The CPG Guys presents The FMCG Guys. We talk with senior leaders in Consumer Goods and Retail and go deep into some of the most significant burning topics in the industry, leadership experiences in their career and the stories in between.
Richard Peake is the Managing Director at Merchant Gourmet, a British Foods company founded 30 years ago with a strong focus on making an impact through their healthy, nutritious and quality-oriented product. He joins the show to reflect on how Food brands can still find growth if they have the right vision and execution, how he's developed his career and his thoughts on how to have a functional company culture. Topics covered: Career background from big FMCG to category disruptors His approach to business and bringing some process to fast growth How they've positioned Merchant Gourmet as a genuine brand with a focus on quality and a strong in-store execution Bringing innovation and fun into non-sexy product categories How to delight Retail buyers to break into the aisle Balancing commercial growth with sustainability and ethical leadership More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this special episode, recorded live from AWS's Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services. You can also watch the episode here: https://youtu.be/RXWMOA46Em8 Together with Marco Kormann (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop — and what that means for brands and retailers. To do that, we are accompanied by two star guests: Richard Lim, CEO at Retail Economics, and Charley Hackerson, CRO at Botify. Tune in to learn about: How GenAI is disrupting the consumer journey and rewriting the rules of search Why traditional SEO tactics aren't enough in an LLM-driven world What agentic retail means — and how it could transform FMCG buying behavior The role of data infrastructure and governance in staying AI-ready How leading retailers are adapting their digital strategies to remain visible and relevant
Mehmet Karamollaoglu is the Managing Director for Turkey & Eurasia at Mondelez International, overseeing 11 dynamic markets. After leaving Turkey to pursue a Master's degree in the U.S., Mehmet embarked on a global FMCG journey—leading commercial teams and business units across multiple geographies. What truly sets him apart, though, is his deep curiosity and drive to stay ahead—whether it's understanding the evolving consumer or driving digital transformation in the food industry. He joins the podcast to speak about: His career development across countries and functions The importance of having the right mentors Becoming interested in eCommerce and Digital as a GM The changing market and the rise of 3P marketplaces and TikTok shop How big brands can compete with emerging ones while being coherent with their ethos More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Rob Chatwin visited us last year to give us a masterclass on how to manage mergers and acquisitions at the heighest level. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now
Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars' London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy. Tune in to hear about: Christina's career journey across FMCG, beauty, and pet care What “Connected Commerce” really means at Mars Why consumer-centricity is more than a buzzword Building internal alignment with data and tools How leadership has evolved in the hybrid work era The rise of digital as a core FMCG growth engine More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Paul Stafford is Head of Retail Media at the UK's top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug's Retail Media proposition from scratch. He joins us to share the story of that journey. Tune in to hear about: Paul's career background Superdrug's Retail Media journey and where they are right now Main challenges when building an RMN from scratch Understanding Retail Media as a top of the funnel marketing activation channel Building a solid proposition across online and instore Data Management More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Daniel was recently invited by David Feinleib (CEO at ITSRAPID) to his phenomenal "Beyond the Shelf" Podcast. The origninal show notes: What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it's about trust, not transactions. Daniel wears a few hats—he's the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that's matching a candidate to a role, a guest to a show, or a brand to its story. In this episode, Daniel and Dave dig into: What makes an executive search successful (and why it's not just about resumes) How to build long-term relationships that outlast any one transaction Why marketing—and creative storytelling—are regaining the spotlight in CPG What AI can and can't do for recruiting and talent strategy Lessons from running 200+ podcast episodes and how that experience shapes Daniel's approach to people and partnerships Oh—and if you're heading to ShopTalk Europe, stay tuned for Daniel's local tips on where not to stay in Barcelona. This one's part career advice, part creative strategy, and all about how to connect like a human. Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyer Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business. A very prominent voice in our industry, she's also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media. Tune in to learn about: Her unique career, which started by having her own psychology practice! OBI's footprint and innovation footprint Retail Media in a DIY player and why this segment has been a pioneer The unique customer journey in this type of Retail Media in a Retail Business. Should it be apart or together? Working with non-endemic brands like FMCG More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he'll be one of the headline speakers. In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond. Tune in to hear about: What to expect from Shoptalk Europe this year Sanjay's career accross global markets The very succesful Barbie Movie's effect on Mattel Mattel's vision for future Growth DTC Leadership in the current hybrid world How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel More: Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025 Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life. Tune in to learn about: Oliver's career path from marketer to CEO The categories Cofresco operates in Their drive toward greater sustainability A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus How to build a global company and strong culture from a small city base Oliver's leadership lessons and his take on hybrid work in today's world More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer. He speaks with Christina and Daniel about: Moving from start-up to large corporate How he went international Differentce between Growth Marketing and Product Growth Buidling a Premium Product Proposition Creating synergies between the Online and Offline worlds Leveraging Data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Watch on YouTube: https://youtu.be/fVTj7G31UAk Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth? To help us unpack the concept, and explore how best-in-class brands are building towards it, we're joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion. Tune in to learn: Why incrementality has become a critical focus for Consumer Goods The role and relevance of the Digital Shelf today How leading Consumer Goods brands are approaching this growth lever A “Buying Guide” to incrementality How to measure incrementality—and what good looks like How to integrate incrementality into mainstream brand strategy
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/ Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211 Find CPGGUYS online at : https://www.cpgguys.com/ Here's what we discussed : 1. Different tracks for learning 2. Key mainstage presentations 3. Detailed analysis of the omnichannel track and breakouts 4. Networking opportunities
Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth
In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/ Find Illycaffè online at: https://www.illy.com/en-us Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Cristian answers these questions: Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè? How does illycaffè ensure a seamless omnichannel experience for its customers? How has illycaffè's digital business evolved under your leadership? What have been your key objectives in this area? How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy? Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience? How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data? In what ways does illycaffè collect and implement customer feedback to improve its digital platforms? What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?
The FMCG Guys will be back with an all-new episode on May 7th. In the meantime, here's a sneek peak into our next events. Happy Easter!
Jose Salas is Reebok's Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it's often perceived to be. Tune in to hear about: His career path in Finance and cross-functional moves Why Finance sometimes gets a bad rap How Finance can be a powerful partner for growth and innovation Collaborating effectively with other functions The impact of the data revolution on Finance More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It's a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce). Tune in to hear about: How Marco has built and scaled DTC in multiple Consumer Goods categories The differences between DTC in Appliances vs. Food Making DTC incremental — not a threat to retail partners The current state of the Digital Shelf Competitive advantages from owning first-party data Scaling an eCommerce organization from the inside Real-world AI use cases More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/ Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/ Find Path to Purchase Institute online : https://p2pi.com/ Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class? 2.) Which RMN's have the best measurement frameworks? 3.) Who is the easiest to work with? 4.) Which RMN is integrated with merchants? and so much more....
Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more. Tune in to learn about: How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and influencing Brussels policy More Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay. In this episode, we're joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands. We cover: What the Digital Shelf really means today The evolution and current landscape of FSAs Why FSAs matter—for both shoppers and brands Key differences between Q-commerce and restaurant-driven FSAs How FSAs fit into the broader commercial strategy of an FMCG What their continued growth could mean for traditional retailers Watch on YouTube: https://youtu.be/WBDrHTFuEGw More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast. In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories. Tune in to hear about: Federico's international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product categories The critical relationship between R&D and other departments R&D's growing role in sustainability
STRATACACHE is going to take London by storm next Monday March 31st with their “What's in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media. Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london Listen to Chris Riegel's episode about the seven sins in Retail Media: Listen to Ben Reynolds' episode about In-Store Analytics: To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about: Purpose of the event What's changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail Media More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now. It's our pleasure to welcome Bayer Consumer Healthcare's Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about: What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGM More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In today's fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters? In this episode, we're joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment. Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on: Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What's next: Opportunities for FMCG brands in 2025 and beyond More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today's complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever. Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/ His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/ The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videos More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she's now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,. Tune in to hear about: Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker -15% discount codes for The FMCG Guys audience! Retailer and Brands: RBFMCG15 https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU= General Attendee GAFMCG15 https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU= More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded in 2021 When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others. Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable. How can we reach a commonality between these? To discuss this, we invited Carol Robert, who a the time was heading up the UK and Ireland business for Suntory Food & Beverage.
Ralf Miculcy is an Associate at WL Gore. But what does that actually mean? At WL Gore—a global materials science company known for its innovative products like GORE-TEX—every employee, from entry-level to the CEO, is called an Associate. This is just one example of its distinctive, non-hierarchical culture. In today's episode, we dive into Ralf's journey across Operations, Projects, and General Management at WL Gore. We explore how this unique culture functions in practice and what makes it so effective through: Ralf's cross-functional career Gore's Multi-category business A unique non-hierarchical culture How a company can scale while staying true to its founding values Career progression in a flat hierarchy More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation. Tune in to hear about: Emilie's non-linear career, spanning international and cross-functional roles Building a digital infrastructure within a company Using digital to enhance consumer engagement Embedding digital across different functions Her approach to AI and data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Eoin Comerford is an Outdoor Industry Expert, Consultant, Speaker & Podcaster. He's best known for his tenure as CEO of Moosejaw, one of the US' main outdoor Retailers. He drove its growth and oversaw its acquisition by Walmart in 2017, where he also managed the outdoor category for Walmart.com. He later oversaw Moosejaw's 2023 acquisition by Dick's Sporting Goods, where he remained until last year. The “Rock Fight” Podcast Host joins Daniel to speak about: His career in the sporting goods, outdoors and Retail world Analyzing Sporting Goods companies like NIKE, Adidas, Under Armour, HOKA, On Running and more The DTC vs Wholesale Equation Outdoor company Analysis: VF (North Face), Amer Sports, Columbia… Advice to European Companies trying to get into the US Market More: Tune into the Rock Fight Podcast: https://www.rockfight.co/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany's most iconic family businesses. Tune in to discover: Kai's journey navigating international markets and cultures Key differences between developed and developing markets Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne Strategies for resilience and adaptability in times of change More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys will be back with all-new episodes very, very soon. In the meantime, enjoy this episode from one year ago which Daniel recorded in Iceland. Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with Lobyco in Loyalty
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joined us week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region
Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) joined Daniel and Christina in this 2023 fan favourite to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission The role of a post-COVID leader
Maria Gonidi, the People & Culture Europe Operations Vice President at The Coca-Cola Company, joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies. Tune in to hear about: Maria's career journey and what inspired her to build a career in HR The Pillars of HR: talent, connecting with the business, capabilities, culture & strategy What skills will future leaders need to have to be successful The impact of tech on business Company culture & the future of work More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Christian Stammkoetter is Danone's President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel. Tune in to hear about: His career beginnings in FMCG and running a start-up Being Impact-driven and putting people at the heard of the business What's important when integrating large businesses The new world of hybrid working and how to lead these organizations His current role leading a wide, diverse geography Creating Global Talent Pipelines More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!). In this episode, we discuss: Francis' journey from McKinsey to leading Africa's top online retailer The current state of eCommerce in Africa and where it's heading The largest markets and fastest-growing regions What a typical African online shopping cart looks like How Retail Media and digital strategies are unlocking opportunities for FMCG brands Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space. Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through: What is GS1 and its role in the industry Why are Barcodes important in trade and specifically in FMCG What the new generation of barcodes look like and what features they'll have How and when will brands transition The role of Retail in this transfomation How it will affect consumers More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe. Tune in to hear about: Christian's career in Retail - which started when he was 17! The evolution of Retail Media REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail Media More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions. Tune in to learn about: Career development across levels, countries and functions The impact of company culture Understanding manager and company expectations Keeping a brand relevant amidst an changing addressable market As a leader, being strategic and keeping a finger on the pulse High Stakes Decision Making: Politics, Emotions and Culture Emerging trends Find David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890 More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who already joined us in 2021 and 2022. Topics covered: Pre and Post COVID Supply Chains The Current Status Supply Chain in the Executive Commitee: Hero or Villain How the big political changes in 2025 may affect global Supply Chains Digitalization Why is Supply Chain still not strategic in some businesses? What to expect in 2025 Review past "State of Supply Chain" Episodes: 2022: https://www.fmcgguys.com/the-state-of-supply-chain-in-2022/ 2021: https://www.fmcgguys.com/the-state-of-supply-chain-in-2021-with-federico-marchesi-and-fabio-grazioli/ More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded during P2PI and SMG's Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8 Topics Covered: The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he's detecting
Welcome to The FMCG Guys' first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement. Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what's happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands' Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution
Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations
Our guest is Peter Dekkers, Unilever's General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter's career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today's organizations and what the future may look like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Christina Jenkins is Colgate-Palmolive's Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG's Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG's approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY Topics Covered: Christina's career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate's relationship with their key UK Customers Leveraging Retail Media to better understand the consumer How they are re-organizing internally to be Digital-first More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media. Join STRATACACHE's Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks STRATACHACHE's Website: https://www.stratacache.com/en/ In this episode, you'll hear about: Why In-store is such an exciting and important space right now The evolution of STRATACACHE and Consumer Goods since they started off in 1999 Their upcoming NRF Event The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can't improve what you can't measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People's Money” More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce. In this episode, we dive into: Gerbrand's approach to making eCommerce accessible for non-digital natives Why search is the new shelf His 3 must-do's for FMCG brands to dominate the digital shelf How avoiding jargon and internal 'e-legend ambassadors' can drive digital success across marketing teams More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we get a perspective of what's going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US' leading Grocery propositions. In this conversation, which was recorded in person at this year's Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network. Watch on YouTube: https://youtu.be/9oicmqpMLXg Topics Covered: Kroger's positioning in the US market and their unique approach to Retail Media How they are helping their CPG partners bridge the gap with consumers In-store: a big area of opportunity Key differences between the US and the UK More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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