Podcasts about women in tech seo

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

Many people aspire to progress into a leadership role - but how do you know if it is the right role for you?In this episode Tazmin talks to Miracle Inameti-Archibong about transitioning into a managerial role, what skills you need to be good for the role and how to establish if it this is the right career path for you to take.About Miracle:Miracle is Head of Search at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility. She brings a strong commercial acumen, natural drive, and passion for people to her work.She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land, and Women in Tech SEO, among others. Where to find Miracle:@mira_inam on Twitter Miracle's Website Miracle Inameti-Archibong on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeHow's Work? with Esther Perel | Podcast on SpotifyImportance of EQ in our Careers with Ammar Farishta | The SEO Mindset Podcast - The SEO Mindset PodcastCopyright 2024 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business,...

Areej AbuAli, Founder of Women in Tech SEO, talks about something we immigrants sometimes gloss over. The tendency to pause everything because we feel like we are on the clock. We've got a deadline. We've got to get that Permanent Residency. We've got to get that citizenship. And I don't fault anyone. I've been guilty of this, too. Heck, I still am. But maybe every now and then, take a pause. Breathe. Live. Areej moved from Egypt to the United Kingdom as an international student. And she joins me on The Newcomers Podcast to chat about: * The advantages of immigrating as a student* Dealing with the pressure of switching from a student visa to a work visa* Dealing with the survival mentality that hits first-generation immigrants* Cultural shocks* Areej as a fresh-to-the-UK immigrant vs. Areej as an experienced immigrant, and more. Did you find this interesting? Please share with someone else who might find it helpful.Did you read it?If you got this email in error or no longer wish to receive emails from The Newcomers Podcast, Substack has a sweet and easy way to unsubscribe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewcomerspod.com

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for introverts 00:06:57 - What networking is like early in your career 00:07:42 - Joining Women in Tech SEO 00:10:40 - What is an introvert? 00:13:26 - Common myths of introverts and extroverts 00:14:28 - What is social anxiety? 00:16:45 - How Josephine has dealt with social anxiety 00:19:34 - Tips and techniques to help reduce social anxiety 00:20:08 - Rituals and preparations 00:23:57 - Meeting up with friends before the event 00:26:58 - One-to-One meetings 00:28:01 - The Alter Ego Effect 00:32:43 - Having a physical item or drink is good to reduce social anxiety 00:34:33 - Self affirmations to reassure yourself 00:37:12 - Pacing yourself 00:39:15 - The peak-end theory 00:44:15 - The importance of aftercare 00:49:00 - Take notes - journaling, audio memos and photos 00:52:13 - The pressure of social media 00:55:10 - The positives of digital networking 01:00:56 - SEO Office Hours live chat 01:01:48 - How to start networking through social media 01:03:23 - The power of one-to-one networking 01:06:03 - Be authentic when you're networking 01:09:53 - People will often remember the silly off-topic things about your conversations 01:11:22 - Cowboy cat hat 01:12:14 - Where to follow Josephine 01:13:43 - Outro Follow Josephine on LinkedIn - https://www.linkedin.com/in/josephine-rudolf/ Josephine's Cowboy cat - https://www.linkedin.com/posts/josephine-rudolf_a-little-monday-motivation-for-everyone-activity-7213524119403835393-izqw Sponsors: ⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠⁠⁠

Find out more about Hostinger here⁠⁠

In today's episode of the Internet Marketing Podcast we're joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you're keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.13:08 Exploring the formation of engaged communities.16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode:https://self-compassion.org/ https://freelancecoalition.org/ More about our guests:Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.Connect with Areej here: https://www.linkedin.com/in/areejabuali/https://www.womenintechseo.com/ Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world's leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this inaugural episode of MozPod with Chima Mmeje, Areej Abuli, the founder of the Women in Tech SEO Community, discusses why safe spaces matter for women in tech SEO. She shares her inspiration for starting the WTS Community, challenges, and best memories. This conversation provides valuable lessons and perspectives for those thinking of building a community and for founders who want to foster a more inclusive workplace. This episode is sponsored by MozCon, the leading SEO conference where you'll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now! *************************************** Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experience, while not neglecting to discuss the challenges that such accrued wisdom may entail. There's a necessity to focus on societal stereotypes and false impressions regarding ageing in the workplace. For Veruska, part of our mission should be challenging these preconceived notions and reframing the discourse on ageing. She explains how mentorship and the exchange of knowledge play a role in capitalizing on career longevity. We also find out what inspires Veruska and what empowers her to be the brilliant woman she is today.You can connect with Veruska through her LinkedIn and Twitter/X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Welcome to episode 182 of the In Search SEO podcast. What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.(0:00] Intro(1:38) The Past Year in Search and AI(4:21) Is Google Starting to Get Search Results Right?(11:58) Query Expansion vs Information Gain(18:25) Query Diversification(21:57) Predictions for Google's Search Generative Experience(28:03) Will Search be Fragmented in the Future?(34:00) Rapid Fire RankingsTop 3 of anything:Rare SteakSaunaThat's it!Rank your best SEO marketing win:We did a Food Crawl at SXSW. We ended up getting over 23,000 RSVPs.It got so big that SXSW made it an official food crawl in partnership with the festival.Rank your top 3 SEO tools:ClearscopeGoogle Search ConsoleGoogle SERPSRank your best SEO or trick or tactic:Understand the searcher's intent. Make sure your title tag matches the tags for the query, and make sure you're above the fold experience answers the question as quickly as possible.Rank what you love most about the SEO industry:It's constantly changing.Rank your top 1-3 marketers:Mike KingKevin IndigLily RayBONUS: Aleyda SolisRank your best SEO learning resource:Clearscope Webinars.Rank your top cause or charity:Women In Tech SEO

Kavi Kardos is an altruistic SEO evangelist with nine years' experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy's Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is currently Director of SEO at Uproer. When she's not obsessing over spreadsheets, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching baseball with a good drink in hand. In this episode, she discusses how to recognize toxicity in the workplace and know when it's time to leave an SEO job. SEOs often find themselves isolated at work, functioning as a team of one and/or reporting to stakeholders who don't fully understand and support their goals. She shares how she learned to recognize the difference between constructive and non-constructive feedback, how to take accountability for failure while keeping mental health a priority, and the lessons she has taken from her experiences into managing a team herself. She would like her WTS episode to serve as encouragement and empowerment for anyone in a bad environment to advocate for themselves and find the work that brings them fulfilment. We also find out what inspires Kavi and what empowers her to be the brilliant woman she is today.You can connect with Kavi through her LinkedIn and Twitter/X.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebere spends her time reading or getting updates and making friends on social media.She discusses how to build a connected and inclusive SEO remote workforce. The issue of mental health and inclusiveness in the workplace has gained significant awareness in recent years. However, in today's world of remote working, how can we extend this knowledge to our remote workers from diverse backgrounds? In this episode, Ebere shares her positive and negative experiences working remotely, how companies have made her feel included and how other companies can help make their remote team feel a sense of belonging.We also discover what inspires Ebere and empowers her to be the brilliant woman she is today.You can connect with Ebere through her LinkedIn and Twitter/X.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Have you wondered how to better measure your SEO for your website and lead generation? Have you felt like you have been misled or misunderstood what success factors  Our guest today is Tory Gray, who is a marketing expert.  TODAY'S WIN-WIN: Pick the right metrics for your business and why they are meaningful. LINKS FROM THE EPISODE:You can visit our guest's website at: https://thegray.company/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social:https://www.linkedin.com/in/torygray/https://twitter.com/torylynnehttps://www.linkedin.com/company/graydotco/https://twitter.com/GrayDotCohttps://www.youtube.com/@GrayDotCoABOUT OUR GUEST:In a highly dynamic and sometimes ambiguous industry, Tory Gray combines cutting-edge SEO knowledge, a growth-minded perspective, and a collaborative approach rooted in kindness. Her ability to drive proven results and extensive experience scaling businesses has made her a leading advisor for major digital agencies, publications, and mentor groups like Women in Tech SEO. As CEO and Founder, Tory runs Gray Dot Company, a digital marketing agency known for its technical SEO expertise and one-of-a-kind approach to Digital Consumer Insights. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this sudden change, and the experience left her scrambling for the next opportunity. In her haste and panic, she accepted a job offer that she wasn't entirely sure about. She was thankful for the employment, but as she settled into the role, she realized it wasn't the right fit for her. This experience became a major setback in her career. She discusses how to be prepared for change, how to evaluate the next steps to bounce back aligned with your career goals. We also find out what inspires Melissa and what empowers her to be the brilliant woman she is today.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during this period. In this week's episode, Shé shares one of the lessons she has learned: ways to package SEO skills to make them scalable. We also find out what inspires Shé and what empowers her to be the brilliant woman she is today.You can connect with Shé through her LinkedIn, and Rank Lift Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her services, their pricing and how she started targeting her customers. We find out what inspires Preeti and what empowers her to be the brilliant woman she is today.You can connect with Preeti through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field. This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included:

In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and stays aligned with her vision and her goals. She genuinely discusses how she answered her why and her what and how she just goes out to achieve it. We find out what inspires Esther and what empowers her to be the brilliant woman she is today.You can connect with Esther through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good clients, to have enough cash in the bank or manage our own time to not feel overwhelmed or burnt out. Jo shares how she manages her workload and 3 tips that helped her avoid burnout over the years. She discusses how to deal with money that flows differently when one is a consultant and reflects on how she found leads as a consultant. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.You can connect with SEOJoBlogs through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. In today's episode, we have a special guest, Sarah McDowell, an SEO manager at Captivate, who will be sharing her insights and experiences in the ever-evolving field of SEO. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, our guest, Sarah McDowell, shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. Sarah also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field. So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in! Key Segments: [00:01:54] Introducing Sarah McDowell  [00:04:54] Understanding What the SEO Mindset is All About? [00:16:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:02] Significance of Actually Getting Stuff Done [00:20:19] Sarah's Most Difficult Topic to Work on, For Personal Growth as an SEO [00:24:46] EDGE of the Web Title Sponsor: Brightlocal [00:25:45] How Do You Manage The Constant Change of Information as an SEO?  [00:30:05] EDGE of The Web Sponsor: Wix  [00:30:49] Best Advice For a Healthy Work-Life Balance Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk/  https://www.instagram.com/sarahmcduk/ https://www.twitter.com/seomindsetpod 

Join me in this captivating SEO discussion with the brilliant Nikki Halliwell, a technical SEO specialist hailing from Manchester, and currently working at Journey Further. With a rich resume spanning freelance SEO through her website, nikkihalliwell.com, SEO auditing with techseoaudits.com, and an active member of Women in Tech SEO, Nikki's journey is filled with invaluable insights and experiences worth sharing. ⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/ In this interview, Nikki and I delve deep into the intriguing world of SEO, sharing personal experiences, success stories, and invaluable tips. We talk about life at an agency, taking the leap into freelancing, and the essence of practical learning in SEO, which often means breaking things to learn better! An important part of our conversation revolves around the intricacies of technical SEO audits. We share our processes, methods, and the importance of manual auditing over automated software, where Nikki brings in her specialization and insights. Nikki's multifaceted SEO journey doesn't end here. She's also a proud member of the fantastic Women in Tech SEO community and has mentored an SEO professional during WTSEO's inaugural Mentorship Program. With a wealth of experience in marketing and industry certifications, Nikki has shared her expertise at events like the London Book Fair and the Brighton Music Conference. She also runs a growing newsletter – Tech SEO Tips Newsletter, which stemmed from her successful Twitter series #TechSEOTuesday. So, get ready to dive into the world of SEO through Nikki's lens, learning about everything from agency work and freelancing, to technical audits and practical learning, right down to her love for coffee, wine, and spending quality time with her dog, Spud. Don't forget to subscribe for my daily SEO tips in the #BetterSEOToday series and to Nikki's Tech SEO Tips Newsletter. Together, let's unravel the fascinating world of SEO! Follow Nikki and check her sites: Website: https://www.nikkihalliwell.com/ Tech SEO audits: techseoaudits.com Nikki on LinkedIn: https://www.linkedin.com/in/nikkiroseh/ Nikki on Twitter: https://twitter.com/NikkiRHalliwell Nikki's newsletter: https://nikkihalliwell.us20.list-manage.com/subscribe?u=11f6172b63b3321ea5868af2b&id=a9e0524b0e

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.(0:00) Intro(2:37) Misconceptions Around UX as a Ranking Factor(4:49) Do Popups Impact Rankings?(6:55) Paywall Sites(8:14) Educating Clients on SEO & UX(11:17) How SEO & UX Work Together(14:15) The Importance of Audience Research(16:22) Online Shopping vs Brick & Mortar(17:54) Best Practices for UX & SEO(20:37) The Importance of Readability(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire RankingsRank your top anything:SloveniaSouth AfricaNorwayRank your best SEO marketing win:I got a single content piece to generate around 840 natural backlinks.Rank your top 3 SEO tools:Google Search ConsoleSemrushScreaming FrogRank your best SEO trick or tactic:Keyword localization for multi-language SEO success.Rank what you love most about SEO as an industry:The supportive community within it, especially Women in Tech SEO.When you see your content is generating conversions and driving revenue.Brainstorming the unique story within the brand.Rank your top 1-3 marketers:Areej AbuAliChris WalkerChristopher LochheadRank your best SEO learning resource:Real websites with real data!Rank your top cause or charity:Rise Up Together

In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client's needs and current knowledge of SEO. She also discusses the Arabic-speaking markets and how getting organised has helped her get her SEO consultancy up and running. We find out what inspires Heba and what empowers her to be the brilliant woman she is today.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

We're back for another episode of hot SEO takes! This week, we're chatting all about technical SEO audits with two fantastic guests: Patrick Hathaway, Director at Sitebulb (https://sitebulb.com/), and Areej AbuAli, founder of Crawlina (https://www.crawlina.com/) and the Women in Tech SEO community (https://www.womenintechseo.com/.) Here's what we'll cover as we dig deep into insights for executing and sharing a well-prioritized, stakeholder-friendly technical audit: 1:02 There are many approaches to technical SEO audits — what's your definition? 8:13 What's the best way to prioritize the issues and opportunities you discover? 11:59 How do you tailor your audit for product and development stakeholders to meet their needs? 26:01 What's your best tip for helping a technical SEO audit stand out? Have burning #SeoQuestions? You can always drop us a line at https://thegray.company/ask-seo-questions! We have plenty of opinions outside of YouTube, too! Get in on the convo by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo). Plus, don't forget to check in with our team panelists on Twitter for a steady stream of SEO know-how: Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit Meta Description: In this episode of burning insights, we're chatting all about leveling up technical SEO audits with expert guests Patrick Hathaway and Areej AbuAli.

In this week's episode, Sara Greta Koivikko shares what it is like to work with a neurodiversity. She discusses what she means when she says ‘being on the spectrum', her personal tips to manage time and work relations (including adjusting to British politeness) and how she is able to intensely focus on tasks. She also tells how co-workers can be mindful and what she has learned about herself. We find out what inspires Greta and what empowers her to be the brilliant woman she is today.You can connect with Greta through her LinkedIn and Twitter.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it's like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

In this week's episode, Sara Moccand-Sayegh shares how she joined a new team when she started as an SEO specialist in an agency. She discusses how often she saw her recommendations implemented during the first year, how she built trust as an SEO and what she learned about herself. We also find out what inspires Sara and what empowers her to be the brilliant woman she is today.You can connect with Sara through her LinkedIn and Twitter and her website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

Join Olga Zarr as she interviews Natalie Arney, a talented and dynamic SEO consultant with 10 years of digital marketing experience and 7 years in SEO. In this fascinating conversation, Natalie shares her journey and insights into the world of SEO consulting, working with a wide variety of brands to help them grow their online presence. Having spoken at BrightonSEO, ReadingSEO, and PRCA, as well as being an active member of Women in Tech SEO, Natalie brings a wealth of knowledge to the table. Together, Olga and Natalie delve into the challenges and rewards of being an SEO consultant, offering valuable tips for those looking to succeed in the field. Discover Natalie's contributions to industry-leading platforms like Sitebulb, SEMRush, and Aleyda Solis's Crawling Mondays, as well as her involvement in reports like Aira and Women in Tech SEO's 'State of Technical SEO' and Majestic's 'SEO in 2022' content. Don't miss this engaging conversation filled with insights, personal stories, and valuable advice from two experienced SEO professionals! Follow Natalie:

In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today.You can connect with Alice through her LinkedIn and Twitter and her website MerciLarry.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job' and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today.You can connect with Jo through her LinkedIn and Twitter and on her website Tech SEO Journal.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

This episode of Opinionated SEO Opinions focuses on people management and SEO with two brilliant guests, Glenn McMurry (https://www.linkedin.com/in/glen-mcmurry-2b69011b/ ), Director of Organic Acquisition at Bumble, and Areej AbuAli (https://www.linkedin.com/in/areejabuali/), Founder of Crawlina (https://www.crawlina.com/) and Women in Tech SEO (https://www.womenintechseo.com/). Our guests shared their insights on being a part of various team structures and navigating the challenges that come as an SEO moves up the career ladder. Here are the questions covered in this episode: 03:02 Q1: What team structures have you been a part of? What did the team dynamics look like, and what worked/didn't, in your experience? 20:53 Q2: What are the biggest challenges when moving from independent contributor to management? How do you move from SME to Manager with minimal pain? 32:27 Q3: How do you manage teams where you don't have personal experience as an SME in that field? 37:52 Q4: What recommendations do you have for getting managerial buy-in to grow the SEO team? 41:38 Q5: Do management best practices differ for remote SEO teams? How? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions And don't forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), and don't miss out on our insights. You can also find us with the following Twitter handles, and reach out to further discuss what we covered! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOCareer #SEOAMA #PeopleManagement #SEOPeopleManagement #SEOTeams #SEOManager

In this week's episode, Jo O'Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.You can connect with Jo through her LinkedIn and Twitter.You find this episode transcript and all other transcript on WTS Website.Resources from the episode:Four Thousand Weeks by Oliver BurkemanIntroducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now. 

In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what's coming up in 2023.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now. 

Episode #25 of the SEO Podcast by #SEOSLY features a special guest - Areej AbuAli - founder of Women in Tech SEO and probably one of the most prominent people in SEO. Women in Tech SEO is a global community aimed at women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Whether you're freelance, agency-side, or client-side, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another. Follow Areej Areej's Website: https://www.crawlina.com/ Follow Areej on LinkedIn: https://www.linkedin.com/in/areejabuali/ Follow Areej on Twitter: https://twitter.com/areej_abuali Join the Women in Tech SEO community: https://www.womenintechseo.com/join/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

 Failings in Apple Business Connect Agency Model:While the Apple Business Connect Dashboard is well designed and the new API is significant, the product really fails smaller businesses that want their smaller agency to manage their listing for them. As the system is designed, a small business has to get an Apple ID, verify their own listing and then share the admin privileges with their small agency. Too many steps and too much work for most small businesses to engage with. Big agencies define local as a fad in CallRail survey:In a Callrail survey of 600 agency employees that work for larger agencies respondents thought that metaverse marketing and voice search are better long term investments while localization and AI were fads. Hello? SEO's don't get respect: SEO's highlighted their greatest difficulties, In a recent Aira & Women in Tech SEO  survey of smaller agencies and freelancers,  were "getting my recommendations implemented" (33%) and  "showing the value of my work" (23%). They also noted a lack of resources, technical debt and lack of bbuy in as reasons for not accomplishing their goals. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 97Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It's incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges. Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry! [00:02:47] The Discovery [00:04:30] The Timeline of Events [00:06:24] The SEO Community Rallies [00:07:37] How Could This Happen Today? [00:09:37] Dealing with Imposter Syndrome [00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:14:06] The Supportive SEO Community: Women in Tech SEO [00:15:19] Lessons from SEO Theft [00:19:37] Try Another Community, But Not SEO! [00:21:05] Women in Tech SEO Thanks to our Sponsor! Page One Power https://edgeofthewebradio.com/pageonepower Follow Guest https://twitter.com/olgazarzeczna  https://www.linkedin.com/in/olgazarzeczna/  https://www.youtube.com/c/SEOSLY  Women in Tech SEO: https://www.womenintechseo.com/ Olga's 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

Sarah chats with Areej about toxic feelings we can have around money sometimes, why we have them and what we can do to combat them.About Areej:Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the global Women in Tech SEO community and has been in the digital marketing industry for 8+ years. Where to find Areej:@areej_abuali on Twitter Areej's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeAbout Areej AbuAli - Hiya! I'm Areej, thank you for visiting my personal website. Based in the UK, I'm an SEO Consultant where I focus on all things technical and on-site SEO. I've worked client-side and agency-side across the property, health, fashion and travel industry. The bigger and messier a site is, the happier I am!Women in Tech SEO - Hello

This week we have Crystal Carter on the podcast to talk to us about personal branding, how and why to do it. Listen now!About Crystal Carter:Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more. Where to find Crystal Carter:@CrystalontheWeb on Twitter @crystalontheweb_ on Instagram Crystal's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeWix SEO Learning Hub - Get expert advice and in-depth resources to help you increase your organic traffic coming from search engines. SEO and Tech Resources Created for and Made by Women - Some of the SEO industry's most brilliant resources, tools, and communities have been created by women. Along with driving innovation and growth, women are actively supporting one another to increase the presence of women in SEO, web development, and other STEM careers.Never miss a podcast episode and subscribe: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin

In this week's episode we have Sally Raymer on the podcast to talk about how best to recieve feedback and how to make the most out of it.About Sally Raymer:Director of SEO & Content at boutique agency, Pico Digital, and part-time freelancer, Sally began her career in SEO back in 2014 and has since had the privilege of working in a number of sectors, from eCommerce to agency side. A proud member of the Women in Tech SEO community, Sally is a great believer in sharing experiences to enrich the lifetime learning experience that a career in SEO offers. Where to find Sally Raymer:@Salraym on Twitter About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeWomen in Tech SEO - Women in Tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring and beneficial way, and to help build our network and accelerate our careers.Subscribe (for free) and never miss a new episode: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin

This week Tazmin Suleman speaks to Roxana Stingu about Self Belief. They cover where self beliefs come from, how they shape our own lives and how to change your internal belief system to get the most from life.About Roxana:Roxana heads the SEO & Search efforts at Alamy, a stock photography agency with a collection of over 270M images to date. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She's been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival. Where to find Roxana@roxanastingu on Twitter Roxana's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comDon't forget to subscribe to our Podcast to never miss an episode: Listen to The SEO Mindset Podcast Sign up to be a guest on the podcast here.Copyright 2024 Sarah & Tazmin

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. In this episode we discuss: Where the idea for Women in Tech SEO came from The stress and joy of hosting a conference (alongside a full time job!) Lessons and learnings from the biggest WTSEO event The challenges of race in marketing Will we ever be ‘done' with diversity Moving from agency to in house SEO Running SEO from a big brand in a hyper competitive space The challenges of managing SEO for a VC funded start up Why the tech rather than marketing team may be the natural home for tech SEO Areej AbuAli Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. She has been in the industry for the past 8 years and has spoken at conferences such as SMX, BrightonSEO and MozCon. Find Areej on: Her website, Women in Tech SEO, Twitter, LinkedIn Important Links Women in Tech SEO Digital Marketing Strategy Course My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249. It's perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Today is Wednesday, January 12th, and I'll be talking about Shopify, Server Logs, winners and losers from Google's December 2021 Product Review update, Google Search Operators, thread on all the different templates/checklists/flowcharts, women in tech SEO newsletter, and shocking, someone's site isn't getting indexed and John Mueller kindly responds.Full Show Notes / blog: https://opinionatedseo.com/s2e8Was there an algorithm update on the 11th?The guys over at Search Engine Roundtable may think so.https://www.seroundtable.com/google-search-ranking-update-january-11-32742.htmlYoast released an in depth article on SEO for Shopify.They cover everything from optimizing core web vitals, lazy loading images, how to blog with shopify, and of course, how to use their new app with Shopify. Yoast also announced version 17.9 of their plugin which integrates with Wincherhttps://yoast.com/shopify-seo/https://yoast.com/yoast-seo-17-9/Search Engine Land published an article on Monday about server logs.https://searchengineland.com/why-server-logs-matter-for-seo-378199Screaming frog Log File Analyzer had an update yesterday as well: https://www.screamingfrog.co.uk/log-file-analyser-4-0/#4.5Lily Ray tweeted about the winners and losers from Google's December 2021 Product Review update. https://twitter.com/lilyraynyc/status/1481354389004693507https://twitter.com/lilyraynyc/status/1467948310094823425 Looking to take some of your knowledge up a step - check out SEO nerd Switzerland meetup with Brenda Malone who will discuss Advanced Google Search Operators For Smarter SEO.https://twitter.com/SEOnerdSwitz/status/1481276706308689923Meetup Link: https://www.meetup.com/SEOnerdSwitzerland/events/282426514/Aleyda Slis shared a 2021 thread on all the different templates/checklists/flowcharts she's shared over the past year. It's an incredible thread full of amazing content for any SEO. https://twitter.com/aleyda/status/1477639252783828992Another newsletter to sign up for besides the #SEOFomo - is the women in tech SEO newsletter by Areej AbuAli. Help them get to 3K newsletter subscribers before their January edition, they're about 167 subscribers away!https://twitter.com/areej_abuali/status/1480984918012448770And what better way to end today's podcast than another - my site isn't getting indexed: Veerendar Sunkara said his site isn't getting indexed on Google, it's been 2 months. It's an Amazon affiliate blog. John Mueller chimed inhttps://twitter.com/iamveerendar/status/1481319335558021121

In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: https://wtspodcast.captivate.fm/episode/imposter-syndrome-kristie-plantiga (Kristie Plantinga) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-creating-content-for-both-search-engines-humans-with-abby-reimer (Abby Reimer) https://wtspodcast.captivate.fm/episode/ethics-disinformation-jamie-indigo (Jamie Indigo) https://wtspodcast.captivate.fm/episode/forecasting-seo-miracle-inameti-archibong (Miracle Inameti-Archibong) https://wtspodcast.captivate.fm/episode/xml-sitemaps-michelle-race (Michelle Race) https://wtspodcast.captivate.fm/episode/large-scale-website-migrations-katherine-ong (Katherine Ong) https://wtspodcast.captivate.fm/episode/discuss-relevancy-digital-pr-beth-nunington (Beth Nunnington) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-ecommerce-seo (Laura Brady) Shoutout to 2021 sponsors: https://www.deepcrawl.com/ (Deepcrawl) https://www.mediasesh.com/ (MediaSesh) https://thisisnovos.com/ (Novos) https://www.screamingfrog.co.uk/seo-spider/ (Screaming Frog) https://www.wincher.com/ (Wincher) --- Episode transcript Areej: Hey everyone, welcome to today's bonus episode of the Women in Tech SEO podcast. I am super excited to be here, joined by my awesome co-host Sarah.  Hey Sarah! Sarah: Hello, this feels like we've not done this in a long time, isn't it? Areej: I know. I know. I'm really excited. I love that you bought up this idea a few weeks ago, of us doing an end-of-year bonus episode for everyone. Sarah: Yes, I thought it would be a cool idea just to do a bit of a recap and also record a podcast with you because yes, I said, it's just good to spend some time with you on the podcast. Areej: Oh yes, absolutely love that. I can't even believe it's December already, and we launched this podcast in April. I think we started talking about it in January or February, so definitely at the very beginning of the year. Sarah: Yes, definitely and we've done and dusted season three and we're going into season four and I'm just like, how? Where has that time gone? I thoroughly, thoroughly enjoyed myself because I don't know about you, but every time I get to speak to an amazing individual in the industry and pick their brains, it's awesome, isn't it? Areej: Yes, I completely agree. I can't believe the calibre of guests we've had throughout, we've had so some brilliant women come on board and we've just discussed all topics as well. Sarah: Yes, and I think that's key, isn't it? The number of varied topics that we've covered. I suppose that leads us into my first question, the first topic that I thought we could go into, where we discuss our standout episodes from our last seasons. Now I know this is going to be very hard, and I don't know about you, but I was going through all the episodes and I was, "How do I pick this? I just want to pick them all," but I have managed to whittle down to three. How about you? Areej: Oh yes, I found it impossible. I thought it was so difficult, to be honest. I went through a lot of them and because also, we've been listeners to some and then we've been hosts to others, which I think might make us a little bit biased as well. I'm happy to try my best and give it a go. Maybe you can start with saying one, you've absolutely loved and I can try to follow. Sarah: The first one that I picked out, was Kristie Plantinga who discussed imposter syndrome. Now, the reason why I picked this one out was that this topic was so-- it's such a passion area of mine. I think all of us, or most of us feel imposter syndrome, not just in SEO, but in work in general. It was just such a great episode because we were discussing it all and...

In this episode, we bring you the key insights from the 2021 State of Technical SEO report, a collaboration between Aira and Women in Tech SEO.  We discussed the impact of technical SEO, the biggest risks, and the most influential signals that reveal how the industry measures performance.Links in this episode:https://aira.net/state-of-technical-seo/introduction/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency. Where to find Laura: https://www.linkedin.com/in/lauralouseo/ (LinkedIn) https://twitter.com/lauralouise90 (Twitter) https://www.sweetdigital.co.uk/ (Website) Resources from the episode: https://www.searchenginejournal.com/ (Search Engine Journal) https://searchengineland.com/ (Search Engine Land) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura? Laura Hogan: Hey, are you all right? Areej: Yes, I'm good. Thanks. How are you? Laura: Good, thank you so much for having me on. Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us. Laura: Not a problem. Hopefully, I can give some useful information to people. Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital? Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant. Areej: I Love that. Laura: Yes. It's so much fun. Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency growth and how did that go? Laura: I think like every agency when it first hit and the UK closed down, there were definitely a few days of tears and a lot of panicking initially about what might happen. But you know what, I just put my big girl pants on and we knuckled down. There was only three of us in the company at the time that COVID first hit and we just knuckled down, and really worked on the sales, really worked on the partnerships that we had and really worked on making sure that we retained the client base that we did have. When COVID hit, our biggest clients were in leisure and hospitality and travel, which were probably- Areej: Oh no. Laura: -the hardest hit industries but we just supported our clients. I think that was the key thing. Nobody cancelled a contract with us, which we're so fortunate of. We worked with them to scale down their retainers for a bit, and to be there as that support for them. Obviously, in the meantime, we were working to...

In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: https://www.linkedin.com/in/giovannaangulo/ (LinkedIn) https://twitter.com/giovanessaang/ (Twitter) https://giovannaangulo.com/ (Website) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna. Giovanna Angulo: Hello. How are you? Areej: I'm great. Thanks. It's so good to have you here with us. Giovanna: I'm so excited to have this topic talked about. Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing." Giovanna: Great. Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO? Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global. The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that. Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when you do the SEO behind it. After a while, hindsight was 2020. At the moment, I was not thinking that was going to be my path. Areej: Wow. I've never even heard about an SEO course in university until this day. That's so interesting that you had to study it. Giovanna: It was new and something that I'm really proud that we were in is a very specific program at the University of Central Florida, which I give a lot of credit to. A lot of people don't usually, but I do. Areej: What advice would you give women who are considering just starting their SEO career today? Giovanna: I think the biggest thing, I would say, is to remember that your voice matters. That sounds really simple, but it really is. I think women and women in the tech industry or in the digital marketing industry have a...

In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: https://www.facebook.com/digitaltulips/ (Facebook) https://www.linkedin.com/in/sherihanmandour/ (LinkedIn) https://twitter.com/SheriMandour (Twitter) https://www.instagram.com/digital_tulips/ (Instagram) https://digitaltulips.com/ (Website) Resources from the episode: https://quickbooks.intuit.com/uk/ (QuickBooks) https://www.persado.com/ (Persado) https://monday.com/ (Monday) https://trello.com/ (Trello) https://developers.google.com/speed/pagespeed/insights/ (PageSpeed Insights) https://analytics.google.com/analytics/web/#/ (Google Analytics) https://www.semrush.com/ (Semrush) https://developers.google.com/search/docs/beginner/seo-starter-guide (Google SEO starter kit) https://moz.com/beginners-guide-to-seo (Moz beginner guide to SEO) https://learningseo.io/ (Learningseo.io) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Sarah: Hello, and welcome to the Women In Tech SEO podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me, I have Sheri Mandour who is a freelance digital marketing consultant and Digital Tulips founder, and she will be talking to me today about how to do SEO for small businesses. Welcome to the podcast, Sheri. Sheri: Thank you very much for having me. Sarah: How are we doing today? Sheri: I'm very well, thank you. How are you? Sarah: I'm always in a very good mood when I get to do a podcast, and get to talk to someone. I'm in my very happy place right now. Sheri: I'm glad. Same here actually, I feel very nostalgic speaking and just relaxed. Hopefully, we will have some fun today. Sarah: Can you give our audience a brief overview of how you got into SEO, and end up having your own business in freelancing? Sheri: Well, my story started actually 17 years ago when I got married and moved to the UK with my husband who was finishing off his studies. Although I had my bachelor's degree with honors and accounting and marketing from Cairo university, as well as experiencing work as an auditor for PricewaterhouseCoopers, and also for the United nations. I found it really challenging to find a job that really fit it around my new life and family. Back then I was approached by a friend who was actually an international human rights lawyer, and she was looking for someone to manage her organization's website and social media accounts. I took on that role basically, and started a long journey of self learning in which really I discovered the magic of SEO, and the digital marketing in general. I was really fascinated by the power of digital marketing, and the impact it had on people. Wanting to learn further, I enrolled in evening classes at the university of west minister and I obtained a diploma in digital marketing from the DMI learning really the strategy behind all the digital marketing tools and the platforms really was a game changer for me,...

In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR. Where to find Beth: LinkedIn: https://www.linkedin.com/in/bethenynunnington/ Twitter: https://twitter.com/bethnunnington/ Resources from the episode: https://www.ibm.com/demos/live/natural-language-understanding/self-service/hom (Free relevancy tool) https://www.thedrum.com/news/2021/07/09/how-247-blinds-used-seo-put-competitors-the-shade (The Drum article) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript: Areej AbuAli: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast. My name is Areej AbuAli and I'm the founder of Women in Tech SEO and I'm your host in today's episode. Today's episode is all about relevancy in digital marketing and joining me is the brilliant Beth Nunnington who is the PR director at Journey Further. Hey, Beth. Beth Nunnington: Hi, Areej. How are you? Areej: I'm good. How are you? Beth: Yes, I'm good, thank you. I'm very excited to be having this conversation, to be having this chat. Areej: Yes, I'm so excited to have you on board. I love the Journey Further team. I'm part of the book club and I'm a huge fan of everything that you do. I recently joined your conference as well. I think it was a week ago? Beth: Yes, I saw you were there actually. Areej: Yes, I have so much stuff for everything you and the team produced. I'm excited to have you here with us. Beth: Thank you, that's fantastic. I'll have to let the marketing team know because they did put a lot of effort into that event. I'm glad you enjoyed it, I thought it was great as well. Areej: Yes, awesome. Well, can you let everyone know a little bit about yourself and how you got into the world of SEO? Beth: Yes, of course. I'm Beth, as she said, I'm the PR director here at a performance marketing agency, Journey Further. I was the first person into the PR team three years ago now, and now we're about to hit 25 people, which is fantastic. I'm very much in charge of the growth of the team, overseeing the running of everything that we're doing here and showing that we're delivering fantastic results for our clients. I my career in SEO over 10 years ago, now which does make me feel a bit old if I'm honest. I started as a new media exec for solicitors in Liverpool, so it's in-house. I was part of an internal marketing team that helped manage their external SEO agency. I wrote on-site content, I filmed a lot of video content as well and I manage their social media channels as well as dabbling in digital PR at times. That's when I realized I wanted to specialize in it, so I applied for a role at Epiphany, which at the time was one of the biggest search marketing agencies, which are based in Leeds. I got a job in the PR team there and there I worked my way up and I specialized in digital PR and learned a lot about SEO and link building. Then basically I moved to another agency then in Leeds and then I got offered the opportunity by Robin Skidmore who's our CEO at Journey Further to

In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations. Where to find Billie: Website: https://billiegeena.co.uk/ Twitter: https://twitter.com/billiegeena LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They are keen to support and promote technical SEO women in the industry, and would like to use this sponsor slot to offer an open invitation for contributors in the WTS community to write for the Screaming Frog blog. If you're keen on being heard by a large technical SEO audience, then do drop them an email with a pitch via support@screamingfrog.co.uk. Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript: Areej: Hey, everyone. Welcome to a new episode of the Women in Tech SEO podcast. I am Areej AbuAli, and I am the founder of Women in Tech SEO. Today's episode is all about setting client expectations. Joining me today is the brilliant Billie Hyde, who is SEO Training Lead at The SEO Works. Hey, Billie. Billie: Hi. How are you doing? Areej: I'm good. How are you? Billie: Brilliant, thank you. Areej: It's so great to have you with us. You're super, super active in the industry, you're so active in the community. I'm really, really happy that we get to talk together today on the WTSPodcast. Billie: Me too. I'm just fangirling over here. Areej: Well, can you tell everyone a little bit about you, and what you do, how you got into the world of SEO? Billie: Absolutely, yes. I'm Billie Hyde, or if you follow me anywhere online, it's Billie Geena. I can't use my real name because of SEO. There's a slightly more famous musician kind of guy with the same name, I'm the Training Lead at the SEO Works. My job is to basically find ways for us to do SEO more efficiently, teach their student department, as well as training people that are new to the industry, and getting them their start here a well. I have a split role, so I am also a senior account manager as well. I look after a handful of clients and have the usual stress that every agency SEO has basically as well. Areej: I can imagine. Have you always been agency side? Billie: No. I did use to work in-house. I did that for about a year. I'd worked on the training side there, after working as a content SEO for a while. In-house, at certain places, there's just very little growth, and you're stuck in a rut, so I tried agency. I don't think I'm ever going to go back, I don't know. Areej: Wow. I love it. I know it's very, very different for different people. Some people are more team in-house, and others are more team agency. I can imagine especially with your role being very training-driven, it completely makes sense to be on the agency side. I love that your company has a training lead role. That's really exciting. Billie: It's really fun. Like most places, SEO just took off for our agency over the pandemic, and because of the skills shortage, it just makes sense of having me do this to get people who aren't currently in the SEO world into it. It's been working really well for us. Areej: That makes a lot of sense because I know how difficult it is as well right now, recruitment, and hiring, and bringing on new people. The fact that you have dedicated time and resources to training people who might be new to SEO. That's such a critical role to have. Billie: Absolutely. It just makes sense. I just can't believe we didn't think of it before. Areej: What advice would you give for women who are starting in the

We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ (https://hemingwayapp.com/) Thruuu - https://app.samuelschmitt.com/ (https://app.samuelschmitt.com/) Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277 Where to find Abby: Twitter: https://twitter.com/abbyreimermpls LinkedIn: https://www.linkedin.com/in/abby-reimer/ --- Episode Sponsor This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript Sarah McDowell: Hello, and welcome to the Women in Tech SEO podcast. I am very excited that we are back for season three. I am Sarah McDowell, an SEO content executive and your host for today. Joining me, I have Abby Reimer, SEO manager at Uproer, to talk about creating content that humans and search engines love. Hello, Abby. Abby Reimer: Hi, Sarah. Thank you so much for having me. I'm so excited to be here. Sarah: Thank you very much for joining. How are you doing? Abby: I'm fabulous. I'm ready for fall, crazy enough. I have my fall candles and a sweater on. I'm ready to go. Sarah: Ready for the autumnal? Is that the word? Is that the right word? Abby: Yes. I am very ready especially being from the Midwest. That's wild. Usually, summers are too short. No one wants them to end. This year, I'm ready for the smell of fall, ready for the seasons to switch. Sarah: To kick things off, I think a good place to start is if you can give our audience a brief overview of yourself and how you got into this wonderful world of SEO. Abby: Yes, absolutely. I am an SEO manager at Uproer, which is a search marketing agency in Minneapolis. We focus on e-commerce and tech companies. How I got here is a little interesting. As you probably know, if you're in SEO, it's something you stumble into. There's no degree for it. It's just interesting how many different paths there are. I graduated with a PR and writing degree and got a general marketing role. It was through that that I was working a lot on a blog. I'd worked a lot with email and social and promoting it on different channels. I noticed one week that one of our blogs was doing really r traffic. I was like, "I didn't promote this. What is happening here?" I was so confused. I looked at analytics. I saw that Google organic was the top channel that week. That question that I typed into Google, it's very meta, but I googled, "How do you show up in Google? How do you get traffic?" I was so fascinated with what I found. I had no idea that it was how you structure web pages and the actual queries that you target. That's how people get found among many other reasons. I went down that rabbit hole. I started following Moz and Brian Dean's Backlinko, followed a lot of those types of sites. I fell in love with it. Six months into my role or eight months or whatever it was, I was like, "I want to work on SEO and content full time." I ended up going to a content marketing...

In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Visit http://thisisnovos.com/ (thisisnovos.com) or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli. I am the founder of Women in Tech SEO. So, today's episode is one that I'm excited about. It's all about XML Sitemaps. And joining me today is the brilliant Michelle Race. She's a Senior Technical SEO at DeepCrawl.  Hey, Michelle! Michelle: Hello. How are you? Areej: I'm good. How are you doing? Michelle: I'm good, thank you. Areej: I was so excited when I saw that pitch come through because as geeky as it sounds, I love XML site maps. I love everything about them. So, I love the fact that you pitched that across. Thank you for that. Michelle: No worries, I feel like they are often a bit forgotten about. So, I wanted to try and change that. Areej: Yeah. So, can we get started by knowing a little bit more about you, how you got into the world of SEO? Michelle: Yeah, sure. So, after uni I worked at a few agencies as a front-end web developer, just building website templates. My last agency then decided to stop building websites and my boss at the time said "Oh, why don't you look into technical SEO?" as they didn't currently have an expert. It was a bit daunting at first, but knowing things that HTML helped a lot with understanding the basic tags. And then over the years, I taught myself with lots of help from Google Help forums and documentation, and I was Head of technical SEO there for quite a long time. But then in November last year, I joined DeepCrawl as a Senior Technical SEO and I work in a team of amazing technical SEOs and it's so fun. I love it. Areej: Yeah, you work with such awesome people, like some of the best women I know in tech SEO work there so I can imagine how amazing it is to be working alongside them. Michelle: Yeah, I feel very lucky. Areej: How did you find the whole, like, agency versus not agency life? Michelle: Yeah, it was a big change and at DeepCrawl I get to work with large enterprise clients and there's a lot of differences. So, it's really good. Areej: Yeah, I love that. I used to be agency side for a little bit over five years before I moved in-house, and I prefer in-house, and I can imagine how exciting it is in DeepCrawl getting to work with all kinds of clients as well. Michelle: Yes, definitely Areej: Awesome. And then like for women who are just starting in the industry, because with our audience base, we have women from all walks of life. Any advice you would give them? Michelle: So, I found it a lot easier to understand technical SEO knowing things like HTML and how a page should be structured. So, I'd recommend trying to learn the basics of things like HTML and also set up a website, if you can, because it's really good for testing and then obviously join communities like Women in Tech SEO. And also, Twitter is a great resource to follow experts and ask

This week we chat with Diana Richardson, Social Media & Community Manager for the SEO division of Semrush, all about SERP features. Where to find Diana: Twitter: https://twitter.com/DianaRich013 (https://twitter.com/DianaRich013) LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ --- Resources: https://www.semrush.com/blog/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom & Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. We have Diana Richardson joining us today, who is social media and community manager for the SEO unit at SEMRush. Hello, Diana. Diana: Sarah. Oh, my gosh. I could just listen to you all day. I love your voice. Sarah: Thank you. Maybe I need to think of ways to make money out of my voice. Maybe that's what I need to do? Diana: Yeah, you definitely should. Sarah:  I feel like we've already cleared something up. So, it is SEMRush rather than S-E-M-rush? Diana: Yes, and we have a lot of fun with how you pronounce our name. But in December of 2020, we went through a rebrand and we revisited our logo, and you'll notice our name is not capitalised as much as it used to be. So, we definitively made it Semrush in December of 2020. But in my career of all these years, I've always called it SEM Rush. So, it was a big change for me too. I've just now kind of get it down. Sarah: There you go. You've heard it here official. Well, let's start by getting to know you, Diana, so please would you be so kind and give us a brief overview of yourself? So, what you do and how you got into this wonderful world of SEO. Diana: My SEO journey started in 2006 when I answered an ad in the paper. Yes, we did not have things like indeed at that time and neither was SEO as a career choice. So, the ad was actually for a marketing specialist. And so, I sat down for the interview and the woman who would become my manager described SEO and PPC to me, and it was with a company that was transitioning from print to digital. So, I learned this from the ground up, brand spanking new, no training in college, with my clients, hands-on for 15 years. It's the best way to learn. I was with them for quite a long time, but then I wanted to branch out beyond SEO. And so, I found a job as a digital marketing director where I got to learn social media, email, branding, storytelling, all of those beautiful elements, and then actually networked my way to the job here at Semrush, which combines both of my loves, which is talking to people and SEO. So, it worked out great. Sarah: Are you ready for me to do a quick-fire round of questions? Diana: Yes. [Quick Fire Questions] Sarah: There are loads of ways that you can be creative. You don't have to draw. What empowers you to be the brilliant woman that you are today? Diana: Besides my genes? I love this question because I think it has been a 38-year journey, right? We learn things every step of the way. And what has empowered me to be how I am, where I am, is finding that it was OK to be me. Many, many more doors have opened for me just being myself, including my job with Semrush and being part of the Women in Tech SEO

In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema. Where to find Beth: Twitter: https://twitter.com/bethbarnham --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom & Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey, everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about schema. And joining me today is the brilliant Beth Barnham, who is the Technical SEO Specialist at Liberty Marketing. Hey, Beth! Beth: Hey, Areej. Thanks for having me. Areej: I'm so excited that we had a pitch come through about schema. So, thank you for pitching yourself forward. Beth: No, that's cool. It's really exciting and it's one of my favourite topics. So, anybody who knows me will know that I talk about it a lot because it's just really fun. And I like to just have a lot of fun with everything. That's all there is to say. Areej: So, can you tell us a little bit more about you and how you got into the world of SEO? Beth: Yeah, sure. So, I'm a Technical SEO Specialist at Liberty Marketing based in Cardiff at the moment, but I've got an agency background. So, when I finished uni, I knew that I wanted to work in digital marketing but wasn't really sure where. So, I kind of you know, digital marketing is kind of a massive sphere, isn't it? So, I went to an agency that as a graduate style scheme, and I worked through PPC, content, social media and SEO. And originally, I thought that social media was going to be what I wanted to do and ironically, I hate it now. So, I found SEO was something that I. I liked understanding how people got to where they did online without having to kind of pay for it. So, I knew I didn't focus on that element of it when I was in that agency. It paved the way, as a lot of SEOs say, and you just kind of find your way. Then I worked at another couple of agencies before I ended up at Liberty. And Liberty is kind of carved out my technical side, which is something that I love. And I just want to get as much exposure and understanding of tech as I can. So that's why the Women in Tech SEO is brilliant, because it gives you that exposure to other women in the industry. But also, there's a lot of chat with the tech side of things as well. So, it's perfect. Areej: Yeah. And how do you find working agency side? Beth: Well, I can't compare it with anything because I've only really worked agency-side apart from other non-digital jobs. So, I love it. I love the variety and my mind is really busy. So, I like to I can work in one industry in the morning and another in the afternoon and I get that exposure to all different industries, and I learn loads of different things that I wouldn't do before. So, I like that. And I like the difference and speaking with clients and just having like-minded people around. Sometimes you don't get in the house if it's a smaller team. So that's kind of my reason for an agency. But yeah, it's quite biased because I've only ever really been an agency. Areej: I did agency for five years before moving in-house. And there's so much that you learn when your agency side. With SEOs who are starting, for example, I always advise them to start with the...

On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university. Where to find Dhriti: LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. Joining me on today's show, I have Dhriti Shashikanth, Account Executive at Mindshare London, who is going to be talking to us about starting in SEO as a beginner and graduate from university. So welcome to the show. Dhriti: Hi! Thanks for inviting me. Sarah: Thank you for joining us. How are you doing? I mean, it's Thursday evening, Friday tomorrow. Have you got the Friday vibes going on? Dhriti: 100%. It's been such a long and busy month so far and it's only the 8th. It's been a long, busy one but looking forward to the weekend. Sarah: Well, it sounds like you pretty much deserve this weekend that's coming up then. To kick things off and to start this podcast, can you give our wonderful listeners a brief overview of yourself, what you do tell us a bit about you. Dhriti: Sure. My name is Dhriti and I'm an account executive at Mindshare UK. So, I've been at my current agency for a little bit over four months, just past my probation, which is great and currently living in London. And I'm quite excited that COVID has finished or like sort of finished, but it's lovely to go out and meet people as well. So, I'm enjoying that side of things. Would you like to know anything more? Sarah: I do have some quickfire questions.  [Quick Fire Questions] Sarah: Well, I mean, I'm going to be Googling that after the show. I'm imagining our listeners will be as well. What would you say empowers you to be the brilliant woman that you are today? Dhriti: I think it has to always be my role models. Definitely. I've been around so many strong women in my life. And I would probably say my mother and my grandmother are probably at the highest on that list. And I think my mum is just so hardworking and she's such a strong woman herself that I think it's inspired me to sort of getting to where I am in my career and work as hard as I've been working, so I would say, yes, it's my mother and other inspiring women in my field as well. My previous boss, Becky Simms, and of course, the Directors that I'm working with now in Mindshare as well, 100 per cent. Sarah: What one bit of advice would you give women starting in the industry? Dhriti: From my experience anyway, there seems to be a lot of women working in SEO. And I think it's just reaching out and speaking to people and joining the community and not being afraid to voice their opinions and challenge. I think that's the best way you can learn. So, I would say, yeah, not to be afraid of doing those things. Sarah: It's time to get into the meaty topic of this episode. And at the beginning, I said that we'd be discussing starting in SEO as a beginner and you'll be sort of like sharing your...

This week we speak to Katherine Ong, Owner of WO Strategies, about large scale website migrations. Where to find Katherine: Twitter: https://twitter.com/kwatier LinkedIn: https://www.linkedin.com/in/katherinewatier/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Welcome to a new episode of The Women in Tech SEO podcast, thank you so much for joining us. I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about helping large websites with their SEO website migration's. And I am joined by the brilliant Katherine Watier Ong, who is the owner of WO Strategies. Hey, Katherine. Katherine: Hi, how are you? Areej: Yeah, I'm great, thanks. It's so good to have you here. Katherine: Yeah, thanks for having me on. Areej: I think you host a podcast of your own, don't you? Katherine: I do, yeah. I have 2, I decided to be an overachiever. I have one that's an Alexa flash briefing. It's a daily SEO tip though, although over the summer it's been very not daily. And then I have another podcast called Digital Marketing Victories where we talk about the soft skills you need to be successful as a digital marketer. Areej: Oh, I love that. I know that you shared a few of those episodes and yeah, I love them. And how does it feel to be on the other side? Katherine: Oh, I mean, it's great. I help clients with podcasts and so it kind of made sense to do a podcast myself. And then I used to do a lot of speaking at the Voice Summit. So again, it sort of made sense to have an Alexa Flash Briefing. So, I know the ins and outs of how to do that work, too. Areej: Yeah, awesome. Well, I'm happy to have you here with us. You are a super, super active member of the Women in Tech SEO community. And I would love everyone to know a little bit more about you and how you got into the world of SEO. Katherine: Sure. Yeah. So, I've been doing SEO for 17 years, though I've been marketing forever. I planned my first conference, and I was 13 and launched a non-profit when I was 16 and got press coverage and did events and, you know, eventually a newsletter anyway. And for the last five years, I've been running a solo organic traffic consultancy. So, I focus on anything with a search function in it and help clients be found organically. So that's Google, YouTube, Bing, Facebook, that kind of thing, but those are the three big ones, Google, YouTube, and Bing. Yeah, so that's me I love SEO, before I started my consultancy, I ran the online marketing and analytics team at Ketchum, the big PR firm, servicing their clients globally. So, my first year there, it was just me. They'd never have anybody that did SEO or analytics. So, they thought one was enough for all their clients globally. They have like 12 offices in China. So, I had sixty-five clients my first year and they weren't small, Gazprom and ConAgra, you know, this large. Anyway, eventually, we had a team of nine. Areej: Wow. How did it feel moving from such a big type of company and just starting your own thing? Katherine: You know, I mean, I love the experience at Ketchum for sure, but also agency work can just burn you...

This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure. Where to find Aiala: LinkedIn: https://www.linkedin.com/in/aialaicaza/ --- Resources https://www.linkedin.com/pulse/empathic-search-results-how-neuroscience-impacts-seo-mikolajczyk/ (Empathic search results – how neuroscience impacts content SEO?) (LinkedIn Post) https://stratabeat.com/neuroscience-of-seo/ (The Neuroscience of SEO) (Blog Post) --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO content executive at Holland and Barrett and I am your host today. We have Aiala Icaza Gonzalez joining us on this episode, who is the SEO Director at Reflect Digital, who will be talking to us today about how we can take a more human approach to our site structure and why that is important. So, hello and a warm welcome, Aiala. Aiala: Hi. Sarah: How are we doing? Aiala: I'm good. I'm good. How are you? Sarah: I'm not bad at all. Not bad at all. Aiala: I'm glad to hear that. Sarah:  Have you had a good week so far? Aiala: I mean, it's over now, so I'm happy about it. Sarah: It's Friday tomorrow. So, the weekend is on the cards, isn't it? It's there.  Aiala: A 4-day week here so yay. Sarah: I am not jealous at all. Let's kick things off by you giving me and our listeners a brief overview of yourself, sort of the things that you do and how you got into this wonderful world of SEO. Aiala: Sure. So, let's start with how did I get here. I started around nine years ago in Germany. A friend told me; I know someone that knows someone that knows someone. So, I applied. They asked me what SEO was, I had no clue what it was, but I still got the job and that's how it started. I'm a director at Reflect Digital in the UK, although I work from Spain and pretty much, I handle the team, I handle clients, communications and I do talks from time to time whenever I have the time. And yeah, that's the summary. Sarah: I guess it must be quite interesting managing a team remotely. Aiala: Yeah. I mean, I was doing it already through the pandemic, so I found that it wasn't that complicated. Like they still get that human connection through the camera. So yeah. I mean I'm just, I just kept doing it. Sarah: And I'm jealous that you live and get to work in Spain. I mean, I want Holland and Barrett to send me to Spain. Sarah: Well, it's funny, you wouldn't be that jealous. Trust me, not here. Sarah: I've got some quickfire questions.  [Quick Fire Questions] Sarah: I mean. Wow, wow. You survived my quickfire round of questions. So now we know you more personally as well as you as an SEO person. Now this is The Women in Tech SEO podcast, so I am going to ask you a couple of questions around this topic, starting with, what would you say empowers you to be the brilliant woman you are today? Aiala: Well, I mean, I'm going to make it short because I could talk for hours here, obviously, starting from my mother and my auntie that has always pushed me to be at my best and

Is your Google My Business listing sending out strong trust signals?That's the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing.Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business?And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking?Listen to learn:Which Google My Business features send out trust signalsWhat negatively impacts trust within GMBHow to optimize your website to strengthen trust signalsThe top 5 tactics that help you build and maintain trust signalsResources: Read Levi's in-depth explainer on How to Get the Most Out of Google My Business Q&ACheck out the amazing Women in Tech SEO community

This week we speak to Barb Davids, owner and SEO consultant at Compass Digital Strategies, about transparency and communication in client reporting. Where to find Barb: Website: https://compassdigitalstrategies.com/ Twitter: https://twitter.com/BarbDavids LinkedIn: https://www.linkedin.com/in/barbdavids/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej AbuAli: Hey, everyone, welcome to a new episode of the Women in Tech SEO podcast. I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about transparency and communication in client reporting. Joining me today is the brilliant Barb Davids, who is the owner and SEO consultant at Compass Digital Strategies. Hey Barb! Barb Davids: Hey Areej, how are you? Areej AbuAli: I'm good. How are you? Barb Davids: Doing good. It's midweek. It's good. Areej AbuAli: I'm super excited to have you. You were just with us in WTS Workshop recently, so it's great to have you on the podcast as well. Barb Davids: Yeah, this is fun. Areej AbuAli: Can you tell everyone a little bit about you and what you do, how you got into the world of SEO? Barb Davids: Sure, I'd love to. So I started my business full time in November of 2019 and like a lot of people it was because I got fired. And very interestingly a lot of the people were just stunned that it even happened. And I just decided, OK, universe, I understand what is happening. Fine, I'll go out on my own because the reason that I was fired was for something that wasn't even my responsibility. So it was a little like weird and I didn't quite know how to handle it. And then I just chalked it up to being a universal thing like, hey, I got it, OK, I'm going out on my own. And then before that, for probably a good year, solid year, I had more clarity in what I wanted to do. And the idea was to work any time, anywhere. I wanted to just not sit behind a desk anymore. And when I started the concept of Compass Digital Strategies, although it didn't start out that way in terms of the name and what it did, but I started working towards that and specifically with photographers because I was a fitness photographer at the time. I've since closed the business, but I started working with other photographers and learning about SEO and trying to figure out specifically for this industry, what do I need to know to do? And then I found that other people were having the same problem. And I'm like, OK, well, if it's even difficult for me and I've been in the actual the digital marketing industry for well over twenty years, how hard is it for people who don't have any of that background? So it started that way and I started helping some people and things kind of grew. And then Compass Digital Strategies kind of evolved. And now I do different businesses do some client work. Some of them I do it for them. And then sometimes I have consulting so people will do their own SEO, but with my guidance and sometimes I'll get in and do the things for them just to help them out. But basically they're learning it as they go and they do the SEO tasks. It's helpful because a lot of people don't know...

This week we speak to Himani Kankaria, Digital Branding & Marketing Consultant, about the importance of planning content and preparing content calendars. Where to find Himani: LinkedIn: https://www.linkedin.com/in/himanikankaria/ Twitter: https://twitter.com/himani_kankaria Website: https://www.himanikankaria.com/ Content calendar template: https://t.co/KMXceRf1ej?amp=1 (https://bit.ly/3sBzTkj) --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast. I am Sarah McDowell, SEO Content Executive at Holland and Barrett. And I am your host today. It is not just me. On my own. No, I have the wonderful Himani Kankaria joining us today to talk about planning content and preparing content calendars. Himani is an independent digital marketing and branding consultant e-commerce content consultant and content specialist. Welcome to the show, Himani! Himani: Hey Sarah, thank you so much for having me on the WTSPodcast. I am super honoured to be here. Sarah: It's an absolute honour for you to spend your valuable time with us today. So let's kick things off and get to know you Hamani. So can you give us a brief overview of yourself, what you do and how you got into this wonderful world of SEO?  Himani: So I've been in this digital marketing industry for more than 11 years now. When I started with SEO back in 2010 and like about, I worked in house for around six years, and then I became a consultant working independently with the B2B companies, including the SAS company. So, you know, I like focusing on helping business owners to understand their business goals and help them align with the marketing goals. So based on that, I am, you know, also preparing the roadmap. And helping them help the team to work on their roadmaps. So, you know all of those 11 years of my journey, I have learned SEO, I have learned creating content. I have also tried mastering the skills to create the content that, you know, ranks on page one of Google and also on Google features. And you know, I would love to add that, you know, for three and a half years, I've been trying my hands and working with a couple of e-commerce businesses through e-comm cheetah. I am associated with e-comm Quito as an e-commerce consent content consultant. I had them. To the content of in commerce campaigns. So it was like, you know, back in 2010, I had an option to either go into the development side or I would go into SEO. So I don't know what clicked in my mind. And I immediately picked up SEO and it's like, you know, I am. Learning every day, something new and growing with all the new things that are coming up in our industry. Sarah: Sounds like you're very passionate about this industry. It's lovely to hear that. How are you feeling if I move this on and do some quick-fire questions? [Quick Fire Questions] Sarah: Okay. So this is the Women in Tech SEO podcast. So let me ask you some questions about this. What would you say empowers you to be the brilliant woman that you are today? Himani: I would say I have got three pillars for this. One

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.

This week we speak to Laura Brady, SEO Manager at NOVOS, about all things e-commerce SEO. Where to find Laura: LinkedIn: https://www.linkedin.com/in/laura-b-578299129/ Twitter: https://twitter.com/lauraabrady8 --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Areej: Hey everyone! Welcome to a new episode of the Women in Tech SEO episode. I'm Areej and I'm the founder of Women in Tech SEO.  Today's episode is all about e-commerce SEO strategy and joining me is the brilliant Laura Brady, SEO Manager at NOVOS. Hey, Laura! Laura: Hi. How are you? Areej: Yeah, I'm good. Thanks. We were just saying that I'm really excited about this episode because I've recently started an in-house ecommerce role. So I think I'm going to learn tons from it.  Laura: Yeah, no, it's really good to talk about it. I previously didn't work in e-commerce either, so they need to have a really just certain last year and a half doing it. So I know how you're feeling. Areej: Awesome. Well, can you tell everyone a little bit about you and how you got started in the world of SEO? Laura: Yeah. Sure. So I'm Laura, I work for NOVOS as an SEO manager focusing on e-commerce strategy. I've been at NOVOS since I joined mid pandemic. So when it just kicked off, so in April 2020, and before that, I worked at Screaming Frog for just under three years. And that was where I kicked off my SEO career. Quite lucky to start there. Areej: Does NOVOS mainly focus on, is it all e-commerce clients that they work with? Laura: I'd say like 98% of replies that e-commerce might have the odd one that, that isn't specifically e-commerce but like, yeah, I would say the vast majority is e-commerce. Areej: I think it's really nice to be able to specialize and have a niche. When I was on the agency side, we kind of worked across so many different things and I can imagine there's definitely a lot of benefits that comes from focusing on that one industry. Laura: Definitely it's very fast-paced as well. So you kind of have to hit the ground running as well. Areej: Awesome. Well, you know, we're part of women in tech SEO and something that I always love to ask all women who, whether they come on the podcast or have one of our workshops or interviews, is just get a bit of an understanding about, you know, what, what empowers you and what keeps you motivated and inspired within the industry? Laura: I think it's just that there are so many different things. I can't really give you one, one example, but I think I've been really lucky to work in two really good workplaces. I've learnt so much from everyone, we get to work with so many different team members. We're not really siloed into one team or anything. So that's been awesome. And like, obviously Screaming Frog was cool too, but like, I guess it was just like, just picking up on everyone else's kind of advice and just, I'm not really afraid to go and ask questions to other people and that kind of throws me into things. So it's more just kind of. Just not saying no to things and just like that, taking the opportunities and projects and I've picked stuff up along...

This week we speak to Gisele Navarro, CEO at Content Marketing Agency NeoMam, about working remotely and managing remote teams. Where to find Gisele: Website: https://neomam.com/ LinkedIn: https://www.linkedin.com/in/giselenavarro/ Twitter: https://twitter.com/ichbinGisele --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast. I'm Sarah McDowell, SEO Content Executive at Holland and Barrett., content executive at Holland and Barrett and I will be your host for today. We have Gisele Navarro joining us today to talk about remote work in a subject that I think we can all relate to right now. Gisele is the CEO of NeoMam, a creative studio on a mission to produce content that people want to share with a background in link building and leading a fully remote and multi-cultural team of specialists from her home in Derbyshire. Gisele, a very warm welcome to the show. Gisele: Thank you for having me, Sarah. I'm happy to be here. --- This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos --- Sarah: Thank you very much for agreeing to spend your afternoon with me. How are we doing? How's your Wednesday been? Gisele: I mean, it's almost coming to an end now. So the future looks bright. It's been good. I've been quite busy this week, so I'm a bit more tired than you should. But I hope I can tell you where I go on the podcast. And yeah, it's been, it's been good. How was your Wednesday? Sarah: I mean, I've no meaning to brag, but I have had today off. So I'm feeling quite Zen. Like I fell asleep earlier, listening to a podcast in the sunshine. So that's the kind of day that I've had. Sarah: Can you give our wonderful listeners a brief overview of yourself, what you do and how you got into this world of SEO? Gisele: Yes. So I lead the team at NeoMam. So basically my day today, it's just working with everybody who helped us in the creation and the promotion of the content that we make for our clients. And so my background is in link-building. So I started in SEO back in 2009. And I think by 2000, and by the end of 2010, it was quite clear to me that link-building was my thing, and I really liked it. So I ended up being a CEO because I used to work in sales and I was actually quite depressed and I felt that I needed to change something. I was too young to feel the way I was feeling. I felt at the time. So I just quit my job and went online to see what I could do from home. And I've, I've always had a blog since I was a kid, so I kind of knew things or the CEO. So I did put myself...

This week we speak to Karen Julia, Wedding Photographer & SEO Consultant, about all things image optimisation. Featured Resource: https://photoseolab.com/image-seo/ Where to find Karen: Website: https://photoseolab.com/ LinkedIn: https://www.linkedin.com/in/karen-julia/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Areej: Hey everyone! Welcome to a new episode of the Women in Tech SEO episode. I'm Areej and I'm the founder of Women in Tech SEO.  And today joining me is the brilliant Karen Julia, wedding photographer and SEO consultant. Hey Karen! Karen: It's great to be here. --- This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos --- Areej: I'm so excited to have you on board. And I love that. I think from the very first time we ever spoke, I remember you telling me all about how you're a wedding photographer. Introduce yourself to everyone and let us know what you do in your world. Karen: Awesome. Well, I'm a wedding photographer, as you've mentioned, and I'm also an SEO consultant as well. The approach I have with SEO is to really kind of coach and empower and educate clients. So it's a little bit of a kind of random way that I got into this. I didn't really set out. Intending to do SEO, but I phoned from my own business. I wanted to be phoned more by the right client and Google, as we know, as a fantastic matchmaker. So I started learning SEO back in 2007 and got my website ranking really well, and then went through all the trials and tribulations like Panda and penguin and Got banned from Google at one point. And it was purely accidental. It was not intended to be not. But I realized then that you can't really do SEO kind of half-heartedly, you know, it's kind of all or nothing because there's so many kinds of updates and changes and it's a constantly evolving kind of space really. So I realized that I needed to improve my lack of resources as well in terms of where I was getting trusted information from. And that's when I started helping people in the community, the photography community that I'm in. Areej: Do you help other wedding photographers optimize their websites? Karen: I do. I have a client base of photographers around the world from the U S I've worked with clients and New Zealand, Australia, kind of, I'm thinking there's a couple of different African countries as well. Europe. So I have an international client base and really the niche that I specialize in is wedding photography specifically. Yep. Areej: And how do you currently split your time between the SEO consultancy and the wedding...

This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language. Where to find Lidia: Twitter: https://twitter.com/LidiaInfanteM LinkedIn: https://www.linkedin.com/in/lidiainfante/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, and the wonderful Areej AbuAli. Today, we have a wonderful guest lined up for you. And that is Lidia Infante who has been in SEO for seven years working in-house for media outlets, B2B and e-commerce sites. She moved from Barcelona to Sheffield to join the agency world at Rise at Seven. This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread,  NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Sarah: Now I imagine that Sheffield is very different to Barcelona. Lidia: It's very, very different. It's not as rainy as I was expecting to be fair, but it's still not warm and sunny. Sarah: Ah, so you were, you warned about the British UK weather before moving over? Lidia: I was told it was going to be miserable. We kind of just feel like Brits enjoy complaining about the weather rather than the weather being awful. Sarah: Would you be able to give our listeners a brief overview of yourself and what you do and sort of like how you got into this world of SEO? Lidia: So I work as senior international strategies that writes a seven, which means that I work with a digital strategy for global brands and I'm also running our European expansion, which means that I'm sort of managing the Germans strategies, the strategies we're currently hiring for Spanish strategies as well. And this involves a lot of analyzing the claim performance reporting, communicating, checking that everything's on track. And then we're actually impacting the business bottom line, not just like. Building links for the sake of building links or building content for the sake of building content. And I came into SEO in a bit of a weird, funny way. I was working in PPC as many of us do, but we never really talked about it. I was working in PPC for an international e-commerce site, where, when I decided to found my own women's rights magazine, I wanted to do something really light, really funny that wasn't very brainy and difficult. Just something that was really approachable like, Everybody to get what women's rights are about and what feminism is about. And that was at the time where Facebook was sending traffic cutting traffic to publishers. So I realized that SEO was, it had a lot of...

*** First Season Break *** We are taking a short break after finishing season one of the WTSPodcast and will be back with season 2 in a couple of week's time. Take a listen to find out how you can still get your fix of the podcast or the Women In Tech SEO community. Thanks to everyone who has supported the podcast so far; speakers, sponsors, and of course you, our listeners. We'll catch you all in our next season! We have a corker of a speaker lineup waiting for you.

My guest on this week's episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards. Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20 countries presenting in both English and Spanish. For my money, she is one of my favorite presenters in the industry. You may have heard her present at SMX, MozCon, Pubcon, Women in Tech SEO, and Brighton SEO as well as many, many other places. Aleyda is the creator of the popular newsletter SEOfomo. When she launched it, SEOFomo took the SEO industry by storm. I'll ask Aleyda a little about the Newsletter during our conversation. She is the host of the popular video series Crawling Mondays. The series has amassed an impressive subscriber total and features conversations between Aleyda and some of the top SEOs in the world. She is also the creator of learningSEO.io an SEO learning roadmap with the best videos, blog posts and online training courses for different topics in SEO. As you would expect with anything from Aleyda, it's extremely comprehensive. Aleyda has a wide breadth of expertise but one of the topics I learned from her was international SEO. Whenever a website is appealing to audiences in several different countries speaking different languages, it presents numerous challenges from an SEO perspective. Aleyda has become the world's leading expert on international SEO and I start our conversation asking her a few questions about it. Join me for a conversation with Aleyda Solis, one of the leading SEO experts in the world. We'll chat about future-proofing your international SEO, tips and suggestions for video SEO she learned producing Crawling Mondays, and I'll ask her a little bit about starting the hottest newsletter in SEO.Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

This week we speak to Rejoice Ojiaku, SEO Manager & Co-Founder of B-DigitalUK, all about what keyword mapping is and why it is important. We also test her on her Disney knowledge (there is a tenuous link) and what inspires/empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/RejiYates LinkedIn: https://www.linkedin.com/in/rejiaku/ --- About B-DigitalUK A social platform created for Black people to highlight and display specialist roles within marketing & advertising. Where to find B-DigitalUK: Instagram: https://www.instagram.com/b_digitaluk/ Facebook: https://www.facebook.com/BDigitallUK Twitter: https://twitter.com/bdigital_uk LinkedIn: https://www.linkedin.com/company/b-digitaluk/ --- Episode Transcript: This transcript is generated using an automated third party tool so will not be 100% accurate. Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett, and the wonderful Areej AbuAli, who is an SEO Consultant and the founder of the glorious Women in Tech SEO community. This week, we have Rejoice Ojiaku, who is an SEO Manager experienced in technical and content SEO. And she's also the co-founder of B-Digital UK, which is a marketing and advertising platform catered to the black demographic to inspire and educate. Good morning to the both of you. Areej: Good morning. I'm so excited to be here and I'm so happy that rejoice is joining us today. Rejoice: I'm very excited to be here. This is very, very exciting. Thank you for having me. Areej: We love having you here and Rejoice, you know, that we absolutely love involving you in as many projects and initiatives and events that we have to get started. I think it would be great for our audience to learn more about you and what got you into SEO in the first place. Rejoice: Yeah. So I got into SEO after my marketing masters, and it was meant to be a graduate rotational program, but they sort of left me in SEO for six months, which was meant to be three. So by the six months I sort of fell in love with SEO. It was ideally where I wanted to sit because. I find that SEO is a good mix of it. And marketing and this sort of does give me all that, you know, analytical skills and I get to sort of play around with websites. I get to sort of look at coding things that I was interested in. And from there I sort of continued to stick with SEO. There's so much to learn and I guess, because it's ever changing so many things coming in, going out I do kind of like that fast pace thinking about SEO. So there's so many layers to it, which I really like to explore. So that's where I found my SEO love, I guess. Areej: Yeah, I love that. And I love everything that you do with B-Digital UK. So if you can tell our audience more about what it is and what inspired you to start this in the first place. Rejoice: So B-Digital UK was sort of started when I, myself and my friend Wilhemina went to the Women in Tech SEO conference.  And I absolutely love the idea of an initiative that was catered to women, but in all things, I guess myself and Wilhelmina, we always look out for how many black people are present in SEO. And we saw that there weren't a lot of black women and women in attendance. And then we were sort of asking questions. Like, do we actually know any black person in digital marketing, just in general. And we didn't, and we couldn't actually say who we knew that was involved in digital marketing or someone that was up there. We already knew about the other counterparts, all the white people who are. So prominent within the space. So that's when we decided we should create a platform that educates and inspires digital marketers who are already in the industry and people who are coming into the industry. So we wanted to show students. That marketing and advertising is a viable career. And you can take all those...

In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals Resources: https://web.dev/ (https://web.dev/) - All Google's guidance on Core Web Vitals https://web.dev/chrome-ux-report-data-studio-dashboard/ (https://web.dev/chrome-ux-report-data-studio-dashboard/) - Google's own Data Studio dashboard for tracking stats from the CrUX report https://developers.google.com/speed/docs/insights/v5/get-started (https://developers.google.com/speed/docs/insights/v5/get-started) - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl https://developer.chrome.com/docs/devtools/ (https://developer.chrome.com/docs/devtools/) - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening https://corewebvitals.iprospect.com/ (https://corewebvitals.iprospect.com/) - a good summary of the state of play in every industry from iProspect https://reddico.co.uk/tools/serp-speed/ (https://reddico.co.uk/tools/serp-speed/) - check how you and competitors are performing for Core Web Vitals on a keyword level --- Episode Sponsor Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. Where to find DeepCrawl: Website - https://www.deepcrawl.com/ LinkedIn - https://www.linkedin.com/company/deepcrawl Twitter - https://twitter.com/DeepCrawl Facebook - https://facebook.com/deepcrawlHD --- Episode Transcript Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you. This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn. Sarah: Thank you so much for spending your Saturday morning with me and Areej. Very, very appreciative. How are we doing? How's  your morning been? Natalie: Quite productive, actually quite got up early. Had a good, good breakfast. That's a bit unusual for Saturday to be honest, but yeah, it was going very well. How about yourself? Areej: Yeah, all good. All good over here. I'm just really, really excited to have you here with us. We've met several times, since the very start of the Women in Tech SEO community. But I'd love you to tell the community, a bit more about you. So how

In this podcast, we sat down with Areej, founder of the Women in Tech SEO community, a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another.

In this week's episode, Miracle Inameti-Archibong, Head of SEO at Erudite Agency, discusses forecasting SEO & showing ROI. We also find out what inspires Miracle and what empowers her to be the brilliant woman she is today. Where to find Miracle: Website: https://miracleinametiarchibong.com/ Twitter: https://twitter.com/mira_inam LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-39168713/ --- Episode Sponsor Massive shout out to Wincher for supporting the WTSPodcast and sponsoring this episode. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure results. The uniqueness of Wincher is in the most accurate data - they update positions every 24 hours and you can update the data manually as well. Wincher offers 14 days of a free trial and an exclusive €30 off for our community. Use the voucher WTS21 to grab the deal. Where to find Wincher: Website - https://www.wincher.com/ (https://www.wincher.com/) LinkedIn - https://www.linkedin.com/company/wincher/ (https://www.linkedin.com/company/wincher/) Twitter - https://twitter.com/WincherSEO (https://twitter.com/WincherSEO) Facebook - https://www.facebook.com/wincher.rank.tracker (https://www.facebook.com/wincher.rank.tracker) --- Episode Transcript: Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell,  SEO content executive at Holland and Barrett, and the absolutely wonderful Areej AbuAli, who is the Founder of Women in Tech SEO and SEO consultant. We have a wonderful guest joining us today, and that is Miracle Inameti-Archibong, who is Head of SEO at Erudite Agency. This episode is sponsored by Wincher. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure the results. The uniqueness of Wincher  is in the most accurate data. They update positions every 24 hours and you can update the data manually as well. And today they released a totally new product that will be a competitor to the most famous brands. Check it out. Wincher offers 14 days of  free trial and an exclusive 30 EUR off for our community. Head on over to their website, wincher.com and use the voucher code WTS21 to grab the deal. You can also connect with them on LinkedIn, Twitter, and Facebook by searching for Wincher. Areej: How's everything going? How are you doing Sarah today? Sarah: Oh, I'm buzzing. I don't know if you could tell by how I'm speaking, but I'm really enjoying my morning. It's a whole morning of podcasts recordings, so I'm very much having a wonderful time. How about you? Areej: Super excited as well. I mean, any chance for me to get to hang out with both you and Miracle is awesome. That sounds like a great Saturday morning, considering that we were not really doing much anymore with lockdown and stuff. Sarah: Oh gosh, I feel like there should be a rule that COVID isn't mentioned because yeah, I don't know, but hopefully by we're coming to an end, I don't know. I don't know what to say on the matter. Miracle: Yeah. It's really annoying that just when you're allowed to meet these people in the park, the weather changes drastically. We had snow  and before that it was sunny. Areej: Miracle. How are things going? We know so much about you because you're such a valuable member of our community and I've met you over two years ago now. But just tell our audience everything there is to know about you and what you do and how you got into SEO. Miracle: I think I got into SEO. Like most people will. Yeah, just purely by accident. I didn't know what SEO was. I was doing a master's degree in digital media and I did a course in advertising. And then when I finished

Bringing together women is something I'm so passionate about. In this great episode with Areej, we talk about her experience of creating Women in Tech SEO and how to build your own women's community. Read full podcast notes here: http://digitalbloomiq.com/pod/areej-abuali

In this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today. Where to find Aleyda Website: https://www.aleydasolis.com/en/ Twitter: https://twitter.com/aleyda LearningSEO: https://learningseo.io/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the women in tech SEO podcast, where your hosts myself, Sarah McDowell podcaster and SEO content executive at Holland and Barrett and the absolutely wonderful SEO consultant and founder of Women in Tech SEO, Areej AbuAli. This week, we have an awesome speaker lined up and that is Aleyda Solis, who is an international SEO consultant, speaker and author. So it's a good afternoon for the both of you. How are we doing? Areej: Yeah, good thanks! Great to be here with both you Sarah and Aleyda Aleyda: Hello. Hello. So nice to be able to be with you today, too. Areej: Aleyda, we are so excited to have you. I think you get invited to every single Women in Tech SEO project and initiative.  Aleyda: No, thank you for having me as well. I'm more than happy. I'm so excited that you have started the podcast. And I think it will be refreshing and necessary also to follow up and see  how many women are today in the industry. How many of all of us are contributing in different ways. And I think it should be refreshing because still today I see from time to time those questions over Twitter: “Oh, who are the women to follow?” So it will be so much easier to just point out to the group that since it is closed, sometimes it's a little bit harder. But with the podcast, like, yeah, take a look at all of the conversations. So many different women, so yes, so, so exciting.  Areej: A hundred percent completely agree. And yeah, can't wait to have a lot of awesome guests with us every week. So Aleyda,  I'm pretty sure, most of the industry knows you and knows how awesome you are, but I'd love to share your story a little bit about how you got into SEO. Aleyda: Yes. So I got into SEO in 2007 after I was given the chance to start working at an aligned marketing agency that was already doing SEO among yeah. PPC, social media, et cetera. And I was lucky that I didn't know about SEO at that point, but I started little by little by, by handling. Our website, like I was pretty much managing the websites of, of the agency monetizing and doing affiliates. Do you want a little bit of content marketing, social media, SEO. And, and then I focus. After a while, more and more and more into SEO, only up to a point that when the SEO specialist of the company left, they offered me the opportunity to focus completely on SEO. So that is why, how pretty much it was like, very like serendipity, like, right. And I'm, I'm still, I'm still very, very thankful for that opportunity, because I, I think that that has been like my best decision. Ever to to, to focus on becoming an SEO. Right. So, yes, it was like, it was a very very good, good luck from, from my side too. And, and I really enjoy SEO because it allowed me to do, let's say, like to blend the activities that I was doing, I, before becoming an SEI was What designer slash front, front end web developer. So I continue going through the HTML of the websites, how to, well, well structure make websites, crawlable, good navigation, et cetera. Right. And then although they had it allow me to also do this extra of, of a little bit of more marketing side of, of activities, right? Like, yeah. The optimization. Of the content to connect with the audience search behavior, how to improve conversion. So I, I think it was the blend that really, really attracted me to SEO and well, I've never looked back realistically. I love it. Wonderful. Sarah: I love hearing everyone's story about how they got into SEO because yeah, it's never really a plan and it's just wonderful hearing....

In this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today. Where to find Isaline Twitter: https://twitter.com/isaline_margot LinkedIn: https://www.linkedin.com/in/isaline-muelhauser/ --- Episode Sponsor Massive shout out to MediaSesh for supporting the WTSPodcast and sponsoring this episode. MediaSesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility.  Where to find MediaSesh: Website: https://www.mediasesh.com/ Twitter: https://twitter.com/mediasesh Christina Brodzky (Founder) Twitter: https://twitter.com/cbrodzky --- Episode Transcript: Episode 2 - Isaline M Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett and the wonderful Areej AbuAli, SEO consultant and founder of the Women in Tech SEO community.  This week, we are joined by the wonderfully amazing Isaline Muelhauser who is a SEO nerd and content strategist, and also host of community SEO Nerd Switzerland and Content Strategy Lausanne. And she's a lover of cats and the outdoors. Hello! Isaline: Hello. Hello Sarah. Hello Areej. Sarah: This episode is sponsored by MediaSesh. Medaisesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility. Their founder most recently conducted a webinar where she spoke with three brilliant women in the accessibility space to discuss how there's a discrepancy between how SEO is optimize images using the alt text field and how they should. You can learn more about that on their Twitter handle, which is @mediasesh or their website mediasesh.com. You can also follow their founder, Christina Brodsky on Twitter @cbrodzky How are we both doing? Areej: Really good over here. Super excited to have Isaline on with us. She is one of my favorite people in the community. And I know, I probably say that about a lot of people, but I mean it. Sarah: You can have multiple favourites, that's okay. Areej: Tell us more about you Isaline. I'm so excited that we've got you here and you do so much with  your meetups. You have a lot of different things that you host locally as well. So we'd love to learn a little bit more about you. Isaline: Yes, thank you for welcoming me today I'm really happy to nearly meet you in person, at least get to talk to you instead of writing. And so usually on Saturday mornings, I would be at my rowing training on the Lake. So I'm not unhappy to be here inside because the weather is not that good. So. It was a beautiful excuse not to go and sleep a little longer. So, so I'm really happy to join you this morning. And yes, I, I co-host two communities, one of them with my, one of my best friends, it's SEO, nerd Switzerlands and we just felt that it was really important to bring some knowledge about SEO to the Swiss people and also crate the contents that we find interesting. And the articles that we find worth reading and good sources. Because very often when people look for information and internet, it can be overwhelming with all of the articles. And when one is the beginner, it's difficult to know. What article is a good article and can be trusted. And what is a good source? Yup. Areej: Yup. I love your meetup and I love that you continued doing it during the lockdown world we're in right now, which meant that you managed to get a lot of awesome people that you normally wouldn't have managed to get to if you were based locally. I know that you recently had one with Ruth on accessibility,...

Jamie is a technical SEO best known for taming JavaScript frameworks like Angular and React, helping websites share information with humans by improving how search engines crawl, render, and index. In this week's episode, Jamie discusses ethics and disinformation surrounding not just SEO but the internet as a whole, covering topics such as who's responsible, why it's an issue, ways to tackle these challenges and much more. We also find out what inspires Jamie, challenges she has faced as a women in the industry and what empowers her to be the brilliant women she is today. Where to find Jamie Twitter: https://twitter.com/jammer_volts LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Website: https://not-a-robot.com/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, podcaster, and SEO content executive at Holland and Barrett. And they absolutely wonderful, Areej AbuAli, who is an SEO Consultant and founder of Women in Tech SEO. WTSPodcast is your weekly podcast for all things SEO related guest, starring brilliant women in the industry.  Hello! How are we doing? Areej: Yeah. Good. Thanks. Super excited to be here today. Sarah: Yes. It's the first one. How are you feeling about it? Areej: Yeah, I'm feeling good. I'm really excited. I'm in great company. I've got you. I've got Jamie. So looking forward to it. Sarah: Ah, there you go. You've done like a subtle little hint there about introducing our first guest on the show. So yes, we have with this for our very first Women in Tech SEO podcast, Jamie Indigo, who is a technical SEO best known for teaming unruly JavaScript frameworks like angular and react. She helps websites share information with humans by improving how search engines crawl, render and index. A very warm welcome to the show Jamie! Jamie: Thank you so much. It's an absolute pleasure to be here with two of my favorite humans, part of my favorite community. Areej: It's so good to have you, Jamie. I'm sure that a lot of people who are listening already know a lot about you and about how awesome you are, but we would love to hear a little bit about you from you. Jamie: Oh, me for me. Well, that's exciting. Well, I'm not a robot, but I speak bots and that's pretty important. Because my focus is as an SEO so niche that I don't understand how rankings work and I'm too afraid to ask, but really it's focusing on the rendering process. Everything from how Googlebot fetches content to, you know, response codes, we're giving a look at the log files and see where those resource requests are going. And when it goes into the web rendering engine, how is that executed? Where the contents available at two, we have a whole sneaky set of your eyes that no one expected to exist. The cannibalize, our world. You'd be surprised a lot of cannibals heading out there. Sarah: Wonderful, wonderful. Something we used to do with SEO SAS was with each of our guests. We do like a quick fire round of silly questions. How are you feeling about that?  Jamie: I love silly questions. Yay.  Sarah: Okay. So there's six in total and I literally just want you to like clear your mind and just answer the first answer that comes to your head.  All right, let's do this question. Number one. Can you share food? Jamie: Yes. Sarah: Something that spiky Jamie: Porcupine. Sarah: They are very spiky. Are you a tidy person?  Jamie: Absolutely not.  Sarah: Ah, they say the best creative people are untidy. I swear. I've read that somewhere. When coming in, do you stay within the lines? Jamie: Hm, no. I'm a big fan of coloring books, and that inherently involves some new lines. Sarah: And final question if it's a hot day, what drink are you craving?  Jamie: Oh, water. Sarah: Just water?  Jamie: Yeah, I want to stay hydrated. Sarah: You don't want anything in your water? Like a bit of lime or sparkling...

We are very excited to welcome you to the launch episode of the Women In Tech SEO Podcast! During this WTS Podcast episode, your hosts, Areej AbuAli (founder of Women In Tech SEO & SEO Consultant) & Sarah McDowell (podcaster and SEO content executive at Holland & Barrett) discuss why they are launching the podcast and the rebrand of SEO SAS, what they are hoping to achieve and the importance of not reinventing the wheel. We also get to know the hosts with a quickfire round of questions and a feature, explain how you can get involved with the podcast and the importance of learning. Hope you enjoy! Where to find WTS Podcast: Twitter: @techseowomenpod Website: https://www.womenintechseo.com/podcast/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast and very excitedly, this is our very first launch episode. So welcome along! Your hosts are myself, Sarah McDowell, podcaster, self-confessed SEO geek, who works at Holland and Barrett as a SEO content executive. Areej: And I'm here as well. I'm Areej AbuAli, I'm the founder of Women in Tech SEO, which is a support network and community for women in the tech SEO field and I'm an SEO consultant. Excited to be kicking this off with you, Sarah! Sarah: Do you want to know a little secret? Areej: Yeah, go for it. Sarah: I was like a little kid yesterday and I couldn't sleep because of today. Areej: Honestly. I'm so excited to be doing this. I knew this has been on my to do list for like over a year, so I cannot believe we're finally recording the launch episode. Sarah: I know it's crazy. It's crazy. And I think you have seamlessly led us in to sort of talking about why we're launching this podcast. Areej: Yeah. Yeah. Yeah. I think from my end, like this is, it feels like the podcast for all things, SEO, guest starring women in our industry. Every week, we will invite brilliant women to come on board. We're going to delve into specific topics and learn from their stories, knowledge, and experience. But you know, with all awesome things from your end SEO SAS, I think it would be amazing for everyone to hear more about the story of why we're doing this together from you. Sarah: Yes, right. Well, should I get my best storytelling, voice? Yes, so some people might recognise my voice or my name because I previously hosted the SEO SAS Podcast. Basically that podcast was going on for two years, so quite a long time and my cohost Hannah stepped down. She had too much on her plate. And when she stepped down, it got me thinking because SEO SAS was always like a me and Hannah thing. And I had to do some thinking about "What's my next step?" And it just so happened that during this thinking time you reached out to me and the rest is sort of history, wasn't it? Because like you said, you've always wanted to do a podcast. And I think you saw the message about Hannah stepping down, sort of prompted you to ask me and reach out because obviously you were on a previous SEO SAS podcast episode and that's how we first met. And yeah, I had a massive smile on my face and it was quite funny actually, because being really honest, you were a bit nervous weren't you like asking, but it's crazy, isn't it? Because as soon as you asked me, I was like straight to my sister. I was like, Oh my God, this has happened! So, yes, I think this is it explained or do I need to go into more detail there? Areej: No, I was a guest on SEO SAS, and it was one of my very first podcasts to be on. And you and Hannah were just awesome. It was really, really, really fun to be on it. And so for me, when I thought about "Okay, I'd love to do a WTSPodcast", I always thought about you and Hannah, and the way you hosted your podcast and how inclusive it was and how accessible it was for everyone and how you made everyone feel really, really welcome. So when I saw the message that you were thinking about what you want to do next, if you are potentially thinking about...

Joining us today is Krystal Taing, dialling in from sunny San Diego. Krystal is a Solutions Engineer for Strategic Partnerships at Uberall, a SaaS business that is based in Berlin. Prior to this, she did 6 years at Rio SEO that also was a SaaS-based local SEO solution. In this episode, Krystal shares how she fell into her expertise of local SEO, her experience as a person of color and as a woman in an industry represented by white men, where she continues to expand her knowledge, and her advice on whether you should consider a career in Agency vs In-house. Krystal is a huge advocate of LocalU and Women in Tech SEO (founder Areej will be on an upcoming episode). So let's get started!

When it comes to the concept of expertise, authoritativeness, and trustworthiness (E-A-T), two names comes to mind (both ladies) where one of the two is Lily Ray, Director of SEO at Path Interactive. In this episode, you will find out a few interesting things about Lily outside of her professional world. For example, did you know that she was touring as a teenager in a band? Did you know that she was a drummer? And why does she enjoy DJ-ing? "There will always be people talking about you behind your back .. it is part of the process, so you can't let those haters define what you do because they're always going to be there so just ignore them." I also ask her to share her experiences as a woman in the industry so tune in to find out more! If you're a woman in Search/Discoverability, Lily recommends that you join the Women in Tech SEO community. Follow Lily on Twitter (link) and to listen to her DJ, click here.

In this week's episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK.We talk about her decision to leave school at the age of 18 to get into the world of work, which eventually led her to digital marketing. We discuss how her early years led her to become an SEO, her time at agencies, how she got into public speaking, what made her decide to found her own agency, as well as her involvement with the Women in Tech SEO group.For our core topic, we dive head-first into website migrations and share our experiences and advice around some of the biggest challenges and where we've seen success.And of course to round out the episode, we take more Twitter questions of the week.

Another episode, another great guest. In this episode, I'm joined by the incredible Areej AbuAli - founder of Women in Tech SEO, conference speaker, and Tech SEO wizard. Genuinely one of the nicest people in this industry who I'm proud to be able to call a friend. Learn about her background, what led her to start Women in Tech SEO, how COVID has affected her professionally, and her future plans for world domination. Women in Tech SEO Website: https://www.womenintechseo.com/

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a passion for technical SEO, her experiences at agencies and why she likes in-house, biggest SEO challenges, and much more.In the news we talk about Google's news that temporary store closures now won't hurt your search rankings and structured data for COVID-19 announcements, as well as the SEO plot-line on Tiger King.Finally, we deep dive into diversity, talk about Areej's experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.