STCfit head coaches Ben and Jason cover nutrition and training strategies for fat loss, physique development and strength performance. Stay in touch through @STCfit_Learning on Facebook and Instagram.
Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics:1. Why most PTs attract the wrong clients 11:542. Don't wait for better clients - Build them 17:013. Standards - For yourself & your clients 28:004. Inspiration isn't proof - Lead by example 33:31Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Ok, we're not actually doomed. So here's how you can actually leverage AI to make you and your business function even better, daily and weekly.This week's topics:1. Do we still matter? 5:292. Will AI replace or make you better? 18:523. A 40-day sprint fixed my PT business 24:234. Hybrid PTs: Your weekly AI checklist 50:02Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
PTs spend way too much time in their content, marketing, consults, onboarding and sales... Here's how you can streamline it all.This week's topics:1. Could you be reaching your cap? 6:492. Time is costing you leads / income 16:383. How to nail your consult & sale 25:494. What kills onboarding & check-ins 32:51Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
How do you make a bulletproof offer that not only guarantees results, but also confidence for your client?This week's topics:1. What makes up a great offer? 8:562. The pitfalls of too many options 18:203. What are you guaranteeing? 23:344. What makes your service premium? 37:30Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
These are the biggest things we see coaches under-estimate when going online. This week's topics:1. The goal of your online content 3:292. When & how to get into paid ads 14:013. Nailing your online consultation 23:584. A smooth onboarding is crucial 27:255. An under-rated organic strategy 29:48Pre-register for Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
F2F coach looking to move online? Here's the rundown on branding, messaging and your offer. This week's topics:1. How much branding matters online 5:502. The importance of your message 21:183. Your offer: The power of a guarantee 28:254. How much content should you post? 35:57Pre-register for Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Frustrated with your capped income? Here's how to get more PT clients faster, while streamlining the process for both you and your business. This week's topics:1. Your stats are your plan forward 3:412. Better calls = More appointments 11:503. How to actually close more sales 23:334. The solution, streamlined for you 32:34Pre-register for Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Here's the current, real state of the industry, and what it means for your PT business (Hint: it's not all doom & gloom). This week's topics:1. Has the size/spend of the industry shrunk? 6:522. What people are willing to spend 13:463. Online vs. face-to-face value nowadays 17:534. Rise of cost of living & competition 22:485. The next big demographic / The way forward 31:32Build a World-class Service: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Your service should be great for both your client and your business - So, is it?This week's topics:1. The income ceiling most PTs reach 5:152. Streamlining your offers 11:103. Deliverables your clients expect 19:464. Facilitating community as a coach 30:20Build a World-class Service: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Here are our best takeaways from some time away + our mentors, so you don't have to spend time making the same mistakes.This week's topics:1. Learning to drop the ego / posture 11:402. Looking outside your industry 14:493. Creating space for creativity 19:574. You need to be willing to fail 23:165. Building trust vs. selling cold 26:40Build a World-class Service: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Jess & Mimi break down the biggest lessons they've learned in running a business, and how they've reached optimal days/weeks in terms of productivity.This week's topics:1. Dialing in your online vs. F2F niche 9:54 2. The systems that allow for growth 18:403. How rigid should your weekly plan be? 32:464. Planning time off is just as vital 49:57World-class Service Checklist: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Performance coach Kirsty discusses mental hurdles, self-awareness, validation, and pushing past fears.Kirsty: https://instagram.com/thethriveandgrowprojectThis week's topics:1. Structure provides more flexibility 3:032. Why self-reflection is under-rated 31:423. How validation is keeping you stuck 42:364. This keeps you stuck at the same level 1:04:09Take the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
This is how we structure our days and weeks to manage and build our businesses, and lives.This week's topics:1. What data to track & how to review it 6:502. "Get sh*t done" days - check-ins, content 22:303. Scheduling time away from the desk 31:324. The value of repeat appointments 37:225. Knowing when you do certain work best 43:01Take the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
If you feel like your business is stuck in a cycle with no growth ahead, here's what you need to reassess.This week's topics:1. Micro-influence & return of old brands 9:462. Look outside the "box" of your business 31:073. Importance of a strong message & niche 45:054. Why your business has hit a plateau 58:145. Your business is a continual W.I. P. 1:06:45Take the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We're joined by our head F2F coach Mimi, for her insights on career growth as a PT, going online, and mentoring.This week's topics:1. It's not hard to be less sh*t in the gym 4:332. The misconception about big box gyms 29:383. The hardest thing about being a new PT 38:414. When doubt shifts to confidence 52:025. Growth & potential over income 1:06:00$10k months free workshop: AccessTake the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Fodbods founder Vanessa sat down with us to chat all things food product development, marketing, goals and growth.This week's topics:1. The beginnings - concept, logistics, capital 6:242. Testing, creating & FODMAP-certifying 18:013. Selling online? Physical? International? 25:204. Who are you selling & marketing to? 28:265. Biggest lessons learned so far 46:11Use discount code BARBELLS15: Fodbods$10k months free workshop: AccessTake the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
From your offer, to social media content, to emails, to long-form YouTube / podcasts - here's the complete process.This week's topics:1. Your offer - Workshop, giveaway, etc 18:222. What's your social media plan? 32:213. The importance of emails 49:584. Should you focus on YouTube? 59:425. What a podcast costs, but can do 1:09:03$10k months free workshop: AccessTake the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
This took us too much time and money to learn - here's how to become a successful online coach.This week's topics:1. How A.I. has helped dial in our business 16:162. Where PTs miss the mark with niching 29:283. The layers of marketing you need 39:154. How to be definitive in your message 50:055. Outreach is mandatory - here's how 56:01Register for the free workshop: AccessTake the $10k Scorecard: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Want to be a successful full-time online coach? Here's the essentials checklist.This week's topics:0. Why you're scared to take the next step 25:401. Mentality 44:192. Model 49:003. Service 52:564. Sales 1:00:335. Skills 1:03:40Take the $10k Scorecard:AccessBecome a Standout PT:AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
From picking up the phone to weekly sessions - how does your service portray you? This week's topics: 1. From the phone to the gym floor 41:42 2. Goal & timeline = longer retention 51:53 3. Do you offer nutritional guidance? 1:04:41 4. The value of your face-to-face time 1:09:56 5. Your personal image & presentation 1:17:08 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Celebrating Jess' 10 year milestone, we discussed traits seen in the most successful PTs. This week's topics: 1. Be able to choose to stay in the industry 13:15 2. Emotional highs & lows as a coach 24:27 3. The most important trait as a new PT 34:41 4. Looking past monetary value, for skill 47:36 5. How to attract / build your own team 1:03:56 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
The most consistent habits of highly successful PTs we've worked with - past and present. This week's topics: 1. A routine for relentless consistency 12:44 2. Be client-centric & business-minded 25:00 3. Train yourself to be more adaptable 36:47 4. The truth of branding, marketing & sales 53:18 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What's the biggest difference to making $1k weeks vs. $10k months? This week's topics: 1. Define "success" & know your numbers 16:46 2. Don't forget the tools that work 26:02 3. Create a bulletproof vision & mentality 38:30 4. Setting up your week to work for you 54:26 5. What strategies worked for us in 2024? 1:00:58 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
The boys are raring to go. Here's how we've laid out our 2025 - have you thought about yours? This week's topics: 1. Our 2025 personal & business goals 12:30 2. When will we "leave" coaching? 28:10 3. What we struggle with personally 37:33 4. Our biggest business challenge in 2025 48:59 5. Going from $1k weeks to $10k months 58:30 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After rough periods this year, here's how the boys have both backed themselves and leaned on the team. This week's topics: 1. The January churn no one expects 14:52 2. Learning to show up & value your time 19:13 3. How do you know it's time for change? 32:45 4. Backing ourselves as well as the team 44:18 What we're proud of & look forward to 56:45 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
With all our affiliated gyms kicking off, we're turning our attention to running challenges to drive business - Here's how (and why) we're doing it, with none of the guilt/ick. This week's topics: 1. Has UStrong reached its final form? 14:22 2. Why we didn't buy our HQ / gym 31:05 3. What is the goal of your challenge? 45:56 4. Figuring out how your challenge will run 58:50 5. How our message is changing in 2025 1:04:49 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Having done it all - home garage, boutique gym, commercial gym, and online - What has that taught coach Emily? Emily: Instagram This week's topics: 1. From retail, to flight attendant, to PT 9:07 2. Misconceptions about commercial gyms 23:40 3. What makes a confident coach? 42:41 4. Transforming fear into ambition & vision 47:43 5. The importance of getting into the room 59:19 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After 3 years of "doing the thing", it's been a while since we upskilled ourselves and paid for a course. What are we looking for this time around? This week's topics: 1. Courses we've done - The good & the bad 14:36 2. What revolutionised our entire business 41:17 3. A period of consolidating & "doing" 47:42 4. Why we purchased this latest program 51:05 5. Embracing our egos, fears & hesitation 1:03:33 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
How different or similar should programming for gen pop clients be, compared to more serious / competitive clients? This week's topics: 1. Non-number wins for clients 29:30 2. How important is cardio / NEAT? 38:46 3. The best program / split for them 52:03 4. Adherence is based on conviction 1:07:05 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Going past the surface level of who you coach - who do your clients WANT to be? This week's topics: 1. Marketing that avoids "guilt"? 29:32 2. Acceptance is easier than change 46:40 3. Why "I coach busy people" doesn't work 1:06:35 4. Being aware of who you portray 1:11:23 5. Who you are vs. Who you want to be 1:18:34 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach. Matt: Instagram This week's topics: 1. Making money as a bodybuilder? 21:15 2. Accepting help as a new coach 29:36 3. The reality of athlete sponsorship 45:34 4. Longevity as a coach vs. athlete 1:02:35 5. The added factor of "influencing" 1:12:42 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team. This week's topics: 1. We couldn't be happier with UStrong 19:22 2. The "head down & work" moments 35:20 3. The build-up to success is slow 45:12 4. Why you should know your numbers 56:55 5. Playing to your strengths & skills 1:13:27 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla. Jackson: Instagram Kayla: Instagram This week's topics: 1. Pros & cons: Boutique vs. big box gym 11:55 2. Online coaching is a different game 29:18 3. How working "for free" helps you 45:24 4. A conducive partner & environment 54:38 5. Is patience over-rated? 1:05:02 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
It takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it. This week's topics: 1. From new P.T. to comp prep coach 20:51 2. Creating your own competitors 34:15 3. Having the tough conversations 54:10 4. Do you yourself need to compete? 1:01:14 5. What sets you apart as a coach? 1:10:57 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Here's why making content with for value, not selling... sells. This week's topics: 1. Becoming an authority online 16:13 2. What lead magnet should I create? 23:21 3. Know who you're speaking to 32:25 4. How to create a posting schedule 46:17 5. Why/how we bulk-create content 55:34 Custom sales presentations: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
How and why you create your content should be at the forefront of your mind. Here's why. This week's topics: 1. The time in-between physique comps 9:25 2. What to do when you get too busy 25:53 3. Is A.I. helpful for content yet? 41:26 4. Make content for the right reasons 53:10 5. Why you should have a lead magnet 1:05:12 Custom sales presentations: Access Nutrition resource bundle: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
These figures are the base from which you'll plan how much, and what, you need to do for your revenue. This week's topics: 1. How to increase client retention 15:59 2. Why client lifetime value matters 22:07 3. Transitioning F2F clients to online 26:38 4. How to sell your best offer 35:17 5. Clients asking for too much? 43:54 Nutrition resource bundle: Access Custom sales presentations: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What qualities do we see in coaches who last vs. those who quit? This week's topics: 1. Recipe for social media success 16:08 2. Being a trainer VS. a coach 35:40 3. Effective client communication 49:02 4. How to not take things personally 59:59 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Looking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach. This week's topics: 1. Why would someone work for you? 20:03 2. Onboarding & equipping a new coach 31:36 3. The art of nailing consult to sale 40:17 4. How to be financially responsible 59:37 5. Coming up with a social media plan 1:04:11 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
When & why should you move gyms? Is it the gym or is it your business? This week's topics: 1. Is your business ready for spring? 11:22 2. When is it time to move gyms? 18:05 3. Training people you don't like 36:18 4. Transitioning into P.T. from a "safe" job 43:47 5. Why it's impossible to fail as a P.T. 55:35 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Nutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching. This week's topics: 1. Early days nutrition coaching was wild 28:02 2. Today's standard of nutrition coaching 38:47 3. Can clients have too much freedom? 52:44 4. The best, down - Not the easiest, up 55:38 5. Treat your clients like athletes 1:04:00 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We've been delving into paid ads, ChatGPT, and marketing - here's what we've learned. This week's topics: 1. The game of paid ads & ChatGPT 15:20 2. A 'link in bio' that actually works 28:20 3. The reality of getting online leads 37:09 4. Client cap vs. Potential income 46:55 5. The value of knowing your value 1:03:17 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
These stats should be your business' key focus, face-to-face or online. This week's topics: 1. Bio-engineered super babies 20:46 2. New clients pushing back? 30:54 3. Dealing with client conflict 43:36 4. What biz data should you track? 54:28 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Not sure how to talk to your specific people? Or maybe you're afraid of the pushback? This week's topics: 1. The Olympics boxing controversy 18:04 2. What people get wrong about niching 39:59 3. Some people will dislike you 57:35 4. You can only discount prices so far 1:03:45 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
The boys talk all things stress and overwhelm in business - where to start, and how to start. This week's topics: 1. What it took to finally open a gym 15:26 2. Why you're struggling for leads 36:17 3. Finding the right business partner 43:35 4. No systems? No clue where to start? 47:30 5. What is passive income, really? 1:05:12 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Ben & Jason break down what makes a PT stand out on the gym floor, and what to do when your business hits a slump. This week's topics: 1. This is the best protein bar 4:05 2. Show up professionally for your clients 27:41 3. How technology affects social skills 44:48 4. This is how we became good with people 50:40 5. You lost a bunch of clients... now what? 1:04:27 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Fresh back from time off, Jason explains how and why his business thrived instead of declined, while he was away. This week's topics: 1. How we'd survive in the apocalypse 7:20 2. When bougie things are worth paying 21:08 3. What online coaching on holiday is like 37:15 4. Time off shouldn't hurt your business 45:27 5. Managing peaks for BB vs. PL athletes 1:04:16 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Ben & Jess discuss intricacies/logistics of opening a gym, and marketing to who you want to train (and who you don't). This week's topics: 1. Matching different people's energy 14:00 2. When clients increase in confidence 22:35 3. Lessons so far from prepping UStrong 28:02 4. How to work with more people you like 44:11 5. Are you talking to the wrong people? 1:00:20 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Adrian from Grounded Strength joins Ben to chat all things productivity, content creation strategy, and how to consistently get online clients. Adrian: Instagram This week's topics: 1. Your limit isn't what you think it is 11:41 2. Alter your social media approach 27:35 3. What won't get you clients 40:10 4. Editing content for attention span 1:01:42 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Battling a shipping container, getting over filming nerves, creating valuable client check-ins, and more. This week's topics: 1. Fighting shipping containers 4:36 2. The fun (& stress) of opening a gym 20:14 3. The anxiety behind filming content 35:01 4. Running your first workshop 46:28 5. The best check-in for your client 56:27 Check out Ustrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Presenting Ustrong gym in Seaford - the result of years of work and collaboration. Here's what we learned! This week's topics: 1. Introducing Ustrong gym 8:00 2. Gym costs people don't think of 23:22 3. The path from "just" a personal trainer 48:11 4. Don't teach things you haven't done 57:31 5. New exercises & programming? 1:04:06 Follow Ustrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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