Podcasts about cpg guys

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.Daniel Torres Dwyer of The FMCG Guys co-hosts the episode.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/Follow TCC online at: https://www.tccglobal.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coc-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Here's what we asked her : What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your organization? Can you walk us through your general approach to crafting integrated campaigns that spans media, commerce, multicultural, and creative touchpoints?How do you align integrated marketing efforts with evolving consumer behavior, especially in the digital/shopping space?What role does data play in shaping your integrated marketing efforts and what are important data sources to do this?How does Coca‑Cola integrate commerce experiences with digital and social activations—especially in grocery and retail shopper settings?Can you share an example of a particularly innovative or cross-functional project your team led recently and what made it successful?Here we now sit in a world of closed-loop measurement. How do you connect integrated marketing experiences to measurable business outcomes—such as sales lift, brand equity, CLTV, NTB or perception shifts?Which emerging trend—be it AI, immersive media, retail media, or something else—are you most excited about for integrated marketing?You were honored as one of Ad Age's 40 Under 40 in 2022—what do you feel helped you reach this recognition?You've completed all six World Marathon Majors and aim for all seven continents—how has long-distance running influenced your leadership style or strategic thinking? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health. Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/ Follow CVS Health online at: http://cvshealth.comFollow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/Zach answers these questions:Since stepping into your current role in March 2024, what has been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?CVS emphasizes seamless omnichannel experiences. What are key milestones in merging in-store and digital merchandising? With around 60 million digitally engaged customers, what are the biggest learnings about how digital influences in-store purchases in your category?What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?CVS stores have shoppers coming for Rx, for OTC and even primary healthcare needs. How do you work with the other business owners within CVS Health to ensure your shoppers get the care that they need and how do brands play a role in this process?Could you share how your merchandisers interact with CVS Media Exchange to ensure that brands connect with your consumers in the path to purchase?What role does behavioral insights via loyalty data (e.g., ExtraCare insights) play in determining your merchandising strategies? In other statements, you've noted younger generations trust influencers over experts. How does this affect product merchandising strategy? How do you see CVS's merchandising role evolving over the next 3–5 years amid innovations like “instant commerce”?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsThis episode is sponsored by Snap, Inc.Fintan answers these questions:Fintan, let's start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?You lead  global ad partnerships. How do these partnerships shape Snap's GTM strategy in the broader media ecosystem?Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?What advice would you give to agencies looking to leverage Snap effectively within omnichannel media strategies?Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?Looking ahead to 2026, what's your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce mediaFintan, you've seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company's white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.Follow Fuad Hannon on LinkedIn at: https://www.linkedin.com/in/fuadhannon/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/doordash/Follow NIQ online at: https://www.doordash.com/This episode is sponsored by DoorDash.Here's what we discussed:Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash's role evolving in this space?Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands? Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?We learned at GS that you have just expanded your partner list - can you take us through what's new and exciting with your partners?Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands? Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what's new and exciting about who are leveraging this?Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash's leadership in grocery and new verticals?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.comHere's what we discussed : Let's get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?How has Full View Measurement evolved over the years, and what makes NIQ's approach uniquely robust in today's omnichannel environment?NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?You've emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?“Digital engagement is no longer a complementary strategy—it's essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren't converting or where growth is stalling?Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/ Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/ Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/ Follow Merkle online at: https://www.merkle.com/Here's what we discussed :  1. Jordan, give us the latest - Roku was on this podcast  a year ago, what's changed, what's new and how is the world of CTV doing?2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?8. Jordan, if a brand hasn't used CTV before, what's the best way to give it a try? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/Follow Georgia-Pacific online at: https://www.gp.com/Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register here: https://rethink.industries/events/groceryshop-kickoff-party-september-28-2025/Here's what we asked Laura: CPG hasn't always been known for being data- or tech-forward. But you've made AI and data central to your team's approach. Why, and how is it paying off?How do you balance human creativity with AI-driven automation — especially in areas like campaign optimization or creative development?Media habits have changed so much in just a few years. How has your media strategy evolved? You've shifted from a TV-heavy media mix to a digital-first strategy — what signals told you it was time to make that change?Are there particular emerging channels — podcasts, gaming, retail media, even the metaverse — where you see the biggest growth opportunity for CPG?How do you make sure those media messages really resonate — beyond just price or promotion? With so many touchpoints, how do you measure what's really working across platforms? We know social and influencers have become a bigger part of your playbook. What's changed there?You've had some bold campaigns recently this year - across 3 of your brands. How have they performed - what kind of audience response have you seen?Georgia-Pacific has such iconic brands. How do you modernize a household staple without losing what people already love about it?Your campaigns have been bold and playful lately — how do you create a culture where teams feel comfortable taking creative risks?You're leading one of the most ambitious CPG marketing transformations in the country — what mindset shifts were required to get the organization on board?What skills do you think the next generation of CPG marketers will need that maybe weren't as critical five years ago? Looking ahead, what does the “CPG marketer of 2030” look like?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/Here's what we asked Lesley: Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.What is happening in Canada relative to behavioral data applications?How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?What is WMC's current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?What's the next big milestone you're aiming for with Walmart Connect Canada?How should brands not currently working with WMC get started with you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red's All Natural. Red's is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers' great big lives, and they take that seriously. Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/Follow Red's on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/Follow Red's online at: https://www.redsallnatural.com/Here's what we asked him : Red's positions itself as an authentic, premium foods brand with a strong emphasis on ingredient integrity and product innovation. How do you keep that authenticity alive in marketing while still scaling the brand?In the competitive grocery segment, how do you approach balancing spending between in-store and digital channels to both delight consumers and drive awareness?What strategies is Red's using to build deeper, more personalized consumer relationships—whether that's through loyalty programs, social media storytelling, or in-market experiences?With big players leading the pack, what creative plays or differentiators has Red's leaned into to stand out in a category so saturated with competitors?Have you experimented with newer forms like influencer activations, experiential pop-ups, or TikTok campaigns? If so, which ones are resonating most with Red's audience right now?Sustainability is often top of mind for natural-focused brands. How do you communicate Red's environmental or wellness commitments transparently—but without coming across as “preachy” or performative?How are you collaborating with retail partners—whether getting shelf innovation, exclusive SKUs, or co-promotions—to drive both trial and repeat purchase?What marketing metrics (e.g., repeat rate, social engagement, retail velocity) are giving you clear signals on whether your campaigns are advancing the brand's long-term health?Looking into the future: What CPG and food trends are you most excited (or concerned) about? Are there new innovation territories Red's is exploring?As a senior marketer, what's one piece of advice you'd give to emerging marketers looking to lead marketing in the CPG grocery food space today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's working / not.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/Here's who we cover : General Mills, P&G, Church & Dwight, Coca-Cola, Kenvue, Monster Energy, Brown Forman & Hershey.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jordan Bass, CEO & co-founder of HOP WTR - a new beverage startup that is scaling quickly. HOP WTR is the hop-infused, non-alcoholic sparkling beverage that's making serious waves in the functional beverage space. Jordan's background spans finance, brand-building, and strategic ops — and with HOP WTR, he's tapped into a white-hot consumer insight: people want to cut back, not miss out. Follow Jordan Bass on LinkedIn at: https://www.linkedin.com/in/jordantbass/Follow HOPWTR on LinkedIn at: https://www.linkedin.com/company/hopwtr/Follow HOPWTR online at: https://hopwtr.com/Here's what we asked him : Jordan, what inspired the creation of HOP WTR? Was there a specific “aha” moment that sparked the idea? You left a career in finance and business to launch a beverage startup — what pushed you to take that leap?Let's talk about Hopwtr's actual product. How do you balance functionality (like adaptogens and nootropics) with taste and consumer satisfaction?How did you approach flavor development — and what have you learned from early consumer feedback? HOP WTR isn't just non-alcoholic — it's functional. How important is that dual-positioning for your brand?You started DTC but have moved into retail — how have you managed that shift in distribution strategy? What was your first major retail win — and what did it teach you about scaling a beverage brand?How do you think about retail execution in-store vs. online visibility and conversion?What's been the most effective way to build brand awareness in such a competitive category? You've leaned into wellness and lifestyle messaging — how do you ensure authenticity in your branding?How do you think about community? Who is the HOP WTR consumer, and how do you stay connected to them?Where do you see the future of the functional beverage space heading in the next 3–5 years? Are we witnessing a permanent cultural shift around drinking behavior and moderation?What's been your biggest mistake as a founder — and what did it teach you? What advice would you give to other CPG founders entering a crowded category?Finally, What's next for HOP WTR — new flavors, new formats, international expansion?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom.Follow Claudia on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/Follow Flywheel on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/Follow Flywheel Next online at: https://www.flywheeldigital.com/Claudia answers the following questions : How has your role at Flywheel evolved, especially since Flywheel's acquisition by Omnicom? What new opportunities or challenges has this created?Your work emphasizes capability building in digital commerce. How are ecommerce strategies evolving today, and how does Flywheel help brands stay ahead in a rapidly changing landscape?In a recent podcast episode, you described retail media as advertising that occurs “close to or at the point of sale.” Could you walk us through how that concept fits into broader brand strategy and which brands are using it most effectively right now?Flywheel's research shows that the most impactful drivers of sales on Amazon are media spend and organic shelf ranking, ahead of price and inventory. How should brands prioritize investments given these insights?What are the biggest roadblocks brands face when trying to scale digital commerce capabilities? How do you approach "connecting the dots" across teams and markets?With Flywheel now within Omnicom's ecosystem, what new tools or data synergies have emerged to help your clients achieve growth in commerce?You've recently discussed how unified ecosystems and AI-driven insights are transforming retail. How are you leveraging AI and ecosystem integration to deliver more relevant consumer experiences?At the 2025 Syndigo Connect event, you spoke about optimizing product and commerce experiences for long-term success. What storytelling techniques or content strategies are driving retention and loyalty beyond the initial purchase?Are there emerging trends in retail media, ecommerce infrastructure, or omnichannel tech that you're watching closely—and that CPG brands should be paying attention to?On a more personal note: What first drew you into digital commerce, and what advice would you give someone aspiring to lead capability-building in this fast-evolving space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.This episode is sponsored by DoorDash.Follow Toby on LinkedIn at: https://www.linkedin.com/in/a-toby-espinosa-b9458812/ Follow DoorDash on LinkedIn at: https://www.linkedin.com/company/doordash/ Follow DoorDash Ads online at: https://advertising.doordash.com/en-usToby answer these questions:Can you walk us through your role at DoorDash Ads and how the organization fits within the broader DoorDash ecosystem?What unique value does DoorDash bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?What makes advertising within the food delivery sector different from other consumer industries?  What types of CPG brands are seeing the most success on DoorDash Ads—and why?Can you share a campaign or partnership or examples that exemplify what "great" looks like on DoorDash Ads? aka what is best in class?How is DoorDash doing things differently, and how do advertisers look to us as an additional opportunity to what other RMNs are already offering?What does working with Doordash ads entail - aka the customer experience?What key performance indicators (KPIs) do you consider most critical when evaluating ad success at DoorDash? Can you share some examples of how data insights have directly influenced campaign adjustments?What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://www.instacart.com/company/adsAli & Tim answer these questions:Instacart has been rapidly expanding its retail media capabilities—what's the overarching vision for Instacart Ads in the next 1–3 years?How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America's leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/Follow Mercado Ads on LinkedIn at: https://www.linkedin.com/showcase/mercadoads/Follow Mercado Ads online at: https://ads.mercadolivre.com.br/Sean answers these questions:How is Mercado Libre evolving its marketing strategy to support the CPG category's digital expansion across Latin America?What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network?How do you support CPG brands in activating precision targeting and attribution on your platform?What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes?How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers?What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners?Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative?How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel?How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries. Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Ace Hardware on LinkedIn at: http://acehardware.com Follow RedVest Media online at: http://redvestmedia.comMolly answers these questions:Ace has a unique position as a cooperative of independent retailers. How does that structure shape the way you approach retail media compared to traditional big-box retailers?We're read that Ace balances local relevance with national scale—how do you preserve that hyper-local feel while delivering a unified marketing message through Ace Media?Ace Rewards has over 71 million members with impressive active engagement—how are you leveraging this loyalty data to power Ace Media's audience targeting and personalization?Ace Media is launching with a full-funnel portfolio right out of the gate. What led to the decision to debut such a comprehensive offering instead of rolling it out incrementally?You're partnering with Epsilon and launching with interoperability across commerce platforms like Flywheel & Pacvue. How does this commitment to open infrastructure benefit your brand partners?Your approach to launch is intentionally curated, not a land grab for ad dollars. How are you choosing which brand partners to bring in first—and why is that intentionality important?Measurement seems to be a passion point for you. What can advertisers expect when it comes to transparency and performance reporting from day one?Looking ahead, what's your vision for how Ace Media will evolve—and how do you see it helping both national brands and independent store owners thrive over time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/Follow Dollar General online at: https://www.dollargeneral.com/Heather answers these questions:Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?How would you explain Dollar General to someone who is unfamiliar with the retailer?How do you see DG's role in the food and beverage category? Are your food customers motivated primarily by convenience, value, assortment or some other factor?Given DG's expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?What are some recent examples that illustrate impact?And to further your reach of Serving Others, you're now offering delivery services, too. Can you expand on that?As you look at the company's consumables mix, where do you see room for innovation and expansion?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsAlanna answers these questions:What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?How is Snapchat uniquely positioned to support CPG brands in today's attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?Measurement is always a top concern for CPG advertisers. What's Snapchat doing to help brands prove ROI or incrementality? What's the most misunderstood metric in social advertising for CPG, in your opinion?How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?Let's close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/cpgpodcast/The CPG Guys cover these topic:Trader Joes post by Peter BondAI in action on LinkedInRetail media pie for everyone smaller other than AMZ and WMT Doing store walksConference roundup Is podcasts still #1 for learning growing Cornell retail media program Top retail episodes 2025 : Jamil, Diana, Pulsifer, Williamson, jeff Cohen CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Jamil answered these questions:How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique? With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year? Prime Day now spans 26 countries. How do you prioritize market expansion (e.g. Ireland, Colombia)? You've described inventory placement and last-mile enhancements as key to faster delivery—what's been the biggest operational challenge?How do you balance speed of delivery with minimizing out-of-stock experiences during peak events like Prime Day? How is AI reshaping personalization in Prime—especially for recommendation engines and support chatbots like “Rufus”? What are the “six pillars” that Prime uses to foster an innovative mindset (referencing the podcast)? With Prime Day including daily deal drops every five minutes, how do you ensure members aren't overwhelmed? How do you measure and iterate on Prime member satisfaction during high-intensity periods?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguysFollow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-reportRead Snap Success Stories here: https://forbusiness.snapchat.com/inspirationAbby answers these questions:What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"Snap's focus has always been on real relationships. How does that translate into real retail outcomes for brands?"What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What's the biggest myth brands still believe about Gen Z engagement on social platforms?How is Snap helping brands remain culturally relevant while staying true to their identity?What's the biggest myth brands still believe about Gen Z engagement on social platforms?How do you see the line between social and retail blurring in the next 12–24 months?"What does the future of 'retail media meets social commerce' look like from your seat? What's one innovation or trend at Snap that CPG leaders should be paying more attention to?How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/ Follow Walmart Chile online at: https://www.walmartchile.cl/ Lucas & Pamela answers these questions:Let's start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world's largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers these questions:Mark, you have a rich professional background working at Sam's Club, Ahold Delhaize USA and Citrus Ad recently rebranded as Epsilon. What was it about the opportunity at Costco around retail media that made you make this move and what were your objectives coming into the role?Why is retail media an important mechanism for brands to engage with shoppers and what makes it so appealing compared to the last century driven by linear TV and print media? What is the promise of retail media in your opinion?What do you see as the key attributes of Costco's retail media offering that should drive brands to leverage it in engaging your members?What are the core onsite ad unit offers that brands can leverage and which ones drive the most application from your suppliers?How about offsite and instore ad units? How is Costco affording quality offerings to brands in these areas?Why is transparent measurement of retail media performance marketing an essential component of brands moving their budgets into closed-loop measurement ecosystems and how is Costco ensuring that their platform succeeds in providing brands with the necessary omnichannel measurements?How does Costco make these solutions available to brands? Is it managed service, self-serve, ad tech partnerships with agencies?What are some of the industry trends that you are focused against for platform improvement and supplier adoption of Costco's RMN?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Jeff answers these questions:Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart's unique assets?How do you approach the commercialization of new ad products while ensuring they align with Walmart's customer-centric values?How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?What innovations are being explored to enhance CX in retail media?Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?ExperienceWhat advancements have been made in closed-loop measurement, and how do they benefit advertisers?How is identity resolution handled within Walmart's advertising ecosystem to ensure effective targeting?What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Joe Davis,  Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/ Follow Tree Line Strategy Group on LinkedIn at: https://www.linkedin.com/company/tree-line-strategy-group/ Follow Tree Line Strategy Group online at: https://www.treelinestrategygroup.com/ Joe answers these questions:Retail Media continues to grow in importance for both retailers seeking to develop profitable revenue streams and for brand advertisers seeking meaningful full funnel alternatives to linear television & print media. What's your take on the level of challenge that is presented to CPG brands trying to navigate all of the retail media networks available to them?Should brands be focused on the big marketplaces like Amazon, Walmart, Instacart etc. or do they need to develop negotiation strategies for all the places their products appear for sales and why?Brand advertisers find themselves in different types of situations in which they must negotiate retail media investments. What are these situations and what types of response do they necessitate? What are the essential questions brands need to ask the retailer before agreeing to anything?How should brand advertisers build their teams for effective negotiation?How do brands decide what they should be negotiating for in these discussions?:  What are the red flags of RMN negotiation and how can brand advertisers prepare for the rabbit holes that the retailer may be forcing you to go down? Beyond what you've shared, what should brand advertisers be looking to address in helping them deliver success in their retail media activation strategy?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/Follow Recess online at: https://www.recess.is/Jack & Mike answer these questions:Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.Tell us what led you to launch Recess, and how did the pandemic shape your model?How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?What does Recess actually do differently — and how does content and amplification factor into it?Can you talk about the value Recess delivers across the funnel?What trends are you seeing, and where does Recess go next?How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/Find AD USA online at: https://www.adusa.com/Daniël answers these questions:You are an OG of ecommerce, going back as far as early 2000's. What changes have you seen over the years? The latest conversation and buzz in the industry is that ecommerce and omnichannel is taking a backseat given the volume challenges and that instore back to basics is everything. Is this what you see? Another common myth is that ecommerce of any sort including click & collect is a profit negative proposition. If so, why is it such a focus and also growing nation wide? Data – I have to imagine you are in the midst of all kinds of analysis and algorithms all the time. Can you give us an overview of the types of data that matter and how does POS sales data inform your decision making, especially customer loyalty? Home delivery – dead or alive? Why? Can you take us behind the scenes of what it takes to build a retail fulfillment network? What's involved ? Are there DC's, the challenges and what you face everyday to keep it running? What metrics matter the most in your role? How do you optimize these metrics to deliver for your customer? How do you work with the merchandising and space planning teams in your role? Do you share data with each other? Does one decision from you or them impact what either of you have to deliver for your customer? You have 5 banners that operate fairly independently – both promotional and assortment. How do you manage this complexity? Finally, what trends are you following in the industry? What concerns you the most? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollidaFind Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568bFind NielsenIQ Media online at: http://nielseniq.com Nicole & Jennie answers these questions:Let me ask the obvious - what does a day in the life of each of you look like? What does the word work life balance mean to you?How do you both bring a sense of balance in your lives and get some ‘me time'What are day to day challenges you'll deal with in just getting it all done?How do you deal with away from home business travel? What does vacation travel mean to you? Do you get away? What's your next getaway? Let's talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job? What advice would you give other CPG parents listening to this episode ? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/Alison answers these questions:What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?Why did WHSmith choose to partner with SMG in launching a media platform?How does WHSmith differentiate its media network from other retail media networks in the travel space?What are the core solutions that you offer brands to engage consumers in your physical retail locations?What types of brands or advertisers see the most success when partnering with WHSmith's media network? Is it all about endemic advertising?Can you share any recent success stories of brands leveraging WHSmith's retail media network effectively?What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?How does WHSmith's media network measure and report on ad effectiveness for partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world's largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/ Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/Find Ampd online at: https://www.ampd.io/Brandon & Steve answer these questions:What is the RPA policy and why does it hold brands back in your observation? Is it a ‘where to buy' challenge?We'd love to learn how RPA came about and how often do you encounter it in the law practice? Is it a big deal or not? Have you seen it enforced?We have a new administration and it's clear they are moving aggressively on removing business barriers. What are you guys anticipating?In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy' as an intent to help the consumer know promotional offers?Let's stay on the theme of where to buy. What is it then ideal for and what is it not ideal for? Can I have both of you respond to that – Steve you first?Any case studies recently that you can share from personal experiences?Since this is a misunderstood topic, how is Ampd's platform help in this space? Why should a brand invest with you to overcome this challenge? What is then the advantage of sending closed loop traffic directly to retailers? Is first party data then lost as only retail will have it?How can a brand be RPA compliant? What is your outlook and closing advice on this topic?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/Subscribe to Mass Market Retailers here: https://massmarketretailers.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It's Time to Cut EPS Significantly”Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovation, supply chain and AI talent/capabilities.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/To read Nick's letter go here: https://www.linkedin.com/posts/cpgpodcast_growth-activity-7320215173019942913-wRRY?utm_source=share&utm_medium=member_ios&rcm=ACoAAAAB-1kB_qphpg7T2qlI24Zz4i_8wB0zMTICPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/Subscribe to Mass Market Retailers here: https://massmarketretailers.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam's Club, the club format division of Walmart.Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/Find Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/Find Sam's Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers?Greg answers these questions:Tell us about you the person? Take us through your career growth journey in digital and ecommerce and how you got here?Take us through Sam's ecommerce strategy and what is the 2025 focus? [Greg will respond to #6 below as a response to this strategy question, hence striking out the questions below.]NRF digital council - what does this mean and how are you and Sam's club contributing through it in our industry? How has ecommerce fundamentally changed over COVID and in a post COVID environment? How are you and Sam's dealing with this?Tell us about your team and how you motivate them everyday? What is your approach to people leadership?Retail media has fundamentally changed shopping. How are you partnering with MAP and leveraging this for your customers experiences?What trends are you following these days? AI, tech, other or digital trends? Why are these important?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligence-newsletter/Find Applied Intelligence online at : https://appliedintelligence.beehiiv.com/Here's what we discussed : Is the CPG industry ready for AI at scale?Do we understand the difference between ML & AI?What is applied AI?Where is AI the most effective in commercial forums, teams and growth?Are CMO's doing what's needed to leverage AI?Why ChatGPT is merely a beginning...How can you learn, adapt and adopt.Applied AI in CPG.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Find IGA online at: https://www.iga.com/Michael answers these questions:What is the history of retail media at IGA and how can brands activate on it?How can independents help brands regain their volume through customer acquisition?How does IGA help its members with assortment planning?Why should all marketing efforts drive actions?How has IGA partnered with Instacart?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/WB Research: https://www.wbresearch.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/Find Illycaffè online at: https://www.illy.com/en-usApply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Cristian answers these questions:Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?How does illycaffè ensure a seamless omnichannel experience for its customers?How has illycaffè's digital business evolved under your leadership? What have been your key objectives in this area?How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/Find Path to Purchase Institute online : https://p2pi.com/Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class?2.) Which RMN's have the best measurement frameworks?3.) Who is the easiest to work with?4.) Which RMN is integrated with merchants?and so much more....CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London's cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she had to share her creation with the world.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Kathryn Bricken on Linkedin at: https://www.linkedin.com/in/kathryn-bricken-78620625/Find Doughlicious on Linkedin at: https://www.linkedin.com/company/doughlicious-dough/Find Doughlicious online at: https://doughlicious.co.uk/Here's what we asked her : Tell us about you the person? How did the idea for doughalicious come by? How did you convert the idea to a product? How is doughalicious scaling? Why is it better than other brands? Where can it be found Take us through the portfolio of doughalicious. What's next? In categories where there are brands with deep marketing pockets and distribution how do you captivate the consumerTell us about your team and how you motivate them everyday? What is your approach to people leadership?Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place? Challenges as a startupWhat trends are you following these days? AI, tech, other or food trends? Why are these important? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Follow Tracey Massie on Linkedin at: https://www.linkedin.com/in/tracey-massey-5328951/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at:  https://nielseniq.com/global/en/Download the Gen Z report here:  https://nielseniq.com/global/en/insights/analysis/2025/connecting-with-gen-z/Download the Consumer Life Trend Report here: https://nielseniq.com/global/en/products/consumer-life/ Tracey answers these questions:Take us through your career journey from the early days at Mars to your role here at NielsenIQ. What leadership principles are you anchored on / served you well and what would you advocate others learn?There is no one better to weigh in on what is motivating consumers globally. What trends are you seeing from consumers that are impacting how they shop?Does this look any different for GenZ? They are such an important cohort that we're hearing lots of discussion about from brands and retailers alike.It's not just consumers that are wrestling with a lot of change, given your work with the largest retailers and CPG manufacturers around the world, what are the shifts impacting their brands?We've talked about how NIQ is the world's largest consumer intelligence provider. Why is what you do so important to the industry?What is the role of mentors in your careers and do you believe in reverse mentorship?For someone early in their career aspiring to follow your footsteps and be at the world's greatest insights and data organization - what's your advice?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.