Podcast appearances and mentions of paul gough

Paul Gough, of the business times, calls in to give more detail on the new terminal set to open in the fall at Pittsburgh International Airport.

Pittsburgh Business Times reporter Paul Gough, calls in to talk about the newest development in the Steelers going to Ireland.

Paul Gough, Business times reporter calls in to talk about Governor Shapiro's reaction to Nippon being blocked and more development on this story.

Pittsburgh Business Times reporter Paul Gough calls in to report on the latest with the Nippon deal and on another local closing in our region.

A Big Renaissance With Paul Gough full 564 Tue, 03 Dec 2024 16:36:00 +0000 l3O86403xSLtZbG0WyIGS4kfrTXAZuWk news,a-newscasts,top picks The Big K Morning Show news,a-newscasts,top picks A Big Renaissance With Paul Gough The Big K Morning Show 2024 © 2021 Audacy, Inc. News News News News news News News News News News False https://player.amperwavepodcasting.com?feed-link=https%3A%2

Paul Gough from the Pittsburgh Business Times joins Larry and Paul to discuss the new Pittsburgh International terminal, as well as some other developments in regional energy.

Business Times reporter, Paul Gough calls in to give an update on Spirit Airlines.

Pittsburgh Business Times reporter Paul Gough calls in to talk about the ranking of Pittsburgh International, according to J.D. power.

In this episode, we're joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to manage your fitness business. Ben and Paul delve into how to move up in your fitness business and become to the boss rather than the coach. We discuss key components of business such as pricing, selling and understanding the data. Key Highlights: -The biggest mistake business owners are making -Why you should always be increasing your prices and selling your services -The two most important things about business -What's the best way for gym owners to make more money? To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Paul https://www.instagram.com/thepaulgough/

Best selling Australian author of “rural noir”, Garry Disher hopes to be seen as novelist first and crime writer second. American Academic Saar Shahar discusses what sets literary journalism apart from the pack. Paul Gough shares the books that first made him fall for sci-fi .  Three great minds in this week's episode, determined to rise above the throng and give us something worth reading. Guests: Garry Disher, author of “Days End”, the fourth book in his fabulous Hirsch series. Saar Shahar, author of “Among the Anti-vaxxers” recently published in the “North American Review” and American academic with the University of Southern California. Paul Gough, ABC radio producer, sci-fi devotee and music aficionado www.pimpod.com Other books that get a mention: Saar mentions Tom Wolfe's “The Electric Kool-Aid Acid Test”, “The Right Stuff” and “Bonfire of the Vanities”. Also, “One flew Over the Cuckoo's Nest” by Ken Kesey. And, literary journalists Joan Didion and Hunter S Thompson. (“The American Review” was the first literary magazine to be published in the USA, in Boston in 1815.) https://northamericanreview.org https://www.instagram.com/sarshahar Paul mentions “Ringworld” by Larry Niven, “Turtle Diary” & “Riddley Walker' by Russel Hoban and “To Sleep in a Sea of Stars” by Christopher Paolini. INSTA https://www.instagram.com/textpublishing https://www.instagram.com/1234_pimpod        See omnystudio.com/listener for privacy information.

Best selling Australian author of “rural noir”, Garry Disher hopes to be seen as novelist first and crime writer second. American Academic Saar Shahar discusses what sets literary journalism apart from the pack. Paul Gough shares the books that first made him fall for sci-fi .  Three great minds in this week's episode, determined to rise above the throng and give us something worth reading. Guests: Garry Disher, author of “Days End”, the fourth book in his fabulous Hirsch series. Saar Shahar, author of “Among the Anti-vaxxers” recently published in the “North American Review” and American academic with the University of Southern California. Paul Gough, ABC radio producer, sci-fi devotee and music aficionado www.pimpod.com Other books that get a mention: Saar mentions Tom Wolfe's “The Electric Kool-Aid Acid Test”, “The Right Stuff” and “Bonfire of the Vanities”. Also, “One flew Over the Cuckoo's Nest” by Ken Kesey. And, literary journalists Joan Didion and Hunter S Thompson. (“The American Review” was the first literary magazine to be published in the USA, in Boston in 1815.) https://northamericanreview.org https://www.instagram.com/sarshahar Paul mentions “Ringworld” by Larry Niven, “Turtle Diary” & “Riddley Walker' by Russel Hoban and “To Sleep in a Sea of Stars” by Christopher Paolini. INSTA https://www.instagram.com/textpublishing https://www.instagram.com/1234_pimpod        See omnystudio.com/listener for privacy information.

You know that what you do behind the scenes directly relates to your success and your failure. There's usually one, or several people there to give credit to for your success.... how they've encouraged and challenged you... ...if you aren't thinking of at least one person right now... there in lies the roadblock to your success. Listen to this episode to discover the necessary characteristic you need to consistently and successfully achieve your goals. ------ Subscribe to Paul's Podcast: https://www.paulgough.com/podcast Check out Paul's Best Selling Books for Physical Therapists: https://www.paulgough.com/books PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

For the past three decades Paul Gough, better known as Goffy has been one of the North East's most recognised and acclaimed Broadcasters. Working on Stations from Century, Metro, TFM and BBC Radio Tees.This time on Radio Greats, Goffy sits down with Luke to reflect on the 30 Years of the Wireless, from listening to Radio Tees as a child, to working with the legend John Myers and being part of the launch team for Century 100-102. How Myers became a huge influence on him, working alongside Alan Robson on Metro and presenting shows for TFM. How a Moment in his life led him to develop a feature that would eventually become the foundations for BBC's Make a Difference and presenting shows on BBC Radio Tees.Thanks to Paul Gough, Stevie Gee and Aircheck Downloads for use of content. Thank you to Stuart White for organising and arranging the interview.

Part 2 of This episode of Badass Clinicians is a repost from when Natty was a guest on The Paul Gough Podcast and Audio Experience.Here's the description from the original podcast: "In this episode, I'll be pressing PT Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey on how he is building a 7Figure PT clinic that doesn't rely upon him seeing all of the patients. If you are just hearing about the CEO series, search back on "The Paul Gough Podcast and Audio Experience" for past episodes with other amazing CEO PTs I have interviewed."

Part one of this episode of Badass Clinicians is a repost from when Natty was a guest on The Paul Gough Podcast and Audio Experience.Here's the description from the original podcast: "In this episode, I'll be pressing PT Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey on how he is building a 7Figure PT clinic that doesn't rely upon him seeing all of the patients. If you are just hearing about the CEO series, search back on "The Paul Gough Podcast and Audio Experience" for past episodes with other amazing CEO PTs I have interviewed."

This month we have declared it to be National Business Month for Healthcare Professionals! During this month, I will be interviewing Healthcare Professionals! We decided to create and celebrate a month JUST for Healthcare Professionals in Business! Today I sit down with one of my great friends, Paul Gough. Follow Paul!Instagram: https://www.instagram.com/ThePaulGough/Fb: Paul Gough's - Business School For Physical Therapists Website: Paul Gough Media - Physical Therapy Marketing - Paul Gough YouTube: The Paul Gough Twitter: ThePaulGough Let's Connect... Website: https://gregtoddtv.com/ Free Mentorship: https://www.facebook.com/groups/mentorwithgreg/http://bit.ly/mentorwithgreg Instagram: https://www.instagram.com/gregtoddpthttp://bit.ly/gregtoddinstagram Youtube: https://youtu.be/pZB0xEciJ-U

In today's podcast, I bring you 6 more clinic owners from around the United States and UK at our most recent Mastermind Event in Clearwater Beach, FL. There is so much that you can take away from these stories as the clinic owners recount their journey from rags to riches and all the bumps along the way If you've thought about joining this group of Mastermind Members, this panel includes 6 of our active members (and their partners/spouses) who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment. If you're interested in joining Paul's Mastermind Program, click here for more information and to get started with increasing your PT clinic's profits. Turn me up nice and loud and enjoy this glimpse into what one of my favorite sessions from the Mastermind Events look like. Enjoy

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 4 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment. If you're interested in joining Paul's Mastermind Program, check out https://www.ptprofitacademy.com/mastermind for more information and to get started with increasing your PT clinic's profits. --- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Winter Gardens don't have to be cold and colourless like the weather.

Winter Gardens don't have to be cold and colourless like the weather.

In this one I answer the question of what you should do first - is it Marketing or is it Automation. As well as that, the episode contains a quick reminder of the only way to successfully market your PT practice, as well as simple way to force yourself (...and help your kids) to think BIGGER. --- Get more from Paul Gough here: www.paulgough.com/infusionsoft www.paulgough.com/guest www.paulgoughbooks.com

Guess who's back? Paul is back... Tell a friend... 20,000 million other PT podcasters emerge but no matter how many fish in the sea it's felt so empty without PG. No body wants to listen to other podcasts no more; they want Paul Gough. Well, if you want Paul, this is what I'll give you. A little big of marketing mixed with finance, hiring, leadership and sales. Some PT business advice that will jump-start your practice faster than a patient on the phone to their insurance querying the bill after surgery. It's been over a year since a Live Podcast... You waited this long, now stop debating who's podcast you've been waiting for 'cause I'm back, I got my headphones and microphone on 'cause I know that you got a job to do in building your PT practice. All I can say is that the PT podcast world feels so empty without me, so come on, turn me back on and listen to me loud in your car or on the treadmill in that gym. And get ready, 'cause this is about to get heavy... I've learned some great lessons over the last year and I'm going to share them all with you... I've hired more staff, started new businesses and I got some inspiring stories AND people to introduce you to and we're going to be doing it LIVE every week in 2022. Go ahead, Everybody, just follow me and hit PLAY and SUBSCRIBE to the ULTIMATE (possibly?) - PT Practice Podcast of all time. You've got a practice to run and I can help you do it better than anyone else. Lets both get wealthy together (now there's a concept that works). I'm back (and available ON DEMAND on all the usual places you can get your Podcasts) starting with a big-bang and answering the biggest question of all right now: "Where can you find good staff who will stay with you despite the labor shortage crisis?" The answer? Find out in just over 50 mins on brand new "Paul Gough Podcast and Audio Experience" - EP468. P.S Tell your friends... ...that I'm back. That is a job FOR YOU

Do you have trouble attracting quality leads to your private practice? It can be frustrating to see leads coming in and having them going nowhere, and being unable to convert them. With the help of Paul Gough's Team, you, like our client Stefani, will see a huge improvement in the quality of your leads, AND a greater QUANTITY of them as well! Listen to this podcast to learn more about Stefani's story, and consider how Paul's team of expert marketers could help make your business an even bigger success! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you struggle with time management as a physical therapy business owner? A lot of clinic owners don't have the time to treat patients, market themselves, try to figure out how to use Google or Facebook, manage or grow their business; it's too much for one person to handle. That's why Jason decided to hire Paul Gough and his team of marketing experts to take care of all of that for him. This way, Jason can focus more on growing his business, while all the marketing and hard stuff is done for him. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 5 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment. If you're interested in joining Paul's Mastermind Program, click this link for more information and to get started with increasing your PT clinic's profits: https://bit.ly/33sc3NW ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

For this week's episode, the twelfth of Season 3, we will be talking to an incredibly successful entrepreneur who has worked with Dan for years, Paul Gough.Some of the points covered include: why the numbers on the sheet won't fundamentally change who you are; how walking up and down the plane aisle can motivate you to excel; why no single book can cover the importance of an entire genre.____________________________________________________________________________Paul Gough can be found here:https://www.paulgough.com/Dan Bradbury can be found here:Get your FREE 8 Module Finance Masterclasshttps://danbradbury.com/finance/WEBSITE: http://danbradbury.com/QUIZ: What's your BPM Business Score?This quiz is going to reveal the strengths and weaknesses of your business. All you have to do is take 5-10 minutes to answer simple "yes or no" questions and you will be scored in 10 different areas of your business. Once you have your score, you will be sent a 24-page report that is customised specifically for you.LATEST BOOKS:Turnover is Vanity, Profit is Sanity: 9/12 Steps to Improving Your Profits & CashflowBreeding Gazelles: Fast Growth Strategies For Your Business 

Paul is Physical Therapist who quit his high - profile job as a PT for a professional soccer club and took a leap of faith to start his own clinics, “Paul Gough Physio Rooms”. Paul grew his business from a small bedroom in his home to a multi-clinic, multi-therapist, private pay practice that serves more than 2000 patients per month. Most impressively, Paul grew his cash only clinics in the UK, with a healthcare system that provides COMPLETELY FREE Physical Therapy services to citizens! Paul now helps more business owners build their own clinics around the world. In addition to running clinics, he also runs PTProfitAcademy.com, The “Paul Gough Physio Rooms” Youtube Show, Paul Gough Audio Experience to offer more business education and information. Find more information about Paul: TwitterFacebookInstagram Find out more about Paul's courses and groups at: paulgough.comFind Paul's books at: paulgoughbooks.comThe Paul Gough Audio Experience podcast: Paul Gough Audio Experience Video episodes of The Clinical Leadership Podcast are also uploaded on Youtube. Subscribe today! As always, find out more information about Midwest Rehabilitation courses at http://www.mwri.co

Unpacking the political street artist who has critics, collectors and the public all guessing who is responsible for the often-provocative stencil art found spray painted on streetscapes across the world.

Unpacking the political street artist who has critics, collectors and the public all guessing who is responsible for the often-provocative stencil art found spray painted on streetscapes across the world.

In this episode, I will be talking with Paul Gough. Paul and I have worked together for the last 3 or 4 years and in that time his businesses accelerated significantly. Listen closely and find out how Paul managed to remove himself from the business, made it work without him. We will also talk about all things marketing, strategy, business growth, and finance. Visit Paul Gough Here____________________________________________________________________________Dan Bradbury can be found here:WEBSITE: http://danbradbury.com/QUIZ: What's your BPM Business Score? This quiz is going to reveal the strengths and weaknesses of your business. All you have to do is take 5-10 minutes to answer simple "yes or no" questions and you will be scored in 10 different areas of your business. Once you have your score, you will be sent a 24-page report that is customised specifically for you.LATEST BOOKS:Turnover is Vanity, Profit is Sanity: 9/12 Steps to Improving Your Profits & Cashflow Breeding Gazelles: Fast Growth Strategies For Your Business 

In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it's okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial. The end of this podcast contains a great “take-away” session with the staff and business owners where I elaborate on what they have learned, helping them (and you) gain clarity on the content we covered during this session. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020. This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure. If you like this podcast and wonder how you can improve your clinics marketing structure, my “New Patient Accelerator Method” is for you. In this best selling book I explain how you can flood your clinic with new patients even without doctors referrals, and how to add $100k in cash pay revenue within the next 12 months plus much more with Paul's direct marketing system. To order your copy of the “New Patient Accelerator Method” and claim your FREE marketing toolkit, head to paulgoughbooks.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today's episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around: Why your patients doubt their decisions about their treatment The importance of learning And the importance of optimism, followed up by how having that mindset and seizing opportunity has benefited me up to this point in my business journey, and how you can do the same. If you are enjoying this podcast and wonder “I wonder what else Paul can help me with?” make sure you follow me on both Youtube and Instagram. We release daily videos that help you stop drop-offs with patients, marketing headaches, and tips to help convert patients within your sales process. Just search for “The Paul Gough” on either platform and make sure you subscribe so you don't miss out on our content to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today's episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel the way they do in the clinic If you like this podcast and want learn more from me, head over to my YouTube page where he puts a video out daily to help solve the headaches in your business. Just search for “The Paul Gough” to get access to all the videos. And while you're there, make sure you subscribe so you don't miss out on any of this top notch content. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you. If you don't have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it's almost impossible to have a truly successful business. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Paul Gough shares how to get laser-focused on results, how to find and target the right customer, and how to convert prospective leads into long-term patients. Paul is a dominant force in the world of PT marketing. With four hugely successful practices in the UK, and a dedicated student following the US, Paul knows a thing or to about getting sh*t done. I caught up with Paul at SSPT live where he was presenting and marketing his amazing books.-----Grab Paul's newest book To Sell is Healthy.  Learn more about Paul at www.paulgough.com.-----Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Last week we announced Paul Gough's brand new CEO Series (if you haven't listened yet, head over to paulgough.com/podcast to catch up...) Paul's back in England right now, so what we've decided to do is dig into the content vault and bring you some NEVER heard before footage... This one is from an early Conversion Mastermind filmed back in 2016, at one of our founding members clinics, Dean Volk, of Volk PT in Charlotte. Listen in as Paul sits down to teach some of the World's best PT's including Dean Volk, Jerry Durham, Aaron LeBauer and Christine Walker on the psychology behind why patients aren't very good at making decisions... and why in the absence of a referral from a Doctor they are incredibly indecisive and skeptical. If you want to help more people make a great decision about their health - you need to factor in that almost everyone you will come into contact with will struggle to make a decision to say yes. Leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG and be sure to subscribe for more daily content like this... ------ Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method” : www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

On this episode of the Paul Gough audio experience Paul walks around Nashville while recapping the Nashville mastermind event last week. He touches on key points that were brought up over the weekend, and how to further grow your business as a leader. ------ If you have any questions for the podcast, tweet Paul @ThePaulGough or using the hashtag #askPG ------ Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method” : www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

Paul Gough, a published author, physical therapist, and multi-PT clinic owner from the UK.  He comes onto the HET podcast to talk about marketing messages, embracing the "media company first" trend, authority marketing, and what it means to be a published author.   Resources Mentioned: Paul's mentor, Dan Kennedy's, business books Paul Gough's monthly publication: Cash is King Paul's published books: New Patient Accelerator Method The Physical Therapy Hiring Solution The Healthy Habit: Learn Secrets to Keep Active, Maintain Independence and Live Free from Painkillers Predictably Irrational by Dan Ariely   Biography: Paul Gough is a published author, former professional soccer PT, weekly newspaper columnist, multi PT clinic owner (4) from the UK and a leading provider of sales and marketing information to small and independent PTs in the USA. In response to declining referrals from doctors in his own business, Paul spent more than $55,000 (in one year) of his own money studying the best sales and marketing systems of the most successful businesses in the USA. First of all Paul made these strategies for attracting new patients work in his own clinics (www.paulgoughphysio.com) - and now they are being used by pt clinics to get more referrals from Direct Access and more referrals from past patients - as his online training courses continue to be sold all across America. He works personally with PTs in many different towns and counties, each with different laws of Direct Access – ranging from an independent multi-practice owner in Orange County (California), all the way over to a small town pt clinic facing fierce competition from chiropractors in Rochester Hills (Michigan). Paul has a young son named “Harry”, loves to travel and learn (at the same time!) and he now splits his time between running his (4) clinics in the UK – and working personally with PTs in his business success programs in the USA. When in the U.S, he and his family are based in La Jolla, San Diego. Contact information: Twitter: @thepaulgough Instagram: @thepaulgough Facebook: @thepaulgough Podcast: The Physical Therapy Business School Podcast Paul's website: www.Paulgough.com You can buy Paul's book here: Paulsmarketingbook.com     The PT Hustle Website Schedule an Appointment with Kyle Rice HET LITE Tool Anywhere Healthcare (code: HET) 

Today, we have Paul from the UK, one of the speakers of SSPT Live, he was a professional football player who became a Physical Therapist and author of the 3 best selling books. He has a coaching program called New Patient Accelerator. In this podcast with Paul Gough: 02:02 - What brought Paul to the United States? 03:37 - How can we find Paul's coaching program? 04:15 - The New Patient Accelerator method, what is it about? 07:45 - Paul's tip to those who want to find their alternative career. Check out the course here New Patient Accelerator. Get a 40% discount or $200 off at medbridgeeducation.com/tntherapyoutsource. Use the promo code DRMIKE or ALTERNATIVE. Check out our course here for Mastermind and Mentoring for Therapists.

Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche as the official provider for the San Jose Earthquakes pro soccer team. Since opening in 2015, Kevin has scaled to 4 PT's and two full time admins in less than 3 years! During the interview, Kevin describes the methods he found work best for marketing specifically to data-driven athletes (hint: it isn't in newspapers). He provides awesome tips about publicizing your workshops utilizing current patients and social media. He also discusses his expansion into the dance niche, despite having no formal experience in the world of dance! Be sure to check out the resources section below, as Kevin has kindly provided a guide to the three-step video Facebook Ad series he discusses in this episode.   More specifically, we discuss: Investing a lot of capital up front instead of vs. using the bootstrapping method to build a cash practice Strategies Kevin used to reach the high-caliber athlete nice even though many are already patients in hospital systems Why Kevin preferred hiring an administrative aid before a second physical therapist Approaching your current employer to let them know you're opening a cash practice but would like to continue employment Marketing to his high-tech, data-driven clients (hint: it isn't the newspaper!) Steps to utilizing a three video ad series to retarget and nurture potential clients via Facebook Awesome tips for publicizing your clinic's workshops and presentations CompEdge's expansion into the competitive dance niche, despite having no formal dance experience The benefits being the official team therapists for the San Jose Earthquakes, an MLS team How Kevin leveraged his practice to avoid any additional work comp paperwork Resources mentioned in this episode: Jarod's Twins website and GoFundMe campaign to help get them all the (non-covered) care they need. Jarod's Cash-Based Practice Freedom e-Course compedgePT.com Paul Gough's 6 Week Accelerator course Kevin's guide to creating a retargeting FB ad series With Mentions of: Paul Gough Chris Powers   Interested in the cash-based private practice model? >> Click Here to learn how to start your own Cash Practice

You know that saying, "You Can't Beat Free?" What if your competitor charged clients nothing? Could your business survive?  Our guest Paul Gough explains how he was able to market his way to incredible success, even in the toughest conditions.  Welcome to episode 248 of the Entrepreneurship Elevated Podcast!

Brandon & F. Scott chat with Katrina Kneeskern while attending Smart Success PT Live in Clearwater Beach, Florida during Memorial Day weekend 2018. Katrina shares her journey highlighting the ups and downs of her path as a clinician along with her advice to students & clinicians. Katrina's Facebook Page: https://www.facebook.com/DoctorKatrina816/ Katrina's Instagram Page: https://www.instagram.com/doctorkatrina816/  Odom Health & Wellness Website: https://odomhealthandwellness.com/  American Academy of Manipulative Therapy Website: https://spinalmanipulation.org/  Smart Success PT Website: http://gregtoddpt.com/smart-success/  The Cash PT Lunch Hour with Aaron LeBauer: https://itunes.apple.com/us/podcast/cashpt-lunch-hour-podcast-build-successful-physical/id1240257761?mt=2  The Physical Therapy Business School Podcast with Paul Gough: https://itunes.apple.com/us/podcast/the-physical-therapy-business-school-podcast/id1137950319?mt=2  The Hunt for Greatness with Greg Todd: https://itunes.apple.com/us/podcast/the-hunt-for-greatness-with-greg-todd/id1128927217?mt=2  "How to Win Friends and Influence People" by Dale Carnegie https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_3?ie=UTF8&qid=1542121272&sr=8-3&keywords=how+to+win+friends+and+influence+people+by+dale+carnegie  "The 7 Habits of Highly Effective People" by Stephen Covey:  https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/1451639619/ref=sr_1_3?ie=UTF8&qid=1542121297&sr=8-3&keywords=7+habits+of+highly+effective+people  The PT Hustle Website: https://www.thepthustle.com/  Schedule an Appointment with Kyle Rice: www.passtheptboards.com    HET LITE Tool: www.pteducator.com/het      Anywhere Healthcare: https://anywhere.healthcare/ (code: HET)     Biography: Katrina Kneeskern, DPT, Cert. DN,FAAOMPT FIT, Cert SMT and Dip Osteopractic DIRECTOR OF PHYSICAL THERAPY -- DOCTOR OF PHYSICAL THERAPY/CERTIFIED DRY NEEDLING/FELLOWSHIP IN ORTHOPEDIC MANUAL PHYSICAL THERAPY FIT Katrina Kneeskern grew up in Minneapolis, Minnesota. She originally pursued her BFA at Marymount Manhattan College, New York, but after sustaining injury requiring hospitalization and being witness to 9/11, Katrina decided to move back to Minnesota and devote her life to serving, helping and healing other people. Katrina completed her BS in Psychology and her Doctorate in Physical Therapy at St. Catherine University in 2008. She spent her first 7 years as a physical therapist in Tucson, Arizona. Katrina moved back to the Twin Cities in 2015 to be closer to her family. Katrina's primary expertise is in orthopedic outpatient settings. Her skills include a focus on manual therapy as she uses cupping, dry needling, osteopathic joint mobilizations and myofascial release to gain necessary mobility before stabilizing with postural re-education, Pilates, and yoga based exercises to increase stability. She loves to finalize a treatment plan into the strength phase with functional lifting and loading the tissue to allow the endurance of those muscles to sustain injury free optimal wellness. Her goals are to increase body awareness and incorporate preventative care to help maintain healing for patients. Katrina is well versed in treating and diagnoses ranging across the spectrum of acute, post-op, neuro, overuse injuries and other orthopedic conditions. Katrina is committed to spreading the knowledge of wellness tools as well as delivering treatments and education for the overall health and well-being of patients. Katrina is a certified Kundalini Yoga instructor and is in the process of acquiring her FAAOMPT and desires to finish completing her Pilates certification to supplement all of her dance medicine education. Katrina continues to enjoy dancing in her free time as well as running, cycling, hiking and yoga. She enjoys spending time at the lakes with her nieces, friends and family.

In this one I'm talking to the UK and European clinic owners in my Mastermind program about why I believe the schedules at the Paul Gough Physio Rooms are as full as we have ever known at this time of the year… It might surprise you to hear that the reason is because of something that we did back in the SUMMER of LAST YEAR – 6 months ago. If the EFFECT is a packed schedule in January, the CAUSE has to be somewhere in the past. Likewise, if you're having a crappy January, it's not because of January, it is likely to be what you DID NOT do in September or October of last year. My business teachings take business owners way past just doing more - and more towards thinking more and making better decisions, that is where ALL business owners should be living. Enjoy the episode – and if you think you would benefit from being part of a Mastermind Group like this – either in the USA or in the UK with Paul – the best place to start is with Paul's Strategic Planning Workshop that happens in sunny Orlando every quarter. Reach paul@paulgough.com to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

FacebookTwitterLinkedIn Podcast Annual Planning 2019: Session 1 Live With Paul Gough Physio Rooms Staff Join me live at the start of my Annual Meeting with my Physio Rooms team as we look ahead to 2019. In the first session of the three-day meeting, we always discuss what worked well in the last 12 months and this gives my team the chance to tell me what they think we did well… We openly discuss things like why our patients are happier to come back and spend more money with us these days… how we get more completed plans of care… what I call the "second-order consequence" of making decisions… not taking crap off of third-party referrers… and why getting comfortable with uncomfortable sales conversations in the beginning, makes things easier for everyone (patients included), later. Enjoy listening to the discussion with my amazing team at the Paul Gough Physio Rooms and listen carefully to their responses just as much as mine… If you'd like to find out how you can get the opportunity to work with Paul to make a strategic plan for your business to hit the next level of growth and profit for your clinic at his next "Strategic Planning" day - reach out to paul@paulgough.com for more information.

On this episode of the Pre-PT Grind Podcast, Paul Gough speaks about how he choses physical therapy and his experience as a sports physical therapist. He also shares some nuggets to his success as a current multi- business owner and the importance of the power of knowledge rather than the collection of information.   Tune in to hear more of Paul's advice at SSPT live and how to think differently as a pre-pt. Find us at preptgrind.com and enjoy this episode of the Pre-PT Grind Podcast!

Here's the fourth and final instalment of this years annual planning event... In this one I talk with the staff about the things that we are doing really well in the clinic, what our core values are, opportunities to go that extra mile for the patients and the mission of the company is reinforced. Enjoy the show and be sure to join our cash club community of podcast listeners that is getting bigger by the day. Details here: www.ptprofitacademy.com/cash-club

  In this episode I interview DB mastermind member Paul Gough who went from seeing over 100 clients per week in his physiotherapy practice, to entirely removed from operations and 6 figure profits within 2 years. He then used the spare time to create another company that went from scratch to almost $3m in under 3 years! Topics discussed include: What you must seek out to free yourself from working “in” your business How a suspected heart attack transformed his business forever How direct marketing allowed him to almost treble his fees Why going for speed doesn't always attract the best quality clients, and what to do about it The reason ‘bit part players' ruin your company's growth How Paul went from being just like everyone else to one of the pre-eminent marketers in his industry Why 4 days notice was all Paul needed to take his business to the USA and expand his horizons exponentially When “doing less” ultimately produced a stronger, more profitable business not dependent on him Why “being unique” is killing you and keeping you stuck  

Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect. Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been revolutionary for me. My old boss in Pro-Soccer used to tell me that “you need 6 or 7 streams to make a nice water fall” - and the compound effect follows that same principle. I talk about this, the importance of obsessing over the “cause” (and not chasing the effect), and the opportunities and threats to my physio business that I see in 2018. Enjoy the show - and if you haven't already done so, be sure to join my Cash Club Community - we deliver $10,000 worth of Marketing Ideas to your clinics door every 30 days. Subscribe for just $1 here: www.ptprofitacademy.com/cash-club

So here is part two of the mini-series of footage from my clinics Annual planning event at my clinic in Hartlepool - in this one we are talking about the opportunities to sell more products and services, the importance of "following up" and asking the right questions to ensure that only the right (perfect) clients make their way into the clinic via our very generous offer of a "Free Discovery Visit". Enjoy the show and be sure to join our ever growing community of Cash Club Members where we deliver to your door $10,000 worth of new marketing ideas - every 30 days. Details here: www.ptprofitacademy.com/cash-club

This is the first in a mini-series of footage that I am sharing with you from 2018's annual planning event. This is the first morning of the 3-day event and you'll hear me talking to the team about what we did well - and not so well - the year before. Enjoy part one of the 1 meeting and look out for more coming your way soon. And, if you haven't done so already, be sure to check out my new “Cash Club” community that is perfect for podcast listeners to learn more from me. Head to www.ptprofitacademy.com/cash-club

John Mullen, Owner of COR and CEO of Swimming Science, comes on the show to discuss how to teach and train the swimming athlete in a rehabilitation setting. John discusses a breakdown of swimming stroke mechanics, most common injuries and causes seen in swimmers and how PTs should treat them, hos top exercises to use in the clinic for swimmers, most effective teaching/training methods regarding strokes/starts/turns/finishes, open water considerations, how to teach/sell swimming injury prevention in the community, and more. Biography: Dr. John Mullen, DPT, CSCS is a World renowned expert and speaker in sports training and rehabilitation. He is the owner of COR in which Elite level adult fitness, sports performance, and physical therapy are offered, by world renowned experts, designed to help people get the most out of themselves. He is also the CEO of Swimming Science which is a website for those wanting to learn more about swimming, improve their swimming, or make the swim team, but don't know where to start. He received his Doctorate in Physical Therapy at USC in 2011, as well as the Josette Antonelli Division Service Scholarship, Order of the Golden Cane, and the Order of Areté. At USC, he also performed research on swimming biomechanics and lung adaptations in swimming training. Dr. John has worked with multiple professional and Olympic athletes, helping them earn Olympic medals. His dedication to research and individualization spurred him to open COR in 2011. Since 2011, Dr. John has been featured in Gizmodo, Motherboard, Stack Magazine, Swimming World Magazine, Swimmer Magazine, USA Swimming, USA Triathlon, Swimming Science, and many more.  He has worked with the numerous colleges and teams regarding rehab and performance. Before his Doctoral program, Dr. John swam on an athletic scholarship at Purdue University. At Purdue, Dr. John was an Academic Honorable Mention All-American and was awarded the Red Mackey Award and R. O. Papenguh Award. He also won the Purdue Undergraduate business plan and elevator pitch competition, as well as 1st prize with the Indiana Soy Bean Alliance. Dr. John was born in Centerville, Ohio and was a 24-time high school All-American Swimmer. Dr. John is still a swimmer and holds a Masters swimming World and Pacific Swimming Record.   COR Clinic Website: http://www.trainingcor.com/  COR Facebook Page: https://www.facebook.com/corsmash/  COR Twitter Page: https://twitter.com/corsmash/  COR Instagram Page: https://www.instagram.com/corsmash/  COR YouTube Page: https://www.youtube.com/channel/UCE6bBIeKJ8_3GdjmdY3d4wA?view_as=subscriber  Swimming Science Website: http://www.swimmingscience.net/  Swimming Science Facebook  Page: https://www.facebook.com/swimmingscience/  Swimming Science Twitter Page: https://twitter.com/swimmingscience  Swimming Science Podcast: http://www.swimmingscience.net/swimming-science-podcast/     The Physical Therapy Business School Podcast with Paul Gough:https://itunes.apple.com/us/podcast/the-physical-therapy-business-school-podcast/id1137950319?mt=2  The Hunt for Greatness with Greg Todd Podcast:https://itunes.apple.com/us/podcast/the-hunt-for-greatness-with-greg-todd/id1128927217?mt=2  The Healthcare Disruption Podcast: https://itunes.apple.com/us/podcast/healthcare-disruption-podcast/id1261571234?mt=2   

Paul Gough is a Physiotherapist from the UK who travels through the US to show PT’s and Chiros how to go to a cash practice. His systems help him run 4 clinics in the UK without him there, and his 100’s of US clients sing his praises. Find him at: https://www.paulgough.com/  

Paul Gough is a Physiotherapist from the UK who travels through the US to show PT's and Chiros how to go to a cash practice. His systems help him run 4 clinics in the UK without him there, and his 100's of US clients sing his praises. Find him at:

This one is a ‘sneak-peek' of the type of business coaching that I give in my “4% Club”, Mastermind Program… (To join Paul Gough's Mastermind, go here: www.ptprofitacademy.com/mastermind) So many of you are getting in touch to ask what is involved in the Program that I am letting you in on “45” minutes of one of the weekly calls that I do with my amazing group of now 60+ business owners that makes up part of the program… This call was all about getting from where you are now - to where you want to be. I call it “bridging the gap” and it was a perfect call to kick-off 2018. You'll hear me teach the “4% Club” members live on the call how to set goals in a strategic way that makes it much easier to reach their desired outcomes and targets… This call talks about the process for creating a target, identifying the critical drivers that will take you there and the milestones that will help you know whether or not you are on course to hit the target - and, crucially, how to identify how far you actually are from it… When you know what the gap actually is - it is easy to know where to put your energy to start to bridge it. This is a classic example of what I call “strategic thinking” and if you can spend more doing that, than just hustling” or working harder, most of the problems in your business will be easily solved with way less effort and energy… Whether you have a marketing, sales, recruitment, leadership, culture - or finance problem in your business - you will not solve it with the same level of thinking that got you into the problem in the first place. It is for that reason being part of a program like my Mastermind program is proving to be so beneficial to my Members. And if you want to know why I now call my Mastermind Program “The 4% Club” - it is because of the fact that 96% of businesses go bust within 10 years! That means just 4% of the businesses that start, actually last. Meaning, unless you do something different to them and acquire different skills - the odds are stacked drastically against you of being successful long-term! My Mastermind program is dedicated to giving you the skills needed to get-in, stay-in and “cash-in” - in this exclusive club that just 4%” of business owners ever get into! If you are interested in joining Paul Gough's, “The 4% Club” Mastermind Program, it is by Application only and the details of how to do that can be found when you visit www.ptprofitacademy.com/mastermind

In this episode, I reveal how I was able to spot a bad habit that had crept into my business - just by keeping a closer eye on the clinics KPI'S. I noticed a drop in the average visit and the amount each patient was spending and I was able to track it back to the physio's NOT doing a great job in the initial evaluation… In this episode watch and learn as I talk to my staff about getting the first session right - and how if you do (get it right), it sets the scene for a very healthy relationship for both you and the patient. We should all re-name that initial evaluation as the “re-setting expectations” session because that is really what it is required. Do not take for granted - ever - that they know what is happening when they arrive. Patients come with so many false beliefs about what we do that unless we do, indeed, re-set their expectations from the get-go then there could be a less than smooth transition to a complete plan of care. Want to raise your rates? You do that by changing the way they see the proposition you are offering. Want to increase the number of sessions they agree to? You also do that by changing the way they see the value of what you do. There are so many things that are affected by a solid initial consultation and in this episode, I talk to the staff about how all I want them to do in that first session is re-set their expectations to bring them in line with what we really do to help them. I know that if I can get the patients to see what it is that we really do - there'll be no issues and they'll leave very happy at the end. Watch the full episode on Youtube: https://www.youtube.com/watch?v=TJoOU_Fsl2U

Paul Gough comes on the show today to discuss his academic journey, how he learned about business, what he has learned from teaching business to practice owners and physical therapists, why he thinks that many healthcare business owners are failing and how they can address this, his thoughts on teaching business in DPT programs, what is his ideal DPT program, his top teaching tips, and more! Biography: Paul Gough is a small Business Icon Winner of The Best In Class Infusionsoft Award for his Lead Nurture Marketing Systems. He is a published Author, multi-clinic owner (4), former professional soccer Physical Therapist, weekly newspaper columnist, host of the Physical Therapy Business School Podcast and a leading provider of Marketing information to small and independent PT clinics in the U.S Paul Gough's Website: https://www.paulgough.com/ Paul Gough's Physio Rooms Website: https://www.paulgoughphysio.com/  Paul Gough's Facebook Pages: https://www.facebook.com/profile.php?id=674959606  https://www.facebook.com/ThePaulGough/  https://www.facebook.com/PaulGoughPhysioOfficial/  Paul Gough's Twitter Page: https://twitter.com/ThePaulGough  Paul Gough's Instagram Page: https://www.instagram.com/thepaulgough/   The Physical Therapy Business School Podcast by Paul Gough: https://itunes.apple.com/us/podcast/the-physical-therapy-business-school-podcast/id1137950319?mt=2  Paul Gough's Interview (Part I) on Two Knowbodies Talking Podcast: https://itunes.apple.com/us/podcast/patient-psychology-and-decision-making/id1142438407?i=1000393337218&mt=2  Paul Gough's Interview (Part II) on Two Knowbodies Talking Podcast: https://itunes.apple.com/us/podcast/professional-personal-community-development-paul-gough/id1142438407?i=1000393676979&mt=2 Paul Gough's Interviews on The Cash Based Practice Podcast: https://itunes.apple.com/us/podcast/cbp-063-huge-news-talking-shop-paul-gough-students/id834944772?i=1000392247244&mt=2 https://itunes.apple.com/us/podcast/cbp-56-unforeseen-challenges-growing-from-solo-practitioner/id834944772?i=1000380710504&mt=2 Paul Gough/Greg Todd Interview on The Cash PT Lunch Hour Podcast:https://itunes.apple.com/us/podcast/ep-020-cashpt-bizpt-question-answers-greg-todd-paul/id1240257761?i=1000393049153&mt=2       

This one is recorded live in front of a packed room in Clearwater, Florida, choc-full of America's top Physical Therapy Business Owners looking for Marketing Strategies... Listen to the entire keynote that Paul Gough presented on "How The Worlds Most EFFECTIVE Physical Therapy Business Owners Think and Work"... If you are new to Paul Gough's work in helping Physical Therapy Business Owners improve their Business and Marketing Strategies, go to his website for more: www.paulgough.com/podcast www.ptprofitacademy.com/blog

This Podcast is fast becoming a log of my “awareness”, “memos”, “notes to self” - a digital record of where I was and what I was thinking at that phase of my life. All pretty powerful stuff that I am so happy to be able to share with you… In that respect, this podcast serves me just as much as it does you and that is because before I hit record, I have to force myself to sit and think about what I want to share with you and that is always done best when I reflect critically on significant events that have literally, just happened… Take this recent event in Orlando, for example. As part of my Mastermind Program Business Owners get to work with me, in person for 2 days, every four months - and last weekend I had 47 Owners fly into Orlando to learn things like: getting financial discipline, creating the right culture, recruitment, KPI's - and what is working now in Marketing - all solid business skills that will serve them well for life. In this episode, I share with you my thoughts on why the event was such a success, why the members are experiencing so much success right now - and listen right to the end to hear 3 incredible GROWTH QUESTIONS that will really stretch your thinking and boost your bank balance when you get the answers. **If you want to talk to Paul Gough about whether or not you are suitable to join his Mastermind Program, please look here for more details: www.ptprofitacademy.com/mastermind-a and then fill out the application on the page.

So on this weeks show we are talking “KPI's” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI's I have set, is actually effected… It is one thing to know your numbers - it is another to know what INFLUENCES how they appear. Basic cause and effect. The NUMBER you look at, that is the EFFECT. But the magic is understanding what CAUSES the number to appear as it does. As in, what is the driver or the activity that has occurred in the business that month to give you the number or percentage you are looking at. Most of the success in hitting your numbers is simply down to consistently and repeatedly raising your staffs AWARENESS of them. That's why at the Paul Gough Physio Rooms I have recently made each member off staff responsible for one of our KPIS… It doesn't mean it is their fault if we don't hit the target - it just means it is their job to bring everyones attention to it each Monday morning at 10am. I spend so much of my time away from the business these days that I am looking more towards protecting what I have got - than constantly thinking about growth. Better said, I am focused more on “optimising to protect from a down-turn” - than I am constantly “optimising for growth and scale”. Much of that mindset is covered on this episode! If you want to know more about KPI's and how to create a marketing plan and budget, then this is the class that Paul teaches you how to do it. New dates have just been announced. www.ptprofitacademy.com/profits-workshop Watch this full episode on Youtube: https://www.youtube.com/watch?v=ug60mVFvJsY&t=36s Enjoy the show.

So this episode comes on the back of an “issue” in my clinic, caused by a lack of communication in my office, about what the difference is between a “sports massage” and actually “getting physiotherapy”… We have had a few patients lately asking for one but not the other and we've realized that they're not always sure what the difference is. The reason it is important? Because the PRICE is different - but there perception of what they're getting can be that it all just FEELS the same. Let me explain: What patients are often looking for is someone to just “get on with it”… Meaning, if you let them, they will value the “DOING” more than the “THINKING” that goes into the diagnosis and creating a plan of care. We live in a world where instant gratification rules… …people want you to do just “do something” - “anything” - to justify the dollar amount they are paying you. This is why people - who should be opting to go see a PT like you or I - may book an appointment with a massage therapist or a personal trainer because they THINK that something will get done right off the bat. In our world, we have to take the time to diagnose, communicate clearly what we find, then set up a plan for them to agree to and then if we have time at the end, maybe get going with some treatment. Why? Because Prescription without diagnosis is Malpractice. We know all of that pre-work is valuable - but do they see it that way? Not always. What I do know is that if you don't help them see the value of what you do - they won't. In this episode you can watch and learn as I spend time talking to my front desk team about how to articulate the difference between all our therapists and services and without talking about credentials or experience. The moment you resort to “qualifications” or “credentials” to justify your fees or services benefits, you are losing. Listen in right to the end as I move into the physiotherapy team meeting and talk to the them about the importance of changing the way that the patient “shows up”. Better said - if you are not educating the patient on how you want to be perceived BEFORE they arrive - they will show up with their own preconceived ideas of your value and most often, it's not as high as you have of yourself. And THAT is the primary reason for so much “push-back” to co-pay, deductibles and cash-pay fees in the PT profession right now. There's a lot to learn from this episode - listen in and subscribe to me on youtube if you want more. Watch the full show on Youtube, here: https://www.youtube.com/watch?v=9nGGk7G0aME

Paul Gough helps great Physical Therapists become successful business owners. Fresh out of PT School Paul was hired by one of the UK’s top professional Soccer teams where he worked as head Physiotherapist for 4 seasons. At the age of just “26”, Paul QUIT his high-profile job in pro-soccer to start his own clinic, known as the “Paul Gough Physio Rooms”. He has since built that cash-based business from a spare room in his home, to $1m +, multi-location private practice, in a country with a completely FREE socialist health care system as his main competition. Show Notes: Seizing the best opportunities WHEN the time is right Be a people-person first, practitioner second  One shirt-different city  Overcoming the new patient flatline  Why it's always a good time to create and share content and target the ideal market  What's a PT practice anyway? What to do with all the money you've saved for starting a business The 2nd most important skill in business: recruitment  People work for people, not a business  Why business operators are stressed, and business owners get rich  Develop yourself and your business will thrive! Follow Paul, consume his content, enrich your own wisdom here: @thepaulgough on instagram, Facebook, and twitter https://www.paulgough.com and https://www.paulgoughphysio.com where you can find Paul’s blogs, his physical therapy business school podcast, publications, and event dates for live and online seminars and courses.

Paul Gough helps great Physical Therapists become successful business owners. Fresh out of PT School Paul was hired by one of the UK’s top professional Soccer teams where he worked as head Physiotherapist for 4 seasons. At the age of just “26”, Paul QUIT his high-profile job in pro-soccer to start his own clinic, known as the “Paul Gough Physio Rooms”. He has since built that cash-based business from a spare room in his home, to $1m +, multi-location private practice, in a country with a completely FREE socialist health care system as his main competition. Show Notes: Content marketing - stepping out of your immediate environment and realizing why people like “you” How do people make decisions, especially about healthcare? yea, healthcare requires selling, but can we teach how to do it in schools? While we want to prevent poor health, PT’s may have a steep hole to climb to reach the mass public The potential of employer-healthcare and why we need to get comfortable talking $$, weight loss, or performance as a motivator Paul’s why: fulfillment and excitement If you’re hungry, don’t overlook the multiple avenues Paul has created to help you grow To beat “free", you have to understand the importance of time The AMOUNT of time you spend with a client BEFORE you ask them for their payment, and how easily they spend time with you, the MORE certain they are of your value   Teach the WHY, tell them the WHAT, sell them the HOW   Follow Paul, consume his content, enrich your own wisdom here: @thepaulgough on instagram, Facebook, and twitter https://www.paulgough.com where you can find Paul’s blogs, his physical therapy business school podcast, publications, and event dates for live and online seminars and courses

Click here http://lebauerconsulting.com/checklist for your free CashPT Checklist. This is a free download of all the steps you need to take to start your cash-based physical therapy practice.   Get started creating your cash based practice with my 6 module online training course The CashPT Blueprint http://www.cashptblueprint.com   Already a practice owner? Join me in my CashPT Blueprint Mastermind and Coaching Group for ongoing support, trainings, live monthly master classes, answers to your questions and more.... http://lebauerconsulting.com/mastermind    

I'm really excited to share with you the August CashPT Lunch Hour with Paul Gough, PT. Paul Gough is a Small Business Icon, winner of the 2016 Infusionsoft award for best in class lead nurture marketing systems, a former professional soccer physical therapist and owner a successful private cash practice in the UK – where health care is free. I first came to know Paul via his blog and through social media about a year and a half ago. Then Paul contacted me one day saying he would be in Charlotte, NC about 90 minutes away and would I be free to meet with him if he drove in to see me.   Click here http://lebauerconsulting.com/checklist for your free CashPT Checklist. This is a free download of all the steps you need to take to start your cash-based physical therapy practice. Get started creating your cash based practice with my 6 module online training course The CashPT Blueprint http://www.cashptblueprint.com   Already a practice owner? Join me in my CashPT Blueprint Mastermind and Coaching Group for ongoing support, trainings, live monthly master classes, answers to your questions and more.... http://lebauerconsulting.com/mastermind

When the boss is away - the staff DO NOT get to play!… So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual… Watch EP42 Here. And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game. Every Wednesday at 9.00am training takes place - with or without me - and given that I was in a sunnier climate last week, Vicki Smith (my practice manageress) jumped into the hot seat to coach the team in my absence… In this Episode, you'll get to watch first hand as Vicki addresses questions from my team - PLUS, a very special guest - top UK Physiotherapy Business Owner Wendy Mcleoud - who dropped by for a VIP day to watch and learn how my organisation is run… We are creating something very special at the Paul Gough Physio Rooms - a place that is as dedicated to it's staff as much as it's patients and we're attracting Physical Therapists from as far afield as Phoenix, Texas, Scotland and Ireland who want to come and spend the day with my team to find out how a modern day physical therapy clinic is run - without the owner having to be there everyday. In this episode you are going to hear Vicki talk about: * “Vetting” the right and wrong clients to ensure that only the GOOD ones arrive in our world… * What it really means when patients cancel because they have a “hairdressers appointment”, why very FEW of our clients actually ever want “exercises”…. * How to question clients BEFORE they arrive to ensure that when they do show up, they show up in the right frame of mind and ready to go all in with what we suggest! * Why the free report should never be spoken about again - once it is sent out… Watch this episode on Youtube: https://www.youtube.com/watch?v=Y0Ap-l0G92c&t=2s

A reason, I believe, that so many Physical Therapist's are running into resistance from patients not-so-keen to pay out of pocket (or sign up for a full plan-of-care) is often because the ‘words' they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… Remember - business is about SOLVING PROBLEMS and we will be rewarded as business owners for our ability to motivate more people to give us their time and money than the other PT clinics available to them! Customers do not just magically walk through the door or any establishment and hand over their time and money - even when they are in pain or have lost function! However, if we are able to reposition our proposal as MEANING something MORE than they currently believe they are getting - then we will get a more favourable outcome for both parties… “Change the meaning, change the outcome” is something that I have drilled relentlessly into my staff if they are ever getting push back or resistance to our fees and in this episode I recall the story of the blind man who made $1000's begging - simply by changing a few words on the sign next to his begging bucket. You have to hear it to believe it. Listen right to the end as I talk about converting LEADS, the role of online REVIEWS, the importance of offering a free first session - and having the right price strategy which covers those free sessions so you can give more of them away to get more people through the doors!… Watch the full show on Youtube: www.youtube.com/watch?v=Gi0c2Fjw7Zw

This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes... ...but more than that, it's about having the confidence to just start something and improve it when you get the results. You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in the future. Marketing is really easy - so long as you're in touch with what your ideal patient is telling you. Just listen to what they are telling you about their concerns and their health goals and watch how easy it is to create compelling headlines that attract more of the types of people who told it to you in the first place. At the Paul Gough Physio Rooms we are using these classes to create a sense of community for our patients - a place that they can start with us if they're not ready for Physio, OR, a place to STAY with us if they are done with their initial plan of care. Take from this episode a few things: 1. How I craft my Marketing Messages... and 2. That instead of needing something to be absolutely perfect before I run something - I'm a huge fan of getting even to just 70% of what I want to know and running with it anyway. Watch the full show on Youtube: https://www.youtube.com/watch?v=Gi0c2Fjw7Zw

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them! This week, I bring my Physio Team's attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”! Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just like them, with a pain/problem just like them - has been before them! As humans, we are immediately comforted by the knowledge that we are not the first to suffer with a problem - and the decision to do business with a PT Clinic is made much easier when the patient realises that, and it's our job to point it out! Listern right to the end as I talk about the importance of “changing the meaning” of what you are offering - which is especially important if you are hearing “i'll think about it” or “I can't afford it” in any of your sessions. You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=cbfXR-_mx8Y and when you do hit subscribe to be the first to know when a new show goes live.

Show Notes Episode 3 Kelley London is a  physical therapist making her grand exit from the travel career in order to settle down in L.A. Hear what she has learned during her 2 years of being a medical nomad! 1:00 How we met at Smart Success PT Live.      Here's the upcoming 2018 event: https://www.gregtoddtv.com/a/4349/KeSQeLqK 1:30 Our Mentors:      Greg Todd https://www.facebook.com/theptbuilder/      Paul Gough https://www.facebook.com/profile.php?id=674959606 7:00 Information about traveling contract extensions. 10:00 What is overtime and hourly pay as a traveler? 13:00 How to handle hard experiences? 16:00 Earn physical therapy CEU's while traveling. http://www.physicaltherapy.com/ 19:00 Why you should work with multiple recruiting companies. 24:00 The freedom to take time off between jobs. 29:00 The "two week notice" rule

If you want to make Direct Marketing work, one of the things you're going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"… These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session. They're super important - because it's almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something like this. On this weeks episode I talk with my Physiotherapy team about their role in the conversion process from Discovery Visits - and teach them when the decision to say “yes” to treatment is actually made - because it's NOT on the day... This “Discovery Session” is a critical driver of my business - and understanding how to do this right has produced 100's if not 1000's of additional patients at my practice over the last few years… For more Physical Therapy Business Education like this, head over to www.paulgough.com/podcast or www.ptprofitacademy.com and join Paul Gough's email list for regular updates. You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=fMkg2TrcvFg&t=41s - and when you do hit subscribe to be the first to know when a new show goes live.

I kick off every financial quarter with a Private Mastermind Meeting with some of the best business owners in the world… It's the end of my “Q3” Meeting and I'm driving back to my home town of “Hartlepool”, reflecting on my learning from the event. I think the biggest thing I learned this time was the importance of “strengthening your assets…” Assets put money in your pocket - and when you bring your attention to what your assets actually are - and duly strengthen as needed - it is more likely that you'll see a bigger bump in your revenue and profit… Listen right to the end as I also talk about something called “second order consequence” - an interesting concept that is very appropriate for the summer months when, traditionally, businesses like ours can be tempted to “slow down” marketing activity. Find out why it might not be a smart move to do so… If you want to join Paul Gough's “Business Success” Mastermind Program for the World's Best Physical Therapy Business Owners, the details are here: www.ptprofitacademy.com/mastermind-a

Here's a new Episode of the Paul Gough Physio Rooms show... …this one is filmed on location at Seaport Village, “San Diego”. In it, I talk openly about the primary reason for the Marketing activity that I do at my clinic. While everyone is talking about using Facebook or Google to “get new patients” and then is left wondering why it doesn't work, or blaming the company responsible for setting it up - I have a completely different reason for running my ads. Want to know what it is? Find out here on this weeks episode of the Paul Gough Physio Rooms show. You can also head over to my Youtube channel and watch the shows here: https://youtu.be/h2lcCrnMC24 - and when you do, hit subscribe to be the first to know when a new episode of the show is released.

“How To Deal With Hassle Clients Who Are Not A Good Fit For Your Clinic” | EP:036 Here's a brand new edition to the Podcast… Because so many people have told us they'd like to be able to listen to the Paul Gough Physio Rooms show on the go - we've taken note, and made it available for you to download on audio. This is the first episode of the show(episode 36)going up on the podcast filmed live from my clinic, the Paul Gough Physio Rooms - so now you can listen in while you're driving, flying, out for a run, and when you don't have access to wi-fi. Stay tuned, we'll add new episodes of the show each time we upload one. Onto the episode!... This week, on the Paul Gough Physio Rooms Show we're talking about “the right service for the right clients”… Or to put it another way, firing hassle clients! It's that fine-line between giving great customer service to the RIGHT client - and recognizing when it's time to say “bye-bye” to the wrong clients… It's easy to think that you have to give a “great service” to everyone… You don't. You should be respectful to everyone - as human beings - but when you identify the WRONG type of client for your practice, the energy and the love needs to be saved for the people who value what you do. If you're having issues with clients who “no-show” or are rude or disrespectful - even aggressive or demanding of your staff - then it's time to step up and show them the door! Here's the thing: At that point, you'll be accused of “bad service” - or even hear yourself question the service that you're providing - but the reality is that they're just a wrong fit for your service. They want a “Nokia” - you sell “iPhones”. Why pander to someone who wants something that you can't deliver on? This episode was inspired by some “hassle” clients that we have shown the door to recently - and the debate starts with a client who “no-showed” a “free” session, and then get this, later walked back in to ask if they could have another. Here's the thing: The decision to “no-show” happens days and maybe weeks before when the person was ALLOWED to perceive your service as “not all that important”. After all if they said NO to you - it means they said YES to do something else that they deemed more important. It's not about the “script”, it's not even about “respect” - and it's definitely not about them… …it's about you - and how what you let them believe... influenced the way that they think about what you do. It's why it's so important to understand that your MARKETING is about MORE than just getting patients… If your Marketing is done right - you can change their perception of you… If your incoming phone call is RIGHT - you can change their perception of what you do…. If your customer experience is right - you can change their perception of you - and the value you bring etc etc… And if you do all of that, you are much more likely to get LESS “no-shows”. Listen in to this weeks episode of the Paul Gough Physio Rooms show as I work with my team to talk through different scenarios of dealing with “no-shows”, what we could have done better or differently to limit the “no-shows” - and ultimately, increase my bottom line without adding any extra expense. And if you want to watch the show in action on screen, head over here to YouTube and hit subscribe - you'll be the first to know when the latest episodes of the show go live… Head over to my channel to watch Episode 36 when you click here: https://youtu.be/8u7iVl5zJCc

This is Part 1 of a Keynote that I gave on the very last day of my epic 7 week tour across the US - it was for the “Washington State Private Practice Section” at their 2017 Annual Conference held this year in the gorgeous little town of “Chelan”. The top-brass at W.S.P.P.S wanted me to speak about my experience of growing a private business in a country with a completely free socialist health care system - and the information I shared was well received by all 150+ PTs Biz Owners in the room. I started the 5 HOUR Keynote with a talk about the need to make BIG DECISIONS in business - explaining that really, every business owner has at least one or two - of only three - decisions to make to become more successful… You are about to hear what those decisions are and exactly what I told the room, that unless you are prepared to face up to making one of those BIG DECISIONS - then it is a complete waste of time learning anything else from someone like me until you do. It's heavy stuff to begin with and I certainly went in-deep, very quickly, but hey-ho, it's what they, you, me and every business owner listening to this NEEDS to hear! Want to bring Paul Gough to speak at your event? Use this link to inquire about hiring Paul to speak: www.paulgough.com/hire-me

In this week’s #PTedition of The Knowbodies Podcast we sit down with the Godfather, Jerry Durham, PT to talk about the current state of Physical Therapy and the direction this wonderful profession is going in. In this episode: Jerry shares his thoughts on his recent course with Jeff Moore and Paul Gough in Las Vegas Jerry sheds light on what makes Jeff Moore so special as a PT The difference between evidence-based medicine and evidence-based practice Jerry explains why the patient experience is so critical to providing excellent patient care Jerry shares his experience with Justin Dunaway of STAND Haiti and why Justin is such an awesome guy Jerry breaks down where he sees the current state of the profession of physical therapy The importance of approaching federal and state advocacy differently than we previously have Jerry explains why our patients are and always will be our biggest advocates Jerry’s thoughts on #GetPT1st and why our intraprofessional arguing isn’t helping our patients Retweets > Likes Why Jerry read a math book? Check out Social Physics The power of storytelling and why we aren’t doing a good enough job of telling our patients’ stories Jerry shares why our communication and how we communicate with other healthcare professionals is of paramount importance The power of language What do Jerry and Jeff drink when they meet at airports? What are Jerry’s favorite airport bars?   If you enjoyed this episode, feel free to leave us a review on iTunes! Every review means a lot to us!

Paul Gough joined Jerry Durham and I in las Vegas last weekend to give a few hour presentation on lead generation and sales psychology.  To say the least it was fantastic and paradigm shifting, here are 5 of my many takeaways, enjoy!

Welcome to Episode 15 of the Podcast. In this Episode I share with you insights from my recent 3-Day Annual Planning Event. It's January, and I'm fresh from spending 3 entire days with my Team - Planning our success in 2017. I'm a big believer that if you want to be successful, you've got to PLAN for it. Too many people are hoping and wishing - some even praying - but there's not much strategic planning going on and no clear path to the goals. Of course, you need to EXECUTE on what you create during your Planning Meeting, but if you don't have the PLAN in the first place, then you run the risk of starting out 2017 “OPTIMISTIC”, then wondering why by the end of the year you are once again, “PESSIMISTIC”. I devoted 3 full days to this Meeting. Me and my team worked Saturday, Sunday - and all day Monday to make this happen. Add in the fact that I allocate 10% of every working week to staff training and workshop style meetings - you can start to get a feel for how much I believe in this type of stuff… The reason I do? Simple: “You can only leverage two things in business”. One is People - and the other is Systems. And during this Annual Planning Meeting I am able to learn more about both - and how to leverage each one better to help me achieve my business goals. In this Episode I walk you through the 3 days I spent with my team, share with you some of the questions I asked my team, and many of the answers that we collected… The outcome of the planning event? I'll tell you this time next year when I check the numbers! But I know that whatever happens in 2017, if I didn't do this planning, the odds of me being as successful as I want to be are massively STACKED AGAINST ME. On the flip side, sacrificing a weekend to do this gives me the best possible shot of becoming more successful. I start the podcast with a re-cap of my last few weeks here in the clinic - and talk to you about how I was able to maintain business success DESPITE the fact that “4” of my key members of admin staff announced that they were pregnant - and all 4 within the space of 6 months!… When you lose nearly a third of your key members of staff - all at the same time, you really do find out how solid your business is - and if indeed, you actually have a business or a highly stressful job! Here's some of what you'll learn on the Podcast: * How I get so much more done in one single day - than most people do in a month… * How I dealt with losing 4 key members of staff - in the space of 6 months * What goes into an Annual Planning Meeting - and the goal of each day… * How to find out what your staff actually know about your business (and the people they serve on your behalf!) * Does the Plan support the numbers? And, do the numbers support the 12 month plan? - here's how you find out… * What I believe makes the “Paul Gough Physio Rooms” so special - and how we recognised that to do more of it… * The most important (…maybe even critical) aspect of planning for success in the 12 months ahead… * And so much more on this Episode… Listen in, leave other PTs a review so they know what they are listening to - and then subscribe on iTunes. Paul Gough. P.S Here's the link to the 3-Day Event that I spoke about at the end of the show - I'm hosting the “More Patients, More Profits” 3-Day Event at various locations around the world this year, Maximum 10 people per event. Check it out here then apply if you want me to work on your business with you for 3 days: - www.ptprofitacademy.com/profits-workshop P.P.S We also recorded ACTUAL FOOTAGE of this planning weekend and if you want to see the meeting, just head over to my Youtube Channel - The Paul Gough - where you'll be able to find videos titled “PG Annual Planning”. Subscribe when you get there!

In this reverse interview, I'm fielding questions from Paul Gough about my first year of expanding from solo-practitioner to hiring staff and becoming a multi-therapist practice owner. We especially dive into the things I would have done differently as well as the decisions I'm very happy I made, so I think this episode will be […] The post CBP 56: The Unforeseen Challenges of Growing from Solo Practitioner to Business Owner – Reverse Interview with Paul Gough appeared first on Guide to a Successful Cash Based Physical Therapy Practice.

 On Episode 11 I had the wonderful opportunity to interview Susan C. Clinton PT, DScPT, OCS, WCS, COMT, FAAOMPT a leader in the Women's health field and the profession of Physical Therapy as a whole. One would think someone who is that accomplished would not have time for a Goddess Chat but Susan proved me wrong and not only made the time to share #HERstory but had some great inner wisdom to share for strong lady leaders who are birthing dreams instead of children into this world. Don't miss the last 5 minutes where She mentions some great resources for clinicians with Jessica Drummond for self care as well as her initiative and we discuss how forming a circle of trust with fellow women is the way to rise!!!!  This episode is sponsored by Paul Gough's Business Growth School and leading online audiobook center Audible.com Click HERE to join Paul's free webinar training this weekend 1/28 & 29th 2017 and grab your free 30 day Audible.com trial and book credit HERE    We Talk HER STORY... Hurricane Katrina destroyed HER home & Health Susan ,the woman behind all HER accomplishments in the world, shares her pain and progress after losing everything to Hurricane Katrina, including her personal health and how stepping back to reassess what she wanted while recovering was actual a good thing.  Lessons learned along the path less traveled as a therapist for elite dancers to older women have set up her many skills around patient centered care and world wide trainings. We discuss how all the pieces have influenced her journey to a private practice .    Susan , the therapist is quite accomplished in the field of rehabilitation. Having been most recently awarded the 2016 recipient of the Elizabeth Noble Award from the APTA Section on Women’s Health. She serves on the BOD of  American Pelvic Organ Proloapse Soceity (APOPS) and she is an inaugural BOD for the Global Women’s Health Initiative (GWHI). A Lady Boss PT in her own right, Susan is co owner of a private practice in Sewickley, Pennsylvania called Embody Physiotherapy and Wellness, LLC and  is active in implementing better womens health initiatives in both local and global initiative as well as actively teaching and conducting research as an adjunct instructor for various professional programs. While Susan is active with the American Physical Therapy Association, she is also very proactive in her specialty areas which include an impressive trifecta in orthopedics, womens health and orthopedics. To learn more about her practice, educational offerings and ideas on the move visit :  www.embody-pt.com Susan Coel Clinton on FaceBook  Chat with Susan @sccpa1 on Twitter    Don't Miss out on getting Smarter, Sexier, Happier or Carried away Special Offer for The Owning HER HEALTH Audience Building a business of your own? Get into Paul Gough's next business school class Feb 2017. Download your blueprint starter packet HERE  This podcast is also sponsored by my favorite go to nowadays. Audible.com is the premier provider of digital audiobooks. Audible has over 180,000 titles to choose from in every genre: thrillers, business, romance, comedy, sci-fi and more. Audible titles play on iPhone, Kindle, Android and more than 500 devices for listening anytime, anywhere. Listeners of this podcast get a 30 day free trial, complete with a credit for a free audiobook download by clicking http://www.audibletrial.com/OwningHERHealth  

Episode 14: KEYNOTE: Recorded Live Inside a Top Las Vegas PT Clinic In this 14th Episode of the Physical Therapy Business School Podcast I share with you a recording of a KEYNOTE that I did for the incredible staff of “Fyzical Therapy and Balance Centres” of Las Vegas. "RJ Williams" is the Manager of the clinic and he asked me to talk to all of the staff - admin and PT - so that they could better understand the changes that the our profession is living through - with the goal of being in a better position to take advantage of those changes. I went deep - and spent the whole morning on the topic of how the healthcare profession is in a “world of hurt” right now and one of the reasons is because patients don't make decisions like they used to... Why would they? While providers of health care think that they have been hard-done by with the changes, just image how the consumer feels at having to pay twice as much for health care coverage - and then again to actually access it... In this Keynote, I talk candidly about why most PT clinics are suffering and I identify two specific reasons why: 1. Cost has risen - and so to *resentment* to having to pay And, 2. Options for “look-a-like” providers are everywhere and easier than ever to access and that leads to confusion over who to choose (…and a confused buyer, well, buys nothing). The Keynote is titled: “How To Help People Make Better Decisions About Their Health” Be sure to share it with your staff - and send it to anyone else who needs to hear it… I believe in 2017, the PT clinics that “WIN” will be the ones who embrace the changes - who see Marketing as an extension of their ability to help people make decisions… …and who's staff are able to communicate with patients in such away that they are easily able to make a confident decision about PAYING for PT. (And believe me, getting staff who can do that is easier said than done). This Keynote is also housed on my Youtube channel if you want to WATCH it — just search for “The Paul Gough” maybe subscribe when you get there. If you want this type of talk at your clinic - for your staff - use this link to inquire about *hiring me* to speak at your clinic: https://www.paulgough.com/hire-me/ Here's the link to the 3-day Workshop that I mentioned in this Podcast. - www.ptprofitacademy.com/profits-workshop If you want to come and spend 3 days with me going deeper into this type of stuff, this is your chance to do it… To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-011 Or if you're on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

Click here to download this episode I recently had a special guest visit me in Austin and before we dove into all the fun things this city has to offer, we sat down and did a live interview on Periscope … which I of course recorded and now you can either watch the video below or listen to the audio recording above. Paul shares some brilliant, actionable tips on systems you can start setting up in your practice right now in order to free up your time, increase compliance and “buy in” from patients, and set your practice up for consistent growth and increasing profits even when you're on vacation. I especially like the system he uses for “new patient onboarding” which is designed to make a patient very familiar and comfortable with his practice before they arrive for the eval! ... Making it much more likely they'll agree to the recommended plan of care and follow through with all they need to do to get better. Click Here to Check Out Paul Gough's course on Private Practice Systems and Automation. I'm taking it myself and pumped to learn all the systems and processes that fuel his 4-clinic cash practice.

Paul Gough is a Physical Therapist / Physiotherapist who has been in private practice since 2007. Paul currently has 4 clinics in the UK.   The PTprofitAcademy.com is where he helps other PT’s in the United States and UK market their private practice directly to potential clients in a systemized and unique way.   Here is what we cover: The private practice marketing golden rule Paul’s cash based private practices How to cure a stagnate private practice How to find potential clients How to follow up with potential clients Tools Paul uses to market his private practices   Links PTprofitAcademy.com - Paul's consulting website where he helps other PT's market their private practice  PaulGoughPhysio.com - Paul's private practice clinics website    Paul's Youtube Channel   Infusionsoft - The email marketing tool that Paul uses for marketing his practice   Convertkit - The email marketing tool that Scott uses for marketing his practice (affiliate link)   Mailchimp - Another email marketing tool   Survey Monkey - Survey software to survey potential clients or anyone else   Schedule Once - Scheduling software Scott uses   Book - Essentialism: The Disciplined Pursuite of Less   Book - Predictably Irrational - The Hidden Forces That Shape Our Decisions   Book - The 4 Hour Work Week   Book - Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out Perform, and Out Earn the Competition   Dan Kennedy Marketing Books       Follow Scott    Follow on Twitter   Facebook - Start A Therapy Practice Page   Facebook - Scott's Personal Page   YouTube - Subscribe to Scott's channel and get video tips   Link up on Linkedin   Follow on Google Plus   Follow on Pinterest    Check Out Scott's Great Resources   Ecourse - Video Based Course - Start and Run a Therapy Practice   Ebook - Start and Run a Therapy Practice   Use My Therapy Note   Free Forms - Used in My Clinic   Free Marketing PDF Download   Free Client Tracking EMR Spreadsheet   FREE Ebook - What 150 Practice Owners Know - Get the Ebook by Taking My Survey - MUST have a private practice   Buy Survey Ebook - If you are not in private practice but want a copy of the Survey Ebook   Subscribe to Podcast on itunes and leave a review   Subscribe to Podcast on Stitcher

Two cash-based practice owners walk into a bar … And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private-pay patients. I just recently gave a presentation at the Referral Ignition conference and it was an awesome experience. My presentation went very well but the biggest highlight for me was meeting the other practice owners, a number of whom were my podcast listeners and eBook readers. One of the many people I got to finally meet in person was Paul Gough from my podcast episodes 36 and 37. One afternoon, we found ourselves at the hotel bar watching football and I decided to record our conversation. As I've been mentioning this year, I'll soon be expanding my practice and this was a great opportunity to pick the brain of someone who has grown his cash-based practice to 4 busy clinics. In this episode, Paul gives us really creative ways to search for staff without paying a huge percentage of salary to a recruiter/staffing agency, the technology and systems he uses for training staff and making his practice scalable, how he actually hires new grads in his cash-practice, and much more (full list below). You'll hear me mention Paul's program, which I'll be starting soon (as a student/attendee!). To clarify, I and a handful of other practice owners will participate in his 6-week New Patient Accelerator Program that begins on Tuesday November 3rd I am so pumped to be a part of this program and if you really want to grow your referrals and have packed PT schedules (and/or add more staff) … join me! Let's go through this course together and charge into 2016 with huge momentum! (Note: Paul will be doing this program in the future too, so if this one is sold out, you can certainly join a future program.) We'll be in a small group going through the 6 weekly trainings, interacting and collaborating via a private Facebook page, and holding each other accountable to ensure implementation and results. Okay, back to today's episode … In this episode, you'll learn about: How Paul developed his head office manager into someone who runs his practice when he's gone for months at a time. How he minimizes staff turnover. How he is able to hire new grads for his cash-based practice. How to minimize customer push-back when you (the practice owner) want a patient to be seen by staff other than you (even if you've done the evaluation). Why patients “don't want to see YOU for treatment” and what they actually want when they come to YOUR clinic. The specific systems and technologies he uses to train and communicate with his staff. Two brilliant methods he has his receptionists use to make patients feel really special and have a great experience. What he offers his website visitors in order to collect their contact information. An overview of what I'll be learning by going through Paul's program over the next couple months.  Resources and Links mentioned in this episode: Infusionsoft Paul's 6-week New Patient Accelerator program

Click here to download this episode The public's perception of physical therapy and especially the “Value” they see in it has become a hot-button topic in the past few years. I recently joined Periscope and in my first live broadcast, I read some excerpts from a fantastic book called Marketing is Everything by Fred Joyal. I discussed value perception in our patients and prospective patients, how we can increase it, and I wanted to share what I said and expand on it a bit further in this episode. [If you're not yet on Periscope, search for it on your phone in the app store and follow me @DrJarodCarter … I'll be doing occasional live broadcasts giving cash-based business advice and answering questions.] In preparation for this episode, I began with some stream-of-consciousness style note writing and all of a sudden I had written a decent amount. So today I decided to share both a blog post and an episode. With so much going on leading up to the release of the Medicare e-book, I didn't have time to make this a perfectly written article… So make sure you also listen to the episode to fill in the gaps and learn my in-clinic value building strategies and post discharge strategies as well. Getting Patients in the Door by Tapping into what's Most Important to them Regardless of your business model you continually need to ask yourself, “Why would someone place a high enough value on my services that they would choose my practice over the competition?” (Note that when the cost of your competition is far less out-of-pocket, the perception of your service's value must be substantially higher to convert a prospective patient into a paying customer) Since I and many other cash-based practitioners tout longer one-on-one care and advanced manual therapy training, let me set the record straight: People do not inherently value your hands-on techniques or longer one-on-one time with their healthcare provider. They value the way those techniques make them feel and ESPECIALLY what limitations those techniques resolve for them. If you think that only rich people have any surplus of funds that could be spent on out-of-network healthcare expenses, go to Vegas. Do you think all those people blowing thousands of dollars in a weekend are rich? Go to a crappy bar that isn't really frequented by people with lots of money, and notice that there are still probably at least a few women with breast implants. Not trying to be crude here, just making a point. Vegas has done an incredible job of convincing the general public that what it offers will make their lives better. Beauty magazines, Hollywood, et al. have done the same when it comes to appearance and what plastic surgery can do for someone's quality of life. In my opinion, the field of Physical Therapy and other related healthcare fields have done a terrible job of this. I personally value time and experiences much more than I value things. I have a pretty crappy old car and pretty small TV, and I only go clothes shopping about once every 2 years; but I just spent 3 weeks in Italy, and last year I spent a month in Australia. So someone who wanted to target me for a product or services would be wise to tap into the idea that the product or services would allow me to be in a position to travel more and have more of the experiences that really get me excited (like surfing). Your market for a cash-based practice is NOT everyone who has pain or everyone who could benefit from your services. It is NOT everyone who has a large financial surplus. You need to get the attention of those who place a higher than average value on the results you specialize in providing to your clients. Click to Tweet What you say online, on the phone, in person, and to those who may be speaking to your prospective patients (i.e. your referral sources) should be skillfully crafted to convert that attention into interest and that interest into the decision to choose your practice over others. This doesn't mean giving anyone a hard sell. It means getting them to focus on what their pain or other subjective findings are keeping them from doing what they feel is important in their life. Paul Gough mentioned in the episode 36 that the biggest fear/concern for prospective patients is not their pain or that they'll always have pain, it's the fear that they will lose their mobility and independence (he was speaking a little more directly about those with back pain). So if you have or would like to develop a niche market, you need to identify the primary fear of someone in that market. Maybe you're in women's health … perhaps your patients most fear that they'll always have an aversion to sex and it will negatively affect their partnership/marriage (yes, the aversion comes from having pain during sex, but your focus is on the resultant fear that the pain creates in their mind). Or perhaps they fear that they'll never be able to confidently go out with friends without pads or diapers due to the possibility of incontinence. That fear has nothing to do with pain, but it's a fear that could compel them to pay cash for PT if you convince them you're practice has the best answer to their problem. Runners run through pain all the time. It's when that pain becomes enough that they can't run as much as they want to, that sparks the fear trigger in their mind. What you say in your marketing needs to: 1)   Stoke that fear a little bit by directing their attention to what may happen if they don't do anything about the problem, 2)   Then provide hope by letting them know their problem is treatable and that many others with the same limitations have found a solution to their problem. 3)   Explain why your solution is different and better than what they will get if they choose to visit your competition. If you do the above correctly, your prospective patient will place a high enough VALUE on your services to book an appointment. Even though it will cost more to see you than your in-network competition down the road. But building the perception of your services as being highly valuable has only begun at this point!! Click the Play Button above and listen to the podcast episode to hear the tactics I use in the clinic (and after discharge) to get my patients to place a huge value on what they receive at my clinic. [Also mentioned in the podcast: Discharge Marketing: Are You Capitalizing on this Precious Opportunity?] If you don't want to miss my future live broadcasts, join Periscope now and follow me @DrJarodCarter Do you have any ideas I didn't mention on how to increase the perceived value of your services? Share them in the comments below!

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though they would pay $0 to go to his competition. We continue our conversation about exactly how he has done this, and get into all the details so you can recreate his unique marketing system for your practice. In Part 2 of this interview, you'll learn about: Exactly what you should include in the emails you send to your prospective patients Why Paul is not as big a fan of “testimonials” as he is of patient “stories” How far apart you should space your emails and your phone calls to prospective patients Why the “Call to Action” in his emails is never to “Book an Appointment Now” The two-tiered pricing structure Paul has set for his PT treatments and the clever labels he uses for them How he and his staff address the objection: “But I could get Physio for Free from [competitor] clinic down the road” and the very specific wording they use in doing so How he trains his staff and makes sure they are not only great therapists and admin, but they understand how to sell themselves and their services What three emails he sends to all new patients and how he compels them to spread the word about his clinics long before discharge Great advice on how to get started, no matter how low tech or high tech you may be. Resources and Links mentioned in this episode: Phone Amigo – (It's actually Phone “Amego” but I can't bring myself to spell it like that :-) The webpage Paul created to have his patients send to family/friends, increasing word of mouth and lead capture. Paul's New Patient Overload  [affiliate link] This is an incredible program where Paul walks you step by step through creating your own Direct Response Patient Generation System like the one he described in this episode.

The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though they would pay $0 to go to his competition. How in the world has he pulled this off? We cover it all in this interview. In fact, there is so much detail and information I had to cut the interview into two parts to keep them reasonable in length. In Part 1 of this interview, you'll learn about: Why Paul chose to leave his position as physiotherapist for a professional soccer team to start his own practice. The general structure of the health care and insurance system in the UK… Which provides free physical therapy to everyone. How his profits plummeted overnight due to a change in a law, and what he did to make sure he was never affected like that again. The definition of “direct response marketing.” How and why he changed his “brochure-style” website to a “direct response” website. What he has found people are truly looking for when they inquire about physical therapy… Hint: it is not to “get rid of my pain.” How and why he works to “generate leads” rather than “advertising for a sale” The secret to why many practices have occasional “flat lines” in the amount of new patients they generate, and how to avoid that in your practice. The most common objections that prospective patients have to starting physical therapy, and how to provide answers to them effectively. how he compels website visitors to provide their contact information, and the extremely sophisticated follow-up process he uses to keep 4 cash-pay clinics (7 staff PTs) fully booked, while his competitors charge patients nothing out of pocket. Why you can create the same phone and email system for your practice even if none of your staff are very “good on the phone.  Resources and Links mentioned in this episode: “Make them Say Yes - 16 Objections to Booking Their 1st PT Appointment” – A highly valuable product that Paul usually sells but is giving it to us here for Free! Thanks Paul! Affordable Email Marketing platforms: Constant Contact, Aweber, Mailchimp (FYI: Mailchimp has an enticing free offer, but their free version does not allow you to set up the automated emails you'll need for this marketing method) Paul's Clinic Website Paul's New Patient Overload   [affiliate link] This is an incredible program where Paul walks you step by step through creating your own Direct Response Patient Generation System like the one he described in this episode.

From Paul Nash paintings of blasted tree stumps in the first world war to today's commemorative planting: Paul Gough, Gabriel Hemery and Gail Ritchie join Samira Ahmed to explore woods in war and peacetime.

From Paul Nash paintings of blasted tree stumps in the first world war to today's commemorative planting: Paul Gough, Gabriel Hemery and Gail Ritchie join Samira Ahmed to explore woods and trees in war and peacetime.

Stephen Crafti talks to RMIT's Professor Paul Gough, Pro Vice Chancellor and Vice President Design and Social Context.Paul's range of skills and experience has seen him produce works as an artist, broadcaster, author and academic.