Podcasts about lead nurture

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.   Time Stamps:   (0:28) Lead Generation (1:08) Lead Generation vs Lead Nurture (2:38) Burning Out (3:23) A Strong Offer First (3:58) Our Free Masterclass (6:38) Running Ads (7:38) Importance of Tracking (8:43) Booking A Free Call With Us ---------- Click Here To Register For Our Free Viral Engine System Masterclass! ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I sat down with Glenn Sandifer, who went from being a self-proclaimed "introverted only child" to a corporate leader with some fascinating stops along the way – including a stint at Samsung back when they were the "Dynex of their day" (his words, and if you're too young to get that reference, count yourself lucky). We dove into how growing up ping-ponging between family members and entertaining himself with video games and comics inadvertently prepared him for leadership. Glenn had me chuckling with his story of becoming a tech expert by practically living in libraries, learning the difference between plasma and LCD displays when most of us were just hoping our TVs would turn on. But what really got me was his take on modern masculinity and leadership – turns out there's a world of difference between being a manager who just keeps the ship afloat and a leader who actually steers it somewhere worthwhile. His insights on male friendship and community hit especially hard in our age of LinkedIn connections but real-world disconnection. Between his corporate wisdom and spiritual groundedness, Glenn makes a compelling case for measuring success not by the size of your PowerPoint deck (he's down to two slides now), but by how many people you help climb the ladder with you.About Glenn: Founder Glenn Sandifer has the current privilege of leading the world class Inside Sales and Client Sucess group at the second largest Global Security provider.  His strategic leadership and client-centric approach, lead to consistent conversion of inbound and outbound contacts, envied by the competition.  Glenn provides strategic support within the Global Marketing Team with a heavy focus on North American Markets. Whether it is supporting the Sales Operations components of the business or providing support to the Operations group, Glenn ensures value for the organization stays top of mind.  In 2018, Glenn Founded Glenn Sandifer Consulting with the aim of supporting SME and Local Enterprise Organizations in their efforts around Demand Generation, Lead Qualification, Lead Nurture and Client Success practices. Most clients were in the Home Service Verticals and enjoyed unprecedented growth during this time.  He is currenlty a member of Emblaze (formerly AA-ISP)  Wilson County and Nashville Black Chambers of Commerce. Glenn is also a proud member of the Gamma Phi Chapter of Omega Psi Phi Fraternity, Inc. Glenn is from Indiana, but currently resides in Nashville, Tennessee with his wife and two children. WebsiteLinkedInFaceBookInstagram

In this episode of The Tactical Empire, Jeff Smith and Derek Batman from Lucid Branding Solutions delve into evolving gym marketing strategies, emphasizing customized approaches, technology-human touch balance, and scalability considerations. They further discuss guidelines for gym owners, including the financial threshold for ad spend, content creation tips, the role of a skilled salesperson, and the contact information for Lucid Branding Solutions.Chapters00:00 Introduction to Tactical Empire00:35 Meet Derek Batman: A Journey from Gym Owner to Marketing Guru02:54 The Birth of Lucid Branding Solutions08:05 Challenges and Solutions in Gym Marketing11:42 The Power of Personal Touch in Marketing12:47 Expanding the Business Model: Setting Up a Call Center14:55 The Impact of a Personalized Approach22:03 Facing the Challenges of Scaling Up22:42 The Genesis of a Game-Changing Service for Gyms24:36 Scaling Beyond the Gym: A Vision for Diverse Industries27:05 The Blueprint for Success in the Fitness Marketing Space31:26 Setting the Bar: Requirements and Expectations for Gym Partnerships39:35 Crafting a Winning Strategy: Content, Metrics, and Sales Excellence45:40 Elevating the Industry: The Impact of Professionalism and SophisticationYou can connect with Derek Batman here:Instagram - https://www.linkedin.com/in/anthonyhudson1LinkedIn- https://www.linkedin.com/in/derek-batman-b48792124 If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

How do you approach creating a plan to serve content to your leads in a nurturing way? When marketing, it's against your prospect's attention, so you need to understand the value they get by committing to your content. In this episode of The Agency Blueprint, I discuss how to strategically structure consumable content in the marketing and sales funnels. I explain the importance of always considering the level of commitment your content will take and where in the funnel each type of content belongs. Listen in to learn about questions to ask yourself to understand how your content will turn a prospect into a customer. Key Questions: [01:40] How do you create content in a structured way that helps your prospects know you better? [11:05] What do you serve content? What is the mechanism that you're delivering it in? What is the time commitment it takes for someone to consume that type of content? What You'll Discover: [02:30] The importance of understanding the level of commitment it takes to consume the content you produce. [03:58] The importance of delivering consumable content to increase your lead's level of commitment. [06:06] List the type of content you're currently producing, think of the time commitment needed to consume, and the time needed to implement. [07:35] Think about the stages of your marketing funnel and the types of content you'll be serving. [09:04] How to strategically serve different types of content from when a lead learns about your agency to when they sign the contract. [11:05] Questions to ask yourself to understand how your content will turn a prospect into a customer. [12:35] Always consider the level of commitment your content will take and then map that in your marketing and sales funnels.

Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, we delve deep into the competitive fitness industry and explore the essential strategies for standing out and attracting new members to your gym. In today's landscape, having a state-of-the-art facility and top-notch equipment is not enough. Effective marketing strategies have become indispensable to reaching your target audience and ensuring the success of your gym. We start by highlighting the challenge of attracting high-quality leads for gyms. Even with excellent copywriting, a perfect conversion rate is not guaranteed. Our discussion sheds light on the intricacies of lead generation and the importance of refining your approach. Furthermore, we provide practical advice for listeners on improving their marketing efforts and lowering their cost per lead. Securing ad space and implementing lead nurture tactics are critical to successful gym marketing strategies. Moreover, we emphasize the significance of prequalifying leads and setting up a reminder workflow. These steps are crucial in ensuring a higher conversion rate and maximizing the effectiveness of your marketing campaigns. 00:01 Ad space and lead nurture for boutique fitness gyms. 4:16 Marketing strategies for gyms with a focus on lead conversion. 12:36 Paid marketing strategies for gyms 17:27 Marketing strategies for gym owners. 22:36 Marketing for gyms, response time importance. 26:41 Effective lead nurturing strategies in fitness marketing. 32:12 Marketing strategies for small businesses.  Join us as we unravel the complexities of gym marketing and equip you with actionable insights to elevate your gym's success in today's competitive landscape. Tune in to Gym Marketing Made Simple and revolutionize your approach to gym marketing!

Airbnb Success Journey: Unlocking the Secrets with JP | In Ep. 10 of The 'How Can You?' Podcast, dive into JP's remarkable story from humble beginnings to Airbnb mogul. Discover how overcoming obstacles, resourceful thinking, and building good habits propelled him to manage over 40 units with a million-dollar revenue. Tune in for invaluable lessons on entrepreneurship, pushing past self-doubt, and crafting a vision for long-term success! #AirbnbSuccess #Entrepreneurship #podcasthighlights - -------------------------------------------------- Connect with JP on his socials! https://linktr.ee/jp.mulumba AND Connect with me on... INSTAGRAM: https://www.instagram.com/wififunded/?hl=en TIKTOK: https://www.tiktok.com/@humanscaler ------------------------------------------------- My FREE 0-10K "Socials Accelerator" The COMPLETE 0-10K Social Accelerator with PROVEN Results! As a bonus get "Monetization Mastery", Real-Life Case Studies, and more to finally hit 10K followers. https://humanscaler.com/ ------------------------------------------------- The New World System An all-in-one AI powered Lead Nurture, Management and Onboarding System. https://tothemaxmedia.net/learn ------------------------------------------------- #airbnbmillionaire #millionaire #airbnb #millionairemindset #entrepreneurship

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is. If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period. So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs? That's what this week's episode is all about! In this episode you'll discover: Nurturing leads the way you nurture a garden The three unofficial buckets of lead nurture strategies What being "known well" should mean to you Choosing a type of content for your content marketing Discovery content vs. nurture content Why paid ads are content marketing Using retargeting to nurture your leads The difference between a marketing lead and a sales lead Why you need to go all in on your chosen content area For full show notes, visit https://6figurecreative.com/283

Hello Agents! Welcome back with the fifth installment of "The Complete Sales Cycle" series, and this time, we're unraveling the intricacies of Fulfillment & Delivery Excellence.

We're back with the fourth installment of our series, "The Complete Sales Cycle," and this time, we're diving into the pivotal world of Conversion.

This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this episode, he explains the difference between generating leads and nurturing them.

Want to know the biggest sticking point in a freelancer's career? It's when you run out of friends and family to sell your services to. The moment you move into the world of getting strangers to hire you is the moment you find out what you're made of. It's honestly a scary place to be, but most people don't have large enough personal networks to stay booked solid with friends and family alone. Enter The Complete Client Journey: this is the 7 stages you need to walk someone through as they move from stranger to repeat client. This is what most freelancers are missing. They haven't mapped out their own personal journey for their business. This week I have a special episode that walks you through mapping out each of the 7 stages for your own business. In this episode you'll discover: The seven stages of the client journey Answering the right questions so people don't reject you Retargeting leads based on video views or other triggers Handling objections from your leads Looking at average annual client value vs. average project value The crucial key to following up with people How to get great referrals to grow your business Where to get your own template for this worksheet For full show notes, visit https://6figurecreative.com/282

Welcome back to The Complete Sales Cycle Series. In this installment, we're delving into the crucial realm of Lead Nurture – a game-changer in transforming prospects into loyal customers.

Ah, freelancing, my friend! Let's talk about the art of nurturing relations in this wild, wonderful, sometimes impossibly difficult world. You see, it's a bit like trying to find love on a dating app (which is where I met my wife 8 years ago). You don't just swipe right and immediately pop the big question, do you? No, no. It all begins with that elusive, deep connection. In the dating world, you chat, you laugh, and you get to know each other. You share stories, experiences, and maybe even a few secrets. It's a dance, a beautiful journey... and it can take years. You nurture romantic relationships because you know that without a real, genuine connection, no amount of swiping or proposing is going to land you a lifelong partner. And so it is with freelancing. You don't just send out proposals left and right, expecting clients to fall into your lap. You take time, effort, and energy to build relationships and connect with people. You listen to their needs, understand their pain points, and offer genuine solutions. Like a budding romance, it's about showing that you care. Just as you wouldn't propose on a first date, you don't rush into relationships with your clients. Instead, you showcase your expertise and your passion for what you do. You build trust, foster connections, and, over time, you become their go-to person. That is the true art of nurturing leads. This week marks the start of our three-part Lead Nurture Series. Listen now to learn The 4 Building Blocks of Turning Strangers Into Clients. Let's get started! For full show notes, visit https://6figurecreative.com/281

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Continuing our series on solving the "my business isn't growing" problem, in this short Part 2, I want to cover how to understand conversion metrics along with explaining what lead nurture really is. I'll end with explaining the 5 stages of market sophistication and tease Part 3!   Time Stamps:   (0:55) Going Back and Listening to Part 1 (1:12) What We'll Cover Today (1:40) What is Conversion? (2:54) Knowing If You Have a Conversion Issue (4:15) 5 Stages of Market Sophistication ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Running ads but frustrated that most leads don't pick up the phone? In today's episode I guide you through the 4 keys to lead nurture. When you act on these you can DOUBLE your sales by boosting your pick up rate! Get my 6 best gym-scaling programs for FREE, just for trying out the new 400k Mastermind: https://justindevonshire.com/400kmastermind

The 7 Money Models PDF Download In this series, Cale goes through a document called The 7 Money Models We Use To Scale Gyms To $100,000/MO Like Clockwork and breaks it down in order to provide value to you, the gym owner, and hopefully help you implement proven strategies for making more money and helping more people reach their fitness goals. This episode teaches you how to increase your show rates significantly. → The 7 Money Models YouTube Playlist ______________ Grab Our FREE ADS COURSE Run Profitable Fitness Ads & Get More Members In Your Gym Gym Launch Secrets FREE Book (Just Pay Shipping) Become A Prestige Labs Affiliate (Up To 40% Commissions!) Join Us And 10,000+ Gym Owners & Fitness Professionals On Facebook Follow Us On Other Platforms : Facebook Instagram TikTok Twitter

The 7 Money Models PDF Download In this series, Cale goes through a document called The 7 Money Models We Use To Scale Gyms To $100,000/MO Like Clockwork and breaks it down in order to provide value to you, the gym owner, and hopefully help you implement proven strategies for making more money and helping more people reach their fitness goals. This episode teaches you how to increase your show rates significantly. → The 7 Money Models YouTube Playlist ______________ Grab Our FREE ADS COURSE Run Profitable Fitness Ads & Get More Members In Your Gym Gym Launch Secrets FREE Book (Just Pay Shipping) Become A Prestige Labs Affiliate (Up To 40% Commissions!) Join Us And 10,000+ Gym Owners & Fitness Professionals On Facebook Follow Us On Other Platforms : Facebook Instagram TikTok Twitter

Season 6, Episode 3 of the Grow Thrive Inspire podcast features Jeff Krantz taking on the hosting role with Mix N Morph Media featuring Kaylen Banks, the new managing owner of Mix N Morph Media, a marketing and media agency that offers unique services such as printed and digital media, SWAG, and social media marketing. Mix N Morph Media is a new business that aims to revolutionize marketing by Mixing and Morphing the traditional methods so many are used to. Some reasons you want to consider a marketing company would be to reach a wider audience and attract new customers. Build brand awareness and loyalty. Increase sales and revenue. Stay competitive in the market. Establish credibility and trust with your customers. Gather valuable insights about your audience and market. Create a strong reputation for your business. Maintain customer relationships and encourage repeat business. Launch new products or services successfully. Differentiate your business from competitors. We love what Kaylen says about the three things that all marketing efforts need to have - 1) Lead Conversion, 2) Lead Nurture, and 3) Lead Generation. Posting is NOT marketing! You can connect with Mix N Morph Media on Facebook, TikTok, Instagram, and their website www.mixnmorphmedia.com. The episode is sponsored by Michael Lasson and Michelle Lasson of Your Lake Loan. Listeners can tune in on Key Radio 89.3 FM, YouTube, Spotify, Facebook, TikTok, Apple Podcasts, or www.growthriveinspirepodcast.com to hear the conversation. #MixNMorphMedia #MarketingRevolution #SWAG #SocialMediaManagement #Photography #Videography

In today's audio episode #1007 of the Digital Pratik Show, "Digital Pratik discusses the importance of lead nurturing in email marketing and shares specific strategies that creators and influencers can use to nurture leads effectively in the year 2023. He covers topics such as segmenting email lists, personalizing email content, and using automation to streamline the lead nurturing process." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: https://digitalpratik.com/alllinks Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalpratik/message

Today we talk about  6 Great Email Sequences That Nurture Leads To Conversion. Jennie explores the six great email sequences that can help you nurture leads and convert them into customers. From welcome emails introducing new subscribers to your brand to re-engagement campaigns that reconnect with dormant leads, we'll show you how to create automated, personalized sequences that drive real results for your business.Jennie talks about:

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In Today's Episode, Zach talks about the 5 pieces of every business. Lead Generation, Lead Nurture, Sales, Fulfillment, & Retention.   He talks about the difference between working hard & working smart with each of those areas.   After that, he spits some truth about what Entrepreneurship actually looks like and what it actually takes to be successful.   Tune in! 

This episode of Two-Brain Radio is short but powerful—just like the tactics it's about.Tune in and learn how to make more money and improve retention with 12 simple text messages.Links:FOMO Alert: Three Minutes for Marketing (and Retention)"Building $86,000 Monthly Revenue Through Retention (and Sales)" with John HeringerHow to Fix the Weak Links in Your Marketing ChainTwo-Brain ProgrammingIncite TaxGym Owners UnitedTimeline:1:32 – You're gonna want to hit “pause.”4:13 – Why it's more important to be clear than unique. 5:53 – The three-minute drill to make more money. 7:05 – Why it works.

The three most important stats when it comes to marketing are these: Set rates (how many appointments you book), show rates (how many people actually show up to those appointments) and close rates (how many of those people actually buy something in those appointments). In October, Kyle McGough of D1 Training Columbus led Two-Brain Business clients in all three. Here's how he did it. Links:D1 Training ColumbusGym Lead MachineForever FierceGym Owners UnitedTimeline:2:22 – The challenges of being a “legacy” franchise.5:24 – Flipping the system from high volume, low value to one-on-one relationships and high-value sales.8:51 – Merging mentorship and the franchise model. 12:33 – Franchise plus autonomy: The best of both worlds. 15:27 – Implementing Two-Brain practices in to the D1 model. 17:40 – The prescriptive model meets free trial workout.23:14 – The intro and consultative process.24:28 – One good month follows another: A peek at November's numbers.27:25 – How Kyle gets so many leads — and how he gets them to show up. 33:19 – Who has time for all that lead nurture? 36:14 – The secret to closing. 39:11 – Finding the sweet spot between mentorship and the franchise model. 

In this episode we talk about: Compelling Offers, Lead Nurture, Conversion Sites/Ads — Eric Interviewed on Thriving Entrepreneur

In this episode, Cody discusses lessons he's learned from his coach Taki Moore- the lesson being about lead generation buying cycles. Did you know? 50% of the market won't choose you or might not buy…HOWEVER 15% of the market is generally ready to go within a 90 day window. We won't spoil the rest…listen to find out more!PS: When you're ready... here are 4 ways we can help you grow your business:1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams.In this group we talk about how to grow and build your company on social and create momentum across your entire organization >>> https://www.facebook.com/groups/3402675632829752. Download A Free Copy "7 Essential Steps To Generating Leads For Your Business"We published this article to help provide massive value to this community and help you get started. Visit https://studioptbo.com/lead-generation to download your copy today.3. Get instant access to our Free Real Estate Client Kit to help you get buyer and seller leads with Facebook ads! Click here >> https://re.studioptbo.com/clientkit4. Work with the StudioPTBO team privately.If you'd like to work directly with our team to help you build your business... just click here >>> https://studioptbo.com/book-now

With Chris Goegan, the Creator of Engineered Marketing, and Builder of Business Growth Systems. Chris has worked with hundreds of business owners in 100+ industries, including his friend Michael Gerber (of E-Myth fame), and many other industry leaders. He shows his clients how to engineer their marketing and build client acquisition SYSTEMS that work on any, and every traffic platform. They don't require you to be the magic – you just need 3 Systems. Chris is also a Dad, and a Canadian now living in California "eh!" He is a hopeless Toronto Maple Leafs fan. Join us for part 2 of our conversation where we talk about the importance of building your business foundation and what that entails, creating the systems that do the work for you (so you don't have to work 80 hour weeks), and why differentiation is so important for your positioning and marketing efforts. We talk about why differentiation is such a challenge for so many, why you need to be in the green for lead generation, and the three systems you need to build your business successfully. You will also hear about the important difference between "systems" and actual systems that run without you! Learn more about this episode and past episodes online at https://www.legalwebsitewarrior.com/podcast.

In this episode, we speak with Salvatore Steffano of Social Marketing 180 about:

In this week's episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable leads, how to improve conversations throughout the funnel and how to make nurture a part of your overall marketing strategy. She also touched upon why marketers need to get more creative and take more risks to stand out with hyper-personalisation. To watch the full webinar, you can register and watch it here:https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=webinarpage&eventid=3301571&sessionid=1&key=63674137CEE2D3206C39BBCEC349272F®Tag=&V2=false&sourcepage=register You can also see our upcoming webinars here: https://www.b2bmarketing.net/en-gb/webinar-programme

On this episode of SmartBug on Tap, Hannah Shain shares how you should rethink your lead nuture strategy for top of funnel leads that are downloading your content.

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Chris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from. In this episode, Coop answers a few hard-hitting questions about marketing: "Which marketing strategy do you teach?""What do you do for marketing at your gym?""What's Two-Brain Business' lead-nurture sequence?"Plus, you'll learn what you need to do before tackling any of the strategies he shares.Links:Beyond the WhiteboardGym Lead MachineFree Resources!Gym Owners UnitedTimeline:1:29 – “Which marketing strategy do you teach?”4:52 – Why you need to get the fundamentals right first. 7:33 – What you need to know about advertising.11:56 – Should you learn to advertise yourself or hire someone to do it for you?19:44 –  “Chris: What does YOUR gym do for marketing?”23:52 – The secret of marketing at Two-Brain Business.

Most microgym owners don't have a sales problem, they have a marketing problem. But once that marketing puzzle gets hacked, lead nurture becomes the next bottleneck. Remember, continue to follow up with prospects until they 'Die, Buy or Tell You To Fuck Off". --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

On the show we’ll be discussing: - The MIT leads study - The importance of lead nurture automation - Why agencies are pivoting to SaaS + Services model

The point here is that everyone on your team has to have the same commitment to excellence. Have you ever stopped using a service provider because dealing with their staff was such a hassle? Their bookkeeper has been cranky or the person answering the phone is rude? After all, you’ve done to earn that client’s trust, you don’t want someone in your staff to sour the relationship you’ve built. JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>> https://www.kristamashore.com/2dayslive?sl=podcast

To really have a great lead nurturing process, it’s very important that you have a very good CRM (customer relations manager) and that you’re constantly making contact with them. What forms of contact should you be making? Emailing, phone calling, text messaging, video text messaging, video emailing, and in-person as much as possible. JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>> https://www.kristamashore.com/2dayslive?sl=podcast

In fact, you know you should and need to be creating more content in order to attract your ideal clients vs relying on referrals.But, what should you say?What type of content should you be consistently sharing?In today's video, I'll break down the 4 types of content that help turn prospects into buyers.

That's it.If that's the ONLY way you're nurturing leads into prospects then you're missing the boat in 2021.With most industries averaging below 20% email open rates, you can't just rely on email.In today's video, I break down 6 places you should be building and using to nurture your leads into prospects.

How many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy?That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent.Here, she joins Mike Warkentin to talk about how she did it. Links:Should You Post Your Prices on Your Website?Nutrition Challenges Are Dead. Kickstarts Are the AnswerLevel MethodGym Owners UnitedTwo-Brain CoachingTimeline:1:50 – Getting to a 100 percent close rate.5:03 – The power of confidence.7:02 – The lead-nurture process.11:30 – Transparent pricing.13:06 – Narrowing the niche.19:40 – What happens in the consultation.24:49 – Presenting options and closing the sale.28:23 – The right time to upsell additional services.31:00 – Goal-setting sessions and the 90-day review.35:17 – Staffing and SOPs.39:12 – Don’t forget to be nice.

Agent Power Huddle Presents: Lead Nurturing 101 For Real Estate Agents When I say Lead Nurture, what comes to your mind? How are you monitoring your Lead Nurture Process? Here is the thing about buying and selling, it is a long process. If you are going to nurture your leads, you should know what types of content you will use to go to that process. A lot of real estate agents fail in their first year because they don't think about every aspect of their sales cycle. Get your free Accelerator Course now! Just go to KristaMashore.Com/ClientConversion Here's where you can get my 2 Day Live Event! Just visit www.KristaMashore.Com/2DaysLive

On this Episode of Coffee with Cody let's chat about lead nurture. The second lockdown in Ontario has prompted a lot of people to focus more on marketing and reaching out to their leads. Cody chats about the practices you need to put in place in order to nurture your leads year round. Subscribe to the show on:Itunes: https://podcasts.apple.com/ca/podcast/coffee-with-cody/id1518105204Spotify:https://open.spotify.com/show/57WLrLXmwKwDM3Gh3AiUg3?si=JV1bTsizTCe2H3WZPaD1mATunein: http://tun.in/pjTSEPS: When you're ready... here are 4 ways we can help you grow your business:1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams.In this group we talk about how to grow and build your company on social and create momentum across your entire organization >>> https://www.facebook.com/groups/3402675632829752. Download A Free Copy "7 Essential Steps To Generating Leads For Your Business"We published this article to help provide massive value to this community and help you get started. Visit https://studioptbo.com/lead-generation to download your copy today.3. Get instant access to our free real estate online marketing training!Click here >> https://studioptbo.com/real-estate-freetraining4. Work with the StudioPTBO team privately.If you'd like to work directly with our team to help you build your business... just click here >>> https://studioptbo.com/book-now

It's exciting to get lots of leads, but what really matters is how many of them show up—and how many buy.Matt Andrus, owner of Sequoia Fitness in Oakland, California, closed 75% of his leads in September. In this episode, he shares how he does it.Tune in to learn his approach to advertising, lead nurture and sales—and how he builds trust with potential new clients.LinksSequoia FitnessIncite Tax: Profit First for MicrogymsTwo-Brain CoachingThe Surge: Why Some Gyms are Thriving After COVIDBook a Free CallTimeline:2:02 – A look at Matt’s automations.3:55 – Analyzing the data.6:27 – Surfing the Surge.8:18 – What he did to close 75% of leads in September.11:16 – Evolving from the old school.14:59 – Pamphlets and sandwich boards.17:45 – Rustic but sophisticated.21:48 – What the luxury hotel industry taught Matt about sales.24:09 – “Not a consult, but a conversation.”27:27 – You have to believe your product is worth the price.32:16 – Teaching staff to sell.36:35 – “Hire for attitude, train for aptitude.”41:02 – Successful No-Sweat Intros.48:22 – You have to listen.

Gym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best?Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough. Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed. Links:Incite Tax: Profit First for MicrogymsForever FierceGym Lead MachineStoryBrand: Can It Help You Acquire More Clients?Free ToolsBook a Free CallTimeline:1:51 – Learning the lingo: Leads, set, show, close.6:21 – Why gym owners need to learn about the marketing chain. 10:17 – What gym owners do wrong when it comes to lead generation. 14:35 – The top gym-website faux pas.19:40 – What your website should be doing.25:50 – How to get more people to book appointments through your website.28:58 – Fine-tuning the lead-nurture sequence.30:47 – How to make follow-ups personal. 34:31 – How to increase appointment show rates.39:23 – Is your appointment-booking software working for or against you?46:04 – The power of personal touchpoints. 46:59 – How to close the sale.50:01 – Conviction: You need to put in the reps.54:00 – Resources to help you improve your marketing chain and close more sales.

In this episode, Jeff dives into the 4 Pillars of Lead Nurture giving you an insiders into what is working right now to get new patients to ACTUALLY show up. Welcome to the Clinic Growth Secrets Podcast where we give an insider's look into what the top 1% of clinic owners are doing differently to get more patients, make more profit per patient, and keep them longer. Inside you will find actionable tips, tricks and strategies that you can implement into your personal clinic to create massive growth that allows you to help as many people as possible, without sacrificing your personal freedom! Made with a lot of hustle and a boat load of heart. Hosted by Jeff Van Kampen. If you found this content valuable I hope you leave us a 5 star review, and if you want more content like this head over to our free Facebook community or check us out a www.accelerateyourclinicgrowth.com/start

Can't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free.Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime. Links: The Broke Gym Owner's Guide to MarketingFree ToolsTake the TestContact:chris@twobrainbusiness.comTimeline:3:20 – Selling to your current and former clients.7:25 – Selling to future clients.10:12 – Strategies for affinity marketing.19:33 – Getting over fear.27:23 – Make conversation, not a sales pitch.29:09 – The power of coffee.33:25 – Marketing at your clients’ workplaces. 36:05 – How to use lead magnets to bring in new clients.40:00 – Make your clients famous.44:56 – Digital engagement.

Welcome To Another Tactical Wednesday Episode!Excited to bring you another powerful master class with Reuben Driedger, founder of CCI on creating a lead nurture funnel the consistently grows your business. Part of building a solid business means there is consistency in your growth and you know by doing certain actions it will grow your business. If you are someone that is struggling with this concept and feeling lost on where your next client is coming from then this master class is going to bring a lot of clarity to you. Learning this is vital to building a thriving business and life. So, get ready to take notes and apply this strategy to your business.Also, don't forget to screen shot when you are listening and tag me in your stories under onlinecoachgrowthpodcast to receive a free money making call brought to you by CCI. You will leave that call with a new money making strategy for your business. I also would love to interact with you and get your thoughts on the conversation!Are you ready to join the hundreds of online coaches that have joined CCI to level up their business and life? Just simply fill out the application form below to get a call booked. This will help us see where you are at, where you want to go, and how we can best serve you.The business you have been dreaming of is just on the other side of this application and CCI team is excited to guide you to your vision.CCI Application Form

We get it: You got into the fitness business because you want to help people, not sell snake oil. But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping.Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.Links:The Goal Review Session"Help First"The Prescriptive ModelOur free done-for-you hiring planChris Cooper's series on wealthAGuardForever FierceJoin the Gym Owners United group on FacebookFree ToolsBook a Free CallContact:chris@twobrainbusiness.comTimeline:0:46 – Selling without selling.7:09 – Who should handle sales at your business?10:44 – How to hire, train and compensate sales staff.17:05 – Why affinity marketing should come before paid advertising.

Successful marketing results in a lot of leads but what good are they if you don't follow up? That's a place where advisors often fall short due to lack of time or lack of expertise. What if you could find a system that costs a fraction of what hiring a marketing person would run you while automating much of the process? That's what we want to talk about today on the podcast. We've brought on Dan's digital Swiss Army knife Steve Sharp to talk about the ultimate lead nurture system for financial advisors. Steve designed and manages Dan's websites and also assists with digital marketing. Today we'll introduce you to Marvelous Conversions. The goal isn't to pitch you this product but rather explain how it works. We'll take you through each step of the process and tell you how leads get followed up immediate with multiple forms of communication. It doesn't matter what day of the week or what time of day it is, the system will make sure that you are missing any potential business. Not only is following up important, but how quickly you're doing it will likely determine whether or not you'll be able to convert a lead. It needs to happen within five minutes or you've already lost the attention of that lead. Check out the episode and learn more about what we're doing. If there's something you want to know more about, get in touch with us or Steve. You can find him at https://sharpdigitalmarketing.com/. For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   Today's show schedule:  2:04 – Today we're talking with Steve Sharp. 4:05 – There's so much I don't know about digital, which is where Steve has been a huge asset. 4:45 – Follow-up is where many advisors fall short. 7:00 – Let's explain the strategy and concept of how Marvelous Conversions works. 7:23 – How are people finding out that it exists? 8:52 – Running out of inventory when marketing. 10:19 – When they find the ad, where does it take them? 11:04 – Automation to helps manage the leads. 14:30 – The cool part - what happens after they enter all their info, how they're contacted. 19:55 – You can also set it up to continue contacting leads. 21:46 – Here's what we found when we tested it. 23:26 – At what point should an advisor reach out directly to the leads? 27:02 – All this can be done at a fraction of the cost of hiring a marketing director. 28:06 – Steve works closely with advisors to find solutions that work. 30:14 – If you want to learn more about Marvelous Conversions, here's what you can do.

Fast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks. But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you? This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrificing client connection.Links:Gym Lead MachineFree ToolsBook a Free CallContact:mateo@twobrainbusiness.commike@twobrainmedia.comTimeline:2:09 – Automations: What they are and why you need them. 4:01 – What effective automations do. 6:19 – The value of communication. 8:07 – Segmenting communications and automations. 9:48 – How to get contact information.13:18 – Getting the data to speak to all the right systems.18:05 – The appointment booking sequence.20:48 – The no-show/cancelation sequence.22:43 – The post-appointment follow-up.25:29 – The active-lead sequence.30:08 – Long-term lead nurture sequences.33:59 – Sequences for client retention.39:40 – Communications for established clients.41:55 – Why you need a cancelation form and automation.44:37 – The 10-word automation to get lost clients back.50:54 – What to do if you don’t have the time to build automations or the money for all the tech to make them play well together.

"Sorry, I can't make it to our appointment tonight; my dog is sick.""I just got called in to work.""I lost my job between last night and this morning ... "Sound familiar? If you own a gym, you've probably heard all these excuses and more for why a lead—who has willingly clicked on your ad and opted in—suddenly can't take your call or book an appointment. Sometimes it's legit. But take a look at your lead sheet and note the frequency with which sudden emergencies, tragedies and wild, unpredictable obstacles occur, and you'll notice a pattern.Here, Mike Warkentin of Two-Brain Media and digital-marketing expert Mateo Lopez open the valve and vent. You can take comfort in knowing it isn't just you who gets the last-minute excuses or gets ghosted all together.You'll also learn why in the grand scheme of things, it's not that big a deal—and how to reframe rejection into an opportunity for future success.Links:Free Help KitBook a Free CallContact: mateo@twobrainbusiness.commike@twobrainmedia.comTimeline:2:03 – Free gifts, Jay-Z and Will Smith.5:53 – Ghosts are real—and they won’t return your call.8:03 – Working past the hyperactive ad-clickers.9:51 – Why people make excuses.10:18 – I don’t always have kids, but when I do, they’re sick.10:52 – Still, ghost leads aren’t money down the drain.11:08 – Sudden divorces and the lead who wouldn’t stop crying.13:49 – If it were really a bad time, they wouldn’t have picked up the phone.14:56 – They can’t come in? Make the pitch on the phone.16:20 – The midnight firing.17:27 – Weed out out-of-staters by making sure your ad settings are accurate. 18:56 – Treacherous weather (i.e., light winds and a sprinkling.)20:06 – The doctor’s “note.”20:44 – When they can’t come in, but want free stuff anyway.21:51 – The influencer epidemic.24:20 – Glitching calendars and flat tires.25:01 – And then there’s spam. 26:20 – Bait-and-switch gyms are ruining it for everyone. 27:46 – Lost keys and perpetual errands.30:00 – When they cancel AFTER you’ve already made the sale.31:05 – They made an appointment, but they don’t know how it happened.32:19 – How to weed out no-shows before they happen.33:17 – Think like a quarterback.33:47 – Stay professional: Today’s excuse-maker could be next year’s new member.

Two-Brain Radio: How to Turn Prospective Clients Into Paying ClientsToo many gym owners spend precious time and money acquiring leads only to leave money on the table. Maybe they don't feel like responding to a request for info at 9 p.m. Maybe they give up after the first call goes to voicemail. Maybe they just don't like selling.But just a little extra time and effort spent pursuing those leads—people who have opted in and asked for more info—could lead to great reward.In the second installment of our special series, Two-Brain Media's Mike Warkentin interviews digital marketing expert Mateo Lopez—our regular host. This week, the two are all about those digits. Specifically, what to do with 'em once you've got 'em.Links:Free Help KitUpLaunchContact:mateo@twobrainbusiness.commike@twobrainmedia.comTimeline:2:40 – Mike tries to swipe Mateo’s digits.4:33 – The point of digital marketing: to get contact info.6:27 – What should you do after someone opts in to an ad? 7:26 – The need for speed.9:19 – Uncomfortable selling? Remember, they’re asking for it.11:29 – Being a real person in the age of marketing bots.15:00 – Not everyone will want to talk to you—but you don’t need everyone.17:16 – It’s like baseball: Fail seven out of 10 times and you’re an all-star.19:12 – What’s a good conversion rate? 20:41 – Putting it into perspective: LEG.22:38 – Netflix and the loss leader perspective.24:07 – Speed and persistence.25:15 – When should you give up on a lead?27:24 – How often should you reach out to a lead?28:57 – Whether it’s you or someone else, dedicate a role to immediate response.

Show Notes   For our tenth episode, we bring you another super mom—California-based realtor Amanda Todd, founder and leader of the Amanda Todd Group, and her incredible story of strength and empowerment that will inspire not only women but people in all walks of life. She had been a stay-at-home mom for almost 10 years after her divorce. Despite this, she was determined to not be a stereotypical single mom and wanted to keep their lives as normal as they possibly could.  She had her real estate license but never sold a single house. But by starting a neighborhood newsletter and organizing community events, she established herself as a valuable neighborhood specialist where she got her first client. After her first year in 2014, she completed 23 transactions! Five years later and her team has scaled in Utah and California, and she’s now on a national stage as a motivational speaker dubbed as the “Million Dollar Mom.” Amanda emphasized the importance of surrounding yourself with people who are smarter and better than you, and then actually implementing the pieces of advice they give. She’s a huge believer in waking up early, being time-efficient, and learning when to say “No.” Amazingly, she even competes in Ironman triathlons and loves the dedication and commitment they require. Despite a tough roller coaster ride that includes an ugly divorce, legal battles, ongoing health issues, and multiple surgeries, Amanda is on her way to finding joy in every opportunity and trying to find her inner peace in this stressful and fast-paced industry.   Mentions   Amanda Todd Group - http://amandatoddgroup.com/ Ylopo - https://www.ylopo.com/ Lab Coat Agents - https://www.facebook.com/groups/labcoatagents/ Darren Hardy - https://darrenhardy.com/ IRONMAN Triathlon - https://www.ironman.com/#axzz64y4vUEEa Brene Brown - https://brenebrown.com/  Amy Youngren - https://northgroup.com/about/Amy-Youngren Juefeng Ge - https://www.linkedin.com/in/juefengge/ Howard Tager - https://www.linkedin.com/in/howardtager/  Michael Hellickson - https://clubwealth.com/michael-hellickson/  Seth Price - http://www.sethprice.net/ Kate Spade - https://www.katespade.com/ Tesla - https://www.tesla.com/   Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

Building a marketing plan to increase business takes a lot of work and planning, but one of the key elements to every strategy needs to be nurture. That's the focus of today's Profitable Advisor podcast as we explore this topic and share the best ways to nurture your client database. Dan Didn't Take His Planned Trip to Israel On the last episode, Dan told us about his upcoming trip to Israel and his goals to bring back business lessons and strategies he learned. Well, it turns out the trip never happened. Find out what went wrong. 1:51 – Dan updates us on his trip to Israel, which ended up not happening.   Nurturing Should Be a Part of Every Marketing Plan As we mentioned, follow-up is the focus of this episode and needs to be a focus in any marketing plan you develop. You've heard us talk about the importance of nurturing your relationships but let's explain why it's so important. Dan has a great example of how his plan to offer a pie during the holiday season to his list of clients resulted in him landing an appointment. The strategies have worked really well for us recently so let's talk about why that is. One piece of that is the daily email communication, but it needs to be more than a generic news email. Show off your personality. The good news is we can help you with that part of your marketing. If you've considered adding a daily email to your marketing plan, we can help you with that for a very small cost. All the information can be found at AdvisorAssets.net 4:56 – Today we're talking about how important proper and systematic follow-up can be. 5:08 – Nurture is should be a big part of any marketing strategy. 6:19 – A story about how nurturing resulted in a client for Dan. 7:47 – Our nurture system has had great results lately. 8:28 – We now offer the opportunity to tap into our daily email marketing copy writing system for the price of coffee each day.   Bond Girl Breaks Follow-Up Into Two Types One of the reasons we choose this topic for the podcast is the passion Bond Girl has for utilizing this strategy. She breaks down the follow-up into two streams: Situational and Long-Term. With situational, there are three types of people you are targeting: the people that attended your event and made an appointment, the people that attended but didn't make an appointment, and then the people that didn't come at all. 11:18 – Two streams of follow-up as Bond Girl sees it. The first is situational. 11:43 – Three categories of people you should be following up with immediately after an event. 12:41 – The second stream of follow-up is Long-Term. 13:04 – How do you treat the person that wants to come in for an appointment? 16:30 – Now let's look at the messaging for the people that attend but don't book an appointment. 19:52 – Give people the option to say no upfront.   Make it Personal There are a handful of communication methods you can choose and Bond Girl explains those, but the agree that everyone agrees is the voice you need to use in your communications. It's always going to be more effective to be entertaining and informative. Don't be afraid to pull back the curtain and show your personality. It's a great way to differentiate yourself. 21:23 – That short-term follow-up can be in 5-6 different communication methods. 22:47 – The strategy for people that registered but didn't come. 24:07 – One of the areas where advisors can get off track. 25:40 – Be entertaining with your frequent communications.   27:37 – Share a little about yourself in your copy. Pull that curtain back.   Follow-Up or Die We'll wrap the discussion by talking about the types of follow-up and what we know about direct mail. In a world of digital everything, direct mail still resonates with people better than opening up an email. Bond Girl shares a great story about the $8 million postcard that will help you understand where to focus with direct mail. 29:20 – Let's talk now about the types of follow-up 29:48 – Your brain actually connects to tangible things better than it does digitally. 32:11 – Let's talk about using direct mail as a form of nurture and the strategies behind it. 34:17 – Some of the strategies that Dan has tried in the past to grab people's attention. 37:28 – The $8 million postcard 39:20 – Wrapping it up, how long should we nurture a client?   For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.

Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients.But growth eventually stagnated, and James knew he needed to make a change. So he joined Two-Brain Business. Though he was skeptical at first, the investment paid off. After implementing the practices he learned in the Incubator and taking the time to curate high-quality digital ads, James recently raked in $21,000 in front-end sales after spending $1,100 on ads. In this episode of Two-Brain Radio, you'll learn all about what it was like to grow a gym from a backyard side hustle to a thriving business and how patience pays off when it comes to the Two-Brain Marketing plan.Links:https://www.tribemvmnt.com.au/?fbclid=IwAR0M7sUU6cVZ6cMLkWjS5zAcrVMAf_nlE40iJ-wi7B3kYKnzhodxfjl_RaAhttps://foreverfierce.com/Contact:Instagram: @tribemvmntTimeline:3:05 – A brief history of Tribe Mvmnt.6:38 – Starting a personal-training business in the backyard.8:49 – Growing the backyard gym: Kettlebells, tractor tires and kegs from the local pub.10:31 – Moving into an actual gym.11:10 – Words of wisdom: Don’t borrow money for equipment.14:34 – 6:30 p.m.: Train a client. 8:30 p.m.: Have a baby. 17:00 – Why you should always hire from within. 19:09 – Pre-Two-Brain: No job descriptions and no contracts.23:09 – When the growth stops: “It’s time to make a change.”24:42 – Skeptical at first: “Flat-out resistance” to Two-Brain Incubator lessons.27:57 – Putting in the work … 31:17 – … and watching it pay off.34:15 – During No-Sweat Intros: “Shut up and listen,” and sell clients what they want.36:48 – Dealing with objections to price.39:49 – The importance of putting the right person in the sales seat.43:19 – The results of the ad campaign: 70 leads, 31 No-Sweats and $21,000 in front-end revenue ($14,000 profit).46:31 – Don’t be afraid when the leads dry up.48:35 – And don’t be afraid to invest.

Two-Brain Radio: From "Coasting Along" to Serious Growth With Teegan WebbWhen Teegan Webb opened SkyBox boxing studio with her husband just over two years ago, her only goal was to have a cool job. They were making ends meet, but not growing or doing any real marketing. After they joined the Two-Brain family, they launched their first ad campaign, turning $380 in ad spend into $8,500 in front-end sales.In this episode, you'll learn how Teegan caters to both competitive boxers and everyday athletes just looking to get fit, how she boosted revenue with targeted ad campaigns and how she learned to balance keeping the roles and tasks she loves with delegating low-value tasks to others.Links:https://www.skyboxstudio.com.au/http://affiliateguard.info/Contact:Instagram: @skyboxstudiogeraldtonTimeline:4:47 – Turning a passion for fitness into a job.6:08 – SkyBox Studio at a glance: kids programs, boxing, PT and more.7:48 – How to cater to both competitive athletes and everyday clients just looking to get fitter.10:47 – Pre-Two-Brain: Making ends meet, but with no real sense of direction.13:13 – Revolutionizing SkyBox marketing: from simple word of mouth to targeted campaign strategies.15:56 – On-ramp for boxing: a six-week package. 17:54 – Discovering a love for lead nurturing.20:41 – The lead-nurture process: phone calls, No-Sweat Intros and puppies.23:50 – Running a business with your spouse.26:04 – From cool job to serious business.

Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through AdvertisingJill Glasenapp joined the Cobra Command CrossFit team as a coach at the gym's two-year mark and bought in as a partner six months later. Though she'd already put systems in place before joining the Two-Brain family, she knew she needed help growing the business. The lessons she learned in the Incubator, she said, helped her learn how to step out of low-value roles and start working on the business instead. Now in its fourth year, Cobra Command has a well-refined sales and lead-nurture system in place and has grown its membership from around 150 to 200-plus members.Links:https://cobracommandcrossfit.comhttps://fortimedesign.comContact:jill@cobracommandcrossfit.comTimeline:4:25 – Gym names and comic-book nerds.5:10 – The journey from coach to co-owner.6:36 – Negotiating a buy-in.7:32 – Why mentorship?8:21 – Discovering the Kingmaker Equation.9:20 – Learning how to target the right audience.10:43 – Standing apart as a famiy-centric gym.11:56 – The lead-nurture process.13:39 – Training your staff for sales: role playing is key.16:15 – How to turn a facility tour into a sales strategy.18:26 – Pitching the best fit for the client.20:02 – From two or three No Sweats a week to 20.21:16 – Maximizing location. 23:16 – The key to success? Stocking the team with the right people.

Two-Brain Radio: Converting More Clients With John Franklin and Mateo LopezIn this episode of Two-Brain Radio, we're taking you inside the 2019 Two-Brain Summit with a talk given by digital marketing mentors John Franklin and Mateo Lopez.The theme of the talk is this: Know your numbers. John and Mateo will walk you through how to calculate a marketing budget, what it costs to acquire a new member and what to do when you have that information. They discuss the concept of losing money to make more money, the advantages of digital marketing and the secret "get-rich-quick" tactic most gym owners are leaving on the table.Links:https://foreverfierce.comTimeline:2:41 – What is good marketing?5:30 – An effective marketing funnel in action.7:51 – The era of “build it and they will come” is over.11:29 – A glance at marketing trends in other industries.12:53 – In the fitness industry, we have to spend more to compete.14:54 – How Netflix, Dollar Shave Club and the grocery store lose money to make money.22:19 – ClassPass and Groupon: Why discounted leads aren’t the best strategy in the long run.28:13 – Doing the math: What do you need to pay to get a new customer?29:35 – Calculating your marketing budget.30:22 – Calculating the lifetime value of a client.31:57 – What’s your target profit?32:51 – What are your expenses per client?35:00 – As you grow, you can spend more on marketing.36:44 – The effectiveness of digital marketing.39:32 – The One Weird Trick to Get Rich Quick!44:16 – Speed matters.52:29 – You’re never done nurturing.

Who says midwifery and real estate have nothing in common? For Seattle-based broker Mel Parsons, her background and abilities as a midwife helped her carve out a niche for herself in the real estate industry. She’s now managing an incredible real estate team with a GCI of $865,000 in 2018!  She couldn’t even believe that only six years ago, she experienced collecting food stamps, babysitting other people’s kids during summer, and figuring out other resourceful ways to live out of very little money. When they lost their third baby, her pain and grief made her despise other women who successfully gave birth. But they were also struggling financially, so she evaluated herself and thought about what other things she could do with her capabilities. For someone who didn’t even have any value of homeownership back then and could hardly pay their rent, she tried her luck in real estate and took her licensing exam in 2015. From then on, she jumped in on every opportunity she could get to learn from the geniuses in the industry.  And with her genuine and nurturing personality, she’s continuously growing her business through providing a high-touch service with their clients. Join us as Mel gives a glimpse of her wonderful but also painful journey as a midwife, how she transitioned into real estate, and the great people she looks up to who help her pave the way to success, of which she is really proud of.    Mentions   Parsons Team Seattle - https://www.parsonsteamseattle.com/ Kelly Tadlock - https://kellytadlock.com/  Cheri Benjamin - https://www.linkedin.com/in/cheri-benjamin-945bb8115 Club Wealth - https://clubwealth.com/  Lab Coat Agents - https://www.labcoatagents.com/ Misti Bruton - https://www.rags2richessuccessstories.com/podcasts/astonishing-rags-to-riches-episode-3-misti-bruton Keri Shull - https://kerishull.com/ Mike Cuevas, “Real Estate Marketing Dude” - https://www.realestatemarketingdude.com/mike-cuevas/  Brittiny Howard - https://www.rags2richessuccessstories.com/podcasts/astonishing-rags-to-riches-episode-5-brittiny-howard Ron Anderson - https://www.linkedin.com/in/ronanderson27 Michael Hellickson, Club Wealth - https://clubwealth.com/michael-hellickson/ Ruth Krishnan - https://ruthkrishnan.com/about/  Long Doan - https://realtygroupmn.com/coon-rapids-team/long-doan-licensed-real-estate-agent    Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

For Ruth Krishnan, gathering up the courage to get out of her little town in Missouri and move into a huge city like San Francisco changed everything. It was no easy feat thriving in an entirely new place, but she believed that she had nothing to lose. Things were really tight growing up in their family with nine children—they had very little to eat and she was used to wearing hand-me-down clothes. So the only thing she can do was to move and figure out how to make it in her own way. So she did.   Once she learned she was pretty good at sales, she studied interior design and established her own design business. Eventually, she tried out her luck in real estate and ended up really liking it. Being a new mother at that time, they needed the income so she knew her only option was to make it work.   Fast forward to today and she handles an amazing team who has been leading the San Francisco luxury real estate market. She loves learning from a lot of other people who are doing better than her; people who are thinking differently and making things happen. She shares valuable lessons from her awesome mentors and life coaches, her main sources for leads, and different leverage strategies that help her make the most out of her business and personal life.    Come join us as Ruth shares her inspiring journey of a poor girl who took a huge leap of faith to venture into something new and challenging, to being the No. 1 Buyer’s agent in San Francisco.  Mentions:   Tony Robbins:  https://www.tonyrobbins.com/ Compass - https://www.compass.com/agents/sf/ruth-krishnan/ Ylopo: https://www.ylopo.com/ Wall Street Journal - https://www.wsj.com/ Kari Shull - https://kerishull.com/ Core coaching - https://www.thecoretraining.com/ Matt O’Neill - https://www.mattoneillrealestate.com/about Yelp - https://www.yelp.com/biz/ruth-krishnan-san-francisco-real-estate-san-francisco-3?osq=Ruth+Krishnan MyOutDesk: https://www.myoutdesk.com/    Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;  Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

Two-Brain Radio: Good Debt vs. Bad Debt With Clay FerrerOn this episode of Two-Brain Radio, Greg Strauch speaks with Clay Ferrer, Founder and CEO of Rigquipment Finance, a lender that specializes in boutique fitness facility financing. Clay—a passionate CrossFit coach in his own right—talks about the difference between good and bad debt, why you might take on debt for purchases and reserve cash on hand versus paying up front, and why the best time to take on debt is when your business is already in a good place. He explains the different forms good debt can take—such as the purchase of hard assets—and how to maximize ROI on those investments from Day 1. He also discusses the bad-debt pitfalls gym owners should avoid.Finally, Greg and Clay discuss Riquipment's exciting partnership with Two-Brain Business, which allows gym owners to finance the Incubator. Links: https://rigquipment.comhttps://www.uplaunch.comContact: info@rigquipment.com571-933-8339Timeline: 4:26 – From investment banker to the financial services sector. 7:46 – Watching the CrossFit Games hung over on New Year’s Day and finding a gym via windshield flyer.9:36 – From athlete to coach to entrepreneur: The birth of Rigquipment.11:47 – Taking on debt for a purchase vs. paying up front. 14:42 – Defining good debt.20:06 – The benefits and dangers of business credit cards. 23:00 – When to take on good debt. 25:44 – Looking at the ROI of a good-debt purchase.30:54 – Defining bad debt—going beyond the credit card.31:37 – Merchant cash advances: just a BandAid.33:22 – Short-term working capital loans: It’s a (interest) trap!39:00 – Financing the Two-Brain Business Incubator with Rigquipment = good debt.

Hosted by Lili Boev, email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect. We talk about: How you can use email to drive lead generation Ideas on how to do it well and what to avoid Learning more about your customers How to nurture your customers Find out more about the Email Council and the DMA, here.

Want to make sure your business is not one of the many that fail every year? Then you need to Listen Up! Krista gets real and spells out the 5 Phases of the Full Sales Cycle -Lead Generation, Lead Nurture, Conversion, Fulfillment, and Delivery. She also covers the 3 R’s - Refer, Retain, and Resell. All phases are vital and essential to all businesses, regardless of whether you’re selling yourself to your clients or selling a product.

Two-Brain Radio: Incredible Client Success with Eden WatsonIn this episode of Two-Brain Radio, Two-Brain founder Chris Cooper speaks with Two-Brain client success manager Eden Watson—aka "the right brain of Two-Brain."As client success manager for Two-Brain Business, Eden is responsible for maintaining Two-Brain client relationships and increasing client LEG, or length of engagement, and in this podcast, she explains exactly why gym owners need someone in that role and how to get started with a CSM.She breaks down some of the intrinsic characteristics necessary of a good CSM—empathy, tech-savviness and attention to detail—and illustrates how the role might evolve from simply managing Bright Spot Friday posts a couple hours a week to a full-time role overseeing the client journey and tracking and increasing LEG.Links:https://www.sendoutcards.com/apphttp://affiliateguard.info/https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSXhttps://www.uplaunch.comContact: eden@twobrainbusiness.comTimeline: 3:55 – What is a client success manager (CSM)? 6:57 – What does a CSM do? 8:14 – Characteristics of a great CSM.11:34 – The evolution of the CSM role. 16:00 – Why do you need a CSM? Why not just do it yourself? 23:17 – The tools you’ll need to empower your CSM.30:01 – Steps you can take today to increase client length of engagement.

Long had to grow up really fast after his father was ripped away from him, his mother and 2 younger brothers in the middle of the night by the communist Vietnamese and thrown into political jail.   Long was only 8 years old and instantly had to become the man of the house. He eventually managed to escape via boat at the age of 12 and after floating at sea for days ended up in a Malaysian refugee camp before getting sponsored and making it to America where he resides and thrives today, this is the incredible story of everything in between.   Long also gives us a glimpse of how he landed into the real estate industry and started his career. What steps he took in order to land where his business is right now. And how he plans to grow it in the future. He also gives out his outlook in having a mentor, his belief system, and what he thinks of mistakes and taking chances in growing personally and professionally.  If you are looking for a story that will inspire you and help you believe in a positive mindset, this is the episode for you.   Join me and Long as we talk about surviving, staying positive, and building a business to inspire others to grow and thrive- not just survive.   Mentions:  Long’s Father - https://en.wikipedia.org/wiki/%C4%90o%C3%A0n_Vi%E1%BA%BFt_Ho%E1%BA%A1t  Realty Group - Long’s Real Estate Business - https://realtygroupmn.com/ Mike Bernier - https://realtygroupmn.com/coon-rapids-team/michael-bernier-licensed-real-estate-agent Club Wealth  - https://clubwealth.com/ Michael Hellickson  - https://clubwealth.com/michael-hellickson/ Sam Khorramian -  https://bigblockrealty.com/sam/ Howard Tager - https://www.ylopo.com/about-us  University of Minnesota -  https://twin-cities.umn.edu/   Tech Partners:   Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up) Call Action - https://callaction.co/   Show Sponsors:   Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/  

Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads. But don’t worry — in this episode of SmartBug on Tap I’m sharing my guide to addressing each of those elements to create a great lead nurture campaign.  These are the eight steps you need to follow to create that great campaign — and how to get each of those steps just right. 

Two-Brain Marketing Episode 15: Dr. Ashley MakToday we are joined once again by Dr. Ashley Mak, physical therapist and owner of Hudson River Fitness in Hoboken, New Jersey.Through a detailed marketing and email nurture campaign, Ashley signed 50 paying clients in just the single month between when he signed the lease in December 2016 to when he opened the doors in January 2017. Since then, he's continued to streamline and develop his sales and marketing tactics, spending roughly $1,300 a month on ads and generating $7,500 in front-end sales. In this episode, Ashley shares every step of his sales process from his text and email nurture campaigns to the scripts he gives his sales team. You'll also learn how he uses role-playing to hone No-Sweat Intro consultations for the best sales outcome. Join us to learn strategies to improve your sales process and turn more leads into clients.Links: https://www.hudsonriverfitness.net/https://incitetax.com/Contact: ashley.mak@twobrainbusiness.comTimeline: 2:05 – Intro to Ashley Mak.8:15 – How Hudson River Fitness got 50 contracted clients before opening the doors.14:24 – Differentiating Hudson River Fitness from other local gyms and developing a founders deal nurture sequence.19:27 – Hudson River Fitness’ ad sequence and nine-touch point system. 21:11 – Letting go, learning to delegate the sales process and writing scripts.26:37 – Being a filter in the “noisy world of health and fitness.” 28:50 – Training your sales staff.29:36 – Using the No-Sweat Intro as an information-mining opportunity: the Discovery Phase.30:52 – Making an emotional connection. 33:01 – Identifying objections ahead of time. 37:21 – Training your sales staff through role play. 43:13 – The key to success: Ask for help.

Josh Martin is a visionary who coaches fitness.You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here.Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summitin two weeks. At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness.Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development. Way back in the day that you know, there was this idea that if you are just a excellent coach, you know, you, you'd be the best coach ever and everything is going to work out all right with your business. And so it was like this idea that excellence in coaching was tied to excellence in business and we know that's not true. Being excellent in coaching is in no way related whatsoever to being excellent in business.And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that's not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we're selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we're delivering a product that is just not worthwhile. And so that's really where the impetus for this having a structure surrounding this came from.I really see that there is a tremendous gap for developing your coaches in a is in a simple streamlined way. I think that there is a tendency to try and over complicate things and make it seem way more challenging and robust than it probably should be. Josh's Six Degrees of Coaching, in a nutshell:First Degree Coach: The one on one coach that is following a template or a script. This coach is basically leading new members through an OnRamp program, or getting them ready to train with you.Second Degree Coach: "Instead of just coaching people one on one, now we're going to resource them with how to deal with a group. So we're teaching a group from a template or a script with structure."Third Degree Coach: "Now we're actually going to go back to one on one, but we're going to introduce elements of program design." This coach is a well-taught personal trainer who can lead a group by following a class plan, too.Fourth Degree Coach: "As you graduate up to the next level, we're just layering on a little bit more complexity so there's a little bit more responsibility on behalf of the coach. So we're still going to allow them to oversee elements of program design. But now we're going to take this over an entire group population." This coach learns to program for groups, based on historical results and data.Fifth Degree Coach: "What we would term the head coach or the director of training for an entire facility. They're assessing and evaluating the coaching staff. They are responsible for delivering continuing education in a very structured way. They would also be responsible for onboarding new coaches. They gather and assess this data so that we can use it to drive current and future programs. They're looking at innovation and adapting that to their gym."Sixth Degree Coach: "A r

Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs. The Top Entrepreneur Mistakes: Displaying Prices without ContextForecasting your budgets onto your ClientsAttacking other businesses instead of building their ownAttempting to do too many things at onceNot focusing on communication enoughSending the wrong messages to your clients Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Links:https://twobrainbusiness.com/ Timeline:2:18 – Introduction to Sabotaging Your Business3:01 – Raising your leadership standards to the right level5:02 – Why you shouldn’t display your prices7:39 – Forecasting your budgets onto your clients10:10 – Attacking other businesses instead of building your own13:22 – Attempting to do too many things at once16:33 – You need to have more conversations19:03 – The hierarchy of communication19:44 – Sending the wrong messages to your clients24:50 – Should you list your services on your website?30:11 – The importance of learning from your own mistakes

Two Brain Marketing Episode 7: Coty BradburnThinking of buying or selling your gym? Click here to get our FREE GUIDE:https://twobrainbusiness.com/free-tools/Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC.Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few months.Here's his intake process, his lead nurture process, his ad spend metrics and Front End Revenue return (it's 6x!) Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!Contact:https://www.crossfitmountainisland.com/https://www.instagram.com/cotybradburn/https://www.facebook.com/coty.bradburn Timeline:2:38 – Introduction to Coty Bradburn5:33 – Going from 6 Member to 50 in two Months. 8:09 – Advice for people thinking about buying a gym11:45 – Initial outreach and gaining customers for a new business13:00 – What made Coty decide to join the Two Brain Family?16:06 – In Coty’s words, what does he sell at his gym?18:33 – The sales process at CrossFit Mountain Island21:02 – How did CrossFit Mountain Island’s metrics change after the Two Brain Incubator23:52 – The keys to growing a successful CrossFit gym.

Two Brain Marketing Episode 6: Oskar Johed Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his job as a banker and open his own CrossFit Gym. Today Oksar splits his time between his gym and traveling the work as a member of the CrossFit HQ Seminar Staff. Today we dive into a range of topics including how Oskar spent around $15,000 last year which generated over $200,000 dollars in front end sales! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Contact Oskar:http://www.crossfitmedis.se/https://www.facebook.com/people/Oskar-Johed/100005979647357https://www.linkedin.com/in/oskar-johed-5768892/?originalSubdomain=seoskar@twobrainbusiness.com Timeline:1:32 – Introduction to Oskar Johed 4:21 – Changes in Oskar’s Gym before and after Two Brain Mentorship8:44 – What originally prompted Oskar to sign up for mentorship12:13 – The immediate changes as a result of the Two Brain Mentorship Program14:22 – Holding a commitment with your Client and Staff18:22 – How to retain Quality Control with your coaches20:21 – Spending $15,000 on ads in one year!23:49 – How to ensure successful conversion of leads27:52 – The Key to Success for Oskar’s Gym

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, ThiefOn this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! The Four Phases of Entrepreneurship: Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off. Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others. Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project. Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio. Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here! Links:https://twobrainbusiness.com/https://www.facebook.com/founderfarmertinkerthief/https://twitter.com/twobraincoach Timeline:1:35 – Introduction to Founder, Farmer, Tinker Thief3:16 – How to determine which phase of entrepreneurship you are in?10:05 – How many people are truly in the Thief phase of entrepreneurship?11:06 – Robin Hood and the relation to the Thief Phase12:56 – Is it okay to stay in the Farmer Phase?20:12 – Growing your gym while away from your gym22:56 – How to determine the next step for your business or gym23:48 – Taking the Two Brain Business Entrepreneurship Test27:02 – The Archie Brown Story, Moving to Farmer Phase29:54 – Falling backward to previous phases

Over the last few episodes of the podcast, I have begun to sprinkle in more of the business side, especially when it comes to the five core functions of a business that everyone should know and follow. In case you forgot they are the following: Lead Generation, Lead Nurture, Sales, Delivery of Product/Service and Retention. On today’s episode, I dive in more deeply about the importance of being in complete control of each one of these functions and the need to quit trying to “hack” or “outsource” this to someone or company outside of your own business. You must first master each component, once you do that then you can either create a process to help it run smoother or train another person in the roll and you can move onto bigger and more important things. Many doctors, including myself over the years have fallen victim to other companies or agencies out there that will sell lie about how they can take over those roles so we can just focus on being a doctor. Anytime I outsourced and didn’t learn it myself it NEVER worked out. So learn from my mistakes and take control back of your business. As always if you like what you hear or see then click the link in the bio or head over to www.facebook.com/groups/softtissuerevolution/ request to be part of our private Facebook group for even more awesome content and be part of the #SoftTissueRevolution #EndPainPillsMovement #ThePeakMethod

Two-Brain Radio Episode 163: Two-Brain Media With Mike WarkentinOn this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!Links:https://twobrainmedia.com/https://www.crossfit204.com/https://www.youtube.com/watch?v=owZdkAL2a6cTimeline:4:06 – Introduction to Two-Brain Media and Mike Warkentin7:49 – Mike’s experience working at the CrossFit Journal11:15 – Opening a gym while still working for the CrossFit Journal18:20 – The launch of Two-Brain Media27:18 – The ways that Two-Brain Media will be helping gym owners in the future32:20 – The different types of content and avenues that Two-Brain Media can offer36:11 – Creating relatable content for your target audience40:06 – Contacting Mike to book a consultation call

Episode 158: Strategic Advantages with Josh MartinHow do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages. Josh Martin is not only a Two Brain mentor but also owns his own CrossFit gym in Lithia Florida, CrossFit for Glory. Josh has always been big into fitness growing up playing baseball, basketball, and even speed skating! At the University of Florida he got his degree in Applied Physiology and Kinesiology before stumbling upon CrossFit and opening up his own gym. Josh enjoys helping other people reach their health and fitness potential and CrossFit has provided the perfect platform to do so. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!2019 Two Brain Summit in Chicago! Register here!Links:https://twobrainbusiness.com/mentor-item/josh-martin/https://crossfitforglory.com/ Contact Josh:josh@twobrainbusiness.comhttps://www.facebook.com/crossfitforglory/https://twitter.com/crossfit4gloryhttps://www.instagram.com/crossfitforglory/ Timeline:3:00 – Introduction to Strategic Advantages. 4:46 – What are the top 3 strategic advantages for CrossFit Gyms10:25 – Making an impact in your community by giving back as an advantage13:17 – How to use programming as a strategic advantage17:27 – I have the best coaches! The strategic advantage of coaching.20:10 – The best ways to market strategic advantages to new clients

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson If you were building the perfect software tool for gyms from SCRATCH, where would you start? I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior. The second most important work we do is the work that helps our coaches. That doesn't mean easier payment processing; that means a way to see clients' goals and progress, reminders to contact them, and a way to share their authority-building content. Finally, you need software that will help you increase sales. Payment software solved that problem in 2006, but hasn't really improved much since. And that software doesn't increase sales; it just automates the sales you've already made. Nurturing future clients means talking to people who are paying attention...but not yet paying you money. While I wish every gym owner would write 500 words every day, or send a caring video to every person who said, "Talk to me more!" on their site...the reality is that it's not going to happen. You just don't have time.Now, your website doesn't do any of this stuff. Does your booking/billing/scorekeeping software? I doubt it.Really, scorekeeping is one of the least important things you do in your gym. This other stuff is mandatory. And that's what a CRM does.Enter UpLaunch: a CRM for the gym industry. Jake Johnson and Matt Verlaque were actually two of my first guests on this podcast back in 2016. The idea was so solid, and their offer to "Help First" was so great that we "helped fast": we gave away some free emails for people to automate. Then they spent over two years refining the product. Now it's finally ready. Join us today as we discuss how this tool can be used in your gym and how to get started with an exclusive offer for the Two Brain Family. UpLaunch was launched by Matt and Jake who are both former firefighters are also CrossFit gym owners. The company was originally born within the walls of CrossFit Gettysburg, PA. As Matt and Jake began to grow their fitness business they soon realized that there was no software platform available that made it easy to deploy advanced marketing automation strategies and tactics without setting up third party tools. Ever tool that already existed was either expensive or extremely complicated and that was just not good enough. Originally a mix up of third party tools, today UpLaunch provides a customer software solution for box owners that is unparalleled. Listen in on today’s episode to learn more about how powerful this platform is and the extensive capabilities it offers gym owners worldwide. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here! Links:https://www.uplaunch.com/twobrainhttp://joeycoleman.com/book/matt@uplaunch.comjake@uplaunch.com Timeline:1:30 – What is UpLaunch?3:00 – How UpLaunch was started by two former firemen?7:05 – The early beginnings of UpLaunch and how it became to be13:02 – Developing today’s version of software and going back to school18:58 – Leaving the firefighting profession an

The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year's resolutions related to optimizing lead nurturing efforts.