Thinking Caps

Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base.

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, & planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships.

Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program.

March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative & strategic inspiration.

Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.

Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays.

Facebook's stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.

The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again. Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section.

The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality.

In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey.

The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.

In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.

Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.

Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts.

Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

The Cheetah Digital Customer Engagement Suite provides as much as 20% of top-line revenue increases for some global brands. Pure Archery Group migrated their multiple brands to our single platform to acquire zero-party data, understand, activate, and engage their audience with hyper-personalization.

Pure Archery Group has a unique challenge when it comes to marketing. They have both retailer and independent dealer channels -- but they rise up to meet that challenge with customer marketing that's personalized to every consumer that engages with them.

Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members engaged.

What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success.

Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.

Join product marketing team member Nick Einstein, and David Raab, founder of the CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and isn't, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build?

How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts.

'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital's VP of Brand & Community, Francesca Gillett on these poignant revelations.

Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn' from Christine's bold marketing approach for finding Hank's new forever family.

As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.

Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.

The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.

Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.

Restaurants took a beating in 2020 as the pandemic spread.One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.

Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.Look out for another longer episode that delves into the mechanics of Cheetah Experiences. A must-watch for clients of the Customer Engagement Suite.

Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.

Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most marketers' email strategy and the ability to report. BUT, savvy marketers who have adopted a one-to-one personalization strategy will rise above their competitors not ready for this disruption. We'll explain how they'll do it.

From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n' wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it's great to see these brands moving to engage with their customers in a more authentic, one-to-one way.

The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that highlight the race to collect consumer data and we agree with Mondeléz that brands need to connect direct with consumers nd leave the 'middlemen' on the sidelines.

Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands still heavily reliant on third party data and other tracking tactics. We explain why it's never been more important to collect your own data, directly from consumers with consent to use it as you need.

AdAge's homepage last week said ‘marketing may be better off without cookies'. We agree and glad they are finally getting up to speed… we've been saying that for years. Furthermore, we've partnered with AdAge to understand what marketers do and don't believe about personalization now that adtech is crumbling. This is a sneak peak into some of the incredible stats that will be released in early June via a whitepaper published by the AdAge custom content team.

Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up over your competitors? Watch for those tips as well as access to the full Consumer Trends Index Report 2021.

It's been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!

US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the safe bet for advertising brands.

It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years experience on two sides of the fence and help you navigate the sea of confusion when sorting through the data. Make sure you have context on the report and its author before you take it at face value.

Restaurants took a beating in 2020 as the pandemic spread.One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.

Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's Budweiser used Cheetah Digital's Experiences platform to collect zero-party data while offering them a free beer.