Strategy in Small Doses

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The show that gives you short story based strategy sessions that you can easily relate to and take immediate action from. Strategy in Small Doses is your go-to resource for confidence, clarity, and clear planning for your business and your life. These sh

Michelle DeNio

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    • Jun 18, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 15m AVG DURATION
    • 310 EPISODES


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    Latest episodes from Strategy in Small Doses

    Need Cash Fast? Here's How to Use Back Pocket Offers! [Ep. 310]

    Play Episode Listen Later Jun 18, 2025 25:35 Transcription Available


    Why Clients Aren't Falling Into Your Lap [Ep 309]

    Play Episode Listen Later Jun 11, 2025 22:09 Transcription Available


    Why Strategy Isn't the Answer (If You're Not Thinking Strategically)[Ep. 308]

    Play Episode Listen Later Jun 4, 2025 27:16 Transcription Available


    You heard it first!! Back Pocket Insights is now LIVE!

    Business GETS to be FUN!!! [Ep 307]

    Play Episode Listen Later May 28, 2025 29:09 Transcription Available


    Summer Sprint starts June 2nd. Sign up today!Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!______________________________________________________Today, we're diving into that funky feeling of uncertainty that's got everyone asking, "Is this really what I want to be doing?" I mean, seriously, it's like a collective existential crisis out there! We're chatting about how, in the wild world of business, it's crucial to not just stay focused, but to also have a blast while doing it. I'll share my own journey of reflection and how I've realized that business should be fun, not just a grind. So, if you're feeling stuck or like you're in a rut, let's explore how to bring the joy back into what we do, and trust me, it's all about meeting people where they're at and having a good time while we're at it! Buckle up, it's going to be a spicy one!________________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    ADHD and Executive Dysfunction: Work with Your Brain, Not Against It! [Ep. 306]

    Play Episode Listen Later May 21, 2025 28:07 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!_____________________________________________________Takeaways: Executive dysfunction can make it tough to focus and finish tasks, but understanding it is key. Most entrepreneurs deal with some level of executive dysfunction, so you're definitely not alone in this! Breaking big tasks into tiny steps is crucial for tackling overwhelming projects and avoiding shutdowns. Creating a routine that works with your brain's natural rhythms can help manage executive dysfunction effectively. It's okay to ask for help and lean on your support system when navigating these challenges. Remember, managing executive dysfunction doesn't make you less capable; it just means your brain works differently. Links referenced in this episode:add.org

    The Trap of Plan B: How It's Holding You Back [Ep 305]

    Play Episode Listen Later May 14, 2025 22:53 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!Learn more about the Focused Visionary Accelerator in Episode 302___________________________________________________________Ever had that moment where you're like, 'What if I just gave up and went back to my day job?' Yeah, me too! In this episode, we explore the idea that having a Plan B can actually keep us from fully investing in Plan A. Plan B often leads to self-sabotage, as it's easy to dip back into old safety nets instead of pushing forward. We reflect on how fear of failure and success can creep in, causing us to hesitate and hold back. ________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Why We Crave Structure but Resist It [Ep 304]

    Play Episode Listen Later May 7, 2025 21:57 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!Learn more about the Focused Visionary Accelerator in Episode 302 __________________________________________Structure is a funny thing, right? We all say we want it, but the second we start to implement it, it feels like a straightjacket. In this episode, I get real about my own struggles with structure and how it can feel like a battle between our desire for freedom and the accountability that comes with having a plan. We reflect on the energy drain that comes from an unstructured business, where everything feels urgent and nothing gets done efficiently. The key takeaway? Structure doesn't have to mean rigidity. Let's find out how we can create a loose framework that allows for both accountability and creativity, helping our businesses thrive without feeling like we're trapped.Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or LinkedinTake the "Where's the Gap in Your Business Growth Strategy Quiz?"

    Why Hiring Help Isn't Always the Answer to Business Growth [Ep. 303]

    Play Episode Listen Later Apr 30, 2025 32:54 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!Want to learn more about FVA? Listen to Episode 302 for a Behind The Scenes deep dive!________________________________________________Today, we're diving into the nitty-gritty of stepping into that oh-so-fancy CEO role, and spoiler alert: hiring help isn't the magic bullet you think it is! We're here to chat about why pulling the trigger on hiring too soon can actually backfire on you. So many folks jump to the conclusion that being a CEO means just delegating tasks, but let's be real, if you're not ready to lead, hiring just becomes a fancy way to pay for busywork. We'll break down what it truly means to embrace that CEO mindset, focusing on clarity, systems, and making data-driven decisions. _____________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Tired of Guessing? Let's Fill Those Business Gaps! [Ep. 302]

    Play Episode Listen Later Apr 25, 2025 26:09 Transcription Available


    Today's chat is all about diving deep into the Focused Visionary Accelerator and its eight core foundations, basically, your roadmap to business growth and scaling! We're peeling back the curtain, no gatekeeping here! Whether you're a newbie who just took the “Where's the Gap in Your Business Strategy?” quiz or a seasoned listener who hasn't yet taken the plunge, this behind the scenes is for everyone. We're not just talking theory; we're sharing actionable steps and golden nuggets to help you fill those gaps and get your business on the fast track to growth. So, grab your worksheets and a pen, it's time to roll up our sleeves and get to work!Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!

    Focus Over Fear: Navigating the Chaos of Today's Market [Ep 301]

    Play Episode Listen Later Apr 23, 2025 33:37 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!________________________________________________There's a whole lot of chaos and uncertainty swirling around these days, and in this episode, we're diving deep into why staying focused is the real power move. Instead of panicking and making those knee-jerk decisions that can lead to a wild goose chase, we're chatting about the importance of strategic clarity during these tumultuous times. I'll share my own close call with the temptation to slash prices and pivot offers just because the market feels shaky. Guess what? It's all about keeping your eye on the prize and not letting fear dictate your moves! ___________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    The Real Truth About 6 Figures (It's Not What You Think) [Ep. 300]

    Play Episode Listen Later Apr 16, 2025 43:38 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!__________________________________________Let's be real: hitting six figures could mean $100,000 or a whopping $999,000, and those numbers come with entirely different business vibes and strategies. I get it; we all want that six-figure badge of honor, but today we're breaking down the reality behind it, including why $100K might not be the safety blanket we think it is. Spoiler alert: it's all about the journey of sustainable growth, not just chasing after the next shiny number in the sky. Takeaways: Chasing six figures is all the rage, but there's a huge difference between hitting $100k and $999k in business. The journey to multiple six figures often gets misunderstood; it's not just about reaching a number but understanding what that number means for your business. Hustle can get you to six figures, but to scale beyond that, you need a solid strategy that aligns with where you want to go. Not everyone wants to hit seven figures, and that's perfectly fine—focus on what makes sense for your business and lifestyle. Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Stop Trying to Scale a Business That's Still Growing [Ep. 299]

    Play Episode Listen Later Apr 9, 2025 34:59 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!______________________________________________Scaling your business is a hot topic, but let's face it, most business owners aren't ready to hop on that train yet. Today, we're diving deep into the difference between growth and scaling, and spoiler alert: if your revenue feels like a rollercoaster and client delivery is a bit of a hot mess, you're still in growth mode, and that's totally OK! We'll break down why trying to scale too early can lead to burnout and could even tank your profits. Takeaways: Scaling too soon can cause more harm than good, leading to business collapse. The difference between growth and scaling is crucial for sustainable success in business. It's totally okay to be in the growth stage, so don't rush into scaling just yet. Predictable revenue and a solid foundation are essential before considering any scaling actions. __________________________________________________Have questions or need some clarity - Book a FREE Clarity and Action Session! 30 Minutes and guaranteed to walk away with an immediate action step you can take to move your business!

    Behind the Curtain: My Q1 Rollercoaster Ride [Ep. 298]

    Play Episode Listen Later Apr 2, 2025 30:26 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!___________________________________________________Want the scoop on my Q1? Let's just say it wasn't all sunshine and rainbows, think more hibernation vibes with a dash of playing small. I'm diving deep into the truth behind those highs and lows, and how I'm shaking off the cobwebs. If you've ever felt like you're just coasting instead of really thriving, trust me, you're not alone! So grab your favorite drink, kick back, and let's chat about breaking out of that comfort zone and stepping into the spotlight. It's time to ditch the invisibility cloak and embrace the big, bold versions of ourselves!Connect with me on SubstackWant to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Why knowing your business season is crucial for growth [Ep. 297]

    Play Episode Listen Later Mar 26, 2025 16:27 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!_______________________________________________________Feeling a bit overwhelmed in your business? We've all been there, and it might just be because you're battling the wrong season! Just like nature, businesses have their own cycles, and trying to juggle growth, launches, and rebuilding all at once is a recipe for chaos. In this chat, we're diving into how to pinpoint the season your business is in so you can align your focus and plan like a pro. No more scrambling! We'll help you figure out if it's time to sell, create, or simply take a breather. ______________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Doubt: The Sneaky Saboteur of Your Business [Ep. 296]

    Play Episode Listen Later Mar 19, 2025 24:19 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!_____________________________________________________Doubt is sneaky! It creeps into our lives and businesses, often disguising itself as procrastination or the infamous "I'll wait until I'm ready" excuse. In this episode, we dive deep into how doubt holds us back from taking action and making decisions. I share a personal story about my own struggles with self-doubt, especially when it comes to stepping into rooms where I feel like I don't belong. But here's the kicker: successful people feel doubt too, but they don't let it stop them. So, let's chat about how we can recognize doubt, push through it, and finally say, “Heck yes, I'm ready!”________________________________________________________Related Episodes: Ep. 249: Reconnecting with Your VisionWant to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    How to show up unapologetically and attract your ideal clients [Ep. 295]

    Play Episode Listen Later Mar 12, 2025 21:09 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!____________________________________________________If you've ever held back from sharing your thoughts or expertise because you were worried about what others might think, this episode is your wake-up call. We chat about how some folks with less skill are snagging clients simply because they're out there making noise, while we might be overthinking our every move. It's time to ditch that fear of judgment and start embracing our inner CEO because guess what? Your uniqueness is what will attract the right clients! So let's get loud, get visible, and, most importantly, get ready to own our brilliance without holding back._____________________________________________________Related Episodes & MentionsEp. 204: Embracing Your Unique Path and Defying the “Should” MentalityJulie Costa Activate Membership______________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Are You Talking Over Your Audience? Let's Fix That! [Ep. 294]

    Play Episode Listen Later Mar 5, 2025 25:32 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!_______________________________________________________We're diving into a sneaky little problem that might just be sabotaging your sales: you might be talking over your audience! Yep, that's right. If you've been pouring your heart into explaining your offer but still getting crickets, this episode is totally for you. We're breaking down why people aren't buying and it's not because your offer lacks value; it's likely that your audience just doesn't get it yet. Confused people don't buy, right? So, let's simplify your messaging and make sure your audience is left saying, "Whoa, I totally need this!" ______________________________________________Related Episodes: Ep 245: How to Avoid Confusing Your Audience Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Selling Without Feeling Sleezy or Salesy

    Play Episode Listen Later Feb 26, 2025 24:02 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!____________________________________________________Let's face it – sales can feel like a dirty word, right? But in this episode, we're flipping the script! We chat about the common fears that hold us back from selling – you know, that cringe-worthy feeling of being pushy or annoying. But guess what? Selling isn't about convincing people; it's about helping them see the value in what you offer. Think of it as sharing a great secret with a friend! We dive deep into the mindset shifts you need to make to feel confident and authentic in your sales approach. Remember, it's not about you – it's about how you can help others. So, whether you're feeling like a sales ninja or a total newbie, this episode is packed with insights that'll change your perception of selling and help you connect better with your audience. Tune in and let's turn that sales frown upside down!____________________________________________________Related Episodes: Ep 201: 3 Reasons Your SAles are DownEp. 216: Sales AND Marketing - Your Business Needs Both____________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    The Three-Way Win: Leveling Up Your Collaborations [Ep. 292]

    Play Episode Listen Later Feb 19, 2025 21:12 Transcription Available


    Ready to level up your collaboration game? Today, we're diving into the nitty-gritty of what makes a collaboration truly work—spoiler alert: it's all about the triple win! Yep, you heard me right—it's gotta be a win for you, a win for them, and a win for the client. We're calling out the collab wannabes who just don't get it, wasting time instead of creating magic together. So grab your favorite drink, kick back, and let's chat about how to turn those collaboration dreams into a reality that benefits everyone involved. Trust me, you won't want to miss these tips!

    Why Sales Feels Hard (And How to Fix It) [Ep. 292]

    Play Episode Listen Later Feb 12, 2025 21:47 Transcription Available


    Learn Why Most Sales Plans Fail... and How to Fix it!Most business owners struggle with sales because they're doing too much—too many offers, too many strategies, too much second-guessing.They don't need a new offer.They don't need to work harder.They just need a clear, focused plan.That's exactly what you'll walk away with in this free workshop.https://links.michelledenioconsulting.com/TsLB __________________________________________________________Sales doesn't have to be the monster under your bed! If you've ever found yourself asking, "Why is sales so freaking hard?" you're definitely not alone. Most of us are grinding away, doing all the things, yet the sales just aren't rolling in like we thought they would. But hey, it turns out that we're often overcomplicating things and spreading ourselves way too thin. In this episode, we're diving into the art of simplification and sharing some solid tips on how to take control of your sales activities. So, buckle up, because we're about to turn that sales frown upside down!_____________________________________________________________Related Episodes: 279: 3 Simple Steps to Convert Leads Into Clients288: Why Your Audience Size Matters for Client Conversions______________________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or LinkedinMentioned in this episode:Sales Simplified Free LIVE Workshop Learn Why Most Sales Plans Fail... and How to Fix it! Most business owners struggle with sales because they're doing too much—too many offers, too many strategies, too much second-guessing. They don't need a new offer. They don't need to work harder. They just need a clear, focused plan. That's exactly what you'll walk away with in this free workshop.

    What Baking Sourdough Taught Me About Business {Friday Freestyle} [Ep. 291]

    Play Episode Listen Later Feb 7, 2025 7:23 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!____________________________________________Are you feeling overwhelmed by all the information out there when trying to start something new? This podcast dives into the common tendency to get stuck in the learning phase, where we consume endless content without taking action. Using a personal experience with sourdough baking as an analogy, I emphasize the importance of picking a trusted resource and just diving in. Instead of getting bogged down by the multitude of opinions and methods, the key takeaway is to learn by doing. It's time to stop absorbing and start taking action, because the real learning happens when you roll up your sleeves and get started._____________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or LinkedinLinks referenced in this episode:littlespoonfarm.com

    How to strategically use social media without burnout in your business [Ep. 290]

    Play Episode Listen Later Feb 5, 2025 19:59 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!-----------------------------------------------------------------------------We're diving into the wild world of social media and how it's totally okay to feel burnt out by it! Seriously, if you've been scrolling and feeling like it's just a never-ending cycle of content creation, you're not alone. We're chatting about how to flip the script and see social media as a tool to start, continue, and amplify conversations instead of a grind to churn out posts. Related Episodes: Ep 267: How to avoid Burnout by Focusing on One Business Strategy Ep. 280: 5 Non-Social Media Visibility Strategies for 2025 (or any year) ___________________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Why Your Audience Size Matters for Client Conversion

    Play Episode Listen Later Jan 29, 2025 12:19 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!__________________________________________Are you constantly feeling frustrated because you're not hitting your client goals? Wondering why other business owners seem to convert more clients than you? This episode is your answer. Today, we're breaking down why your audience size truly matters and how understanding the game of numbers can completely shift your perspective on success. Get ready to align your expectations with reality and set yourself up for genuine business growth__________________________________________Ep 194: Accelerating Your Conversion Rate Ep 244: Effective Launch Strategies for Creative EntrepreneursWant to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Why Passing Credit Card Fees Looks Cheap {Friday Freestyle} [Ep. 287]

    Play Episode Listen Later Jan 24, 2025 5:13 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!________________________________________Does it drive you crazy when businesses pass their credit card fees onto you? Do you feel turned off and hesitant to engage with them again? If you've been grappling with how to handle credit card fees in your own business, today's episode is the solution you've been searching for. We're breaking down exactly why you should stop passing these fees to your clients, and how a simple price adjustment can keep your customers happy while benefiting your bottom line. It's all about smart business practices that look professional and don't alienate your clients. _________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    The Days of Passive Lead Generation Are Over [Ep. 286]

    Play Episode Listen Later Jan 22, 2025 19:16 Transcription Available


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!--------------------------------------------------------------Gone are the days of sitting back and waiting for clients to roll in; taking proactive steps in lead generation is now crucial for success. As we approach 2025, it's essential to recognize that a passive approach to business will only hinder your growth. This episode emphasizes the importance of taking action and being strategic in your marketing efforts. From leveraging referral partners to engaging in coffee chats, the key is to stay top of mind and actively connect with potential clients. Tune in for some tough love and practical tips that will ignite your motivation to seek out new opportunities and build meaningful relationships in your business.__________________________________________________Related Episodes: Ep. 214: Relationship and Attraction Marketing for Lead Generation and ConversionEp. 229: Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation___________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    3 reasons North Star goals are more effective than BHAG goals [Ep 285]

    Play Episode Listen Later Jan 15, 2025 26:03


    Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!___________________________________________________Tired of setting those big, hairy, audacious goals that never seem to stick? I'm breaking down why traditional BHAG goal-setting often fails and introducing you to a more focused, data-driven approach using what I call the North Star method. Learn how to set goals that actually guide your decisions, keep you aligned with what matters, and help you achieve real results in your business – without the overwhelm or guilt that typically comes with traditional goal-setting.This episode ties directly into what we teach in the Focus Visionary Accelerator program. If you love what you hear and want to dive deeper, the doors are always open!_________________________________________________________Related Episodes: 219: Striking the balance between stretch and attainable goals208: Accountability - Why it works or doesn't work to help you achieve your goals__________________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

    Buyer Trends in 2025: Top 3 Strategies to Boost Your Sales [Ep. 284]

    Play Episode Listen Later Jan 8, 2025 18:51


    Are you concerned about the future of your business and how to retain clients in an increasingly discerning market?In today's episode, we'll explore three buyer trends predicted to be crucial in 2025. Michelle DeNio will discuss how building deeper connections, creating memorable client experiences, and making clients feel valued can be key strategies to ensure sustained growth and loyalty in your business.In this episode, you'll learn:Why building a deeper connection with clients is more vital than ever. How to create and deliver an exceptional client experience. Simple ways to make clients feel valued and appreciated. Links:If you want to network and build deeper connections, consider attending the monthly Collaboration Connection Hour. If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for youEpisode Mentions: 279: 3 Simple steps to Convert Leads into Clients225: Create a Personalized Sales Funnel to Grow Your Business

    The Business of Networking: Turning Conversations into Leads - Friday Freestyle [Ep. 283]

    Play Episode Listen Later Dec 27, 2024 6:12


    Are you frustrated with networking groups that don't seem to yield any tangible results or ROI?In today's episode, we dive deep into the importance of networking and how to measure its return on investment. Michelle DeNio gets candid about why networking is crucial for business owners, how to recognize valuable networking opportunities, and why expecting conversions in various forms is not only acceptable but essential. Get ready for some feisty insights and practical advice on making your networking efforts truly count.In this episode, you'll learn:Why expecting ROI from networking is crucial for your business growth.How different forms of conversions, such as introductions and collaborations, contribute to your success.Tips on identifying if a networking group is worth your time and effort.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.

    Pause and Reflect: How to End Your Business Year on a High Note [Ep. 282]

    Play Episode Listen Later Dec 18, 2024 9:07


    Are you feeling overwhelmed as the year comes to an end, wondering if you achieved all you set out to?In today's episode, Michelle DeNio encourages listeners to pause, reflect, and celebrate their accomplishments. Michelle provides valuable insights on how you can review your achievements objectively, set the right intentions for the upcoming year, and ensure you enter 2025 with a balanced mindset and clear vision.In this episode, you'll learn:The importance of reflecting on the year's achievements and being proud of your progress.How to objectively analyze your business year by focusing on facts rather than emotions.Strategies for planning how you want the upcoming year to feel before diving into goal setting.Related Episodes: 217: 2023 Wrap up – 5 random thoughts and strategies to end the year well209: Setting the Stage for Success in 2024: Start with SelfNext Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.

    Why Consistency Beats Going All-In for Business Success - Friday Freestyle [Ep. 281]

    Play Episode Listen Later Dec 13, 2024 4:58


    Are you finding yourself paralyzed by the need to go big or go home, struggling to maintain consistency in your business efforts?In today's Friday Freestyle episode, Michelle DeNio shares some tough love on avoiding the trap of trying to leap from zero to 365 in seconds. Through a client story, she emphasizes the importance of starting small and building up consistent habits, one step at a time, to effectively grow your business.In this episode, you'll learn:Why taking all or nothing approaches can set you up for failure.The power of small, consistent actions and their impact on business growth.Practical tips to simplify your efforts and build sustainable habits.Connect with Michelle on Linkedin or FacebookIf you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Related Episodes: Ep 197: Prioritize the Boring Money Making Activities in Your Business

    5 Non-Social Media Visibility Strategies for 2025 (or any year) [Ep 280]

    Play Episode Listen Later Dec 11, 2024 24:02


    Are you feeling burnt out by social media and looking for new ways to get your business noticed?In today's episode, we dive into visibility strategies that move away from social media and focus on networking, relationship marketing, and other non-social media methods. Michelle shares practical steps on how to build brand awareness, get top of mind, and attract clients through genuine connections and various outreach methods.In this episode, you'll learn:Why in-person networking and relationship marketing are crucial for business success in 2025 and beyond.Effective ways to utilize podcast guesting and speaking opportunities to expand your reach.How hosting your own events and improving your email marketing strategy can lead to higher conversions.If you are ready to get laser-focused, create a clear action plan, and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes: Ep. 243: How to Make Email Marketing Work for Your BusinessEp. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

    3 Simple Steps to Convert Leads Into Clients [Ep. 279]

    Play Episode Listen Later Dec 4, 2024 15:15


    Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients?In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing gets left behind and every potential client is maximized.In this episode, you'll learn:How to effectively track your leads in the moment to avoid missing out on opportunities.The importance of having a clear next step for leads to move through the sales funnel.Why a well-defined conversion strategy can drastically improve your lead-to-client ratio.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    3 steps to avoid turning your business into a JOB {Friday Freestyle} - [Ep 278]

    Play Episode Listen Later Nov 29, 2024 5:52


    Are you finding yourself overwhelmed by endless client requests and questioning whether you've just created another job for yourself, rather than a true business?In today's episode, we delve into the challenges of managing time, client expectations, and setting boundaries while maintaining the freedom and flexibility you sought when starting your business. Through a real-life scenario from a mastermind session, we'll shed light on the importance of defining your non-negotiables and staying true to your core values to avoid turning your entrepreneurial journey into another 9-to-5 job.In this episode, you'll learn:The importance of setting clear boundaries with clients to maintain your freedom.How to identify whether you've created a business or just another job.Practical steps to ensure clients understand the nature and limits of fractional roles.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep. 224: Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding PassionEp. 230: Embracing Your Skills as a Small Business Owner

    How to Combat “Friend Zoning” In Business with Guest Meg Joyce [Ep. 277]

    Play Episode Listen Later Nov 27, 2024 41:29


    Are you feeling "friend zoned" in your business relationships?In this episode, we explore the frustrations many business owners face when their offerings don't convert interest into clients. Host Michelle DeNio talks with Meg Joyce from In Kind Brand Therapy about the misconceptions around "brand therapy" and the importance of aligning your personal identity with your business brand.In this episode, you'll learn: Why aligning your internal identity with your external brand is crucial. How to address and overcome fear-based branding. Effective strategies for simplifying your service descriptions to enhance clarity and referrals.Connect with Meg: Instagram, WebsiteNext Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes: Ep. 214: Relationship and Attraction Marketing for Lead Generation and ConversionEp. 222: Have you niched yourself too far?

    3 Strategies to Turn Your Business Ideas into Actionable Steps [Ep 276]

    Play Episode Listen Later Nov 20, 2024 27:13


    Are you overwhelmed with too many ideas and struggling to take action on them? Wondering how to sift through your thoughts and focus on what's truly important for your business?In this episode, we break down practical strategies to transform your overflowing ideas into actionable steps. We'll explore how to get organized, set clear priorities, and create a focused plan to drive your business forward effectively.In this episode, you'll learn:Why getting your ideas out of your head is the first step to reducing overwhelm.How to determine which ideas align with your business direction and goals.Practical steps to break down big ideas into manageable actions and prioritize your tasks.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes: Ep 234: Weekly Revenue Generating ActionsEp. 199: 5 Questions to ask yourself BEFORE implementing a new idea

    {Friday Freestyle} - The secret to better client engagement [Ep 275]

    Play Episode Listen Later Nov 15, 2024 4:32


    Are you finding it hard to get the best out of your team or clients?In today's episode, we dive into an innovative approach to training people to work effectively with you. Michelle DeNio shares a genius onboarding strategy from her mastermind colleague, Annalee, that can significantly boost engagement and productivity. Listen to learn how educating your team or clients on utilizing your strengths can transform your working relationships.In this episode, you'll learn:How to educate your team or clients to get the most out of working with you. The impact of tailored onboarding processes on engagement and productivity. The simple yet powerful advantages of understanding and leveraging human design in professional settings.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep. 250: Attracting the Right Fit Clients: Marketing and Sales Tips for Coaches

    3 Tips to Optimize Your Time and Increase Business Profits [Ep 274]

    Play Episode Listen Later Nov 13, 2024 24:16


    Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business?In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability. In this episode, you'll learn:Why having too much on your plate makes time optimization nearly impossible.The importance of clear focus, structured plans, and a solid sales strategy.How to effectively streamline tasks and set realistic expectations to maximize productivity.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    Your Online Business Really Isn't That Different! The Two Things You Need To Succeed [Ep 273]

    Play Episode Listen Later Nov 6, 2024 14:53


    Are you caught up in thinking your business is so special that common business strategies just won't work for you?In today's episode, we'll challenge the belief that your business is fundamentally different from others and reveal how simplifying your approach to sales and marketing can create transformative results. Michelle DeNio uncovers why foundational business principles apply to everyone and shares practical strategies to optimize and streamline your operations for growth.In this episode, you'll learn:The universal importance of having a solid sales and marketing plan.How to simplify your strategy to attract and convert clients effectively.Why focusing on what's truly special in your business after conversion can help overcome growth obstacles.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser-focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 216: Sales AND Marketing – Your business needs both!Ep 225: Create a Personalized Sales Funnel to Grow Your Business

    When you want to give up

    Play Episode Listen Later Oct 30, 2024 17:25 Transcription Available


    Are you feeling overwhelmed by the ups and downs of entrepreneurship, questioning whether you're truly cut out for this journey?In today's episode, we dive deep into those moments of doubt and uncertainty that every entrepreneur faces. Michelle shares personal stories and practical advice on how to realign with your core values, recognize when something is out of alignment, and reignite your passion for your business.In this episode, you'll learn:How to identify and realign tasks that are out of alignment with your core values.The importance of reconnecting with your core values and vision to maintain motivation.Practical steps to take when feeling like giving up, including seeking support and reflecting on your entrepreneurial journey.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence I Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Episode 190: Maybe this year isn't a growth yearEpisode 249: Reconnecting to your vision

    3 Questions to Ask Your Clients to Boost Sales and Referrals [Ep 271]

    Play Episode Listen Later Oct 23, 2024 14:33 Transcription Available


    Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services?In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal clients, setting a solid foundation for your business expansion.In this episode, you'll learn: Why understanding why clients choose you is crucial for business growth. How to leverage common traits among your current clients to find more prospects. Simple, practical steps to gather and utilize client feedback in your messaging.Next Steps: Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for you. Connect with Michelle on LinkedIn, Threads or FacebookRelated Episodes: Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    Why Perfectionism is Costing You Sales

    Play Episode Listen Later Oct 16, 2024 20:09 Transcription Available


    Are you constantly paralyzed by the need for perfection? Today's episode dives into the perfectionism trap that many entrepreneurs face discussing how the endless pursuit of perfection can stifle your business growth. You will hear actionable strategies to overcome this mindset and embrace "done is better than perfect", helping you take action, even with imperfect projects.In this episode, you'll learn:Why perfectionism prevents action and business momentum.How to utilize beta runs and market research to improve your offerings.The power of the 80/20 rule to focus on what truly moves the needle in your business.Related Episodes:267 - 3 Things Stopping You from ScalingWork with Michelle: If you're already doing $3-4K in monthly revenue, and you want help getting to the next level, DM me on IG with the word "private" and I'll share the details of my month-to-month, cancel anytime "back pocket" coaching offer

    How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

    Play Episode Listen Later Oct 11, 2024 20:59


    Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members.In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing her extensive membership resources tailored for solopreneurs. Michelle offers guidance on simplifying messaging, identifying target audiences, and ensuring pricing strategies that keep customers engaged.Key Takeaways:Simplify your offering by converting your comprehensive 120-day roadmap into a more digestible 90-day format for new solopreneurs.Identify and target specific audiences separately like starter solopreneurs and those seeking visibility tours in advanced marketing.Use marketing terms like "visibility tour" to appeal to advanced users looking to increase their audience reach efficiently.Maintain a consistent price point ($40) across all memberships to make it affordable and retainable for users while ensuring you're providing immense value.Promoting the affiliate program with reasonable commissions can also attract more members and diversify income streams.Connect with Sue: New Beginning Success Collaboration Memberships

    How Strategic Discounts Can Boost Conversions and Client Loyalty [Ep. 268]

    Play Episode Listen Later Oct 9, 2024 23:35


    Are you struggling with whether discounts are attracting the wrong clients or increasing your conversion rates?In this episode we are taking a look into the strategy and psychology behind offering discounts exploring the common beliefs surrounding discounts, their potential benefits and drawbacks, and how the intention and energy behind your discount strategy can make all the difference. This discussion stems from a question posed by a member of the Focus Visionary Accelerator program, sparking an insightful conversation about how to offer discounts without leading clients to expect them consistently.Related Episodes: Ep. 254 How to Increase Sales with No Commitment OffersEp. 250 Attracting the Right ClientsResources Mentioned in this Episode:Focus Visionary Accelerator Program 1 to 1 Strategy session with Michelle

    How to avoid Burnout by Focusing on One Business Strategy [Ep. 267}

    Play Episode Listen Later Oct 2, 2024 19:31


    Are you constantly jumping from one strategy to another, fearing you're missing out on the next big thing? It's time to break the cycle! In this episode, we dive into the detrimental effects of FOMO on your business growth and how to reclaim your focus. Discover why sticking to one strategy is crucial for your success and how to shift your mindset to see real results.Key Takeaways from This Episode:Understanding how FOMO can lead to burnout and hinder your business growth.The importance of commitment to a single strategy for long-term success.How to evaluate your past strategies and find what truly works for you.Mentioned in This Episode:Focus Visionary Accelerator Relevant Episodes:Ep. 259: How to Keep Emotions in Check for Better Business DecisionsEp. 255: Customizing Your Business Strategy to Show Up as Your Best Self Ep. 252: Overcoming Distraction: Strategies for Entrepreneurs to Stay FocusedNext Steps:If you're ready to stop letting FOMO control your business decisions and want personalized guidance on choosing the right strategy for you, I invite you to join the Focused Visionary Accelerator. If you loved this episode, please consider leaving a review on Apple Podcasts or Spotify

    Redefining Success After Letting Go of Your Team (Focused Action Coaching - Nicole Bernardo)[Ep. 266]

    Play Episode Listen Later Sep 27, 2024 22:59


    Michelle DeNio helps Nicole navigate her transition from managing a team back to being a solo entrepreneur, and explores the strategies to effectively position herself as an expert in her field. Join us as we uncover the challenges and opportunities Nicole faces during this transition and the actionable steps she can take to continue growing and scaling her business. Tune in to learn more about strategic business management, reconnecting with your core values, and reinventing your business with passion and purpose.

    3 Things stopping you from scaling your business

    Play Episode Listen Later Sep 25, 2024 9:54


    In this conversation, Michelle DeNio discusses three major factors that can stifle business growth: overthinking, a non-scalable business model, and the tendency to wear too many hats. She emphasizes the importance of taking action, reevaluating pricing strategies, and delegating tasks to foster growth and efficiency in business operations.

    How to Scale Your Business While Remaining a Solopreneur [Ep. 264]

    Play Episode Listen Later Sep 18, 2024 12:50


    In today's episode of "The Real Truth about Business," Michelle DeNio dives deep into the joys and advantages of being a solopreneur. If you're someone who thrives as a "party of one" and wonders if it's possible to scale your business without creating a big team, this episode is your guiding light. Michelle candidly shares personal insights, actionable strategies, and the mindset needed to maintain and grow your business independently while leveraging specialized help from part-time contractors.

    Strategies for Rebuilding Your Community in Business Transition (Focused Action Coaching-Dana Canneto) [Ep. 263]

    Play Episode Listen Later Sep 13, 2024 24:41


    In this episode of The Real Truth About Business, host Michelle DeNio chats with Dana Canetto, founder of Luminary Woman, during a live coaching session. Dana shares her journey and struggles with evolving her business and audience. Michelle provides actionable advice on how Dana can strategically position herself as a leader in relationships and leadership. Tune in to discover how you can navigate growth and step into your next level of business.

    How to Price Your Offer in Alignment With Your Revenue Goals [Ep. 262]

    Play Episode Listen Later Sep 11, 2024 22:06


    In today's episode, we're diving into one of my favorite topics: pricing in alignment with your goals. It's crucial for your success to ensure that your pricing strategies are in harmony with your big vision. Sometimes, setting the right price can be the difference between feeling stuck and achieving your revenue targets. Join me as I explore the pitfalls of misaligned pricing and share actionable strategies to help you structure your prices effectively.We'll talk about how to break down your revenue goals, assess the time you have available, and ensure your offerings are positioned correctly.

    3 Key Metrics Every Entrepreneur Should Track for Success

    Play Episode Listen Later Sep 4, 2024 18:09


    Ever hear the word "data" and feel immediately overwhelmed? Don't worry, you're not alone. Data isn't just numbers and spreadsheets; it's valuable information hiding in plain sight that can drive your business growth. In today's episode, Michelle DeNio simplifies the concept of data and walks you through practical steps to uncover and leverage the golden nuggets in your business. Tune in to discover how to use data to make strategic decisions, improve your marketing efforts, and ultimately grow your business without the overwhelm.

    Strategies for structuring your brand (Focused Action Live Coaching - Jamie Smith) [Ep. 260]

    Play Episode Listen Later Aug 30, 2024 20:52


    In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on branding, niching down, and using your story to inspire others!Action Steps from this episode:1. Separate Your Brands: If your audiences and goals differ, consider branding your businesses separately to avoid confusion and maintain focus.2. Niche Down: Hone in on a specific target audience that resonates most with your story and expertise to create a stronger impact and reach the right people.3. Share Your Truth: Don't be afraid to share your unique story and experiences to inspire and help others facing similar challenges.Jamie's Book: Destination ChangesWebsite: jamieannesmith.comWork with Michelle: If you're already doing $3-4K in monthly revenue, and you want help getting to the next level, DM me on IG with the word "private" and I'll share the details of my month-to-month, cancel anytime "back pocket" coaching offerKeywords:Destination changes book, Entrepreneurs with chronic illness, Podcast tour for authors, Personal branding for authors, Branding a book separately from a business, Inspiring stories of chronic illness, Monetizing a book beyond sales, Niching down a target audience for a book

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