Podcasts about ux strategy

Specially selected to share during the Talk Circuit series, this talk was delivered for UX Joburg (Johannesburg, South Africa) in July 2020. In this talk, Darren extends beyond stereotypical mindsets about UX Strategy to present a more holistic approach that benefits UX practices as a whole, the business's UX maturity level, and individual practitioner engagement. It simply isn't enough to just focus on how to get the job done. Check out Darren's most popular talk of all time!!! REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldoux Bookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com.

If LinkedIn is to be believed UX design is a hot mess right now. People are regularly announcing that death of UX, complaining they cannot get jobs and entire companies are abandoning the term UX for product design. Not to mention the fact that AI will supposedly be replacing us all. If you care at all about improving the user experience, this will no doubt feel concerning. It certainly shocked me when I first saw the sheer number of doom and gloom comments.The Real State Of UXBut the more I looked into this the more I realized that this does not represent the reality. In fact the World Economic Forum believe that the UX profession will be one of the fastest growing roles over the next five years. They also identify deep human insight, strategic thinking, and leadership as key skills, all of which are inherent in the roll of UX.So where does this disparity between online sentiment and economic predictions come from? The problem lies in how people choose to define user experience design, and the fact that many fundamentally misunderstand the breadth and depth of the discipline.Many Misunderstand UXFor many, UX design has been largely synonymous with UI design. Sure, a UX designer might spend more time conducting user research and testing, but their primary deliverable is still a user interface.When you have this view of UX it is fair to say that things are dramatically changing at the moment.AI is fundamentally changing the nature of how we interact with technology and we may well see less interactions happen through a traditional user interface.There is a growing number of designers working on products these days and so adopting the title product designer instead makes sense.Add to this the fact that the market is over saturated with bootcamp graduates and it is not surprising that there is a feeling that UX is on the decline.But this really only look at a fraction of the user experience.Jared Spool put it well when he compared it to catering. He says it is like we are seeing a decline in demand for burgers and too many cooks who flip burgers. These burger flippers are worried, but instead of saying that burgers are in decline they are concluding people don't eat out anymore. They are suggesting all restaurants are in trouble, not just burger joints.UX Strategy is the FutureI believe UX design, in its broadest sense, is more in demand than ever before. But it's not just about tactics - it's about strategy. The work goes beyond making Figma files and user interfaces. Instead, it focuses on how organizations work, their culture, how they communicate, and all the ways people interact with them. The user interface is just a small piece of this bigger picture.We Need a New Generation of UX ChampionsThe trouble is few are equipped to fulfill this role. Bootcamps certainly don't teach it and many of those who find themselves in UX leadership roles have been given no training.To change how people see and value UX, we need new generation of leaders. These leaders must know what UX really encompasses and how to make positive changes in their organizations.I Want To Help You And UX EvolveWith all this in mind, I am relaunching my newsletter with a focus on UX strategy and leadership. After working in this field for 30 years and with things as they stand today, I feel this is the perfect time to share what I've learned.My hope is that I can give back to the community and maybe shape the future of UX to be about more than UI design. Realistically I am now in the latter part of my career and so my desire is to help the next generation of UX leaders and advocates.In each issue I am going to take you step-by-step through what true UX looks like and how to impact the entire user experience, not just the user interface.Ultimately the plan is to bring all of this together into a book. However, until then you can subscribe and join me on the journey. You can also signup at anytime in the future and take the email course from the beginning so you don't miss out on what I have covered to that point.My intention is to write this for anybody who cares about the user experience, not just user experience designers. As you will quickly discover, I believe that UX is an organization wide responsibility and that we all impact the experience whatever our role. But, I also want to help UX designers who want to do more than work on interfaces and move into leadership roles.I am hoping you will join me for this journey. For me this is a passion project and an attempt to finally ensure user experience gets the respect it deserves. However, that is only going to work if people like you join me.So, if that sounds good, you can subscribe below today.

Resources from Sophia:

Use An UX Strategy To Supersize Your Business! Pop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinessstrategy #userexperiencestrategy #uxstrategy

What's SHE Up To Now Day 2262? PG Improvement Area To SOAP and Using A UX Strategy To Grow? Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #documentthejourney #physicalgrowth #7whysexercise #userexperiencestrategy

Use An UX Strategy To Supersize Your Business! Pop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinessstrategy #userexperiencestrategy #uxstrategy

Check the AI for UX courseFree ux writing courseFollow Deiadora Blanche

S02E09 (#319). A linkshow. James and Per discuss two articles that have caught their attention. The articles in this episode are about pragmatic discovery; delivering value to projects, and how UX Strategy should focus on, understand, and design, across all touchpoints, for the users – Experience strategy.

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. User experience (UX) often takes a backseat to the emphasis on technical and content elements. However, in the business of organic marketing, our focus should be providing the most convenient and seamless way for consumers to connect with our products. Today, Kyle discusses building an SEO-powered UX strategy. Show NotesConnect With: Kyle Eng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"How to Devise Innovative Digital Products That People Want"

As employers constantly try to guess the next talent acquisition trend, Kevin Wheeler has studied talent management long enough to know that many answers lie in the past. In this episode, Kevin and Dart discuss current employment trends in their historical context to hypothesize the future of global talent acquisition. Kevin Wheeler is a globally known speaker, author, futurist, and consultant in talent management, human capital acquisition and learning & development. He is the Founder of The Future of Talent Institute, facilitator of Future of Talent Retreats across three continents, and the author of multiple books and hundreds of articles on work and talent acquisition. In this episode, Dart and Kevin discuss:- The largest trends in talent acquisition and employment today- How work is being decentralized - The essential skills tech workers will need in the next decade- The benefits of a liberal arts degree- Changes in global demographics and their effects on work- The relationship between the U.S.A, China, and Asia- Employees as investors vs. customers- The three groups employers hire for- And other topics…Kevin Wheeler is a globally known speaker, author, futurist, and consultant in talent management, human capital acquisition and learning & development. He has founded several organizations including the Future of Talent Institute, Global Learning Resources, Inc., and the Australasian Talent Conference, Ltd. Kevin hosts Future of Talent Retreats across three continents, has authored various books and hundreds of articles on talent acquisition, and writes frequently on LinkedIn and as a columnist for ERE.net. Prior to his work at The Future of Talent Institute, Kevin held a 20+ year corporate career in several tech and financial firms in San Francisco. He also served on the faculty of San Francisco State University and the University of San Francisco. Resourced mentioned:UX Strategy, by Jaime Levy: https://www.amazon.com/UX-Strategy-Innovative-Digital-Products/dp/1449372864 Connect with Kevin :https://futureoftalent.orgKevin's FOT weekly newsletter: https://fotnews.futureoftalent.org/

Yannis Paniaras is an accomplished Principal Level Director and Designer with extensive experience in leading multidisciplinary product development and design management teams across the United States, Europe, and China. Currently, Yannis is a founding member of Microsoft Digital's AI Center of Excellence, where he spearheads AI investments and experiences for various employee experiences within Microsoft. He has also transformed the creative direction for Microsoft Employee Experiences (EE) through close collaboration with the UX Strategy team in the Employee Experience Studio, setting a new standard for user-centric design and innovation. Yannis holds a Master of Arts degree from Aalto University in Helsinki, Finland, and has received comprehensive education in Italy, the United States, Finland, Sweden, and China.

Join our free UX writing course: https://course.uxwritinghub.com/free_course Follow Jared Spool https://www.linkedin.com/in/jmspool/ Your host, as always, is me, Yuval Keshtcher. 

Ep 146 | Ariel Alejandro Ibañez Lead Designer en SwagCharm nos visita para charlar sobre la inteligencia artificial aplicada a producto (UX), sus diferentes "niveles" o etapas en el desarrollo en el que se proyecta, que evolucione y cómo podemos tomar provecho para no quedarnos atrás ---- ✍️ Link a mi curso de UX Strategy: ⁠⁠⁠https://somosedison.com/ux-strategy/ ----

Ep 145 | Claudia Carvajal Bracho, Ux Content Writer en Landian nos habla sobre la dificultad de crear contenido especializado por cada región, donde no solo comunicamos a la persona usuaria la información "correcta" sino que también lo hacemos adaptándonos a su forma de hablar, tomando en cuenta el contexto y el tono de la marca también ---- ✍️ Link a mi curso de UX Strategy: ⁠⁠⁠https://somosedison.com/ux-strategy/ ----

Mini episodio | En este episodio les cuento cómo evitar que tus ceremonias de UX sean las calls más aburridas del planeta y que se parecen más a una instancia de sync que de trabajo para destrabar dudas. ---- ✍️ Los invito a mi curso de UX Strategy: ⁠⁠⁠⁠https://somosedison.com/ux-strategy/⁠⁠⁠ ----

Ep 144 | ⁠Joharvi Garcia Product Designer⁠ y ⁠founder de su propia agencia ⁠nos charla sobre como hizo para superar 2 layoff seguidos ocasionados por la situación económica mundial y su impacto en algunas empresas, especialmente startups ---- ✍️ Los invito a mi curso de UX Strategy: ⁠⁠⁠⁠https://somosedison.com/ux-strategy/⁠⁠⁠ ----

Ep 142 | Santiago Sanchez UX y Director de Producto, visita al podcast por segunda vez para charlar sobre cómo funciona "la máquina" detrás de bambalinas y porque algunas veces nosotros como Product Designer / UXers / Researchers, etc. no entendemos ciertas decisiones, además nos habla ejemplos específicos donde las habilidades blandas son claves para trabajar en equipo de forma ágil y cierra el episodio explicando brevemente la metodología de OKRs. ---- ✍️ Los invito a mi curso de UX Strategy: ⁠⁠https://somosedison.com/ux-strategy/⁠⁠ ----

Mini episodio | Comenzar en un trabajo nuevo puede ser muy estresante, especialmente si no sabemos cuáles son las expectativas de nuestros líderes sobre nosotros, por eso les propongo un breve ejercicio que me ha servido mucho para establecer objetivos en los primeros 90 días y evitar sorpresas desagradables al final del período de prueba ---- ✍️ Los invito a mi curso de UX Strategy: ⁠https://somosedison.com/ux-strategy/⁠ ----

Are you a UX practitioner who's frustrated with feeling like you lack agency in your work? Or maybe you're someone who wants to take their UX game to the next level by incorporating strategic outcomes into your tactical deliverables? You're not alone! Listen (or watch) on…This week I'm joined by my long-time friend, colleague, and UX Strategy expert Laura Barboza for the beginning of our 4th season of UX Cake! Laura and I explore the differences between strategic and tactical work in UX research and design. We start by discussing why it's so important to incorporate strategic objectives into your tactical deliverables. After all, without a bigger picture in mind, your work may lack direction and purpose.We give you practical tips for adding strategic outcomes to your tactical UX deliverables in both research and design. We discuss the challenges that designers and researchers may face and possible pushback from stakeholders who are more focused on short-term goals, and how to speak to the value of your efforts and tie it back to user and business objectives. By being clear on these objectives from the start, you can ensure that everything ties back to the larger strategic goals.At the heart of this episode is the message that everyone, regardless of level, can and should think more strategically in their work. By understanding the bigger picture and incorporating strategic outcomes into your tactical deliverables, you can become a more effective UX practitioner and build products that truly meet the needs of your users.Connect with UX Cakeuxcake.co | Twitter | Instagram | LinkedIn | YouTubeConnect with LeighStrategic UX Leader Coaching and WorkshopsFollow on LinkedInSupport this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

Mini episodio | Las metodologías son la columna vertebral para poder hacer diseño centrado en las personas, pero casi como de forma irónica, muchas veces son el mismo motivo que nos lo impide, por eso les grabé este episodio donde les doy un par de preguntas que se pueden hacer para salir romper con este ciclo vicioso y evita que nos seamos una piedra en el zapato----✍️ Inscripciones para Mayo/Junio a mi curso de UX Strategy: https://somosedison.com/ux-strategy/----

שירי אירחה את אלון ואנדרה שהם מעצבי מוצר, דיברנו הקשר בין ניהול מוצר לעיצוב מוצר. ----- מגישה בפרק: פז אביבי עריכה: תמר הלוי הלחנה: מיכאל ינטיס

Ep 139 | Jonathan Ruiz, Lead Product Designer DocuSign y Ricardo Marquez, Senior Director, Integrated Experiences en DocuSign visitan al Podcast para charlar sobre su experiencia como Latinos viviendo en Estados Unidos trabajando en grandes productos y sobre la diferencia que ven con las empresas de producto en LATAM; además hablamos sobre cómo podemos para especializarnos en la rama de UX que prefieran y tocamos brevemente el tema del ROI (Retorno de inversión) de hacer/mantener un Design System.

Ep 138 | Daniela de los Ríos Product Designer en Rappi nos habla sobre su experiencia generando canales de soporte al cliente, especialmente el chat que usan los usuarios de Rappi cuando quieren hacer una consulta o abrir un reclamo.

Mini episodio | En el día a día usamos una cantidad inmensa de conceptos y sin darnos cuenta algunos de estos no los entendemos al 100% o por cosas de la vida los definimos de una forma no tan correcta y ojo! No tenemos que ser un diccionario, pero si es importante que aclaremos un par de mitos para mejorar nuestra forma de trabajar en equipo especialmente ---- ✍️ Inscripciones abiertas a mi curso de UX Strategy: https://somosedison.com/ux-strategy/ ----

Mini episodio | ¿Qué es y para qué sirven las Design Review, Product Review, UX Critique y las 1 on 1? Les doy comparto mi visión sobre el objetivo de cada ceremonia y como prepararse ---- ✍️ Inscripciones abiertas a mi curso de UX Strategy: https://somosedison.com/ux-strategy/ ----

Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest. Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are not only fun but also ethical. Be sure to follow Celia Hodent on Twitter (https://twitter.com/CeliaHodent), Instagram (https://www.instagram.com/celiahodent/), and LinkedIn (https://www.linkedin.com/in/celiahodent/) to stay up-to-date with her latest work and insights. #IndieGameBusiness #GameDevelopment #GameUX #UXStrategy #InclusionMatters #GameEthics #CeliaHodent #GameDesign #GamingCommunity --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

Melissa Perri welcomes Jared Spool to this episode of the Product Thinking Podcast. Jared and Melissa talk about how user experience as a discipline has grown over the years, the challenges that come with it, and how to improve UX for both product leaders and customers. Jared is the co-founder, co-CEO, and Maker of Awesomeness at Center Centre - UIE, where he and his team “uncover what it takes to drive organizations to deliver the best-designed products and services.” Throughout his career, Jared has worked in the White House and has been instrumental in establishing digital organizations and shaping the future of UX. His extensive experience and expertise in the field have earned him a reputation as a thought leader in the UX community. Here are some key points you'll hear Melissa and Jared explore: Jared talks about how he got started in his UX career. The biggest issue product management currently faces with user experience, according to Jared, is that user experience is both seen and treated as a service. This kind of approach to user experience work does not produce good quality products or results. Product management and leadership has to make sure the products aren't only being built right, but that they're being built for the right purpose and solution.  The core basis of UX strategy is utilizing all the skills, resources, knowledge and experience available to help an organization achieve its goals. "[Strategy] involves having ways to measure, so it has some metrics capability. It involves understanding how to make sure we're solving the right problems, so it gets involved in the roadmap. You need to have a vision of where you're trying to get to. That vision has to be compelling so that everybody gets excited about that vision," Jared emphasizes.  What differentiates a product strategy from a UX strategy is product strategy is about the progression of the product and UX strategy is about the progression of the user experience. Product leaders need to understand the importance of having a UX department in their company. UX brings long-term value to companies. Melissa talks about the most successful product organizations having their management teams partner with UX. Understanding your customer user experience will do wonders for improving the quality of your product output. Jared explains that his school for UX designers teaches all the relevant UX concepts, as well as how to work with product managers and organizations. Smaller teams allow for UX designers to be able to share their thoughts more openly and freely, and brainstorm more. The product leader must create an environment that allows designers to brainstorm solutions to challenges without feeling like they are walking on eggshells. Melissa and Jared talk about the challenges that come with company mergers that do not take into account user experience. Companies spend millions of dollars on mergers but have no idea how the product will look at the end of that merger or what the user experience will be.  The more you can improve your user's experience, the more valuable they will see you and the more they will want to do business with you.  Resources Jared Spool | LinkedIn Leaders of Awesomeness

Melissa Perri welcomes Jared Spool to this episode of the Product Thinking Podcast. Jared and Melissa talk about how user experience as a discipline has grown over the years, the challenges that come with it, and how to improve UX for both product leaders and customers. Jared is the co-founder, co-CEO, and Maker of Awesomeness at Center Centre - UIE, where he and his team “uncover what it takes to drive organizations to deliver the best-designed products and services.” Throughout his career, Jared has worked in the White House and has been instrumental in establishing digital organizations and shaping the future of UX. His extensive experience and expertise in the field have earned him a reputation as a thought leader in the UX community. Here are some key points you'll hear Melissa and Jared explore: Jared talks about how he got started in his UX career. The biggest issue product management currently faces with user experience, according to Jared, is that user experience is both seen and treated as a service. This kind of approach to user experience work does not produce good quality products or results. Product management and leadership has to make sure the products aren't only being built right, but that they're being built for the right purpose and solution.  The core basis of UX strategy is utilizing all the skills, resources, knowledge and experience available to help an organization achieve its goals. "[Strategy] involves having ways to measure, so it has some metrics capability. It involves understanding how to make sure we're solving the right problems, so it gets involved in the roadmap. You need to have a vision of where you're trying to get to. That vision has to be compelling so that everybody gets excited about that vision," Jared emphasizes.  What differentiates a product strategy from a UX strategy is product strategy is about the progression of the product and UX strategy is about the progression of the user experience. Product leaders need to understand the importance of having a UX department in their company. UX brings long-term value to companies. Melissa talks about the most successful product organizations having their management teams partner with UX. Understanding your customer user experience will do wonders for improving the quality of your product output. Jared explains that his school for UX designers teaches all the relevant UX concepts, as well as how to work with product managers and organizations. Smaller teams allow for UX designers to be able to share their thoughts more openly and freely, and brainstorm more. The product leader must create an environment that allows designers to brainstorm solutions to challenges without feeling like they are walking on eggshells. Melissa and Jared talk about the challenges that come with company mergers that do not take into account user experience. Companies spend millions of dollars on mergers but have no idea how the product will look at the end of that merger or what the user experience will be.  The more you can improve your user's experience, the more valuable they will see you and the more they will want to do business with you.  Resources Jared Spool | LinkedIn Leaders of Awesomeness

Ahead of the 2022 DesignOps Summit, Lou speaks with guest Jon Fukuda, a co-founder of Limina where for 18 years he has been delivering UX and technical design to his clients. His focus is on facilitating the implementation of scalable research and design operations. Lou and John discuss the concept of digital transformation and explore what it looks like to walk a client through the difficult terrain of operationalizing their design processes, how to have those difficult conversations surrounding company culture, taking the lead as a change agent, and more. Jon is co-founder of Limina.co with 20+ years as a User Experience Specialist with a focus on UX Strategy, Design Thinking, and UI Design with experience leading human-centered requirements, strategy, interaction design, testing, and evaluation. Most recently, Jon has dedicated his efforts to Research & Design Operations facilitation for scalable/sustainable human-centered systems.

Denise Pilar is a UX Researcher/Strategist with over two decades of experience. She is also one of the three authors of the very first Brazilian book on UX Research: UX Research com Sotaque Brasileiro (in Portuguese). She holds BS and MS degrees in Computer Science, a Ph.D. in Cognitive Psychology, an MBA in Positive Psychology, and is currently a strategist at NU bank. In this episode, Denise shared great insights on UX strategy and its importance. She spoke on different frameworks for UX Strategy and how to measure the strategy's success. We then discussed the initial steps for the design team/designer to create a strategy that solves the business goals and user needs and how to dynamically modify the strategy based on the users' inputs and feedback. Later, we concluded the show with Denise's advice on effectively narrating a strategy to a broader audience. Takeaways - What is UX Strategy, Different frameworks of UX Strategy, Establishing a strategy. Denise Pilar book - UX Research com Sotaque Brasileiro Books recommended by Denise. Humankind: A Hopeful History by Rutger Bregman Design of Everyday Things Contextual Design Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Despite what many Bootcamp programs insinuate up front, making a career switch to UX Design isn't always as simple as it may seem. Many companies simply do not have the capacity to develop design talent, and often require years of technical experience for entry-level roles to get around the need to take time to train employees who may be new to the field.  When design positions are hired for at a more advanced level than necessary, and on-the-job training is neglected, burnout can filter up the chain to mid and senior level roles where employees would also like to advance their skills and careers.  In this episode, Jared and Nadia talk about how to structure hiring plans, talent pipelines, teams, and strategy so that organizations can bring employees in at the right level and grow with the organization, rather than against it.    Here's a look at our discussion:   1:07 - Setting up a talent pipeline with mentorship opportunities to create room for growth 7:31 - How to assess junior talent for growth potential 14:04 - Using the “achiever pattern” to gauge designer experience rather than years on the job 21:58 - Understanding the importance of retention rates over time as it relates to developing junior designers and creating a growth pipeline 33:44 - Designing a workplace where learning on the job is intentional, not accidental 43:27 - Jared's new program, How to Win Stakeholders and Influence Decisions, and other projects Links mentioned in this episode: The UX Strategy of Hiring Juniors Over Seniors WinStakeholders.com Jared Spool's Twitter Account Jared Spool's LinkedIn Account Leaders of Awesomeness UX Centered Careers Center Centre

Level up with UX StrategyIn this episode of UX Cake Podcast, we discuss how you can create a UX strategy for better outcomes for your users, and the products or services you help create.There are many different perceptions about what UX Strategy actually is. My guest Jaime Levy - who wrote the book "UX Strategy" - defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It's a high-level plan of how your product or feature is going to achieve the business goals.Jaime Levy is a UX/product strategist, author, and public speaker based in Los Angeles and Berlin. Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime also offers public/private workshops, and online masterclasses, and speaks at design and innovation conferences worldwide. Her best-selling O'Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework for the practice, which lies at the intersection of UX design and business strategy.ResourcesJamie LevyWebsiteLinked In MediumTwitterUX Strategy: How to Devise Innovative Digital Products that People Want********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. See acast.com/privacy for privacy and opt-out information.

In this Anthro to UX podcast episode,  Gigi Taylor speaks with Matt Artz about her UX journey, working in advertising, and the pivot to product. Gigi earned an MA in applied anthropology from the University of North Texas. She was a partner in the Practica Group and is currently a Qualitative UX Researcher at Indeed.com.About Gigi TaylorGigi Taylor is a cultural anthropologist working as a qualitative UX researcher with Indeed in Austin, Texas. As a research practitioner, she conducts cultural anthropology research for business. As a scholar, she conducts anthropology research of business.  What distinguishes her applied and academic research is that she uses a cultural anthropological lens to study business—advertising, consumers, brands, consumption, users, products, digital experiences, and organizations.She embraces the idea that consumer and user experience insights informed by a cultural analysis can serve as the muse and inspiration for all aspects of product and brand strategy.  The magic of cultural analysis is the theory of interpretive and symbolic cultural anthropology (Clifford Geertz and Victor Turner).She was a partner with Practica Group, a consumer anthropology research consultancy where she conducted ethnographies, focus groups, interviews, diary studies, and observations. She started her research strategy career as an Account Planner at Publics & Hal Riney Advertising in San Francisco and has owned Luminosity Research, a qualitative research consultancy, since 2006.She has a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from the University of North Texas. Her published academic research has appeared in both advertising and anthropological journals.Recommended LinksGigi Taylor's websiteGigi Taylor on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Peter Leykam speaks with Matt Artz about his UX journey, cryptocurrency, and working in emerging tech. Peter is an anthropology PhD candidate at UC Santa Cruz and holds an MA in anthropology from Hunter College. He is a User Experience Researcher at Coinbase. Previously he worked for Alibaba. About Peter LeykamPeter Leykam is an anthropologist working at the intersection of markets and design. He researched design and business strategy in Chinese businesses while doing graduate studies in the anthropology of capitalism and design at UC Santa Cruz. Realizing that design research was more interesting than researching design, he left academia to focus on user research. He has worked in a number of fields, including wearable AI tech, e-commerce, and is now at Coinbase, where he helps build technologies and platforms for emerging cryptocurrency markets.Recommended LinksPeter Leykam on LinkedInCoinbase LearnThe Held ReportThe Basics of Bitcoins and Blockchains by Anthony LewisUnchained PodcastAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it's simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple. My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations. Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Listen Apple | Spotify | Google | WebsiteConnect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. See acast.com/privacy for privacy and opt-out information.

In this episode of the Anthro to UX podcast, Racine Brown speaks with Matt Artz about his UX journey, medical anthropology, and leading a UX team. Racine earned a PhD in Applied Anthropology from the University of South Florida. He has worked for Radiant Digital and is starting a new role at AnswerLab where he will be a Senior UX Researcher. Racine also served a tour in the United States Marine Corps as a platoon leader and staff officer.About Racine BrownRacine Brown is a business anthropologist and user experience researcher with extensive research and leadership experience.  Racine's perspective on people and on the conduct of research is informed by a wide array of roles filled and activities he has participated in over the last couple of decades.  After graduating with a BA in anthropology from Wake Forest University, he served a tour in the United States Marine Corps as a platoon leader and staff officer.  Racine is well versed in theory and practice in biocultural anthropology from his time in graduate school, first completing a Masters' in anthropology at the University of South Carolina and then a Ph.D. in applied anthropology at the University of South Florida.  His post-graduate work includes research on the association between traumatic brain injury and post-injury weight gain during a post-doctoral fellowship at the Tampa Veterans Affairs Medical Center and pro-bono consulting for a couple of Tampa Bay-area non-profits.  Racine's UX research work includes consulting with startups in the property-tech and fintech spaces and work as a lead UX researcher and research Manager for Radiant Digital, LLC.  This week, he will start a new role as a senior UX researcher for AnswerLab.Recommended LinksRacine Brown on LinkedInRacine's UX articles on Radiant DigitalAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast,  Nadine Levin speaks with Matt Artz about her UX journey, mixed methods research, and democratizing research. Nadine earned a PhD in Social and Cultural Anthropology from the University of Oxford. She has worked for Facebook and is currently a Senior User Researcher at San Francisco Digital Services.About Nadine LevinNadine Levin is an anthropologist, UX researcher, and writer.A molecular biologist turned anthropologist of data turned strategic researcher, Nadine has been thinking about the social implications of data for years. Nadine started her career by working with scientists, arts and humanities professionals, lawyers, and philosophers on big data practices, open science, and personalized medicine. She then moved on to Facebook as a mixed-methods researcher where she got to play with data to figure out how to make the Facebook experience better for its global user base.Most recently, Nadine moved on to San Francisco Digital Services where she is working to improve citywide systems and democratize research in the organization.Recommended LinksNadine Levin on LinkedInNadine Levin on TwitterNadine Levin on Google ScholarAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Maria Angelica Lizarazo Tarazona speaks with Matt Artz about her UX journey, product management, and how her information technology skills support her anthropology work. Maria earned a degree in Anthropology from the Universidad Externado de Colombia and works as a UX research lead.About Maria Angelica Lizarazo TarazonaMaria Angelica Lizarazo Tarazona is an entrepreneur and business anthropologist from Bogota, Colombia. She is currently a UX Research Lead at Blackboard-Anthology. She has more than a decade of experience in digital & tech product development for telco, financial and educational markets.Recommended LinksMaria Angelica Lizarazo Tarazona on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Karl Haas speaks with Matt Artz about his UX journey, ethnomusicology,  the importance of effective UX writing, and his upcoming talk at the UX Writers Conference. Karl earned a Ph.D. in Ethnomusicology from Boston University and works as a UX Writer for the Weather Channel.About Karl HaasKarl J. Haas, Ph.D. is a UX writer and researcher with a background in ethnography and the arts. He is currently a UX writer at The Weather Channel and content strategist for RebelBase, an EdTech startup. An ethnomusicologist by training, he has studied music and culture in Ghana, West Africa, and has taught at institutions such as MIT, Middlebury College, and Berklee College of Music.Recommended LinksKarl Haas on LinkedInKarl Haas's websiteUX Writers ConferenceAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

Callie Field is the Executive Vice President and Chief Customer Experience Officer of T-Mobile. After graduating from Texas Tech University with a Master of Business Administration degree and a Juris Doctor degree, Callie joined T-Mobile as a frontline employee selling cell phones to customers. After rising through the company's ranks over the past 18 years, Callie leads a team of digital technologists and 30,000 experts in customer experience. She also serves as the executive sponsor of T-Mobile's Multicultural Alliance Network, where she advocates for the company's diversity, equity, and inclusion efforts. Callie joins me today to share her journey from working as a frontline employee at T-Mobile to leading a team of more than 30,000 customer experience experts. She discusses why it's important for her to connect with customer-facing employees at T-Mobile and highlights how improving customer experience starts with happy employees. She explains what 5G is in addition to how it can help impoverished communities and promote diversity and inclusion. Callie also shares her advice for young women who find themselves struggling in their careers. “You can have the greatest tech in the world, but if you don't have relationships with the people who promote your product and talk to your customers, you're going to miss the mark.” - Callie Field This week on Girls in Tech: Cultivating a culture of connection at T-Mobile How Callie “grew up” in T-Mobile and how she progressed to becoming Chief Customer Experience Officer How Callie's bringing her passion for civil rights into T-Mobile Appreciating hustle and grit, and why young people should give themselves time to grow in their careers How tech is transforming and improving customer experience Using machine learning and AI for connection while maintaining the human element Callie's advice for women in tech who are interested in T-Mobile Related Content: Blockchain! Connect with Callie Field: T-Mobile T-Mobile on LinkedIn T-Mobile on Instagram T-Mobile on Facebook T-Mobile on Twitter Callie Field on LinkedIn Callie Field on Twitter Email: callie.field@t-mobile.com Inspiring Girls in Tech...One Conversation at a Time Thanks for tuning into this week's episode of Girls in Tech. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeartRadio Be sure to share your favorite episodes on social media to help us reach more listeners, like you. Join us on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website.

In this episode of the Anthro to UX podcast, Astrid Countee speaks with Matt Artz about her UX journey, storytelling, and how software engineering skills support her anthropology work. Astrid earned an MA in Applied Anthropology from the University of Houston and works as a UX research consultant.About Astrid CounteeAstrid Countee is a UX research consultant and climate, tech, and business Anthropologist. She conducts research and analysis on technology the creates sustainable systems and communities through her organization Missing Link Studios. She is also affiliated with the Organization for Ethical Source as well as the Texas Justice Initiative. Astrid has a background working in data science, software engineering, tech for social impact, and climate technology. Astrid is the co-founder of Missing link Studios, which uses media and storytelling to analyze and share social and cultural phenomena.Recommended LinksAstrid Countee on LinkedInAstrid Countee on TwitterAstrid Countee's WebsiteMissing Link StudiosAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX? What aspects of UX design can enable seamless experiences across devices? Does personalization enhance user experience? How do Spotify, Thread do it well ? What are the key future trends to watch out for in UX? Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. Damian is an expert in UX research, product design, & psychology. Damian Rees is the UX Director for Europe at Ipsos (a global research company ) responsible for educating and empowering teams to deliver top quality UX research and design work to clients globally. He has 22 years of experience in UX working with BBC, Burberry, and Financial Times. Please connect with him on Linkedin https://www.linkedin.com/in/damianrees/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Damian believes that UX is about making an experience easy, useful, and in some circumstances enjoyable for user. The thing that sets UX apart is the structured user-centred design process at the heart. Where users are the focus right from the start and any assumptions are validated and design ideas are tested iteratively. So when something launches, we already know users want it, need it, and can use it.A good user experience is about making it simple, fast, accessible, easy to understand, credible. He talks about his personal experience where he took his 7 year old to McDonalds and he ordered a happy meal for himself and his brother with no help from me. He just watched and felt it was such a great example of UX. If a 7 year old can walk up to something, interact, and complete a purchase then the experience has been designed well. The core differences between Customer Experience (CX) and UX is that CX is about the overall customer relationship – across multiple touch points. UX tends to be more about focusing on individual touch points at a time and designing the interactions between the customer and the business. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #uxdesign #uxresearcher #userexperienceresearch

In this episode of the Anthro to UX podcast, Bo Wang speaks with Matt Artz about his UX journey, his research in Tibet, and what he learned from working side by side with a design firm. Bo earned a Ph.D. in Anthropology from the University of Wisconsin-Madison and works as a User Experience Researcher for Best Buy. About Bo WangBo Wang is an anthropologist and user experience researcher at Best Buy. He holds a Ph.D. in Anthropology from the University of Wisconsin-Madison, an M.A. in Anthropology with an emphasis on history from Peking University, and a B.A. in Sociology from Nanjing University.Previous to Best Buy, he was a senior postdoctoral researcher at the Lab of Cultural and Social Anthropology in the Institute of Social Sciences at the University of Lausanne, Switzerland. Bo also worked as a data analyst in Beijing before entering his Ph.D. program.Bo has conducted research in environmental and medical anthropology with a focus on waste and society, aging care, and public policy. His book project, Sacred Trash, and Personhood: Living with Daily Waste Infrastructures in the East Himalayas, examines how cultural concepts of waste manifest themselves through touristic encounters between Tibetan and Han people in the Himalayan mountain paths filled with solid waste and sacred objects.Recommended LinksBo Wang on LinkedInBo Wang on TwitterEPICAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Charley Scull speaks with Matt Artz about his UX journey, visual anthropology, and the value of networking and collegiality in business. Charley earned a PhD in Cultural Anthropology from the University of Southern California and works as a Pathfinder for the VR Hardware team at Facebook.About Charley ScullCharley Scull has worked in the consumer insights and innovation spaces since 2005. His work has spanned a range of industries and focal lengths: from the granularity of package design and communication programs to local issues about audience engagement for a botanical garden to system-focused questions in healthcare spaces, global seafood supply chains, and the future of mobility. Charley was trained as a visual anthropologist and that visual sensibility, as well as a cultural framework of analysis, and a continued practice of using video in his work, remain core strengths of his approach. In addition to extensive domestic work, he has also worked in Asia, Latin America, and the EU. Charley is a Pathfinder for the VR Hardware team at Facebook and was previously a partner at Filament Insight & Innovation, and a partner at the Practica Group. He holds an MA in visual anthropology and a PhD in cultural anthropology from USC.Recommended LinksCharley Scull on LinkedInCharley Scull  on EPICAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Qingyan Ma speaks with Matt Artz about her UX journey, medical anthropology, and how design research contributes to product development in healthcare. Qingyan earned a PhD in Medical Anthropology from Temple University and works as a Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center.About Qingyan Ma Qingyan Ma is a medical anthropologist and Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center.She received a PhD in medical anthropology from Temple University. Her dissertation research is on the transformation of rural public health in Southwest China's Yunnan Province with a focus on reproductive risk among ethnic minority women.She also received an MA in medical anthropology from Sun Yat-sen University, for which she conducted field research in Guangdong Provincial Hospital of TCM to explore the sociocultural construction of TCM in 2005.At Memorial Sloan Kettering Cancer Center Qingyan's research contributes to the development of digital products for clinicians. Previous to her design research lead role, she was a user experience specialist and user experience researcher at Memorial Sloan.Recommended LinksQingyan Ma on LinkedInQingyan Ma on TwitterQingyan Ma on Google ScholarAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

Callie Field is the Executive Vice President and Chief Customer Experience Officer of T-Mobile. After graduating from Texas Tech University with a Master of Business Administration degree and a Juris Doctor degree, Callie joined T-Mobile as a frontline employee selling cell phones to customers. After rising through the company's ranks over the past 18 years, Callie leads a team of digital technologists and 30,000 experts in customer experience. She also serves as the executive sponsor of T-Mobile's Multicultural Alliance Network, where she advocates for the company's diversity, equity, and inclusion efforts. Callie joins me today to share her journey from working as a frontline employee at T-Mobile to leading a team of more than 30,000 customer experience experts. She discusses why it's important for her to connect with customer-facing employees at T-Mobile and highlights how improving customer experience starts with happy employees. She explains what 5G is in addition to how it can help impoverished communities and promote diversity and inclusion. Callie also shares her advice for young women who find themselves struggling in their careers. “You can have the greatest tech in the world, but if you don't have relationships with the people who promote your product and talk to your customers, you're going to miss the mark.” - Callie Field This week on Girls in Tech: Cultivating a culture of connection at T-Mobile How Callie “grew up” in T-Mobile and how she progressed to becoming Chief Customer Experience Officer How Callie's bringing her passion for civil rights into T-Mobile Appreciating hustle and grit, and why young people should give themselves time to grow in their careers How tech is transforming and improving customer experience Using machine learning and AI for connection while maintaining the human element Callie's advice for women in tech who are interested in T-Mobile Related Content: Blockchain! Connect with Callie Field: T-Mobile T-Mobile on LinkedIn T-Mobile on Instagram T-Mobile on Facebook T-Mobile on Twitter Callie Field on LinkedIn Callie Field on Twitter Email: callie.field@t-mobile.com Inspiring Girls in Tech...One Conversation at a Time Thanks for tuning into this week's episode of Girls in Tech. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeartRadio Be sure to share your favorite episodes on social media to help us reach more listeners, like you. Join us on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website.

In this episode of the Anthro to UX podcast, Jay Hasbrouck speaks with Matt Artz about his UX journey, visual anthropology, and how ethnographic thinking can contribute to strategy and new product development. Jay earned a PhD in Social Anthropology from the University of Southern California, works as a Pathfinder for Facebook, and is the author of Ethnographic Thinking: From Method to Mindset.About Jay HasbrouckJay Hasbrouck has over 15 years of experience working as an anthropologist in industry settings, including both in-house roles and consulting. He currently works as a Pathfinder on the New Product Experimentation team at Facebook. Previously Jay was a partner at Ethnoworks, the founder of Filament Insights & Innovation, a senior human factors specialist at IDEO, and a research scientist at Intel. Jay is also the author of Ethnographic Thinking: From Method to Mindset.About Ethnographic Thinking: From Method to MindsetThe book argues that ‘ethnographic thinking'―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real-world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.Recommended LinksJay Hasbrouck on LinkedInJay Hasbrouck's Personal WebsiteJay Hasbrouchk's Blog - The Ethnographic MindEthnographic Thinking: From Method to Mindset on AmazonEPIC 2021About Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

In this episode of the Anthro to UX podcast, Ana Pitchon speaks with Matt Artz about her UX journey, ecological anthropology, and how UX research can contribute to policy and strategy. Ana earned a PhD in Anthropology from the University of Georgia, works as a Senior Experience Researcher for Facebook, and previously worked in the commercial fisheries sector and higher education. About Ana PitchonAna Pitchon is a trained cultural anthropologist currently working in a technology business integrity role. Her research in this space focuses on identifying strategic opportunities through understanding and articulating relationships through systems thinking. Her research is international in scope to inform product, policy, and strategy.She is committed to a qualitative design approach to finding solutions to complex problems, and she is a highly skilled ethnographer and cultural strategist with expertise in diverse data collection methods and analysis. Her work as an applied anthropologist in academia was focused on the commercial fisheries sector, working on sustainable food systems and communities, social resilience, aquaculture, and marine and coastal policy.Recommended LinksAna Pitchon on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).

I had a great time speaking with the author, university professor, and UX strategist Jaime Levy.  Her best-selling book UX Strategy: How to Devise Innovative Digital Products that People Want gets top results for UX on Amazon and has just come out in its second edition. I was excited to hear about her career and how she approached the second edition of her book. We had a fun walk down memory lane hearing about her upbringing in LA where she was exposed to the entertainment industry. While she initially wanted to become a filmmaker, like many creatives in the 90s she turned to digital media and eventually the all-new internet and launched a career in interface design, animation, information architecture, and eventually UX strategy. Working as a UX strategist while teaching courses at USC, she used her 30 years of consulting and academic experiences to write UX Strategy. She currently lives in Berlin, conducts workshops worldwide, consults, and is discovering the joy of hanging out in the middle of the day instead of constantly working.Learn more:https://jaimelevy.com/