The CPG Guys presents The FMCG Guys. We talk with senior leaders in Consumer Goods and Retail and go deep into some of the most significant burning topics in the industry, leadership experiences in their career and the stories in between.
In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura's career path from B2B marketing to fashion e-commerce How S. Oliver balances brand building with performance efficiency The evolving role of creative in a post-targeting world The impact of AI, retail media, and rising CPCs on performance strategy Why user experience and webshop design are vital to conversion Building internal alignment between marketing, e-commerce, and tech Her take on mobile-first design and the role of brand-owned apps
This episode was originally aired in August 2023. Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years
When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart innovation, clear positioning, and deep consumer empathy. Tune in to hear about: How a single TikTok video led to 2000% sales growth Turning virality into lasting brand equity and retail expansion Why frozen snacking is an untapped category with huge potential Balancing brand, performance, and social strategy How innovation, trends, and shopper empathy drive growth Lessons from a career across blue-chip FMCG, agencies, and start-ups Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch, to explore her unique leadership journey and the brand's bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she's leading the company through its transformation from a New Zealand and Australia staple to a challenger brand in global markets. Key Takeaways: Megan's global leadership career path Kathmandu's purpose-driven mission focused on wellbeing through the outdoors, with deep roots in sustainability. A new partnership with the New Zealand Olympic Committee is set to boost global visibility and brand recognition. The dual challenge of maintaining ANZ market leadership while positioning Kathmandu as a global challenger brand. Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt. Our guest is Steph Lilley, General Manager for Reckitt's Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph's first leadership experience The learning curve when taking an international assignment in Russia The leadership style she's developed in time Balancing being genuine with “getting results” Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt's popular brands for societal change
Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it's no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FMCG companies can unlock healthier, more resilient growth by going back to basics, sharpening execution, and embracing shopper-centric strategies. Tune in to hear about: Why pricing has become “lazy growth”—and its long-term risks for brands The real difference between pricing and revenue management How RGM can go beyond pricing and promo to uncover hidden value Mark's take on “a-commerce” and AI's impact on shopper behaviour The basics that still matter: distribution, pack formats, and in-store execution How retailers can be allies—not just adversaries—in protecting shopper value More Revisit Mark's prior appearence: https://www.fmcgguys.com/mark-jagger-sanofi-alain-attias-baybridgedigital/ Agentic Episodes: https://www.fmcgguys.com/?s=agent Revenue Managment Episodes: https://www.fmcgguys.com/?s=revenue+management Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who's worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he's built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world. Tune in to hear about: Benoit's career path from agencies to Adidas and Puma Leading the Puma x Olympique de Marseille relaunch Why local culture is central to global brand strategy The power of trust and risk-taking in team leadership Balancing data, gut feel, and long-term thinking Why great marketers think like scouts and storytellers More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Watch this episode on YouTube: https://youtu.be/dS0N6LYRiMk Gael Peigné, VP Strategic Marketing at Shalion, is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visibility in a world where search is becoming conversational. From Generative Engine Optimization to the future of retail media, Gaël unpacks what brands must do to stay relevant as technology reshapes the path to purchase. Tune in to learn about: How FSAs like Deliveroo and DoorDash are evolving into multi-service platforms Why LLMs and AI agents are disrupting the shopper journey The shift from keyword-based SEO to Generative Engine Optimization (GEO) How retailers and brands can prepare for agent-led commerce What structured data and AI-readability mean for product content strategy Why the future of retail media could be embedded in LLMs like ChatGPT and Amazon Rufus
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen
Mette Lykke is the Chief Executive Officer at Food Tech Leader Too Good To Go, an app that connects 118 million consumers with local cafés, bakeries, supermarkets and restaurants to buy their surplus food. She joins the show to speak about her journey, the current waste situation, how they are partnering with FMCGs and Groceries and how they look to make impact on 3 levels. Tune in to hear about: A career journey that encompasses consulting, selling a business and becoming a CEO Why food waste (40% of food produced) is an issue Integrating purpose and profit How they are looking to partner with manufacturers The opportunity with the data they are offering Future organic and M&A growth More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we're joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams. Tune in to hear about: Claudia's path from journalism to marketing leadership What she learned at P&G, Heineken, Nike, and Philips Why brand-building still matters in a performance-driven world What to keep in-house vs. outsource in modern marketing The role of trust in building effective teams and partnerships More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded live at Amazon Web Services' Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o Daniel is joined by Michelle Williams, Data Product Owner at The Very Group, to explore how the UK's leading digital department store is embedding GenAI into its business. Michelle shares the company's pragmatic approach—focusing on efficiency, scalability, and real business value rather than hype. From launching an AI Guild and upskilling teams to using AWS-powered models to automate 40,000+ product descriptions, she breaks down how GenAI is helping The Very Group accelerate its digital transformation. Tune in to hear about: How The Very Group scaled GenAI from proof of concept to production Lessons from implementing AI-powered product descriptions Why data foundations and internal education were key to success The role of AWS as a collaborative innovation partner Find all the episodes of this AWS X FMCG GUYS Series HERE
Watch on YouTube: https://youtu.be/GbxfYuFB8-g In this episode, recorded live at Shoptalk Europe, we discussed the Future of Retail Media in a “Quick Fire” format with Katrina Smart (VP at Mars United Commerce), Alexis Marcombe (CEO at Unlimitail) and Rudolf Schneider (Head of Amazon Ads EU). In the session, we debated the following topics: In the future, will we stop talking about “Retail” Media and see it as part of the broader Media mix? How will measurement be solved and standardised? And will then incrementality be proven? How should brands best structure to engage with RMN's to have a great cooperation? Will AI and automation simplify Retail Media—or just add more complexity to an already crowded space? Where in the marketing funnel should Retail Media play, if the funnel still exists in the future?
Nicole Pilkington is the Global Head of E-Commerce Acceleration at Barilla, the world's pasta leader. She joins the show to share how she's built a career at the forefront of digital commerce, how Barilla is scaling global e-commerce capabilities, and how leadership, collaboration, and curiosity are driving change in the FMCG landscape. Topics covered: Career journey from Johnson & Johnson to Barilla, and evolving through local, regional, and global roles How Barilla built a global eCommerce Acceleration team and supports 35+ markets Building trust and influence with local teams to drive transformation at scale Managing Amazon globally and the evolution of omnichannel category leadership The emergence of retail media and aligning eCommerce with shopper, marketing, and finance teams Leading as a younger professional and empowering future digital leaders More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Richard Peake is the Managing Director at Merchant Gourmet, a British Foods company founded 30 years ago with a strong focus on making an impact through their healthy, nutritious and quality-oriented product. He joins the show to reflect on how Food brands can still find growth if they have the right vision and execution, how he's developed his career and his thoughts on how to have a functional company culture. Topics covered: Career background from big FMCG to category disruptors His approach to business and bringing some process to fast growth How they've positioned Merchant Gourmet as a genuine brand with a focus on quality and a strong in-store execution Bringing innovation and fun into non-sexy product categories How to delight Retail buyers to break into the aisle Balancing commercial growth with sustainability and ethical leadership More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this special episode, recorded live from AWS's Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services. You can also watch the episode here: https://youtu.be/RXWMOA46Em8 Together with Marco Kormann (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop — and what that means for brands and retailers. To do that, we are accompanied by two star guests: Richard Lim, CEO at Retail Economics, and Charley Hackerson, CRO at Botify. Tune in to learn about: How GenAI is disrupting the consumer journey and rewriting the rules of search Why traditional SEO tactics aren't enough in an LLM-driven world What agentic retail means — and how it could transform FMCG buying behavior The role of data infrastructure and governance in staying AI-ready How leading retailers are adapting their digital strategies to remain visible and relevant
Mehmet Karamollaoglu is the Managing Director for Turkey & Eurasia at Mondelez International, overseeing 11 dynamic markets. After leaving Turkey to pursue a Master's degree in the U.S., Mehmet embarked on a global FMCG journey—leading commercial teams and business units across multiple geographies. What truly sets him apart, though, is his deep curiosity and drive to stay ahead—whether it's understanding the evolving consumer or driving digital transformation in the food industry. He joins the podcast to speak about: His career development across countries and functions The importance of having the right mentors Becoming interested in eCommerce and Digital as a GM The changing market and the rise of 3P marketplaces and TikTok shop How big brands can compete with emerging ones while being coherent with their ethos More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Rob Chatwin visited us last year to give us a masterclass on how to manage mergers and acquisitions at the heighest level. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now
Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars' London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy. Tune in to hear about: Christina's career journey across FMCG, beauty, and pet care What “Connected Commerce” really means at Mars Why consumer-centricity is more than a buzzword Building internal alignment with data and tools How leadership has evolved in the hybrid work era The rise of digital as a core FMCG growth engine More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Paul Stafford is Head of Retail Media at the UK's top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug's Retail Media proposition from scratch. He joins us to share the story of that journey. Tune in to hear about: Paul's career background Superdrug's Retail Media journey and where they are right now Main challenges when building an RMN from scratch Understanding Retail Media as a top of the funnel marketing activation channel Building a solid proposition across online and instore Data Management More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Daniel was recently invited by David Feinleib (CEO at ITSRAPID) to his phenomenal "Beyond the Shelf" Podcast. The origninal show notes: What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it's about trust, not transactions. Daniel wears a few hats—he's the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that's matching a candidate to a role, a guest to a show, or a brand to its story. In this episode, Daniel and Dave dig into: What makes an executive search successful (and why it's not just about resumes) How to build long-term relationships that outlast any one transaction Why marketing—and creative storytelling—are regaining the spotlight in CPG What AI can and can't do for recruiting and talent strategy Lessons from running 200+ podcast episodes and how that experience shapes Daniel's approach to people and partnerships Oh—and if you're heading to ShopTalk Europe, stay tuned for Daniel's local tips on where not to stay in Barcelona. This one's part career advice, part creative strategy, and all about how to connect like a human. Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyer Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business. A very prominent voice in our industry, she's also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media. Tune in to learn about: Her unique career, which started by having her own psychology practice! OBI's footprint and innovation footprint Retail Media in a DIY player and why this segment has been a pioneer The unique customer journey in this type of Retail Media in a Retail Business. Should it be apart or together? Working with non-endemic brands like FMCG More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he'll be one of the headline speakers. In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond. Tune in to hear about: What to expect from Shoptalk Europe this year Sanjay's career accross global markets The very succesful Barbie Movie's effect on Mattel Mattel's vision for future Growth DTC Leadership in the current hybrid world How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel More: Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025 Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life. Tune in to learn about: Oliver's career path from marketer to CEO The categories Cofresco operates in Their drive toward greater sustainability A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus How to build a global company and strong culture from a small city base Oliver's leadership lessons and his take on hybrid work in today's world More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer. He speaks with Christina and Daniel about: Moving from start-up to large corporate How he went international Differentce between Growth Marketing and Product Growth Buidling a Premium Product Proposition Creating synergies between the Online and Offline worlds Leveraging Data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Watch on YouTube: https://youtu.be/fVTj7G31UAk Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth? To help us unpack the concept, and explore how best-in-class brands are building towards it, we're joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion. Tune in to learn: Why incrementality has become a critical focus for Consumer Goods The role and relevance of the Digital Shelf today How leading Consumer Goods brands are approaching this growth lever A “Buying Guide” to incrementality How to measure incrementality—and what good looks like How to integrate incrementality into mainstream brand strategy
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/ Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211 Find CPGGUYS online at : https://www.cpgguys.com/ Here's what we discussed : 1. Different tracks for learning 2. Key mainstage presentations 3. Detailed analysis of the omnichannel track and breakouts 4. Networking opportunities
Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth
In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/ Find Illycaffè online at: https://www.illy.com/en-us Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Cristian answers these questions: Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè? How does illycaffè ensure a seamless omnichannel experience for its customers? How has illycaffè's digital business evolved under your leadership? What have been your key objectives in this area? How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy? Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience? How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data? In what ways does illycaffè collect and implement customer feedback to improve its digital platforms? What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?
The FMCG Guys will be back with an all-new episode on May 7th. In the meantime, here's a sneek peak into our next events. Happy Easter!
Jose Salas is Reebok's Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it's often perceived to be. Tune in to hear about: His career path in Finance and cross-functional moves Why Finance sometimes gets a bad rap How Finance can be a powerful partner for growth and innovation Collaborating effectively with other functions The impact of the data revolution on Finance More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It's a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce). Tune in to hear about: How Marco has built and scaled DTC in multiple Consumer Goods categories The differences between DTC in Appliances vs. Food Making DTC incremental — not a threat to retail partners The current state of the Digital Shelf Competitive advantages from owning first-party data Scaling an eCommerce organization from the inside Real-world AI use cases More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/ Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/ Find Path to Purchase Institute online : https://p2pi.com/ Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class? 2.) Which RMN's have the best measurement frameworks? 3.) Who is the easiest to work with? 4.) Which RMN is integrated with merchants? and so much more....
Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more. Tune in to learn about: How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and influencing Brussels policy More Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay. In this episode, we're joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands. We cover: What the Digital Shelf really means today The evolution and current landscape of FSAs Why FSAs matter—for both shoppers and brands Key differences between Q-commerce and restaurant-driven FSAs How FSAs fit into the broader commercial strategy of an FMCG What their continued growth could mean for traditional retailers Watch on YouTube: https://youtu.be/WBDrHTFuEGw More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast. In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories. Tune in to hear about: Federico's international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product categories The critical relationship between R&D and other departments R&D's growing role in sustainability
STRATACACHE is going to take London by storm next Monday March 31st with their “What's in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media. Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london Listen to Chris Riegel's episode about the seven sins in Retail Media: Listen to Ben Reynolds' episode about In-Store Analytics: To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about: Purpose of the event What's changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail Media More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now. It's our pleasure to welcome Bayer Consumer Healthcare's Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about: What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGM More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In today's fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters? In this episode, we're joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment. Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on: Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What's next: Opportunities for FMCG brands in 2025 and beyond More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today's complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever. Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/ His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/ The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videos More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she's now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,. Tune in to hear about: Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker -15% discount codes for The FMCG Guys audience! Retailer and Brands: RBFMCG15 https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU= General Attendee GAFMCG15 https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU= More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded in 2021 When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others. Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable. How can we reach a commonality between these? To discuss this, we invited Carol Robert, who a the time was heading up the UK and Ireland business for Suntory Food & Beverage.
Ralf Miculcy is an Associate at WL Gore. But what does that actually mean? At WL Gore—a global materials science company known for its innovative products like GORE-TEX—every employee, from entry-level to the CEO, is called an Associate. This is just one example of its distinctive, non-hierarchical culture. In today's episode, we dive into Ralf's journey across Operations, Projects, and General Management at WL Gore. We explore how this unique culture functions in practice and what makes it so effective through: Ralf's cross-functional career Gore's Multi-category business A unique non-hierarchical culture How a company can scale while staying true to its founding values Career progression in a flat hierarchy More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation. Tune in to hear about: Emilie's non-linear career, spanning international and cross-functional roles Building a digital infrastructure within a company Using digital to enhance consumer engagement Embedding digital across different functions Her approach to AI and data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Eoin Comerford is an Outdoor Industry Expert, Consultant, Speaker & Podcaster. He's best known for his tenure as CEO of Moosejaw, one of the US' main outdoor Retailers. He drove its growth and oversaw its acquisition by Walmart in 2017, where he also managed the outdoor category for Walmart.com. He later oversaw Moosejaw's 2023 acquisition by Dick's Sporting Goods, where he remained until last year. The “Rock Fight” Podcast Host joins Daniel to speak about: His career in the sporting goods, outdoors and Retail world Analyzing Sporting Goods companies like NIKE, Adidas, Under Armour, HOKA, On Running and more The DTC vs Wholesale Equation Outdoor company Analysis: VF (North Face), Amer Sports, Columbia… Advice to European Companies trying to get into the US Market More: Tune into the Rock Fight Podcast: https://www.rockfight.co/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany's most iconic family businesses. Tune in to discover: Kai's journey navigating international markets and cultures Key differences between developed and developing markets Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne Strategies for resilience and adaptability in times of change More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys will be back with all-new episodes very, very soon. In the meantime, enjoy this episode from one year ago which Daniel recorded in Iceland. Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with Lobyco in Loyalty
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joined us week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region
Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) joined Daniel and Christina in this 2023 fan favourite to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission The role of a post-COVID leader
Maria Gonidi, the People & Culture Europe Operations Vice President at The Coca-Cola Company, joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies. Tune in to hear about: Maria's career journey and what inspired her to build a career in HR The Pillars of HR: talent, connecting with the business, capabilities, culture & strategy What skills will future leaders need to have to be successful The impact of tech on business Company culture & the future of work More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Christian Stammkoetter is Danone's President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel. Tune in to hear about: His career beginnings in FMCG and running a start-up Being Impact-driven and putting people at the heard of the business What's important when integrating large businesses The new world of hybrid working and how to lead these organizations His current role leading a wide, diverse geography Creating Global Talent Pipelines More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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