Podcasts about cpg guys

The CPG Guys are joined in this episode by Curt Munk, Head of Sales & Strategy at Tracy Locke, the Original Commerce Agency. Their relentless focus on the future and willingness to embrace innovative thinking has kept them and our clients ahead of the commerce curve for over 100 years. This episode was recorded in Las Vegas Nevada at CES 2026.Find Curt on Linkedin at: https://www.linkedin.com/in/curt-munk/Find Tracy Locke on Linkedin at: https://www.linkedin.com/company/tracylocke/Find Tracy Locke online at: https://tracylocke.com/Here's what we asked him:What are the major areas of focus at CES?With respect to the Venetian Hotel, what types of tech are found on the show floor?How do you go about curating all of the tech on display?What you take clients on floor tours, how do you think about ensuring the content matches their business issues?What were some of the best tech innovations at CES 2026?Is 2026 a step-change year for tech or a natural progression?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Parag Shah, CEO & Co-Founder of ThinkBlue Consulting.We decompose what happened at the 2026 FMI Midwinter Executive Conference.Learn more about FMI Midwinter here: https://www.fmi.org/midwinter-conferenceFollow Parag on LinkedIn at: https://www.linkedin.com/in/omnigrowthparag/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Target announced new board membersSouthwestern rebrands as The Winn-Dixie CompanyAmazon to open Illinois supercenterFMI Midwinter RecapCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.This episode is sponsored by Syndigo.Follow Simon Angove on LinkedIn here.Follow Syndigo on LinkedIn here. Follow Syndigo online here.Access the full consumer report mentioned by Simon here.Simon answers these questions:Syndigo operates in the world of Product Experience Management—PXM. For folks who might not be familiar, what are we talking about when we use that term?Why should brands be thinking about product experience right now? What's the big deal?Managing product experiences sounds straightforward, but clearly it's not. What makes managing product experiences so complicated; why isn't everyone doing it well?What does agentic commerce mean for brands and retailers in terms of the opportunity it presents and also the difficulties you see in taking advantage of the Trend?The market's shifting fast—consumer behavior, tech innovation, even economic pressures. What is Syndigo doing to stay ahead?With tighter budgets and resource constraints, where do you see the biggest opportunities for efficiency in PXM workflows? And where do companies tend to get bogged down?One way we've seen technology vendors like Syndigo stay flexible and capable of delivering results for clients is a strong partner network with providers (like Flywheel, for instance) to support them along the way – tell us a little bit about your partner strategy and why that's a priority for you right now.You touched on how AI is transforming how consumers browse and buy. Let's turn to the tactical side, where is it coming up in PXM in a tactical, practical way?For companies that are hesitant about AI-driven solutions for product content management, what's your advice? How do they start without feeling overwhelmed?What do you see as the next phase for PXM—and what should we be watching for in 2026?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani, Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/Find Chobani online at: https://www.chobani.com/Here's what we asked John:John, let's start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer?The Chief Customer Officer role is all about building deep partnerships. How do you define retail customer centricity at Chobani, and how does it show up in your day-to-day?Chobani has grown from disrupting yogurt to becoming a modern  food and beverage company. How do you balance staying true to the brand's roots while  expanding into new categories?Innovation is at the heart of Chobani's DNA. How do you align with retail partners to ensure that innovation lands successfully with shoppers?Chobani has always led with purpose, from food made better to community impact. How does that purpose translate into customer partnership and retail collaboration?Consumer today demand more authenticity & transparency from brands. How is Chobani meeting those expectations in ways that build both brand equity and customer trust?Looking out to 2026, what excites you most about the future of food, beverage, and retail partnerships?For emerging leaders in CPG, what advice would you give on building trust, driving results, and being an effective customer-first leader?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Coca-Cola names first Chief Digital OfficerStratably State of retail Media ReportWalmart org changesConsumer spending reportCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.This episode was recorded in Las Vegas Nevada at CES 2026.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at : https://albertsonsmediacollective.com/Here's what we asked her:Liz, you've just crossed the one-year mark leading measurement and media at Albertsons Media Collective. Looking back, what surprised you most about the role—and what are you most proud of accomplishing in year one?In-store retail media has become one of the most talked-about topics in the industry. Why was it so important for Albertsons Media Collective to lean in here—and what problem were you trying to solve first?You first announced your in-store efforts at Cannes, and now at CES you're sharing pilot results. What did those pilots validate—and what did they challenge in your original assumptions?You've highlighted a Mondelez and Sargento case study—what made those partners a strong fit for in-store activation, and what outcomes should brands be paying attention to?From a retailer perspective, what does it actually take to scale in-store retail media without compromising the shopper experience or store operations?You've been very vocal about transparent measurement. Why is that such a critical foundation for retail media relationships, especially as in-store and offsite continue to grow?Albertsons Media Collective has done some creative things—like the BOGO Blitz with enterprise media match and the Alby Awards with guaranteed ROAS. What was the thinking behind rewarding performance in these ways?As we look toward 2026, how do you see measurement evolving—especially across in-store, onsite, and offsite—and what should brands and retailers be preparing for now?You're showcasing future-state demos here at CES. Without giving too much away, what should the industry be excited about when it comes to where in-store and retail media are headed?For brands and retailers listening who want to be ready for what's next in retail media, what's the one mindset shift—or capability—they need to start building today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc.The episode was recorded in the Walmart Connect Studio in the Aria Resort.Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: http://walmartconnect.comKhurrum answers these questions:You've recently taken on an expanded role overseeing business and product communications at Walmart Connect. How has that broader remit shaped the way you think about telling the Walmart Connect story today?WMC has evolved quickly over the last few years. For listeners who still associate retail media mainly with lower-funnel ads, what's the biggest misconception you're trying to correct?AI is reshaping nearly every part of the marketing stack. From your perspective, what does AI-powered retail media actually mean—and what does it enable that wasn't possible even a year or two ago?As WMC makes announcements in this space, what problems are you most focused on solving for advertisers with AI—efficiency, effectiveness, measurement, or something else?Looking ahead, how do you see AI changing the role of the marketer as retail media becomes more central to the media mix?From a marketing leader's vantage point, what are the biggest challenges CMOs are staring down as we approach 2026?Many CMOs are under pressure to do more with less—fewer partners, tighter budgets, higher accountability. Where does retail media uniquely help address those pressures?How do you think retail media's role in the media plan will shift over the next 18–24 months—especially relative to traditional digital and linear channels?Since joining, you've led a brand refresh and new narrative for Walmart Connect, simplifying the story into two buckets: brand and performance. Why was that distinction so important, and how does it help advertisers better navigate the platform?You've compared this moment to a bit of a “Who Knew?” campaign—what are the most surprising capabilities of Walmart Connect that brands still don't fully appreciate?If you were advising a CMO or media leader today, what's one thing they should start doing now to be ready for where retail media is headed by 2026?When you think about the next chapter for WMC, what excites you most about what's coming—and what should our listeners be watching closely?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Omnicom post-IPG CloseAlbertsons Media Collective introduces in-store digital will store-match control measurementWalmart and Google infuse Gemini with shoppingOura doubles down on Roundel at TargetCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/Follow EMarketer online at: http://emarketer.comLearn more about Sarah's research report “Retail Media Networks: Trends, Benchmarks, and Leadership in 2025” here: https://www.emarketer.com/content/retail-media-networks-trends-benchmarks-leadership-2025Sarah answers these questions:What led you to develop this new report on retail media networks. What were you hearing in the industry that made you believe this might resonate in terms of thought leadership?Your report highlights *strong strategic conviction but uneven operational maturity* across RMNs. Where do you see the biggest disconnect between ambition and enablement today—and what's driving that gap?Any thoughts on how organizations can choose a model that will drive success?Fewer than half of surveyed RMNs have cross-functional KPIs, and fewer than one-third tie incentives to merchandising teams. What's preventing incentive alignment, and what does “good” look like?Measurement and reporting ranked as *the most pressing challenge* for RMNs—especially proving incrementality. What innovations or methodological shifts do you expect will actually move the industry forward?Survey respondents anticipate future growth from a mix of in-store, onsite, and offsite channels. What formats or surfaces do you see emerging as the *next big accelerators* of RMN revenue?Respondents believe zero-click search and agentic AI will be *the most disruptive forces* shaping retail media over the next three years. How should brands and RMNs prepare for this shift?RMNs say that next year, their top priorities will shift toward *tech modernization, data infrastructure, and off-site media acceleration.* What will separate the networks that actually deliver from those that simply aspire?How do interested professionals learn more about this research report?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026.Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=allConsumer habits report download : https://nielseniq.com/global/en/insights/report/2024/mid-year-consumer-outlook-guide-to-2025/Here's what we asked her : Marta, let's start by understanding what these reports are, when did you release them and what data inputs went into them?Your report says 2026 will be defined by consumer caution—even among financially thriving households. Why do you think this cautious mindset is sticking around, and how should brands respond to this ‘insurance mentality' consumers seem to have?Two-thirds of consumers say brand trust is very important. In a world where ‘less is more,' how can brands earn and maintain that trust—especially when shoppers are cutting back and being more intentional with their purchases?AI is rewriting product discovery, but there's still distrust in AI-driven shopping. How do you see this tension playing out? Will consumers embrace AI as a shopping assistant, or will skepticism slow adoption?You talk about retail media networks and creator commerce as game-changers for visibility. How do you see the balance shifting between traditional retail strategies and these new digital-first approaches in 2026?Historically, shopping started with intent — increasing, platform like TikTok Shop show us that it now begins with inspiration. How is the consumer changing how they shop?Private label is no longer just a trade-down option—it's becoming a first choice. What's driving this shift, and how should national brands rethink their competitive playbook?Your report mentions anti-obesity medications, functional snacking, and commodity volatility as catalysts for change. Which of these trends do you think will have the biggest impact on CPG innovation in 2026—and why?We see a note on consumers to prioritize core expenses over many CPG items own 2026. What does this mean?Marta, with all the uncertainty and change consumers are navigating, what makes you most excited about 2026? And why should brands and retailers see this as a year of opportunity rather than just challenge?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE  with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit. This episode is sponsored by STRATACACHEFind Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/Find STRATACACHE online here: https://www.stratacache.com/en/Chris answers these questions:You are hosting a full day focused on retail media inside the physical store—a deliberate choice given how much attention off-site and digital retail media still get. What convinced you that the store deserved its own moment right now? Is it fair to say the industry is moving from speculation to proof? What triggered that shift?We'll have voices from BCG, McKinsey, EMARKETER, and Solomon Partners in the room. When consultants, analysts, and investors all start telling a similar story, what does that signal to you?One of the themes we'll explore during the day is the idea that the traditional funnel has collapsed and influence now happens closer to the moment of purchase. Why is the store uniquely resilient in that new influence model?Why do you think shoppers still trust in-store media more than online media? Is that trust something retailers can scale without breaking it?We'll hear during the day that agentic AI is compressing margins in digital retail media. Help connect the dots for our audience—why does that dynamic actually elevate the strategic value of physical stores?If AI makes digital media more efficient but less differentiated, does the store become one of the few environments where context still matters more than targeting?Why is that shift so foundational to unlocking real retail media scale in stores?We'll have IAB and measurement leaders talking about standards. From your perspective, how important is measurement alignment to making in-store media credible to brands and CFOs?What separates retailers who are moving from pilots to platforms from those who are still stuck in experimentation?We'll also explore how the store is becoming a fully expressive media environment—not just screens, but experience. For brands listening, what does “store-native creative” really demand of them?What outdated thinking do you hope gets challenged during this event? Is the biggest barrier today technology, standards, or internal politics?Looking ahead to 2026, what will define success for retailers who fully embrace in-store media versus those who don't?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in thi CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/=CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals.Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/ Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/ Follow The Happy Start online at: https://www.thehappystart.com/This episode was recorded in Seattle at Amazon Accelerate 2025.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/Follow Plant Therapy online at: https://www.planttherapy.com/This episode was recorded in Seattle at Amazon Accelerate 2025.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/This episode was recorded in Seattle at Amazon Accelerate 2025.Neil answers these questions:Neil, What are some of the biggest surprises you've encountered working with consumer/retail data over the past few years?From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026?As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond?How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty?Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now?How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly?How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail?What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers?What innovations or retail models are you watching that might seem niche today but could become mainstream soon?What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General.Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/This episode was recorded while walking a DG Market Store near Nashville, TNCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Honest leaves DTCPepsico Leadership changesKraft Heinz has a new CEOGMI receives sell ratingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency,Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/Follow Crunch Fitness online at: https://www.crunch.com/Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/Follow Familiar Creatures online at: https://www.familiarcreatures.com/Chad & Justin answer these questions:Justin - You went from career copywriting to launching Familiar Creatures in 2018. What was the pivotal moment or calling that prompted that leap? Chad - Your career spans from P&G to hotel hospitality to Disney before Crunch. How have those diverse experiences informed your leadership and innovation as CMO?Both - When you first started working together, what was the big idea or insight that connected Crunch's marketing goals with Familiar Creatures' creative vision?Both - Crunch's “No Judgments” ethos is core to the brand. How do you both bring that to life strategically and creatively in campaigns?Chad - How do you strike that balance between being bold and staying inclusive?Chad - Walk us through how a Crunch campaign comes to life—from the marketing brief to the creative execution. Justin -  What's that back-and-forth like between you?Both - Looking at your work together, what's one campaign or idea you're most proud of—and what made it resonate?Both - What's the toughest creative or strategic challenge you've tackled together, and how did you work through it?Justin - Fitness marketing can be tricky—people's emotions around health are personal. How do you ensure the tone feels fun, motivating, and never off-key?Chad - Crunch operates in gyms but also digitally with streaming classes. How do you think about building campaigns that bridge the in-person and digital worlds?Justin - What have you each learned about building strong brand–agency relationships that others could take away Chad - Where do you see Crunch's marketing and creative going in the next 5 years—and how do you see brand + agency collaborations evolving in that future?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values.Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/Follow DG on LinkedIn at: https://www.linkedin.com/company/dollar-general/Follow DG online at: https://www.dollargeneral.com/about-us/historyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Coca-Cola names a new CEOState-level changes to SNAP benefitsAldi steps on the growth pedalAI permeates the shopper journeyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleachFollow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/Follow Ibotta online at: https://ipn.ibotta.com/Bryan answers these questions:Ibotta started as a wildly successful cashback app. When did you first realize the company needed to evolve into a performance-marketing platform that could power promotions for national brands and retailers—not just consumers?Take us to the moment when the vision for the Ibotta Performance Network crystallized. What was the “aha” moment that told you the future wasn't DTC incentives, but a full-funnel, retailer-connected promotions ecosystem?When you think back to the earliest days of the IPN, how did the partnership with Walmart come together, and what did that milestone unlock for Ibotta's trajectory?The IPN is now a fundamentally different engine than it was two years ago. How have new partners like Instacart and DoorDash, plus an elevated focus on measurement, reshaped the network?You're now reaching more than 200 million consumers. What does true personalization look like at this scale, and what have you learned about delivering the right promotion to the right shopper at the right moment?When you talk to brand partners today, what are the top priorities they're solving for—and why is the traditional ROAS framework failing them?You've compared LiveLift to the launch of the IPN in terms of strategic importance. What gap does LiveLift fill, and why is this such a pivotal moment in Ibotta's evolution?How does LiveLift help quantify the true incremental impact of promotions—whether that's velocity, basket expansion, or shortening the repurchase cycle?CPGs keep saying they struggle to tie promotions directly to outcomes. How is Ibotta helping close that measurement gap, and what does the Liquid Death case study reveal about what's possible?If you had to project 1–3 years out, how do you see the promotions landscape transforming—and what will separate the brands that win from those that fall behind?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Mars Snacking (formerly known as Kellanova).Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars Snacking (Kellanova) on LinkedIn at: https://www.linkedin.com/company/kellanova/Here's what we asked Joe:Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova?You recently penned a white paper for MMR (Mass Market Retailers) focused on the shopper experience. Can you talk about the motivation behind that piece?Talk more about what is driving these changes in shopper behavior? So what is the answer? From your perspective, how can the industry shift to meet the changing needs and wants of shoppers?What does a true win-win partnership with retailers look like, and what behaviors signal that it's moving in the right direction?Can you talk a bit about how Kellanova is engaging differently in light of these shifts?In light of this and other changes, What are therefore the most important skills a future CPG commercial leader needs to learn and sharpen?Looking to what's ahead in the next 3 years, what are you focused on, excited about - and are there any concerns  ?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads.This episode was recorded at Amazon unBoxed 2025 in Nashville TNFollow Wayne on LinkedIn at: http://linkedin.com/in/purbooFollow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow Amazon Ads online at: https://advertising.amazon.com/Wayne answers these questions:Wayne, you've been in media, tech and now advertising at Amazon. Can you walk us through your journey and how you landed in the CPG‐advertising intersection along with what does your current role at Amazon Advertising look like? What are the core responsibilities and strategic levers you focus on?Coming from entrepreneurial & video/telecom roots (e.g., your time co-founding QuickPlay Media) how has that shaped your perspective now in a large ecosystem like Amazon?Many CPG brands think “Amazon = retail channel” but there's a whole advertising & media angle. How do you advise brands to better harness the “media + commerce” capability of Amazon, especially with video?From your vantage point, what are the most common mistakes CPG brands make when planning Amazon-advertising budgets with video?How does you define success for a CPG brand? Are there metrics beyond lower funnel that brands should be paying more attention to, especially with video?Video, streaming, influencer, live-commerce: Which media formats do you think are the most under-utilised by CPG brands on Amazon right now, and why?How should CPG brands think about full-funnel versus upper-funnel investments when advertising on Amazon? Is there a "sweet spot" you're seeing?What advice would you give a CPG brand that's just starting to advertise on Amazon (i.e., their first campaign) on leveraging video — what some things should they absolutely nail?On the flip side: what advanced tactics or experiments are you seeing the most exciting results from, for brands already well-established on Amazon?Are there “best practice” frameworks or internal Amazon Advertising tools that brands should know about (or ask for) re : video / streaming that many overlook?Over the next 3-5 years, what do you think will be the biggest disruptors in CPG advertising (on Amazon and beyond) with video?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Amazon tests ultra fast deliveryThe Kroger Co. reported strong sales for its third quarterWalgreens Expands Retail Media with AI-Powered Order Confirmation AdsDollar General and Dollar Tree both reported November quarter resultsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Beverage Vertical & Andrea Bider - VP Pet Care Vertical.Follow Sherry Frey on LinkedIn at: https://www.linkedin.com/in/sherry-frey/ Follow Anna Mayo on LinkedIn at: https://www.linkedin.com/in/anna-mayo/ Follow Chris Costagli on LinkedIn at: https://www.linkedin.com/in/chriscostagli/ Follow Andrea Binder on LinkedIn at: https://www.linkedin.com/in/andreabinder/ Follow NIQ online at: http://nielseniq.comEach guest is asked to recap major trends from 2025 and predictions for emerging trends in 2026.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Follow Buy with Prime online at: https://buywithprime.amazon.com/Wain answered these questions:There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed! What does this new expansion mean for Amazon sellers and the growth of their small businesses?Can you share what your goals are as GM for Amazon MCF & Buy with Prime?How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months? For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs? How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?What makes Amazon's third party logistics an unique industry offering? What data & analytics can brands access when using Buy with Prime & MCF?How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime's value? Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon's fulfillment/checkout offerings need to adjust?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Omincom closes IPG acquisitionDOJ Google case reaches end of remedies phaseKatseye "Better in Denim" campaign elevates Gap Inc. salesBest Buy raises full year estimates on resilient cnumer buyingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTokFollow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/Follow TikTok online at: https://ads.tiktok.com/business/en-USMike answers these questions:1. Mike, you've talked about TikTok leading a new era of “discovery commerce.” Can you unpack what that means, and how it's shifting traditional consumer journeys?2. Historically, shopping started with intent — now it begins with inspiration. How should CPG marketers rethink their strategies in this new discovery-first model?3. How is TikTok helping brands bridge that gap between entertainment and transaction — from a “fun scroll” to an actual purchase?4. Food & Bev has exploded on TikTok — from viral recipes to emerging brands. What's fueling that momentum?5. Can you share an example or two of how leading Food & Beverage brands are using TikTok to stay culturally relevant and drive measurable business results?6. How are challenger brands — maybe smaller or niche players — using TikTok differently to punch above their weight?7. TikTok has become both a cultural hub and a shopping destination. How do you see this evolution shaping advertiser needs and consumer behavior through 2026?8. Creators have become essential to the platform's ecosystem — how do you see their role evolving as commerce becomes more embedded in content?9. What are some of the biggest misconceptions you still hear from brands about TikTok — and what's your advice for those trying to get it right?10. If you had to summarize the “future of commerce” in one phrase or prediction — what would it be?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/Follow Uber online at: https://www.uber.com/us/en/advertising/Kristi answers these questions:Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?What makes advertising within the food delivery sector different from other consumer industries?  What types of CPG brands are seeing the most success on UBER Ads—and why?How do you balance the needs of large national CPGs vs. emerging or local brands?Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class?What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization?What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments?How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience?What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growthCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Walmart's latest earnings2026 Food & Beverage PredictionsKroger Retooling eCommerceTarget partners with Open AICPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today's episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/Follow Maggie on LinkedIn at: https://www.linkedin.com/in/maggie-gilliam-hoy-22800120/Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Here's what we asked them :1. Maggie, let's get this started with you. As Senior Director of Omni Capabilities at Kellanova, you cover a broad remit across commerce & marketing. How are you defining “omni commerce” in the snack/CPG space today? Also tell us about your remit.2. Mike, talk to us about your remit. You also have an RGM background - who do you support at Kellanova and what does a day in your life look like?3. With such a change in consumer behavior to omnichannel & ecommerce, believe you have developed a system called KOPS. What does it stand for and what data sets are the inputs - did we hear over 30 data sets? Mike to go first.4. Mike- what prompted the need for KOPS in the first place? What was not working well? What was replaced? How has it been received? Any surprises?5. Maggie - how are you preparing for more growth in ecommerce and digitally engaged shoppers in 2026. What sort of analytics do those whom you service need in these uncertain times?6. Mike - I'd like to ask you the same question - you touch much more than omnichannel and digital. Everyday business - what sort of data sets are now in play that are non negotiable?7. Maggie - as the head of the omnichannel COE, how do you coordinate omni activities so that the consumer experience is seamless across digital, physical retail, and experiential activations?8. Maggie - how are you handling non-traditional retailers or 3-party services like Instacart, Doordash, or Tik-Top Shop?; Are these a priority?”9. This last one is again for both of you - with your respective roles and lenses, looking into the next 3-5 years, what do you see as the biggest disruption (or opportunity) in how snack brands will go to market?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome.Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/Follow Supergut online at: https://supergut.com/Tracey answers these questions:What inspired you to join Supergut and lead its next phase of growth, given your background (e.g., at Vital Proteins)?How do you define Supergut's mission and what “owning the gut-health category” means to you?Supergut has emphasized science backed ingredients–resistant starch/prebiotic blends–and positioning around GLP‐1 nutrition.How do you balance science-backed ingredients with consumer-friendly messaging?How do you evaluate and select ingredient technologies (e.g., green banana resistant starch, Solnul®, Sunfiber®) and how do you see that evolving?With regulatory & marketing complexities (e.g., how you label “GLP-1 Daily Support”), how does the brand stay nimble while protecting claims?When you look ahead 3-5 years, what does success look like for Supergut (revenue, distribution, impact) & given the rapid growth you've already achieved, what is the next inflection point you're targeting?How do you think about product pipeline: will Supergut stay tightly focused on gut/metabolic health or expand into adjacent nutrition categories?You've moved from strong DTC into major retail doors (including big names) and are scaling omnichannel.What has been the biggest challenge in that transition and where can we find the portfolio?This is a mature yet old industry with little change - with your transition from technology into wellness and your CPG leadership background, what are the leadership lessons you carry into Supergut as a female leader?How do you build the kind of culture and team you'll need for scale (especially moving from startup growth into a larger enterprise)? What do you look for when hiring leaders in areas like supply chain, data, marketing in a high-growth CPG brand?For other CPG founders targeting wellness/functional nutrition: what advice do you have regarding building proof (clinical, ingredients) versus speed to market? What are the key things you think retailers care about today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart's first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today's dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV's Inspire 2025 event.Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/Follow WDV on LinkedIn at: https://www.linkedin.com/company/walmartdataventures/Follow WDV online at: https://www.walmartdataventures.com/Here's what we discussed:CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai.Sri, PVSB and Jeff recap the major announcement at Amazon Unboxed 2025.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Mike Del Pozzo, CEO of PepsiCo North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/Find PepsiCo online at: https://www.pepsico.com/Here's what we asked Mike:PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda?4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define “clean label” innovation?7. How is PepsiCo using *pdpviz®* (data and insights) to connect innovation with retailer success and shopper behavior?8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating “where” products show up, not just *what* they are?9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/Find Dolla General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/Find DGMN online at: https://www.dgmedianetwork.com/Here's what we asked Austin :Why don't we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience propositionLet's talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?You're here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?Measurement = we've discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?I'm sure you've been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?What's next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of The Retail Perch, Shekar Raman and Gary Hawkins are joined by Peter Bond, Co-Host of The CPG Guys and Head of Industry and Client Engagement at Flywheel. Peter discusses the role of the podcast community in building meaningful connections across retail and CPG, how shopper expectations have evolved and what that means for brands and retailers today, and his work with co-host Sri Rajagopalan contributing to Cornell Tech's Retail Media Strategy program. The conversation blends industry insight with a bit of baseball for good measure.

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at: https://albertsonsmediacollective.com/Here's what we asked Brian:What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart etc.) inform your vision here?What is your overarching mission for Albertsons Media Collective over the next 3-5 years?How do you define success for Albertsons' retail media—beyond revenue like category growth or household penetration?Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far? How does the “collective growth” mindset, you have spoken of, translate into concrete programs or incentives for advertiser partners? What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?How is Albertsons leveraging tech innovations (e.g. AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?How is Albertsons organized internally such that the media collective is aligned with merchandising, operations, digital, stores etc.? What are the biggest coordination challenges?What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSHeCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley,Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/ Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/Follow Mars Wrigley online at: https://www.mars.com/Here's what we asked Tim: Tim, what does ‘Chief halloween officer' mean to you?How does Mars Wrigley think about the role of Halloween in the annual plan? When does Halloween planning start?What shifts have you seen in consumer behavior around Halloween in the past few years? What trends are you seeing this year?How does Mars Wrigley segment its Halloween portfolio (e.g. “everyday” SKUs vs seasonal/limited edition)?  What is the innovation cadence for seasonal items?How do you balance scale vs novelty in Halloween SKUs? How much shelf “real estate” do you devote to your core candies vs seasonal or promotional items?How do you think about the “kid vs adult” consumer dynamic in Halloween candy buying?How do you see e-commerce / DTC / omnichannel evolving for Halloween candy? (E.g. subscription boxes, online-exclusive SKUs, direct-to-consumer offerings, grocery pickup, cross-channel promos.)How do you align with your retail customers (supermarkets, mass, drug, dollar stores, convenience) on Halloween strategies & what is your strategy for securing premium shelf and display space (endcaps, gondolas, checkout lanes) during Halloween?Can you walk us through the innovation pipeline for Halloween SKUs - From ideation to shelf, how long does it take, and how do you “test” new ideas?What role does marketing/ads/PR & retail media play in your Halloween programs?How about social media campaigns/influencers, partnerships, co-markets, influencer tie-ins, event activations.)Looking ahead: what do you see as the biggest opportunities and risks for Halloween candy over the next 5 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart.Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidglick1/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/Follow Walmart online at: https://corporate.walmart.com/Here's what we asked Dave: What is your role at Walmart?As an early adopter of technology, how is business services being driven forward by AI?What is agentic AI to you and how Walmart is approaching it?What was the strategic reason for Walmart to develop a unified AI framework with four "super agents" instead of continuing to build standalone tools?Describe the practical, day-to-day functions of the new associate AI agent and how it improves associates lives.What is your strategy for leading a large organization through significant technological change and driving widespread adoption among associates?With large tech organizations at Walmart, how do you maintain alignment around strategy, culture, and being “people-led”?I know you're leading some transformation around claims and disputes - I believe you are going to move mountains there. Shed light please.Why “stop being nice, start being kind” resonated so strongly with you—how does that translate to enterprise leadership? When you look ahead 12-18 years, how do you see Enterprise Business Services evolving—especially with AI?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam's Club MAP online at: https://map.samsclub.com/Here's what we asked Harvey: Based on the vision you shared, how are you seeking for MAP to evolve under your leadership?I mentioned that, earlier this year, you launched Scan & Go Ads. At that early stage there were some inventory limitations. Would you first share with our audience the details behind what Scan & Go Ads are and how they work and then give us an update on the inventory availability situation? Are there more enhancements coming?Speaking with brand advertisers, we know how important transparent closed-loop measurement is to their investment decisions. How is MAP standing out in its class in delivering to brands what they seek?We've heard about MAP's Omni-Impact solution. What is it and why is should this be meaningful to brand advertisers?Continuing along with the theme of differentiated solutions, what is MAP offering around its Retail Experience Network and omnichannel experiences that are of note, particularly highlighting a case study?We often speak with your counterparts in Walmart at Connect in the US and abroad,notably Canada and Chile. They often speak about collaboration, leveraging shared capabilities, platforms, etc. How is MAP collaborating on solutions with other parts of the organization and how are you charting differentiated experiences because of your format?CES is coming up in a few short months. We hear you have more big plans in store for the 2026 event. What can you preview for our audience and how are you seeking to engage with brand advertisers at the event?You're here for a few days at Groceryshop seeing what the future of the industry is CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.Daniel Torres Dwyer of The FMCG Guys co-hosts the episode.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/Follow TCC online at: https://www.tccglobal.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coc-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Here's what we asked her : What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your organization? Can you walk us through your general approach to crafting integrated campaigns that spans media, commerce, multicultural, and creative touchpoints?How do you align integrated marketing efforts with evolving consumer behavior, especially in the digital/shopping space?What role does data play in shaping your integrated marketing efforts and what are important data sources to do this?How does Coca‑Cola integrate commerce experiences with digital and social activations—especially in grocery and retail shopper settings?Can you share an example of a particularly innovative or cross-functional project your team led recently and what made it successful?Here we now sit in a world of closed-loop measurement. How do you connect integrated marketing experiences to measurable business outcomes—such as sales lift, brand equity, CLTV, NTB or perception shifts?Which emerging trend—be it AI, immersive media, retail media, or something else—are you most excited about for integrated marketing?You were honored as one of Ad Age's 40 Under 40 in 2022—what do you feel helped you reach this recognition?You've completed all six World Marathon Majors and aim for all seven continents—how has long-distance running influenced your leadership style or strategic thinking? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.