Podcasts about admanity

Brian Gregory is the innovative creator behind The YES! TEST, a groundbreaking tool designed for small businesses, media firms, consultants, and marketing agencies. With over two decades of experience in publishing, advertising, and agency work, Gregory has honed his expertise in identifying the emotional formulas that drive brand success. His tool provides a swift, five-minute analysis of any business, revealing how to utilize primal emotions to boost sales significantly. This free analysis has become a game-changer for many, offering valuable insights that align with the emotional triggers that compel customers to say "yes." Gregory's achievements with The YES! TEST are nothing short of remarkable. He leveraged this tool as a lead magnet to catapult himself from relative obscurity to the #2 Nationally Ranked Local Business Person of the Year on Alignable®, a prominent business platform with over 8 million members. In just four weeks, he increased his connections by 41% and boosted sales by over 50%, earning more votes and testimonials than any other participant in the seven-week contest period. This rapid rise highlights the power of The YES! TEST in fostering brand loyalty and business growth. The success story of Gregory and The YES! TEST underscores the importance of giving and using effective lead generation tools. Prior to his victory, Gregory was not a prominent figure on Alignable®. However, his approach of freely offering The YES! TEST to his network generated significant goodwill and support, leading to an unexpected but well-deserved recognition. This strategy, combined with Alignable's networking features, allowed him to compete against much more established members and emerge victorious. Gregory's commitment to helping small businesses extends beyond personal accolades. His company, ADMANITY®, aims to distribute The YES! TEST on a massive scale, empowering businesses to understand and apply the emotional strategies that drive success. By offering this tool freely, Gregory hopes to transform the marketing and advertising landscape, making it easier for businesses to connect with their audiences on a deeper, more emotional level. This vision reflects his belief that understanding and leveraging emotions is key to achieving lasting business growth. For More Info: www.FreeYesTest.com

Brian Gregory is a seasoned professional with 24 years under his belt in the realms of publishing and advertising. As an expert in his field, he provides invaluable insights and analytical tools to small businesses, media firms, consultants, and marketing agencies to enhance their communication with customers and leverage human emotions for sales persuasion. Gregory is the mastermind behind several innovative services, including "Salesmanate," which expands on the capabilities of the "yes test" – a free tool to assess brand perception. Another notable venture is "yes press," designed to aid businesses with press release distribution. Based in Phoenix, Arizona, Brian continues to make significant contributions to marketing and brand strategy.Episode Summary:In this enlightening episode of Business Growth Talks, host Mark Haywood engages with Brian Gregory, a veteran in advertising and publishing. They dive into the intricacies of business growth, shedding light on the transformative stages where companies experience rapid development and customer base expansion.Gregory shares his profound expertise, focusing on how businesses can effectively communicate with customers through the lens of human emotions. The core discussion revolves around the "yes test," a proprietary tool designed to help companies tap into their brand's emotional appeal and drive customer purchases. Gregory's approach emphasizes empathy and a deeper understanding of customer perspectives, aiming to equip businesses with the knowledge required to thrive in a competitive marketplace.Drawing parallels between athletic determination and business tenacity, Gregory shares personal anecdotes from his time as a national champion shot putter and discus thrower. These experiences reflect his belief in hard work and perseverance, essential traits that have shaped his professional life.Key Takeaways:Businesses should adopt a mindset of empathy, viewing situations through their customers' eyes to connect effectively.The "yes test" is a unique tool that examines brand perception using human emotions to enhance customer persuasion.Persistence and hard work are critical in business, similar to athletic endeavors, where outworking competitors leads to success.Despite being a disruptive force in the market, ad agencies have embraced the "yes test" for its efficiency and effectiveness.Gregory's broader mission is to significantly reduce the failure rate of small businesses by providing them with powerful emotional branding tools.Support the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

Brian Gregory is the Founder and ceo of Admanity.com and creator of the breakthrough algorithm behind the admanity®protocol. He is also a former 20-year publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling.  Admanity is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche.  The simple Admanity test isolates one of 15 emotional archetypes best suited for the business is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics.  It gives agency-level recommendations that the brand can use for years.  In addition to creating Admanity algorithm for The Admanity Protocol, he has written over 2,000 pages of Admanity curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!”  Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest. Key Takeaways The magical test that Brian's company, Admanity, offers small business owners, as a way to classify and predict the nature of a businessBusiness archetypes. Brian shares with us the science behind his company, and how exploring the emotional connection between a business and its customers is the key to creating powerful business stories.How any business owner can harness the power of emotions to sell. And how knowing your business archetype lays the foundation for such a project. How Admanity differs from an ordinary agency. Brian shares how his team helps its clients in building a powerful brand that is psychologically on pointThe most successful emotional triggers as utilized by leading brands in prosperous advertising campaignsBrian talks about his book, Sheep Don't Eat Complicated Grass, and its connection to his business philosophy Connect with Brian Website - https://admanity.com/  Facebook - https://www.facebook.com/theadmanity  LinkedIn - https://www.linkedin.com/in/briangregoryadmanity  Instagram - https://www.instagram.com/the_admanity/  Sheep Book - https://sheepdonteatcomplicatedgrass.com/wp-content/uploads/2017/07/Sheep-Book-Sales-Letter-FINAL-July-2017.pdf 

Welcome to the INSPIRE the Vibe Podcast, where each week we interview an inspiring, enduring and driven business owner just like you! On this week's episode, we had the pleasure of talking to Kelle Steinecke. She is a Marketing & Business Consultant who is an ardent champion and positive catalyst for creating a culture where teams do not just survive, they thrive! She has also partnered with ADMANITY®, the first company to create an online brand assessment and predictive emotional algorithm to determine the best advertising strategy for any business, in any niche. This protocol has changed the game for many businesses, including ours! We admire Kelle's zest for life and her inspiring passion to help others. Ready to dive in and hear more? Find The INSPIRE the Vibe Podcast on Apple and Spotify! And be sure to head to their website and Instagram page to learn more about the ADMANITY® protocol. https://admanity.com/ https://www.instagram.com/the_admanity/

There is a science to everything, and that includes business, marketing, advertising and speaking. Going agains the so called science can have an adverse affect on your success rate. But not everything can be put under a microscope and measured...or can it?  Carl's guest today has been playing with the 'science of business' using technology and for very good reason: to create a no fail way to kick ass marketing. He's come up with a way to ensure clients connect and clients buy...and it's tried, tested, and proven true 100% of the time! Brian Gregory is the Founder and CEO of ADMANITY and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years.Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest.Take the assessment:http://admanity.com/speakingFind out more about Brian & Admanity:Websitehttps://admanity.com/LinkedInhttps://www.linkedin.com/in/briangregoryadmanity/Twitterhttps://twitter.com/theadmanityFacebookhttps://www.facebook.com/profile.php?id=100064347205328Got a comment, idea for a topic, or would you like to be a featured guest on Speaking of Speaking? Reach out to Carl: askcarl@carlspeaks.ca And check out the website for more tips: https://carlspeaks.ca/Book Carl for your next summit, podcast, or live event:https://carlspeaks.ca/contact-carl/If you're a coach, consultant, subject matter expert or speaker and are looking to start your own podcast, Carl and his team can help you strategize a show that fits your brand and your budget. Head on over to Podcast Solutions Made Simple to get started:https://podcastsolutionsmadesimple.com

You know what they say, a way to a consumer's wallet is… through their heart? At least that's what emotional marketing expert Brian Gregory has found when creating Admanity's algorithm for The ADMANITY® Protocol. In this episode of Uncooked we're diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. Some highlights of what we cover: Why finding the right formula is critical for marketing success How to trigger customer emotions in a positive way The power of the inner child when it comes to purchasing power How to use technology to build your branding toolbox FREE OFFER TO LISTENERS OF UNCOOKED: To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you're a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar! About Brian Gregory: Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com   Hey listeners✋

Before you can sell your brand to the world, you have to know what attracts the world to your brand. So how do you do it? By tapping into the power of emotive marketing, not to sell, but to attract. Brian Gregory, the CEO of Admanity, a marketing consultant firm, joins Joel Goldberg to discuss the next generation in marketing, which is to tap into the emotional side of your advertising to draw in your audience. A fascinating concept that just might be what your business is missing. For your free offer with Admanity email: info@admanity.com and mention this podcastAdmanity Website: https://admanity.com/

Did you know that determining a basic advertising strategy for your small business can be as easy as taking a five-minute online quiz? In today's episode of the MORE Podcast, Ricardo is joined by Brian Gregory, CEO and founder of Admanity. Tune in to learn how you can garner agency-level information about your company's emotionality, messaging, and advertising strategies through his simple five-minute quiz. Visit admanity.com/more for a free report on your business, with no obligation! Admanity is a solution for any company: 99% of small businesses will never see the inside of an ad agency because of the cost. You can stumble and find a formula that works for you, but multiple attempts can result in wasted money. Admanity is based on the last 100 years of well-performing ads, and it matches companies with the formulas and concepts proven to work. No other company can give you actionable information within five minutes, making it an interesting and exciting prospect for any small business owner to implement. Practical applications of admanity: Admanity's research of the last 100 years of well-performing ads showed that any ad boils down to just 15 emotions, which have sold everything on the planet. Combinations of emotions work best for different brands, and Admanity's report reveals the emotions that best cater to your brand. People buy on emotion and affirm with logic, so catering to specific emotions can immediately create better emails, ads, and marketing or communications collateral. Admanity offers multiple integration opportunities: Admanity is partnering with a leading stock photo supplier to help curate photos that evoke the emotion a brand should convey. BrandCannon is a newly-launched program that nurtures businesses through one-by-one email builders to help garner high open and click-through rates. Their website, Admanity.com, also hosts a free webinar to teach you everything you need to know about the strategy and why it works. They also offer B2B consultations to help business owners determine which solution is right for them. Brian's entrepreneurial advice: Small businesses should advertise just like billion-dollar brands because ‘small businesses' doesn't mean ‘small tactics.' There is no royalty on emotion, formula, words, color, or photos. Look at what big guys in your industry do and copy it. Trigger the same emotions as them, and you'll start to see success.  Brian's Book and Podcast Recommendations: The 10X Rule by Grant Cardone How to Sell Anything to Anybody by Joe Girard While he doesn't have a specific show, Brain encourages listeners to hear stories about entrepreneurs. Hearing how they needed to pivot until they found the right direction for themselves can be excellent motivation. For more information and content from Brian, connect with him on LinkedIn or visit admanity.com/more for a special offer for podcast listeners for a free Admanity report. This podcast is brought to you in part by MI Group: MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals. This podcast is brought to you in part by mMessenger.co: mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers. This podcast is brought to you in part by MI Digital Hub: MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go. 

Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people. Join us and check out his company here: https://admanity.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

I got to interview Brian Gregory. Brian Gregory is the CEO and Founder of ADMANITY.com. If you've ever wished that a professional ad agency would coach you about your brand but found out you couldn't afford it, you're going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don't know how...and today he's going to reveal exactly how you can do it! We spoke about: His journey to now. What motivates him. Weaknesses he turned into strengths. Advice for the audience. And much more. This episode is sponsored by Nova Zora Digital experts in digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest's business interests.* --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/roman-prokopchuk/support

Brian says small businesses should advertise just like the big brands but usually, they just don't know how. Today he's going to reveal exactly how any small business can do it! Welcome to the show, Brian!   Join the show: https://clicksandbrickspodcast.com/join-the-show  Welcome back to Clicks and Bricks Business podcast! Today is the 148th episode. Ken is interviewing Brian Gregory. Brian is the CEO and Founder of ADMANITY.com. If you've ever wished that a professional ad agency would coach you about your brand but found out you couldn't afford it, you're going to enjoy our show today. ADMANITY® has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency.    (03:00) Brian explains his book, and how selling products comes down to only 15 emotions  (07:00) Ken asks Brian how he keeps a positive mindset to keep pushing and striving in business  (12:10) Brian elaborates more about how emotions sell everything, also gives the name of his booklet "How emotions sell everything."  (16:40) Ken explains why business like subway can change everything with one great ad!  (20:00) Brains believes that if we can get you to like the brand and combine that with ambition people are more prone to buying your products  (25:00) An amazing strategy about writing down the perfect list of what your customers want will help you grow your business.   About Brian: Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years. Brian is a former 20-year owner/publisher of large, citywide magazines in  the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest   Contact:  LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/ WebURL: https://admanity.com/ Book a meeting: https://calendly.com/admanity/admanity-zoom-call --- Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support) Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian says small businesses should advertise just like the big brands but usually, they just don't know how. Today he's going to reveal exactly how any small business can do it! Welcome to the show, Brian!   Join the show: https://clicksandbrickspodcast.com/join-the-show  Welcome back to Clicks and Bricks Business podcast! Today is the 148th episode. Ken is interviewing Brian Gregory. Brian is the CEO and Founder of ADMANITY.com. If you've ever wished that a professional ad agency would coach you about your brand but found out you couldn't afford it, you're going to enjoy our show today. ADMANITY® has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency.    (03:00) Brian explains his book, and how selling products comes down to only 15 emotions  (07:00) Ken asks Brian how he keeps a positive mindset to keep pushing and striving in business  (12:10) Brian elaborates more about how emotions sell everything, also gives the name of his booklet "How emotions sell everything."  (16:40) Ken explains why business like subway can change everything with one great ad!  (20:00) Brains believes that if we can get you to like the brand and combine that with ambition people are more prone to buying your products  (25:00) An amazing strategy about writing down the perfect list of what your customers want will help you grow your business.   About Brian: Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years. Brian is a former 20-year owner/publisher of large, citywide magazines in  the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest   Contact:  LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/ WebURL: https://admanity.com/ Book a meeting: https://calendly.com/admanity/admanity-zoom-call --- Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support) Learn more about your ad choices. Visit megaphone.fm/adchoices

Making an ad is one thing, but making a successful ad is another. Not only does it take long hours of brainstorming, but it can be difficult to pinpoint what is making it work. According to Brian Gregory, people only buy products if they appeal emotionally.  In this episode Brian Gregory -- CEO of Admanity -- Explains the secret to making a successful advertisement. Brian is the CEO and founder of admanity.com. If you ever wished that a professional ad agency would coach you about your brand, but found out you couldn't afford it, you're going to enjoy this episode. Admanity has created a breakthrough emotional algorithm that can instantly give any business the advertising strategies, tactics and formulas that will sell it most effectively in the market without the high cost of hiring an agency.    

Brian Gregory Create Clarity With Charity with Charity Brown Episode 010- Marketing and the Human Mind  Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest.  Tune in as Charity and Brian discuss: ●    Why a good marketer needs to consider both the “Captain Kirk” and “Mr. Spock” sides of the human brain ●    Ways in which Admanity is utilizing the human subconscious to help businesses strategize ●    A discount deal on the Admanity Protocol, exclusively for listeners of Create Clarity with Charity ●    The best advice Brian ever received   Learn more about Charity and the Five Star Business Accelerator Program: Website: https://nowanswergroup.com/, CharityBrown.biz YouTube: https://www.youtube.com/c/CharityBrownNOW Facebook: :  https://www.facebook.com/nowbusinessacademy/ Twitter: https://twitter.com/AnswerGroupPDX Instagram: https://www.instagram.com/THEHAPPYCEOBIZGURU/ LinkedIn: https://www.linkedin.com/in/charity-brown-3539533a/ Connect with George: WEBSITE: https://admanity.com/about/ LINKEDIN: https://www.linkedin.com/in/briangregoryadmanity                   Learn more about your ad choices. Visit megaphone.fm/adchoices

This match was like pairing great wines. We love when we have a company that has a great culture paired with a company that supports great culture. This show was just that perfect match for the Culture Crush Business Podcast. Kelle and David both bring so much knowledge and expertise to the discussion around company culture. This fluid conversation took us in the direction of discussing companies with unhealthy company culture, how to deal with companies that do not have a good culture, and how to support others in leaving those companies in their search for a company with a great culture. We live in a time where there is no need to stay stuck with a company that has an unhealthy culture. Companies are hiring everywhere and many of those companies are ones with great company culture. The consensus in the discussion was to encourage people to find the best fit for them, especially if it means leaving and finding a position somewhere else. Although we discussed many situations of companies with unhealthy culture and what to do, we also discussed that there are companies with a great company culture that still might not be the right fit. If you are a person that likes flexibility then it would not make sense for you to work at a company that is very strict. If you are not an outdoors type of person then it would not make sense for you to work for a company that has a strong culture that focuses on being outdoors. Finding the right company is like finding the right soulmate online on a dating app. This conversation is yet another one that we will have to plan on doing a part two in the future. Listen to this podcast: If you are working for a company that has a good culture but is wanting to grow it better If you are working for a company with an unhealthy culture If you are thinking of leaving your company for a company with a better company culture If you are interviewing for a new position with a different company and are trying to find the right fit If you are wanting to learn more about company culture and resources to support you in this journey CultureWise offers small to medium size businesses a turnkey operating system for culture. David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career. In 2021 he published the second edition of his book, Culture by Design, the definitive “how to” manual for building a high-performance culture — even in the new remote work environment. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise®. Follow CultureWise on LinkedIn, Facebook and Twitter. ADMANITY® is the home of the innovative, breakthrough algorithm, The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for your business, in any niche.  The affordable, 5-minute true/false ADMANITY® Protocol test isolates one of 15 emotional archetypes best suited for your business. The ADMANITY® Protocol is the only algorithm that can identify your company's emotional archetype and then identify your ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives you agency-level recommendations that your business can use for years. Discover the secrets formulas billion-dollar brands use every single day. Kelle Steinecke is the Chief Marketing Officer and Partner at ADMANITY®. An accomplished Marketing Executive, her career spans decades of success and numerous milestones of personal achievement. Being an ardent creative with a competitive spirit, Kelle fast-tracked the corporate ladder, regardless of the barriers thrown her way. Kelle initially found great success in the financial sector but has proven herself equally adept in many industries, including real estate, healthcare, automotive retail, managed IT, waste management, and bank/credit union consulting. In addition to being an expert leader of marketing teams across many diverse industries, Kelle evolved into a leadership coach for both staff and C-suite teams. Kelle is a die-hard optimist who champions the kind of culture where teams don't just survive – but thrive. She sees a challenge only as a gateway to an innovative solution and her passion for helping others achieve goals previously thought impossible, is truly what fuels her entrepreneurial soul. Connect with Kelle on LinkedIn and follow ADMANMITY® on Facebook, Twitter , and Instagram.  

Brian Gregory is the Founder & CEO of ADMANITY® and creator of The ADMANITY® Protocol, the world's only emotional algorithm for small businesses, consultants and marketing agencies. The ADMANITY® Protocol can analyze any company / brand in 5 minutes online and then create agency-level advice on how that business should market and advertise emotionally to reach its core audience. The algorithm identifies the ideal tactics, strategies and ad formulas that can be used as well as a myriad of other marketing recommendations. It is a breakthrough for small businesses and media / advertising firms that need these strategies. He has been an entrepreneur for 40 years and spent 20 years in the publishing, advertising, and agency realm. I'm very passionate about emotional marketing, branding and the ad formulas that work in that arena. admanity.com/TheLuckyTitan 

Today the Biz Bros chat with Brian about how can a small business can advertise just like a big brand and the reason they should. Our guest today is Brian Gregory, CEO and Founder of ADMANITY.com. If you've ever wished that a professional ad agency would coach you about your brand but found out you couldn't afford it, you're going to enjoy our show today. ADMANITY® has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands but usually, they just don't know how. Today he's going to reveal exactly how any small business can do it! Welcome to the show, Brian! To learn more information, go to: https://admanity.com

Why? Why are you successful at everything you do? Why did you purchase that expensive product? Why did you react to the situation like that? As Larry recaps his last episodes we take a look at the driving force behind all action and reaction. We understand the driving force of Bobby Lieb from episode 57 & the reason why he has experienced great success at everything he does. We uncover the science behind why you buy that product you don't really need through learning about advertising from Admanity in Episode 58. And hear about an upcoming guest who has reached success through the simplicity of never bringing preconceived notions into problem solving.

What is it that triggers us to buy? Whether it's a new pair of socks or a sports car, it's an emotion that drives every single purchase in our lives. It seems simple but selling is truly a science. The creator of Admanity, Brian Gregory has cracked the code by identifying the fifteen specific emotions that will lead to a sale. In this episode, we will learn about how his passion to sell led him to create an extremely successful company; helping small businesses go from start-up to million-dollar businesses. Stay tuned till the end because there is a free giveaway that could just change your life.

Brian Gregory used to be the owner and publisher of a large local magazine, and one thing he realized was that businesses were struggling to create effective ads for the magazine. That's when Brian started on what would be a 7 year journey of researching the advertising world and coming up with a service that would help small businesses understand how to advertise correctly to grow their business. That service is called ADMANITY Protocol. ADMANITY presents you with a 5 minute quiz, and based off of your answers, without even knowing what kind of business you own, ADMANITY gives you everything you could possibly want to know about advertising your business. Whether you're doing digital ads, paper ads, paid ads, or free ads, the same principles apply. Tune in to this week's episode as Brian shares with us some of ADMANITY's biggest secrets, including the importance of mirroring what big successful brands are doing, focusing on your customers needs, and putting emotion into your ads! 

This week Benton Crane talks with Brian Gregory, the founder and CEO of ADMANITY. Together they discuss why small businesses have a hard time advertising, why emotions will always sell better than facts, and the 5 minute test that tells small businesses what messages will resonate with their audience. 01:53 Find Out What Resonates With Your Audience15:40 How To Differentiate Your Product18:15 Brian's Poop To Gold Moment24:00 1 Tip To Get Ahead Of CompetitionYou can find links to Brian's social media and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Brian Gregory here:https://admanity.com/ (Website)https://www.linkedin.com/in/briangregoryadmanity (LinkedIn)

Brian Gregory is the CEO and Founder of Admanity.com. He is an expert in direct selling, an entrepreneur, an advertising executive, and a 20-year owner/publisher of large, citywide magazines in the Phoenix market. Brian has helped to create a breakthrough emotional algorithm that can instantly give any business the advertising strategies, tactics and formulas that will sell it most effectively in the market without the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands but usually, they just don't know how.   Listen to this Secrets to Win Big episode with Brian Gregory in which they explore how emotions are interwoven with advertising. Here is what to expect on this week's show: ●     How brands have to think about what & who they are. ●     What is an emotional archetype. ●     Why marketing is an art using emotions between people. ●     Advice for those who are just starting a business in terms of branding and advertising.   Connect with Brian Gregory & Admanity: Twitter: https://twitter.com/theadmanity Instagram: https://www.instagram.com/the_admanity/ Facebook: https://www.facebook.com/theadmanity LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/

An algorithm tested and developed over 7 years evolved into The ADMANITY® Protocol, the world's first, test-based, brand analysis that provides any business with expert level advertising, marketing, and communications advice. Created by Brian Gregory, a former publisher, advertising executive, and entrepreneur. Today, The ADMANITY® team continues to identify and reveal the same advertising and marketing strategies the “big brands” have successfully used for decades. Go take your test today and start making the right moves for your own business. WEBSITE: https://admanity.com/ FACEBOOK: https://www.facebook.com/theadmanity INSTAGRAM: https://www.instagram.com/the_admanity/ PATREON: Check out our bonus episode with this week's guest we call our Fine Examination. We ask our guest of the week 50 rapid-fire questions on available to our Patreon Members. SUPPORT: If you love this episode, please share it with someone you know will also enjoy it! Not for us, but for our guests, leave a review on iTunes. While you are listening, post a screenshot on social media and make sure to tag @FindingArizonaPodcast so we can thank you! Want to be a guest or a sponsor of the show? Send us a message on the https://www.findingarizonapodcast.com/contact SPONSORS: Life Changer Loan | Not Magic, Just Math (https://lifechangerloan.com/) Every Impression Counts | EIC.agency (https://eic.agency/) for more info

“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The importance of people-first marketing strategies to connect with your customers. The role of the conscious and subconscious mind in purchasing decisions. How creative approaches need to tap into the emotion of a brand. Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker. Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102. TO LEARN MORE ABOUT ADMANITY.com, CLICK HERE. TO FIND BRIAN GREGORY ON LINKEDIN, CLICK HERE.

Visit www.EAInterviews.com/BrianGregory for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: The ADMANITY® Protocol: Discover The Marketing Formulas That Will Attract Customers To Your Brand with CEO Brian Gregory

Sponsored by:Pops Daylight Donuts - https://bit.ly/3x6DvOx​Castafly Outdoor Adventures YouTube channel  -  https://bit.ly/3aojRnE​In this episode of The Scott Townsend Show, I visit with the CEO and founder of ADMANITY, Brian Gregory.  Brian and I  discuss how ADMANITY shows small businesses how to use emotions to attract more customers to their brand.And as an introductory offer, you get a free 20-page report to ADMNITY's protocol as it relates to your business by going to https://www.admanity.com/townsendADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche.  The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business.  The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years.► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOT​You can look for these videos every week, so please hit subscribe to stay in the loop for each new show!For TSTS merchandise, go to https://teespring.com/stores/tsts-2​ for a list of TSTS coffee mugs and t-shirts.  (I get a cut)Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qwe​Twitter  https://bit.ly/3enLDQa​Facebook   https://bit.ly/2Od4ItO​Instagram  https://bit.ly/2ClncWl​Transcribe your podcasts and videos with Otterhttps://otter.ai/referrals/ICNJ76HU​Executive Producer:  Ben TownsendCreative Consultant:  Matthew Blue TownsendShot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAu​Audio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UU​Follow The Scott Townsend Show podcast onSpotify  https://spoti.fi/3eDwLgG​iTunes  https://apple.co/3jAwCyu​Stitcher  https://bit.ly/3gYaDiO​TuneIn  https://bit.ly/2OzlH9V​Voice Actor:  Britney McCulloughLogo by Angie Jordan  https://blog.angiejordan.com/contact/​Theme Song by Androzguitar https://www.fiverr.com/inbox/androzgu...​For media requests or interviews, please reach out to scotttownsend2400@gmail.comThe Scott Townsend Show is a minority-owned and operated podcast.  Scott Townsend a member of the Delaware & Cherokee tribe.  http://delawaretribe.org/

Most of the time, people buy based on emotion and not on logic. You have to understand the emotions that make people buy. The companies that know their emotional formulas are doing way better than those who are guessing on it. In this episode, Brian Gregory shares what the personality of business means and why it is important. He also discusses the ADMANITY® Protocol and how it can help any accounting business by showing them how their brand will psychologically need to be presented so that others desire to engage them.   Website: Admanity.com Admanity.com/GMAP Corporate Partners Nextiva – VOIP phone providers for small businesses and fully integrated CRM

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner's manual for  advertising and marketing your small business.      “The subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you've ever bought.” -Brian Gregory   In This Episode: The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions. Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero The admanity protocol searches for the most primal emotions that make your business work and make the consumer say “I'll take it!” The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration. 15 Primal emotions-- not all of them will apply to you and your business! Admanity test doesn't ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand. Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.   Connect with Brian Gregory: Admanity Free Report for Listeners: https://admanity.com/wts/ Linkedin: https://www.linkedin.com/in/briangregoryadmanity/ Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Brian Gregory, is the CEO and Founder of ADMANITY.com. His company created a breakthrough emotional algorithm that can instantly  give ANY business the advertising strategies, tactics and formulas that helps businesses more effective in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually,  they just don't know how.   During the show, we discuss: ● ADMANITY Protocol ● Why focus on emotions ● How almost every small business is advertising incorrectly ● What an ad agency would charge for something similar to ADMANITY ● How brands can use their ADMANITY result ● How to make advertising strategy fit with your brand   Show resources: https://admanity.com/ https://www.linkedin.com/in/brian-gregory-bb58731a2/ https://www.facebook.com/theadmanity

Brian Gregory is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast interview. He is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minute, simple ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify the advertising strategies, tactics, formulas - even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come. How The Dots Joined Up For Brian As they say "ADMANITY's mission is to support and grow small businesses by helping them better understand how and why advertising works for their particular brand. The knowledge they will gain from our product will result in the business gaining greater success. Most business owners, managers, and even those responsible for communication outreach do not understand advertising other than on a basic level. They are simply too busy to learn it, go to school, or become experts. Most fail miserably at creating messaging and advertising. Only the largest or more successful companies or those with the financial ability to invest can afford professional agency help. The other 98% simply do without proper guidance or the knowledge to implement their outreach effort, and they struggle. This equates to a market of approximately 30 million small businesses in the U.S." Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol and its testing platform, he has written over 2,000 pages of ADMANITY® curriculum and training materials as well as being the author of the book Sheep Don't Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker. Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Brian Gregory. Show Highlights During the show we discussed such weighty topics with Brian Gregory such as: Why Brian loves the statements that prove all branding is showing the true strength of storytelling. Why Brian finds the minutia of what we think our brand is to be truly fascinating and more often wrong. and lastly…. Brian shares the principles of sales and explains why everything works faster when you bring emotional aspects into things.

Brian Gregory is the Founder and CEO of Admanity and creator of its breakthrough online algorithm for small businesses. In about 5 minutes, the Admanity Protocol can analyze YOUR business and determine the advertising strategies, advertising formulas - even copywriting tactics that will be ideal for you - no matter what niche you're in! “allow twice as much time as you think it will take for the business to get off the ground. Don't be overly optimistic about that. Guess that there will be three times the amount of money that you are going to need. You've got to spreadsheet, triple it right now. You can always give the money back. Get more money. Plan to need 10 times the endurance and the persistence that you think it will take because entrepreneurship is not easy. If it was everybody would be successful at it. So, you are going to need a lot more personal perseverance than you think”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-8hL