Podcast appearances and mentions of mark roberge

Play Episode Listen Later Oct 27, 2024 6:35

In this short segment of the Revenue Builders Podcast, Mark Roberge shares some thoughts on AI and how to think about using it to innovate business, rather than automating isolated tasks. It's part of a larger episode with John Kaplan and John McMahon. KEY TAKEAWAYS[00:00:25] How AI Disrupts Legacy Thinking: Relying on established systems and resources will lead to failure; companies must rethink from scratch.[00:01:41] Big Companies Resist Disruption: Internal power dynamics often prevent large companies from embracing necessary innovation.[00:03:13] AI's Shortcomings in Sales: Many companies focus on automating tasks rather than considering the full customer experience.[00:05:09] AI Co-pilot Concept: Current AI tools are overly iterative, with most companies simply aiming to boost productivity, not revolutionize.[00:05:57] Future of Work with AI: The potential for billion-dollar companies with minimal employees raises questions about capitalism and job creation.HIGHLIGHT QUOTES[00:00:46] Mark Roberge on Innovation: "The minute you say, ‘How can we leverage what we already have?'—game over."[00:01:41] John McMahon on Company Resistance: "The people in power won't give in easily to disruptions that challenge their status."[00:03:57] Mark Roberge on AI's Shortcomings: "Co-pilot is the pets.com of this era. It's iterative. It's not revolutionary."[00:05:57] Mark Roberge on Future Jobs: "AI will lead to the first billion-dollar company with two employees."Listen to Mark's Full Episode Here: https://revenue-builders.simplecast.com/episodes/innovation-growth-and-failureEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

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Mark Roberge on Redefining Sales Leadership in the AI Era

redefining sales leadership sam jacobs topline mark roberge

Play Episode Listen Later Oct 16, 2024 59:20

If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Want more content from the Topline media family? Listen to Topline Podcast with Sam Jacobs, AJ Bruno, and Asad Zaman. Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

Three Case Study Helping Sellers Get Over 120% of Quota | Mark Roberge and Donald Kelly - 1837

The Sales Evangelist

Play Episode Listen Later Oct 14, 2024 34:03

In sales, you can't rely solely on the product to close deals; you need the right strategies and mindset to get prospects to say yes to your offers. Some companies excel at this, while others need a bit of help. Join me and my guest, Mark Roberge, in this episode as we share three case studies of businesses that turned their sales success around. Meet Mark Roberge Mark Roberge is a renowned expert in sales and venture capital, known for his data-driven strategies that transform businesses. As the fourth employee at HubSpot, he developed a scalable sales model that fueled the company's growth. In addition to mentoring startups, he shares his sales expertise through podcasting and speaking at major events like the Inbound conference. Understanding the Reticular Activating System (RAS) Your brain filters information all the time, and often in ways that may keep you from succeeding in sales. We explore the Reticular Activating System (RAS) and how the brain prioritizes information it deems important. Your mindset and perception influence your belief in the effectiveness of your sales strategies. For instance, if you believe cold calling is ineffective, your RAS will filter information that supports this belief, often leading to self-fulfilling outcomes. Sales & Psychology: The Connection Whether you believe it or not, psychology plays a major role in sales. We also believe that therapists can make some of the best sales representatives because they understand the human mind so well. Salespeople who focus on diagnosing customer issues and truly understanding their needs are able to build rapport and trust. The Journey to Sales Mastery If you want to improve your sales skills, try role-playing for practice. We share a case study of how an individual increased their quota performance from 70% to 120% within three months through better engagement and refined practices. "With a new product and a revolutionized product, no one is going to know how to buy it. You have to teach them how to buy that particular product.” - Mark Roberge. Resources Check out Mark Roberge's podcast, “The Science of Scale,” for in-depth interviews with founders discussing scaling strategies. Learn more about The Sales Evangelist Sales Mastermind Program. Cold Call Openers Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2. This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3. This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Why Founders Need to Focus More on Sales and Marketing

HBR On Leadership

Play Episode Listen Later Oct 2, 2024 21:09

Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup's ideal first hire? What marketing channels are worth investing in? How aggressively should you align sales with customer success? In this episode, you'll learn how to hire for early sales roles, design compensation, and lay a strong foundation for a growing sales team. Key episode topics include: leadership, entrepreneurship, sales, marketing, startups, entrepreneurial business strategy, pricing strategy, talent management. HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. · Listen to the original Cold Call episode: What Founders Get Wrong about Sales and Marketing (2023)· Find more episodes of Cold Call· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

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Innovation, Growth and Failure

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Aug 22, 2024 56:57

In this episode, John Kaplan and John McMahon are joined by Mark Roberge, former CRO of HubSpot and co-founder of Stage 2 Capital. They dive deep into Clayton Christensen's book, 'The Innovator's Dilemma,' exploring why well-managed companies fail despite their best efforts to innovate. The discussion covers historical and present examples of disruptive vs. sustaining technologies, with a focus on how companies can adapt in the rapidly changing tech landscape, especially with the emergence of AI. Insightful anecdotes from their careers and practical advice for business leaders make this a must-listen for anyone navigating the world of B2B sales and technology.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Mark Roberge: https://www.linkedin.com/in/markroberge/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:26] Discussing The Innovator's Dilemma[00:04:24] Relevance of The Innovator's Dilemma Today[00:05:51] Sustaining vs. Disruptive Innovation[00:07:12] Historical Examples of Disruptive Innovation[00:08:53] Challenges of Adapting to Disruptive Technologies[00:17:47] The Role of AI in Future Disruptions[00:30:19] The Evolution of Job Markets[00:30:36] AI's Impact on Insurance Companies[00:31:43] Disrupting Established Companies[00:32:48] Challenges of Acquisitions[00:33:45] Strategies for Cloud Transition[00:44:11] The Role of SMBs in Innovation[00:48:29] HubSpot's Unique ApproachHIGHLIGHT QUOTES[00:04:08] "I just think therapists are like the best analog for just great salesmanship because if you walk into a therapy session, you're bummed out. You walk out, you're friggin jazzed about life and all they did was ask you eight questions."[00:06:39] "We were in a sustaining innovation realm...you follow that, you're going to be bankrupt in five years."[00:10:04] "The promise of AI is to get rid of the people, to get rid of the salespeople. And when you look at today's sales tech big players, their entire business model is based on charging per person. How the hell are they going to survive in a world where the number of salespeople a company has is declining?"[00:16:47] "The move to cloud infrastructure, subscription pricing, and shifting to inside sales — for a big company, these changes are nearly impossible to make."

20Sales: Biggest Lessons Scaling Hubspot from $0-$100M in ARR, The Framework for How Startups Should Scale into the Enterprise, How to do Channel Partnerships Right and How to Construct Sales Comp Plans Early On with Mark Roberge

Play Episode Listen Later Jul 12, 2024 40:00

Mark Roberge is a Co-Founder and Managing Director at Stage 2 Capital and a Senior Lecturer at the Harvard Business School. Prior to these roles, Mark was the founding CRO at HubSpot, where he scaled ARR from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. In Today's Episode with Mark Roberge We Discuss: 1. Biggest Lessons Scaling Hubspot to $100M in ARR: What are Mark's biggest lessons in what worked in their sales strategy in scaling to $100M in ARR? What elements of Hubspot's sales strategy did not work? What would he have done differently with the benefit of hindsight? What does Mark know now that he wishes he had known when he started at Hubspot? 2. How the Best Startups Scale into Enterprise: What are the single biggest mistakes startups make when scaling into enterprise? When is the right time? What do founders get most wrong on timing of scale into enterprise? What do you need to have in place both from a team and product perspective to make the transition? 3. Second Product and Second Channel: When is the right time to launch the second product? Why does Mark believe that you should be turning down customers in the early days? Why is not every customer right for your company? How does Mark think about channel diversification? Does Mark agree you only need one channel to scale to $50M in ARR and two to scale to $100M in ARR? 4. 99% of SaaS Founders Do Partnerships Wrong: What are the single biggest mistakes founders make when doing channel partnerships? What can and should they do to set channel partnerships up for success? What do the channel partners need to have to be equipped to sell the partner solution? What level of buy-in and from who on the channel partner side is needed for the partnership to be successful? What did Mark learn from Hubspot's partnership with Salesforce scaling to 10% of Hubspot's revenue?

TOPLINE HOTLINE: How will the role of venture adapt as companies reach profitability more cost-effectively?

Play Episode Listen Later May 16, 2024 12:42

Following the episode with Mark Roberge, your Topline hosts discuss the role of venture in a world where companies can achieve product-market fit and profitable growth at reduced startup costs. They also explore the use of AI and emerging technologies in building and selling products with smaller teams, as well as its impact on venture funding and the need for follow-up rounds. Enjoy the mini-episode? Read the recaps or join our Slack channel to engage with other listeners here. Also listen to E55 with Mark Roberge.

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E55: The State of AI in GTM with Mark Roberge of Stage 2 Capital

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Play Episode Listen Later May 5, 2024 68:46

Mark Roberge is the Co-Founder of Stage 2 Capital and author of The Sales Acceleration Formula. Mark joins the show to discuss the challenges and opportunities for businesses embracing AI. The group dives into the key GTM applications for AI, challenges larger companies have with adopting this technology, and how future regulation may impact development in the field moving forward. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Don't forget to read the recaps from previous episodes. Are you a sales executive? Get 20% off your CRO Summit ticket with the code TOPLINE. It's happening June 6, 2024 in Boston. Save your spot.

Mark Roberge: AI's Impact and HubSpot's Evolution

Belkins Growth Podcast

Play Episode Listen Later May 2, 2024 66:32

How can AI redefine the CRM landscape and take a business like HubSpot to new heights?In this episode, Mark Roberge, Co-Founder of Stage 2 Capital and former CRO at HubSpot, shares his insights on the revolutionary impact of AI on CRM technology and sales roles. Together with Michael Maximoff, they unpack the importance of maintaining a strong team culture, the nuances of customer success for retention, and the evolution of HubSpot's strategy across various departments.Perfect for entrepreneurs and executives, this episode offers a profound look into leveraging technological advancements in sales and marketing. Tune in to equip yourself with the knowledge to navigate the future of CRM and sales technology effectively.Timecodes:0:00 — Introduction2:00 — AI's Impact on CRM and Sales Roles3:19 — The Importance of Team and Culture in HubSpot's Success5:30 — Sustaining Culture in Remote Work Settings7:05 — Ensuring Customer Success for Retention8:14 — Benefits of a Strong Cultural Code10:03 — HubSpot's Evolution: Marketing, Sales, Product, HR12:24 — Individual Contributions vs. Team Synergy15:33 — Reflections on Leadership and Goals Achievement18:29 — Effective Leadership Qualities in Tech21:56 — Reflections on Past Leadership Methods24:01 — Customer Retention Focus from the Start27:05 — Strategic Customer Segmentation30:44 — Customer Success Metrics33:01 — Aligning Sales Incentives with Customer Success37:00 — Optimizing Sales Compensation Strategies41:50 — The Future of CRM and Sales Tech with AI48:03 — High-touch vs. Automated Customer Interactions53:42 — Ethical AI Use in Sales and Customer Relations59:00 — Venture Capital Trends and Entrepreneurial ShiftsStay connected with us:

Mark Roberge Part 2 | AI Native vs. Adapted Companies: Winning Strategies for the Future of Business

Sales and Marketing Built Freedom

Play Episode Listen Later Apr 29, 2024 26:13

Join Ryan for part two with Mark Roberge, the original CRO at HubSpot who took the company from zero to $100 million. Roberge shares his unique insights on native AI companies versus adapted companies, offering a fresh perspective on how to effectively use AI in go-to-market strategies. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes. Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS The science of scaling framework helps boards and founders determine when to scale revenue and at what pace, focusing on product-market fit and go-to-market fit. AI may significantly reduce development cycles and sales cycles, potentially leading to billion-dollar companies run by fewer than 10 people. AI could enable the creation of highly customized micro-products for niche markets, allowing for a multitude of smaller, specialized companies. Integrating AI into employees' workflows is crucial for staying ahead of the curve and capitalizing on the AI revolution. Embracing AI tools can save employees significant time, enabling them to explore new opportunities and innovations. The top 5% of individuals who actively learn and implement AI technologies will have a substantial advantage in the current business landscape. Identifying real AI challengers involves assessing incumbents' access to data and considering how workflows may change in a mature AI world. AI native companies with access to unique data sets, like AI sales coaches, have an advantage over incumbents in certain categories. BEST MOMENTS "When you think ahead to like a mature AI world when does, when you think about that, does the workflow change so much? That the underlying architecture of the incumbent is no longer relevant." "We're in a hype cycle. We're about to get the first taste of companies that had no product and revenue that raised over 100 million that are going to go out of business because there's no traction." "It's such an opportunity right now because the average person just gets like status quo. And the more you can push, push, push, push. That's what we're doing a lot with our portfolio.” "Everyone's so excited. Cause we haven't felt this in like 20 years." "The more we get the message out, the more people we could help, the bigger, the impact we make and the bigger the community gets, which helps everybody." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Navigating the AI Hype Cycle: Insights from HubSpot's Former CRO Mark Roberge Part 1

Sales and Marketing Built Freedom

Play Episode Listen Later Apr 24, 2024 27:24

Join Ryan for part one with the legendary Mark Roberge, former CRO of HubSpot and current venture capitalist. They dive deep into the world of AI companies, discussing the immense opportunities and potential pitfalls. Mark shares his unique perspective on identifying promising AI start-ups and provides invaluable insights for entrepreneurs and investors alike. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes. Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS AI is a generational technology, potentially bigger than the internet, but currently in a massive hype cycle similar to the dot-com era. Most current AI ideas are basic integrations into existing workflows, not reimagining the workflow, and are likely to be disrupted. Joining an AI company now provides valuable experience, even if 90% fail, as the winners will scoop up experienced talent. The AI technology creating operational efficiency in the short term may not be the same as the disruptors redefining industries over the next decade. Understanding prompting, the foundation of AI language is crucial for developing micro-workflows, agents, and eventually autonomous swarms. The innovator's dilemma and appropriate beachhead selection are key concepts for AI startups to consider when building for the long-term vision. RevOps, once seen as supporting humans, may flip to AI doing the job with humans tweaking and refining. Technical issues like hallucinations and latency will likely be ironed out as the technology matures, revealing AI's true potential. BEST MOMENTS "I've never had more conviction for my students that come up to me. Like, 'Hey, what's up? Professor, like what, what should I do? Like, I want to be, I want to go into startups. Like, what should I do?' And I, I've always had like different opinions. I was like, do you have to go to AI? Like every tech company is going to, in like six years is going to be native AI. You have to get that experience now." "I think all the tea leaves are similar to like 1997. Let's not forget that in that time, we dialled up to the internet using AOL, launched a Netscape browser and did searches through AltaVista, right? Where are those companies? Lycos, right? Is, is, is, yeah, is OpenAI Netscape or is it Google? Like we got to figure that out, right?" "The AI technology that's going to create significant operational efficiency and growth this year and next for companies, especially these bigger companies that my CROs are from is not going to be the trillion dollar new company that disrupts the space." "I've kind of come to the conclusion that the AI companies, vendors, technology that is going to create the most operational efficiency, even for our start-ups in the next year is not going to be the same AI technology company, et cetera, that becomes the disruptor over the next decade and redefines the sales and martech sector." "RevOps has become huge, didn't even exist 15 years ago. And for the most part, RevOps is seen as an organization that supports the humans to do their job. And that flips with what you're saying. Is, at some point, it flips where RevOps does the job and humans there to tweak it." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Avoid this when scaling (with Mark Roberge, co-founder at Stage 2 Capital)

The Revenue Formula

Play Episode Listen Later Apr 11, 2024 53:45

There's a few patterns to avoid when scaling sales. We walk through them together with Mark Roberge.(00:00) - Indtroduction (03:48) - Meet Mark (08:44) - The number 1 pattern of unnecessary failure (11:16) - Getting the right pacing (16:35) - Pushing back on the plan (25:39) - Why do we misunderstand capacity? (33:54) - The problem with commissions (36:31) - The comp plan works against this goal (40:12) - How do you comp on retention? (42:38) - Find your leading indicators of retention (44:10) - Pushback on retention compensation Also, check out the science of scaling here. Mark also did a presentation at SaaStr on common sales potholes, make sure to check it out.*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

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A Look Back: Revenue Builders Podcast's 100th Episode

founders harvard business school sales and marketing mark roberge

Play Episode Listen Later Feb 29, 2024 32:23

In this milestone 100th episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan reflect on their journey and share some of their most memorable takeaways from previous conversations. They discuss the importance of authentic leadership, the power of debriefing, and the value of leading with a vision. They also highlight the significance of balancing work and personal life, the impact of Navy SEAL principles on leadership, and the role of customer success in reducing churn. The hosts express their gratitude to the listeners and emphasize the importance of caring for the guests and their stories.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:00] Introduction to the 100th episode celebration[00:01:08] Memorable episodes from previous guests[00:11:41] Conclusion and final thoughts on the 100th episode celebration[00:12:08] Sarah Dillegaard's story of staying calm in a crisis[00:15:14] Chris Kin's rare journey from salesperson to CRO in a startup[00:16:53] Cedric Pesce's insight on giving the team a vision to stay motivated[00:19:28] Mark Roberge's strategies to reduce churn at HubSpot[00:21:00] Leading authentically and the importance of caring for your team[00:21:39] John Mosley's selfless leadership as a basketball coach[00:23:06] Customer-centric approach with discovery and the significance of MEDDIC qualification criteriaADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyP HIGHLIGHT QUOTES[00:04:40] "The podcast is about giving back and taking the experiences from our guests and letting them share those life lessons."[00:10:23] "A good leader needs to give the team a vision that keeps their mind away from the monotony of everyday work.[00:17:38] "If you wanna build a ship, don't drum up people to assign them tasks, but rather teach them to long for the endless immensity of the sea."

Sports Entrepreneurship, Mentorship and College Athletics - Meet the Founders of CGM Sports

Top of the Pile

Play Episode Listen Later Jan 1, 2024 40:52

Join me and my talented intern, Christina Klinoff (BC '24), as we co-host this exciting episode that brings together sports entrepreneurship, mentorship, and college athletics.This episode is perfect for a variety of listeners:Are you an aspiring college athlete or a current college athlete?Are you an aspiring entrepreneur?Are you interested in sports, NIL, and/or AI?Are you interested in being motivated by super bright, hard-working, D1 athletes?Yes to any of the above Q's? Then this is the episode for you! Hear how Sean Woods and Ryan Hetrick met and co-founded CGM Sports or Chasing Greatness Mentorship - a platform that provides advice and mentorship to aspiring college athletes, helping them navigate club teams, prep schools, and the whole college recruiting process. Through entrepreneurship programs at both MIT and Harvard Business School, Ryan and Sean launched CGM and began their entrepreneurial journey. Learn how Ryan and Sean found their Northstar and how their military backgrounds equipped them with the grit and discipline to stay focused on their shared vision. Additional links and information from this episode:MIT: Martin Trust Center for EntrepreneurshipBuilding an Entrepreneurial Venture (aka "GSD") - MIT Sloane biz school entrepreneurship accelerator, project-based course - getting an idea to marketHarvard Innovation Labs - Summer Accelerator programSean's HBS professors mentioned: Mark Roberge's book: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 MillionLou Shipley, Senior Lecturer, Harvard Business SchoolLAUNCH Career Strategies was founded by Karen Elders and Elyse Spalding. We help young professionals launch a successful career path with expert coaching services. Reach out today for an initial FREE coaching session.LinkedIn | Instagram | Facebook

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What Founders Get Wrong about Sales and Marketing

Cold Call

Play Episode Listen Later Dec 5, 2023 19:29

Which sales candidate is a startup's ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Harvard Business School senior lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital's Managing Director and Co-Founder Mark Roberge

The Official SaaStr Podcast: SaaS | Founders | Investors

Play Episode Listen Later Nov 28, 2023 35:35

As AI continues to reshape the way businesses operate, it has become a critical differentiator in gaining a competitive edge. Stage 2 Capital Co-founder and Managing Director Mark Roberge dissects the advantages and challenges faced by both startups and incumbents in leveraging AI for Go-to-Market strategies. Uncover the unique capabilities that startups bring to the table and how they disrupt established players with their agility, innovation, and ability to adapt to changing market dynamics. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.

BDTP. Community-led Growth with Lloyed Lobo

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Nov 17, 2023 45:11

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesFrom Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

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Community-led Growth with Lloyed Lobo

Better Done Than Perfect

Play Episode Listen Later Nov 17, 2023 45:11

How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Visit our website for the detailed episode recap with key learnings.From Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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Making the Right Sales Hire with Mark Roberge

Play Episode Listen Later Oct 1, 2023 13:05

In this episode of the Revenue Builders podcast, hosts John McMahon and John Kaplan are joined by Mark Roberge, co-founder at Stage 2 Capital and Harvard Business School lecturer. The discussion revolves around scaling sales and building a disciplined hiring process. Mark shares his insights into hiring for sales and highlights the importance of context in shaping the ideal sales team. He emphasizes the need to create a hiring scorecard with attributes like coachability, intelligence, and curiosity. Mark also explains the role of role-playing in interviews and the significance of continuous evolution in the hiring process.KEY TAKEAWAYS[00:01:52] Context matters in sales hiring, and there's no universal top sales hire profile.[00:02:41] The Role of Context in Sales Hiring[00:04:30] Creating a hiring scorecard with defined attributes is crucial for success.[00:08:14] Role plays are critical in assessing candidates' abilities during sales interviews.[00:11:37] The Ongoing Evolution of the Hiring ProcessHIGHLIGHT QUOTES[00:01:52] Context Matters in Sales Hiring - "I realized that there is no universal top sales, higher profile, but it's very contextual to your go to market context."[00:04:30] The Importance of a Hiring Scorecard - "What I did was I sat back, and I, like the first thing I did... like a low score? So we have this rubric, right?"[00:08:14] Role Plays in Sales Interviews - "I'll often like throw some curveball technical questions... they're uncomfortable."[00:11:37] Adaptability and Evolution in Hiring - "Your recruiting scorecard needs to evolve as your company evolves... and there's probably already a budget for your product."Listen to the full episode with Mark Roberge in this link:https://revenue-builders.simplecast.com/episodes/the-blueprint-for-a-sales-dream-team-with-mark-robergeCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4

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$4.3m/yr to see how the sausage is made - Acquisitions Anonymous 231

Play Episode Listen Later Sep 26, 2023 35:50

In episode 231, Heather (@EndresenHeather) and Mills (@thegeneralmills) dive into a unique business opportunity involving a Breakfast Sausage Manufacturing Company for Sale. They explore this business's financial and operational challenges, highlighting the complexities of the food production industry. They discuss the potential for strategic acquisition and how corporate buyers might view this opportunity, shedding light on the intricacies of deal-making in this segment. The hosts also share personal anecdotes and insights into the fascinating food production and distribution world.Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.Axial partners with over 2,000 boutique investment bankers and business brokers who use the Axial platform for marketing their deals to lower-middle market acquirers.Thanks to today's sponsorsThe Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School. In each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business, whether that's how to find outside capital or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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$4.3m/yr to see how the sausage is made - Acquisitions Anonymous 231

Play Episode Listen Later Sep 26, 2023 35:50

In episode 231, Heather (@EndresenHeather) and Mills (@thegeneralmills) dive into a unique business opportunity involving a Breakfast Sausage Manufacturing Company for Sale. They explore this business's financial and operational challenges, highlighting the complexities of the food production industry. They discuss the potential for strategic acquisition and how corporate buyers might view this opportunity, shedding light on the intricacies of deal-making in this segment. The hosts also share personal anecdotes and insights into the fascinating food production and distribution world.Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.Axial partners with over 2,000 boutique investment bankers and business brokers who use the Axial platform for marketing their deals to lower-middle market acquirers.Thanks to today's sponsorsThe Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School. In each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business, whether that's how to find outside capital or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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$3.9mm/yr eLearning business for Amazon Books - Acquisitions Anonymous 230

Play Episode Listen Later Sep 22, 2023 24:03

In episode 230, Bill (@billDA), Michael (@girdley), and Heather (@EndresenHeather) discuss a unique e-learning business opportunity about teaching entrepreneurs how to sell books on Amazon. They explore the business's recurring revenue model, impressive growth, and potential expansion into related services. The conversation also touches on the dynamics of the e-learning industry and the challenges of managing a competitive niche.Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.Axial partners with over 2,000 boutique investment bankers and business brokers who use the Axial platform for marketing their deals to lower-middle market acquirers.Thanks to today's sponsorsThe Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School. In each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business, whether that's how to find outside capital or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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$3.9mm/yr eLearning business for Amazon Books - Acquisitions Anonymous 230

Play Episode Listen Later Sep 22, 2023 24:03

In episode 230, Bill (@billDA), Michael (@girdley), and Heather (@EndresenHeather) discuss a unique e-learning business opportunity about teaching entrepreneurs how to sell books on Amazon. They explore the business's recurring revenue model, impressive growth, and potential expansion into related services. The conversation also touches on the dynamics of the e-learning industry and the challenges of managing a competitive niche.Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.Axial partners with over 2,000 boutique investment bankers and business brokers who use the Axial platform for marketing their deals to lower-middle market acquirers.Thanks to today's sponsorsThe Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School. In each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business, whether that's how to find outside capital or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

american amazon science search scaling anonymous harvard business school learnings acquisitions senior lecturer elearning quickbooks amazon books axial mark roberge acquisitions anonymous

What happened to those Vegas Wedding Chapels? (w/ guest Trent Lee) - Acquisitions Anonymous 228

Play Episode Listen Later Sep 15, 2023 51:14

In episode 228, Acquisition's Anonymous features Trent Lee (@TrentBizBroker) to share his insights as the broker from the Vegas wedding chapels featured in episode 130. He joins Heather (@EndresenHeather) and Michael (@girdley) to provide a behind-the-scenes look at the acquisition. Trent offers some reassurance that Michael and Bill's initial breakdown of the business was pretty solid while sharing some interesting insights around the seller and eventual buyer. To watch the original episode, click here. Thanks to this episode's sponsors!The Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School and in each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business. Whether that's how to find outside capital, or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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What happened to those Vegas Wedding Chapels? (w/ guest Trent Lee) - Acquisitions Anonymous 228

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Play Episode Listen Later Sep 15, 2023 51:14

In episode 228, Acquisition's Anonymous features Trent Lee (@TrentBizBroker) to share his insights as the broker from the Vegas wedding chapels featured in episode 130. He joins Heather (@EndresenHeather) and Michael (@girdley) to provide a behind-the-scenes look at the acquisition. Trent offers some reassurance that Michael and Bill's initial breakdown of the business was pretty solid while sharing some interesting insights around the seller and eventual buyer. To watch the original episode, click here. Thanks to this episode's sponsors!The Science of Scaling, hosted by Mark Roberge. Mark is a Senior Lecturer at Harvard Business School and in each episode, he interviews the most successful sales leaders in tech to help you learn how to scale a business. Whether that's how to find outside capital, or what to look for in your first sales hire.Search for “The Science of Scaling” in your favorite podcast app-----------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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1610: How to Find The Right Next Role - Mark Roberge & Kyle Parrish

Daily Sales Tips

Play Episode Listen Later Aug 31, 2023 3:18

"To be a salesperson, to be a go-to-market leader, and come in to something where people are truly finding value and shouting it from the digital rooftops, that's something you can work with." - Mark Roberge & Kyle Parrish in today's Tip 1610 How do you find the right next role? Join the conversation at DailySales.Tips/1610 and check out the links! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

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1605: The PLG trap - Mark Roberge & Oliver Jay

Daily Sales Tips

Play Episode Listen Later Aug 24, 2023 4:37

"Your top-of-funnel is probably not growing as much because you're not focused as much on driving new users, new use cases to come in. And that's why I think a lot of people always get stuck" - Mark Roberge & Oliver Jay in today's Tip 1605 What's your thought about this? Join the conversation at DailySales.Tips/1605 and learn more about Mark and Oliver! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

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1600: How to Beat Competitors on Product Demos - Mark Roberge & Stevie Case

Daily Sales Tips

Play Episode Listen Later Aug 17, 2023 4:38

"You might have the easiest-to-use product. You might have the best product, but it's really hard for the customer or buyer to understand that if you're only relying on a demo." - Mark Roberge & Stevie Case in today's Tip 1600 How do you beat your competitors on product demos? Join the conversation at DailySales.Tips/1600 and go check out the links! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

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Corporate CPR Episode 89: How to Drive Growth in Your Organization

Corporate CPR

Play Episode Listen Later Aug 16, 2023 40:55

On today's episode we are talking about how to drive growth in your organization. Bocar Dia resides at the crossroads of investing and hands-on guidance for portfolio founders during the initial stages of development, encompassing go-to-market strategies, founder-driven sales, and fundraising. As a founding member of Hootsuite's Enterprise product team, he was instrumental in propelling the business to surpass $150M+ in revenue and establish a workforce of 2,000+ within a swift seven years.Episode Highlights:Gradual Market Penetration: Hootsuite's growth journey from unique verticals to broader markets. Started by targeting sectors with social media needs, like media, building a core foundation.Core Vertical Strategy: Develop a focused playbook for growth. Predictably build pipeline, convert prospects, ensure customer success. Clear ICP, persona, value prop for consistent growth.Scaling New Verticals: Meticulous approach to new markets. Form "target team" to validate pain points, build solutions. Focus solely on understanding challenges.Market Validation: Validate demand before scaling. Refine product for vertical needs. Expand after $1M in sales, integrate into core sales.Iterative Customer Development: Understand new markets through customer development. Validate pain points, gather feedback, partner with lighthouse accounts for solution refinement. Ask for feedback, not sell.Partnership Approach: Form early partnerships with potential clients. Engage lighthouse accounts for product development, validation. Build early customer relationships.Balancing Launch: Controlled launch post refining. Avoid wide launch until sales optimized, predictable process established. Use waitlists for sales strategy tuning.Metrics and Unit Economics: Product viability via unit economics. LTV to CAC ratio for venture-scale. Analyze feedback, demand, economics for pivot, refine, or scale decisions.Strategic Differentiation: Unique entry in saturated markets. Technical or distribution edge. Clear, tangible advantage, backed by data.Quantifiable Value Proposition: Stand out with quantifiable value. Show clear ROI (2X, 3X, 10X) in crowded markets. Compelling ROI sought by executives before product commitment. Top 3 Takeaways:Check out the book series from Winning by Design. Lots of good topics related to different roles. If you're building a company, look at the work of Mark Roberge who teaches at the Harvard Business School. His book, The Sales Acceleration Formula is a good place to start. If you're leading an organization that is more self-serve motion on the customer side, check out the guides from OpenView Ventures.How to get in touch with Bocar:LinkedIn: https://www.linkedin.com/in/bocardia/ To find out more about Forum Ventures: https://www.forumvc.com

S4E34 - Making Bolder Decisions with Mark Roberge

Surf and Sales

Play Episode Listen Later Aug 7, 2023 43:45

The one and only Mark Roberge joins us on the Surf and Sales podcast. NOT your standard Mark Roberge interview. Mark is not your typical "sales leader". He did not come up through the ranks of sales, Yet, he's become one of the most thought-provoking sales leaders in the business community in the last 20 years. We went deep with Mark on a ton of stuff including: Is the 1-year cliff, 4-year vest a broken model? How to survive past 18 months as a VP of Sales What is your CEO's one Get Out of Jail card? Big props to Hubspot for making us a part of the Hubspot Podcasting Network! They even offer free tools to help your sales and marketing team. Click Here Connect with us on LinkedIn Richard Harris Scott Leese Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

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The path to CRO is broken, here's how we fix it, with Sam Jacobs from Pavilion

The Sales Leader Network

Play Episode Listen Later Jul 25, 2023 41:25

Sam Jacobs and Duane Dufualt discuss the concept of "growing at any cost" in the tech industry. They question whether this strategy of aggressively grabbing market share and spending large amounts of money actually pays off in the long run. They mention companies like Slack and UiPath as examples of successful businesses that have grown rapidly. They also explore the influence of boards and competitive pressure in driving this mentality.Duane Dufualt discusses the idea that strengthening a business's position doesn't always require spending more money. They emphasize the importance of solidifying relationships with existing customers and forming partnerships as a way to create value without incurring additional costs.They highlight the significance of understanding customers and creating the relationships that customers need. This involves prioritizing the right actions and taking the time to do the unsexy things that put a business in the best position in the long term. Flashy widgets and expensive marketing campaigns are not sustainable strategies for enhancing a business's position.[00:01:31] Competitive pressure and anxiety.[00:03:06] Mark Roberge's acceleration formula.[00:05:39] Understanding business sustainability.[00:10:37] The expectation for growth.[00:11:25] The Fed printing money.[00:15:58] Strengthening position without spending.[00:18:15] Wartime versus peacetime mindset.[00:20:29] Sophisticated revenue growth strategies.[00:24:09] The risk of limited perspectives.[00:28:19] Building a network outside of work.[00:30:36] Side hustles and loyalty.[00:34:10] Building a community.[00:36:55] Understanding the piano and financial statements.[00:39:10] Making data-driven decisions.If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today's society.Be sure to follow Duane Dufault on all the social platforms to get daily hits of tactical advice that you can take action on right awayLinkedin | Facebook | Instagram | Twitter | Youtube | TikTok

Best Practices from Elite Sales Leaders

Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching

Play Episode Listen Later Jul 6, 2023 43:33

The best advice comes from people who have been there, done that. In this episode, we bring you insights from sales leaders who have led their teams to incredible outcomes. You'll hear what it's like to be the first salesperson into a raw startup, why it's vitally important for leaders to give their people a purpose, how to keep your top sales performers from leaving your company, why execution of all the details in a process matter, the 3 H's of Interviewing, why sales leaders need to remove “friction” in the sales process and other wisdom shared on this podcast.We'll hear from Mark Roberge, former CRO at Hubspot, current Harvard Sales Professor and Managing Director of Stage 2 Capital, Cedric Pech, the CRO at MongoDB and Chris Degnan, the CRO at Snowflake:https://www.linkedin.com/in/markroberge/https://www.linkedin.com/in/cedricpech/https://www.linkedin.com/in/chris-degnan-524470/ Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064Learn More About Force Management: https://www.forcemanagement.com/

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What is the Science of Scaling Podcast with Mark Roberge #484

Play Episode Listen Later Jul 4, 2023 36:42

What is the Science of Scaling Podcast with Mark Roberge #484 In today's episode, we're doing something a bit different and featuring an episode from another podcast. It's called The Science of Scaling, hosted by Mark Roberge. He's the bestselling author of The Sales Acceleration Formula. He's also a Senior Lecturer at Harvard Business School and the Founding CRO of HubSpot. Subscribe to the podcast here https://link.chtbl.com/tsos?sid=podcast.salesbabble Sales Babble shares selling secrets for non-sellers. Masterful selling is deeply understanding what buyers need, discerning if you can help, showing what you have, and helping them to make a decision that is both good for their business and yours. See https://salesbabble.com This is a production of Habanero Media https://habaneromedia.net

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TOPLINE 12: Mark Roberge on the Implications of AI For GTM Teams and Inflated VC Valuations