Podcasts about rank ranger

Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive brand marketing.Given this unique perspective, we also ask Mordy what small and established agencies can do to find their identity and speak to their target audience while also tracking brand performance metrics.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

What are the key insights that you should be extracting from your Rank Ranger SEO data? In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you guilty of just publishing and hoping and moving on? In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including: 1. Figure out which pages to promote 2. Know what promotion channels to choose for each page 3. Implement a content promotion system For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How different is SEO for NFT companies? In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-T For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? 1. Awareness of SERP features we don't have control over 2. Short videos - YouTube shorts etc. 3. What to watch - recommended for you 4. Refining the search For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Welcome to the final part of a three-part discussion about Google Analytics 4 and in this episode, we're going to be looking at how we migrate to GA4. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel discusses how to migrate to Google Analytics 4, including: 1. Steps to migrate to Google Analytics 4 2. Redefine your conversion data 3. Define your data points 4. Collect more data than you need 5. Google Analytics 4 migration tips 6. Don't compare GA4 to UA For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial #googleanalytics #googleanalytics4 #SEO #SEOtips

In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics. In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including: 1. The advantages of GA4 over Universal Analytics 2. How you can tell a better story with Google Analytics 4 3. How GA4 deals with different properties 4. Will GA4 replace software like heat map or CRO software 5. Does GA4 help you visualize your buyer's journey 6. Is there better data available in GA4? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away? Taking part in our panel is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel will help you understand Google Analytics 4, including: 1. The history of Google Analytics 2. How Google Analytics has changed 3. What SEOs will lose by moving over to Google Analytics 4 4. What SEOs should know to embrace Google Analytics 4 For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you a little bit too focused on bringing in new SEO clients when it could be much easier to grow your existing account? In this episode, Ilaria Fabbri shares three ways to grow your SEO client accounts, including: 1. Target your core audience 2. Forecast friction 3. Become your client's partner vs. your client's consultant For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you actively using Google Search Console data to get more traffic? In this episode, Marco Giordano shares how to audit content like an SEO data analyst, including: 1. The setup 2. Defining goals 3. Data cleaning 4. Analysis 5. Insights and implementation For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Are you avoiding these three key link-building mistakes? In this episode, Debbie Chew shares three link-building mistakes to avoid, including: 1. Not thinking like the recipient of your outreach 2. Over-relying on a single link-building tactic 3. Linking to the wrong pages on your site For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How are you taking advantage of logfiles to improve your SEO? In this episode, Gerry White shares five ways to use logfiles for SEO, including: 1. Seeing how Google looks at your site 2. Parameters 3. Are there subdomains consuming your crawl budget 4. JavaScript and CSS files 5. Response codes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion tracking For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks

How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we're discussing eight essential elements of fast websites with Jono Alderson. The eight steps are: 1. Core Web Vitals 2. Cloudflare 3. Chrome Developer Tools 4. Advanced Image Optimization Techniques 5. Advanced Font Optimization Techniques 6. CSS and JavaScript Tricks 7. Caching and Versioning 8. Clever Third-Party Kit For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation. The six steps are: 1. Have an In-Market Expert at Hand 2. Know Your Market 3. Get the Right Translation Budget for Your Market 4. Don't Just Translate, Localize 5. Brief Your Translators Correctly 6. Find the Right Translator For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you? In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations. The steps are: 1. Understanding Your Client's Pain Points 2. Understanding What to Reasonably Expect 3. Understanding What Will Delight Your Clients 4. Make Sure Your Clients Understand What They Are Getting for Their Money 5. Make Sure Your Clients Understand Their Given Timeframe 6. Make Sure Your Clients Fully Understand What You're Doing for Them For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Greg Gifford reveals five tops to optimize your Google Business Profile, including: 1. Optimize your business name 2. Add UTMs to your URLs 3. Optimize your categories 4. Questions and answers 5. Google posts For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What exactly is entity SEO and how do you use it boost your SEO? In this episode, Sara Taher shares six tips to boost your entity SEO, including: 1. Create a topical map 2. Decide on the page/topic 3. Entity research 4. Integrate entities 5. Add internal links 6. Add schema For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How is AI impacting Google, how is this impacting SEO, and what can you do about it? In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including: 1. Content AI tools 2. Brainstorming and timesaving 3. Generate static imagery 4. Generate video 5. Prompt optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? In this post, Myriam Jessier shares five SEO content biases to watch out for, including: 1. Anchoring 2. The illusory truth effect 3. Authority bias 4. The bandwagon effect 5. The Google effect For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ iTunes: http://ow.ly/ZWpq50zVqH3 https://podcasts.apple.com/us/podcast... Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtips #SEO

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive? How can you turn this around and make sure that you appeal to as many people as possible? In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including: 1. Inclusive language 2. Inclusive imagery 3. Gender forms and security practices 4. Keywords 5. Showing support on your website 6. Link out to resources For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including: 1. Understanding how much content you have and how popular it is 2. Checking what Google has indexed at scale with the URL Inspection API & log file data 3. Finding hidden sections of poor quality 4. Auditing on-page SEO elements 5. Scraping key page attributes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner? In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including: 1. Is SEO the right choice for your business 2. Make all digital media more efficient 3. Use SEO data to answer brand questions 4. Be honest when it's time to pivot strategy or resource 5. Explore internal processes and work to make them more efficient For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Billie Geena Hyde shares how to structure SEO training, including: 1. Picking the right SEO training for your team 2. Review your matrix 3. Face-to-face vs. self-taught 4. Training non-SEOs For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtraining #SEOtrainingCourse

How should you be building links in 2023? In this week's episode, Bibi shares three key elements to creating linkable assets, including: 1. Focus on your audience 2. It doesn't have to be epic 3. Outreach For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general? In this episode, Taylor shares four ways to be more transparent with your SEO clients, including: 1. Building long-term relationships 2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How do you incorporate machine learning into your SEO strategy? In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEO #MachineLearning #SEOstrategies

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey. We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information. This Week's Podcast features Chaz Edwards, Mike Milas, Benjamin Olson and Bucky Helms. The Halloween sale starts Today 25%off Sitewide spooky25Halloween Costume Contest with web20 employees vote to receive $50 credit https://www.facebook.com/web20ranker/posts/pfbid0QSVBsAXMv36y8G7DrQJrn617yiAaqJcS3m47ry1FBqXfLesTNYFoUZm4N9AdYGunlGoogle Site Name At Domain Level But Favicons At Domain and Subdomain LevelsJohn Mu: Google: Link Wheels Are Against Google's Guidelines & Are Link Schemes 6:52 Web 2.0 Ranker Weekly Update If you're not signed up for the Web 2.0 Ranker weekend update, sign up now!The Halloween sale starts Today 25%off Sitewide spooky25Halloween Costume Contest with web20 employees vote to receive $50 credit https://www.facebook.com/web20ranker/posts/pfbid0QSVBsAXMv36y8G7DrQJrn617yiAaqJcS3m47ry1FBqXfLesTNYFoUZm4N9AdYGunlBusiness Guest Posts launching this monthWill be launch Bio Hub links to replace Authority StacksRamping up Campaign Recs and Link recs, as well as Demo/Strategy, callshttps://web20ranker.com/getting-started/ to see moreWe are actively working on our SEOreports.Agency Dashboard Updates to better your experience. Keep an eye out for some better communications there! SEO Discussion 14:19 What we are seeing with the latest content, spam, and core updates. 31:31 Google: Link Wheels Are Against Google's Guidelines. 22:24 SEO News For The Past Week Is Google Showing Fewer FAQ Rich Results & Other Rich Results? (Rank Ranger)Google Local Pack In Web Search Showing Up Less Often? (Rank Ranger & SEM Rush)New Zero Click Google Study Puts Zero Clicks At 25%, Not 65% (SEM Rush)New Google Business Profile Web Search Menu Now Rolling OutGoogle has clarified its help documentation for the new site name markup – Google Site Name At Domain Level But Favicons At Domain and Subdomain Levels SERP Changes Google Shopping Ads Overlay Carousel Testing Top & Bottom Google Says John Mu: Google: Link Wheels Are Against Google's Guidelines & Are Link SchemesJohn Mu: Google Search Has No Documented Limit For Length Of Site Name 39:32 SEO Mad Scientist Update Get our SEO test updates so you know what's working in SEO. Sign up now! Q&A 53:01 Any tips on silo pages for service pages and local SEO? Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions. Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA. Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey. We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information. This Week's Podcast features Chaz Edwards, Mike Milas, Benjamin Olson and Bucky Helms. The Halloween sale starts Today 25%off Sitewide spooky25Halloween Costume Contest with web20 employees vote to receive $50 credit https://www.facebook.com/web20ranker/posts/pfbid0QSVBsAXMv36y8G7DrQJrn617yiAaqJcS3m47ry1FBqXfLesTNYFoUZm4N9AdYGunlGoogle Site Name At Domain Level But Favicons At Domain and Subdomain LevelsJohn Mu: Google: Link Wheels Are Against Google's Guidelines & Are Link Schemes 6:52 Web 2.0 Ranker Weekly Update If you're not signed up for the Web 2.0 Ranker weekend update, sign up now!The Halloween sale starts Today 25%off Sitewide spooky25Halloween Costume Contest with web20 employees vote to receive $50 credit https://www.facebook.com/web20ranker/posts/pfbid0QSVBsAXMv36y8G7DrQJrn617yiAaqJcS3m47ry1FBqXfLesTNYFoUZm4N9AdYGunlBusiness Guest Posts launching this monthWill be launch Bio Hub links to replace Authority StacksRamping up Campaign Recs and Link recs, as well as Demo/Strategy, callshttps://web20ranker.com/getting-started/ to see moreWe are actively working on our SEOreports.Agency Dashboard Updates to better your experience. Keep an eye out for some better communications there! SEO Discussion 14:19 What we are seeing with the latest content, spam, and core updates. 31:31 Google: Link Wheels Are Against Google's Guidelines. 22:24 SEO News For The Past Week Is Google Showing Fewer FAQ Rich Results & Other Rich Results? (Rank Ranger)Google Local Pack In Web Search Showing Up Less Often? (Rank Ranger & SEM Rush)New Zero Click Google Study Puts Zero Clicks At 25%, Not 65% (SEM Rush)New Google Business Profile Web Search Menu Now Rolling OutGoogle has clarified its help documentation for the new site name markup – Google Site Name At Domain Level But Favicons At Domain and Subdomain Levels SERP Changes Google Shopping Ads Overlay Carousel Testing Top & Bottom Google Says John Mu: Google: Link Wheels Are Against Google's Guidelines & Are Link SchemesJohn Mu: Google Search Has No Documented Limit For Length Of Site Name 39:32 SEO Mad Scientist Update Get our SEO test updates so you know what's working in SEO. Sign up now! Q&A 53:01 Any tips on silo pages for service pages and local SEO? Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions. Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA. Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including: 1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a Website For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever struggled to bring senior business stakeholders with you on your SEO journey? That's what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including: 1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your team For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including: 1. Timing 2. Targeting 3. Transactional For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you taking advantage of SEO image optimization on Google? If not, you may well wish to pay attention to today's episode. In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing? In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing page types by benchmarking against competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? In this episode, Barry shares three key episodes of SEO for news publishers, including: 1. It's all about Top Stories Boxes on SERPs 2. Speed matters 3. The headline is the key to optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise your efforts on topics that communities care aboutHow does Wix prompt feedback from the SEO community?CONNECT WITH MORDY/WIX:https://twitter.com/MordyObersteinhttps://www.linkedin.com/in/mordy-oberstein-12551715/https://www.wix.com/https://www.wix.com/seo/learnCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Do you have a great idea but are struggling to grow your business with it? Do you have a brand but still can't find a way to get it out to the masses? Are you tired of getting all the tips and advice out there and just need a process that works for your company? Well then you're probably wondering if there is a REAL TALK way to figure out how to build your business online on auto-pilot? Well, I got Travis Bliffen coming to the virtual stage to show you how to use his methods of getting visibility and more qualified leads to grow your business. You'll discover: ~The one common mistake you see when it comes to link building or content marketing? ~What are the first three things marketing steps you should take when opening your business? ~How to approach SEO & Content Marketing in your business and the importance of it. Don't miss this one if you want to learn the process most aren't talking about these days in building your online business. Travis Bliffen is the founder of Stellar SEO, a top-rated U.S. link building agency. As an Army veteran, Travis took a leap of faith after reading a magazine article about the future of SEO. He dove deep and spent a year perfecting his craft. When he opened his firm in 2012, they quickly gained a reputation for being a cost-effective, honest and leading SEO agency. At Stellar SEO, they improve visibility to gain authority and get more qualified leads with their link building strategies. Travis can be found on Rank Ranger, SEMRush and Search Engine Journal where he has written many published works on SEO and link building. He is also a featured speaker at SEMPO Cities among other industry events. StellarSeo.com _______________________________

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You'll get insights into a good CMS that will cover the technical details that ensure your site appears on a search. Every platform has its logic. It's like using an SEO tool. –Mordy Oberstein, 33:36 There are SMBs who don't have that luxury of paying, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical things to ensure your site's indexable. –Mordy Oberstein, 8:38 That 60% of a customer base, you're not going to expect them to be able to implement the most advanced customized SEO settings. Giving them the ability to rank is step one. –Loren Baker, 13:05 00:00 - About Mordy 08:26 - How many users are business owners? ​​18:27 - How integrated is PageSpeed in Wix?  24:30 - Pros and cons of closed and open CMS. 29:57 - About WordPress plugin vulnerability. 32:21 - Weaknesses of closed CMS solutions vs. open CMS. 34:31 - Differences that Mordy has experienced when working for tools like Semrush and Rank Ranger vs. the CMS side like Wix. 39:52 - Tools Mordy has been working on the Wix backend. 41:39 - The best SEO toolkits. 45:24 - Is Mordy an active Bing Webmaster Tools user? Resources mentioned: SEO Clarity - https://www.seoclarity.net/ Wappalyzer - https://www.wappalyzer.com/ Detailed - https://detailed.com/ Google Search Console - https://search.google.com/search-console/about SEO Rant Podcast - https://www.theseorant.com/ There's so much investment, whether Shopify or Wix or whatever it is around SEO. But, just from our user base, the hottest topic among our users is SEO, hands down.  –Mordy Oberstein, 14:48 Performance, to me, is a conversion issue. More than is an SEO issue. –Mordy Oberstein, 21:46 ​​There are some great SEO tools out there that have horrible usability. And then some have excellent usability, but maybe not the best data. And then some have the perhaps not the best of both worlds, but it works on both sides. So it's finding your sweet spot. –Loren Baker, 34:00 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Mordy Oberstein Mordy is a seasoned SEO expert and has been integral to the Wix brand. He currently serves as their Head of Branding and formerly served as the company's SEO Liaison and their SEO advisory board member. As a communications advisor, Mordy also guides how businesses use Semrush to gain visibility among competitors. Being the SEO expert, he's also created podcasts and Twitter chats to bring attention and knowledge on this topic into everyone's lives! ​​Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ Follow him on Twitter: https://twitter.com/MordyOberstein Visit his site: https://www.mordyoberstein.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She's also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture - Nik provides a caveat and a BIG, BIG warning !  If you find it difficult to follow this audio-only, here are the slides >>. What you'll learn from Nik Ranger 00:00 Nik Ranger and Jason Barnard02:22 Nik Ranger's Brand SERP and Event Knowledge Panel 03:00 Webfacts in SE Ranking's Knowledge Panel05:13 Semantically driven site architecture06:59 Who is Nik Ranger?09:32 Google shifts from answers to search intent journeys14:38 Search intent journeys are unique to each user. Should we try to adapt our pages to each of these intents?19:16 Semantic relationships in Google's Knowledge Graph24:33 Breaking down a site's ontologies and identifying search intent25:51 Manually qualifying and clustering of search terms versus Wordlift's AI-driven solution35:53 What is site structure and how does it help SEO?41:47 How to build a great site structure (a flow chart)47:06 How to assess your internal and external link architecture49:00 Assessing keywords performance in Google Analytics and Search Console51:40 A warning from Nik Ranger before restructuring your site's architecture54:58 Common problems with site migrations This episode was recorded live on video July 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She's also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture - Nik provides a caveat and a BIG, BIG warning !  If you find it difficult to follow this audio-only, here are the slides >>. What you'll learn from Nik Ranger 00:00 Nik Ranger and Jason Barnard02:22 Nik Ranger's Brand SERP and Event Knowledge Panel 03:00 Webfacts in SE Ranking's Knowledge Panel05:13 Semantically driven site architecture06:59 Who is Nik Ranger?09:32 Google shifts from answers to search intent journeys14:38 Search intent journeys are unique to each user. Should we try to adapt our pages to each of these intents?19:16 Semantic relationships in Google's Knowledge Graph24:33 Breaking down a site's ontologies and identifying search intent25:51 Manually qualifying and clustering of search terms versus Wordlift's AI-driven solution35:53 What is site structure and how does it help SEO?41:47 How to build a great site structure (a flow chart)47:06 How to assess your internal and external link architecture49:00 Assessing keywords performance in Google Analytics and Search Console51:40 A warning from Nik Ranger before restructuring your site's architecture54:58 Common problems with site migrations This episode was recorded live on video July 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this week's episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix.We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. We also discuss what was behind his decision to move on and become the SEO community liaison at Wix and how he is managing to juggle leading or contributing to 3 podcasts.For our core topic, we talk about Wix SEO, tackle why Wix seems to get a bad rap in the SEO community, and touch on key SEO features and capabilities.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast merch!So get your popcorn ready as we tell Mordy's SEO story and have another great roundtable discussion.