Podcasts about apple's ios

If you want to take iOS 15 for a test drive, start here.

Here's what you need to know for the iPhone's latest operating system. Story: https://cnet.co/3jvdvrW Text us: https://cnet.co/dailycharge Leave a voicemail: 862-250-8573 Follow us: twitter.com/thedailycharge Homepage: cnet.com/daily-charge   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to take iOS 15 for a test drive, start here.

This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!

Nilay Patel, Dieter Bohn, Alex Cranz, and Chris Welch discuss all the announcements from Apple's Worldwide Developer's Conference that took place this week. All the links: COVID-19 hospitalization rates in adolescents went up during March and April Where did the COVID microchip conspiracy theory come from anyway? The pandemic might cut down e-waste but widen the digital divide Apple WWDC 2021: the 15 biggest announcements Apple previews iOS 15 at WWDC 2021 The best features of iOS, iPadOS, and macOS that Apple didn't announce onstage Apple's Siri will finally work without an internet connection with on-device speech recognition Watch Apple's Siri blaze through requests with on-device processing You'll soon be able to use your iPhone as ID at the airport Apple adds welcome privacy features to Mail, Safari Apple's iCloud Plus bundles a VPN, private email, and HomeKit camera storage With iCloud Plus, Apple's privacy promise is paired with an upsell Apple's privacy-focused Private Relay feature isn't coming to China Apple Music's spatial audio is sometimes amazing but mostly inconsistent  macOS and tvOS are getting spatial audio support with the AirPods Pro and Max Apple Music begins rolling out lossless streaming and Dolby Atmos spatial audio Apple introduces Siri for third-party devices macOS Monterey lets you run Shortcuts and share files between Macs and iPads Apple may have done the coolest drag and drop demo ever How Universal Control on macOS Monterey works FaceTime is coming to Android and Windows via the web Apple is building video and music sharing into FaceTime Apple announces watchOS 8 with new health features Apple's new health features bring new focus to elder care technology  Apple lets users see family members' Health data Apple announces iPadOS 15 with homescreen and multitasking improvements Microsoft announces Xbox TV app and its own xCloud streaming stick Facebook plans first smartwatch for next summer with two cameras, heart rate monitor Sony WF-1000XM4 earbuds announced / review Google's first folding Pixel is apparently still on track for a 2021 reveal Clubhouse and its clones have an accessibility problem Biden revokes Trump bans on TikTok and WeChat Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy; UK Royal Family 'gobsmacked' about Prince Harry's Apple TV+ series; Apple now tells users to unpair Apple Watch Series 3 before updating

It's been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!

The software update also allows people to unlock their iPhone with their Apple Watch and report accidents they see on the road. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's top stories, the iOS 14.5 update requires apps to ask for permission before tracking data. Meanwhile, Spotify increases prices for subscriptions and Roku says YouTube TV app could be removed from devices.

How will Apple's upcoming iOS 14 privacy updates impact your ability to use paid media to achieve your marketing goals? This week on The Inbound Success Podcast, Loop Club Co-Founder and CEO Tim Keen explains what will happen when Apple rolls out iOS 14, how it will impact Facebook specifically, what it will mean for marketers' ability to use retargeting, and what brands should be doing now to prepare for it. From simple steps like verifying your domain in Facebook ads manager and doing more testing on ad creative, to advanced solutions like server side tracking, Tim shares actionable steps that marketers can take to ensure their paid media strategies continue to deliver value. Check out the full episode, or read the transcript below, to hear what Tim has to say. Resources from this episode: Visit the Loop Club website Connect with Tim on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and this week, my guest is Paul Cowan, who is the COO of FreshBooks. Welcome to the podcast, Paul. Paul (00:23): Hi, Kathleen. Great to be here. Kathleen (00:25): Yeah. I'm excited to talk with you. You have an interesting story and you've been at FreshBooks for about a year and a half, and a lot has happened in that time. Before we dive into it though, can you tell my listeners a little bit about yourself and how you wound up doing what you're doing now, and what FreshBooks does? Paul (00:41): Yeah, for sure. So firstly FreshBooks. We're a cloud accounting software platform. So we focus on helping small business owners manage their business, really managing their finances for non-financial managers. So, you know, the key differentiator between us and other folks in this space that you've probably heard of is that we really focus on the small business owner. So others have built their platforms for accountants. We were started by an owner from a pain point that owner had. So, we kind of started on a point solution 15 years ago and then have grown into being an accounting platform for business owners. Kathleen (01:19): I so needed this when I owned my business. I owned a digital marketing agency for 11 years and I don't know how other marketers are, but the reason I became a marketer is I was terrible at things like accounting, which I did study in business school. Paul (01:36): It's funny. Marketers are one of our strongest verticals. So we kind of target service-based businesses or people who kind of their invoice and their client relationship is kind of the core pieces of how they operate. And so our software is really kind of built around that. And I was actually a FreshBooks customer in 2013 and 2014 when I was doing some consulting. So I do know the space and the need to actually arrange your books appropriately as well. Kathleen (02:07): Yeah, it's a big deal. I mean, it's funny. They always joke. There's that running joke about how doctors make terrible business managers, business owners, but I, for me, the same was true of me as a marketer. I, again, cannot speak for all marketers, but I was just not good at the money side so I can see the need for the product for sure. Now you came in about a year and a half ago and you've done quite a bit of work on the brand and, and on the marketing strategy, let's start by just talking about that. When you, when you got there, what did you find and what path did you start to chart for yourself as CMO? Paul (02:46): For sure. So, so like most when most companies are looking for a CMO, it's generally indicating that some sort of change is going on. So, you know, I was, I was running enterprise and SMB marketing for Shutterstock and, and so I was selling stock imagery and videos and custom content to marketers. And I was having a grand old time doing it. I really liked it. And then FreshBooks came calling and, and, and they were really looking to go through some growth. And so they'd been investing a lot in product. They've been investing a lot into new channel activation and, and they were, they'd been on a hunt for a CFO for a little while, and hadn't really been able to find the right kind of person. And, and I think part of it was like the founder, Mike, he, you know, it was the founders CEO of a, of a company he wants to make sure you're getting people in there who get the pain points, get the problem. Paul (03:40): And, and I kinda came in with like, I'd had B2C experience. I had B2B experience. I'd been an owner of three different companies in the past. I'd gone through all the trials and tribulations of what an owner had. So he was like, great. Like you, you know it, so, we got along very well and, and I joined the company cause they're like, you know, we need to, we need to go through this time of growth. So you know, I came on board to, to, to help kind of get a couple of things right. It, in terms of the, the organization that, you know, there was just some, some, some structural challenges that were there. So, you know, I came in and did the two things that every cliche CMO does. I reorganized the team and I rebranded. Paul (04:23): And so, you know, the reorg I knew was something that I needed to do. So there was just a lot of challenges within the company in terms of like, not all the marketing kind of disciplines were together as a, as a full marketing function. There were some, some things that the company was doing in terms of like investing into a direct Salesforce, which it really hadn't had, it made a significant investment there before, and most of our business was done through self-service channels. So we needed to have self-serve, we needed to have demand generation. We needed to make sure we were kind of managing those two types of customers differently. And get the structure, the right structure in place. So I came in and did that stuff fairly, fairly early on in my tenure there. The brand stuff was kind of interesting because the company had been going through a two-year process, like re-evaluating who it was and insuring and reaffirming its commitment to its customer. Paul (05:20): So I kinda came in at the tail end of that, like all the logo and the design elements and all that stuff was done, but they just hadn't been pushed over kind of the finish line. And so so my role there, like, I didn't come in and say, Hey, we need to rebrand. I came in and said, man, we've done all this work. Or you guys have done all this work. You really just need to kind of move this forward and progress things so that we're making an indication to the market that we're changing as an organization. And, we're representing something slightly different in the eyes of our customer. Kathleen (05:52): I have so many questions. In no particular order, let's start with the team, because that's kind of where you started. How big was the team when you got there? Paul (06:03): Yeah, so I think it was, we were probably 45-ish type of people within the marketing group and in the companies around you know, right now we're at about like just over 400 people globally in a couple of different offices. Kathleen (06:17): And talk me through how you restructured it. You mentioned not all of the different disciplines work together. So what did that look like the before and after? Paul (06:26): So really it was kind of a tale of a couple of different departments. So you know, we had an acquisition team that was, was doing a great job in terms of driving top of funnel activity, but they weren't really too accountable to the conversion metric. Within that attrition funnel, we drive a lot of free trials and then those trials convert into paid users. But, but that team was really kind of focused on like optimizing that front end of the funnel. So we needed to do some changes and bring in some folks who weren't just going to be performance marketing oriented. We needed to bring in marketing strategy, the people who got demand, build the actual B2B capabilities. And then get that kind of funnel activity structured right then we had a pretty functioning customer marketing team or life cycle marketing or CRM. Paul (07:18): However, you want to kind of frame it. The one area that we needed to just get in order was the marketing operation. So we just needed to kind of centralize that and make sure that that team was all together, that we built out like a capability in terms of how we managed our MarTech stack and centralized all that underneath our customer marketing lead product marketing wasn't in marketing, it was in product. So we said, Hey, let's shift this back over. Comms wasn't in marketing. Kind of critical. So it was sitting within our strategy group. We had an event team that was doing event activity that was not tied to any of our lead generation activities. And they were just kind of off like running more of what I would call brand or community oriented activities. Paul (08:01): And that was underneath our BD team. So, there was just a lot of like weird stuff going on, but just how the company had, had kind of structured a grown up and done things. So, just first needed to get everybody together and align under, under one marketing strategy, understanding what the goals were that we were trying to drive to and and just bring it all together. And, really, it was like a game of efficiencies in terms of content generation. And in terms of all the types of things that we could, we could generate by just like optimizing against like that, that customer journey. Kathleen (08:32): Yeah. Wow. That that's a lot of moving parts, but I also am very curious to hear how you navigated just from a relationship standpoint and coming in as the new guy and, and looking at these different marketing functions that are sitting under BD and under strategy and under all these other places, how you navigated the relationships with the leaders of those parts of the company to I'm going to take these people and move them under me. Paul (08:58): Yeah. I mean, thankfully we had a lot of adults at the table and there wasn't a lot of territory issues. I think most of the folks there were like, Hey, you know, I know that this really shouldn't be under me, but I've been shepherding it. Well, we haven't had someone who's seen the full picture. So I think just like previous regimes of leadership within the marketing group, either leaned maybe towards like direct marketing only, or performance marketing or, or, or in other areas. So they really didn't kind of bring all the activities together. So, so the organization knew it needed someone to kind of do it part of it. Half of like, yes, just like putting it down on a page and doing it. But I think, you know, you're alluding to the whole change management exercise and, you know, it was really more about like, how do we get you know, how do we get all the different people to then work together and make sure that, you know, because we're taking things that they may have built up and it's great within the, their, their portfolio, but it wasn't because it wasn't tied to like a demand gen activity. Paul (10:02): And we weren't really kind of assessing the ROI of some of these action that we were running. It's like, you know, they were a little bit more under scrutiny, but, but really we're just like, how do we take these things and dose everything with, with gas so that we could just light this whole thing up on fire and, and, and get way more efficient with everything that we were doing. Kathleen (10:20): Yeah. And you mentioned one of the key areas for kind of reorganization or, or streamlining being around your top of funnel content efforts, it sounded like your inbound efforts really aligning those with your strategy to pull prospects down the funnel. Can you dig into that a little bit more? Paul (10:41): Yeah, absolutely. So a couple of things that were going on really well when I got there was like our, our SEO game was off the hook. Like we had a huge amount of volume and the team had some real solid SEO experts and, and they just were, were focused on, on what we needed to do to build out and to, to just like, make our site magnetic and make sure that we're covering off, like all of the terms within the invoicing accounting payment space that, that we needed to be in. So, so like all of that activity was going, going really, really well. You know, we have like this performance machine, right. So we needed to, we need to make sure we're filling that machine. One of the things that I think we're ignoring the most previous immediate to me coming in was really the messaging we were putting into that performance machine. Paul (11:27): So, you know, we had some great kind of stuff going on in the, in the SEO space where, where, you know, we're, we're getting people in our performance media and our ads. We are great in SEM, but not great in any other channels. Mainly I attribute that to just being like the creative felt like everything else in the space. So like everybody's out there saying all in one accounting solutions and you could rip the logo off and it would be for any other company. So we tried to pivot that and just be more focused on like appealing to the owner and the mindset of the owner. So that was a big portion of what we were doing purely from like a top of funnel ad content space, get our differentiation rolling and tie it into everything that we were doing from a branding and brand strategy standpoint. Paul (12:09): The content game, like underneath there was, was pretty good. Like our blog is, is, is great. You know, we, we get some good traction. We just weren't doing things like webinars or, or, or other types of layers to our content strategy. So we could build a big piece in and you set apart. Or we weren't like taking research reports that we were doing and turning them into smaller blog posts. So a lot of the effort was like, Hey, let's look at all these assets that we currently have, that all these different teams are doing. And then how do we just like, get smarter with them so that we're not going to, we don't have to keep reproducing more and more and more and more. And so a lot of the effort, even now that our blog team does is just like repurposing old posts and just making sure that they're optimized and, and kind of rinse repeat. And now we're, we're taking a slightly different approach to how we really look at the content that we're going to generate and, and kind of put across the whole funnel off of some of the stuff that we really know about our customers. Kathleen (13:05): So when you say you're taking a different approach, is it just shifting topic-wise or audience-wise, or is there something else to that? Paul (13:11): Yeah, so a couple of things. So one area that I'm a huge believer in is like, you know, I think every company has some under-resourced assets or some sort of like gold or oil around that it's just not tapping into. And so, you know, one area that I see is like, Hey, we've got like a whole bunch of customers that are using our, you know, doing, entering their expenses and invoicing within our platform. And we have a big opportunity to start to reveal that to our customers or to the market as a whole. And, and, you know, there's, there's some gold within there. So it was actually interesting because through the whole pandemic and when the first, when the first downturn kind of happened in, in March of last year, what we found was like there was a lot of different government agencies that were looking to understand what was actually happening within the small business sector. Paul (14:03): And so we said, we've got all this data on the small business sector, and we were able to see how much small businesses were actually impacted. And in terms of the revenue that they were, they were they were producing over that timeframe and when they actually recovered and, and so the government was like, Oh, great. We'd have to wait for like a census next year tax time to, to really understand what's going on and to inform stimulus packages and things of that effect. So we're like, Hey, you know, this is really valuable yes. To the government also to businesses, just for them to kind of be able to understand how they're performing versus their sectors, the industry as a whole, and that kind of thing. So what we're really kind of focused on is like, how do we take our data and use that as like a big magnet to bring people in? Paul (14:48): So let's like publish this data back to the, to to our audiences and to owners, so they can understand different things that are happening within their verticals, within their sectors and that kind of stuff. And, and there's tons of like lots and lots of examples of, of, of companies who do this, like, you know, MailChimp or HubSpot. They do a lot of great stuff like that, where they'll, they'll publish like benchmarks in terms of email, open rates and these kinds of things, but we've got like what might be much more harder to get data. Kathleen (15:16): Yeah. Now what does that look like for you? So, because I've worked on this too, we have lots of data in our platform, and we do a quarterly report where we sum up, in our case, what's happening with malvertising attack patterns and threat levels. It's very nerdy to the ad tech world. And, and that's something I think a lot about is it's one thing to say, we're going to share our data. It's entirely another to really conceptualize the right way to share it where it's not just digestible, but it's, it's kind of like set up for vitality. And then the question is, do you do it in one big report or do you chunk it out? And so I'm curious how you guys are approaching that. Paul (15:54): Yeah. So like, I'm a huge fan of, of just like doing indexes, like being able to give someone a tool that they can, they can use and, and be able to understand what's actually going on. So, you know, we've, we, of course first started with reports because that helps us be able to build the different types of things that we would need to build, whether they're indexes or otherwise. And then, and then kind of piques our curiosity around where do we want to go deep and where do we want, not, where do we want to be very kind of general? So, so the first thing we did was we produced like a women's report and, and how women were, were negatively impact or women-owned businesses were negatively impacted by COVID and still are having a hard time performing at the, at the pace of, of their male counterparts. And, and so we were finding really some interesting findings there. We have our general report, we started going into trades and construction. That industry has actually fared really, really well through the pandemic. Like it had a big downturn, but then they're exceeding historical patterns in terms of revenue generation. And, and, you know, I think the obvious is obvious, like around things like, Hey, there, you know, people are at home or disposable income, they're, you know, trying to improve their home office and all of that kind of stuff. Kathleen (17:09): We sit around all day staring at all the things that are wrong with our houses and that we want to fix. My husband would tell you that our project list has grown exponentially since COVID started. Paul (17:20): Yeah, absolutely. So I think from there, it's like, Hey, do we want to do quarterly reports? Or do we want to build a tool that people can just access all the time? And so we're, we're building a tool right now so that people can get there. We have a bunch of reports. But you know, I've looked at other companies that I really like, you know, there's companies in the lending space, like borrow well. And they've like, they have, like, from an inbound perspective, they've got a credit there, so do loans and borrowing and and so they have a credit score calculator and that thing doesn't matter what else they do. Their credit score calculator is their magnet. It just brings everybody to their site. They fill it out, they use Facebook and lots of other places it's become such a lead engine for those guys that they sell leads to other creditors or people that they would not want to ever loan to. Paul (18:12): So they've created this like revenue machine that they can go in and refer people to other places. So, you know, I see that as is, you know, that'd be a great outcome for us if we able to bring people in. But I also think like beyond even just our market that we're servicing today, like there's lots of people in the VC space, like who would be really in the investment space, who are really interested in this data as well. So, so I'm also interested in like, Hey, is there other markets that we could actually be servicing with this, the state of two that we could potentially monetize down the road as well. Kathleen (18:44): Now, do you foresee the tool that you're building as really kind of destined to be a lead magnet like you described, or, or do you foresee at some point that the data or the tool you're building with the data could become a product in and of itself that you sell access to? Paul (18:58): Yeah, absolutely. Both. So it's, you know, we're, we're kind of the sharp end of the spear to say, Hey, like, let's just show that there's demand for this in market. And we've seen it already. So, you know, both from, yes, the government's interested, but just purely from a PR standpoint, we have like a huge amount of hits on, on just like that woman's report to say to, for us to just talk about it and, and, and go deeper into what's actually what people are, what we're seeing in the data. And, and so, yeah, and then I think that there's kind of two places. One is like, Hey, is there a place that we can actually take this and turn it into an actual product? And whether it's via API or otherwise, like, do we want to sell this data, or also, how do we bring this back into our platform and go a little bit deeper into it? Paul (19:42): So, you know, if example of like you being a, a marketing services person, and you're kind of saying, Hey you know, what should my billable rate be? And, and us being able to surface those types of things, because we have that like all anonymized of course, but if we're able to say, you know, if you're up in North Dakota and you're doing graphic design work, here's what all the graphic designers are actually charging from a an hourly rate standpoint. And so here's where you kind of should, should really be thinking about it based on, on your business. Kathleen (20:13): That is awesome. And you sort of answered one of the next questions I was going to have, which is around PR because whenever I think of original data and research, it's like, you know, candy for organic press coverage or earned PR press coverage. So have you, have you, have you done any specific pitching to the press around it or is it just getting picked up? Like, do you have a strategy to support that? Paul (20:38): Yeah, we're, we're absolutely. So we're, we're absolutely tying it into our PR activity where we're just really kind of getting the ball go in there, but we, we took like, our women's report, for example, is one of the lead things that we wanted to see if there would be some, some market interest in and through January, we got a ton of pickup on it. So lots of people leading into obviously leading into international women's day. Like, so January, February, where some big months for us in terms of getting a lot, a lot of interests really across North America in terms of pickup for it. But yeah,  I think where we want to go with this is then turn this in and also, you know, use, use the media as, as a as a partner with us to also help, like, where do we want to interrogate the data and what's next? Paul (21:23): And, you know, there's some obvious things like, you know, as vaccines start to roll out and travel restrictions get lifted, there's going to be like an uptick in travel. And so we'll be able to look at like the travel expenses within small businesses that they're logging and say, look at like, how are they actually increasing their travel expenditures and where are they actually spending their money? So are they spending money on Airbnb? Are they going to the chains? Are they spending on airlines? Like trains, like how travel patterns changed at all since, since in the past as well, Kathleen (21:57): This is the clearest indication that I'm a huge marketing nerd, but like, I get so excited when I hear this stuff like, Oh, fun to dig into that data and turn it into things. Paul (22:07): I think it's one of those things where, you know, we could have easily just kept going down the route of like buying a bunch of buying a bunch of units competing for keywords, doing all that kind of stuff, or, you know, which we still do, but we can also look at other ways that we can, can really kind of create and drive like this organic activity, which all marketers need to be really trying to figure out. Kathleen (22:28): Yeah, absolutely. All right. Shifting gears a little bit, let's talk about the branding, because you mentioned that you came in and there was a rebrand and you specifically explained that like, logo and a lot of that was already done when I hear that, I feel like, Hmm, that could be a double-edged sword, because if you literally have just come in as a CMO and somebody says, guess what? We just redid the logo and the colors and this and that. I knew that it could be like, Oh, great. Yeah, no, cause then you're stuck with the new one and you can't be like, let's change it again. But it sounds like in your situation, it was not that way. Paul (23:05): Yeah. It was the greatest way to come into a company. The biggest, the hardest part of it, any kind of rebrand or branding activity is getting, doing the change management and getting organizational buy-in. Yeah. That was done. So the entire brand effort was built up from the ground up. There was a brand council that brand council was like working on like what were the things that we needed to do and represent in the minds of our customers. So we had an agency called son and sons that was, was helping kind of, really kind of do that inward look. And also then, you know, what's what's role, what's the customer's role and how do those things, two things come together and, and getting down into like the, the challenges that every small business owner faces and in their journey of growth. Paul (23:57): And then what our role is within that, when I came in and the first month it was this big brand fair, where there was the entire company was mobilized and to generate ideas and around, and it could be anything, product marketing, M&A, anything in terms of like, how do we action this for our customers? And it was just basically like a huge kind of session that where people were pitching their ideas. And so you know, I came into that and so people were bought into it. They had already knew what was the place that we were going to occupy from a brand standpoint and a positioning standpoint. So I'm like, Hey, this is great. All I need to do is like, choose a logo. Kathleen (24:39): I feel like that's sort of a risky move on the part of the company and it paid off in this case. But like, yeah, when I think about that, it's like, Oh, we're going to hire a CMO. I would be like, we got to put the brakes on all of this branding stuff, because we don't want to do it and then have them walk in and be like, here you go. Paul (24:55): Well, I think there was part of that, like what I needed to do was like, you know, a lot of the work had been done in terms of crafting a story. But then we needed to get it down into like a strategy. So, so, you know, people got it and got what we doing now. We needed to make it tight and, and, and really just make sure that we can kind of bring it down so that once we engage other partners in, in trying to make this thing come to life, that once we kind of build up our story again, in terms of what we are doing externally, it, it made sense. So like, it was, it was really about like, you know, my it a great thing too, with the company is that like, it's very, very customer-oriented in terms of, of, of being able to when you like, so for example, when you come into the company, you have to do four weeks of customer service training and product knowledge. Paul (25:41): So you spend basically two weeks doing classroom sessions and then two weeks doing ticket and, and customer support. So you get to know the product in and out and you get to know the customers in and out. And whether it's their pain points, their joys, their hates, it's like everything about their experience with the product. So you kind of exit when you go into your seat, like you, you get it, like you get what these people are trying to do and how they think of FreshBooks in their day in day in and day out lives. And so, so that part of it is like such an interesting dynamic, but I've never been in an organization that is so customer-focused like this. So so, so all of this stuff is like, how do we now take this in and externalize it and make sure people understand that, that we get them. Paul (26:26): And we get them at a, at an emotional level that not a lot of other companies do. And so that's where, where it was like, for me, it's like, how do we now take that and, and tell that story to our customers. And that's the journey that we're on right now. So we've done a ton of stuff there. Like we launched a campaign before, right before the pandemic hit in, in Texas, where we took a bunch of markets and we were looking at the lift that we would generate through a bunch of different media plan media that we had in market. And we had like a big coordinated, integrated campaign and with OTT and performance media and some traditional media. And, and then of course, like everything got shut down. So it's like plans. So it's like, Hey, now we have to pivot on everything. But it was great. Like all the early warning kind of early warning indicators are coming in very, very positively. So it kind of told us like, Hey, everything's right. Like we need to launch this thing and just get it out in to prime time. But when, cause the you know, COVID, so, yeah. Kathleen (27:30): So when you, when you think about that, you know, you talked about, like, we had the, we had the, the story, we had the brand, it just like really, wasn't kind of like delivered to the market. When you think, when you came in and you were thinking about how do we take, what we've, this, this baby we've developed and like, put it out there into the world. What does that look like? I mean, obviously you had a lot of balls in the air and you talked about an integrated campaign. Can you give me sort of a high level overview of how you think about taking a new brand to market? Paul (28:00): Yeah, sure. So you know, I think you know, most people don't care is like customers don't care whether or not you created a new logo or not. And, and, you know, I come in you know, I came in really with that type of mindset that like, we can go into market. This is more about us than it is our customers. So you know, this was about us just confirming a commitment as a company to what we're doing and, and moving forward. You know, we sure we got some feedback from customers when we launched the logo and things like that, but, but really the feedback that we wanted to get was, you know, if we're saying that we're in, we understand the, you know, the feelings that customers have, the isolation of being a business owner, and if not, we're here to help them through those times. Paul (28:50): Like, are we credible in saying that? So it was really just testing that, making sure that, that, that message resonated well, that, that, like, it, it ticked off all the kind of key things that we needed to do from a brand tracking standpoint. And, and just go with it and really, you know, we got that feedback. We tried to line it up more with like, you know, kind of market moments and, and the things that we do, because we're a small business, we're, you know, we're a mid-market business, but we have lots of learnings. So everything we do, we try to then help tell our customers why we're doing it and give them a little bit of of an insight into you know, why are we changing our logo and what that actually means to us. So we wrote a big, long blog post about not just like why we're changing our logo, but how we did it. Paul (29:35): And, and just like, so if you're thinking of changing your logo, here's like the playbook that we did. So everything we do, we try to like, then kind of turn it and take a little bit of a different slant on it. So it's not like, you know, bang the drums. We have a new logo, everybody come here and you'd be amazed with it's with this design. It was really a very like, Hey, we did this. And if you're thinking of doing it, here's like the thought process that you could go through. Here's like the tools and the, the different types of things you can read on, on doing that. So, so we always try to take that from the lens of, like, why would an owner really care about this? Well, maybe they're thinking of doing this type of effort to, Kathleen (30:11): So it's been about a year and a half, and I'm, I'm sitting here feeling kind of blown away by how much you've done in that time. It's a lot, and a lot has happened in that time, because we've had COVID and all these changes, as you indicated, like, and it was funny listening to you talk about it too, because I started not this job. I started a new job a little over a year ago, January as head of marketing at a company did my whole, like after 30 days, I had my whole plan, my whole marketing plan mapped out, and then the pandemic hit. I was like, well, throw that out the window. You know, and it's, it is, it's incredibly disruptive. And so it's amazing what you've accomplished. I would love it. If you could speak a little bit to, you know, what, what that has done in terms of transformation of your marketing, you know, and I know there's only certain things you can and cannot share, but like, can you, can you get into a little bit of like before and after for me, or, Paul (31:06): Oh, of course. I mean, as I kind of mentioned before, we're going through this, like a growth phase. So, you know, we were built out like, you know, we're building out our B2B capability and capacity and building up that, that whole kind of ability to just do demand gen do a lot more kind of intent-based marketing, building up our capabilities in that space, along with keeping our, this kind of a tree, this big funnel kind of going on our self-serve side. But, but really it's like it, I mean that the pandemic just like blew everything up because all of the assumptions that we had didn't know if any of them were gonna keep going. So we did three different models in terms of where we thought the year would end up, that we took to our board. We got feedback, like there was people coming with nine, 10, 13 different types of bottles for like, well, you might as well, why not? Paul (31:56): If you're at 13, why not 20? Right. But, but it's, it's so we, we just said, Hey, let's take this case scenario. And then be very, very, very flexible with our cash. So, you know, like most companies, we can track that a bit, like in terms of we thoughtfully just like, let's like remove some costs from the equation. We think we're going to go through a bit of a downturn. Let's you know, pull back on our spending, but be really, really ready to just like open the flood Gates if seeing what happens. And, and really, we didn't see a tremendous down downward impact on our business. We saw some cancels. I think we were kind of pulling forward what may have been some cancels or some churn that that would have happened regardless. But then we stabilized very, very quickly. And then saw like the summer, like last summer was a very good time to be spending cause a lot of people exited the market. Paul (32:45): The economies in terms of driving CAC were great. And, and so, you know, of course we're then doing re-forecasting. And, you know, our August re forecast was then our 2021 reforecast, but then as new people entered the market in the fall, then, then the economy's changed around hot day. Yeah. And so, and so, you know, and so a lot of the assumptions that we made even in our, in our 21 plan are not coming true because we were doing them in a time when, when we were seeing some real, when a lot of people that just exited the market. So so it, you know, right now we're just in this continuous cycle we reforecast a lot now just within the marketing team. Paul (33:28): I think the main thing that we're doing is really just trying to make sure that, that you know, we're hitting the core metrics that any SaaS company we really mindful of our LTV to CAC. So we look at our costs. We just look at all, all our early warning indicators in terms of people engaging in trials and making sure like our pipeline is healthy and all of those types of things. And it's right now, it's just being really, really ready to shift, to turn, to pivot, to pull back to. And it's, it's at a very, very like a channel by channel level now, like is mobile is our mobile channel working is, do we need to pull that back mobile web versus desktop versus, you know, it's so it's, it's a very it's w the, the folks who are on the controls right now, they're very hands on the controls. Kathleen (34:11): Nice. Well, I mean, unbelievable. And, and I would love, I know I can't, but I would love to get a look at like how you guys do forecasting and modeling. I feel like that's something that we're grappling with. I'm at a, I'm at a series, a startup, and we're constantly re-evaluating and we've new products launching, and you come up with your kind of, back of the envelope forecast, and then you have to re forecast as soon as you start to see a little bit of traction. And so I'm always fascinated by that process, but that's for another podcast, right? Paul (34:39): Yeah, no, absolutely. And I'd love it. It's such a fascinating area that I think a lot of people just don't really understand how much marketers spend on, on that and how much are our, you know, database assumptions, how much are WAGs or wild-ass guesses and what it takes to actually make all this stuff come true. Kathleen (34:58): Yeah. You know, we go into marketing thinking, we're not going to be stuck in spreadsheets and jokes on us. Paul (35:03): Yeah. That's why I, I love our FP and a team and having some good marketing, finance people are always a, a valuable thing to have within any, any department. Kathleen (35:11): Amen. let's change gears now because we're kind of coming up to the end of our time. No problem. So there are two questions. I always ask all of my guests. And I'm curious to hear what you have to say. The first is, of course, we talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really kind of setting the bar for what it means to be a great inbound marketer? Paul (35:33): Yeah, so one company that I can really appreciate today is Clear, but, and particularly because they're all over my social feeds promoting their social targeting capabilities. So when we talk about does the practitioner or the subcontractor have a really nice home, it's nice to see a company that's actually promoting its own product through the channels that it's actually promoting. So I'm like good, good for them. I give them a big round of applause. Companies that I kind of, I look at, like, there's a couple of folks you know, within this data space, there's a company. I look to a company called drop loyalty. They they're like kind of a millennial money. It's a little like a latent loyalty and rewards program for millennials. And they built out this product called Cartify, which takes the data. And then they've been able to build out some awesome types of insights there. So I think those guys are, are, are absolutely killing it in that space as well. Kathleen (36:34): Oh, I can't wait to check those out. Second question. All the marketers, I talked to say that one of the greatest challenges they face is just keeping pace with the incredibly, you know, fast changing world of digital marketing. And so how do you personally keep yourself educated and up? Paul (36:49): Yeah. so I will never recommend a book because I find books are generally out of date. I've in my career path, I've done a lot of different things. Like if you, if you look at it, you might say, Hey, there's some sort of rhyme or reason to that, but I've just gone into areas that I've been interested in, whether it's programmatic or whether it's data science or machine learning. And so I just find like, I get really obsessed with something and just read everything I can about it, and just try to target subject matter experts in that space. So, you know, I think nowadays, there's, there's so many different forums whether they're different Slack groups or, you know, I haven't spent a lot of time in clubhouse, but, you know, I hear it's the place to be if you want to go and learn some stuff. So there's, there's just like so many places that you could find those subject matter experts. Now, I think it's just like immerse yourself. And in that topic, I find personally, it's hard to do multiple topics at the same time. So I just, I just try to do one thing at a time. Kathleen (37:46): Yeah. And it's funny, you mentioned clubhouse because I can't get sucked into it. Because for me, LinkedIn is the place. I feel like what I always say is you have to pick your platform and like go deep in the platform that you're going to commit to. And maybe, maybe you can have two, I don't know. But like, I, there are people I see who are on, who are everywhere and I'm just like, when do you actually get your real work done? Paul (38:07): I know, I know it's a lot. Yeah. And I spent a lot of time doing social media consulting in like the late two thousands or working in a SAS company in the social media space. So I've I've, I've, I've let that all become very lax after like 2012. Kathleen (38:23): Yeah. It's nice to be able to do that every now and then just say, you know what, we're going to turn that one off. Great. Well, speaking of social media and the web if somebody is listening and they to learn more about what you've talked about here today, or connect with you online, what is the best way for them to do that? Paul (38:41): Yeah, they could just, if they Google CowanPKC, all of my socials will show up or I'm just Paul K Cowan on LinkedIn. And people can shoot me a note and just make sure you mention the podcast. Kathleen (38:57): All right. Great. And I will put these links in the show notes so that they're easy to find. And any other resources you want to direct folks to. Paul (39:05): If you're interested in finding any information about like the small business resource stuff and what we're doing, you can just go to our website. If you could just go to freshbooks.com, just head over to the resources or press area, and you'll find all that stuff. Kathleen (39:20): I'm definitely going to check that out because I'm working on data stuff. So awesome. I love seeing what other people are doing. All right. Well, Paul, it was great having you here today for those who are listening, if you learn something new or you enjoyed this episode, I would love it. If you would head to Apple podcasts and leave the podcast a review, that's how other folks find us. And if you know someone doing amazing inbound marketing work, tweet me at @workmommywork, because I would love to make them my next guest. That is it for this week. Thank you so much, Paul. Paul (39:49): Thank you, Kathleen. It was awesome.  

App Tracking Transparency gives iPhone owners control over whether apps can track their activity, which could hurt Facebook's ad revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared.  To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown.  Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads. He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it.  On Today’s Show You’ll Learn:  What this update means  Why data tracking might be slightly different than you think What changes you can expect to see How this is going to affect your conversion tracking  How attribution windows are changing  How it will affect the optimization of ad campaigns within Facebook's algorithm  What it means to only have eight conversion events  What you need to do right now in order to prepare There’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect! If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back. What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability That is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply.    Links & Resources Mentioned in this Episode: Terrell@ecommandcoffee.com  www.ecommandcoffee.com  How Apple's iOS 14 Release May Affect Your Ads  Best Practices for Domain Verification  Facebook Pixel Updates for Apple's iOS 14 Requirements   About Aggregated Event Measurement  Configure Events to Use Aggregated Event Measurement  About Event Priority    Full show notes available at www.rickmulready.com/468 

No ads and bonus content! — Get CuriosityStream AND Nebula for less than $15/y https://curiositystream.com/reneritchie​You’re out and about in this… zombie apocalypse, just trying to live your life, you go to unlock your iPhone, but because you’re wearing a mask, Face ID just drops you straight into Passcode, and you’re left frustrated, annoyed, trying to poke out those digits… like an animal. While the world burns.And no, Apple can’t run to your house and weld Touch ID back on. And that doesn’t even work if you’re wearing gloves anyway. And maybe the next iPhone will address all this, maybe not, but you need some help with this iPhone and you need it now. Now. Now.So… Apple has a plan. An Apple Watch plan. And iOS 14.5 plan. Is it a good plan? Let's deep dive...

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel.

“Apple’s new update on iOS 14 will make users opt-in for advertising data rather than opting out.” @jadesai94 #DTCPOD“With Apple’s change, if some adds to a cart and purchases, you will only see the purchase conversion if the purchase is prioritized.” @jadesai94 #DTCPOD“Make sure you're adding simple elements to your creative like price overlays, discount call outs, shipping call outs, product benefit call-outs.” @jadesai94 #DTCPOD“Make sure you have the Facebook Conversions API installed on your website.” @jadesai94 #DTCPOD“With these changes, tracking data on your end is going to be even more important. Consider using a CRM and use UTMs as well.” @jadesai94 #DTCPODWe Speak About:[00:25] About Apple’s AppTracking Transparency (ATT) update and what it means[01:15] What ATT means for event management[02:20] Actions to take for ATT for Facebook event tracking[03:05] How ATT will affect dynamic ads[03:50] Actions to take for Facebook dynamic ads[04:40] What ATT means for measuring ads[05:30] How to prepare for Facebook ads measurement changes[08:20] Preparing for the changes outside of FacebookApple is making it a lot easier for users to opt-out of data collection with the iOS 14 update, here’s what it meansUsers who update to iOS 14 will find it easier to opt-out of data collection. While that’s a win for users, it is going to make it a lot tougher for small businesses to optimize their ads.As a result, Facebook is making some changes to its ad platform to better reflect the changes.With this new update, Facebook ads managers will see changes to things like event tracking, measurement, and more. It will have a significant impact on how brands and agencies set goals and optimize for conversions.Stay tuned as we go through what these changes mean for your ads and how you can better prepare your ad account for these changes.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:How iOS 14 may affect your ads (from Facebook): https://www.facebook.com/business/help/331612538028890?id=428636648170202Facebook’s update for developers with iOS 14: https://developers.facebook.com/blog/post/2020/12/16/preparing-partners-ios-14-mobile-web-advertisingHow to verify your domain with Facebook: https://www.facebook.com/business/help/245311299870862Shopify’s Facebook app: https://apps.shopify.com/facebook

In this special holiday episode, I talk about Apple's new changes to iOS that affect targeting, audiences, and personalized Ads in Facebook. I talk about whether you should be worried about it AND what to do to leverage it for your benefit as an advertiser! Website: https://philgrahamdigital.com

Apple just jumped Facebook ads in a dark alley and took out their knee caps. Find out how Internet Tracking Prevention (ITP) is penetrating deeper into the Apple ecosystem.

First Look at Apple's IOS 14.

Apple revealed new features in their upcoming iOS 14 update for iPhones which will see new car orientated features including electric vehicle routing, a digital key which you can share with family and friends. Supercars and F1 racing return and we can't wait. Have a question or review request? Email us at shows@dailyautofix.com Panel: Ashley Perkins (@dailyautofix), Joel Strickland (@joelstrickphoto), Mick McWilliams (@loflyttech) Read the latest edition of our magazine at VelocitaMag.com.au, on PressReader and Magzter. Read the latest news on DailyAutoFix.com See omnystudio.com/listener for privacy information.

This week we talk too many predators and not enough aliens, (Lorna Shore, Attila, Dealer, Homewrecker, & Austin Carlile and Ron Jeremy), newest stories of police in the news, Trump and his testing logic, sad Trump rally, Apple's iOS gets widgets, and Collin place blame where it doesn't belong.

Apple's iOS 14 for iPhone will include features Android users are familiar with.

Welcome to episode 168 of the EdTech Situation Room from March 11, 2020, where technology news meets educational analysis. This week Jason Neiffer (@techsavvyteach) and Wesley Fryer (@wfryer) discussed the impact of the coronavirus / Covid-19 on schools, resources for teachers and students "learning at home," media literacy in the age of coronavirus, critical wellness / self-care tips when working and teaching from home, and more. Additional topics included a major security victory for white hat hackers led by Microsoft over botnets created by cybercriminals, the importance of wiping / resetting your computer and other Internet connected devices annually, efforts by technology companies to battle election and coronavirus misinformation, and forthcoming improvements to mouse cursor support in Apple's iOS 14. Amazon price gouging and efforts to stop it during the Covid19 crisis, the dangers of free VPN services, and poignant issues about educational equity (including digital equity) raised by Google's chief educational evangelist, Jaime Casap (@jcasap) rounded out the show. Geeks of the Week included instructional technology support / remote learning resources from Casady School, Carl Hooker's (@mrhooker) collected resources from a #FutureReady chat on coronavirus-mandated home teaching, Seesaw Home Learning resources, and a thoughtful article on Medium exploring, "Why All the Warby Parker Clones Are Now Imploding." Our show was live streamed and archived simultaneously on YouTube Live as well as our Facebook Live page via StreamYard.com. Please follow us on Twitter @edtechSR for updates, and join us LIVE on Wednesday nights (normally) if you can at 10 pm Eastern / 9 pm Central / 8 pm Mountain / 7 pm Pacific or 3 am UTC. All shownotes are available on http://edtechSR.com/links.

Welcome!   This has been a busy week in the world of technology.  We are going to hit several topics today. From Employer device privacy, dangers of huge facial recognition databases, Marriott enters the home rental market, overblown results on dangers of screen technology, big tech stomping on small tech, smart home alarms, and cable companies, Apple stands ground on iPhone encryption, and Microsoft ends support of Windows 7. It is going to be a busy show -- so stay tuned. For more tech tips, news, and updates visit - CraigPeterson.com I've got some free online privacy training coming up. I have been teaching courses on security for the FBI InfraGard's program. And now I'll share some of the step-by-step tips and tricks that we all can use to keep ourselves and our information safe online. And it won't cost you a dime. --- Related Articles: What Does Your Employer Know About Your Daily Activities Privacy Gone: Tech Start-up Has Huge Facial Recognition Database If You Can’t Beat ‘Em - Join ‘Em says Marriott Screen Time Causing Mental Health Issues Are Overblown Big Tech Stomps All Over Small Businesses Home Security and Alarm Systems Useless After Charter Cable  Pulls Plug Security First, Apple Stands Ground on iPhone Encryption No Security for Windows 7 After Today --- Automated Machine Generated Transcript: Hey, it's my intro music. Hello, everybody, Craig Peterson here. Welcome, welcome. Hopefully, you've been able to join me before. We talk a lot about technology and of course a lot about privacy and security. Technology today is all about privacy and security. Isn't it? It just seems like every time we turn around, and there's some other business out there just trying to get our information or even worse, some hacker who's trying to get it from us. So I try and help everybody understand what is going on what is privacy? What's it all about? I give a lot of tips and tricks on things and recommendations. I do a whole lot of different pieces of training, free training, pop up stuff, Facebook, and YouTube lives. I'm trying to get the word out. So I appreciate everybody that shares this. We've had an increase every week, with people subscribing to the podcast, which is excellent! You're listening to me here on the radio, and who are spreading the word. You know, there again, there's so much information out there, it's hard to know what you should believe. There are all kinds of motivations behind it. So hey, what's my motivation? Well, I'm trying to get the word out, I know that probably 90% of you wouldn't ever be a client of mine. And that's just fine. Because hopefully, the 5% that would be a client of mine will become a client, and we can help them out. But I want to get this information out. Sorry, I don't hold anything back. You've probably noticed it if you're one of those people who learned about the show or the podcast so that you now know about it, and you heard it from a friend, and the friend said, Yeah, you have to listen to Craig. You probably had an earful from somebody telling you about how I am just giving away the store. And that's my Go, hey, if I'm not giving you the store, let me know if you have any questions, let me know. It is just "me" at Craig Peterson dot com. Now, many of you may have noticed if you're on my mailing list, that we changed the format of the newsletter starting this last week. Right? It was one of those January 1 promises that we had hoped to get it up by the first of the year, and it took us a couple of extra weeks is not always the case. But then here's the new format for the weekly newsletter, if there is any real critical security stuff, updates patches that you need to apply in your business or your home. Those are now going right at the top of the newsletter. This last week, I think we had about ten a dozen or so of these very high priority security patches that required immediate patching. And we went so far as to give you links right there in my newsletter, so you can click on the links to those CVEs we're giving you a link so that you know what the critical vulnerabilities are. It tells you even what to do what software it is everything right, step by step. That's the name of my game. You can use all of that now to stay one step ahead of the bad guys one step ahead of the crackers. That's the whole idea, right? The bad guys out there trying to crack into your computers. Now, we also had two other sections. I'm not going to be able to this week, I, you know, I don't know. We'll see. We'll see. But one of the sections was my weekly podcasts broadcast in the video. So I gave you links in the newsletter last week to the YouTube videos. So you can see articles that I'm talking about it has captions so you can read along if you wanted to watch it there. And I also posted them up on Facebook. The last one for last week's show would have gone out on Friday. So Yesterday, you should have gotten that one if you're a Facebook follower. So please do follow please do subscribe. I'm, I'm I don't know that I'll be able to get much help this week because we've got something huge happening. I am trying to help people here with some of the privacy stuff. So I am going to be we're putting together right now. And I'm going to be giving away a step by step guide for you to be able to protect your privacy online through tracking. Now you know about ads online, right. And ad revenue, I think, is essential for businesses. You need to be able to show ads to get attention, right? There are so many competitors out there and so many different spaces. So how can you get your message out if you can't advertise? So there was a trend for a while to have ad blockers. Ad-blockers are more than a bit of a problem now, because how does the publisher generate any revenue when they can't sell ads. And I saw a fascinating statistic that got me going this week. Have you seen where ads directed at users of iOS, which is Apple's mobile operating system that users of Apple's iOS are using Safari, advertising to them is worth less than it is to Android? Now think about that for a minute. Why is it cost more now to send to Android users than Apple users? Well, Apple integrated some new anti-tracking technology into Safari. That is a very, very big deal, because now with that anti-tracking, technology, and Safari, the advertisers Cannot track you and other sites that you're online. So the fact that can't track you means they don't know as much about you, which means you're not worth as much from an advertiser standpoint. Now, you could argue either way, right? In my business, we do some advertising. However, mostly it is word of mouth, and that's what we've done for decades now. And word of mouth works, right? Because people know me that I helped out their business and kind of, I'm, we need some help. We need some security stuff. We need a cyber assessment, you know, how good is this? Am I covering everything? Right? So that's how I usually do it. But most businesses are having to do it via advertising. I'm thinking about doing some advertising in the future for some of the products I've put together. Apple is stopping them from tracking you when you go to multiple sites. What would it be like, if I told you how to go about blocking advertisers from tracking you going to multiple sites on your computer as well. So that's what I'm putting together. Right now we're putting together a step by step guide that we're going to be giving away. It's part of a training webinar we're going to be doing as well, that is going to teach you a lot about some of the privacy stuff that you can do. And that's coming up here in a couple of weeks. So make sure you're on my email list at, Of course, Craig Peterson, calm slash subscribe, because you'll be able to get all of that and it's free. Again, I don't hold anything back to people. I'm not some guy who doesn't know what he's talking about and just has to market sell, sell, sell. I am trying to help out here. Okay, so make sure you are on that email list. Just go ahead and go to Craig Peterson, calm slash subscribe, and all it asks for is your name and email address. And then you're going to get this new newsletter I'm doing. So the second portion of the newsletter is the top four videos that I did that week. So these are the ones that people watch the most. And I know a lot of you don't watch the video. All of the articles I discuss are in the newsletter in the third section. So that's what we're doing now. And that's based on feedback that we've had from all you guys, and I appreciate it. We got some super fans out there that email me and pretty much every week. Some people send me Facebook stuff and LinkedIn stuff, which is cool as well to see some of that. I have to warn you I will answer or someone, not me, will answer as a member of my team. And it might take a little while okay because I get thousands of emails a day, and I have some very heavy mail filtration in place. Now the excellent news is that mail filter tends to work extremely well and tends not to block legitimate emails. But the operative word there is, usually. At any rate, I still get hundreds to have to go through every day of legitimate ones, and I try and respond so if you do send an email to me that's just me at Craig Peterson calm, make sure the chat a little bit of patience and we'll we will get back to you. If it's urgent, you can always try and text me as well because, you know, I had this contact from a law firm, and they had to get some briefs filed with the court by 4 pm. And it was like 1:30 in the afternoon, and they reached out to me, a Windows machine decided to die, and we can't get him to come back. So you know, I do get those types of emergency things, but email is probably not the best way to do that. The best way to do that is probably via texting Me? Well, that's the new newsletter. We also use the newsletter to announce special pieces of training. Karen, my wife, and I have been working on a special webinar for about a week or two. And we've got another week or so hours worth of work in it. So you know how this goes, right? I said I would have just said to myself, I didn't promise you, but I would have a new newsletter out the first of the year, and it took until the middle of a month. So I guess that's not too bad, right, two weeks-ish to get that out. So you know, we'll see what happens with this webinar. But it should be on time. But if you're on the mailing list, you'll know about it. Just Craig peterson.com slash subscribe. Something else important. I don't want people to use my mailing lists to spam other people. So what I do is I do something so that when you subscribe, it's going to send you an email, and I noticed there had been 100 people who subscribed, and I sent them an email. They have to click on the link. That's to confirm that this is their email that it's not somebody else who's messing around. That's trying to send them spam from the right. So I'm going to have to reach out to those hundred people individually. But if you subscribe, make sure you check your email box, he's I'll send it from my email address for me at Craig peterson.com. Look for that link, click on that link. Then you'll be able to get that that the weekly emails from me and notices about what's coming up. I typically remind you in advance about one of these pieces of training, and I'll remind you like a couple of days before, I just don't want you to miss them, but I don't get kind of asked him like some other people do no question. And we don't do these very often. My big courses and training are only really once a year. Hey, you're listening to Craig Peters on WGAN stick around because we're going to get right into it when we get back Hi, everybody, Craig Peterson here. Welcome back, WGAN and online, of course, over at Craig Peterson dot com. Hey, did you know that your employer monitors you? Well, you may have known that. We're going to get into a little about what some employers are doing and also why some businesses are tracking. And when it comes to employers, of course, and some of the trackings, we're talking about still legal stuff. And when it comes to some of the big box retailers, it's still legal as well. So I guess the big question is, should it be, and what are they looking into? What are they gleaning from it, and why would they be doing it? Let's get down to that, and I'll give you a couple of tips to help you protect yourself. The Wall Street Journal this week, had a great article That was talking about, well, it was illustrating that was a kind of a cool way they did this thing. But it was talking about this guy who they named Chet. And, you know, Chet, kind of an old name, which is kind of funny, because we're always talking about it this week on the radio. When was the last time you met somebody named Chet? And for me, it's probably been 30 years, maybe, maybe a little bit longer. And perhaps that's why they use the name chat, right? Just not that common a name. But this is a paywall Wall Street Journal article, and you get like one or two or three a month or whatever it is for free. And then other than that, they want you to pay for it. So you may or may not be able to see it, but what they're doing, I think, is fascinating, because this article is walking through the day. In the life of this fictional workers, names chat. And it starts by noting that the employer logs his time and his location when he first wakes up to check his email in the morning. So there's stage one. Most of us, according to statistics, check our email first thing in the day and the last thing at night. Now I am not like that. But most of us are. So if you are, hey, I get it. But you check your email, so your employer knows that and then from there, this guy chat, he goes on to the Guest Wi-Fi. Now, here's where it's a little bit interesting. And it's something that a lot of people might not be thinking of. But when you connect to a guest Wi-Fi somewhere that provides a method for someone else, to be able to monitor you and where you are and who you are. So, for instance, if you go to your local Walmart store, Target store, you name it, store, they have Wi-Fi provided for you and that Wi-Fi can then be used to identify you and track you through the store. Some of this technology set up in such a way that it's just so accurate. It knows that you're standing in front of a specific item within the store for a minute or 30 seconds, whatever it might be. And then they can use that data now to figure out more stuff, right, big data is what it's all about. So far, poor old chap, he logged Into the guest Wi-Fi connection at the coffee shop in the morning. And then he went over to the gym. And of course, at the gym, there's a guest Wi-Fi, and you're attracted the gym, your locations tracked, and if you're like most people, you've got your Email Setup, so that it is checking every one every five minutes, 15 minutes or automatically your emails push to you. Right? Isn't that how that works? So now your employer knows where you were, and probably knows you're at the gym and even which Coffee Shop you're at. It depends on whether or not the employer has tracking software on your phone. They may know the exact location of all of those things. Now, if you're connecting to the office, and let's say you get through the email system at the office and using a VPN, that is when a lot of stuff changes and they know even more. So now, Chet arrives at his building where he works. And I don't know if you've seen these and we talked about some significant security problems with this. I'll bring it up again here right now. But when you walk in and you have your phone, and you use your phone as your badge, you know, kind of like used to swipe a badge, or maybe you tapped a badge. Now it'll use Bluetooth on your phone to identify you. Some of the newer systems are even using your face, and some are using facial recognition. Now I have a massive problem with the facial recognition stuff because Now they've got a picture of you. That's on the computer. Right? They have to take that to have the initial validation to say, yeah, this is chat. He's allowed to come in after 6 am and leave after 6 pm or whatever it is, and how secure is their database? I think that's the big question. Do you know if they're keeping your biometric safe? See, it's one thing to have your card lost or stolen, that you might swipe, are easily replaced, it can be disabled. It's one thing to forget your password or have your password stolen? Because you can always change your password. But how about your face? Your face isn't something you can easily change unless you're what was it John Travolta and Nick Nolte's Face Off, the name of that movie. I can hear you all yelling at the radio right now. Anyways, that is not going to change now. The same thing is true of your fingerprint. The same things true of Iris scans are so many types of biometrics now that people are just giving up for free. I heard something great on Stuart Varney's show on TV here this week. And Stewart was talking about yet another breach. And in this particular case, it was the Saudi Prince who had broken into Jeff Bezos iPhone using some software from a company over in Israel. And what's changed? Well, it isn't that there was a hack or that it waJeff Bezos was hacked. You know, we've had so many celebrities hacked before, what he noted, and what I want to bring up here now is we don't seem to care anymore. There was a time when that would be a big deal. What do you mean, the Crown Prince hacked the Jeff Bezos is the richest man in the world smartphone and stole all of his pictures. We just don't seem to care anymore. So when we're going into the office in the morning, and it's doing a facial scan, we don't think twice about giving our face information to them. Now the government forces us to if you want a passport, or if you want a driver's license, or if you're going to get on an airplane, you know, it's one thing to have it at the point of a gun. It's quite another just to give it up voluntarily if you ask me. So now, when chats walking around the office, that Bluetooth in his phone is trackable for Near Fields communications. Some of us use our phones to unlock our computers when we're in front of them, just using that Bluetooth. And then on the other side, we have the issue of well, you know, we got Wi-Fi, and we're using the company Wi-Fi, and they want us to use the company Wi-Fi. Tracking as you move around is supposedly utilizing a lot of this data is to see which teams are frequently collaborating make sure employees aren't accessing areas they're not authorized to be in, etc. So once chat set said, this desk is browsers tracked along with his email, there's new software now that are looking at the email, it's looking at things like slack or teams, whatever you might be using to collaborate. It's figuring out whether or not the workers that you're interacting with are responding quickly. See which employees are most productive. Some of the software in the company computers, even snap screenshots every 30 seconds to evaluate the productivity in the hour's work. Now, of course, that's not typically done for people who are who knowledge workers are. That's usually more for people who are, you know, taking dictation or doing some form of a repetitive task but, you know, Hawthorne effect, right? We've been doing this forever. I remember teaching that at Pepperdine as a professor there, ai artificial intelligence keyword scanning also been used and all of this, even chats, phone conversations on his work desk, phone and work cell phone can be recorded, transcribed and monitored. And they're using this to measure productivity, etc. So bottom line, your life is not yours. You are just not secure in almost anything. But I don't want you to give up. I want you to keep trying. I want you to make sure that you're using your iPhone, use Safari because it blocks some of this tracking. And I'm going to have some excellent information for your next couple of weeks. We're working on it now to help you stop the tracking. But check it out. It's on the Wall Street Journal site. You're listening to Craig Peterson right here on WGAN and online at Craig Peterson dot com. Hey everybody, Welcome back. Craig Peterson here on WGAN online and of course at Craig Peterson dot com. That's Peterson with an "O." Hey, are you panicking about your kids or your grandkids and the use of the smartphones? Do you remember what they were saying about TV years ago? And how it rots the brains and you know, we use it as a babysitter. Kind of still do, don't we? And what effect does this have on their brains? We're starting to see the results of these devices on the younger generations because we've had the iPhone for over ten years. We've had the internet now for Well, just been about almost 20 years since it's been legal to do business online now actually is longer than that because it was 91. Wow, okay, thirty, it's been around for quite a while, and we're starting to see some of the results. We're seeing kids that have a little less patient, and they won't sit and read, like we used to read right, though, won't even sit and watch most movies, their ideal clip on these online sites where they're watching video is 15 to 30 seconds. They now have an attention span less than a goldfish, which is eight seconds a goldfish is attention span. Now, that's a bad thing. Okay. And now that they're into the workplace, some of these kids, here's what's happening now. They'll sit in a meeting, and we're as millennial usually, whereas baby boomers would sit there until give us plan our strategy, what are we going to do? So one of our options, we want to No. Okay, so we're going to do some research. So you look up this, you look up that you talk to these people, and then let's get together in a couple of days. And let's review what we've learned. And then let's make a decision, and you'll try and make a decision in unison. Now, when we're talking about the younger generation, the millennial generation, and of course, we've got Generation Z in the workplace too. Still, when we're talking about millennials, they will tend to try and get the answer right away. They'll sit on their phone, they'll b, and Google will reach out to their friends on social media and ask for their opinion. The friends might not know anything about what it is that you need to have researched. They may not know hardly anything about the whole topic that you're trying to get research, but they will reach out to these friends and get their opinions. And they are opinions are not necessarily worth anything, right? Then they will typically decide. Hey, listen, we're going to decide before we leave today. Whereas it might take the baby boomers a couple of weeks to make a decision, the younger generations millennials and Z's, will both try and make a decision right away. Now, what's the reason for this? And, you know, I, pretty much every psychologist and psychiatrist that I've spoken to, in fact, I think every one of them has said, Listen, this is 100% because of social media. It's 100%. Because of their ability to go online, these kids live online, and they always have. So how about younger kids, let's say you have grandkids or kids that are in their teens are approaching their teens. Now. Even maybe Five years old. I know some people that are getting smartphones and smart devices for their young kids, your five-year-olds. What's going on? Well, there was the research that came out a week ago by two psychology professors. They looked at the data that produced in 40 different studies. And this article in The New York Times goes on to say that they looked at the links between social media use, and they see if there are any ties with depression and anxiety, and they were looking at teenagers. And we've got the lead person here, lead investigator of this study, principal authors Candice Rodgers, a professor, University of California, Irvine, published in the Journal of child psychology and psychiatry. And the quotes here from the New York Times, there doesn't seem to be an evidence base that would explain the level of panic and consternation around these issues. And these are significant issues right with this has been a big debate for a long time as parents as grandparents, we don't want to harm our children. And we know that staring in the phones has affected us, you know, look, look at the relationship between couples and families. Did you see that Robin William's movie from years ago called RV, where the whole family was sitting around in the same room, and they were texting each other? You know, that's kind of the real world. You see people up for meals, and they're on their phones, reading articles, texting, whatever it is they're doing. There is a significant risk to our mental health from these machines in particular, and Congress has looked at some of the legislation they might pass. There have been other things to write but Is it the phone, that's the real problem when it comes to these mental issues, and that's what they were looking at the social media aspects of it. The World Health Organization said last year that infants under a year old should not have exposure to electronic screens. And the children between the ages of two and four should not have more than an hour of sedentary screen time each day. Some of the big execs over in Silicon Valley don't allow their kids to use some of the hardware-software they create. This is a problem from several directions still, right, even though there's no direct correlation between, well, let's call it depression here, and the use of social media by kids. However, I certainly have seen studies that would indicate otherwise, but there Saying that in most cases, the phone is just a mirror that reveals the problems a child would have, even without the phone. So they're saying that focusing on keeping children away from screens and making it hard to have more productive conversations about topics like how to make phones more useful for low-income people, blah, blah, blah, right? So I guess really, what they're saying is that if you compare the effects of your phone, to the impact of maybe eating correctly, or getting enough sleep, or playing games, outdoors smoking, the phone is just a very, very minor. So there was a little bit of a correlation but not a huge one. Mr. Hancock, who is one of the authors here, he's the founder of the Stanford Social Media Lab. He reads similar conclusions. He says he looked at about 226 steps. On the well being of phone users conducted, that he said that when you look at all these different kinds of well being, the net effect size is virtually zero. So there you go. Now, you know, in 2011, doctors were worried about something called Facebook depression. But by 2016 is more research came out, and they looked at that statement, they deleted any mention of Facebook depression, and emphasize that conflicting evidence and the potential positive benefits of using social media because of course, there is another side to all of that. So there you go. There's your answer if you have grandkids or kids, and you've been anxious about your kids, using these devices getting depressed because of social media, you know, okay, it's not a big problem. But here's one thing that I didn't hear dressed in any of these reports. And that is these negative self-images that tend to develop from being on social media. You look at these Instagram posts, and you look at the Kylie Jenners' of the world. I think that many girls and many boys are getting the wrong idea about what a woman's body should or could look like, and also getting a false value about it right. How much does that matter? Does that is that your relationship? I think they're getting a warped view of things, which is why I mentioned at the beginning this program that I think we see now in business, and I've talked with many people about it is very, very real. No question about it. All right. Well, when we come back, we're going to talk a little more about privacy. And this new secret of company that might end privacy as we know, in fact, they kind of already have me listening to Craig Peterson on WGAN and online, Craig Peterson dot com. Hello, everybody, Welcome back, Craig Peterson here, WGAN online and of course, Craig Peterson.com. Hey, we're talking a lot about privacy this week and next week, and that's mainly because well, it's in the news. And my wife and I have been working hard on some materials that we're going to be providing you guys. The only way you're going to get them is if you're on my mailing list because otherwise, you're never going to find out about them. But step by step guides know the sort of things I usually do this kind of going a step beyond the special reports, and then we're going to have a little webinar on it as well. We're just we're doing a whole bunch because privacy is something that I think we're starting to take for granted. Privacy is what we're beginning to expect. And I think that's a real problem. So when I saw this article this week in the New York Times by Kashmir Hill, I knew I had to share this with you. This is a brand new article. And it is very, very concerning to me for a number of reasons. It's about this guy. His name is Juan tomcat. He is from Australia, and moved up to Silicon Valley, and had been trying to do some sort of social type of an application, something that would, you know, compete out there in the world, make him a few bucks and have some fun doing it. And so he released a couple of different social apps. He had one that put Donald Trump's yellow hair on your own photo. He had a couple of others that were kind of a photo-sharing thing and nothing was all that successful. So we decided to need to be there to do a little bit more research and So he did. And he figured, you know, maybe what we need here is something a little more. That's going to help people recognize other people. So you meet someone, you have their picture, can I find that person just as an example. And in fact, he struggled for quite a while trying to figure out that this software that he had written, figuring out how the heck they were going to market it and, you know, they went to a bunch of different people and tried to figure it out and, and get it all to work. So what he ended up doing was kind of like what Mark Zuckerberg does start Facebook. He illegally crawled Facebook, YouTube Venmo millions of other websites and grabbed photographs from them and recorded the URLs for those photographs. So it's too late for you. If you have any photos anywhere online, basically That he might have found, because we're talking about 3 billion images that are in his database. That is incredible. So we had one programmer, right, this scraper that went in and stole all of these pictures. By the way, it is clearly against the terms of usage for Facebook, as well as YouTube, Twitter, Instagram Venmo. To use these to scrape the sites and to use these pictures for facial recognition. Twitter explicitly banned it, but you know, who cares, right? Like Zuckerberg, when he started Facebook, those allegations of how he stole the Harvard year yearbook and grabbed all of these pictures and then had people rating each other make mostly guys writing girls kind of a dating app sort of thing is kind of how it started. So in Now, he has found some investments. And that includes some serious money guys behind this whole thing. And it is. One of those people is Peter teal, who is one of the people who sit on the board of directors of Facebook. So Facebook says, well, we're looking into him grabbing the photos off of Facebook. I kind of wonder if anything's going to happen with Peter Thiel being on the board of directors as well. Here's how the software works. I don't know if you've seen facial recognition software before, but it basically looks at the difference. The distance between your eyes, your nose, your cheeks, you know, different points on your face that are defined, typically by bones, right. The nose is mostly the cartilage that's given its shape and its position. But it takes all of that and draws a line. I'm sure you've seen this sort of thing before. So what he's done now is he's taken those more than 3 billion images. And he's categorized them all by coming up with the vectors and mathematical formulas describing every last one of those 3 billion faces. So he's trying to figure out what I can now do with this database that I have? And he got some guys to help with some of the marketing. And he got some people to go after a few different categories industries. And he found that law enforcement was very interested in this. So let's talk about law enforcement for a minute and facial recognition technology because law enforcement has legally been using facial recognition technology for 20 years. You watch one of these TV shows like the CSI is on TV, which I don't like those shows because there are too many technical errors, and it drives me crazy. You can't do that doesn't exist, that technology doesn't exist. But so that's why I don't watch a lot of people do. The government has their National Crime information computer centers. They've got databases of faces of arrested people, people who are in prison, etc. The police can run your face through this database of people that they've had contact with before. Now it's expanded. This has been for good 20 years, but it's expanded more recently to include the databases of our DMV is our motor vehicle. In other words, our driver's licenses on the state level, and they pulled all of those in as well. Now those photos have to be shot pretty much straight on, and when they are shot straight on, then the recognition software that the law enforcement personnel are using can kind of recognize that person and do matches and everything else. So it's been an excellent tool for a lot of years. And one of the things law enforcement cannot do is collect data on everybody. So these databases that law enforcement has been using are somewhat limited. Now, I talked about this whole problem, man, it's probably been ten years ago when I first talked about it here on the radio. But the big problem I saw back then was that law enforcement was starting to use these public data aggregators. And I've had a few on the phone here before. I've done interviews with some of their CEOs and their technical people. But what these data aggregators do is take what's called open-source information, as well as paid information. Open-source information might be something they scrape a website, that is, all of the property owners in a town, or they scrape a site that has either information, right, almost everything. They might get feeds from companies like Equifax that are telling them about your credit rating, and you did this, and you bought that. They'll scrape UCC one filing to Secretary of State's office that will say, Yeah, he owns a brand new Ford Explorer, this model number, even license plate numbers they can get. So they'll pull all of this data together, they can get their hands on, and then they sell it. And you've seen ads, and I'm sure online, you know, check yourself online, see what we know about you. These are data aggregators that are selling this data, and it gets used by skip tracers, bounty hunters, law enforcement, all kinds of businesses to determine creditworthiness. They're even used to see 30 news to see if maybe you should or should not get a job. So it's kind of scary data. When you look at it, and I've looked at mine before, when I did these interviews, and I found that about a third to two-thirds of it was correct. Most of it was incorrect. We just had something similar happen when I was out at a wedding out west, and we were at this house. There was a card when we got back from an insurance company and stuck in the door handle. It had the name of a deceased relative on it. Well, you know, she's dead, so they're probably trying to sell insurance. I'm not going to do anything with this card. The next day is when we had the knock at the door, and it was the insurance investigator. She said that this relative had been in a fatal accident with car x. And they were trying to track her down. Well, guess what? She had been deceased for at least six months before the fatal accident occurred. Some third-party had used her identity, and she had to try to figure it out, Someone was hiding who they were. Now this insurance investigator was trying to figure out what's going on. The insurance investigator had her suspicions as to what might be going on. She showed us all of the information she had gathered from these public information sources, these data brokers, and they put it all together. She showed it to my wife, saying you're honest with me, and obviously, you got the death certificate, etc. Sure enough, what did they find? Well, yeah, she'd been dead for a while when the accident happened. But when, when we looked at the details of the information that they had about the deceased relative It was dramatically incorrect. It did show some associations. But it showed people on there we'd never heard of before as relatives. They had relationships wrong. But you know, it was the right place for that insurance investigator to start with and worked well. The police started using these types of databases and the federal investigators as well, because they are not regulated, like the law enforcement agencies are. Now we're starting to see law enforcement agencies, and according to this article in The New York Times, some 600 law enforcement agencies are now using this technology from a company called Clearview. They have been able to solve some bizarre, unbelievable crimes, things that happened. They found a good Samaritan. They found shoplifters they found burglars, thieves, all kinds of things that they couldn't see before because these people had never been involved with law enforcement previously. So I don't know, what do you think there are no limits on the type of data collection. I think maybe we're all going to be in trouble here. Because what happens when someone runs a picture or when they upload pictures into it. It becomes problematic here because these pictures are uploaded, and the company keeps them. Now you've got a blacklist of people that have had contact with law enforcement. What's going to happen when your employer sees that, because this database is not showing perfect matches by their admission at best 70% of the time, they come up with possible matches. Stick around, and we'll be right back. Hey everybody, Welcome back. Craig Peterson here on WGAN and, of course, online at Craig peterson.com. Hopefully, we were able to catch the first hour of today's show. We covered something in this last segment that I want to go more in-depth into, which is this secret company that has kind of come out of left-wing that is going to end privacy as we know it. And, of course, they're breaking the rules and laws all ready to put the silly thing together. And it bothers me, frankly, but above that, right, we're really from above looking at all of this. What's bothering me is honestly, I don't know we call it an apathy where we just don't seem to care that much anymore. We care when we hear about a data breach, and we care when we find out that they stole our personal information. Part of what I'm going to be teaching you in a couple of weeks in this course is how you can tell what information was stolen. So I'm going to give you some dark web tools, the dark internet so that you know where to find out if your information has been stolen. And I think that's important. So we're going to include that in the upcoming webinar, we might put that in as a bonus for attending the webinar coming up in a couple of weeks. But it is disturbing that we can hear about something like what I just talked about the last segment, which you'll find online at my website. That, to me, is very bothersome, but it's also disturbing that we're no longer getting our up and trying to get Congress or somebody to do something about it. Not that I think Congress is the answer well to anything pretty much, right? Anything they touch, they're going to mess up. We're becoming apathetic as business owners, as well as business people. As the person who all of a sudden now is responsible for it within the organization, right, the office managers, those of us who liked computers, and we kind of got stuck with the role, and that's kind of what ended up happening to me to those years ago. Right. I think I'm a lot like you in that respect that, you know, it's challenging to be an expert in everything. I've got to kind of run the office, and I got to make sure. How am I going to learn about all of this security stuff? And then on top of it, the boss is breathing down our necks, trying to get this security stuff done, right. And if you're a business owner, you're worried about it too. But what are you doing about it? And to grease the wheel, I am probably like most people out there, and you really haven't done. You've probably got antivirus software, which, as of now, is utterly useless against the newest attacks. I mean, 100% useless. Why do you think they're giving Norton away now when you buy a subscription to LifeLock? You know, it doesn't do any good anymore, that's excellent technology 20 years ago, but today, it just doesn't work. Collectively as office managers, as business owners, even as C-levels on boards in fair-sized little companies. It's like burying our head in the sand. And we're, we're hoping nothing's going to happen. Right? I'm going into companies frequently, that is, you know, re governed by various rules and regulations, and very aren't doing what the laws and regulations require and they just sitting there saying well We'll just wait for an audit. When an audit happens, if an audit happens, we'll deal with them, then, right? But what happens when your data gets stolen? There are some very crazy things going on right now. We have a client that we picked up last year. It's just incredible. They have a completely new network system, we've fixed up a lot of things for them. I think things are going to be much better for them. We got an alert from our systems that they were getting 4000 hack attempts and our coming from Iran, coming from India, Iran. It is the first time I've got to say, the very first time in all of the years now, but I've been responsible for cybersecurity for all these businesses. It is the first time that I have ever actually seen an Iranian IP address in an attack. They're trying to log into this guy's email account. So one of the employees, and I'm not going to go into more detail than that. But this is real. You hear about breaches every week, and there are more breaches every weekend. It's small businesses, large businesses, home users, just because there are breaches every week, I want everybody to be aware that that doesn't mean that it's acceptable. It may be a kind of standard. Hopefully, it's the old normal, and probably, you're going to be able to find somebody that's going to be able to help you out, right? You go to a company like mine, and you say, Hey, listen, just take care of this for me, or you attend some of my courses so that you can learn some of this stuff that you need to do at least the bare minimum. Hopefully, you're doing that and not just getting passive after hearing about it so much. What's the what's that saying "the first year, you're shocked and horrified by something, and then you become accustomed to it, and then you embrace it." Not that I'm saying you guys are going to embrace hacking and become hackers. I don't think that'll ever happen. But you just get used to that idea until you do get hacked. And then it's all done and over with. Enough of that right now, make sure you're on my email list. So you get my weekly alerts, you get my monthly summaries of the absolute must-do patches for that month. You will also find out about my pop-up training. I haven't been sending out direct notices about the Facebook Lives and things I probably should. Still, you can get all of that just by going to Craig Peterson dot com slash subscribe because we've got some great stuff coming up here in a couple of weeks going to do some of the training and webinars to go along with it. I want to move on now to another article that was over on the CNN website. And it's talking about a significant change in a major US Corporation. I was on the phone with them earlier today. We've got VRBO, and you might have heard of them. That's Vacation Rentals by owner. They've been around since 95. You may not have heard of them, but they've been around a long time. Airbnb, you probably heard about them. And you've probably heard about Marriott. They've been busy buying up hotel chains, including one chain, in particular, was hacked previously, and Marriott just really inherited all of their problems by buying that company, keep in mind if you're looking to grow and make any acquisitions. What's interesting is how do you deal with a company like Marriott, which is bricks and mortar? How do you deal with the online startups like the VRBO and Airbnb is, it is completely changing the way the hospitality business works. I kind of put "hospitality" in air quotes here. You probably didn't see me. But is it hospitality when all you have is a home that you're going into an apartment you're going into versus a fully functional hotel? Right? That's the big question. So this is cool, I think, because Marriott has decided not to try and beat Airbnb at its own game. It's going to join them. April last year, Marriott came out with its homes and villas program. And it has 5000 rentable premium and luxury homes in almost 200 locations around the world. It is amazing. It's a significant departure for Marriott. They've been offering hotel rooms for nearly 100 years. But in this case, Marriott is going to do what Airbnb and VRBO have been doing and offering homes and villas up for rent. And this is a part of the whole sharing economy, bike scooters, and homes. That's a code from Stephanie Lennart. She's Marriott's global chief Commercial Officer, when she told CNN, home rentals and being B's have been around for decades, so the core idea itself isn't that new. The new part is technology platforms, bringing it to consumers at scale so that it's democratized and affordable. So Marriott's already had success, obviously through hotel business, and as I said, I was on the phone with him this morning. I'm going to be staying in one of their hotels again. But the company is being led here by Stephanie outside of the brand comfort zone, that you know brick and mortar. It's great. They've been around for almost 100 years. But everything is changing out there. And are you changing in your business? Are you making it easy for your customers to do business with you? And that's what they were asking themselves. They've been kind of tracking and watching the home rental market. She had a pilot program going over in Europe and 2018. That became ultimately the homes and villas program that they had. They found that their most loyal customers at Marriott 30% of them had used a home rental in the prior year. I've used Airbnb. I've used VR Bo, and you know, frankly, I've had mixed results from the two of those different things. And they found out nine times out of 10 this person was renting a home for a whole different purpose and they were getting that from someone else and Marriott thinks that this is a complimentary business and adds to their core business. So isn't that kind of interesting? people stay more than triple the average one and a half night stays at the hotels in these different types of bookings. And they think that they are going to be able to do a whole lot more. They're focusing on some of these millennial trends. And frankly, you know, I'm an old G. But I have to tell you, boomers, age 23% of travelers are age 55 to 64, booked a homestay from 21% in 2017. So it's happening. We're all doing it out there, and congratulations to married for sticking their neck out. And frankly, you might need to two so keep an eye out for what other people are doing in competing industries and maybe borrow their ideas. Listen to Craig Peterson and WGAN. We'll be right back. We're going to talk a little bit about lawmakers and what small businesses are telling them right now. Welcome back. Welcome, welcome. Craig Peterson here online and on WGAN and many other radio stations during the week. Thanks for joining me. Lawmakers have long been accused of being corrupt. I'm not going to defend them, that's for sure. Here is a different type of corruption and one that a lot of people haven't thought a lot about. You know, there's been a lot in the news about Joe Biden's son. Hunter, getting money from Ukraine. Joe Biden's brother getting what is it $1.5 billion from Iraq is the latest story that I saw out there. Nancy Pelosi's son-in-law, getting money from Ukraine, John Kerry's relative getting money from Ukraine, right. You do hear a lot about alleged corruption, and you have to wonder, frankly, how do these Congress critters go down to Washington, DC, nary a penny in their pocket and end up multimillionaires. It's nuts, isn't it? And of course, they exempt themselves from certain laws that we have to live by, for instance, insider training trading rules. If you're a congressman hearing bills, it is regulations will likely be added here or there, or you're going to mandate some action by businesses. It is perfectly legal for you to go out and invest in companies that are going to take care of this problem and charge businesses a lot of money, right. All of a sudden, you're a likely multi-millionaire. If you or I were to have done that, we would be nailed for insider trading. It's long been a double standard. But here's another side of that double standard that's bothered me for a very long time. This isn't business. It includes unions. And this is where a business or union wants to get rid of the competition. And what they'll do is they'll get a congress critter to sponsor a bill that let's say it requires a licensing for something like most states have licensing for barbers. Are you kidding me? What does a barber need to know? Well, you don't know how to haircut. But you know what? A state-sponsored haircut. What does that look like something under the Soviet Union? Well, they have to know how to clean the instruments and clean them properly. They don't use autoclaves. But they do use alcohol and various other things to clean them. So what does that take a five-minute quiz on it? If you want to keep barbers out, you can put together a nice little Barbers association that goes to the state capitol. They say I think for the health and safety of our citizens in the state, we've got to have rules and regulations surrounding barbers. It gets passed. And now all of a sudden, you get to control how many barbers are. And in some states, they have several people who are allowed to have licenses look at taxi medallions in the big cities like New York City as an example. And in New York City, there's only so many of them. And they were valued at like a million and a half bucks apiece, just crazy money, and people suck their life savings into them. And then, of course, the bottom fell out of the whole medallion taxi market when Uber show showed up, and, of course, some of these other wild ride-hailing services. So we've known for a long time that both unions and businesses use the federal government to squeeze out the competition and I don't think there's any The real debate about that it happened. It happens all of the time. The left does it the right does it. They all do it to us. Well, there this last Friday, there was a hearing, and there were executives from four different businesses that pleaded with federal lawmakers to rein in Google, Facebook, Apple, and Amazon. It is a New York Times article. And this was a congressional hearing that was in Boulder, Colorado. They had some smaller companies. Now, these companies are pretty big in their market segments, but much, much smaller than Google, Facebook, Apple, or Amazon. We're talking about such a nose, pop sockets, Basecamp, and tile. Now I have used equipment. I've had people from all of those companies on my radio show before, and those top executives testified that the biggest technology company Companies blocked their businesses. They stopped them from growing. And according to the New York Times, their stories vary. But they shared a theme that tech giants have used their powerful positions in search eCommerce, online ads, and smartphones to squeeze them out, as well as other rivals. Now, when we get down to this, I think it also boils down to the antitrust laws that we have. Right through, the whole idea was, well, we're not going to let companies get too big. We're not going to let them get two horizontal we're going to help make sure they stay in the industry, make sure there's competition. But we say that on the one hand, the federal government does right, but then, on the other hand, they don't do it at all. So let's take a great example of General Motors and what happened to GM. When a company gets to a certain size, the government This side that it is too big to fail. So our lawmakers look at it and say, Oh my gosh, how many voters work at that company. So instead of letting the market take care of the problem, and these, By the way, most of these people probably ultimately would have had jobs, probably better jobs, probably higher-paying jobs. But instead of letting the market take care of it, and split up GM, keep the profitable divisions alive, maybe let GM continue to operate them and sell off the unprofitable divisions or let them die off. Which is the way the markets work, right? It's the fittest survival of the fittest if you will, and that does well for everybody because now you have a stronger company that's doing better. While we're in the car industry. Look at what happened with Chrysler twice now twice. They've been bailed out by the tax. payers. So why didn't the antitrust laws work in those cases? Right? They didn't work. We've got examples here in New England, look at Seabrook and what's happened there and with the Old Man, and the costs that have been incurred by the ratepayers. Then we have this whole about hubbub about tobacco, so what's happening now is these big guys like Google, Facebook, Apple, and Amazon, are capitalizing on the strength that they have because of their size. The government regulations, and using it as a weapon against the smaller startups. And this happens every time, as I said, this is a left issue. It's the right issue. It's unions, and it's big business. These are the guys we're talking about right now. It sort of happened just this week in a federal hearing. So you now have these big companies that we don't let the market deal with anymore. Do you think that the government would allow Google to go under? Now none of these companies, to the best of my knowledge, are having cashflow issues right now Google, Facebook, Apple, and Amazon. They're probably not likely to go under. But these smaller guys, you know, Pop Sockets and Basecamp have had issues. They've had products that they've had to let go because they weren't profitable enough, right. That sounds like what GM should have done. Tile? Who knows these guys, right? There is not the competition there needs to be out there. How do you compete with Google? Now there are some out there. I use DuckDuckGo instead of Google because DuckDuckGo does not track me. It does not sell my information. It is a pretty darn, safe place to go. Apple I use because they do not make money off of selling my data. They make money off of selling Hardware and Software and Services right. So Apple, according to Tile, is put up hurdles for their smartphone app that didn't apply to Apple's competing product. The high-end audio company said Google copied its patent speaker technology and use its dominance and search to enter new markets. Pop sockets were to make smartphone grip said that Amazon bullied it into sales agreements and ignored complaints about counterfeits on the Amazon retail platform. It goes on and on, you know, intimidating with a smile. And frankly, as I think I pointed out pretty clearly, I think Congress is part of this problem, not necessarily part of this solution. So what are you going to do about it? Let me know what you think me at Craig Peterson calm. Just drop me an email me at Craig Peterson dot com, and you're listening to me on WGAN. Hello, everybody, Craig Peterson here back on WGAN. It's our last half hour together today but fear not. We have more coming up this week. Make sure you subscribe to your favorite podcast platform, whether that's tune in Apple podcasts. I'm all over the place on any major podcasting platform. You can just search for me, and you'll find me Well, you know, if you search for me, you're not going to find me but search for Craig Peterson, and hopefully, you'll find me. I hope you saw this morning's email because we have covered several features there. We also have links to this week's podcast so that you can watch those, so hopefully, you've got that. And then we're keeping you up to date on the latest security news that you need. The patches you have to apply at your home and your company. The Big ones. And we define big and vital based on how easy it is for a bad guy to use it and whether or not we know bad guys are using it out there. We contacted the FBI this week, because of something we've been seeing going on. The FBI puts all this together and shares it. I want to put a plug out there for Infragard. There are chapters in all 50 states now. I think you will enjoy it if you are the person who's responsible for the security of your organization. Now, this includes health care and financial but even lawyers and doctors and everybody that might be considered part of the critical infrastructure is invited. I find it useful because I do get some excellent insight information, sometimes directly from the FBI through the FBI Infragard program. Now you can have to apply, and they have to do this basic background check on you. And then you can become a member and, and they share some stuff with you. They don't share with everybody else. Sometimes I think that it's, you know, they share with us maybe a little less than they should. I believe they should share with us a little bit more, but it's well worth it if you are someone involved in security. So I, you know, you've got my feeling here already right on IoT, the Internet of Things and smart homes. I have some smart home equipment in our home. There's an apple speaker, what do they call that Apple home, something like that I can't even remember now. And I've got some of the Amazon Echo stuff. I've got a little echo hockey pocket. So there's two or three them in the house, and we've got one of the apps Amazon Fire tablets. And we also have an Amazon Echo two, which is one with the screen. Then we use that for talking to grandkids and stuff, but also asking questions playing music and things. It is so handy. And then we've used Apple home also to hook up some lights and other devices. Now the apple home, by far, has the best security design of all of the rest, it tends to be a little bit more expensive. And there are not as many vendors using it because it's a bit more expensive. And Apple frankly was a little bit late to that game, but we are using it to control lights in the home, which is kind of cool. So if you invest in a lot of this IoT stuff, maybe you've made the mistake of getting Google Home. Perhaps you're using the Amazon Echo stuff, and maybe you are using the Apple stuff there. You know those are the two better ones that are out there right now. Neither Apple nor Amazon are known to sell your information or have big hacks against their devices. I chuckled when I mentioned the Google Home known to share and sell your data, and be hackable. And they found some apps people were using that were recording everything they were saying and uploading it to the internet. So stay away from that. But there are a lot more companies and just those that are in the IoT space. For instance, Verizon now has Home Security stuff where they have cameras will install, and they have alarm systems, spectrum charter also has that type of thing. So you invest a lot of money in that, and you've heard ads on the station here for some of these different you know, home security devices, wired yourself. You don't have to. Why is it just everything in between, right? Well, what happens when one of those companies decides that they don't want to be in that business anymore? That is what's happening right now with Charter Cable is killing its Home Security Service. It's been telling customers that the security devices that they've purchased, they weren't on a month to month. It wasn't a lease, and it wasn't a rental. But they're saying that their devices, the devices they purchased, will stop working on February 5. Amazing, right? So this is Charter Cable, you might know it as Spectrum that's another brand name that they've been using. And over the years, some customers to spend a lot of money on these products that will no longer work. Now I mentioned in the last segment so knows and when I was talking about the big con companies and unions left and right both working with the government to keep competition away. Well, Sonos has done something kind of similar to this charter thing. If you have an older Sonos speaker, they will give you a discount on a new Sonos speaker, because they're not going to support the old ones anymore. And they will then brick your former Sonos speaker. So the speaker that you bought and paid money for a bricking means it will no longer work. There is no way to recover it. There's no way to make it work ever again. That is a very, very big deal until a lot of people upset with Sonos. But you know, as we go forward, this is going to happen more and more and more. You're going to have internet cameras, and you're going to have sensors, they're going to be useless in a couple of weeks. Now, that's bad when you consider some people. It is according to the DSL report. Some people spend 1200 bucks on their systems. So here's a massive problem for you if you are a Charter customer Spectrum customer, and you have their security devices, and this is something that you have to watch out for, right? It's, it's the old question going with a smaller guy a bigger guy, what do you want to do? Companies come to come to me to help them with security because they know I care. They know it's a family business, that we have the whole family involved in, you know, obviously, as well as other people that work for us, versus going to an Ernst and Young, that's going to charge them an arm and a leg. They're not going to get any kind of attention from, but when we're talking about this type of equipment, this is where I think you get a real win. By going with Amazon, they are going to be a runaround. They can afford to upgrade your equipment with you, and I'm not worried about getting abandoned. Buy them a charter partner now with Amazon's ring and boat to give customers a free equipment bundle if they buy a year's worth of monitoring. Well, isn't that wonderful? So if you're an existing customer, you can throw away all of your stuff and get getting new hardware for free if you sign up for a year, and if you don't own any of their existing equipment, you can still get a hardware bundle and a year of service. So the big question is why there's no way for charter customers to keep using devices. They're using the ZigBee specification, which I've had the ZigBee people on my show before. It allows multi-vendor interoperability for smart home products. Why can't they just switch on over to another ZigBee based system? Well turns out that years ago, spectrum devices were firmware coded to prevent them from being seen and unusable within their Normal University. ZigBee devices. So this is a problem we're going to have going forward. It goes back to also data portability that we wanted for so long. Remember Hippo is supposed to give us medical record portability, we go to any doctor, they'd all have our medical records the hospital to be able to read them. And that was more than 25 years ago, and it still hasn't happened. So I'm not going to hold my breath. These alarm systems are going to be able to keep our, you know, keep it useful for the next five or ten years, more than going to be going away. All right, when we get back, we're going to talk about a significant event that occurred last week with Microsoft. And another big event. We're going to talk about what the FBI has been saying about Apple lately. So stick around, and we'll be right back. You're listening to Craig Peterson. On WGAN and online. Craig Peterson.com. Hey everybody, welcome back. Craig Peterson here, WGAN and online at Craig pet

Apple's iOS 13 has been released, but not without some bugs. Separately, Google has introduced timestamp bookmarks to YouTube. Also, Amazon shoppers can now pay with cash. Get a look at the latest advancements from the world of technology every Tuesday at 6:45 when the Enderle Group's Rob Enderle joins AM Quad Cities.

Episode Notes Welcome to Episode 10 of Unpacking iOS. In this episode I talk about iOS 13, the next generation of software for iPhone and iPad … so, let's start unpacking. Blog post: What's New in iOS 13 for iPhone & iPadLinks from this episode: Apple's iOS 13 Preview Introducing Voice Control for Mac & iOS If you enjoyed the show, please subscribe, leave a review in the Apple Podcasts app, or share this podcast with your friends on social media. I welcome any feedback or ideas for future episodes. You can submit that via the contact form at unpackingios.com.Connect me with me on Twitter at @unpackingios or @jonathanwylieMusic: Jahzzar (betterwithmusic.com) CC BY-SA

It's Apple iPhone launch day, but you don't necessarily need the new phones, so find out what iOS 12 will give an older iPhone today. Plus what new phones are coming from Oppo and Samsung, and the news on Sony's new PlayStation. All that on The Wrap. See omnystudio.com/listener for privacy information.

On Pocketnow Daily, new colors for the Google Pixel 3 and 3 XL were just leaked. Leaks of the Galaxy A7 have just emerged and they feature triple cameras, following the previous rumors. Apple's iOS 12 and w.atchOS 5 were released yesterday and are now available on iPhones, iPads and Apple Watches. OnePlus is working on a television set according to the company's CEO — we are not clear on what it consists of but it is set for 2019. We end today's show with deals for the Halo Gray Essential Phone on Amazon.How many colors will the Google Pixel 3 come in?Samsung will launch its first triple camera smartphone this yeariOS 12 released today for iPhone 5s, iPad Air and laterOnePlus to launch the OnePlus TV next yearAmazon’s Halo Gray Essential Phone is just $310 See acast.com/privacy for privacy and opt-out information.

Hot times were had on Capitol Hill at the Senate and House hearings with leaders of Facebook and Twitter — but not with Google, which declined the invitation to come testify about such things as election influencing and political bias on its platform. El Kaiser and J.D. also discuss Apple's new global portal for law enforcement pros, Amazon's new tablet and a new study from the Pew Internet Research Center about how people's feelings have changed about a certain Social Network over the past year. This week's show also includes a highlight tour of some of the more popular features in Google's Android 9.0 (Pie) system and Apple's iOS 12. Jump into Episode 286 now!

Who likes games? We do! And we review one of the first board games made for Alexa, "When in Rome." We also discuss sexism and missed opportunities in Amazon's recent Alexa ads and Amazon Alexa Skills early growth vs Apple's iOS app early growth. So join us!

This week we follow up on Air Pods as hearing aids and new hardware predictions for fall release. NB: This episode was recorded one day before Apple refreshed the MacBook lineup. The App Store Turns 10 and we reflect on our experiences and this very podcast's existence. We look at the 25 top games for commuters. Apple's iOS 11.4.1 now blocks passcode cracking tools. Picks: Stupid Enum Tricks in Swift and Kotlin, filtering Xcode warnings and errors, WWDC18 Video Transcripts Now Available and embedXcode. Photo: @Blinky.Lights.T.O.

This week we present commentator Rene Ritchie from iMore.  During this episode, Rene will offer a detailed overview of Apple's iOS 12, based on a lengthy preview article he wrote recently. iOS 12 is now available for download as a public beta, for release this fall. You'll learn about all the clever programming tricks Apple's developers used to make the new mobile OS run noticeably faster, especially on older gear, going as far back as the iPhone 6. While most of the new features are largely under the surface, there are a number of useful innovations. As part of an effort to boost Siri's accuracy, reliability and usability, Apple has launched Siri Shortcuts, which allows you to automate functions and activate them by voice. You'll also learn about macOS Mojave, and why Gene is not able to install it on his 2010 MacBook Pro due to Apple's design decisions. You’ll also go shopping with Thrifter's Louryn Strampe as she offers a tech preview of Amazon Prime Day. This is the event where Amazon offers a whole range of special discounts for alert shoppers. Louryn is a senior editor with Thrifter (Mobile Nation's deal-tracking news site) and she's a former deals specialist with BFAds. This episode doesn't just focus on Amazon Prime, but on how Thrifter seeks out online bargains that can save you lots of money, plus verify that the offers are genuine and come from reliable companies. Gene and Louryn tour the site, covering different categories of merchandise, plus the site's newsletters, blogs and other features. The shopping tour includes Gene's search for a bargain for his pet bichon's favorite dog food, plus information about a one-day offer where a highly-rated TV set was heavily discounted.

On this episode of the GSMC Technology Podcast host Tom Dougherty compares and contrasts Apple's iOS 12 and Google's Android P opperating systems as they both have had many of their features unvealed. Google leads the way with their personal assistant and maps services, while Apple has a leg up on the Face ID technology and the security of that feature. Apple also is the pace setter when it comes to the gestures and functions with the notch. Android companies have fallen in line with Apple and are releasing more full screen phones with notches. Tom also talks about new products from Amazon, one being the Fire Cube. This is being seen as a combination of the Fire TV and the Amazon Echo. As always, if you enjoyed the show, follow us and subscribe to the show: you can find us on iTunes or on any app that carries podcasts as well as on YouTube. Please remember to subscribe and give us a nice review. That way you’ll always be among the first to get the latest GSMC Technology Podcasts.We would like to thank our Sponsors: GSMC Podcast NetworkAdvertise with US: http://www.gsmcpodcast.com/advertise-with-us.html Website: http://www.gsmcpodcast.com/technology-podcast.html ITunes Feed :  https://itunes.apple.com/us/podcast/gsmc-technology-podcast/id1116874311  GSMC YouTube Channel: https://www.youtube.com/watch?v=J8_VuIBr88g&list=PLF8Qial15ufp2_kPKnyk7xbKH_3pYJkSs          Twitter: https://twitter.com/GSMC_Tech          Facebook: https://www.facebook.com/GSMCTechnology/  Disclaimer: The views expressed on the GSMC Technology Podcast are for entertainment purposes only. Reproduction, copying, or redistribution of The GSMC Technology Podcast without the express written consent of Golden State Media Concepts LLC is prohibited.

Apple's iOS 12, the new update for later this year that will be more performant has a lot of exciting features packed in! https://www.theverge.com/2018/6/4/17417730/apple-ios-12-iphone-update-best-features-wwdc-2018 || Let's continue our discussion! Follow me on Twitter and Instagram at @dexter_johnson and visit http://DexJohnsPC.com to stay on top of my latest posts. Share this podcast with a friend!

Tii 0464 - iOS 11.4 Beta 5 and 6 Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor - Casper.com/savings Today's Sponsor - Eero.com - promo code = tii Apple Releases Beta 5 Of iOS 11.4 What's new in iOS 11.4 beta 5 Apple Releases iOS 11.4 Developer Beta 6 Apple Seeds Fifth Beta of watchOS 4.3.1 Apple Seeds Fifth Beta of tvOS 11.4 Apple's iOS 11.4 update with 'USB Restricted Mode' iPhone replacement batteries are now available Apple Watch Series 3 with LTE four new countries Apple lands on Jet․com Apple updates Accessibility pages Apple brings Everyone Can Code to schools serving blind Apple invents a way to Split Record a Video TSMC begins mass production of 7-nanometer iPhone X Bestselling Smartphone 600k Homepods sold in Q1 Wishlist of features and fixes Apple could give the HomePod Tim Cook handily tops new rankings Tim Cook discusses Trump’s trade tariffs Apple iPhone SE 2 iPhone SE 2 Rumors Remain Conflicted Latest iPhone SE 2 Rumor The latest Apple smartphone data US iPhone sales grew a record 16% in Q1 Sketchy report says Apple planning $199 HomePod New LCD iPhone will come in three new color options Apple may bid permanent good bye to Home button Apple Partnering With Goldman Sachs Apple Sends Media Invites for WWDC Keynote on June 4 Google Removes 'Don't Be Evil' Clause     Apps Mentioned in this Episode: Tii - Free App Over App    

Episode 3 - Apple's iOS is losing ground in key markets (https://www.statista.com/chart/12566/ios-market-share-comparison/), People in the U.S. & Canada are having better days than Europeans (https://www.statista.com/chart/12545/people-who-had-a-good-typical-or-bad-day-in-selected-countries/), and which social media platforms should be killed off (https://www.statista.com/chart/12485/which-online-platforms-should-be-killed-off/). Featuring Eric Marmon, Zach Lloyd, & Eamon Monaghan. All infographics discussed on the Podcast are available for free at Statista.com/chartoftheday

Tii 0453 - iOS 11.2.2 and iOS 11.2.5 Beta 3, 4 and 5 Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor - Eero.com - Promo Code = tii Today's Sponsor - RXbar.com/tii - Promo Code = tii Apple: About Meltdown and Spectre Apple Releases New iOS 11.2.5 Beta 3 Apple Seeds Fourth Beta of iOS 11.2.5 iOS 11.2.5 beta 5 Siri now plays daily podcasts with iOS 11.2.5 Apple Seeds Third Beta of tvOS 11.2.5 Apple Seeds Fourth Beta of tvOS 11.2.5 Apple Seeds Fifth Beta of tvOS 11.2.5 Apple Seeds Third Beta of watchOS 4.2.2 Apple Seeds Fourth Beta of watchOS 4.2.2 Apple's iOS platform advantage in fixing bugs is beating Google's Android You can ask Siri about tennis and golf tournament results Alexa kicking Siri's butt at CES iPhone X is pretty darn resistant to screen burn-in Vikings-Saints game caused Apple Watch elevated heart rate alerts A Message to Our Customers Apple now facing at least 26 lawsuits for iPhone throttling Apple's iPhone slowdown: Your questions answered FAQ: What to Know About Apple Slowing Down iPhones How to check if my iPhone is slowed down by Apple Apple Says $29 Battery Replacements Are One-Per-iPhone $300 Million in Purchases on New Year's Day $29 Battery Replacement Could Lead to 16M Fewer iPhones Sold in 2018 Apple to Announce Q1 2018 Earnings on February 1 A Christmas miracle: iPhone X now available at 97% of US Apple stores Apple, suppliers drop on report of weak iPhone X demand Apple dominated the competition with new device activations iPhone 7 Plus was 2nd best-selling phone in China in 2017 iPhone is once again the best-selling tech product of 2017 iPhone X Sales Were 'Stellar' in Several Countries Morgan Stanley Claims iPhone X is a Hit in China Dashboards | Android Developers     Apps Mentioned in this Episode: Tii  Intervals Lirum Device Info Lite  

Microsoft cancels Groove music streaming service Apple's iOS 11 release patches backdoor exploit on wi-fi chips Australians with fibre broadband connections double as DSL sinks First plans from Telstra's budget brand Belong lets users roll over data Microsoft will refocus Bing on PC market Microsoft reveals Office 2019 Twitter to test double tweet length

With the recent update for Apple's iOS 11, today on the podcast we're learning about what this means to the fitness industry from the Chief Information Officer & Vice President of Good Life Fitness, Steve Groves. If you're like most of us in the fitness space, you've been hearing rumors for months about how Apple has been gearing up to change the landscape of how we do business, take payments, collect activity data and engage our members using GymKit and opening up the bidirectional NFC reading capabilities, along with so much more. On episode 047, we're exploring this pivotal subject in depth to uncover the real truth behind how club staff, front desk, trainers, and everyone that compliments a member's journey will now shortly be able to serve at a higher level, and save the member valuable time by using this bidirectional NFC for the creation of a truly "seamless experience" that so many in our industry have been asking for.   This iOS update points the needle of progress in the right direction and opens up a future where using the iPhone to gain access to a club and all of its amenities with a simple fingerprint touch through the mobile device, is a reality. Apple's NFC functions coming to the Apple Watch with watchOS 4, and iOS 11 might also be handling much more than just Apple Pay transactions and Passbook check-ins. With over 2700 fitness technology companies listed on Angel List, and with the pivotal new updates for iOS 11, how do we get closer to clarity in a fast-expanding space?  The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Steve Groves. About Steve Groves Steve Groves is the CIO & VP at Goodlife Fitness with over 20 years of success in bridging the logistical and communication gaps between business leaders and their technical teams in order to achieve results. Steve is a industry pro who specializes in collaborating with senior management and company boards to drive the strategic use of technology, both to support employees and to delight customers. Steve is an expert in uncovering "the art of the possible" in terms of using digital technology to personalize the customer experience. He is a creative thinker with an eye towards the technology trends on the horizon and has extensive experience in ICT service management, Internet strategy, digital media strategy, mobile application design, productivity consulting and management of high performance teams. Listen To Episode 047 As Steve Uncovers How to bridge the logistical and communication gaps between business leaders and their technical teams How we can drive the strategic use of tech to support employees and delight customers Ways digital technology is helping us personalize the customer experience How apple and IOS 11 are affecting the fitness industry Steve’s journey of rising to CIO of Good Life Fitness The beginning stages of the World Wide Web Enhancements in communication between workout equipment and the Apple Health Application How AI is impacting the fitness space Smart Activity Coaching with the Apple Watch What we can learn from adjacent industries such as hospitality and retail How tracking may revolutionize personal training How Bi-directional NFC will create a more seamless user experience How Apple and Samsung are mimicking the capabilities of RFID chips within their phones Why a large portion of club operators are slow to adopt new technologies The need to fail fast and quickly abort projects that aren’t working Top 3 Takeaways From The Show Club owners and operators are at the beginning of an exponential increase in data communication with cardio equipment, the Apple Watch, and Apple’s Health App as the connectivity of wearables and other fitness and wellness technology open up new API's and data silos beyond the 4 walls of the club.  When it comes to game-changing advancements in the fitness technology space, it's important to keep a close watch on what Apple is up to in the next 6 months. The new iOS 11 updates are driving more precision accuracy standards to be established for wearables including heart rate information, treadmill speeds, and other activity data sets that will be fed into Apple's HealthKit and used by tech-savvy fitness organizations.  It’s important for all of us in the industry to remain curious regarding the future of technology so we can make the appropriate decisions from a budgeting and directional standpoint. However, Steve reminds us that trying to look too far out over the horizon is irrelevant, as the advancements in AI, robotics, and image technologies make it virtually impossible to predict how tech will transform the world in 10+ years. One thing is for sure, if there is change happening at the intersection of fitness and technology, by listening to this show you'll be connected to the pulse of what matters most for your fitness business. Power Quotes From Steve "I think for many of us, the holy grail of monitoring our health will be automatic tracking of what we ingest." - Steve Groves on the Fitness + Technology Podcast "If I could take everything that I’ve learned over the past 5 years and apply it to one roll in our company, it would be personal training." - Steve Groves on the Fitness + Technology Podcast What many of us in the technology space are trying to do is eliminate friction from various transactions that happen within our clubs." - Steve Groves on the Fitness + Technology Podcast Experimentation comes with failure.  For whatever reason, I don’t think the culture of our industry is able to tolerate that very well.  I’m hoping we start to see more companies that are willing to experiment with different technologies.  Even when they fully know certain tech won’t work properly or be adopted by their members." - Steve Groves on the Fitness + Technology Podcast "We have to recognize when something isn’t working, and be willing to kill a failed project within 30-60 days at the most." - Steve Groves on the Fitness + Technology Podcast Members look to us as fitness and wellness experts. We can’t only focus on the 2-3 hours a week they are using the facility. Organizations need to to think about the time their members spend outside of the gym." - Steve Groves on the Fitness + Technology Podcast Resources Mentioned From Steve Steve Groves on LInkedIn Good Life Fitness on the web Good Life Fitness on facebook Good Life Fitness on Twitter Good Life Fitness on Instagram Good Life Fitness Group Training programs  The new Apple iOS 11 Bi-directional NFC Apple’s Gym Kit Watch OS 4 Jay Blahnik, Apple LIke The FIT-C Facebook Page Fitbit is surging after it announced a big health partnership: Continuous glucose monitoring   My Fitness Pal Runkeeper 019 Brian Hayden: The Future of Strength Training ResMed S Plus 045 Lee Embley: The Evolution of Fitness & Wellness Technology iOS 11 could use the iPhone’s NFC chip for more than Apple Pay Advertisers are furious with Apple for new tracking restrictions in Safari 11 IHRSA Conference 2018 How To Keep Innovators Happy? Use The 'Dandelion Principle' Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message 

Apple's iOS mobile operating system upgrade is out--and it's free. Jefferson Graham runs down five features worth checking out on TalkingTech.

Matt & Jean return to discuss Realpolitiks, a desktop strategy game that was recently ported to the iPhone & iPad. They share their thoughts on the game and its experience on mobile. They also discuss Jean's insanely slow internet speeds as well as the 32bit App apocalypse coming with Apple's iOS 11.

Myke and Federico discuss Apple's supposed budget for original content, reviews of the Essential Phone, Apple's iOS 11 marketing videos, and Federico's unexpected trip to the Genius Bar.

Apple's iOS has long had the reputation of being more secure than Android, but that may not be as true as it once was. Here's how to evaluate each side's claims about mobile security.

Dropbox will open Australian point of presence hosted in Equinix data centre Kogan to sell NBN services from Vodafone Kaspersky takes Microsoft to court in Europe in Windows Defender antitrust complaint Now you can buy Instagram followers from a vending machine Apple will share its secret iPhone screen-repair machines Apple's iOS 11 update ends support for iPhone 5 and 5C Foxtel launches fresh website-blocking injunction for 17 piracy sites Crypto Asset Fund looks to raise $400 million to buy into blockchain frenzy Amazon, Kickstarter, Reddit and Mozilla are staging a net neutrality online protest

Tii - iTem 0419 - iOS 10.2.1 Gold Master and iOS 10.3 Beta 1 Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor - Awaytravel.com/tii - Promo Code = tii Today's Sponsor - Boll & Branch - Promo Code = tii Apple releases finished iOS 10.2.1 Apple release iOS 10.3 beta iOS 10.3 Beta 1 Apple's iOS 10.3 beta hits with cricket scores Apple releases first iOS 10.3 beta  There are hidden iPad keyboards in iOS 10.3 Theater Mode, SiriKit coming to Apple Watch tvOS 10.2 beta 1 Apple will let developers reply to reviews in the App Store Google+ Community - Ep 419 Apple Investigating Issue With AirPods Randomly Disconnecting Apple Inc. Now Close to Supply-Demand Balance on iPhone 7 Plus New supply chain reports lend weight to 'wraparound' 5.8-inch 'iPhone 8 KGI: Apple developing new biometric sensors iPhone 8: Everything we know so far trio of new iPads may not launch until second half of 2017 iPhone 8 May Use Apple's In-House Inductive Wireless Charging   bad batteries and rushed manufacturing doomed Note 7 Nezt- kickstarter  iOS 10.2 Jailbreak Update     Apps Mentioned in this Episode: Tii App Over App Alice's Adventures in Wonderland - Stickers for iMessage DownCast     

On this episode I talk about my struggle with Apple's iOS 10 update, the most unrealistic NFL commercial, an update on the Patriots, how much women are suffering from the NFL and NBA 2K season, make-up tutorials killing time, the three stages of my libido, why women shouldn't brag about anything relating to sex, and my encounter with a bug from the seventh circle of hell

This week on Curmudgeon's Corner, Sam and Ivan talk about Trump breaking the Romney barrier, the Trump Foundation, Clinton's basket of deplorables comment, Clinton's health issues, and the unhelpful way she responds to things. So they pretty much have the Election 2016 developments covered. In the last segment of the show they spend some time going over the new features in Apple's iOS 10 update. So some tech too this week!

In episode 32, Techworld's Scott Carey looks at Amazon's Echo and finds a dystopian future world in which our household appliances listen to us and talk back. Digital Arts editor Neil Bennett (15:06) explains why Tesla now has to design products for stupid people, and Macworld's David Price explains why mums don't like Apple's iOS 10 (28:00). We also discuss the beauty and lyricism of the German language. See acast.com/privacy for privacy and opt-out information.

Tii - iTem 0406 - iOS 10.0.1 and another brick in the wall Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor - Boll & Branch - Promo Code = tii Apple's iOS 10 update is causing major headaches for some users Swift Playgrounds Now Available on the App Store Steve Jobs Talks About The Courage What The Reviews Are Saying About The iPhone 7 And 7 Plus The iPhone 7 reviews are in. The iPhone 7's New Features Will Blow Your Mind If 1 lens on a phone camera is good, are 2 better? PetaPixel Photography Podcast Plug - indiegogo Utomic Edge (affiliate link)     Apps Mentioned in this Episode: Tii App Garageband DrumKick GeoShred Photoshop Mix Photoshop Fix Aviary Franken Girl Silk ASMR Swift PlayGrounds Alto    

JB Hi-Fi acquires The Good Guys for $870m iOS 10 is coming. What are the best new features? Apple's iOS 10 update bricks devices Chrome to start shaming HTTP sites Shane Warne emojis: Spin king to have his own line, WarnieMojis --- Send in a voice message: https://anchor.fm/aussietechheads/message

JB Hi-Fi acquires The Good Guys for $870m iOS 10 is coming. What are the best new features? Apple's iOS 10 update bricks devices Chrome to start shaming HTTP sites Shane Warne emojis: Spin king to have his own line, WarnieMojis

We chat about our first day using Apple's iOS 10, we review the Amazon Echo Dot (and talk about the new Echo Dot 2nd Generation), and we interact with both Siri and Alexa to see which one provides better answers. It's a pretty fun episode!

Tii - iTem 0398 - iOS 10 Beta 2  Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor - Boll & Branch - Promo Code = tii Today's Sponsor - Harrys.com - Promo Code = tii A Look at What's New in Apple's iOS 10 Beta 2 Live Broadcasting Enabled In iOS 10 Beta 2 iOS 10 beta 2 - Bedtime Alarms iOS 10 Beta 2 - Voicemail Transcription 5 hidden iOS 10 features that are instant game changers What Apple thinks of Blackmart hacked iPhones. Apple TV adds Comedy Central, MTV and VH1 to universal search Google+ Community - Ep 398 Apple - Investor Relations Apple lowers iPhone Trade-up credit, abandons interest-free financing Spotify accuses Apple of blocking app Apple slams Spotify for criticizing the App Store as anti-competitive iPhone 7 Could Feature 1,960 mAh Battery Apple to Launch iPhone 7 with 256GB storage capacity Apple's Abandonment of the Audio Jack Is Long, Long Overdue Apple patents technology to block your phone camera US Senate Rings BlackBerry Death Knell FireFlies -  Kickstarter     Apps Mentioned in this Episode: Tii NanoStudio  iMaschine Notion Garageband Procreator Pixelmator Magical Alphabet DungeonBalls The Dog Training App Sketch Party - Apple TV  

This week, Avram Piltch discusses the week's events in regards to ad blocking. Apple's iOS 9 brought about the ability to download ad-blockers, and they were quickly popular among users. One developer, however, felt remorse for hurting websites and pulled his within 2 days. Avram spoke to ethicists, industry insiders and more for this report.

THIS WEEK ON TECH'S MESSAGE Nate and Ian discuss Apple's iOS gaining support for Google's rival Android Wear smartwatch platform; the European Commission's ambition to launch a study into Uber's business model; the rise of the tablet computer market share in the UK and what the latest figures suggest about who's buying up new models; and is YOUR web browser about to block Flash ads and auto-playing videos by default? Statistically speaking, one in two of you is about to be opted-in to Google's anti-Flash web stance. All that, plus your feedback and an IFA 2015 preview... See acast.com/privacy for privacy and opt-out information.

Chris (@stoneymonster) and Elecia (@logicalelegance) chat with each other about drones, listener emails, conferences, fighting robots, and moonlighting. Elecia's Solid talk, an Introduction to Inertial Sensors is on youtube. Washington Post article about Amazon's good drone behavior  Apple's IOS security guide (Elecia's security checklist) Photon WiFi Module (Chris' Linker articles part one and part two) DAB+ FM Digital Radio Development Board Sad autonomous fighting robot video and lightning fast autonomous sumo bots video OpenSCAD- CAD tool suggested by a listener Elecia's conference apology Light painting pictures (500px)

Foxtel saves Hills Limited's Adelaide factory 1800 'free call' numbers now actually free from mobiles NBN on track to launch wholesale HFC next year Google apologises for Photos app's racist blunder Matti Makkonen: Finnish pioneer of texting tech dies Disney confirms selfie stick ban at theme parks Computer museum seeks BBC Micro fixers Apple removes games featuring the Confederate flag from App Store BBC forgotten list 'sets precedent' Apple's iOS 8.4 kneecaps Home Sharing, music streaming now limited to Apple TV Jony Ive Officially Takes 'Chief Design Officer' Title at Apple Universal Releases Official Full-Length Trailer for 'Steve Jobs' Movie

Tii - iTem 0350 - WWDC 2015 Keynote Rumors Give us a call - 1-206-666-6364 Send us an email - todayinios@gmail.com   Links Mentioned in this Episode: Today's Sponsor: Harrys.com - Promo Code = tii HomeKit devices start shipping Google+ Community Video on Razors - Harrys Apple announces WWDC Keynote Live Stream for June 8th Apple Maps in China offer a sneak peek at what's in store for Maps in iOS 9 Apple to announce new $10-a-month music streaming service Apple Music WWDC launch roundup Apple to Preview Watch Developer Kit Next Month Apple Watch To Run Native Third-Party Apps In The Fall 9to5: iPad split screen coming Emerging Technologies Blog: Two 12-inch iPad Pros iOS 9 will be optimized for older devices, including iPhone 4S Apple is reportedly going to start using its Watch font on iPhones Apple's 2015 developers conference: What we expect - CNET Everything we know about Apple's next big iPhone update, iOS 9 No new Apple TV at WWDC, sources say  New Apple TV to Work with Apple Watch so You Can Control it from Your Wrist WWDC: Apple confirms Apple TV will be your smarthome hub WWDC 2015: What to expect at Apple's iOS and OS X keynote iOS 9 & OS X 10.11 to bring 'quality' focus Google I/O 2015 sets a low bar for Apple's WWDC to leap recondo - Kickstarter Apple Stores No Longer Selling AT&T iPhones on Subsidies     Apps Mentioned in this Episode: Tii Nostalgio PhotoStudio TitleFx Purrge Best Sleep Time Since I.. Last Time Reminder Nano Kontrol for Nest      

Learning in Hand #28 is about some of what's new in Apple's iOS 8. Instead of showing you the major features you might already know about, Tony Vincent demonstrates the lesser known additions that teachers, students, and parents will be interested in. These include additions to the Notes app, predictive typing, dictation enhancements, sharing options, zoom improvements, speak screen, time limits, and updates to the photo library. Go to learninginhand.com/28 for a transcirpt of this episode. Like Learning in Hand on Facebook at facebook.com/learninginhand.

Scutify.com Investor's Deep Thought of the Day. Imagine the medical, health and training applications from having non-invasive wearable sensors on your body to track your blood, hormone, or whatever other levels you need tracked. It's not even that far out there. The Wearable Revolution isn't about Fitbit tracking how far your walk and how many calories you burn. And it's not about a Smartwatch that tracks your heartbeart while letting you read your emails or talk on the phone. It's about health monitors. It's about having a video recorder on you at all times if you so desire (and millions of people will desire such record-ability). It's about keeping track of your kids and your pets (and your spouse, etc). It's about logistics and data and streamlining efficiencies in your workforce. It's about safety and accountability. Wearables and what people do with them will change society. Invasion of privacy is going to be an ever bigger issue with wearables and drones and robots and their ability to track and keep data, video and other private information. Some of the best plays on the future of wearables include: 1. Google. With Android and Google's ubiquitous cloud presence in all of our lives via Gmail, YouTube, Search, etc, not to mention Google Glass itself, Google's clearly got its eyes on the wearables prize(s). 2. Apple. Most every major wearable and the apps that run it will interaction with your iOS and/or Mac device via apps and sites. Apple's iOS long ago hit critical mass and it won't be losing it anytime soon. 3. Oracle. All those apps and all that data and information will be increasingly complex to manage. Oracle's database is the de facto standard and best of for handling that kind of mess. 4. Sandisk. There will always be demand for local storage and the amount of storage demanded by these apps, smartphones, and wearables of the future will be huge. Huger than that. Ginormous. 5. Intel/Arm/Micron/etc. All those wearables will themselves require lots of chips, lots of processing power, lots of memory, etc. The uses/marketplace/applications for wearables don't even exist yet. The fitbit and the Nike wearables you see around today are like 8-track players before anybody had even invented the Walkman. People like to live better, longer and easier lives. That's what the future of wearables promises to deliver. Get on board now before you look back in eight years and wonder why you didn't see it coming like the people on my Cody Cam didn't see the online video revolution coming eight years ago.

Microsoft is a "2.5 trick pony" according to Steve Ballmer, Apple's iOS in the car is announced and in less than a decade, phone memory cards have gone from 128MB to 128GB. If you're listening on the go, check out munchtech.tv/mobile to find out more about our mobile applications. Enjoy the show? We'd appreciate if you could leave an iTunes rating or review to let us know!

  Tii - iTem 0299 - iOS 7.1 and Tim Cook needs a new Hobby   Links Mentioned in this Episode: Today's Sponsor - lynda.com/tii Today's Sponsor - Hover.com - Promo Code = tiitv   todayinios - CBSSports.com NCAA Pool Apple Releases iOS 7.1  Apple Sold $1 Billion Apple TVs in 2013 Apple TV is Apple’s fastest-growing product New Apple TV To Feature Games And Apps (Rumor) Apple’s “iOS in the Car” Becomes CarPlay The real impact of CarPlay Man named Sam Sung no longer works at Apple GooglePlus Community Apple's new finance steward Maestri takes over $160 billion cash haul Tim Cook Chooses the Environment Over Profit Apple: Steve Jobs Was Right iPhone 5s Drops Way Down to $119 at Walmart Intel Corporation (INTC) news: Apple Outguns Intel Apple's A8 Chip Production for iPhone 6 Underway at TSMC Student hackers make Apple's iOS 7 Siri way more useful GoogolPlex | Better Than Siri Ellen DeGeneres Was Caught Cheating On Oscars-Sponsor Samsung SlatePro - Kickstarter Apple ID 2-Step Verification System Apple preparing software update to enhance functionality of iPhone 5s Touch ID evad3rs (evad3rs) on Twitter iPhone Cases May Be Partly Responsible For Poor 5c Sales FCC Launches 'FCC Speed Test' iPhone App Wavejamr   Apps Mentioned in this Episode: Tii App Garageband iDraw iPhoto Snapseed Dashline CapClash Camera+ Facetune Perspective Correct Diptic PDQ VSCO cam Alarmed Google Maps Downcast FCC Speed Test App      

David Schwartzberg joined Chet for this week's Chet Chat. David is a specialist in data protection and shared his thoughts on the new File Vault 2 feature in Mac OS X Lion. Dave and Chet also discussed Google+ privacy, Facebook's compromise on facial recognition and the critical vulnerability in Apple's iOS.

In this week's Chet Chat Paul Ducklin is Chet's guest as they cover the latest security news. Topics covered include a paper on the Popureb rootkit, the vulnerabilities in Apple's iOS exploited by jailbreakme.com, WordPress 3.2 and the latest Twitter account hacks.

Episode 4For double your wait, you get double the voices! We get do get really silly, lewd and crass this time. We start with a discussion about the future of hard drives. Then we touch on various iPhone 5s, iOS7, and iPad predictions, updates and stories. Next is our Entertainment segment, we cover various TV shows and movies (old and new). Finally, we revisit our looking forward to segment that ends in a big discussion about hamburgers and fast food. And of course at the end, what ended up on our cutting room's floor.Show Notes:Verizon activated 3.9M iPhones in Q3 2013, up 26% from 2012http://appleinsider.com/articles/13/10/17/verizon-activated-39m-iphones-in-q3-2013-up-26-from-2012 Apple reportedly boosts iPhone 5s production by 75%, decreases iPhone 5c by 35%http://appleinsider.com/articles/13/10/18/apple-reportedly-boosts-iphone-5s-production-by-75-decreases-iphone-5c-by-35Apple's iPhone 5c pricing seen as right move, holiday sales expected to pick up steamhttp://appleinsider.com/articles/13/10/17/apples-iphone-5c-pricing-seen-as-right-move-holiday-sales-expected-to-pick-up-steamGood: Apple leads business adoption with 72% mobile devices, 90% of tablets, 95% of appshttp://appleinsider.com/articles/13/10/17/good-apple-leads-business-adoption-with-72-mobile-devices-90-of-tablets-95-of-appsiOS 7 seeing slower uptake than Apple's iOS 6 - reporthttp://appleinsider.com/articles/13/10/18/ios-7-seeing-slower-uptake-than-apples-ios-6---reportiPhone 5s motion sensor-gatehttp://gizmodo.com/the-iphone-5s-motion-sensors-are-totally-screwed-up-1440286727http://appleinsider.com/articles/13/10/16/apples-iphone-5s-sensor-woes-may-be-linked-to-new-accelerometer-supplierReal Gold HTC phonehttp://www.engadget.com/2013/10/08/htc-to-offer-five-genuine-gold-one-smartphones-for-2-750-apiece/Runtime: 53 minutes, 46 secondsemail us at randomrant at vidcast-app.netYou can listen to Episode 4 here:http://www.mixcloud.com/NeuroScr/random-rant-podcast-episode-04/Podcast Feed: feeds.feedburner.com/randomrantpodcastAvailable on iTunes: https://itunes.apple.com/us/podcast/random-rant/id713705955  

What's new with the iOS 7? Should you upgrade to Apple's newest mobile operating system? Tech Talker reviews it's coolest new features

This week on Awesomecast 166, we have a very tech oriented edition featuring Mulango Akpo-Esambe (@ramblingmango), the Beaver County Times' Mike Pound (@bctmikepound) and Mike Sorg (@sorgatron) talking all things awesome. On this weeks show: Find out what this weeks cast think about Apple's IOS changes! A new phone? iPhone5C talk! It has multiple colors! Are there any other real changes? Find out! The MacPro of phones? What is Sorg talking about? Find out! Why buy the plastic phone? Who should buy the iPhone5C? Mulango Akpo-Esambe wonders if this new phone will dilute the market. The cast discusses this issue. The cast is talking about machetes and Demolition Man, and how that relates to the new iPhone features. The cast talks about Apple and how they are dealing with security issues on their phones. Is the cast going to buy these new products? Find out! Applecare replacement prices are going up! Sorg talks about this news. If you buy a new phone what freebees will you get? Find out from Sorg! GoogleGlass is going back! Sorg's pair is messed up. Find out what happened and what he is going to do about this issue. Sorg talks about his ChromeCast experience. What is this PlayStation Vita TV thing all about? The cast talks about this new Sony idea. Make sure to join our newsletter! Go to sorgatronmedia.com and sign up! If you have something awesome to share, e-mail us at contact@awesomecast.com. Also, make sure to check us out live at 6:30 PM on live.sorgatronmedia.com and follow us on Twitter @awesomecast ! Also for our Pittsburgh viewers, we have a contest for you! There will be an RWA wrestling show in West Newton, PA! tweet and follow us @mayhemshow for a chance to win!

Tii - iTem 0264 - The Episode with Stones   Links Mentioned in this Episode: Driver can't use map on handheld iPhone, California court rules Best Buy chops older iPad prices as much as 30 percent iPad prices slashed hinting new models are coming 48% of U.S. teens own an iPhone. 62% plan to buy one Apple Executives Have to Be Happy About this Data Point Dominant mobile traffic share of Apple's iOS continues to grow against Android Podcast Consumption as easy as Angry Birds Email Client Popularity IHS sees netbooks dead by 2015 Apple's iMessage encryption thwarts government investigations Apple - Apple Financial Results - Q2 2013 How many iPads did Apple sell last quarter?  How many iPhones did Apple sell last quarter? iPad Estimates Range from 13 to 21.7 million iPhone Estimates Range from 32.5 to 42.5 Million  Foxconn Reports Revenue Decline; Apple iPhone Implicated  T-Mobile goes even lower T-Mobile tiptoes around data throttling, iPhone Wi-Fi calling T-Mobile: iPhone drove one of the biggest weekends ever for us Alleged Parts for Upcoming iPhone Leak Again Apple iOS 7 Delayed, But New iPhone Won't Be  Apple reportedly dropping Samsung and turning to TSMC for A7 chip Fingerprint scanning tech predicted to be major component of Apple's 'iPhone 5S Leaked: White iPad Front Panel with Smaller Side Bezels? WSJ: Apple beginning production of next iPhone in Q2 Foxconn nearing new iPhone production Could the iPhone go Google-free? iPad stuck in car bumper  SOSCharger — Kickstarter AnoStyle - Color modification service for your iPhone 5 and iPad Mini Automatic - Your Smart Driving Assistant iOS 6.1.3 Untethered Jailbreak: Pod2g Says No  Audio Recorder is the First True iPhone Call Recorder Grabby is a new customizable camera grabber tweak Kindergarten.com makes apps free for Autism Awareness Month Tablet apps now have their own conference: TABLET ECOSYSTEM   Apps Mentioned in this Episode: Tii App Garageband Blux Pro Laminar Fontgram PocketKPI Chronicles Masters of Alchemy Vengeance Front Polynom Fly Cast Masters Check Me Out Mint iSpending Manilla Audio Recorder - Cydia Grabby - Cydia TagCam

On this week's all-star episode, Avram Piltch, Online Editorial Director of Laptop magazine, discusses the curious case of Dr. Steve Mann, who is considered the "father of wearable computing." He'll also discuss the differing visions of Apple and Microsoft when it comes to the Post-PC and PC+ eras. John Martellaro, Senior Editor, Analysis & Reviews for The Mac Observer, discusses a variety of subjects that include the ongoing integration of Apple's iOS into OS X, and the patent lawsuit epidemic among tech companies. Dan Frakes, a Macworld Senior Editor, offers a primer on Apple's OS X Mountain Lion, including the system requirements and why some older Macs are no longer supported. You'll also learn about some of the most important new features.