Podcasting for Educators

Ready or not, the end of 2024 is quickly approaching, and it was a doozy for a lot of us. With 2025 right around the corner, this is a very natural time for us to reflect and think about what we might want to change.In this episode, I'm sharing how I'm taking time next month to reflect on my show and make some changes. So tune in to hear more about the importance of taking this time for your own show or business, some highlights from The State of Business Podcasting Report (linked below), and how you can catch up on my top episodes of 2024 (spoiler: also linked below)!⭐️ Resources Mentioned:Top Episodes of 2024 PlaylistThe State of Business Podcasting ReportFollow me on Instagram @podcastingforeducators

2024 has been a tough year for a lot of us in business, but there are so many opportunities for us to pivot as business owners when we need to.Kelsey Sorenson is here today to talk about just that. She shares when she's had to make difficult pivots in her business, how she navigated those changes, and how you can shift your business when things aren't necessarily going as planned.⭐️ Resources Mentioned:Educate & Rejuvenate by Kelsey Sorenson (Get Chapter 1 plus guided medications for free HERE)The Surrender Experiment by Michael A. SingerWho Not How by Dan SullivanFollow me on Instagram @podcastingforeducators

Last week, we talked about whether you should have guests on your podcast. Today, we're walking through the four systems you need if you have guests on your show to have better guest episodes, get the most bang for your buck from the whole interview process, and make your life much easier!I'm sharing how to use email templates to reach out to and pitch guests, automating your scheduling process with Calendly, the importance of prepping before your interview, and what to include in your post-interview email.⭐️ Resources Mentioned:CalendlyZoomFollow me on Instagram @podcastingforeducators

Over the years, I've gotten to know and worked with a lot of podcasters, and one of the challenges that keeps coming up is whether you should have guests on your podcast. As you'll hear, it's not a one-size-fits-all answer!Should you only have big-name guests on your podcast? Will having guest episodes affect your position as an expert? What even are the benefits of podcast guests? Tune in to hear my answers to these questions and get a better idea of what makes the most sense for your unique show.⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

Two years ago, I switched my podcast host to Captivate. Fast forward to now, and I wanted to share how I'm liking it and what some of my favorite features have been. In this episode, you'll hear about features like podcast playlists, templates, paid memberships, and analytics, as well as their exciting new AI feature, Captivate Spark!If you've been thinking about trying out Captivate as your host, you can use my personal affiliate link to sign up (and get a 30-day free trial!). Or I can set up that transfer for you! Just send me an email at sara@podcastingforeducators.com or a message on Instagram @podcastingforeducators, and we can talk through this a little bit more.And don't forget to enter my podcast mic giveaway! Just leave me a review on Apple Podcasts (including your name or Instagram handle) or screenshot any episode that goes live in October (and tag me in your Instagram stories @podcastingforeducators). Choose one or both (and get two entries), and I will announce the winner in the first week of November!⭐️ Resources Mentioned:Introducing Captivate Spark AICaptivate YouTube ChannelThe Holiday HeadstartFollow me on Instagram @podcastingforeducators

Let's be real: podcasting takes time, just like any other marketing you do for your business. But unfortunately, time is not always on our side. In today's really fun episode, I'm sharing your voice messages about how you save time by making podcasting easier and more fun. (And, of course, I'm also sharing my own tips!)You'll hear a variety of tips ranging from batching, editing, AI, and guest management. So, whether you're just getting started with podcasting or are looking for tips to improve your current process, I know you'll walk away with some good ideas for your show!⭐️ Resources Mentioned:DescriptCastmagicThe Jasmine Star Show, Episode 472The Jasmine Star Show, Episode 476Follow me on Instagram @podcastingforeducators

Whenever we talk about podcast data, your mind probably goes straight to your download numbers. But in reality, there's so much more you can look at. Today, we're going to look at data in a slightly different way.Kierra Conover is here to talk about what you can track outside the norm to help drive decisions around marketing your podcast. She also shares ways to track whether your podcast is generating sales for your business and, for those who have yet to launch, how you can use your existing email and social data to strategically launch your show and come up with your first episode topics.If you enjoyed today's episode, let us know by screenshotting it and adding it to your Instagram stories. You can tag me @podcastingforeducators and Kierra @klc.thestudio.⭐️ Resources Mentioned:Freebie: Take the quiz to see what to track to double your sales on social, email & beyondKierra's Marketing MembershipflodeskFollow me on Instagram @podcastingforeducators

If you've been thinking about launching a podcast but have questions about the tech, time commitment, planning, or monetizing your show, this episode is for you.Today, we are doing a Q&A episode where I answer your podcast launch questions. I posted on my Instagram and asked for questions from those of you who are thinking about launching a podcast. I'm answering questions about what tech you need, how to plan out episodes, when to monetize, and more!And remember to enter my podcast mic giveaway! You can enter by leaving me a review on Apple Podcasts (including your name or Instagram handle) or by screenshotting any episode that goes live in October (and tagging me in your Instagram stories @podcastingforeducators). Choose one or both (and get two entries), and I will announce the winner in the first week of November!⭐️ Resources Mentioned:MicrophoneHeadphonesAudacityFollow me on Instagram @podcastingforeducators

Podcasting can be an awesome addition to your business, but it will only get to the point where it's helping your business if you actually get started. And to celebrate my third podcast anniversary, I have several fun episodes coming up this month that will be especially relevant to those of you who, for whatever reason, haven't taken that leap of faith and started your own podcast yet. To kick off the celebration, we're starting with a simplified breakdown of what a podcast launch process looks like. I'm sharing the seven main steps of launching your show, some resources to help you get started (including free and paid options), and I'm even giving away my favorite microphone! Mic giveaway details: You can enter by leaving me a review on Apple Podcasts (including your name or Instagram handle) or by screenshotting any episode that goes live in October (and tagging me in your Instagram stories @podcastingforeducators). Choose one or both (and get two entries), and I will announce the winner in the first week of November!⭐️ Resources Mentioned:Naturally Teaching Elementary ScienceMicrophoneHeadphonesAudacityVoxerBook a Discovery CallBrooks Walking ShoeThe Shine Online PodcastFollow me on Instagram @podcastingforeducators

Podcast sponsorships are an incredible way for any podcaster to monetize their show. Some of you might feel like this is out of reach because you don't have a big enough listenership, while others of you may just have no idea where to start when it comes to sponsorships. Today's guest, Traci DeForge, is here to share how you can reimagine podcast sponsorships and gain sponsors in a way that's ethical and on-brand for your business. We talk about ways to integrate sponsors into your show, create sponsorship packages even if you don't have thousands of downloads per episode, and secure sponsorships before you even launch your show.⭐️ Resources Mentioned:Journey To There podcastThe Sponsorship CircleGrowth Accelerator ProgramFollow me on Instagram @podcastingforeducators

How many times have you sat down to plan out a podcast episode and record it and then felt stressed out when you realized you still had to come up with a title? Or maybe you're the complete opposite, and you just kind of go with the first thing that comes to mind.Either way, you might be asking yourself, "Do podcast episode titles even matter?" My quick answer is YES. In my opinion, episode titles are so important. In this episode, you'll learn why your titles matter for searchability, the importance of capturing your listeners's interest, and a few other tips and things to remember when it comes to titling your episodes.⭐️ Resources Mentioned:Deep Focus playlist on SpotifyShort Story - use this link to get your styling fee waived!School of Sellers with Erin WatersFollow me on Instagram @podcastingforeducators

This episode is the first in a new series that I'm going to be doing from time to time, and I'm calling it the "You Oughta Know" series. (And if that instantly makes you think of the Alanis Morissette song, then we should be friends.)Inside this series, I'm going to share some updates that have been going on recently in the podcast industry and just some things that I think you oughta know about. So today, I'm running through some important updates about YouTube Music, Amazon Music, and Apple Podcasts that I think are relevant to all podcasters.⭐️ Resources Mentioned:Apple Podcasts available on the webAmazon Music launches Topics, new AI-powered feature that makes it easier to discover podcastsHow to Upload a Podcast to YouTube [2024 Update]Confidence in ClickUp CoursePart of Your World & Just for the Summer by Abby JimenezFollow me on Instagram @podcastingforeducators

If you've ever felt unmotivated to podcast, you're not alone! Whether it's a dip in your downloads, a busy season of life, or just a general feeling of blah about your business, that growing lack of motivation isn't necessarily a reason not to keep going. So what do you do about it? Today, I'm talking about the 4 common themes my Instagram followers shared when they've felt unmotivated to podcast to give you some ideas on how to make this thing work and how to keep going if you want to.⭐️ Resources Mentioned:Favorite GamesSKYJOCard Game Playlist on SpotifyFollow me on Instagram @podcastingforeducators

If you track your podcast stats monthly (which I strongly recommend!), you may have noticed a recent dip in your summer downloads. And you wouldn't be alone! You may have even seen a drop in downloads earlier in the year. In this episode, I'm sharing some of the download trends I've been seeing, my opinion on the reasoning behind them, an industry update that has definitely impacted download reporting, and what to do when you notice a dip in your downloads. ⭐️ Resources Mentioned:The iOS 17 changes in Apple PodcastsApple Notice: Updates to Automatic DownloadsYoutube channel for workouts @growwithjoEpisode 704 of Online Marketing Made Easy about emailsFollow me on Instagram @podcastingforeducators

In the last episode, 162, I shared what my maternity leave was like, and one of the things that I talked about in that episode was not being on social media and not sending my usual weekly emails for four months. I know a lot of you have thought about taking a break from social or email platforms (or leaving them altogether) and wonder what kind of effect that could have on your podcast downloads. Obviously, your experience is going to be different than mine, but in this episode, I'm sharing what kind of effect my break had on my podcast downloads with no socials or emails.⭐️ Resources Mentioned:Chatbooks - use code SARAWHITTAKER-CEAF for $10 offFunny Story by Emily HenryFollow me on Instagram @podcastingforeducators

Maternity leave is over! This is my very first recording since I had my second daughter, Lily. If you're new here, I have been on maternity leave for the past few months and am slowly (emphasis on slow!) easing my way back into things.For this episode, I wanted to check in to let you know that I'm officially back from maternity leave and share a little about what's been happening, specifically what this season of life has been like as a mom and business owner. I'm also sharing 3 things that have helped me during this season of life and what's to come with this podcast (don't worry, it's not going anywhere!).⭐️ Resources Mentioned:Baby changing tableThe Lazy Genius Podcast: The Snack EpisodeFollow me on Instagram @podcastingforeducators

Do you include your podcast episodes in your email welcome sequence? If not, it's time to start tweaking (or maybe creating for the first time) your welcome sequences to help drive more traffic to your podcast!Magan Ward, an email marketing expert and digital marketing educator, is here to share some of her email marketing secrets with you today. In this episode, you'll hear Magan talk about a strategic email welcome sequence and how to use it to bring in more listeners to your podcast. She's also walking you through her 5-step signature framework for how she put together her own email welcome sequence.⭐️ Resources Mentioned:Magan's Email Template Shop (and use code GILMOREGIRLS15 for 15% off your first or next purchase!)Follow me on Instagram @podcastingforeducators

One of the reasons I love a co-hosted podcast so much is that it makes less intimidating! Brittany and Ellie are here to share some behind-the-scenes of what it's been like co-hosting their show, The Teaching Toolbox.In this episode, you'll hear about why they started their podcast, how they split up the responsibilities, how they decide what to talk about in their episodes, the challenges they've run into, and their best advice for anyone thinking about starting a co-hosted show.If you need some support with launching, come and join us in the Prep School community at podcastingforeducators.com/prepschool. And don't forget to check out Brittany and Ellie's show, linked below!⭐️ Resources Mentioned:AirtableAsanaGoogle SuiteFollow me on Instagram @podcastingforeducators

You may already have a podcast, but have you ever considered starting a second one? I know lots of people who love podcasting so much that they've started a second show for all kinds of reasons.Today's guest, Kirsten Hammond, is one of those podcasters. She is here to tell us about her experience with why she started two separate shows and some of the struggles that have come up along the way. Kirsten also shares some great tips for staying organized, how you can repurpose existing content, and more!If you're thinking about starting a second show, we would love to hear about it. Tag us on Instagram @podcastingforeducators and @thesouthernteach, and let us know your plans!⭐️ Resources Mentioned:AirtableProfit FirstFollow me on Instagram @podcastingforeducators

Today's episode is part two of a mini-series all about creating a profitable private podcast series for your business. If you missed part one, definitely head back and listen to that one first. We looked at what a private podcast series is, how it can help your business, and what kind of tech you need.Today, we're diving into the specifics of how to plan a private podcast series. You'll hear things like how many episodes you should include, how to title this series, episode length, episode content, CTAs, and an example of a private podcast series to really get a feel for what your series could look like!If you are super excited to plan a private podcast series and want help with this process, I have a VIP Day where I fully put together your private podcast series and set it all up inside Hello Audio!⭐️ Resources Mentioned:Private Podcast VIP DayPrivate Podcast PlaylistCanvaFollow me on Instagram @podcastingforeducators

Today's episode is part one of two episodes, all about creating a profitable private podcast series. This is part of a training that I did that got a really good response, so I wanted to share it here on the podcast.In this episode, you'll hear what a private podcast series is, how it can help your business, the five things you need to create this private podcast series, and what questions you need to answer for yourself before getting started. Stay tuned for part two next week to hear a really specific example of what a private podcast series could look like, as well as how to actually set your series up!⭐️ Resources Mentioned:Private Podcast PlaylistATR2100xAudacityCanvaFollow me on Instagram @podcastingforeducators

Are you looking to up your Instagram strategy to increase podcast downloads? Maybe even automate the whole process? Then today's guest takeover episode, or mini training, if you will, is for you. (And if you've stepped away from the platform, this episode may convince you to come back!)Brittany Verlenich is here to help you leverage every Instagram post to get more downloads and grow your podcast listenership. She shares how to automate this process with ManyChat, what a squeeze page is, and other really helpful tips for using Instagram and email marketing.⭐️ Resources Mentioned:ManyChat (affiliate link)LeadPages (affiliate link)pod.linkThe Perfect Instagram Bio Checklist for SellersComment to Customer Strategy: How to Turn Posts Into "ChaChings" | Episode 48Follow me on Instagram @podcastingforeducators

The year 2020 brought us a lot of new things. Yes, COVID being one of them, but also lots of new podcasts. With more time on our hands, it was a good time to try podcasting out. That was the case for today's guest, Jenice Lee, an educator and out-of-school time advocate who started a podcast as a hobby but has since transitioned it to an important marketing tool for her business.Jenice is here today to tell us about her experience starting a podcast and keeping that momentum going, how she transitioned into using it as a marketing tool for her business, and what kinds of results she's seen for her business since that transition. Plus, she shares some cool ways she has extended her podcast, such as live podcasting at conferences and starting a YouTube channel.⭐️ Resources Mentioned:BOOST Conference liveJohn Marshall High School Principal InterviewJohn Marshall High School TourHealth RallyFollow me on Instagram @podcastingforeducators

As an online business owner, I know you're balancing all the things. And it's even harder if you're in the classroom full-time or working another job in some capacity. If that's you, you'll have a lot in common with today's guest, Lindsay Dollinger. Lindsay shares how she's used her podcast to grow her business and how she balances being a podcaster, business owner, and full-time teacher. She shares some really great productivity tips that are completely practical and doable and will help you manage your time as a podcaster alongside all the other roles that you have.⭐️ Resources Mentioned:AppSumoStreamYardDescriptPodcast.coKajabiTrelloFollow me on Instagram @podcastingforeducators

Working from home just hits differently during the summer. Our routines are off, and frankly, I just lose some of my usual motivation during the summer months. At the time this episode airs, I'm also out on maternity leave. So I asked my friends Melanie and Branda to take over the podcast this week, and they definitely delivered!They're here to share some great work-from-home tips this summer so you don't completely lose your sanity and get stuff done while also having fun. You'll hear tips on taking time off, having kids home during the summer, sharing a workspace, and more. I hope this episode helps motivate you to push through those days that just feel hard as a business owner this summer.And don't forget to let us know what motivates you during the summer! Tag us on Instagram @podcastingforeducators, @duxburydigital, and @therelevantcollective.⭐️ Resources Mentioned:Chaos to Conversions Podcast, Episode 1Chaos to Conversions Podcast, All EpisodesFollow me on Instagram @podcastingforeducators

Welcome to our second guest takeover episode! If you don't already know, I am out on maternity leave, and one of the things I set up for my leave is guest takeover episodes. These episodes will be sprinkled in over the next few months and feature some of my favorite experts in the online space. Janice Cook, today's guest takeover host, and returning guest, is here to share why the podcast schedules we spend so much time creating sometimes break down, leaving us feeling a little scattered and often leading to inconsistencies over time. Better yet, Janice shares how to overcome or avoid these potholes so that you can stay on track with your podcast schedule and keep showing up for your audience.And if you need support with your podcast systems and want templates for things like guest booking, production checklists, and more, definitely come join us over in the Podcasting for Educators Prep School.⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

Today marks our first guest takeover (while I'm on maternity leave) from email strategist and keynote speaker Liz Wilcox. One of the things she's well known for, besides email marketing, is her $9-a-month Email Marketing Membership. In this episode, she pulls back the curtain and shares how she's grown it to over $700k in revenue, including her three top-performing emails over the years. She even gives us the subject lines and reads the entire emails (GIF descriptions included). She also breaks down why these emails worked (and continue to work) so well. If you struggle with writing weekly emails, I can't recommend Liz's Email Marketing Membership enough. You can join her membership by clicking the link below!⭐️ Resources Mentioned:Free email swipesEmail Marketing MembershipFollow me on Instagram @podcastingforeducators

When we create digital resources for our audience, we want to move away from "How much can I give them?" and into "How can I make things more accessible and digestible so they can reach their goals as soon as possible?"Alissa McDonald is here today to share all about small learning experiences. She gives plenty of examples of what this could look like for you and the first steps you can take to create one. And if you're a TPT seller, definitely stick around because she gives a really cool way to create learning experiences around TPT products that you already have.⭐️ Resources Mentioned:PopPDReesaTeesa on TikTokFollow me on Instagram @podcastingforeducators

If you've been a listener of this podcast for some time, you've likely heard me talk about the power of podcast guessing and other podcast collaborations. Whether or not you have a podcast of your own, guesting on other podcasts is something we should all be adding to our marketing plan.I'm excited to welcome Melissa Burch, founder and host of Annotated ELA, on the podcast today to share her experience with podcast guesting. Melissa shares how, despite having her own show, the thought of guesting on other podcasts was really nerve-racking. She also shares the fears she had about guesting, the 3 things that helped her push past them, and how doing so has helped her grow her podcast and build new relationships.And if you need some support, don't forget to grab my mini-course, Guesting For Educators!⭐️ Resources Mentioned:Sign up for my Guesting for Educators Mini-CourseFollow me on Instagram @podcastingforeducators

Podcast guesting can be an incredible tool for your business. But unless you've experienced the power of guesting on the perfect-fit show, you may not really get what the hype is all about.So today, I'm sharing the benefits podcast guesting can have on your business, my own experience with guesting on that perfect-fit show, the 5 podcast guesting mistakes I see, and what to do instead to see that ROI.⭐️ Resources Mentioned:Sign up for my Guesting for Educators Mini-CourseFollow me on Instagram @podcastingforeducators

A couple of summers ago, my husband and I were out on our friend's boat, and he wanted to try wakesurfing. And after a few failed attempts, he asked our friend how to do it. Their reply? "You just stand up!" And we always laugh about this because it was literally the least helpful response ever.This has probably happened to you before; maybe a friend or a colleague makes something look or sound so easy, but in reality, you have no idea how to do it yourself. And in the world of online business, this makes me think of when people tell us to incorporate storytelling in our content. Megan Wisdom is here today to talk all about why storytelling is so important in our marketing and ways that we can use storytelling on our podcasts and in our email marketing.After listening, tag Megan and me on Instagram to let us know that you are listening! You can find Megan @meganwisdomwrites and me @podcastingforeducators.⭐️ Resources Mentioned:Megan's freebie, 5 Storytelling Prompts for TPT SellersFollow me on Instagram @podcastingforeducators

Have you ever had an idea for a new project but just couldn't quite get started? Sometimes, you just need to talk out your ideas. And that is what I'm doing with teacher and reading support specialist Raj McCowin. In this episode, you'll hear Raj's idea for her podcast, the audiences she wants to serve, and the ideas we come up with to best support them while also supporting her business. I love how passionate Raj is about bridging the gap between parents and educators, and I can't wait for her to take action and get started.⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

If you haven't heard me talk about this already, I am currently pregnant and due with our second daughter on April 22nd. Soo many of you have asked me, "Are you going to take leave?" And the answer is HELL YES. My experience with my first maternity leave was when I was still in the classroom, so I didn't have a choice in how long I stayed home with my first daughter. But now that I have my own online business, things are going to look a lot different. So today, I'm talking you through how I'm planning for maternity leave when it comes to client work, my online course and digital product side of my business, and my podcast. I'm also sharing some tips from YOU all when planning for an extended leave as an entrepreneur. ⭐️ Resources Mentioned:90 Days in 90 Minutes Strategy Call with Melanie BattistelliFollow me on Instagram @podcastingforeducators

Whether you're thinking of starting a podcast or already have one, it's really motivating to hear about other podcasters' experiences. Today, I have Nicole Sanders on the show to talk about what led her to start a podcast for teachers and to support her business. Nicole, a student in my online course community, Podcasting for Educators Prep School, shares her journey from classroom teacher to online course creator and podcaster. We also talk about the importance of talking about your offers inside of your episodes and how beneficial this is to your listeners.⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

How many times have you sat down to do something and then got distracted by your phone on the table next to you? We've all been there. There are so many distractions around us, and we need to be aware of this as content creators. Today, I have Emily Aborn, a content copywriter, speaker, and podcast host, on the show to talk about all the distractions we're facing today and how this impacts us as content creators. She shares why it's so hard to keep listeners engaged, what we can do to help our audience be more focused, and what to keep in mind when it comes to how we're delivering our content. ⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

Have you ever considered doing podcast seasons? Chrissy Beltran has been podcasting for over five years now, and she's here to talk all about her unique podcast journey. We chat about how she got started, how her planning process has changed over the years, and how she uses seasons to support this process. She's also sharing some behind-the-scenes information about her sponsorship experience, like how she's landed sponsors, found the right fits, and what her packages look like.⭐️ Resources Mentioned: Buzzsprout Platform StatsFollow me on Instagram @podcastingforeducators

If you've ever felt like you're swimming in a sea of podcast data, wondering what to focus on, then today's episode is for you! I'm shining a spotlight on two underutilized podcast stats that could really impact your podcast growth. I'm sharing what these two stats are, how to track them, and three ways you can take action based on them. And if you need more support understanding your podcast data (and an incredible template that will tell you exactly WHAT to track), join us in Podcast Like You Mean It.⭐️ Resources Mentioned:Apple Podcasts ConnectLooker StudioFollow me on Instagram @podcastingforeducators

Have you ever hit the podcast charts? Or wondered how they work in the first place? Our guest today, Jeff Umbro, is here to answer all your podcast charting questions. He breaks down exactly what the podcast charts are, how they work, and whether or not we should put much thought into them. He also shares how to leverage your chart placement and strategic podcast marketing tactics by defining the five tiers of audience development. If one of your goals is to top the podcast charts, you will have a plan to put in place by the end of this episode. ⭐️ Resources Mentioned:Muck RackCisionMeltwaterFollow me on Instagram @podcastingforeducators

Are you sending out a weekly email that talks about your podcast? If not, you're missing out on a non-negotiable (in my opinion) way to promote your podcast. But how should you go about sending this weekly podcast email? In today's episode, I'm covering why you should be sending out a weekly podcast email, tips to convert subscribers into podcast listeners, and the importance of going beyond that generic "new episode alert." And don't forget to grab my Podcast Playlist Toolkit to help convert email subscribers into podcast listeners. Discount code below!⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

Maybe you're a fan of Instagram, and maybe you're not. Either way, it can be a really powerful addition to your business if you can just figure out how to use it in a way that works for you. Today, I'm joined by Instagram strategist Nicole Ialeggio to talk all about tweaking your Instagram funnel to bring more connection (and ultimately sales) back to Instagram. She shares what exactly an Instagram funnel is, how to create one for yourself, how your podcast and Instagram can work together, how to spice up your Instagram stories, and more!⭐️ Resources Mentioned:ManyChatMel Robbins on Instagram @melrobbinsFollow me on Instagram @podcastingforeducators

Happy Valentine's Day! I just couldn't pass up being a little cheesy with this episode title. I wanted to do an episode centered around love, and I landed on a conversation about what I like to call "the trifecta," your podcast, email marketing, and Instagram. Because when these three platforms work together, it really is a match made in heaven. Today, I'm sharing why this match is so perfect and why you should consider it when planning your weekly content. I'm also covering what podcast traffic loops even are, examples of what they could look like (and why they work), and how to create them across your content "trifecta." ⭐️ Resources Mentioned:Follow me on Instagram @podcastingforeducators

One of the best things about podcasting is connecting with other people. And one of my goals this year is to connect with more of YOU who listen to this podcast every week. So, today, I'm chatting with Theresa Hoover, co-host of Pass the Baton, a podcast for music teachers. Theresa shares how she and her co-host, Kathryn Finch, got started in podcasting after writing a book together and what it's like co-hosting a podcast. But the bulk of this episode is all about how to get more podcast listeners. I give Theresa suggestions on doing just that by utilizing SEO within podcast listening apps, email marketing, reviewing stats to drive content planning, and so much more!⭐️ Resources Mentioned:pod.linkApple Podcasts ConnectFollow me on Instagram @podcastingforeducators

Have you tried using tripwires in your business yet? Maybe you aren't even familiar with them yet. Either way, you are about to get a crash course inside this episode. We're joined by repeat guest Melanie Battistelli, a former teacher, certified online business manager, and course and launch strategist. In this conversation, we talk about what a tripwire even is, what kind of offer you can use for one, how you should consider tripwires when planning your podcast content, and what kind of tech you need to set them up. I am ALL about leveraging content that you've already created, and tripwires help you do just that. After listening to this episode, if you are excited to try a tripwire in your business, I would love for you to tag Melanie and me on Instagram so we know you're listening!⭐️ Resources Mentioned:Melanie's FREE Tripwire Mini-TrainingFollow me on Instagram @podcastingforeducators

Have you ever done a closet purge? If so, you probably discovered that different items fall into different categories. From your day-to-day items to seasonal and special occasion clothing, each type of clothing serves a different purpose based on your needs. And those closet categories are similar to your podcast categories and content. By creating different types of episodes, you can serve your audience in a unique way. Today, we're talking about the four types of episodes that every podcaster should be weaving into their long-term podcast strategy plan - Foundational, Evergreen, Seasonal, and Social Proof episodes. ⭐️ Resources Mentioned:Podcast Playlist Toolkit - use code PODCAST to grab it for $17!The Literacy Lounge (Ciera's podcast)Follow me on Instagram @podcastingforeducators

If you've ever felt stressed out by your finances, you are not alone! I know so many of us feel this way because we have SO many details to think about when it comes to running a business. And one of those things is finances. I have Crystalynn Shelton on the show today to talk all about financial literacy. As a licensed CPA and QuickBooks Top 100 ProAdvisor, she shares why finances are so stressful for entrepreneurs in the first place and why becoming financially literate is so important in the long term, both for your personal and business finances. Crystalynn also shares her tips for getting started and regularly reviewing and tracking your finances.⭐️ Resources Mentioned:QuickBooksMintMastering QuickBooks 2024Quickbooks Bootcamp Basic TrainingCoaching SessionsFollow me on Instagram @podcastingforeducators

Many of you have hit those 50-episode, 100-episode, and beyond milestones, including my clients (and myself). And they often ask how they can take advantage of all of those previous episodes. After all, it can be exhausting recreating that content wheel every single week! I'm right there with them, and one of my big goals for 2024 is to really leverage allll of the content I already have. So today, I'm sharing 5 ways you can leverage your past podcast episodes to increase your downloads and create even more raving fans for your show.⭐️ Resources Mentioned:FREEBIE: 15-Minute Podcast Visibility AuditNew Year Reset SeriesOrganic Growth Series PlaylistHow Can You Easily Repurpose Podcast Content On Instagram? With Kassaundra Foster [Ep. 96]Holistic SEO For Personal Brands With Nina Gibson [Organic Growth Series] [Ep. 78]Simplifying SEO For Podcasts With Danielle Gagnon [Ep. 68]Repurpose Your Podcast Episodes Into Fun TikTok Videos With Aubree Malick [Ep. 59]Repurposing Your Podcast Content On YouTube With Dee-Anna Pippenger [Ep. 29]Follow me on Instagram @podcastingforeducators

Happy New Year! Today marks the 5th and last episode of our New Year Reset Series, where we're looking at each piece of your podcast and determining how we can hit the reset button, tweak things for improvement, and head into the new year with renewed energy. Today, we're looking at ways to refresh your podcast marketing to consistently bring in new listeners and increase awareness around your show. So today, I'm sharing the difference between podcast marketing and podcast promotion and the different areas you can refresh your podcast marketing in 2024 (or any time)!⭐️ Resources Mentioned:FREEBIE: 15-Minute Podcast Visibility AuditNew Year Reset Series: Episode 127, Episode 128, Episode 129, Episode 130What To Know About Adding A Podcast To Your Website With Kristen Doyle [Ep. 111]What Does An Effective Podcast Marketing Strategy Look Like? With Jeremy Enns [Organic Growth Series] [Ep. 82]How To Get More Podcast Listeners With These 5 Visibility Strategies [Organic Growth Series] [Ep. 79]Holistic SEO For Personal Brands With Nina Gibson [Organic Growth Series] [Ep. 78]Crafting Engaging And SEO-Friendly Episode Titles [Live Training Sneak Peek] [Ep. 72]Simplifying SEO For Podcasts With Danielle Gagnon [Ep. 68]Grow Your Show Through Podcast Collaborations [Ep. 39]Follow me on Instagram @podcastingforeducators

Welcome to episode 4 of our New Year Reset Series! High audience engagement is a good indicator of a successful podcast, as it often leads to increased word-of-mouth promotion and a more dedicated listener base. And that's the dream, right!? So, in today's episode, we're tackling how to keep your current listeners engaged enough to actually stick around. I'm sharing the 5 indicators to look at and 4 ways to revive your audience engagement going into the new year.⭐️ Resources Mentioned:The Role That Listener Retention Plays In Your Podcast's Success [Organic Growth Series] [Ep. 81]Podcast Email Marketing Made Easy With Liz Wilcox [Ep. 70]5 Easy Ways To Brainstorm Episode Topics That Your Audience Will LOVE [Ep. 47]Using Facebook Groups To Build A Podcast Community With Brittany Verlenich [Ep. 42]Follow me on Instagram @podcastingforeducators

Welcome to the third episode of our New Year Reset series! Today, we're diving into your episode content to really breathe new life into your podcast and get you fired up about your show in the new year. I'm sharing the different areas of your podcast episode content to consider switching up, including your intro and outro, balancing guest and solo episodes, and creating your guest wishlist. And I'm even walking you through a mini-audit of your solo episode content.⭐️ Resources Mentioned:Is It Possible To Give Away TOO MUCH On Your Podcast? With Christina Welty [Ep. 94]Why Your Podcast Needs A Content Pillar Strategy [Ep. 92]Repurposing Your Podcast Content On YouTube With Dee-Anna Pippenger [Ep. 29]Proactive Podcast Planning: Summer Content Edition [Ep. 22]Follow me on Instagram @podcastingforeducators

Welcome to episode 2 of our New Year Reset Series! Last week, in episode 127, we spent some time reflecting on your podcast's progress this year and visualizing what we want for our shows in the upcoming year. Today, we're reimagining our podcast routines to save time where we can and create content that better serves us and our audience. And we're doing it with Kendra Adachi's principle of deciding ONCE. I'm walking you through the 5 podcast routines you should apply this principle to and some examples of what that might look like for you.⭐️ Resources Mentioned:The Lazy Genius Way by Kendra AdachiBestie Business BanterCreating A Streamlined Podcast Workflow That Works For YOU [Ep. 12]Using ClickUp To Automate Your Podcast Process With Kaci Ackerman [Ep. 23]Why Rebecca Joyner Started Her Podcast + Content Batching And Time Management Tips [Ep. 27]Podcast Planning Six Months Out: My 6-Step Process [Ep. 48]Show Notes: Why Do You Need Them? [Ep. 51]Best Practices For Podcast Show Notes [Ep. 52]Building Your Podcast Into Your Routines & Maximizing Productivity With Sam Holcomb [Ep. 71]Follow me on Instagram @podcastingforeducators

Today I am sitting down with my friend and client, Lauren Wrighton, to talk about our podcast predictions for 2024. This has become an annual tradition and is our third podcast prediction episode!Lauren and I chat about what we predicted last year for 2023, and if those things came true, and also what we expect out of the podcasting industry in 2024. We're talking about everything from updated podcast stats, to AI, YouTube, podcast networks, and really everywhere in between. We discuss the shutdown of Google Podcasts and switching to YouTube Music, building community with live-streaming, and utilizing paid podcasting with Patreon and Apple Subscriptions. We also discuss the growth in podcast listeners and new podcasts and how we should be excited about the future of podcasting. Here's to another exciting year of podcasting!⭐️ Resources Mentioned:53 Podcast Statistics: Listeners, Growth & Trends (2023)Article: How Consumer Behavior Changed in 2023Article: The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]VoxalyzeFollow me on Instagram @podcastingforeducators