episode description or visit our show notes page of episode 64 at maxumcorp.com.au/podcast. Use the code MAXHERO when filling out the contact us form. You’ll be able to try the platform for free and talk with our dedicated Employment Hero customer service rep. in a no-pressure environment  

Franziska is a maverick entrepreneur, leading marketing and brand strategist, speaker, author and the co-founder of BasicBananas.com, oceanlovers.global, yourssocially.com, thebusinesshood.com and impacteurs.com. Franziska is also the author of bestselling book PERCEPTION - Take charge of how others view your brand, become irresistible and make a bigger impact AND Bananas About Marketing – How to Attract a Whole Bunch of Clients A true visionary, no challenge seems to be too big for Franziska. She is known for her rebellious nature and challenging the norm. She has this rare combination of being both creative and strategic, which makes her a powerful thought leader in the business world. Resources Provided by Franziska Iseli! Basic Bananas Business Course:  www.basicbananas.com/ecosystem  “Perception” by Franziska Iseli (ONLY PAY FOR SHIPPING AND HANDLING – BOOK FREE)  Go to: www.basicbananas.com/perception  Us the code: FUN in the checkout to receive the book FREE and only pay for shipping and handling. Ships worldwide! We have 2 great offers for the inspiring greatness community – the code for these offers is MAXHERO Offer 1 - Sign up with one of Employment Hero’s preferred super funds and you’ll receive the entire employment hero platform for free. Offer 2 – Do you have more than 30 employees? Use the code MAXHERO to receive premium subscription at standard pricing. The premium subscription is usually $8 per employee, per month and you’ll receive this for only $5 per employee per month. GIVE US A RATING & REVIEW    SUBSCRIBE   To learn more about these deals simply follow the links in the episode description or visit our show notes page of episode 62 at maxumcorp.com.au/podcast. Use the code MAXHERO when filling out the contact us form. You’ll be able to try the platform for free and talk with our dedicated Employment Hero customer service rep. in a no-pressure environment  

“If I was to die right now, would I be happy with what I am doing?” - Franziska Iseli, The Moment HQ podcast Franziska Iseli is the co founder of BasicBananas. Basic Bananas is a unique marketing training organisation that doesn't play by the rules of convention.She's a highly sought after entrepreneur for pushing the boundaries and doing things differently in the business world. “I know I'm not doing everything I can to have the impact that I can. I need to step it up.” Franziska was an absolute delight to interview. Her candid demeanour and sheer love for life is infectious. I walked away from this interview feeling uplifted and inspired for the moments ahead of me. She shows us that life is short and we have the power to go after what we love at any stage in life. We can look fear in the face and continue moving forward - even when fear decides to ride shotgun. A beautiful conversation about overcoming our challenges and realising that all pain is temporary. Franziska and I have a chat about her Life Changing Moment: SUDDENLY LOSING HER FATHER + THE LIFE CHANGING QUESTION. Learn about: Hear about how losing her dad to a heart attack impacted and changed her life? How to discover if you're living a fulfilled life. Learn about the importance of self reflection. How to adjust your life to be happier. How Basic Bananas came to fruition. And find out: What moves Franziska? What she believes is her greatest asset? What she's afraid of? The best piece of wisdom she's been given. Do you want your story told? Contact us at www.TheMomentHQ.com and share with us your story!

Franziska is a maverick entrepreneur, leading marketing strategist, speaker, author. She is the co-founder of the Impacteurs podcast and basicbananas.com – Australia’s leading marketing training organisation. In 2013, Franziska was awarded the NSW Young Entrepreneur of the Year Award, recognising her innovation, creativity, and philanthropic involvement. A true visionary, no challenge seems to be too big for Franziska. She is known ... The post 49. Rebel Entrepreneur and Being the First to Podcast with Franziska Iseli appeared first on We Are Podcast.

Franziska is a maverick entrepreneur, leading marketing strategist, speaker, author. She is the co-founder of the Impacteurs podcast and basicbananas.com – Australia’s leading marketing training organisation. In 2013, Franziska was awarded the NSW Young Entrepreneur of the Year Award, recognising her innovation, creativity, and philanthropic involvement. A true visionary, no challenge seems to be too big for Franziska. She is known ... Read More The post 49. Rebel Entrepreneur and Being the First to Podcast with Franziska Iseli appeared first on Amplify Agency.

Franziska is a maverick entrepreneur, leading marketing strategist, speaker, author. She is the co-founder of the Impacteurs podcast and basicbananas.com – Australia's leading marketing training organisation. In 2013, Franziska was awarded the NSW Young Entrepreneur of the Year Award, recognising her innovation, creativity, and philanthropic involvement. A true visionary, no challenge seems to be too big for Franziska. She is known ... Read More The post 49. Rebel Entrepreneur and Being the First to Podcast with Franziska Iseli appeared first on Must Amplify.

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.   IN THIS EPISODE YOU’LL LEARN: Basic Bananas' long term strategy to selling out local events (

Be an Impacteur!  Podcast covering 54_Simple Acts of Impact to Make Someone's Day.  This is more than just buying a Starbucks for the car behind you.  Great tips by Franziska Iseli,

Be an Impacteur!  Podcast covering 54_Simple Acts of Impact to Make Someone's Day.  This is more than just buying a Starbucks for the car behind you.  Great tips by Franziska Iseli,

Goodmorning, I am feeling so energized and inspired from the Awesomeness Fest Conference this week and am excited to share with you today a chat on my podcast show with an Impacteur and all round awesome person, Franziska Iseli. What is an Impacteur? An Impacteur is someone who wants to make a difference, someone who loves having a positive impact on society and their environment, someone who is challenging the norm and likes doing things a bit differently, someone who loves, gives and leads. And today, Franziska is going to share some Feel Good Thoughts around How to be an impacteur? and how to make a positive impact on the world. She reminds us about how making a difference can be quite simple, whether it's writing a note to a waiter or smiling at a stranger. Whatever it is, you never know just how far your positive energy can go. As a random act of kindness, Franziska shares about how she recently paid enough bus fair for herself as well as the next customer's fair. The driver politely turned down her money and let her ride the bus for free. How refreshing is it that one small act can spread like wildfire? You too can make a positive impact by  focusing on others, rather than yourself. One small act can be quite powerful; a simple compliment can make someone's day and inspire them to pay it forward. So join the 1o Day Impacteurs Challenge starting today and let's make an impact on someone's life everyday for the next 10 days. I will be posting pictures on my Instagram @FeelGoodJoey daily sharing what I do to be a impacteur and you can join in too, just remember to hashtag #impacteurs After the challenge, making an impact will surely become a way of life. Visit the link below for more information and make sure to follow my 10 Day Impacteurs Challenge on Instagram! http://www.impacteurs.com/challenge/ Be an impacteur today and help share positive vibes. Joey The post How To Be An Impacteur? ft. Franziska Iseli – Feel Good Thoughts Podcast #14 appeared first on Feel Good Joey.

Goodmorning, I am feeling so energized and inspired from the Awesomeness Fest Conference this week and am excited to share with you today a chat on my podcast show with an Impacteur and all round awesome person, Franziska Iseli. What is an Impacteur? An Impacteur is someone who wants to make a difference, someone who loves having a positive impact on society and their environment, someone who is challenging the norm and likes doing things a bit differently, someone who loves, gives and leads. And today, Franziska is going to share some Feel Good Thoughts around How to be an impacteur? and how to make a positive impact on the world. She reminds us about how making a difference can be quite simple, whether it's writing a note to a waiter or smiling at a stranger. Whatever it is, you never know just how far your positive energy can go. As a random act of kindness, Franziska shares about how she recently paid enough bus fair for herself as well as the next customer's fair. The driver politely turned down her money and let her ride the bus for free. How refreshing is it that one small act can spread like wildfire? You too can make a positive impact by  focusing on others, rather than yourself. One small act can be quite powerful; a simple compliment can make someone's day and inspire them to pay it forward. So join the 1o Day Impacteurs Challenge starting today and let's make an impact on someone's life everyday for the next 10 days. I will be posting pictures on my Instagram @FeelGoodJoey daily sharing what I do to be a impacteur and you can join in too, just remember to hashtag #impacteurs After the challenge, making an impact will surely become a way of life. Visit the link below for more information and make sure to follow my 10 Day Impacteurs Challenge on Instagram! http://www.impacteurs.com/challenge/ Be an impacteur today and help share positive vibes. Joey The post How To Be An Impacteur? ft. Franziska Iseli – Feel Good Thoughts Podcast #14 appeared first on Feel Good Joey.

Go Bananas Marketing Your Business with Franziska Iseli-Hall These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail? * Press play above to listen to this weeks Podcast * Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn: ** Offline and online marketing strategies ** The importance of using both online and offline marketing ** Tips for successful direct mail campaigns ** How to build strategic partnerships ** About building targeted databases ** How to follow up with new and existing customers/clients ** How to use social media sites for advertising ** Which are the best low-cost items or giveaways to offer for generating leads Resources mentioned in this episode: ** Basic Bananas ** Basic Bananas Blast Off Workshop ** Franziska Iseli-Hall Facebook ** Franziska Iseli-Hall Twitter ** John Lee Dumas Podcast ** Pat Flynn/Smart Passive Income Podcast ** Influence by Robert Cialdini What methods do you use to market your business? Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

During this Podcast Dale Beaumont, founder of Business Blueprint®, talks with small business marketing expert,Franziska Iseli. Franziska is the Director at Basic Bananas, a Sydney based company that focuses on helping small businesses attract more clients and grow, but also really enjoy the process! By listening you'll discover: How any business owner can become a good marketer by learning to observe The most common marketing mistakes that small business owners make The two questions you need to ask to find your business's "uniqueness" Why you shouldn't forget about offline marketing when you have an online marketing strategy And, the most important strategy in marketing - collaboration! There's some great information for any type of business in this podcast, so if think your marketing could use some work, listen in! Until next time, happy business building!