Podcast appearances and mentions of bryan gildenberg

We're thrilled to welcome Bryan Gildenberg back to the show.  Bryan was the very first guest on Beyond the Shelf, back in August 2023.  It's amazing how much the retail landscape has changed in such a short period of time!Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets.  He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helping retailers and their partners navigate the intersection of retail, media and content. Bryan shares his thoughts on achieving $10T of retail growth in the coming years (4:02), how to put the “retail” back in retail media (8:53), why big retailers will have a major advantage over smaller competitors for the foreseeable future (10:31), why AI is already overpromising and underdelivering (21:59), and why the definition of “omnichannel” will change in 2025 (31:55).Connect with Bryan: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/Follow Retail Cities: https://www.linkedin.com/company/retailcities/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Send Everyday AI and Jordan a text messageYour retail strategy isn't complete until AI is in the mix. Retail giants are harnessing the untapped power of AI—taking product pages from basic listings to profit machines. But are you missing out? We break down the real-world ways AI is changing the game for retailers everywhere with Bryan Gildenberg, Founder and CEO of Confluencer Commerce.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Bryan questions on AI and retailUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Current Commerce Ecosystem2. AI in Retail3. Potential Dangers of AI in Retail4. Role of AI in Content CreationTimestamps:02:00 Daily AI news05:10 About Bryan and Confluencer Commerce08:04 Retail personalization backed by data has long existed.12:51 Future of search and advertising with Gen AI.15:53 Cracking TikTok's organic reach for big companies.19:07 AI alleviates tedious tasks, improving consumer experiences.22:11 AI might homogenize content; "artisanal content" emerging.25:19 Data scientists are chefs; data engineers, food.28:47 Identify user experience gap, assess commercial benefit.32:32 AI: Solve specific problems, personalized, not tech problem.Keywords:AI in retail, Bryan Gildenberg, Jordan Wilson, AI R&D, future applications of AI, AI use cases, AI's impact on retail, AI's role in personalization, AI's role in content creation, training for AI, AI governance, AI responsibilities, AI's role in search, GenAI, AI in content creation, machine learning, AI in supply chain, AI in pricing, data engineering in AI, AI implementation, AI strategy for retail leaders, generative AI movement, traditional AI usage, AI competition, data requirements for AI, AI's role in customer experience, future of human-created content, dangers of AI in retail, impact of AI, AI and TikTok.

David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right to play" means in the retail media space (27:08), and why Paulo's parents are the two people he's been inspired by the most (32:34).Beyond The Shelf is brought to you by itsrapid.ai, the leading Creative Management Platform for E-Commerce. Learn more at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate and many more.

What happens when you bring together retail strategy and influencer Bryan Gildenberg into a deep dive into the transforming landscape of retail? You get to explore the fascinating world of data analysis, the impact of AI, and the powerful new strategies that are trending for category growth.In this podcast, Bryan shares from his experience and expertise on why a digital-first approach to retail media in the US is crucial and how it contrasts with other markets. Bryan also shares about his experiences with Walmart Luminate and the escalating importance of first-party data. You'll gain a fresh perspective on the evolution of product discovery and how data is reshaping the retail industry. We'll also navigate through Walmart's category management and its influence on brand growth. Discover how emerging brands can level the playing field using category advisorship and innovative data-driven strategies. You'll also learn about the potential risks and benefits associated with AI in retail and the need to comprehend the algorithms behind it. Join us on this enlightening exploration to expand your understanding of the retail market, along with Bryan Gildenberg's intriguing insights and personal experiences. This is not just another podcast episode, it's a journey through the evolving retail landscape.*Books mentioned during the podcast: "The Coming Wave" by Mustafa Suleyman and Michael Bhaskar, "The Experience Machine" by Andy Clark, and "Tomorrow, Tomorrow, Tomorrow" by Gabrielle Zevin. 

On this week's episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance.The trio highlights the challenges and tensions emerging in the industry, such as the need for standardization, measurement techniques, and optimization. They also explore the role of merchants in retail media and the necessity for brands to integrate digital expertise into their overall strategies.Read more on omni-experience here: https://www.adweek.com/partner-articles/how-brands-can-deliver-an-omni-experience-with-retail-media/Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collectiveThe views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.

Dave catches up with Bryan Gildenberg, Founder of Confluencer Commerce as well as one of the well-known "CPG Guys." They dig deep on e-commerce - including what Amazon gets right - and discuss the future of retail media.Confluencer Commerce: https://www.linkedin.com/company/confluencer-commerce/CPG Guys: https://podcasts.apple.com/us/podcast/the-cpg-guys/id1517335575 Learn more about how leading brands and retailers are scaling creative production for Retail Media and E-Commerce content at  https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Want to know what the latest Consumer Goods company results mean? Peter and Bryan from The CPG Guys will join us to go over the main players' results. Join us for a fun and informative chat!

The CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023.Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/Follow Allume Group online at: https://allumegroup.com/Follow the Path to Purchase Institute online at: http://p2pi.orgAndrea, Bryan & PVSB recap key themes that were discussed at this year's event.Thanks to P2PI for inviting us to speak in numerous sessions and providing us space to record several episodes of the podcast.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of theCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy!Bryan & Sri undertake a 2022 retrospective!CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.This episode is sponsored by SAS.Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/Follow SAS online at: http://SAS.comCharles answers these questions:1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?8) What is SAS institute doing in this space to help companies and give us some examples of work done?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of It's a Customer's World, Andy is joined by long-time industry leader, Bryan Gildenberg. Bryan has decades of experience in CPG and e-commerce and currently is the SVP of Commerce at OmniCom Commerce Group. Their conversation focuses on the ever-changing retail landscape and explores the promise and reality of retail media networks. Topics and Questions: 00:50 Guest Introduction 03:32 How retail media networks have blurred the lines in retail 04:48 How would you describe the promise of retail media networks? 07:08 How would you describe the current reality of retail media networks? 09:22 How the industry is underestimating the tech investment Amazon made to get to this point 11:33 Connecting paid search results to traditional retail strategy 13:00 The importance of inventory forecasting in an evolving retail space 14:20 Understanding how RMNs vary across different retailers 15:30 How can traditional retailers leverage their physical presence? 18:30 Can the industry support the rapid emergence of countless RMNs? 21:20 How will the evolution of retail impact aggregation amongst CPG companies and retailers? 23:10 How will the evolution of retail impact agencies participating in this space? 25:54 What challenges are media teams facing? 30:45 The fundamental difference between performance marketing and shopper marketing 33:47 What new challenges will young brands face in terms of discovery? 37:13 How social media platforms are serving as a source of discovery 39:12 How Amazon's removal of friction has set them apart 42:37 The positive impact of relevance engineering teams 44:10 How will retailers adapt as consumers grow weary of heavy ad loads 46:50 What will the future of RMNs look like in 2-3 years? 49:07 Will there be more or less RMNs in 2-3 years? 52:41 Wrapping up

The CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.This episode is sponsored by It's Rapid.Follow Dave Feinleib on LinkedIn at: https://www.linkedin.com/in/feinleib/ Follow It's Rapid on LinkedIn at: https://www.linkedin.com/company/itsrapid/Follow It's Rapid online at: http://itsrapid.ioDan answers these questions:1) Dave, you have an incredible professional and educational background: degrees from Cornell & Stanford and work at Microsoft and other companies focused on big data. Nothing screams big data more than images & videos. In 2013, you founded a content analytics company which you sold 6 years later. What was the catalyst for launching It's Rapid? What was the need that you were trying to solve?2) As you started to speak with potential clients, what were the content areas in which they needed the most help scaling and how did you think about executing this within a brand's style guidelines?3) What's changed when it comes to content and what are the bottlenecks when it comes to creating visual media?4) Creating content also requires a deep understanding of where that content will appear. You've gone so far as to partner with digitally-focused retailers so as to ensure the content you create is compliant with their display requirements. For which channels are you helping your clients develop content?5) Why is visual media difficult to execute on, what are leading brands doing differently to capture the opportunity and what's possible when you streamline the creation of visual media/visual content?6) What are the different solutions that It's Rapid is offering? Are managed services part of the equation? Are you offering any white label solutions for agencies?7) We'd love for you to share a few examples of how It's Rapid has enabled scalable content creation and the outcomes that this work has delivered?8) Where are you looking to enhance the solutions portfolio of It's Rapid and what is the best way for brands, retailers & agencies to explore working with you?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://cpgscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, PVSB and Sri are joined in this episode by Bryan Gildenberg, host of the weekly LinkedIn video series "The Gildenberg Omnicomment"Follow Bryan Gildenberg on LinkedIn at: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/Bryan, Sri & PVSB appeared on LinkedIn Live as part of their "in the know" series. This episode was billed as an "End of Summer Rank Punditry" session.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop. Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode explores 3 new content additions to the CPG Guys community.Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media.On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group (a diverse and dynamic community of commerce experts who bring together thephysical, digital, and social world in which the modern shopper exists) will share his thoughts and insights around the transformation of omnichannel digital commerce in consumer goods.The CPG Scoop is a new podcast platform hosted by Risa Crandall, SVP of CPG & Alcohol Beverage Strategy at Aki Technologies and Jennifer Silverberg, Founder & CEO of Smart Commerce. Each week, they'll present “snackable” episodes featuring what's new & interesting in the marketing tech stack for consumer goods brands & retailers. Each Friday, The CPG Guys LinkedIn page will feature a video clip preview from the next CPG Scoop episode.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with Sri about the fast moving world of Retail Media.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement.They discuss:Major pandemic shifts that will impact grocery retail, including InstacartHow the physical store will be the replenishment arm of e-commerce and that an endless aisle is “silly”The role of partnerships and experiential retailHow the reselling environment will be even more complex in three to five years, and the resulting implications for supply chainGaming, Snapchat and the metaverse, and That there's never been more opportunity than now to address behavioral changes 

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?Amazon. It’s evolved and it’s a larger part of CPG businesses and brands. Where does it belong? Marketing or Sales? Or elsewhere COE on its own?Let’s get to the role of social media vehicles in lower funnel CVR. Tiktok vs instagram vs native facebook or twitter? In Gretzky terms: where is the puck going?DTC provides data and nowadays attribution is real in the digital journey. 1st party data is therefore par for the course?Reinventing the demand chain on how to drive customer acquisition to engagement to conversion - developing and sustaining a customer relationship : they all have new ways and means. All CPG Guys content may be found at http://cpgguys.com

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?Instacart is another one we recognized in our Omnies awards a couple days ago - most improved marketplace? They have been gaining distribution and retail partnerships all year? HH name in 2020!Let’s get strategic and discuss horizontal approaches for brands vs vertical approaches. For growth. Any opinions?Our favorite topic - retail media. We feel media and trade budgets are colliding. It’s violent but the outcome is convergence. Is that an issue? How should brands manage?DTC seems to have arrived. It’s everywhere and everyone is entering the game. Is this realistic?All CPG Guys content may be found at http://cpgguys.com

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here :https://tinyurl.com/omnipredictionsvideo Predictions given :1. Has the tipping point for #eCommerce arrived?2. eCommerce technology - Is Voice & AI here to stay?3. Is eCommerce an anchor to strat plans?4. Is #amazon the beneficiary of the pandemic?5. The end of offline sales is here - REALLY?6. Does the Drug channel make a comeback?7. Will #clickandcollect be the growth driver?8. Will retailers ask CPG brands to qualify #innovation?Download the podcast : https://tinyurl.com/omnipredictionsPlaylist of this series : https://tinyurl.com/bryancpgomniRate & subscribe to our apple podcast here :

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and much larger direction today we asked Bryan what the future of media would look like and who should own this? Here's what he answered...1. Does media look  different today than even 3 months ago?2. What is the difference between digital and retail media?3. Where does digital & retail media belong in a CPG organization?4. What are the media metrics we should be measuring?5. What is the role of an agency in SEM?6. Which components of consumer communication or media should be in sourced by a brand?7. Are media agencies doing their part in the transformation?8. Where does retail media belong on a P&L - above or below the line?Bryan took a deep dive into many of these areas and we are in complete agreement with the views. Enjoy listening to the downloadable podcast of this episode here : https://tinyurl.com/cpgretailmediaFind all our content in all formats here : https://linktr.ee/cpgguys Here’s a playlist of all our videos : https://tinyurl.com/sriandpvsbHere’s all our audio podcasts : https://tinyurl.com/cpgpodcastFollow us on LinkedIn here : https://tinyurl.com/sriandpvsblinkedinRate & subscribe to our apple podcast here : https://tinyurl.com/applecpgpodcastPeter and Sri do not forecast the future of CPG, our goal is to see progressive transformation of the industry to deliver quality products at value to the consumer

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart III - Shopper-Centric Retail TransformationQuestions answered:Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclubShoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a storyWhat is the future for in-store services? Depends on format but trip driverWho is driving adoption of #privatelabel? Doesn't have weight of brandDo retailers understand digital drivers?

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart II - Amazon's Role in Omnichannel TransformationQuestions answered: Is Amazon an omnichannel retailer in reality?Is eCommerce home delivery its strength and why enter omnichannel?What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?How has Amazon virtually forced retail transformation?What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?How has the supply chain ecosystem changed for manufacturers as a result?How has the supply chain ecosystem changed for retailers as a result?Will innovation launches transform? How about consumer value or targeting?

In this episode we interview Bryan Gildenberg on the growing diversity in the United States, the current health crisis, and how both are impacting the ways we must communicate in the United States today. Bryan is the Senior Vice President of Commerce at Omnicom Retail Group, a business consultancy that is on the cutting edge of the retail research, analysis and advice. Bryan has spent the last 21 years analyzing, understanding and framing the global retail landscape for his clients. Prior to his work at Omnicom, he was the Chief Knowledge Officer at Kantar Retail, he received his MBA from Babson College, and he has a Master of Arts degree from The University of Cambridge, England.

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart I - The Omnichannel ShopperQuestions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic?Are new habits being formed by pandemic shoppers?What omnichannel solutions do shoppers expect in physical stores?Can Amazon steal shoppers that are walking in competitors physical stores? How?Are shoppers turning to private label in the pandemic? What would accelerate this conversion? Are there specific capabilities of the digital shelf that consumers desire (sorting, filtering, lifestyle tagging, etc.)?Which categories have pandemic shoppers gravitated the most to for eCommerce?Have shoppers expanded their portfolio of retailers in the pandemic or have they just shifted the balance of purchases from in store to online?Who do consumers trust more: brands or other shoppers? How does that impact omnichannel engagement?Post-pandemic, which categories will shoppers not be returning to the old way of buying?

In this episode of The Message Makeover, Dan and Dean interview Bryan Gildenberg, a thought leader in the changing global retail landscape, and Chief Knowledge Officer for Kantar Consulting. We have always been amazed at Bryan's ability to explain complex ideas simply, and it's our pleasure to introduce him to you.

In this first Retail Sound Bites installment of the new decade, host Bryan Gildenberg offers his retail predictions for 2020 and beyond, and the "post-retail" retail world.

In this installment of Kantar Sound Bites, host Bryan Gildenberg examines a July 3, 2019 Vox article about WalMart’s current ecommerce challenges… 

In this episode, a fascinating conversation about online gaming and eSports in the retail space, as host Bryan Gildenberg talks with Kantar’s Principal Analyst for eCommerce and Omnichannel Meaghan Werle, and Kantar Analyst Mike Carlucci.

In this installment, a podcast within a podcast, as host Bryan Gildenberg appears as a guest on The Message Makeover, a podcast about powerful and persuasive communication in the workplace.

The brewing heavyweight fight for the title of worldwide retail champion. Our expert panel discussion features: Tony D’Onofrio, CEO of TD insights and previous as the Chief Customer Officer at Tyco Retail Solutions; Bryan Gildenberg, Chief Knowledge Officer of Retail, Sales and Shopper at WPP’s Kantar Consulting; Paul Lewis, CMO of digital transformation agency Valtech. Join us as we explore these two contenders and how their battle will shape the future of retail for all of us.

in this episode, host Bryan Gildenberg speaks with Kantar Consulting’s Meaghan Werle and Rachel Dalton in the first of a multi-part series about Amazon Prime and Primerica in 2019.

This Sound Bite  is dedicated to the UK… Join host Bryan Gildenberg along with Kantar Consulting SVP of Retail Insights Ray Gaul, as they explore the current UK retail market, trends and news…

In this Sound Bite, a look to the Future, as host Bryan Gildenberg recaps the CES (Consumer Electronics Show) and NRF (National Retail Federation) conferences with SVP Dave Marcotte and VP of Ecommerce and Omnichannel Alice Fournier.

This week, host Bryan Gildenberg speaks with Kantar Consulting Director of Retail Insights Simon Johnstone, as they walk us through some of the key retail trends to watch for in 2019.

In the second of a two-part series called “I’m Not Sure,” Chief Knowledge Officer and podcast host Bryan Gildenberg continues with five more ideas surrounding retail that we may not be sure of…

In the first of a two-part series called “I’m Not Sure,” Chief Knowledge Officer and podcast host Bryan Gildenberg kicks off 2019 with five ideas surrounding retail that we may not be sure of…

The 2018 holiday season has unearthed a number of new trends and has reaffirmed the importance of others. But how will these new rules and realities impact retailers' plans for 2019? Bryan Gildenberg, Chief Knowledge Officer of Kantar Consulting, provides his commentary on what's happened during the holiday season and how retailers can take these developments to create better experiences in 2019.Follow Bryan and Kantar Consulting on Twitter: @BryanG_KR @KantarConsult Check out more research and insights from the Kantar team: KantarConsulting.com KRIQ.com Retail Sound Bites Podcast

In this installment of Retail Sound Bites, host Bryan Gildenberg speaks with Kantar Consulting’s Meaghan Werle and Rachel Dalton about their observations surrounding this season’s holiday cyber-shopping season.

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces. Links Kantar Consulting: The Uncomfortable States of America - Kantar Consulting Erik Shilling: How Harley-Davidson's All-In Bet On Its Past Crippled Its Future - Jalopnik Merve Emre: This Library Has New Books by Major Authors, but They Can't Be Read Until 2114 - The New York Times Martin Rosenbaum: Pseudonyms to protect authors of controversial articles - BBC Victor Mair: Korean refrigerator onomatopoeia - Language Log Kantar Consulting: Unlocking New Sources of Growth - Kantar Consulting Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption - Kantar Consulting Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.

Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.

In this episode, host Bryan Gildenberg reviews Kantar Consulting's Health and Wellness event in Hoboken NJ on July 25, and offers some thoughts on Amazon's Q2 results.

In this installment of Retail Sound Bites, Kantar Consulting's Chief Knowledge Officer and podcast host Bryan Gildenberg talks about recent innovations and changes at Albertsons and Walmart

In this installment of Retail Sound Bites, host Bryan Gildenberg and Kantar Consulting Senior Analyst of Ecommerce Meaghan Werle talk about their observations surrounding Amazon Prime Day.

In this episode, host Bryan Gildenberg connects with Kantar Consulting’s Director of Digital and Ecommerce Insights, Alice Fournier, and Kantar Consulting’s VP of Retail Insights, Brian Owens to talk about what you can expect at the April 2018 NACDS Annual Conference.

Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.

Bryan Gildenberg of Kantar Research shares view of current and future trends in global retail. This talk features some suprises around technology and where future growth markets will be and who is poised to take advantage.