Podcasts about breezy beaumont

Morgan sits down with Breezy Beaumont, former Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue.Connect with Breezy BeaumontLinkedInWebsiteIn this episode, we cover:Product-led growth vs. ABM & Outbound (1:20)Sales teams in product-led companies (3:10)Adding value in the buyer's lifecycle (6:42)Product qualified leads – PQL (8:31)Why PQLs exist post-purchase (13:29)Common mistakes & successes (15:48)Mistakes in shifting a company to product-led growth (19:32)Creating centralized revenue intelligence (23:36)Judgment calls when creating PQLs (28:15)Breaking down silos (31:28)The end of the CMO? (34:47)Layering on traditional outbound in product-led firms (37:02)Product-led movements for enterprise buyers (43:08)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.

Product-led growth (PLG) starts with the end user. And a healthy PLG engine depends on users discovering your product through no- or low-cost channels, including word-of-mouth, organic search, product virality, communities, and marketplaces.But Kyle Poyar of OpenView points out that as PLG companies grow past $10M annual recurring revenue (ARR), your larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales. As a result, you'll manage to close larger and larger deals by simply allowing users to opt into a sales-led path or by adopting the product qualified lead (PQL) playbook. So, it's no wonder that PLG companies contemplate introducing an outbound motion.In this episode of Product Led Revenue, Kyle gets into the outbound side in a PLG motion and its benefits. Kyle and our host Breezy Beaumont discuss a new era for PLG, challenges for PLG organizations, and how to handle person email signups.

A growing number of SaaS companies are shifting from sales to product-led growth models. According to the Product-Led Growth Benchmarks 2022 report, 58% of B2B technology companies have a PLG motion in place.But product-led growth, while contributing to efficient growth, can be challenging. If you are moving from a sales model to product-led growth, you not only need to change the mindset of the teams but also adapt the teams to the new model. Although PLG stands for "product-led growth," the product team will have to work with marketing, sales, and sometimes services that will likely be outside your team.In this episode of Product Led Revenue, our host Breezy Beaumont welcomes Partho Ghosh, senior director of product and growth at Hootsuite. Partho and Breezy get into the benefits and challenges of the PLG model. They discuss organizational structure in the PLG model, the difference between PQL and PUQL, and the free and paid plans offered by Hootsuite.

Over 250,000+ companies use Vidyard, so how did they get so many people using their product? Their secret is product led growth, but it wasn't always that way. In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tyler Lessard, VP of Marketing at Vidyard to talk about getting executive buy-in for PLG, some of the challenges and incredible growth they've experienced, as well as getting your data actionable.

Product led growth changes the way companies market and sell their product. We often hear how sellers need to adjust, but in this episode, we dig in with Tara Pawlak, Head of Marketing at GetAccept to learn how marketing needs to shift as well. In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tara to hear how GetAccept has built and structured their team, the primary channels they focus on, and the goals and KPIs you should be tracking on the path to success.

Product led growth has been around for a while, but it's popularity has skyrocketed over the last year. And more and more companies are now leveraging their products to drive customer acquisition and expansion. But what are some key mistakes PLG companies make?In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Mark Roberge, Managing Director at Stage 2 Capital. He talks about the four phases of North Star evolution for PLG companies, why you must bring product and go-to-market together, and how to architect your pricing structure.

Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, top strategies in the PLG world, marketing team tactics for PLG cyber companies, and how data looks differently with this go-to-market strategy. Is the secret to tackling the market hidden in product-led growth? Breezy helps us uncover the mystery!   Timecoded Guide: [00:00] Introducing the (still relatively new) concept of product-led growth companies [05:38] Implementing PLG go-to-market strategies in the cybersecurity industry [12:29] Breaking through highly competitive industries and being the first to market [20:35] Understanding the product you're marketing and achieving customer success [26:16] Following the journey data takes in a product-led growth company   What is product-led growth?  Product-led growth, or PLG, has become a buzzword that cybersecurity marketers hear, but rarely do we understand PLG as a go-to-market strategy. If you can go to a website and immediately get started with a product, that is product-led growth. Putting product at the forefront of your company, especially if this is a product-led growth cybersecurity company, changes the roles within your organization and removes many barriers in the sales process. “Product-led growth is a little bit of an umbrella term for a lot of things that people are probably a little bit more familiar with. Basically, it's a way of describing any way that you can go to a website and immediately get started with the product, it's easily accessible to you.”    What are some cybersecurity companies or cybersecurity use cases that you've seen work with PLG? Although product-led growth can feel at odds with the cybersecurity industry, Breezy assures us that PLG works for companies in all areas of cyber, including identity management, IoT security, and security ops. While PLG can thrive anywhere, tactics can range from freemium product levels, free trials, or product preview options, all of which encourage a product-forward approach to the sales process. Breezy explains that even product tours are becoming an early element of product-led growth strategy for many cyber companies.  “It's all about reducing friction in the buying process, because the buying process today stinks. It especially stinks for people who don't want to talk to people that much. We shouldn't have to put up X amount of dollars before purchasing.”   How do you respond to people who say, "I don't want my competition to see my products?"  Cybersecurity teaches us to think twice and to act cautiously with our data and information, and cybersecurity companies can embody this mindset as well. Product-led growth can feel like foolishly you're giving away all your assets and information to your competitors, but Breezy explains that your competitors already have access to previews and demos of your product. Instead of fearing your competitors seeing your product, focus on product-led growth as a means to becoming the first in the market. “The competition is fierce. And so, I'd say first of all, your competitors are already seeing your product out there, but second of all, you want to be first in the market. You want to get that market share as quickly as possible.”   Do PLG companies have to have an official customer marketing team, or one customer marketing person that's fully in charge of customer marketing?  Roles change when an organization shifts from a traditional go-to-market strategy to a product-led growth strategy. Marketing is not exempt from these changes, and instead often acts as a huge part of the sales and revenue processes as result of these changes. Breezy explains that, although we're used to each department having separate data silos and clearly divided roles, the streamlined data approach of product-led growth facilitates collaboration and communication.  “One of the big changes that happens in a product-led company is the data that we're working off of, on both the marketing side and across the company. In a lot of product-led companies, the entire revenue team, if not the entire team altogether, all work off of the same dataset.” ---------- Links: Get tickets for our upcoming Cyber Marketing Con 2022.  Spend some time with our guest Breezy Beaumont on LinkedIn. Learn more about Correlated on LinkedIn and the Correlated website.  Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter. Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

One of the pillars of every company is a sales team - but when a company is product-led, does you still need a sales team? According to our guest, Aron Vuijsje of Monday.com, you do.In this episode of Product Led Revenue, Aron shares the lessons learned since the early days of joining Monday.com. He reveals what it's like being the first sales hire and standing up for what he believed was the best course for the business — which resulted in the executive team allowing him to build a sales team.Aron and our host Breezy Beaumont also touch upon structuring your sales team, how to find great hires, and what skills to looks for. Finally, Aron talks about how his experience at Monday.com helped him grow as an individual contributor and understand the difference between a manager and a leader.

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you. Key Takeaways/Topics What is Product Led Growth 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC PLG as a movement is putting things back in the hands of the enduser, the consumer. A PLG focus can help you align across the organization, product, sales, success, and marketing. There is a shift to cloud data warehouses - as a central source of data. It is important to have top level buy-in, all functions will feel it. The data tells the story.  Less of a gut feeling - because the data is there for you. True land and expand, while reducing churn. PLG is and it's impact is shifting how we think about sales, selling, and working with customers. Show Links Bi-Weekly - Product Led Revenue - Peer Discussion Breezy on LinkedIn Correlated Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

91% of SaaS companies plan to increase their PLG investment this year. But can all businesses can be product-led? In this episode of the Product Led Revenue podcast, our host Breezy Beaumont sat down with Steeve Vakeeswaran, the Head of Sales & Expansion at Zapier. They talk about Zapier's self-serve pipeline, how it helped remove friction between the customer and the product, and the benefits of aligning product and sales teams.

Ryan Reisert, Brand Ambassador @Cognism speaks to Breezy Beaumont, Head of Growth and Marketing @Correlated about product led growth and outbound, and how to use them both as a hybrid to help organisations sell in the modern environment. In this episode, Ryan and Breezy discuss Correlated's product led growth and outbound hybrid model, what to track instead of MQLs and PQLs in marketing, successful variable compensation strategies and more.

Many early-stage PLG (product led growth) companies try to launch faster and monetize as soon as possible. But, the path to success lies in taking it slowly and focusing on acquisition through engagement. Every business should aim for quality rather than quantity and bring value to each customer regardless of whether they use freemium or paid services. In this episode of Product-Led Revenue, our host Breezy Beaumont chats with Rajan Sheth, Partner at Hypergrowth, former VP of Growth and Self-Service Business at JumpCloud, and Ex-Head of Growth, GTM, and Marketing at Heroku. Rajan and Breezy discuss acquisition strategies, data, and pricing in the PLG space.

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...

When people think about product-led growth, they think it's about the product, but customer experience extends far beyond product. Customer experience is one of the most vital aspects of any business, but many companies fall short. Things like community, docs and resource centers, and the ability to contact someone for support, are some of the ways to help your customers get the most out of your platform. In this episode of Product-Led Revenue, Breezy Beaumont sits down with Vikas Bhambri, the Senior Vice President of Sales and Customer Success at Kustomer. They get into Kustomer's go-to-market strategy, the importance of listening to the customer, and the reasons companies fail to deliver a great customer experience.

“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you're letting the customer choose what's the best journey for them.”Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work for your company. Correlated is a product-led revenue platform targeted towards teams who want to expand through PLG and gain a better understanding of where to focus their efforts. Breezy walked us through the basics of product-led marketing (a strategy we've been hearing plenty about recently) and gave us some tips on the types of strategies you should employ when taking a product-led approach. Breezy revealed her top product-led growth plays, such as social selling, product virality, and post-conversion tracking and we also talked about the link between a community-led and product-led approach. Plus, she dove a bit deeper into the concept of social selling and how you can encourage your whole team to get involved when utilizing this method as a growth strategy. Finally, she touched on how to ease into a PLG strategy if you aren't currently a product-led organization. If you've been seeing product-led growth pop up all over the place recently but still don't fully understand what it's about, you do not want to miss this episode. In this episode: What product led-growth isWhen PLG can workHow marketing strategies and roles shift in a product-led companyWhat is social sellingHow to get your whole team involved in a social-selling initiative Timestamps 0:47-2:02 What is product-led growth?2:03-4:44 Differentiating your messages based on your brand vs. your product, and when product-led growth can work4:45-7:08 Where does marketing fall in a product-led company? Do PLG companies still need sales and marketing teams? 7:09-9:55 How the role of a marketing team shifts in a PLG company9:56-12:05 Preparing yourself for success in a product-led organization and what types of marketing strategies/skills are essential in product-led company12:06-13:49 Breezy's best PLG plays13:50-17:17 What is social selling and how do you encourage your whole team to get involved?17:18-18:25 Is there a tie between a community-led and product-let strategy?18:26-19:19 How to ease into a product-let growth strategy19:20-20:19 Where to find Breezy and how to access Correlated resourcesWhile you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingFollow me onInstagramLinkedinFollow Correlated on Linkedin

This week, Brett and Jonathan listened to a podcast episode titled “How to Use Freemium Products to Gain Paying Customers” from Correlated, the leading platform for product-led revenue. The episode is a conversation between Breezy Beaumont, Head of Growth at Correlated, and David Rostan, founder of Calendly and Head of Revenue at Stonly. Calendly has been extremely successful with the freemium model. Jonathan plans to experiment with PLG and freemium models as they grow and build on momentum.0:00 Intro1:13 Conversation with JG3:20 Key takeaways from episode7:30 Why PLG works9:00 Marketing vs Sales process10:05 Growth roles15:05 Experimentation17:15 What's paid, what's free?20:10 Freemium model24:42 PLG at The Juice28:55 OutroHow to Use Freemium Products to Gain Paying Customers (Correlated)Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Breezy Beaumont is the Head of Growth & Marketing at Correlated and has tons of hands-on experience at multiple hyper-growth software companies. She's always bringing in new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder.” Here are a few of the topics we'll discuss on this episode of Long Story Short: Tactical strategies for how to put your product at the center of everything The biggest misconceptions about product led growth How the roles of marketing and sales have shifted in product-led companies The key differences between PQLs and MQLs Making it easy for prospects to navigate their way through the sales process in a way that works for them  How product led growth leads to a better product by putting the customer first and giving you a better understanding of your product The importance of being where your customers are—social platforms and communities— to answer questions Resources:GetCorrelated.comThe Product Led Revenue PodcastConnect with Breezy:LinkedInConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

There's a misconception that companies are product-led OR have a sales team. But sales and product-led growth are multipliers of each other, says Ethan Schechter, VP of Sales at Snyk.He adds, ''A product-led growth engine is the number one thing to ensure that your sales team is working with qualified leads because the organic interest that comes from a product-qualified lead is unlike anything you're going to see.''Ethan joined Snyk in their early days and has helped scale it to over 1200+ employees. In the latest episode of Product Led Revenue, Ethan Schechter, the VP of Sales at Snyk and Correlated's Breezy Beaumont discuss the impact of a high-quality sales team on a product-led company's success.

Morgan sits down with Breezy Beaumont, Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue. Connect with Breezy BeaumontLinkedInWebsiteIn this episode, we cover:Product-led growth vs. ABM & Outbound (1:20)Sales teams in product-led companies (3:10)Adding value in the buyer's lifecycle (6:42)Product qualified leads – PQL (8:31)Why PQLs exist post-purchase (13:29)Common mistakes & successes (15:48)Mistakes in shifting a company to product-led growth (19:32)Creating centralized revenue intelligence (23:36)Judgment calls when creating PQLs (28:15)Breaking down silos (31:28)The end of the CMO? (34:47)Layering on traditional outbound in product-led firms (37:02)Product-led movements for enterprise buyers (43:08)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.

In this episode we explore the product-led growth go-to-market motion with Breezy Beaumont, head of growth and marketing at Correlated. It's a SaaS that helps product-led growth companies to find expansion, upsell, cross-sell, and other revenue opportunities based on how people are using their product.If like us, you're trying to distance your marketing from the "fake" MQL, you might consider a product-led growth go-to-market strategy. It's no small change if your product cannot or does not already support free users and provide you with instrumentation and in-app promos to sell users an upgrade. But the benefits are huge. We all know and use one or more PLG applications daily (Slack, LinkedIn, DropBox, Calendly). But can we make it work where we work? If the product was made to support PLG, or can be made to do so, now what?Among the really interesting subjects we explore are:How the pipeline is different for PLG. It's a continuous cycle not linear. And this has benefits beyond the upsell in terms of staying close to your customer.How your organization is different with PLG.  Sales, marketing and customer success are now much more integrated and collaborating throughout the customer life cycle.How sales can now be customer and product advocates vs driving people through what she calls a "manufactured" pipeline (love this, btw).And how the old model for predictable revenue has to give way to a more statistical and usage-based view of where and when revenues will be achieved.It's a refreshing take on what we all do for a living. Take a listen and let me know what you think!Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.

From Datadog, to Drift, to Dooly, Michelle Pietsch has seen the PLG sales playbook over and over again. She says the most important thing sellers can do, especially in a product-led company, is get to know their product. After all, how are you going to present its value if you don't see it yourself first? In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Michelle Pietsch, Vice President of Revenue at Dooly. They discuss the importance of ease of use and ability for prospects to see the value of your product early on (read: it shouldn't take multiple demos). Why everyone on the revenue team's goal should be to eliminate friction for customers and make their experience as seamless as possible. Also, Breezy gets Michelle's perspectives on the power of data, pricing, and packaging models. 

Product-led growth (PLG) has become one of the most effective ways to grow in SaaS and tech. More and more companies are relying on their products as the main driver to gain customers. But using your product to acquire customers doesn't mean you should neglect sales and marketing. In fact, these three growth models work best when you align them to create a seamless customer experience. In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Moritz Plassnig, the Chief Growth Officer at Immuta and former Founder & CEO of Codeship, a company acquired by CloudBees in 2018. Breezy and Moritz get into what makes the product-led growth strategy so effective, how to decide which type of growth model is right for your company and how to align sales and marketing in your business. 

Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021.From LinkedIn to email marketing, you'll learn how to replicate these results-driven campaigns. Enjoy!Notes:- 01:45 Paul Cowan at FreshBooks- 05:15 Thomas Peham at Storyblok- 09:40 Alan Silvestri at Growth Gorilla- 17:15 Camille Trent at Dooly- 24:10 Breezy Beaumont at Correlated- 31:15 Thomas Paris at Hoppier- 39:25 Christi Williams at HubSpot

93% of B2B buyers say they'd rather buy directly from a website than a sales representative. But kicking off your product led strategy comes with a range of challenges: How much do you offer for free? How do you determine a pricing strategy? How do you decide when and how to follow up on PQLs?On this episode of Product Led Revenue, host Breezy Beaumont talks with David Rostan, Head of Revenue and Co-founder of Stonly and former VP of Sales and Marketing at Calendly. David talks about the importance of determining the value of a customer beyond a potential paying customer, how to layer in sales models to catch customers who would benefit from an upgrade, and why your customer should always be at the center of product-led growth. 

Twilio is one of the pioneers of the product-led approach and a huge proponent of usage-based pricing. But with thousands of users signing up to access their product, how do Twilio's sales and customer success teams know who they should be reaching out to, and when? In this episode of Product Led Revenue, Glenn Weinstein, Chief Customer Officer at Twilio and Correlated's Breezy Beaumont, discuss the most common challenges product-led companies face, the importance of high-quality sales teams, and why usage-based pricing is, as Glenn describes it, 'a win-win.' 

In this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated.We broke down how marketers can find out where their customers are hanging out online from a cold start, the most common pitfalls around activating a new channel and how to avoid them, and the best way to handle an exec that wants you to invest in an idea that you think won't work. This episode is a must-listen for early-stage B2B marketers looking for advice on where to spend their time, energy and resources for maximum impact.  You can follow Breezy here.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here.Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.** This episode is sponsored by Remote. **

Historically, it's been difficult for sales teams to know how and when to reach out to current users of their product either for conversion or expansion. But, with access to product data, sales teams can be both proactive and reactive at the same time.  According to CallRail's VP of Sales, Jason Rozenblat, that's a daily reality for their product-led company. In this episode of the Product Led Revenue podcast, Jason joins host Breezy Beaumont to discuss how a user-driven trial process connects to better conversions, why success must evolve as a definition throughout the company's history, and how serving in a sales role at a product-led company is truly different. 

Product-led growth has been revolutionizing B2B and SaaS sales for some time now, especially after the pandemic. And it's working, leading to rapid growth for companies like OneSignal, used by 1.4 million companies around the world.But that rapid change leads to what Josh Wetzel, OneSignal's Chief Revenue Officer, calls "intellectual challenges," some of which are expected, like massive amounts of data, and some of which aren't, like language barriers with new clients you weren't expecting.In this episode of Product Led Revenue, host Breezy Beaumont talks to Josh about OneSignal's response to those challenges and how culture can play a role in meeting them.

If you've recently converted to a product-led revenue model or are looking to do so, you don't want to miss this episode of Product Led Revenue with Breezy Beaumont. Earlier this year, Dreamdata transitioned from a traditional sales model to a product-led revenue model, an enormous undertaking for any company.Chief Revenue Officer at Dreamdata, Steffen Hedebrandt, talks with Breezy about the transition and what they've learned from the experience. He predicts where the company might be headed and the impact that PLR will have.

PLG - Product Led Growth. All the rage and not quite all the understanding. In this episode we speak with Breezy Beaumont of Correlated to discuss where and how sales, marketing, and customer success should be aligned. Topics include:   Understanding how Growth differs from CRO. Best collaboration tools. How not to use a collaboration tool. No human thrives with no autonomy.  Freemium, Self-Serve, and a Sales Team How to leverage a brand in a micro-community

Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you're wondering how SMS can fit into the mix for your product? In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing. According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated. The two discuss: Paid vs organic advertising Product-led growth Demand gen vs. generating demand How ABM and demand gen work in tandem

Breezy leads growth marketing for Alation, the industry's leading data catalog platform that enables companies to democratize access to their data to increase profitability, lower cost of customer acquisition, improve operational efficiencies, generate new products etc. Alation is a high-growth, enterprise SaaS company backed by leading investors including Salesforce Ventures. Our conversation digs into asking for the order + developing that skill over time, cracking the code on bringing B2B Sales + Marketing teams together, technology as the key to working smarter (not just harder), the power of independent thinking + importance of data, Breezy's happiness calculation + last but certainly not least, her recommendation to "go teach yourself" vs just reading about it!