Podcasts about answerlab

Laith Ulaby shares his colourful journey from academia to applied, how frameworks articulate and influence thinking, and the role of power in practice. Highlights include: What is reflexivity and how is it useful for researchers? Should there be an independent body to oversee UX research? Has the democratisation of UX research been a positive thing? What are the dangers of using frameworks in shaping thinking? How has seeing yourself as a facilitator transformed your practice? ====== Who is Laith Ulaby? Laith is the Director of Insights at Webflow, a platform where people can design, build, and launch powerful visual websites without any coding experience. In his role, Laith leads the organisation responsible for data science, user research and insights operations. Before joining Weblow, Laith was the Director of User Research & Market Research at Udemy, an online learning platform with over 60 million users, across more than 190 countries. There he helped to develop the strategy for both the B2C and B2B business lines.  Laith has also held several other positions, including at Uber as a UX Research Manager, and as a User Experience Researcher at both Google and AnswerLab. A generous spirit, Laith maintains his connection to the academic world by lecturing grad students at UC Berkley's School of Information Science. He is also a volunteer mentor for UX Coffee Hours. ====== Find Laith here: LinkedIn: https://www.linkedin.com/in/laith-ulaby/ Medium: https://medium.com/@laith.ulaby UXPA Code of Professional Conduct: https://uxpa.org/uxpa-code-of-professional-conduct/ Insights Association Code of Standards: https://www.insightsassociation.org/Resources/Code-of-Standards ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

In this Anthro to UX podcast episode, Joseph Galanek speaks with Matt Artz about his UX journey. The conversation covers Joe's journey from being inspired by cultural experiences when traveling to pursuing degrees in anthropology and public health. He shares his challenges in finding a job in anthropology departments due to specific research interests and how he discovered opportunities in consulting agencies that value qualitative and quantitative research. The discussion also explores Joe's work leading client engagements as a UX Strategy Manager at Answerlab and his experience mentoring anthropologists transitioning into business. About Joseph Galanek Joseph Galanek is an accomplished user experience researcher and UXR strategist with over 15 years of experience in academia and industry. As the UX Strategy Manager at AnswerLab, he collaborates with ecommerce leaders, designing and implementing customized research that meets partners' objectives and business goals. Joseph's expertise includes qualitative and mixed methods research, scoping, and client engagement. With a strong academic background, including a PhD in Cultural Anthropology and an MPH from Case Western Reserve University, Joseph has held research roles at various organizations such as HireWisdom, EDUCAUSE, and ICF. He has contributed to impactful projects, including CDC health campaigns and national HIV prevention initiatives, and is known for balancing methodological rigor with pragmatic strategies. Key Moments 00:02:00 - Reflections on a Career in Anthropology 00:06:36 - Exploring Career Opportunities in Research Consultancies 00:08:12 - Applying Qualitative Research Skills in an Applied Environment 00:14:17 - Collaborative Efforts and Demonstrating Value in Anthropology Research 00:16:00 - Moving from Academia to Business: Advice for Anthropologists 00:19:41 - Making a Good First Impression on LinkedIn 00:21:19 - Analysis of Research Objectives and Actionable Recommendations for Development Teams 00:22:48 -Exploring Trends in Cost-Effective UX Research Recommended Links

YouX 2023 is a wrap! No big deal, just us and 3500 other UX-obsessed friends. The half-day virtual event featured breakout sessions and presentations conducted by some of the brightest minds in UX, who covered a number of topics from personal wellness and professional growth to work-life balance and community.   We'd like to thank everyone who attended the event, especially our guest speakers, panelists, and moderators. It was a truly extraordinary YouXperience for everyone. Head over to our blog to get a full recap of the 2023 YouX conference and videos of the sessions—we clipped all the awkward silences parts out, so you don't have to. You can also download a recording of the entire event at the YouX event page. In this episode, we discuss: Interviewing with confidence Mentorships and coaching Wellness and UX Your unique UX career path Dealing with imposter syndrome Highlights:   [00:02:59] Interviewing with Confidence (Danny Essner) – Awkward silence is your friend and dealing with self-doubt [00:07:38] Will You Be My Mentor? (Paul Derby) – Navigating the mentor-mentee relationship [00:12:36] Reframing the Imposter Syndrome (Panel) – You are not a computer! The panel address imposter syndrome and getting to the root of the problem [00:18:06] Wellness and UX: Going Beyond the User Experience (Dr. Christelle Ngnoumen) – Dealing with stress through mindfulness. The power of language on your perspective [00:24:32] Research for All: Building Healthy Teams Through Democratization (Kate Kalcevich) – for all, How can we democratize research? Democratizing generative and evaluative research Sources mentioned in the episode: userinterviews.com/awkward YouX 2023 Recap: Learnings, Session Recordings, and Additional Resources YouX 2023 - The Event for You, Researchers About our guests   Danny Essner is VP of Marketing at Chameleon, a SaaS platform that allows startups to create personalized and engaging experiences for their users. Paul Derby is a SR. Manager of UX Research at ServiceNow. Paul is also the founder of Paul Derby Coaching, LLC, where he provides 1:1 coaching to UX researchers who want to establish their personal style of leadership. Devin Harold is Director of UX Research at Capital One, where he leads a team focused on design and research for Capital One's Financial Services in New York. Erika Spear has ten years of experience in qualitative and mixed-method research design and execution. She is currently a Research Manager at AnswerLab. Varun M is a Senior UX Researcher at SeatGeek and the Co-Founder of Apple & Banana. Tiffany Eaton is a talented and creative self-employed graphic designer with expertise in logos, cover art, graphic design, children's illustration, and children's book illustration. Nikki Anderson-Stanier is Founder & Managing Director of User Research Academy, a company that offers coaching, mentoring, and remote courses on UX Research. Fredrick Royster is an accomplished educator and UX/Web/Graphic Designer with over twenty years of experience in web design and front-end development. Dr. Christelle Ngnoumen is Principal User Experience Designer at Headspace Health, where she leads internal and external research programs dedicated to the design of Headspace's evidence-based digital interventions. Kate Kalcevich is Head of Accessibility and Innovation at Fable, a platform for people of all abilities, where she works on democratizing design and accessibility. For our guests' full bios, visit https://www.userinterviews.com/blog/best-highlights-from-youx-2023 --- Send in a voice message: https://podcasters.spotify.com/pod/show/awkwardsilences/message

In episode 47 of The Product Design Podcast, Seth Coelen interviews Jason Garrison, Qualitative UX Researcher at AnswerLab, a full-service user experience insights firm helping create experiences people love.During our chat, Jason shares his UX journey and path from internship to full-time UX Researcher. He offers fantastic insights into what led him to his current role, including strategies on portfolio development, networking, interviewing, and how to accept feedback from your manager or team once you land the job you want! This episode is filled with excellent advice for anyone looking to get into UX, especially if they are curious about becoming a UX Researcher!During our interview with Jason, you will learn:

Shakima Jackson-Martinez, a Diversity, Equity and Inclusion Advocate who specializes in inclusive talent acquisition, foundational DEl practices, and building organizational empathy through internal research, Shakima tells us how talent acquisition metrics are driving inclusion at AnswerLab. Connect with Shakima on LinkedIn. https://bit.ly/3UC3LfM Including You is brought to you by Lead at Any Level. Learn more about them on their website. http://bit.ly/2lPvOMM

In this Anthro to UX podcast episode, Melissa Krug speaks with Matt Artz about her UX journey, linguistic anthropology, finding her way to UX during the pandemic, and her role at AnswerLab as a Qualitative UX Researcher. About Melissa Krug Melissa Krug is a linguistic anthropologist. She earned her Phd from Temple University and works at AnswerLab as a Qualitative UX Researcher. Her academic, consulting, and teaching research projects have included interviews, observations, survey design and analysis (quantitative and qualitative), and ethnography and have spanned over 12 years. Trained specifically in linguistic anthropological methods, Melissa is able to use common conversations as data and draw insights about concepts like identity construction, power dynamics, sentiment, and engagement. She has analyzed stories, gestures, translation practices, natural conversations, print content, social media, and recorded interviews to understand how people engage with different situations, other people, brands, and themselves. Recommended Links Melissa Krug on LinkedIn AnswerLab

Jason Buhle discusses what's important when moving from academia to industry, UX research as a career path, and why usability research matters. Highlights include: ⭐ Why is Neil Gaiman's Sandman your LinkedIn banner image? ⭐ What did you learn when you moved from academic research to UX research? ⭐ Have you hired someone for a UXR role from a UX bootcamp background? ⭐ Why is there less rigorous usability research being conducted as UX research grows? ⭐ Do academic-origin UX researchers see usability research as beneath them?  ====== Who is Jason Buhle? Jason is a Managing Director at AnswerLab, the world's largest independent consultancy, exclusively focused on UX Research. At AnswerLab, Jason leads a team of a dozen UX Strategists, responsible for designing research programmes for some of the world's most important and innovative companies, such as Google, Meta, Amazon, eBay, FedEx and Wells Fargo. In 2012, Jason was awarded a PhD in Cognitive Neuroscience from Columbia University, for his research into cognitive and emotional control.  His related academic work has been cited over 5,000 times and features in 16 peer-reviewed publications, including top journals such as Psychological Science, Cerebral Cortex, and Nature Reviews Neuroscience. ====== Find Jason here: LinkedIn: https://www.linkedin.com/in/jasonbuhle/ Twitter: https://twitter.com/jasonbuhle Website: http://www.jasonbuhle.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

In this episode of the Anthro to UX podcast, Racine Brown speaks with Matt Artz about his UX journey, medical anthropology, and leading a UX team. Racine earned a PhD in Applied Anthropology from the University of South Florida. He has worked for Radiant Digital and is starting a new role at AnswerLab where he will be a Senior UX Researcher. Racine also served a tour in the United States Marine Corps as a platoon leader and staff officer.About Racine BrownRacine Brown is a business anthropologist and user experience researcher with extensive research and leadership experience.  Racine's perspective on people and on the conduct of research is informed by a wide array of roles filled and activities he has participated in over the last couple of decades.  After graduating with a BA in anthropology from Wake Forest University, he served a tour in the United States Marine Corps as a platoon leader and staff officer.  Racine is well versed in theory and practice in biocultural anthropology from his time in graduate school, first completing a Masters' in anthropology at the University of South Carolina and then a Ph.D. in applied anthropology at the University of South Florida.  His post-graduate work includes research on the association between traumatic brain injury and post-injury weight gain during a post-doctoral fellowship at the Tampa Veterans Affairs Medical Center and pro-bono consulting for a couple of Tampa Bay-area non-profits.  Racine's UX research work includes consulting with startups in the property-tech and fintech spaces and work as a lead UX researcher and research Manager for Radiant Digital, LLC.  This week, he will start a new role as a senior UX researcher for AnswerLab.Recommended LinksRacine Brown on LinkedInRacine's UX articles on Radiant DigitalAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

APQC's Mercy Harper talks with Bob Berry, principal at AnswerLab and founder of ItsTheUsers.com, about tactics and best practices for improving internal user experiences. For supporting guidance from Bob, visit his website.   Subscribe to us on iTunes or wherever you get your podcasts!

In this episode of the Anthro to UX podcast, Racine Brown speaks with Matt Artz about his UX journey, medical anthropology, and leading a UX team. Racine earned a PhD in Applied Anthropology from the University of South Florida. He has worked for Radiant Digital and is starting a new role at AnswerLab where he will be a Senior UX Researcher. Racine also served a tour in the United States Marine Corps as a platoon leader and staff officer. About Racine Brown Racine Brown is a business anthropologist and user experience researcher with extensive research and leadership experience.  Racine's perspective on people and on the conduct of research is informed by a wide array of roles filled and activities he has participated in over the last couple of decades. After graduating with a BA in anthropology from Wake Forest University, he served a tour in the United States Marine Corps as a platoon leader and staff officer.  Racine is well versed in theory and practice in biocultural anthropology from his time in graduate school, first completing a Masters' in anthropology at the University of South Carolina and then a Ph.D. in applied anthropology at the University of South Florida. His post-graduate work includes research on the association between traumatic brain injury and post-injury weight gain during a post-doctoral fellowship at the Tampa Veterans Affairs Medical Center and pro-bono consulting for a couple of Tampa Bay-area non-profits.  Racine's UX research work includes consulting with startups in the property-tech and fintech spaces and work as a lead UX researcher and research Manager for Radiant Digital, LLC. This week, he will start a new role as a senior UX researcher for AnswerLab. Recommended Links Racine Brown on LinkedIn Racine's UX articles on Radiant Digital

APQC's Mercy Harper talks with Bob Berry, principal at AnswerLab and founder of ItsTheUsers.com, about high-level strategies for improving internal user experiences. For supporting guidance from Bob, visit his website.   Subscribe to us on iTunes or wherever you get your podcasts!

Today's episode features Bob Berry, a principal at AnswerLab, where he's guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He's also the founder of The Human-Computer MasterMind Academy. As the world goes virtual to survive COVID19, I guide Apple, Google, Facebook, Amazon to create superb online experiences that drive results. "I'm now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life," Bob says "To ensure my clients can successfully conduct business remotely, I'm currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate," says Bob. * For most businesses, entrepreneurs, ventures, and professionals, COVID19 is driving the world to digital in a big way. * We have new ways to win with digital and virtual - and we must figure this out, our survival depends on it. The key is Experience. * In this new digital world, all outcomes, all winning or losing, will occur only as specific choices made by individuals within the experiences we provide them. Those choices drive all individual businesses and the entire global economy. * Experiences launched digital business models and systems, and experience drives them now. There have been world-changing events driven by digital, and we are now in the midst of the next one: the global pandemic and the economic collapse. Bob regularly speak at client events and present research methods and results on user experience, technology interfaces, human-computer interactions, mobile applications, e-commerce, and related. He presented the results of a national research study on data privacy at the 2019 User Experience Professionals Association Conference. http://itstheusers.com/ (http://ItsTheUsers.com) http://answerlab.com/ (http://answerlab.com)  LinkedIn URL https://www.linkedin.com/in/bobberrycoppercreek/ (https://www.linkedin.com/in/bobberrycoppercreek/) Twitter URL https://twitter.com/_bobberry (https://twitter.com/_bobberry)

Bob Berry is a principal at AnswerLab, where he's guiding Google, Apple, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus, and he's also the founder of The Human-Computer MasterMind Academy. He's now leading concurrent online transformation projects with major global brands. In the early 90s, he led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. He led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. He designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life. He speaks, teaches, consults, mentors, conducts research, and has directed leadership events worldwide, with executives at Microsoft, Canon, eBay, GE, Honeywell, Lilly, and many others. Once you listen to the podcast help Bob Berry as he will mention the offer for the free user experience library and an invitation to join his research on the link below: https://itstheusers.com/research/ 

Amy is the founder and CEO of AnswerLab, a design strategy firm that she started after working with a design-focused startup in Japan. In this episode she talks about starting and scaling AnswerLab. She discusses challenges that female founders face and also talks about her ongoing efforts to support diversity and inclusion. Amy created The Human-Centered Work Project in order to help companies embrace diversity and inclusion.

In this episode of the Anthro to UX podcast, Anthony Shenoda speaks with Matt Artz about his UX journey. Anthony earned a PhD in Social Anthropology and Middle Eastern Studies from Harvard University. He currently works as a Senior UX Researcher at HubSpot. About Anthony Shenoda Anthony holds a joint PhD in Social Anthropology and Middle Eastern Studies from Harvard University. His PhD research was on miracle narratives among Coptic Christian in Egypt. Anthony also holds an MA in Latin American Studies from the University of Arizona where he conducted anthropological and historical research on the ne-Zapatista social movement in Mexico. He taught courses in Anthropology & Religious Studies before leaving academia to serve as a priest in the Coptic Church. For the last several years he has worked as a CX researcher at REI and UX researcher with AnswerLab where he conducted research for Instagram and Facebook. He is currently a Senior UX Researcher at HubSpot where he leads research for the artificial intelligence (AI)/machine learning (ML) team. Recommended Links Anthony Shenoda on LinkedIn Anthony Shenoda on Twitter

In this episode of the Anthro to UX podcast, Anthony Shenoda speaks with Matt Artz about his UX journey. Anthony earned a PhD in Social Anthropology and Middle Eastern Studies from Harvard University. He currently works as a Senior UX Researcher at HubSpot. About Anthony ShenodaAnthony holds a joint PhD in Social Anthropology and Middle Eastern Studies from Harvard University. His PhD research was on miracle narratives among Coptic Christian in Egypt. Anthony also holds an MA in Latin American Studies from the University of Arizona where he conducted anthropological and historical research on the ne-Zapatista social movement in Mexico. He taught courses in Anthropology & Religious Studies before leaving academia to serve as a priest in the Coptic Church. For the last several years he has worked as a CX researcher at REI and UX researcher with AnswerLab where he conducted research for Instagram and Facebook. He is currently a Senior UX Researcher at HubSpot where he leads research for the artificial intelligence (AI)/machine learning (ML) team.Recommended LinksAnthony Shenoda on LinkedInAnthony Shenoda on TwitterAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

Amy sits down with Carolyn to discuss how she creates an inclusive company environment in which people can thrive, founding AnswerLab, how they shifted their strategy to conduct user research remotely, AnswerLab's commitment to inclusivity, the origins of her passion for user research, growing up in Tennessee, and moving to Japan.  1:38 Amy discusses her background and growing up in a small town outside of Knoxville, TN 4:07 Amy talks about learning Japanese and moving to Japan 10:13 The origins of Amy's passion for creating experiences that everyone loves 14:28 Why Amy decided to found AnswerLab and how she came up with the idea 17:03 AnswerLab's strategy and how they first brought on enterprise clients  20:02 Amy talks burnout and perfectionism 24:45 Why AnswerLab creates an inclusive culture in which people can thrive 28:09 How AnswerLab converted 89 in-person research projects to remote, and how they avoided losing any revenue in Q2 2020 35:42 AnswerLab's human centered work project and their million dollar commitment 46:44 Amy's closing DE&I advice to other leaders 

In this episode of the Anthro to UX podcast, Molly Rempe speaks with Matt Artz about her UX journey. Molly earned an M.S. in applied anthropology at the University of North Texas in 2015 and currently works as a Senior UX Researcher at AnswerLab. About Molly Rempe Having started her career building hardware products, Molly moved jobs to tackle the big question of "what should we build" in a software innovation hub, and now is conducting rapid remote research. Although the types of products, the depth of research questions, and the project deadlines have varied during this time, she has always been passionate about bringing users (and non-users) into the process. Recommended Links Molly Rempe on LinkedIn Molly's article on resumes for the National Association of Practicing Anthropology IAAP Certified Professional in Accessibility Core Competencies (CPACC) IAAP Web Accessibility Specialist (WAS) UXR Conference User Experience Professionals Association (UXPA) Ethnographic Practice and Industry Conference (EPIC) Society for Applied Anthropology (SfAA) American Anthropological Association (AAA) Watch the Video https://www.youtube.com/watch?v=nDkX8pBEreg Episode Transcript Please note this transcript is an automated transcription and may have some errors. Matt Artz: All right. Well, welcome back everybody. I'm here today with Molly. Rempe, Molly's an applied anthropologist and a senior UX Researcher at AnswerLab, and a graduate of UNT, which I am as well. So you know, we were in a different class, but it's, it's nice to be talking to a fellow UNT students. So Molly thanks for coming on. Really appreciate you being here, looking forward to talking to you today. So would you mind by maybe giving everybody a little bit of background on your education and you know, kinda a little bit of the work career? Molly Rempe: Absolutely. thanks so much for having me on I'm flattered that you thought of me. And I think this is a great podcast for individuals trying to get into the UX field. As you can guess, my background is anthropology. I did obtain a terminal master's degree in business and design anthropology from UNT, which of course is where you and I met. And then from there I actually worked for about three years to help build a research program for a water tech company. So that was very hardware focused and I was lucky enough to get a job right away as a UX researcher. I know that that kind of more linear pathway isn't what most of us end up doing. So I was just very lucky to be able to be placed right away. And then it kind of pendulum from hardware to software join kind of an innovation hub or a software accelerator where we got to explore really fuzzy research problems with a lot of room for exploration. And then for the last year I've been a senior UX researcher at answer lab, which is a research consultancy. And I get to work with large tech clients to help improve their user interfaces. Matt Artz: Great. Thanks for that. Yeah, it's, it's interesting. You kn

In this episode of the Anthro to UX podcast, Molly Rempe speaks with Matt Artz about her UX journey. Molly earned an M.S. in applied anthropology at the University of North Texas in 2015 and currently works as a Senior UX Researcher at AnswerLab. About Molly RempeHaving started her career building hardware products, Molly moved jobs to tackle the big question of "what should we build" in a software innovation hub, and now is conducting rapid remote research. Although the types of products, the depth of research questions, and the project deadlines have varied during this time, she has always been passionate about bringing users (and non-users) into the process.Recommended LinksMolly Rempe on LinkedInIAAP Certified Professional in Accessibility Core Competencies (CPACC)IAAP Web Accessibility Specialist (WAS)UXR ConferenceUser Experience Professionals Association (UXPA)Ethnographic Practice and Industry Conference (EPIC)Society for Applied Anthropology (SfAA)American Anthropological Association (AAA) About the Anthro to UX PodcastThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

User experience refers to how a human interacts with a computer (also known as human-computer interaction or HCI).   Within the last 20 years, user experience has completely recontextualized customer experience because so many of the touchpoints humans have with businesses are, well, digital.   In this episode, I interview Bob Berry, Principal User Experience Researcher at AnswerLab, about the ins and outs of UX.   You'll hear Bob & I discuss…   - How UX drives all the business outcomes we can imagine   - Who has the gold standard of UX   - What the UX is like at an all-virtual construction company   - 3 fantastic cautions about sensitive areas of being contactless   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Bob Berry is the founder of ItsTheUsers.com, AnswerLab and the human-computer MasterMind academy. With over 25 years of experience in virtual operations and user experience, he has developed methods that are now being used by big-name companies like Apple, Google, Facebook, Amazon and many more.In this episode, Mike sits down with Bob to talk about marketing trends and how marketing has changed in 2020.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes it on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out It's The Users & Bob Berryhttps://itstheusers.com/https://www.linkedin.com/in/bobberrycoppercreekhttps://twitter.com/_bobberry/

Everyone loves throwing around the word “experience.”   Buyer, employee, customer, insert-anything-here experience...   Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?   Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means.    For Bob, experience is the whole context of an individual's life and what they actually care about — and how we interact with this holistic view of the user.   In today's episode, Bob covers:   - Why the internet is transforming our lives again   - How companies big and small are innovating through this crisis   - The biggest mistake to avoid in uncertain times   Check out the resource we mentioned during the podcast:   https://b2b.itstheusers.com/    This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Everyone loves throwing around the word “experience.”   Buyer, employee, customer, insert-anything-here experience...   Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?   Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means.    For Bob, experience is the whole context of an individual's life and what they actually care about — and how we interact with this holistic view of the user.   In today's episode, Bob covers:   - Why the internet is transforming our lives again   - How companies big and small are innovating through this crisis   - The biggest mistake to avoid in uncertain times   Check out the resource we mentioned during the podcast:   https://b2b.itstheusers.com/    This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Laith Ulaby is Director of Research at Udemy, Lecturer in the MIMS (Master of Information Management and Systems) program at the UC Berkeley School of Information and teaches UX Research Methods as part of the UC Berkeley Extension UX Program. After completing his PhD in Ethnomusicology (anthropology of music and popular culture) at UCLA, Laith made the jump into applied research through a Mellon Foundation Post-doc in Washington DC. Since then he has worked as a User Researcher at AnswerLab, Google, Shyp, Uber, and the United Nations Center for Humanitarian Data. In today's episode we talk to Laith about his career and education start in anthropology and his transition from academic to applied research; focusing on the quick wins to build social capital and value to accelerate integration in a business ecosystem; adapting academic ethnographic methods to quick paced applied environment; how to mitigate reflexivity with politics; meaningful work and its connection to impact and curiosity to learn; ethics, social engineering and the value of gut checks; ethics and asymmetries of power. Lastly, he shares his thoughts on positive relationships between academia and business, gives advice to academics moving to industry and industry considering to employ social scientists. Mentioned in Podcast: The Andrew W. Mellon Foundation AnswerLab UXPA Code of Professional Conduct Dark Patterns Ethical OS Laith's work: Getting started in User Experience and Design Research Careers in UX: How different organizations approach user experience design Social media: https://www.linkedin.com/in/laith-ulaby/

Bob Berry is a principal at AnswerLab, where he's guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He's also the founder of The Human-Computer MasterMind Academy. I'm now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life. To ensure my clients can successfully conduct business remotely, I'm currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate. Landing page: https://itstheusers.com/davepamah If you love this show, please leave us a review. Go to RateThisPodcast.com/rate and follow the simple instructions. Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations